Karen Woodham

Blogger Spotlight: Karen Woodham, Blazing Minds

An interview with Karen Woodham, the author of award-winning Blazing Minds. A film blog covering film reviews and news, as well as other entertainment stories, Blazing Minds is ranked in the Top 10 UK Film Blogs. We spoke to Karen about what makes her blog successful, the joy of IMAX and working with PR.

How would you describe your blog?
Blazing Minds is a blog that brings together the love of movies and other entertainment, with reviews of movies, music, tech and events, plus other interesting entertainment-based articles.

What makes your blog successful?
I think that it comes down to the readers knowing that the reviews are honest, they are written with a passion for the art and are never swayed by outside sources, so people know exactly what they are getting when stopping by. Also, having a good reach on social media has helped with the site’s popularity.

How many films do you see in an average week?
Now this varies, but I try to squeeze in as many as I can, usually one a day and sometimes two a day. With so many great films coming out on Blu-ray etc. it’s great to be able to view them in the comfort of my own home, but also, with the amazing new movies that hit the cinemas, it’s great to check them out in formats that you just can’t experience at home such as in IMAX.

What’s your favourite film of all time?
The original Blade Runner has always been a film that I keep coming back to and most of the time I watch the many cuts of the movie to spice it up a bit. It’s also the film that got me into reading a lot of Philip K. Dick’s stories.

Least favourite film of all time?
This would have to be The Devil Inside, a film that I found so boring that it actually sent me to sleep in the cinema!

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

Film that’s yet to be released that you’re most excited about seeing?
I’m a big fan of the Marvel Cinematic Universe, so I can’t wait for Avengers: Infinity War, which hits UK cinemas on the 27 April.

What will win the Best Picture Oscar 2018?
There has been some amazing movies this year, so it’s going to be a tough one to predict the winner, but I would love to see Dunkirk win Best Picture. It’s a stunning movie that had me on the edge of my seat when I saw it in IMAX, which was a stunning way to experience the film.

How do you like to work with PRs?
I like to get to know the PRs that I’m working with and develop a good working relationship that benefits not only them and their clients, but also benefits me and the blog. I also like to bring great content from PR sources to Blazing Minds without detracting from the quality that is produced.

Can you tell us about your favourite brand collaboration or screening experience?
I remember the midnight screening of Rogue One: A Star Wars Story the most, it was a late night/early night spent with Cineworld at their Broughton IMAX, they put on a great evening with Stormtroopers and Cosplayers meeting and greeting guests before the showing of the movie in 3D IMAX, a wonderful experience and a brand that are so much fun to work with.

What do you call yourself? Are you a blogger, influencer, content creator?
I would have to say Blogger, maybe some time back the word may have been taboo to many, but over the years there have been some amazing bloggers that have produced content that is read more than some of the tabloids. Blogging is more than just sitting behind a keyboard; we travel to and from events, work some amazing people and enjoy what we do, so I’m proud to be called a blogger.

What other blogs do you read?
I tend to read blogs that I have similar interests to such as Back to the Movies, Let’s Go To The Movies, The Movie Nerd Strikes Back and many more.

 

Karen Woodham and Blazing Minds are both listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Lele Pons

What’s real engagement on Instagram?

Instagram has released its stats of the year 2017, with top hashtags, celebrities and most-Instagrammed cities. But beyond the lists of usual suspects, what can this Instagram data tell us about influence on the visual platform?

Influence on Instagram has been in the news throughout 2017, with reports of buying followers sullying the integrity of ‘genuine influence’. But even with social accounts that boast millions of ‘real’ followers – does having more mean having more influence?

One element of influence is engagement – how much the individual interacts with and provokes response from their followers, and, in turn, how much that creates a community. A ‘like’ on an Instagram post could be a passive action – your post would appear in your follower’s feed and they double tap to like – not much effort on their part.

Or perhaps the like isn’t even from your follower – maybe you’ve played a good hashtag game, causing your post to appear in a new ‘discover’ timeline. A like that way could mean even less if it’s someone who won’t see your post again or engage with your account. Though this can get even trickier – if they become a follower then it obviously means more.

One method of measuring real engagement is through Instagram Stories. The collections of posts and videos put together by users are typically less polished, using emojis and text with a more ‘personal’ insight into their lives. Stories have to be actively watched, so they don’t just appear if you login to Instagram, they have to be consumed – much like people choose a TV channel to watch.*

Instagram Stories, for those that don’t use them, do not have traditional visible data to the outside world. A user can see how many, and more specifically who, has watched a story but that’s how far this data usually travels.

Now Instagram has revealed the most-viewed Instagram Stories of 2017, from verified accounts with over five million followers:

  1. Lele Pons @lelepons (74)
  2. Neymar Jr. @neymarjr (11)
  3. Olga Buzova @buzova86 (-)
  4. Kim Kardashian @kimkardashian (6)
  5. Amanda Cerny @amandacerny (99)
  6. Chiara Ferragni @chiaraferragni (-)
  7. Maluma @maluma (46)
  8. Anitta @anitta (57)
  9. Ariana Grande @arianagrande (4)
  10. Kourtney Kardashian @kourtneykardash (22)

The numbers in brackets are the users’ place in the top 100 Instagram accounts by followers, with third place Olga Buzova and sixth place Chiara Ferragni both failing to make the top 100 by a margin of some seven million followers.

While some followers may not watch Stories, it is surprising that Kim Kardashian, with five times the number of followers as Lele Pons and 10 times the followers of Buzaova, is still beaten by both in this list.

Though the number of Stories put out by these users varies wildly, this new method of reaching fans is a clear indication that macro influencers aren’t necessarily driving the most engagement or reaching the right people – which should be a consideration for all brands and businesses looking to work with Instagram stars in 2018.

Want to reach real influencers and grammers? Check out the Vuelio Influencer Database.

Five things

Five Things You Shouldn’t Have Missed – 29 December 2017

Happy Merry Betwixtmas (maybe)! Some things still happen in the week of television and food, so here’s our round up of Five Things You probably Missed from the world of media, comms and PR.

Instagram’s stats

Instagram stats
A bit later than the other tech giants, Instagram has released its top 10s of the year from most popular hashtag (#love) to most-liked post (Beyonce’s pregnancy announcement). One part of the 2017 release was most-popular stories, something that’s usually not visible to the outside world. This created an interesting top 10, where having the biggest following didn’t necessarily equate to having the most popular stories – which begs the question: what is true influence?

