IWD

International Women’s Day 2018: PR Women, Part 3

It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part three. Read part one and part two

Stockbridge PRJenifer Stirton is the Director of Stockbridge PR

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I have worked in the PR industry for over 30 years and I love it. If I didn’t, I wouldn’t still be working in it. But I did learn early on that I had to do more than my male colleagues if I wanted to progress and there was no room for shrinking violets. I had to speak up and challenge why I couldn’t lead on an issue or apply for a more senior role that was in an ‘all male team’.

But things need to change. The pay gap is totally unacceptable in any industry and all women in PR should be given the same career opportunities and salary increases as our male colleagues, based on ability and achievement not the tap on the shoulder from ‘the boys club’.

We also need to work together to stop sexual harassment wherever we witness it and support each other by calling it out when it happens. If we don’t talk about it and challenge that behaviour then nothing will change.

The first Equal Pay Act was passed in 1970 (thank you Barbara Castle) and while that was a huge milestone for working women we still have a way to go to achieve ‘proper’ equal pay.

How would you use public relations to promote International Women’s Day?
To shout from the rooftops and every channel what women have achieved against great adversity with lots of everyday examples/role models that everyone can relate to and with a key message that we can and will do more if we all work together to eradicate inequality.

The Time’s up movement is really starting to drive change in the entertainment industry and I think it’s a great example of women coming together to say no more with open and vocal support from male colleagues.

In the anniversary of women getting the vote – against insurmountable odds – we can be a force for positive change in other areas.

What advice would you give women who want to enter the PR industry?
Don’t be put off by recent surveys. Change is coming and we are all pushing hard to achieve that. You will meet some great inspirational people and be inspired by them and learn new things every day.

Work hard, respect each other, don’t accept second best, get a good network you can turn to for support and advice – and always challenge inappropriate behaviour wherever you find it.

 

Taylor Bennett FoundationSarah Stimson is the chief executive of the Taylor Bennett Foundation

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a women in the PR industry today?
It is grim reading indeed, but I don’t think it’s a huge surprise to women in the industry. There is increasing support for women with returnship programmes, more agile working across agencies, and support from organisations like Women in PR, the CIPR and PRCA. The transparency around harassment can only be a good thing, and more organisations will take steps to tackle it. More women than ever are reaching the top of the profession, although there is still some work to be done, so the future is bright for women entering the industry.

What advice would you give women who want to enter the PR industry?
Network endlessly. Find female PR practitioners you admire and build relationships with them – social media makes that pretty easy these days. Beware of imposter syndrome and take credit where it’s due. As you progress in your career help other women entering the industry – don’t pull the ladder up behind you.

 

Direct Line GroupJennifer Thomas is the Head of Internal Communications, Experience & Sustainability at Direct Line Group

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
There are many positives to working in such a dynamic industry where reputation is key to the success for any business. Women have a real seat at the table and a very important role to play in helping organisations build on their brand and reputation. I believe we see the world through a different lens and can bring a business to life through its customers’ eyes in a unique way. However, the recent survey clearly highlights there is still some way to go to ensure women are not only safe in their working environments, but that they feel truly empowered within the industry… this dynamic must shift.

How would you use public relations to promote International Women’s Day?
IWD presents an opportunity for us to reflect on how far we have come, but to also re-evaluate what is needed to continue to #PressforProgress. It’s also a day to connect with our male allies and advocates, of which there are many. A PR campaign that not only reflects on our amazing women, but also showcases our male allies would be powerful. We will achieve greater change faster if we work together rather than against each other.

What advice would you give women who want to enter the PR industry?

  1. Shine, fine tune your trade and always be amazing at your job
  2. Be resilient, take risks, but stay true to who you are
  3. Network, network, network – find your allies and cheerleaders!
IWD

International Women’s Day 2018: PR Women, Part 2

It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part two. Read part one and part three

Ronke LawalRonke Lawal is the founder of Ariatu PR and sits on the board of the CIPR

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I find it fascinating that the industry which is often labelled as being ‘feminine (there are lots of small agencies run by women and solo PRs) has so many male leaders of major agencies. That says something about the truth behind diversity and gender inclusion. When it comes to the middle management and the so called soft jobs then women are expected to take over but when it comes to the top jobs/leadership/major positions then men take over. This is the same for most industries – the glass ceiling is real within the PR industry and not enough is being done to break that ceiling. I notice that people sometimes diminish what I do as a woman in PR – comparing it to the pop culture examples they have seen in Ab Fab or Sex and the City or Scandal.

How would you use public relations to promote International Women’s Day?
We need more stories that go against the grain particularly with regards to media coverage. We often see stories that highlight Sheroes that we can aspire to but we need braver features. It would also be great to use PR to really undertake campaigns that make an ongoing impact that goes beyond IWD, this is why hashtags like #MeToo and the movement that it’s based on has stood the test of time and moved into difference spaces, because it encouraged bold calls to action. So, whether it is via media engagement or video content, PR can be used to make Women’s Day lead to the change that we really need to see when it comes to equality.

What advice would you give women who want to enter the PR industry?
Identify a specific area or a niche area of PR that you want to excel in and work on. Seek out a mentor; if you can’t meet with them follow them on social media or LinkedIn, read their blogs and absorb as much information as you can. You can never stop learning so just be open and willing to learning new skills. Find events or associations that will introduce you to the sector and where you can meet people in the industry.

 

Pinch Point CommunicationsSarah Pinch is the managing director of Pinch Point Communications and chair of the Taylor Bennett Foundation

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
My experience of working in PR has been, thankfully, without any incidents of sexual harassment.  I have always been the head of the team and I spoke with a couple of my past deputies about this recently, men and women. They said we had, in the different teams I have managed, a very clear culture in which behaviour that crossed the line (sexual harassment, sexism, racism, homophobia) would not be tolerated.  I was very proud to hear that.

But, as a senior figure within the PR industry, a role I take incredibly seriously, I’m all too often entrusted by women who tell me their experience of being targeted by senior men. They’re experiencing a culture of bullying that includes inappropriate behaviour from men in power to junior women. By calling it out, we are starting to make a difference. But there is much more to do. I want to see action, more senior figures both men and women, must call out bad behaviour and not allow the bullies to thrive.

How would you use public relations to promote International Women’s Day?
At Pinch Point Communications we are announcing a date for our inaugural Spring Forward conference, on 24 May in Bristol. It is aimed at women who want to run the show. We know from the research published last year by the CIPR and Women in PR that there are many women in middle management, who would love to be in charge; we’ll explore issues of confidence, culture and choice, and will hear from some inspiring women from different sectors and backgrounds talking about what has inspired them. And some great tips on getting on boards, for schools, charities and public appointments.

I’m also taking the opportunity to develop an idea that further explores the 100-year anniversary of some women having the vote. I want IWD 2018 to be about positive steps forward.

What advice would you give women who want to enter the PR industry?
Do it. It’s fantastic! I’m 18 years in and I still love coming to work every day.

Know your worth. Build a strong network of men and women; inside the industry and outside. Do something every day that is different from yesterday, take every opportunity to expand your mind.  And if any behaviour makes you feel uncomfortable, call it out. If you feel, for whatever reason, you cannot, get in touch with someone you trust (see note about a network) and ask for their support. I love PR and I want to be able to recommend it as a career choice, not just to my 17-year-old goddaughter, but also to my own little three year old (when the time comes).

 

Ketchum LondonJo-ann Robertson is CEO of Ketchum London

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I believe that there has never been a better time to be a woman working in PR. We are seeing more female leaders than ever before, including Ketchum’s own Barri Rafferty being the first global CEO of a top 5 agency. Of course, there are still challenges as we have seen from the recent survey, but I believe women have more permission than ever before to call out bad or inappropriate behaviour, to be themselves, and to be empowered to develop and manage their own careers.

How would you use public relations to promote International Women’s Day?
I absolutely love what Debbie Wosskow and Anna Jones at AllBright have done around #SisterhoodWorks, so check it out. I’d love to see a campaign that focuses on women being other women’s biggest advocates, with a call to action for women of all levels and from all industries committing to do one thing every day to support the aspirations of other women in their lives and in their organisations. In fact, that might just be my very own commitment in 2018!

What advice would you give women who want to enter the PR industry?
Be confident. Be courageous. Be a force for good for other women.

