Today’s Political Headlines – 2 February 2018

Today’s Political Headlines include the UK’s potential to stay in a customs union with the EU, Brexit migration figures, NHS spending on compensation and medicines under review and ‘Auntie May’. 

UK might stay in customs union with the EU
The Financial Times claims that Theresa May’s advisers are considering striking a customs union deal on trade in goods with the EU, which would allow the UK to strike trade deals on services (although the paper notes that ‘services-only deals are a relative novelty’). The Daily Telegraph reports that International Trade Secretary Liam Fox has ruled out such an arrangement, but the Prime Minister has been less clear.

Brexit economic analysis reveals that EU migration might fall by just 40,000
The Daily Telegraph claims that leaked Government economic analysis of Brexit reveals that ministers are planning for EU migration to fall by just 40,000 a year if the UK reaches a free trade deal with the EU. If the Government fails to agree a deal with the EU, the analysis expects EU migration to fall by 90,000. An estimated 230,000 immigrants migrated to the UK in the year to June 2017.

NHS spending on compensation and medicines under scrutiny
Two articles in this morning’s papers focus on high costs being incurred by the NHS. The Daily Telegraph says that health service leaders have written to the Justice Secretary David Gauke, claiming that unless victims of NHS errors receive less compensation, the service will be bankrupted. Meanwhile, an investigation by The Times finds that the NHS has been overcharged for thousands of drugs.

Labour considers new policy to cut house-building costs
A new policy to cut the cost of council house building is being considered by Labour and is detailed in The Guardian. The proposals, drawn up by Shadow Housing Secretary John Healey, would see an English Sovereign Land Trust established to buy land at its pre-planning consent value, cutting the cost of building 10,000 homes a year by £10bn.

May praised by Chinese state media and dubbed ‘Auntie May’
According to The Guardian, Chinese state-run media has praised Theresa May following her trip to the country. The Global Times reportedly said that she had ‘sidestepped’ issues including human rights and Hong Kong, and had sought ‘pragmatic collaboration’. The Times adds that young social media users in the country have dubbed her ‘Auntie May’ and says that she is set to announce £300m of commercial deals to export British cultural brands.

Groups opposed to hard Brexit join forces
The Guardian reports that groups opposed to a hard Brexit have coalesced under the leadership of Chuka Umunna. The groups, with over 500,000 members, will work together as the grassroots coordinating group (GCG). Other politicians involved include Anna Soubry, Caroline Lucas and Jo Swinson.

Unlimited fines for carmakers who cheat emissions tests
New Department for Transport proposals would see carmakers who cheat emissions tests faced with unlimited fines, The Times says. The proposals, which go beyond EU law, come after the scandal triggered by Volkswagen’s use of ‘defeat device’ software to beat tests.

Brexit minister admits making mistake
Yesterday, in the House of Commons, Jacob Rees-Mogg asked Brexit minister Steve Baker whether Treasury officials had ‘deliberately developed a model to show that all options other than staying in the customs union were bad’, attributing his claim to Charles Grant of the Centre for European Reform. Baker said that Rees-Mogg’s account was ‘essentially correct’, but later had to back down after an audio recording of Grant emerged. Baker will now apologise to Grant and ‘clarify’ his remarks to the Commons, as the BBC reports.

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Influence Live

Meet the Influencers

Vuelio recently hosted the Meet the Influencers session at the CIPR’s Influence Live event, where we were joined by two top bloggers to discuss working with PRs and they revealed the secrets of influence.

After Ralf Little’s keynote, the Influence Live group broke up into three groups. Vuelio was joined by Jo Middleton – award winning blogger and number one in the parenting rank with Slummy Single Mummy – and Jane Cunningham – author of British Beauty Blogger, the number one beauty blog. Both bloggers have years of experience working on content creation and brand collaboration.

Taking a table of delegates each, the influencers spent time fielding questions and talking about their work. The intimate environment allowed delegates to chat with each blogger, asking how they like to work with PRs, their approach to charities and the differences between journalists and bloggers.

Jane, who explained that she started blogging because it allowed her to talk about products in a way that magazine journalism wouldn’t allow, advocated having good relationships with influencers, and understanding that as it’s their livelihood, professional bloggers should get paid. She also discussed the importance of disclosure, and explained how all paid-for posts on her site were with established brands that she believed in – and clearly labelled with #ad.

Jo (who resisted the urge to only show pictures of her kittens), highlighted the increasing importance of social for brands, particularly Instagram. Brands are approaching her that now want campaigns specifically focused on Instagram posts or Stories – the latter particularly useful for brands since the addition of the swipe-up functionality for external links.  She also advocated brands pushing bloggers for metrics, as Iceland did with her, and enjoys working hard to meet targets and goals.

The delegates were a real mix of agency, in-house and freelance, with each group bringing their own ideas and perspectives to the conversation. Both influencers gave the PR pros plenty to think about, with some even suggesting campaign ideas by the end of the session.

If you’d like to improve your influencer outreach and work with Jo, Jane or any one of the thousands of influencers we know, check out our Influencer Database.

Ralf Little

Ralf Little on Twitter

At the recent Influence Live event, CIPR President, Sarah Hall, interviewed acting star Ralf Little about his responsibilities on social media. Little was enthusiastic about everything from his high-profile Twitter spat with Jeremy Hunt to the ability to change your mind as you age.

While it was perhaps the former that brought Little to the event, it was the latter that really resonated. He explained how politicians and public figures should feel more able to admit to their mistakes and denounce their views from when they were younger in order to show growth and change. When asked if he would run for political office, Little suggested he had done and said too many controversial things in his twenties, which were too well documented.

This is a big issue for all figures across social media, from Jack Maynard – who left the I’m a Celebrity jungle last year after controversial tweets surfaced from his past – to Toby Young – who deleted his Twitter account after he was appointed to the board for the Office for Students (a role he subsequently resigned from). While Little believes people should be able to explain how they’ve changed since they were younger, he did point out that Toby Young was in his forties when he made the comments and argued that it wasn’t the same thing.

When questioned about his purposes for using Twitter, Little explained that he resisted joining for a long time and now he’s on the platform, he’s found it doesn’t make him happy and he even regrets joining on many days. For public figures in general, he thinks there’s a distinction between self-promotion and highlighting causes. He has considered, for example, doorstepping Jeremy Hunt, but feels that escalation of their argument would make it more about him and less about the issues he perceives within the NHS.

Little suggested the issues with Twitter revolve around the lack of furthering though. He argued that the platform’s brevity made opinions too easy to deliver without thought – and they were too easy to muddle with facts. And if Twitter users are faced with evidence or proof against their position, they dig their heels in more – refusing to be swayed. This is what he feels happened with Jeremy Hunt who initially engaged with Little, before going silent.

Throughout the interview, Little seemed torn between whether Twitter was a good or bad addition to society but he accepts that it’s now a part of life. In fact, after turning off his alarm, Twitter is the first thing he checks in the morning.

You can follow Ralf Little on Twitter.

 

Today’s Political Headlines – 1 February 2018

Today’s Political Headlines include the rights of EU citizens in the UK during the Brexit transition, the benefits of EU migrants compared to a US trade deal, May’s talks with China’s Xi Jinping and water companies criticised by Gove. 

