Grasshopper

Blogger Spotlight: Becky Moore, Global Grasshopper

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Becky Moore is the owner of Global Grasshopper, a leading travel blog with a small team of writers and photographers. Covering the hottest destinations, coolest hotels and advice for all travellers, Global Grasshopper has created a huge dedicated audience who love the stunning visuals and insider tips.

We spoke to Becky about conquering the world (in travel blogging terms), beautiful holidays and working with brands.

What makes your blog unique?
We try to steer away from writing about all the major tourist resorts and focus on the world’s most beautiful, unique and under-the-radar places instead. We also strive to create our posts with a lot of care and love, using only very high-quality photography and video footage (produced by our team’s professional videographer Gary Nunn).

What’s your biggest aim with the blog?
To continue making content that people want to read and watch and to maintain and increase our rankings in Google. We have a very popular category of the most beautiful places to visit in each country, which we always get great feedback on! And although we already feature the most popular travel destinations, I’d eventually love to cover every country in the world. One day!

What’s the best place you’ve ever been to?
Havana. Havana is a city that it’s impossible not to be happy in. I first visited a few years ago when I was going through a particularly bad time in my life and it instantly lifted me. Aside from the music, architecture, dancing, sunshine, cocktails and unique way of life, Cuba’s biggest asset is its people. It’s a place where you will be greeted with warmth that is unrivalled in any other places I’ve visited, and it’s a country you’ll leave with far more friends than when you arrived!

Where haven’t you been that you’re desperate to go to?
I’m a huge Scandinavia fan and although I’ve been to many places in the region I’m still longing to explore the fjords in Norway. The UNESCO-protected fjords cut into a series of towering mountains and is a place where waterfalls cascade down mountainsides, and where glaciers never melt. The area is said to offer some of the most unspoilt and spectacular scenery in the world.
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Hotel of self-catering (or camping, hostels or air bnb)?
If I visit a city, I always seek out the most unique hotel I can find, whether its artistic, designer or just something very different like our collection of cool and unusual hotels in London for example. It always makes a trip far more interesting and also makes great content for the blog too!

If you could only holiday in one style for the rest of your life and had to choose between luxury and shoe string – which would you do?
That’s actually a tough choice because I love a beautiful, plush hotel (who doesn’t?) but backpacking on a budget can ensure you meet lots more like-minded people and enable you to see a much more local way of life. At a push though, I’d probably opt for the luxury!

How important is social media to you when you’re away?
A big part of running a blog professionally is keeping up with social media so it’s very important to me, although I do like to give myself digital detoxes now and again too. I think it is really important for your health!

What are the best PR/brand collaborations you’ve worked on?
We’ve been lucky enough to work on some really fantastic campaigns including Borneo, Chernobyl and Montreal (to celebrate the 150th anniversary of Canada) but a campaign that recently stands out was working with Vauxhall to help promote their new Mokka X car. We were challenged by Vauxhall to see how much fun we can have in 48 hours in their newly launched mini SUV so accompanied with Gary (the team videographer) I took a road trip to the surfer’s paradise Newquay in Cornwall. We were really lucky with the weather and the scenery was so beautiful and, combined with Gary’s drone footage and creative talents, the video instantly took off on Facebook and YouTube, going viral.

What do you call yourself (Blogger/influencer/content creator)?
A blogger, travel website owner or content creator usually (depending on the day)!

What other blogs do you read?
I’m a bit of science and health geek so one of my favourite blogs is SelfHacked.com which is a great site full of really interesting health hacks and tips.

 

Becky Moore and Global Grasshopper are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 15 March 2018

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Today’s Political Headlines include the USA’s support of the UK, signing trade deals during Brexit transition, the Good Friday Agreement under threat and the UK’s poisonous air. 

USA expresses ‘solidarity’ with UK over nerve agent attack
The BBC reports that the USA has expressed its ‘solidarity’ with the UK, following the Prime Minister’s decision to retaliate against Russia following the use of a nerve agent in Salisbury. 23 diplomats have been expelled, amid other measures. The Daily Telegraph adds that the Defence Secretary Gavin Williamson will use a speech today to unveil new measure to tackle chemical and biological warfare. The Daily Mail says that backbench Labour MPs have rounded on Jeremy Corbyn after he failed to condemn Russia.

UK will be able to sign trade deals during Brexit transition
According to The Times, the UK will be free to sign trade deals during the Brexit transition period without needing to get permission from the EU, a climbdown from the EU’s previous position. Talks on the transition period are expected to be finished by Monday at the latest so that the details can be signed off at a summit of EU leaders on Thursday.

Brexit threatens Good Friday Agreement, Taoiseach says
The Guardian says the Taoiseach, Leo Varadkar, has warned that Brexit threatens the Good Friday Agreement and could ‘drive a wedge’ between his country and the UK. He also sought to reassure unionists that he does not have a ‘hidden agenda’ for a united Ireland. He was speaking at an event in Washington to mark the 20th anniversary of the agreement.

Four committees criticise the UK’s ‘poisonous air’
A joint report from the Commons Environment, Health, Transport and Environmental Audit committees demands an end to the UK’s ‘poisonous air’, the BBC reports. It calls for a new Clean Air Act, faster phasing-out of petrol and diesel cars, and a motor industry financed clean air fund. The Government has promised to publish a clean air strategy later this year.

Bercow stands aside from commission to allow bullying probe to go ahead
The Daily Telegraph says that the Speaker, John Bercow, is standing aside as chair of the House of Commons Commission in order to allow it to conduct a probe into bullying allegations. MPs had warned him that staying in place would be a ‘clear conflict of interest’.

300,000 more university places needed by 2030
The Sun reports that analysis by the Higher Education Policy Institute shows that universities and colleges will need to find 300,000 new places by 2030 as the number of 18 year olds is set to rise by almost a quarter. Up to half a million places will be needed, the institute argues, if social inequality is to be fixed.

Taxes would have to be raised by £40bn to eliminate deficit by 2025
The Institute for Fiscal Studies says that Philip Hammond will have to raise taxes by £40bn in order to eliminate the deficit by 2025. The Times reports that the think tank’s deputy director, Carl Emmerson, said that he ‘would be surprised’ if that target was met.

May saves 1p and 2p coins
The Sun says that Theresa May ‘rushed to save 1p and 2p coins’ yesterday, after a Treasury consultation suggested that they might be withdrawn. A spokesperson for the Prime Minister said the ‘early reaction’ made it clear that the public wished to keep the coins.

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Today’s Political Headlines – 14 March 2018

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Today’s Political Headlines include measures against Russia, an ‘easing of austerity’, an integration green paper and corrupt countries that ‘should not’ receive aid. 

May due to announce measures against Russia
As the BBC reports, Theresa May is expected to announce a series of measures against Russia later today, after the country missed her deadline to explain the use of a nerve agent to poison a former double agent. The Prime Minister received the backing of President Trump in a phone call, while the leaders of Germany and France have also offered their support.

Spring statement ‘signalled an easing of austerity’
The Financial Times says that Philip Hammond’s Spring Statement ‘signalled an easing of austerity’. Hammond described himself as being ‘positively Tigger-like’, but the paper reports that official forecasts leave the UK near the bottom of the Group of Seven economic powers in terms of growth. The Sun claims that the Chancellor has been ‘blasted’ over proposals to scrap 1p and 2p coins in a consultation released alongside the statement.

Integration green paper launched
Sajid Javid (the Secretary of State for Housing, Communities and Local Government) is to launch a £50m green paper on integration, The Guardian says. He told the paper that there were 770,000 people living in England that speak little or no English. The Times reports that the proposals will also mandate that Sharia weddings must be registered in law.

Corrupt countries should not receive aid, Cameron says
According to The Daily Telegraph, David Cameron has suggested that corrupt countries should be stripped of aid money. Appearing before a US congressional committee, the former prime minister said that countries who didn’t meet ‘basic norms of governance’ should not receive funding as this is ‘not fair on our taxpayers’.

Government agrees ‘major climb-down’ on transition period
In an exclusive, The Sun reveals that Theresa May’s Brexit committee has agreed the terms of the Brexit transition phase. A ‘major climb-down’ has been agreed, keeping borders open for EU citizens until 2021 and accepting the EU’s proposed exit date at the end of 2020.

May to meet devolved leaders
Theresa May is to hold meetings with Scottish First Minister Nicola Sturgeon and Welsh First Minister Carwyn Jones later today, in an attempt to end deadlock over Brexit, the BBC reports. Sturgeon has said that she does not expect to reach a deal over devolved powers after Brexit today, although all sides agree that progress has been made.

University strike deal fails
The Times says that final year exams at over 60 universities will be ‘severely disrupted’ after a deal to end a strike by lecturers was rejected. Preparations are now being made for 14 days of strikes during May and June, with lectures and classes not being rescheduled.