 

Ofcom complaints of the year

cOMPLAINTS

Ofcom has released the most complained about moments on TV from 2017, with Good Morning Britain topping the list for giving an interview with Dr Michael Davidson, a man who believes homosexuality is ‘an aberration’. Piers Morgan was delighted to be ‘No. 1’ on the complaint list and even retweeted Nigel Farage’s comment that he was ‘doing something right’. The full list of complained-about moments is largely made up by ITV, with BBC One and Sky News taking one each:

  1. Good Morning Britain, ITV, September 5 – 1,142 complaints about interview with Dr Michael Davidson
  2. Press Preview, Sky News, June 20 – 1,063 complaints about comments made by journalist Melanie Phillips
  3. Britain’s Got Talent, ITV, June 1 – 665 complaints over Amanda Holden’s dress
  4. Coronation Street, ITV, October 27 – 541 complaints over violent scenes involving Pat Phelan
  5. Comic Relief 2017, BBC One, March 24 – 339 complaints about swearing and sexual innuendo involving Vic Reeves and Russell Brand
  6. Emmerdale, ITV, March 6 – 275 complaints over prison scenes featuring violence and homophobic abuse towards Aaron Dingle
  7. I’m a Celebrity… Get Me Out of Here! ITV, December 7 – 243 complaints about alleged bullying towards Iain Lee
  8. This Morning, ITV, November 13 – 181 complaints about interviewee’s comments on transgender issues
  9. Good Morning Britain, ITV, June 20 – 176 complaints about interview with English Defence League co-founder Tommy Robinson
  10. Benidorm, ITV, May 3 – 137 complaints about comments made about a character with a cleft lip

 

Christmas Viewing Figures

Santa TV

Another list, this time the viewing figures for Christmas day, which were won by the Queen’s speech on both BBC and ITV. In second place, but leading the field of programmes on just one channel, was Mrs Brown’s Boys Christmas special. The BBC dominated the top 10 list, though the top 10 average was down from 2016.

 

Prince Harry takes over Today

In what will surely be a cracking scene in Netflix’s The Crown season 28, Prince Harry was this week a guest editor of BBC Radio 4’s Today programme. The fifth in line to the throne interviewed Obama and Prince Charles as well as talking about mental health and the armed forces. A highlight was his quickfire questions for Obama who seemed equally amused and unimpressed.

 

A look back at 2017

Everyone is doing it, so we’re joining in. Have a favourite moment from 2017? Whatever it is, here’s one you DEFINITELY shouldn’t have missed:

 

Seen something we’ve missed? Let us know on Twitter.

Paul Devine

Blogger Spotlight: Paul Devine, The People’s Movies

Paul Devine is the author of The People’s Movies. Covering  movies, TV and wrestling, The People’s Movies was recently ranked in the Top 10 UK Film Blogs. We spoke to Paul about working with PR professionals, his Oscars predictions and his favourite blogs.

What makes your blog successful?
People visiting my blog, sharing links, recognition on posters, trailers, etc.

How many films do you see in an average week?
It varies. I watch at least one movie a day and every two weeks I have an FDA press day so add another three to five movies.

What’s your favourite film of all time?
Ooh tricky one! I love movies about unsung heroes and Schindler’s List; I love Gilda, which got me into Film Noir; and anything with Rita Heyworth.

Least favourite film of all time?
Justice League. I am a Batman fan and apart from Burton’s Batman and Nolan’s Dark Knight movies, no one has matched the quality.

Film that’s yet to be released that you’re most excited about seeing?
Shape Of Water, Annihilation, New Mutants, A Quiet Place, Hold In The Dark.

What will win the Best Picture Oscar 2018?
I have a hunch Call Me By Your Name might get it; I’ve not heard a negative thing about it. Ladybird might be an outsider.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in film, TV, lifestyle & more.

How do you like to work with PRs?
90% of the time I get on well with them, some better than others. But what does frustrate me is we get ignored by some PRs for certain films, some think we’re only good enough to post trailers and don’t offer a chance to review. Some are big on their geography lottery as we’re not based in London, despite having writers who review for us in London. What is also frustrating is I also work and my jobs shifts vary so sometimes I can’t post on the site. I sometimes get up to a dozen emails asking where the post is, despite warning the PRs of my shift pattern. Also, we’re ignored for 99% of home releases so sometimes we’ve got to chase up PRs to request reviews. Those who work with us at every level are great.

Can you tell us about your favourite brand collaboration or screening experience?
I love working on the likes of Arrow Video/Academy/Films, Eureka.

What do you call yourself? Are you a blogger, influencer, content creator?
Blogger/critic.

What other blogs do you read?
Culturefix, Cinehouse, Nerdly, Live for Films, Screen Rant, Collider. I also try to read most, if not all, UK-based blogs especially the smaller blogs like ourselves.

The People’s Movies and Paul Devine are both listed on the Vuelio Influencer Database, the leading blogger database available to the PR and communications industries.

Beyonce Instagram

2017 – the year of Instagram

Instagram has cemented its place at the heart of visual media. It’s now possible to be a star on Instagram and nowhere else; brands and companies will pay good money for influential posts; and some people will buy fraudulent followers in order to get to the top. Instagram has also been accused of dragging bloggers away from their blogs, as new forms of media ‘entertainment’ develop every day.

2017 truly has been the year of Instagram.

But what are the top hashtags, most-liked posts and most-followed celebrities? Instagram has trawled its data to put together the list of lists and deliver all the 2017 info you need about Instagram. And, who knows, maybe 2018 will see you become an Instagram star.

Most-liked posts

Beyoncé, Cristiano Ronaldo and Selena Gomez dominate the top 10. In fact, no one else managed to make the list (which may be sad news for Ariana Grande, who has more followers than Beyoncé). All three of the top posts were related, Beyoncé and Ronaldo connected by birth, and Ronaldo and Gomez related by hospital:

1. Beyonce

2. Cristiano Ronaldo

3. Selena Gomez

I’m very aware some of my fans had noticed I was laying low for part of the summer and questioning why I wasn’t promoting my new music, which I was extremely proud of. So I found out I needed to get a kidney transplant due to my Lupus and was recovering. It was what I needed to do for my overall health. I honestly look forward to sharing with you, soon my journey through these past several months as I have always wanted to do with you. Until then I want to publicly thank my family and incredible team of doctors for everything they have done for me prior to and post-surgery. And finally, there aren’t words to describe how I can possibly thank my beautiful friend Francia Raisa. She gave me the ultimate gift and sacrifice by donating her kidney to me. I am incredibly blessed. I love you so much sis. Lupus continues to be very misunderstood but progress is being made. For more information regarding Lupus please go to the Lupus Research Alliance website: www.lupusresearch.org/ -by grace through faith

A post shared by Selena Gomez (@selenagomez) on

Ronaldo and Gomez also performed well when it came to most-liked celebrity videos of the year, but Beyoncé didn’t make the cut. Instead, the footballer and singer are joined by Leo messi and Emilia Clarke – though the latter only managed tenth place.

