Politics on Sunday – 7 January 2018

Did you miss Theresa May’s big interview from Sunday’s Andrew Marr show?

Andrew Marr was the only Sunday political show host to return from their festive break this week and his show featured a lengthy interview with Theresa May. With a cabinet reshuffle pending and issues surrounding the NHS, train fares, Brexit and foxhunting all in the news, it was a chance to see where May’s mind is.

A key moment of the conversation came when Marr challenged May over the state of the NHS. Marr chose to highlight the case of a pensioner in Essex who died after she waited close to four hours after calling the emergency services for chest pains she was experiencing. Marr, who suffered a stroke five years ago, said that if he had to wait a similar amount of time he would not be interviewing the PM as he would be dead. May responded by defending the NHS but saying there is room for improvement.

May defended the rise in rail fares by saying that investment in improvements and infrastructure is needed due to the increased use of the railways. The East Coast line that Andrew Adonis criticised in his resignation from the National Infrastructure Commission was raised by Marr, he wanted to know whether the taxpayer will get the money owed by the companies involved. May responded to this questioning by saying Virgin and Stagecoach are paying money to the Government.

Brexit did not take up a large part of the interview and when it was mentioned, May was clear with what she expected to happen. She expects an agreement on the transition by the end of March and Parliament to get its vote on the final deal by the end of the year. The PM has gone back on a manifesto promise to hold a vote on the Hunting Act (foxhunting), the reasoning she gave for this being the public have sent a clear message they are not in favour of it.

May also had to deal with questions regarding Donald Trump and Toby Young. May said she views Trump as making the decisions in the best interest of the United States, and confirmed Trump will be coming to this country. May revealed she was not aware of the remarks Toby Young had made in the past until recently and she was not impressed by them. May said she believes Young is qualified to do the job.

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Is it time for a PR reshuffle?

A reshuffle is not only a chance to fix areas that may not be working, but also promote new talent and increase diversity. You don’t need to be in Government for a reshuffle – great PR teams have a mix of experience and skills, and moving people into different areas can reveal hidden talents and lead to new successes.

At work, it’s easy to become set in your ways and do things because ‘that’s how they’ve always been done’. New perspectives on old processes can often highlight obvious flaws or opportunities, and all PR teams should think about trying a reshuffle in order to stay fresh.

Perhaps you have some junior team members who are brimming with ideas but don’t have the opportunity to share them in the current set up. Or maybe you have a team member who always pitches, and does a great job, but hasn’t led the team on a new campaign.

Having a reshuffle shouldn’t be about punishing people in existing roles (as the Government reshuffle is often perceived in the press); if you know the best people are already being used in the best ways, there’s no need to move them or give them different responsibilities. That doesn’t mean they have to miss out on the reshuffle though – invite different members of the team to share what they’re working on and see the benefits of outsiders’ perspectives.

The Government reshuffle is often touted as a means to increase diversity in the Cabinet – reducing the hegemony of old white men, to become more representative. Your brand, or your clients’ brands, have audiences everywhere, from all walks of life. If you always approach campaigns and content in the same way, with the same people driving them, you may be missing out on large sections of your potential clientele. The reshuffle should be an opportunity to make sure your storytelling is representative across different cultures, races, genders, nationalities and age groups.

As it’s the start of a new year, now is the perfect time to have a reshuffle. Talk to the team, find new ideas and plan for a successful 2018.

Are you planning a reshuffle? Tell us all about it on Twitter.

Politics

Today’s Political Headlines – 8 January 2018

A round-up of the latest political headlines, including the expected cabinet reshuffle, a cabinet minister for no deal, May on Marr and the UK’s hopes for EU medicine regulation after Brexit.  

Cabinet reshuffle expected
Today’s main political story is that Theresa May is expected to reshuffle the cabinet today, with junior ministerial appointments to be announced on Tuesday. The Times reports that May will dismiss Sir Patrick McLoughlin, replace Justine Greening and move Greg Clark, while a new First Secretary of State will be appointed. However, Boris Johnson, Amber Rudd, Philip Hammond and David Davis are all expected to retain their roles. The paper identifies junior ministers Anne Milton and Dominic Raab as being likely to be promoted.

New cabinet minister for no deal Brexit
The Daily Telegraph claims that Theresa May is to create a ‘cabinet minister for no deal’. Whilst the minister would have a ‘significant budget’ and attend cabinet, they would not be a secretary of state. The paper suggests that Steve Baker, currently a minister at the Department for Exiting the European Union is ‘widely expected’ to be given the role.

May on Marr
Yesterday, Theresa May appeared on the BBC’s Andrew Marr Show. She defended funding of the NHS and rail fare increases, pledged to bring ‘greater openness’ to the parole system, set out plans for a new Northern Forest, warned Toby Young about his language, dropped her pledge to hold a vote on the fox-hunting ban, confirmed that Donald Trump is to visit the UK, and said that she wanted to fight the next general election.

UK hopes for EU medicine regulation after Brexit
The Financial Times claims that it has been told by ‘three senior government figures’ that the UK hopes to continue to be regulated by the European Medicines Agency, after Brexit. This would break one of May’s red lines, European Court of Justice jurisdiction, but the paper adds that this has become less ‘rigid’ since Nick Timothy’s departure as chief of staff.

Brexit VAT
The Times says the companies may be forced to pay VAT upfront after Brexit on goods imported from the EU, bringing them into line with imports from elsewhere. Nicky Morgan, chair of the Treasury Select Committee has written to HMRC to ask for clarity, whilst the British Retail Consortium has expressed concern.

Grenfell inquiry cancels KPMG contract
The Guardian reports that the Grenfell Tower inquiry has cancelled its contract with KPMG, after an open letter signed by 70 individuals and organisations called on Theresa May to cancel the appointment. KPMG’s appointment had proved controversial because it audits the parent company of Celotex (which manufactured the building’s insulation), the Royal Borough of Kensington and Chelsea, and Rydon Group (which refurbished the building).

Centre for Policy Studies calls for NHS Royal Commission
According to The Daily Telegraph, the Centre for Policy Studies thinktank has called for a Royal Commission on the NHS, which would investigate improvements in productivity and clinical outcomes – potentially worth an extra £5.6billion.

Labour launches new community unit
The BBC says that the Labour Party is launching a new community unit today, aiming to target seaside towns and traditional Labour heartlands where the party needs to rebuild support. The unit will help constituency Labour parties and trade unions build alliances outside the party and campaign on local issues. Jeremy Corbyn said that following this approach ‘we can make real, practical differences to people’s lives’.

 

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Poundland

Five Things You Shouldn’t Have Missed – 5 January 2018

Happy New Year! This is the first Five Things of 2018, covering all the biggest stories you shouldn’t have missed from PR, media and comms. This week including Logan Paul, Elf Behaving Badly, Philip Morris quitting smoking, PRWeek and BME PR Pros’ new initiative and the evacuation of the ITV News at 10 [VIDEO].

