Politics on Sunday – Hunt, health, defence and Fox

Sunday’s political programming featured Jeremy Hunt, Liam Fox, Nia Griffith and Dan Jarvis with everything from health to defence on the table – and the usual helping of Brexit.

Jeremy Hunt was the most high-profile guest across the political shows this weekend. He was asked about the announcement last week on the additional funding for the NHS; Marr pressed Hunt on where the money will come from. Marr said Jeremy Corbyn would not be able to not say how he would fund such a proposal, which is what the Government is currently doing. Hunt said it will be announced in the Budget in November.

Over the weekend an announcement was made by the Department of Health and Social Care on the second part of the Childhood Obesity plan. Hunt spoke on the progress that has been made on this. He said the Government has introduced the soft drinks levy and they are committed to halving childhood obesity by 2030. Hunt said the big chains will have to give people nutritional information but was hesitant to say all vendors would have to do this.

Hunt was asked questions on Brexit and he condemned the threats that businesses make surrounding Brexit. The Health Secretary said it was inappropriate for such a story to be in the news at such a crucial stage of the Brexit process. He said these warnings undermine the Prime Minister and impact the odds of the UK getting a good deal, and that he is not surprised that large multinational companies have a problem with Brexit. Hunt also gave his analysis on the stance of the European Commission: they were never going to say it was easy or make it easy for Britain to go through this process and this is part of their negotiating tactics. Hunt also poured cold water on some of the doom and gloom analysis, saying a lot of experts have been proved wrong in the past with their forecasts.

Secretary of State for International Trade, Liam Fox was interviewed by Sophy Ridge and said he does not mind waiting a bit longer to minimise disruption and get things done correctly. Fox also said that Europe is not the centre of the world and the UK is doing less trade with the EU than 10 years ago. The Trade Secretary said it was a possibility for the UK to walk away from the negotiations if politics are put before economics. He signalled he does not think this will happen as the Heads of State will put their own economies before the EU. Fox also signalled that he is open to changes to rules in the House of Commons after Naz Shah had to leave hospital and vote in a wheelchair for the vote on the Brexit bill.

Shadow Secretary of State for Defence, Nia Griffith represented the Labour party on Marr, and she was asked whether it was her or Jeremy Corbyn who oversees the party’s policy on defence. Marr pointed towards Corbyn being very critical of NATO and whether Labour were committed to it. Griffith answered by saying they are and they want to take a leadership role within NATO so they can shape the way it works. She also took questions on the amount of spending Labour would commit to defence spending; Griffith said they will match the Government’s spending plans for defence but did not commit any further spending.

Mayor of Sheffield and MP, Dan Jarvis, was another guest on Ridge. He thinks the North has not been treated the same way the South would be, using the example of funding for transport. He also gave an insight into his role as Mayor, saying they do not currently have a budget or an agreement on the powers he has. He said this is a problem, it is down to not being able to come to an agreement in the region and Jarvis said for Devolution to work, an agreement needs to be reached. He was also asked why there were not more women working in politics; Sophy Ridge said men have taken up the leadership roles in the city regions and perhaps if this is about taking power away from Westminster surely it would make sense to diversify it more. Jarvis said from his experience women are good at working in politics and he thinks more women don’t get involved due to the perceptions of what working in politics is like and they get more abuse than their male colleagues.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

Sunday Politics

 

 

New runway

Political Headlines – Heathrow, Defence, Brexit and home ownership

Today’s Political Headlines include the Heathrow third runway vote, Labour’s promise to end defence outsourcing, over 50 Tory MPs ready to block a no-deal Brexit and a former adviser to Theresa May calls to unlock home ownership for young workers. 

Grayling calls on Tory MPs to back third runway
Writing in The Daily Telegraph, Transport Secretary Chris Grayling has urged his party’s MPs to back a third runway at Heathrow in today’s vote, arguing that Brexit means that the UK needs ‘to demonstrate clearly that out future lies very much at the heart of the world stage.’ Some Conservative MPs have criticised the absence of Foreign Secretary Boris Johnson, who had previously promised to prevent the scheme. The Guardian adds that Len McCluskey, General Secretary of Unite, has written to Labour MPs, calling on them to back the scheme, bringing him into conflict with the party’s leadership.

Labour to promise end to defence outsourcing
The BBC reports that Nia Griffith, the Shadow Defence Secretary, will promise in a speech today that a Labour government would end outsourcing of large defence contracts and criticise the performance of firms such as Capita and Carillion. The Daily Mail says that allies of Defence Secretary Gavin Williamson have claimed that dozens of Conservative MPs could vote to block the budget if defence spending isn’t increased.

Over 50 Tory MPs ready to block no deal Brexit
The Financial Times claims that ‘senior Conservative politicians’ believe that over 50 Conservative MPs, including some current ministers, are prepared to block any attempt by the UK to leave the EU without a deal. The paper also reports that Downing Street is trying to reassure businesses following dismissive remarks from two Cabinet ministers.

Former adviser calls on May to unlock home ownership for young workers
The Sun reports that Conservative MP Neil O’Brien, a former adviser to Theresa May, is calling for a million new houses to be set aside for workers under 40. A report by his new think tank, Onward, calls for half a million new homes to be built for rent to those under 40 with discounts of up to a fifth, and for Government support for 500,000 loans for deposits.

MPs and campaigners call for Home Office fees to be cut
The Guardian says that MPs and campaigners are calling for Home Office fees for asylum, immigration, nationality and customs services to be reduced urgently. The Independent Chief Inspector of Borders and Immigration, David Bolt, launched a consultation on the charges, and Labour MP Stephen Doughty claimed that it is ‘never acceptable’ for the Home Office to profit from applications.

New research shows that over 30,000 children are in gangs
The Times says that new research shows that over 30,000 children aged between 10 and 15 claim to belong to gangs. Children’s Commissioner Anne Longfield warned that criminals prey on young people by ‘taking the place of society’, with analysis by her office showing that up to 70,000 under-25s could be part of a gang network.

No trade deal with US if geographical protections maintained, Paul Ryan warns
The Daily Telegraph claims that International Trade Secretary Liam Fox has written to Brexit Secretary David Davis, warning that he has been told by senior Republican Paul Ryan that a free trade deal with the US would not be possible if EU geographical indication protections for food and drink such as Champagne and Parma ham are maintained after Brexit.

Pro-Corbyn group launches campaign for a ‘people’s vote’ on the deal
The Guardian reports that a pro-Corbyn group is to launch a campaign for a ‘people’s vote’ on the final Brexit deal. The group, Labour for a People’s Vote, is led by former Momentum members and trade union leaders, with activists from 62 local parties pledging to raise the issue in a motion to Labour’s conference in September.

 

Don’t get caught out by politics – Vuelio Political Services create bespoke reports for your topics of interest. 

Five Things: World Cup, Influencers, Goals, Trump & Trump

This week’s Five Things You Shouldn’t Have Missed immediately breaks a promise we made last week, and features stories on the World Cup, influencers, brands using goals for donations and the two Trumps.

1. Most watched TV

World Cup

Last week, Five Things promised not to cover the World Cup because it was taking place across a whole month. This week, our top story is England’s opening game becoming the most watched TV event of the year, surpassing the royal wedding. Sorry for lying.

An average audience of 13.7m tuned in to watch England thrash* Tunisia 2-1, with a peak audience of 18.3m in the closing minutes. It was the most-watched England World Cup match since the famous* 2-2 draw against Sweden in 2006, and the ninth highest viewing figure for an England World Cup match ever.

Back of the net!

 

2. Unilever tackles fake influence

Unilever

Keith Weed, CMCO at Unilever, is no stranger to hitting the headlines, having recently threatened to withdraw the company’s digital adverts from platforms that fail to deal with hate. This week, Keith has attacked influencer fraud, saying: ‘The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact. We need to take urgent action now to rebuild trust before it’s gone forever.’