May: EU citizens coming to UK during transition should not enjoy same rights
The Guardian says that Theresa May has ‘sparked a new clash’ with the EU, after she argued that EU citizens arriving in the UK during the transition period should not have the same rights as EU citizens arriving at present. The European Parliament’s Brexit co-ordinator, Guy Verhofstadt, told the paper ‘Citizens’ rights during the transition is not negotiable.’

Cost of cutting EU migration to UK revealed; EU strategy paper leaks
BuzzFeed News has released more details from the leaked Government Brexit impact analysis. The analysis reveals that the cost to the UK economy of cutting migration from the EU would be greater than the benefits of a trade deal with the US. The Government will now allow MPs and peers to view the document in a ‘secure reading room’. The Financial Times has obtained a leaked strategy paper, which shows the EU is threatening sanctions to stop the UK from undercutting the EU economy after Brexit.

May to hold talks with Chinese President
Theresa May is to hold talks with Xi Jinping, the Chinese President, later today. According to the BBC, the agenda will include trade and security issues, including the North Korean nuclear programme. The Prime Minister will also raise environmental concerns. Yesterday, May agreed a new trade and investment review with the Chinese Premier Li Keqiang. The Guardian adds that Liam Fox admitted that a trade deal with China ‘may be some time away’, but that trade could be increased despite remaining in a customs union with the EU.

Water companies criticised by Gove
In a letter to Ofwat, Environment, Food and Rural Affairs Secretary Michael Gove has criticised water companies for using ‘opaque financial structures based in tax havens’ and making ‘excessive profits’, The Daily Telegraph reports. He has offered to give Ofwat new powers to reign in the companies.

MPs vote to move out of the Palace of Westminster to allow refurbishment
In what The Times calls a ‘surprise result’, MPs have voted to move out of the Palace of Westminster for at least six years to allow refurbishment work to go ahead. The ‘full decant’ is expected to start in 2025 at the earliest. A plan drawn up by Downing Street and Conservative whips to postpone the decision until 2022 failed, with an amendment by Meg Hillier succeeding. The move now needs the approval of the House of Lords.

Senior minister prepares to resign
In an exclusive, The Sun claims that a ‘senior minister’ is ‘close to resigning’, in a move which could lead to Theresa May’s ‘downfall’. The minister, who has been frustrated by the failure to promote younger MPs, would then call for a new direction from the backbenches.

‘Baby leave’ voting system for MPs likely to be approved
A system that allows MPs who have recently become parents to nominate a colleague to vote in Parliament on their behalf is likely to be approved today, The Guardian says. The proposal, put forward by Harriet Harman and Maria Miller, will be handed over to the Speaker, John Bercow, and the Procedure Committee to consider enacting, if it is approved.

£21bn hole in defence spending
The Ministry of Defence’s equipment plan is ‘not affordable’ according to a National Audit Office report, an article in The Times says. The department has a funding hole of £21bn over ten years, omitted the £1.3bn cost of five new frigates from the plan and experienced a £576m increase in the cost of four replacement Trident submarines.

Vuelio Political services can help keep you informed, Find out more here

Lorna Burford

Blogger Spotlight: Lorna Burford, Raindrops of Sapphire

Lorna Burford is the author of Raindrops of Sapphire, one of the top fashion blogs in the UK. With her love of premium denim and iconic countryside shoots, Lorna’s taken the fashion world by storm. After ranking in the Top 20 UK Fashion Blogs, we caught up with Lorna to chat about the importance of Fashion Weeks to the industry, using social media and working with brands.

How would you describe your blog?
I would say it’s a mixture of fashion, personal style, health, and lifestyle. It originally started out over nine years ago as a place online to share my likes in the fashion world, but has since evolved to be an extension of my life as well.

Raindrops of SapphireWhat makes your blog successful?
Thank you for saying it’s successful, I am always appreciative of that! I would say the amount of time and commitment spent on it. I make sure I only publish the best content and create articles that I am proud of, so that goes a long way in making sure it’s visually appealing as well as full of content people want to read. There’s so much time spent behind the scenes though, so a combination of hard work and imagination I think.

How do you use other platforms, and how does that tie back in with your blog?
I mostly use Instagram, Twitter and Facebook. Each of them are different though so on Facebook and Twitter I will share my blog posts and occasionally a little random photo, but on Instagram it’s like a separate entity. A mini blog in itself if you were. So, I share all different photos, a lot from my blog, but unique ones too and scenery, but the important thing is to find that balance of unique content and promotional content to your blog. They’re all connected, but separate too. IG stories is really useful with the swipe up link feature too!

How do you work with fashion weeks?
I actually no longer do. I don’t attend any shows and I rarely cover them anymore either. I find it much too stressful and hectic, especially with my health issues, so it wasn’t worth it to me as every other blogger covers fashion week so it was never really unique in a way. I do my own thing now really.

Fashion bloggerWhy are fashion weeks important for the industry?
They’re definitely important as they shape the season. Getting a huge worldwide collection of designers showing their latest pieces amidst everyone else is a huge way to see what trends are going to be big. When I watch the shows online (as I do live streams now instead), I’m taking note of the colour palettes, the cuts and angles, or different things that a few designers are all doing. Once you see a pattern emerging, you know it’s going to be big! Plus, it’s a way for everyone to get their name out there and designers to make it big. It’s pretty much the bi-annual event that fashion itself revolves around.

What should we expect to see for SS18?
I’m actually hoping that it might be different for denim. As I work in the denim area, all I’m seeing lately is crazy, un-wearable jeans as designers run out of ideas and just think of pushing the boundaries instead. Some of the things I have seen this year have seriously left me questioning the industry. I would like to see more skinny and stretchy fits and embroidery to come back – normal and wearable denim. I’m pretty sure SS18 is going to be full of pastels and florals though in terms of clothing.

What brands are you particular excited to see this season?
My usually loves are Valentino, Burberry, Gucci, Chanel and Topshop Unique. However, I was left really disappointed by last year’s Burberry show. Christopher Bailey did his last season and there wasn’t one piece I liked from the collection, which shocked me as I usually love everything. It’s hit or miss for me as I can be excited by a brand but then once they get a new designer or decide to take a different approach, it can make or break the season.

How can brands/PRs best work with you around fashion week?
It does get a bit much when your inbox is constantly swimming with press releases on shows and general cold mail like that, so I would suggest making things a little more unique. Make the emails personal, hold interesting and exclusive events perhaps, or work on campaigns where you model some of the latest collections. Anything a little different might shake things up a bit.

What campaigns have you enjoyed working on previously?
There’s been quite a few and I only select campaigns I love and am happy to be part of, but I would say the ones that have stood out to me are not fashion related, but for a cause instead. I’ve been part of Wear It Wild for WWF where I did a video, but also mental health and illness campaigns too to raise awareness. I think those have the most impact and influence.

Want to work with bloggers? Try the Vuelio Influencer Database and get access to 11,000 UK bloggers and vloggers in fashion, beauty, lifestyle & more.

What do you call yourself (blogger/creator/Influencer)?
I call myself a blogger. It’s what I started out as and what I do on a daily basis, so that’s what I always tell someone when they ask. If you become an influencer from that, that’s great, but I’m more comfortable with the term ‘blogger’.

What other blogs do you read?
I read quite a few! I enjoy the fashion blogs that get me thinking and who have a similar style to mine. Cupcakes & Cashmere, Brooklyn Blonde, Fashion Jackson, I Am Chouquette, Fashioned Chic, Mariannan, That New Dress, Not Jess Fashion… There’s a lot that I enjoy!