Childcare voucher changes delayed
The Guardian reports that Labour has pushed the Government into agreeing to extend the workplace childcare voucher system following a vote yesterday. Labour whips are predicting that the delay could lead to the plan to abolish the vouchers being abandoned.

Find out more about Vuelio Political services. 

Boo Roo and Tigger Too

Blogger Spotlight: Sarah Anguish, Boo Roo and Tigger Too

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Sarah Anguish is the author of Boo Roo and Tigger Too, which recently appeared in the Top 10 UK Mummy Blogs. Sarah is Boo, the mother of the family and features the life and adventures of her family including Roo, 10, Tigger, 6, and Piglet, 1.

We spoke to Sarah about the dad blogs, the mummy blogger community and working with PRs (and a big tip of what NOT to ask!).

What makes your blog successful?
Success is all relative to the individual. Some will say it is landing a major campaign or receiving a high paying collaboration, but to me, a successful blog is one that people want to read, although I’m sure my friends and family make up a large proportion of my visitor stats! It is for the mum who stumbles across my blog at 2am searching for advice on how to deal with night terrors for her child; the mum who is returning to work following maternity leave and wants to know how to manage family life and a career. They are what I quantify as success, I have assisted them in some small part and hopefully managed to let them know that they have this and that others have gone through the same thing.

Why did you start your blog?
While on maternity leave with my second child I read lots of parenting blogs. With no friends who were also at the baby stage, I found comfort in their tales of teething, sleepless nights etc. However, the majority of blogs that I read were all about stay at home mums. As I was due to return to work following maternity leave, I decided to start a blog to showcase what family life is like when you have to juggle children, childcare and working life. Spoiler alert – it was difficult, very difficult at times, especially when my son was ill.

How are mummy blogs different from dad blogs?
Dads tend to get the rough end of the stick when it comes to parenting, with it often said that dad is babysitting the children while mum is out. That is not the case, with dads being just as much a parent as the mum. The rise of dad blogs has helped showcase that dads aren’t the stereotypical breadwinner there to kiss little ones goodnight like we see in Mary Poppins. Times have changed, dads are very much part of family life and dad bloggers are challenging ‘traditional’ perceptions.

What’s it like to be part of the mummy blogging community?
The mummy blogging community is very much like having an extended family, affectionately referred to as the friends in my computer. Over the years I have gained some wonderful blogging friends who have been on the other end of a tweet, a Facebook message or an email whenever I have needed them. There is always someone ready to answer a question, advise you about plugins and what Instagram hashtags you need to use.

How do you plan content with the kids?
There are aspects of my blog which the children are very much part of, reviewing items that we have been sent to try out for example. The older two children are now at the age where I leave them with a new toy or game to unpack, assemble and play with before I get involved and ask them questions. I find that they are much more honest in what they think of something if they have been part of the process.

When it comes to days out, I usually tell them ahead of time that there will be parts of the day where Mummy needs to get some photographs. Explaining that once this is completed the rest of the day is all about fun. My eldest will often take photos while we are out and will point out ‘Mummy, do you think you should get a photo of that?’.

How do you feel about your kids growing up and reading the blog? (Are there any posts you DON’T want them reading?)
My eldest daughter is very much aware of my blog! She is very proud of the ‘work’ that I do and is happy to tell anyone who asks her (including her school teachers). There isn’t any content on my site that I would be unhappy with her reading. This was something I was always conscious of when I started blogging. That being said, posts regarding having post natal depression may stir up further questions from her that I might be uncomfortable with.

What’s your favourite collaboration with a brand or PR?
Over the past year I have been working with AVIVA alongside the AVIVA Community Fund, having the opportunity to witness first-hand what the funding will do for community projects and causes within in my local area. Budget cuts and lack of available grants mean that a large number of much needed community services are struggling. The community fund offers these groups the opportunity to submit a bid for funding, which if successful will enable them to provide a bereavement room in the local hospital linked to the delivery suite. This is a place to offer families in need of a quiet space required to start their grieving process.

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What should PRs know when contacting you?
Please don’t ask me to tell you what makes me unique. If there is one question that makes me shudder it is that one. I am me, a wife, a mum, a friend – nothing that I would say is special and certainly not unique. Like most people, I am just taking each day as it comes and fantasising about the days when I got more sleep.

What do you call yourself (blogger/content creator/influencer)?
I would class myself as a blogger, someone who is journaling life online. I’m sharing the mix of family life, home, travel and everything in between.

What other blogs do you read?
In the good old days of Google Reader I would often scroll through my feed while I was up for night feeds or one of the children was sick; reading new posts from all the blogs I had subscribed to and waiting for the latest installment of family life. Thankfully my Bloglovin feed still allows me the same service, so whenever I get five minutes down time I really love flicking through the mixture of content published.

I like to think of blog reading like my eclectic music collection – it depends on what mood I am in as to which blogs I turn to. So I’ll share three different ones from various genres:

  1. A Beautiful Space
    Becky inspires me to make the most of my home. Whether I am looking for a complete overhaul or just looking to freshen up a room or two. With some great tips and ideas on how this can be achieved on a budget, A Beautiful Space is always a winner.
  2. An Organised Mess
    Debbie shares life on the south coast of Wales with her three children. Her amazing party planning ideas make me want to hire her as my own personal party planner!  Alongside this, she shares the highs and lows of family life with the juggling act of working away in London.
  3. Mum in the Madhouse
    Jen offers the perfect mix of crafts that I can actually achieve with the children, a dose of family life and some beautiful recipes – everyone needs to make her carrot cake, it is truly amazing!

 

Sarah and Boo Roo and Tigger Too are listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

Today’s Political Headlines – 13 March 2018

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Today’s Political Headlines include Russia’s midnight deadline(!), today’s Spring statement, Karl Turner accused of sexual harassment and the £2bn cost of Brexit preparations. 

Russia given midnight deadline to explain its actions
The Times reports that Theresa May has given Russia until midnight to account for its actions in the poisoning case. If there is ‘no credible response’, retaliatory measures might include a cyberattack, and the Prime Minister has hinted that the Government will drop its opposition to the ‘Magnitsky amendment’, which would make it easier to confiscate the assets of human rights abusers. The BBC reports that Jeremy Corbyn’s response has been controversial, as he criticised Conservatives for accepting donations from ‘Russia oligarchs’.

Spring statement to contain overhaul of VAT statement
The Daily Telegraph claims the Philip Hammond will announce an overhaul of the VAT system to benefit small traders and entrepreneurs in the spring statement today. The Times reports that other consultations will be on technology companies and plastics. The Guardian says Iain Duncan Smith has called on the Chancellor to reverse cuts to Universal Credit.

Karl Turner accused of making sexual remarks to cancer victim
The Times says that the number of Labour MPs facing bullying and sexual harassment allegations grew to six after Karl Turner was accused of slapping and making crude comments to a cancer survivor. The Daily Telegraph claims Speaker John Bercow is under pressure over claims that he used taxpayers money to suppress allegations against him.

Brexit preparations to cost Government £2bn
Institute for Government analysis suggests the Government is likely to have spent £2bn on Brexit preparations by the time that the UK leaves the EU in March 2019, with 10,000 extra roles being created in six core Whitehall departments, the Financial Times reports.

Home Office keeping torture victims in detention
The Guardian says that an inspection report into Harmondsworth immigration removal centre shows that the Home Office is detaining torture victims despite accepting evidence of their vulnerability. Concerns were also raised about security, safety and respect.

Brexit negotiators ‘closing in on securing a deal on the transition period’
According to The Daily Telegraph, Brexit negotiators ‘are closing in on securing a deal on the transition period’, and aiming for agreement at the March 22 European Council summit. Sources said that the European Commission was ‘impressed’ by the British negotiating team.

University strike may be called off
The Guardian says that strikes by university staff could be called off after a revised pension reform proposal was agreed by employers and union officials. It will be considered today by the University and College Union’s higher education committee and branch representatives.

Military childcare scheme to be axed
The Daily Mirror reports the Government is planning to axe a childcare scheme used by around 10,000 military personnel, alongside other ‘childcare vouchers’ and replaced by ‘tax-free childcare’, which the paper says is ‘less generous’. A vote will be held today.

Find out more about Vuelio Political services and what they can do to help you. 

All Things IC

Blogger Spotlight: Rachel Miller, All Things IC

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Rachel Miller is the author of the hugely popular All Things IC, which was recently ranked in the Top 10 UK PR Blogs. Specialising in internal comms, Rachel is a consultant and trainer and has worked with some of the biggest brands in the UK.

We caught up with Rachel after she featured in the ranking to talk relationships between influencers and PRs, issues facing the PR industry and her advice for people wanting a career in comms.

What makes your blog successful?
I’m proud my All Things IC blog has helped thousands of practitioners learn about communication, PR and social media through the 1,200 articles I’ve published.