Keith made three pledges:

  • Unilever won’t work with influencers who buy followers
  • Unilever has promised its own brands will never buy followers
  • The business will prioritise partners who increase their transparency and work to eradicate nefarious practices throughout the digital ecosystem

As the practice of buying followers and then selling your accounts as influential is fraud – the first two shouldn’t be surprising, though they are still likely to have an effect on the market. It’s the third one, and how Unilever plans on identifying fake influencers, that will really change influencer marketing around the world. While it is very unlikely to signal the end of influencer marketing, it is likely to cause a shift in the way businesses deal with the rise of the influencers, and it should be felt at all levels. Hopefully, it’ll just get rid of the fakers, but all remains to be seen.

 

3. Goal donation

Betting

‘Not ANOTHER World Cup story?!’ Again, apologies.

Two companies have recently hit the headlines for what, on the surface, seem to be very similar campaigns, but each has provoked a very different reaction.

Mastercard announced that for every goal scored by Messi or Neymar Jr (up until 2020), the company would donate 10,000 meals for children in Latin America and the Caribbean. The announcement was criticised by people who have compared it to the Hunger Games. As reported by Campaign, comments have been broadly negative, including: ‘This is the biggest PR own goal in a long time’.

At the other end of the spectrum is Paddy Power. The famously cheeky betting company has announced that for every World Cup goal scored by host nation Russia, the company would donate £10,000 to LGBT-related football causes. This not only fits in with Paddy Power’s existing marketing style, it also takes a hit at Russia’s anti-LGBT laws and raises money for good causes. The betting company has partnered with the Attitude Magazine Foundation in order to carry out the donation, which is again a shrewd move to make sure the campaign was received in the right way.

Paddy Power’s ‘From Russia With Equal Love’ donation is currently at £80,000, and the brand has personally thanked the top scorers for contributing so much.

 

4. I really don’t care, do u?

Flotus coat

Tone deaf or genuinely heartless? Melania Trump has been photographed on her way to see a ‘migrant child detention centre’ (think of that as a venue title) wearing a coat bearing the words ‘I really don’t care, do u?’. The jacket was a surprisingly cheap (in FLOTUS terms) $39 from Zara. Her spokesman said ‘there was no hidden message’ in the coat. Donald Trump then tweeted the message was about the Fake News Media.

The BBC has put together a list of five things (that’s our concept!) the coat message could be about: it is just a jacket, it’s about the fake news media, it’s a message to her husband, she was dressing down, or she actually doesn’t care about the children at the border. What is clear is that the move is a PR disaster that’s gained a lot of attention (again, this has been suggested as another possible explanation because it’s drawing attention away from the real issue: child migrants separated from their families at the border).

 

5. The other Trump

Time Magazine

Not to be outdone by another Trump, POTUS rounds off the top five. Time magazine has once again featured the President on its front cover, though this one is unlikely to be framed on his office wall. Featuring the President standing over one of the migrant children who was assumed to be in the process of being separated from its mother (now revealed to not be the case), the caption reads: ‘Welcome to America.’

The disaster that is child migrants at America’s border is catastrophic and, from a comms perspective, it’s one of the year’s most poorly handled crises (which is saying something). Trump is due to visit the UK in July, and this latest scandal has heaped more pressure on the UK Government to act. Roll on 13 July.

 

Did we miss anything? Let us know on Twitter

 

*Lols

political headlines 22.06

Political Headlines – Airbus relocating, Brexit no-deal, Greg Hands

Today’s Political Headlines include Airbus preparing to relocate outside of the UK, Juncker increasing preparations for a no-deal Brexit and Greg Hands’ resignation.  

Airbus prepares to relocate business over Brexit fears
The Times reports that Airbus is preparing to abandon plans to build aircraft wings in the UK, assuming a ‘worst-case scenario’ and stockpiling components. A risk assessment warns that the company, which employs 14,000 people in the UK with a further 110,000 jobs in its UK supply chain, would have to ‘reconsider its footprint’ in the event of a no-deal Brexit. The firm delivered its warnings privately to the Prime Minister three weeks ago.

Juncker warns that EU is increasing no deal preparations
According to The Guardian, European Commission President Jean-Claude Juncker has warned the Irish parliament that he was increasing preparations for a no-deal Brexit, including a new peace programme in Ireland and Northern Ireland. The Daily Telegraph reports that the US ambassador, Woody Johnson, has told the British to be less ‘defeatist’ towards Brexit. The paper also warns that ‘violent criminals’ could be among the 4m EU citizens given the right to stay after Brexit, with Iain Duncan Smith claiming that the scheme is too generous. The Sun claims that Theresa May is to launch a tour of European capitals at the end of July, in a bid to ‘jump-start’ trade talks.

Hands quits over Heathrow, increasing pressure on Johnson
The Guardian claims that the Prime Minister is ‘facing a fresh crisis’ after Greg Hands, an international trade minister, quit his post so that he could vote against the third runway at Heathrow. The paper says this has increased pressure on Boris Johnson, the Foreign Secretary, to vote against the runway. He is currently scheduled to be out of the country.

Probation system in a ‘mess’ after failed reforms, MPs say
The BBC says that a report by the Commons Justice Committee has concluded that the probation system is in a ‘mess’ and that it was ‘unconvinced’ that reforms introduced in 2014 could ever deliver an effective service. The Government has acknowledged that there had been ‘challenges’ and that a review would be published next month.

Hammond pledges to fight for the City in Brexit talks
The Financial Times reports that Philip Hammond used his annual address at Mansion House to promise to fight for the City of London in Brexit talks. He accused the EU of not putting forward a ‘credible’ alternative to UK proposals. Hammond said that the Treasury was not ‘the enemy of Brexit’ but wanted to work ‘closely’ with the EU.

Commons spent £2.4m on gagging clauses
The BBC’s Newsnight has learnt that the House of Commons has spent £2.4m on ‘gagging clauses’ for former staff since 2013. A spokesperson claimed that these were used ‘to resolve employment disputes’, but Jill Rutter of the Institute for Government said their use was ‘impossible to justify’.

Government to promote fruit-picking to jobseekers
According to The Times, the Government is producing guidance to convince unemployed people to work in fruit-picking. Two thirds of farms have reported a shortage of applicants this year, and Work and Pensions Secretary Esther McVey has met industry representatives.

Increase in defence funding unlikely, despite Williamson’s campaign
The Guardian says that ‘Whitehall sources’ have claimed that there is unlikely to be an increase in defence spending over the next year, despite a campaign by Defence Secretary Gavin Williamson. Speaking alongside NATO Secretary-General, Jens Stoltenberg, Theresa May yesterday refused to confirm that the UK was still a ‘top-tier’ military power.

 

Want political news specific to your sector? Find out more about Vuelio Political Services

Northamptonshire County Council and Greater Manchester Police take home awards at PSCA 2018

Northamptonshire County Council and Greater Manchester Police were among the winners at the UK Public Sector Communications Awards (PSCA) last night (Wednesday June 20).

Northamptonshire County Council won the Integrated Communications Campaign of the Year award, which was sponsored by Vuelio, for its One Thousand Shoes initiative, which uses footwear as a theme showing the high number of children in care in the county.

According to the PSCA judging panel, One Thousand Shoes was ‘a great concept which demonstrated originality and was highly interesting. It was creative and simply brilliant, striking an emotive yet important tone.’

Greater Manchester Police (GMP) won Communications Team of the Year at the event which the organisers say celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK. We’re delighted that the award-winning Amanda Coleman, who is head of corporate communications at GMP, is joining Vuelio for a webinar to discuss crisis comms, on Tuesday 26 June.

Derbyshire Constabulary (Give them a Christmas to remember… for the right reasons) and Portsmouth City Council (Nightmare rental) carried off the Social Media Campaign of the Year and the Social Media Marketing of the Year at the awards, respectively.

