Channel 4 in Leeds

Did Leeds agencies win over Channel 4?

Channel 4 has announced its new headquarters – outside of London – will be based in Leeds, ending a lengthy pitching process and fierce competition. Leeds defeated many other cities, including Manchester, Cardiff and Birmingham, to be named the new home of some 300 Channel 4 staff – but how much of this was down to the creative agencies, PRs and marketers who banded together for the All in. Leeds campaign?

All In. Leeds was launched at the beginning of September by Leeds Council and over 50 agencies as a collective effort to showcase creativity in the region. Initially presenting a ‘love letter’ to Channel 4 – thanking them for prompting the creation of All In. Leeds – at the campaign’s heart was a manifesto that aims to shape the future of the creative sector in five areas: education, community, talent & diversity, businesses and creativity.

All five manifesto pledges are linked by the agencies’ desire to work together, as a collective, for the greater good of creativity in the city and region.

This collective undoubtedly played a part in the city’s victory, as Channel 4 said, in its official announcement, that Leeds is home to ‘a thriving digital industry and a strong digital talent pool’, which will help support Channel 4’s new Digital Creative Unit.

Alex Mahon, chief executive of Channel 4, said: ‘Leeds put forward a compelling and ambitious strategy for how they could work alongside Channel 4 to further build the strong independent production sector in the city and develop new diverse talent from across the region. Locating our National HQ in Leeds enables us to capitalise on a strong and fast-growing independent production sector in cities across the North of England.’

The move is a huge opportunity for agencies outside of London and signals a potential shift in the future of the media landscape. Channel 4 was forced into this decision by the Government, and it may now open the floodgates for more regionally-diverse media representation across the country.

Good news, perhaps, for the three Leeds-based PR agencies that are big enough to appear on PRWeek’s Top 150 – the industry’s barometer for PR success – but maybe a concern for the 122 that are London-based. A surge in regional PR offices is now likely, as PRs look to remain close with decision makers and stakeholders increasingly spread out across the country.

This is all opportunity for PRs, but perhaps the biggest opportunity is the results that can come out of working together. All In. Leeds showed how simple it is to work together and how many common goals competing agencies have. It’s a reminder of the power of the existing collectives in industry – the CIPR and PRCA – and a reminder that PR is buoyant and strong in its own right.

Congratulations Leeds, we’re excited to see what’s next.

Brexit islands

Political Headlines – Raab’s backstop, Military recruitment and Hancock’s health

Today’s political headlines include Raab’s demands to exit backstop after three months, Military to recruit foreign soldiers, Hancock calls on people to take responsibility for their own health and Jeremy Heywood has died aged 56. 

Raab demands right to exit backstop after three months
According to The Daily Telegraph, Brexit Secretary Dominic Raab has demanded the right to withdraw the UK from the Irish backstop after just three months, in a meeting which reportedly ‘stunned’ Irish officials but was contradicted by Cabinet Office Minister David Lidington when he visited Dublin three days later. The Guardian adds that EU officials are putting the probability of a Brexit deal being reached at ’50-50′, but that the British want to make ‘decisive progress’ on the backstop by Friday in the hope of achieving an EU summit to agree the deal on 22 November. The Times says that, despite press reports that a deal is close, Theresa May spent the weekend phoning Cabinet members in a bid to allay concerns that she is about to trigger a summit without domestic political agreement.

Military to recruit soldiers who’ve never lived in the UK
The Daily Telegraph reports the Ministry of Defence is to announce today that it will allow foreign nationals who never lived in the UK to serve in the armed forces. Under the plans, a requirement for Commonwealth applicants to have lived in the country for five years will be abandoned. This follows a recruitment crisis, blamed on ‘the ongoing disaster that is the Capita recruitment contract’ by Commons Defence Committee member Mark Francois.

Hancock calls on people to take responsibility for their own health
The Guardian claims that Health and Social Care Secretary Matt Hancock has ‘triggered a row’ by using a speech today to call for people to make healthier lifestyle choices, which he asserts ‘isn’t about penalising people’. Professor Simon Capewell of Liverpool University warns this is ‘victim-blaming’ people who’ve ‘been overwhelmed by a toxic environment’.

