you shouldn't have missed

Five Things: Google fine, BuzzFeedNews, Trump, Top 50 and DJ D-Sol

This week’s Five Things You Should Have Missed – sorry I meant to write ‘Shouldn’t’, rather than ‘Should’ – includes Google’s record fine, the new BuzzFeed News, Trump’s bizarre approach to communication, the Top 50 Blogs and DJ D-Sol.

1. Google’s Fine

Google fineLast week’s Five Things included a story on the fine Facebook had incurred from the ICO for breaching data rules. The £500,000 fee was just a drop in the ocean of Facebook’s earnings as it applied to offences committed before the GDPR came into force. This week Google has made the news for violating EU antitrust laws, which has led to a significantly higher fine of €4.34bn (£3.8bn or about 5% of revenue). As reported by the Guardian, the EU claims Google has carried out ‘serious illegal behaviour’ to secure the dominance of its search engine on mobile phones. Google search is the default on Android phones and the EU believes this doesn’t give people serious choice.

Margrethe Vestager, the EU’s competition commissioner, said consumers ‘pay with their data. Or to slightly paraphrase what [US free market economist] Milton Friedman has said: “there ain’t no such thing as a free search”.’

Google plans to appeal as it believes ‘Android has created more choice for everyone, not less’. However, if Google doesn’t end its ‘illegal conduct’ within 90 days, it could face fines of 5% of its daily revenue (in excess of $15m) every day it is late.

President Trump has now waded into the argument, on Twitter (of course):

 

2. BuzzFeed News

Buzzfeed

BuzzFeed has created a new standalone website to house its serious journalism: BuzzFeed News. This new brand not only showcases its impressive journalistic content (it has been nominated for and won a number of international awards) but also makes it stand out from the content BuzzFeed is famous for, namely listicles and quizzes.

As reported by TechCrunch, Buzzfeed senior product manager Kate Zasada said the company’s own research has found that some readers ‘don’t completely understand’ that while BuzzFeed is famous for GIF-filled lists, it also produced ‘deeply researched and fact-checked’ journalism. The BuzzFeed main site will still host news content and BuzzFeed News will still link to the main site, but the entities are intended to be distinct.

BuzzFeed News’ design means content is not separated into traditional news topics, instead it is focused on trending and top stories as selected by the BuzzFeed News editorial team. The site will also eschew traditional sponsored posts that appear frequently on BuzzFeed. Currently the site is based in the US and covers US news – if successful it is likely to roll out to other BuzzFeed markets including the UK.

 

3. Trump Derangement Syndrome

President

President Trump has had a tricky week. While we could say this of most weeks of his Presidency, this week Trump has uncharacteristically backtracked, sort of.

After Trump met Putin in Helsinki, the pair gave a joint press conference during which Trump said he saw ‘no reason it would be’ Russia who had meddled in the US election. This flew in the face of intelligence from several American agencies and led to Trump being branded by some as a ‘traitor’.

Perhaps realising he had created a potentially career-ending remark, Trump made an incredible correction. Back on home soil, Trump said: ‘In a key sentence in my remarks, I said the word “would” instead of “wouldn’t”’. That means he meant to say he saw ‘no reason it wouldn’t be Russia’.  Though this doesn’t make much sense the context of the speech, it is very typical of Trump’s approach to comms, telling his own narrative and sticking to it.

His opinion on Russia since is very mixed, with some tweets suggesting the meeting was excellent and people hated that he got on with Putin because they had ‘Trump derangement syndrome’, and others suggesting he believes Russia meddled in the election. This week it was announced that he has invited Putin to the Whitehouse.

Adding more pressure to Trump’s bad week, Barack Obama gave a speech that was seen to target Trump even though he wasn’t named. Obama said politicians today lie, which isn’t new, but when they’re caught out, they keep lying. He also explained that it’s very difficult to engage with people who refuse to agree on basic fundamental truths. Watch Obama’s speech below:

 

4. Top 50 Blogs

The biggest ranking Vuelio publishes each year has once again found Guido Fawkes to be the number on blog in the UK. The political giant, whose posts literally have the power to shape Government, is enjoying a boom time as Brexit makes politics a daily news factory. This is reflected by the other political bloggers in the list: ConservativeHome (7), Wings Over Scotland (12), Politicalbetting.com (14), LabourList (15), Bella Caledonia (21), Left Foot Forward (24) and Slugger O’Toole (30).

As always, football and automotive blogs have done very well, the former no doubt boosted by this year’s World Cup. Outside of these dominant categories, the Top 50 shows great variety with bloggers covering everything from fashion and beauty to crafts and photography.

Find out how Vuelio decides its rankings here.

 

5. Wicked, Wicked, Goldman is Massive

Goldman Sachs

A surprising bit of news from Goldman Sachs has been a boon for its PR this week. While most new CEO announcements are dry affairs, Goldman Sachs’ appointment of David Solomon has brought an added bonus. The new boss, who will take over the top job in October, is also a DJ, who goes by the stage name DJ D-Sol. No, really. Check him out on Instagram or Spotify.

This has made the corporate giant seem that bit more human, young and interesting this week – something Goldamn Sachs perhaps didn’t need but has certainly gained it an incredible amount of additional press.

 

Did we miss anything? Let us know on Twitter @Vuelio

Ireland border

Political Headlines – Brexit, prisons, crime and the pairing row

Today’s Political Headlines includes the latest Brexit discussions, Gauke’s call for prison rehabilitation, crimes leading to charges and calls for two Tories to quit in pairing row. 

May to call on EU to ‘evolve’ its position
The BBC has details of a speech to be given by Theresa May in Belfast this morning, in which she will warn that she cannot accept the ‘economic and constitutional dislocation of a formal ‘third country’ customs border within our own country’ and call on the EU to ‘evolve its position in kind’. The Times adds that EU chief negotiator Michel Barnier used remarks before his first meeting with the new Brexit Secretary, Dominic Raab, yesterday to warn that that it would be a ‘challenge’ to find common ground between the two sides. The Mirror says that Irish Taoiseach Leo Varadkar warned yesterday that a ‘no deal’ Brexit would leave planes unable to fly between the two countries.

Gauke calls for prisons to focus on rehabilitation
Justice Secretary David Gauke has told The Daily Telegraph that prisons should ‘change lives’ and give prisoners ‘hope’ rather than focusing on retribution and that the prison service would ‘struggle’ to cope with significant increases in the number of prisoners. He claimed that short sentences should only be a ‘last resort’ as they don’t reduce reoffending.

Over 90% of crimes do not result in a charge
The Times says that new Home Office crime figures show that just 9.1% of crimes in England and Wales last year resulted in any charges, a fall from 15% three years ago. Separate figures showed an increase in violent crime and the lowest level of police officers in 22 years. Police Minister Nick Hurd claimed that the Government was ‘taking decisive action’.

