Tim Liew

Leading daddy blogger Tim Liew on family, brands and community

Slouching Towards Thatcham has steadily climbed its way up the daddy blog ranking and most recently reached the third spot. Written by Tim Liew, Slouching Towards Thatcham reports from the ‘frontline of fatherhood’ and features tales of Tim and his three kids. A popular figure among daddy bloggers, Tim is also well-known for his hilarious musical parodies. Tim told us about the daddy blogging community, how he likes to work with brands (including the fact he’s cheap!) and the many other blogs he likes to read.

What makes your blog unique?
For starters, I’m a dad, I work full-time and I’m Asian, which makes me a rarity in the parenting category. I also focus a lot on audio content. I hosted parenting podcasts for two-and-a-half years (although I’m currently taking a break) and, despite my less than stellar ability to hold a tune, I regularly write and perform parody songs about my experiences as a parent.

Tim LiewWhat’s the best thing about being a dad?
Just being there to watch the kids develop and grow. Our three are all so different: Isaac takes after his mum, Toby is basically my mini-me and Kara has a personality that is all her own. It’s incredibly rewarding to see them take some of the best bits of both their parents, while building their own unique skills and experiences. I think the best part is seeing them become more than just the sum of their mum and dad.

How are daddy and mummy blogs different?
I’m not sure they really are that different, insofar that I don’t believe there’s any such thing as a typical mum blog or a typical dad blog. 99% of the time we write about the same things. Okay, the male perspective on childbirth or period pains is never going to be the same as a woman’s. But even so, I think the biggest differences arise as a result of environment rather than chromosomes.

The blog of a mum in a traditional nuclear family is going to be very different from a single mother or one half of a lesbian couple. Similarly, my experiences as a 40-something working dad of three aren’t going to be the same as a 20-something stay-at-home father with a Down’s syndrome child. Fundamentally, we’re all parents with our own takes on this parenting life.

How would you describe the daddy blogging community?
Small but perfectly formed – and under-utilised. There are some fantastic dads with lots to offer in terms of their diverse parenting experiences and creativity, covering the LGBT, adoption, stay-at-home and autism communities among others. Brands are starting to appreciate the value of working with dads. We’ve come a long way in the past few years – but there’s still a wealth of untapped opportunity (and talent) out there.

When do you create most of your content?
I’m a night-owl so I do a lot of my writing late at night and at weekends. But I’m also constantly jotting down notes and taking and editing photos in spare moments during the day. Blogging is 24/7 – there’s no such thing as a 9-to-5 day.

What are the biggest issues facing dads in the UK today?
It’s a real challenge for modern dads to establish their place in a world that hasn’t always moved with the times. Many of us are deeply involved in all aspects of our children’s lives; in some cases as the primary carer. And yet, there is still a huge gap in societal attitudes towards dads, from the old ‘dad as babysitter’ jokes to baby-changing facilities and the low adoption of shared parental leave. That’s not to say that mums don’t face many issues of their own – of course they do – but too often dads are the forgotten half of the parenting equation.

Do bloggers need their own association or industry institute (and why)?
Yes! The blogging industry is getting bigger and more complex, faster than ever, with the rise of influencer marketing and the arrival of GDPR, among other things. I think a blogging association is desperately needed to help raise standards among bloggers and PRs, and to give brands the confidence that bloggers they work with are credible and professional. I wrote a piece outlining my thoughts on this topic for the Vuelio blog.

What one thing should PRs/brands know about you?
That I’m very selective about who I work with, simply because I don’t really focus on monetising my blog. I work only with brands I’m genuinely interested in, so any content I produce comes from a place where I’m passionate about the brand or what it stands for. (Also, I’m cheap!)

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What are your favourite collaborations you’ve worked on?
I’ve worked on some fantastic projects over the years, but my personal favourite was the year I collaborated with Gadget Show Live because it meant giving the boys a fantastic experience too. They loved the show but they were particularly thrilled about something as simple as having press passes, which made them feel like VIPs. We even produced a podcast review of the show together afterwards. Those kinds of experiences are worth more than payment or product for me.

What other blogs do you read?
In the parenting niche there are too many to mention but my favourites include John at Dad Blog UK, Matt from Man vs. Baby and the incomparable Sarah of The Unmumsy Mum fame. As a long-suffering Arsenal fan, I also read Arseblog every day. And, as a former TV reviewer, I religiously read many of the major pop culture blogs/websites, although The A. V. Club is probably my go-to.

Tim and Slouching Towards Thatcham are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Amanda Coleman

Crisis Comms: lessons from Greater Manchester Police

What if a crisis is a matter of when, not if? What if it’s unpredictable but inevitable? What can you do to make sure you expect the unexpected?

Amanda Coleman is one person who knows how to stay calm in a crisis. As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack, the murder of police officers in 2012, the August 2011 riots and the death of a former chief constable.

From unexpected events that resonate around the world to local matters that affect ordinary people, Amanda has a wealth of experience in crisis comms and has learned valuable lessons from every crisis she’s been through. We’re delighted to say that Amanda will share these lessons with you on an exclusive webinar on Tuesday, 26 June.

Webinar: Crisis Comms – Lessons from Greater Manchester Police 
Date: Tuesday 26 June 2018
Time: 11:00 am BST 

In this webinar you will learn:

  • Best practice when a crisis strikes
  • Why your comms needs to continue after the crisis
  • How you can prepare so your organisation is never caught out

Amanda has over 25 years’ experience across journalism and communications, with the last 18 years spent in senior comms roles within the police service. She recently spoke about ‘communicating in an age of terror’ at the World Public Relations Forum and is keen to promote best practice for the entire comms industry.

If you work in PR or communications and have to deal with crises, or perhaps a crisis is yet to strike, then this is the perfect webinar for you – helping you prepare for the unexpected.

Government votes

Political Headlines – Brexit votes, NHS funding, Grenfell Tower and care costs

Today’s Political Headlines include Brexit votes in parliament, Hammond giving the NHS more money, May regrets her Grenfell Tower response and councils warn of cuts to care costs. 

Tory rebels may defeat Government on meaningful vote on Brexit deal
The Guardian says that it has been told by ‘several leading Conservative rebels’ that they are not satisfied by changes to the meaningful vote on the Brexit deal proposed by ministers, but that a defeat over the customs union has been avoided. The Government is to back an amendment on the issue backed by Nicky Morgan and Jacob Rees-Mogg, and the issue will be deferred until the customs and trade bills. A compromise amendment on the meaningful vote has been tabled by Dominic Grieve, but has not been accepted by the Government.

Hammond prepares to raise up to £10bn for NHS
The Times claims that Chancellor Philip Hammond is preparing to raise up to an extra £10bn to find the NHS, while Theresa May is to lift a cap on skilled workers from outside the EU which is blocking Foreign doctors from working in the service. Hammond wants a real terms increase of under 3% a year, funded through tax increases and borrowing, and has defeated Cabinet proponents of a dedicated NHS tax.

May regrets Grenfell Tower response
The Guardian reports that Theresa May has admitted that her response to the fire at Grenfell Tower was not good enough and that she would ‘always regret’ not meeting survivors. She has pledged to learn lessons from the tragedy and to light Downing Street in green on Thursday as part of a wider series of commemorative events.

Councils warn of cuts to care costs
The BBC carries the results of a survey by the Association of Directors of Adult Social Services which shows that councils expect to spend £21.4bn on care services this year. The organisation warns that that this is not enough, with three-quarters of councils cutting services and almost half planning to introduce higher charges.

Arron Banks denies receiving Russian money
As the BBC reports, Leave.EU founder Arron Banks is to give evidence to the Commons Digital, Culture, Media and Sport Committee today, following claims that he met Russian officials ahead of the Brexit vote. He has denied receiving Russian money, saying that this was ‘part of a fake news narrative’. According to The Guardian, Home Secretary Sajid Javid told MPs that the Government are treating the allegations ‘very seriously’.

