puppies and kittens

Political Headlines – Gove bans puppy farming, Javid’s Windrush apology and criminals released

Today’s Political Headlines include Gove’s ban on puppy farming, Javid’s Windrush apology overshadowed, botched criminal reforms and the EU’s monitoring of the UK’s access to financial markets after Brexit. 

Gove bans puppy farming
The Daily Mirror is celebrating the victory of the Lucy’s Law campaign to end puppy farming, which it had supported. Environment, Food and Rural Affairs Secretary Michael Gove has announced that the Government is to ban the sale of puppies by pet shops, online dealers and third parties, claiming that too many pets ‘have been brought up in squalid circumstances, in circumstances of pain and suffering and misery which should never be inflicted on any living thing’.

Javid’s Windrush apology overshadowed by new removal and detention figures
The Guardian claims that an apology by Home Secretary Sajid Javid to 18 members of the Windrush generation who were ‘most likely’ treated ‘wrongly’ by the Home Office has been overshadowed by new figures that reveal that 164 Windrush people may have been wrongly detained or removed, although the precise details of these cases have not been determined.

Suspected serious criminals released without conditions after botched reforms
According to The Times, the use of police bail has fallen by 90% year-on-year, leading to high-risk suspects being ‘released under investigation’ without conditions. The paper attributes the changes to ‘poorly planned’ and ‘rushed’ Government reforms, described by an unnamed senior police officer as ‘a disaster’.

EU will strictly monitor UK’s access to financial markets after Brexit
The Financial Times reports that the EU official responsible for financial services, Valdis Dombrovskis has warned that the bloc will strictly monitor the UK’s right of access to its market after Brexit. He said that the EU was not offering the UK ‘super equivalence’ and that assessments would need to be conducted ‘sector by sector and legislation by legislation’. The Guardian adds that the UK’s no-deal impact paper for financial services is expected to be published in the first batch, due on Thursday, although this could change.

Corbyn accuses May of abandoning ‘moral duty to refugees’
The Guardian says that Theresa May has been criticised by Jeremy Corbyn for abandoning the UK’s ‘moral duty to refugees’, after the outsourcing firm Serco threatened to evict up to 330 refugees in Glasgow. He will meet some of the families affected by the firm’s action.

EU citizens will not be ‘turfed out’ in no-deal Brexit
The BBC reports that Brexit Secretary Dominic Raab has promised to ‘move swiftly’ to safeguard the status of EU citizens during a no-deal Brexit, saying that it was ‘inconceivable’ that they’d be ‘turfed out’. According to The Times, Business, Energy and Industrial Strategy Secretary Greg Clark has been holding urgent talks with Irish officials in an attempt to secure Northern Ireland’s electricity supply in the event of a no-deal Brexit, in order to avoid having to publish contingency plans involving the use of generators.

Low tax councils to be hit hardest by funding changes
The Financial Times carries details of new research by the Institute for Fiscal Studies which shows that a redistribution of central government funding for local authorities could force boroughs with low council tax rates to bear more of the cost of services, while benefiting councils with high tax rates.

Chris Williamson praises pro-Assad blogger
The Daily Mail says that the Corbyn-supporting Labour MP Chris Williamson has ‘sparked fury’ by praising Vanessa Beeley, a pro-Assad blogger, at the Beautiful Days festival this weekend. Around a year after the MP Jo Cox was murdered, Beeley described her as ‘a warmongering Blairite and White Helmet Al Qaeda advocate’.

Find out more about what Vuelio Political Services can do for you. 

Elder

How to manage public relations at a tech start-up

Elder is a tech start-up that aims to revolutionise the way people age through accessible live-in care. Rebecca Watkins is the PR manager at Elder. Previously a journalist in the US, Rebecca came to the UK four months ago and has hit the ground running. 

We spoke to Rebecca about how Elder can change the way we age, how she builds and measures brand awareness and her simple advice for other PRs.

Can you introduce us to Elder?
Elder was started two years ago by the founders of Mopp, a home cleaning service. Mopp was very successful and was eventually sold to an American company. While this sale was being negotiated, one of the co-founders was struggling to find his nan suitable care; she wanted to stay in her home rather than go into a care home. They could not find anyone to do live-in care, so they created Elder, a service that allows you to match live-in care by personalities and what health issues carers have worked with in the past, so there’s a perfect match between carer and the person receiving care.

It sounds like a dating app…
It’s funny you say that, I do actually compare it to a dating app, so that’s a very accurate description. If we use dating apps as an example, the way live-in care currently works with a lot of providers, it would be like a dating app where you have to date the person closest to you. With Elder, it doesn’t matter if you’re in Skye and your perfect carer is in Bournemouth, we’ll put you together.

It’s amazing hearing stories back from the carers, they become such a big part of the family and some of them become the best of friends too, because they’re properly matched to each other.

Elder care

How are you building brand awareness?
We’re using partnerships to raise awareness at lower levels, that’s with people like physios and lawyers who have direct contact with our potential clients. On the PR side, it’s about reaching out to journalists, so that key decision makers can learn who Elder is and what we do. We are trying to set up meetings with various MPs and hospital discharge teams. And we’re creating relationships with a lot of medical papers and universities, so people can learn about us that way. Who we are and what we’re trying to do is so important to show and that it’s not just all about money.

What is your day to day role?
The biggest part of my role is making sure people know who we are. We aim for media contacts at every level: local, national and international. My role is a lot of reaching out to journalists to build relationships, and also meeting charities to build awareness. Typically, charities don’t partner with businesses, but when I call charities, they’ll say they don’t partner with businesses, and I tell them what we’re doing and suddenly they’re really excited.

What’s the biggest challenge Elder is facing?
Positioning ourselves as the alternative to care homes and making people care about that. It’s about changing opinions, getting the idea across that we’re trying to be a force for good and we want to give control back to the person receiving care.

For example, we’re trying to tackle bed blocking. Right now, 20% of people who take up hospital beds have dementia – they could be at home, they just need care. That would free up 20% of beds for the NHS, as well as all the time, money and resources that goes along with hospital care. You end up in a horrible cycle – people stay in hospital and then get sick. Also, councils are being crippled by how many seniors they have to care for and they have nowhere to put them. We need those people to understand us, and help us make the changes the country actually needs.

We also want journalists to consider us as reputable source for comment. We deal with everything from dementia and diabetes to cancer – we care for so many different areas and we have opinions and ideas to improve all of those different sectors.

An issue getting media coverage is that I never realised quite how much what we read in newspapers and see on TV is paid for. So, trying to find opportunities that we can actually afford to do that is difficult – we’re a start-up so we can’t afford £12,000 for five minutes on a news show.

Bex

Have you ever used an agency?
Before my time, Elder did have an outside PR agency – but decided to bring it in house. It’s difficult for agencies to do PR, because they tend to have so many different accounts to work on, they can’t necessarily have one person dedicated and focused on one business and that’s what Elder needed.

How do you measure your work?
We’re still trying to work out how we measure brand awareness. At the moment we’re seeing that people are starting to recognise the name, and people get really excited about Elder. So, we can measure things like how many journals contact us, how many journalists and editors come back to us and ask for a pitch. In future we’d like to be able to ask customers, ‘How did you hear about us?’ so we can work out what’s working or not working. More than anything we want to make sure we’re getting to the people who need us.

What advice would you give other PRs?
Be nice – that’s the best advice I can give. So many people I’ve spoken to have said I’m really nice to talk to because I make the conversation upbeat. People don’t get enough nice, and they really engage with nice. Give people a second to tell their stories and you meet incredible people. Be nice and it can unlock so many doors.