 

Lorna Burford and Raindrops of Sapphire are just two blogs listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Glam and Glitter

Blogger Spotlight: Tamara Kalinic, Glam and Glitter

Glam and Glitter is the Top 20 Fashion Blog from Tamara Kalinic. Glam and Glitter has grown into an online diary of Tamara’s lifestyle treasure trove, including the latest fashion finds, top travel destinations and the best beauty products! We spoke to Tamara about the insider’s perspective at Fashion Week, new designers and working with brands.

How would you describe your blog?
It’s a mixture of Fashion, Beauty and Travel. A diary of all of my purchases, best finds, styling tips and favourite lipsticks, from all around the world.

What makes your blog successful?
I think the fact that I started it out of pure love. There were never monetary calculations involved in the first years of my blogging. I really love what I do and would still do it even if it was unpaid.

Glam and GlitterHow do you use other platforms, and how does that tie back in with your blog?
I have a very clear vision of what each platform is for. Since I come from a different background and I did my masters degree on a topic of branding and strategy thinking, I try to apply the acquired knowledge to my current job. I use Instagram, Facebook, Twitter, Blog and YouTube for different things, and that is also something I often show to brands. It is very important not to get too comfortable and use these platforms for what you want to use them. You have to give your audience what they want to see.

How do you work with fashion weeks?
For more than four years now I have been attending New York, London, Milan and Paris fashion weeks biannually. This means that I spend 8 weeks out of 52 just looking at new collections, talking to designers, meeting the fashion house CEOs and even learning about brands’ histories. Its truly an incredible way of learning the core about fashion. Imagine throwing yourself as a young pharmacist into this whole world of real fashionistas, could there be a better way to learn? From my experience, I don’t think so.

Why are fashion weeks important for the industry?
Fashion Weeks are what makes it all roll. New collections, new trends, buyers, press – everything in one place. Young designers are making their first big sales, and big fashion houses are preparing a real show for their loyal fan base in the industry. It’s an extremely important financial part of the industry, as well as for visibility and PR.

What should we expect to see for AW18?
I am thinking cowboy boots, tailored suits but oversized, more shearling and the colour teal. That is just me judging from the Men’s collections that I have seen so far.

What brands are you particular excited to see this season?
I always love seeing new designers. That is something that inspires me the most. On the other hand, Milan Fashion Week is where I see most of my favourite designers, so after Milan my brain feels a little bit overwhelmed!

Want to work with bloggers? Try the Vuelio Influencer Database and get access to 11,000 UK bloggers and vloggers in fashion, beauty, lifestyle & more.

How can brands/PRs best work with you around fashion week?
This depends on so many factors, but it always helps knowing what their KPI is, that helps me come up with a way I could bring the desired results. I like my jobs to be natural, we are very picky when it comes to brands we work with, and money is not our priority.

What campaigns have you enjoyed working on previously?
My team and I are proud to only accept campaigns with brands we truly love, and with brands we previously worked for free because it was a natural fit. Some of the projects I enjoyed the most are ones with Cartier, Dior, Dolce&Gabbana, Fendi, Louis Vuitton. There is so much I love about my job that it would be hard to name just a few.

What do you call yourself (blogger/creator/Influencer)?
I always go for blogger, because when I starter over seven years ago, that was the only term in circulation.

What other blogs do you read?
I read international blogs and really love supporting my friends from around the globe. Besides the non-fashion ones, such as Career Girl Daily, I love going through feeds of Queen of Jet Lags, Lovely Pepa, Park and Cube, VivaLuxury and The Fashion Fraction. I love their creative input.

Tamara Kalinic and Glam and Glitter are just two blogs listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

PMQs: Theresa May’s word cloud – 31 January 2018

With the Prime Minister in China, Minister for the Cabinet Office David Lidington took her place, and Emily Thornberry, the shadow foreign secretary, took Jeremy Corbyn’s slot. Lidington faced questions from MPs on Carillion, female representation in Parliament, lowering the voting age to 16 and the leaked Brexit document. Here’s the word cloud for Lidington’s answers:

David Lidington

MPs were left in a flutter throughout the session as they discovered a robin was on the loose in the House. SNP leader Ian Blackford used this as an opportunity to poke fun at David Lidington, asking if he is sending out a round robin letter, hinting that he is eyeing up a leadership challenge.

Carillion
Labour MP Ian Mearns asked if the government will act to stop directors siphoning off money from pension funds, Lidington assured that efforts are being made to ensure Carillion apprentices can stay in work. He said that it will be wrong for him to pre-empt the inquiry from the official receiver and said the government will publish proposals to protect pension funds later this year.

Democratic Representation
With next week marking the centenary of women securing the right to vote, Thornberry asked what can be done to increase female representation in parliament. Lidington agreed that there is more to do to increase female MPs in parliament and reminded the house that the Conservatives have had two female Prime Ministers, while Labour have had none.

Thornberry then asked if the voting age will be lowered to 16, arguing that over 2,000 16 and 17-year-olds having caring responsibilities. Lidington said that 18 is the normal age of majority, and said the age of majority should be set matching rights and responsibilities. He said that while it’s important for young people to be interested in current affairs, the voting age should remain 18. Thornberry retorted that as the Conservative Party and DUP are the only parties that don’t support lowering the voting age to 16, they are not the ‘coalition of chaos’ but the ‘coalition of cavemen’.

Brexit Forecast
SNP Westminster Leader Ian Blackford asked if the minister believes the single market is essential for jobs and prosperity, in light of the leak from Buzzfeed. Lidington said that we must leave the Single Market and Customs Union if we want to leave the EU, and said the UK is seeking ‘a new partnership with our neighbours in the European Union’, which is beneficial to everyone in all EU countries. Blackford described this as a government in crisis and an international embarrassment, adding that the Chancellor and Home Secretary support the Single Market while the PM wants to make everyone poorer. Lidington said that the most important single market for Scotland is the rest of the UK.

Education
Conservative MP Ranil Jayawardena asked about the attainment gap and free schools, and Lidington stated that the government’s ambition is to ensure the schools system works for every child in every community. Cambridge’s Labour MP Daniel Zeichner, asked about the contribution of international students to the economy, arguing that there is a ‘steady increase’ in students threatened by the policies of the current government. Lidington said that the UK is the second-most popular destination for students in the world and added that university-sponsored student visa applications are up by nearly a fifth since 2010. Conservative MP Robert Neill asked about schools funding and questioned the Education & Skills Funding Agency. Lidington admitted that more work needs to be done on this front.

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Today’s Political Headlines – 31 January 2018

Today’s Political Headlines include the continued controversy surroung the government’s leaked Brexit forecasts, Theresa May’s visit to China and the UK’s skilled immigration cap. 