Johnson backs ‘Brexit Bridge’ between Scotland and Northern Ireland
According to The Daily Telegraph Foreign Secretary Boris Johnson has thrown his support behind proposals for a £15bn ‘Brexit bridge’ between Scotland and Northern Ireland. A source close to Johnson told the paper that it was ‘an interesting idea which ought to be looked at more seriously’.

EU outlines reasons for rejecting UK’s Irish border proposals
The Financial Times says that the EU has outlined its reasons for rejecting UK proposals on the Irish border. According to slides published by the European Commission, British proposals ‘leave key questions unanswered’, ‘do not cover regulatory controls’ and are ‘time-limited’. The paper also reports that the UK will apply to remain in the European standards system.

May describes G7 summit as ‘difficult’
The BBC reports that Theresa May told MPs that the G7 summit at the weekend was ‘difficult’ and that there were ‘strong disagreements’ between President Trump and other leaders. She said that US trade policies had ‘deeply disappointed’ her and praised Justin Trudeau for the ‘skilful’ way in which he had hosted the meeting.

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Politics on Sunday – Brexit, borders and Brown

Following the announcement that Robert Peston’s show would move to Wednesday evenings, Andrew Marr is now the focus of Sunday’s political programming. This week, Marr hosted former Prime Minister Gordon Brown, the First Minister of Scotland, Nicola Sturgeon, the Shadow Brexit Secretary, Keir Starmer and the Minister for the Cabinet Office, David Lidington.

Gordon Brown spoke on Brexit, and gave his view that the Brexit vote was not a vote against the technicalities of the EU but rather down to lost jobs and low earnings. He also suggested that none of the options the Government are putting forward are good enough.

Brown spoke about the NHS and how to solve the problems it is currently facing; his favoured view is to increase national insurance contributions as people will be prepared to accept it so long as they see the money going into healthcare. The former Prime Minister also said that the Brexit votes coming up this week could be a major point of crisis for the Conservative Government.

Nicola Sturgeon was the next guest on Marr, and she repeated remarks she made at the SNP Conference by saying the obsession with securing another chance of voting for independence needs to stop. The First Minister of Scotland wants to maximise the opportunities for Scotland and provide answers to people who have questions over whether it should be an independent country. Sturgeon then criticised the infighting in the Cabinet concerning Brexit.

Sturgeon also appeared on Ridge on Sunday and said there would be a second independence referendum during her time as First Minister but she is well aware that Brexit will impact a lot of things and these decisions should not be made until further clarity is available. Sturgeon also said that if Northern Ireland gets a bespoke deal on Brexit then Scotland should also be offered a bespoke deal.

Continuing the topic of Brexit, the next guest on Marr was Keir Starmer, who criticised the lack of movement by the Government on the customs union. Marr pointed out that nearly half of Labour peers voted for the UK to stay in the European Economic Area (EEA) yet the Labour leadership is telling MPs to abstain on this vote in Commons. Starmer said he is sympathetic to the view of needing a customs union, however he does not think the EEA will provide a suitable solution to the issues around the Irish border. Starmer said he went to the Norway/Sweden border, which is a hard border, and said this will not happen as a commitment has been made to make sure there is no hard border dividing Ireland.

There was more border talk when Marr asked Starmer where the UK border will be; Starmer said it will be around the custom union countries. The Labour proposal is that the UK would be in a customs union with the EU so no need for a hard border with Ireland. Marr said for this to happen, the UK would need to be part of the Single Market. The conversation went back to the EEA, as some view this as the best way to protect jobs and the prospects of the country.

The Brexit chat did not stop with David Lidington. He made it clear that the UK will have left the EU by the end of 2019; he said everyone is working towards getting Brexit sorted. He said it is in everyone’s interest to get all facets of Brexit sorted as soon as possible. Lidington endorsed Theresa May’s toughness and said rhetoric does not matter so much. Grant Shapps was on Ridge and he also spoke about Theresa May and said it is conceivable that Theresa May could lead the Conservative Party into the next general election.

Shadow Business Secretary, Rebecca Long Bailey, spoke about workers in the hospitality sector. She looked at two areas the Labour party want to legislate in, firstly by stopping non-disclosure agreements that stop staff exposing sexual harassment. She also said Labour will legislate to make sure staff receive 100% of the tips they earn and stop practices by employers that currently stop this.

Housing Minister, Dominic Raab, apologised to the remaining families who have not been housed after the Grenfell Tower tragedy. He said as much support as possible will be given to those effected and progress is being made. Ridge asked Raab about whether there needs to be more Cabinet discipline – Raab thinks there should be, which was in reference to comments made by Boris Johnson.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

 

Andrew Marr Ridge on Sunday

James Herring

How to win PR awards, with Taylor Herring

Taylor Herring is a multi-award-winning agency, known for disrupting the news cycle and getting its creative campaigns onto the front pages. Whether its Greggs’ Gregory and Gregory or Samsung’s QuickDrive, Taylor Herring’s work pushes boundaries and the agency is reaping the rewards.

Here, co-founder James Herring tells us what it takes to win awards including PR Week’s Agency of the Year and Campaign of the Year, and the Drum’s Best PR Strategy.

Taylor Herring has won a lot of awards (49 since 2014!), what’s behind the success?
Creativity. Creating a work culture that thrives on bold and brave ideas to solve client problems. With no risk, there’s no reward.  This only comes by having client partners that are prepared to do things differently and take a few calculated risks.

For example, last year Greggs came to us and said, ‘We’ve had a balanced choice range for the last three years but no one knows about it because ultimately our steak bakes and sausage rolls are so famous they drown out the conversation about the rest of the range.’

We needed to find a radical idea to get the balance choice range front and centre, so we pitched Greggs the idea of putting four people on a Greggs-only diet, for one month, eating just from the balance choice range (but with a sausage roll and doughnut treat once a week). It was a reverse Morgan Spurlock Super Size Me idea, and, to their credit, Greggs took very little persuading. Recently we took Greggs undercover at a gourmet food festival, under the name Gregory and Gregory, to promote their salad range and in the immediate aftermath, sales of the featured product line rose by 200%.

I’m also really proud of the work we have done for Samsung. They take an ‘agency neutral’ approach to where ideas come from and, as such, alongside our PR work we are now making TV ads, cinema spots and designing billboards. Last year, we pulled off the UK’s longest-ever TV commercial. It featured a locked-off shot of a washing machine drum in a homage to slow TV. The follow up was to commission Hollywood pianist Michael Nyman to compose a 72-minute score for a wash cycle – and then stage a West End premier of ‘Washing Machine The Movie.’

The same with Pimm’s. We run an efficient press office but as their lead creative agency we also produce all the content for their social media channels and their digital outdoor.

Another example is easyJet, who wanted to raise their family-friendly credentials. We did a piece of research that revealed the number of children reading books on holiday was at an all-time low. So, we turned an entire fleet of planes into ‘flybraries’ by putting 7,000 children’s book onto planes – turning them into holiday lending libraries. A purposeful campaign loved by flyers and the media, which has helped drive brand love and sales to that distinct audience.

Campaigns that come from the heart rather the head are the ones that win awards.

Campaigns that come from the heart rather the head are the ones that win awards. It’s a question of finding the right clients to go on that journey with you.

Do you ever turn clients down?
Yes, all the time.

We did a big piece of work last year into who our sweet spot client was. I think most agencies can relate to the fact that you waste a lot of time on pitches you should never have got involved with in the first place. Cash-grabbing short termism is a distraction.

We looked back at the pitches we didn’t win from the previous 12 months and the types of client they were and saw a pattern. The sweet spot for a Taylor Herring client is a ‘bold, enlightened challenger’. They need to have that same fire in their belly that you’d expect to see from a start-up. They want to stand out within their category and to do things differently. When gauging if the client is the right fit, we’re looking for evidence of a disruptive passion that runs right through the business from the CEO down. Sometimes the PR department are desperate to shake things up – but there might be some conservative voices in the c-suite who just don’t get the value and power of earned of media.

