David Davis

Political Headlines – Tory MPs united against May, EU leaders prepared to help May and the fuel ban

Today’s political headlines include the Tory MPs united in criticism of May’s Brexit plans, EU leaders are prepared to help May sell deal to Parliament, calls for petrol and diesel cars to be banned by 2032 and the 13 MPs accepting pver £100,000 of gifts and trips from Saudis. 

Tory MPs united in criticism of May’s Brexit plans
The Times claims that Theresa May’s concessions in Brussels have annoyed all wings of her party, leaving her ‘facing the most perilous week of her premiership’. It says David Davis has rung ministers to call for a change of plan, while Remain-backing Tories such as Nick Boles and Anna Soubry have also criticised May’s approach. The Sun adds that the proposed extension to the transition period was backed by the inner Brexit cabinet last week on the condition that it was at most three to six months long, while a meeting of Brexiteer cabinet ministers accepted it on Monday. The Daily Telegraph reports that Scottish Secretary David Mundell has told Theresa May that he could not accept an extended transition period.

EU leaders prepared to help May sell deal to Parliament
According to The Guardian, EU leaders are to help Theresa May to build a ‘coalition of the reasonable’ in Parliament to avoid a no-deal Brexit. German Chancellor Angela Merkel said that ‘all avenues’ to find a deal should be followed, while European Commission President Jean-Claude Juncker apparently told leaders that May needed ‘help’ to sell a deal to MPs.

Committee calls for new petrol and diesel cars to be banned by 2032
The Financial Times has details of a new report by the Commons Business, Energy and Industrial Strategy Committee which calls on the Government to ban sales of almost all new petrol and diesel cars by 2032, claiming that the Government’s current 2040 target was ‘vague’ and ‘unambitious’. The committee claims that this will help the UK meet climate targets and develop technology it could export.

MPs accept over £100,000 from Saudis this year
In an exclusive, the Daily Mail reveals that British politicians have accepted £106,418 in gifts trips and other benefits from the Saudi Arabian regime so far this year – three times higher than the equivalent figure for 2016. Eight Tory and five Labour MPs have been on trips to the country, with the Conservative Leo Docherty describing them as ‘working visits that take time and effort to a serious purpose’.

Mercer claims he ‘wouldn’t vote’ if he wasn’t an MP
The Times reports on an interview of Tory backbencher Johnny Mercer in which he claims that he ‘wouldn’t vote’ in an election, there was ‘absolutely no chance’ that he would stand for Parliament if he was asked to now as he was ‘not comfortable’ that his values were the same as those of his party, and that the Government is a ‘shit show’.

Mordaunt speech interrupted by protester
The Guardian says that International Development Secretary Penny Mordaunt was interrupted by a protester who invaded the stage during a speech to a conference on sexual abuse in the aid sector. The whistle-blower Alexia Pepper De Caires accused Mordaunt and her department of trying ‘to control women who are speaking out in this sector’.

Petraeus warns prosecuting veterans risks damaging military
The Daily Mail reports that General David Petraeus, the former head of the US military, used a speech at the thinktank Policy Exchange to warn that prosecuting military veterans could put the relationship between the British and American armed forces ‘at risk’ and leave the UK’s military capabilities ‘greatly diminished’.

MPs accept over £2m of free overseas trips
BBC analysis shows MPs have accepted over £2m of free overseas trips in the last two years, over half being funded by foreign governments. The most common destination was Israel and the Palestinian territories and nine of the ten biggest recipients were Conservative MPs.

Find out more about Vuelio Political Services and what they can do for you.

Taylor Herring

Taylor Herring wins big at the PRWeek Awards 2018

Taylor Herring was the big winner at the PRWeek Awards 2018, scooping six awards and being highly commended for a further three. Hot on its heels were 90TEN and The Romans, who both picked up three – the latter winning the Vuelio-sponsored Best Influencer Marketing Campaign for its work with Gordon’s Gin.

The PRWeek Awards presented 33 prizes in total, split across Campaigns of the Year (techniques), Campaigns of the Year (sectors), People & Agencies and the Gold Awards. It also inducted Jackie Cooper, global creative chair at Edelman and co-founder of former agency JCPR, into its Hall of Fame. Shockingly, Jackie is the first woman to be inducted.

The biggest prizes of the night were the Gold Awards, rewarding the best agencies and in-house team. Charity Shelter picked up best in-house for ‘building an important legacy of influence and change’, and the three best agencies of 2018 were named as Manifest (small), 90TEN (medium) and FleishmanHillard Fishburn (large).

But the agency on everyone’s lips was Taylor Herring, which continues to be at the forefront of headline grabbing PR – campaigns that capture everyone’s imagination and go viral.

We spoke to the agency’s co-founder James Herring back in June to find out what it takes to win PR Awards and he told us that it was all about creativity and ‘creating a work culture that thrives on bold and brave ideas’.

He also told us that good work delivers more clients’, and ‘If you do a campaign that does well, the phone rings off the hook for the next week because people will want to reach the people who did it’.

So, if you’re trying to get through to Taylor Herring this week (or next), don’t be surprised if the line is busy – good work delivers more clients and six awards will keep them busy for a very long time.

Congratulations to all the winners on the night, as well as the finalists – if the Awards show one thing, it’s that the industry is in rude health. 

Theresa May Brexit

Political Headlines – Extending the Brexit transition, the meaningful vote and £1bn disability benefit error

Today’s political headlines include May raising the prospect of extending the Brexit transition, MPs may not get a meaningful vote, Government admits to £1bn error in disability benefit and May promises serious response to bullying scandal. 

May raises prospect of extending Brexit transition
The Daily Telegraph reports that Theresa May told fellow EU leaders last night that she was prepared to extend the Brexit transition period and called on them to have ‘courage’ and come up with ‘creative’ ideas to solve the negotiating deadlock, adding that she was ‘confident’ that a deal could be reached. The Financial Times says that EU leaders have cancelled plans to host a special Brexit summit next month but are ready to host it when necessary, with chief negotiator Michel Barnier saying that ‘much more time’ was needed.

MPs may not get ‘meaningful vote’ on Brexit deal, Raab says
The BBC reports that Brexit Secretary Dominic Raab has suggested that MPs may not get a ‘meaningful vote’ on the final Brexit deal, instead being offered a choice of accepting or rejecting the deal rather than being able to amend the motion. Tory MP Dominic Grieve, who campaigned for the ‘meaningful vote’ has called on Downing Street to issue a ‘very rapid’ clarification, while Ken Clark said that the Government ‘won’t get away’ with this.

Government admits to £1bn error in disability benefit
The Daily Mirror reports that over 100,000 sick and disabled people are to be paid over £1bn after the Government admitted to errors in Employment and Support Allowance which had led claimants to lose out on up to £20,000 each over seven years. Once ongoing payments are taken into account, the total cost of the error will be £1.67bn by 2025.

May promises ‘serious response’ to bullying scandal
The Guardian says that Theresa May has promised a ‘serious response’ to Dame Laura Cox’s report on bullying in Parliament after Labour MP Teresa Cox used Prime Minister’s Questions to raise the case of a constituent who worked in Parliament and was being sexually harassed by a co-worker, but was ‘treated like the problem rather than the victim’.