Calls for Conservative chief whip and party chair to quit over pairing row
The Guardian reports that the Conservatives have admitted that the Chief Whip, Julian Smith, asked MPs to breach pairing agreements during a series of Brexit votes on Tuesday. Only party chair Brandon Lewis, paired with Lib Dem Jo Swinson who was on maternity leave, followed the instruction. Labour has called for both Lewis and Smith to resign.

MPs criticise Director of Public Prosecutions over disclosure failings
The Daily Telegraph carries details of a report by the Commons Justice Committee into the Crown Prosecution Service’s failures to disclose evidence in court cases. The committee’s chair, Bob Neill, said that if the Director of Public Prosecutions, Alison Saunders, had not already announced her departure, he would be asking her ‘to consider her position’. The report claims that she lacked ‘focus and leadership’ in tackling the issue.

Border taxes to be relaxed if ‘no deal’ Brexit happens
The Financial Times reports that Mel Stride, Financial Secretary to the Treasury, told a House of Lords sub-committee that the Government will tell officials to relax measures to collect taxes in order to help keep traffic flowing at borders in the event of a ‘no deal’ Brexit. However, Stride added that the Government would ‘not compromise on security’.

McVey admits universal credit problems
The Guardian says that Work and Pensions Secretary Esther McVey, admitted to problems with universal credit and suggested that further changes will be made, including debt repayment, supporting the self-employed and benefit payment cycles for working claimants.

Hancock tells doctors to ‘throw away their pagers’
The Daily Telegraph reports that Matt Hancock is to use his first speech as Health and Social Care Secretary to call for doctors and nurses to ‘throw away their pagers’ and use smartphone apps instead. Speaking at West Suffolk Hospital, he will outline three early priorities: ‘technology, the health and care workforce and prevention’.

Need help navigating the political landscape? Find out more about Vuelio Political Services and how they can help you. 

Think tank Awards

Centre for European Reform wins Prospect’s 2018 Think Tank of the Year award

The Centre for European Reform took the main prize at Prospects Think Tank awards this week as it won the Think Tank of the Year category [pictured]. The Igarapé Institute, a Brazilian Think Tank which examines security, justice and development challenges in Brazil, took home the One to Watch award, sponsored by Vuelio.

Other winners at the event, which was sponsored overall by Tata and held at the Institute of Directors in Central London on Tuesday, included the Joseph Rowntree Foundation, Policy Exchange, the Institute for Government and the Norwegian Fridtjof Nansen Institute (FNI).

Policy Exchange won best UK think tank in the Energy and Environment category, which was sponsored by Octopus Energy. The judges said its work paid ‘particular attention to the economic drivers behind effective environmental policies’ with research ranging from the role of future nuclear modular reactors to reducing vehicle emissions in Britain’s cities.

Other UK winners included the Institute for Government (Economic and Financial category), sponsored by Funding Circle, Joseph Rowntree Foundation (Social Policy category) and UK in a Changing Europe which won the UK – International category, sponsored by ABP.

The Prospect Think Tank awards, which were founded in 2001, are an ‘annual recognition of the important and influential work carried out by Think Tanks across the globe.’

A full list of the 2018 winners can be found here.

Boris

Political Headlines – Boris’ Brexit, Raab and Barnier, May’s Tour and Margaret Hodge

Today’s Political Headlines includes BoJo’s claim that it’s not too late to save Brexit, Raab’s first meeting with Barnier, May’s tour of Britain and Labour’s conflict over whether to take action against Margaret Hodge. 

Johnson claims it is ‘not too late to save Brexit’
The Daily Telegraph reports that Boris Johnson used his resignation speech to claim that it was ‘not too late to save Brexit’ and described Theresa May’s Chequers plan as a ‘miserable, permanent limbo’. He criticised the Government for ‘a fog of self-doubt’ and for allowing Northern Ireland to ‘dominate the debate’, and called for a return to the approach set out by Theresa May at Lancaster House. The Sun suggests that Johnson had prepared a ‘much more damning version of the speech’ but was persuaded not to deliver it by allies.

Raab prepares for first meeting with Barnier amid ‘no deal’ warnings
As the BBC reports, Brexit Secretary Dominic Raab is to hold his first meeting with the EU’s chief Brexit negotiator Michel Barnier today. It has also seen a draft European Commission paper warning of the impact of a ‘no deal’ Brexit on European businesses and citizens. The BBC adds that the National Audit Office has warned that millions of International Driving Permits may need to be issued in less than a year if the two parties don’t agree on mutual recognition of driving licences. The Financial Times claims that Raab is to publish 70 documents explaining how a ‘no deal’ Brexit would affect a range of sectors.

May plans tour of grassroots Conservatives
According to The Times, Theresa May is planning to go on a tour of grassroots Conservatives this summer in a bid to convince them to back her Brexit policy. Earlier this week, party chairman held a meeting with heads of local associations, described as ‘tense’ and ‘emotionally charged’. The Guardian adds that May struggled to explain her plan for post-Brexit customs when giving evidence to the Commons Liaison Committee yesterday.

Labour to take action against Margaret Hodge
According to The Guardian, the Labour Party is in ‘open conflict’ over a decision to take disciplinary action against Margaret Hodge after she called Jeremy Corbyn an antisemite. Separately, John Woodcock resigned from the party, claiming that an ongoing disciplinary process against him had been rigged.

Soldiers compensated for higher taxes in Scotland
The BBC reports that the Government is to give compensation to about 8,000 soldiers who face having to pay more income tax because they live in Scotland. The total cost will come to around £4m this year and the payments will be reviewed annually. Defence Secretary Gavin Williamson criticised what he described as an ‘unfair raid’ on troops’ pay.

Schools to give lessons on mental health
The Times says that the Government plans to add lessons on mental health to new compulsory lessons on sex and relationships in all schools from autumn 2020. The proposals would also cover physical health, exercise and healthy eating. Education Secretary Damian Hinds said the policy would ensure ‘young people are ready for the adult world’.

Proposed rule change would grant anonymity to MPs accused of cheating expenses
The Daily Telegraph says the Government is attempting to quietly push through a change which would grant MPs accused of breaking expenses rules anonymity. As the paper notes, the news comes as DUP MP Ian Paisley Jr is given a 30-day suspension from the Commons for a breach of the rules.

Parliamentary committee warns of legal aid ‘deserts’
The Guardian carries details of a new report by the Joint Committee on Human Rights, which warns that legal aid ‘deserts’ have emerged as a result of changes to the law in 2012. The report calls for an urgent review of how people can enforce their rights, changes to Legal Aid Agency’s funding scheme and more legal support for families at inquests.

Is Brexit crowding out the stories that matter to you? Vuelio Political Services offer bespoke reports on any political topic. 