 

Ready to take your PR and public affairs to the next level? Vuelio is here to help

The Press Release Bluleprint

4 Simple Steps for Writing a Killer Press Release

Despite the rise of digital and social media, the basic principles of a press release still hold true more than 100 years after the first PR communication was composed.

In our latest guide, The Press Release Blueprint, we outline the four essential steps that you should take every time your write a press release in order to gain coverage and get results.

Stephen Waddington, industry influencer, blogger and partner and chief engagement officer at Ketchum, believes there are good reasons why the press release has endured in a changing media communications landscape. He said: ‘The reason press releases continue to be used despite a multitude of alternative formats is that they are well understood by organisations. It’s a common format, created through a process of iteration and approval, for communication with external publics. Everyone knows how they work.’

As the first step in our guide is to get to the point, we’ll keep you no longer. Download the guide here, and start writing the best press releases of your career.

Foreign Secretary

Political Headlines – Hunt, NHS, Fox and Corbyn

Today’s Political Headlines include Jeremy Hunt’s call for the EU to copy US sanctions on Russia, NHS trusts warning against a no-deal Brexit, Liam Fox’s pledge to make the UK an exporting superpower and the Corbyn staffer writing the guide to rid Parliament of Israel-supporting MPs. 

Hunt calls for EU to copy US sanctions on Russia
The BBC says that Foreign Secretary Jeremy Hunt is to use a speech during his trip to the USA to call on the EU to impose further sanctions on Russia, emulating those introduced by the USA. He will warn that there must be a ‘serious price’ for violating international rules of conduct. During the trip, Hunt will meet the Secretary of State Mike Pompeo and address the UN Security Council on Islamic terrorism.

NHS trusts warn of no-deal Brexit impact
The Times has obtained a leaked warning by NHS Providers (the association of NHS trusts) to NHS England and NHS Improvement. In a letter, the body’s chief executive Chris Hopson warns of the impact of a no-deal Brexit on the pharmaceutical supply chain, public health, disease control and the workforce. He claims that both other bodies have not planned sufficiently for this scenario and that communication has been poor.

Fox pledges to make UK an ‘exporting superpower’
The BBC reports that International Trade Secretary Liam Fox will claim that the UK can be a ’21st century exporting superpower’ in a speech later today, promising to increase exports from 30% of the country’s GDP to 35%. He will say that the UK needs to ‘set its sights high’.

Corbyn staffer wrote guide to ridding Parliament of Israel-supporting MPs
The Sun reveals that Nicolette Petersen, who has worked for Jeremy Corbyn since 1994, wrote a guide advising people on how to rid Parliament of Israel supporters for the Palestinian Solidarity Campaign. She advised readers to look at the Jewish Chronicle and ‘look at websites that will show you who not to vote for’. Jewish Chronicle Editor Stephen Pollard told The Sun that ‘This isn’t about helping Palestinians. It’s about attacking Jews.’

Umunna to call for ‘national mission’ to combat youth violence
The Guardian says that Labour MP Chuka Umunna is to use a speech in Brixton this evening to call for a ‘paradigm shift’ in the understanding of youth violence, rejecting the ‘populism of left and right’ and calling for a ‘national mission’ to tackle the problem, arguing  that it was necessary to go further than Scotland, which treats it as a public health issue.

Hague warns against changing Tory leadership election rules
Writing in The Daily Telegraph, former Conservative leader Lord Hague warns that his party should not change its rules to give its membership a greater say in choosing the next leader, warning that this could lead to entryism and the party being ‘swamped by new recruits’. He pointed to the example of Labour’s changes to its election rules and warned that party activists are ‘not remotely representative of society at large or even of their voters’.

Over 60,000 left in lurch after mortgage benefit withdrawn
According to The Daily Mirror over 60,000 people have been ‘left in the lurch’ following the abolition of Support for Mortgage Interest. It was replaced by a loan, but over half of those affected turned down this down when they were offered it. Lib Dem MP Stephen Lloyd has written to Work and Pensions Secretary Esther McVey, asking her to conduct a study into the reasons people are rejecting the loan.

Treasury guidance too ‘negative’ about no-deal Brexit
The Daily Telegraph claims that Chancellor Philip Hammond was forced to amend the Treasury’s technical notices on a no-deal Brexit because they were too similar to ‘Project Fear’. Sources told the paper that the documents were too ‘upbeat’ about EU membership and too ‘negative’ about no-deal, but had now been made ‘more factual’.

Learn more about Vuelio Political Services

rEvolution, The Louis Vuitton America's Cup World Series Chicago

A revolution in sports marketing: rEvolution acquires Revolution

rEvolution, the US-based integrated global sports marketing agency, has acquired London-based Revolution Sports Marketing Group.

Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and its clients include SAS, Land Rover and the FEI World Equestrian Games™ Tryon 2018. The acquisition boosts rEvolution’s current roster of global clients, particularly those active in international sports, including Continental Tire, Polaris, Shell, Samsung and YouTube.

Revolution was co-founded in 2003 by Merrick Haydon, an established sports marketer who previously worked both in communications and sponsorship consulting across golf, athletics, tennis, equestrian, sailing, motorsport and rugby with a variety of global brands, including Barclays, BMW, UBS, Unilever and American Airlines.

John Rowady, president and founder of rEvolution, said: ‘Merrick and I both share the collective values about how to deliver world-class sports marketing services, while also advancing the expectations for what global sport can do for the growth of brands.

‘Having a true integrated sports marketing services platform on the ground in the UK is an essential step toward achieving our vision, and with this acquisition we are excited to create a new, legitimate pathway for international sports brands interested in deepening their connection with fans within North America (and vice versa).’

Haydon, who is joined by all of his existing staff as part of the acquisition, said: ‘It’s a tremendous opportunity for Revolution to join another independent agency that has the scale to broaden our role globally with existing clients. London is a major artery for sports business not only in Europe, but in the entire world. As part of the rEvolution team, we are excited to offer more expanded services for all of our client partners.’

The acquisition of Revolution creates a new London location, which is the ninth satellite office for rEvolution. Outside of rEvolution’s global headquarters in Chicago, rEvolution has offices across the US in Indianapolis, Atlanta, Charlotte, Connecticut, Denver, Southern California and Minneapolis.

Pembroke and Rye

Pembroke and Rye’s Charlie Hampton on how PRs can take advantage of silly season

Silly season is the period in August when Parliament is on Summer Recess, many people are on holiday and less serious stories fill up the news agenda. While some items may be frivolous, silly season provides a great opportunity for PRs to fill column inches and score some excellent coverage for their brands and clients.

Charlie Hampton, chief client officer at Pembroke and Rye, has over 20 years’ experience in communications and now oversees the agency’s account strategies – delivering programmes for companies ranging from Panasonic to Canadian Affair. We spoke to Charlie about his approach to silly season and what PRs should do to score a summer success.

What kind of stories do well during silly season?
The relative shortage of political and business news during silly season means that stories in these two areas tend to do well. Just look at huge number of column inches that Boris Johnson and Jeremy Corbyn have received in the past couple of weeks.

That said, the reduction in these types of story creates more space in the media overall, so many outlets have more capacity than usual for stories of any kind.

The drop in political and business news is partially rebalanced by stories such as celeb holiday news – which seems to be everywhere at this time of year! – so competition to place celeb-related stories during silly season remains as high as ever.

