Speedy Spotlight: GRAY IS NEW BLACK

GRAY IS NEW BLACK will be featured in the Media Updates. Author Lisa Gray spoke to Cision about Twitter being ‘cyber word of mouth’, PRs not responding and planning ahead.

Why should people read your blog?
It’s streamlined, stylish and easy to use with lots of fashion, beauty and home inspiration. There’s loads more content to come that I’ve already got planned.

What makes your blog different?
I’m a journalist with 15 years’ experience and a Higher National Diploma in Journalism so I treat my blog very seriously and make sure it’s well-written, accurate and informative.

What’s your favourite blog and why?
My favourite blog is by Swedish blogger Elin Kling. I love her personal style and tend to feel very inspired by many of her posts.

What advice would you give to someone who wants to start a blog?
Come up with a name that will stand out, an attractive website lay-out that doesn’t look too cluttered and, most of all, have fun with it.

How does a good PR work with you?
Plenty of communication and an understanding of what my blog is about. The right fit can be really beneficial to both blogger and brand.

What do PRs do that’s bad?
Don’t respond to emails, phone calls and/or tweets!

92% of UK journalists are on Twitter, how important is it to bloggers?
I’m a big fan of Twitter and have a reasonable following so far which is a massive help in letting people know about my blog. It’s basically cyber word of mouth, which is so important.

Editorial information on Lisa Gray, GRAY IS NEW BLACK and thousands of other media contacts and outlets, can be found in the CisionPoint Media Database.