That squat bot

That Squat Bot – a brand new entry in the Top 10 Fitness Ranking

Sarah Harradine writes That Squat Bot, which recently joined the Top 10 UK Fitness and Exercise Blogs. Covering workouts, strength training and Crossfit, That Squat Bot is the one-stop-shop for all things fitness no matter what your level. We caught up with Sarah to find out what exercises newbies should learn first, why regular exercise is more important than heavy exercise and why working in-depth with brands is the way forward.

What keeps you interested in blogging?
It gives me a real opportunity to learn and try new things, as whenever I want to write about something I like to research as much as possible, so my content can be used by beginners and more experienced people alike. In a weird way I miss researching essays for uni, and blogging helps me scratch that itch.

At what age do you think you’re fittest?
It depends – the age where you can balance out sleep, stress, strength training, eating enough and moving enough. For some of us this could be 21, for others it could be 61. So far in my life I was ‘traditionally’ fittest at around 28, but I was also stressed and eating too little! I hope my fittest years are yet to come.

How easy is it for someone to incorporate fitness into your daily routine?
It should be achievable for most of us to add in a 30-minute brisk walk or low-impact home workout into each day. Doing something consistently is more important than going all-out once a week or less.

What exercises would you suggest someone starts with if they’re just starting out?
I would always suggest you learn to squat, hinge, push and pull. Once you’ve got the movement patterns nailed, add some weight.

What’s your favourite healthy snack?
Mangoes, pomegranates and watermelon, or anything with peanut butter!

What one thing should PRs and brands know about you?
I also work in health and fitness marketing, so I like to ensure the campaigns I work on are fair for all parties involved. I also like a list of deliverables to follow when creating content for a brand – it prevents ambiguity around what the brand really wants.

What are the best collaborations you’ve worked on?
I have a collaboration coming out soon with a big running brand that I’m really proud of, not least because we spent over eight hours filming it in a very sweaty room on the hottest day of the year so far! I also absolutely loved walking the Camino de Santiago with G Adventures last year.

Do you think your relationship with PRs and brands is changing over time?
I find that I’m working more deeply with fewer PRs – I love doing as much as I can when I have a great relationship with an agency or individual at the agency.

Reach-the-right-influencers-with-the-Vuelio-media-database

Do you think bloggers need their own industry association?
I think that we’re certainly on the cusp of needing some set guidelines for the industry. Many new bloggers are taken advantage of by companies, and some bloggers use underhand tactics to try and get ahead.

What other blogs do you read?
I love Carly Rowena, Imperfect Matter, Keep It SimpElle and Break The Loop!

Sarah and That Squat Blog is listed in the Vuelio Influencer Database along with thousands of other blogs, vlogs, outlets and opportunities.

Daily Mail

Dacre out, Greig in

Paul Dacre has reportedly edited his last edition of the Daily Mail, months before his supposed November departure date. The Press Gazette also reports that Geordie Greig will take over earlier than planned in the role, becoming editor on 1 September.

Press Gazette questions whether Dacre will be given the official Fleet Street banging out, as some mail staff are calling his low-key departure a ‘soft exit’.

The change of editors has created a big question mark over the future editorial direction of the Daily Mail – the paper is one of the most vehemently pro-Brexit nationals, which is completely at odds with Greig’s remain stance.

Greig, who has already left his role of editor at the Mail on Sunday, received a custom front page from colleagues, which carried the headline: ‘You lot Remoan here. I’m heading for the Grexit!’, as well as the strapline: ‘Remainer-in-chief Geodie Greig’s farewell to his troops as he rides to the dark side.’

The Guardian reports that Grieg will ‘only gradually tone down the strident pro-Brexit agenda espoused by his predecessor’. Grieg apparently fears alienating readers, who have, for some 26 years, hungrily consumed Dacre’s idiosyncratic editorial line. There’s also concern about the wider political situation, which remains uncertain, and Greig will be wary of heavily supporting a political position when it could all change overnight.

The Guardian also reports that during Greig’s leaving drinks, he praised his Mail on Sunday colleagues’ efforts as ‘tireless and fearless’, ‘imaginative and persevering’ and ‘collegic’. The Guardian suggests the last point is an emphasis on teamwork that has never been associated with Dacre and his hierarchical management style.

To help support his slow and steady editorial transition, Greig has brought a number of staff from the Mail on Sunday with him: Gerard Greaves and Tobyn Andreae as his new deputies; Ruth Sunderland as financial editor; and Simon Walters – the Mail on Sunday’s political editor – as his assistant editor. Walters is considered to be closely attuned to Greig’s thinking and will be used to assert the new editorial line.

Whatever Greig does to the paper, he’s likely to have Dacre breathing down his neck now that the latter has ascended to become chairman and editor in chief of publisher DMG Media. Though Dacre won’t be directly involved in day-to-day decisions (especially now he has sold his remaining shares in the company), if readership figures start to slip, Dacre will be in a strong position to oppose Grieg’s changes.

Benjamin Netanyahu

Political Headlines – Netanyahu criticises Corbyn, Rees-Mogg plans Brexit and the social housing green paper

Today’s Political Headlines include Netanyahu’s criticism of Corbyn, Rees-Mogg’s Brexit blueprint, the social housing green paper and the Muslim Council’s calls for an inquiry into Tory Islamophobia. 

Corbyn condemned by Netanyahu over visit to terrorists’ graves
The Daily Mail says that Jeremy Corbyn has been attacked by Israeli Prime Minister Benjamin Netanyahu for visiting the graves of terrorists linked to the Munich massacre, claiming that he deserved ‘unequivocal condemnation’. In a television interview, Corbyn appeared to admit that he was there but did ‘not think’ that he was involved, despite photos being published by the Mail.

Rees-Mogg draws up ‘positive’ Brexit blueprint
The Times claims that Tory Brexiteers, led by European Research Group chair Jacob Rees-Mogg and former Brexit minister Steve Baker, are drawing up an alternative ‘positive’ policy paper for a hard Brexit. The paper, expected to be backed by 60-80 MPs and to be released next month, will call for the UK to trade on WTO terms and reach a Canadian-style free trade agreement with the EU, only if it backs down on the Irish border.

Social housing green paper release
The BBC reports that the Government is releasing its social housing green paper today. Plans being announced would give tenants greater support to hold landlords to account and to buy 1% of their home a year. A separate consultation has been launched into how councils spend money from right to buy, making it easier for them to build more homes.

Muslim Council calls for inquiry into Tory Islamophobia
The Guardian says that the Muslim Council of Britain has called on Theresa May to set up an independent inquiry into Islamophobia within the Conservative Party. It claims that the defence of Boris Johnson’s remarks on burqas by colleagues shows the ‘the underbelly of Islamophobia’ in the party.

Over-40s should find social care through higher National Insurance, Green says
In an interview with the Evening Standard, Damian Green has backed the idea of making over-40s pay for social care by increasing National Insurance, in addition to using a ‘small proportion’ of over-65s’ housing costs. He also claimed that it was unsustainable both economically and personally for people to spend a third of their life in retirement.

Onasanya pleads not guilty
The Guardian reports that Labour whip Fiona Onasanya is to stand trial in November on charges of perverting the course of justice. She is accused of blaming another person for a speeding offence. Appearing at the Old Bailey yesterday, she pled not guilty to the charge.

No new cash for rough sleeping strategy
The Times reports that Housing, Communities and Local Government Secretary James Brokenshire has admitted that there is no new money for the Government’s rough sleeping strategy, announced yesterday. Half of the £100m budget had already been allocated, while £50m has been reprioritised from existing budgets.