How does your pitching/media outreach change during silly season?
We don’t step back from pitching stories during silly season but do sometimes look to place stories that are less time-specific – especially business stories – as the media may have more space to consider them than at other times of the year.

Our media outreach changes a bit as many journalists are on holiday, and therefore working to longer lead times and deadlines, so we look to develop stories further in advance wherever possible.

What are the benefits of getting coverage when the news agenda is quieter?
In a nutshell, you have the potential to achieve wider and deeper coverage for stories than might be possible at other times of the year. A story that might result in a nib in October, could well be an article of several paras in August.

This enables comms professionals to create a bigger impact for their clients, driving greater recognition and engagement with their key stakeholder groups.

We saw this all too clearly in recent weeks when a story we’d developed on behalf of an aerospace client about a new location with the creation of new jobs was very widely covered in the industry, business and local media, and to a greater extent than would have happened after silly season.

 

Need to reach the media during silly season? Get Vuelio

Prisons

Political Headlines – HMP Birmingham, EU migrants, Corbyn’s takeaway and Syrian aid

Today’s Political Headlines include the Government taking control of HMP Birmingham, EU migrants to be offered the right to stay in the event of a no-deal Brexit, Corbyn’s takeaway with the Hamas leader, and ending aid to rebel-held areas of Syria. 

Government takes control of ‘violent’ Birmingham prison
The Times reports that the Government has taken control of HMP Birmingham from G4S. The move follows the Chief Inspector of Prisons Peter Clarke’s call for the Government to open an independent inquiry into ‘appalling violence and squalor’ at the prison. He also warned of drug use, bullying and loss of control by prison staff. This is only the second time that the Government has taken over a private prison.

EU migrants to be offered right to stay in no-deal Brexit
The Daily Telegraph has obtained details of the UK’s policy towards EU migrants in the event of a no-deal Brexit. According to leaked cabinet papers, the UK will try to take the ‘moral high ground’ by allowing them to continue to live in the UK, use the NHS and claim benefits. The plan is to be set out in one of the no-deal technical papers, the first of which will be published on Thursday.

Corbyn had takeaway dinner with Hamas chief
The Sun reveals that Jeremy Corbyn admitted in a column for the Morning Star in 2010 that he had held a ‘long meeting’ and a takeaway dinner with Khaled Mashal, the Hamas leader, who the paper claims is a ‘renowned Holocaust denier’. Polling conducted for the paper finds that 47% think Labour had a serious problem with anti-Semitism, with 27% thinking that Corbyn is an anti-Semite. The Times adds that Labour MP Chris Williamson has been reprimanded following a complaint that he had belittled anti-Semitism accusations.

Aid to rebel-held areas of Syria to end
The Times says that the UK is to halt its support to the opposition in Syria, admitting that the rebels have lost the conflict. The Foreign Office and the Department for International Development have decided that the aid programmes are unsustainable, with the last rebel-held area expected to be attacked by President Assad’s forces imminently.

Adonis warns Labour will be ‘finished’ if it backs Brexit in an election
The Guardian reports that Lord Adonis has claimed that the Labour Party would be ‘finished’ if it backs Brexit at the next election. New polling shows that the Conservatives would be 4% ahead of Labour in a snap election if Labour adopted an anti-Brexit position, but 9% ahead if Labour was pro-Brexit, with the Liberal Democrats just 2% behind Labour.

MPs call for increased staffing budget because of Brexit
In an exclusiveThe Daily Telegraph claims that MPs have been lobbying the Independent Parliamentary Standards Authority (Ipsa) for an increase in their staffing budget because Brexit is increasing their ‘workloads’. The former Chairman of the Committee on Standards in Public Life, Sir Alistair Graham, has warned that the system is ‘open to abuse’ and that Ipsa should be ‘very cautious about raising budget’.

Tory MPs express entryism fears
The Guardian reports that Conservative MPs including Anna Soubry, George Freeman, Nicky Morgan and Phillip Lee have expressed concerns about entryism in the party after Leave.EU urged its supporters to join so that they could vote for Boris Johnson or Jacob Rees-Mogg in the next party leadership election.

Wright considers addressing conference as a hologram
According to The Times, Digital, Culture, Media and Sport Secretary Jeremy Wright is considering addressing the Conservative Party conference as a hologram, under plans that he inherited from his predecessor Matt Hancock, designed to highlight the work being done by British businesses with the technology.

You need Vuelio Political Services – find out why. 

Five Things: influencer marketing, Google in China, Alex Jones, Scottish papers and Heat

While everyone in the office is trying the Dele Alli challenge (easy when you know how), here are the stories you probably missed, but shouldn’t have.

This week, Five Things includes the CMA influencer marketing investigation, Google staff protesting censorship plans, Alex Jones banned (again), Scottish papers to merge and 1,000 Heat magazines.

 

1. CMA launches influencer marketing investigation

CMA influencer marketingThe Competition and Markets Authority has launched an investigation into celebrities and social media stars who aren’t disclosing paid-for content. The CMA has identified the practice as a major issue and has written to a number of users to find out how they are working with PRs and brands.

We spoke to leading industry experts to gauge their reaction to the announcement, with the overwhelming response being in favour of anything that standardises practices across content creators and their collaborators.

 

2. Google staff protest China plans

CensorshipOver 1,000 Google employees have signed a letter to protest the company’s plans to a build a censored search engine for the Chinese market.

As reported by The Guardian, the letter calls for executives to review the company’s ethics and transparency – the latter point referencing the secrecy of the project codenamed Dragonfly. Google staff demand to know what they are building and why.

Google, which left China in 2010 due to censorship and ‘state-sponsored hacks’, has made only vague references to the project and claims it is ‘not close to launching a search app in China’.

 

3. Alex Jones banned from Twitter

Alex jonesObviously wanting its own headline in Five Things, Twitter waited a week to join every other major social network in banning right-wing conspiracy theorist, and Info Wars owner, Alex Jones. The platform appeared in last week’s edition defending its decision to leave Alex Jones’ account running as he hadn’t broken any rules.

Now the account has now been considered to have broken to rules against abusive behaviour but the punishment is small; Alex Jones has only been banned for one week and a majority of his tweets remain on the platform. The Independent suggested Twitter, which often faces criticism for its handling of abusive users, was responding in the most ‘minimal way it possibly could’.

 

4. Daily and Sunday paper to merge

HeraldsGlasgow’s Herald is merging its editorial team with the Sunday Herald, as the publisher seeks to save on costs. Plans being mooted include rebranding the Sunday Herald as the Herald on Sunday, and making the papers share the same editorial line and broadsheet format.

As The Guardian points out, The Sunday Herald was the only paper to back independence in the referendum, a move which saw the paper’s readership double in 2014. It has since declined, though, as many pro-independence campaigners accuse the paper of turning on the cause.

The news is just the latest blow to the print industry, which continues to suffer in the digital age.

 

5. 1,000 Heat magazines

100 issueHeat magazine is celebrating its 1,000th issue this week with a bumper edition, including a mini mag that features all the original content from its first issue in 1999. While the magazine boasted a massive print circulation of nearly 600,000 copies back in its 2006 heyday, now it has fallen to less than 120,000.

However, as the Press Gazette reports, thanks to its app, radio station, website and social platforms, the brand claims to reach 4.3m, keeping it relevant to a modern audience.

Marking the thousandth issue, a Heat spokesperson said: ‘Like the Queen and a cup of builder’s tea, Heat is a much-loved British institution – and one that has entertained millions of loyal readers over the years and is still going strong, outperforming our competitors on a weekly basis.’