Other winners at the event, which featured 22 separate categories and was held at the Montcalm hotel in London’s Marble Arch, included Tameside Council Communications Team (Local Communications Team of the Year) and Ecorys UK (Public Spirited Agency of the Year).

Find more information on the PSCA 2018 winners here.

Prime Minister Brexit

Political Headlines – Brexit, defence, Gosport hospital and British expats

Today’s Political Headlines include the passing of the Brexit Bill, the UK’s defence, the Gosport hospital scandal and British expats. 

May welcomes passing of Brexit Bill
The BBC reports that Theresa May has welcomed the passing of the EU (Withdrawal) Bill, following the decision of some Conservative rebels to back a compromise stance on a ‘meaningful vote’ on the final deal. The bill has now gone forward for Royal Assent. The Prime Minister claimed that this was ‘a crucial step’ to deliver a ‘smooth and orderly Brexit’, with a white paper and votes on the Trade and Customs Bill to follow in ‘the next few weeks’. The Guardian says that Labour MP Naz Shah has criticised Tory whips for rejecting a pairing request, leading her to discharge herself from hospital and vote in her pyjamas.

May asked Williamson to justify the UK’s role as a ‘tier one’ military power
The Financial Times claims that Theresa May asked Defence Secretary Gavin Williamson to justify the UK’s position as a ‘tier one’ military power at a ‘tense meeting’ on Tuesday, telling him to focus more on cyber warfare. A spokesman said that it was ‘categorically untrue’ that the position of the UK ‘as a leading defence nation is somehow in question’.

Campaigners warn that Gosport hospital scandal could be repeated
The Times says that campaigners have warned that the NHS could see a repeat of the opiate scandal that killed up to 650 patients at the Gosport War Memorial Hospital, because it still ignores whistle-blowers. An independent report into the scandal was published yesterday, and Health and Social Care Secretary Jeremy Hunt has said that the police will investigate new material raised by it and consider criminal charges, if appropriate.

Javid criticises EU member states over arrangements for British expats
The Daily Telegraph reports that Home Secretary Sajid Javid has criticised the EU for failing to match the UK’s progress on making arrangement for expats post-Brexit, ahead of the publication today of the UK’s settled status scheme for EU citizens resident in the UK. He asked the European Parliament and Commission to exert pressure on member states to publish ‘similar plans’ to ‘support British nationals in their countries’.

Chancellor to set out strategy for post-Brexit ‘global financial partnerships’
The Financial Times says that Philip Hammond will today use his annual speech at Mansion House to set out a strategy for securing new ‘global financial partnerships’ after Brexit, targeted at countries such as China, India, South Korea and Australia. The BBC adds that the Chancellor will admit that taxes will have to increase to fund NHS spending increases.

Government to introduce anti-upskirting legislation today
As the BBC reports, the Government is to introduce legislation to make upskirting a criminal offence today, after Tory backbencher Sir Christopher Chope blocked an earlier attempt by Lib Dem MP Wera Hobhouse. If it passes, offenders could spend up to two years in prison.

May criticises Trump’s immigration policies but defends visit
The Guardian says that Theresa May described Donald Trump’s policy of separating immigrant children from their parents as ‘deeply disturbing’ and ‘wrong’, but defended her decision to invite him to the UK next month, indicating that she would raise her concerns with him when they meet.

Speaker urged to set departure date
The Daily Mail claims that friends of Commons Speaker John Bercow have told him to make a statement naming the date on which he will step down. When originally elected, he promised to serve for nine years, and that deadline will be met on Friday. MPs who have spoken to him have reportedly urged him to resign by next summer’s recess at the latest.

Want political news specific to your sector? Find out more about Vuelio Political Services

British Beauty Blogger

Interview with British Beauty Blogger, Jane Cunningham

Jane Cunningham is behind one of the UK’s most popular and successful beauty blogs (ever!). British Beauty Blogger has always been consistently ranked as one of the UK’s top beauty blogs, and Jane’s knowledge and expertise when it comes to products, is hard to match.

We spoke to Jane about the future of the beauty industry, PR trips, working with brands and the importance of having a point of view.

What makes your blog unique?
It’s a reader-first blog, so I’m writing as a resource for people who read it rather than writing for brands. It’s also not really about me, but about the products. I tell the truth as I see it about beauty products – the good, the bad and the absolutely dreadful!

British Beauty BloggerHow has your blog changed from when you first started to now?
Apart from physical changes to keep the style contemporary, it hasn’t changed that much. It’s stayed as it started – a beauty product review site with industry insider insights.

What is the biggest trend in the beauty world right now?
Glossier! That whole ‘less is more’ trend is starting to gain momentum – it’s a pared back, basic approach that’s really appealing hard to a certain demographic who’d rather not clutter their apartments with piles of ‘stuff’ or have lengthy routines that use up precious time.

What will the next big thing in beauty be?
‘Clean’ beauty is gathering apace – a more holistic, natural approach rather than high-tech and complicated. Consumers also want to see brands giving back to the environment and communities so the more ‘good’ brands do outside of their immediate remit, the more they’ll be perceived as good players in the environmental global community. A lot of brands are focusing on ‘waterless’ to minimize using water – i.e. dry shampoo, soap bars, bar conditioners and shampoos for the near future.

How do you split content between text/video/audio?
My main channels are my site, Facebook, Instagram and Twitter. I occasionally knock out a Facebook Live but I completely favour text now; I don’t feel any pressure to start a podcast!

What’s your favourite beauty brand?
I don’t have an absolute favourite because I see so many, but brands that always grab my attention are Chanel, BioEffect, Lanolips, Urban Decay, Shiseido and Marc Jacobs. Probably more, but maybe you can see why it’s hard to have one single favourite!

How important are PR trips to your blog?
Not in the least important. They can be lovely to do but you never quite know the agenda before you get there so they can really go either way in terms of being heaven or hell!

Reach-the-right-influencers-with-the-Vuelio-media-database

Do bloggers need their own association like other industries have?
I don’t see how it’s possible to implement. Blogging is just a part of the bigger social media picture now and I can’t see what the benefit could be when we’ve managed without for so long. Bloggers have to be self-regulating to a certain degree and it’s easy to spot those who aren’t, which leaves it up to brands to decide how they engage with that.

What should PRs know about you?
That I hate emails that begin ‘Hello Lovely’ and also that I’m not prepared to collude with an anti-ageing message. I’m pro-age; beauty isn’t one thing, it’s many things.

What are the best campaigns you’ve been part of?
L’Oreal True Match I think – it was great to be included in a diverse campaign where my age wasn’t relevant, my skin tone was.

What other blogs do you read? 
That’s difficult to answer because I’m a big link clicker from other channels such as Twitter or Instagram, so I can find myself on some really obscure blogs. I veer away from the ones that don’t give any real opinion or always love everything… they’re just not that useful or authoritative without a point of view.

Hayley Hall

Beauty blogging with the award-winning Hayley Hall

Hayley Hall, the artist formerly known as London Beauty Queen, has been once again ranked as one of the top beauty bloggers in the UK. A leading member of the beauty blogging world for many years now, Hayley has twice won Best Beauty Blog at the Vuelio Blog Awards. Having relaunched her blog, including its now eponymous title, to reflect the change in her content, Hayley is going from strength to strength and remains a key figure in the industry.

We spoke to Hayley about being unique, the next big trends in beauty and working with PRs on long-term objectives.

What makes your blog unique? 
My tone of voice and the topics I cover; I try to be a ‘friend’ to my readers and talk to them just as I would in real life, giving them recommendations but also discussing the same topics that you probably would with your mates over a glass of wine. I’m not afraid of tackling taboo subjects and I like to be able to celebrate women that don’t fit into a societal size ‘normal’ too – people are very much sick of seeing carbon copies, so I hope to be able to offer a refreshing outlook and approach.

How has your blog changed from when you first started to now?
It’s changed completely. When I started it was all about what was new and what I was trying, whereas now it’s a wholehearted overview of everything in my life – the products I’m loving, what I’m wearing, where I’m going and what I’m thinking. Not only is my content a lot sleeker, but there’s a lot more of ‘me’.