1. Logan Paul

Top American YouTuber, Logan Paul, caused outrage this week when he released a video showing a dead body at a suicide hotspot in Japan. Not only were the images of the deceased considered inappropriate (especially considering the young age of much of his audience), but concern was also raised that Logan and his friends were seen to be making jokes about the situation.

After fellow YouTubers, celebrities and the general public denounced his behaviour, Logan removed the video and replaced it with an apology. This video’s claim he was ‘attempting to raise awareness’ of suicide and mental health has been called a poor excuse, causing further problems for the star. Logan Paul hasn’t posted a video since the apology two days ago, but his subscriber numbers have remained steady at over 15 million.

 

2. Lewd Elf boosts sales

Elf behaving badly

Poundland’s now infamous ‘Elf Behaving Badly’ campaign – including an image that led Twinings to complain – boosted sales by driving ‘significant numbers of shoppers’ into stores in the week before Christmas. As reported in PRWeek, more than 200,000 ‘bad elves’ were sold, alongside over one million elf accessories – contributing to £59m sales, up 20 per cent on the same period in 2016.

The ASA is investigating the campaign after receiving around 80 complaints about the Twitter posts, claiming the ads are offensive, too sexualised or unsuitable as they could be seen by children. Poundland released a statement saying the complaints: ‘contrasted with thousands of people who said they loved our naughty elf pictures – not least because it reminded them that Britain is famous for the saucy postcard and panto’.

 

3. Philip Morris wants to give up cigarettes

quit smoking

One of the world’s largest cigarette companies has made a New Year’s Resolution to ‘give up cigarettes’. Philip Morris launched an advertising campaign with the claim, ‘Our ambition is to stop selling cigarettes in the UK’. The full advert, visible here in The Drum, explains the company is launching a campaign website to help smokers quit or adopt alternative options (like vaping); supporting local authority cessation services where smoking rates are highest; seeking government approval to insert information into packs on quitting or switching; and expanding its range of alternative products in the UK.

The campaign is focused on the UK, though the global Philip Morris brand also believes in a ‘smoke-free future’.

 

4. PRWeek’s BME mentoring scheme

BME PR and PRWeek

PR Week UK and BME PR Pros have launched a new mentorship scheme to support the advancement of individuals from minority backgrounds. BME professionals in comms and public affairs can apply to be a mentee, where they will be mentored by one of 15 top industry experts.  Elizabeth Bananuka, founder of BME PR Pros, said: ‘The BME PR Pros/PRWeek Mentoring Scheme is about BME leaders and rising stars joining forces to promote diversity and support the careers of talented BME professionals keen to progress to the next stage of their careers – be it from account manager to account director, agency to in-house, MD to agency owner.’

Applications to become a mentee close at 5pm on Friday, 16 February. More information is available here.

 

ITV News at Ten evacuated (sound the alarm)

ITV News at Ten was cut short this week when a fire alarm evacuation caused the programme to end early. While the alarm could be heard for some time before the programme was taken off air, the presenter, Tom Bradby, seemed unsure of the best course of action. See the full clip below:

Politics

Today’s Political Headlines – 5 January 2018

A round-up of the latest political headlines, including the release of John Worboys, the Latte Levy, Theresa May’s apology for cancelled operations and students being removed from migrant figures.  

Controversy over rapist’s release
The decision to release John Worboys, who The Times says is ‘believed to be Britain’s worst sex offender’, after serving ten years in prison has been heavily criticised. The paper reports that the roles of Baroness Scotland of Asthal (then Attorney-General, now Commonwealth Secretary-General) and Sir Keir Starmer (then Director of Public Prosecutions, now Shadow Brexit Secretary) are being questioned. In the i paper, the Secret Barrister explores how the sentence was reached, pointing out that Warboys was only convicted of 19 offences.

‘Latte levy’ recommended
The House of Commons Environmental Audit Committee has recommended a 25p ‘latte levy’ on throwaway coffee cups, the Daily Mail reports. The levy could raise £438m and lead to a 30% reduction in use of coffee cups. Government sources said that they were ‘open’ to the idea, with a Government review due to report at the end of the month.

Prime Minister apologies for operation cancellations
The Guardian says that Theresa May has given an ‘unprecedented apology’ to the tens of thousands of people affected by NHS England’s decision to postpone non-urgent operations and outpatient clinics until the end of January. The Times adds that Tory MPs have called for new taxes to fund the NHS, and the Daily Mail reports that Jeremy Corbyn has been criticising the Government whilst holidaying in Mexico.

Student migrants should be removed from figures, Tory rebels say
The Guardian claims that high-profile Tories have called on Theresa May to remove international students from immigration figures. Home Secretary Amber Rudd is said to fear that there are enough rebels to defeat the Government on the issue.

Defence review to be broken up
According to the Financial Times, the Government is planning to break up its national security and defence review. It is looking at publishing the security elements of the review as soon as possible, but pushing back armed forces decisions to later in the year. A final decision has not yet been taken, and the Government refused to comment on ‘speculation’.

US calls on the UK to change or axe food regulations to enable post-Brexit trade
The Financial Times says that the US undersecretary of agriculture for trade and foreign agricultural affairs, Ted McKinney has called on the UK to remove or change ‘some of the sanitary and phytosanitary burdens’ in order to enable trade with the USA. The Sun reports that Michael Gove, the Environment, Food and Rural Affairs Secretary, has said that genetically modified animals could be sold in the UK after Brexit.

Research reveals Tory dependence on group of rich male donors
Research by Labour, reported by The Mirror, reveals that the Tories are dependent on a small group of rich donors. The 64 donors who attended ‘Leader’s Group’ dinners hosted by Theresa May in the first half of last year, 62 of whom are men, were responsible for over a third of the reported donations to the Conservatives in 2017.

Corbyn accused on ‘hypocrisy’ over peers
The Times says that Jeremy Corbyn is being accused of hypocrisy as he expected to create three new Labour peers, despite earlier pledges not do so, which he has already broken by ennobling Shami Chakrabarti. The new peers may potentially include Murad Qureshi (chair of the Stop the War Coalition), Martha Osamor (a black rights activist) and Tony Woodley (former Unite general secretary).

 

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Daniel Green

Blogger Spotlight: Daniel Green, CineVue

CineVue is an independent film blog founded by Daniel Green. Recently ranked in the Top 10 UK Film Blogs, CineVue is maintained by editor-at-large Ben Nicholson and a team of writers. We caught up with Daniel to talk about world and arthouse cinema, the team’s favourite film of 2017 and working collaboratively with PR professionals.

How would you describe your blog? 
We are a team of passionate, UK-based cinéastes dedicated to bringing our readers the best possible quality of film criticism, from reviews of the latest theatrical and DVD/Blu-ray releases to special features and international film festival coverage.