Is PR doing more work for brands than before?
Yes – I think we’re living in a golden age of PR. The advertising industry is under so much pressure from technology that’s cutting out ads; 90% of people fast forward through TV commercials, 25% of us have an ad blocker on their phones. It’s becoming harder to reach people with interruptive advertising.

Also, the emperor’s new clothes of the paid influencer, which lasted all of 18 months, is over, thank god. People have realised that lobbing £30K at a YouTuber to say, ‘wow I love this lipstick’ just doesn’t cut it any more. It’s bad for consumers and bad for the brand. The news media will always be the most valuable of influencers because they apply the all-important credibility filter to brand communications. If you’re going to work with social media stars – they need to be fully immersed in the campaign and 100% credible. Otherwise, save your money.

I suspect the ad industry will raise their game and get better at PR because they have to. I read an opinion piece in Campaign magazine from a top ad exec saying: ‘what’s the point of doing a campaign if it doesn’t cut through the news cycle?’ That’s what the PR industry has been telling the marketing industry for the last hundred years! We’ve always been the best story-tellers. If you can make it entertaining and interesting, put a smile on people’s face or open their eyes to seeing the brand in a different light, it delivers.

There are two great expressions I’ve heard from features departments that sum it up. The Sun’s features department says when they’re deciding if a story is good enough to run, it needs to pass the ‘F*ck me Doris’ test. It’s based on two archetypal Sun readers, Mr and Mrs Smith let’s call them, and Mr Smith is reading a feature in the paper and says, ‘F*ck me, Doris, have you seen this?’. I love that.

The Daily Telegraph features department calls that their ‘marmalade dropper’ moment, which feels quite appropriate for the stereotypical Daily Telegraph reader; the vicar or headmaster splutters reading a story while their toast and marmalade goes all down their front.

Is that the approach that makes Taylor Herring successful?
Very much so. Our challenge is to deliver a story that makes a news editor, features editor or special correspondent say, ‘people are definitely going to share that’ or, ‘that’s going to drive online conversation and comments’. And we’re definitely getting better at it.

If you do a campaign that does well, the phone rings off the hook for the next week because people will want to reach the people who did it.

Good work delivers more clients.

We haven’t ever cold called for clients in the history of Taylor Herring because doing good work brings success.

James Herring also spoke to us about how to break the news cycle and why he purchased top PR blog, PR Examples.

UK EU

Political Headlines – Brexit, abortion laws, student fees and Russian meetings

Today’s Political Headlines include the Brexit bill votes, Afghan interpreters win right to live in UK, abortion laws in Northern Ireland and ‘unfair’ student fees and loans. 

May tells MPs to unite ahead of Brexit bill votes
The Daily Telegraph reports that Theresa May will tell backbench Conservative MPs that they need to unite, ahead of this week’s votes on amendments by the House of Lords to the EU (Withdrawal) Bill. Addressing the 1922 committee this evening, the Prime Minister will say that MPs must ‘deliver on the decision made by the British people’. According to The Guardian, the Government is ‘quietly reassured’ that it has the votes to pass the bill.

Afghan interpreters win right to live in UK
The Daily Mail is claiming victory in its campaign to allow Afghan interpreters who worked with the British army to settle in the UK. Defence Secretary Gavin Williamson writes in the paper that the Government will be introducing plans to make the existing relocation scheme ‘fairer’ and pledges to ‘do what is right to honour their extraordinary service’.

MPs target Javid over Northern Irish abortion law
According to The Guardian, over 30 MPs have promised to send the Home Secretary, Sajid Javid, written questions demanding that the domestic abuse bill is brought before parliament by the autumn, so that an amendment giving Northern Irish women the right to access terminations can be tabled.

Student fees and loans ‘unfair’, Lords report claims
The BBC says a report by the House of Lords Economic Affairs Committee claims the student fee and loan system is ‘deeply unfair’ and the Government is using ‘accounting tricks’ to conceal the cost of higher education, delivering poor value for money for taxpayers. It calls for ‘immediate reforms’ including lower interest rates and restoring grants.

Banks to tell committee that he told CIA about Russian meetings
The Times claims that Arron Banks, the founder of Leave.EU, will tell the Commons Digital Media and Sport Committee tomorrow that he briefed the CIA on his meetings with the Russian Ambassador. The meetings were revealed in emails leaked over the weekend.

Homelessness could be ended in a decade, report claims
The BBC carries details of a new report by the charity Crisis, which claims that the Government could end homelessness in 10 years, if its proposals are followed, including building 100,500 social homes a year. The Daily Telegraph says that a report by the Local Government Association warns that the Right to Buy scheme might collapse, as the UK is running out of council houses.

Hancock refuses to legislate on children’s access to devices
The Guardian reports that Digital, Culture, Media and Sport Secretary Matt Hancock does not allow his children to have mobile phones and thinks children shouldn’t have access to them overnight, but will not follow the French and legislate on the matter. Meanwhile, The Daily Telegraph has launched a campaign calling for social media and online gaming firms to have a statutory ‘duty of care’ to protect children from mental ill health, abuse and addictive behaviour.

Doctors will not be sacked for ‘honest mistakes, Hunt says
The Times reports that Health and Social Care Secretary Jeremy Hunt will announce that he is to accept the main findings of a review into the use of gross negligence manslaughter, claiming that doctors and nurses who make ‘honest mistakes’ should not be prosecuted. A system of medical examiners will be created, with the ability to refer cases to coroners.

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Taylor Herring and Kier Group win big at #CIPREXCEL

Taylor Herring, which won three awards, Kier Group, which managed two, and Loughborough University, which also won two were big winners at last night’s CIPR Excellence Awards. And for fans of Vuelio webinars, Battersea Dogs & Cats Home: Five Year Sentences For Animal Cruelty will be a familiar campaign, which last night picked up the Public Affairs Campaign award – an inevitable decision for outstanding work. JamJar PR and Cwm Taf University Health Board won the Best Use of Digital, sponsored by Vuelio, for their #JoinCwmTaf campaign to solve the health board’s staffing crisis.

The biggest winner of the night was surely the PR industry, which proved its diversity and strength with 31 awards presented to an outstanding selection of comms experts.

CIPR President Sarah Hall kicked off the event, praising the PR industry for its important role in society and those before her for always striving towards best practice. With a crowd of 700-strong, the Awards is a clear sign that the PR industry is in rude health and is as relevant and necessary as ever.

In the public sector, there was recognition for the London Met Police for their crisis response to the terror attacks and Borough Market for its own response following the tragic events of 2017.

In terms of the ‘big’ awards, Large Public Relations Consultancy went to Instinctif Partners, Mid-Sized to Manifest and Small to Talker Tailor Trouble Maker – all three picked out by the judges for their USPs and commitment to their own individual styles of PR practice.

English Heritage won In-House Public Relations Team and Bridget Aherne from Bridget Aherne Communications received the Independent Practitioner award.

The full list of winners is available on the CIPR Excellence Awards website, including each winner’s entry to the competition and judges’ remarks.

Obviously, the most hotly contested part of the night was the Vuelio caption competition. Using custom Instagram frames, guests posed and snapped throughout the evening for a chance to win a bottle of Champagne. Unfortunately, we could only have one winner – congratulations to Amy Hegarty from BT, who pouted her way to first place.

We’ve created a full Vuelio Canvas of our favourite entries to our competition, click here or on the picture below to see who made the cut.

Want to make your own Canvas? Our unique presentation tool is great for pressbooks, lookbooks, newsletters and newsrooms. Make a Canvas.

CIPRExcel

BBC doc

Paul Dacre steps down, Twitter reacts

Paul Dacre has announced he is to step down from his role of editor of the Daily Mail, after 26 years in charge. The media giant will become chairman and editor in chief of Associated Newspapers (which changed its name to DMG Media), but this move still marks the end of an era in British news.

It’s difficult to know where to begin when talking about Dacre, his success as an editor is unquestionable but his role in society has often been contentious and many are celebrating the news of his departure.