Valerie Vaz accused of bullying
The Times reports that the Shadow Leader of the House of Commons, Valerie Vaz, who had led Labour’s response to the bullying scandal was herself accused of bullying by one of her staff in 2012. Vaz denies the allegations and Labour has declined to investigate as the events happened too long ago.

Williamson suggests Capita may lose army recruitment contract
The Daily Telegraph says that, appearing before the Commons Defence Committee yesterday, Defence Secretary Gavin Williamson said that he was considering cancelling the army’s recruitment contract with Capita as recruitment figures were ‘atrocious’, although he admitted that this was not all the firm’s fault.

France publishes no-deal Brexit law
The Sun reports that France has published its draft law for a no-deal Brexit. British citizens would become third country nationals, barred from holding jobs reserved from EU citizens with access to healthcare and welfare restricted and would require a visa or residence permit to enter the country. Border controls would also be reinstated.

Trump notifies Congress of intention to reach trade deal with UK
The Daily Telegraph reports that President Donald Trump has formally notified the US Congress that he intends to start negotiating a trade agreement with the UK. Trade Representative Robert Lighthizer wrote that negotiations would begin ‘as soon as’ the UK was ready after Brexit and that preparatory work to ensure that the two countries would be ‘well prepared’ for this is underway.

If you sign up to Vuelio Political Services, you also get the comprehensive Brexit Briefing.

eu flag

Political Headlines – Brexit negotiations and charity predators

Today’s political headlines include May’s call for the EU to give ground on negotiations, the UK to fund list of suspected aid charity predators, Barnier and Fox suggest extending the Brexit transition and the UK’s debt to the EU still £36bn after a no deal scenario. 

Theresa May to call on EU to ‘give ground’ in negotiations
The BBC says that Theresa May is to urge EU leaders to ‘give ground’ on the Brexit backstop when she addresses them before a dinner later today. The Guardian adds that at a meeting of her Cabinet yesterday Theresa May told ministers to ‘stand firm’ but a number of ministers, including Geoffrey Cox, Michael Gove and Jeremy Hunt, expressed concern about the backstop and the status of Northern Ireland, with Chief Whip Julian Smith warning that an indefinite backstop would not pass through the Commons.

UK to fund list of suspected aid charity predators
The Times reports that the International Development Secretary Penny Mordaunt is to announce that the UK will use £2m of aid spending to launch a global register of suspected sexual predators in the aid industry. The new Soteria programme will work from hubs in Africa and Asia, allowing NGOs to vet employees.

Barnier and Fox suggest extending Brexit transition
According to the Financial Times, the EU’s chief Brexit negotiator Michel Barnier has said that he would be prepared to extend the transition period by a further year if the UK accepted a ‘two-tier’ Irish backstop. Separately, The Times reports that International Trade Secretary Liam Fox has suggested extending the transition period for a ‘few more months’ in order agree a free trade deal and avoid needing to implement the backstop.

UK would still owe EU up to £36bn even if no trade deal is agreed, Hammond says
The Daily Telegraph claims that Chancellor Philip Hammond told the Cabinet that the UK would have to pay the EU up to £36bn even if it fails to agree a trade deal. Legal advice suggests that the UK is only likely to save £6-9bn if there is no trade deal, as the UK would be unlikely to persuade international arbitrators that it no longer had to pay the remainder.

MPs accused of politicising bullying inquiry
The Guardian says that MPs have accused each other of politicising the inquiry into bullying in Parliament amid calls for Speaker John Bercow to quit. He has indicated that he will remain in post until next summer, with Labour’s Emily Thornberry saying that it was ‘not the time’ for a change and Margaret Beckett claiming that ‘the constitutional future of this country’, in the form of Brexit legislation, ‘trumps bad behaviour’.

Hunt calls on Johnson to back May
In an interview with the Daily Mail, Foreign Secretary Jeremy Hunt calls on his predecessor Boris Johnson and Brexiteer cabinet ministers to back Theresa May ‘to the hilt’, warning that if they don’t ‘the danger is that Brexit will be derailed altogether’. He urged EU leaders not to repeat the ‘mistake’ of the pre-referendum negotiations with David Cameron.

Lib Dems say multinationals should publish tax returns
The Financial Times reports that the Liberal Democrats are calling for multinational companies to be forced to publish their tax returns in order to tackle tax avoidance. Leader Sir Vince Cable claimed that the move would ‘shame’ firms into paying more tax and would make the UK ‘a world leader in tax transparency’.

MPs call for children to be taught how to behave around dogs
The BBC has details of a new report by the Commons Digital, Culture, Media and Sport Committee that claims that there needs to be more education for children on how to behave around dogs in order to avoid injury. It also calls for a review of the causes of dog aggression and training for owners whose dogs misbehave.

Are you on top of the biggest political events of a lifetime? We are – find out more about Vuelio Political Services

CIPR platinum

The CIPR celebrates 70 years with Platinum

Platinum is the new book celebrating the 70th anniversary of the CIPR. With 50 thought leaders contributing over 45 chapters, the book is the most compelling argument yet that public relations is a strategic management discipline.

Edited by Stephen Waddington, Platinum is the story of the CIPR as told by its volunteer members. From the foundations of PR practice to the emergence of social media, artificial intelligence and automation, the book captures the evolution of both the Institute and the industry.

The chapters cover five areas of PR – Performance, Perspective, Potential, Practice and Provocation – with contributors from a huge variety of backgrounds, both in-house and agency, specialising in all disciplines of public relations.

It’s tough to pick our highlights in what is a book of highlights, but to name just a few chapters, there’s the recently appointed CIPR 2019 President-elect Jenni Field on ‘The impact of internal communication excellence’; Greater Manchester Police’s Amanda Coleman on ‘Facing up to a modern day crisis’; and next week’s Vuelio webinar guest Scott Guthrie on ‘The business of influence’.

A foreword from the CBI’s Director-General Carolyn Fairbairn further endorses the book and the PR industry. She writes: ‘There is currently a disconnect between what businesses do and what people believe. Companies that are not complacent about this challenge understand that it can only be overcome by the right behaviour and by making their contribution to the UK feel real for employees and customers.

‘That means communicating in a way that is genuine and compelling and which resonates with what the public values from business. That is why PR matters.’

Platinum book

The book even includes words from a founder of the CIPR, Professor Tim Traverse-Healy, who reflects on the association’s creation following the war. He writes: ‘These men had witnessed the miseries of war and, in this brave new world, believed that improved communication was a means of improving cooperation and reducing conflict between groups in society.

‘Their beliefs, their insights, their integrity has fashioned my professional life ever since.’

Stephen Waddington, who was recently announced as the new UK MD of Metia, said: ‘Platinum is a blockbuster of a crowdsourced publishing project that has been 18 months in the creation. It’s a reflection of modern PR practice, a learning and development tool, and a cracking legacy project as the CIPR looks forward to its next 70 years.

‘My thanks to all the members that have given their time to write, edit and review the project. I’m especially appreciative of contributions by CIPR founder and Past President Tim Traverse-Healy and the CBI’s Director-General Carolyn Fairbairn.’