Top 10 blogs

How does Vuelio decide its Top 10 Blog Ranking?

How does Vuelio decide its weekly Top 10 blog ranking – or Top 20 or Top 50 – is a question we’re often asked; it comes from bloggers hoping to make the list (or disappointed because they didn’t), PRs looking to work with the UK’s best bloggers, and the media covering bloggers in every industry.

This post is designed to address some frequently asked questions, and misunderstandings, about the processes behind the weekly blog rankings and explain why they are so important to the blogging sector. 

What are top 10 blogs? 
Vuelio lists a weekly top 10 blog ranking (and occasionally a top 20, and one annual top 50) of the most influential blogs across a variety of markets, topics and interests – from fashion to fitness, politics to pets. We started publishing blog rankings in 2008 and the method we use has evolved massively to keep pace with the industry over the last 10 years.

How does it work? 
Vuelio uses a proprietary algorithm to rank all the media in our database. For the rankings, we (usually) put the ten most influential blogs in order after the automated results have been carefully reviewed by our team of in-house researchers. The methodology takes into consideration a vast number of factors including social sharing, topic-related content, post frequency, engagement, social media influence, traffic and interactivity. Unfortunately we cannot reveal the exact process for obvious reasons!

How often are the rankings updated? 
The Vuelio Media Database is constantly updating, as it draws on real-time information about media properties and the influencers responsible for them. We publish a ranking for a particular sector or area of interest once a week, and will try to refresh each ranking at least once a year so as not to leave old, out-of-date rankings lying around, cluttering up our site!

How does Vuelio decide the week’s ranking? 
We plan our ranking schedule on a quarterly basis. We try to keep things topical,  working around popular events, shows, festivals and holidays in the UK, while also acknowledging the popularity of individual rankings and focusing on particular sectors that are important to our overall business strategy. If you’d like to make a suggestion for a ranking, please tweet us @Vuelio.

How does it benefit bloggers? 
The rankings recognise and list the most influential bloggers from the topic and category their blogs fall into. It can be used by bloggers to their advantage in demonstrating how their blog ranks against others in their sector, and gives them publicity, both within the PR and marketing community and among the wider public. It’s not a guarantee to make you rich and famous, but that has been known to happen!

We also regularly feature our top bloggers, as well as others from the industry, on the Vuelio Blog in our Blogger Spotlight interview series.

How does it benefit Vuelio? 
The rankings allow Vuelio to demonstrate the power, strength and reach of its blogger database and research facilities while also strengthening our relationship with bloggers. The popularity of the rankings and the traffic they generate for our website have made them key elements of our overall marketing approach.

Our rankings also helps set a benchmark for the blogging industry and serve as a resource to our clients who are primarily in the PR and communications sector.

How can I sign my blog up? 
All blogs in our media database are considered for the rankings. To submit your blog to the database email [email protected] or submit this form.

 

This post was updated on 18 July 2018 to ensure it remains current and up-to-date. 

Diversity in Comms

Diversity in Comms webinar: PR can change recruitment processes to improve diversity says Kuldeep Mehmi of the Taylor Bennett Foundation

The PR and communications industry must change its approach if it wants to recruit people from Black, Asian and Minority Ethnic (BAME) backgrounds, says Kuldeep Mehmi, a graduate of the Taylor Bennett Foundation and director at FTI Consulting.

Our recent webinar Diversity in Comms, highlighted the work of the foundation, which is the PRCA’s charity of the year. Kuldeep was our guest and he said: ‘I think that it is more of a question of how you attract your candidate base. There is a number of things you can do; look back at where you advertise – maybe you can advertise in different places for the role, for example through a diversity charity like the Taylor Bennett Foundation.’

He also suggested that if using an external recruitment agency, employers should ask their recruiters to provide a more diverse candidate shortlist.
For the wider industry this might mean recruitment processes have to change as the challenge is attracting people who are ‘not going to actively seek out the communications industry’.

To do this, he added, the Taylor Bennett Foundation is actively seeking out speaking opportunities at Universities and schools to reach these audiences.

It also runs networking events and a 10-week ‘traineeship’ where the trainees get access to mentors in the industry and are taught about how different aspects of PR and communications work. ‘It was very intense and highly educational,’ Mehmi explained, having completed the course in 2012.

The traineeship helped him get his first role in PR with agency MHP.

‘It is very important to open those same doors for other people who want to enter the communications industry, people who don’t have a network to rely on,’ he said.

A recording of the webinar will be available next week.

Brexit

Political Headlines – Brexit, Boris, and antisemitism in the Labour party

Today’s Political Headlines includes the latest Brexit voting drama, BoJo breaking the rules, Labour accused of antisemitism and Labour rejecting May’s Brexit plans.  

Government wins customs union vote
The Daily Telegraph claims that the Government used ‘desperate measures’ to defeat an amendment on the customs union last night. Potential rebels were warned that a Government defeat would lead to a motion of no confidence in Theresa May and the Government offered to table an amendment on a ‘customs arrangement’ in the Lords. The Government won by six votes, aided by Labour Brexiteers. Lib Dem MP Jo Swinson, who has recently given birth, complained that the Government broke an agreement under which she should have been ‘paired’ with Brandon Lewis. The Government did, however, lose a vote on the UK’s continued membership of the European Medicines Agency.

Johnson breaks rules on ex-ministers’ employment
According to the Daily Mail, Boris Johnson has broken rules which prevent former cabinet ministers from taking up new jobs for three months after leaving their post. The former Foreign Secretary also failed to seek clearance from Acoba, the appointments watchdog, before resuming his old role as a columnist for The Daily Telegraph.

Hodge attacks Corbyn over antisemitism decision
The Guardian says that Margaret Hodge called Labour leader Jeremy Corbyn an ‘antisemitic racist’ after the party’s National Executive Committee refused to abandon its new code of conduct on antisemitism. The decision has also been criticised by the Jewish Labour Movement, MPs including Wes Streeting, Ed Miliband and deputy leader Tom Watson, and Momentum founder Jon Lansman. A new consultation on the code will be opened.

Labour rejects May’s Brexit plans
Writing in the Daily Mirror, Labour’s Shadow Brexit Secretary, Keir Starmer, says that his party does not support Theresa May’s proposed deal with the EU, describing it as ‘fatally flawed’. Instead, he claims that Labour would deliver ‘a deal that works for Britain’, protecting ‘jobs, the economy and the union of our United Kingdom.’

Paisley faces ten day ban from Commons after breaching lobbying rules
The Sun reveals that DUP MP Ian Paisley Jr is facing a ten day suspension from the Commons after he broke rules on lobbying by going on a trip paid for by the Sri Lankan government in 2013 and later signing a letter in support of the country, without mentioning his visit. An announcement is due to be made today and, if confirmed, the suspension would be the longest to be imposed since 2008.

