Hayley Hall

Beauty blogging with the award-winning Hayley Hall

Hayley Hall, the artist formerly known as London Beauty Queen, has been once again ranked as one of the top beauty bloggers in the UK. A leading member of the beauty blogging world for many years now, Hayley has twice won Best Beauty Blog at the Vuelio Blog Awards. Having relaunched her blog, including its now eponymous title, to reflect the change in her content, Hayley is going from strength to strength and remains a key figure in the industry.

We spoke to Hayley about being unique, the next big trends in beauty and working with PRs on long-term objectives.

What makes your blog unique? 
My tone of voice and the topics I cover; I try to be a ‘friend’ to my readers and talk to them just as I would in real life, giving them recommendations but also discussing the same topics that you probably would with your mates over a glass of wine. I’m not afraid of tackling taboo subjects and I like to be able to celebrate women that don’t fit into a societal size ‘normal’ too – people are very much sick of seeing carbon copies, so I hope to be able to offer a refreshing outlook and approach.

How has your blog changed from when you first started to now?
It’s changed completely. When I started it was all about what was new and what I was trying, whereas now it’s a wholehearted overview of everything in my life – the products I’m loving, what I’m wearing, where I’m going and what I’m thinking. Not only is my content a lot sleeker, but there’s a lot more of ‘me’.

London Beauty Queen

What is the biggest trend in the beauty world right now?
Personalisation – consumers want products to address their specific and changing needs, rather than being told they have to fit into three or four boxes.

What will the next big thing in beauty be?
New skincare textures; we’ve been seeing a move away from creams for a long time, but I think we’ll start seeing more water-like textures and lightweight products that deliver big.

How do you split content between text/video/audio?
It’s 99% text and imagery. I’m not huge on video, although I do have a podcast which is fun to manage.

What’s your favourite beauty brand?
It changes all the time – I wouldn’t be a good blogger if I had one I was biased towards!

How important are PR trips to your blog?
They’re great, but not essential, and they have to be relevant. It’s often fab to be able to fully immerse yourself in a brand or launch and get to really know it to ensure a long-term relationship, but they don’t guarantee anything. They should always be well executed and the objective long-term.

Do bloggers need their own association like other industries have?
I think it would be incredibly helpful, but a nightmare to manage. As it increases I do think some kind of regulatory body would be great, or some place to get all the advice and support you need.

What should PRs know about you?
That I need to feel important, ha! I need to know that you value my time and energy and that you’re interested in nurturing a long-term relationship, not out to just land as much coverage as you can. It’s transparent and, in a lot of cases, disrespectful of the skill we offer as content creators.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns you’ve been part of?
The ones that have offered me freedom to execute the objectives how I see fit, and the ones that offer more than just a single piece of content; brands I’ve loved working with have included Boots, Simply Be, Palmers, Philips and Aveeno.

What other blogs do you read?
Tons, but I’m always on the look out for new talent to follow. The interesting thing about blogging is that it’s never the end – it’s only just the beginning.

Hayley Hall and her blog, Hayley Hall, are both listings on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Political headlines

Political Headlines – GCHQ director intervening in Brexit, ‘meaningful vote’, cannabis review

Today’s Political Headlines include GCHQ Director intervening in Brexit, MPs voting again on the ‘meaningful vote’ on the Brexit deal and a new approach to drugs. 

GCHQ director intervenes in row over post-Brexit secuity
The Times carries details of what it calls an ‘unprecedented intervention’ by the director of GCHQ, Jeremy Fleming. He revealed that the UK had supplied information which had led to terrorist plots in four different European countries being prevented in the last year, and argued that the UK and Europe had benefited ‘from our work together on our collective security’. The paper suggests that this intervention was deliberately timed to support the UK’s attempts to secure continued participation in EU security policies.

MPs prepare to vote again on a meaningful vote on the Brexit deal
The BBC reports that MPs will vote again on the meaningful vote on the final deal with the EU later today, and that the result will be ‘tight’. Dominic Grieve, leader of the Conservative rebels, told The Daily Telegraph that his supporters were not ‘peeling away’, despite attempts by whips to persuade MPs to back the Government. According to The Times, Conservative whips have ‘given up’ on their attempts to persuade rebels and are instead focusing on getting Labour MPs in leave-voting areas to back the Government.

Police call for new approach to drugs as Javid announces medicinal cannabis review
The Times reports that the Police Federation’s board voted unanimously for a rethink on drug enforcement as current laws ‘have not succeeded’, calling for ‘an open, honest, transparent debate’. Sajid Javid, the Home Secretary, has announced a review of laws on the medicinal use of cannabis, but ruled out changing the law on recreational use.

Teachers should confiscate mobiles, Hancock says
Writing in The Daily Telegraph, Digital, Culture, Media and Sport Secretary Matt Hancock has said that teachers ought to confiscate mobile phones at the start of the school day, as they have a ‘real impact’ on achievement and expose children to cyber-bullying. Hancock will put forward this argument at a NSPCC conference today.

Capita awarded highest risk rating and £500m contract by Ministry of Defence
According to the Financial Times, the Ministry of Defence gave outsourcing firm Capita its highest possible risk rating, shortly before it was awarded a £500m contract to run military fire and rescue services. Jim Kennedy of the union Unite said that the decision to hand the firm the contract despite the risk assessment was ‘absolutely scandalous’.

EU rules out UK participation in European Arrest Warrant
The BBC reports that EU chief negotiator Michel Barnier had said that the UK would not be able to participate in the European Arrest Warrant after Brexit because it was leaving the European Court of Justice and ending free movement. He added that the EU would instead consider a ‘streamlined’ extradition process.

Hammond refused to release NHS funding unless chief executive publicly backed plan
The Guardian says that it has been told by sources close to the NHS funding deal that Philip Hammond only agreed to it on the condition that Simon Stevens, NHS England’s chief executive, had to publicly welcome the funding. Yesterday, Stevens, who had previously called for a larger increase, said that the new funding represented ‘a clear gear change’.

Labour would give Bank of England productivity target
The Financial Times reports that Labour has announced that it will set the Bank of England a new target of 3% productivity growth, but refused to specify a time period for this. Shadow Chancellor John McDonnell is to launch the party’s report on the financial system today. It also calls for the Bank of England to relocate to Birmingham and more lending to small firms.

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

Relevance Digital

Relevance International Launches Relevance Digital

Global PR firm, Relevance International, has launched a new digital arm to meet its global clients’ needs. Focusing on creating ‘industry buzz’ with captivating strategies across social platforms, including social media management, online reputation and other digital services, Relevance Digital will be headed up by Liz Chambers.

Chambers has worked in digital PR and social media for nearly 10 years and has been the digital strategist behind a number of luxury and consumer brands including Laura Mercier, Frédéric Fekkai and Shiseido Cosmetics. Relevance International famously caters for high-end luxury clients, whether that’s in real estate, luxury goods, hospitality or corporations.

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘A compelling digital strategy is crucial for every brand, no matter the industry. Creating a digital division was a natural extension of our existing capabilities. We built Relevance by marrying strategic media relations with brand strategy, and, in today’s world, the digital component is crucial to helping our clients differentiate in the increasingly competitive marketplace.’

Rosnowski has previously spoken to Vuelio about the rise of digital media, and making traditional and social media relations go hand in hand.

Chambers has specialized in account management, community management and social strategy for leading global brands and has a keen knowledge of the ever-growing influencer space. She said: ‘Relevance has established itself as a powerhouse in public relations, and now it’s time to add key digital services and deliver truly holistic approaches. A strong online footprint has solidified its place as a must-have for all brands, and I firmly believe clients get the most effective service when their digital and traditional PR teams are working in tandem under one roof.’