1. Cristiano Ronaldo

New animal in the building Bugatti Chiron ???✌️?✈️

A post shared by Cristiano Ronaldo (@cristiano) on

2. Leo Messi

3. Selena Gomez

The top hashtags of 2017 were dominated by visual or positive words, though how people managed to use them without falling foul of the shadow ban remains a mystery:

  1. #love
  2. #fashion
  3. #photooftheday
  4. #photography
  5. #art
  6. #beautiful
  7. #travel
  8. #happy
  9. #nature
  10. #picoftheday

And a list that’s making headlines is the most Instagrammed cities. While you’d expect Western metropolises to dominate, the list has some surprises. Feel free to insert your own ‘Russian bot joke’ for number two:

  1. New York, New York
  2. Moscow, Russia
  3. London, United Kingdom
  4. Sao Paulo, Brazil
  5. Paris, France
  6. Los Angeles, California
  7. Saint Petersburg, Russia
  8. Jakarta, Indonesia
  9. Istanbul, Turkey
  10. Barcelona, Spain

Keep your eyes out for more Instagram data coming to the Vuelio blog soon.

 

If you’d like to monitor Instagram and find success on the social platform, get in touch to find out more about our social media monitoring.

Santa TV

The media news

In the week that time forgot, the media headlines may be few and far between but there are still gems in this festive period. From Christmas viewing figures to Prince Harry’s Today programme, here are the biggest media stories of the week.

Christmas viewing figures
While the Queen’s Speech was enjoyed by 7.8 million viewers on Christmas day, these numbers were shared by BBC One (5.9m) and ITV (1.9m). For the biggest viewing figures for any one programme, the Mrs Brown’s Boys Christmas special ran away with 6.8 million viewers, or 32.6% of the television-watching public. The top 10 was, as ever, dominated by the BBC but overall the viewers were down on 2016. Last year the average for the whole top 10 was 5.97m but this year it managed only 5.58m.

This decline could be attributed to the rise of on demand streaming services, but this cannot be backed up with data as no stats or figures come from those giants. To help beat the slump, broadcasters have this year released boxsets of fan-favourite shows – as reported in the Guardian.

Prince Harry takes over Today
The man whose engagement and wedding is currently making daily headlines, Prince Harry this morning guest edited Radio 4’s Today programme.  Including interviews with his father Prince Charles and former US President Barack Obama, Prince Harry’s edition focused on the armed forces, mental health, youth crime and climate change.

Showing his lighter side, which has given Prince Harry an ‘accessible’ angle over the years, he delivered quickfire questions to Obama including: ‘Harry or William?’ (‘William at the moment’), ‘The Good Wife or Suits?’ [the latter being the programme his fiancé Meghan Markle stars in] (‘Suits, obviously’), and ‘Queen or The Queen?’ (‘The Queen’).

Amazon introducing advertising products
The Drum reports that, in an effort to take on Facebook and Google, Amazon will launch new advertising beyond Amazon sites and products. The tech giant is also working with Kargo to pair advertising on television and mobile screens. This is in an effort to tackle the 63.1% US digital ad investment in Google and Facebook.

Too early to call the death of magazines
The Guardian has reported on the slump in advertising revenue in the UK magazine market with an 11% year-on-year fall marking the biggest fall since 2009. It also notes that one million fewer consumers purchased print magazines or gave up their subscriptions. All that said, Group M, which buys $75bn of advertising space on behalf of clients around the world, believes the UK consumer magazine market has been seriously undervalued.

Adam Smith, directed at Group M said: ‘It is too early to call the death of magazines. The decline in ad investment is disproportionate to the loss of magazine circulation. This is regrettable and probably not based on the evidence. The single biggest factor [in magazine ad decline] is probably the growth of Facebook. Google and Facebook both continue to grow strongly, and Facebook has been remarkable and is affecting every medium.’

Children’s annuals in decline
The BBC has reported that the sales of Christmas annuals have declined since 2009 with a 58% drop in revenue and a 45% drop in number of copies sold. In real terms, this means that in 2016 2.3m books made £7.8m in revenue where as in 2008 the figures were 4.6m annuals bringing in £18.7m. Annuals are still seen as a good choice for Christmas presents but are thought to be suffering due to the rise in digital media and smartphones.

 

How can Vuelio help you with your media outreach? Find out here

Christmas

Five Things You Shouldn’t Have Missed – 22 December 2017

Our weekly round-up of the biggest stories from media, PR and comms including Twitter’s ban, lists of the year and a very funny video.

Twitter suspends Britain First

Tweeting

Twitter updated its policies around hate speech, which led to the almost-immediate removal of the extremist Britain First account along with its leader and deputy. Twitter is planning on being more aggressive in its enforcement of the policies but a number of accounts remain, perhaps due to their ‘newsworthiness’.

Twitter, Facebook and Google were also called in front of the Home Affairs Committee this week, for an investigation into online abuse and its links to violence. They were accused of not taking it seriously enough.

Top 10 rankings

Blog rankings

Vuelio is proud of the blog rankings we create and maintain, identifying the very best of blogging by each sector. But which of our rankings are the most popular? Thankfully, you needn’t ask that question any more.

Most popular posts from 2017

most read

Wondering what our most popular posts were from 2017? Wonder no more – from the Vuelio Blog Awards to football related interviews, 2017 was the year of variety. Sadly, no Five Things post made the list.

We met Hand Luggage Only

Award winning bloggers? Tick.
Amazing travel photography? Tick.
Two of the nicest bloggers in the world? You bet!

Yaya and Lloyd write Hand Luggage Only and were kind enough to tell us about the world of blogging and PR relationships. And check out their quickfire questions in the video below:

Christmas is only three days away

Christmas

If you haven’t started shopping, it’s already too late.

Politics

Today’s Political Headlines – 22 December 2017

A round-up of the latest political headlines, including the former police officers criticised over Damian Green leaks, Boris Johnson delivering a warning to Russia, Passports returning to the colour blue and Diane Abbott’s turned down requests to visit Yarl’s Wood.  

Former police officers criticised over Damian Green leaks
The Times reports that Ken Marsh, chairman of the Metropolitan Police Federation, has joined forces with Tory MPs to condemn the actions of former police officers Bob Quick and Neil Lewis in leaking details of the pornography found when Damian Green’s office was raided nine years ago. The leaks are now the subject of a criminal inquiry. The paper also says that Lewis has liked anti-Tory posts on Facebook.

Boris Johnson to deliver warning to Russia
According to the Guardian, Foreign Secretary Boris Johnson is to deliver a warning to Russia that the UK will retaliate if Russia continues to use cyber-attacks. He is the first Foreign Secretary to visit Russia for five years. The paper adds that ‘neither side expects any major breakthrough’.

Passports to turn blue post-Brexit
In an exclusive, The Sun broke the news that from October 2019 the Government is to produce passports in what it calls ‘the dark blue colour that was once famous across the globe.’ People will have the option of requesting that their existing burgundy passport is replaced by a blue one.