 

Did we miss something? Let us know on Twitter.

Political Headlines – McCluskey, Hunt, prisons and vaping

Today’s Political Headlines include Len McCluskey’s input in the anti-Semitism row, Hunt says no-deal Brexit would be a mistake, £10m crackdown on drugs and phones in prisons and the vaping report. 

Len McCluskey accuses Jewish leaders of ‘truculent hostility’ towards Labour
The Guardian reports that Unite general secretary Len McCluskey has accused Jewish leaders of ‘truculent hostility’ towards Labour, but also called for the party to adopt the full International Holocaust Remembrance Alliance definition of antisemitism. Margaret Hodge has told Sky News that when she was investigated for confronting Corbyn over antisemitism, it made her think about ‘what it felt like to be a Jew in Germany in the 30s’.

Hunt says no-deal Brexit ‘would be a mistake we would regret for generations’
The BBC says that Foreign Secretary Jeremy Hunt, who has just completed a tour of northern Europe has warned that a no-deal Brexit ‘would be a mistake we would regret for generations’ and refused to rule out accepting EU environmental and social legislation. The Times reports that Business, Energy and Industrial Strategy Secretary Greg Clark warned in a meeting with Austrian and Finnish counterparts that if the European Commission rejected the UK’s proposals it would cause ‘lasting economic harm’ to millions across the continent. The Sun adds that the UK will publish its first batch of technical notices for a no-deal Brexit next week, covering topics including farming, fishing, customs and cigarette packets.

£10m crackdown on drugs and phones in prisons
The BBC reports that the Ministry of Justice is to invest £10m to counter the proliferation of drugs and mobile phones at ten of England’s most ‘challenging’ prisons. The policy will see the introduction of new body scanners and sniffer dogs, prison governors sent to military-style colleges and repairs and improvements to windows and perimeter walls.

Committee’s vaping report causes ‘outcry’ from scientists
The Daily Mail claims that a new report by the Commons Science and Technology Committee on vaping has caused ‘outcry’, with leading scientists describing it as ‘one-sided’. The report recommends reconsidering bans on vaping in public places, making it easier to obtain vaping devices on prescription and relaxing advertising restrictions.

Lord Sheikh claims calls for his expulsion from Tories are ‘politically motivated’
The Times reports that Lord Sheikh has claimed that Zac Goldsmith and Robert Halfon’s calls for him to be expelled from the Conservatives for attending the same event in Tunisia as Jeremy Corbyn are a ‘politically motivated’ attack. He denies meeting Hamas and says that he did not participate in the wreath-laying ceremony.

BMA warns of ‘potentially catastrophic consequences’ of no-deal Brexit
The Financial Times says that the British Medical Association has ‘stepped up’ its warnings about a no-deal Brexit, claiming that it poses ‘potentially catastrophic consequences for patients, the health workforce, services and the nation’s health’. A briefing paper suggests that care for those suffering from rare diseases and cancer would be disrupted, while the country’s response to pandemics would also be put at risk.

Ministers considering ‘inheritance insurance’ plan to fund social care
In an exclusive, The Sun reveals health ministers are considering proposals for ‘inheritance insurance’, under which elderly people would take money out of their pension on a tax-free basis and buy insurance to pay for their care. The insurer would guarantee to protect their home, allowing it to be passed onto their children.

New apprenticeships fall by 31% as business groups call for reforms
The Financial Times reports that new figures show that there has been a 31% drop in the people starting apprenticeships. Business groups have warned that the Government is in danger of missing its target of 3m apprenticeships by 2020 and called for it to take action.

Find out more about Vuelio Political Services

CMA investigation

CMA investigates influencer marketing

The Competition and Markets Authority (CMA) has launched an investigation into celebrities and social media stars who are not disclosing paid-for posts. If the CMA determines that influencer marketing is regularly breaking consumer law, it can take enforcement action and tighten up the rules.

The use of influencer marketing is on the rise; according to last year’s CIPR State of the Profession research, more than half (52%) of public relations professionals now spend most or some of their time working on influencer relations.

Ethics is a huge area of concern in influencer marketing, whether it’s not disclosing paid-for posts or buying fake followers to swell numbers – as Scott Guthrie, freelance influencer marketing consultant, discusses here.

As the CMA explains: ‘Online endorsements from celebrities and influencers can help brands reach target audiences and boost sales. Where influencers are paid or rewarded to promote, review or talk about a product in their social media feeds, consumer protection law requires that this must be made clear.

‘If they do not label their posts properly, fans or followers may be led to believe that an endorsement represents the star’s own view, rather than a paid-for promotion.’

As part of its investigation, the CMA has written to celebrities and social media influencers to gather more information about their posts and the nature of their agreements with brands and PRs. It has also welcomed contributions from the public, especially anyone who has made a commercial decision based on a social media post – you can contribute to the investigation here.

Industry reaction
The CIPR has welcomed the announcement. Alastair McCapra, CIPR chief executive, said: ‘Influencers’ endorsements must always be clearly labelled. The public have a right to distinguish between authentic and paid-for endorsements. PR professionals need to be aware that working with influencers who fail to declare a paid-for endorsement is a breach of our Code of Conduct.

‘PR practitioners have a responsibility to their clients, the profession and the public to place ethics at the heart of all they do. I’d urge anyone unsure of the rules to contact the CIPR or the CMA for guidance.’

In the recent Vuelio Webinar: ‘How to improve your influencer relations’, Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club discussed this very topic, explaining why everyone needed to be using the ASA guidelines and disclosing paid-for collaborations.

Commenting on the CMA announcement, Anne-Marie said: ‘As PR professionals, it’s our job to protect the reputations of the brands we work with. At Filament PR, we’re leading the way when it comes to guiding our clients through the minefield that is influencer marketing, showing them what best practice looks like and teaching them how to successfully implement campaigns that work, while still adhering to the ASA guidelines and CAP Code.

‘A huge part of building brand trust is about integrity and transparency when engaging with a brand’s audience through all communication touch points. We welcome the CMA investigation if its outcomes will be clear-to-follow guidelines that can be implemented by PRs and the influencers they engage with, allowing brands to build their reputation online without misleading its audience. Ultimately, this is in everyone’s best interests – comms professionals, brands, bloggers and other influencers too.’

Debbie said: ‘Working as both a PR and a blogger I am very aware of the importance of being both professional and ethical. Influencer marketing and PR is a hugely exciting discipline and brings many benefits to brands, organisations, bloggers and, most importantly, the consumer.

‘However, this developing industry does need to continually look at its practices and evaluate how they impact on its reputation and further success. I very much welcome any developments that make honest disclosure a simple process that is both clear and transparent, building strong relationships between all parties involved based on trust.’

The need for an association?
The investigation raises further questions over the needs for standards across the entire blogging industry, which would be much easier to implement through a centralised association. Parenting bloggers John Adams, of Dad Blog UK, and Tim Liew, of Slouching Towards Thatcham, have both written guest posts for Vuelio advocating the need for a bloggers association.

In John’s post, he specifically suggested an association could produce a code of conduct, which members would have to follow, that would include elements such as disclosing paid-for content.  Commenting on the CMA investigation, John said: ‘So long as the aim is to create a level playing field between print and online media, this investigation is to be welcomed and I would be delighted to contribute to it.