Truss backs proposal to let public sue Government for overspending
According to The Times, the Chief Secretary to the Treasury Liz Truss has backed an idea put forward by Conservative MP John Penrose, which would allow members of the public to sue the Government for overspending. The Government would only be allowed to borrow for infrastructure and not for day-to-day spending.

With both parties in crisis, are you sure you’re not missing the news that matters to you? Find out how Vuelio Political Services can help.

Canvas Webinar

Stop wasting time on presentation slides

Are presentation slides ruining all your hard work? 

You’re standing in a hot boardroom with grim faces blankly staring at the screen behind you. *Click*. You move the presentation on to slide 6 of 27 and say: ‘And as you’ll see on this next slide…’ but get no further because Geoff falls asleep and starts snoring.

Sound familiar?

Clicking through slide after slide of endless presentations has become an ineffective means to engage your stakeholders and doesn’t do anything to make you look as good as you really are. Slides aren’t just boring to make, they’re boring to consume.

At Vuelio, we got bored of slides too, which is why we created Vuelio Canvas. Whether you’re putting together pitches, research, press books, reports, case studies, media coverage, video clips, news rooms or analytics, Vuelio Canvas is for you.

In our next webinar, How to turn your reports into a masterpiece with Vuelio Canvas, we’ll explore how Canvas can save you time AND turn your content into a masterpiece. The webinar is taking place at 11am on Wednesday, 22 August, and you can sign up here.

Canvas is easy to use, in fact, Canvas is so easy to use, you already know how. Not only is creating a Canvas simple, it’s very quick and once you’re done, you can share it with anyone with just one link. Just like this: http://bit.ly/2w623bR – a Canvas we created to show some of the different products and services Vuelio offers.

Or hyperlink an image, like this:

Identify Understand Engage canvas

Sign up to this webinar to learn:

  • How you can use anything from a graph to a tweet to prove your worth
  • Why you already know how to use Vuelio Canvas
  • How quick and easy it is to turn a report into an interactive presentation

And find out more about Canvas, including how to create your own, here

Influencer Marketing

5 Influencer Marketing lessons from Scott Guthrie

Influencer Marketing is now a vital part of any comms strategy but getting it wrong can be damaging for both your finances and your reputation. Scott Guthrie works with brands, agencies and platforms to generate meaningful results from influencer marketing and recently spoke to us about fake follower fraud.

Scott researched fake followers and discovered that not only could influencer fraud be a criminal offence, but few companies seem prepared to deal with it in an effective way.

So, how do you get it right? Here are 5 influencer marketing lessons from Scott:

1. Don’t just focus on audience size
Sure, size matters, but is it the most useful way of finding the best influencers for your campaign? Scott says: ‘The relevance of an influencer’s following to your brand and key messages is more important.’

Scott discusses the need to comprehensively vet your influencers, judging things like tone of voice and their alignment with your brand values – as well as using all the other measurable metrics that may be helpful. If you use the Vuelio Influencer Database, you can use the Influencer Score that draws on over 40 data points to create a more comprehensive view of genuine influence, saving you a lot of leg work.

 

2. Use micro influencers
This follows on from audience size – just because someone is Insta famous, doesn’t mean their engagement rate is any good. Scott says: ‘Brands looking to encourage high engagement rates for their influencer work should focus on a micro influencer strategy.’

Not only are they more likely to have a more engaged audience, they’re also likely to be cheaper so your budget can go further and take in more influencers. A word of warning though, proper vetting takes time so don’t forget this in your planning stage.

 

3. Sponsored content needs to be high quality and infrequent
Many influencers on Instagram have found the official #ad or #spon hashtags, which identify paid-for content, have less traction and reach – possibly falling foul of the network’s shadow ban. Scott says: ‘The drop-in engagement rates is because the paid-for content posted fails to meet certain criteria’. The criteria are that adverts are clearly labelled (so the audience isn’t hoodwinked); the content is good quality; and there’s a ratio of at least 3:1 in favour of organic over paid-for content on the influencer’s feed.

It’s worth considering all three of these points when looking at a potential collaborator’s previous posts.

 

4. Pictures should be realistic and representative
Filters, editing and post-production look out! Scott says: ‘Image manipulation will be scrutinised more closely. Using post-production techniques that exaggerate the effects of an advertised product could mislead.’

Make sure your pictures are accurate because existing advertising rules from the regulators applies to content whether it’s on TV, in print or online. And if you’ve paid for the content, you could be responsible for its accuracy.

 

5. Prepare now, because it’s coming anyway
The influencer marketing industry is already rife with unethical behaviour, but this cannot last. Scott says: ‘A commercial imperative for tangible results from brands alongside influencers’ audiences heightened demand for high-quality content will force a maturation of the influencer marketing industry.’

He believes the future will only have space for social media influencers that produce thoughtful, creative content and the rest will fall by the wayside. Working ethically isn’t something you should see as a chore, but a means to build your influencer marketing strategy so it lasts long into the future.

 

Need help with influencers? You need the Vuelio influencer Database.

Corbyn

Political Headlines – Calls for Corbyn to apologise and Boris to be investigated

Today’s Political Headlines include the widows of the Munich massacre victims calling for Corbyn to apologise, the Muslim Council calling for an investigation into Boris, May’s fanciful customs plan and the Government’s £100m pledge to end rough sleeping. 

Widows of Munich massacre victims call for Corbyn to apologise
The Daily Mail reports that widows of the victims of the Munich massacre have called for an apology from Jeremy Corbyn after details of a trip he made to the Tunisian cemetery where members of terrorist group Black September are buried were revealed in Saturday’s Mail. Labour claimed that Corbyn was there to commemorate victims of an Israeli air strike on a PLO base, but in an article written at the time he said he had laid wreaths on other graves.

Muslim Council calls for investigation into Johnson as Islamophobic incidents increase
The Guardian says that the Muslim Council of Britain is to write to the Prime Minister to demand a full disciplinary investigation into Boris Johnson, claiming that there has been an increase in Islamophobic incidents since his article on the burqa was published. Data from the Tell Mama project shows that there has been an increase in abuse towards women wearing niqabs and hijabs in the last week.

May’s customs plan is ‘fanciful’, experts say
According to The Times, trade experts have described Theresa May’s planned customs deal with the EU as ‘fanciful’, questioning the pledge that most businesses would pay the correct or no tariff at the border, and the assertion that businesses would be able to reliably track goods in order to prevent smuggling. The paper says that if her proposal fails, she would have to choose between remaining in the customs union or pulling out completely.

Government pledges £100m to end rough sleeping
The BBC reports that the Government has promised to end rough sleeping in England by 2027 in its new Rough Sleeping Strategy, to be announced by Housing, Communities and Local Government Secretary James Brokenshire today. It has promised to spend £100m ‘to help people turn their lives around’, including spending on mental health, substance misuse and housing.

Johnson calls for stamp duty cut
The Daily Telegraph carries a column by Boris Johnson, in which he claims that ‘absurdly high’ stamp duty should be cut and targets for affordable housing should be ditched in an attempt to increase rates of building. He claims that developers have become an ‘oligopoly’, land-banking and building poor-quality homes.

Minister apologises after Tory tweet leaves Chris Boardman ‘genuinely sick’
The Mirror says that Chris Boardman, the Olympic medal-winning cyclist whose mum was killed while cycling, has claimed that he was left ‘genuinely sick’ by a Conservative claim that new laws would protect ‘our most vulnerable road users’ from cyclists, leading transport minister Jesse Norman to issue an apology and the party to delete the tweet in question.

Moderate Tories set up ‘pragmatic Brexit’ group
The Daily Telegraph reveals that a bloc of 50 moderate Conservative MPs led by Simon Hart and Andrew Percy have established the Brexit Delivery Group, which aims ‘to find a pragmatic Brexit outcome’ and challenge the European Research Group. The party’s head of policy, Chris Skidmore, has called for the party to unite and to talk about domestic issues.