Andrew Griffiths was appointed as a minister despite being under investigation
In an exclusiveThe Guardian claims that Andrew Griffiths, who resigned after sending explicit text messages to constituents, was made minister for small business despite already being under investigation after allegations of inappropriate touching and bullying were made against him.

Skills minister would advise children to ‘leave it a year’ before taking new qualification
The Times reports that Skills Minister Anne Milton told the Commons Education Committee that she would advise her children to ‘leave it a year’ before taking the new T-level qualification. In May, Damian Hinds, the Education Secretary, overrode a warning from his permanent secretary that the scheme would not be ready to launch in 2020.

Cladding ban insufficient, MPs say
The BBC carries details of a new report by the Commons Housing, Communities and Local Government Committee that warns that a proposed Government ban on using combustible material in new high-rise buildings is not enough. The committee is calling for the ban to be extended to existing buildings and those under construction.

Lost in Brexit? See past the confusion, get Vuelio Political Services

BBC

Two sides to the story: is the BBC biased?

A recent article from journalist Nick Cohen: ‘How the BBC Lost the Plot on Brexit’ for The New York Review of Books (NYR), accuses the BBC of ‘journalistic cowardice’ in regards to its coverage of Brexit. Accusations of bias at the BBC are not new, but it has taken the unusual move of responding, from its official media centre, with a letter from James Stephenson, news editor at BBC News and Current Affairs.

Here are both sides of the argument.

Biased
Cohen’s article lays out Brexit as he sees it – ‘There is no plan, and there never was a plan’. He criticises Nick Robinson, who said: ‘The day we broadcasters have to ‘broadly balance’ the views of the two sides is at an end. Why? Because there are no longer two sides.’

He points out the current distrust in the media, being driven by the likes of Trump and Putin, and how journalists need to oppose their agendas.

In an acerbic attack, Cohen writes: ‘The BBC’s reporting of the scandals around the Brexit referendum is not biased or unbalanced: it barely exists.’ He suggests that massive stories such as the Facebook/Cambridge Analytica scandal, the Brexit campaign funding scandal and the exposure of Russian interference in British politics scandal were covered with ‘only the most perfunctory of reports’.

He writes that his colleague at the Observer, Carole Cadwalladr – a huge force in uncovering and reporting on the data scandals this year – offered BBC Panorama the chance to interview Cambridge Analytica whistleblower Christopher Wylie, but the current affairs show turned it down as there was no ‘smoking gun’.

Cohen ends his article, suggesting the BBC may change its approach to Brexit as public opinion changes, but that ‘No one should praise journalists who speak out when, and only when, they are certain that public opinion is with them.’

Not biased
James Stephenson is more succinct in his reply, which is directed at the editor of the NYR. He claims that Cohen has ‘ignored a number of inconvenient facts’ and points out that when the Facebook/Cambridge Analytica scandal broke, the BBC covered it on major news bulletins for 11 days in a row. Its business, economics, media and North America editors, as well as the technology correspondent, all reported on aspects of the story.

The BBC also interviewed the whistleblowers on multiple programmes.

He also explains the Panorama issue: ‘For Panorama to make a programme, it needed to be confident of the underlying evidence behind the whistleblowers’ claims. Panorama asked for access to all the evidence, but that was not forthcoming. Limitations were placed on the BBC’s own investigation of the allegations and constraints on who we could approach. In short, we did not have the scope to make a programme which met our standards of robust independent investigation in the time available.’

He goes on to write: ‘We do not expect our journalists to “say what they believe”, as Nick advocates. We ask them to report accurately, offer informed professional judgements and go wherever the evidence takes them.’

He finishes: ‘There can be few times in the BBC’s history when its journalism has mattered more. This is not an organisation frightened of journalism, but committed to it.’

So, is the BBC biased?
The BBC is in a unique position; funded by the public it must remain impartial – and when you attempt to report everything from all sides, you’re often seen as taking sides. We’ve presented both sides of this story, so you can decide if the BBC is biased yourself.

Theresa May

Political Headlines – Brexit plans, Vote Leave fined, MPs’ holiday and Labour diversity

Today’s Political Headlines includes May’s Brexit plan on the brink of collapse, Vote Leave fined, MPs to vote on more holiday and Labour plans to increase candidate diversity. 

May’s Brexit plans ‘on brink of collapse’ after she gives way to Brexiteers
The Times asserts that Theresa May’s proposed Brexit deal is ‘on the brink of collapse’ after she conceded to amendments put forward by Brexiteers, intended to block her customs proposals. However, Number 10 has disputed that the amendments would do this. Defence minister Guto Bebb resigned so that he could vote against the changes. Pro-remain rebels, who came close to defeating the Government last night, have suggested that they might vote for a new amendment to the trade bill today, which calls for the UK to remain in a customs union with the EU. The Sun says that Olly Robbins, Theresa May’s Brexit advisor, has succeeded in moving 50 Brexit negotiators from the Department for Exiting the European to the Cabinet Office, where they will report directly to him.

Vote Leave fined and referred to the police for breaking electoral law
As the BBC reports, the official pro-Brexit campaign Vote Leave has been fined £61,000 and referred to the police after the Electoral Commission found that it had overspent by almost £500,000 during the referendum. The campaign group was also found to have worked jointly with BeLeave (whose founder, Darren Grimes has been fined and referred to the police) and to have returned an ‘incomplete and inaccurate spending record’.

MPs to vote on beginning recess five days early
The BBC says that MPs will vote today on a proposal to start the summer recess on Thursday, five days early. Labour MPs have been critical, with Angela Rayner describing the proposal as ‘pathetic’ and David Lammy accusing the Government of having ‘run out of ideas’.

Labour plans new measures to increase candidate diversity
The Guardian reveals that Labour’s democracy review proposes compiling a legal case for reserving seats in local elections for female, minority ethnic and disabled candidates, and that the party campaigns to change the law to allow all-BAME shortlists for parliamentary seats. The proposals will be considered by the party’s National Executive Committee today.

Criticism of foreign aid as ‘corrupt’ is ‘valid’, admits senior civil servant
The Daily Telegraph says that Matthew Rycroft, Permanent Secretary of the Department for International Development, has claimed that criticism of overseas aid spending as ‘corrupt’ and wasteful is ‘valid’ and needs to be addressed. He said that one of his ‘big challenges’ was to explain why aid spending ‘is the right thing to do’.

OBR warns that NHS spending rise will increase pressure on public finances
According to the Financial Times, the Office for Budget Responsibility will today warn that the Prime Minister’s promise to increase NHS spending has increased pressure on public finances. As a result, there will need to be tax increases or spending cuts, otherwise borrowing will increase significantly in the 2020s.