What makes it successful? Readers tell me it’s the fact I’ve been consistently publishing articles since 2009 to help solve their problems. I take time to listen to what the gaps are in their knowledge and ensure I have content to help them develop professionally. This is now at the core of my consultancy and readers know I save the really good stuff for my clients. However, anyone can access internal communication ideas and inspiration daily.

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
I started my career as a journalist in 1999, but it wasn’t until 10 years into my career that I started to work out loud via my blog to share my thinking. Blogging has underlined the importance of relationships and professional networks.

Forming effective relationships was critical to my success as a journalist and, over the years, those same skills have been amplified and enhanced by my work as a consultant and blogger.

My work has taught me the most powerful influencers an organisation has are its people. Peer-to-peer communication from employees can transform a company from the inside out.

My blogging strategy from day one has been to be fiercely independent. I’ve never accepted payment to blog or had a sponsored post. The only adverts you’ll find on my website are the latest comms vacancies on my jobs board. I know my readers value my independence and I’m transparent about the way I work. For example, if I receive a guest pass for an event, I always declare it and take the trust my readers place in me seriously.

What’s the biggest issue facing PR today?
So many! I think trust, or lack thereof, is a huge one. With fake news on the rise, we need to be smarter when it comes to ensuring our organisations are honest, credible and truthful in their communications. Professional communicators need to take accountability and champion authenticity at every opportunity.

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What are the biggest changes to the PR industry you’ve seen over your career?
The way we work and where we work has changed dramatically. The smoke-filled newsroom I stepped into the week before my 19th birthday as a trainee journalist – with faxes, a dark room, a microfiche machine and one computer able to access the internet – is in stark contrast to the way I work today.

That accessibility to content, ideas and ability to share from devices that fit in the palm of our hand has increased the ‘always-on’ mentality. However, it’s also created opportunities for practitioners to design and deliver workflows and patterns that suits them.

We’ve also shifted from content creators to content curators and that opens organisations up to a vibrancy and reality we’ve not experienced before.

Will print die out altogether?
No. Print is thriving in many organisations as the most appropriate way to get information to the right people at the right time. There’s a booming business in internal communication for print.

I always want to see how employee voice is amplified and how it is coupled with opportunities for two-way communication. You need to combine print with two-way channels and chances for your workforce to play an active part in shaping your company’s ideas, conversations and culture.

What’s the best social platform?
A medium is only social if it allows for interaction and I interact in different ways across various platforms. For example, LinkedIn is how I share content and promote the work practitioners are doing, I work out loud and network via Twitter, I use Pinterest to spark visual inspiration before creating a talk and use closed Facebook groups to connect with other entrepreneurs in my professional life and fellow parents in my personal life.

What’s better, agency or in-house?
I spent a decade working in-house and loved it. I’ve been running All Things IC consultancy for five years and cannot imagine doing anything else. One of the many joys of my role is the opportunity to work closely with in-house practitioners and teams. I run monthly masterclasses to train them and offer 1-2-1 mentoring and team days. So, I’m fortunate to have the best of both worlds through the way I’ve designed my business.

What advice would you give someone looking to work in comms?
Do it! Learn as much as you can and be constantly curious. Ask questions and join networks to discover other practitioners. I’ve featured 200 comms pros on my blog over the years and love learning from their stories.

How do you work with PRs as a blogger?
I rarely have good experiences! It’s so frustrating to be subjected to pitches that start: ‘Dear blogger’ – if you clearly haven’t taken the time to discover my name or understand my niche, that’s a relationship which is a non-starter.

My readers love peer-to-peer communication and learning from each other. They want to read articles from other professional communicators and how they are solving their organisation’s problems.

If I’m pitched a product or service I say no the majority of the time. However, if a tech provider comes to me with a brilliant client story, written by the client, I’m more likely to consider it. I’m protective of my blog and want to uphold its quality rather than dilute it with inappropriate content. In short: my blog, my rules.

What’s your favourite PR campaign from the last year?
I don’t have a particular favourite, but enjoy reading the number one blog on the PR ranking, PR Examples to discover who’s doing what.

What other blogs do you read?
I read so many blogs! I’m a regular reader of the ones on the top 10 list, which I’m honoured to be part of. I’ve also been trying to uncover new voices and bloggers within the IC world and offer them a platform over the past few months.

Rachel Miller and All Things IC are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors. 

CIPR and PRCA team up with the Taylor Bennett Foundation

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The Taylor Bennett Foundation has further strengthened its relationship with PR membership bodies, the CIPR and PRCA. The organisations have offered reduced-price membership to the Foundation’s alumni in order to improve access to their services, but also to help deliver on their commitment to tackle the industry’s diversity problem.

The Taylor Bennett Foundation is a charity that provides traineeships, mentoring, and internships to BAME graduates. Over 200 graduates have been through their traineeship programmes and alumni now work for a variety of comms teams both in-house and at agencies.

Sarah Stimson, chief executive of the Taylor Bennett Foundation, said: ‘Access to membership bodies is important if the industry is to improve ethnic diversity. This commitment from the PRCA and CIPR demonstrates the appetite to diversify their membership.’

The lack of diversity is now a major sticking point in the industry, with statistics like 91% of the industry is white, being particularly hard to swallow. Though future generations of the industry are more diverse (in 18-24 year olds, the white workforce drops to 79%) there’s obviously more work to be done. PRWeek’s recent Power Book, in which 96% of the 404 industry leaders were white, shows how ingrained this issue is.

Access to industry bodies, like the CIPR and PRCA, help those from BAME backgrounds progress in their careers, furthering the initial work of the Foundation’s programmes. It also encourages more BAME grads to get into PR, knowing there is further opportunity as their career progresses, and helps to diversify the industry’s collective voice. 

Matt Cartmell, Deputy Director General, PRCA, said: ‘We are delighted to further strengthen our relationship with the PRCA’s Charity of the Year, the Taylor Bennett Foundation. By offering its alumni a 50% discount on the cost of individual membership, we aim to support more BAME practitioners as they develop their careers as PR and communications professionals. And by making this announcement alongside the CIPR sends a clear signal of the importance of the Foundation to the growing diversity of the industry.’

Sarah Hall, CIPR President 2018, said: ‘Embracing candidates from all backgrounds isn’t just the right thing to do, it’s good business sense. The Taylor Bennett Foundation is making a real difference to our industry and the success of their alumni is testament to the Foundation’s outstanding work. The CIPR is privileged to support the Taylor Bennett Foundation and our partnership will grow stronger as we strive towards a more inclusive public relations industry.’

Scott Guthrie

Blogger Spotlight: Scott Guthrie

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Scott Guthrie is a Top 10 PR Blogger who bases his eponymous blog on his varied and detailed experience. We caught up with Scott to talk about the power of influencer marketing, the advantages of different social platforms and his advice for PRs.

What makes your blog successful?
I write a lot about influence; specifically influencer marketing. Here, I’ve identified a sustainable niche in which both clients and industry peers are interested and are actively seeking fresh information which helps get their collective heads around the subject.

Consistency is key to a successful blog. I aim to publish two to three times each week. The content is a blend of tactical how-to pieces and longer thought pieces about best practice and where the industry is headed.

What has writing a blog taught you about the way bloggers see the PR/influencer relationship?
I’m surprised by the lazy blogger outreach by some PR practitioners.

What’s the biggest issue facing PR today?
Public relations shouldn’t be compartmentalised. It shouldn’t be about being the publicity arm of the company. Rather it should be about helping firms do and be what they say they do and who they say they are.

Technology has enabled several disciplines to blur. This will continue at pace, further blurring where PR, marketing, SEO, advertising, HR, customer service start and stop. The industry must accelerate its reinvention if it hopes to access marketing spend.  I see this as a colossal opportunity rather than an issue.

What are the biggest changes to the PR industry you’ve seen over your career?
The media landscape has fragmented over the last decade or so. The PR industry has matured to embrace that change. Public relations is evolving from media relations to influencer relations, and then from community management to social business. The new model of public relations is no longer obsessed with publicity via Earned media. The PR discipline is blurring into other roles formerly the preserve of marketing and advertising. Today’s PR practitioners must be fully conversant in the skills required to activate communication programmes which utilise Shared media, Owned media and Paid media as well as Earned media.

Will print die out altogether?
I have online subscriptions to the Financial Times and the Australian Financial Review. I also read the Guardian online. Newsprint is both so old fashioned and a sustainability issue waiting to happen. Will print die out altogether, though? No, there will always be a special place reserved for print. Monocle, the high-production international affairs, culture and design magazine is a good example of the power of print. Monocle knows its readers and tailors its product both in terms of content and collateral to that audience, beautifully.

What’s the best social platform?
Ha! The best social platforms are where your customers and your peers hang out. They are places where you can listen to customers and prospects express their pain points and suggest solutions. Where you can further discussions and share ideas about best practice with your peers. For me, that’s predominantly Twitter and LinkedIn – and Facebook for private groups.