Diane Abbott request explanation over being denied access to Yarl’s Wood
Diane Abbott has written to the Home Secretary, Amber Rudd, after more than a dozen requests to visit Yarl’s Wood immigration detention centre were turned down, the Guardian reports. In a statement, she said ‘It is of critical importance that we are able to scrutinise the conditions in which people are held, especially given the allegations of appalling treatment, abuse, and a lack of legal advice and medical support in this centre.’

Brexit sector reports released amidst criticism
The Guardian says that the Brexit sector reports, published in redacted form yesterday, have been ‘criticised for containing little more than padding, repetition and plagiarism’. Lord Jay, former Foreign Office head and acting chair of the Lords Brexit Committee described the reports as containing ‘little overarching analysis’ and being ‘inconsistent in approach and in the use of statistics’.

Mark Garnier cleared of wrongdoing
International trade minister Mark Garnier has been cleared of wrongdoing, as The Times reports. He had been accused of calling his secretary ‘sugar tits’ and asking her to buy him sex toys, but an inquiry by the Cabinet Office concluded that ‘that there was no evidence to suggest that Mr Garnier’s conduct as a minister since 2016 had breached the expected standards of behaviour’, Number 10 said.

EU preparing Canada-style deal for the UK
The Financial Times claims that the EU is preparing to present the UK with a Canada-style deal in early summer unless the UK is able to clarify its demands. As the paper reports, this would fall short of what Britain hopes for, as it will give only limited access for services.

Puppy farmers to be cracked down on
According to the Daily Mail, Theresa May has promised to ‘eradicate animal cruelty from our society’ by cracking down on puppy farmers. Proposals include forcing breeders to show puppies alongside their mother before selling them, ensuring sales are completed in the new owners’ presence, banning licensed breeders from selling puppies they haven’t bred, and regulation of adverts.

 

Find out more about Vuelio political services

Crafts blog

Blogger Spotlight: Kate Williams, Crafts on Sea

Kate Williams writes Crafts on Sea, which was recently ranked as one of the Top 10 UK Craft Blogs. Covering achievable crafts for kids and adults, Crafts on Sea demonstrates makes and shares fun family activities. We spoke to Kate about trends in crafts, not being paid in craft supplies and working on excellent campaigns.

How would you describe your blog?
Achievable crafts for kids and adults. There’s stuff to keep the kids busy but also things for the grown ups too – I’ve got a lot of colouring pages! I like to hope there’s something that would interest or inspire everyone on there; my own kids love things like Star Wars, Marvel and Paw Patrol so that inspires the kind of making that we do as well as season interests like Christmas or Halloween.

Why did you start your blog?
Well my husband was starting a blog and I didn’t want to be left out! He ended up not doing one but over the years mine has grown. I’ve always written but I don’t have the patience to sit and write 10,000 words! A blog post is the right kind of length for me.

What’s your favourite craft?
Well it’s a really simple one but I love these paper plate emojis. They’re just a proper stress-free craft that kids of all ages can do. More importantly, though, I know my kids loved this one as they both took their versions into school and nursery the next day for Show and Tell – that’s when you really know something has gone well!

What do you think the place of physical crafts is in a ‘digital’ world?
I think more people will look on Pinterest for kids crafts than will buy a book telling them how to make things – absolutely. I know I’ll look on YouTube to find out how to crochet because I need to see how it’s actually done and as a parent I can’t always get out to a class. Physical books and classes still have a role (I’ve written a book of crafts too) but the internet is a huge part of people’s lives now.

Want to work with influencers? Try the Vuelio Media Database and get access to 11,000 UK Bloggers in crafts, family, lifestyle & more.

How much do trends in crafts affect your blog?
Well it’s December and I’m thinking about my Valentine’s Day crafts so quite a lot! I try to plan quite far in advance for season crafts and there’s also been big trends that crafts are affected by. Colouring has been really big, rock painting was a trend that’s still ongoing and even DIY fidget spinners were really popular this year. I try to listen to what my kids and their friends are talking about and plan around that too.

What will the 2018 trend be?
I think nature crafts are becoming more of a thing, especially as ‘forest schooling’ becomes more influential. Who knows for the rest of it though, some trends just seem to come out of nowhere – who would have thought that bottle flipping would be a big thing?!

How do you like to work with PRs?
I like them to be honest, tell me what they want to achieve and then I can see if it’s something I can help with. I’ve worked on a really great campaign recently for Marks & Spencer (through iCrossing) that was just so well thought out and had such a detailed brief. It was great as I knew exactly what they wanted so I could make sure I had it all planned properly. The campaign has done really well in terms of pageviews for me too, so it’s been a total pleasure to work on all round. I do want to be able to properly promote the clients I work with!

What one thing should PRs know about you?
Not just myself but most bloggers are incredibly professional and come from a professional background, I laugh with my friends about how my job is making stuff out of paper plates (much more fun than my old office job) but my background is in marketing, research and fundraising. In order to pay the mortgage each month you need to know everything about the latest changes in social media algorithm, what hosting companies are the best and be able to code; it’s not just a job about making pretty stuff. Failing that, I would love people to stop asking to pay me in craft materials – at risk of sounding rude, I have more paints and paper than the average craft store!

What’s your favourite craft company?
My friend Gude runs The Paperdashery and she has the most amazing washi tapes as well as a fantastic subscription box service.

What other blogs do you read?
For kids crafts Red Ted Art, Arty Crafty Kids, Rainy Day Mum and Play and Learn Every Day are brilliant. Lulastic and The Hippyshake is my grown up read for activism and lifestyle stuff.

 

Kate Williams and her blog Crafts on Sea are both listed on the Vuelio Influencer Database, the UK’s leading influencer database available to the PR and communications industries.

Politics

Today’s Political Headlines – 21 December 2017

A round-up of the latest political headlines, including Damian Green’s ‘resignation’, the movable EU Withdrawal date, unfair leasehold practices and how Brexit is damaging the UK economy.  

Damian Green ordered to resign after Cabinet Office investigation
As The Times reports, Damian Green was ordered to resign as First Secretary of State last night, after a Cabinet Office investigation found that he had made ‘misleading and inaccurate’ statements about his knowledge of pornography found on an office computer during a police raid in 2008, while allegations of inappropriate behaviour made by Conservative activist and journalist Kate Maltby were ‘plausible’.

Government backs down on Brexit date amendment
The Guardian says the Government has accepted a compromise over its plans to set the Brexit date in the EU (Withdrawal) Bill. The Government had tabled an amendment setting the Brexit date (29 March 2019), but climbed down by also backing an amendment tabled by Oliver Letwin allowing this date to be changed by MPs with EU agreement. As a result, the Bill passed committee stage, and will move onto report stage in the new year.

Government goes further than expected in leasehold crackdown
The Government has gone further than expected in its plans to crackdown on unfair leasehold practices, The Times claims. Ground rents will be outlawed on newly built flats, it will be made easier and cheaper for leaseholders to buy out their freeholds and better information will be made available on redress for those facing the most onerous terms.