‘This is an area creating intense debate and interest among the general public. There’s a clear need for bloggers and content creators to be open and transparent. At present this doesn’t always happen, and it leads to a lack of trust. I hope this investigation will result in the production of clear rules or guidelines that anyone using social media on a commercial basis can and will adhere to.’

Tim, who wrote in his post that, ‘The individual interests of bloggers, brands and agencies alike would benefit from a body whose role it is to look after our collective interests, raise professional standards and support new entrants’, also welcomes the investigation.

He said: ‘I’d welcome any investigation that leads to pragmatic standards that are easy to understand for influencers, brands and consumers alike. As influencers, our relationships with our followers are built on authenticity and transparency.  Anything that helps to build trust can only be a positive.’

Vuelio supports the need for an industry association and a code of conduct that makes collaborations between brands and influencers more transparent, ethical and ultimately successful for all interested parties. Let us know your thoughts in the comments below or on Twitter @Vuelio.

Nursing Times

Interview with the new Nursing Times editor, Steve Ford

Steve Ford was recently appointed editor at Nursing Times. Having previously worked as the news editor at the publication, Steve speaks to us about stepping into the editor’s shoes, the future of Nursing Times, traditional and social media trends, and going to the same primary school as Russell Brand! 

How are you settling into your role as editor at Nursing Times? What is a typical working day like for you?
It’s been great so far. It’s a brand I know well and am passionate about, having previously been news editor for quite a few years. Being in the editor’s chair brings new challenges but also lots of opportunities. We’ve got a lot done in terms of improvements, especially to the website, over the last couple of months. But it’s an ongoing journey.

My typical day involves many meetings – both internal and external – lots of problem solving and communication, some editing and possibly writing the odd leading article.

What are some of the best things about your job? What are some of the more challenging aspects?
Being the editor of a publication with such a rich history and feeling like my team and I are supporting a profession that really matters is a rare opportunity in publishing. It’s also exciting being the editor of brand that is doing well – touch wood – but that also has so much potential.

Rarely having enough time to do as much as I want to do in a day or week is a challenge.

What role does social media have to play in your work? How do you engage your audience?
It is a vital and increasingly important tool for telling people about our content and engaging with our audience. I, alongside the Nursing Times brand, mainly use three platforms – Twitter, Facebook and Instagram. I mainly use my personal Twitter account for work, but we have corporate accounts across all three as well.

What can we expect from Nursing Times over the next 12 months or so?
Our usual great quality clinical, news and opinion content – but with a slightly sharper, more campaigning edge and backed with more strategic use of social media. You should also notice increased integration between the different types of content that we produce, so that it complements each other. In addition, we might dip our toe into trying to develop some audio-visual packages.

Are there any trends you are noticing/can predict?
A tough question. We’ve been on a journey over the last decade from being entirely print focused to becoming very digitally focused, but now find ourselves using the two very much to complement each other. Whether this continues will depend on what our readers tell us they want, as with all things.

Generally, we are seeing social media become the new place where news breaks and engagement takes place – how traditional media adapts to this will be both interesting and key to its survival. Social media moguls could become the new media moguls full stop. It remains to be seen whether the tabloids will survive the transition.

What advice would you give to PR professionals who want to work with you?
Write me an email clearly setting out why you think your press release or other pitch is important to my readers. If I don’t get back to you after you’ve sent a follow-up reminder email, then take it as likely that it’s not the right fit for Nursing Times. Call me if you know me. If it’s a clinical news release, where possible include a quote from a specialist nurse as well as all the usual doctors.

What type of press material are you interested in receiving?
Anything of interest to nurses and the nursing profession really. That can be about a range of subjects – policy and guidance on workforce, education and regulation, or best practice, clinical research and local innovation. We are interested in writing and commissioning news, opinion pieces and clinical articles; but not really features or case studies.

[testimonial_view id=”21″]

SIS

Political Headlines – Spying on the EU, anti-Semitism, Corbyn and Grayling

Today’s Political Headlines include EU fears that the UK is spying on them, Labour’s anti-Semitism compromise, Corbyn pictured with an alleged terrorist and hauliers criticism of Grayling. 

EU negotiators fear UK is spying on them
The Daily Telegraph alleges that the EU’s Brexit negotiators are worried that they are being bugged by the UK’s secret service. Concerns arose after sensitive documents were obtained by the UK just hours after they were presented at a meeting of EU civil servants. The paper adds that the documents, which set out the EU’s opposition to the UK’s plan to remain in the single market for goods, were scheduled to be published on the day of the Chequers summit but this was cancelled following representations ‘at the highest level’. Speaking to The Guardian, ‘diplomatic sources’ have rejected the suggestion that the UK might be able to negotiate directly with the other 27 EU countries at a summit in Salzburg next month.

Labour plans anti-Semitism compromise
According to The Guardian, the Labour Party is preparing to back down and incorporate the full International Holocaust Remembrance Alliance definition of anti-Semitism into its rules as long as it can incorporate protections which allow legitimate criticism of Israel. The party hopes that the changes will have been made by its conference next month.

Corbyn pictured with terrorist on Tunisian visit
The Times claims that one of Jeremy Corbyn’s fellow attendees on a controversial trip to a Tunisian cemetery in 2014 was Maher al-Taher, leader of the Popular Front for the Liberation of Palestine, which was already proscribed by the EU and which claimed responsibility the month after for an axe attack that killed four rabbis at a synagogue in Jerusalem.

Hauliers criticise Grayling following Brexit meeting
Leaders in the road haulage industry have spoken to The Daily Telegraph following a meeting with Transport Secretary Chris Grayling, accusing him of ‘knowing nothing’ about the sector. They warned that his department had not put in place credible contingency plans for a no deal Brexit and that he seemed unaware that in that scenario they would be left unable to carry goods within the EU as their licences and qualifications would not be recognised.

Johnson plans comeback speech at conference fringe event
The Sun reveals that Boris Johnson is planning to make a comeback speech during a fringe event at the Conservative Party conference and is in talks to participate in at least one other event. The paper claims that Johnson will use the opportunity ‘to spearhead a pro-Brexit push’.

Johnson’s Afghan trip cost £20,000
The Guardian reports that Boris Johnson’s visit to Afghanistan on the day of the vote on the third runway at Heathrow cost taxpayers £20,000. Shadow Chancellor John McDonnell said that Johnson had ‘scuttled out of the country at the taxpayer’s expense rather than honouring his promise to his constituents’ to vote against the plan.

Javid criticised May’s decision to block police pay rise
The Daily Telegraph claims that Home Secretary Sajid Javid wrote to the Prime Minister after she rejected a recommended 3% pay increase for all police, warning her that she had made the ‘wrong decision’ and that officers would only see their pay increase by 1%. The Police Federation has accused May of ‘stabbing them in the back’.

Three year tenancies to be made mandatory
In an exclusive, The Sun says that Housing, Communities and Local Government Secretary James Brokenshire is backing plans to make three-year tenancies mandatory, despite opposition from landlords. The news, expected to be announced next week, has been welcomed by housing charity Shelter.

The name’s Political Services, Vuelio Political Services. Licence to cover various political issues affecting you. 

terror attack

Political Headlines – Parliament terror attack, Grayling, Corbyn and Brown

Today’s Political Headlines include Ministers considering the closure of the road outside Parliament, Grayling criticised by the RMT, Labour dismissing Corbyn cemetery claims and Brown to attack child poverty. 