Brexit analysis causes continued controversy
Brexit minister Steve Baker has claimed that Government economic forecasts are ‘always wrong’ and that the leaked Brexit forecast ‘is not yet anywhere near being approved by ministers’, according to The Daily Telegraph. A ‘Cabinet source’ told the paper that it was ‘Project Fear Mark II’. The Guardian suggests that Baker’s claim has ‘triggered a furious backlash’ and says that Labour is to try to force the Government to publish the analysis using the same procedure previously deployed to force the publication of the Government’s sectoral reports. Theresa May has told the Financial Times that economic assessments will be given to Parliament after the final deal has been agreed, but ahead of the vote on it, 

Theresa May: ‘I’m not a quitter’
The Times reports that Theresa May has told reporters that ‘I’m not a quitter, and there is a long-term job to be done.’ She refused to say if she would fight on in the event of a vote of confidence. May insisted that she had a plan to get ‘the best Brexit deal’ and that ‘we need to ensure that we do speak about the achievements that we’ve seen’. 

Theresa May: China should play by rules
Theresa May has written an opinion piece for the Financial Times ahead of her trip to China, in which she argues for ‘deepening co-operation’ but warns that the two countries ‘will not always see eye-to-eye’, raising issues such as steel overcapacity, intellectual property, and trade rules. The paper describes this as a ‘blunt warning’.

Housing developers to lose right to build
Housing developers should lose planning permission on unused land, if they fail to hit construction targets, a review into land-banking is expected to conclude in the spring, according to The Times. The paper has interviewed Sajid Javid, who said ‘We are on the side of people who want more homes.’

Inheritance tax gifting limit under review
Chancellor Philip Hammond has ordered a review into inheritance tax, The Daily Telegraph says. The review, to be carried out by the Office for Tax Simplification, could lead to an increase in the tax-free gifting limit, which has been frozen at £3000 since 1981. The paper says that the move would ‘help younger generations onto the property ladder’.

UK should add folic acid to flour, study says
The BBC reports on a new study in Public Health News, which suggests that adding folic acid to flour would prevent spina bifida in unborn babies and not harm the public. Ministers in Wales, Scotland and Northern Ireland have already backed the move.

Parliament could be ‘at risk’, Historic England warns
The Guardian has seen a Historic England briefing note, which warns that the Palace of Westminster could be placed on the ‘at risk’ register of historic sites. MPs have a free vote tonight on whether or not to delay making a decision on repairs until the end of parliament, or to set up a delivery authority to draw up options to be voted on in 18 months’ time. 

UK hits skilled immigration cap
The Financial Times reports that the UK has hit the cap for skilled non-EU migrants for two months in a row, attributing this to companies being ‘forced to look further afield to make up for falling numbers of European immigrants.’ The NHS is amongst those being forced to turn away potential workers, whilst the Institute for Directors described it as a ‘particularly big concern’ for businesses.

If you want Vuelio Political services in your life, you can access them here

Paid for followers

Celebrities accused of buying followers

Celebrities, including Paul Hollywood, Baroness Lane-Fox and James Cracknell, have been accused of buying fake followers after an investigation by The New York Times.

The paper investigated a company called Devumi and discovered that more than 200,000 high-profile figures had purchased fake followers. Its report is particularly damning of Devumi’s practices, which seems, in some instances, to be ‘stealing identities’ of existing social media users to create the fake accounts.

This is illegal, and a New York prosecutor is now investigating the firm. Eric Schneiderman, the state’s attorney general, tweeted twice, first: ‘Impersonation and deception are illegal under New York law’, and then: ‘The growing prevalence of bots means that real voices are too often drowned out in our public conversation. Those who can pay the most for followers can buy their way to apparent influence.’

Buying followers to boost your social presence is, at best, unethical and at worst, fraud. Buying followers itself may not be criminal, and selling them seems to be a grey area, but legal issues arise around the purpose of having fake followers. If you buy followers and then, in any way, stand to gain financially – this could be a serious offence.

Gains could be in the form of paid-for posts, brand collaborations, getting jobs or being called upon as an expert. If your following is not genuine, and you know it, then you might be committing fraud.

Devumi is reported to have offered at least 3.5m automated accounts, which could be bought in packages of 1,000 for $17 (£12). The celebrities that have been called out are generally responding with ignorance, including Baroness Lane-Fox who blamed a ‘rogue employee’ for purchasing the followers. One of her acquisitions, for 25,000 followers, was made at about the time she joined Twitter as a board member in May 2016.

Paul Hollywood, who seems to have the biggest profile of any of the accused, also had the strongest reaction. The master baker deleted his Twitter account entirely (The Guardian’s suggestion that @Hollywoodbaker is his new account seems incorrect).

His spokesperson said: ‘Paul deleted his personal account last week when he was alerted to the fake followers. Like lots of high-profile people he followed advice at the time to build up his social media presence without realising what it involved’.

Paid-for follower is a huge industry-wide problem that until now has received little attention in the press. Social media influencers and digital stars have been accused of purchasing and fraudulently growing their following for some time, but little has been done to tackle the issue. Now traditional celebrities are being dragged into the argument, there might be some action from the platforms to curb this practice.

If you’re looking for genuine influence, check out the Vuelio Influencer Database, where individuals are verified and profiled so you know you’re working with the best.

Today’s Political Headlines – 30 January 2018

Today’s Political Headlines include BuzzFeed’s scoop on the state of the UK economy after Brexit, Tory donors calling on May to quit and all PIP claims to be reviewed following a court ruling. 

Brexit impact assessments leak, as May rejects the EU’s transition terms
BuzzFeed News has obtained a copy of the Government’s economic analysis of Brexit. It suggests that the UK would be worse off outside the EU in every scenario modelled. The news comes as The Daily Telegraph reports that Theresa May is to reject the EU’s proposed transition period terms over free movement and ‘rule taking’, and International Trade Secretary Liam Fox tells The Sun that Eurosceptics will have to ‘live with disappointment’. The Guardian says that a new report by Open Britain and the Labour Campaign for the Single Market argues ‘there is no leftwing case for leaving the single market and the customs union’. The paper also reports that the German ambassador has ascribed British Euroscepticism to a sense of national identity built around the Second World War.

Tory donors call on May to quit
The Times claims that displeasure with Theresa May ‘boiled over’ at a Conservative fundraising event on Thursday. An account of the event that suggests around a quarter of the 50 donors attending called for May to go has been circulating amongst pro-Brexit MPs.

PIP claims to be reviewed following court ruling
The BBC reports that the Department for Work and Pensions will review the claims of every person receiving Personal Independence Payments (PIP) – a total of 1.6m claims. This follows the Government’s decision not to challenge a court ruling that PIP changes were unfair to people with mental health conditions.

MoD housing deal cost taxpayers £4bn
A report by the National Audit Office suggests that British taxpayers could have lost as much as £4bn because of a 1996 Ministry of Defence property deal, The Daily Telegraph says. In the deal, the MoD sold around 55,000 houses and then leased them back.

Robert Halfon suggests referendum on NHS spending increases
Conservative MP Robert Halfon has called for a referendum on raising NHS spending, The Guardian reports. He has suggested the Government should legislate for a referendum every ten years on how much to increase NHS spending, and consider a new hypothecated ringfenced tax for health and social care spending.

China ‘baffled’ over May’s delay in visiting
As Theresa May prepares to leave for her first trade mission to China, The Times reports that the Chinese are ‘baffled’ that it has taken her 18 months to visit. The Financial Times suggests May will not endorse China’s Belt and Road initiative in which it invests in Asian and central and eastern European infrastructure during the visit. The Guardian says that Brexit ‘has severely eroded’ the UK’s negotiating position and its value to China.