IMF: Brexit vote damaging UK economy
The International Monetary Fund has said that the UK’s vote to leave the EU is damaging the economy. As the Financial Times reports, the IMF’s report shows that economic growth rates have declined in the UK while they have grown in Europe, the US and Japan. The IMF’s UK growth forecast for the next year has been cut from 1.7% to 1.6%.

Gove: UK will not compromise with US food standards and will support hill farmers
The Guardian reports that Michael Gove told the Environment Select Committee that the UK will not compromise on ‘high animal welfare and environmental standards’, for example chlorine-washed chicken or use of neonicotinoid pesticides, when seeking to reach a trade deal with the US. The Times adds that Gove confirmed that hill farmers will continue to receive subsidies after 2022.

Barnier: Brexit transition must end in December 2020
EU Brexit negotiator Michel Barnier has said that it would be ‘logical’ for the Brexit transition period to end on December 31 2017, according to the Financial Times. The European Commission has published its directives for the negotiation. A spokesperson for No 10 said that the UK was looking at a period of around two years, adding that ‘The commission have said just over 21 months, but it’s a negotiation.’

UK building cyber deterrent
The annual report of Parliament’s Intelligence and Security Committee reveals that the UK is building a cyber deterrent to ward off attacks from countries such as China, Iran and Russia. As The Daily Telegraph says, the report also raises concerns about so-called Islamic State’s ability to hack infrastructure using cyber weapons available for sale online.

Zac Goldsmith wished ‘cancerous new year’
Zac Goldsmith posted an image on Twitter of what he dubbed a ‘sweet Christmas message from a local Remain group’, The Daily Telegraph reports. The card carried a variety of abusive messages, including one wishing him a ‘cancerous new year’.

 

Find out more about Vuelio political services

UK Government

PMQs: Theresa May’s word cloud – 20 December 2017

At the last Prime Minister’s Questions of the year, and the one a few days before Christmas, the season’s biggest holiday was discussed along with drugs, the NHS, social care and Brexit. We present the word cloud for Theresa May’s answers at PMQs on 20 December 2017.

Word cloud

 

Christmas
This is the last PMQs of the year, and MPs were certainly in the Christmas spirit during this session. Aside from the usual niceties, MPs also took the opportunity to ask for increased funding for education, health and social care in the spirit of the season.

Drugs
Drug legalisation has long been an issue which has divided MPs from within parties and across the House. SNP MP Ronnie Cowan this week raised the topic of ‘drug consumption rooms’, which he said had decreased the number of HIV and hepatitis occurances in drug users, as well as crime. There has never been an overdose in a supervised drug consumption room; he asked for powers to be devolved to Scotland so they could implement these rooms. May stated that her focus was on ensuring people stayed clear from drugs, rather than on funding policies such as this.

NHS
The NHS once again took centre stage during Theresa May and Jeremy Corbyn’s first exchange. This week Corbyn began with a quote from the Conservative leader of Warwickshire country council, who has said the Government needs to tackle chronic underfunding in the NHS. May rebuked this with a much quoted statistic about Welsh failure to meet NHS targets since 2008, the Government there being run by Labour.

Social
Both social care and social mobility were issues raised throughout this week’s session. Corbyn referenced cuts to social care budget, while Labour MP Lucy Powell raised May’s former chief of staff Nick Timonthy’s article in the Sun this week, which criticised the Government’s social mobility action plan.

Brexit
Conservative MP Julian Lewis used his question for confirmation that Oliver Letwin’s amendment to the EU Withdrawal Bill, which would allow the Government to change the withdrawal date if sufficient progress on agreement hadn’t been made, would only be used in ‘exceptional circumstances’. His party colleague John Baron followed on from this by asking May to confirm that any delay would be a maximum of two months. May responded by saying it would be for the shortest amount of time necessary.

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most read

Top 10 Blog Posts from 2017

Interviews, lists and the Vuelio Blog Awards – 2017 has seen huge variety across our most popular posts.

The most dominant topic, though, is surely football, which reflects its dominance in society. The popularity of the sport is seen in a number of our most-read posts of 2017, including our number one:

1. Blogger Spotlight: Paul Brennan, Celtic Quick News

Paul Brennan_CelticQuickNews
Celtic Quick News is the place where you’ll find the latest Celtic news and features, Posted 365 days a year. Celtic Quick News encourages Celtic fans to join the conversations on the blog and to have their say. In this spotlight Paul, who features on our top ten football ranking chats to us about how he got into blogging, why he loves football, and how he likes to work with PRs.

 

2. 11 Blogs You Need To Follow In 2017

topblogsof2017
A ranking of exciting new bloggers to follow in 2017. Check out who made the list way back in January.

 

3. Blogger Spotlight: Iain Dale, West Ham Till I Die

Iain Dale_West Ham Til I Die
Launched in 2006, West Ham Till I Die is authored by Iain Dale and has become one of the most visited football blogs in the UK, attracting more than 60,000 readers. Described as ‘an oasis of sensible debate without the aggression and swearing’, West Ham supporters are invited to comment on articles posted daily. In this spotlight, Ian, who features on our top ten football blog ranking, chats to us about his blogging career, which spans over fourteen years, working as a presenter for LBC Radio, and his unwavering support for West Ham.

 

4. The Best 14 Bloggers In The UK

Vuelio
The winners of the 2017 Vuelio Blog Awards were revealed at the Bloomsbury Big Top on Friday, 24 November. Hundreds came together in the fabulous Bloomsbury Big Top to enjoy top entertainment, fire dancers, aerial silk artists, fine dining, the hilarious Ellie Taylor, and the company of the best bloggers in the UK right now! In their third year, the Vuelio Blog Awards continued to show why the UK blogging industry is the world’s best.

 

5. PR Spotlight: Alison Dagwell, Digital Mums

AlisonDagwell-DigitalMums
Launched in 2014, by Nikki Cochrane and Kathryn Tyler, Digital Mums specialises in getting mums job-ready with in demand social media and digital skills, so they can find rewarding roles that sync with family life. In this spotlight, Ali Dagwell, co-head of storytelling at Digital Mums, chats to us about her 15-year career in PR, crisis management, working on campaigns that empower new mothers, and why flexible working hours for women with children are important.

 

6. Shortlist Revealed for The Vuelio Blog Awards 2017

Vuelio Blog Awards - The Event 01
The shortlist for the Vuelio Blog Awards, with more finalists than ever before. The full list of finalists represents the crème de la crème of the blogosphere.

 

7. Grimsby Town: Chequebook Journalism In The Lower Leagues

Laptop in front of football game
If you managed the comms department of a lower league football club, would you ask the local newspaper (a news organisation that is genuinely interested in writing about you) to pay for one-to-one access to your club manager? This club did.