Stewart calls on military to boost prison leadership
The Times reports that prisons minister Rory Stewart is asking for assistance from military leaders to set up a military-style staff college for prison governors, although he has abandoned the idea of making governors wear uniforms. The paper adds that prison sources have cast doubt on the idea that the military’s experience is relevant.

Parliament may be on recess, but politics isn’t. Keep up to date with the latest news from Vuelio Political Services.

Five things you shouldn't have missed

Five Things: Alex Jones, online TV, Twitter Tories, Queen portraits and Ed Balls

This week’s Five Things You Shouldn’t Have Missed includes a high profile social media ban, the rise of online TV, the very shy Tories, Australians going mad for portraits of the Queen and Ed Balls being Tased. Scroll to the end for that video.

1. Social media bans Alex Jones

Alex jones

Alex Jones, the far-right US conspiracy theorist who owns InfoWars, has been banned from nearly every major social media platform. Apple removed five podcasts by Jones and Infowars, a move which was almost immediately followed by Facebook unpublishing four pages run by Jones, YouTube deleting his account and Spotify removing all of his podcasts.

Of the major platforms, only Twitter has left Jones untouched. Co-founder and CEO Jack Dorsey tweeted his explanation:

The other platforms all claimed violations of some sort against their company rules, often linked to hate speech or glorifying violence, apart from YouTube who banned Jones because he ignored a 90-day ban.

The move has sparked a ‘free speech’ debate in the US, where the first amendment is held in high regard and often creates confusion for people who don’t understand that the right to free speech does not include the right to be listened to.

 

2. Online TV use soars

Online TV

Nearly half of all adults have watched Netflix, Now TV, Amazon Prime Video or a similar service in the last three months. The data comes from the Office for National Statistic’s Internet Access and Use report.

The huge rise, up from 29% in 2016, compounds the findings from last week’s Ofcom Communications Market Report 2018, which found that the revenue for online TV continues to rise, now up to £2.3bn from £1.8bn.

Other findings from the ONS report show that weekly internet use is broadly the same year-on-year; the number of over 65s shopping online has trebled in the last decade; 25% of adults who use smartphones do not have smartphone security; and 70% of employed adults need computer skills for their job.

Oh, and yes, you do recognise the woman in the middle of the above picture.

 

3. Are there Tories on Twitter?

TM MP PM

MPs from all political parties are on Twitter, with nearly every MP having their own account on the platform. Some MPs’ party allegiance is easier to identify than others, which hasn’t escaped the notice of Gizmodo’s Gavin Whenman, who trawled through every single MP account to find out if they declared their party in their bio.

Nearly every party has proud members: 100% of MPs from the Lib Dems, Plaid Cymru and Green party identify their party in their bio, as well as 91% of MPs in Labour and the SNP. In Northern Ireland, 89% of the DUP declare and 85% of Sinn Fein do.

So, what about the Tories?

Just 42% of Conservative MPs declare their party affiliation on Twitter. Whenman posits a number of theories, suggesting they keep it secret because Twitter abuse in the run up to last year’s election was mostly directed at Tory candidates, or perhaps they hide it on purpose in order to hoodwink people into sharing their content.

Whatever the explanation, Twitter is clearly now home to the Shy Tories.

 

4. Australians request portraits of the Queen

Duke of Edinburgh

Australia has official rules that allow citizens to request ‘nationhood’ material from their MP. This material may be an Australian flag, a recording of the national anthem or portraits of the head of state – Queen Elizabeth II. It seems this was a little known rule until a Vice story exposed it and now hundreds of Australians have made requests for portraits of the Queen.

MPs’ staff have been busy fulfilling orders that also include portraits of the Duke of Edinburgh. Tim Watts MP said most requests for portraits of the Queen were due to a case of ‘excellent trolling’. Terri Butler MP said: ‘I’ve been talked out of providing a photo of Beyoncé to constituents whose correspondence does not adequately particularise their request for a picture of the Queen’.

In other news, it’s silly season.

 

5. Ed Balls getting Tased

Ed Balls

Did we mention it was silly season?

Vuelio Blog awards

Get your tickets to the Vuelio Blog Awards

The Vuelio Blog Awards are the biggest celebration of bloggers, vloggers, Instagrammers, social media stars and content creators in the UK. Taking place on 30 November, the Vuelio Blog Awards are now selling tickets, so get yours today.  

EntertainmentFollowing exceptional feedback from 2017, the Vuelio Blog Awards are returning to the Bloomsbury Big Top, a magical venue that promises to wow guests along with our live entertainment, death-defying acts(!) and the most delectable dishes this side of the Michelin guide.

Whether you work in PR, communications or marketing, the Vuelio Blog Awards present an unrivalled opportunity for you to rub shoulders with the biggest names and brightest stars in the ‘influencer’ (if you’ll excuse the term) community.

Last year’s finalists had a social following of over 18 million people, which is more than the combined daily circulation of every national newspaper and doesn’t factor their reach on their own platforms – the award-winning blogs.

Unsurprisingly, the event is a top trend on Twitter every year – so you’re guaranteed to be at an event that means something, with people that have the power to make you famous!

Single tickets are available as well as full tables of 10. Find out more about tickets and pick the option that’s right for you here.

If you’re a blogger, vlogger, instagrammer, facebooker, tweeter, snapchatter, pinterester, writer, content creator or influencer (some people do call themselves this) and wondering where you get your tickets – you have two options. You can either secure your place at the event by purchasing a ticket OR wait until later this month to enter the blogger ballot – which will be open to any and all wonderful creators.

If you have any questions, comments or concerns – get in touch or tweet us @Vuelio.

Rowan backs Boris

Political Headlines – Even more Boris, migration targets, Arron Banks and interest rates

Today’s Political Headlines include the ongoing Boris Johnson row, the CBI calling for migration targets to be scrapped, details of the deal Arron Banks was offered by Russia and the banks criticised for not passing on the interest rate rise.

Johnson faces investigation over burqa comments, but is backed by Rowan Atkinson
The Guardian reports that Boris Johnson is to face a disciplinary investigation from the Conservative Party after dozens of complaints were received about his column on the burqa for The Daily Telegraph. However, The Daily Telegraph claims that party chair Brandon Lewis has been accused of trying to ‘kneecap’ Johnson and that he earlier called for him to apologise without consulting Downing Street, while according to The Times, comedian Rowan Atkinson has lent Johnson his support.

CBI calls for migration targets to be scrapped
The BBC reports that the CBI has called for net migration targets to be axed after Brexit. Instead, a new system should be introduced that makes sure immigrants contribute positively to the economy and that schools and hospitals in areas of increased demand receive extra funding. The Home Office says it does not plan to abandon targets.

Details of deal offered to Banks by Russia revealed
In an exclusiveThe Guardian has details of a deal offered to Arron Banks, the main donor to Leave.EU, by the Russian ambassador in the run-up to the EU referendum. Banks was offered what the paper calls ‘the chance of making potentially enormous profits’ as part of a deal to drive consolidation in the gold industry. Conservative MP Bob Neil, questioned why Russia offered the deal and asked what the ‘quid pro quos’ were.

Banks criticised for not passing on interest rate rise
The Times says that MPs and campaigners are angry that just one bank or building society has passed on last week’s interest rate rise in full to all its savers, despite increasing costs for mortgage holders. Nicky Morgan, Chair of the Commons Treasury Committee, said that banks had ‘a lot of work to do to rebuild trust among customers’.

Expenses watchdog stops publication of MPs’ property details
The Daily Telegraph reveals that the Independent Parliamentary Standards Authority, which regulates MPs’ expenses, is to cease publishing information about MPs’ properties owing to concerns about security. The only information which will now be published is whether the property is in the MPs’ constituency or London and the cost to rent.