Relevance International recently opened its London office and shows no sign of stopping on its path to becoming the leading global indepent PR firm. Relevance Digital will be based in the New York office but work across all accounts, including The Royal Atlantis Residences Dubai, which the UK office recently helped win.

political headlines 19.06

Political Headlines – cannabis legalisation, ‘meaningful vote’, NHS spending boost

Today’s Political Headlines include Lord Hague calling for cannabis legalisation, the Government being defeated by the Lords over Brexit ‘meaningful vote’ and Hammond warning that the NHS spending boost leaves no cash for other policies

Lord Hague calls for cannabis legalisation
Writing in The Daily Telegraph, former Conservative leader Lord Hague claims that the war against cannabis has been ‘comprehensively and irreversibly lost’ and that the Conservatives should ‘be bold’ and imitate Canada, which is legalising the drug. The paper adds that Home Secretary Sajid Javid was prevented from raising the issue at Cabinet yesterday, following the controversy over the supply of medicinal cannabis to 12-year-old Billy Caldwell.

Government again defeated by Lords over Brexit ‘meaningful vote’
The Guardian reports that the Government has been defeated again by the House of Lords over the issue of a ‘meaningful vote’, after Viscount Hailsham tabled an amendment based on the deal Dominic Grieve thought he had struck with the Government last week. MPs will vote on the amendment on Wednesday. The Financial Times claims that UK negotiators are now suggesting that a deal with the EU may not be agreed until November or December, rather than early autumn as originally expected.

Hammond warns that NHS spending boost leaves no cash for other policies
The Times claims that Chancellor Philip Hammond told the Cabinet that after having to find £25bn for the NHS and other money to replace funding currently provided by the EU, there will be no funding for other policies. A cabinet minister said that Hammond had dispelled ‘any sense that the taps were about to be turned on’. The paper also reports that Theresa May has said she is prepared to use legislation to roll back Andrew Lansley’s NHS reforms.

First details of ‘settled status’ plan to be published
The Guardian reports that the Government will reveal the first details of the new ‘settled status’ immigration scheme for the 3.4m EU citizens living in the UK on Thursday. A ‘statement of intent’ will list some of the evidence they will need to provide, but will be ‘like a consultation paper’ an ‘informed source’ told the paper.

New £20m fund to combat loneliness
The Daily Telegraph says that schemes to be supported by the Government as part of a new £20m Building Connections fund to tackle loneliness include mobile coffee vans, woodworking in sheds for middle-aged men, an app for young mothers and converting redundant public spaces into ‘loneliness gardens’.

Rail firms admit they only realised the extent of problems at the ‘last minute’
The Daily Mail reports that executives from rail firms admitted to the Commons Transport Committee that they only realised at the ‘very last minute’ that their timetables would not work. The Financial Times adds that Lib Dem MP Tim Farron and local rail users have worked with a charter train operator to restore services to a line in the Lake District.

Government set to water down petrol and diesel car ban
According to the Financial Times, the UK’s plan to ban petrol, diesel and most hybrid cars by 2040 is set to be downgraded to a ‘mission’ in the ‘Road to Zero Strategy’ due to be published by the Government tomorrow. Concerns about the policy’s impact on the automotive sector have been raised by Business Secretary Greg Clark.

Javid causes rift with India over student visa scheme
The Times alleges that Sajid Javid has caused a ‘diplomatic rift’ by deciding not to include Indian students in a new fast-track visa system because of concerns about ‘non-compliance’ (i.e. disappearing after entering the country). An Indian government source told the paper that ‘relations are not at their best right now, while Lord Bilimoria warned that ‘If this is the way they treat India, they can dream on about a FTA with India.’

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

musicfootballfatherhood

The Mumsnet for dads: spotlight on top daddy blog MusicFootballFatherhood

Elliott Rae is the founder of MusicFootballFatherhood, which recently joined the Top 10 Daddy Blogs ranking for the first time. With a diverse team of authors covering their own experiences of fatherhood, MusicFootballFatherhood has grown rapidly since it was started in 2016.

We caught up with Elliott to find out how the team finds time to write content, issues facing fathers in the UK, the appeal of a blogging association and how the blog works with PRs.

What makes your blog unique?
We are unique as we are a collaborative platform of different bloggers. We have a team of 14 diverse bloggers who write openly and honestly about their fatherhood journey while also providing a nice mix of football and music content.

What’s the best thing about being a dad?
Oh, there are so many great things about being a dad! Seeing my daughter learn new things is always a highlight. The unconditional love is special and she most definitely keeps us entertained with the funny things she does!

musicfootballfatherhoodHow are daddy and mummy blogs different?
Hmm, good question. I’m not sure if they are too different at all, except the obvious gender difference. I think both mummy and daddy bloggers are parents trying to figure out this parenthood thing and seeking comfort and fun in sharing their journey with others.

How would you describe the daddy blogging community?
It’s great actually! All the dad bloggers are very supportive of each other, we celebrate each other’s successes and share around opportunities. It’s really nice to be part of a supportive network which is very much in contrast to the dog eat dog world we live in!

When do you create most of your content?
Our content is created by our team of contributors as well as myself. For me personally, I usually create content when I’ve got some time to myself (which is usually while I’m travelling on the tube!) and when I’m really compelled to share an experience or reflection. I’m also getting more into documenting stuff on Instagram stories, which I’m finding to be a really fun and spontaneous platform.

What are the biggest issues facing dads in the UK today?
I think work life balance is a big one. Most dads want to have thriving careers while being involved parents. It’s hard to get the balance but there are ways to make it happen. Through our website and podcast we try to provide some inspiration and practical tips for people to reflect on. I think mental health is probably the other major issue at the moment.

Do bloggers need their own association or industry institute (and why)?
It would be nice to have an association or institute, somewhere to go for legal advice, community and training. As a blogger, you can feel a bit lost sometimes so it would be nice to know there’s somewhere you can go for community and help with issues, like the recent GDPR where no one was quite sure what to do! This is a great idea, maybe Vuelio could lead the way!

What one thing should PRs/brands know about you?
We are the coolest and most exciting platform for dads in the country! We have a unique and engaged audience so if you are looking to reach a diverse range of dads, come and see us.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations you’ve worked on?
We recently worked with Arsenal and their Junior Gunners which was a highlight and great fun. Other favourites would include the Emirates cable car experience and Memory Makers. These were all collaborations where we really enjoyed the experience and it was a pleasure to work with the respective PR teams.

What other blogs do you read?
Between family, the blog, work and all the other things I do, I don’t have much time to read other blogs! I will usually click on a link on Twitter if an article looks interesting but I wish I had more time to follow other platforms!

Elliott, his team and the blog are all listings on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Fakebook

Does Facebook trust your comms strategy?

Facebook is changing. We already know that teenagers are leaving the platform in droves, but now a study has revealed that fewer people are getting their news from social media, which is the first time these numbers have declined since records began seven years ago. Trust in the news media has been cited as a major cause, but what does that mean for you?

The rise of Instagram and Snapchat could explain Facebook’s lack of popularity among teenagers. Clearly the next generation’s love affair with social media is by no means over. But the Reuters Institute Digital News Report 2018 has revealed that individuals are getting less news from social media, which is not surprising considering the typical content on visual platforms.

The report found the decline is nearly all down to ‘the discovery, posting, and sharing of news in Facebook’. So, as Facebook changes its algorithms to prioritise posts from friends and family, news – and the industry behind it – is losing out. The report did highlight marginal gains in people getting their news on Twitter, YouTube and Snapchat, but compared to Facebook, these are still insignificant as news platforms.

One of the biggest issues with online news is trust. More people are concerned about the rise of fake news and three quarters (75%) believe publishers have the biggest responsibility to fix the issue. Facebook is attempting to tackle this while also suggesting it is a publisher problem. The network is adjusting what content users see from third-parties in favour of ‘trusted sources’.

According the report, the UK’s most trusted news brands are, in order:

  1. BBC News
  2. ITV News
  3. Channel 4 News
  4. Regional or local newspaper
  5. The Times
  6. Sky News
  7. The Guardian
  8. Independent/i100
  9. The Daily Telegraph
  10. HuffPost
  11. Daily Mirror
  12. The Canary
  13. Daily Mail/Mail Online
  14. Buzzfeed News
  15. The Sun

So, should you adjust your strategy to target the most trustworthy brands? Well, yes and no. As ever with comms, it really depends on what you’re trying to achieve and why. If your story, or your client’s story, is a great fit for The Sun but not Channel 4 News, then your pitch probably won’t change. However, if you want to reach a big audience across all forms of media and be perceived in a certain light, then consider the newsbrands’ trustworthiness.

