Social Media: Hacks vs. Flaks

When it comes to social media, are journalists and PRs (finally) on the same page? Cision UK’s Social PR Study reveals some intresting patterns on the way journalists and PRs use social media for work. While publishing and promoting content on social media seem to be the most popular use for hacks and flaks alike, there are some stark differences in the way in the way they view the medium and the impact it has had on their working relationship. The many eye-opening findings of the Study can be downloaded here for free but check out the infographic below for the highlights.

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