Second international Business Confidence Tracker from the PRCA shows increasing positivity

Results from the PRCA’s second international Business Confidence Tracker shows a growth in positivity among senior agency and in-house leaders around the world when it comes to the future of their businesses.

Respondents to the second survey were asked ‘How confident do you feel about the future of your organisation right now?’ With separate datasets for PRCA members in Latin America, the Middle East and North Africa, Southeast Asia and the UK, net positivity numbers were higher across every region since April.

‘The global PR community is increasingly optimistic about the future,’ said PRCA director general Francis Ingham of the latest results. ‘The initial shock seems to have worn off, and agency and in-house leaders in every region of the world are growing in confidence that they can configure new delivery models and prosper in new circumstances. As lockdown slowly unwinds country by country, our industry faces the new normality with resilience and positivity.’

More information on the results from the PRCA Confidence Tracker can be found on the website.