Perhaps the biggest lesson is you shouldn’t ever rely on one source, no matter how successful it has been in the past. It’s the same as any business risk – putting all your eggs in one basket is a high-risk comms strategy.

 

If you need a system that considers every platform and outlet, and helps you to integrate your communications strategy, you need Vuelio

Politics on Sunday – May, NHS funding and Brexit

The Sunday Political shows were dominated by a pre-recorded interview with Theresa May – the main feature on the Andrew Marr show.

The big news was the Prime Minister announcing plans to give the NHS more funding. May said the funding was to secure the future of the health service, and claimed it would be ‘about £600m a week more, in cash’ after mentioning the slogan on the side of that Brexit bus that said £350 million more will be available. May said the money would partly come from the Brexit dividend and the country will have to contribute the rest; meaning a rise in tax. Marr pointed out that this amount of funding is not what a lot of people say the NHS needs; May responded by saying NHS England Chief, Simon Stevens, backs the plan. Marr said the historic annual increase is 3.7% and this funding is below that.

Marr asked the Prime Minister about the vote on the EU Withdrawal Bill and if she can be trusted due to the confusion among her own MPs about what was promised. May is aware of the concerns from Parliament about the way the Bill was going through Parliament. She said that Parliament cannot control what the Government can do and it should not try to overrule the vote by the public on membership of the EU. There was also a discussion around trade – May made the point that leaving the EU is about adding to the trade we already do with the EU and having our own trade policy.

Reaction from the Labour Party was not in short supply. Emily Thornberry said the commitments towards the NHS are not costed. Marr asked Thornberry whether it was enough money for the NHS; she did not directly answer, instead talking about social care and how less funding for social care means more demand for the NHS to deal with it, and the two cannot be separated.

What Marr was suggesting was that the Conservatives are now putting more money into the NHS than Labour pledged. This was pointed out to Shadow Health Secretary, Jonathan Ashworth, by Sarah Smith on Sunday Politics after he claimed it was not enough money. Ashworth responded by saying Labour was also going to invest in social care and will match whatever the Government is putting forward.

Thornberry was also asked about Donald Trump and she reiterated her remarks calling the President of the United States ‘an asteroid of awfulness’. Marr pointed out that Thornberry could one day be the Foreign Secretary and this is not the language she should be using, saying Thornberry had criticised Boris Johnson for talking loosely and that is what she is doing.

Fresh from his decision to resign last week, Phillip Lee was interviewed by Sophie Ridge. He said he had been contemplating the decision for weeks and it was all about Parliament having a say on Brexit. Lee said he is in Parliament to represent the best interests of his constituents and he must do what he thinks is right. Lee said he told the Prime Minister before he announced his resignation. Ridge attempted to dig deeper into the decision Lee made, as he was the only person to resign over this issue in the Government. In the vote he abstained and she asked if it was worth it. Lee said he feels he has moved the Government on the issue.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

Sunday political programming

 

 

NHS funding

Political Headlines – NHS funding, defence spending, Windrush Day and Brexit

Today’s Political Headlines include the NHS funding black hole, a call for increased defence spending, Windrush Day and no no-deal aviation talks. 

£11bn ‘black hole’ in NHS funding plan
The Times claims that there is a £11bn ‘black hole’ in Theresa May’s £25bn NHS funding plan, due to be announced in a speech today. Measures to fund the policy that have been discussed include freezing personal allowance and national insurance thresholds, increasing borrowing and deferring corporation tax rises. Ministers hope that higher growth will help to fill the gap, but experts, including the Institute for Fiscal Studies, have rejected May’s claims of a ‘Brexit dividend’. The Daily Telegraph reports that other areas, including defence, schools and police, will lose out on spending increases as a result and that the Government is considering reviving Sir Andrew Dilnot’s proposed cap on social care costs.

Report calls for defence spending increase
The BBC carries details of a report by the Commons Defence Committee, which calls for defence spending to increase from 2% to 3% of total GDP in order to meet incoming threats, including from Russia, terrorism, extremism and cyber-warfare. The report also warns that current spending levels are ‘far too low’ and that the army is at risk of being ‘outgunned’.

Government promises £500,000 for Windrush Day
The Guardian reports that the Government is to support an annual celebration of the arrival of the Windrush generation with a grant of up to £500,000. June 22 will become an opportunity to ‘recognise and honour’ the contribution of the Windrush generation, communities minister Lord Bourne said.

European Commission bans no-deal Brexit talks on aviation
The Times claims that the European Commission has prevented aviation regulators from holding backstop talks to keep planes flying in the event of a no-deal Brexit until March 2019. The paper suggests that this is ‘a move to raise pressure on No 10’, with a ‘senior industry figure’ warning that it will not be feasible ‘to cobble together a last-minute deal’.

Chope claims that he has been ‘scapegoated’ after blocking upskirting bill
The Guardian reports that Christopher Chope, the Conservative MP who blocked a bill to make upskirting a criminal offence, has claimed that he has been ‘scapegoated’. He has claimed that he supports the bill and only objected to it for procedural reasons. Wera Hobhouse, the Lib Dem MP who proposed the bill, has called on him to make ‘a full apology’ and Theresa May has promised that the Government will take on the bill.

Conservative Party accepted over £200,000 from former Russian defence official
According to the Daily Mirror, the Conservative Party has accepted over £200,000 in donations from former Russian defence chief Alexander Temerko since Theresa May became Prime Minister. Labour’s Jon Trickett said that May had ‘serious questions’ to answer.

House of Lords criticised for resembling a ‘private members’ club’
The Sun says that a report by the Electoral Reform Society criticises the House of Lords for ‘increasingly looking like a Westminster private members’ club’. 39% of members worked in politics before getting a peerage, and just one has worked in a blue-collar job. Labour MP Frank Field is to table a bill calling for the House of Lords to be abolished and replaced by a mix of elected members and experts.

Dimbleby to leave Question Time after 25 years
The BBC reports that David Dimbleby is to retire from presenting Question Time in December, having chaired the programme since 1994. The corporation’s director general, Tony Hall, described him as ‘a titan in British broadcasting’ and a ‘champion of the public’.

Are these headlines too broad for you? Vuelio Political Services create custom briefings and reports based on your niche or area of interest. 

you shouldn't have missed

Five Things – Trump, Vine, SNP, McDonald’s and M&As

This week, Five Things You Shouldn’t Have Missed does not include the World Cup, despite Robbie Williams sticking his middle finger up to the world, because it’s going on for a month. We might mention the final (if England win). We are covering Trump meeting Kim, Jeremy Vine’s new show, SNP MPs pulling a stunt in the House of Commons, McDonald’s joining the anti-plastic-straw brigade and two massive mergers and acquisitions.

1. Trump Kim

Summit

Donald Trump had a whirlwind week – the man who turned 72 yesterday, insulted his allies at the G7 Summit, offended Canada and met North Korea’s Kim Jong-Un. While the last of these was an historic occasion, Trump being the first sitting President to meet a North Korean leader, many have pointed out that Trump has signed an agreement with North Korea promising economic support (among other things), while all North Korea has agreed to is a plan to denuclearise. Which they’ve promised before. Twelve times. If you’re after some explanation about what’s going on and why it’s good or bad (seems to be mostly the latter), check out #BBCdad Robert E Kelly’s Twitter feed.

 

2. Through the GrapeVine?

Vine

Matthew Wright said his goodbyes this week after 18 years presenting his Channel 5 show, The Wright Stuff. All in all, it was an emotional affair. But fans of current affairs programming on weekday mornings fear not, for a new host has been revealed. Jeremy Vine, king of playing devil’s advocate on BBC Radio 2, Egghead host and election night cowboy, will take up the role from September. More details, including the title, are yet to be announced, but it has been confirmed that Vine will continue to present his lunchtime show on BBC Radio 2 (which means fans will be able to catch him for a couple of hours in the morning on Channel 5, listen to him over lunch on Radio 2 and then tune in early evening to Eggheads for their full daily Vine fix).