Dacre used his announcement to staff to talk about the success of the Mail under his editorship, the paper’s victories – from the famous Stephen Lawrence front page to the recent anti-plastics campaign – and the whole team’s effort in the ‘battle for freedom of expression against those who seek to impose statutory regulation of the press’.

Lord Rothermere, who owns the publisher but has always given Dacre editorial freedom, said, ‘Paul is, quite simply, the greatest Fleet Street Editor of his generation’.

The BBC’s media editor, Amol Rajan, who seemingly broke the story last night, said, ‘Paul Dacre was the last of his kind’.

On Twitter the reaction was more mixed.

His support of the current Conservative Government and its leader Theresa May has also been highlighted by many, including Matt Chorley in his hugely influential Red Box email. Chorley wrote: ‘Theresa May reads The Times because she likes the Sudoku. She reads the Daily Mail because she likes to know what Britain thinks. Well, her idea of Britain. And really it’s about what Paul Dacre, her loudest cheerleader, thinks.’

Chorley also quotes an unnamed government source who text him saying ‘Bad news for Theresa. Dacre’s the last person in the country who thought she was any good’. Ouch.

As for Dacre’s replacement, there are many contenders being touted by the press, from The Sun’s Tony Gallagher and the Telegraph’s Chris Evans to the Mail on Sunday’s Georgie Greig:

What hasn’t been overlooked is one particular outside choice. Before Paul Dacre became editor of the Mail, he had a brief stint editing the Evening Standard. Someone else who is currently a short period into his editorship of the Evening Standard is George Osborne. Though suggestions he wanted the job were quickly denied by the man himself:

Dacre will step down in November, before his 70th birthday.

David Evans

Top Men’s Fashion Blog: Grey Fox

Grey Fox is the ‘mature search for style’, written by David Evans. The blog recently ranked in the Top 10 UK Men’s Fashion Blogs and has been a stalwart of the male fashion blogging scene for years. With fashion and menswear content for all men, Grey Fox has built a loyal following and provides a unique perspective in the blogosphere.

We spoke to David about the origins of men’s style, how shoes can make or break an outfit and the amazing campaigns he’s collaborated on.

Grey-FoxWhat makes your blog unique?
I’m a men’s style blogger aged 63. The blog started as my search for style as an older man. There are few enough men’s style blogs and even fewer that cater for the man over forty (in fact I only know a very small handful). However, while my main readership is over 40 on the blog, on Instagram it’s aged between 25 and 35! I describe a fairly classic menswear style and, at the moment, that appeals to all ages.

Will Men’s Fashion ever catch up with Women’s Fashion?
I suspect that men’s fashion has already overtaken women’s in terms of amounts being spent. Some studies show that men spend monthly more than women and it’s certainly the case that the men’s clothing market is growing twice as fast as women’s. Interest in menswear is huge; I see this on my blog and social media.

Who is your favourite ever designer?
I don’t really have one as I like to find inspiration from many directions. Having said that, I love what New & Lingwood and Oliver Spencer are doing and there are many small menswear businesses here in the UK that deserve our attention, such as SEH Kelly, Marwood, Lamler and others.

What up-and-coming designers will be tomorrow’s stars?
Again, I can’t really say. The world of men’s style is different from the more volcanic fashion world where names come and (usually) go, and are quickly forgotten. My interest is in the durability of classic styles inspired by Savile Row and Jermyn Street but which includes many newer and younger brands.

What’s the best fashion show for men?
Oliver Spencer always do a great show at London Fashion Week Men’s, but looking more widely at the world of menswear, Pitti Uomo in Florence is, for me at the moment, the greatest display of men’s fashions and style. While it is largely Italian, there are some 100 plus British brands there this June and it’s a great place to see the best-dressed men in the world. I’d love to see something similar in London where there is so much creativity and, arguably, the whole concept of men’s style originated.

Grey FoxShoes or watch?
Shoes can make or break a look. Poor ones can ruin the best outfit, while good shoes can lift a mundane look. I do like a good watch though – a vintage example adds a real touch of style.

Beards: in or out?
Men should wear what they like – it’s a question of style, not fashion.

What one thing should PRs/brands know about you?
I represent a demographic that is growing fast. Over fifties are wanting to spend time and money on style, holidays and consumer goods. They are responsible for nearly half of consumer spending and brands ignore them at their peril.

What are the best campaigns/collaborations you’ve worked on?
Driving a Maserati in Northern Ireland recently for Maserati UK. Designing a summer collection with Alexandra Wood. Driving a Range Rover Velar in Norway. Having hats made by Taylor Red Millinery – there are so many which have been great fun.

What other blogs do you read?
It probably sounds terrible, but I don’t. Time is precious and I prefer to follow on Instagram where I follow all the main menswear Instagrammers. One blog I do like to follow is That’s Not My Age in which Alyson Walsh talks about style for older women.

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David Davis

Political Headlines – David Davis, NHS funding and University Diversity

Today’s Political Headlines include David Davis in open rebellion against Theresa May, Hunt’s significant increase to the NHS budget, uni fees cut if diversity doesn’t increase and MPs call for more women to give evidence to select committees. 

David Davis in ‘open rebellion’ against Prime Minister
The Daily Telegraph claims that Brexit Secretary David Davis is in ‘open rebellion’ against the Prime Minister and is refusing to front her plans for a customs backstop in order to avoid a hard border in Northern Ireland. While Downing Street has insisted that this will be ‘time-limited’, no end date has been included in details of the plan sent to the EU. The Times claims that Eurosceptic cabinet ministers are accusing Theresa May of deception, with remain-supporting ministers being shown the plans days before they were given them.

Hunt confirms ‘significant increase’ to NHS budget
Speaking to The Guardian, Health and Social Care Secretary Jeremy Hunt has revealed that Theresa May will announce a ‘significant increase’ to the NHS’s budget when it celebrates its 70th birthday in July. He also admitted that he is unlikely to meet his target of 5,000 more GPs in England by 2020, that ‘patient safety in the NHS is still deeply flawed’ and that Brexit had contributed towards NHS staff shortages.

Regulator warns universities that he’ll cut tuition fees if diversity doesn’t improve
Writing for The Daily Telegraph, Sir Michael Barber, chair of the Office for Students, has warned that universities which don’t improve diversity will see their tuition fees cut by a third. However, Professor Graham Virgo, vice-chancellor of the University of Cambridge, has instead that his institution will not give black and minority ethnic applicants ‘special treatment’, despite criticism from Universities Minister Sam Gyimah.

MPs call for more women to give evidence to select committees
The BBC says that the House of Commons Liaison Committee has called for more women to give evidence to select committees, after it found that just 33% of witnesses in the last year were female. A target of reaching 40% female ‘discretionary witnesses’ (i.e. not ministers or senior officials) has been set for the end of this parliament.

Javid promises ‘fairer, more compassionate’ immigration regime
The Guardian reports that Home Secretary Sajid Javid told Parliament’s Joint Human Rights Committee that he wants a ‘fairer, more compassionate’ immigration system. He admitted that the treatment of those affected by the Windrush scandal was not ‘personal enough and not sympathetic enough’ and that things had gone ‘profoundly wrong’.

Gove attacks ‘crony capitalists’
The Daily Mail says that Michael Gove, Environment, Food and Rural Affairs Secretary, has called for a crackdown on ‘crony capitalists’ who have ‘rigged the system’. He called for the tax system to be changed to encourage investment and for bosses’ bonuses to be curbed. He also criticised quantitative easing, which he claimed had made the wealthy wealthier.

1.5m Britons living in destitution
The Daily Mirror carries details of a report by the Joseph Rowntree Foundation that reveals that over 1.5m British people are living in destitution. The charity has warned that social security policies are leading to destitution ‘by design’ and has called for changes to the system, including to the use of Universal Credit sanctions.