 

IWD

International Women’s Day 2018: PR Women, Part 1

It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part one, read part two and three here. 

Shamima Begum GolinShamima Begum is an executive director at Golin

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I’ve been very fortunate to work at Golin for such as a long time, as diversity and inclusion has always been a top priority for us. Our leadership team at Golin is 64% female, which includes our MD, Deputy MD and Finance Director, who are all strong, inspirational women. This culture has provided the opportunity to lead and not be afraid to do so. Working in the male-dominated technology PR sector has occasionally created challenges as a woman, but we have a strong, diverse team at Golin who work together to tackle any issues.

How would you use public relations to promote International Women’s Day?
It’s a great opportunity to profile some of the most inspirational women within your business and this should be done at all levels, with people from all different walks of life who have achieved or made an impact despite any adversity or obstacles they faced. People are inspirational for different reasons and we need to use IWD to tell their stories.

What advice would you give women who want to enter the PR industry?
Don’t be afraid to be yourself. When I entered the world of PR nearly 15 years ago it felt daunting. For many years I never came across a woman in a leadership position from a BAME background, never mind someone who was born and grew up in East London. By being myself and speaking my mind, I’ve found that the right people are receptive and value my opinion. Personally, it’s got me to where I am today.

 

 

FuturePRoof CIPRSarah Hall is a PR and marketing agency owner, founder of #FuturePRoof and President of the Chartered Institute of Public Relations (CIPR) for 2018

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I’ve had some bad experiences in the past but right now it feels like a great time to be a woman in public relations. Change is definitely in the air. It’s long overdue but we’ve seen a series of high profile female appointments to senior roles and there are all kinds of support networks now in place designed to support female talent, such as the Women in PR and PR Week mentoring scheme.

Culturally we are seeing a huge shift within the world of business where there is finally a recognition that certain behaviours are no longer acceptable. But while the Government now requires organisations with more than 250 employees to publish their salary data, this still doesn’t go far enough to close the pay gap.

Businesses should all have to carry out gender and diversity audits and as per this #FuturePRoof blog, there are steps we can all take to pay the workplace a fairer place to be.

How would you use public relations to promote International Women’s Day?
International Women’s Day is designed to celebrate the social, economic, cultural and political achievement of women.

The challenge is that while there is a crescendo of voices, they tend to be mainly female.

I’d embark on an influencer relations campaign recruiting senior male leaders to promote and encourage female talent. If the C-Suite recognises and communicates the value of so called ‘softer skills’ in the boardroom and workplace, we can finally stop this nonsense about women needing to be more assertive, which actually just reinforces the status quo.

We are different to men and difference is good. We need to focus on harnessing our complementary skillsets and then ensure there is equal access to opportunities, which is where the discrepancy lies right now.

What advice would you give women who want to enter the PR industry?
Here’s a few ideas to help both men and women:

  • Find your own path and choose your own measures of success
  • Outside hobbies are good for your mental health so don’t give them up – PR can be a very demanding business
  • Don’t be afraid to try different things. Public relations is a diverse career and continues to evolve. Explore your options until you find what you love
  • Think long-term. Don’t just build a tactical skillset. You need strategic, ethical and leadership competencies too
  • Identify role models and mentors who can provide inspiration and help you on your career journey
  • Find like-minded people and collaborate on new projects. It’s hugely rewarding and a fantastic way to continue your professional development
  • If you’re coming back from maternity leave, be firm in needing flexibility. If your employer isn’t prepared to consider agile working, even in this world of 24/7 media and community management, it might not be the right workplace for you so move on
  • Get involved with an industry body like the CIPR. You’ll build your knowledge and networks and enhance your employability for sure

 

 

Women in PR GolinBibi Hilton is the president of Women in PR and MD of Golin London

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I think, as with most things, the experiences of women working in the PR industry today are incredibly varied. That a gender pay gap exists, and sexual harassment is prevalent, is unfortunately a shock to no one. But it is shocking that as an industry we are not yet effectively and consistently addressing the harassment and unacceptable behaviour towards women that does exist. Women make up the majority in our industry and every one of those women has the right to do her job without being harassed, to have access to fair and clear channels to report unacceptable behaviour, and to feel confident it will be properly addressed and not swept under the carpet.

How would you use public relations to promote International Women’s Day?
One of the most important things about International Women’s Day is that it brings so many groups of people together who are focused on driving change. There is a lot of noise around International Women’s Day, but for us on the committee and our members, every day is Women’s Day. We have decided not to create our own events this year but instead to use our network and profile to support existing IWD events. We are supporting the Media Trust’s breakfast panel debate and some of our members are volunteering as mentors. We have also shared discount codes as one of our member benefits to numerous events being held in London.

What advice would you give women who want to enter the PR industry?
Young people today have more paths of communication between themselves and potential employers, recruiters and career champions than ever before, and they should make the most of it – network like hell, on and offline! With sites like LinkedIn it is so easy to build your own network and profile with potential employers.

I think my main advice would be to be brave. Be brave enough to ask senior professionals for guidance where you can, so that you can learn from their experience and open up new opportunities. Be brave in the content you create to showcase your creativity and skills. Create a blog or Instagram feed that you can show to a potential employer to demonstrate your writing and imagination. And finally, be brave in asking for what you want. Research shows that the gender pay gap opens for women so early on in their career, and this is often because they don’t negotiate their first salary. So, I would say go for it and negotiate – you may not get it but they will definitely respect you for asking.

Today’s Political Headlines – 8 March 2018

Today’s Political Headlines include the nerve agent used to attack a former Russian spy, the Government’s new domestic abuse proposals, Labour’s fines for inaction on gender pay and the elderly care crippling councils

Nerve agent reportedly used to attack former Russian spy
The Times reports that ‘Whitehall sources’ say Sergei and Yulia Skripal were attacked with a nerve agent, increasing the likelihood of Kremlin involvement. It adds that Conservative MP Nick Boles has called on the UK to break off diplomatic ties with Russia and that Home Secretary Amber Rudd will make an urgent statement on the investigation today.

Government unveils new domestic abuse proposals
The Guardian has details of a new consultation on domestic abuse being launched by the Government today. Under the proposals, a new civil protection order would be introduced, allowing perpetrators to be banned from contacting their victims, barred from drinking alcohol and electronically tagged.

Labour would introduce fines for inaction on gender pay gaps
Labour has also announced a new policy to mark International Women’s Day, The Guardian says. Under a Labour government, all companies with more than 250 employees would not only have to publish their gender pay gap, but would have to prove they were taking action or face a fine.

One in ten councils face going bust over cost of caring for the elderly
The Times reports that a study by the National Audit Office shows that one in ten councils will run out of money in the next three years as they struggle to pay for the rising cost of care for the elderly, with central government funding having been cut by almost 50% over the last eight years. This is despite major cuts to waste, food hygiene, and youth services.

May raises human rights with Saudi Arabia, but is accused of colluding in war crimes
The BBC says that Theresa May raised human rights concerns when she met the Saudi Arabian crown prince yesterday. Jeremy Corbyn accused the Government of ‘colluding’ in war crimes by selling arms to the country and supporting it with military advisers.

Cost of Brexit to be outlined, as Hammond accused of bartering away fishing rights
The Financial Times says the impact of the Brexit Bill on public finances will be set out for the first time by the Office for Budget Responsibility at the spring statement next week. The paper also reports that in his speech yesterday, Philip Hammond warned the EU that if the UK’s access to European financial markets was cut, ‘significant additional costs’ would be borne by businesses and consumers. According to The Daily Telegraph, Hammond is being criticised for bartering away fishing rights in return for a better deal for the City, as the EU published its draft trade deal guidelines.

Labour secures vote on cuts to free school meals and childcare for children on Universal Credit
According to the Daily Mirror, the Shadow Education Secretary, Angela Rayner, has blocked attempts by the Government to cut free school meals and free childcare for children on Universal Credit without a vote in Parliament. A vote will now have to be held, which the paper expects the Government to lose because the DUP opposes the change.

‘Civil war’ in Labour Party as Corbyn ally criticises unions
The Sun alleges that a ‘major civil war’ is taking place in the Labour Party after Christine Shawcroft, an ally of Jeremy Corbyn, called on the party to cut its links to the unions. She is supporting Jon Lansman, the founder of Momentum, in his bid to become General Secretary of the party, against Jennie Formby of Unite. The paper also reports that Corbyn was a member of an anti-Semitic Facebook group.