 

3. SNP MPs pull PR stunt at PMQs

SNP

SNP MPs this week brought Wednesday’s PMQs to more people’s attention than usual, by staging a walk out. After some disagreement with John ‘ORDER, ORDER, ORDER, ORDER, ORDER’ Bercow, Ian Blackford, the party’s Westminster leader, got kicked out (some have suggested on purpose) and was then followed by his cohort, who mockingly waved goodbye. There was a mixed reaction on Twitter as to whether it was a shrewd move (‘if you’re ignoring the Scottish people, we’ll not take part in the charade’) or a desperate act of attention seeking. Either way, as a stunt, it gave PMQs a lot of attention and the SNP MPs a voice to explain why they did what they did. Whether it makes a difference to anything, remains to be seen.

 

4. McDonald’s kills off plastic straws

Straws

McDonald’s has announced it will replace plastic straws with paper ones in all of its UK and Ireland restaurants from September. The move, which is a huge victory for Blue Planet II (and latterly Daily Mail campaigning and Michael Gove making his mark as Environment Secretary), sees the end of McDonald’s’ serious single-use plastic habit that is currently burning through 1.8m straws a day. That’s every day and only in the UK and Ireland. Paul Pomroy, chief executive of McDonald’s UK and Ireland said: ‘The Government’s ambitious plans, combined with strong customer opinion, has helped to accelerate the move away from plastic and I’m proud that we’ve been able to play our part’.

 

5. Mergers and Acquisitions

AT&T and Time Warner

American supergiant, AT&T, has had its $85.4bn takeover of American supergiant, Time Warner, approved by a judge. This is seen as a blow to Trump, whose administration is against the deal. It’s also considered a watershed moment, with the floodgates possibly about to open on giant M&As in the States.

You wait all Five Things for a mergers story and then two come along at once.

Comcast has launched its official bid for Fox, in an attempt to scupper Disney’s own efforts. It has offered $65bn, which is significantly higher than Disney’s $52.4bn offer. This will be a long, drawn-out process, which will end without a clear winner being discernible. But for now, it’s mind blowing numbers and the future of the media landscape that, one way or another, is going to change forever.

Did we miss anything? Let us know on Twitter @Vuelio

NHS logo

Political Headlines – NHS funding, Brexit deal, Universal Credit and the Lewisham by-election

Today’s Political Headlines include extra funding for the NHS, Government abandons deal with rebels, Universal Credit unlikely to ever be value for money and Lib Dems cut Labour’s majority in Lewisham by-election. 

May set to announce £4bn a year extra for the NHS
The Daily Telegraph expects Theresa May to announce a £4bn a year increase in NHS funding on Monday. The 3% per annum boost will be funded through a ‘Brexit dividend’, a possible freeze of some tax thresholds, and some borrowing. Speaking to the Oxford Union this week, NHS England chief, Simon Stevens, reportedly told students that an increase of 3.5-4% was needed to ensure a ‘responsive, well-functioning health service’.

Government abandons deal with rebels
The Times claims that pro-EU Conservative rebels are ‘up in arms’ after the Prime Minister abandoned a compromise over allowing Parliament to influence the direction of Brexit in the event of no deal. Lead rebel Dominic Grieve said that the Government’s decision to abandon an agreement was ‘incomprehensible and unacceptable’.

Universal Credit unlikely to ever deliver value for money, NAO finds
The Guardian carries details of a critical report on Universal Credit by the National Audit Office. It finds that the policy is unlikely to ever deliver value for money as it may end up costing more than its predecessor, can’t prove that it has helped claimants back to work and has left many in hardship.

Lib Dems cut Labour’s majority in Lewisham by-election
As The Guardian reports, Labour’s Janet Daby has won the by-election in Lewisham East, with the Liberal Democrat candidate Lucy Salek finishing second, cutting Labour’s majority from almost 45% to 25.6% and forcing the Conservatives into third. Lib Dem leader Vince Cable claimed the party benefited from Labour’s ‘failure’ to oppose hard Brexit.

Government backs bill against ‘upskirting’
The Daily Mail reports that the Government is to support a private members’ bill to crack down on ‘upskirting’, introduced by Liberal Democrat MP Wera Hobhouse. The bill will see perpetrators face sentences of up to two years and put on the sex offenders’ register.

Introduction of new maximum stake on betting machines delayed
The Times claims that the new £2 maximum stake for fixed odds betting terminals will not be introduced until April 2020, following a deal between bookmakers and the Treasury. Bookmakers claim they need time to reprogramme the machines, but this claim has been disputed by campaigners and, privately, by manufacturers.

Split over post-Brexit security partnership
According to The Daily Telegraph, the EU is ‘fighting’ to avoid an internal split over the post-Brexit security partnership. It claims that Horst Seehofer, German’s interior minister, has told French and Dutch counterparts that ‘nothing must change’ which could threaten citizens’ security after Brexit. This stance is in opposition to that of the European Commission and Chancellor Angela Merkel.

More pensioners to benefit from ‘warm home’ scheme
The Sun reports that Claire Perry, the Minister of State for Energy, is to announce that thousands more pensioners will receive the ‘warm home’ discount on their energy bills. The threshold over which suppliers must participate in the scheme is to be reduced, so that smaller energy firms are included, following a campaign run by the paper.

Want your own political briefings about a particular area, subject or issue? You need Vuelio Political Services.

Helen Reynolds

Vuelio at the Communications Conference 2018

#CommsConf18 took place on Tuesday, kicking off the NHS Confederation’s annual conference and exhibition. The very best of internal and external communicators came together in Manchester to listen to, learn and share the latest thoughts on health comms and best practice for the future. Vuelio was delighted to join the Communications Conference 2018, and hear from some of the leading experts in health comms.

Host Helen Reynolds, from Social For The People and of Comms Cartoons fame, presented The Comms Unicorn, which ‘poos insights’, ‘flies over chaos’, ‘sweats engaging content’ and delights the NHS comms crowd.

Helen Reynolds

She also created cartoons for each speaker, including the This Girl Can campaign lead Kate Dale, comms2point0’s Dan Slee and CIPR president Sarah Hall.

This Girl Can

The This Girl Can campaign is known for its inspirational tv spots and advertising, but Kate was able to lift the curtain to give a behind-the-scenes look at how the campaign was put together, the challenges they faced and the difference they’ve made to women’s sports participation.

Comms 2point0

Dan Slee is always a favourite among comms audiences, and #CommsConf18 was no different. Using a variety of examples, Dan was refreshingly honest about digital comms: only use it when it’s appropriate and genuinely the best option, don’t just focus on Twitter and make sure you’re engaging with your audience, not just broadcasting.

He also highlighted this incredible thread from Rochdale Council responding to a ‘dig’ at the town.

FuturePRoof

CIPR President, Sarah Hall, has just released #FuturePRoof edition three, titled ‘The NHS at 70 with Lessons for the Wider PR Community’, making her an obvious choice for #CommsConf18. As ever, Sarah advocated best practice and the need for comms at all levels for the NHS to thrive. With 25 experts backing her up, it’s hard to disagree that comms is vital for the health service’s future.

As you’d expect, there was a lot of chat across social media for #CommsConf18, which we’ve gathered together in this Vuelio Canvas. To see the full Canvas, click here or on the image below.

If you’d like to make your won Canvas, and show off your coverage, share visual link or replace boring slides, get in touch

Communications Conference 18

Pensive

Political Headlines – Labour rebels, Dominic Grieve, immigration and SNP MPs

Today’s Political Headlines include rebel Labour MPs, Grieve’s visit to the European Commission HQ, the easing of immigration restrictions and Sturgeon’s pride. 