Minister’s ousting of Parole Board chair unacceptable
The Guardian reports that a judge has ruled that it was unacceptable for Justice Secretary David Gauke to pressurise the chair of the Parole Board, Nick Hardwick, into resigning and that the board is not independent from the Government. The case was brought by a prisoner seeking a judicial review of the board’s independence.

Northamptonshire votes for ‘massive cuts’
The BBC says that Northamptonshire County Council has voted to approve ‘massive cuts’ to jobs and services as it tries to deal with a £70m funding shortfall. ‘Radical’ cuts are to be imposed on children’s services, road maintenance and waste management. Matt Golby, the council leader, described it as ‘the most challenging thing’ he has ever faced.

50% back giving the public the final say on Brexit
The Daily Mirror carries details of a poll by YouGov for the People’s Vote campaign which found that 50% believe that the final decision on leaving the EU should be taken by the public, with just 25% backing giving Parliament the final say. According to The Guardian, Labour is trying to avoid a vote on a second referendum at its conference, and is considering tabling a policy statement that would back holding a vote in exceptional circumstances.

What’s better than being backed by Rowan Atkinson? Being backed by Vuelio Political Services.

Love Island

Love Island USA

The cult phenomenon, Love Island, is going stateside following the announcement that ITV has sold the rights to CBS. In a further boon to the broadcaster, the new series will be produced by ITV Entertainment.

The show’s appeal to international broadcasters is almost certainly down to its ability to regularly attract a 16-34 year-old audience; ITV claims the show was watched at some point in its series by almost half of the age group. The final episode, which saw Dani Dyer and Jack Fincham crowned winners, had a peak audience of 3.6m on ITV2, a record for the channel.

Sharon Vuong, senior vice president, alternative programming at CBS said: ‘Love Island has been a massive success overseas. It’s currently seen, or about to premiere in several European countries as well as Australia, and we’re thrilled that ITV has partnered with us to bring their most successful show to American television.

‘Having seen the reaction of audiences across the pond and around the world to this most recent season, we expect American viewers will be captivated by this engaging format. Additionally, Love Island is more than a pop sensation; this series has generated compelling ‘sociological think pieces’ in major publications here and abroad.’

As The Guardian reports, past series of UK Love Island are already shown on American catch-up service Hulu, where it has ‘attracted a cult audience and baffled interest from highbrow US media outlets’. The Washington Post decided Americans were attracted ‘by the Britishness of it all’.

David George, CEO of ITV America – which owns ITV Entertainment – said: ‘As a format, Love Island breaks the mould with high levels of viewer interactivity and participation that influence the content of the show in a way that’s extremely addictive. It’s a cultural phenomenon that builds anticipation with every episode and creates appointment viewing – a pretty hard thing to do in today’s TV landscape. We’re ecstatic the show has found a home at CBS and look forward to working collaboratively to engage its millions of viewers.’

Several foreign editions of the show are already running, or scheduled, around the world, all of which are produced by ITV. Love Island Australia launched this year and ‘broke viewing figures’ and became the ‘most streamed programme in Australian history besides sporting events’. Germany also has a successful version, while local versions will launch later this year in Sweden, Norway, Denmark and Finland.

Boris

Political Headlines – Boris burka row, citizen juries and Brexit

Today’s Political Headlines include Davidson calling Johnson’s burka remarks gratuitously offensive, residents to be given a direct say over local decisions, no deal Brexit fears causing the pound to fall and May writing to Tory members about her Brexit plans.  

Davidson calls Johnson’s burka remarks ‘gratuitously offensive’
The Daily Telegraph reports that Scottish Conservative leader Ruth Davidson has said that Muslim women who wear burkas should be treated in the same way as Christians who wear crucifixes, describing comments by Boris Johnson about the garment as ‘gratuitously offensive’. The Times adds that a ‘senior iman’, Taj Hargey of the Oxford Islamic Congregation, has said that Johnson should ‘not apologise for telling the truth’, while The Sun claims that the party has been accused of ‘blinking’ by not launching an investigation, despite deceiving ‘dozens’ of complaints.

Residents to be given direct say over local decisions
The Times carries details of the Government’s new civil society strategy, which it says will give residents the power to have their say on local proposals, using online polls or ‘citizen juries’, with local authorities in six areas taking part in a trial over the next year. The Guardian adds that the ‘big society’-style policy will also see charities playing a larger role in providing public services, such as social care, homelessness and libraries.

No deal Brexit fears cause pound to fall, as EU leaders prepare new offer
The Guardian says that the pound has fallen against the dollar and the euro to the lowest level this year, which it links to increasing concerns that the UK could leave the EU without a deal. The Times adds that European leaders are preparing to offer a deal allowing the UK to remain in the single market for goods but opt out of free movement of people, in return for further concessions from May, under a plan to be discussed in Salzburg next month.

May writes to Tory members about Brexit plan
The Guardian reports that Theresa May has written a letter to Conservative members in an attempt to persuade them to back her Chequers plan for Brexit. The letter, which carries the endorsement of prominent Brexiteers including Andrea Leadsom and Liam Fox, claims that her proposals are ‘in no sense a concession’ to the EU’s demands.

McDonnell claimed Israel tried to commit ‘genocide’ against Palestinians
According to The Daily Telegraph, in 2016 Shadow Chancellor John McDonnell told a meeting of the Labour Representation Committee that Israel was trying to commit ‘genocide’ against the Palestinians and shared a platform with Jackie Wilson, who had previously accused Jews of being the ‘chief financiers of the sugar and slave trade’.

Corbyn faces ‘ambush’ by local parties over second Brexit referendum
The Sun claims the Jeremy Corbyn is facing ‘an ambush’ by 300 local Labour parties in an attempt to force him to back a second Brexit referendum. A campaign is to be launched next week to persuade activists to sign a motion to be voted on at the party’s conference next month calling for a ‘People’s Vote’ and possibly also for the UK to stay in the EU.

Lewis announces aim to make MP shortlists gender-balanced
The Financial Times says that Conservative Party Chairman Brandon Lewis has announced that the party is aiming to have shortlists for prospective MPs split equally between male and female candidates. He said that the current situation under which around 30% of the people selected by the party to stand at the next election are women was ‘not enough’.

Tory MP calls on Government to learn lessons from council’s collapse
The Guardian reports that Andrew Lewer, the Conservative MP for Northamptonshire South, has asked ministers to ‘learn the lessons’ from the financial collapse of Northamptonshire County Council in order to prevent it from happening elsewhere. He said that there needed to be ‘a discussion on how future local government is structured, financed and delivered’.

Vuelio Political Services is never on recess – find out why.  

Scott Guthrie

Influencer marketing: Fake Follower fraud, influencer metrics and #ad

Influencer marketing is on the rise, with more money and interest than ever before. But as bloggers, vloggers and Instagrammers become established career options, how easy is it to sort quality collaborators from those attempting to make a quick buck?

Unethical practices exist throughout the industry, with both influencers and PRs accused of wrongdoing. There is also a great deal of confusion from brands over what constitutes quality ROI and why high follower counts don’t always lead to killer results.

Scott Guthrie is the former Ketchum digital director – influencer relations, and now works with brands, agencies and platforms to generate meaningful results from influencer marketing. Scott is also one the Top 10 UK PR Bloggers, writing about industry analysis, insight and best practice guides at sabguthrie.info.

We spoke to Scott to find out more about why buying fake followers could be a crime, what metrics PRs and brands should be using when working with collaborators and why #ad is proving problematic for the whole industry.