Former Cabinet Secretary Jeremy Heywood dies aged 56
The BBC reports on the death, aged 56, of former Cabinet Secretary Sir Jeremy Heywood. Heywood, who stepped down just two weeks ago, served four prime ministers in different roles, becoming Cabinet Secretary in 2012.Gordon Brown described him as a ‘leader of exceptional ability’, while Tony Blair called him ‘a quite outstanding public servant’.

Banks denies Russian funding
Interviewed on the BBC’s Andrew Marr Show, Leave.EU founder Arron Banks, who is under investigation by the National Crime Agency, claimed that ‘there was no Russian money and no interference of any type’. He also told Marr that in hindsight he thought that ‘we would have been better to remain’ in the EU.

People would pay more tax to fund social care
A poll conducted for the Daily Mirror shows that 56% of people would pay more National Insurance to fund ‘more and better social care’, with 54% willing to pay more income tax. 74% of those surveyed expressed concern about the level of care they expected to receive in their old age.

Hinds calls for more spending on schools
The Daily Mail says that Education Secretary Damian Hinds is calling for billions of pounds worth of spending for schools ahead of next year’s spending review. Interviewed by the paper, Hinds claimed that education was ‘a different category of spend’ because it ‘is about investment in our skills base’.

Johnson tells ministers to reject Brexit plans
Writing in The Sun ahead of tomorrow’s Cabinet meeting, former Foreign Secretary Boris Johnson calls for ministers to reject Theresa May’s Brexit plans, which he describes as a ‘stinker’ that will leave the UK as a ‘vassal state’ for the ‘first time in a thousand years.’

When it comes to political intelligence, demand the best. Find out more about Vuelio Political Services.

Miss Darcy's Adventures

Pet spotlight with Miss Darcy’s Adventures

Miss Darcy’s Adventures is written by May Wong and was recently ranked in the Top 10 UK Pet Blogs. Covering life in the city as a dog, Miss Darcy is joined by little brother George to tell tales of the exciting places they visit and the new friends they make. We spoke to May about how the blog has developed over time, why dogs are better and how brands can work with the blog.

How has your blog changed from when you first started? 
When a friend pointed out to me that Darcy had sabotaged my Facebook because I was posting all the things that Darcy and I did together, I thought it was time to give Darcy her own voice; thus began the blog. It was simply a diary of things we did together as we manoeuvred the challenges of living in London with a dog.

I’m often out and about and I didn’t think it was fair for to leave Darcy at home while I go about my daily chores. When I started asking around, I soon realised there are places where I can take her to – restaurants (not just pubs), shopping and travels, in the UK and abroad. I decided to use the blog to share our knowledge and adventures, and to encourage others to do likewise. Over the last five plus years of blogging, we have continued to search for dog-friendly places and address all the issues of travelling abroad. Along the way we have also gained friends in many places, some as far away as Australia and Asia.

I am often asked why we do not monetise our blog, it’s simply because we don’t want to compromise what we choose to write. As we got more involved with the dog world, especially adding a rescue into our mix, we choose to support dog causes – whether rehoming a dog or using our broad reach to help raise money for causes – but I always continue to encourage others to do everyday things with their dogs. Today we find London so much more dog friendly than when we started five years ago.

Miss Darcy's Adventures

What’s the best thing about being a pet blogger? 
Knowing that it brings a smile to our reader’s day. We often get messages from them to say how much our stories make them smile, and there are times we make them cry. Either way, it connects with people’s emotions.

How conscious are you of the animal’s personality as opposed to your own when writing?  
I write through Darcy – it is her blog, so it is her voice, her thoughts, her view of the world.

What’s better (and WHY) cats or dogs?
DOGS! Because they are much more attuned to us humans. They are there when we need them, and what better thing to do than to have a walk with your dog. Can’t do that with a cat.

Do you dress up your pets for Halloween? 
Yes, here’s Darcy as Paddington Bear and George as a spider!

Miss Darcy's Adventures

Did you have a pet growing up?
Not really. My father had a couple of birds but they were his pets. We had some goldfish but they all eventually died. My sisters and I have always wanted a dog but it was too much work, etc. So as soon as we all grew up and had our own homes, we all got our own dogs.

What’s the best top tip you have for pet owners? 
If you want to involve your dog in your daily life, start doing things with them early on. They will adapt easier and as soon as they see there’s nothing to worry about when they are with you, they soon trust you in all situations.