London Beauty Queen

What is the biggest trend in the beauty world right now?
Personalisation – consumers want products to address their specific and changing needs, rather than being told they have to fit into three or four boxes.

What will the next big thing in beauty be?
New skincare textures; we’ve been seeing a move away from creams for a long time, but I think we’ll start seeing more water-like textures and lightweight products that deliver big.

How do you split content between text/video/audio?
It’s 99% text and imagery. I’m not huge on video, although I do have a podcast which is fun to manage.

What’s your favourite beauty brand?
It changes all the time – I wouldn’t be a good blogger if I had one I was biased towards!

How important are PR trips to your blog?
They’re great, but not essential, and they have to be relevant. It’s often fab to be able to fully immerse yourself in a brand or launch and get to really know it to ensure a long-term relationship, but they don’t guarantee anything. They should always be well executed and the objective long-term.

Do bloggers need their own association like other industries have?
I think it would be incredibly helpful, but a nightmare to manage. As it increases I do think some kind of regulatory body would be great, or some place to get all the advice and support you need.

What should PRs know about you?
That I need to feel important, ha! I need to know that you value my time and energy and that you’re interested in nurturing a long-term relationship, not out to just land as much coverage as you can. It’s transparent and, in a lot of cases, disrespectful of the skill we offer as content creators.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns you’ve been part of?
The ones that have offered me freedom to execute the objectives how I see fit, and the ones that offer more than just a single piece of content; brands I’ve loved working with have included Boots, Simply Be, Palmers, Philips and Aveeno.

What other blogs do you read?
Tons, but I’m always on the look out for new talent to follow. The interesting thing about blogging is that it’s never the end – it’s only just the beginning.

Hayley Hall and her blog, Hayley Hall, are both listings on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Political headlines

Political Headlines – GCHQ director intervening in Brexit, ‘meaningful vote’, cannabis review

Today’s Political Headlines include GCHQ Director intervening in Brexit, MPs voting again on the ‘meaningful vote’ on the Brexit deal and a new approach to drugs. 

GCHQ director intervenes in row over post-Brexit secuity
The Times carries details of what it calls an ‘unprecedented intervention’ by the director of GCHQ, Jeremy Fleming. He revealed that the UK had supplied information which had led to terrorist plots in four different European countries being prevented in the last year, and argued that the UK and Europe had benefited ‘from our work together on our collective security’. The paper suggests that this intervention was deliberately timed to support the UK’s attempts to secure continued participation in EU security policies.

MPs prepare to vote again on a meaningful vote on the Brexit deal
The BBC reports that MPs will vote again on the meaningful vote on the final deal with the EU later today, and that the result will be ‘tight’. Dominic Grieve, leader of the Conservative rebels, told The Daily Telegraph that his supporters were not ‘peeling away’, despite attempts by whips to persuade MPs to back the Government. According to The Times, Conservative whips have ‘given up’ on their attempts to persuade rebels and are instead focusing on getting Labour MPs in leave-voting areas to back the Government.

Police call for new approach to drugs as Javid announces medicinal cannabis review
The Times reports that the Police Federation’s board voted unanimously for a rethink on drug enforcement as current laws ‘have not succeeded’, calling for ‘an open, honest, transparent debate’. Sajid Javid, the Home Secretary, has announced a review of laws on the medicinal use of cannabis, but ruled out changing the law on recreational use.

Teachers should confiscate mobiles, Hancock says
Writing in The Daily Telegraph, Digital, Culture, Media and Sport Secretary Matt Hancock has said that teachers ought to confiscate mobile phones at the start of the school day, as they have a ‘real impact’ on achievement and expose children to cyber-bullying. Hancock will put forward this argument at a NSPCC conference today.

Capita awarded highest risk rating and £500m contract by Ministry of Defence
According to the Financial Times, the Ministry of Defence gave outsourcing firm Capita its highest possible risk rating, shortly before it was awarded a £500m contract to run military fire and rescue services. Jim Kennedy of the union Unite said that the decision to hand the firm the contract despite the risk assessment was ‘absolutely scandalous’.

EU rules out UK participation in European Arrest Warrant
The BBC reports that EU chief negotiator Michel Barnier had said that the UK would not be able to participate in the European Arrest Warrant after Brexit because it was leaving the European Court of Justice and ending free movement. He added that the EU would instead consider a ‘streamlined’ extradition process.

Hammond refused to release NHS funding unless chief executive publicly backed plan
The Guardian says that it has been told by sources close to the NHS funding deal that Philip Hammond only agreed to it on the condition that Simon Stevens, NHS England’s chief executive, had to publicly welcome the funding. Yesterday, Stevens, who had previously called for a larger increase, said that the new funding represented ‘a clear gear change’.

Labour would give Bank of England productivity target
The Financial Times reports that Labour has announced that it will set the Bank of England a new target of 3% productivity growth, but refused to specify a time period for this. Shadow Chancellor John McDonnell is to launch the party’s report on the financial system today. It also calls for the Bank of England to relocate to Birmingham and more lending to small firms.

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

Relevance Digital

Relevance International Launches Relevance Digital

Global PR firm, Relevance International, has launched a new digital arm to meet its global clients’ needs. Focusing on creating ‘industry buzz’ with captivating strategies across social platforms, including social media management, online reputation and other digital services, Relevance Digital will be headed up by Liz Chambers.

Chambers has worked in digital PR and social media for nearly 10 years and has been the digital strategist behind a number of luxury and consumer brands including Laura Mercier, Frédéric Fekkai and Shiseido Cosmetics. Relevance International famously caters for high-end luxury clients, whether that’s in real estate, luxury goods, hospitality or corporations.

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘A compelling digital strategy is crucial for every brand, no matter the industry. Creating a digital division was a natural extension of our existing capabilities. We built Relevance by marrying strategic media relations with brand strategy, and, in today’s world, the digital component is crucial to helping our clients differentiate in the increasingly competitive marketplace.’

Rosnowski has previously spoken to Vuelio about the rise of digital media, and making traditional and social media relations go hand in hand.

Chambers has specialized in account management, community management and social strategy for leading global brands and has a keen knowledge of the ever-growing influencer space. She said: ‘Relevance has established itself as a powerhouse in public relations, and now it’s time to add key digital services and deliver truly holistic approaches. A strong online footprint has solidified its place as a must-have for all brands, and I firmly believe clients get the most effective service when their digital and traditional PR teams are working in tandem under one roof.’

Relevance International recently opened its London office and shows no sign of stopping on its path to becoming the leading global indepent PR firm. Relevance Digital will be based in the New York office but work across all accounts, including The Royal Atlantis Residences Dubai, which the UK office recently helped win.

political headlines 19.06

Political Headlines – cannabis legalisation, ‘meaningful vote’, NHS spending boost

Today’s Political Headlines include Lord Hague calling for cannabis legalisation, the Government being defeated by the Lords over Brexit ‘meaningful vote’ and Hammond warning that the NHS spending boost leaves no cash for other policies

Lord Hague calls for cannabis legalisation
Writing in The Daily Telegraph, former Conservative leader Lord Hague claims that the war against cannabis has been ‘comprehensively and irreversibly lost’ and that the Conservatives should ‘be bold’ and imitate Canada, which is legalising the drug. The paper adds that Home Secretary Sajid Javid was prevented from raising the issue at Cabinet yesterday, following the controversy over the supply of medicinal cannabis to 12-year-old Billy Caldwell.

Government again defeated by Lords over Brexit ‘meaningful vote’
The Guardian reports that the Government has been defeated again by the House of Lords over the issue of a ‘meaningful vote’, after Viscount Hailsham tabled an amendment based on the deal Dominic Grieve thought he had struck with the Government last week. MPs will vote on the amendment on Wednesday. The Financial Times claims that UK negotiators are now suggesting that a deal with the EU may not be agreed until November or December, rather than early autumn as originally expected.