Current CIPR President Sarah Hall said: ‘As President I’ve had the privilege of working with the CIPR Board, Council and a whole host of volunteers who continue to give their time to keep the organisation relevant, ambitious and forward-looking.

Platinum is a wonderful example of how our volunteer members are the best of the best. It tells the CIPR’s story and showcases the role that PR plays in organisational success. I hope that business leaders read it and, like me, appreciate the talent we have in our ranks. Thanks to everyone who has given their time to the project.’

Find out more information, including how to buy the book here. All profits from Platinum will be donated to iprovision, the CIPR’s benevolent fund for PR practitioners who’ve fallen on hard times, through illness or other unfortunate circumstances.

Metro

Journalist Spotlight: Jess Austin, Metro

Jess Austin was recently appointed communities producer at Metro. We caught up with Jess to find out how she is getting on in her new role, why it’s important to provide a platform for people’s voices to be heard, how to scour social media for interesting opinions, working with PRs and her party tricks!

How are settling in to your new role as the communities producer at Metro? What’s a typical working day like?
Really well, thank you. I work on a brilliant team of three with communities editor, Aimee Meade, and her deputy Qin Xie.

We discuss the big stories of the day, first thing in the morning, and then brainstorm unique angles and voices that we would like to hear discuss these topics.

We then approach people to write, publish pieces we already have lined up for the day and respond to pitches.

Largely, we are searching for unique perspectives on the back of news stories or personal stories intertwined with opinion. Consequently, we are constantly on the lookout for people we’d love to write for us.

We’ve also recently launched our ‘Labels’ series – my first project for the site, which is pretty exciting – that hears from individuals who have been labelled – whether that be by society, a job title, or a diagnosis.

Throughout ‘Labels’, writers share how having these words ascribed to them has shaped their identity – positively or negatively – and what the label means to them.

Working on the series has been a fantastic learning experience, and I dedicate some time each week to planning and commissioning for the series.

MetroHow did you first get into journalism?
My mum used to be a journalist and as a child I always thought it sounded like the coolest job, although I never thought I’d end up one too.

I went from dreaming I’d be an astrobiologist throughout school (until I realised science wasn’t my strongest subject) to having my sights set on being a history teacher throughout university.

It was becoming an editor at the Tab Leeds in my final year that really made me want to go into journalism.

As much as I enjoyed writing, I loved reading other people’s stories, so when the job of Blogs Assistant at HuffPost UK came up as I was approaching the end of third year, I knew I had to apply.

Right after my last exam I skipped clubbing to stay home and apply for the job with a can of Strongbow Dark Fruits to help me write my application. Despite nearly falling over as I left the first interview – I’m fairly clumsy – I got the job and had two amazing years there.

What do you enjoy the most about your job? What are the main challenges you face?
I love to read, so getting to read such a diverse range of opinions every day on a whole host of topics is the dream.

I’d say the most challenging bit is getting everything perfect and ready to publish at a time where it’s still relevant.

How do you decide what content to focus on? Are there any particular trends you are noticing?
While the news largely shapes what we commission, we are interested in a whole range of topics. One of the things I’m most passionate about is giving a platform to those whose voices aren’t usually heard.

I have a background in lifestyle, style, parents and tech, so I do find myself naturally gravitating towards these topics. I ran a project back at HuffPost UK about the end of the world, and existential risk really fascinates me.

Some of the pieces I am most proud of commissioning over the years have been from people who aren’t professional writers or journalists and are just people who have a message and really want to share their story.

Good examples that spring to mind are: the lady who found the nurse who treated her childhood cancer 30 years ago on Twitter, the organisation working to tackle space junk, the charity asking us to no longer call the historical unnamed murderer Jack the Ripper and the lady who invited a girl whose life she saved by donating her stem cells to be the flower girl at her wedding.

What role does social media play in your work?
A lot of our time is spent on social media. Our team are constantly using it to find people to talk about certain issues, scouring Twitter and Facebook for interesting opinions. We’re also keen to make sure the pieces we commission get the attention they deserve so we actively share all of them on our social channels.

Reach-the-right-influencers-with-the-Vuelio-media-database

Do you have a good relationship with PRs? What advice would you give to PR professionals who want to work with you?
We do. My mum went from journalism to PR and I spent a lot of time in her office when I was a child, so I like to think I have a meaningful understanding of her day-to-day.

While we do mainly go directly to individuals for comment, we’ve had many op-eds that have come through working closely with PRs.

The best advice I could give to PRs who would like to work with us is to read over our comment section to get an idea of the kind of format and tone of what we publish, and to make sure the topic hasn’t been covered already.

We love strong opinion-led pieces from people with expertise or experience in the field that they want to write about, so making sure their client is the right voice would be ideal.

And lastly, we won’t run anything too promotional, so it is essential that every pitch has a message and argument that doesn’t just exist to bolster the writer’s company or product.

What type of press material are you interested in receiving?
We’re interested in a myriad of press material:  book releases, comment on news stories from charities and organisations, information on upcoming research and reports, line ups for talks and festivals etc.

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Austrian Tourist Board

Travel PR Spotlight: Anna Cummins, Austrian National Tourist Office

Anna Cummins is the UK PR manager at the Austrian National Tourist Office. Responsible for a broad range of PR activities, Anna handles media enquiries, event organisation and PR campaigns. We spoke to Anna about the role of a tourist office PR, the evolution of the PR industry, how she works with both traditional and ‘new’ media, and her advice for new PRs.

Can you tell us about your background up to your current role?
I joined the Austrian National Tourist Office in 2010 as online content editor.  It was the perfect role for me at the time to combine my love of writing and travel with my fluency in German. Part of my job description was to cover for the then PR Manager and I soon realised how much I enjoyed this side of things: the interaction with the media, organising events and accompanying press trips to Austria. When the position became available in 2015 I jumped at the chance and have not looked back since.

What does your day to day consist of?
We have two major campaigns each year, promoting the summer and winter seasons in Austria. In their run-up, I am busy preparing for the media launch, which brings our Austrian partners together with the best British travel writers at a venue or with a concept unique to the campaign. Back in the office I prepare press releases for our newsroom and to send to the media, coordinate trips for journalists to Austria, oversee content co-operations and respond to general media enquiries.

What are the biggest changes to travel PR you’ve seen over time?
It has become standard for journalists to have to take time for press trips out of their holiday allowance, which can make it difficult to secure the big publications for group trips. We see far more individual trips now than when I first joined the company.

What criteria do you look at when building media (new or traditional) relationships?
I am aware that journalists do not have enough hours in the day. Long lunches might not be possible, but an efficient response to their enquiries is much appreciated, as is the odd coffee and regular invites to our events, where they get to network with multiple contacts in one evening.

What are your dos and don’ts for blogger collaborations?
Do ensure the terms are set in stone before departure. Don’t put them through a stringent itinerary. Bloggers tend to prefer free time to explore their surroundings.

Can you give an example of a good collaboration you’ve recently worked on?
Captivate have recently been out to Vorarlberg and Graz on a food campaign named ‘Austrian Takeaways’. There is so much people don’t know about Austrian cuisine and how wonderful, varied and also high-end the local produce can be.

How important for your ROI is traditional media channels and relations compared with new ones?
Very. Classic print coverage speaks for itself and is a great way to reach our target group.