Miss Darcy's Adventures

How do you work with PRs and brands?
PR agencies and brands approach us for influencer campaigns – we only accept requests and invitations if they fit our brand and if we like their products/services. We understand a lot of times this is a less expensive option for the brands and if it doesn’t hurt us to help promote their wares and brands, we would happily do so in exchange of goods/services. But we forewarn them that we would only write and post positive experiences. If we don’t agree with the products/services, we will not review them.

What are the best collaborations you’ve worked on?
I can think of three that I really enjoyed working with, mainly because of their products. The first was Cloud7 – we like their products and they are generous in offering us products we love. The second is Hindquarters because we love their unique and excellent leads and collars, and we have them in almost every colour and we do colour combinations! And I feel very privileged to have the chance to work with Indre Cukuraite of Amarcord Photography who takes the most beautiful dog portraits and has published a book of her photography.

Do bloggers need their own industry association?
Not sure about this. For me this is a personal venture and not so much for business purposes. If there is one, I would probably look into it.

What other blogs do you read?
The Lon Dog and Marcel Le Corgi.

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gambling

Political Headlines – Crouch’s resignation, Banks investigation, Cameron’s return and Rudd failed

Today’s political headlines include Crouch’s resignation over the gambling machine stake cut delay, Banks investigated over Brexit donations, Cameron’s aim to return at Foreign Secretary and Rudd was failed by officials. 

Crouch resigns over gambling machine stake cut delay
The Daily Telegraph reports that sports minister Tracey Crouch has resigned over a decision to delay the reduction in the maximum stake for fixed-odds betting terminals. She warned in her resignation letter that £1.6bn would be lost in machines because of the delay and claimed that ministers had made ‘commitments’ to MPs with ‘registered interests’, a reference to those who have received donations from the industry. The paper warns that 35 backbench Tories could back an amendment to the finance bill on the topic later this month.

Banks investigated over Brexit donations
The Times reports that Brexit donor Arron Banks is being investigated by the National Crime Agency over allegations that he hid the source of illegal overseas donations. The investigation concerns a loan of £2m to Better for the Country by Banks and his insurance companies and a further gift of £6m from Banks on behalf of Leave.EU. Damián Collins, Chair of the Commons Digital, Culture, Media and Sport Committee has called for Banks ‘to put beyond doubt and suspicion that Russian money was not involved in the referendum effort’.

Cameron aims for return to frontline politics
The Sun asserts that David Cameron has told friends that he would like to return to frontline politics and wants to be Foreign Secretary, claiming that he is now bored. The paper adds that Boris Johnson has given up on his ambition to be the next Conservative leader, fearing being humiliated by finishing fourth or fifth.

Rudd failed by officials, leaked report shows
The Times says that a leaked report shows that Amber Rudd was failed by senior officials while she was Home Secretary, leading her to have to resign after telling a committee of MPs that there weren’t targets for the removal of illegal immigrants. The report, to be published today, reveals that mistakes by officials led to Rudd not being properly informed.

Labour to remove hunting loopholes
In an exclusiveThe Guardian reports that a Labour Government would strengthen the 2004 Hunting Act in order to remove loopholes. According to campaigners, hunting is continuing under the cover of trail hunting, with convictions falling to historic lows and the National Wildlife Crime Unit suffering cuts to its funding.

EU proposes new backstop compromise
The Financial Times claims that the EU’s Brexit negotiators have floated a new compromise backstop proposal in which the withdrawal agreement would contain a ‘bare-bones’ all-UK customs union with the EU, avoiding the need for a second customs treaty after Brexit, while Northern Ireland would be in a deeper customs union. This temporary measure would remain in place until a permanent trade agreement is in place

Labour MPs defy whip and vote to oppose tax cuts
The Guardian reports that twenty Labour MPs, including Lisa Nandy, Lucy Powell and Yvette Cooper, defied their whip to vote with the Liberal Democrats against the Government’s tax cuts for middle and high earners. Shadow Chancellor John McDonnell said that he did not oppose the cuts because he didn’t want to ‘take money out of people’s pockets’.

Councils told to prepare for no-deal Brexit
According to The Mirror, a leaked briefing reveals that councils are being told to prepare for three months of disruption in a no-deal Brexit. The minutes of a recent Local Resilience Forum meeting reveal that councils should plan for ‘reasonable worst case scenarios’ such as runs on fuel, food and banks, and to report to central government every eight hours.