What’s better, agency or in-house?
From an influencer marketing perspective it can’t be a binary answer. The role that in-house and agency play is evolving as the discipline matures and brands become more knowledgeable about the subject matter. When you’re trying something out, testing the water, it makes sense to de-risk it as far as possible and outsource the function to an agency. Once proof of concept has been made it’s time to bring facets in-house. But both agency and in-house teams have valuable roles to play.

In-house teams are best placed to nurture relationships. And to maintain these relationships between influencer marketing campaign ‘spikes’. They’re boundary spanners linking networks both internally and externally. Internally to build alignment with other departments – it might be product development, marketing, social, SEO, customer services, however the firm is organised. Linking networks externally – to work better with agencies.

Agencies can add value by:

  1. Making data-driven recommendations on new and rising influencer talent.
  2. Looking over the brow of the hill to what’s likely to happen next in the influencer marketing space. Then counselling their clients accordingly to grab opportunity and swerve issues.
  3. Advising on best practice
  4. Helping marry communication goals with corporate goals
  5. Providing an extra pair of hands in campaign execution

What advice would you give someone looking to work in comms?
Read widely. Write often. Start a blog. Have a point of view. Tap into a community. Be useful to that community. Put yourself in the way of every new opportunity. Always say ‘yes’ when asked to contribute.

How do you work with PRs as a blogger?
As a fellow PR practitioner, and member of both the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), I work with PRs as peers. Through my blog I try to articulate current best practice and look to the future, anticipating how the industry will evolve.

What’s your favourite PR campaign from the last year?
In terms of success rate, you’d have to go a long way to better watch maker, Daniel Wellington’s influencer marketing always-on campaign. While many brands are still testing the water with influencer marketing, DW ascribes to the Australian sporting aphorism: ‘Go hard or go home’.

DW has put influencer marketing front and centre of its communications efforts. The brand pays celebrities for sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of themselves wearing the watch, often accompanied by a unique money-off code for followers. The images are high quality and display an attainable luxury lifestyle.

Is their approach innovative? Scale of operation aside; not really. Does it work? You bettcha. Last year, DW grew its social media follower base by a third (31%) to 3.7m. It generated 137k brand mentions in 2017. In 2016 the company posted profits of around £100m. Not bad for a start-up, today entering its seventh year.

What other blogs do you read?
I’m an avid reader of professional and personal blogs. There will be loads that I’ve overlooked in my quick list but the few that instantly come to mind are: Spin Sucks, Ste Davies, Stephen Waddington, PR Place, Influence and Ella Minty.

 

Scott Guthrie is listed alongside his blog on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.

Politics on Sunday – 11 March 2018

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Chancellor Philip Hammond made an appearance on both Marr and Peston yesterday, where two topics (neither of which were Brexit!) were dominant: the economy and Russia. Ahead of the Spring Statement (Tuesday 13 March), Hammond gave his view on the state of the economy and said that there is ‘light at the end’ of the austerity tunnel as debt will begin to fall. However, Hammond made sure to point out that the UK is still that tunnel and the national debt must still come down.

When asked by Robert Peston whether he foresees the UK economy reaching a 60% debt to GDP ratio in our lifetime, Hammond responded by saying, ‘It depends on how long you’re planning on living’.

Hammond did have to face some Brexit-related questions. When asked by Peston about EU fishermen, Hammond responded it will be up to the UK to decide whether we allow European fishermen to enter our waters. He also said that it would come down to the results of the negotiation as to whether the UK will have access to the single market.

John McDonnell gave an alternative view of the economy on Marr by saying he did not see Hammond’s assessment as being accurate and that ‘austerity is holding growth back’, lamenting the lack of growth in wages. McDonnell accused the Government of passing the buck on financial management to those that depend on the funding.

All the guests on Marr had to face questions relating to Russia. Perhaps the most notable Russia-related guest was Marina Litvinenko, the widow of ex-Russian agent Alexander Litvinenko who died after being poisoned in London.  She came with a warning to Theresa May that ‘you need to be very selective who you are friends with’ as the history of wealthy individuals coming into a country needs to be considered.

She also made the point that as someone else has been poisoned, it must mean the actions required were not taken. John McDonnell encouraged his Labour colleagues not to appear on Russia Today and that if Russia was involved in the attempted murder of Sergei Skripal, then Britain will need to take steps to isolate the country. Hammond said if there was evidence of a foreign state being involved in the Skripal attack then the Government will be responding appropriately.

Jacob Rees-Mogg was a guest on Peston and he views Russia as a serious threat to the UK and said a robust response is needed. Rees-Mogg also commented on Russian bots, saying he did not know who looks at his Twitter and whether any bots promote his views.

Rees-Mogg also said he would want any money that comes from the UK leaving the EU to go towards the NHS as we are not currently spending enough on health. Over the weekend, Peter Dowd appeared on Russia Today and was questioned on his appearance by Niall Paterson. He said the Labour Party will be reviewing the policy of appearing on Russia Today and he makes a decision on every offer he gets to appear on TV.

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National Trust

3 Crisis Comms lessons with Jam and Cream

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The National Trust got themselves into a jam over the weekend, foolishly advertising a Mother’s Day cream team in Cornwall, with a picture of a scone where the cream was put on first!

Outrageous, huh? For those that didn’t know, cream then jam is how people in Devon have their scones, while jam then cream is the Cornish way (most middle class dispute ever? – scone rhymes with gone, FYI).

Needless to say(!), the locals in Cornwall were ‘angered’ (as reported by the BBC) at the mistake made by the National Trust’s Lanhydrock property in Bodmin. Some said they would cancel their memberships over the blunder, some said it was ‘horrifying’ and some even went as far as to say it ‘made them feel sick’. Quite.

So, what did the National Trust do to remedy the situation AND totally ace their crisis comms?

The Trust came out all guns blazing, apologising and printing #JamFirst badges for all staff to wear, in support of ‘a proper cream tea’. They also clarified that any ‘rumour’ they were renaming the property to ‘Jamhydrock’ had no truth.

In a Facebook post, they explained that the member of staff responsible for the original offending post had been ‘reprimanded’ and ‘marched back over the Tamar’ (the river that forms most of the border between Cornwall and Devon). They assured their ‘Cornish community’ that the ‘catering team would never make such a heinous mistake’. Also, that the jam and cream are served in little pots so, ‘the order of their application is not subject to such appalling error’.

The post concluded: ‘Rest assured, your mothers are safe here’.

The post managed headline news at a number of outlets, all of which painted the National Trust in a good light despite this being their ‘crisis’.

What should the PR industry learn from this?

  1. Don’t underestimate how much an issue matters
    Outside of Devon and Cornwall, this argument might seem trivial* but the order is a genuine part of both counties’ identities and this really does matter to locals. Can you imagine the national scandal if a UK Prime Minister declared they preferred Bratwurst to British bangers? Good crisis comms approaches problems with empathy, not sympathy; don’t look at the situation as you see it, step into the shoes of those affected.
  2. Use humour
    This obviously depends on the crisis and wouldn’t be appropriate for all problems. By using humour to respond so dramatically (tongue firmly in cheek), the National Trust made this issue seem more serious a crisis that they then had to tackle. It was the Trust’s sense of fun – marching the offending employee back over the Tamar, for example – that helped the story to gain traction in the press. Most importantly, the humour wasn’t making fun of anyone but making light of the problem.
  3. Don’t forget to follow up
    The mistake, still on the property’s Facebook page, was followed by the humorous apology. But it was arguably the badges that really helped take the story to the next level (and gain nationwide attention). Using a second Facebook post, and for presumably little cost, the Trust has managed to follow up, support the original victims of offense and gain positive coverage. Every crisis should teach you lessons, and showing that you’ve learnt from your mistake is vital to conclude a successful crisis comms process.

 

*Though the disagreement has just started in our office – PR Club is all for cream first, because it’s like the butter and needs a firmer base to spread on. Disagree? Tell us on Twitter @Vuelio.

Today’s Political Headlines – 12 March 2018

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Today’s Political Headlines include May on the verge of blaming Russia for spy attack, the Debbie Abrahams bullying claims, the most inactive parliament for two decades and Vince Cable under fire. 

May ‘on the verge of publicly blaming Russia’ for attack
The Times reports that Theresa May is ‘on the verge of publicly blaming Russia’ of the attempted murder of Sergei and Yulia Skripal, with an official announcement possible after a meeting of the National Security Council today. Retaliatory measures under consideration include expelling diplomats and cancelling visas, financial curbs, withdrawing all official World Cup representation, an international statement of condemnation, and/or boosting military deployments in Eastern Europe.

Debbie Abrahams steps aside over ‘workplace issue’
Debbie Abrahams, Labour’s Shadow Work and Pensions Secretary, has stepped aside following a ‘workplace issue’ according to the party, understood to be allegations of bullying, The Guardian reports. Abrahams rejects the claims.