90 Labour MPs rebel on single market vote
As The Times reports, 90 Labour MPs defied Jeremy Corbyn’s instructions to abstain on a vote on remaining in the European Economic Area, with 75 voting in favour and 15 against. Laura Smith, Shadow Cabinet Office Minister, resigned to vote against the amendment, with five parliamentary private secretaries also resigning to vote for it. The Guardian says that it has learnt from Downing Street sources that a compromise amendment on a meaningful vote on the deal, which must be tabled today, has not yet been agreed.

Grieve spotted visiting European Commission HQ
The Daily Mail reports that Conservative rebel Dominic Grieve visited the European Commission’s London headquarters yesterday for a private meeting of anti-Brexit campaigners. Other attendees included Alastair Campbell, Conservative and Lib Dem peers and members of pro-EU campaign groups. Grieve claimed that he was attending to ‘explain something about what was going on Parliament, just as I go and talk to all sorts of groups.’

Immigration restrictions to be eased for highly-skilled migrants
The Daily Telegraph says that Home Secretary Sajid Javid is to announce a ‘major easing’ of the immigration system, allowing thousands more highly-skilled people to move to the country. Foreign doctors and nurses are to be excluded from the cap and, as a result, businesses will be able to recruit an extra 8,000 skilled migrants a year.

Sturgeon ‘proud’ of SNP MPs for walking out of PMQs
As the BBC reports, Scottish First Minister Nicola Sturgeon has said that she was ‘proud’ of SNP MPs’ decision to walk out of Prime Minister’s Questions yesterday, and that it had made sure that ‘Scotland’s voice was heard’. The row erupted after Ian Blackford, the SNP’s leader at Westminster, demanded the Commons sit in private as a protest about the ‘lack of debate’ over the Scottish Government’s concerns about the EU (Withdrawal) Bill.

Rees-Mogg defends firm’s decision to establish Irish fund
The Daily Telegraph reports that Somerset Capital Management, set up by Brexiteer Jacob Rees-Mogg, has established an investment fund in Ireland and is warning clients of the dangers of a hard Brexit. Rees-Mogg, who still works part-time for the firm, claimed that the launch of the new fund ‘was nothing whatsoever to do with Brexit.’

Serjeant at Arms under investigation over verbal abuse
The Daily Telegraph claims Kamal El-Hajji, the Serjeant at Arms, is under investigation over claims that he verbally abused a female security official last week. Yesterday, he defended the Speaker, John Bercow, against bullying allegations, describing them as a ‘witch-hunt’.

Lib Dems confident of coming second in by-election
According to the Financial Times, the Liberal Democrats are confident they can overtake the Conservatives and come second in the parliamentary by-election in Lewisham East today, increasing their share of the vote from 4% to 25%, because of concerns over Brexit. Labour, which holds the seat, warned in an internal email that turnout was a ‘huge issue’.

EU members vote to exclude UK from Galileo contracts
The Guardian reports that a ‘fresh row’ has broken out over UK participation in the EU’s Galileo satellite navigation programme, after a majority of member states voted to procure the next round of contracts, despite a British request for a delay to permit negotiations over continued British involvement. Science minister, Sam Gyimah, claimed that the UK was ready to ‘walk away’ from the project as a result.

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Dadbloguk.com

Spotlight with top daddy blogger John Adams of Dad Blog UK

John Adams is a leading daddy blogger who writes the award-winning Dad Blog UK. Winner of the Best Dad Blog at the Vuelio Blog Awards 2016, John has consistently been ranked in the Top 10 UK Daddy Blogs. With Father’s Day just around the corner, we caught up with John to talk all things daddy blogging, from spending time with the kids and finding time to post, to working with brands and being part of the incredible dad blog community.

What makes your blog unique?
What makes my blog unique is that I am a man living the equality dream. It’s my wife who works full time and provides materially for the family whereas it’s me who is in the playground twice a day doing school drop off and collection.

My blog has transitioned. A lot of dad bloggers are very focused on the earliest years of childhood but I’m now focused on the school years.

I remain the stay-at-home parent, but with both kids at school I dedicate more time to blogging. This is quite a common pattern for mum bloggers but not so with dads who are usually the ones working full time.

Dad Blog UKWhat’s the best thing about being a dad?
There are so many it’s hard to pick one. There is nothing quite like putting your phone away and simply spending time kicking a ball around a park or reading to your child. Spending one-on-one time with your kids is simply priceless.

Alas, we’re in the midst of a house move. This has totally dominated the past five months of my life. I’ve not spent the quality time I would have liked with the kids. I’m looking forward to correcting that balance over the summer holidays when we’re all moved in.

How are daddy and mummy blogs different?
This is a very good question. I think the big difference is that most dad bloggers are holding down full-time jobs so for the majority, it is a hobby with the occasional perk. For many mums, blogging is their main source of income or a way to promote some other business interest.

Needless to say, mums also excel at sharing their birth stories. I’m not too sure what us dads can do to rival mums at this game.

How would you describe the daddy blogging community?
The dad blogging community is generally very supportive. As you might expect it’s very diverse, taking in stay-at-home dads, working dads, same sex couples and so on.

There’s no question the dad blogging community is much larger than it once was and I see there is more competition than ever before. There’s also been a trend towards dads who put the majority of their content on Instagram.

The campaigns guys are working on and brands they’re working with are much bigger than they once were. It’s a further sign the dad blogging world has matured.

When do you create most of your content?
Things have changed for me over recent months. I became my kids’ main carer seven years ago, so my wife could focus on her career.

My youngest daughter, Izzy, is now at school so I can dedicate more time to blogging and producing content. Whereas I used to write mostly before the kids got up between 5am and 7am, these days I produce most of my content during school hours.

I still do 5am starts once or twice a week but it doesn’t happen every day. Sometimes I wish there were more hours in the day and days in the week!

What are the biggest issues facing dads in the UK today?
I think a lack of paternity pay is one of the biggest men’s rights issues of this era. Many men, as they’re the main earners in their families, simply cannot afford to take paternity leave and yet it’s one of the most crucial times in forming a healthy and lasting relationship with your child.

There’s also the ongoing issue with shared parental leave (SPL). We introduced a very weak form of SPL in the UK and it’s bitten us on the behind because, surprise surprise, men think they’ll harm their careers if they ask employers for time off to be with a newborn child. If you want detail, see this blog post I wrote a few months ago.

Dads also face many of the issues mums do. Discrimination at work, what to do about screen time, how to monitor tech your kids are using and so on. It’s not easy being a parent!

Do bloggers need their own association or industry institute (and why)?
Oh my word, yes, yes and yes again. Blogging is no longer ‘new media’. It is an established form of media and a significant amount of marketing spend makes its way to the blogging community.

This cuts both ways. We should have a trade association to ensure we are not taken advantage of by unscrupulous agencies and businesses. Likewise, if we had an association and had to abide by a code of conduct, it would give the PR world some reassurance they were dealing with credible, responsible bloggers.

We don’t have an authoritative voice to offer advice on issues like the GDPR or what we should do regarding disclosure of paid-for content and that kind of thing. We also have no one representing bloggers at a government or policy level. Considering how much money is invested in the creative industries, that’s a ridiculous situation.

I wrote about this for the Vuelio blog a little while ago, as did my blogging chum Tim of Slouching Towards Thatcham. It’s a discussion us bloggers need to have.

What one thing should PRs/brands know about you?
I have experience of working in PR so I can think like a PR rep and have a good idea of what agencies and their clients are trying to achieve. I am also a very experienced blogger and I think I can get away with saying that I have a high media profile. I regularly make print and broadcast media appearances commenting on parenting and lifestyle issues.

I am also flexible and thoroughly enjoy what I do. Don’t be shy, get in touch with me!

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations?
I worked on a superb campaign last year with Goodyear Tyres. A group of us went out to Luxembourg and were let loose on a test track to try out its Vector All Seasons tyre.

I also enjoyed working with Graco, which produces car seats, travel cots and the like. I tested a lot of products and we still use one of the Graco car seats I reviewed at the time. The campaign also involved working with agony aunt Suzi Hayman, who is just lovely.

Another great campaign was one I worked on for a small electric car rental company called EVR Go Electric. I tried out five different electric cars in five days. It was a very busy week but I learned a lot about electric vehicles.