What’s the best destination in the world?
Is this a trick question ;-)

How important is imagery to your campaigns?
The image is key to the campaign. It is what will get people dreaming about a destination, picturing themselves there.

What advice would you give someone looking to get into PR?
Decide which industry you would like to work in and get chatting to people. Where do you feel most at home? You need a product or destination you feel passionate and comfortable talking about, then your day to day tasks will come easily.

Stephen Waddington

Stephen Waddington to join Metia

Stephen Waddington, chief engagement officer at Ketchum, has been appointed UK managing director at international digital marketing agency Metia.

Stephen will join Metia from Ketchum in January 2019 where he’s worked for the past six years in various roles including chief engagement officer and european digital & social media director. Prior to this he co-founded and managed two agencies, Rainier PR in 1998, and Speed in 2009.

In his new role, Stephen will be responsible for leading a team of 60 people, managing the development and delivery of content marketing, social media, lead generation and communications campaigns. In the past two years, the agency has delivered campaigns in 88 countries in 39 languages for clients including Amazon, Dell, Microsoft and BMW.

Metia’s capabilities include social media analytics and insight, an international content network, content planning and optimisation, media strategy, web design and development.

Stephen said: ‘If you were asked to design a blueprint for a modern agency it would look a lot like Metia. Its expertise in analytics, content and technology, combined with intellectual property in planning, optimisation and reporting tools, and an international content network, gives it a rock-solid point of differentiation and significant opportunity for growth. I can’t wait to get cracking in my new role.’

Steve Ellis, founder of Metia Group, said: ‘Stephen is a hugely experienced and talented agency leader. He is a great addition to our senior leadership team. Stephen’s experience at helping global brands to tell their story through digital and social channels is a perfect fit to our strengths and capabilities.’

Stephen is a visiting professor at Newcastle University and the author of eight books on learning and development, and modern aspects of marketing and public relations. He was president of the CIPR in 2014, and is a fellow of the PRCA and CIPR.

Ageism

Political Headlines – ageism, Bercow and Brexit

Today’s political headlines include Sajid Javid’s review of whether ageism and misogyny should be made hate crimes, Barron’s calls for Bercow to quit, May’s last-ditch appeal and settling the Brexit position. 

Ageism may become a hate crime
The Daily Telegraph reports that Home Secretary Sajid Javid is to ask the Law Commission to review whether ageism and misogyny should be made hate crimes. Javid said that the Government’s ‘refreshed action plan’ would outline how it planned to tackle the causes of hate crime, support victims and ‘ensure offenders face the full force of the law’. He also revealed the racial abuse he has faced personally. Figures to be published today will show that hate crimes have doubled in the UK since 2012-13.

Barron calls for Bercow to quit following publication of harassment report
Writing in The Times, Sir Kevin Barron, the outgoing chair of the Commons Standards Committee, calls for John Bercow to quit as Speaker after a report by Dame Laura Cox found that allegations of sexual harassment by MPs had been ‘tolerated and concealed’. Last night Kate Green, one of three MPs who blocked the opening of an inquiry into Bercow’s behaviour in May, was elected unopposed as Barron’s replacement.

May to make ‘last-ditch appeal’
The Times says that Theresa May is to ‘make a last-ditch appeal’ to fellow EU leaders tomorrow  before they meet for dinner without her, after admitting in the House of Commons yesterday that the EU had rejected her proposed UK-wide customs arrangement but insisting that progress had been made in the negotiations. European Council President Donald Tusk has warned that a no-deal Brexit is now ‘more likely than ever before’.

EU gives UK a day to settle Brexit position
The Financial Times claims that the EU has decided to give the UK a day to settle its position on Brexit before responding, with deputy chief negotiator Sabine Weyand telling diplomats that the bloc was waiting to see if May could get support from her cabinet and the DUP.

Eight cabinet ministers attend Brexit ‘pizza summit’
The Daily Telegraph says that eight cabinet ministers concerned about Theresa May’s Brexit plans gathered in Andrea Leadsom’s office yesterday evening, including Dominic Raab, Jeremy Hunt, Michael Gove, Penny Mordaunt, Chris Grayling, Liz Truss and Geoffrey Cox, with the paper suggesting that this is likely to cause Downing Street ‘concern’.

Universal Credit faces further delay
Leaked documents seen by the BBC suggest that the rollout of Universal Credit may be delayed by a further nine months, with new measures to reduce the impact of moving to the benefit on claimants. These include continuing to pay previous benefits for two weeks after a claim has been made, reducing the amount taken per month to repay advance payments, and more help for the self-employed.

Hammond mulls increasing tax on gas
According to The Sun, Philip Hammond is considering increasing the Climate Change Levy paid by firms on gas to match the tax rate on electricity, nearly doubling it, encouraging them to reduce their carbon usage and raising money to spend on the NHS. The Treasury is already committed to equalising the rates by 2025.

Asylum seekers could contribute £42m to economy if employment restrictions lifted
The Guardian carries details of a report by the Lift the Ban coalition of businesses, faith groups, thinktanks and non-profit groups which claims that asylum seekers would contribute £42m to the UK economy if restrictions on them working were eased. The organisation is calling for them to be allowed to work after six months waiting for a decision rather than a year and in any occupation, rather than only if they can fill a role on a shortage list.

Need political intelligence? Find out what bespoke services Vuelio Political Services offers. 

directional signs

Is your digital strategy diverse enough?

With news that the Competition and Markets Authority (CMA) is ‘actively considering’ launching an investigation into the digital advertising market, is it time to reassess your digital strategy?

The Guardian reports that the comments were made by the CMA’s chief executive Andrea Coscelli, who was speaking to the House of Lords communications committee.

Coscelli said: ‘A month ago, this committee asked us to look at digital advertising. That is something we are actively considering, subject to Brexit in the next few weeks, because it has a big resource implication for us. It is certainly something we are interested getting involved in.’

The UK’s digital ad market is estimated to be worth £13bn, and Google and Facebook are thought to be responsible for over half of this. With Facebook advertising set to be worth almost as much as the entire commercial TV ad market by 2020, there’s strong grounds for the CMA to investigate.

But what does this mean for you?

As any great PR knows, putting all your eggs in one basket is unsustainable. If you work in travel and rely on a travel editor at a top newspaper to get your story out – what are you going to do if they move on, retire or leave the profession?

It’s the same with any platform or outlet you don’t control – ask any Instagrammer what happened when the shadow ban hit, or YouTuber when Google changed its revenue rules. Just because there are new platforms and methods of reaching your audience, it doesn’t mean the rules have changed:

Diversify or die.

You can’t rely on a single successful source for your ROI. Sure, Google or Facebook ads may be scoring you huge results right now, but what will you do if the platforms are regulated or change their algorithms?

Great PRs have a diverse portfolio of contacts and outlets – leveraging relationships everywhere to ensure their coverage and results are spread out. That means using journalists, newspapers, magazines, broadcasters, websites, bloggers, vloggers and even tweeters. And that’s just earned (and possible paid) media; great PRs also have owned content – both on social media AND their own sites, blogs and materials.

By ensuring you have a diverse route to your audience, you can survive if one channel takes a hit. Build more relationships, use more platforms and weather the storm – it’s what PRs excel at.