You’ve recently been researching how buying fake followers is fraud – what did you learn?
I learned three things from researching the realities of influencer fraud:

  1. Influencer fraud is more than reputationally damaging and ethically unsound, it might also be a criminal offence. If a social media influencer buys followers with the intention of misleading an organisation into paying them to promote a product, they could be breaching the Business Protection from Misleading Marketing Regulations 2008. Acting in this way could also potentially be considered fraud.
  2. Influencer fraud appears to be new territory for the organisations I spoke with. Each spokesperson was very obliging and extremely knowledgeable about their specific area of expertise, but it appeared to be the first time they had been asked this question.
  3. The process is complicated. Brands and consumers have a steep learning curve ahead if they want to bring wayward influencers to book through legal recourse. It might be an easier approach to spend time in the effective selection, vetting and onboarding phases when finding the most appropriate influencers for their programmes

I dig into the topic in my article Influencer fraud could be criminal offence.

 

Why are fake followers such a problem for brands and PRs looking to work with big names?
Simply put: fake followers don’t buy stuff. At its core, influencer marketing works because, as consumers, we find influencers more relatable than brands speaking at us via social media.

The essence of an influencer’s power lies in their ability to either alter the behaviours or change the opinions of their following. If their audience is fake they will not have the ability to influence.

Of course, fake followers only become a problem when you choose influencers based on audience size alone.

Obsessing over fake followers is to look at the wrong end of influencer marketing’s problem. Communicators should focus instead on the impact not the outputs of their influencer marketing campaigns.   

 

How can you check if someone has bought followers, colludes with others or otherwise operates unethically?
You can weed influencers with fake followers by checking:

  • Sudden spikes in their follower figures
  • Quality of the follower (i.e. are their followers’ bios fully filled out? Do they have followers in their own right?)
  • Average engagement rates (separately & combined organic content vs paid-for content). Engagement rates either well below or well above average for the platform and vertical might point to bought or colluded engagement.
  • Followers in surprising countries
  • Amount of content published vs number of followers (i.e. high follower count but low content output)

Weeding out fake followers is just one part of a thorough vetting process. Vetting takes a blend of algorithm doing the heavy lifting augmented with the contextual intelligence of a PR professional to do the job effectively.

There is no denying that thorough vetting and selecting influencers takes time. But it should be considered in the long term. A lot of the time, effort and therefore costs for influencer marketing is front loaded. The costs decrease proportionally the longer the brand and influencer relationship endures. You get better results, too, when brand and influencer build trust over the long run. This is a win for brand, influencer and – of course – consumer.

 

What metrics should PRs be focusing on when selecting influencers for campaigns?
The metrics to focus on depend on the communications and business objectives you’re working towards. Sure, audience size has an impact, but the relevance of that following to your brand and key messages is more important. As is how both influencer and audience interact with each other through comments, likes, shares and other engagement.

Selecting the most appropriate influencer for your brand requires both hard and soft skills. Beyond metrics you also need to check their tone of voice and brand values. Do theirs mesh with those of your brand’s? Has the potential influencer ever worked with your competitor? Do they work with any other brands? If so, how many? I’ve explored how to vet influencers in earlier articles.

 

How important are micro influencers compared with macro influencers for different campaigns?
Average engagement rates on brand-sponsored posts decline as influencer account sizes rise. Brands looking to encourage high engagement rates for their influencer work should focus on a micro influencer strategy.

Also, while influencer account size remains the main yardstick for agreeing fees, a micro-influencer strategy gives you more bang for your buck. However, a note of caution: marshalling micro influencers at scale requires greater coordination and management from PR practitioners – and therefore cost. You also have to make a risk assessment when considering the thoroughness of the vetting process for each micro Influencer.

 

Many influencers don’t like using advert labels (eg #ad or #spon) because it lowers engagement – what advice do you have for them?
I get asked this question a lot. I am an advisor for CampaignDeus, which has produced some interesting research recently on Instagram posts. It found there is a significant negative variance when using an admarker on paid-for content versus organic content.

The variance widens depending on the admarker used. The most popular admarker is #ad with over 60% of posts containing this hashtag. This admark also has the lowest negative impact on engagement rate. Instagram’s Paid Partnership fares the worse. This hashtag reduces engagement rates by over 30%.

However, it’s my contention that, as consumers, we don’t have an issue with advertorial and sponsored content on three provisos:

  1. We don’t feel hoodwinked into thinking the content is organic — i.e. admarks are used effectively
  2. The content is good quality; it educates, informs or entertains us
  3. We’re not inundated with paid-for content – our favourite influencers produce a ratio of organic to paid-for content which we deem to be acceptable. This is probably no more than 1:3 sponsored to organic

The drop-in engagement rates is because the paid-for content posted fails at least one of these three criteria.

 

What else should influencers be aware of when working on paid-for content?
Image manipulation will be scrutinised more closely. Regulators’ codes require that advertising should not either mislead or exploit consumers credulity, inexperience or lack of knowledge. Using post-production techniques that exaggerate the effects of an advertised product could mislead. In an age of ubiquitous image filters and smartphone-ready editing apps there is scope for influencers to mislead consumers inadvertently or by design.

 

Will the issues of unethical practices between PRs, brands and influencers be resolved or do you think it’s too late?
Exposing unethical practices is great news for the influencer marketing discipline. After all, sunlight is the best disinfectant.

A commercial imperative for tangible results from brands alongside influencers’ audiences heightened demand for high-quality content will force a maturation of the influencer marketing industry. Social media influencers who produce thoughtful, creative sponsored content will do well in the new results-driven era of influencer marketing. The rest will need to find new careers.

Anyway, from a brand’s point-of-view what’s the alternative? We hate banner ads, pop ups and search ads.

 

Want to work with bloggers, vloggers, Instagrammers, content creators and influencers in the right way? You need the Vuelio Influencer Database

BBC

BBC spends £2.5m to hire PR agencies for licence fee promotion

The Times reports that the BBC is spending £2.5m to hire six PR agencies that will ‘promote the licence fee and spell out the consequences of non-payment’.

The BBC has put out a tender for six regions, with successful agencies representing their geographical area. The regions are: London and the South East, Midlands and East Anglia, Northern England, Wales, Scotland and Northern Ireland.

The Drum reports that the agencies will be tasked with ‘fielding enquiries from journalists as well as placing stories in local papers about who must purchase a licence by law or face a £1,000 penalty’.

The successful pitches will also be required to promote campaigns on ‘Twitter and beyond’.

The Times suggests the £2.5m is an unnecessary cost as it is the equivalent of 16,000 TV licences and TV Licensing already has a devoted press team, as does the BBC.

A spokesperson from TV Licensing said: ‘The work of the agencies and the BBC’s TV Licensing communications team has been proven to bring in more money from TV licence sales than it costs.

‘Those working on TV Licensing communications perform a completely different job to the BBC press office, including spending half their time on working with stakeholders such as money advice organisations to help people pay their licence.

‘We will, as always, be looking for the best value for money in the procurement and we have kept the cost of these contracts down at the same level for the last decade.’

Francis Ingham MPRCA, director general, PRCA, said: ‘The BBC is absolutely right to invest in agency support as it seeks to maximise revenue and to remind viewers of their legal responsibilities.

‘Money spent well on PR and communications activity delivers a significant ROI, and this commitment will undoubtedly repay itself several times over.

‘There is something frankly tiresome about this ignorant, kneejerk reaction to any public spend on communications. Not least as it comes from organisations and publications which almost invariably themselves have significant PR and marketing operations, and which therefore know that their apparent outrage is entirely fabricated and false.’

Boris

Political Headlines – Boris, HS2, Labour, Paisley

Today’s Political Headlines include May’s call for Boris to apologise over burqa remarks, six-figure HS2 salaries, Labour’s antisemitism challenge and the petition to recall Paisley. 