Gavin Williamson under pressure over defence spending
The Times says that Defence Secretary Gavin Williamson came ‘under renewed pressure’ when three former security chiefs – Lord Ricketts (Former national security adviser), Sir John Sawyers (former MI6 head) and Robert Hannigan (former GCHQ director) – criticised the removal of defence from the national security capability review as a ‘backwards step’, driven by politics.

MPs could lose seats for sexual harassment or bullying
The Financial Times has seen a copy of draft plans, expected to be published later this week, under which MPs found to have engaged in sexual harassment or bullying could be suspended by the parliamentary commissioner for standards and trigger a recall process.

If you want Vuelio Political services in your life, you can access them here

Politics on Sunday – 28 January 2018

The leader of the opposition was the big guest on a day that seemed to be all about Piers Morgan and that interview. 

With the exception of Jeremy Corbyn, Sunday’s political shows seemed to lack star power – it was as though high-profile politicians knew they did not have the clout to match up to Piers Morgan interviewing Donald Trump later that day. As such, the guests across all the morning shows mainly find themselves on the fringes of politics.

In his appearance on Andrew Marr, the Labour leader unveiled a new housing police aimed at reducing the number of homeless people. A Labour government would purchase 8,000 homes and make them available to people with a history of homelessness through housing associations. More controversially, Corbyn said his Labour government would allow local authorities to take homes that are being kept empty; he finds the idea of building luxury blocks and keeping them empty ‘grossly insulting’.

Corbyn provided clarity on what Labour does not want from Brexit without saying what they do want. ‘The remain ship has sailed’ was the remark Corbyn made as he ruled out Labour calling for a second referendum. The Norway model was also rejected with Corbyn saying he would want Britain to be able to be an important player in negotiating trade deals in the future. This referred to the fact that while Norway is in the single market, they are unable to influence it.

Andrew Marr spends too much of his time reading the Daily Mail, was an accusation Corbyn made against the presenter when he was told that he has not condemned the actions of the Government of Iran. Corbyn went on to say that the Labour Party has and will continue to take a tough stance on those that abuse human rights.

Minister for the Cabinet Office, David Lidington was one of the other guests on The Andrew Marr Show and he faced a similar line of questioning. Lidington’s presence was particular interesting in light of Philip Hammond’s remarks saying he wants the UK and EU to be as close as possible post-Brexit. Lidington said Hammond ‘is fully onboard’ with the plans of the government and the government wants future trade with the EU to be as free as possible. When asked about homelessness, Lidington did not present as many fresh ideas as Corbyn saying the Government is taking the issue seriously and investing in prevention.

Leader of the House of Lords, Baroness Natalie Evans, appeared on Peston and Sunday and Sunday with Paterson, expressing confidence that the EU Withdrawal Bill would pass through the Lords unscathed. Evans also suggested Jacob Rees-Mogg’s fear that BRINO (Brexit in name only) will happen, did not have any real substance to them. Rees-Mogg was also a guest on Peston and could not resist letting it be known that his view on Philip Hammond should not be expressed in public. Nadine Dorries was not as diplomatic as Rees-Mogg, she said he ‘needs to go’ when asked about Hammond’s future.

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Today’s Political Headlines – 29 January 2018

Today’s Political Headlines are dominated by Brexit – with a ‘coordinated attempt’ to discredit the Chancellor and civil servants; the potential transition deal delay; and the Lords committee’s criticism. 

Brexit: Brexiteers in ‘co-ordinated attempt’ to discredit Chancellor & civil servants
According to this morning’s Times, Brexiteers are on ‘a co-ordinated attempt to discredit Philip Hammond and senior officials’. Key cabinet members are to be shown government economic impact assessments for different Brexit options this week, the paper reports. The Daily Telegraph has obtained a WhatsApp message in which energy minister Claire Perry claims that the ‘sell out traitor mob’ who criticised the Brexit bill are the ‘swivel-eyed few’.

Brexit: Transition deal may be delayed over law vetting demand
The Financial Times warns that the UK could be on a ‘collision course’ with the EU over demands to vet new EU laws agreed during the transition period. According to the paper, senior officials on each side are worried that the disagreement could delay reaching a deal. Meanwhile, The Times says that EU negotiators expect the UK to request an extended transition period, but that this will be kept secret to avoid a rebellion by Eurosceptics.

Brexit: Lords committee criticises Withdrawal Bill
The House of Lords Constitution Committee has criticised the European Union (Withdrawal) Bill ahead of the start of debates this week, The Guardian reports. The committee says that ‘the bill risks fundamentally undermining legal certainty’, criticising the ‘overly broad’ powers and the failure to secure agreement from the devolved governments.

Social media firms called on to do more about grooming
The Times dedicates its front page to a call for social media firms to crack down on online grooming. According to the paper, the NSPCC is calling for the Home Office to put pressure on social media companies to use artificial intelligence to block predatory behaviour online. The charity says that the Government’s new voluntary code ‘does not go far enough’.

Pensions Regulator criticised for failure to act over Carillion
The House of Commons Work and Pensions Committee has criticised the Pensions Regulator for allowing Carillion to defer pension deficit contributions in September, according to The Guardian. Frank Field, who chairs the committee, said ‘It’s clear that Carillion has been trying to wriggle out of its obligations to its pensioners for the last 10 years.’

Tory peer and Church of England call for Government action over gambling adverts
A study commissioned by the Conservative peer Lord Chadlington has found that 65% of teenagers think that television channels carry too much advertising for gambling, the Daily Mail reports. He is calling for the Government to ban gambling advertising during sporting events. Alan Smith, the Bishop of St Albans, told The Daily Telegraph that advertising for gambling was ‘an increasing moral crisis for us as a society.’

Increased automation may deepen the UK’s economic divide
The Financial Times has details of a report by the Centre for Cities think-tank, which suggests ‘the rise of the robots’ will deepen the UK’s economic divide, with a third of jobs in some northern and midlands cities vulnerable to automation and globalisation. The centre’s chief executive, Andrew Carter, has called for more devolution.

Labour would buy 8,000 properties for the homeless
Appearing on the BBC’s Andrew Marr Show, Labour leader Jeremy Corbyn pledged to provide 8,000 homes ‘immediately’ to house people with a history of rough sleeping, should his party enter government. He described the scale of homelessness as ‘disgusting’ and ‘wholly unnecessary’.

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26 January

Five Things You Shouldn’t Have Missed – 26 January 2018

This week, Five Things includes the Creative Shootout, the Trust Barometer, Leeds United, Grumpy Cat, and the Guardian’s paying subscribers in the US.

 

1. The Creative Shootout

agency competition

The Creative Shootout is a unique awards ceremony, where finalists have just four hours to prepare a creative PR pitch. They then have just 10 minutes to present that pitch in front of an audience of hundreds. Raw London were the winners in 2018, read all about the process and their award-winning campaign here.

 

2. Edelman’s Trust Barometer

results

The annual report outlining public trust in the establishment saw a dramatic increase in trust for traditional media and a continuing decline in trust of social media. This compounds problems for social media, and Facebook in particular, with Mark Zuckerberg announcing several recent changes to the platform. Read all about the results here.

 

3. Leeds United

New badge

Every football fan loves a new crest, right? Leeds United found out this week how much that isn’t true, with their new logo (which took ‘6 months of research’, and saw ‘10,000 people consulted’) slated online after its launch. Compared to Pro Evolution and mocked by other football clubs, the new badge is now being reconsidered. Check out PR Week’s round up of ire.