Current parliament most inactive for over two decades
Analysis by The Times shows that the current parliament is the most inactive for at least two decades, which the paper attributes to ‘ministerial panic’ about potential defeats over both Brexit and domestic policy caused by the Government not having a working majority. Legislation on post-Brexit customs arrangements has been repeatedly delayed, while half of the eight Brexit bills originally envisaged have not been introduced.

Cable under attack over remarks about older Brexit voters
The leader of the Liberal Democrats, Sir Vince Cable, claimed at his party’s conference yesterday that many older Brexit voters were driven ‘by nostalgia for a world where passports were blue, faces were white and maps were coloured imperial pink’. The BBC reports that Cable’s remarks have come under attack from Conservative politicians.

Global Britain strategy attacked in new report
In a new report, the House of Commons Foreign Affairs Committee claims the Government’s Global Britain strategy risks damaging UK interests by becoming a ‘superficial branding exercise’. As the Financial Times says, the report complains that no minister could give a ‘definitive explanation’ of the policy and there are no new resources to support it.

Motion of no confidence in Bercow to be tabled
According to The Guardian, the Speaker of the House of Commons, John Bercow, is to face a motion of no confidence today, tabled by a Conservative MP. Andrew Bridgen has said that either he, or another MP, will table an Early Day Motion expressing no confidence, following last week’s bullying allegations. As the paper notes, few EDMs are actually discussed.

Hammond to hint at public spending increases in spring statement
When Philip Hammond gives his spring statement tomorrow, he will reassure Conservative MPs that he is planning ‘significant public spending announcements’ for the autumn budget following better than expected public sector finance figures, with NHS spending taking precedence, The Times claims. According to The Daily Telegraph, a consultation on a new ‘litter levy’ will be introduced in the statement.

University course rankings to be published
The Government has announced that 50 institutions are taking part in a project to publish teaching ratings for different university subjects, the Financial Times says. Sam Gyimah, the universities minister, has announced a consultation on the plans today.

Vuelio Political services are available to anyone looking to have a greater understanding of the political landscape.

Five Things You Shouldn’t Have Missed – 9 March 2018

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This week’s five things includes PRWeek’s Power Book, NME’s demise, demands for Leveson, International Women’s Day and three stories that could give you nightmares.

 

1. PR Week Power Book

2018

The who’s who of PR and communications has been released by PRWeek. The Power Book 2018 lists 404 leading players in the industry, and is far too comprehensive for Five Things to list here. Needless to say, if you can think of a leader in PR, they’ve probably made the list. Part of the listing includes a brief interview, with questions ranging from PR campaign of the year (government and charities are particularly praised) to what you’d wish for from a genie (revealing a shocking number of football-related wishes). The publication also includes top 10 lists by sector, an interview with Rachel Friend at Weber Shandwick and Francis Ingham’s take on diversity in PR.

Talking of diversity, and just one day after International Women’s Day, the list is a disappointing 36% female. We’ve been talking about the issues women face in PR with a number of leading individuals for IWD 2018 (many of whom did make the Power Book), and sadly these numbers are not surprising. The fact the list is 96% white may be a harder pill for the PR industry to swallow.

 

2. New Musical Ex-Press

NME

Today marks the release of the final print edition of NME, the iconic music magazine. Publisher Time Inc. UK has announced it is making the title digital-only, intending to expand NME’s online audience. Paul Cheal, MD of music at Time Inc. UK said: ‘We have faced increasing production costs and a very tough print advertising market. Unfortunately, we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.’

As part of the digital expansion, NME will now include NME Audio, with two digital radio stations, as well as a host of new regular features on NME.com.

Fans were quick to mourn the loss of the print magazine, #RIPNME quickly trended on Twitter following the announcements. Opinions range from whether it actually died years ago or even if it was a decent music mag in the first place, but there is still a sense of loss in the music community:

 

3. Labour demand Leveson inquiry reopens over blagging

Judicial Office

Notorious blagger John Ford gave an explosive interview with the Guardian this week, in which he made allegations about the work he took part in on behalf of the Sunday Times. Ford, who described himself as a ‘common thief’, obtained bank and phone records by deception as part of his work. News UK has said it never sanctioned or encouraged anyone to break the law or carry out illegal activity.

Tom Watson, Labour’s deputy leader, has called for the Leveson inquiry to be reopened, claiming Ford’s actions demonstrated a need for further inquiry. Matt Hancock, who last week officially closed the inquiry, said it was a matter for the police to follow up any evidence of ‘criminal wrongdoing’. He also suggested Labour was trying to undermine the free press, as both parties continue to draw lines over how they want to press to behave.

 

4. International Women’s Day

IWD

 

International Women’s Day was celebrated this week, with a number of marketing stunts from brands making headline news. Adweek rounded up some of the most prominent, from Barbie’s women heroes, to Johnnie Walker’s alternative mascot and McDonald’s upside down arches (it’s a W, for women).

Elsewhere, Vuelio was delighted to talk to nine female leaders in the PR industry, asking what it’s like to work in our industry, how they’d use PR to promote IWD and what advice they had for women just starting their PR careers. You can read part one, part two and part three. We also interviewed our CEO, Joanna Arnold, who, as a female technology leader, is somewhat something of a rarity.

One of the most striking images from IWD 2018, were the staff gathered outside the BBC demanding equal pay. As Five Things readers will know, the BBC has had a difficult 2018 in relation to equal gender pay and the issue refuses to go away.

 

5. Isn’t Halloween in October? A treehouse of horrors this week

Jeff Bezos laughing

Three mini stories that have made us question if Halloween is coming early this year.

1. Amazon Alexa’s creepy laugh

If Terminator taught us anything, it’s that the rise of the machines was inevitable. But who knew it would start with Alexa (yes, you can all put your hands down, thank you). The Amazon ‘smart’ device has been freaking out its customers by laughing, seemingly unprompted. Amazon says the devices think people are asking them to laugh – which seems reasonable (run, run now). Make your own mind up:

2. Frankenstein in The Sun

The Sun published a story this week (lifted straight from The Times), accusing students of being snowflakes for thinking we should pity the monster in Mary Shelley’s classic. People were quick to point out that was the whole point of the story. The Sun then went on the defensive, and suggested they knew what they were doing all along. Here’s the statement:

3. Jeremy Clarkson will present a new series of Who Wants To Be A Millionaire.

Do diversity quotas work?

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On Monday, we published an article that argued a form of inclusion rider (a quota which has been advocated by Oscar-winner Frances McDormand), would help the PR industry’s diversity problem.

But do quotas actually work?

Specialist recruiter Miramar Global Executive Search points out that while some studies suggest having at least 20% women in leadership teams increases innovation, these successes can’t be linked to quotas.

Miramar has found that studies of companies’ performance, decision making and stock market returns, from multiple countries, have failed to confirm that quotas make a difference.

It argues that workplaces are complex, and suggests those companies with at least 20% female leadership may have recruited from a wider pool of talent, without a quota. This is problematic in and of itself, as Miramar asks: ‘why should the search for female talent have to be more extensive than the search for commercial talent of the opposite gender?’

This is a huge problem, and particularly in PR where women make up the vast majority of the industry but are still underpaid compared to their male counterparts. Within the first three years of their career, women are paid £10,000 less. In PR, it shouldn’t be hard to find qualified and successful women – but due to institutionalised sexism, they’re being left behind.

This is not restricted to the PR industry, or even just the business world, as Miramar points out, ‘there’s a larger societal issue that must be addressed in order to banish gender roles and achieve optimum opportunity for all’.

Joanna Arnold agrees with this. The CEO of Access Intelligence (the parent company of Vuelio) said in an interview for International Women’s Day: ‘Undoubtedly there are early social pressures – gendered toys, that kind of thing – which are reinforced by broader social structures as girls grow up.  And of course, those broader social structures are mirrored in the corporate world.’

If quotas don’t work, what’s the solution?

Miramar says that to truly achieve effective diversity, ‘Organisations need to implement inclusive training programmes to nurture and encourage all staff to rise through the ranks. Likewise, they could consider more flexible working hours and better share of parental leave to alleviate pressure which can discourage women from advancing to roles with more responsibility.’

Filling up numbers in order to hit targets is not good enough; companies need to be encouraging and supporting women so they have the same opportunities – and, more importantly, they also feel they have the same opportunities – as their male counterparts.

Joanna said: ‘I do believe fundamental change is coming. For young girls today, technology is just a normal part of their everyday lives. There are apprenticeships dedicated to helping women get started in the industry and academies to help them progress. And I think of myself as part of a new generation of leaders whose approach marks a challenge to those established corporate structures. All these things are working in concert to create a more diverse, more dynamic, more welcoming workplace.’

Change is coming, but everyone could do more to support it. Educate your staff; encourage, accommodate and understand that not everyone is equal in the workplace. This will allow you to support those who need it and create a fairer environment for every employee on the team, and anyone looking to join you.