May agrees with call for Johnson to apologise over burqa remarks
The Guardian reports that Theresa May has agreed with a call by Conservative party chairman Brandon Lewis for Boris Johnson to apologise for a newspaper column in which he claimed that women in burqas look like letter boxes and bank robbers. Lord Sheik, founder of the Conservative Muslim Forum, has called for the Conservative whip to be withdrawn from him for the comments. Johnson has not apologised.

HS2 salary levels raise concerns
The Times reveals that a quarter of the staff employed by HS2 earn six-figure sums. 318 officials are paid at least £100,000 a year, an increase from 155 in 2015-16, while spending on consultants doubled in the space of a year, reaching more than £600m. The paper adds that Chief Secretary to the Treasury Liz Truss wrote to Transport Secretary Chris Grayling in the spring, raising concerns about salary levels.

Leaked papers show scale of Labour’s antisemitism challenge
The Guardian has seen leaked Labour disciplinary papers circulated to members of the party’s national executive committee which illustrate the challenge faced by the party in tackling antisemitism. Separately, The Times reports that footage from 2011 of Jeremy Corbyn accusing the BBC of being biased towards Israel in an interview with Iranian state TV channel Press TV has emerged.

Paisley recall petition to open
The BBC says that a petition to recall North Antrim MP Ian Paisley is to open today. The petition is the first of its kind and was triggered when Paisley was suspended from the Commons for 30 days after he failed to declare two holidays paid for by the Sri Lankan government. The petition remains open until 19 September.

Sturgeon delays referendum decision over Brexit confusion
The Guardian reports that Nicola Sturgeon has indicated that Brexit confusion means that she will not be able to make a decision on holding a second Scottish independence referendum this autumn. Following a meeting with Theresa May yesterday, Sturgeon said that she had a ‘huge amount of scepticism’ that a deal would be reached by October.

Zahawi calls on private schools to admit children in care
The Sun says that Education Minister Nadhim Zahawi has called on private schools to give boarding places to thousands of children in care so that Jeremy Corbyn would be unable to remove their charitable status. He praised 40 schools that already participated in a Government-backed scheme to do so and asked others to join it.

EU patients could lose access to medicines after Brexit, pharmaceutical firm warns
The Guardian reports that the pharmaceutical firm AstraZeneca has warned that patients in the EU may not be able to receive vital medicines produced in the UK in the event of a no-deal Brexit. To try and avoid the risk, it will test medicines in both the UK and the EU, but cannot guarantee that it will be successful.

Rail body calls for customs areas to be set up at freight terminals
The Financial Times says that the Rail Delivery Group is recommending that customs areas should be set up at rail freight terminals, not at the Channel Tunnel, after Brexit. It argues that this would help to prevent ‘congestion and delays’. HMRC says that this should not be necessary, if the proposals put forward in the Government’s Brexit white paper are adopted.

Never miss out on important political developments, get Vuelio Political Services.  

Diane

Lumiere sur notre bloggeur: Diane, Oui in France

Diane is the author of Oui in France, the living abroad lifestyle blog. Originally from New Jersey, Diane now lives with her French husband Tom in the Loire Valley and writes about French culture and living abroad, as well as everything lifestyle from healthy living to wine and pets.

Diane spoke to us about the joys and challenges of living in France, how she writes for her international audience and the most creative ways she likes to work with PRs.

Why did you start your blog?
I started Oui In France in 2012, shortly after moving to France, as a way to stay in touch with people back home, share my experiences as a foreigner trying to navigate a new culture, have a record of my time in France, and just connect with others who might be able to relate. I wasn’t sure where it would go but figured I’d jump in and see where it would lead me. As time went on, I realised how much I enjoyed blogging and sharing my stories along with tips and cultural observations. I’m still at it over six years later!

What makes your blog unique?
I’ve been blogging weekly on the good and the bad of life abroad (and about lifestyle topics), and while my blog isn’t a personal diary, I think my candour is unique with the fact that I don’t romanticise life in France. In addition, I am not a student or someone who is retired or here temporarily on a long-stay visa. I also don’t live in Paris.

What was the biggest culture shock moving to France?
I think my first year or two here was when I experienced culture shock the most. Little annoyances would get under my skin like stores closing early or not being open on Sunday or just the way that French people cut in lines. There are so many little differences that took some getting used to and I’ve adapted for the most part. The annoyances are just a normal part of life now.

Beyond the annoyances, I think a big shock for me is feeling like an outsider – even years after moving. It’s something that I didn’t expect to feel so deeply. Although I speak French, I’m not French and being different isn’t always easy in a small town. It’s been difficult for me to make close friends and find like-minded people. But I try to keep things in perspective and look at all the positives life in France has to offer and do my own thing.

Diane

What’s the best thing about living in France?
That’s a big question. On the surface, I could tell you about the wonderful food culture; amazing wine, cheese, and bread count for a lot. Also, the fact that healthcare is a right and not something you lose if you’re laid off is a huge weight off my shoulders. Medical debt isn’t a problem in France and the peace of mind just knowing you’re covered is amazing.

But if I go deeper, I love living in a place that challenges me every day. Nothing is comfortable. From the language to the culture to the bureaucracy to even more mundane day-to-day struggles like when the pharmacy closes 10 minutes early just because they feel like it (when you really need a prescription), France pushes me to be better. Living abroad has pushed to be more patient and understanding and to prove to myself that I can succeed in a foreign land and go with the flow. The best parts are the lessons in self-discovery that I would never have learned staying at my job in New York City.

Maybe my favourite part of living in France is that I’m experiencing my husband’s culture first-hand and getting to know his home while having him by my side. Discovering new regions of France is something I really enjoy as well – especially Brittany which is a short drive from where we live.

Is there a blogging community in France, and is it French or American or something else entirely?
There aren’t many Americans (or English speakers) in my local area, so any blogging friends or communities I’m a part of have been online. Connecting with others has been a godsend and I’m so thankful for people I’ve met through my site.

How do you track your audience and write content with international appeal?
I use Google Analytics to track my stats and it’s been a great tool for figuring out who is out there and to see what content performs well. The majority of my audience is in the USA and I try to write about things I’ve experienced, so my content has a bit of an American slant. I am not sure I’ve ever consciously set out to write content with an international appeal. Sometimes the topics themselves will naturally attract an international audience. I think foreigners abroad – regardless of nationality – can relate to the topics I cover (like having an accent, or the dark side of expat life, or a shift in identity) even if I don’t set out to write for an international audience.

DianeWhat advice would you give someone thinking of moving to a new country?
Living abroad is a rewarding and a once-in-a-lifetime experience, so I encourage anyone considering a move to go for it but to do their research and figure out what they want most from their time abroad. Are they looking to move for a year and have an extended vacation or move more permanently, integrate, and work?

It’s important to ask ourselves the hard questions and examine our motivations for wanting to move abroad and then make sure those reasons are worth the potential negatives. Then spend some time beyond a week or two of vacation to get a real feel for the area you’re considering. Talk to everyone you can and browse forums and blogs to see what experiences people have had, good and bad. I can’t emphasize the planning and research stage enough. Then go for it!

How do you like to work with PRs and brands?
I’ve only started working with PRs and brands in the past year, so it’s new territory for me. I’ve had the most success reaching out to companies myself instead of going through influencer networks, which primarily serve bloggers in North America. I think for product-based campaigns, it’s sometimes hard for those of us who live abroad (even if we’re American with a majority American audience) to receive product through networks so I usually reach out to brands who might be a good fit for the Oui In France audience.