 

4. Grumpy Cat

grumpy cat

Grumpy Cat, the household pet that looks permanently unimpressed, has successfully sued a US coffee company for ‘exceeding an agreement over the cat’s image’. The two parties had agreed usage of Grumpy Cat for a range of drinks (Grumppuccino) but the coffee company sold associated products too. Even though it’s one of the highest earning felines in the world, Grumpy Cat remains grumpy.

 

5. Guardian reaches 300,000 US subscribers

Guardian US

The Guardian, while still free online, has adopted a Wikipedia-style request for donations and financial support. Called ‘subscribers’, over 300,000 have now contributed to the Guardian in the US. Of those, 230,000 were one-time contributors, and 73,000 are recurring. Globally, the paper has 800,000 supporters, with over half a million making recurring monthly payments (as subscribers, members or recurring contributors).

agency competition

Diets, fruit faces and getting hangry at The Creative Shootout 2018

Last night, The Creative Shootout 2018 crowned its winning team – Raw London – after a fierce evening of pitching and the industry’s best example of creativity in action.

Nine teams – each made up of four people – were briefed at lunchtime by the charity FareShare. FareShare is a food waste charity; it takes surplus food from restaurants and supermarket suppliers and delivers them, via distribution centres, to communities and charities. Over eight million people live in food poverty in this country and FoodShare is doing what it can to tackle this issue.

The brief – to increase the number of people volunteering for FareShare and raise the charity’s profile – was delivered to the finalists who then had just four hours to prepare a creative pitch. Vuelio provided a Canvas, showing coverage of FareShare with news stories of their work and social media posts from all parts of the FareShare process. We also opened an Influencer Hotline for finalists to call with their influencer needs and queries.

In the evening, the teams presented their pitches to the audience at BAFTA under a strict ten-minute limit.

The Creative Shootout is both an amazing event format, quite unlike any other awards ceremony, and a great showcase of the talent and creativity that makes the UK’s PR industry so rich and successful. Every team that pitched should be proud of their performances, as they all showed originality and unique perspectives on what was fundamentally a broad brief.

Incredibly, three ideas appeared more than once. Two teams suggested a new diet, two suggested that people should get ‘hangry’ and two suggested launching a new supermarket. But even within these similar ideas, the teams still managed to impress with their own takes and impressed the audience with different means and method of carrying out their campaigns. Other teams’ ideas included a skeleton of an elephant being filled with flowers and a new currency ‘bite coin’.

There could unfortunately, only be one winner. Raw London’s pitch was, as is so often the case for award-winning campaigns, simple in its positioning and easy to follow. Based on people who look like unusual foods (‘wonky’ fruit and veg), the campaign was ‘any Shape – any size’, talking about both food waste and people that could volunteer. The campaign would be rolled out via traditional channels – on billboards and in the press – as well as online, with people sharing their own pictures with fruit doppelgangers.

As winners, Raw London will stage its winning campaign with FareShare between May and September 2018, with resources including £250,000 digital media spend from premium publisher cooperative 1XL and £30,000 in fees from FareShare.

Vuelio was proud to sponsor such an awesome display of creativity and is happy to be counted among the first pieces of coverage for Raw London and its ‘any shape – any size’ campaign.

Today’s Political Headlines – 26 January 2018

Today’s Political Headlines include Brexit news, with May, Hammond and Davis; Lord Mendelsohn who has been ‘effectively sacked’ for attending the Presidents Club dinner; Gavin Williamson warning of a Russian attack; and Donald Trump visiting the UK. 

May rebukes Hammond for Brexit claims and tones down Davis speech
Theresa May rebuked the Chancellor last night, The Times claims, after he predicted ‘very modest’ changes in the UK’s relationship with the EU after Brexit in a speech to the CBI at the World Economic Forum. The Daily Telegraph adds that Downing Street has toned down a major speech by David Davis today so that it focuses on negotiating trade deals during a transition period, rather than on managing expectations and selling the transition period as the price to pay for Brexit. The paper also reports that Jacob Rees-Mogg, chair of the European Research Group, has said that the Government’s tone on Brexit needs to ‘fundamentally change’. The Sun suggests that Downing Street ‘fears a vote of no confidence’ after at least three more Tory MPs said that they planned to call for May to go.

Lord Mendelsohn ‘effectively sacked’ for attending controversial dinner
Lord Mendelsohn has been ‘effectively sacked’ from his role as a Labour party spokesperson on business and international trade for attending the controversial Presidents Club dinner, The Times reports. The Financial Times adds that the Attorney-General has said that it is possible that criminal offences were committed at the event and that the Bank of England is investigating the regifting of tea with its Governor, Mark Carney, to the event’s auction.

Gavin Williamson warns of Russian attack, admits affair
Defence Secretary Gavin Williamson has warned that Russia could kill ‘thousands and thousands and thousands’ of people in the UK, with an attack on infrastructure and energy supply, in an interview with The Daily Telegraph. He has also been speaking to the Daily Mail, admitting to an affair that happened before he became an MP.

Donald Trump will visit the UK, apologises for Britain First tweets
The Times reports that President Trump is to make a working visit to the UK in the summer, which is likely to include meeting the Queen. The visit’s outline was agreed when Trump met with Theresa May at Davos yesterday. The news comes as Trump tells Piers Morgan, in an interview for ITV, that he ‘would certainly apologise’ for retweeting Britain First.

Tessa Jowell calls for global cancer co-operation
The Guardian reports that Baroness Jowell received a standing ovation in the House of Lords yesterday. Jowell, who has a high-grade brain tumour, used her speech to promote the Eliminate Cancer Initiative, which links patients and doctors globally through a clinical trials network, and which is building a global database.

Companies prepare for no-deal Brexit
According to the Financial Times, a majority of UK companies are preparing for a no-deal Brexit, as time runs out for clarity on the transition period. A survey by the CBI has found that over 60% of companies have implemented contingency plans, or intend to do so.

Minister boycotts John Humphry’s interview
In an exclusive, The Guardian reports that minister Tracey Crouch refused to be interviewed on BBC Radio 4’s Today programme after presenter John Humphrys was recorded joking about his colleague Carrie Gracie’s fight for equal pay. The paper claims that other female MPs ‘are using informal parliamentary networks to encourage a potential boycott.’

Sadiq Khan launches legal action over Worboys release
The Mayor of London, Sadiq Khan, has applied for judicial review of the Parole Board’s decision to release the rapist John Worboys, The Guardian says. In a statement, Khan described it as ‘an astonishing and deeply concerning decision’.

 

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results

Social least trusted source for news

The 2018 Edelman Trust Barometer has revealed that trust in the UK’s establishment – NGOs, Business, Government and Media – has largely stagnated year on year. While overall trust in the media hasn’t budged, there are huge changes to be found when looking individually at traditional and ‘new’ media.

Trust in traditional media has seen a dramatic rise from 2017, and is now at its highest point since 2012. Conversely, social media has continued its yearly decline to retain the ‘least trusted’ position.

Edelman Trust Barometer

It is social media companies’ inaction on key issues that has driven the decline in trust, with 70% agreeing that, ‘social media companies don’t do enough to stop illegal or unethical behaviour on their platforms’.