Vuelio Political services make your life easier.

Jen Walshaw

Blogger Spotlight: Jen Walshaw, Mum in the Madhouse

Jen Walshaw is the author of the number one mummy blog in the UKMum in the Madhouse. Covering family fun and creative crafts. Mum in the Madhouse has become a must-read for anyone after some creative inspiration and content. We spoke to Jen about being creative, finding her audience and working with brands.

What makes your blog successful?
I think my blog is successful as my family is relatable and authentic. We are just your average family with our ups and downs. Over the years, it has gone from strength to strength, some readers have been with us from the beginning, others found us while looking for a specific solution. It has stood the test of time and remains a trusted voice in a saturated market.

Why did you start your blog?
My blog started out as a diary after a health scare. I had two boys under three with 14 months between them. It was my way of recording our day to day life while reclaiming time for me. I had always wanted to be one of those people that had a batch of journals to look back on but never found pen and paper that appealing long term. I loved being able to create my own digital photo album with words!

How are mummy blogs different from dad blogs?
I am not sure that they are all that different, but I do love that fact that people feel they provide a different perspective. I also love that they are much more prolific than they ever were. I would much prefer to just be pigeonholed as a parent blogger rather than a mummy blogger, however, like every aspect of my life, being a parent is just part of it.

What’s it like to be part of the mummy blogging community?
I have to say that I adore the whole blogging and online community. There will always be someone that has experienced what you have and able to offer insight and advice. Whether it be dealing with the death of a loved one or how to get the tween off the XBox! We relocated (or boomeranged) back to our native North East when I was pregnant with Mini, and the mummy blogging community has enabled me to have an online village to support me while I raise my children. Some of my closest friends have come from blogging.

How do you plan content with the kids?
We talk about things we would like to blog about as a family and then schedule it in. When it comes to cooking and crafting, that is very much just part of our everyday lives so as long as they are happy for me to document it then I will. I want to be respectful of their stories and privacy. As they get older, then they are starting to provide their own content with recipes and reviews.

Reach-the-right-influencers-with-the-Vuelio-media-database

How do you feel about your kids growing up and reading the blog?
I have no issues with the boys’ reading the blog or any of the posts. I have always been conscious of their privacy and always check with them before posting images of them online. I know a lot of their friends follow me on Instagram and read the blog. Some of them even send me pictures of crafts they have made or recipes they have used.

What’s your favourite collaboration with a brand or PR?
It is so hard to pin it down to just one collaboration. We are big fans of family experiences and have been lucky enough to work with some fantastic brands and have lots of fun at the same time. There have been different favourites depending on the stages of our family life. The man of the house loves car or holiday collaborations, the boys are particularly keen on theme parks, technology and festivals, while for me, like most mums, am happy when the rest of the family is. However, I do love going to concerts, visiting new places and experiencing new things. I am also partial to tea and fabric!

What should PRs know when contacting you?
I am a proud Northerner, so invites to events in the capital mean quite a chunk of travel! I want PRs to understand what I can offer them and their clients, and to develop long-term relationships. Things really need to be relevant to me and my readers. More and more it is about being a trusted voice. It is great to connect with people that understand what you do and see how you can work together for the benefit of their client. I like to provide unique relevant evergreen content that will meet their needs and appeal to my readers and new readers.

What do you call yourself (blogger/content creator/influencer)?
Jack of all trades! It depends on who I am talking to. So, blogger, freelance writer, content creator or that I run a website. I wear many hats, but I do not think that I fit the influencer mould or class myself as an influencer especially as I am all about communication, discussion and engagement with my readers; it is certainly a two-way relationship and I do not set out to influence them. Personally, I am thinking of myself more and more as a maker and creator.

What other blogs do you read?
I am an avid blog reader and love being part of such a wide-ranging and diverse community. I turn to blogs for pretty much everything, looking for a recipe then there is a great blog for that, planning a party, again I turn to a blog.

Jen Walshaw and Mum in the Madhouse are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 7 March 2018

Today’s Political Headlines include MI5 now investigating the Russian poisoning, the EU’s dismissal of Theresa May’s speech, Hammond’s Brexit speech and Junk food adverts to be curbed. 

MI5 treating poisoning as assassination attempt linked to Russia
The Times claims that it has been told by ‘Whitehall sources’ that the suspected poisoning of the former Russian double agent Sergei Skripal and his daughter is being treated as an assassination attempt linked to Russia by MI5. If this is found to be the case, Boris Johnson has promised that the Government ‘will respond appropriately and responsibly’ and also suggested that British dignitaries might boycott the World Cup in protest.

EU dismisses Theresa May’s speech as ‘double cherry-picking’
In an exclusive, The Guardian publishes a leaked document in which the EU dismisses Theresa May’s Brexit speech as ‘a change in tone, but not in substance’. The analysis says that the trade model proposed by May is ‘double cherry-picking’ and is unworkable, and that the speech was aimed May’s ‘domestic audience’. The paper also says that carmakers are stepping up their warnings about the impact of Brexit, while the Daily Mail reports that Ryanair’s boss has threatened to ground planes in an attempt to force a rethink of Brexit.

Hammond to give speech on Brexit and financial services
Chancellor Philip Hammond will give a speech today, telling European leaders that it is in the mutual interest of both the UK and the EU to include financial services in a free trade agreement, The Daily Telegraph says. He will warn that prices for financial services will go up without a deal. However, the Financial Times reports that Brussels and Paris will publicly rebuff May’s proposals to secure the City’s access to the EU single market.

Junk food adverts to be curbed
According to The Times, Theresa May is planning a U-turn on her obesity policy. She had ruled out restrictions on advertising and promotions of junk food, but new plans are now being drawn up by 10 Downing Street following pressure from Jeremy Hunt. A second child obesity strategy is now planned to be published later this year.

Nicola Sturgeon attacks former Children’s Minister as he refuses to stand down
The Daily Telegraph says that Nicola Sturgeon has attacked her former Children’s Minister, Mark McDonald, for refusing to step down as an MSP. McDonald has quit the SNP after an internal inquiry found that he had sent ‘inappropriate and unwanted’ messages, caused distress through ‘unwanted attention’ and abused his position of power.

Saudi crown prince starts UK visit
As the BBC reports, Saudi Arabia’s Crown Prince, Mohammed bin Salman, begins a three-day visit to the UK today, during which he will hold talks with Theresa May and have lunch with the Queen. The BBC says he ‘is seen by some as a modernising force’ but that protests are planned against Saudi Arabia’s role in the war in Yemen.

Jeremy Corbyn backs call for Wollstonecraft statue
The Guardian reports that the Labour leader Jeremy Corbyn and his deputy Tom Watson are among 40 men who have signed a letter calling for the feminist Mary Wollstonecraft to be commemorated by a statue. The letter has also been signed by Andrew Adonis and Sir Vince Cable. The paper says that Harriet Harman has welcomed the arrival of ‘Tory feminist’ MPs, claiming that this has the potential to boost the women’s rights movement.

Government calls for tighter security on smart devices
The Daily Telegraph reports the Government will announce that smart devices must have far better security features to prevent them from being used by criminals. New guidelines and a code of practice for manufacturers are to be announced today.

Vuelio Political services can keep you informed at work, no matter what area of interest you have.

Mudpie Fridays

Blogger Spotlight: Clare Minall, Mudpie Fridays

Mudpie Fridays is a new addition to the Top 10 Mummy Blog ranking. Written by Clare Minall, Mudpie Fridays features the adventures of Clare’s family featuring her two boys, Monkey and Kipper, as she strives to find a harmonious work/life balance. We spoke to Clare about the differences between mummy and dad blogs, being in the community and working productively with PRs and brands.  

What makes your blog successful?
First and foremost, hard work! If I had realised how much work goes into running a blog and associated social media following, I probably would never have started. I spend most evenings working on Mudpie Fridays in some capacity. Don’t get me wrong, if I didn’t totally love it then I wouldn’t. I am also very blessed that my husband picks up a fair amount of the slack.

Secondly, honesty on all levels. My readers know that what they see is what they get. The house may be a mess. There are days when, as much as my kids are my universe, between them they have pushed every conceivable button and all I want to do is have some time alone. By writing about the good, the bad and the downright ugly elements of parenting, I hope to connect with other parents on this emotional rollercoaster that we are on.