What makes your blog successful? 
I think it would be our devotion to world cinema and arthouse filmmaking over the latest offering from the Disney/DC/Marvel stables. Our festival coverage is very comprehensive.

How many films do you see in an average week? 
Typically, 5-10 new releases a week – more if we also have writers covering festivals abroad.

What’s your favourite film of all time? 
A very tricky question, although our favourite film of the last 12 months – as voted by our writers – was Sean Baker’s The Florida Project.

Least favourite film of all time? 
Anything that purely exists as Oscar bait – Forrest Gump, perhaps? Or The Blind Side. Both awful.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

Film that’s yet to be released that you’re most excited about seeing? 
We have just done a rundown of our 20 most anticipated films of 2018. New films from Pablo Larrain (The True American) and Nuri Bilge Ceylan (The Wild Pear Tree) will always entice.

What will win the Best Picture Oscar 2018? 
The pessimist in me says Dunkirk but you never know. A bold(er) choice by the Academy would be for Get Out or the excellent Mudbound.

How do you like to work with PRs? 
We maintain good working relationships with all the necessary PRs in order to maintain wide coverage of new releases. Just don’t badger them!

Can you tell us about your favourite brand collaboration or screening experience? 
Anything from The Badlands Collective; they put on a double bill of David Fincher’s The Game and Jonathan Glazer’s Birth (both on 35mm) that was unbelievably good.

What do you call yourselves? Bloggers/influencers/content creators?
We’re writers, nice and simple.

What other blogs do you read? 
I would highly recommend the likes of Sight & Sound and Film Comment – both originated and continue in print form. But for a pure film blog my tip would be Notebook, courtesy of the folk behind the platform MUBI.

CineVue and its writers are listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Politics

Today’s Political Headlines – 4 January 2018

A round-up of the latest political headlines, including Michael Gove’s farm subsidy U-turn, the Government has been accused of failing to stop the NHS crisis, Labour’s minimum wage increase could lead to job losses and money from dormant bank accounts being spent on good causes.  

Michael Gove in farm subsidies U-turn
The Times reports that Michael Gove, the Environment, Food and Rural Affairs Secretary, will announce a U-turn, maintaining farm subsidies until March 2024. Gove has criticised the EU’s Common Agricultural Policy for paying farmers according to the amount of land they own, but is expected to admit that reforms, such as linking subsidies to wildlife protection, will be delayed. However, the largest landowners may see payments capped before 2024.

Government accused of failing to stop NHS crisis
The Guardian reports on claims that the Government is failing to stop a growing crisis in the NHS, with at least 21 hospital trusts on black alert. John Kell, the Patients Association’s head of policy, said: ‘The policy decisions that have left the NHS in this position are taken by the government’. The Daily Telegraph adds that some hospitals have called on families to look after elderly patients at home, and that Prime Minister Theresa May said, ‘The NHS has been better prepared for this winter than ever before, we have put extra funding in.’

Labour’s minimum wage increase could lead to job losses
The Institute for Fiscal Studies has concluded that Labour’s minimum wage increase could put jobs at risk, The Daily Telegraph says. As workers become more expensive to employ, low-paid jobs could be replaced by robots and automation, but it is not clear where the tipping point is. However, the analysis also says there is a case for a higher minimum wage, but that it should be based on evidence rather than a ‘political bidding war’.

Money from dormant bank accounts to be spent on good causes
The Financial Times reports that up to £330m from dormant bank and building society accounts will be spent on ‘a fairer society’. Money from accounts that have been unused for 15 years will be spent by the Big Lottery Fund, Big Society Capital, and local charities.

Government defends appointment of Toby Young
The Department for Education has defended the appointment of Toby Young to the board of the new Office for Students. The appointment had been criticised over comments he has made about women, working class people and eugenics, according to The Guardian. Young has deleted tens of thousands of his old tweets, whilst a departmental spokesman said that he had ‘expressed his regrets’.

Tony Blair: Labour will become ‘the handmaiden of Brexit’
Tony Blair has warned that Labour risks becoming ‘the handmaiden of Brexit’ if it continues to be timid over the issue, in an article on his own website. He argues that the party should ‘be on the high ground of progressive politics, explaining why membership of the European Union is right as a matter of principle, for profound political as well as economic reasons.’ Separately, The Times reports that Blair warned Donald Trump’s aides that British intelligence may have spied on them during the election.

Research on political party members published
Queen Mary University of London has published research on the members of different political parties. The Guardian claims that Conservative members are ‘a breed apart’, with stronger tendencies towards socially illiberal and authoritarian attitudes, and different views on Brexit.

Anti-slavery tsar under investigation
The Times reports that Kevin Hyland, appointed as anti-slavery commissioner when Theresa May was Home Secretary, is under investigation after Unseen, the charity that runs the modern slavery helpline, raised ‘serious concerns’ about his conduct.

 

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Phil Edwards

Blogger Spotlight: Phil Edwards, Live for Films

An interview with Phil Edwards, founder and editor-in-chief of Live for Films. Covering movie news, reviews and entertainment, the Top 10 UK Film Blog also covers TV shows, comics and pop culture. We spoke to Phil about the disappointment of Krull, Secret Cinema’s The Empire Strikes Back and working with PR.

What makes your blog successful?
I try to cover a wide range of films, TV shows and the like, from the mainstream to indies. Posting as often as I can to ensure there is always something new and fresh for the reader to enjoy. Chatting to readers on the various social media channels also helps and makes it all the more personal.

How many films do you see in an average week?
Not as many as I should, but it averages out to about five a week.

What’s your favourite film of all time?
John Carpenter’s The Thing. It just does what it does so well and every time I watch it there is something new to spot. Such a great sense of atmosphere and paranoia.

Least favourite film of all time?
Krull! I only saw it when I was a lot older so probably would have enjoyed it more through childlike eyes. It is a shame as I do like a good fantasy movie.

Film that’s yet to be released that you’re most excited about seeing?
Guillermo del Toro’s The Shape of Water is very high on my list as it sounds like it will be a beautiful adult fairy tale, but I think Avengers: Infinity War is up there as all the past Marvel Studios have been building to this point. Being a huge comic book fan means I am very excited for that.

What will win the Best Picture Oscar 2018?
That’s a tough one as 2017 has seen some amazing films. Three Billboards Outside Ebbing, Missouri could well take it, but Get Out, Call Me By Your Name and The Shape of Water have a good chance. Steven Spielberg’s The Post could be the late release winner as that deals with the press versus the government, which fits in with current events.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

How do you like to work with PRs?
Email works best for me. Has everything all in one place and just makes it easier to get the information I need. Of course a great subject line for the initial email from the PR is always helpful to catch the eye.