Don’t gamble with your political intelligence – choose Vuelio Political Services.

Twitter likes

Will Twitter replace the ♡?

Social media sites continue to hit the headlines for not tackling fake news, especially since research from the Massachusetts Institute of Technology found that fake stories spread faster than the truth on Twitter.

In response, Twitter recently released updates to its rules covering fake accounts, distribution of hacked materials, and the way it handles the enforcement of its terms. Twitter will now use more in-depth ways to identify and remove fake accounts. These include spotting inauthentic activity, stolen or stock profile photos and accounts sharing misleading information. Aliases for previous offenders will be found faster, and action will be taken on anyone claiming to have hacked information.

In addition to these changes, The Telegraph reported this week that Twitter founder and CEO Jack Dorsey said he was not a fan of the heart-shaped ‘like’ button and would be removing it ‘soon’. Twitter clarified that there are no immediate plans to get rid of the feature, however, it is rethinking aspects of the current service with hopes of improving the quality of debate.

The Twitter like replaced the star-shape ‘favourite’ in 2015 and provides a quick way of acknowledging a post or keeping track of content you want to come back to. When multiple people like a post, the Twitter algorithm sees it as more popular and pushes it out further in timelines and notifications.

Usually the aim of those posting fake news or unsuitable material is to get it shared and viewed by as many people as possible. Therefore, techniques like using bots to manipulate likes helps the content reach further.

Twitter users and brands shouldn’t worry too much about the demise of the like. If Twitter was to remove the button there is likely to be a replacement option. The company has already been testing a Bookmarks feature – letting users privately save Tweets for later – and alternatives similar to Facebook’s reaction buttons could also be a way forward.

Many users are unhappy with the news, but luckily journalists are on hand to provide Twitter with advice to save the situation:

Can Twitter find a way to allow users to express their feelings towards a post, while preventing inappropriate content from spreading? Let us know what you think @Vuelio (but please, no likes).  

Ladder Talent

Sarah Stimson launches Ladder Talent

Sarah Stimson, former CEO of the Taylor Bennett Foundation has today launched a new consultancy that aims to help businesses in the creative industry develop their talent and become more diverse.

Ladder Talent will work with agencies and organisations working in the comms, digital, brand, marketing and other creative discipline industries to tackle the diversity issue and build strategies to recruit, retain and develop employees.

Sarah spent 11 years as CEO of the Taylor Bennett Foundation, which provides PR internships, mentoring and training to BAME graduates and students. She will be joined at Ladder Talent by trainers and executive coaches from the media and communications industry to deliver training, coaching and management development programmes.

Sarah Stimson

They include Lisa Quinn, who was previously communications director at HearstUK; Catherine Grinyer, director of Big Voice Communications; Evadney Campbell, co-founder of Shiloh PR; and Russell Goldsmith, founder of Audere Communications.

Sarah told Vuelio that throughout her time at the Taylor Bennett Foundation, she met several companies and employers who shared common problems, including the struggle to develop and retain talent. Sarah believes that if you develop talent, that talent is more likely to stay with you, so both issues are linked by their solution.

Ladder Talent will focus on these core areas while also working with clients to promote diversity of every kind, from ethnicity and gender to age, social mobility and disability. As we know from the PRCA Census for 2018, diversity is still woefully lacking in the industry, particularly at senior management and board level. One of the services this may lead to is a diversity audit, giving a company a clear sense of where they are now and highlighting the areas that need to be improved upon.

Commenting on the launch of her new venture, Stimson said: ‘I am incredibly excited to combine my passions of helping organisations to improve diversity, and developing talent for the creative industries. I’ve brought on board a group of very talented trainers and coaches and we’ve developed some exciting programmes to help businesses tackle the myriad challenges they face in creating a diverse workforce with the skills and abilities to thrive and succeed.’

Sarah will continue to sit on the board of ELATT as a charity trustee, and of Workio as Chair of the board and non-exec director. I will also carry on running my blogs PRcareers.co.uk and stimsonsarah.com and is planning a second edition of ‘How to get a job in PR.’

She can be contacted about services through Ladder Talent via email.

police

Political Headlines – policing core issues and post-Brexit financial services

Today’s political headlines include the chair of the National Police Chiefs’ Council’s criticism of policing priorities, Tracey Crouch on the brink of quitting, the financial services deal between London and the EU and Wallace’s warning against money-laundering. 