Why did you start your blog?
After falling pregnant easily with Monkey, second time round we really struggled. Losing several babies in-between. Mudpie Fridays gave me an element of control in a time when I was struggling to come to terms with the fact we would probably not have any more children. The miscarriages made me want to document my days with Monkey even more. It started with an online diary of our adventures and has become so much more. Including documenting my final pregnancy with Kipper.

How are mummy blogs different from dad blogs?
I love dad blogs as much as I love mummy blogs. Often reading along smiling as I imagine my husband thinking and doing similar. Yet they are different to mummy blogs. In my experience mummy blogs are a lot more emotional and empathetic. And as a result, they connect with their readers at this level. They tend to share more craft ideas, sensory play, recipe posts and emotional ramblings. We should embrace the differences between the two. After all, we are all one big parenting community that should support each other on our individual journeys.

What’s it like to be part of the mummy blogging community?
When I first discovered the community, it was like someone turning on a light. I had no idea that such a community existed and it’s still a little surreal. Being part of it is like being in a private club. Many of my non-blogger friends don’t really get why I may get excited by the reach of a social post. Or how proud you feel when someone reaches out to you to tell you that your post has helped them. Or when the brand of your dreams gets in contact about a potential collaboration. The community gets it, they live it with you. I can honestly say I have met some wonderful friends through the community. But my story is no different to many other bloggers who have made the same friendships.

Reach-the-right-influencers-with-the-Vuelio-media-database

How do you plan content with the kids?
Monkey is now almost six so he will get asked if he wants to be involved in collaborations, day trips and even holidays. Ultimately, he gets the choice. Although he’s not planning content yet he does like to have his say on little videos. He often tells me how he thinks I should take the picture too.

How do you feel about your kids growing up and reading the blog? (Are there any posts you DON’T want them reading?)
No, there is nothing in the blog that I wouldn’t want the kids to read. I have been consciously aware of this from day one. I expect as they get older they will want to be less involved. Thankfully, at almost 6 and almost 2 there are hopefully many years ahead. Yet when they hit their tweens this may start to change. I have already had the discussion with Monkey around taking photos. He decides if he wants me to take it or if he’s having a day when he doesn’t want to be in front of the camera. I have no plans to change this. By being involved early I hope they will feel an element of control around the content and love recording our family memories as much as I do.

What’s your favourite collaboration with a brand or PR?
This is a tough one! We have been fortunate enough to have some fantastic opportunities and holidays. Although if I can only choose one then it would have to be working on the Discovery Adventures with Land Rover. We were gifted a Land Rover Discovery for a weekend adventuring in Cheddar Gorge. The reason it’s my favourite is that I will never forget my husband’s sense of satisfaction driving said car and Monkey’s pure excitement about being able to see over the hedges. It was the moment my husband finally ‘got it’.

Having never visited Cheddar Gorge before, we were blown away by the scenery and had a brilliant weekend exploring the caves in the lap of luxury. We would never had done this if it wasn’t for the blog. The special memories created by time together as a family are what I hold dearest and the collaborations that mean the most.

What should PRs know when contacting you?
I much prefer to work in partnership for a common goal rather than a relationship of provider/supplier. I would like the PR to have read my blog and understand a bit of what we are about. I have worked with some wonderfully professional PRs who genuinely care about the boys. For me it’s also about the relationship. As well as the blog I also work in the corporate world, as a strategic account manager in the finance sector. My job is all about helping small businesses reach their goals. With my skill set I can help the PR companies meet theirs.

What do you call yourself (blogger/content creator/influencer)?
Micro Influencer because that’s what we do. We create content which ultimately is aimed at influencing the reader in one way or another. Predominately looking for an emotional response or physical response to a blog post or social media message. That response is either to ‘feel’ or ‘do’ something. Something that is likely already in mind when writing the content.

What other blogs do you read?
There are so many that I read now it’s hard to pick only a couple. I couldn’t tell you the last time I read a fiction book! My favourites have got to be Laura at Five Little Doves, her posts quite often move me to tears! Laura at Dear Bear and Beany, whose girls are a similar age to my boys. Having always wanted a little girl I love to read about their adventures and draw similarities between our kids. And in case that sounds a little stalker-ish we are good friends too! Finally, Bridget at Bridie By The Sea, based in Brighton; she is an inspiration to all who want to embark on a new career!

Clare Minall and Mudpie Fridays are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Amanda Coleman

Blogger Spotlight: Amanda Coleman, Amandacomms’s Blog

Amanda Coleman is the author of Amandacomms’s Blog, which was recently ranked one of the top 10 UK PR blogs. Amanda is the head of corporate communication at Greater Manchester Police and uses her blog to talk about communications across all types of businesses and organisations. She also provides a unique perspective on the public sector.

We spoke to Amanda about the changes she’s experienced in the PR industry, advice she’d give for people looking to work in comms and the PR/influencer relationship.

What makes your blog successful?
I am not sure but I am pleased that people enjoy what I write and I love getting feedback on my thoughts.

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
Writing a blog has been an eye-opening experience. Bloggers come in all shapes and sizes and it is vital that those in PR and communication recognise the impact they can have on brands and reputation. We need to take a new look at communication.

What’s the biggest issue facing PR today?
Demonstrating results that will breed credibility within businesses or industry.

What are the biggest changes to the PR industry you’ve seen over your career?
The biggest change over more than 20 years is the ability for anyone to become their own publisher. The technology developments have brought big opportunities as well as many risks.

Will print die out altogether?
No, if it was going to then it would have done by now. It has a place at the moment.

What’s the best social platform?
I like many of them as they do different things. Twitter is the way I get breaking news and signposts to interesting things, Facebook is for personal updates with close friends, Instagram brings visual updates, Pinterest provides a way to corral information and LinkedIn is all about professional updates. I use them all for different reasons.

What’s better, agency or in-house?
I would say in-house as that is where I am at the moment. It provides an opportunity to get into the DNA of an organisation.

What advice would you give someone looking to work in comms?
Get as much work experience as you can to make sure it is what you want to do. The reality may be different to your idealised view of the role. But despite that, it is a great profession for someone with creativity, drive and commitment.

What’s your favourite PR campaign from the last year?
Looking at campaigns is a very narrow view of PR I think there are many organisations that have been producing results through communication including London Fire Brigade who have had a challenging year.

What other blogs do you read?
I tried to read as much as I can from many people including Stephen Waddington, Sarah Hall and others in the Top Ten. But I also try to find new things through Twitter.

Amanda Coleman and Amandacomms’s Blog are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.

AI robot

Artificial Intelligence making PR smarter

The CIPR artificial intelligence (AI) panel has published an initial list of 95 tools that are helping to make PRs work smarter. Is anything missing?

The AI panel was founded in February to explore the impact of AI on public relations and the wider business community. Stephen Waddington, chief engagement office at Ketchum, is on the panel and said: ‘The conversation around the impact of #AIinPR on culture and society is getting louder. The new CIPR panel will aim to characterise its impact on public relations practice, workforce and conversation in the public sphere.’

The full AI panel is made up of 12 leading PR experts from a variety of backgrounds and is tasked with three projects in 2018:

  1. A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently
  2. A skills framework that will seek to estimate the likely impact of artificial intelligence on the public relations workforce. It will aim to produce a paper for the World PR Forum in April
  3. A literature and content review to explore the impact of artificial intelligence on the public sphere. This project will aim to produce a discussion paper for practitioners

The first project has created the initial list of 95 tools, but the CIPR believes there are plenty missing and is calling for submissions to be made through the website.

If you can think of a digital tool that can help PRs work smarter, take a minute to complete the short form here

The list is broken down into 22 broad categories, including those that Vuelio clients will be familiar with – media monitoring, media distribution, campaign management, stakeholder identification and management, and media relations workflow platforms – as well as platforms that manage audio content, written content and utilities like WeTransfer and Open Library.

The full list is likely to reveal new resources for even the most tech-savvy PRs, and includes hidden gems like PNG Mart, a library of images with transparent backgrounds; Readable.io, which helps make writing more readable; and GoAnimate, which allows anyone to create professional animated videos.

The AI panel is aiming to complete a full list of 150 tools for all PR professionals to easily access by April.

The next step will be benchmarking these tools against the skills and competences for public relations set out in the Global Alliance competency framework. Waddington said: ‘The overall goal is to start a meaningful conversation about the impact of tech on practice’.