Can you tell us about your favourite brand collaboration or screening experience?
Covering Secret Cinema presents The Empire Strikes Back was an incredible experience. Wez Merchant of Strike Media sorted it all out and I was lucky enough to take my daughter. We are both big Star Wars fans and it was like being in A New Hope as we wandered the desert of Tatooine with Luke Skywalker and asked Han Solo if he could get it off planet. My daughter even managed to smuggle the Death Star plans to Princess Leia!

What do you call yourself? Are you a blogger, influencer or content creator?
Film journalist and/or blogger.

What other blogs do you read?
Super Punch, GeekTyrant, Shut Up and Sit Down and many more.

Phil Edwards and Live for Films are both listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Politics

Today’s Political Headlines – 3 January 2018

A round-up of the latest political headlines, including the UK’s talks to join the Trans-Pacific Partnership, Chris Grayling defending his Qatar trip and only minor changes to Theresa May’s Cabinet.  

UK takes part in talks to join a trans-Pacific trade group
As reported today in the Guardian, the Department for International Trade is believed to be taking part in talks on the UK’s potential membership of the Trans-Pacific Partnership after its departure from the European Union. The partnership currently consists of 11 members, including Australia, Mexico, Singapore and Canada. It lost its largest member, the US, last year.

Chris Grayling defends himself following criticism over his trip to Qatar
Chris Grayling has reportedly defended his trade mission in Qatar, telling The Times that he was negotiating two big contracts for British companies, including the construction of a new airport. Grayling became the focus of criticism as his trip to Qatar coincided with the biggest rail fare rise in five years.

Theresa May plans few Cabinet changes in minister re-shuffle
The Sun has reported that despite planning big changes to junior ministers, Theresa May plans to make only minor changes to the Cabinet. These plans come as a result of pressure to introduce new talent into the Government following the disappointing election result and the poor performance at the party conference. The Sun reports that several 2015 Conservative MPs could be offered promotions.

The US threatens to stop aid to Palestine over Jerusalem row
The BBC has published a story following Donald Trump’s comments on Twitter that the US may put a stop to aid payments to the Palestinian Authority until it is willing to recommence peace talks. The President’s comments came following US Ambassador to the United Nations Nikki Haley’s statement that the US would cut funding to the UN’s agency for Palestinian refugees unless the Palestinian Authority resumed negotiations.

Non-urgent NHS operations to be delayed
The BBC has reported on the planned delays to non-urgent operations and procedures. Due to a ‘winter crisis’, hospitals have been ordered to postpone delay routine outpatient appointments in order to concentrate on emergency care.

DfE’s defence of Toby Young’s suitability for watchdog job put into question
New questions have been asked over whether Toby Young should be allowed to sit on the board of the Office for Students, the Guardian reported. It recently emerged that the Government had exaggerated Young’s qualifications, casting doubts on Young’s suitability to sit on the board of the universities regulator.

 

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7 PR New Year’s Resolutions

Morning too dark? Feeling bloated? Groggy head? Welcome to 2018! Today is the first day back in the office for a lot of the country so now is the perfect time to make your professional New Year’s resolutions. And because it’s your first day back, we’ve done all the hard work for you.

7 New Year’s Resolutions for the public relations professional:

1. Make new friends…
2018 is a brand new year and you’ve got the chance to make new friends and find new ways of reaching your audience. If you’re stuck in a cycle of the same old influencers for your outreach, now is the time to reach newbies – there’s always more relevant influencers than you think. And if you’re struggling to find those people, you obviously aren’t using the Vuelio Influencer Database.

2. …and stay in touch with old friends
Making new friends doesn’t mean you have to forgot your old friends. Good relationships need nurturing, give your influencers a little bit of TLC in 2018 – wish those journalists, broadcasters and bloggers ‘Happy New Year’ and make it clear you’re available when they need you.

3. Adopt a healthy balanced diet
Instagram is great! It’s a great way to reach millennials and spread brand awareness. But is it great for links and tangible ROI? That’s fine, it’s what we use Twitter for! But is your entire target market on Twitter? That’s why we use magazines, most of your audience read them – but your client asked you to do something new and innovative… so an experiential event is in order!

Don’t use one channel to reach your audience, take advantage of all the routes that now exist in a healthy, balanced way.

4. Lose the flab
You’re a professional storyteller, not a salesperson. You don’t need to communicate your product or service by describing it as the most amazing, incredible idea since sliced bread! Be innovative and use your creativity – that’s why you went into PR in the first place.

5. Be more organised
Not sure who is talking to which stakeholder? How’s that line of enquiry going? Did someone get back to that member of the public? No one likes to be caught out and a little organisation can go a long way. Vuelio Stakeholder Management can track what’s happening with all stakeholder interactions in your organisation so you know what’s been said, when.

6. Stop being boring
Another PowerPoint? Is that really the best way to tell your company, colleagues and the board how awesome you are? Investors don’t want to sit through endless slides of static clippings, and let’s be honest – neither do you! 2018 is the year that visually attractive, interactive displays are used to share content and media coverage – check out this Canvas from the Vuelio Blog Awards to see what we mean, then find out how to make your own Canvas here.

7. Don’t be lazy
It can’t be said enough in these Resolutions. You’re here because you’re creative – so be creative! The year of 2017 is over, leave the concepts and ideas that made it great behind you, and focus on 2018. It may take some time to find the next big thing, but the UK PR industry is incredible – so that next idea could come from anyone, including you.

Politics

Today’s Political Headlines – 02 January 2018

A round-up of the latest political headlines, including May’s cabinet reshuffle, David Davis saying the EU cannot cherry pick terms and rail fares.  

May plans new cabinet reshuffle with Boris Johnson leading a new Brexit ‘super-ministry’
Following reports over the last few days that the Foreign Secretary will now take on a new Brexit delivery role, The Independent reports David Davis’s role in the Cabinet will be further weakened if a looming reshuffle hands Boris Johnson a new job directly involved in the Brexit negotiations. The Telegraph reports that Mr Johnson could be asked to replace Greg Clark, the Business Secretary.

David Davis says EU cannot ‘cherry pick’ terms of free trade deal
As The Guardian reports, the Brexit Secretary has used the phrase of EU chief negotiator Michel Barnier to say UK wants ‘full sweep of economic cooperation’. The Daily Mail reports that David Davis warned of more ‘thunder and lightning’ to come in Brexit talks today – as he vowed that financial services must be covered by any deal with the EU.

Whitehall warned there can be no ‘excuses’ for going slow on Brexit preparations
The Telegraph have reported that Ministers have warned Whitehall that there can be no more ‘excuses’ for going slow on Brexit preparations, including readying the UK for the prospect of leaving the EU without a deal. The Times have reported that Senior government officials have accused Brussels of trying to undermine David Davis before the next round of Brexit negotiations.