Archbishop of Canterbury calls for higher taxes
According to The Daily Telegraph, Justin Welby, the Archbishop of Canterbury, has called on the Government to find the ‘courage’ to increase taxes to fund public services, including the NHS. He also called on the Government to increase borrowing, saying that interest rates showed that there was ‘little reason to be so afraid’ of doing so.

Vuelio Political Services are here to assist you. Find out how.

MENSWEARSTYLE

Craig Landale – the number one men’s fashion blogger

Craig Landale continues to dominate the men’s fashion and lifestyle scene with his blog MenswearStyle. Topping the Men’s Lifestyle ranking and winning two awards at the Vuelio Blog Awards 2017 – Best Men’s Lifestyle Blog and Best UK Blog – now Craig has been named number one in the Top 10 Men’s Fashion Blogs.

We spoke to Craig about his favourite designers, working collaboratively on experiential PR campaigns and why he no longer reads the competition.

What makes your blog unique?
MenswearStyle is unique because it brings an informative but light-hearted voice to the menswear industry, covering not just the high street and high designers but start-ups and crowdfunded brands too. We bring an authentic and honest outlook to current trends as well as bringing focus to important movements such as sustainable fashion. The blog isn’t the only way of consuming our publication as we also have a Podcast and Street Style gallery, as well as a shop which lists thousands of products from online retailers.

Will Men’s Fashion ever catch up with Women’s Fashion?
I don’t think men will ever consume fashion in the same way women do. The average woman is more inclined to buy for the season and dispose of prior season’s garments, whereas the average man is looking to buy higher quality items with an interesting story that is expertly manufactured and will last years to come. The number of designers, collaborations and developments within the industry is certainly gaining traction though.

MenswearStyle

Who is your favourite ever designer?
Oliver Spencer is my favourite. The style of clothing he makes basically sums up my taste in clothing. It’s relaxed, understated and everyday comfortable wearable pieces that fit really well. I always look forward to his fashion shows each season in London too. I like how he uses non-model guys (usually his friends) mixed in with the usual runway models too.

What up-and-coming designers will be tomorrow’s stars?
That’s a tough one, If I knew this I’d be in a different job but I’ve recently interview Genevieve Sweeney for MenswearStyle and I really like her British-made knitwear. Her designs are so interesting, yet not too overbearing or trend-led. Definitely a brand to watch for the coming AW18 season.

What’s the best fashion show for men?
I always prefer catwalk shows where the garments are wearable. Some designers go for the theatrical element to a show and that’s ok, but I personally don’t like it. I love menswear for what it is and I like to see it being worn in the way it is intended to be in normal life. In fact, when I think back to my favourite ever runway show, it was back when LFWM was LCM and Hackett put on a show with a live orchestra and it gave me goose bumps. It made me proud to be working within the British menswear industry.

Menswear Style

Shoes or watch?
I really like to wear a good watch and I find them a bit trickier to buy compared to shoes. With shoes I’d always suggest a British made Brogue or Oxford as an essential, but watches are completely evolving. I really like what Shinola and Uniform Wares are doing at the moment.

Beards: in or out?
They’re still in and show no signs of going anywhere just yet. Even in high-summer you should expect to still see them. However, they will be trimmed down with reduced thickness to avoid being itchy and uncomfortable.

What one thing should PRs/brands know about you?
I run the UK’s best blog according to Vuelio and I’m also a CIM qualified marketeer. Not only do I love menswear but I like interiors and homeware too.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns/collaborations you’ve worked on?
Over the six years of running MenswearStyle there have been many, but a few recent standouts are Gore-Tex where I headed out to Berlin to see their most recent developments in garment technology, Volvo where I test-drove their new XC40 car in Barcelona and Slaters where I styled two partywear inspired outfits for a London photoshoot and was interviewed for their in-store magazine.

What other blogs do you read?
I’m actually trying a new thing at the moment where I don’t look at my competition. I had read that if you pay too much attention to the competition you start to replicate them and you lose your creativity and all-important unique angle that gives you your difference and sets you apart from the crowd. I seem much happier for doing it and an unnecessary pressure has been lifted as a result.

Craig and his award-winning blog are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Labour leader

Political Headlines – Labour on Brexit, Heathrow expansion, Islamophobia and NHS funding

Today’s Political Headlines include Labour’s new single market proposal, Heathrow expansion plans, accusations of Islamophobia against the Conservatives and raising National Insurance to fund the NHS. 

Labour proposes new single market Brexit amendment
The Times says that Labour is proposing a new amendment to the EU (Withdrawal) Bill, calling for ‘full access’ to the single market and ‘shared institutions and regulations’. The paper says that while this would be ‘the softest possible Brexit’ outside membership of the single market, the proposal has left pro-EU MPs ‘unhappy’ and the EU ‘baffled’. Meanwhile, The Sun claims that Exiting the European Union Secretary David Davis has ‘threatened to humiliate Theresa May’ by asking the Cabinet to overrule a decision not to publish a white paper before a key summit later this month.

Heathrow expansion plans announced
As the Financial Times reports, the Government has put forward the final plan for a third runway at Heathrow, and it will be voted on within the next 21 days. Transport Secretary Chris Grayling has announced £2.6bn in compensation for local residents and that planning permission would only be granted if air quality obligations were met. The paper expects the proposal to pass ‘fairly easily’ as it is supported by the Conservative and SNP leadership and many Labour MPs. Boris Johnson, who has opposed the proposal, is expected to be overseas.

Conservative Muslim Forum chair accuses party of not taking action on Islamophobia
According to the BBC, Mohammed Amin, chair of the Conservative Muslim Forum, has accused the party of failing to take action on Islamophobia and called for an independent inquiry. He said that the party is seen as ‘anti-Muslim’ and had not taken ‘decisive action’.

Most voters back National Insurance increase to fund NHS
The Mirror reports that a new poll has found that 82% of voters would be willing to pay 1p more in National Insurance if the money went directly to the NHS. The poll also finds that voters are more likely to back the party which pledges extra funds for health and social care at the next election.

Westminster should not ‘impose its will’ on Northern Ireland, Bradley says
The BBC says that Northern Ireland Secretary Karen Bradley has said that while she would personally like the abortion law in Northern Ireland to be changed, Westminster should not ‘impose its will’ and the matter ‘should be decided by the people of Northern Ireland’.

Deradicalisation programme found to be ineffective
The Times reports that a study for the Home Office has found that over 95% of deradicalisation programmes are ineffective. The study by the Behavioural Insights Team examined 33 schemes, mostly part of Prevent, and found that just two were effective, while some were counterproductive. The projects had claimed success rates of over 90%.

Poorer people eat fatty food for ‘comfort, solace and pleasure’, Gove says
The Daily Telegraph says that Environment, Food and Rural Affairs Secretary Michael Gove told the All Party Parliamentary Group on the Environment that poorer people eat food which isn’t good for them because it gives them ‘comfort, solace and pleasure’. He said that the Government needed to be ‘more proactive’ and ‘more than a nudge’ was needed.

Military secondments to the EU will not be renewed
The Financial Times reports that the EU has told UK military staff that their secondments to Brussels will not be renewed after Brexit, while talks on security and defence co-operation have ‘proved much harder than expected’. The paper also reports that a threat by the UK to obstruct the procurement of the Galileo satellite navigation system has been neutralised after the EU agreed to take on the European Space Agency’s liabilities.

Vuelio Political Services are dedicated to providing custom political intelligence for clients. Find out more.

Anthony McGrath

Spotlight on top men’s fashion blog Clothes Make The Man

Anthony McGrath is the editor-in-chief of Clothes Make The Man, which was recently ranked in the Top 10 UK’s Men’s Fashion Blogs. Aimed at the ‘ordinary man’, Clothes Make The Man helps its devoted audience make well-informed sartorial choices.

We caught up with Anthony, who told us about the genius of Tom Ford, the return of the tasche and working with PRs.

What makes your blog unique?
We answer the needs and wants of our reader, catering to them and ALWAYS thinking what they would want to read and know about. We offer a unique, knowledgeable, realistic and true perspective on menswear.