For more information about the project, visit the CIPR website.

Today’s Political Headlines – 6 March 2018

Today’s Political Headlines include the former Russian spy crisis, EU adviser upsetting May’s free trade plans, the EU/USA trade wars and the country on a diet. 

Former Russian spy collapses in Salisbury following contact with unnamed substance
The BBC reports that Russia claims to have ‘no information’ about what could have caused Sergei Skripal and an unnamed woman to collapse in Salisbury yesterday, following contact with an unnamed substance. Skripal was a former Russian spy, who had been convicted of passing secrets to MI6 and was sent to the UK as part of a prisoner swap. The widow of Alexander Litvinenko, poisoned in London in 2006, said the incident felt like ‘déjà vu’.

EU adviser strikes blow against May’s free trade deal plans
The Guardian says that Stefaan de Rynck, adviser to the EU’s chief Brexit negotiator Michel Barnier, struck a blow against Theresa May’s ‘chances of securing a deep free-trade deal with the EU’ last night, criticising her proposed mutual recognition of standards. The paper also reports that the Irish Taoiseach has dismissed Theresa May’s suggestion that the US-Canada border could be a model for the UK-Ireland border after Brexit.

EU prepares for trade war with the USA and UK-USA air talks are cut short
The Times reports that the European Union is ‘gearing up’ for a trade war with the USA, following President Trump’s decision to impose high tariffs on imported steel and aluminium, and threats towards car imports. Products to be targeted by the EU in retaliation include Harley-Davidson motorcycles, bourbon whiskey and Levi jeans, with the French President, Emmanuel Macron, saying the EU should react ‘quickly’ and ‘in a proportionate manner’. Meanwhile, the Financial Times claims that talks between the UK and the USA over a post-Brexit ‘Open Skies’ agreement have been cut short after the UK was offered a worse deal.

Local authorities and developers deny responsibility for the housing crisis
Following Theresa May’s announcement of a shake-up of planning rules yesterday, the Financial Times reports that local authorities and developers have denied that they are to blame for the housing crisis. The Guardian adds that the Government has yet to enact its pledge in the autumn budget to give councils more powers to crack down on empty homes.

Public Health England recommends calorie cut for processed foods
The Financial Times reports that Public Health England has recommended the calorie content of processed foods is cut by 20% by 2024 and extended the remit of a campaign against childhood obesity beyond sugar. The body estimates that reaching the target will prevent 35,000 premature deaths and save £9bn in health and care costs over 25 years.

Jobs or services would have to be cut to fund public sector pay rise
New analysis by the Centre for Labour and Social Studies (Class) published in The Guardian, reveals that the Government cannot fund a 1% pay increase for public sector workers without cutting jobs or public services. The report, commissioned by the PCS union, casts doubt on the Government’s claim to have lifted the public sector pay cap.

Justice Secretary targets violence and gangs in jails
The BBC reports that Justice Secretary David Gauke is to unveil measures to clamp down on violence and smuggling drugs, phones and weapons in prisons. Gauke will promise to ‘remove the influence of gangs’, so that prisons can become ‘places of hope not despair’.

Safeguarding incidents reported to Charity Commission include claims of child sex abuse
International Development Secretary Penny Mordaunt has said that 26 charities have come forward to report safeguarding cases, including claims of sexual abuse of children and rape, The Guardian reports. Seven groups reported incidents that occurred in the last financial year and reports of serious incidents across all charities have doubled in the last month.

Vuelio Political services are available on a bespoke basis.

Do you find collaborations and ad disclosure confusing?

Blogging collaborations and advertisement disclosure is a huge topic in the influencer industry, with many still confused about best practice and how to get it right. With penalties for getting it wrong, now is the time to refresh or learn best practice for all digital collaborations.

The rise of social media advertising, influencer marketing and ease of self-publishing, has led the Internet Advertising Bureau (IAB) to release refreshed guidelines to help all those in digital advertising understand their responsibilities for online advertising.

The guidelines cover three main areas of content and native advertising: brand-owned advertising; publisher hosted and/or made content (either advertiser controlled or joint advertiser/publisher controlled); and native distribution ad units (formatted ads that are populated with different types of content across the web).

The guidelines do not set out the rules, but help individuals and organisations comply with the CAP Code, which is enforced by the ASA.

The IAB has created a flow chart to help everyone understand if disclosure is needed:

Flowchart

The key guidelines are all about making advertising clear and obvious to consumers:

  • Provide consumers with visual cues, or verbal brand mentions in audio formats, so consumers immediately know that they’re engaging with marketing content
  • Brand logos and design features (such as fonts or shading) should be used for native ad units that clearly distinguish them from surrounding editorial content
  • Use a clear, up front label and/or verbal descriptor (as appropriate) to show there’s a commercial arrangement in place and identify the content as marketing (One option where space is limited (e.g. in social media) is the label #ad)
  • Take visibility into account and design disclosures so that they are clear and prominent in different formats and devices (e.g. on mobile and in-app as well as desktop)
  • Ensure the content of the advertising adheres to the CAP Code and all other relevant legislation

When paying for content and adverts, no brand should be trying to hide the true nature of the relationship. Sneaky advertising creates a reputation of distrust among consumers, which in turn leads to confusion and misinterpretations of the influencer industry – and also punishes earned media from hardworking PRs.

Christie Dennehy-Neil, Senior Public Policy Manager at the IAB, said: ‘Transparency is vital, not just because it’s required by the advertising rules, but because it is key to audience trust, which is so important for brands and anyone they partner with to create or publish advertising content.’

The IAB’s guidelines, therefore, not only allow everyone to follow the proper legal requirements, but also help improve the industry for all stakeholders, including the brands and businesses that advertise.

You can download the full guidelines here.

Politics on Sunday – 4 March 2018

This Sunday, the political shows offered up guests from across the political spectrum including the Prime Minister, First Minister of Scotland and the leader of the Lib Dems.

Theresa May was the headline guest on Sunday, with her appearance on Mar. The Prime Minister was, of course, speaking about the Brexit speech she gave on Friday where she was ‘being straight with people’.

The biggest point of note from the interview was May making clear that the UK will not be asking for ‘passporting’ rights in the Brexit negotiations, with May preferring to negotiate access to the EU’s financial services market in a new trade deal. Her reason for this is that the City of London is too important to be at the table without any say in the rules.

The rest of the Prime Minister’s appearance on the show was made up of her defending her speech and attempts at sending messages to Brussels with her ambitious and practical Brexit proposals. May also said that all sides in the negotiations are working for there to be no hard border between Northern Ireland and the Republic of Ireland.

The discussion around the Irish border did not stop there, with the Deputy Prime Minister of Ireland, Simon Coveney, making an appearance (Coveney also holds the positions of Minister for Foreign Affairs and Trade, and Deputy Leader of Fine Gael). Coveney said he was ‘not sure’ whether the EU would support the UK’s plan for the Irish border. He feels that the EU would want to protect the integrity of the EU single market, Coveney said the idea put forward by May was a good way to start the discussion but by no means would it be a solution.

Lord Mandelson and Iain Duncan Smith also appeared on The Andrew Marr Show, in a blast from the past, both giving their take on Brexit. Mandelson pointed out that the UK is targeting the US for a free trade deal but Donald Trump has recently said free trade deals are ‘stupid’. Duncan Smith made the point that big is not always best when it comes to trade, referencing the UK’s financial services.

Robert Peston had his own high-profile guests with the First Minister of Scotland, Nicola Sturgeon, and leader of the Liberal Democrats, Vince Cable. Sturgeon saw May’s speech as more of a concession that the UK will be worse off after Brexit. Vince Cable said it is possible that the Lib Dems could be involved in a new centre party being formed. Cable rejected tribalism and said that he knows of both Conservative and Labour MPs who are very unhappy at the moment.

John McDonnell appeared on Sunday with Niall Paterson and said Tom Watson should think about his relationship with Max Mosley. He said that although Watson said he was of the opinion Mosely had changed his views from years ago, it appears he has not.

Check out the dedicated Canvas of political coverage by clicking here or on the image below.

You can make your own canvas for any type of story, campaign or coverage.

politics on sunday

Time's Up

Time’s Up for PR

At last night’s Oscars, #MeToo and Time’s Up were both recognised; host Jimmy Kimmel highlighted the movements in his opening; and Frances McDormand used her acceptance speech to urge every nominated woman to stand, drawing attention to successful women that STILL need the industry’s support.