Rail fares: unions and Labour condemn ‘staggering’ increase
Sky News are reporting commuters are being ‘priced out of going to work’ by the largest rail fare increase in five years, according to a campaign group. The Guardian reports that Labour and trade unions have condemned ‘staggering’ annual increases to rail fares, which come into force today, triggering protests at dozens of stations in England.

Theresa May is preparing to take international students out of immigration figures
The Independent reports that the Prime Minister is facing a humiliating climb down on including international students in official immigration figures. A new Immigration Bill to be brought forward this year will allow MPs to force – and almost certainly win – a vote on the controversy.

Priti Patel demands investigation of Remain campaign spending
The Times reports that former International Development Secretary Priti Patel is calling for an investigation into claims of unlawful co-ordination between the campaigns pushing Britain to stay in the EU in the 2016 referendum campaign. She is writing to the Electoral Commission to urge an investigation into Britain Stronger in Europe (BSE), now Open Britain, over whether it breached the rules to get round strict spending limits.

Timewasting patients are costing NHS £1bn a year
The Times have reported that missed hospital appointments cost the NHS almost £1 billion a year and deprive patients of vital care. The article cites claims made by Jane Cummings, the chief nursing officer for England, who has called for the public to be more responsible about wasting time and resources.

300,000 jobless Britons not claiming benefits
The Guardian reports that many people are not claiming support they are entitled to, with about 300,000 people without jobs or on very low wages missing out on at least £73 a week.

 

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Karen Woodham

Blogger Spotlight: Karen Woodham, Blazing Minds

An interview with Karen Woodham, the author of award-winning Blazing Minds. A film blog covering film reviews and news, as well as other entertainment stories, Blazing Minds is ranked in the Top 10 UK Film Blogs. We spoke to Karen about what makes her blog successful, the joy of IMAX and working with PR.

How would you describe your blog?
Blazing Minds is a blog that brings together the love of movies and other entertainment, with reviews of movies, music, tech and events, plus other interesting entertainment-based articles.

What makes your blog successful?
I think that it comes down to the readers knowing that the reviews are honest, they are written with a passion for the art and are never swayed by outside sources, so people know exactly what they are getting when stopping by. Also, having a good reach on social media has helped with the site’s popularity.

How many films do you see in an average week?
Now this varies, but I try to squeeze in as many as I can, usually one a day and sometimes two a day. With so many great films coming out on Blu-ray etc. it’s great to be able to view them in the comfort of my own home, but also, with the amazing new movies that hit the cinemas, it’s great to check them out in formats that you just can’t experience at home such as in IMAX.

What’s your favourite film of all time?
The original Blade Runner has always been a film that I keep coming back to and most of the time I watch the many cuts of the movie to spice it up a bit. It’s also the film that got me into reading a lot of Philip K. Dick’s stories.

Least favourite film of all time?
This would have to be The Devil Inside, a film that I found so boring that it actually sent me to sleep in the cinema!

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

Film that’s yet to be released that you’re most excited about seeing?
I’m a big fan of the Marvel Cinematic Universe, so I can’t wait for Avengers: Infinity War, which hits UK cinemas on the 27 April.

What will win the Best Picture Oscar 2018?
There has been some amazing movies this year, so it’s going to be a tough one to predict the winner, but I would love to see Dunkirk win Best Picture. It’s a stunning movie that had me on the edge of my seat when I saw it in IMAX, which was a stunning way to experience the film.

How do you like to work with PRs?
I like to get to know the PRs that I’m working with and develop a good working relationship that benefits not only them and their clients, but also benefits me and the blog. I also like to bring great content from PR sources to Blazing Minds without detracting from the quality that is produced.

Can you tell us about your favourite brand collaboration or screening experience?
I remember the midnight screening of Rogue One: A Star Wars Story the most, it was a late night/early night spent with Cineworld at their Broughton IMAX, they put on a great evening with Stormtroopers and Cosplayers meeting and greeting guests before the showing of the movie in 3D IMAX, a wonderful experience and a brand that are so much fun to work with.

What do you call yourself? Are you a blogger, influencer, content creator?
I would have to say Blogger, maybe some time back the word may have been taboo to many, but over the years there have been some amazing bloggers that have produced content that is read more than some of the tabloids. Blogging is more than just sitting behind a keyboard; we travel to and from events, work some amazing people and enjoy what we do, so I’m proud to be called a blogger.

What other blogs do you read?
I tend to read blogs that I have similar interests to such as Back to the Movies, Let’s Go To The Movies, The Movie Nerd Strikes Back and many more.

 

Karen Woodham and Blazing Minds are both listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Lele Pons

What’s real engagement on Instagram?

Instagram has released its stats of the year 2017, with top hashtags, celebrities and most-Instagrammed cities. But beyond the lists of usual suspects, what can this Instagram data tell us about influence on the visual platform?

Influence on Instagram has been in the news throughout 2017, with reports of buying followers sullying the integrity of ‘genuine influence’. But even with social accounts that boast millions of ‘real’ followers – does having more mean having more influence?

One element of influence is engagement – how much the individual interacts with and provokes response from their followers, and, in turn, how much that creates a community. A ‘like’ on an Instagram post could be a passive action – your post would appear in your follower’s feed and they double tap to like – not much effort on their part.

Or perhaps the like isn’t even from your follower – maybe you’ve played a good hashtag game, causing your post to appear in a new ‘discover’ timeline. A like that way could mean even less if it’s someone who won’t see your post again or engage with your account. Though this can get even trickier – if they become a follower then it obviously means more.

One method of measuring real engagement is through Instagram Stories. The collections of posts and videos put together by users are typically less polished, using emojis and text with a more ‘personal’ insight into their lives. Stories have to be actively watched, so they don’t just appear if you login to Instagram, they have to be consumed – much like people choose a TV channel to watch.*

Instagram Stories, for those that don’t use them, do not have traditional visible data to the outside world. A user can see how many, and more specifically who, has watched a story but that’s how far this data usually travels.

Now Instagram has revealed the most-viewed Instagram Stories of 2017, from verified accounts with over five million followers:

  1. Lele Pons @lelepons (74)
  2. Neymar Jr. @neymarjr (11)
  3. Olga Buzova @buzova86 (-)
  4. Kim Kardashian @kimkardashian (6)
  5. Amanda Cerny @amandacerny (99)
  6. Chiara Ferragni @chiaraferragni (-)
  7. Maluma @maluma (46)
  8. Anitta @anitta (57)
  9. Ariana Grande @arianagrande (4)
  10. Kourtney Kardashian @kourtneykardash (22)

The numbers in brackets are the users’ place in the top 100 Instagram accounts by followers, with third place Olga Buzova and sixth place Chiara Ferragni both failing to make the top 100 by a margin of some seven million followers.

While some followers may not watch Stories, it is surprising that Kim Kardashian, with five times the number of followers as Lele Pons and 10 times the followers of Buzaova, is still beaten by both in this list.