Ministers consider closing road following attack on Parliament
The BBC reports that police are searching three addresses in the Midlands and a man has been arrested on suspicion of terrorism after a car hit pedestrians and cyclists outside Parliament before colliding with a barrier yesterday. The Daily Telegraph says ministers are now in talks about closing the road outside Parliament in order to prevent future attacks and have committed £5m to fund a feasibility study.

Rail union accuses Grayling of imposing ‘pay cap’
The BBC reports that the RMT has accused Transport Secretary Chris Grayling of trying to impose a ‘pay cap’ on its members by basing future rail fare and wage increases on the lower Consumer Prices Index measure on inflation, rather than the higher Retail Prices Index.

Labour dismisses cemetery visit claims as ‘false and misleading’
The Guardian says that the Labour Party has dismissed what is calls ‘false and misleading’ claims about Jeremy Corbyn’s visit to a Palestinian cemetery in Tunis, insisting that he was actually attending a memorial for victims of an Israeli air strike on the PLO headquarters in 1985, not commemorating Salah Khalaf, the mastermind of the 1972 Munich terror attack. The Times adds that Corbyn is facing an inquiry into claims that he failed to declare who paid for the visit and The Daily Telegraph reports that he has been condemned for making a Muslim Brotherhood salute during a visit to Finsbury Park mosque.

Brown to attack child poverty
The Guardian reports that Gordon Brown is to make a ‘scathing attack’ on the failure to address quickly rising child poverty levels today. He will use an event at the Edinburgh International Book Festival to claim that it is a national disgrace that the number of children below the poverty line is due to increase to over five million by the early 2020s.

May promises ‘new generation of council homes’ amid scepticism from sector
The Financial Times says that Theresa May used the launch of yesterday’s green paper on social housing to promise ‘a new generation of council homes to help fix our broken housing market’. However, the paper reports that councils and housing associations are sceptical that the proposed measures go far enough and criticised the absence of new funding.

Report calls on UK to strengthen Arctic military presence
The Daily Mirror has details of a new report by the Commons Defence Committee which warns that the UK needs to expands its Arctic military presence in order to combat Russian expansion. As the Arctic ice sheet retreats, oil and minerals are being exposed and the report claims that the UK is behind in the race to exploit these.

Hunt starts second tour of European capitals
The Financial Times reports that Foreign Secretary Jeremy Hunt has embarked upon a second tour of European capitals, visiting Finland, Latvia, Denmark and the Netherlands in an attempt to gain support for the UK’s Brexit proposals. The paper says that this underlines ‘the new activism of the Foreign Office on Brexit since the resignation of Boris Johnson’.

Chief executives’ pay grew by nine times that of the average worker
The Times carries figures from the Chartered Institute of Personnel and Development and the High Pay Centre which show that the pay of FTSE100 chief executives increased by 23% in the last year, while that of the average worker grew by just 2.5%. Rachel Reeves, who chairs the Commons Business, Energy and Industrial Strategy Committee, said that this was a sign that ‘something is going very wrong’.

Find out why you need Vuelio Political Services.

That squat bot

That Squat Bot – a brand new entry in the Top 10 Fitness Ranking

Sarah Harradine writes That Squat Bot, which recently joined the Top 10 UK Fitness and Exercise Blogs. Covering workouts, strength training and Crossfit, That Squat Bot is the one-stop-shop for all things fitness no matter what your level. We caught up with Sarah to find out what exercises newbies should learn first, why regular exercise is more important than heavy exercise and why working in-depth with brands is the way forward.

What keeps you interested in blogging?
It gives me a real opportunity to learn and try new things, as whenever I want to write about something I like to research as much as possible, so my content can be used by beginners and more experienced people alike. In a weird way I miss researching essays for uni, and blogging helps me scratch that itch.

At what age do you think you’re fittest?
It depends – the age where you can balance out sleep, stress, strength training, eating enough and moving enough. For some of us this could be 21, for others it could be 61. So far in my life I was ‘traditionally’ fittest at around 28, but I was also stressed and eating too little! I hope my fittest years are yet to come.

How easy is it for someone to incorporate fitness into your daily routine?
It should be achievable for most of us to add in a 30-minute brisk walk or low-impact home workout into each day. Doing something consistently is more important than going all-out once a week or less.

What exercises would you suggest someone starts with if they’re just starting out?
I would always suggest you learn to squat, hinge, push and pull. Once you’ve got the movement patterns nailed, add some weight.

What’s your favourite healthy snack?
Mangoes, pomegranates and watermelon, or anything with peanut butter!

What one thing should PRs and brands know about you?
I also work in health and fitness marketing, so I like to ensure the campaigns I work on are fair for all parties involved. I also like a list of deliverables to follow when creating content for a brand – it prevents ambiguity around what the brand really wants.

What are the best collaborations you’ve worked on?
I have a collaboration coming out soon with a big running brand that I’m really proud of, not least because we spent over eight hours filming it in a very sweaty room on the hottest day of the year so far! I also absolutely loved walking the Camino de Santiago with G Adventures last year.

Do you think your relationship with PRs and brands is changing over time?
I find that I’m working more deeply with fewer PRs – I love doing as much as I can when I have a great relationship with an agency or individual at the agency.

Reach-the-right-influencers-with-the-Vuelio-media-database

Do you think bloggers need their own industry association?
I think that we’re certainly on the cusp of needing some set guidelines for the industry. Many new bloggers are taken advantage of by companies, and some bloggers use underhand tactics to try and get ahead.

What other blogs do you read?
I love Carly Rowena, Imperfect Matter, Keep It SimpElle and Break The Loop!

Sarah and That Squat Blog is listed in the Vuelio Influencer Database along with thousands of other blogs, vlogs, outlets and opportunities.

Daily Mail

Dacre out, Greig in

Paul Dacre has reportedly edited his last edition of the Daily Mail, months before his supposed November departure date. The Press Gazette also reports that Geordie Greig will take over earlier than planned in the role, becoming editor on 1 September.

Press Gazette questions whether Dacre will be given the official Fleet Street banging out, as some mail staff are calling his low-key departure a ‘soft exit’.

The change of editors has created a big question mark over the future editorial direction of the Daily Mail – the paper is one of the most vehemently pro-Brexit nationals, which is completely at odds with Greig’s remain stance.

Greig, who has already left his role of editor at the Mail on Sunday, received a custom front page from colleagues, which carried the headline: ‘You lot Remoan here. I’m heading for the Grexit!’, as well as the strapline: ‘Remainer-in-chief Geodie Greig’s farewell to his troops as he rides to the dark side.’

The Guardian reports that Grieg will ‘only gradually tone down the strident pro-Brexit agenda espoused by his predecessor’. Grieg apparently fears alienating readers, who have, for some 26 years, hungrily consumed Dacre’s idiosyncratic editorial line. There’s also concern about the wider political situation, which remains uncertain, and Greig will be wary of heavily supporting a political position when it could all change overnight.

The Guardian also reports that during Greig’s leaving drinks, he praised his Mail on Sunday colleagues’ efforts as ‘tireless and fearless’, ‘imaginative and persevering’ and ‘collegic’. The Guardian suggests the last point is an emphasis on teamwork that has never been associated with Dacre and his hierarchical management style.

To help support his slow and steady editorial transition, Greig has brought a number of staff from the Mail on Sunday with him: Gerard Greaves and Tobyn Andreae as his new deputies; Ruth Sunderland as financial editor; and Simon Walters – the Mail on Sunday’s political editor – as his assistant editor. Walters is considered to be closely attuned to Greig’s thinking and will be used to assert the new editorial line.