McDormand also used her speech to promote ‘inclusion riders’ – but what are these and how can the PR industry use them?

An inclusion rider is a clause in an actor’s contract that insists on 50% diversity in the film’s cast and crew. Backstage, McDormand said that ‘trends’ were not good enough – whether it’s African Americans ‘trending’ or women ‘trending’, it misses the point. The industry doesn’t need trends, the industry needs real change that lasts.

Sexual harassment in PR
The PR industry was last week rocked by the sexual harassment survey from PRWeek, the PRCA and Women in PR, which revealed that one in six women in PR has been sexually assaulted at work, and a quarter said they had experienced sexual harassment.

This is disgusting.

In nearly 45% of the sexual harassment incidents, the offending behaviour was from a line manager or senior member of staff. No one should ever be made to feel unsafe, uncomfortable or lesser in any way at work, and no one deserves their place in management if they abuse it.

The industry is making moves to improve diversity – the PRCA includes it as a feature in their audits, the sexual harassment survey was commissioned by three leading PR groups and the Taylor Bennett Foundation is growing after recently celebrating its tenth anniversary. But it’s not enough – more needs to be done.

Do we need an inclusion rider?
In PR in the UK, 67% of PR professionals are female but a recent study showed that just three years into their careers, women are already earning £10,000 less than men at the same point – and for the most experienced in-house practitioners, this number becomes £75,000.

More diversity doesn’t mean more women in the company or more female faces in the industry, it means more encouragement, support and opportunities for women to rise to the top. It means women at every level, in every department, making all types of decisions. More women in senior roles make “boys’ clubs” harder to exist and start a change in the PR industry that is long overdue.

Ethnic diversity is also struggling in the industry. White people make up 91% of the industry – though this figure is changing with future generations, dropping to 79% among 18-24 year olds. FuturePRoof has pointed out that while 13% of the population is from BME or mixed background (suggesting the PR figures are not too awful), 58% of PR businesses are based in London and 40% of London’s population is BME or mixed background.

An inclusion rider for the PR industry should not just focus on increasing broad numbers but on encouraging people from all backgrounds, genders, cultures and races to have the same opportunities as the homogenous mass.

The ironic thing about privilege is that if you have it, you rarely notice it. You may see women or colleagues from BME or mixed backgrounds in your office and think that’s enough. But do they have the same opportunities to advance as you? Are they being paid the same for the same work as you? Are they woefully lacking among the senior management team and board meetings?

Well time’s up. Enough. No more.

Don’t put it on the agenda, don’t wait until International Women’s Day this Thursday to make a ‘statement’, don’t schedule a meeting for tomorrow. Start today. Start now. Make the changes we need, and make PR the amazing industry it deserves to be.

Today’s Political Headlines – 5 March 2018

Today’s Political Headlines include May’s speech on planning policy, May’s criticism of Trump over the steel tariff plans, higher tax for baby boomers and legal action over immigration data blocks. 

May to give speech on planning policy today
As the BBC reports, Theresa May is due to give a speech on housing today. She will warn firms that are slow to build new homes that they could be refused planning permission in the future and criticise bonuses ‘based not on the number of homes they build but on their profits or share price’. Writing in The Daily Telegraph, May argues that ‘England needs more homes’ but promises ‘extra protection for Green Belt land’, environmental protections, and ‘a stronger emphasis on good design’.

May criticises Trump over steel tariff plans
In a phone call yesterday, Theresa May criticised President Trump for his plans for tariffs on steel and aluminium imports and after he threatened taxes on EU-made cars, The Times says. A spokesperson told the paper that the Prime Minister said that ‘multilateral action was the only way to resolve the problem of global overcapacity in all parties’ interests’.

Willetts to argue for higher taxes on baby boomers
David Willetts, the former Conservative minister and the Chair of the Resolution Foundation, will use a speech today to argue that the Government needs to target the wealth of baby boomers, through capital or property taxes, according to The Guardian. The paper also reports that the Institute for Public Policy Research has said that income tax bands could be scrapped without costing the Government and giving average earners as much as £1,100.

Legal action over Home Office plans to block access to immigration data
Two organisations are to challenge plans by the Home Office to deny millions of people access to the immigration data held on them in court, The Guardian says. The Open Rights Group (which campaigns on data privacy) and the3million (which represents EU citizens in the UK) argue that a clause in the Data Protection Bill breaches EU law.

EU to offer UK a Canada-style trade deal, as Tory customs union rebels back down
The Daily Telegraph claims the EU is to offer the UK a Canada-style trade deal this week, with only a short section on customs and services (and potentially no mention of financial services). The Sun says Conservative rebels are to back down on their threat to vote to keep the UK in a customs union, following Theresa May’s vow to keep the UK aligned in key industries. As the BBC reports, a Sinn Féin delegation is to meet EU chief negotiator Michel Barnier today, with the DUP meeting him tomorrow.

Five-sixths of employers fail to submit gender pay gap data
Just one sixth of employers with 250 or more staff have submitted gender pay gap data to the Government, with just a month before the deadline, according to the Financial Times. The Government expects about 9,000 employers to be captured by the regulations, but the paper’s calculations suggest that 13,500 could be affected. Only 1,442 have reported.

Government did not pursue opportunity to retrieve £364m from Carillion
The Guardian reports that the Government was aware of a plan that could have retrieved more than £360m from Carillion, limiting the cost to taxpayers and sparing cuts to pensions, but it did not encourage the firm to pursue it. The plan, presented by EY in December, would have broken the firm up, selling the profitable parts and liquidating the rest.

Team Sky ‘crossed an ethical line’, committee finds
A report by the House of Commons Digital, Culture, Media and Sport Committee has concluded that Team Sky ‘crossed an ethical line’ by using drugs permitted by anti-doping rules to enhance performance, instead of just for medical purposes, the BBC reports. Team Sky says that it ‘strongly refutes’ the claims in the report.

Vuelio Political services are available to you.

Shouldn't have missed

5 Things You Shouldn’t Have Missed – 2 March 2018

This week’s five things includes the sexual harassment survey from PRWeek, the cancellation of Leveson II, Max Mosley’s bad week, Comcast’s attempt to oust the Murdochs and TWO national newspaper editors departing.

And there’s a sneaky sixth for all you PR fans out there.

1. Time’s Up

Time's Up

A survey from PRWeek, the PRCA and Women in PR has made for grim reading this week, after it was revealed that a quarter of women in the industry had faced harassment in the last year and one in six had been sexually assaulted. The shocking report also revealed that in nearly 45% of sexual harassment cases, it was a line manager or senior person within the organisation that carried out the offending behaviour, and in over two thirds of all incidents, the organisation took no action.

Bibi Hilton, president of Women in PR said: ‘We need employers to review policies and ensure there is a clear course of action for cases of sexual harassment: to train and empower men and women across their organisations in how to report and respond to cases, and to put in place clear codes of conduct for relationships between PROs, clients, journalists and influencers. Above all we need to drive real behaviour change. Failing to act is not acceptable.’

 

2. Leveson II cancelled

Matt Hancock

Matt Hancock, the secretary of state for digital, culture, media and sport has officially closed the Leveson inquiry, quashing the hopes of some that the second part would be enacted. Hancock, speaking for the Government, believes the first part of the Inquiry was sufficient in bringing criminal convictions against wrongdoers and creating change within the newspaper industry due to the creation of IPSO (and to a lesser extent IMPRESS).

This a huge win for the press, as the Government has effectively endorsed the none state-backed regulator IPSO, and Hancock even revealed he is going to repeal Section 40 – a controversial piece of legislation that would have seen publishers pay legal fees for accusers in court cases, win or lose. For those that feel they have been victims of press intrusion and corruption, this is disappointing – but with the Government currently waging a publicity war over Brexit, having good relations with the press is a must.

 

3. Max Mosley’s bad week

Only partially related to the above, Max Mosley is having a bad week as he continues his war against the press, and they continue their war against him. Evidence of a racist leaflet Mosley published on behalf of Walter Hesketh (who was running in a by-election for Mosley’s father Oswald Mosley’s Union Movement) was found by the Daily Mail in archives in Manchester. The disputed leaflet reads ‘colour immigration threatens your children’s health’. The story led to this excruciating interview with Channel 4’s Cathy Newman:

Over the rest of the week, the Mail continued its attack on Mosley, discussing right wing links he allegedly had in the past – inadvertently drawing attention to the paper’s own right-wing links from the past.