Hammond warns that NHS spending boost leaves no cash for other policies
The Times claims that Chancellor Philip Hammond told the Cabinet that after having to find £25bn for the NHS and other money to replace funding currently provided by the EU, there will be no funding for other policies. A cabinet minister said that Hammond had dispelled ‘any sense that the taps were about to be turned on’. The paper also reports that Theresa May has said she is prepared to use legislation to roll back Andrew Lansley’s NHS reforms.

First details of ‘settled status’ plan to be published
The Guardian reports that the Government will reveal the first details of the new ‘settled status’ immigration scheme for the 3.4m EU citizens living in the UK on Thursday. A ‘statement of intent’ will list some of the evidence they will need to provide, but will be ‘like a consultation paper’ an ‘informed source’ told the paper.

New £20m fund to combat loneliness
The Daily Telegraph says that schemes to be supported by the Government as part of a new £20m Building Connections fund to tackle loneliness include mobile coffee vans, woodworking in sheds for middle-aged men, an app for young mothers and converting redundant public spaces into ‘loneliness gardens’.

Rail firms admit they only realised the extent of problems at the ‘last minute’
The Daily Mail reports that executives from rail firms admitted to the Commons Transport Committee that they only realised at the ‘very last minute’ that their timetables would not work. The Financial Times adds that Lib Dem MP Tim Farron and local rail users have worked with a charter train operator to restore services to a line in the Lake District.

Government set to water down petrol and diesel car ban
According to the Financial Times, the UK’s plan to ban petrol, diesel and most hybrid cars by 2040 is set to be downgraded to a ‘mission’ in the ‘Road to Zero Strategy’ due to be published by the Government tomorrow. Concerns about the policy’s impact on the automotive sector have been raised by Business Secretary Greg Clark.

Javid causes rift with India over student visa scheme
The Times alleges that Sajid Javid has caused a ‘diplomatic rift’ by deciding not to include Indian students in a new fast-track visa system because of concerns about ‘non-compliance’ (i.e. disappearing after entering the country). An Indian government source told the paper that ‘relations are not at their best right now, while Lord Bilimoria warned that ‘If this is the way they treat India, they can dream on about a FTA with India.’

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

musicfootballfatherhood

The Mumsnet for dads: spotlight on top daddy blog MusicFootballFatherhood

Elliott Rae is the founder of MusicFootballFatherhood, which recently joined the Top 10 Daddy Blogs ranking for the first time. With a diverse team of authors covering their own experiences of fatherhood, MusicFootballFatherhood has grown rapidly since it was started in 2016.

We caught up with Elliott to find out how the team finds time to write content, issues facing fathers in the UK, the appeal of a blogging association and how the blog works with PRs.

What makes your blog unique?
We are unique as we are a collaborative platform of different bloggers. We have a team of 14 diverse bloggers who write openly and honestly about their fatherhood journey while also providing a nice mix of football and music content.

What’s the best thing about being a dad?
Oh, there are so many great things about being a dad! Seeing my daughter learn new things is always a highlight. The unconditional love is special and she most definitely keeps us entertained with the funny things she does!

musicfootballfatherhoodHow are daddy and mummy blogs different?
Hmm, good question. I’m not sure if they are too different at all, except the obvious gender difference. I think both mummy and daddy bloggers are parents trying to figure out this parenthood thing and seeking comfort and fun in sharing their journey with others.

How would you describe the daddy blogging community?
It’s great actually! All the dad bloggers are very supportive of each other, we celebrate each other’s successes and share around opportunities. It’s really nice to be part of a supportive network which is very much in contrast to the dog eat dog world we live in!

When do you create most of your content?
Our content is created by our team of contributors as well as myself. For me personally, I usually create content when I’ve got some time to myself (which is usually while I’m travelling on the tube!) and when I’m really compelled to share an experience or reflection. I’m also getting more into documenting stuff on Instagram stories, which I’m finding to be a really fun and spontaneous platform.

What are the biggest issues facing dads in the UK today?
I think work life balance is a big one. Most dads want to have thriving careers while being involved parents. It’s hard to get the balance but there are ways to make it happen. Through our website and podcast we try to provide some inspiration and practical tips for people to reflect on. I think mental health is probably the other major issue at the moment.

Do bloggers need their own association or industry institute (and why)?
It would be nice to have an association or institute, somewhere to go for legal advice, community and training. As a blogger, you can feel a bit lost sometimes so it would be nice to know there’s somewhere you can go for community and help with issues, like the recent GDPR where no one was quite sure what to do! This is a great idea, maybe Vuelio could lead the way!

What one thing should PRs/brands know about you?
We are the coolest and most exciting platform for dads in the country! We have a unique and engaged audience so if you are looking to reach a diverse range of dads, come and see us.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations you’ve worked on?
We recently worked with Arsenal and their Junior Gunners which was a highlight and great fun. Other favourites would include the Emirates cable car experience and Memory Makers. These were all collaborations where we really enjoyed the experience and it was a pleasure to work with the respective PR teams.

What other blogs do you read?
Between family, the blog, work and all the other things I do, I don’t have much time to read other blogs! I will usually click on a link on Twitter if an article looks interesting but I wish I had more time to follow other platforms!

Elliott, his team and the blog are all listings on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Fakebook

Does Facebook trust your comms strategy?

Facebook is changing. We already know that teenagers are leaving the platform in droves, but now a study has revealed that fewer people are getting their news from social media, which is the first time these numbers have declined since records began seven years ago. Trust in the news media has been cited as a major cause, but what does that mean for you?

The rise of Instagram and Snapchat could explain Facebook’s lack of popularity among teenagers. Clearly the next generation’s love affair with social media is by no means over. But the Reuters Institute Digital News Report 2018 has revealed that individuals are getting less news from social media, which is not surprising considering the typical content on visual platforms.

The report found the decline is nearly all down to ‘the discovery, posting, and sharing of news in Facebook’. So, as Facebook changes its algorithms to prioritise posts from friends and family, news – and the industry behind it – is losing out. The report did highlight marginal gains in people getting their news on Twitter, YouTube and Snapchat, but compared to Facebook, these are still insignificant as news platforms.

One of the biggest issues with online news is trust. More people are concerned about the rise of fake news and three quarters (75%) believe publishers have the biggest responsibility to fix the issue. Facebook is attempting to tackle this while also suggesting it is a publisher problem. The network is adjusting what content users see from third-parties in favour of ‘trusted sources’.

According the report, the UK’s most trusted news brands are, in order:

  1. BBC News
  2. ITV News
  3. Channel 4 News
  4. Regional or local newspaper
  5. The Times
  6. Sky News
  7. The Guardian
  8. Independent/i100
  9. The Daily Telegraph
  10. HuffPost
  11. Daily Mirror
  12. The Canary
  13. Daily Mail/Mail Online
  14. Buzzfeed News
  15. The Sun

So, should you adjust your strategy to target the most trustworthy brands? Well, yes and no. As ever with comms, it really depends on what you’re trying to achieve and why. If your story, or your client’s story, is a great fit for The Sun but not Channel 4 News, then your pitch probably won’t change. However, if you want to reach a big audience across all forms of media and be perceived in a certain light, then consider the newsbrands’ trustworthiness.

Perhaps the biggest lesson is you shouldn’t ever rely on one source, no matter how successful it has been in the past. It’s the same as any business risk – putting all your eggs in one basket is a high-risk comms strategy.

 

If you need a system that considers every platform and outlet, and helps you to integrate your communications strategy, you need Vuelio

Politics on Sunday – May, NHS funding and Brexit

The Sunday Political shows were dominated by a pre-recorded interview with Theresa May – the main feature on the Andrew Marr show.