Though the number of Stories put out by these users varies wildly, this new method of reaching fans is a clear indication that macro influencers aren’t necessarily driving the most engagement or reaching the right people – which should be a consideration for all brands and businesses looking to work with Instagram stars in 2018.

Want to reach real influencers and grammers? Check out the Vuelio Influencer Database.

Five things

Five Things You Shouldn’t Have Missed – 29 December 2017

Happy Merry Betwixtmas (maybe)! Some things still happen in the week of television and food, so here’s our round up of Five Things You probably Missed from the world of media, comms and PR.

Instagram’s stats

Instagram stats
A bit later than the other tech giants, Instagram has released its top 10s of the year from most popular hashtag (#love) to most-liked post (Beyonce’s pregnancy announcement). One part of the 2017 release was most-popular stories, something that’s usually not visible to the outside world. This created an interesting top 10, where having the biggest following didn’t necessarily equate to having the most popular stories – which begs the question: what is true influence?

 

Ofcom complaints of the year

cOMPLAINTS

Ofcom has released the most complained about moments on TV from 2017, with Good Morning Britain topping the list for giving an interview with Dr Michael Davidson, a man who believes homosexuality is ‘an aberration’. Piers Morgan was delighted to be ‘No. 1’ on the complaint list and even retweeted Nigel Farage’s comment that he was ‘doing something right’. The full list of complained-about moments is largely made up by ITV, with BBC One and Sky News taking one each:

  1. Good Morning Britain, ITV, September 5 – 1,142 complaints about interview with Dr Michael Davidson
  2. Press Preview, Sky News, June 20 – 1,063 complaints about comments made by journalist Melanie Phillips
  3. Britain’s Got Talent, ITV, June 1 – 665 complaints over Amanda Holden’s dress
  4. Coronation Street, ITV, October 27 – 541 complaints over violent scenes involving Pat Phelan
  5. Comic Relief 2017, BBC One, March 24 – 339 complaints about swearing and sexual innuendo involving Vic Reeves and Russell Brand
  6. Emmerdale, ITV, March 6 – 275 complaints over prison scenes featuring violence and homophobic abuse towards Aaron Dingle
  7. I’m a Celebrity… Get Me Out of Here! ITV, December 7 – 243 complaints about alleged bullying towards Iain Lee
  8. This Morning, ITV, November 13 – 181 complaints about interviewee’s comments on transgender issues
  9. Good Morning Britain, ITV, June 20 – 176 complaints about interview with English Defence League co-founder Tommy Robinson
  10. Benidorm, ITV, May 3 – 137 complaints about comments made about a character with a cleft lip

 

Christmas Viewing Figures

Santa TV

Another list, this time the viewing figures for Christmas day, which were won by the Queen’s speech on both BBC and ITV. In second place, but leading the field of programmes on just one channel, was Mrs Brown’s Boys Christmas special. The BBC dominated the top 10 list, though the top 10 average was down from 2016.

 

Prince Harry takes over Today

In what will surely be a cracking scene in Netflix’s The Crown season 28, Prince Harry was this week a guest editor of BBC Radio 4’s Today programme. The fifth in line to the throne interviewed Obama and Prince Charles as well as talking about mental health and the armed forces. A highlight was his quickfire questions for Obama who seemed equally amused and unimpressed.

 

A look back at 2017

Everyone is doing it, so we’re joining in. Have a favourite moment from 2017? Whatever it is, here’s one you DEFINITELY shouldn’t have missed:

 

Seen something we’ve missed? Let us know on Twitter.

Paul Devine

Blogger Spotlight: Paul Devine, The People’s Movies

Paul Devine is the author of The People’s Movies. Covering  movies, TV and wrestling, The People’s Movies was recently ranked in the Top 10 UK Film Blogs. We spoke to Paul about working with PR professionals, his Oscars predictions and his favourite blogs.

What makes your blog successful?
People visiting my blog, sharing links, recognition on posters, trailers, etc.

How many films do you see in an average week?
It varies. I watch at least one movie a day and every two weeks I have an FDA press day so add another three to five movies.

What’s your favourite film of all time?
Ooh tricky one! I love movies about unsung heroes and Schindler’s List; I love Gilda, which got me into Film Noir; and anything with Rita Heyworth.

Least favourite film of all time?
Justice League. I am a Batman fan and apart from Burton’s Batman and Nolan’s Dark Knight movies, no one has matched the quality.

Film that’s yet to be released that you’re most excited about seeing?
Shape Of Water, Annihilation, New Mutants, A Quiet Place, Hold In The Dark.

What will win the Best Picture Oscar 2018?
I have a hunch Call Me By Your Name might get it; I’ve not heard a negative thing about it. Ladybird might be an outsider.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

How do you like to work with PRs?
90% of the time I get on well with them, some better than others. But what does frustrate me is we get ignored by some PRs for certain films, some think we’re only good enough to post trailers and don’t offer a chance to review. Some are big on their geography lottery as we’re not based in London, despite having writers who review for us in London. What is also frustrating is I also work and my jobs shifts vary so sometimes I can’t post on the site. I sometimes get up to a dozen emails asking where the post is, despite warning the PRs of my shift pattern. Also, we’re ignored for 99% of home releases so sometimes we’ve got to chase up PRs to request reviews. Those who work with us at every level are great.

Can you tell us about your favourite brand collaboration or screening experience?
I love working on the likes of Arrow Video/Academy/Films, Eureka.

What do you call yourself? Are you a blogger, influencer, content creator?
Blogger/critic.

What other blogs do you read?
Culturefix, Cinehouse, Nerdly, Live for Films, Screen Rant, Collider. I also try to read most, if not all, UK-based blogs especially the smaller blogs like ourselves.

The People’s Movies and Paul Devine are both listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Beyonce Instagram

2017 – the year of Instagram

Instagram has cemented its place at the heart of visual media. It’s now possible to be a star on Instagram and nowhere else; brands and companies will pay good money for influential posts; and some people will buy fraudulent followers in order to get to the top. Instagram has also been accused of dragging bloggers away from their blogs, as new forms of media ‘entertainment’ develop every day.

2017 truly has been the year of Instagram.

But what are the top hashtags, most-liked posts and most-followed celebrities? Instagram has trawled its data to put together the list of lists and deliver all the 2017 info you need about Instagram. And, who knows, maybe 2018 will see you become an Instagram star.