Speaker will be covered by new harassment rules
The Guardian says that the Leader of the House of Commons, Andrea Leadsom, has said that new rules on bullying and harassment of staff will cover the Speaker. The new rules, which will be debated on Thursday, won’t cover behaviour prior to the June 2017 general election.

McVey trying to kill off online pensions dashboard
The Times claims that Work and Pensions Secretary Esther McVey may axe plans for an online dashboard to help people keep track of their pensions. Consultation on the proposals ended in March, but McVey is reported to believe that the service should not be the state’s responsibility and that it would distract from rolling out universal credit.

Is the Brexit bubble about the burst? The Vuelio Political Services team can keep you up to date with all the latest Brexit nuances. 

Queer Little Family

Exploring the LGBTQ blogging community with Bread Skalka

Bread Skalka is behind Queer Little Family, the blog that was recently ranked in the Top 10 UK LGBT+ Blogs in the UK. Writing about life as a parent as well as other topics spanning LGBT+ and mental health. We caught up with Bread to talk about the LGBTQ blogging community, the LGBT Action Plan and working on campaigns she believes in.

What makes your blog unique?
We believe in stories over stuff so there aren’t many reviews or product placement. We don’t do a lot of brand stuff. We prefer real life and can be painfully honest at times and I think that makes us a little different. I’m an old school blogger in an influencers world, which can be a little difficult but I make it work. I want to inform and entertain, which is always a hard line to walk, but I think I manage it.

What’s the LGBT+ blogging community like to be part of?
It’s small and we tend to make up parts of other communities, like parenting blog communities or writing groups, and find each other that way. I work hard to include as many LGBTQ bloggers and writers on my blog and social media as possible. I want to highlight my peers as well as myself.

What’s the biggest issue facing the LGBT+ community today?
Getting past tolerance and into true equality. At least in the UK. In many places, we’re tolerated but that’s not enough. You tolerate things that annoy you, and we’re not an annoyance. The recent Stonewall survey conducted last year (which I definitely took part in) really shows how far we still have to go to get the equality we deserve. I think we really need to work on the suicide and self-harm risk to our LGBTQ youth. I used to self-harm and have attempted suicide and I actually have been pretty privileged in terms of family acceptance and suffering, from microaggressions to blatant homophobia.

Where is the best Pride event?
My favourite was Pride on The Prom in Aberystwyth a few years ago, which I’m hoping will come back in the future. Cardiff Pride is pretty good. Because of my anxiety and social phobia, I tend to avoid large crowds but as my mental health improves I hope to attend more in the future with my family.

What do you make of Theresa May’s LGBT Action Plan?
I’ll believe it when I see it. Theresa May doesn’t have the best history when it comes to LGBTQ issues and neither do the Conservatives. If she makes conversion therapy illegal that would be a good start because I couldn’t believe how many LGBTQ people had been offered it and had to go through it. An action plan is nice but we need the action now.

What one thing should PRs know about you?
I’m not your typical blogger. I like working with smaller business, Welsh and LGBTQ ones in particular, and charities too. I’m also interested in things my son can experience as he is my main driving force for the blog and for my life.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best campaigns or collaborations you’ve been part of?
I do some posts for the Woodland Trust that I enjoy because it’s something I really believe and definitely want to do more charity work/collaborations in the future.

Do bloggers need their own industry association?
I think so. Something that encompasses freelance blogging and influence marketing possibly. There are a lot of brands/PRs who will pay a pittance but get a great return. An association that could advocate for bloggers would be beneficial and stop things like influencers and business owners going viral for disagreeing over rates or reviews.

What other blogs do you read?
I read a few (a lot). A Moment With Franca, LesBeMums, Meet The Wildes (they have amazing pictures). Daddy and Dad is a great blog and Lydia Schoch is a wonderful writer. I also like Babi a Fi. I could go on and on. I’m not big on visual content but I read a lot. Also, Mombian is a great resource for LGBTQ families.

Bread and Queer Little Family are both listed on the Vuelio Influencer Database along with thousands of other bloggers, vloggers, journalists and opportunities.

Propeller Group

5 Pitch Tips from Ben Titchmarsh

How’s your pitching? Are you reaching the most relevant media contacts in the right way? Or perhaps your relationships with journalists never seem to fully develop? One man who knows what a successful pitch looks like is Ben Titchmarsh, head of media and marketing at Propeller Group.

We spoke to Ben for our white paper – Media Relations in 2018 – and he revealed his top pitch tips for the modern PR.

1. Know your sector

Ben says: ‘Never underestimate the power of reading constantly and really immersing yourself in the sector you’re pitching to.’

There’s no point starting your pitch until you know your industry inside out. That means knowing the company you represent, its place in the market and any major trends that could affect the company or its clients. With a holistic view of the industry you’ll be able to provide rich and varied content to journalists who are, themselves, experts in the field.

2. Personalise your pitch

Ben says: ‘Always personalise your messaging because journalists can tell if you’ve mail merged. I tend to make a shorter media list and personalise every line of the message.’

This should be a given but it’s clear some PRs (surely­­ not readers of the Monday PR Club) are still aiming for quantity over quality. The short-term aim of your pitch may be to secure coverage, but you should really be focusing on the long-term goal of building a fruitful relationship.

Ben’s advice for anyone struggling to personalise a pitch is: ‘For subject lines, I would write ‘Hi [name], story for publication – [story title]’ and then in the first line I would reference another story they’ve done that was similar to my pitch.’

3. Write like a journalist

Ben says: ‘If you’re writing a press release, try to write it as a news story, which includes using the house style of the publication you’re pitching to.’

Journalists are overworked and understaffed; most don’t have time to take a template press release and turn it into a news story that fits their publication. If you write in the house style and lose unnecessary elements (for example LOCATION: DATE at the beginning of the release, and sales speak in the copy) it makes it much easier for the journalist to use your content.

4. Don’t hold the gold

Ben says: ‘I was once told that with an email pitch, you should imagine you have 100% of their attention for the first line, 50% for the second, 25% for the third, 12.5% for the fourth etc. That’s true, so don’t hold the gold; put what they need to know at the beginning.’

Your email may be more exciting if you tease a build up to what you’re sending but for a journalist, they may not read all the way to the pay-off. Again, they’re understaffed and overworked – don’t be too clever in the pitch, just make it clear why what you’re pitching is a great fit for them.

5. Make it exclusive

Ben says: ‘There’s also a benefit of scarcity with journalists – they love an exclusive. They will always google the story to see if it’s elsewhere, so if you say it’s an exclusive, mean it.’

If the same story is appearing in multiple publications then all you’re doing is making those outlets compete for audience share. And if the story has already appeared elsewhere, you’re making a publication play catch up. Obviously, it’s not always possible to make a story exclusive, but when you can – and when the audience is right – use it to your advantage.

