Speedy Spotlight: Camilla Delacoe’s She Hearts The High Street

An interview with Camilla Delacoe, author of fashion blog She Hearts The High Street. Camilla spoke to us about being an antidote to designer-heavy blogs, PRs keeping relevant and vlogging.

Why should people read your blog?
She Hearts The High Street is a trend-driven blog that focuses solely on high street fashion and attainable pieces. Everything you see on the site has been featured for its relevance to the current trends, with budget as much of a factor as style.

What makes your blog different?
I set up She Hearts The High Street as an antidote to the many designer-heavy blogs that we all know. While they may be aspirational, they don’t necessarily have any relevance with real day-to-day life, and what women can afford. I wanted to put an emphasis on styling and dressing, with high street pieces that can be picked up without breaking the bank, but have the same impact as a designer piece when styled correctly.

What’s your favourite blog and why?
One of my all-time favourite blogs is What Olivia Did, as I admire her mix of high street and designer fashion. Our personal styles are quite different, but I respect her use of photography and the high standard of content she posts.

What advice would you give to someone wanting to start their own blog?
Go for it! If you’re passionate about something and love to write, then go ahead and do it. It is very time-consuming so it has to be a hobby you adore, and if you’re in it for the wrong reasons it will become clear in the content you create.

How does a good PR work with you?
A good PR will contact you with a rough idea of a collaborative project that is relevant to your blog, with the creative being mainly up to you, or about an event or way that you can integrate yourself with their brand that feels organic and beneficial for both parties.

What do PRs do that’s bad?
Often PRs will contact me that represent completely unrelated brands to my field. It makes it quite clear that the individual hasn’t researched your demographic and maybe has even missed the purpose of your blog entirely.

What was your blogging highlight of 2013?
It was definitely plucking up the courage to break into video and the overwhelming positive response I had from my followers when I did. Blogging is becoming so much more dynamic now and it makes sense to provide video as well as the written word to appeal to a wider audience.

What will be big in your blogosphere in 2014?
Vlogging has become massive, and I feel there’s been a greater push in the community lately to see behind the lens. Followers want to know more about the person they are reading content from, and this stems from the popularity of personal style blogs. Once people are interested in your eye, so to speak, they’re interested in your opinion on other subjects and want to see what you get up to and how you spend your time.

Editorial information on Camilla Delacoe, She Hearts The High Street and thousands of other media contacts and outlets, can be found in the Cision Media Database.