The report has followed weeks of announcements from Facebook chief Mark Zuckerberg, who is aiming to change the platform back into a ‘friends and families’ sharing space and away from a hotbed of ‘fake news’ and misinformation.

The lack of trust in social media as a news source (perhaps driven by the 42% who say they only skim headlines on platforms without reading stories, or the 64% who can’t tell good journalism from rumours or falsehoods) is only the beginning of the technology’s problems.

While 56% of Edelman’s respondents believe social media helps them to stay in touch with loved ones, only 38% think social media is a force for good and, more concerningly for the big platforms, 57% believe social media companies take advantage of people’s loneliness.

The report goes on, and is at every stage damning for social media – most don’t think social media companies are regulated enough, most don’t think they’re transparent enough and most think the companies will secretly sell their personal data.

It may be easy to think that people are now seeking their news out in traditional formats, but worryingly the truth seems to be that the public is abandoning the news altogether. While 33% of are consuming less news, 19% are avoiding it altogether, citing the fact it’s ‘too depressing’ as the main reason.

Social media’s established role in increasing depression (see here, here and here) in users, and therefore society, can only be negatively contributing to people’s views that the news is too depressing.

As people switch off from the news, and the world around them, they become less informed and the establishments that should be held to account have more power and control to do as they please. The election and presidency of Donald Trump is one such example, the recent Presidents Club scandal is another*. This is highlighted in the Barometer, which has found the lowest level of ‘informed publics’ among the British Population.

Defined as being aged 25-64, university-educated, with a household income in the top quartile for their age in their country, reading or watching business/news media several times a week and following public policy, informed publics are now at just 6% of the population.

It is unclear how this age of apathy will end, but if you’re still reading, maybe there’s hope for us yet.

 

*Yes, the Presidents Club has now closed down thanks to the FT’s investigative reporting, but it has been running since 1985 with similar behaviours alleged each year. And though the meeting place has gone, have the behaviours? Who is holding these men to account?

Today’s Political Headlines – 25 January 2018

Today’s Political Headlines include the Presidents Club debacle, Theresa May addressing Davos, the 1922 Committee Chair begging MPs not to trigger a challenge against the PM and Ministerial turnover putting projects at risk. 

Presidents Club closes down, as minister faces calls to quit
The fallout from the Financial Times’s exposé of sexual harassment at the Presidents Club dinner has continued. The club is to be wound up and charities have returned donations. David Meller, a chair of the club, has resigned from the board of the Department for Education, while Theresa May has come under pressure to sack Nadhim Zahawi, the minister for children and families, who attended the event. Mark Carney and Boris Johnson have said that they did not authorise meetings with them being auctioned at the event.

May to tell investors to put pressure on social media firms over content
When she addresses the World Economic Forum in Davos today, the Prime Minister will call on investment companies to put pressure on social media providers to remove terrorist and extremist content, The Times reports. She will tell attendees that ‘No one wants to be known as the terrorists’ platform or the first-choice app for paedophiles’.

1922 Committee Chair begs MPs not to trigger challenge against May
An exclusive in The Sun reveals that Sir Graham Brady, the Chair of the 1922 Committee of backbench Tory MPs, has begged MPs not to trigger a challenge against Theresa May. A no confidence vote would be automatically triggered if he receives 48 letters. He apparently declined to comment on the claim.

Ministerial turnover putting projects at risk
The unusually high turnover of ministers – more than two-thirds have been appointed since June – is putting Government projects at risk, according to the Institute for Government. The thinktank’s findings are reported by the Financial Times. Sir Richard Mottram, former Cabinet Office Permanent Secretary said that ‘The system incentivises short-termism and eye-catching initiatives.’

Sara Khan appointed to head Commission for Countering Extremism
Sara Khan has been appointed to head the new Commission for Countering Extremism, the BBC reports. The campaigner promised that the commission will challenge ‘extremism in the name of our shared values, fundamental freedoms and human rights’. However, Baroness Warsi has accused Khan of being a Home Office ‘mouthpiece’.

Theresa May’s relationship with Donald Trump under the microscope
Two different accounts of Theresa May’s relationship with Donald Trump are being reported today, ahead of their meeting at the World Economic Forum in Davos. The Daily Telegraph says that Trump compared May to Winston Churchill during a phone call in December, with a source saying that the pair ‘have a surprisingly warm relationship’. However, Bloomberg News claims ‘May finds it almost impossible to make headway and get her points across’.

Department for International Trade criticised
The Guardian says that the Department for International Trade has been criticised by the National Audit Office. The department is apparently struggling to meet deadlines, to recruit specialist staff, and to retrain its workforce. A departmental spokesperson said that ‘Overall, our plans are on track and we have met every EU exit delivery milestone to date.’

Prisons minister says that he will ‘get back to basics’
The Daily Mail reports on evidence given to the Justice Select Committee by the new justice minister, Rory Stewart. Following reports about poor conditions in prisons, Stewart said ‘My instinct is we need to get back to basics. We need to absolutely insist that we are going to run clean, decent prisons.’

 

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PMQs: Theresa May’s word cloud – 24 January 2018

At Prime Minister’s Questions, Theresa May faced questions from MPs that largely focused on the NHS. There were also discussions on welfare and cancer treatment. We present the word cloud for Theresa May’s answers on 24 January at PMQs.

Prime ministers Questions

NHS
Jeremy Corbyn’s questioning of the PM focused on the NHS and whether Theresa May agreed with Boris Johnson that the NHS needed more money, May did not seem comfortable with Corbyn’s initial questions but the PM grew into the debate and handled Corbyn’s questions with some ease towards the end.

Corbyn found a reply to May, who regularly brings up the Welsh health service that is Labour run, by stating the Prime Minister is responsible for funding to the Welsh Government.

 

Welfare
The PM was asked about a teacher who has having to wait six weeks for universal credit and how this related to child poverty. May replied that changes have been made and advance payments are now available, but did not mention the thousands of children living in poverty.

When later asked a question on people with disabilities who have committed suicide after their payments were stopped, the PM said those that can work are encouraged to work and that work is the best route out of poverty.

 

Cancer Treatment
This morning Tessa Jowell spoke publicly for the first time since being diagnosed with a high-grade brain tumour in a very moving manner. The PM and Jeremy Hunt were asked whether they would meet Baroness Jowell and health experts and discuss possible improvements in cancer diagnosis and treatment.

May did not give an answer as to whether she would meet Baroness Jowell but was encouraged by the approach she had taken and sent her best wishes. May accepted more cancer drugs need to be looked at and the Health Secretary will be more than happy to meet Baroness Jowell.

 

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Politics

Today’s Political Headlines – 24 January 2018

Today’s Political Headlines include the Johnson backlash, allegations over the Presidents Club Charity Dinner, a new defence review and the UK opposing EU recycling targets. 

Johnson faces backlash at Cabinet meeting
The Times says that Boris Johnson received a ‘brutal rebuff’ in yesterday’s Cabinet meeting, but that this has not deterred him from laying out his vision of a ‘liberal case’ for Brexit next month. The paper adds that at least eight cabinet ministers criticised Johnson yesterday, in an operation apparently ‘authorised and led by the prime minister’. The meeting concluded with Theresa May criticising those who leaked cabinet discussions.