What other blogs do you read?
Diary of the Dad written by Tom Briggs is one I come back to very frequently. Jo Middleton’s Slummy Single Mummy is a perennial.

I’m doing more and more on Instagram so thoroughly enjoying what @tobyandroo and @london_dad do.

Can I get away with putting a podcast on this list? I’m a huge fan of a US podcast called This American Life. I love its in-depth reports about life on the other side of the Atlantic.

John Adams and his award-winning blog are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Tim Liew

Leading daddy blogger Tim Liew on family, brands and community

Slouching Towards Thatcham has steadily climbed its way up the daddy blog ranking and most recently reached the third spot. Written by Tim Liew, Slouching Towards Thatcham reports from the ‘frontline of fatherhood’ and features tales of Tim and his three kids. A popular figure among daddy bloggers, Tim is also well-known for his hilarious musical parodies. Tim told us about the daddy blogging community, how he likes to work with brands (including the fact he’s cheap!) and the many other blogs he likes to read.

What makes your blog unique?
For starters, I’m a dad, I work full-time and I’m Asian, which makes me a rarity in the parenting category. I also focus a lot on audio content. I hosted parenting podcasts for two-and-a-half years (although I’m currently taking a break) and, despite my less than stellar ability to hold a tune, I regularly write and perform parody songs about my experiences as a parent.

Tim LiewWhat’s the best thing about being a dad?
Just being there to watch the kids develop and grow. Our three are all so different: Isaac takes after his mum, Toby is basically my mini-me and Kara has a personality that is all her own. It’s incredibly rewarding to see them take some of the best bits of both their parents, while building their own unique skills and experiences. I think the best part is seeing them become more than just the sum of their mum and dad.

How are daddy and mummy blogs different?
I’m not sure they really are that different, insofar that I don’t believe there’s any such thing as a typical mum blog or a typical dad blog. 99% of the time we write about the same things. Okay, the male perspective on childbirth or period pains is never going to be the same as a woman’s. But even so, I think the biggest differences arise as a result of environment rather than chromosomes.

The blog of a mum in a traditional nuclear family is going to be very different from a single mother or one half of a lesbian couple. Similarly, my experiences as a 40-something working dad of three aren’t going to be the same as a 20-something stay-at-home father with a Down’s syndrome child. Fundamentally, we’re all parents with our own takes on this parenting life.

How would you describe the daddy blogging community?
Small but perfectly formed – and under-utilised. There are some fantastic dads with lots to offer in terms of their diverse parenting experiences and creativity, covering the LGBT, adoption, stay-at-home and autism communities among others. Brands are starting to appreciate the value of working with dads. We’ve come a long way in the past few years – but there’s still a wealth of untapped opportunity (and talent) out there.

When do you create most of your content?
I’m a night-owl so I do a lot of my writing late at night and at weekends. But I’m also constantly jotting down notes and taking and editing photos in spare moments during the day. Blogging is 24/7 – there’s no such thing as a 9-to-5 day.

What are the biggest issues facing dads in the UK today?
It’s a real challenge for modern dads to establish their place in a world that hasn’t always moved with the times. Many of us are deeply involved in all aspects of our children’s lives; in some cases as the primary carer. And yet, there is still a huge gap in societal attitudes towards dads, from the old ‘dad as babysitter’ jokes to baby-changing facilities and the low adoption of shared parental leave. That’s not to say that mums don’t face many issues of their own – of course they do – but too often dads are the forgotten half of the parenting equation.

Do bloggers need their own association or industry institute (and why)?
Yes! The blogging industry is getting bigger and more complex, faster than ever, with the rise of influencer marketing and the arrival of GDPR, among other things. I think a blogging association is desperately needed to help raise standards among bloggers and PRs, and to give brands the confidence that bloggers they work with are credible and professional. I wrote a piece outlining my thoughts on this topic for the Vuelio blog.

What one thing should PRs/brands know about you?
That I’m very selective about who I work with, simply because I don’t really focus on monetising my blog. I work only with brands I’m genuinely interested in, so any content I produce comes from a place where I’m passionate about the brand or what it stands for. (Also, I’m cheap!)

Reach-the-right-influencers-with-the-Vuelio-media-database

What are your favourite collaborations you’ve worked on?
I’ve worked on some fantastic projects over the years, but my personal favourite was the year I collaborated with Gadget Show Live because it meant giving the boys a fantastic experience too. They loved the show but they were particularly thrilled about something as simple as having press passes, which made them feel like VIPs. We even produced a podcast review of the show together afterwards. Those kinds of experiences are worth more than payment or product for me.

What other blogs do you read?
In the parenting niche there are too many to mention but my favourites include John at Dad Blog UK, Matt from Man vs. Baby and the incomparable Sarah of The Unmumsy Mum fame. As a long-suffering Arsenal fan, I also read Arseblog every day. And, as a former TV reviewer, I religiously read many of the major pop culture blogs/websites, although The A. V. Club is probably my go-to.

Tim and Slouching Towards Thatcham are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Amanda Coleman

Crisis Comms: lessons from Greater Manchester Police

What if a crisis is a matter of when, not if? What if it’s unpredictable but inevitable? What can you do to make sure you expect the unexpected?

Amanda Coleman is one person who knows how to stay calm in a crisis. As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack, the murder of police officers in 2012, the August 2011 riots and the death of a former chief constable.

From unexpected events that resonate around the world to local matters that affect ordinary people, Amanda has a wealth of experience in crisis comms and has learned valuable lessons from every crisis she’s been through. We’re delighted to say that Amanda will share these lessons with you on an exclusive webinar on Tuesday, 26 June.

Webinar: Crisis Comms – Lessons from Greater Manchester Police 
Date: Tuesday 26 June 2018
Time: 11:00 am BST 

In this webinar you will learn:

  • Best practice when a crisis strikes
  • Why your comms needs to continue after the crisis
  • How you can prepare so your organisation is never caught out

Amanda has over 25 years’ experience across journalism and communications, with the last 18 years spent in senior comms roles within the police service. She recently spoke about ‘communicating in an age of terror’ at the World Public Relations Forum and is keen to promote best practice for the entire comms industry.

If you work in PR or communications and have to deal with crises, or perhaps a crisis is yet to strike, then this is the perfect webinar for you – helping you prepare for the unexpected.

Government votes

Political Headlines – Brexit votes, NHS funding, Grenfell Tower and care costs

Today’s Political Headlines include Brexit votes in parliament, Hammond giving the NHS more money, May regrets her Grenfell Tower response and councils warn of cuts to care costs. 

Tory rebels may defeat Government on meaningful vote on Brexit deal
The Guardian says that it has been told by ‘several leading Conservative rebels’ that they are not satisfied by changes to the meaningful vote on the Brexit deal proposed by ministers, but that a defeat over the customs union has been avoided. The Government is to back an amendment on the issue backed by Nicky Morgan and Jacob Rees-Mogg, and the issue will be deferred until the customs and trade bills. A compromise amendment on the meaningful vote has been tabled by Dominic Grieve, but has not been accepted by the Government.

Hammond prepares to raise up to £10bn for NHS
The Times claims that Chancellor Philip Hammond is preparing to raise up to an extra £10bn to find the NHS, while Theresa May is to lift a cap on skilled workers from outside the EU which is blocking Foreign doctors from working in the service. Hammond wants a real terms increase of under 3% a year, funded through tax increases and borrowing, and has defeated Cabinet proponents of a dedicated NHS tax.

May regrets Grenfell Tower response
The Guardian reports that Theresa May has admitted that her response to the fire at Grenfell Tower was not good enough and that she would ‘always regret’ not meeting survivors. She has pledged to learn lessons from the tragedy and to light Downing Street in green on Thursday as part of a wider series of commemorative events.

Councils warn of cuts to care costs
The BBC carries the results of a survey by the Association of Directors of Adult Social Services which shows that councils expect to spend £21.4bn on care services this year. The organisation warns that that this is not enough, with three-quarters of councils cutting services and almost half planning to introduce higher charges.