The big news was the Prime Minister announcing plans to give the NHS more funding. May said the funding was to secure the future of the health service, and claimed it would be ‘about £600m a week more, in cash’ after mentioning the slogan on the side of that Brexit bus that said £350 million more will be available. May said the money would partly come from the Brexit dividend and the country will have to contribute the rest; meaning a rise in tax. Marr pointed out that this amount of funding is not what a lot of people say the NHS needs; May responded by saying NHS England Chief, Simon Stevens, backs the plan. Marr said the historic annual increase is 3.7% and this funding is below that.

Marr asked the Prime Minister about the vote on the EU Withdrawal Bill and if she can be trusted due to the confusion among her own MPs about what was promised. May is aware of the concerns from Parliament about the way the Bill was going through Parliament. She said that Parliament cannot control what the Government can do and it should not try to overrule the vote by the public on membership of the EU. There was also a discussion around trade – May made the point that leaving the EU is about adding to the trade we already do with the EU and having our own trade policy.

Reaction from the Labour Party was not in short supply. Emily Thornberry said the commitments towards the NHS are not costed. Marr asked Thornberry whether it was enough money for the NHS; she did not directly answer, instead talking about social care and how less funding for social care means more demand for the NHS to deal with it, and the two cannot be separated.

What Marr was suggesting was that the Conservatives are now putting more money into the NHS than Labour pledged. This was pointed out to Shadow Health Secretary, Jonathan Ashworth, by Sarah Smith on Sunday Politics after he claimed it was not enough money. Ashworth responded by saying Labour was also going to invest in social care and will match whatever the Government is putting forward.

Thornberry was also asked about Donald Trump and she reiterated her remarks calling the President of the United States ‘an asteroid of awfulness’. Marr pointed out that Thornberry could one day be the Foreign Secretary and this is not the language she should be using, saying Thornberry had criticised Boris Johnson for talking loosely and that is what she is doing.

Fresh from his decision to resign last week, Phillip Lee was interviewed by Sophie Ridge. He said he had been contemplating the decision for weeks and it was all about Parliament having a say on Brexit. Lee said he is in Parliament to represent the best interests of his constituents and he must do what he thinks is right. Lee said he told the Prime Minister before he announced his resignation. Ridge attempted to dig deeper into the decision Lee made, as he was the only person to resign over this issue in the Government. In the vote he abstained and she asked if it was worth it. Lee said he feels he has moved the Government on the issue.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

Sunday political programming

 

 

NHS funding

Political Headlines – NHS funding, defence spending, Windrush Day and Brexit

Today’s Political Headlines include the NHS funding black hole, a call for increased defence spending, Windrush Day and no no-deal aviation talks. 

£11bn ‘black hole’ in NHS funding plan
The Times claims that there is a £11bn ‘black hole’ in Theresa May’s £25bn NHS funding plan, due to be announced in a speech today. Measures to fund the policy that have been discussed include freezing personal allowance and national insurance thresholds, increasing borrowing and deferring corporation tax rises. Ministers hope that higher growth will help to fill the gap, but experts, including the Institute for Fiscal Studies, have rejected May’s claims of a ‘Brexit dividend’. The Daily Telegraph reports that other areas, including defence, schools and police, will lose out on spending increases as a result and that the Government is considering reviving Sir Andrew Dilnot’s proposed cap on social care costs.

Report calls for defence spending increase
The BBC carries details of a report by the Commons Defence Committee, which calls for defence spending to increase from 2% to 3% of total GDP in order to meet incoming threats, including from Russia, terrorism, extremism and cyber-warfare. The report also warns that current spending levels are ‘far too low’ and that the army is at risk of being ‘outgunned’.

Government promises £500,000 for Windrush Day
The Guardian reports that the Government is to support an annual celebration of the arrival of the Windrush generation with a grant of up to £500,000. June 22 will become an opportunity to ‘recognise and honour’ the contribution of the Windrush generation, communities minister Lord Bourne said.

European Commission bans no-deal Brexit talks on aviation
The Times claims that the European Commission has prevented aviation regulators from holding backstop talks to keep planes flying in the event of a no-deal Brexit until March 2019. The paper suggests that this is ‘a move to raise pressure on No 10’, with a ‘senior industry figure’ warning that it will not be feasible ‘to cobble together a last-minute deal’.

Chope claims that he has been ‘scapegoated’ after blocking upskirting bill
The Guardian reports that Christopher Chope, the Conservative MP who blocked a bill to make upskirting a criminal offence, has claimed that he has been ‘scapegoated’. He has claimed that he supports the bill and only objected to it for procedural reasons. Wera Hobhouse, the Lib Dem MP who proposed the bill, has called on him to make ‘a full apology’ and Theresa May has promised that the Government will take on the bill.

Conservative Party accepted over £200,000 from former Russian defence official
According to the Daily Mirror, the Conservative Party has accepted over £200,000 in donations from former Russian defence chief Alexander Temerko since Theresa May became Prime Minister. Labour’s Jon Trickett said that May had ‘serious questions’ to answer.

House of Lords criticised for resembling a ‘private members’ club’
The Sun says that a report by the Electoral Reform Society criticises the House of Lords for ‘increasingly looking like a Westminster private members’ club’. 39% of members worked in politics before getting a peerage, and just one has worked in a blue-collar job. Labour MP Frank Field is to table a bill calling for the House of Lords to be abolished and replaced by a mix of elected members and experts.

Dimbleby to leave Question Time after 25 years
The BBC reports that David Dimbleby is to retire from presenting Question Time in December, having chaired the programme since 1994. The corporation’s director general, Tony Hall, described him as ‘a titan in British broadcasting’ and a ‘champion of the public’.

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

you shouldn't have missed

Five Things – Trump, Vine, SNP, McDonald’s and M&As

This week, Five Things You Shouldn’t Have Missed does not include the World Cup, despite Robbie Williams sticking his middle finger up to the world, because it’s going on for a month. We might mention the final (if England win). We are covering Trump meeting Kim, Jeremy Vine’s new show, SNP MPs pulling a stunt in the House of Commons, McDonald’s joining the anti-plastic-straw brigade and two massive mergers and acquisitions.

1. Trump Kim

Summit

Donald Trump had a whirlwind week – the man who turned 72 yesterday, insulted his allies at the G7 Summit, offended Canada and met North Korea’s Kim Jong-Un. While the last of these was an historic occasion, Trump being the first sitting President to meet a North Korean leader, many have pointed out that Trump has signed an agreement with North Korea promising economic support (among other things), while all North Korea has agreed to is a plan to denuclearise. Which they’ve promised before. Twelve times. If you’re after some explanation about what’s going on and why it’s good or bad (seems to be mostly the latter), check out #BBCdad Robert E Kelly’s Twitter feed.

 

2. Through the GrapeVine?

Vine

Matthew Wright said his goodbyes this week after 18 years presenting his Channel 5 show, The Wright Stuff. All in all, it was an emotional affair. But fans of current affairs programming on weekday mornings fear not, for a new host has been revealed. Jeremy Vine, king of playing devil’s advocate on BBC Radio 2, Egghead host and election night cowboy, will take up the role from September. More details, including the title, are yet to be announced, but it has been confirmed that Vine will continue to present his lunchtime show on BBC Radio 2 (which means fans will be able to catch him for a couple of hours in the morning on Channel 5, listen to him over lunch on Radio 2 and then tune in early evening to Eggheads for their full daily Vine fix).

 

3. SNP MPs pull PR stunt at PMQs

SNP

SNP MPs this week brought Wednesday’s PMQs to more people’s attention than usual, by staging a walk out. After some disagreement with John ‘ORDER, ORDER, ORDER, ORDER, ORDER’ Bercow, Ian Blackford, the party’s Westminster leader, got kicked out (some have suggested on purpose) and was then followed by his cohort, who mockingly waved goodbye. There was a mixed reaction on Twitter as to whether it was a shrewd move (‘if you’re ignoring the Scottish people, we’ll not take part in the charade’) or a desperate act of attention seeking. Either way, as a stunt, it gave PMQs a lot of attention and the SNP MPs a voice to explain why they did what they did. Whether it makes a difference to anything, remains to be seen.