 

Find out more about media relations in 2018, including relationship advice and how this affects the GDPR, by downloading our white paper here

 

Justine greening

Political Headlines – Justine Greening’s Referendum, Tory whipping, antisemitism and Boris Johnson

Today’s Political Headlines includes Greening’s calls for a second referendum, Eurosceptic Tories planning a whipping, Labour’s antisemitism definition may breach the Equality Act and Boris Johnson’s attack. 

Greening calls for second referendum
The Times reveals that Justine Greening has become the first senior Conservative to call for a second referendum, criticising the Prime Minister’s Brexit plan as the ‘worst of both worlds’. Greening suggests a vote with three options: remaining in the EU, the negotiated deal, or a clean break, with voters given first and second preference votes. Speaking yesterday, the paper adds, Theresa May said that her proposals were ‘a good deal for the UK’ and claimed that Donald Trump had told her to sue the EU instead of negotiating.

Eurosceptic Tories set up whipping operation
According to The Daily Telegraph, Eurosceptic Conservative MPs have established a ‘party within a party’, with a whipping operation being run by former Brexit minister Steve Baker. More than 100 Tory MPs are now in a WhatsApp group being run by Baker, who has urged them to vote for four amendments to the Taxation (Cross Border) Trade Bill today. The paper also claims that party chair Brandon Lewis threatened to cut funding for Andrea Jenkyns’ constituency after she called for Theresa May to quit.

Labour’s antisemitism definition may breach the Equality Act
The Guardian reports that the Jewish Labour Movement is to give the Labour Party advice which claims that its definition of antisemitism could breach the Equality Act. The advice states that because the definition does not follow the Macpherson principle (a racist incident is one which the victim perceives to be racist), it would result in Jews being treated less favourably than other groups.

Boris Johnson attacks ‘lack of self-confidence’ in Brexit
Writing in The Daily Telegraph, Boris Johnson has used his first article since resigning as Foreign Secretary to attack the ‘lack of self-confidence, in the current debate on the EU, about whether we can do things for ourselves’ and to call for Britons to use Brexit as a chance to ‘rediscover the spirit of dynamism’ of the Victorian period.

Rudd quit because civil servants let her down
The Daily Telegraph reports that an internal inquiry has found that Amber Rudd stepped down as Home Secretary because senior civil servants failed to tell her about targets to remove illegal immigrants. The paper adds that the two civil servants in question were moved out of their posts following the inquiry’s conclusion and that a summary of the report has been shown to the Commons Home Affairs Committee.

Utility firms deterred from investing because of Corbyn’s nationalisation plans
The Financial Times says that Paul Drechsler, the vice-president of the CBI, has warned that utility firms are being deterred from investing because of Jeremy Corbyn’s plans for renationalisation. He has called on the party ‘to be very clear about the scope of the policy’ and carry out ‘a high-quality fact-based assessment of the pros and cons’.

May to announce £300m for aerospace industry
The BBC reports that Theresa May is to use a speech at the Farnborough Airshow today to announce extra investment for the British aerospace industry. More than £300m will be made available for various projects, including more environmentally-friendly aircraft, two new spaceports and a commitment to build a new fighter aircraft.

Mordaunt tells Catholic Church to change teaching on contraception
According to The Daily Telegraph, International Development Secretary Penny Mordaunt used a meeting with aides of Pope Francis to call for the Catholic Church to relax its ban on the use of contraception. She told the paper that she called on the church to ‘help us save lives, especially of young mothers’.

Not sure how referendums will affect you? Find out more about Vuelio Political Services, who can keep you informed.  

Five Things: BBC Pay, Facebook’s fine, Sky bids, Twitter purge an Build-A-Bear

This week’s Five Things You Shouldn’t Have Missed includes BBC star pay, Facebook’s fine, the billion-pound tussle for Sky, the Twitter-follower purge and the Build-A-Bear promotion.

1. BBC salaries

BBC star pay

The BBC has released its annual list of star salaries, which is once again topped by white men. The top 12 on the list, all earning at least £400K, are now led by Gary Lineker who earns between £1.75m and £1.76m. Last year’s number one, Chris Evans, has seen his salary fall by nearly £600K as he longer presents Top Gear.

Claudia Winkleman is still the top woman, earning between £370,000 and £379,999. While a number of male presenters have seen their pay fall, including Graham Norton, Jeremy Vine and John Humphreys, Winkleman has fallen from 8th to 13th on the list due to the production arm, BBC Studios, being reclassified as a commercial entity. BBC Studios is responsible for most of the BBC’s entertainment, factual and drama programmes and doesn’t have to declare star pay.

There’s also an obvious lack of ethnic diversity on the list, though the BBC says the number of BAME stars is rising.

Director general Tony Hall said the BBC was ‘making progress’ but that ‘these things take time. Jane Garvey, who is one of eight women to join the list, said: ‘There needs to be a proper conversation about why in 2018 we are still fighting the same old battle on equal pay and why the work of women just isn’t valued in the same way as the work of men.’

 

2. Facebook’s fine

ICO fine

Facebook has been fined £500,000 for data breaches in the Cambridge Analytica scandal. This is the maximum allowable fine from the ICO, as the offences were committed before the GDPR came into force; if it had been after 25 May, the fine could have been billions. The fine is for two breaches of the Data Protection Act – Facebook failed to safeguard its users’ information and it failed to be transparent about how data was harvested by others.

Elizabeth Denham, the information commissioner, said: ‘Fines and prosecutions punish the bad actors, but my real goal is to effect change and restore trust and confidence in our democratic system.’

As reported by The Guardian, Facebook takes £500,000 in revenue every five and a half minutes.

 

3. The Sky’s the limit

Rupert Murdoch

Murdoch and Comcast both upped the stakes for the Sky takeover this week. Murdoch revised his offer for the remaining portion of Sky he doesn’t already own, bidding £24.5bn. This was approved by Sky’s independent committee, which recommended the deal to shareholders. However, just hours after Murdoch’s bid, Comcast increased their offer to £26bn – this was then approved by Sky’s independent committee who have recommended it to shareholders ahead of Murdoch’s bid.

In addition to all the bidding, the UK Government has given Murdoch clearance to take over Sky, removing a hurdle that has been in place for some 19 months. The announcement was made by new Culture Secretary, Jeremy Wright, who said he was just confirming undertakings his predecessor Matt Hancock had put in place.

If Murdoch wishes to continue his takeover of Sky, it is now only price that stands in his way.

 

4. Twitter purge

Twitter birds

Twitter has made changes to users’ follower counts, with ‘locked accounts’ no longer counting towards your follower numbers.

Twitter locks accounts when it detects changes in account behaviour – for example, tweeting a large volume of unsolicited replies or mentions, tweeting misleading links, or having large number of users block the account. Once Twitter locks an account, it emails the original user who can easily unlock it by following a few simple steps. There is some debate about how many of these locked accounts represent ‘fake’ accounts and how much are just old or abandoned accounts.