Police should focus on ‘core’ issues, not misogyny says senior officer
The Times reports that Sara Thorton, the chair of the National Police Chiefs’ Council, told a conference that forces should focus on ‘core policing’, saying that ‘deserving issues’ such as misogyny and allegations against dead people should not be ‘priorities for a service that is overstretched’. She questioned proposals by the Home Office to make misogyny a criminal offence, suggesting that a ‘criminal justice solution’ was not the ‘best way’ to deal with it.

Crouch considering quitting over delay to maximum stake cut
According to The Daily Telegraph, culture minister Tracey Crouch is ‘on the brink of quitting’ following a decision to delay the cut of the maximum stake on fixed-odds betting terminals from £100 to £2 until October 2019. Iain Duncan Smith, who campaigned for the change, said that Crouch was ‘really upset’ and that the delay would leave families ‘in a terrible plight’.

EU and UK reach services agreement
The Times says that the Government has reached a deal with the EU which would give British financial services firms access to European markets post-Brexit. Tentative agreement has been reached by negotiators on a future partnership on services and the exchange of data. Senior city figures have warned that agreeing the detail in a future trade deal will be harder.

Wallace warns of money-laundering crackdown
Interviewed by The Guardian, Security Minister Ben Wallace set out plans for the multi-agency national economic crime centre which launches today. He warned those who facilitate suspicious activity but don’t report it, such as estate agents, public schools and football clubs, that they would be ‘at the front of our queue’ with ‘organised crime groups’.

Barnier ‘under mounting pressure’ to reach Brexit compromise
The Daily Telegraph claims that it has been told by ‘senior EU sources’ that EU chief negotiator Michel Barnier is ‘under mounting pressure’ to agree a new compromise with the UK over the Irish backstop that would see the UK enter an indefinite customs union with the EU. Separately, Dominic Raab wrote to MPs claiming that he expected a deal to be done by 21 November.

24-hour airport drinking ban could be introduced
In an exclusiveThe Sun reveals that the Home Office has launched a review of whether to introduce high street licensing laws to airports, which could lead to bars, restaurants and shops being unable to serve alcohol until 10am. Airlines has been demanding changes as a result of increasing alcohol-fuelled disturbances, but UK Hospitality describes the proposals as ‘unnecessary and unfair’.

Poorer children now receive higher share of education funding
The BBC carries research by the Institute for Fiscal Studies that shows that poorer children now receive a higher share of English education spending as a result of a shift which has occurred since the early 2000s due to policies designed to give more funding to the deprived and an increase in poorer children attending sixth form and university.

Osamor keeps son as staffer, despite drug conviction
The Sun reports that Labour MP Kate Osamor has refused to stop employing her son Ishmael Osamor as a staffer despite him being convicted for possessing drugs with intent to supply and stepping down as a councillor as a result. Commons Speaker, John Bercow, indicated that he could lose his parliamentary pass after he failed to inform authorities of his conviction.

Are you focusing on your core issues? Let Vuelio Political Services do the hard work for you.

George Osborne

Political Headlines – Osborne’s ‘regrets’ and more Budget reaction

Today’s political headlines cover Osborne’s ‘regrets’ about his time in Government, patronising schools funding, clawing back the tax cut and no-deal Brexit to cause a recession. 

Osborne admits to ‘regrets’
Interviewed by BBC Newsnight, former Chancellor George Osborne admitted to ‘regrets’ about his time in Government, including getting immigration policy wrong and playing into the message that ‘everything Brussels did was a challenge’. He said that each of these had contributed to the Government losing the EU membership referendum. He also regretted not repairing the banking system quicker, but defended his austerity policies.

Chancellor’s ‘little extras’ for schools branded patronising
The Daily Mirror says that teachers and parents have criticised the Chancellor over his claim that schools would receive £400m from the Budget to ‘buy little extras’. Shadow Education Secretary Angela Rayner described the move as ‘utterly insulting’ while Kevin Courtney, joint general secretary of the National Education Secretary, said that schools faced a £2bn funding shortfall.

Government to claw back half of Budget tax cut
The Daily Mail reveals that small print in the Budget means that half of the tax cut for higher-rate taxpayers would be taken back by the Government through increased National Insurance contributions. Former Pensions Minister Steve Webb, who now works for the insurance and pensions firm Royal London, said that Hammond ‘should have come clean and mentioned this in the Budget speech’.

