Speedy Spotlight: Back of the Wardrobe

Back of the Wardrobe will be featured in this week’s Media Updates. Author Emma Slade spoke to Cision about ethics in fashion, her Oxfam film and style.

Why should people read your blog?
Back of the Wardrobe reports indirectly on my job and antics as a stylist in London.

My styling ethic revolves around clothing reuse and making more of what you already have in your wardrobe – Old clothes and New Ways of wearing them. The blog is a mixture of personal styling pointers, thrift, charity and vintage shopping, and London fashion events stories.

It’s all about teaming items that you would never normally put together yourself. And there is a theme around ethical fashion via clothing reuse that runs through the blog. I try to raise awareness around the idea that by extending the active life of our clothing by just three months we could all reduce our water, carbon and waste impacts by up to 10%.

I recently made a film with Oxfam recreating LFW SS14 looks to raise awareness:

The most important issues in your blogosphere are… Ethics in fashion and the environment.

What’s your favourite blog and why?
That’s a tricky one. I like:

• Russ McClintock’s street views – for outfit inspiration and his photography of people.

• The Buy My Wardrobe Blog Stylsh – for fashion updates, interviews and pre-loved clothing.

• Costume & Culture – for a bit more of an intellectual, historical or political dialogue on fashion.  

How often do you aim to post?
Once a week to once a fortnight.

How do you feel about guest posts?
Back of the Wardrobe works with a collective of artistic people that is consistently growing. I am always on the lookout for new talent to contribute whether that be with photography, film and editing or even modelling. It’s a bit of a skill swap club and that’s the way I like it. So yes, open to guest posting.

How does a good PR work with you?
Patiently and with a friendly approach.

What do PRs do that’s bad?
Lack of research before making contact.

Editorial information on Back of the Wardrobe, Emma Slade and thousands of other media outlets and contacts can be found in the CisionPoint Media Database.