Today’s Political Headlines – 9 March 2018

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Today’s Political Headlines include Newsnight’s bullying investigation in Parliament, the full spectrum response to Russia, NHS staff offered a pay rise and ministers rejecting the latte levy. 

Investigation into bullying in Parliament accuses three MPs, including John Bercow
An investigation by BBC Newsnight into harassment and bullying of clerks in Parliament has made accusations against three MPs. Those accused are Labour’s Paul Farrelly, the Conservative Mark Pritchard, and the Speaker, John Bercow. All three deny the allegations, but Lib Dem deputy leader Jo Swinson has called for a ‘thorough independent investigation.’

May draws up ‘full spectrum’ response to Russia
In an exclusive, The Sun reports that Theresa May is drawing up a ‘full spectrum’ response to alleged Russian involvement in the poisoning of a former Russian spy. Measures will include expelling diplomats, cancelling visas, freezing assets, a joint international statement of condemnation, and increased military deployments in Eastern Europe.

NHS staff to be offered pay rise in return for losing holiday
According to The Guardian, the Government is to offer NHS staff a 6.5% pay rise over the next three years, so long as they give up a day’s holiday. This would be the first ‘meaningful’ pay rise since 2010, the paper claims, with unions ‘cautiously optimistic’ about the deal.

Ministers reject ‘latte levy’
The Government has rejected calls from the Environmental Audit Committee to introduce a ‘latte levy’ on disposable coffee cups. The BBC says that ministers have instead suggested shops introduce their own voluntary charges, annoying committee chair Mary Creagh.

Johnson promises ‘very, very minimal controls’ on Irish border
Speaking at an event held by The Daily Telegraph, Boris Johnson promised ‘very, very minimal controls’ at the Irish border and that a no deal Brexit would have no ‘terrors’ for the UK. The Financial Times says that Donald Tusk, the European Council President, has said that Ireland must be dealt with ‘first’ in talks. The Daily Telegraph also reports that the Government is to go ahead with its proposals for devolution after Brexit, despite failing to secure approval from the devolved administrations.

Tories ‘clamouring’ for public spending increase
The Financial Times says that Conservative MPs are ‘clamouring’ for the Chancellor to increase public spending at the Spring Statement. The Daily Mirror reports that John McDonnell is to say the Conservatives are ‘blind’ to the ‘pain and misery’ of austerity.

Government to publish ‘humiliating’ Universal Credit reviews
The Daily Mirror says the Government confirmed yesterday that it was to give up its two-year battle to keep its ‘humiliating’ reviews of Universal Credit secret. The Government had been due to defend the non-publication of the reviews at a forthcoming tribunal.

Government considers fines for motorists who pass too close to cyclists
The Times reports that the Government is to publish a call for evidence as part of a review of cyclist and pedestrian safety, including possible fines for drivers who pass cyclists too closely. Legal advice advocating a new offence of dangerous cycling will also be published.

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International Women’s Day 2018: Joanna Arnold, CEO, Access Intelligence

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Joanna Arnold is the CEO of Access Intelligence, the parent company of Vuelio. On this International Women’s Day, and following our interviews with leading women in PR, we spoke to Jo about working in tech, gender diversity and her advice for other women who are just starting their careers. 

It’s shockingly rare for SaaS chief execs to be female, what’s it like to be a woman working in this industry?
I think it’s an issue for start-ups more broadly – in 2016, just over two per cent of all capital raised went to female-led businesses. That said, I wouldn’t say I felt isolated; on the contrary, with some thankfully rare exceptions I’ve always felt supported. What’s more, I’m very lucky to be surrounded by some fantastic women at Vuelio, where 70% of our management team is female.

What needs to change to increase gender diversity?
This is such a complicated question, there are just so many factors involved. Undoubtedly there are early social pressures – gendered toys, that kind of thing – which are reinforced by broader social structures as girls grow up.  And of course, those broader social structures are mirrored in the corporate world.

But I do believe fundamental change is coming. For young girls today, technology is just a normal part of their everyday lives. There are apprenticeships dedicated to helping women get started in the industry and academies to help them progress. And I think of myself as part of a new generation of leaders whose approach marks a challenge to those established corporate structures. All these things are working in concert to create a more diverse, more dynamic, more welcoming workplace.

We also need to be mindful of our own privilege. In particular, we need to show consideration for other factors that hold people back, such as race, age and class. I consider myself extremely fortunate in many ways, and I think women in similar positions need to examine their privileges too; we have to be sure that diversity initiatives do not focus on gender alone, thereby excluding those people, women or men, who most need support.

What advice would you give women who are just starting their careers?
Being around people who support your career is so important. I’ve seen it so often, when people find themselves boxed in by their accomplishments; they’re good at their job, and their boss wants to keep it that way by not helping them to advance! I think women are more often subject to this because they’re more likely to lack confidence (see above – though of course, it’s perfectly possible for women to be the bosses keeping people back). Don’t let other people’s insecurities and biases stop you growing – make sure you’re surrounded by colleagues with the generosity of spirit to help you succeed.

For me, another key to growth is staying humble. You should always be learning, and I firmly believe you’ll learn a lot more if you’re open to thoughts and ideas from everyone and everywhere. Consciously try to embrace a diverse range of opinions, and in particular be open to those you might otherwise reject instinctively – you’ll learn more and grow fast if you’re consistently challenging yourself.

Most important of all is to find something that in some way inspires you. I’m lucky that I’m able to do something I truly love, in a sector that I find incredibly exciting. Not everyone is so fortunate – they might not love their work, but if you’re building a career it’s essential that you derive pleasure from it in one form or other.

 

IWD

International Women’s Day 2018: PR Women, Part 3

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It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part three. Read part one and part two. 

Stockbridge PRJenifer Stirton is the Director of Stockbridge PR

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I have worked in the PR industry for over 30 years and I love it. If I didn’t, I wouldn’t still be working in it. But I did learn early on that I had to do more than my male colleagues if I wanted to progress and there was no room for shrinking violets. I had to speak up and challenge why I couldn’t lead on an issue or apply for a more senior role that was in an ‘all male team’.

But things need to change. The pay gap is totally unacceptable in any industry and all women in PR should be given the same career opportunities and salary increases as our male colleagues, based on ability and achievement not the tap on the shoulder from ‘the boys club’.

We also need to work together to stop sexual harassment wherever we witness it and support each other by calling it out when it happens. If we don’t talk about it and challenge that behaviour then nothing will change.

The first Equal Pay Act was passed in 1970 (thank you Barbara Castle) and while that was a huge milestone for working women we still have a way to go to achieve ‘proper’ equal pay.

How would you use public relations to promote International Women’s Day?
To shout from the rooftops and every channel what women have achieved against great adversity with lots of everyday examples/role models that everyone can relate to and with a key message that we can and will do more if we all work together to eradicate inequality.

The Time’s up movement is really starting to drive change in the entertainment industry and I think it’s a great example of women coming together to say no more with open and vocal support from male colleagues.

In the anniversary of women getting the vote – against insurmountable odds – we can be a force for positive change in other areas.

What advice would you give women who want to enter the PR industry?
Don’t be put off by recent surveys. Change is coming and we are all pushing hard to achieve that. You will meet some great inspirational people and be inspired by them and learn new things every day.

Work hard, respect each other, don’t accept second best, get a good network you can turn to for support and advice – and always challenge inappropriate behaviour wherever you find it.

 

Taylor Bennett FoundationSarah Stimson is the chief executive of the Taylor Bennett Foundation

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a women in the PR industry today?
It is grim reading indeed, but I don’t think it’s a huge surprise to women in the industry. There is increasing support for women with returnship programmes, more agile working across agencies, and support from organisations like Women in PR, the CIPR and PRCA. The transparency around harassment can only be a good thing, and more organisations will take steps to tackle it. More women than ever are reaching the top of the profession, although there is still some work to be done, so the future is bright for women entering the industry.

What advice would you give women who want to enter the PR industry?
Network endlessly. Find female PR practitioners you admire and build relationships with them – social media makes that pretty easy these days. Beware of imposter syndrome and take credit where it’s due. As you progress in your career help other women entering the industry – don’t pull the ladder up behind you.

 

Direct Line GroupJennifer Thomas is the Head of Internal Communications, Experience & Sustainability at Direct Line Group

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
There are many positives to working in such a dynamic industry where reputation is key to the success for any business. Women have a real seat at the table and a very important role to play in helping organisations build on their brand and reputation. I believe we see the world through a different lens and can bring a business to life through its customers’ eyes in a unique way. However, the recent survey clearly highlights there is still some way to go to ensure women are not only safe in their working environments, but that they feel truly empowered within the industry… this dynamic must shift.

How would you use public relations to promote International Women’s Day?
IWD presents an opportunity for us to reflect on how far we have come, but to also re-evaluate what is needed to continue to #PressforProgress. It’s also a day to connect with our male allies and advocates, of which there are many. A PR campaign that not only reflects on our amazing women, but also showcases our male allies would be powerful. We will achieve greater change faster if we work together rather than against each other.