Allegations about charity dinner lead to calls for changes to the law
An investigation by the Financial Times into the Presidents Club Charity Dinner, at which, the paper says, ‘many hostesses — some of them students earning extra cash — were groped, sexually harassed and propositioned’, has resulted in calls for changes to the law. The Guardian says that Maria Miller, Chair of the Women and Equalities Committee suggested that ‘perhaps it’s time the government gives the Equality Act some real teeth?

New defence review announced
As The Daily Telegraph reports, a new defence review has been announced, giving Gavin Williamson another five months to make the case for increased military funding. The review will be controlled by the Ministry of Defence, having been spun-off from Sir Mark Sedwill’s cross-Whitehall security capability review, which had drawn up a programme of cuts.

UK opposing new EU recycling targets
In an exclusive, The Guardian claims that confidential documents show that the Government is opposing strong recycling targets across the EU, despite recently pledging to develop ‘ambitious new future targets and milestones’. The UK Government is opposing a target to recycle 65% of urban waste by 2035, according to a record obtained by Greenpeace.

New unit to combat ‘fake news’ will be created
The UK is to create a new unit to counter ‘fake news’, the BBC reports. According to a spokesperson for the Prime Minister, the ‘dedicated national security communications unit’ would be responsible for ‘combating disinformation by state actors and others’. The creation of the unit was agreed at a meeting of the National Security Council.

Channel 4 to air allegations about three former ministers
A controversial episode of Channel 4’s Dispatches, which alleges that three former Conservative ministers, Andrew Lansley, Andrew Mitchell and Peter Lilley, were willing to sell their services to a fake Chinese business will be shown next week, following a review by senior executives at the broadcaster, The Guardian says. The three men deny wrongdoing.

Government urged to introduce personalised road charging
The BBC says that a new report by the Association for Consultancy and Engineering (ACE) suggests that the Government should charge drivers for using the road network, based on their individual circumstances, including the type of road, time of day, congestion levels, and their personal financial situation.

Labour’s National Executive Committee sides with ‘hard left’ in Haringey dispute
The National Executive Committee (NEC) of the Labour Party intervened in a dispute surrounding the Haringey Development Vehicle, a housing scheme run by the council in partnership with a private company, The Times reports. The scheme, backed by the council’s leadership, has been opposed by left-wing councillors, Momentum, and trade unions, as well as local Labour MPs, whose side the NEC has now taken.

 

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Lily Pebbles

Blogger Interview: Lily Pebbles

Lily Pebbles is the lifestyle, beauty and vlogging guru who recently won the Best Women’s Lifestyle Blog at the Vuelio Blog Awards. Launched in 2010, the eponymous blog now attracts a huge regular audience and Lily has branched out her success to YouTube and Instagram.

About to launch her first book, The F Word, we caught with Lily to discuss what it’s like to be an award winner, hating the word ‘influencer’ and having amazing relationships with brands and PRs.

You’ve recently published ‘Vlogging 7 years ago’ – how do you feel about your journey from where you were to where you are now?
I found this hilarious clip of me filming on my graduation day before I’d even started my YouTube channel and I was just getting to grips with talking to a camera. At the start I was so shy, quiet and incredibly monotoned… it’s harder than you think to show your true personality on camera. I think since then, I’ve just learnt how to relax and be myself, my ‘filming voice’ is no longer different to my normal speaking voice and I have the confidence to say what I want to say clearly.

You’ve written a book, what’s The F Word about?
Yes I have! I wrote it towards the end of last year and it’s finally coming out on 8th March!

The F Word is a personal exploration of female friendship; the good, the bad and the complicated. Female friendships are so important to me and I really want to get people to talk more about the topic. Whether you have a large group of girlfriends you’ve known since you were young, or just one best friend, I think the women we surround ourselves with are so important and can affect our lives in so many ways. The book covers a range of topics from toxic friendships to long distance friendships or what to do if you don’t like her boyfriend. I share my personal stories as well as exploring others’ experiences. I’m really proud of it and can’t wait for people to read it!

Lydia CollinsDo you feel like you’ve ‘made it’?
I think the term ‘made it’ implies having an end goal that I’ve tried to reach. When I started my blog in 2010 it was a hobby, there was absolutely no intention of it ever being my job; I didn’t know that was even possible! Over time it’s gradually grown, spread onto other platforms and I’ve had some incredible opportunities along the way. But there was never an end goal to try and reach and everyone measures success in different ways. I feel successful in that I have a job that I love, but I wouldn’t say I’ve ‘made it’.

How do you stay motivated to do more, and what’s next?
I think if you love what you do, that is the best motivation. I don’t have a team, I work alone and so if I don’t do the work, no-one will.

Last year I launched a podcast with my friend Anna called ‘At Home With…‘ and it was a huge success – going straight to number one in the charts. After the book launches, we are hoping to record season two and then, who knows… I don’t like to plan too far ahead.

How do you feel after your 31 days offline? Will you do it again?
It was amazing. I was writing the book at the time and I just needed to clear my head and focus. After two weeks offline, I felt like a new person, so I would definitely do it again, even if just for a couple of weeks whilst taking a holiday. Taking breaks is important and we don’t do it enough in this industry.

What do you tell people you do for a living? Do you call yourself an influencer, blogger, vlogger or something else?
I hate the word influencer, it implies that we are speaking one way to our audience… influencing. Influence is sometimes what happens, the after effect if you like, but it’s not what we set out to do. For us, it’s a two-way thing, I love engaging with my audience and creating content we both enjoy. ‘Influencer’ is just a marketing term and I think most of us feel really uncomfortable with it. I usually say I’m a YouTuber because most people know what that means now, but I like the term ‘creator’, as it seems to cover all platforms well.

How do you like to work with brands and PR agencies?
I have some amazing relationships with PRs I’ve known for over five years and it’s always nice to be updated about new launches and campaigns. I get sent a lot of stuff, I’m very lucky, but after years of trying beauty products it’s quite easy for me to figure out quickly what works for me or what doesn’t.

I’ve also been lucky to work more officially with some of my favourite brands and this allows me to put a bit more time and effort into collaborating on a specific campaign. I’m an ex-marketing student so this is my favourite part of my job and I really enjoy working on a new, more honest way of advertising. When a brand collaboration works, it’s really a win for everyone. I only work with brands or products I genuinely like, so I turn down a lot of work, but my credibility and relationship with my audience is always top priority.

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Are there any campaign you’ve particularly enjoyed working on?
Last year I went to New York with Bobbi Brown to help promote their new lipstick range. I love NY, I love Bobbi Brown, I loved the new lipsticks… it was a dreamy job!

Congratulations on winning Best Women’s Lifestyle Blog award, how do you feel about winning?
Thank you! I was so thrilled. My blog originally started as a lifestyle blog but quickly got very beauty focused. But over the past year or so I’ve really been enjoying expanding the topics I talk about and including more home, food, style etc. so winning best lifestyle was a real honour.

What’s it like to be a leading member of the UK women’s lifestyle blogging scene?
Oh my gosh, I’m not sure I’d ever refer to myself as that! But I’m flattered… thank you. I’m just doing my thing and if people enjoy it, that’s great!

What other blogs do you read?
Some of my friends have really amazing blogs and they’ve amazed me at how they’ve kept up with posting so much content over the years. Just to name a few, The Anna Edit, Caroline Hirons, A Model Recommends, What Olivia Did and Wish Wish Wish.

 

Lily Pebbles is listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.