Whatever Greig does to the paper, he’s likely to have Dacre breathing down his neck now that the latter has ascended to become chairman and editor in chief of publisher DMG Media. Though Dacre won’t be directly involved in day-to-day decisions (especially now he has sold his remaining shares in the company), if readership figures start to slip, Dacre will be in a strong position to oppose Grieg’s changes.

Benjamin Netanyahu

Political Headlines – Netanyahu criticises Corbyn, Rees-Mogg plans Brexit and the social housing green paper

Today’s Political Headlines include Netanyahu’s criticism of Corbyn, Rees-Mogg’s Brexit blueprint, the social housing green paper and the Muslim Council’s calls for an inquiry into Tory Islamophobia. 

Corbyn condemned by Netanyahu over visit to terrorists’ graves
The Daily Mail says that Jeremy Corbyn has been attacked by Israeli Prime Minister Benjamin Netanyahu for visiting the graves of terrorists linked to the Munich massacre, claiming that he deserved ‘unequivocal condemnation’. In a television interview, Corbyn appeared to admit that he was there but did ‘not think’ that he was involved, despite photos being published by the Mail.

Rees-Mogg draws up ‘positive’ Brexit blueprint
The Times claims that Tory Brexiteers, led by European Research Group chair Jacob Rees-Mogg and former Brexit minister Steve Baker, are drawing up an alternative ‘positive’ policy paper for a hard Brexit. The paper, expected to be backed by 60-80 MPs and to be released next month, will call for the UK to trade on WTO terms and reach a Canadian-style free trade agreement with the EU, only if it backs down on the Irish border.

Social housing green paper release
The BBC reports that the Government is releasing its social housing green paper today. Plans being announced would give tenants greater support to hold landlords to account and to buy 1% of their home a year. A separate consultation has been launched into how councils spend money from right to buy, making it easier for them to build more homes.

Muslim Council calls for inquiry into Tory Islamophobia
The Guardian says that the Muslim Council of Britain has called on Theresa May to set up an independent inquiry into Islamophobia within the Conservative Party. It claims that the defence of Boris Johnson’s remarks on burqas by colleagues shows the ‘the underbelly of Islamophobia’ in the party.

Over-40s should find social care through higher National Insurance, Green says
In an interview with the Evening Standard, Damian Green has backed the idea of making over-40s pay for social care by increasing National Insurance, in addition to using a ‘small proportion’ of over-65s’ housing costs. He also claimed that it was unsustainable both economically and personally for people to spend a third of their life in retirement.

Onasanya pleads not guilty
The Guardian reports that Labour whip Fiona Onasanya is to stand trial in November on charges of perverting the course of justice. She is accused of blaming another person for a speeding offence. Appearing at the Old Bailey yesterday, she pled not guilty to the charge.

No new cash for rough sleeping strategy
The Times reports that Housing, Communities and Local Government Secretary James Brokenshire has admitted that there is no new money for the Government’s rough sleeping strategy, announced yesterday. Half of the £100m budget had already been allocated, while £50m has been reprioritised from existing budgets.

Truss backs proposal to let public sue Government for overspending
According to The Times, the Chief Secretary to the Treasury Liz Truss has backed an idea put forward by Conservative MP John Penrose, which would allow members of the public to sue the Government for overspending. The Government would only be allowed to borrow for infrastructure and not for day-to-day spending.

With both parties in crisis, are you sure you’re not missing the news that matters to you? Find out how Vuelio Political Services can help.

Canvas Webinar

Stop wasting time on presentation slides

Are presentation slides ruining all your hard work? 

You’re standing in a hot boardroom with grim faces blankly staring at the screen behind you. *Click*. You move the presentation on to slide 6 of 27 and say: ‘And as you’ll see on this next slide…’ but get no further because Geoff falls asleep and starts snoring.

Sound familiar?

Clicking through slide after slide of endless presentations has become an ineffective means to engage your stakeholders and doesn’t do anything to make you look as good as you really are. Slides aren’t just boring to make, they’re boring to consume.

At Vuelio, we got bored of slides too, which is why we created Vuelio Canvas. Whether you’re putting together pitches, research, press books, reports, case studies, media coverage, video clips, news rooms or analytics, Vuelio Canvas is for you.

In our next webinar, How to turn your reports into a masterpiece with Vuelio Canvas, we’ll explore how Canvas can save you time AND turn your content into a masterpiece. The webinar is taking place at 11am on Wednesday, 22 August, and you can sign up here.

Canvas is easy to use, in fact, Canvas is so easy to use, you already know how. Not only is creating a Canvas simple, it’s very quick and once you’re done, you can share it with anyone with just one link. Just like this: http://bit.ly/2w623bR – a Canvas we created to show some of the different products and services Vuelio offers.

Or hyperlink an image, like this:

Identify Understand Engage canvas

Sign up to this webinar to learn:

  • How you can use anything from a graph to a tweet to prove your worth
  • Why you already know how to use Vuelio Canvas
  • How quick and easy it is to turn a report into an interactive presentation

And find out more about Canvas, including how to create your own, here

Influencer Marketing

5 Influencer Marketing lessons from Scott Guthrie

Influencer Marketing is now a vital part of any comms strategy but getting it wrong can be damaging for both your finances and your reputation. Scott Guthrie works with brands, agencies and platforms to generate meaningful results from influencer marketing and recently spoke to us about fake follower fraud.

Scott researched fake followers and discovered that not only could influencer fraud be a criminal offence, but few companies seem prepared to deal with it in an effective way.

So, how do you get it right? Here are 5 influencer marketing lessons from Scott:

1. Don’t just focus on audience size
Sure, size matters, but is it the most useful way of finding the best influencers for your campaign? Scott says: ‘The relevance of an influencer’s following to your brand and key messages is more important.’

Scott discusses the need to comprehensively vet your influencers, judging things like tone of voice and their alignment with your brand values – as well as using all the other measurable metrics that may be helpful. If you use the Vuelio Influencer Database, you can use the Influencer Score that draws on over 40 data points to create a more comprehensive view of genuine influence, saving you a lot of leg work.

 

2. Use micro influencers
This follows on from audience size – just because someone is Insta famous, doesn’t mean their engagement rate is any good. Scott says: ‘Brands looking to encourage high engagement rates for their influencer work should focus on a micro influencer strategy.’

Not only are they more likely to have a more engaged audience, they’re also likely to be cheaper so your budget can go further and take in more influencers. A word of warning though, proper vetting takes time so don’t forget this in your planning stage.

 

3. Sponsored content needs to be high quality and infrequent
Many influencers on Instagram have found the official #ad or #spon hashtags, which identify paid-for content, have less traction and reach – possibly falling foul of the network’s shadow ban. Scott says: ‘The drop-in engagement rates is because the paid-for content posted fails to meet certain criteria’. The criteria are that adverts are clearly labelled (so the audience isn’t hoodwinked); the content is good quality; and there’s a ratio of at least 3:1 in favour of organic over paid-for content on the influencer’s feed.

It’s worth considering all three of these points when looking at a potential collaborator’s previous posts.

 

4. Pictures should be realistic and representative
Filters, editing and post-production look out! Scott says: ‘Image manipulation will be scrutinised more closely. Using post-production techniques that exaggerate the effects of an advertised product could mislead.’

Make sure your pictures are accurate because existing advertising rules from the regulators applies to content whether it’s on TV, in print or online. And if you’ve paid for the content, you could be responsible for its accuracy.