What advice would you give women who want to enter the PR industry?

  1. Shine, fine tune your trade and always be amazing at your job
  2. Be resilient, take risks, but stay true to who you are
  3. Network, network, network – find your allies and cheerleaders!
IWD

International Women’s Day 2018: PR Women, Part 2

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It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part two. Read part one and part three. 

Ronke LawalRonke Lawal is the founder of Ariatu PR and sits on the board of the CIPR

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I find it fascinating that the industry which is often labelled as being ‘feminine (there are lots of small agencies run by women and solo PRs) has so many male leaders of major agencies. That says something about the truth behind diversity and gender inclusion. When it comes to the middle management and the so called soft jobs then women are expected to take over but when it comes to the top jobs/leadership/major positions then men take over. This is the same for most industries – the glass ceiling is real within the PR industry and not enough is being done to break that ceiling. I notice that people sometimes diminish what I do as a woman in PR – comparing it to the pop culture examples they have seen in Ab Fab or Sex and the City or Scandal.

How would you use public relations to promote International Women’s Day?
We need more stories that go against the grain particularly with regards to media coverage. We often see stories that highlight Sheroes that we can aspire to but we need braver features. It would also be great to use PR to really undertake campaigns that make an ongoing impact that goes beyond IWD, this is why hashtags like #MeToo and the movement that it’s based on has stood the test of time and moved into difference spaces, because it encouraged bold calls to action. So, whether it is via media engagement or video content, PR can be used to make Women’s Day lead to the change that we really need to see when it comes to equality.

What advice would you give women who want to enter the PR industry?
Identify a specific area or a niche area of PR that you want to excel in and work on. Seek out a mentor; if you can’t meet with them follow them on social media or LinkedIn, read their blogs and absorb as much information as you can. You can never stop learning so just be open and willing to learning new skills. Find events or associations that will introduce you to the sector and where you can meet people in the industry.

 

Pinch Point CommunicationsSarah Pinch is the managing director of Pinch Point Communications and chair of the Taylor Bennett Foundation

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
My experience of working in PR has been, thankfully, without any incidents of sexual harassment.  I have always been the head of the team and I spoke with a couple of my past deputies about this recently, men and women. They said we had, in the different teams I have managed, a very clear culture in which behaviour that crossed the line (sexual harassment, sexism, racism, homophobia) would not be tolerated.  I was very proud to hear that.

But, as a senior figure within the PR industry, a role I take incredibly seriously, I’m all too often entrusted by women who tell me their experience of being targeted by senior men. They’re experiencing a culture of bullying that includes inappropriate behaviour from men in power to junior women. By calling it out, we are starting to make a difference. But there is much more to do. I want to see action, more senior figures both men and women, must call out bad behaviour and not allow the bullies to thrive.

How would you use public relations to promote International Women’s Day?
At Pinch Point Communications we are announcing a date for our inaugural Spring Forward conference, on 24 May in Bristol. It is aimed at women who want to run the show. We know from the research published last year by the CIPR and Women in PR that there are many women in middle management, who would love to be in charge; we’ll explore issues of confidence, culture and choice, and will hear from some inspiring women from different sectors and backgrounds talking about what has inspired them. And some great tips on getting on boards, for schools, charities and public appointments.

I’m also taking the opportunity to develop an idea that further explores the 100-year anniversary of some women having the vote. I want IWD 2018 to be about positive steps forward.

What advice would you give women who want to enter the PR industry?
Do it. It’s fantastic! I’m 18 years in and I still love coming to work every day.

Know your worth. Build a strong network of men and women; inside the industry and outside. Do something every day that is different from yesterday, take every opportunity to expand your mind.  And if any behaviour makes you feel uncomfortable, call it out. If you feel, for whatever reason, you cannot, get in touch with someone you trust (see note about a network) and ask for their support. I love PR and I want to be able to recommend it as a career choice, not just to my 17-year-old goddaughter, but also to my own little three year old (when the time comes).

 

Ketchum LondonJo-ann Robertson is CEO of Ketchum London

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I believe that there has never been a better time to be a woman working in PR. We are seeing more female leaders than ever before, including Ketchum’s own Barri Rafferty being the first global CEO of a top 5 agency. Of course, there are still challenges as we have seen from the recent survey, but I believe women have more permission than ever before to call out bad or inappropriate behaviour, to be themselves, and to be empowered to develop and manage their own careers.

How would you use public relations to promote International Women’s Day?
I absolutely love what Debbie Wosskow and Anna Jones at AllBright have done around #SisterhoodWorks, so check it out. I’d love to see a campaign that focuses on women being other women’s biggest advocates, with a call to action for women of all levels and from all industries committing to do one thing every day to support the aspirations of other women in their lives and in their organisations. In fact, that might just be my very own commitment in 2018!

What advice would you give women who want to enter the PR industry?
Be confident. Be courageous. Be a force for good for other women.

 

IWD

International Women’s Day 2018: PR Women, Part 1

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It’s International Women’s Day.

Women make up the majority of the UK’s PR industry, but get paid significantly less. Sexual harassment is endemic and assault all too common. Women continued to be overlooked, underrepresented and side-lined.

This #IWD2018, we’ve spoken to a number of leading women in comms to find out what it is like for women in this industry, their thoughts on International Women’s Day, and advice for other women who want to enter the world of PR.

This is part one, read part two and three here. 

Shamima Begum GolinShamima Begum is an executive director at Golin

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I’ve been very fortunate to work at Golin for such as a long time, as diversity and inclusion has always been a top priority for us. Our leadership team at Golin is 64% female, which includes our MD, Deputy MD and Finance Director, who are all strong, inspirational women. This culture has provided the opportunity to lead and not be afraid to do so. Working in the male-dominated technology PR sector has occasionally created challenges as a woman, but we have a strong, diverse team at Golin who work together to tackle any issues.

How would you use public relations to promote International Women’s Day?
It’s a great opportunity to profile some of the most inspirational women within your business and this should be done at all levels, with people from all different walks of life who have achieved or made an impact despite any adversity or obstacles they faced. People are inspirational for different reasons and we need to use IWD to tell their stories.

What advice would you give women who want to enter the PR industry?
Don’t be afraid to be yourself. When I entered the world of PR nearly 15 years ago it felt daunting. For many years I never came across a woman in a leadership position from a BAME background, never mind someone who was born and grew up in East London. By being myself and speaking my mind, I’ve found that the right people are receptive and value my opinion. Personally, it’s got me to where I am today.

 

 

FuturePRoof CIPRSarah Hall is a PR and marketing agency owner, founder of #FuturePRoof and President of the Chartered Institute of Public Relations (CIPR) for 2018

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I’ve had some bad experiences in the past but right now it feels like a great time to be a woman in public relations. Change is definitely in the air. It’s long overdue but we’ve seen a series of high profile female appointments to senior roles and there are all kinds of support networks now in place designed to support female talent, such as the Women in PR and PR Week mentoring scheme.

Culturally we are seeing a huge shift within the world of business where there is finally a recognition that certain behaviours are no longer acceptable. But while the Government now requires organisations with more than 250 employees to publish their salary data, this still doesn’t go far enough to close the pay gap.

Businesses should all have to carry out gender and diversity audits and as per this #FuturePRoof blog, there are steps we can all take to pay the workplace a fairer place to be.

How would you use public relations to promote International Women’s Day?
International Women’s Day is designed to celebrate the social, economic, cultural and political achievement of women.

The challenge is that while there is a crescendo of voices, they tend to be mainly female.

I’d embark on an influencer relations campaign recruiting senior male leaders to promote and encourage female talent. If the C-Suite recognises and communicates the value of so called ‘softer skills’ in the boardroom and workplace, we can finally stop this nonsense about women needing to be more assertive, which actually just reinforces the status quo.

We are different to men and difference is good. We need to focus on harnessing our complementary skillsets and then ensure there is equal access to opportunities, which is where the discrepancy lies right now.

What advice would you give women who want to enter the PR industry?
Here’s a few ideas to help both men and women:

  • Find your own path and choose your own measures of success
  • Outside hobbies are good for your mental health so don’t give them up – PR can be a very demanding business
  • Don’t be afraid to try different things. Public relations is a diverse career and continues to evolve. Explore your options until you find what you love
  • Think long-term. Don’t just build a tactical skillset. You need strategic, ethical and leadership competencies too
  • Identify role models and mentors who can provide inspiration and help you on your career journey
  • Find like-minded people and collaborate on new projects. It’s hugely rewarding and a fantastic way to continue your professional development
  • If you’re coming back from maternity leave, be firm in needing flexibility. If your employer isn’t prepared to consider agile working, even in this world of 24/7 media and community management, it might not be the right workplace for you so move on
  • Get involved with an industry body like the CIPR. You’ll build your knowledge and networks and enhance your employability for sure

 

 

Women in PR GolinBibi Hilton is the president of Women in PR and MD of Golin London

The recent PRWeek/PRCA/Women in PR sexual harassment survey makes for grim reading. What’s it like working as a woman in the PR industry today?
I think, as with most things, the experiences of women working in the PR industry today are incredibly varied. That a gender pay gap exists, and sexual harassment is prevalent, is unfortunately a shock to no one. But it is shocking that as an industry we are not yet effectively and consistently addressing the harassment and unacceptable behaviour towards women that does exist. Women make up the majority in our industry and every one of those women has the right to do her job without being harassed, to have access to fair and clear channels to report unacceptable behaviour, and to feel confident it will be properly addressed and not swept under the carpet.