Most-liked posts

Beyoncé, Cristiano Ronaldo and Selena Gomez dominate the top 10. In fact, no one else managed to make the list (which may be sad news for Ariana Grande, who has more followers than Beyoncé). All three of the top posts were related, Beyoncé and Ronaldo connected by birth, and Ronaldo and Gomez related by hospital:

1. Beyonce

2. Cristiano Ronaldo

3. Selena Gomez

I’m very aware some of my fans had noticed I was laying low for part of the summer and questioning why I wasn’t promoting my new music, which I was extremely proud of. So I found out I needed to get a kidney transplant due to my Lupus and was recovering. It was what I needed to do for my overall health. I honestly look forward to sharing with you, soon my journey through these past several months as I have always wanted to do with you. Until then I want to publicly thank my family and incredible team of doctors for everything they have done for me prior to and post-surgery. And finally, there aren’t words to describe how I can possibly thank my beautiful friend Francia Raisa. She gave me the ultimate gift and sacrifice by donating her kidney to me. I am incredibly blessed. I love you so much sis. Lupus continues to be very misunderstood but progress is being made. For more information regarding Lupus please go to the Lupus Research Alliance website: www.lupusresearch.org/ -by grace through faith

A post shared by Selena Gomez (@selenagomez) on

Ronaldo and Gomez also performed well when it came to most-liked celebrity videos of the year, but Beyoncé didn’t make the cut. Instead, the footballer and singer are joined by Leo messi and Emilia Clarke – though the latter only managed tenth place.

1. Cristiano Ronaldo

New animal in the building Bugatti Chiron ???✌️?✈️

A post shared by Cristiano Ronaldo (@cristiano) on

2. Leo Messi

3. Selena Gomez

The top hashtags of 2017 were dominated by visual or positive words, though how people managed to use them without falling foul of the shadow ban remains a mystery:

  1. #love
  2. #fashion
  3. #photooftheday
  4. #photography
  5. #art
  6. #beautiful
  7. #travel
  8. #happy
  9. #nature
  10. #picoftheday

And a list that’s making headlines is the most Instagrammed cities. While you’d expect Western metropolises to dominate, the list has some surprises. Feel free to insert your own ‘Russian bot joke’ for number two:

  1. New York, New York
  2. Moscow, Russia
  3. London, United Kingdom
  4. Sao Paulo, Brazil
  5. Paris, France
  6. Los Angeles, California
  7. Saint Petersburg, Russia
  8. Jakarta, Indonesia
  9. Istanbul, Turkey
  10. Barcelona, Spain

Keep your eyes out for more Instagram data coming to the Vuelio blog soon.

 

If you’d like to monitor Instagram and find success on the social platform, get in touch to find out more about our social media monitoring.

Santa TV

The media news

In the week that time forgot, the media headlines may be few and far between but there are still gems in this festive period. From Christmas viewing figures to Prince Harry’s Today programme, here are the biggest media stories of the week.

Christmas viewing figures
While the Queen’s Speech was enjoyed by 7.8 million viewers on Christmas day, these numbers were shared by BBC One (5.9m) and ITV (1.9m). For the biggest viewing figures for any one programme, the Mrs Brown’s Boys Christmas special ran away with 6.8 million viewers, or 32.6% of the television-watching public. The top 10 was, as ever, dominated by the BBC but overall the viewers were down on 2016. Last year the average for the whole top 10 was 5.97m but this year it managed only 5.58m.

This decline could be attributed to the rise of on demand streaming services, but this cannot be backed up with data as no stats or figures come from those giants. To help beat the slump, broadcasters have this year released boxsets of fan-favourite shows – as reported in the Guardian.

Prince Harry takes over Today
The man whose engagement and wedding is currently making daily headlines, Prince Harry this morning guest edited Radio 4’s Today programme.  Including interviews with his father Prince Charles and former US President Barack Obama, Prince Harry’s edition focused on the armed forces, mental health, youth crime and climate change.

Showing his lighter side, which has given Prince Harry an ‘accessible’ angle over the years, he delivered quickfire questions to Obama including: ‘Harry or William?’ (‘William at the moment’), ‘The Good Wife or Suits?’ [the latter being the programme his fiancé Meghan Markle stars in] (‘Suits, obviously’), and ‘Queen or The Queen?’ (‘The Queen’).

Amazon introducing advertising products
The Drum reports that, in an effort to take on Facebook and Google, Amazon will launch new advertising beyond Amazon sites and products. The tech giant is also working with Kargo to pair advertising on television and mobile screens. This is in an effort to tackle the 63.1% US digital ad investment in Google and Facebook.

Too early to call the death of magazines
The Guardian has reported on the slump in advertising revenue in the UK magazine market with an 11% year-on-year fall marking the biggest fall since 2009. It also notes that one million fewer consumers purchased print magazines or gave up their subscriptions. All that said, Group M, which buys $75bn of advertising space on behalf of clients around the world, believes the UK consumer magazine market has been seriously undervalued.

Adam Smith, directed at Group M said: ‘It is too early to call the death of magazines. The decline in ad investment is disproportionate to the loss of magazine circulation. This is regrettable and probably not based on the evidence. The single biggest factor [in magazine ad decline] is probably the growth of Facebook. Google and Facebook both continue to grow strongly, and Facebook has been remarkable and is affecting every medium.’

Children’s annuals in decline
The BBC has reported that the sales of Christmas annuals have declined since 2009 with a 58% drop in revenue and a 45% drop in number of copies sold. In real terms, this means that in 2016 2.3m books made £7.8m in revenue where as in 2008 the figures were 4.6m annuals bringing in £18.7m. Annuals are still seen as a good choice for Christmas presents but are thought to be suffering due to the rise in digital media and smartphones.

 

How can Vuelio help you with your media outreach? Find out here

Christmas

Five Things You Shouldn’t Have Missed – 22 December 2017

Our weekly round-up of the biggest stories from media, PR and comms including Twitter’s ban, lists of the year and a very funny video.

Twitter suspends Britain First

Tweeting

Twitter updated its policies around hate speech, which led to the almost-immediate removal of the extremist Britain First account along with its leader and deputy. Twitter is planning on being more aggressive in its enforcement of the policies but a number of accounts remain, perhaps due to their ‘newsworthiness’.

Twitter, Facebook and Google were also called in front of the Home Affairs Committee this week, for an investigation into online abuse and its links to violence. They were accused of not taking it seriously enough.

Top 10 rankings

Blog rankings

Vuelio is proud of the blog rankings we create and maintain, identifying the very best of blogging by each sector. But which of our rankings are the most popular? Thankfully, you needn’t ask that question any more.

Most popular posts from 2017

most read

Wondering what our most popular posts were from 2017? Wonder no more – from the Vuelio Blog Awards to football related interviews, 2017 was the year of variety. Sadly, no Five Things post made the list.

We met Hand Luggage Only

Award winning bloggers? Tick.
Amazing travel photography? Tick.
Two of the nicest bloggers in the world? You bet!

Yaya and Lloyd write Hand Luggage Only and were kind enough to tell us about the world of blogging and PR relationships. And check out their quickfire questions in the video below:

Christmas is only three days away

Christmas

If you haven’t started shopping, it’s already too late.