I love it when brands give creators the freedom to do what works best for their audience and recognise that there isn’t one specific way to collaborate. I’ve heard horror stories from other bloggers where brands micromanage the collab every step of the way, so it’s much better when brands trust creators enough to do things their own way and provide direction but don’t overstep. It’s also really important for brands to understand a content creator’s value and to pay us what we are worth.

What are the best campaigns you’ve collaborated on and why?
I loved working with Lazenne, a Europe-based wine luggage company, for a few reasons. First, they create amazing products that are a perfect fit for my audience, but beyond that, they were super laid back and let me do my own thing. There was no stress and the final post and video were a hit!

Do you think bloggers need their own professional association?
I don’t think they need it but it can certainly help. Many people blog as a career and any type of association to further community and professional development is a positive step.

What other blogs do you read?
There are so many bloggers out there creating amazing content, and I tend to gravitate toward bloggers who have a distinct voice where you get a sense of who the person is behind the blog.

Here’s a short list of bloggers I enjoy:

 

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Russia

Political Headlines – Extradition request, Labour plot, child abuse and Brexit warning

Today’s Political Headlines include the extradition request for Russian nerve agent suspects, the Labour plot in a Sussex B&B, tougher sentences for downloading child abuse images and the no deal Brexit warning from police chiefs. 

UK ready to submit extradition request for Russian nerve agent suspects
In an exclusiveThe Guardian asserts that the UK is about to submit an extradition request to Russia for two people suspected of carrying out the nerve agent attack in Salisbury. The paper claims that the move follows months of investigation by the police and the security investigations and that the Crown Prosecution Service has now completed its process and is ready to file its request, although a ‘scornful response’ is expected from Russia.

Labour moderates plot at luxury Sussex venue
The Daily Express reveals that a group of around 12 moderate Labour MPs have held at least two away days in a luxury Sussex B&B ‘to discuss how to take back control of the party’. One MP claimed that a plan discussed was to allow Corbyn to win the next election and for the moderates to then form their own party or a separate Labour party in Parliament. Chris Leslie claimed that the meetings were about policy and that Corbyn had not been discussed.

Tougher sentences for viewers of child abuse images
Robert Buckland, the Solicitor General, has told The Daily Telegraph that paedophiles who download child abuse images will face tougher sentences and should be dealt with as harshly as those who abuse children. The offence will be brought into the ‘unduly lenient sentence’ scheme, allowing members of the public to challenge sentences. Official figures show that less than one in four people convicted of the offence goes to jail.

Police chiefs issue no deal Brexit warning to Javid
The Guardian has seen a leaked letter from the Association of Police and Crime Commissioners to Home Secretary Sajid Javid, warning that a no deal Brexit would ‘pose significant risks to our local communities’ and cause ‘a significant loss of operational capacity’. The letter details 32 different measures which rely on EU membership.

May blamed for chaotic no deal preparations
The Daily Telegraph claims that Theresa May is being blamed for ‘chaotic’ preparations for a no deal Brexit. Officials are currently compiling seventy technical notices to explain what firms and self-employed workers need to do to prepare, but ministers have complained that they were not consulted before the papers were announced, while civil servants are having to create extra documents in order to meet May’s promise.

May holds talks with Sturgeon
The BBC says that Theresa May is to hold talks with Scottish First Minister Nicola Sturgeon today. May is in Scotland to launch the Edinburgh and South East Scotland city deal and will also visit the Edinburgh Festival. Ahead of the meeting, Sturgeon has called on May to set out her ‘plan B’ if European leaders reject her Brexit proposals.

Labour abandons action against Hodge
The Times reports that Margaret Hodge has accused the Labour Party of lying in its explanation for the abandonment of the disciplinary action against her. She rejected the suggestion that the investigation had been dropped because she had expressed regret to the party’s chief whip, Nick Brown. She admits telling Jeremy Corbyn that he was ‘perceived as being antisemitic’ but denies swearing at him.

Truss calls for planning restrictions to be lifted
The Daily Mail says that the Chief Secretary to the Treasury, Liz Truss, is facing a ‘furious backlash’ after she called for more houses to be built on greenfield sites and for planning rules to be liberalised, allowing houses to be extended upwards without planning permission. She claimed that if this did not happen, Corbyn would win the next election.

Don’t miss out on the political developments that matter to you. Find out more about Vuelio Political Services.  

Political Updates 6th August 2018

Image result for uk government logo  Government Departments

Chris Rampling has been appointed Her Majesty’s Ambassador to Lebanon at the Foreign & Commonwealth Office (more info).

Claire Evans has been appointed British High Commissioner to Belize at the Foreign & Commonwealth Office (more info).

Lord Blencathra has been appointed Deputy Chair of Natural England at the Department for Environment, Food and Rural Affairs (more info).

George Lyon and Paul Temple have been reappointed to The Agriculture And Horticulture Development Board at the Department for Environment, Food and Rural Affairs (more info).

Katrina Nevin-Ridley has been named as Director of External Relations, Communications and Public Engagement of UK Research and Innovation at the Department for Business, Energy and Industrial Strategy (more info)

house-of-commons-logo

 

 

House of Commons

Karin Smyth has been appointed as Shadow Minister for Northern Ireland. She remains as Shadow Deputy Leader of the House of Commons.

Luke Pollard has been appointed Shadow Minister for Flooding and Coastal Communities as maternity cover for Holly Lynch.

The House of Commons is in recess from 24 July to 4 September.

House of Lords

The House of Lords is in recess from 24 July to 4 September.

 Image result for northern ireland gov logoNorthern Ireland Government 

Miceal McCoy has been reappointed as Chair of the Board of National Museums NI at the Department for Communities. Michael Catto, Garth Earls, Hazel Francey, Leon Litvack, George McIlroy, Catherine Molloy and Margaret Ward have been reappointed as members (more info).

 

 

Adventure is good for you: blogging the world with The Family Adventure Project

The Family Adventure Project was recently named in the Top 10 UK Family Travel blogs. Written by husband and wife team Stuart and Kirstie, with additional contributions from their three children, the blog follows the ethos that adventure is good for you. We caught up with Kirstie to find out more about the trips the family takes, the perils of cycling along the Croatian coast and how The Family Adventure Project works with brands and PRs.

What makes your blog stand out?
The Family Adventure Project blog has always had a clear philosophy and reason for being – to encourage ourselves and others to get out and enjoy the outdoors together as a family. I hope this is communicated in everything we say and do. I am a professional journalist and travel writer, and Stuart is a photographer. The teens add their own talents including video skills, and we all aim to make the writing, photography and videography engaging.

What’s the family travel blogging community like?
It’s hugely supportive, and also very useful for planning a trip! Many of us have known each other since our children and our blogs were in the infant stages and constantly swap information about travelling, blogging and parenting. We have even stayed with family blogging friends in the States on our travels. I consider several UK family travel bloggers amongst my closest friends and even those I barely know feel like part of a close, empathetic and fun family.

It also helps that we have communities like BritMums and Tots 100 organising events and championing our work. Their conferences and award ceremonies have connected me with many like-minded people. And being part of a blogger collective means we can offer brands sustained campaigns and outstanding engagement.

Cycling

Where is the best place in the world for families?
We have been all over the word with our kids but there is still no place like home. The UK’s Lake District is pretty unbeatable in our eyes. Whether it’s canoeing to an island or camping on one of the high fells, the views are world class and it doesn’t break the bank even if you take the kids and the grandparents with you!

What’s the scariest experience you’ve had while travelling?
We have jumped into canyons, been shot out of water cannons and zipped across mountains but ironically, our scariest experience was cycling on a road. The Croatian coast in peak summer was no place for a family on bicycles; one of our kids came close to colliding with a bus while the other collapsed with heatstroke. On the same day!