 

8. Journalist Spotlight: Kara Godfrey, Express.co.uk

Kara Godfrey_Vuelio
An interview with Kara Godfrey when she was appointed online travel reporter at the Express. Kara chats to Vuelio about her experience working in a fast-paced, digital environment, the evolution of her London lifestyle blog, social media engagement, what makes for good PR relations and her favourite place to travel.

 

9. 5 PR Mistakes To Avoid When Sending A Press Release

stressed man
Press releases are still a fundamental cornerstone of the PR industry, and while social, digital, events and meetings may yield strong results, the humble press release is here to stay.

 

10. Blogger Spotlight: Nichola West, Globalmouse Travels

Nichola West
Globalmouse Travels was ranked as number one in the Top 10 UK Family Travel Blogs. Authored by Nichola West, Globalmouse Travels covers the unusual parts of holidays, away from the tourist traps and clichés. Nichola speaks to us about off-the-beaten-track experiences, camping with Bedouin nomads in Oman and collaborating with PRs.

 

Got a story for us that will be our most popular in 2018? Or perhaps you’d like to take part in a spotlight? Either way, get in touch today.

Politics

Today’s Political Headlines – 20 December 2017

A round-up of the latest political headlines, including the removal of the council tax rise cap, criticism of the Government’s homelessness policy, the UK having no major warships overseas and Theresa May’s tour of Britain.  

Government breaks cap on council tax rises
The Daily Telegraph reports that Sajid Javid has announced the lifting of a cap on council tax rises, in a move that could increase household bills by up to £200. Councils will be allowed to raise bills by up to 6%, and police forces will be allowed to charge an extra £12 per household.

Government’s homelessness policy criticised
A report by the Commons Public Accounts Committee criticises the Government’s approach to tackling homelessness, according to the Guardian. Committee chair, Meg Hillier, said ‘The latest official figures hammer home the shameful state of homelessness in England and the abject failure of the government’s approach to addressing the misery suffered by many thousands of families and individuals.’

UK left with no major warships overseas
The Times claims that the UK has no major warships on operations anywhere in the world for the first time since the Royal Navy was formed around 500 years ago. A ‘senior serving military officer’ said that this was a ‘strategic embarrassment for the country and a strategic embarrassment for defence’, according to the paper.

May plans question and answer tour of Britain
Theresa May is planning a nationwide tour, the Daily Mail reports. The Prime Minister will revive the informal question-and-answer sessions run by David Cameron, as part of an attempt to ‘show off more of her personality and connect with voters’.

Gibraltar becomes latest Brexit sticking point
The Financial Times says that Brussels is pressuring the UK to resolve its dispute with Spain over the Rock of Gibraltar in order to secure a quick deal on the Brexit transition period. The paper reports that the European Commission will adopt a four-page mandate covering the second phase of Brexit negotiations on Wednesday, including a requirement for a UK-Spain bilateral agreement if Gibraltar is to be covered by the transition deal.

Department for Transport plans new rules for lasers and driverless cars
The Daily Telegraph reports that the Government is planning to introduce unlimited fines and prison sentences of up to five years for people who shine a laser at aircraft, cars or ships. The plans will be in the draft Laser Misuse (Vehicles) Bill, to be published by the Department for Transport. Another consultation by the department covers proposed changes to regulations which would allow cars to be parked remotely, according to The Times.

Subsidy for rural post offices and Universal Service Obligation for rural broadband
The Government is to announce a £160m fund to safeguard the future of rural Post Offices, The Daily Telegraph reports, with a further £210m to modernise branches. The move comes as the Post Office makes its first profit in 16 years. Separately, the Financial Times claims that the Government is to reject BT’s offer to connect 1.1m rural homes to superfast broadband and instead give rural homeowners the legal right to demand an upgrade through a Universal Service Obligation.

Guy Verhofstadt calls on May to condemn Poland
Guy Verhofstadt, head of the European Parliament’s Brexit working group, told The Daily Telegraph that Theresa May’s visit to Warsaw would be a ‘test’ of the UK’s commitment to European values. The European Commission meets today to decide whether to launch proceedings against Poland for violating commitments to democracy and human rights.

 

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new year 2018

So we survived 2017. What next?

As 2017 draws to a close, it’s the time to reflect upon the events of the past 12 months and make predictions for the future. That was the topic of global think tank Project for the Study of the 21st Century’s latest London event.

The panel was hosted by Reuters global defence correspondent Peter Apps, who shared the stage with John Raines, head of political risk at HIS Markit, Patricia Lewis, research director in international security at Chatham House, Jonn Elledge, editor at the New Statesman, and Jessica Toale from the Fabian Society International Group.

The events that have unfolded throughout the year have largely been the effects of decisions made in 2016, namely the election of Donald Trump and the UK vote to leave the European Union.

According to John Raines, Trump has been ‘impeding the ways of international cooperation’ since his inauguration, through the official recognition of Jerusalem as the capital of Israel, withdrawal from the Paris Agreement on Climate Change and continuous NATO-bashing.

Modern diplomacy is being tested.

Jonn Elledge went even further, suggesting that ‘a gradual erosion of democracy’ is taking place. Alarmingly, we are losing our grip on what was once a very powerful tool: shame. Shame no longer has the ability to prevent leaders from doing things that we do not expect from people in charge. Instead, personal insecurities seem to have harnessed this power; for example, Putin’s obsession with his own height as well as heterosexuality exert a strong influence on his behaviour.

In times of uncertainty, people look for strong leaders and it’s no coincidence that both Trump and Putin seem to put a lot of effort into appearing as ‘manly’ as possible.

Patricia Lewis spoke of several potential threats to the status quo. She warned about the increasing stress of climate change and the conflicts that this will cause; the situation in North Korea that signals the failure of nuclear deterrents; as well as the ‘octopus’ of terrorism and the increase in the use of chemicals such as chlorine. Additionally, Lewis predicted that cyber attacks will become more frequent, with infrastructure and energy the preferred targets.

Ever since Theresa May’s disappointing performance in the 2017 general election and the DUP deal that followed, there has been talk of another election. However, according to Jessica Toale, the recent progress in the Brexit negotiations has postponed this possibility. Toale is also confident that the royal wedding will exclude any chance of an election until June.

It is probable that rising inflation and a stagnation in wages will temporarily work in Labour’s favour. In terms of domestic issues, poor productivity, health and public sector services will be the most pressing. Elledge is far from optimistic when it comes to the housing situation: the fundamentals – too many people wanting to live in too few places – are not set to change.

As the end of 2017 draws ever nearer, the repercussions of 2016 are still being felt; this will continue well into 2018. We have long assumed that from generation to generation the world will get better, however, the events of the past year have shown us that we shouldn’t take traditional progress for granted.

That said, with this current uncertainty there comes a genuine opportunity for change.

Report Abuse

Google, Facebook and Twitter are not taking online abuse and hate seriously enough

The Home Affairs Committee has questioned Google, Facebook and Twitter over the work they’re doing to combat online hate. The Committee questioned Dr Nicklas Berild Lundbald, vice president public policy at Google EMEA; Simon Milner, director, public policy at Facebook; and Sinead McSweeney, VP public policy and communications at Twitter EMEA.