Will Men’s Fashion ever catch up with Women’s Fashion?
Sorry to burst that bubble, but no, women’s fashion and trends move so much faster than menswear and we mustn’t forget well-made menswear tends to be more expensive, generally, than womenswear. We are fighting a losing battle here lads.

Who is your favourite ever designer?
Tom Ford. Undisputedly, undeniably, a true genius

What up-and-coming designers will be tomorrow’s stars?
Ohh good question! I think James Long is already on his way. Likewise, Christopher Raeburn isn’t faring too badly.

What’s the best fashion show for men?
Now the best fashion show I’ve ever been to was the last Tom Ford show for Gucci; the atmosphere was literally electric!

Shoes or watch?
Mmm tough one. I can’t resist either to be honest; two of my biggest weaknesses are shoes and watches.

Beards: in or out?
Out, sorry. I mean it is up to the individual’s choice but beard are a bit Zzzzzz. Although, I hear a re-make of Magnum PI is in the making so maybe the question will be tasches: in or out?

What one thing should PRs/brands know about you?
I’m organised so approach me in time.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns/collaborations you’ve worked on?
Ahh everyone I’ve worked has been great or I wouldn’t have worked on them. It has to be enjoyable.

What other blogs do you read?
When I have time I really enjoy catching up on blogs like The Chic Geek and The Style King.

Anthony McGrath and Clothes Make The Man are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

brexit headline

Political Headlines – EU Withdrawal Bill, Northern Rail and Heathrow Airport

Today’s Political Headlines include amendments to the EU Withdrawal Bill, Northern Rail chaos, and plans for a third runway at Heathrow Airport. 

MPs to vote on amendments to EU Withdrawal Bill as Brexit white paper is postponed
The Times reports that the Government has scheduled votes by MPs on the House of Lords’ amendments to the EU Withdrawal Bill for next Tuesday, giving it a week to win over potential rebels. The paper adds that the twelve backbenchers who are threatening to rebel on customs arrangements doubt that the Government will be able to reach a satisfactory compromise. The Financial Times claims that the Government has abandoned plans to publish a white paper on the future UK-EU relationship ahead of this month’s European Council meeting and it will now be published at a later date.

May under pressure over Northern rail chaos
The Guardian says that Theresa May is coming under further pressure to act on the rail chaos in Northern England, as 25 newspapers across the region united to call for an emergency summit to find a solution and a review of rail franchising. Facing questions from MPs yesterday, Transport Secretary Chris Grayling announced an inquiry into the problems.

Heathrow plans to be approved by cabinet sub-committee
The BBC reports that the Cabinet’s economic sub-committee is expected to approve plans for a third runway at Heathrow today. The plans will then be sent to full cabinet, with MPs expected to vote on them in ‘the coming weeks’. Foreign Secretary Boris Johnson has previously said that he would ‘lie down in front of bulldozers’ to stop the proposal.

Government announces action plan for carers
The Daily Mail says that the Government is to announce a series of measures to support informal carers today. The care action plan, published by six Government departments, includes flexible work hours, paid ‘carers’ leave’, and emotional support, and is being led by care minister Caroline Dinenage.

Government sells shares in RBS at £2.1bn loss
The Financial Times reports that the Government has sold a 7.7% stake in Royal Bank of Scotland, making a loss of £2.1bn, and that further shares could be sold later this year. Chancellor Philip Hammond has argued that public ownership is a drag on the firm, but as the paper adds, both Shadow Chancellor John McDonnell and Lib Dem leader Sir Vince Cable have criticised the Government for making a loss on the sale.

Government considers investment in Welsh nuclear plant
The Times reports that the Government is considering investing billions of pounds in a new nuclear plant in Wales, which could deliver cheaper electricity than Hinkley Point. Sources suggest that the Government could invest £1-2bn in the Wylfa plant, near Anglesey, with equal investments by Hitachi and the Japanese government, with the rest of the £15bn cost met by Government-guaranteed loans.

Committee criticises aid spending in China
The Daily Telegraph says that the Commons International Development Committee has released a critical report on aid spending in China. The committee warns that spending aid on projects to develop the Chinese film industry and reduce Chinese children’s salt intake risks ‘undermining faith in UK aid’.

Brown calls for NI increase to fund NHS
According to the Daily Mirror, Gordon Brown has made a ‘dramatic intervention’ in the debate about NHS funding, calling for a 1p increase in National Insurance to help meet funding pressures. He has warned that the service is currently in ‘mortal danger’.

Vuelio Political Services are available for custom political intelligence. Find out more.

vloggers

Why now is the right time for a blogging association

This is a guest post from Tim Liew, blogger at Slouching Towards Thatcham, about the need for a blog association. Have your own opinions about this? Want to write a guest post? Email Jake O’Neill or tweet us @Vuelio.

At a time of massive growth and increasing complexity, now more than ever blogging needs its own trade association.

The world of blogging has changed immeasurably – and mostly for the better – since I published my first post 11 years ago. Improved technology. The rise of social media. The explosion in influencer marketing and paid opportunities.

All of this has driven a much more professional approach to blogging. It is no longer the domain of hobbyists sharing information and opinions. It is now a booming industry in its own right, with thousands of practitioners earning a full or part-time salary from content creation.

The most successful bloggers and vloggers are now brands in their own right. Louise Pentland’s beauty and lifestyle YouTube channel Sprinkleofglitter has 2.6 million subscribers. That’s about the same number of people who tune in to watch University Challenge on TV every week. Sarah Turner (The Unmumsy Mum), Katie Kirby (Hurrah for Gin) and Matt Coyne (Man vs. Baby) lead a vanguard of parent bloggers whose books have topped the Sunday Times bestseller charts. From sports to gaming and food to politics, there is a blog – make that hundreds of blogs – for every niche.

Blogging and bloggers have gone truly professional, influencing people far beyond their loyal readerships and being rewarded by brands desperate to reach these audiences as traditional broadcast media continues to decline. It’s no surprise that a growing number of aspiring influencers want a piece of the action.

As investment in bloggers and influencers explodes, so does scrutiny and regulation. Bloggers have long wrestled with how best to disclose their relationship with brands who want sponsored posts or to place pre-written content or web links. More recently, the arrival of the General Data Protection Regulation (GDPR) has caused considerable confusion about ensuring compliant collection and use of personal data. With further ePrivacy legislation still to come, the regulatory environment is only going to become more complex.

Now most bloggers are sole traders who don’t have access to expert legal resources in the way that big companies do. So, when it comes to GDPR compliance or chasing a brand for late payment, bloggers are generally reliant on the knowledge and expertise of other bloggers to point them in the right direction. Google ‘GDPR for bloggers’ and you will discover hundreds of posts and articles from bloggers and marketing experts. Some are very good; some are ill-informed; many contradict one another. And there is frequently no correlation between a blogger being well-known and their factual accuracy.

So, who do you trust?

In a world that is changing rapidly and becoming ever more complex, the need for a single, impartial and trusted source of advice and best practice is greater than ever. For bloggers to be respected as professionals, it is vital that we know how to operate professionally. There are too many negative consequences in terms of bad publicity and financial penalties for us not to do so.

I work on both sides of the blogging fence. I’m an experienced blogger but by day I’m also a social media manager working with brand marketers and PR agencies on influencer programmes. I see lots of good practice but also some that is distinctly unprofessional, if not illegal. The individual interests of bloggers, brands and agencies alike would benefit from a body whose role it is to look after our collective interests, raise professional standards and support new entrants.

For our industry to survive and thrive, we cannot continue to rely on our informal, inexpert half-truths. Proper help and support is critical. And that’s why we need a blogging association, now more than ever.

Webinar

How to improve your influencer relations

Influencer relations is a vital skill for the modern PR professional. Influencers are often thought of as ‘new media’ – bloggers, vloggers and Instagrammers, but they can also be journalists, editors and broadcasters – anyone we work with who influences their audience is an ‘influencer’.