The row is ongoing, with some members of IMPRESS – which is funded indirectly by Mosley through two charities – saying the revelations have made them reconsider their membership, as the Press Gazette reports.

 

4. Comcast aims to ruin Murdoch family fun

21st Century Fox

Completely unrelated to any of the above, the Murdoch family’s control over their share of the UK media landscape came under threat this week. Giant US corporation Comcast, stomped all over 21st Century Fox’s bid to take over the entirety of Sky, with their own, significantly higher, bid. The Murdochs have been attempting to secure Sky since 2016, but have hit multiple snags including the CMA’s uneasiness at the level of control over the UK media it would give them and the recent takeover of Fox by Disney.

Comcast’s bid may be favourable to the regulators, and a UK Government keen to be seen as open for business post-Brexit, but the Murdoch tradition in UK media is strong so it really could go either way.

 

5. Two National Newspaper editors quit

Express and Star

In a shock announcement, two national newspaper editors quit their roles this week, after their papers were acquired by Trinity Mirror. Dawn Neesom, the longest-serving female national newspaper editor (after 15 years in charge) has left her role of editor of the Daily Star to pursue a career as a freelance writer and broadcaster. Hugh Whittow has also left his role of editor of the Daily Express.

The moves led to a raft of changes at the papers, with senior Mirror staff now at the helm of each paper. How this will affect the political independence of each paper remains to be seen, but Mirror CEO Simon Fox remains adamant that his papers will stay on their respective political paths.

 

6. A sneaky sixth – Top 10 PR Blogs

Where do you go to read the best PR and communications content (other than Vuelio, of course)? If you don’t read them already, check out these leading blogs.

Today’s Political Headlines – 2 March 2018

Today’s Political Headlines include May’s five tests, the end of Leveson II, Gove’s warning and MI5 agents committing crimes. 

May to set out ‘five tests’ for Brexit deal in speech
Theresa May will give a speech today, in which she will set out five ‘tests’ for a deal between the UK and the EU, as the BBC reports. The Times adds that the Prime Minister has been forced to drop a pledge to make a ‘binding commitment’ to mirror EU rules in some sectors and will instead offer ‘strong commitments’. The pledge had been supported by Greg Clark and Philip Hammond, but opposed by David Davis, Boris Johnson and Michael Gove.

Government cancels Leveson II
The Leveson inquiry was formally closed yesterday, after ministers decided not to proceed with the second part – read more here. The Government will also seek to repeal Section 40 of the Crime and Courts Act, which would have imposed ‘draconian fines’ on publishers who didn’t join a state-recognised press regulator. Campaigners for reform of the press criticised the decision, saying that victims of phone-hacking had been let down.

Gove warns water industry over high pay and dividends
The Financial Times says that the Environment, Food and Rural Affairs Secretary Michael Gove has continued his criticism of the water industry. In a speech to industry executives, he attacked high pay, dividends and tax avoidance and warned that unless companies take action, pressure for renationalisation would grow.

MI5 agents can commit crimes, May admits
According to the Daily Mail, Theresa May admitted for the first time that MI5 agents could commit crimes in the UK, saying that the Investigatory Powers Commissioner oversees ‘security service agents’ participation in criminality’. The commissioner, Lord Justice Fulford, welcomed the decision to ‘make public my oversight of this sensitive area of work.’

GDPR hotline faces criticism
A Government hotline set up to advise small businesses on GDPR, the new data protection rules coming into effect in May, is criticised in The Sun. Callers are having to wait for up to half an hour, and officials have urged businesses not to use the line. Instead, they have been advised to use the Information Commissioner’s Office’s website or speak to industry groups.

Conservative Vice-Chair for Women calls for debate on lowering abortion limit
Maria Caulfield, the Conservative Party’s Vice-Chair for Women, has called for a national debate on lowering the 24-week abortion limit according to The Daily Telegraph. She highlighted studies that show that 50% of babies born at 22 weeks survive and said ‘The 24-week limit was introduced at a time when babies were really not viable at 24 weeks. Now babies who are born premature grow up to live long, healthy lives like the rest of us.’

Just one conviction for ‘double voting’ in 2017
The BBC reports that despite there being hundreds of complaints about ‘double voting’ in the 2017 general election, just one conviction has resulted. The Electoral Commission received over 1,000 e-mails about ‘double voting’ and 60 letters from 47 MPs, but just five investigations took place.

Livingstone suspended from Labour and Lansman runs for General Secretary
The Daily Mirror reports that outgoing Labour General Secretary Iain McNicol has made use of a rare power to indefinitely suspend the former Mayor of London Ken Livingstone from the Labour party for alleged anti-semitism. The paper also reports that Jon Lansman, the founder of Momentum, has confirmed that he will be running to succeed McNicol.

Find out how Vuelio Political services can help you.

commenting decline

Why does nobody comment on my blog?

In this digital age where social media engagement decides what’s hot or not, and likes, emojis and retweets are the new way of expressing yourself, we look at the decline of commenting on blogs and what it means for you.

In the early days of blogging, and even as recently as a few years ago, blog posts received a lot of comments, and communities were created on the blogs themselves. There were link-ups and Follow Friday (#ff), which allowed a growing community of bloggers to not only drive traffic to their websites but also make connections with fellow bloggers covering the same topics. The higher the comments on a post, the more influential the post became, promoting the blog itself.

In recent years, although many blogs continue to use linkys and community sharing, there has been a strong increase in the use of social media to promote blogs. This has caused a notable decrease in the comments that bloggers receive on their individual blog posts.

Becky Wiggins, author of English Mum, says: ‘As my blog became more popular, I really enjoyed receiving comments from my readers and loved it when they chatted in my comments section. With the rise of social media, the days of receiving 50 plus comments are now gone.’

As it is for digital news sites, social media is now responsible for a much larger portion of a blog’s audience, with the audience interaction more heavily based on likes, retweets and pins. These often outnumber the comments that would have been left on a single blog post, but commenting still exists – it’s now on social.

Navaz Batliwalla

Navaz Batliwalla of Disneyrollergirl [pictured], another long-running blog, agrees that although comments on blogs have decreased, in her experience they have migrated to social media, which is an easier platform for commenters: ‘Like most bloggers, I will also share my latest post on Facebook, Twitter and Instagram and quite often someone will tweet their comment rather than commenting on the blog. They’re still commenting, just in a faster interface.’

As the lives of younger generations are now dominated by social media, promoting blog posts through tweets, pins and Instagram posts is an effective way of reaching new people and expanding an audience. Nowadays, almost everyone has at least one form of social media, which makes it much easier for non-bloggers to interact with blog content.

This change has meant that bloggers now share everything from their blog on at least one social media channel. Wiggins explains how her approach to interacting with her audience has shifted since the rise of social media: ‘I feel that I get a similar sense of community from talking to my readers on Facebook or Twitter. I confess, I’m also guilty of not commenting on blogs any more but will often RT a post I liked on Twitter.’

It’s clear that although bloggers may have enjoyed receiving comments and interacting with followers on the original blog post, most have adapted and now use social media to maintain these relationships with their audience. Wiggins mentions Facebook and Twitter, but for a lot of bloggers, there is often one social media platform on which they have the biggest following.

Batliwalla explains how important it is to prioritise a platform: ‘It makes sense to spend time where the most engagement is and right now, that’s on social media. If you have a strong community on Instagram, you are going to spend most of the time engaging with followers there.’

Instagram has been one of the fastest growing social sharing platforms, reaching eight hundred million users in September 2017. As a photo sharing tool, it proves most popular for bloggers who cover visually appealing content, which are often lifestyle subjects such as food, fashion, beauty and travel. There are many features, including the comments and likes, which allow bloggers and their audiences to interact. But it is another feature that is perhaps a factor behind its popularity with the blogging community.

For professional bloggers, who need to make money through their blogs, Instagram’s ‘Paid Partnership’ feature is a big hit. And this has created its own niche communities, as Batliwalla explains: ‘As Instagram has become the main platform for monetising, we’re also seeing bloggers forming comment pods to increase the engagement on each other’s accounts to beat the algorithms.’