They were focusing on trends in online hate crime and what actions are being taken by the leading platforms to tackle it. This follows earlier news that Twitter revised its hate policies, which led to Britain First being suspended.

Mark Di Stefano, media and politics reporter for BuzzFeed UK, live-tweeted the session and is the source of the quotes below.

Under questioning from MPs, Facebook revealed it now has more than 7,500 people whose jobs are focused on removing content from the platform, while Google expects to have over 10,000 by the end of 2018.

Highlighting problems with Twitter’s reporting system, Yvette Cooper presented abusive and threatening tweets against Diane Abbott and Theresa May, which she had reported on the platform. The tweets are still online, but McSweeney was unable to give a reason why. In an attempt to excuse it, she said: ‘You can clean a street every morning, you can’t guarantee it’ll be clean by 10am’.

McSweeney was unable to explain why any of the offensive comments in tweets were still live on the platform. She did admit to failings with the verification system on Twitter, with the blue tick system clearly broken, she said: ‘People became verified who should have never been verified’. She also confirmed what was reported a few weeks ago: the Twitter verification system has been suspended.

McSweeney received the brunt of questioning, perhaps due to Twitter’s nature as a broadcast platform and one on which MPs receive so much abuse themselves.

Tory MP Rehman Chishti presented Milner with an offensive crusader meme and asked: ‘That is completely unacceptable, would you accept that?’ to which Milner replied: ‘I’d have to ask our expert teams’.

Google didn’t escape the spotlight, Cooper asked why she was receiving recommendations from YouTube for ‘pretty horrible organisations’.

‘You are actively recommending what is effectively racist material into people’s timelines’, she said. ‘Isn’t the real truth that your algorithms and the way in which you want to attract people to other linked and connected things, is that actually your algorithms are actually doing that grooming and radicalization?’

Towards the end of the session Milner complained: ‘I kinda hope you have some other companies here. It’s usually us three. There are a lot of other online companies many who are not applying the same endeavors we are’.

Cooper wrapped up the session by telling the three networks: ‘It is about harassment and abuse that can undermine political debate and democracy. You are some of the richest companies in the world. We need you to do more.’

The Home Affairs Committee questioned Google, Facebook and Twitter as part of its ‘Hate crime and its violent consequences’ inquiry. The Committee started before the election and even published a report in May: ‘Abuse, hate and extremism online’. Today’s session was a continuation of the existing investigation into online abuse.

Tweeting

Twitter suspends Britain First

Twitter revised its hate speech rules, which then led to the suspension of the official Britain First account and the accounts of its leaders: Paul Golding and Jayda Fransen.

The new rules have been brought in to ‘reduce hateful conduct’ and ‘abusive behavior’. Twitter has broken down its new policies into two sections:

New rules on violence and physical harm:

‘Accounts that affiliate with organizations that use or promote violence against civilians to further their causes. Groups included in this policy will be those that identify as such or engage in activity — both on and off the platform — that promotes violence. This policy does not apply to military or government entities and we will consider exceptions for groups that are currently engaging in (or have engaged in) peaceful resolution.

‘Content that glorifies violence or the perpetrators of a violent act. This includes celebrating any violent act in a manner that may inspire others to replicate it or any violence where people were targeted because of their membership in a protected group. We will require offending Tweets to be removed and repeated violations will result in permanent suspension.’

Expanding the rules to include related content:

‘Any account that abuses or threatens others through their profile information, including their username, display name, or profile bio. If an account’s profile information includes a violent threat or multiple slurs, epithets, racist or sexist tropes, incites fear, or reduces someone to less than human, it will be permanently suspended. We plan to develop internal tools to help us identify violating accounts to supplement user reports.

‘Hateful imagery will now be considered sensitive media under our media policy. We consider hateful imagery to be logos, symbols, or images whose purpose is to promote hostility and malice against others based on their race, religion, disability, sexual orientation, or ethnicity/national origin. If this type of content appears in header or profile images, we will now accept profile-level reports and require account owners to remove any violating media.’

Twitter aims to be ‘more aggressive’ in its enforcement of these new policies as it attempts to battle the perceived hate flooding the platform. It acknowledges that it ‘may make some mistakes’, and is working to create a ‘robust appeals process’.

That the platform has moved forward to remove extremist Britain First accounts before creating this appeals process is testament to the problem Twitter is facing. That said, new accounts for Britain First and Jayda Fransen are now on the platform, the latter having joined yesterday. It’s unclear if these are genuine or how they’ll be treated by Twitter’s policies.

Other accounts that could be argued to breach policies remain active – from Katie Hopkins, whose tweets this morning suggest she fears being suspended (no links, feel free to check out her tweets), to President Donald Trump, who has previously retweeted controversial Jayda Fransen videos.

Twitter founder and CEO Jack Dorsey has previously said Donald Trump’s tweets are important as they allow him to be held accountable. They’re also ‘newsworthy’ and so allowed to remain as part of the discussion.

The problem with these new policies is drawing certain lines of acceptability for users, which only seem to apply to some. It’s not clear if Twitter genuinely believes Trump’s policy-breaching behaviour is actually important news or if they’re protecting their business by staying relevant. It could be argued that the more influential and higher status the individual, the more damaging their hate and violence-filled speech is.

Expect this story to build momentum as further accounts are suspended and, perhaps more significantly, others are allowed to remain.

Politics

Today’s Political Headlines – 19 December 2017

A round-up of the latest political headlines, including no special deal for the City, May’s third Brexit speech, Paradise Papers legal action and racial bias in the justice system.  

No special deal for the City
Featuring on the front page of the Guardian this morning is EU negotiator Michel Barnier’s ruling out of a special arrangement that would protect City firms. Barnier has warned that upon leaving the Single Market, the UK’s financial services sector will lose the right to trade freely.

Theresa May is preparing her third major Brexit speech
Theresa May has started preparing for her third major Brexit speech that will outline the UK’s future relationship with the EU. According to The Financial Times, Foreign Secretary Boris Johnson, Environment Secretary Michael Gove, International Trade Secretary Liam Fox and Defence Secretary Gavin Williamson all back regulatory divergence from the EU as part of an ambitious trade deal.

Paradise Papers legal action condemned
Key media partners in the Paradise Papers investigation have spoken out against legal action that would force the BBC and the Guardian to disclose documents used by reporters. The Guardian has reported that the editor-in-chief of the Sueddeutsche Zeitung and the director of the International Consortium of Investigative Journalists have reacted to Appleby’s launch of breach-of-confidence proceedings against the BBC and the Guardian.

Government steps up to call to address racial bias in the justice system
Secretary of State for Justice David Lidington has today announced measures to implement recommendations made in David Lammy MP’s Government commissioned review of race disparity. The Guardian has reported that a pilot programme being considered by the Government could mean that prosecutions of suspects in London could be deferred or dropped.