Planning to diversify? Vuelio gives you access to every contact, opportunity and channel you need on one platform, in one place. Find out how we can help.

Conservatives

Political Headlines – Brexit, loneliness, undercover cops and Hancock on Universal Credit

Today’s political headlines include May’s refusal to back the draft Brexit deal, the Government’s loneliness strategy, police infiltration in the SWP and Hancock’s controversial claims he has not received any letters about Universal Credit. 

May refuses to back draft Brexit deal as ministers start implementing no-deal plans
The Daily Telegraph claims that Theresa May refused to back a draft Brexit deal that had been negotiated by UK and EU officials yesterday because she worried that the Cabinet would not support it. Brexit Secretary Dominic Raab headed to Brussels for an unscheduled meeting at which he set out the UK’s concerns, with all talks now suspended until a summit of EU leaders on Wednesday. The Times adds that ministers have now been told to start implementing plans for a no-deal Brexit, while The Guardian says that the ‘pizza group’ of pro-Brexit Cabinet members convened by Andrea Leadsom will meet tonight to discuss May’s proposed deal, with backbenchers suggesting that they should now quit the Government.

Government launches loneliness strategy
The Daily Mail reports that Theresa May is launching the Government’s loneliness strategy, encouraging GPs to refer lonely people to activities such as dancing and cookery classes, walking clubs and art groups. Other parts of the strategy include £1.8m for community cafes and gardens and getting postal workers to check on lonely people during their rounds.

24 police officers infiltrated SWP
In an exclusiveThe Guardian reveals that the police used 24 undercover officers to infiltrate the Socialist Workers Party (SWP) between 1970 and 2007, four of whom deceived women into sexual relationships. The paper and the Undercover Research Group have compiled a database of groups infiltrated by the police since 1968, showing that the SWP accounts for one-third of the cases identified. Only three far-right groups are listed.

Hancock claim not to have received any letters about Universal Credit contradicted
The Daily Mirror reports that despite Health and Social Care Secretary Matt Hancock claiming that he had received ‘no letters at all’ about Universal Credit, he was actually sent an email on the subject by a constituent just three days before. Separately, Scottish First Minister Nicola Sturgeon warns in the paper that Universal Credit is ‘not fit for purpose’.

Hammond’s ability to raise taxes limited
The Financial Times says that a number of factors are limiting Philip Hammond’s ability to raise taxes at the budget: opposition amongst Tory MPs to changes to pension tax relief, Eurosceptic and DUP protests about the Government’s Brexit strategy, and Theresa May’s claim at the party conference that the end of austerity was ‘in sight’.

Russians targeting British spies
According to the Daily Mirror, the Foreign Office has warned that Russian spies are trying to make former MI6 officers and diplomats turn traitor. A memo claims that ‘Russian services regard both current and former members of the service as high-priority targets’ and warns them that ‘close relations’ might be threatened.

Former ministers should be held to account for decisions, thinktank says
The Daily Telegraph says that the thinktank the Institute for Government has recommended that former ministers should be required to appear before parliamentary committees in order to give evidence on mistakes made while they were in office and that civil servants should regularly produce feasibility and risk assessments for major projects.

Leasehold reform to be consulted on
The Financial Times carries details of the Government proposed leasehold reforms, on which a consultation will be launched today. Under the proposals, annual ground rents on new leasehold properties will be capped at £10 and the sale of most new houses as leasehold will be banned, with exemptions for shared ownership and community-led schemes.

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Brexit

Political Headlines – Cabinet ministers consider resigning, DUP ‘not afraid’ and McVey admits Universal Credit flaws

Today’s political headlines include the DUP’s threat to withdraw support from Government, May to launch plans for ethnicity pay gap reporting, Home Office guidelines may have been breached and Major compares Universal Credit to the poll tax. 

Cabinet ministers consider resigning over Brexit customs plans
The Daily Telegraph reports that at least three Cabinet ministers are considering resigning after Theresa May told her ‘war cabinet’ that there will be no end date on a plan to keep the UK in a customs union with the EU. Esther McVey, Penny Mordaunt and Andrea Leadsom, all of whom are said to have concerns about the proposal, were not at the meeting, and The Times adds that six cabinet ministers who did attend challenged the plans: Liam Fox, Jeremy Hunt, Sajid Javid, Dominic Raab, Gavin Williamson and Michael Gove.

DUP ‘not afraid’ of general election
The Financial Times says that the DUP has claimed that it is ‘not afraid’ of a general election, with Jim Shannon adding that it would decide in the next fortnight whether it supported Theresa May’s Brexit deal, and that the Government should take a ‘hard look’ at its worries. Government sources have told The Sun that they believe that a further payment in addition to the £1bn agreed in 2017 will ensure that the party backs the final deal.

McVey admits Universal Credit will leave some people worse off
The Times reports that charities and companies that work with Universal Credit claimants have been made to sign gagging clauses, preventing them from doing anything which would harm the Work and Pensions Secretary Esther McVey’s reputation. McVey has admitted that ‘some people will be worse off’ as a result of the policy, while the paper adds that a growing number of Tory MPs are opposing changes to be voted on later this month. According to The Daily Telegraph, Chancellor Philip Hammond is planning to abandon plans to cut income tax to help find £2bn in order to reverse changes to Universal Credit announced in 2015.

Home Office agrees to independent investigation into detention centres
The Guardian says that the Home Office has agreed to an independent inquiry into alleged abusive treatment of immigrants held in detention centres. The department had initially refused to agree to the investigation but agreed to do so in return for the end of legal action launched in the wake of a BBC Panorama documentary about the Brook House centre.

Charities ask MPs not to report constituents to immigration hotline
The BBC reports that a group of charities have written to Commons Speaker John Bercow asking MPs to pledge not to use an immigrant enforcement hotline to report on constituents, after it emerged that it was called by MPs and their staff 68 times last year. 107 MPs have already signed the pledge, but only one Conservative MP, Heidi Allen, has done so.

Report recommends 32% pay hike for High Court judges
In an exclusive, the Daily Mail says that a report has recommended that High Court judges’ salaries are increased by 32%, owing to low morale, long hours, changes to pension taxation, and a recruitment crisis. A source close to Justice Secretary David Gauke said he was ‘sympathetic’ but the increase ‘is likely to be closer to 2% than 32%.

HMRC chief received death threats after select committee appearance
The Daily Mirror says that the head of HM Revenue and Customs, Jon Thompson, told an event hosted by the Institute for Government that he had had to ‘change how I travel and what my personal security is’ and has had two death threats investigated by the police ‘for speaking truth unto power about Brexit’, after he gave evidence to a select committee.

Pension tax relief reform rejected
The Financial Times reports that the Government has ruled out making changes to pension tax relief, rejecting a report from the Commons Treasury Committee that suggested that it should either be fundamentally reformed or improved by making incremental changes.

Brexit is due in mere months – do you know how it will affect you? Vuelio Political Services does. 

University of Westminster

How Vuelio improved the University of Westminster’s media outreach

The University of Westminster has an international reputation and strives to ensure the very highest standards are met and maintained. We spoke to Poppy Crispin, Head of Communications at the University, to find out more about the university, why it needed an integrated platform and how Vuelio has improved its media outreach and reporting.