Arron Banks denies receiving Russian money
As the BBC reports, Leave.EU founder Arron Banks is to give evidence to the Commons Digital, Culture, Media and Sport Committee today, following claims that he met Russian officials ahead of the Brexit vote. He has denied receiving Russian money, saying that this was ‘part of a fake news narrative’. According to The Guardian, Home Secretary Sajid Javid told MPs that the Government are treating the allegations ‘very seriously’.

Johnson backs ‘Brexit Bridge’ between Scotland and Northern Ireland
According to The Daily Telegraph Foreign Secretary Boris Johnson has thrown his support behind proposals for a £15bn ‘Brexit bridge’ between Scotland and Northern Ireland. A source close to Johnson told the paper that it was ‘an interesting idea which ought to be looked at more seriously’.

EU outlines reasons for rejecting UK’s Irish border proposals
The Financial Times says that the EU has outlined its reasons for rejecting UK proposals on the Irish border. According to slides published by the European Commission, British proposals ‘leave key questions unanswered’, ‘do not cover regulatory controls’ and are ‘time-limited’. The paper also reports that the UK will apply to remain in the European standards system.

May describes G7 summit as ‘difficult’
The BBC reports that Theresa May told MPs that the G7 summit at the weekend was ‘difficult’ and that there were ‘strong disagreements’ between President Trump and other leaders. She said that US trade policies had ‘deeply disappointed’ her and praised Justin Trudeau for the ‘skilful’ way in which he had hosted the meeting.

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Politics on Sunday – Brexit, borders and Brown

Following the announcement that Robert Peston’s show would move to Wednesday evenings, Andrew Marr is now the focus of Sunday’s political programming. This week, Marr hosted former Prime Minister Gordon Brown, the First Minister of Scotland, Nicola Sturgeon, the Shadow Brexit Secretary, Keir Starmer and the Minister for the Cabinet Office, David Lidington.

Gordon Brown spoke on Brexit, and gave his view that the Brexit vote was not a vote against the technicalities of the EU but rather down to lost jobs and low earnings. He also suggested that none of the options the Government are putting forward are good enough.

Brown spoke about the NHS and how to solve the problems it is currently facing; his favoured view is to increase national insurance contributions as people will be prepared to accept it so long as they see the money going into healthcare. The former Prime Minister also said that the Brexit votes coming up this week could be a major point of crisis for the Conservative Government.

Nicola Sturgeon was the next guest on Marr, and she repeated remarks she made at the SNP Conference by saying the obsession with securing another chance of voting for independence needs to stop. The First Minister of Scotland wants to maximise the opportunities for Scotland and provide answers to people who have questions over whether it should be an independent country. Sturgeon then criticised the infighting in the Cabinet concerning Brexit.

Sturgeon also appeared on Ridge on Sunday and said there would be a second independence referendum during her time as First Minister but she is well aware that Brexit will impact a lot of things and these decisions should not be made until further clarity is available. Sturgeon also said that if Northern Ireland gets a bespoke deal on Brexit then Scotland should also be offered a bespoke deal.

Continuing the topic of Brexit, the next guest on Marr was Keir Starmer, who criticised the lack of movement by the Government on the customs union. Marr pointed out that nearly half of Labour peers voted for the UK to stay in the European Economic Area (EEA) yet the Labour leadership is telling MPs to abstain on this vote in Commons. Starmer said he is sympathetic to the view of needing a customs union, however he does not think the EEA will provide a suitable solution to the issues around the Irish border. Starmer said he went to the Norway/Sweden border, which is a hard border, and said this will not happen as a commitment has been made to make sure there is no hard border dividing Ireland.

There was more border talk when Marr asked Starmer where the UK border will be; Starmer said it will be around the custom union countries. The Labour proposal is that the UK would be in a customs union with the EU so no need for a hard border with Ireland. Marr said for this to happen, the UK would need to be part of the Single Market. The conversation went back to the EEA, as some view this as the best way to protect jobs and the prospects of the country.

The Brexit chat did not stop with David Lidington. He made it clear that the UK will have left the EU by the end of 2019; he said everyone is working towards getting Brexit sorted. He said it is in everyone’s interest to get all facets of Brexit sorted as soon as possible. Lidington endorsed Theresa May’s toughness and said rhetoric does not matter so much. Grant Shapps was on Ridge and he also spoke about Theresa May and said it is conceivable that Theresa May could lead the Conservative Party into the next general election.

Shadow Business Secretary, Rebecca Long Bailey, spoke about workers in the hospitality sector. She looked at two areas the Labour party want to legislate in, firstly by stopping non-disclosure agreements that stop staff exposing sexual harassment. She also said Labour will legislate to make sure staff receive 100% of the tips they earn and stop practices by employers that currently stop this.

Housing Minister, Dominic Raab, apologised to the remaining families who have not been housed after the Grenfell Tower tragedy. He said as much support as possible will be given to those effected and progress is being made. Ridge asked Raab about whether there needs to be more Cabinet discipline – Raab thinks there should be, which was in reference to comments made by Boris Johnson.

Check out our Canvas of all the best coverage from the Sunday Political shows here and find out how to make your own Canvas here.

 

Andrew Marr Ridge on Sunday

James Herring

How to win PR awards, with Taylor Herring

Taylor Herring is a multi-award-winning agency, known for disrupting the news cycle and getting its creative campaigns onto the front pages. Whether its Greggs’ Gregory and Gregory or Samsung’s QuickDrive, Taylor Herring’s work pushes boundaries and the agency is reaping the rewards.

Here, co-founder James Herring tells us what it takes to win awards including PR Week’s Agency of the Year and Campaign of the Year, and the Drum’s Best PR Strategy.

Taylor Herring has won a lot of awards (49 since 2014!), what’s behind the success?
Creativity. Creating a work culture that thrives on bold and brave ideas to solve client problems. With no risk, there’s no reward.  This only comes by having client partners that are prepared to do things differently and take a few calculated risks.

For example, last year Greggs came to us and said, ‘We’ve had a balanced choice range for the last three years but no one knows about it because ultimately our steak bakes and sausage rolls are so famous they drown out the conversation about the rest of the range.’

We needed to find a radical idea to get the balance choice range front and centre, so we pitched Greggs the idea of putting four people on a Greggs-only diet, for one month, eating just from the balance choice range (but with a sausage roll and doughnut treat once a week). It was a reverse Morgan Spurlock Super Size Me idea, and, to their credit, Greggs took very little persuading. Recently we took Greggs undercover at a gourmet food festival, under the name Gregory and Gregory, to promote their salad range and in the immediate aftermath, sales of the featured product line rose by 200%.

I’m also really proud of the work we have done for Samsung. They take an ‘agency neutral’ approach to where ideas come from and, as such, alongside our PR work we are now making TV ads, cinema spots and designing billboards. Last year, we pulled off the UK’s longest-ever TV commercial. It featured a locked-off shot of a washing machine drum in a homage to slow TV. The follow up was to commission Hollywood pianist Michael Nyman to compose a 72-minute score for a wash cycle – and then stage a West End premier of ‘Washing Machine The Movie.’

The same with Pimm’s. We run an efficient press office but as their lead creative agency we also produce all the content for their social media channels and their digital outdoor.

Another example is easyJet, who wanted to raise their family-friendly credentials. We did a piece of research that revealed the number of children reading books on holiday was at an all-time low. So, we turned an entire fleet of planes into ‘flybraries’ by putting 7,000 children’s book onto planes – turning them into holiday lending libraries. A purposeful campaign loved by flyers and the media, which has helped drive brand love and sales to that distinct audience.

Campaigns that come from the heart rather the head are the ones that win awards.

Campaigns that come from the heart rather the head are the ones that win awards. It’s a question of finding the right clients to go on that journey with you.

Do you ever turn clients down?
Yes, all the time.

We did a big piece of work last year into who our sweet spot client was. I think most agencies can relate to the fact that you waste a lot of time on pitches you should never have got involved with in the first place. Cash-grabbing short termism is a distraction.