Department for Transport has the widest gender pay gap in Government
The BBC has reported that the Department for Transport has the widest gender pay gap of any government department, with women earning on average 16.9% less than their male counterparts. According to new government figures, the Department for Culture, Media, Digital and Sport has the narrowest gender pay gap, with men earning 3% more than women.

Ministry of Defence confirms £3.1bn aircraft carrier leaks
Both the Guardian and The Financial Times have reported confirmation from the Ministry of Defence that the £3.1bn HMS Queen Elizabeth is leaking. After less than a month in service, the most expensive warship to ever be commissioned by the Royal Navy has a problem with a shaft seal.

 

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Politics on Sunday – 17 December 2017

Did you miss the political coverage from Sunday’s political programmes and news?

After last week’s dramatic vote on Brexit, attention has turned to Labour’s vision of post-Brexit Britain. Corbyn has stayed relatively quiet on this front recently, capitalising on divisions in the Tory party and largely letting them unravel themselves.

But on Sunday, Diane Abbott, Tom Watson and Richard Burgon all appeared to back different approaches – Abbott claiming that Labour doesn’t support a second referendum, Watson ruling nothing out and Burgon saying the party could see a role for the European Court of Justice after the Brexit transition period.

Divisions were also clear to see between Conservative MPs Nadine Dorris and Ken Clarke – the former is an outspoken critic of rebel Tory MPs, while Clarke is an outspoken critic of Brexit. He dismissed the idea that voting in favour of Dominic Grieve’s amendment had made a Corbyn-led Government any more likely.

Check out the dedicated Canvas of political coverage by clicking here or on the image below. Want to make your own canvas? Find out how

politics on sunday

PR master

7 tips to become a PR Jedi Master

Sick of hearing that public relations is the ‘dark side’? Chances are you’re already a PR Jedi but we’re here to guide you to the next level so you can become a Master of the light side. 

*And don’t worry, no ‘The Last Jedi’ spoilers.*

A Jedi is selfless, doesn’t show emotion and stays in control for the good of others. A Jedi never uses their lightsaber to attack.

The dark side is about emotion over control, reacting with your heart rather than your head and attacking for your own needs. Which may sound like some industries, but not the PR industry.

It’s difficult to see in what way a PR pro isn’t already a Jedi; they manage reputations on behalf of others, always attempting to stay calm in order to maintain control in any situation. Their output is not determined by emotional responses but carefully considered to remain professional. And if the pen is mightier than the lightsaber, a PR uses theirs in defence of the business or brand they represent – and never to attack others.

Congratulations young Padawan – you’ve already attained Jedi status. But now it’s time to go one step further; become a Master with these simple tips:

1. Be patient
It takes time and hard work to become a Master, no one gets there overnight. It may feel like you’re brimming with incredible ideas that senior staff – the Masters – don’t understand the significance of. Be patient, they have the full picture and the final say; keep working hard and understand your current place in the order, and you’ll get there.

2. Control your emotion
A PR pro knows they need to remain clearheaded to be an effective communicator, and while ‘there’s no such thing as bad publicity’ may work for some, it’s better not to get into petty squabbles with irate customers or cheeky competitors. Keep your cool to emerge victorious.

3. Gather all the facts
If an emotional reaction is instinctive and immediate, the opposite is considered and in possession of all the facts. Sometimes, not taking action seems like a mistake but caution is a PR’s ally when the story is generally told by others (your influencers).

4. Learn how to defend yourself
Jedi do not attack others but they definitely defend themselves. Firefighting is a bigger or smaller part of a PR pro’s job depending on the nature of the business being represented, but the need to defence can arise for any PR at any time. If something unexpected happens you need to know how to manage it, using all your Jedi powers.

5. Complete the story
A dark lord acts and moves on, not stopping to consider the outcome of their actions (or whether the rebel alliance are now forming a counter attack). A Jedi Master takes time to assess what’s been before and tells that story to the Jedi Council so they can plan what’s next. Use Vuelio Monitoring, Reporting and Canvas to make sure you can see the full picture of your work and easily deliver it to your own Jedi Council (the board).

6. Do or do not. There is no try.
Don’t spend forever planning and thinking about something. Maybe you’ve got the perfect campaign pitch, you’re desperate to start using video or you want to build relationships with the biggest bloggers in the business. A PR Master follows through on their plans, and doesn’t let the fear of failure take over. After all, as our friend Yoda says: ‘Fear is the path to the dark side…fear leads to anger…anger leads to hate…hate leads to suffering.’

7. Use the force
Obviously.

 

Good luck young Padawan.

Politics

Today’s Political Headlines – 18 December 2017

A round-up of the latest political headlines, including the ‘Brexit Cabinet’, divisions in Labour, cold war relations and May being urged to remain as PM. 

May to hold a Brexit Cabinet meeting
Reuters reports that Theresa May will hold a meeting with her ‘Brexit Cabinet’, to discuss what the relationship between the UK and the EU should look like going forward. This could cause conflict as different members of May’s cabinet have very different ideas of the relationship that should be pursued.

Labour divided over second referendum policy
Diane Abbott insisted a second EU referendum is not the policy of the Labour Party. The Guardian reports on this in the interview Abbott conducted on the Andrew Marr Show. The same article also looks at remarks Deputy Leader of the Labour Party, Tom Watson made on Pienaar’s Politics where he said backing for a second referendum could not be ruled out.

A return to Cold War relations
The Independent reports on remarks made by Boris Johnson, the Foreign Secretary, who said relations between Russia and the West have not been so bad since the Cold War. He went on to accuse Russia of undermining democratic elections. These remarks come ahead of Johnson’s visit to Russia where he will hold talks with his counterpart Sergey Lavrov. Johnson said collaboration is needed with Russia.

May urged to stay on as PM
The Times has reported that Theresa May is being urged by cabinet ministers and senior backbenchers to stay on as leader of the Conservative Party until 2021 to avoid conflicts within the party during a time of essential trade talks with the EU. This contrasts with suggestions that the Prime Minister would struggle to remain in the job beyond Christmas after losing a Commons vote last week.

Damian Green to learn inquiry outcome
Damian Green will likely learn the outcome of the inquiry into allegations against him regarding misconduct in the next couple of days. The Telegraph suggests the outcome will focus on Green’s denial that pornography was found on his work computer. It has been suggested that Green will likely be cleared as the incidents under investigation took place when he was not a minister.

Cable accuses Corbyn of deceit
The Daily Express reports that Vince Cable has accused Jeremy Corbyn of deceiving young people over his true feelings regarding Brexit. Cable also went on to say that there is no chance of him aligning in a coalition with Corbyn in the future. Cable’s remarks come after Nigel Farage claimed Corbyn hid his true Brexit beliefs due to pressure from his party.

 

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