Politics

Today’s Political Headlines – 22 December 2017

A round-up of the latest political headlines, including the former police officers criticised over Damian Green leaks, Boris Johnson delivering a warning to Russia, Passports returning to the colour blue and Diane Abbott’s turned down requests to visit Yarl’s Wood.  

Former police officers criticised over Damian Green leaks
The Times reports that Ken Marsh, chairman of the Metropolitan Police Federation, has joined forces with Tory MPs to condemn the actions of former police officers Bob Quick and Neil Lewis in leaking details of the pornography found when Damian Green’s office was raided nine years ago. The leaks are now the subject of a criminal inquiry. The paper also says that Lewis has liked anti-Tory posts on Facebook.

Boris Johnson to deliver warning to Russia
According to the Guardian, Foreign Secretary Boris Johnson is to deliver a warning to Russia that the UK will retaliate if Russia continues to use cyber-attacks. He is the first Foreign Secretary to visit Russia for five years. The paper adds that ‘neither side expects any major breakthrough’.

Passports to turn blue post-Brexit
In an exclusive, The Sun broke the news that from October 2019 the Government is to produce passports in what it calls ‘the dark blue colour that was once famous across the globe.’ People will have the option of requesting that their existing burgundy passport is replaced by a blue one.

Diane Abbott request explanation over being denied access to Yarl’s Wood
Diane Abbott has written to the Home Secretary, Amber Rudd, after more than a dozen requests to visit Yarl’s Wood immigration detention centre were turned down, the Guardian reports. In a statement, she said ‘It is of critical importance that we are able to scrutinise the conditions in which people are held, especially given the allegations of appalling treatment, abuse, and a lack of legal advice and medical support in this centre.’

Brexit sector reports released amidst criticism
The Guardian says that the Brexit sector reports, published in redacted form yesterday, have been ‘criticised for containing little more than padding, repetition and plagiarism’. Lord Jay, former Foreign Office head and acting chair of the Lords Brexit Committee described the reports as containing ‘little overarching analysis’ and being ‘inconsistent in approach and in the use of statistics’.

Mark Garnier cleared of wrongdoing
International trade minister Mark Garnier has been cleared of wrongdoing, as The Times reports. He had been accused of calling his secretary ‘sugar tits’ and asking her to buy him sex toys, but an inquiry by the Cabinet Office concluded that ‘that there was no evidence to suggest that Mr Garnier’s conduct as a minister since 2016 had breached the expected standards of behaviour’, Number 10 said.

EU preparing Canada-style deal for the UK
The Financial Times claims that the EU is preparing to present the UK with a Canada-style deal in early summer unless the UK is able to clarify its demands. As the paper reports, this would fall short of what Britain hopes for, as it will give only limited access for services.

Puppy farmers to be cracked down on
According to the Daily Mail, Theresa May has promised to ‘eradicate animal cruelty from our society’ by cracking down on puppy farmers. Proposals include forcing breeders to show puppies alongside their mother before selling them, ensuring sales are completed in the new owners’ presence, banning licensed breeders from selling puppies they haven’t bred, and regulation of adverts.

 

Find out more about Vuelio political services

Crafts blog

Blogger Spotlight: Kate Williams, Crafts on Sea

Kate Williams writes Crafts on Sea, which was recently ranked as one of the Top 10 UK Craft Blogs. Covering achievable crafts for kids and adults, Crafts on Sea demonstrates makes and shares fun family activities. We spoke to Kate about trends in crafts, not being paid in craft supplies and working on excellent campaigns.

How would you describe your blog?
Achievable crafts for kids and adults. There’s stuff to keep the kids busy but also things for the grown ups too – I’ve got a lot of colouring pages! I like to hope there’s something that would interest or inspire everyone on there; my own kids love things like Star Wars, Marvel and Paw Patrol so that inspires the kind of making that we do as well as season interests like Christmas or Halloween.

Why did you start your blog?
Well my husband was starting a blog and I didn’t want to be left out! He ended up not doing one but over the years mine has grown. I’ve always written but I don’t have the patience to sit and write 10,000 words! A blog post is the right kind of length for me.

What’s your favourite craft?
Well it’s a really simple one but I love these paper plate emojis. They’re just a proper stress-free craft that kids of all ages can do. More importantly, though, I know my kids loved this one as they both took their versions into school and nursery the next day for Show and Tell – that’s when you really know something has gone well!

What do you think the place of physical crafts is in a ‘digital’ world?
I think more people will look on Pinterest for kids crafts than will buy a book telling them how to make things – absolutely. I know I’ll look on YouTube to find out how to crochet because I need to see how it’s actually done and as a parent I can’t always get out to a class. Physical books and classes still have a role (I’ve written a book of crafts too) but the internet is a huge part of people’s lives now.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in crafts, family, lifestyle & more.

How much do trends in crafts affect your blog?
Well it’s December and I’m thinking about my Valentine’s Day crafts so quite a lot! I try to plan quite far in advance for season crafts and there’s also been big trends that crafts are affected by. Colouring has been really big, rock painting was a trend that’s still ongoing and even DIY fidget spinners were really popular this year. I try to listen to what my kids and their friends are talking about and plan around that too.

What will the 2018 trend be?
I think nature crafts are becoming more of a thing, especially as ‘forest schooling’ becomes more influential. Who knows for the rest of it though, some trends just seem to come out of nowhere – who would have thought that bottle flipping would be a big thing?!

How do you like to work with PRs?
I like them to be honest, tell me what they want to achieve and then I can see if it’s something I can help with. I’ve worked on a really great campaign recently for Marks & Spencer (through iCrossing) that was just so well thought out and had such a detailed brief. It was great as I knew exactly what they wanted so I could make sure I had it all planned properly. The campaign has done really well in terms of pageviews for me too, so it’s been a total pleasure to work on all round. I do want to be able to properly promote the clients I work with!

What one thing should PRs know about you?
Not just myself but most bloggers are incredibly professional and come from a professional background, I laugh with my friends about how my job is making stuff out of paper plates (much more fun than my old office job) but my background is in marketing, research and fundraising. In order to pay the mortgage each month you need to know everything about the latest changes in social media algorithm, what hosting companies are the best and be able to code; it’s not just a job about making pretty stuff. Failing that, I would love people to stop asking to pay me in craft materials – at risk of sounding rude, I have more paints and paper than the average craft store!

What’s your favourite craft company?
My friend Gude runs The Paperdashery and she has the most amazing washi tapes as well as a fantastic subscription box service.

What other blogs do you read?
For kids crafts Red Ted Art, Arty Crafty Kids, Rainy Day Mum and Play and Learn Every Day are brilliant. Lulastic and The Hippyshake is my grown up read for activism and lifestyle stuff.

 

Kate Williams and her blog Crafts on Sea are both listed on the Vuelio Influencer Database, the UK’s leading influencer database available to the PR and communications industries.