What traditional influencers have, though, is an industry and organisation behind them and their work. With established practices, and rules and codes to follow, collaborations with traditional influencers are generally straightforward. The rise of bloggers has brought new methods of collaboration to the industry and with it, uncertainty over what rules should be followed.

How to Improve Your Influencer Relations was our recent webinar that aimed to make these rules simple. With guest presenters Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club, we looked at the different rules that exist for new ‘influencers’ (from the CAP Code to Google SEO), and how to easily follow them for both bloggers AND PRs.

The webinar recording is now online, check it out here, to find out:

  • How to use the ASA guidelines, CAP code, Google rules and social media secrets
  • What paid-for content really means and when you need to disclose
  • How ethical relationships can boost your brand’s reputation and ROI
  • What to do if your influencers break the rules
Train

How integration improved Greater Anglia’s PR

Public relations has never been an industry that relies on one skill set or a single speciality. As the PRCA’s recent census showed, PR and communications covers a vast array of disciplines from reputation management and strategy planning to writing articles, SEO and sales promotion.

Your role is increasingly diverse, so the last thing you need is lots of different platforms when you want to manage everything in one place. That’s why Vuelio is fully integrated software to cater for all your needs, whether it’s finding new influencers to build relationships with, monitoring your coverage (and automatically linking it to your distribution), creating reports and proving how awesome you are or managing relationships with the press, clients and public.

True integration takes the hard work out of PR. But don’t take our word for it – Juliette Maxam, media manager at Greater Anglia, told us how Vuelio’s integrated platform has made their PR ‘seamless’.

Find out more about integrated software

Greater Anglia

The problem
Before Vuelio, we were collating press coverage manually, reading everything individually and producing our own analysis – it was a hugely time-consuming process. Now, Vuelio has freed up our time so we can focus on the PR we want to do.

The solution
Vuelio has given us to ability to do a number of things on one platform.

We distribute press releases, which makes things much easier to send out, and the monitoring allows us to track our coverage back to the releases – it’s seamless. The distribution is also great for sending out pictures and video, and allows us to see who is opening and not opening releases, so we can better manage our follow up.

One of the best features is the media analysis and reporting – it is so flexible and allows us to drill down into so many different topic areas and analyse enquiries. Also, the charts are presented clearly in the graphic dashboard and we can customise different parts. So, with things like sentiment, we can tweak individual articles, which is much quicker than having to do each one manually (like we did before).

The reporting function is useful for a number of reasons, from when we’re internally asked how well a particular release or campaign has done, for example the new range of trains, to creating regular reports for different teams. And, because we can tag all our coverage, it allows us to easily report on different areas, like competitors.

We also use Vuelio to log press enquiries, giving us a record of what we did in the past. The media team finds it particularly useful as they can easily see what (and when) previous enquiries were made.

And we use Canvas, which we really like – it allows us to quickly and easily send a single link out with all our coverage in one place.

Joining Vuelio
With Vuelio, everything is all in one place, and everything is connected. We can see how much coverage we’re getting and for what releases, which will ultimately make planning future campaigns more successful.

The whole process of joining Vuelio, from our first point of contact, was really good. The Vuelio team worked really hard, especially as I feel like we were really demanding with what we wanted, including good value for money. The set up was also great; one of our requirements has been face-to-face customer support and that’s what’s happened – which is really important for us.

Vuelio is a really useful, efficient and smart way of distributing press releases, tracking enquiries and analysing our coverage.

Ready for integrated software? Fill in this form and we’ll be in touch.

Politics on Sunday – Sajid Javid, security, immigration and Northern Ireland

With Peston on Sunday off air until September, The Andrew Marr Show dominated the Sunday political coverage. The highest profile guest was home secretary, Sajid Javid.

Javid started with the issue that saw off his predecessor, the Windrush scandal. He revealed that 32 of those who have been deported are offenders and he does not want them to come back into the country. Of the 31 that remain, who the Home Office is trying to get into contact with and bring back to the UK, Javid said only seven have been contacted.

When asked about detentions, the Home Secretary said he did not know how many people had been detained but he accepted that people have been detained and made it clear that those who need the help are getting it most urgently. Javid said the first priority was to the people who need documentation right now, second was to those who have been deported and third to those who have been detained.

Javid also spoke about the immigration policy of the Government. He said he is committed to the Conservative manifesto and is committed to getting it to lower sustainable levels. When pushed on whether he is committed to the tens of thousands ambition, Javid said he is committed to the manifesto. Javid made clear he does not like the term ‘hostile environment’ he said it is ‘un-British’ and he prefers the term ‘compliant environment’. Javid said lessons need to be learned from this policy and the hostile environment policy is being reviewed by the Home Secretary.

He also signalled a possible shift in policy by saying he will look at students being counted in the net migration numbers. Marr asked about tier two visas (the visa a foreign doctor would need), he said there are thousands of vacancies for doctors up and down the country and thousands of doctors are being denied visas. Javid again said this is something he will look at.

The Home Secretary said he will be asking for more money for the police, outlining the areas in which demand is rising. Javid said he does not have any commitments from the Chancellor on whether he will get more money or not. He also spoke about the Government’s actions to tackle the terror threat; he said his ‘number one priority will always be to keep our country safe’. He was, of course, asked about Brexit albeit briefly, saying he does not think any of the doom and gloom scenarios presented would come to pass.

Last week the Muslim Council of Britain and Baroness Sayeeda Warsi called for an investigation into Islamophobia in the Conservative party. Javid said the Muslim Council of Britain do not represent Muslims in this country, and that Marr would be hard pressed to find a group of Muslims who feel they are represented by the Council. On their point about Islamophobia in the Conservative party, he replied by saying look at who the Home Secretary is.

Stella Creasy and Andrew Lloyd Webber also appeared on Marr and both spoke about Brexit. Creasy said it does not look as though Brexit is going well and that the public should have a say on the final deal the Government achieve with the EU. Andrew Lloyd Webber said he does not feel as though he could sit in an unelected chamber and vote against the vote of the people. Lloyd Webber, who is a remainer, said the House of Lords has changed a lot over the 20 years he has been a peer.

Creasy also spoke about abortion laws focusing on Northern Ireland, she gave the example that a woman who has been raped and fell pregnant and then got an abortion could face a longer prison sentence than the person who raped her. What Creasy wants is legislation to be repealed as it is outdated and it is stopping people ‘having medical rather than criminal laws about abortion’. Creasy also spoke about abortion on Ridge on Sunday and she was questioned on the claim that she was respecting devolution. Ridge said women in Ireland voted for the decriminalisation of abortion in Ireland so why should politicians in Westminster decide what is right for Northern Ireland. Creasy said the only women in Northern Ireland with a say over abortion in Northern Ireland is Arlene Foster and by repealing the law it does not write a new law for Northern Ireland, it just leaves a gap for legislation to be put into place.

An interview with Arlene Foster was published on Ridge, where she made clear that marriage equality and abortion are devolved issues. Foster also said she has received emails from nationalists and republicans who will now be voting for the DUP as they believe they are the only party that supports the unborn.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

 

Sajid Javid

Home secretary

Political Headlines – Sajid Javid dominates the news

Today’s Political Headlines include Sajid Javid’s counter-terror plans, Sajid Javid’s challenge of Government policy and Sajid Javid’s part in the visa cap being lifted on doctors. 

Javid to announce new counter-terror plans
The BBC reports that Home Secretary Sajid Javid is to announce an update to the Government’s counter-terror strategy in a speech today. He will set out plans for MI5 to declassify and share information on citizens suspected of having terrorist sympathies across the Government, local authorities and the police. The Guardian adds that figures from the Sentencing Council show that the police and security services are facing a surge in convicted terrorists released from prison.

Two ministers challenge Government policy
The Times claims that Theresa May’s authority has been ‘dealt a blow’ after two ministers publicly challenged Government policy. Home Secretary Sajid Javid promised to review immigration policy, while Tobias Ellwood, the Minister for Veterans, called for a statute of limitations on offences committed by British troops in Northern Ireland during the Troubles.