Locked accounts were already unable to tweet, retweet or like posts but until now they still showed in follower numbers. Since the purge, several high-profile accounts lost millions of followers, including Obama (down about three million), Rihanna (down over two million) and Trump (down by about 340,000).

The Kardashian/Jenner clan all lost a vast number of followers, though this doesn’t seem to have affected Kylie Jenner’s chances of becoming the world’s youngest ‘self-made’ billionaire.

Even Twitter itself lost 7.7million from its official @Twitter account.

The purge is an ongoing process; when Twitter is finished it expects to have removed about 6% of total follower counts. While this may bruise some egos, it will increase the transparency of individuals’ ‘influence’ on Twitter – an issue every platform is currently trying to tackle.

 

5. Build-A-Bear

Build-A-Bear

Wimbledon, Ed Sheeran, Nigeria’s World Cup kit at Nike and now Build-A-Bear. What do they have in common? Unprecedented demand.

This week, the make-your-own-stuffed-teddy-bear shop held a promotion: ‘Pay your age’. The idea is simple, bears that cost between £12 and £50 would, for one day only, be available to anyone for the price of their age. Unfortunately, it seems like Build-A-Bear underestimated its own popularity with queues stretching miles – actually miles – as parents attempted to take advantage of the offer.

One customer told the BBC she queued from 09:10 until 12:40 to get into the shop and then spent another two hours in store due to ‘stuffing counter queues’. Police and security across the country struggled to control the crowds, with images of queues snaking around shopping centres, a common sight on Twitter.

Build-A-Bear eventually abandoned the promotion, and gave out vouchers to its members who were affected. Incidentally, members are already entitled to the promotion if their child is under 14 and it is their birth month, so needn’t have queued in the first place.

 

Did we miss something? Let us know on Twitter @Vuelio.

President Trump

Political Headlines – Trump, Brexit, Hammond and O’Mara

Today’s Political Headlines includes Trump’s attack on UK politics, Eurosceptics threatening to vote against the Trade Bill, Hammond defending treatment of financial services and O’Mara quitting Labour.  

Trump says May’s Brexit plans would ‘kill’ US trade deal
In an interview with The Sun, US President Donald Trump makes the explosive claim that Theresa May’s new Brexit approach would ‘kill’ a proposed new trade deal between the two countries and criticises her for ignoring his negotiating advice. Trump, who is visiting the UK, also criticises Sadiq Khan for having ‘done a very bad job on terrorism’, claims that immigration is causing the UK to lose its culture and praises Boris Johnson.

Eurosceptics threaten to vote against Trade Bill in protest over Brexit plan
According to The Times, Eurosceptic Conservative MPs reacted with anger to the publication of Theresa May’s Brexit white paper yesterday, claiming that the proposed role for the European Court of Justice and movement of people breached red lines. As a result, they have threatened to vote against the Government’s Trade Bill next week.

Hammond defends treatment of financial services in Brexit white paper
Chancellor Philip Hammond has written in the Financial Times, defending the treatment of financial services in the Government’s Brexit white paper. He says that the proposals are a ‘pragmatic solution’ which would allow the sector ‘to flourish’. However, Catherine McGuinness, the City of London Corporation’s policy chair, described the white paper as ‘a real blow’ for financial and professional services.

O’Mara quits Labour
The Guardian reports that Labour MP Jared O’Mara has quit the party, despite only having the whip reinstated earlier this year following his suspension as a result of the discovery of a series of offensive posts online. He claims to have been made to ‘feel like a criminal’ and that he had felt unwelcome in the party as a ‘working-class, underprivileged disabled man’.

Ofcom head calls for online firms to be regulated
Writing in The Times, the head of Ofcom Sharon White calls for independent regulation of large online firms such as Facebook and Google in a bid to tackle fake news and harmful content. The firms would face penalties if they failed to act. The Government is due to set out its position in an internet safety white paper later this year.

Taxpayers could lose over £5bn over MoD property deal
The Guardian carries details of a report by the Commons Public Accounts Committee, which warns that taxpayers could lose more than £5bn as a result of a 1996 decision to sell off housing owned by the Ministry of Defence. This is an increase from an earlier estimate of £4.2bn because the committee expects rental costs to grow after a renegotiation in 2021, despite the Ministry of Defence predicting that they will fall.

Labour demands ‘hostile environment’ review
The BBC reports that, following the suspension of data-sharing aimed at identifying illegal immigrants, Labour has called on the Government to go further and conduct a detailed review of the ‘hostile environment’ policy. Shadow Home Secretary Diane Abbott warned that this was needed to avoid a repeat of the problems affecting the Windrush generation.

Charity Commission finds ‘serious failings’ at Presidents Club
The Financial Times says that the Charity Commission’s investigation into the Presidents Club following the paper’s exposé of its annual dinner has found serious failings on the part of the charity’s three trustees. Jo Swinson, deputy leader of the Lib Dems, welcomed the findings.

Don’t get trumped by big political news – get Vuelio Political Services

Daily Politics

Goodbye Daily Politics – changes to BBC political programming

The BBC has announced a raft of changes to its political programming, including a new daily political programme to replace Daily Politics.

The new 45-minute programme is titled Politics Live and will be presented by Jo Coburn four days a week. These shorter episodes aim to provide viewers with a ‘fast-moving conversational show’ and include content that’s can be shared digitally – a method that has worked very well in recent years for talk-radio station, LBC.

Jo Coburn said: ‘With a conversational, unstuffy approach, we will keep viewers up to speed in fast-changing times and entertain them along the way.’

A special extended edition of Politics Live will run on Wednesdays and include PMQs. This will be presented by Andrew Neil, who said: ‘I’m excited by the programme’s ambition to engage younger and more diverse audiences – as well as our commitment to rigorous journalism and holding those in power to account. I’m looking forward to presenting the show on Wednesdays when PMQs will be centre-stage.’

It has also been announced that due to budget constraints, Sunday Politics will no longer be a UK-wide broadcast; it will be replaced by half hour stand-alone episodes for each of the nations and English regions. The final episode of the full UK programme will be 29 July.

Other changes announced by the BBC include a new team, to drive digital and social coverage of politics and parliament for younger audiences who get their news online. This will include podcasts.

Katy Searle, head of BBC Westminster, said: ‘The way people get their news is changing, and the nature of politics is changing as well – this is why we’re boosting what we do digitally to bring trusted political information to people, wherever they’re getting their news.’

In a separate cost-cutting measure, BBC Parliament will no longer make bespoke programmes nor broadcast during recess or at any other time the UK’s parliaments are not sitting. It will continue to show live streams and repeated content at all other times.