The University of Westminster
The University of Westminster boasts a vibrant learning environment attracting more than 20,000 students from over 150 nations and we continue to invest in our future with new developments, research projects and new ideas.

We offer highly attractive practice-based courses that are independently rated as excellent, many with international recognition. Our distinguished 180-year history has meant we lead the way in many areas of research, particularly politics, media, art and design, architecture and biomedical sciences, and our position in the city of London allows us to continue to build on our close connections with leading figures and organisations in these areas as well as in the worlds of business, information technology, politics and law.

Our commitment to educating graduates for the needs of professional life attracts high quality students from within the UK and around the globe.

Internationalisation, employability and sustainability are key elements in the University of Westminster’s vision for the future and we strive to ensure the very highest standards are met and maintained.

The PR department uses the Vuelio Media Database and Media Monitoring to support our reactive and proactive media engagement work to promote the University and to create PR Reports shared across the University to demonstrate our outreach and impact each month.

The Challenge
Before using Vuelio we were unable to create effective media lists, target the right journalists or report on our coverage in a holistic way. We wanted a system that would provide monitoring and database in one, that could accommodate international and national media and all the tags and categories we need to represent a large scale international university.

The Solution
The initial demo was really good and I saw features in all areas that would support our work.

Vuelio offered the best value for money, a single platform for our needs but also have a dedicated Higher Education team who understand the needs of a university.

Vuelio is our one stop shop for easy and accurate media outreach and reporting.

We get daily monitoring through Vuelio enabling us to stay on top of breaking stories. We are also able to create bespoke monitoring to cover major campaigns individually and deliver these to key stakeholders across the university. We are able to create media lists and issue statements to relevant journalists at home and abroad, creating an international reach for the university and strengthening our relationships with media at home.

Our account manager Katherine has been fantastic – she is always responsive and has been really helpful in troubleshooting issues that always occur when using a new system. She has also been instrumental in enacting changes we have requested that can be used across the Vuelio system.

Benefits and Results
Our reporting is now more accurate and detailed, and we are able to create individual reports for different people and campaigns.

We are able to quickly find the right contacts for quotes and campaigns and have expanded our reach in the media exponentially.

 

Find out more about how Vuelio saves clients time and money here

DUP

Political Headlines – DUP threatens to withdraw support over Brexit & the ethnicity pay gap

Today’s political headlines include the DUP’s threat to withdraw support from Government, May to launch plans for ethnicity pay gap reporting, Home Office guidelines may have been breached and Major compares Universal Credit to the poll tax. 

DUP threatens to withdraw support from Government over Brexit plan
The Daily Telegraph says that Theresa May will today ask her Brexit ‘war cabinet’ to agree a plan under which the UK would stay in a customs union with the EU until a permanent trade deal is agreed, with UK and EU negotiators having agreed to an all-UK backstop in principle. However, the DUP has described this plan, under which Northern Ireland would remain in the single market for goods, as a ‘sell out’ and is threatening to vote against the Budget later this month, abstaining from a vote on the Agriculture Bill last night to show that it is serious. The Times adds that Brexiteer ministers including Penny Mordaunt, Esther McVey and Liam Fox will not be at the meeting, leaving some of them unhappy.

May to launch plans for ethnicity pay gap reporting
The BBC reports that Theresa May is to announce plans today to force companies to reveal their ethnicity pay gap, a comparison between the pay received by employees form ethnic minorities and their white counterparts. She will also launch a Race at Work Charter, committing firms to increasing recruitment and progression of ethnic minority employees.

Home Office guidelines on migrant detention may have been breached
The Guardian has published an investigation into migrants held in detention centres, finding that over half of its sample were either suicidal, seriously ill or victims of torture, with almost 56% defined as being an ‘adult at risk’. People in this category should only be held in extreme cases, so the paper suggests that Home Office guidelines have been breached.

Major compares Universal Credit to the poll tax
Speaking to the BBC, former Prime Minister Sir John Major has criticised the Government’s Universal Credit policy, warning that it risked encountering the same issues as the poll tax. While he described the theory behind the policy as ‘entirely logical’ he cautioned that it was being brought in ‘too soon and in the wrong circumstances’.

Corbyn to announce plans to teach children about UK’s role in slavery and colonialism
According to the Daily Mail, Jeremy Corbyn is to announce plans to teach about the UK’s role in slavery and colonialism in schools today, claiming that the Windrush scandal shows that this is ‘more important now than ever’. The paper adds that Education Secretary Damian Hinds will use a speech today to attack Labour’s plans for a ‘common rule book’, to abandon free schools and freeze the academies programme.

25 high-priority no-deal Brexit plans in trouble
The Times reports that 25 of the less than 100 high-priority no-deal Government workstreams are in trouble, with 13 ‘off-track’. Sir Amyas Morse, the head of the National Audit Office, warned that the Government had left business in a ‘very difficult position’ and said it was ‘not implausible’ that flights between the EU and the UK could be grounded.

Blair concerned about services sector after Brexit, following new research
The Financial Times says that Tony Blair has expressed concern about the future of the UK’s services sector post-Brexit, following the release of new research by the National Institute of Economic and Social Research showing that if the UK traded with the EU on World Trade Organization terms, the lost trade would reduce the size of the economy by 2.1% by 2030.

Pro-remain Tories to form group to rival Rees-Mogg’s Eurosceptics
The Guardian claims that a group of up to 30 remain-backing Conservative MPs are planning to form a movement to rival Jacob Rees-Mogg’s European Research Group and vote down Theresa May’s Brexit deal if she moves towards a Canada-style model, with a number of the MPs hoping that this will lead to a second referendum.

You need Vuelio Political Services. Find out why

Vuelio ResponseSource

Vuelio extends journalist network with acquisition of ResponseSource

Vuelio, the stakeholder engagement software company, buys journalist request and media database provider ResponseSource.

Access Intelligence Plc, the parent company of Vuelio, has acquired ResponseSource Ltd for a cash-and-shares consideration of £5.5 million to create an unrivalled portfolio of stakeholder engagement software.

Access Intelligence CEO Joanna Arnold said: ‘Vuelio and ResponseSource have a lot in common. They are both SaaS businesses providing great communications intelligence to PR, marketing and journalism professionals. But at the same time, they are extremely complementary, and ResponseSource will from day one add significantly to the portfolio while accelerating our combined product development, particularly in journalist services.’

Vuelio clients now have the option to access a powerful means of media engagement thanks to the ResponseSource Journalist Enquiry Service, which allows journalists to directly request information from PR professionals. This creates an unprecedented opportunity for Vuelio clients to gain coverage by providing comment, opinion and other content on a huge range of topics for leading newspapers, publications and influencers.

Journalists and influencers using the service will also benefit as over time they will be able to access a wider range of leads through the Vuelio client base – a rich source of blue-chip businesses and sector-leading organisations.

Joanna Arnold added: ‘ResponseSource’s trusted journalist services are representative of the strong links between the team and the journalist community. These links provide a platform for relationship building and research, and it needs to deliver value for everyone involved. We plan to continue to invest in the ResponseSource brand, in its services, and in its people.’