 

4. McDonald’s kills off plastic straws

Straws

McDonald’s has announced it will replace plastic straws with paper ones in all of its UK and Ireland restaurants from September. The move, which is a huge victory for Blue Planet II (and latterly Daily Mail campaigning and Michael Gove making his mark as Environment Secretary), sees the end of McDonald’s’ serious single-use plastic habit that is currently burning through 1.8m straws a day. That’s every day and only in the UK and Ireland. Paul Pomroy, chief executive of McDonald’s UK and Ireland said: ‘The Government’s ambitious plans, combined with strong customer opinion, has helped to accelerate the move away from plastic and I’m proud that we’ve been able to play our part’.

 

5. Mergers and Acquisitions

AT&T and Time Warner

American supergiant, AT&T, has had its $85.4bn takeover of American supergiant, Time Warner, approved by a judge. This is seen as a blow to Trump, whose administration is against the deal. It’s also considered a watershed moment, with the floodgates possibly about to open on giant M&As in the States.

You wait all Five Things for a mergers story and then two come along at once.

Comcast has launched its official bid for Fox, in an attempt to scupper Disney’s own efforts. It has offered $65bn, which is significantly higher than Disney’s $52.4bn offer. This will be a long, drawn-out process, which will end without a clear winner being discernible. But for now, it’s mind blowing numbers and the future of the media landscape that, one way or another, is going to change forever.

Did we miss anything? Let us know on Twitter @Vuelio

NHS logo

Political Headlines – NHS funding, Brexit deal, Universal Credit and the Lewisham by-election

Today’s Political Headlines include extra funding for the NHS, Government abandons deal with rebels, Universal Credit unlikely to ever be value for money and Lib Dems cut Labour’s majority in Lewisham by-election. 

May set to announce £4bn a year extra for the NHS
The Daily Telegraph expects Theresa May to announce a £4bn a year increase in NHS funding on Monday. The 3% per annum boost will be funded through a ‘Brexit dividend’, a possible freeze of some tax thresholds, and some borrowing. Speaking to the Oxford Union this week, NHS England chief, Simon Stevens, reportedly told students that an increase of 3.5-4% was needed to ensure a ‘responsive, well-functioning health service’.

Government abandons deal with rebels
The Times claims that pro-EU Conservative rebels are ‘up in arms’ after the Prime Minister abandoned a compromise over allowing Parliament to influence the direction of Brexit in the event of no deal. Lead rebel Dominic Grieve said that the Government’s decision to abandon an agreement was ‘incomprehensible and unacceptable’.

Universal Credit unlikely to ever deliver value for money, NAO finds
The Guardian carries details of a critical report on Universal Credit by the National Audit Office. It finds that the policy is unlikely to ever deliver value for money as it may end up costing more than its predecessor, can’t prove that it has helped claimants back to work and has left many in hardship.

Lib Dems cut Labour’s majority in Lewisham by-election
As The Guardian reports, Labour’s Janet Daby has won the by-election in Lewisham East, with the Liberal Democrat candidate Lucy Salek finishing second, cutting Labour’s majority from almost 45% to 25.6% and forcing the Conservatives into third. Lib Dem leader Vince Cable claimed the party benefited from Labour’s ‘failure’ to oppose hard Brexit.

Government backs bill against ‘upskirting’
The Daily Mail reports that the Government is to support a private members’ bill to crack down on ‘upskirting’, introduced by Liberal Democrat MP Wera Hobhouse. The bill will see perpetrators face sentences of up to two years and put on the sex offenders’ register.

Introduction of new maximum stake on betting machines delayed
The Times claims that the new £2 maximum stake for fixed odds betting terminals will not be introduced until April 2020, following a deal between bookmakers and the Treasury. Bookmakers claim they need time to reprogramme the machines, but this claim has been disputed by campaigners and, privately, by manufacturers.

Split over post-Brexit security partnership
According to The Daily Telegraph, the EU is ‘fighting’ to avoid an internal split over the post-Brexit security partnership. It claims that Horst Seehofer, German’s interior minister, has told French and Dutch counterparts that ‘nothing must change’ which could threaten citizens’ security after Brexit. This stance is in opposition to that of the European Commission and Chancellor Angela Merkel.

More pensioners to benefit from ‘warm home’ scheme
The Sun reports that Claire Perry, the Minister of State for Energy, is to announce that thousands more pensioners will receive the ‘warm home’ discount on their energy bills. The threshold over which suppliers must participate in the scheme is to be reduced, so that smaller energy firms are included, following a campaign run by the paper.

Want your own political briefings about a particular area, subject or issue? You need Vuelio Political Services.

Helen Reynolds

Vuelio at the Communications Conference 2018

#CommsConf18 took place on Tuesday, kicking off the NHS Confederation’s annual conference and exhibition. The very best of internal and external communicators came together in Manchester to listen to, learn and share the latest thoughts on health comms and best practice for the future. Vuelio was delighted to join the Communications Conference 2018, and hear from some of the leading experts in health comms.

Host Helen Reynolds, from Social For The People and of Comms Cartoons fame, presented The Comms Unicorn, which ‘poos insights’, ‘flies over chaos’, ‘sweats engaging content’ and delights the NHS comms crowd.

Helen Reynolds

She also created cartoons for each speaker, including the This Girl Can campaign lead Kate Dale, comms2point0’s Dan Slee and CIPR president Sarah Hall.

This Girl Can

The This Girl Can campaign is known for its inspirational tv spots and advertising, but Kate was able to lift the curtain to give a behind-the-scenes look at how the campaign was put together, the challenges they faced and the difference they’ve made to women’s sports participation.

Comms 2point0

Dan Slee is always a favourite among comms audiences, and #CommsConf18 was no different. Using a variety of examples, Dan was refreshingly honest about digital comms: only use it when it’s appropriate and genuinely the best option, don’t just focus on Twitter and make sure you’re engaging with your audience, not just broadcasting.

He also highlighted this incredible thread from Rochdale Council responding to a ‘dig’ at the town.

FuturePRoof

CIPR President, Sarah Hall, has just released #FuturePRoof edition three, titled ‘The NHS at 70 with Lessons for the Wider PR Community’, making her an obvious choice for #CommsConf18. As ever, Sarah advocated best practice and the need for comms at all levels for the NHS to thrive. With 25 experts backing her up, it’s hard to disagree that comms is vital for the health service’s future.

As you’d expect, there was a lot of chat across social media for #CommsConf18, which we’ve gathered together in this Vuelio Canvas. To see the full Canvas, click here or on the image below.

If you’d like to make your won Canvas, and show off your coverage, share visual link or replace boring slides, get in touch

Communications Conference 18

Pensive

Political Headlines – Labour rebels, Dominic Grieve, immigration and SNP MPs

Today’s Political Headlines include rebel Labour MPs, Grieve’s visit to the European Commission HQ, the easing of immigration restrictions and Sturgeon’s pride. 

90 Labour MPs rebel on single market vote
As The Times reports, 90 Labour MPs defied Jeremy Corbyn’s instructions to abstain on a vote on remaining in the European Economic Area, with 75 voting in favour and 15 against. Laura Smith, Shadow Cabinet Office Minister, resigned to vote against the amendment, with five parliamentary private secretaries also resigning to vote for it. The Guardian says that it has learnt from Downing Street sources that a compromise amendment on a meaningful vote on the deal, which must be tabled today, has not yet been agreed.

Grieve spotted visiting European Commission HQ
The Daily Mail reports that Conservative rebel Dominic Grieve visited the European Commission’s London headquarters yesterday for a private meeting of anti-Brexit campaigners. Other attendees included Alastair Campbell, Conservative and Lib Dem peers and members of pro-EU campaign groups. Grieve claimed that he was attending to ‘explain something about what was going on Parliament, just as I go and talk to all sorts of groups.’