CIPR 2017

CIPR welcome 1,800 new members in record-breaking year for training

Some 1,800 new members joined the CIPR in 2017, according to the Institute’s Integrated report published ahead of its AGM this evening. A record number of PR professionals (1,970) attended CIPR training last year, which 2017 President Jason MacKenzie said shows, ‘a passion for learning and a hunger for PR to be recognised as a strategic management function’.

In total, CIPR membership at the end of 2017 was made up of 9,750 PR professionals. Its retention rates rose to 83%.

The report also details the Top 10 CPD resources of 2017, which shows how keen the level of interest in GDPR is. The CIPR’s GDPR webinar: Reputation matters – new data protection act is top of the list. Other CPD resources that were popular in 2017 include content focusing on industry trends, such as open data, Brexit and ‘Making movies with iPhones and iPads’.

More people accessed CIPR news in 2017, another record, with articles attracting 64,019 views – an increase of 23% on 2016. The report highlights the success of Influence, which featured articles on George Osborne and Arianna Huffington, and acknowledges its respected reputation within the industry.

In the UK, there are more Chartered Public Relations Practitioners than before. Numbers have risen from just 46 in 2013 to 223 in 2017.

The report, which you can download here, follows the 2017 financial report, which showed a profit of £4.3m leading to the CIPR’s biggest surplus in five years.

Brexit cards

Political Headlines – Brexit, alt Brexit, Trump and Trains

Today’s Political Headlines includes the Brexit White Paper, the alternative white paper, Trump’s arrival in the UK and rail boss fury in first class.  

Brexit White Paper published today
In an exclusive in The Sun, the Prime Minister tells readers that the Chequers plan will end free movement, allow trade deals around the world and end the jurisdiction of European courts. The Financial Times reports that Theresa May has abandoned plans for a tight relationship with the EU in financial services.

Tory Backbenchers to force the release of ditched white paper
The Guardian reports that backbench Tory Brexiteers will try to force the Prime Minister to publish a rival draft of the white paper drawn up by David Davis, which was later abandoned. Backbench MPs from the European Research Group will hope to win the backing of Labour frontbenchers who are keen to embarrass the Government.

Trump arrives in the UK today amid protests
According to The Independent, Trump will avoid London due to protests expected to take place. He will instead watch a special forces demonstration at a secret location in the English countryside. First Lady Melania Trump, on the other hand, is expected to attend meetings in the capital.

Rail boss ordering commuters out of first class seats sparks fury
The Daily Mail reports Govia operations manager Mark Boon has told passengers to stay out of the First Class carriage on a packed services, while he sat with two seats to himself. Government officials have warned Govia that the new timetable must improve services for passengers.

Trump stuns Theresa May and other NATO allies over defence targets
The Times has reported that Trump has called on NATO states to increase military spending from 2% to 4% of GDP in an address to 28 other NATO leaders. The Telegraph reports that Trump has accused Germany of being ‘totally controlled by Russia’ in regards to the country’s defence spending.

Want to what happens in politics when it happens? Find out more about Vuelio Political Services

World Cup

It’s coming home: England’s road to the final

England’s first semi-final since 1990, with the opportunity for our first final since 1966. It’s coming home.

England’s road through Russia has been long and tough. But using the new Vuelio Canvas, it looks easy with match reports, news, tweets, posts, images, graphs and stats all in one place.

Check out the Canvas we’ve created for England’s Road to the World Cup Final > >

England World Cup

 

With our new and improved Canvas you can:

  • Showcase anything from news stories, social media activity, videos to charts, PDFs and reports – a visual presentation made in seconds
  • Share the content with your colleagues, stakeholders and the board with a single link, fully optimised for mobile
  • Create branded newsrooms with accessible, press-friendly content, easily embedded on your website
White paper

How to have good Media Relations in 2018

Relationships and trust are at the heart of everything we do in PR and communications. Without the right relations with the media, PR and comms would not be able to function, and vice versa.

Before the internet and digital media, media relations seemed more straight forward – long ‘business’ lunches with the right people, a press release in a journalist’s hands and an understanding that coverage was secured.

Now journalists are under resourced, and have more work for more channels, 24-hours a day. That’s quite an ask, and it means long meetings are now out of the question.

Social media has also changed the way everyone communicates, including how we approach and stay in touch with journalists on a daily basis, from following our contacts on Twitter, connecting with them on LinkedIn or contacting them on WhatsApp.

And it’s not even just journalists any more, anyone with an internet connection can create a news site or blog and start accepting press materials. ‘Influencers’, though itself a term derided by many bloggers, vloggers and Instagrammers, are now recognised outlets for comms to use whether that’s leaking a news story or promoting a fashion item.

Our latest white paper – Media Relations in 2018 – explores all of these phenomena to help you better manage your media relations in 2018 and even includes a section on the GDPR so you know your relationships are Regulation compliant.

We spoke to journalists, bloggers and leading PR professionals: including top parenting blogger Jo Middleton of Slummy Single Mummy fame, Ben Titchmarsh, head of media and marketing at Propeller Group, and Anne-Marie Lacey, managing director of Filament PR, who both shared the secrets of their success and gave their top tips for improving media relations in 2018.

You can download the white paper here.

 

Find out more about our Media Database, which lists contact details for thousands of journalists, editors, bloggers, vloggers and ‘grammers waiting to build relationships with you.

Channel 5 News

People power the best broadcast pitches says Jack Leather at Channel 5 News

Channel 5 News wants people at the heart of all of its stories says Jack Leather, digital editor, when asked what makes a good story and a good pitch to broadcasters.

He added, talking specifically about digital content, that he wanted people to feel an emotion – whether it was joy or anger, say – when watching a Channel 5 News video online.

Leather was talking at Good Broadcast’s event this morning about reaching ‘younger audiences’ with broadcast content and his colleague Jess Bulman, deputy editor of Channel 5 News said both people and case studies helped tell the story.

Bulman added that the key to success with a pitch was understanding the detail of your story: ‘No matter what your story is, understand what you are pitching. The detail of the story is important when pitching to us.’

Unfortunately, PRs pitching in to the Channel 5 team don’t always know the details of the story or are able to answer follow-up questions, she explained.

Chris Smith, presenter, BBC Radio 1 Newsbeat, joined them on the Good Broadcast panel and said the way to get your message across to younger listeners was simple: ‘You just have to be authentic!’ Younger listeners have a ‘very keen nose’ for anything that doesn’t ring true, he added.

His advice for pitching to journalists was for PRs to do their homework and know who they want to pitch to. ‘Know who you are picking up the phone and asking for when you call.’

Phil Caplin, director of Good Broadcast, stressed at the start of the event that the key to broadcast success was to focus on quality not quantity in terms of content and reach in campaigns.

 

For more on what constitutes good media relations, check out our white paper: Media Relations in 2018