 

5. Prepare now, because it’s coming anyway
The influencer marketing industry is already rife with unethical behaviour, but this cannot last. Scott says: ‘A commercial imperative for tangible results from brands alongside influencers’ audiences heightened demand for high-quality content will force a maturation of the influencer marketing industry.’

He believes the future will only have space for social media influencers that produce thoughtful, creative content and the rest will fall by the wayside. Working ethically isn’t something you should see as a chore, but a means to build your influencer marketing strategy so it lasts long into the future.

 

Need help with influencers? You need the Vuelio influencer Database.

Corbyn

Political Headlines – Calls for Corbyn to apologise and Boris to be investigated

Today’s Political Headlines include the widows of the Munich massacre victims calling for Corbyn to apologise, the Muslim Council calling for an investigation into Boris, May’s fanciful customs plan and the Government’s £100m pledge to end rough sleeping. 

Widows of Munich massacre victims call for Corbyn to apologise
The Daily Mail reports that widows of the victims of the Munich massacre have called for an apology from Jeremy Corbyn after details of a trip he made to the Tunisian cemetery where members of terrorist group Black September are buried were revealed in Saturday’s Mail. Labour claimed that Corbyn was there to commemorate victims of an Israeli air strike on a PLO base, but in an article written at the time he said he had laid wreaths on other graves.

Muslim Council calls for investigation into Johnson as Islamophobic incidents increase
The Guardian says that the Muslim Council of Britain is to write to the Prime Minister to demand a full disciplinary investigation into Boris Johnson, claiming that there has been an increase in Islamophobic incidents since his article on the burqa was published. Data from the Tell Mama project shows that there has been an increase in abuse towards women wearing niqabs and hijabs in the last week.

May’s customs plan is ‘fanciful’, experts say
According to The Times, trade experts have described Theresa May’s planned customs deal with the EU as ‘fanciful’, questioning the pledge that most businesses would pay the correct or no tariff at the border, and the assertion that businesses would be able to reliably track goods in order to prevent smuggling. The paper says that if her proposal fails, she would have to choose between remaining in the customs union or pulling out completely.

Government pledges £100m to end rough sleeping
The BBC reports that the Government has promised to end rough sleeping in England by 2027 in its new Rough Sleeping Strategy, to be announced by Housing, Communities and Local Government Secretary James Brokenshire today. It has promised to spend £100m ‘to help people turn their lives around’, including spending on mental health, substance misuse and housing.

Johnson calls for stamp duty cut
The Daily Telegraph carries a column by Boris Johnson, in which he claims that ‘absurdly high’ stamp duty should be cut and targets for affordable housing should be ditched in an attempt to increase rates of building. He claims that developers have become an ‘oligopoly’, land-banking and building poor-quality homes.

Minister apologises after Tory tweet leaves Chris Boardman ‘genuinely sick’
The Mirror says that Chris Boardman, the Olympic medal-winning cyclist whose mum was killed while cycling, has claimed that he was left ‘genuinely sick’ by a Conservative claim that new laws would protect ‘our most vulnerable road users’ from cyclists, leading transport minister Jesse Norman to issue an apology and the party to delete the tweet in question.

Moderate Tories set up ‘pragmatic Brexit’ group
The Daily Telegraph reveals that a bloc of 50 moderate Conservative MPs led by Simon Hart and Andrew Percy have established the Brexit Delivery Group, which aims ‘to find a pragmatic Brexit outcome’ and challenge the European Research Group. The party’s head of policy, Chris Skidmore, has called for the party to unite and to talk about domestic issues.

Stewart calls on military to boost prison leadership
The Times reports that prisons minister Rory Stewart is asking for assistance from military leaders to set up a military-style staff college for prison governors, although he has abandoned the idea of making governors wear uniforms. The paper adds that prison sources have cast doubt on the idea that the military’s experience is relevant.

Parliament may be on recess, but politics isn’t. Keep up to date with the latest news from Vuelio Political Services.

Five things you shouldn't have missed

Five Things: Alex Jones, online TV, Twitter Tories, Queen portraits and Ed Balls

This week’s Five Things You Shouldn’t Have Missed includes a high profile social media ban, the rise of online TV, the very shy Tories, Australians going mad for portraits of the Queen and Ed Balls being Tased. Scroll to the end for that video.

1. Social media bans Alex Jones

Alex jones

Alex Jones, the far-right US conspiracy theorist who owns InfoWars, has been banned from nearly every major social media platform. Apple removed five podcasts by Jones and Infowars, a move which was almost immediately followed by Facebook unpublishing four pages run by Jones, YouTube deleting his account and Spotify removing all of his podcasts.

Of the major platforms, only Twitter has left Jones untouched. Co-founder and CEO Jack Dorsey tweeted his explanation:

The other platforms all claimed violations of some sort against their company rules, often linked to hate speech or glorifying violence, apart from YouTube who banned Jones because he ignored a 90-day ban.

The move has sparked a ‘free speech’ debate in the US, where the first amendment is held in high regard and often creates confusion for people who don’t understand that the right to free speech does not include the right to be listened to.

 

2. Online TV use soars

Online TV

Nearly half of all adults have watched Netflix, Now TV, Amazon Prime Video or a similar service in the last three months. The data comes from the Office for National Statistic’s Internet Access and Use report.

The huge rise, up from 29% in 2016, compounds the findings from last week’s Ofcom Communications Market Report 2018, which found that the revenue for online TV continues to rise, now up to £2.3bn from £1.8bn.

Other findings from the ONS report show that weekly internet use is broadly the same year-on-year; the number of over 65s shopping online has trebled in the last decade; 25% of adults who use smartphones do not have smartphone security; and 70% of employed adults need computer skills for their job.

Oh, and yes, you do recognise the woman in the middle of the above picture.

 

3. Are there Tories on Twitter?

TM MP PM

MPs from all political parties are on Twitter, with nearly every MP having their own account on the platform. Some MPs’ party allegiance is easier to identify than others, which hasn’t escaped the notice of Gizmodo’s Gavin Whenman, who trawled through every single MP account to find out if they declared their party in their bio.

Nearly every party has proud members: 100% of MPs from the Lib Dems, Plaid Cymru and Green party identify their party in their bio, as well as 91% of MPs in Labour and the SNP. In Northern Ireland, 89% of the DUP declare and 85% of Sinn Fein do.

So, what about the Tories?

Just 42% of Conservative MPs declare their party affiliation on Twitter. Whenman posits a number of theories, suggesting they keep it secret because Twitter abuse in the run up to last year’s election was mostly directed at Tory candidates, or perhaps they hide it on purpose in order to hoodwink people into sharing their content.

Whatever the explanation, Twitter is clearly now home to the Shy Tories.

 

4. Australians request portraits of the Queen

Duke of Edinburgh

Australia has official rules that allow citizens to request ‘nationhood’ material from their MP. This material may be an Australian flag, a recording of the national anthem or portraits of the head of state – Queen Elizabeth II. It seems this was a little known rule until a Vice story exposed it and now hundreds of Australians have made requests for portraits of the Queen.

MPs’ staff have been busy fulfilling orders that also include portraits of the Duke of Edinburgh. Tim Watts MP said most requests for portraits of the Queen were due to a case of ‘excellent trolling’. Terri Butler MP said: ‘I’ve been talked out of providing a photo of Beyoncé to constituents whose correspondence does not adequately particularise their request for a picture of the Queen’.

In other news, it’s silly season.

 

5. Ed Balls getting Tased

Ed Balls

Did we mention it was silly season?