Kirstie and Stuart

Where haven’t you been that you’d still like to visit?
I would like to travel to the far reaches of the USA like Alaska, where everything is bigger and wilder and lonelier. Stuart likes cold places and would like to see the frozen wilderness of Greenland.

What advice would you give families who are worried about travelling?
Take baby steps. Don’t try to do the whole world until you have comfortably done your own back yard. Get the children used to camping by having a go in the garden or your local fell. Take them on short journeys to see how they get on before flying to New Zealand. Like anything in life, adventuring is a skill, and it takes time to build up your confidence.

What one thing should PRS and brands know about you?
We think big, and deliver bold. We love to do ambitious journeys like our six-month cycle tour of South America, our IHG hotels tour of Japan, and our cycle tour from Amsterdam to Venice across the whole of Europe. We are about to conquer Europe again this summer, on an Interrail journey from home to Istanbul and Athens. 16 countries, 19 trains, five family members and five folding bikes. But then we enjoy the small stuff too; the glamping weekends or overnight camps.

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What’s the best campaign you’ve collaborated on?
Our #CastleHostels campaign has been shortlisted for the inaugural World Travel Market International Travel and Tourism awards in the ‘Best Influencer in the Industry’ category. Working with travel blogger Kash Bhattacharya and Jugendherberge German youth hostels’ association, we profiled how families can stay in some of the most historic and incredible buildings in Germany in locations ranging from rural villages to huge cities. We produced a series of free e-books and blog posts for two different sites as well as 22 videos, after a whirlwind summer family tour.

Do you think bloggers need their own industry association?
I am a firm believer in group influence and power. Stuart and I were founder members of the PTBA and I am a committed member of the British Guild of Travel Writers.

What other blogs do you read?
My favourite family travel bloggers are Mummy Travels, Globalmouse Travels, Mummy’s Little Monkey and Mums Do Travel. For good budget travel information, I read Budget Traveller and Nomadic Matt. There’s some great inspiration out there and a big wide world to explore.

The Family Adventure Project is listed in the Vuelio Influencer Database along with thousands of other blogs, vlogs, outlets and opportunities.

SEO Tips

3 top tips for creating SEO-friendly digital PR content from David Fraser, founder of Ready10

SEO (search engine optimisation) and its evolution over the past five years, in particular, has been a boon for the PR industry, says David Fraser, founder and managing director of Ready10, a digital-specialist consumer PR agency that works with Paddy Power and MoneySuperMarket, among others.

Fraser said: ‘I am from a consumer PR background and I believe very strongly that SEO is an absolute gift to the PR industry as it shows how effective our work can be. It is an evaluation gift. In some ways, I find it frustrating that not everyone feels that way, but, of course, it means I see great opportunity too.’

Here are Fraser’s top tips for creating SEO-friendly digital PR content:

1. Bring SEO into your thinking as early as possible
‘The best PR people are the best SEO people, but you need to bring SEO into your planning and preparation as early as possible. The best and most effective way to get to the top of the organic search on Google is with good, natural content that has an intrinsic reason to link and that also causes people to like and share.

‘The key is content and creativity – PR skills and thinking are a huge benefit in cracking both the ideas and the creativity. So the earlier the better when you bring SEO into your thinking; your campaign will be more impactful as a consequence. It can be retro-fitted but it’s harder to do, it’s not as good and it will cost more.’

2. Don’t reinvent the wheel – good PR is integrated and digital doesn’t change this
‘SEO and, indeed, digital should not change the way you work or think about integration. The model still works the same. The best work is always integrated and it’s better to have an all-agency solution if you can.

‘In fact, some of our clients are bringing SEO and PR specialists into teams to work together. It makes sense as you can get SEO in your thinking from the beginning. We see this in sectors, like insurance or gaming, where clients have an online transactional ‘reason for being’. In other words, their website is their lifeblood.

‘We recommend an integrated solution for PR and organic SEO. You don’t need to reinvent the wheel.’

3. Write for people not search engines
‘As far as it goes on the SEO side of the equation, a lot of results are still driven by text and so this features prominently in a lot of our output. But, things are changing very quickly and Google is looking to advance itself through video, voice and image-search and all sorts of content. PR – to succeed – needs to use its ability to connect with people on an emotional level and convey its core message through great creativity. That can involve anything from video to podcast content. Everything has a role in the mix.

‘We never write for search engines. We write everything for people. Good content has to be new or news and has to be something people like and share. If that happens, then search engines will recognise its quality.’

Liam Fox

Political Headlines – Fox’s no deal, Corbyn criticism, EU law and Windrush

Today’s Political Headlines include Downing Street denying Fox’s claim that a no deal Brexit is probable, criticism of Corbyn’s antisemitism apology, Ministers claiming a no deal Brexit would break EU law and accusations against Javid that he’s buying the silence of the Windrush generation.

Downing Street denies Fox’s claim that no deal Brexit is probable
The Guardian reports that Downing Street has insisted that Theresa May is still confident of agreeing a Brexit deal, despite International Trade Secretary Liam Fox suggesting that it was now probable that no deal would be reached. Whitehall sources claimed that Fox’s intervention was part of a strategy to talk up a no deal Brexit in the hope that EU leaders would take the Government’s Chequers proposals more seriously.

Corbyn’s antisemitism apology met with criticism
The Times says that a new apology by Jeremy Corbyn for the party’s treatment of antisemitism has been met with criticism. He has now pledged to include three of the four excluded examples of antisemitism from the International Holocaust Remembrance Alliance definition within Labour’s own definition, but the Board of Deputies of British Jews warned that it ‘won’t accept a watered-down definition designed to let antisemites off the hook.’

Ministers claim no deal Brexit would break EU law
The Daily Telegraph asserts that ministers have warned the EU that if it doesn’t compromise on Brexit, it is breaking its own laws. They claim that Article 8 of the Lisbon Treaty imposes a duty on the Eu to ‘develop a special relationship’ with its neighbours. ‘Senior Whitehall sources’ told the paper that if there was no deal, ‘we will make it clear whose fault it was’.

Labour accuses Javid of buying the silence of Windrush generation
According to The Guardian, Labour has accused Home Secretary Sajid Javid of attempting to ‘buy the silence’ of the Windrush generation by imposing non-disclosure agreements on those receiving fast-track compensation payments. Shadow Home Secretary Diane Abbott said Javid had ‘gone back on his word’, describing the agreements as ‘totally unacceptable’.

Women could be forced to give up work if EU care workers not prioritised after Brexit
The Daily Telegraph reports that a Department of Health and Social Care dossier warns that women will be forced to give up work to look after ageing parents and grandparents unless EU care workers are given priority after Brexit. In a worst case scenario within five years there would be a shortfall of 6,000 doctors, 12,000 nurses and 28,000 care staff.

Building on green belt will not solve housing crisis, CPRE claims
The Times carries details of a report by the Campaign to Protect Rural England, which claims that the number of homes being proposed by local authorities on the green belt has increased from 425,000 to 459,000 in the last year, but that just 22% of those already granted planning permission are affordable. According to the CPRE, this shows that building on the green belt will not address the ‘affordable housing crisis’.

Opt-out organ system to be in place by 2020
The Daily Mirror reveals that a new opt-out system for organ donation will be in place in England by 2020 if Parliament approves plans for ‘Max’s law’ in the autumn. According to health minister Jackie Doyle-Price the plans could save up to 700 lives a year.

Hammond warns of French-led attempts to drown City in red tape
The Financial Times claims that Chancellor Philip Hammond warned senior figures in the City of London that they ought to be preparing for the EU to bind the UK’s financial services industry in red tape after Brexit, led by the French, which could lead to a loss of access to European markets. Instead he suggested that firms should develop ‘alternative pathways for growth’.

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