The blogging communities in the comment sections may be gone, but comment pods are a reminder that bloggers can still support each other when sharing a new post. In this instance, comment pods are formed by Instagrammers or bloggers who share content around similar topic; they will share a link to their most recent post and then the fellow users will follow the link, like and comment on the post. This is believed to promote the post within Instagram’s algorithm.

Instagram stats

Bloggers are divided on the rise of social media. On one hand, there are bloggers who are happy with engagement being spread across several platforms. Batliwalla explains the positives in relation to Disneyrollergirl: ‘Even if there are fewer comments on the blog post itself, the level of engagement from Disneyrollergirl followers (clicks on links, social media comments/likes) is the same if not higher than ever.’

Wiggins, on the other hand, has experienced some frustrations with the impact that social media is beginning to have on bloggers: ‘I do sometimes feel that I’m judged by brands for not having a huge amount of Instagram followers, and I often find myself explaining that my blog is my main outlet. I have a loyal following, and get frustrated when Instagram followers are ranked over unique visitors.’

While some bloggers have adapted their style of blogging to include social media, creating more image or video heavy posts and content that is easier to interact with on a social platform, those that include a large amount of written content or who cover less Insta-friendly topics, may struggle to create social content that acts as an extension of their blog.

Those with an existing loyal following can continue growing their community on social media. But without a strong presence on social platforms, it seems that in an attention-economy, it will become increasingly difficult for bloggers to gain new followers.

Do you miss comments on blogs? Let us know, leave a comment below!

Matt Hancock

Leveson inquiry closes: no part II

The sequel to the Leveson Inquiry has been cancelled by Matt Hancock, the secretary of state for digital, culture, media and sport.

Hancock made an announcement to the house which explained he would be ‘formally closing the Inquiry’.

In the speech, Hancock praises the first part of the Inquiry: ‘The Leveson Inquiry was a diligent and thorough examination of the culture, practices and ethics of our press in response to illegal and improper press intrusion.

‘There were far too many cases of terrible behaviour and having met some of the victims, I understand the impact this had.’

He outlines how it heard from over 300 witnesses, led to 40 convictions and created two regulators: IPSO and IMPRESS. Hancock explains that IPSO regulates 95% of national newspapers by circulation and that it ‘largely complied’ with Leveson’s recommendations.

Hancock’s endorsement of IPSO in this speech will be a relief of the newspaper industry that has feared being forced to join the state-back regulator IMPRESS.

Hancock said there were improvements to IPSO and that he ‘hopes’ there are more to come.

Hancock suggests the second part of the Inquiry is no longer valid as the industry has changed dramatically – he cites figures that circulations have fallen by about 30% since the conclusion of Leveson part I; that for every £100 lost in print revenue in 2015, publishers made just £3 in digital; and how more than 200 local newspapers have closed since 2015.

He explains that ‘Sir Brian [Leveson] agrees that the Inquiry should not proceed on the current terms of reference but believes that it should continue in an amended form’.

What that form is has not been explained.

The other major feature of Hancock’s speech was the repeal of Section 40 of the Crime and Courts Act 2013, which would have meant that papers would have to cover BOTH sides of court cases against them, no matter what the outcome was.

While this speech is likely to be met warmly by the press industry, no everyone is happy. Hacked Off, the ‘campaign for victims of press abuse’ has tweeted: ‘The Gov has just announced that they are formally closing the 2nd half of the Leveson Inquiry.  It has chosen to turn a blind eye to press and police corruption at the demand of corporate press owners. Victims have been disgracefully betrayed.’

While no decision pleases everyone, Hancock detailed the public consultation (which had 174,000 respondents) and clearly believes this decision is in line with public consensus. The move means the struggling press industry doesn’t have to worry about Government regulation, but in some sections of society, disappointment at the status quo will continue to be against them.

Today’s Political Headlines – 1 March 2018

Today’s Political Headlines include Davis ‘standing up’ to the EU, John Major’s speech, no deal harming the car industry and calls for more spending on the armed forces. 

Davis stands up to Brussels pressure over Northern Ireland
Brexit Secretary David Davis has said that the UK will not pay the Brexit divorce bill, unless the EU backs down on its attempts to keep Northern Ireland subject to its rules, The Times reports. The Guardian says that Theresa May is under pressure to explain how she will avoid a hard Irish border in her speech on Friday, but that she has conceded that EU citizens who move to the UK during the transition period will be able to stay permanently. In The Daily Telegraph, Ruth Davidson criticises Boris Johnson’s ‘casual disregard’ over the Irish border, but says that Theresa May will use her speech to make clear ‘what is achievable and what is fantasy’. The BBC adds that May is to meet European Council President Donald Tusk today.

John Major calls for MPs to have a free vote on the Brexit deal
As the BBC reports, Sir John Major said, in a speech to the Creative Industries Federation, that MPs should have a free vote on the Brexit deal with the option to hold a referendum. Eurosceptic backbencher Jacob Rees-Mogg said that Major was ‘getting it wrong again.’

No deal Brexit would harm car industry, report says
A report by the Business, Energy and Industrial Strategy Committee warns that failing to strike a deal on Brexit would put ‘hundreds of thousands’ of jobs at risk, the BBC says. If trade barriers are erected after Brexit, the sector could be cost £4.5bn in lost exports. However, Toyota has pledged to build the next-generation Auris in the UK despite Brexit, the Financial Times reports.

General says the UK needs to spend more on the armed forces
General Sir Gordon Messenger, vice-chief of the defence staff, has told The Times that the UK needs to spend more on the armed forces, or it would risk defeat to Russia or North Korea. He also stressed the importance of the information war and the use of data.

Boris Johnson could be investigated over garden bridge
The Guardian claims that Boris Johnson could be investigated for misconduct in public office according to a senior lawyer, if it is shown that pressure from him during his tenure as Mayor of London led to the loss of £40m on the abandoned garden bridge project. He will be questioned by a London Assembly committee today.

Osborne’s austerity target met, two years late
The Financial Times reveals that the UK has eliminated the deficit on its day-to-day budget, two years after the target set by George Osborne in 2010. Paul Johnson of the Institute for Fiscal Studies described the news as ‘quite an achievement’, but said that it had ‘come at the cost of an unprecedented squeeze in public spending’.

Libor grants under review
In an exclusive, The Sun says that the Treasury is reviewing all Libor charity cash grants, after ministers raided hundreds of millions for their own budgets. The review started last autumn, after concerns were raised by the National Audit Office. The Public Accounts Committee has promised to question officials over the revelations.

Liz Truss: Middle class professionals put up barriers to stop others joining them~
The Chief Secretary to the Treasury, Liz Truss, has accused middle class professionals, such as doctors, lawyers and teachers, of being a ‘blob’ which is ‘constantly lobbying to put barriers up to prevent new people joining them’, according to the Daily Mail. She suggested that ‘professional regulations can be a damaging restraint on trade’ and praised free schools where ‘teachers don’t have to have traditional training’.

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Trinity and Northern and Shell

All change at the Daily Express and Daily Star

The editors of the Daily Express and Daily Star have resigned, following Trinity Mirror’s acquisition of the titles. Dawn Neesom, the longest-serving female national newspaper editor, has left her role as editor of the Daily Star and Hugh Whittow has left his role as editor of the Daily Express.

The Press Gazette reports that Hugh Whittow is retiring and Dawn Neesom will pursue a freelance writing and broadcast career.

While Simon Fox, chief executive of Trinity Mirror, promised the papers would remain independent in terms of their political leanings – ‘The Daily Express is not going to become left-wing and the Mirror is not going to become right-wing’ – the departures have caused a string of changes across the publisher’s portfolio:

  • Gary Jones, editor of the Sunday Mirror and Sunday People has been appointed editor-in-chief of the Daily Express
  • Alison Phillips, former editor of the New Day newspaper, has been appointed editor of the Daily Mirror
  • Jon Clark, associate editor of the Daily Mirror, has been appointed editor-in-chief of the Daily Star
  • Caroline Waterston, deputy editor of the Sunday Mirror and Sunday People, has been appointed deputy editor-in-chief of the Express and Star titles

How these changes affect the editorial output of the papers remains to be seen, but Fox is still promising editorial independence and has said both acquisitions ‘have the freedom to operate accordingly’.

All editorial changes are verified and kept up-to-date in the Vuelio Media Database