ResponseSource founder Daryl Willcox will remain at the combined company and becomes Director of Audience Strategy for Access Intelligence. He said: ‘It’s a great outcome for our customers, journalist users and the team at ResponseSource that we are now part of an ambitious UK Plc that really understands the importance of the journalist network we have built. I’m looking forward to continuing to grow this strategically important side of the business that benefits journalists and PR professionals alike.’

Google+

RIP Google+

It’s the end of an era, you might say. Google has announced it is to close the consumer Google+ network, following a massive data flaw it did not report, allegedly for fear of regulation. 

 

Google+ was, for years, the punchline to many social media jokes, but more recently it had fallen from even that status out of the collective conscience. It is now going the way of Klout, which closed earlier this year on the same day the new GDPR rules came into force.

 

The closure of Google+ comes with news of a potential data breach that could have affected up to 500,000 users. The flaw, which would have allowed third party developers access to private data of users and users’ friends, was discovered and fixed earlier this year but kept quiet as, reportedly, Google wanted to avoid regulation.

The Guardian reports on an internal Google memo, which says: ‘Disclosure will likely result in us coming into the spotlight alongside or even instead of Facebook despite having stayed under the radar throughout the Cambridge Analytica scandal’.

It has not been lost on the commentariat that this flaw sounds almost identical to Facebook’s issues centred around Cambridge Analytica.

 

The memo also warns that CEO Sundar Pichai would likely have to testify before Congress and that the disclosure would invite ‘immediate regulatory interest’.

Google claims it decided not to report the security flaw for three reasons: it was unable to identify any of the users who were potentially affected; it found no evidence that the security flaw had been abused; and there were no actions either developers or users could have taken to improve the situation.

On announcing the closure of the social network, Google revealed what everyone had assumed – engagement rates on the platform are shockingly low, with 90% of interactions lasting just five seconds. (“I’ll just click on this… nope, that’s taken me to Google+. Now, how do I go back?”)


Google+ will still be around for a little while longer; to give people the opportunity to ‘transition’ (their jokes presumably), the site will wind down over a 10-month period to the end of next August. 


Enterprise customers are apparently making much more use of Google+ as a ‘secure corporate social network’ and will therefore be unaffected. 

Nicola Sturgeon

Political Headlines – Sturgeon’s conference speech, IMF calls for spending increase and Hammond under pressure

Today’s political headlines include Sturgeon’s conference speech, the IMF’s calls for a spending increase in the event of a hard Brexit, Hammond under pressure to back digital tax and May accused of trying to avoid public scrutiny. 

Sturgeon to use conference speech to deliver message of ‘hope’
The BBC says that Scottish First Minister Nicola Sturgeon is to use her speech to her party’s conference to set out a message of ‘hope and optimism’, contrasting Scotland’s ‘progressive values’ with the ‘unfolding calamity’ at Westminster, claiming that ‘much more hope will be possible’ when the country becomes independent.

IMF calls for spending increase in hard Brexit scenario
The Financial Times reports that the International Monetary Fund has advised Philip Hammond to increase public spending after a hard Brexit, contrary to his warning that there was no money for a fiscal stimulus in the event of a no-deal Brexit. The IMF urged the UK to adopt a ‘flexible’ monetary policy, suggesting interest rates might be lowered in this scenario, and cut its growth forecast for the country.

Hammond under pressure to back digital tax
The Times claims that Chancellor Philip Hammond is facing ‘mounting pressure’ to include a digital tax in the budget later this month, after the release of Facebook’s UK results shows that it paid just £7.4m in tax last year, on revenues of £1.27bn. Damian Collins, Chair of the Commons Digital, Culture, Media and Sport Committee, said the firm should be ‘should be paying a level of tax which more accurately reflects the value of their business in the UK’.

May accused of ‘trying to avoid public scrutiny’ by not updating Commons on Brexit
The Guardian says that Labour has accused Theresa May of ‘trying to avoid public scrutiny’ by not appearing in the House of Commons to give a statement on the Salzburg summit. Brexit Secretary Dominic Raab is expected to deliver an update on the negotiations today.

Water companies should be able to force every household to have a water meter
The Daily Telegraph carries details of a new report by the Commons Environment, Food and Rural Affairs Committee, which calls for all water companies to be allowed to force every household to have a water meter. The committee admits that this may lead to ‘significant bill increases’ but chair Neil Parish said that it would make sure that all ‘companies have the same tools at their disposal to reduce consumption of water in their regions’. The Financial Times adds that the report criticises Ofwat for letting water firms put investors ahead of consumers.

CBI calls for £2bn package to support businesses
The Guardian reports that the CBI is calling on Philip Hammond to unveil a £2bn package of measures to support businesses in the budget. Its proposals include increasing the annual investment allowance, making it easier for small and medium-sized enterprises to access funding from the apprenticeship levy, and changes to business rates.

Brussels delays trade plan after UK signals more concessions
The Times expects that the EU’s Brexit negotiator Michel Barnier to delay the publication of a draft political declaration on a future trade deal, originally scheduled for tomorrow, so that it can be redrafted to show areas of agreement and disagreement between the sides and take into account a changed negotiating position. Downing Street has played down suggestions that a border deal is imminent, claiming that more concessions are necessary.

Mordaunt to replace taxpayers’ aid funding with cash from private investors
According to The Sun, International Development Secretary Penny Mordaunt will use a speech today to outline her plan to use private investors to fund overseas aid, reducing the amount contributed by taxpayers. According to the plans, non-Government money will be allowed to be used in order to reach the 0.7% of GDP on aid target.

Learn more about Vuelio Political Services.

Judges

The Vuelio Blog Awards Judges for 2018

The judging panel for the Vuelio Blog Awards has been announced for 2018.

The Vuelio Blog Awards pride themselves on their independence – we don’t ask for nominations, we don’t make people ask for votes and we don’t require people to promote their participation. Our judging panel is a core to this independence – the judges each come from a different background, with different experiences, to choose winners who know they truly deserve their prizes.

The Vuelio Blog Awards are taking place on 30 November 2018 – tickets are still available on a first come first serve basis. Find out more here.

We are delighted to announce this year’s judging panel:

DecathlonBella Angelova, Head of Brand & PR, Decathlon
Bella is currently in charge of the Brand and PR activities at Decathlon UK. She has over seven years of marketing experience across the sport, fashion and lifestyle industries. She is working with influencers on daily basis and is the creator of the first Bloggers community within the Decathlon brand. The main objective of this community is to raise awareness around how important sport is and to spread Decathlon’s main mission of making sports accessible to the many.

Bella is also the Yoga and Pilates market leader for Decathlon UK. Her next goal is to start her own blog focusing on the benefits of sport and healthy lifestyle.

BBC World Service

Anna Doble, Digital Editor, BBC World Service English
Anna Doble is Digital Editor at BBC World Service English, steering the team’s web, video, podcast and social presence, while developing digital strategy with partner stations around the world.

She was formerly Digital Editor at Radio 1 Newsbeat, the UK’s biggest radio news service for under-25s. Before that, Anna was Head of Online at Channel 4 News.