We looked back at the pitches we didn’t win from the previous 12 months and the types of client they were and saw a pattern. The sweet spot for a Taylor Herring client is a ‘bold, enlightened challenger’. They need to have that same fire in their belly that you’d expect to see from a start-up. They want to stand out within their category and to do things differently. When gauging if the client is the right fit, we’re looking for evidence of a disruptive passion that runs right through the business from the CEO down. Sometimes the PR department are desperate to shake things up – but there might be some conservative voices in the c-suite who just don’t get the value and power of earned of media.

Is PR doing more work for brands than before?
Yes – I think we’re living in a golden age of PR. The advertising industry is under so much pressure from technology that’s cutting out ads; 90% of people fast forward through TV commercials, 25% of us have an ad blocker on their phones. It’s becoming harder to reach people with interruptive advertising.

Also, the emperor’s new clothes of the paid influencer, which lasted all of 18 months, is over, thank god. People have realised that lobbing £30K at a YouTuber to say, ‘wow I love this lipstick’ just doesn’t cut it any more. It’s bad for consumers and bad for the brand. The news media will always be the most valuable of influencers because they apply the all-important credibility filter to brand communications. If you’re going to work with social media stars – they need to be fully immersed in the campaign and 100% credible. Otherwise, save your money.

I suspect the ad industry will raise their game and get better at PR because they have to. I read an opinion piece in Campaign magazine from a top ad exec saying: ‘what’s the point of doing a campaign if it doesn’t cut through the news cycle?’ That’s what the PR industry has been telling the marketing industry for the last hundred years! We’ve always been the best story-tellers. If you can make it entertaining and interesting, put a smile on people’s face or open their eyes to seeing the brand in a different light, it delivers.

There are two great expressions I’ve heard from features departments that sum it up. The Sun’s features department says when they’re deciding if a story is good enough to run, it needs to pass the ‘F*ck me Doris’ test. It’s based on two archetypal Sun readers, Mr and Mrs Smith let’s call them, and Mr Smith is reading a feature in the paper and says, ‘F*ck me, Doris, have you seen this?’. I love that.

The Daily Telegraph features department calls that their ‘marmalade dropper’ moment, which feels quite appropriate for the stereotypical Daily Telegraph reader; the vicar or headmaster splutters reading a story while their toast and marmalade goes all down their front.

Is that the approach that makes Taylor Herring successful?
Very much so. Our challenge is to deliver a story that makes a news editor, features editor or special correspondent say, ‘people are definitely going to share that’ or, ‘that’s going to drive online conversation and comments’. And we’re definitely getting better at it.

If you do a campaign that does well, the phone rings off the hook for the next week because people will want to reach the people who did it.

Good work delivers more clients.

We haven’t ever cold called for clients in the history of Taylor Herring because doing good work brings success.

James Herring also spoke to us about how to break the news cycle and why he purchased top PR blog, PR Examples.

UK EU

Political Headlines – Brexit, abortion laws, student fees and Russian meetings

Today’s Political Headlines include the Brexit bill votes, Afghan interpreters win right to live in UK, abortion laws in Northern Ireland and ‘unfair’ student fees and loans. 

May tells MPs to unite ahead of Brexit bill votes
The Daily Telegraph reports that Theresa May will tell backbench Conservative MPs that they need to unite, ahead of this week’s votes on amendments by the House of Lords to the EU (Withdrawal) Bill. Addressing the 1922 committee this evening, the Prime Minister will say that MPs must ‘deliver on the decision made by the British people’. According to The Guardian, the Government is ‘quietly reassured’ that it has the votes to pass the bill.

Afghan interpreters win right to live in UK
The Daily Mail is claiming victory in its campaign to allow Afghan interpreters who worked with the British army to settle in the UK. Defence Secretary Gavin Williamson writes in the paper that the Government will be introducing plans to make the existing relocation scheme ‘fairer’ and pledges to ‘do what is right to honour their extraordinary service’.

MPs target Javid over Northern Irish abortion law
According to The Guardian, over 30 MPs have promised to send the Home Secretary, Sajid Javid, written questions demanding that the domestic abuse bill is brought before parliament by the autumn, so that an amendment giving Northern Irish women the right to access terminations can be tabled.

Student fees and loans ‘unfair’, Lords report claims
The BBC says a report by the House of Lords Economic Affairs Committee claims the student fee and loan system is ‘deeply unfair’ and the Government is using ‘accounting tricks’ to conceal the cost of higher education, delivering poor value for money for taxpayers. It calls for ‘immediate reforms’ including lower interest rates and restoring grants.

Banks to tell committee that he told CIA about Russian meetings
The Times claims that Arron Banks, the founder of Leave.EU, will tell the Commons Digital Media and Sport Committee tomorrow that he briefed the CIA on his meetings with the Russian Ambassador. The meetings were revealed in emails leaked over the weekend.

Homelessness could be ended in a decade, report claims
The BBC carries details of a new report by the charity Crisis, which claims that the Government could end homelessness in 10 years, if its proposals are followed, including building 100,500 social homes a year. The Daily Telegraph says that a report by the Local Government Association warns that the Right to Buy scheme might collapse, as the UK is running out of council houses.

Hancock refuses to legislate on children’s access to devices
The Guardian reports that Digital, Culture, Media and Sport Secretary Matt Hancock does not allow his children to have mobile phones and thinks children shouldn’t have access to them overnight, but will not follow the French and legislate on the matter. Meanwhile, The Daily Telegraph has launched a campaign calling for social media and online gaming firms to have a statutory ‘duty of care’ to protect children from mental ill health, abuse and addictive behaviour.

Doctors will not be sacked for ‘honest mistakes, Hunt says
The Times reports that Health and Social Care Secretary Jeremy Hunt will announce that he is to accept the main findings of a review into the use of gross negligence manslaughter, claiming that doctors and nurses who make ‘honest mistakes’ should not be prosecuted. A system of medical examiners will be created, with the ability to refer cases to coroners.

Want the latest political briefings? You need Vuelio Political Services.

Taylor Herring and Kier Group win big at #CIPREXCEL

Taylor Herring, which won three awards, Kier Group, which managed two, and Loughborough University, which also won two were big winners at last night’s CIPR Excellence Awards. And for fans of Vuelio webinars, Battersea Dogs & Cats Home: Five Year Sentences For Animal Cruelty will be a familiar campaign, which last night picked up the Public Affairs Campaign award – an inevitable decision for outstanding work. JamJar PR and Cwm Taf University Health Board won the Best Use of Digital, sponsored by Vuelio, for their #JoinCwmTaf campaign to solve the health board’s staffing crisis.

The biggest winner of the night was surely the PR industry, which proved its diversity and strength with 31 awards presented to an outstanding selection of comms experts.

CIPR President Sarah Hall kicked off the event, praising the PR industry for its important role in society and those before her for always striving towards best practice. With a crowd of 700-strong, the Awards is a clear sign that the PR industry is in rude health and is as relevant and necessary as ever.

In the public sector, there was recognition for the London Met Police for their crisis response to the terror attacks and Borough Market for its own response following the tragic events of 2017.

In terms of the ‘big’ awards, Large Public Relations Consultancy went to Instinctif Partners, Mid-Sized to Manifest and Small to Talker Tailor Trouble Maker – all three picked out by the judges for their USPs and commitment to their own individual styles of PR practice.

English Heritage won In-House Public Relations Team and Bridget Aherne from Bridget Aherne Communications received the Independent Practitioner award.

The full list of winners is available on the CIPR Excellence Awards website, including each winner’s entry to the competition and judges’ remarks.

Obviously, the most hotly contested part of the night was the Vuelio caption competition. Using custom Instagram frames, guests posed and snapped throughout the evening for a chance to win a bottle of Champagne. Unfortunately, we could only have one winner – congratulations to Amy Hegarty from BT, who pouted her way to first place.

We’ve created a full Vuelio Canvas of our favourite entries to our competition, click here or on the picture below to see who made the cut.

Want to make your own Canvas? Our unique presentation tool is great for pressbooks, lookbooks, newsletters and newsrooms. Make a Canvas.

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