How would you use public relations to promote International Women’s Day?
One of the most important things about International Women’s Day is that it brings so many groups of people together who are focused on driving change. There is a lot of noise around International Women’s Day, but for us on the committee and our members, every day is Women’s Day. We have decided not to create our own events this year but instead to use our network and profile to support existing IWD events. We are supporting the Media Trust’s breakfast panel debate and some of our members are volunteering as mentors. We have also shared discount codes as one of our member benefits to numerous events being held in London.

What advice would you give women who want to enter the PR industry?
Young people today have more paths of communication between themselves and potential employers, recruiters and career champions than ever before, and they should make the most of it – network like hell, on and offline! With sites like LinkedIn it is so easy to build your own network and profile with potential employers.

I think my main advice would be to be brave. Be brave enough to ask senior professionals for guidance where you can, so that you can learn from their experience and open up new opportunities. Be brave in the content you create to showcase your creativity and skills. Create a blog or Instagram feed that you can show to a potential employer to demonstrate your writing and imagination. And finally, be brave in asking for what you want. Research shows that the gender pay gap opens for women so early on in their career, and this is often because they don’t negotiate their first salary. So, I would say go for it and negotiate – you may not get it but they will definitely respect you for asking.

Today’s Political Headlines – 8 March 2018

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Today’s Political Headlines include the nerve agent used to attack a former Russian spy, the Government’s new domestic abuse proposals, Labour’s fines for inaction on gender pay and the elderly care crippling councils. 

Nerve agent reportedly used to attack former Russian spy
The Times reports that ‘Whitehall sources’ say Sergei and Yulia Skripal were attacked with a nerve agent, increasing the likelihood of Kremlin involvement. It adds that Conservative MP Nick Boles has called on the UK to break off diplomatic ties with Russia and that Home Secretary Amber Rudd will make an urgent statement on the investigation today.

Government unveils new domestic abuse proposals
The Guardian has details of a new consultation on domestic abuse being launched by the Government today. Under the proposals, a new civil protection order would be introduced, allowing perpetrators to be banned from contacting their victims, barred from drinking alcohol and electronically tagged.

Labour would introduce fines for inaction on gender pay gaps
Labour has also announced a new policy to mark International Women’s Day, The Guardian says. Under a Labour government, all companies with more than 250 employees would not only have to publish their gender pay gap, but would have to prove they were taking action or face a fine.

One in ten councils face going bust over cost of caring for the elderly
The Times reports that a study by the National Audit Office shows that one in ten councils will run out of money in the next three years as they struggle to pay for the rising cost of care for the elderly, with central government funding having been cut by almost 50% over the last eight years. This is despite major cuts to waste, food hygiene, and youth services.

May raises human rights with Saudi Arabia, but is accused of colluding in war crimes
The BBC says that Theresa May raised human rights concerns when she met the Saudi Arabian crown prince yesterday. Jeremy Corbyn accused the Government of ‘colluding’ in war crimes by selling arms to the country and supporting it with military advisers.

Cost of Brexit to be outlined, as Hammond accused of bartering away fishing rights
The Financial Times says the impact of the Brexit Bill on public finances will be set out for the first time by the Office for Budget Responsibility at the spring statement next week. The paper also reports that in his speech yesterday, Philip Hammond warned the EU that if the UK’s access to European financial markets was cut, ‘significant additional costs’ would be borne by businesses and consumers. According to The Daily Telegraph, Hammond is being criticised for bartering away fishing rights in return for a better deal for the City, as the EU published its draft trade deal guidelines.

Labour secures vote on cuts to free school meals and childcare for children on Universal Credit
According to the Daily Mirror, the Shadow Education Secretary, Angela Rayner, has blocked attempts by the Government to cut free school meals and free childcare for children on Universal Credit without a vote in Parliament. A vote will now have to be held, which the paper expects the Government to lose because the DUP opposes the change.

‘Civil war’ in Labour Party as Corbyn ally criticises unions
The Sun alleges that a ‘major civil war’ is taking place in the Labour Party after Christine Shawcroft, an ally of Jeremy Corbyn, called on the party to cut its links to the unions. She is supporting Jon Lansman, the founder of Momentum, in his bid to become General Secretary of the party, against Jennie Formby of Unite. The paper also reports that Corbyn was a member of an anti-Semitic Facebook group.

Vuelio Political services make your life easier.

Jen Walshaw

Blogger Spotlight: Jen Walshaw, Mum in the Madhouse

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Jen Walshaw is the author of the number one mummy blog in the UK – Mum in the Madhouse. Covering family fun and creative crafts. Mum in the Madhouse has become a must-read for anyone after some creative inspiration and content. We spoke to Jen about being creative, finding her audience and working with brands.

What makes your blog successful?
I think my blog is successful as my family is relatable and authentic. We are just your average family with our ups and downs. Over the years, it has gone from strength to strength, some readers have been with us from the beginning, others found us while looking for a specific solution. It has stood the test of time and remains a trusted voice in a saturated market.

Why did you start your blog?
My blog started out as a diary after a health scare. I had two boys under three with 14 months between them. It was my way of recording our day to day life while reclaiming time for me. I had always wanted to be one of those people that had a batch of journals to look back on but never found pen and paper that appealing long term. I loved being able to create my own digital photo album with words!

How are mummy blogs different from dad blogs?
I am not sure that they are all that different, but I do love that fact that people feel they provide a different perspective. I also love that they are much more prolific than they ever were. I would much prefer to just be pigeonholed as a parent blogger rather than a mummy blogger, however, like every aspect of my life, being a parent is just part of it.

What’s it like to be part of the mummy blogging community?
I have to say that I adore the whole blogging and online community. There will always be someone that has experienced what you have and able to offer insight and advice. Whether it be dealing with the death of a loved one or how to get the tween off the XBox! We relocated (or boomeranged) back to our native North East when I was pregnant with Mini, and the mummy blogging community has enabled me to have an online village to support me while I raise my children. Some of my closest friends have come from blogging.

How do you plan content with the kids?
We talk about things we would like to blog about as a family and then schedule it in. When it comes to cooking and crafting, that is very much just part of our everyday lives so as long as they are happy for me to document it then I will. I want to be respectful of their stories and privacy. As they get older, then they are starting to provide their own content with recipes and reviews.

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How do you feel about your kids growing up and reading the blog?
I have no issues with the boys’ reading the blog or any of the posts. I have always been conscious of their privacy and always check with them before posting images of them online. I know a lot of their friends follow me on Instagram and read the blog. Some of them even send me pictures of crafts they have made or recipes they have used.

What’s your favourite collaboration with a brand or PR?
It is so hard to pin it down to just one collaboration. We are big fans of family experiences and have been lucky enough to work with some fantastic brands and have lots of fun at the same time. There have been different favourites depending on the stages of our family life. The man of the house loves car or holiday collaborations, the boys are particularly keen on theme parks, technology and festivals, while for me, like most mums, am happy when the rest of the family is. However, I do love going to concerts, visiting new places and experiencing new things. I am also partial to tea and fabric!

What should PRs know when contacting you?
I am a proud Northerner, so invites to events in the capital mean quite a chunk of travel! I want PRs to understand what I can offer them and their clients, and to develop long-term relationships. Things really need to be relevant to me and my readers. More and more it is about being a trusted voice. It is great to connect with people that understand what you do and see how you can work together for the benefit of their client. I like to provide unique relevant evergreen content that will meet their needs and appeal to my readers and new readers.

What do you call yourself (blogger/content creator/influencer)?
Jack of all trades! It depends on who I am talking to. So, blogger, freelance writer, content creator or that I run a website. I wear many hats, but I do not think that I fit the influencer mould or class myself as an influencer especially as I am all about communication, discussion and engagement with my readers; it is certainly a two-way relationship and I do not set out to influence them. Personally, I am thinking of myself more and more as a maker and creator.

What other blogs do you read?
I am an avid blog reader and love being part of such a wide-ranging and diverse community. I turn to blogs for pretty much everything, looking for a recipe then there is a great blog for that, planning a party, again I turn to a blog.

Jen Walshaw and Mum in the Madhouse are both listed on the Vuelio Influencer Database along with thousands of other leading bloggers, journalists and editors.