May planning to lift visa cap on doctors
The Daily Telegraph reports that Theresa May will lift the visa cap on doctors from outside the EU ‘within weeks’, in order to meet the demands of the NHS. According to the paper, discussions have reached a ‘fairly developed stage’ following interventions from Health and Social Care Secretary Jeremy Hunt and Home Secretary Sajid Javid.

‘No strong business case’ for diverging from EU regulations, thinktank says
The Guardian says that the thinktank Open Europe, which it claims is one of the ‘closest to Downing Street’ has claimed in a report that there is ‘no strong business case’ for immediately diverging from EU regulations and that an ‘enhanced mutual recognition agreement’ should be agreed between the UK and the EU. The paper also reports that the Mayor of London, Sadiq Khan, has called on MPs of all parties to support amendments to the EU (Withdrawal) Bill put forward by the House of Lords.

May facing rebellion over Heathrow vote
The Daily Telegraph claims that the Prime Minister is facing a rebellion from Boris Johnson and other senior Conservative MPs over Heathrow expansion. Theresa May is reportedly considering imposing a three-line whip on the issue as she is worried that the Government may lose the vote and that allowing a free vote would set a dangerous precedent.

MPs call for companies to disclose climate risks
The Financial Times reports that the Commons Environmental Audit Committee has called on the Government to introduce new rules requiring pension funds and UK-listed companies to disclose climate-related risks. Mary Creagh, the committee’s chair, said that she also wanted pension trustees to ‘have a duty to consider long-term sustainability, not just short-term returns’.

Cross-party group seeks to up pressure over Northern Ireland abortion law
The Guardian reports that a cross-party group of MPs is to increase pressure on the Prime Minister to decriminalise abortion in Northern Ireland by demanding an emergency debate. MPs include Labour’s Stella Creasy and Lib Dem Jo Swinson hope to force the Government to come to the Commons and defend its position.

EU gives UK just weeks to agree dozens of trade deals
According to The Times, the UK will have just a matter of weeks to negotiate trade deals with over 40 countries including Japan and South Korea, as the EU has refused to assist with extending existing trade agreements until the Brexit treaty has legally been signed-off.

Vuelio Political Services are available for custom political intelligence. Find out more.

Five Things you shouldn't have missed

Five Things: Arkady Babcenko, WWW, Madeley vs Williamson, Evening Standard and Roseanne

This week’s Five Things includes the journalist who did(n’t) die, the world wide web, Madeley vs Williamson, accusations against the Evening Standard and the end of Roseanne.

1. Arkady Babchenko

Ukraine Russia

Arkady Babchenko is the Russian dissident journalist based in Kiev, who was in the news on Tuesday following his ‘assassination’. Less than 24 hours later, Babchenko made a shock appearance on a live TV press conference, to reveal the whole ‘murder’ had been a ruse to ‘foil a Russian assassination plot’. He was particularly apologetic to his wife, who was not in on the ploy and had believed he was dead after finding his bloodied body.

The cold war antics have jarred with modern day practices and Ukraine has been widely condemned for its part in spreading ‘fake news’. Harlem Desir, a representative from the Organization for Security and Co-operation in Europe, said: ‘I deplore the decision to spread false information on the life of a journalist. It is the duty of the state to provide correct information to the public.’

Christophe Deloire, head of Reporters Without Borders, said: ‘Reporters Without Borders expresses its sharp indignation on learning of the Ukrainian secret service’s manipulation carried out as part of an information war’.

The good news is that Babchenko is still alive, Ukraine are claiming a victory having made an arrest and the journalist will now live under the country’s protection. The bad news is the continuing spread of misinformation has never been perceived as so damaging to society and this has only made that situation worse.

 

2. Half the world’s online

internet use trends

Mary Meeker, partner at Kleiner Perkins Caufield & Byers has released her annual report of internet trends. The presentation, made at the Recode conference, covers a vast array of internet-related stats from smartphone prices (down on average), to the importance of immigration to US tech companies. There are 294 slides to the presentation, but one of the biggest stats is that there are now more than 3.6bn internet users; for the first time ever, over half the world’s population is now online. Meeker noted that this may be a problem for internet service companies – ‘growth is harder to find after hitting 50% market penetration’ – but the graph is still showing a steady rise, with no signs of the ominous plateau.

Pew Research Center

And what are all these people doing online? Well, if it’s in the US and they’re a teenager, they’re probably on YouTube. A new survey from the Pew Research Center suggests 85% of teens use YouTube, whereas only 51% use Facebook. This huge decline in Facebook use (down from 71% in 2015), will be painful for the company although it is offset by the rise in popularity of Facebook-owned Instagram, which is used by 72% of teens, up from 52% in 2015.

The biggest problem for Facebook is probably the rise of Snapchat: it is now used by 69% of teens (up from 41% in 2015), and, perhaps more significantly, 35% of teens say they use Snapchat most often (compared with just 10% who use Facebook most often).

 

3. Gavin Williamson is shut up and sent away

Richard Madeley was applauded this week for getting fed up with Gavin Williamson, defence secretary, for not answering his question. Madeley, who was pressing Williamson on his ‘Russia should go away, it should shut up’ remarks, eventually cut Williamson off as the latter made no attempt to acknowledge the question. The next day, Madeley wrote a piece for The Guardian, ‘Cutting short Gavin Williamson was the most popular thing I’ve ever done’, which is hard to argue with.

Check out the full exchange below, and watch to the end for the elephant’s comic timing.

 

4. London Evening Standard accused of selling editorial

London evening standard

The Evening Standard has been accused by Open Democracy of selling positive editorial to a range of companies including Google and Uber. It is allegedly part of the Evening Standard’s London 2020 project, a means to bring in more money via sponsored content and events. Open Democracy says the project has gone one step further and is offering, ‘“favourable” news coverage of the firms involved, with readers unable to differentiate between “news” that is paid-for and other commercially-branded content.’

It also quotes an unnamed senior Starbucks executive who said: ‘Buying positive news coverage is PR death…something you might do in Saudi Arabia, but not here. This wasn’t right for us. We do engage in advertorial but that’s just marketing. We don’t need to buy our reputation.’

If true, this would seriously undermine the Evening Standard’s journalists’ authority and respectability.

The Evening Standard has denied the story. In a statement to The Drum, Jon O’Donnell, managing director at ESI commercial, said the idea ES was ‘selling news’ was ‘grossly inaccurate and a wildly misunderstood interpretation of the London 2020 project.’

He continued: ‘This will, as with all commercial content, be clearly identifiable as such. Under no circumstances have these clients been guaranteed news coverage for their own ends, nor would they ever be. Properly signposted commercial content within an editorial product is an accepted part of the news industry and is nothing new for publishers.’

Few publishers have run with the story and it seems like there’s little real evidence it’s true. Though eagle eyed readers will, of course, now be checking every Uber and Google story in the Evening Standard over the next few weeks to see if they’re fairly, or unfairly, praised.

 

5. Goodbye Roseanne

Roseanne barr

Roseanne Barr hit the news this week after a racist tweet, which she then seemed to defend, led to her hit sitcom ‘Roseanne’ to be cancelled. The star had made a racist comment about Valerie Jarrett, former advisor to Obama. In a victory for decisive crisis comms, ABC, the channel on which Roseanne is broadcast, announced it would not renew a second series as the tweet was ‘repugnant and inconsistent with our values’.

Roseanne, who blamed the racism on sleeping pills (no, really), begged for her job back, both on and off Twitter, but the decision stands. In her defence, the White House accused the entertainment industry of ‘hypocrisy’, suggesting ‘liberal TV stars’ suffered no consequences for saying ‘the most horrible things’ about President Trump. Roseanne is a high-profile Trump supporter and her character on the show also supported Trump.

Unfortunately, suggestions that the show could continue with a replacement for Roseanne are unfounded.

 

 

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