Immigration restrictions to be eased for highly-skilled migrants
The Daily Telegraph says that Home Secretary Sajid Javid is to announce a ‘major easing’ of the immigration system, allowing thousands more highly-skilled people to move to the country. Foreign doctors and nurses are to be excluded from the cap and, as a result, businesses will be able to recruit an extra 8,000 skilled migrants a year.

Sturgeon ‘proud’ of SNP MPs for walking out of PMQs
As the BBC reports, Scottish First Minister Nicola Sturgeon has said that she was ‘proud’ of SNP MPs’ decision to walk out of Prime Minister’s Questions yesterday, and that it had made sure that ‘Scotland’s voice was heard’. The row erupted after Ian Blackford, the SNP’s leader at Westminster, demanded the Commons sit in private as a protest about the ‘lack of debate’ over the Scottish Government’s concerns about the EU (Withdrawal) Bill.

Rees-Mogg defends firm’s decision to establish Irish fund
The Daily Telegraph reports that Somerset Capital Management, set up by Brexiteer Jacob Rees-Mogg, has established an investment fund in Ireland and is warning clients of the dangers of a hard Brexit. Rees-Mogg, who still works part-time for the firm, claimed that the launch of the new fund ‘was nothing whatsoever to do with Brexit.’

Serjeant at Arms under investigation over verbal abuse
The Daily Telegraph claims Kamal El-Hajji, the Serjeant at Arms, is under investigation over claims that he verbally abused a female security official last week. Yesterday, he defended the Speaker, John Bercow, against bullying allegations, describing them as a ‘witch-hunt’.

Lib Dems confident of coming second in by-election
According to the Financial Times, the Liberal Democrats are confident they can overtake the Conservatives and come second in the parliamentary by-election in Lewisham East today, increasing their share of the vote from 4% to 25%, because of concerns over Brexit. Labour, which holds the seat, warned in an internal email that turnout was a ‘huge issue’.

EU members vote to exclude UK from Galileo contracts
The Guardian reports that a ‘fresh row’ has broken out over UK participation in the EU’s Galileo satellite navigation programme, after a majority of member states voted to procure the next round of contracts, despite a British request for a delay to permit negotiations over continued British involvement. Science minister, Sam Gyimah, claimed that the UK was ready to ‘walk away’ from the project as a result.

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Dadbloguk.com

Spotlight with top daddy blogger John Adams of Dad Blog UK

John Adams is a leading daddy blogger who writes the award-winning Dad Blog UK. Winner of the Best Dad Blog at the Vuelio Blog Awards 2016, John has consistently been ranked in the Top 10 UK Daddy Blogs. With Father’s Day just around the corner, we caught up with John to talk all things daddy blogging, from spending time with the kids and finding time to post, to working with brands and being part of the incredible dad blog community.

What makes your blog unique?
What makes my blog unique is that I am a man living the equality dream. It’s my wife who works full time and provides materially for the family whereas it’s me who is in the playground twice a day doing school drop off and collection.

My blog has transitioned. A lot of dad bloggers are very focused on the earliest years of childhood but I’m now focused on the school years.

I remain the stay-at-home parent, but with both kids at school I dedicate more time to blogging. This is quite a common pattern for mum bloggers but not so with dads who are usually the ones working full time.

Dad Blog UKWhat’s the best thing about being a dad?
There are so many it’s hard to pick one. There is nothing quite like putting your phone away and simply spending time kicking a ball around a park or reading to your child. Spending one-on-one time with your kids is simply priceless.

Alas, we’re in the midst of a house move. This has totally dominated the past five months of my life. I’ve not spent the quality time I would have liked with the kids. I’m looking forward to correcting that balance over the summer holidays when we’re all moved in.

How are daddy and mummy blogs different?
This is a very good question. I think the big difference is that most dad bloggers are holding down full-time jobs so for the majority, it is a hobby with the occasional perk. For many mums, blogging is their main source of income or a way to promote some other business interest.

Needless to say, mums also excel at sharing their birth stories. I’m not too sure what us dads can do to rival mums at this game.

How would you describe the daddy blogging community?
The dad blogging community is generally very supportive. As you might expect it’s very diverse, taking in stay-at-home dads, working dads, same sex couples and so on.

There’s no question the dad blogging community is much larger than it once was and I see there is more competition than ever before. There’s also been a trend towards dads who put the majority of their content on Instagram.

The campaigns guys are working on and brands they’re working with are much bigger than they once were. It’s a further sign the dad blogging world has matured.

When do you create most of your content?
Things have changed for me over recent months. I became my kids’ main carer seven years ago, so my wife could focus on her career.

My youngest daughter, Izzy, is now at school so I can dedicate more time to blogging and producing content. Whereas I used to write mostly before the kids got up between 5am and 7am, these days I produce most of my content during school hours.

I still do 5am starts once or twice a week but it doesn’t happen every day. Sometimes I wish there were more hours in the day and days in the week!

What are the biggest issues facing dads in the UK today?
I think a lack of paternity pay is one of the biggest men’s rights issues of this era. Many men, as they’re the main earners in their families, simply cannot afford to take paternity leave and yet it’s one of the most crucial times in forming a healthy and lasting relationship with your child.

There’s also the ongoing issue with shared parental leave (SPL). We introduced a very weak form of SPL in the UK and it’s bitten us on the behind because, surprise surprise, men think they’ll harm their careers if they ask employers for time off to be with a newborn child. If you want detail, see this blog post I wrote a few months ago.

Dads also face many of the issues mums do. Discrimination at work, what to do about screen time, how to monitor tech your kids are using and so on. It’s not easy being a parent!

Do bloggers need their own association or industry institute (and why)?
Oh my word, yes, yes and yes again. Blogging is no longer ‘new media’. It is an established form of media and a significant amount of marketing spend makes its way to the blogging community.

This cuts both ways. We should have a trade association to ensure we are not taken advantage of by unscrupulous agencies and businesses. Likewise, if we had an association and had to abide by a code of conduct, it would give the PR world some reassurance they were dealing with credible, responsible bloggers.

We don’t have an authoritative voice to offer advice on issues like the GDPR or what we should do regarding disclosure of paid-for content and that kind of thing. We also have no one representing bloggers at a government or policy level. Considering how much money is invested in the creative industries, that’s a ridiculous situation.

I wrote about this for the Vuelio blog a little while ago, as did my blogging chum Tim of Slouching Towards Thatcham. It’s a discussion us bloggers need to have.

What one thing should PRs/brands know about you?
I have experience of working in PR so I can think like a PR rep and have a good idea of what agencies and their clients are trying to achieve. I am also a very experienced blogger and I think I can get away with saying that I have a high media profile. I regularly make print and broadcast media appearances commenting on parenting and lifestyle issues.

I am also flexible and thoroughly enjoy what I do. Don’t be shy, get in touch with me!

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What are your favourite collaborations?
I worked on a superb campaign last year with Goodyear Tyres. A group of us went out to Luxembourg and were let loose on a test track to try out its Vector All Seasons tyre.

I also enjoyed working with Graco, which produces car seats, travel cots and the like. I tested a lot of products and we still use one of the Graco car seats I reviewed at the time. The campaign also involved working with agony aunt Suzi Hayman, who is just lovely.

Another great campaign was one I worked on for a small electric car rental company called EVR Go Electric. I tried out five different electric cars in five days. It was a very busy week but I learned a lot about electric vehicles.

What other blogs do you read?
Diary of the Dad written by Tom Briggs is one I come back to very frequently. Jo Middleton’s Slummy Single Mummy is a perennial.

I’m doing more and more on Instagram so thoroughly enjoying what @tobyandroo and @london_dad do.

Can I get away with putting a podcast on this list? I’m a huge fan of a US podcast called This American Life. I love its in-depth reports about life on the other side of the Atlantic.

John Adams and his award-winning blog are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.