Vuelio

Holly Hodges, Senior Media Researcher, Vuelio
Holly Hodges is a senior media researcher at Vuelio. Specialising in bloggers and traditional media, Holly manages the influencer database and has been directly involved with the shortlisting process for this year’s Vuelio Blog Awards. Also responsible for Vuelio’s Top 10 rankings, Holly’s knowledge of the UK blogosphere is second to none.

Hotwire

Kate Hunter, Head of B2B, UK, Hotwire Global
Overseeing Hotwire’s B2B practices, Kate has over 15 years of B2B tech PR experience. She is passionate about integrated comms campaigns that deliver measurable business outcomes for clients. She has been with Hotwire for nearly 12 years.

Craig Landale

Craig Landale, editor-in-chief, MenswearStyle
Craig Landale recently topped the Men’s Lifestyle and Men’s Fashion rankings and last year won two awards at the Vuelio Blog Awards – Best Men’s Lifestyle Blog and Best UK Blog. In addition to Craig Landale’s passion and love for menswear, he is an experienced online marketing consultant, member of the Chartered Institute of Marketing and qualified in Post Compulsory Education and Training. Craig has successfully collaborated with a range of brands such as Mulberry, Harrods, Jaguar and Lacoste.

 

For more information about the Vuelio Blog Awards, including how you can get involved, please contact Jake O’Neill.

#AIinPR CIPR

How much of PR and comms will be replaced by AI?

Last week, Vuelio and Lansons co-hosted an AI in PR event as part of the CIPR Ethics Festival. Sessions were led by a broad cross-section of industry leaders, who discussed chatbots, automating comms channels and the latest AI technology. Appropriately, though, it was ethics that was the dominant theme throughout every session, as it is ethics that sets humans and machines apart.

Paul Miller, head of digital at Vuelio, used his sessions to ask, ‘How much of PR and comms will be replaced by AI’? One answer, unsurprisingly, lies in ethics.

There are many areas of PR and comms that could benefit from AI – from content creation and content distribution to engagement and automating processes – and there’s little doubt that the AI revolution will change the way everyone works.

Andy Haldane, chief economist at the Bank of England, has described the potential disruption of the so-called ‘Fourth Industrial Revolution’ (the rise of the machines) as being on a ‘much greater scale’ than anything experienced during the Industrial Revolution, which lasted some 200 years. Tabitha Goldstaub, founder of CognitiveX and the chair of the Government’s newly formed Artificial Intelligence Council, echoes Haldane, warning there is a ‘huge risk’ of people being left behind as computers and robots change the world of work.

Both have warned of social tension and greater inequality, so we’re all doomed, right? Well, maybe not.

The argument that computers are going to bring extreme unemployment in coming decades has been made before in the 1950s and 60s, and again in the 1990s. Despite years of rapid advances in robotics, computer power, network connectivity and artificial intelligence techniques, there isn’t mass unemployment in society – in fact, the unemployment rate is lower than it was 40 years ago, and we certainly have a larger population. So, machines may take or change our jobs, but they also create new jobs and the market evolves.

Possibly of greater concern is the impact of automation on the structure of jobs themselves. Human beings and computers are going to be working together, more closely than ever, and we need to get the division of labour right.

The CIPR’s #AIinPR Panel has already identified irreplaceable work in categories such as creativity, professionalism and, perhaps most importantly, ethics.

Computers can’t do what human beings do naturally – they can’t turn information into knowledge or think creatively, conceptually or ethically. More than ever, in this world of FAKE NEWS, Cambridge Analytica and hacked democracies, we’ve seen that tech can be used for evil or for good, but that the tech itself is amoral. It needs strong moral guidance, from us.

AI, therefore, presents a huge opportunity for PR professionals, as the masters of reputation and communication, to play a leading role in the future of all industries and markets. AI needs a strong moral guide – AI needs PR.

If you’re ready to benefit from AI and use machine learning to make the industry a better place, you’re ready for Vuelio

Customs

Political Headlines – UK ‘must not stay’ in EU customs arrangements

Today’s political headlines include Brexiteers warnings that the UK must not stay in EU customs arrangements after 2022, the Government is attempting to bring Labour MPs on side to back Brexit, McDonnell calls for an end to Universal Credit and pension tax relief to be cut to fund NHS spending boost. 

Brexiteers warn that the UK must not stay in EU customs arrangements after 2022
The Times claims that Brexiteers, including Brexit Secretary Dominic Raab, are now warning Theresa May that, while they are prepared to give her room for manoeuvre in the Brexit talks, she must not keep the UK in the EU’s customs arrangements beyond the next election in 2022. However the EU has insisted that the proposals cannot be time-limited. Some Leavers have suggested that they will use the budget to put pressure on May.

Government tries to get Labour MPs to back Brexit deal
According to The Daily Telegraph, Government whips have held talks with up to 25 Labour MPs in a bid to persuade them to vote through the Government’s Brexit deal, nullifying opposition from Eurosceptic backbenchers. However, this has infuriated the Conservative Eurosceptics, some of whom are now threatening to vote against parts of the budget, with the European Research Group meeting tomorrow to set out plans for a ‘guerrilla campaign’.

McDonnell calls for end to Universal Credit
As the BBC reports, Shadow Chancellor John McDonnell used various interviews over the weekend to claim that Universal Credit ‘will have to go’ as it is not ‘providing the safety net that people expect when they need support’ and is ‘just not sustainable’. He also said that Labour was considering reducing the length of the working week.

Pension tax relief to be cut to fund NHS spending boost
The Daily Telegraph says that it expects Philip Hammond to use the budget to cut pension tax relief in order to pay for the NHS’s £20bn funding boost. Steve Webb, the former Lib Dem pensions minister who now works for Royal London, warned that the move is ‘no way to run pensions’ as the ‘people who will be affected are being prudent, making their own provision for retirement – which the Government repeatedly tells us they want us to do’.

Japan would welcome UK to Trans-Pacific Partnership
Interviewed by the Financial Times, Japanese Prime Minister Shinzo Abe has said that his country would welcome the UK to the Trans-Pacific Partnership trade deal ‘with open arms’. He warned against a ‘disorderly Brexit’ and said that while the UK would no longer be a gateway to Europe after Brexit, it was still ‘equipped with global strength’.

Hammond considers reward for landlords who sell to tenants
The Guardian claims that Philip Hammond is considering using the budget to bring in a so-called ‘good landlord’ tax break. This would reward those who sell properties to existing tenants. The plan has been thought up by the thinktank Onward, which proposes that landlords should not pay capital gains tax if a property is sold to tenants who have occupied the property for three years or longer, funded by curtailing other buy-to-let tax benefits.

Field claims Government always knew impact of Universal Credit
The Sun says that Frank Field, Chair of the Commons Work and Pensions Committee, has claimed that the Government always knew that the rollout of Universal Credit would leave some families up to £200 a month worse off. He told the paper that ‘The frailest shoulders have borne most of the budget deficit reduction strategy “successes”’.

Haldane appointed to chair new Industrial Strategy Council
The Financial Times reports that Andy Haldane, the Bank of England’s Chief Economist, is to be appointed as the chair of the new Industrial Strategy Council. The body will hold the Government to account and improve the implementation of the policy, which aims to improve the UK’s poor productivity.

Find out why you need Vuelio Political Services.