No-deal Brexit would cause recession, ratings agency claims
The Guardian reports that the rating agency Standard & Poor’s has warned that a no-deal Brexit would lead to rising unemployment and falling incomes, leading to a recession. It warned that the chances of a no-deal Brexit had increased to the point where they might threaten the UK’s credit rating.

Number of Brits applying for Irish passports doubles
The Times says that the number of British residents applying for Irish passports has nearly doubled since the EU referendum, with 44,900 applications received between January and June. The paper adds that Caroline Nokes, the immigration minister, admitted yesterday that UK citizens could face delays at EU airports after Brexit. The Guardian adds that Nokes also told MPs that employers would have to check if EU nationals have the right to work in the UK after a no-deal Brexit, but didn’t know how they would be able to do so.

Ambassadors to be recruited from business leaders
The Daily Telegraph claims that Jeremy Hunt is to announce today that the UK will begin hiring business leaders rather than civil servants as ambassadors. The change forms part of a plan to recruit more ‘under-represented groups’ and will lead to the UK adopting a more US style of diplomacy, the paper claims.

Hancock to tackle assaults on NHS staff
According to the BBC, Health and Social Care Secretary Matt Hancock will today set out new measures to reduce the number of assaults on NHS staff. More training on dealing with violent situations will be given to staff, while prosecutions will be sped up. Inspectors will examine NHS trusts’ plan to protect staff and a new recording system will be brought in.

McDonnell criticised for backing tax cuts
The Guardian says that Shadow Chancellor John McDonnell is facing a backlash from his own MPs after he said that Labour would not oppose the tax cuts for high earners in the Budget. He said that ‘we’re not going to take money out of people’s pockets’, but has been criticised for his stance by MPs including Yvette Cooper and David Lammy.

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Katzenworld

Interview with the leading pet blog in the UK: Katzenworld

Katzenworld is the brainchild of Marc-Andre Runcie-Unger and Iain Runcie-Unger and was recently named the number one pet blog in the UK. Together with a team of cat-lovers (cat-obsessives!), the pair cover everything feline from cat cafes and reviews to products and poetry. We caught up with Marc-Andre who told us about the blog’s development, the cats’ personalities and working with PRs.

How has your blog changed from when you first started?
When we first started our blog it was a very simply blog hosted on WordPress.com and we quickly realised that in order to get it known and out there we needed to increase its usability, content and design. Initially, we moved to a custom domain and WordPress-own themes to improve this but eventually our blog outgrew what WordPress.com can offer even on their paid-for packages.

We did a lot of research and decided to self-host with a UK hosting company called 34SP that specialises in dedicated WordPress hosting. They helped us move our blog and its readers, and it enabled us to completely overhaul our theme and blog features. Today the blog runs on a custom designed themed that allows us to interchange blocks and create engaging and visual sections for our readers.

Content-wise our blog has always stayed true to its key principals of providing the cat-loving people with a place to mingle and interchange their views and opinions, find product reviews, read the latest cat news and more!

But we didn’t just stop there… we actually took our Blog out on the road and have been running stalls at various cat shows and big events like the National Pet Show to talk to people about our Blog, provide them guidance on all things cat as well as sell some of the products we as a team loved the most!

Marc-Andre Runcie-Unger and Iain Runcie-Unger

What’s the best thing about being a pet blogger?
Well apart from that our pets are an integral part of running a pet blog and being our family there is also the people you get to meet! Networking is such a fun and important part of any blogger’s life. The pet industry especially seems to be full of amazing individuals.

How conscious are you of the animal’s personality as opposed to your own when writing?
The personalities of our cats are the most important thing to me! This is why most of our product reviews and advice posts are written from the view of our cats. It’s all about getting into the mindset of what our cats would have to say about things.

What are better cats or dogs?
Well as cat bloggers one could say we are biased on this… but I truly believe cats are better as they are much more independent and us humans have to earn their respect!

Do you dress up your pets for Halloween?
We don’t. It’s just much more difficult with cats than with dogs and most cats don’t appreciate the extra ‘coat’. Though one of our guest bloggers dresses up her cat regularly and her cat looks happy and doesn’t mind at all!

Did you have a pet growing up?
I had fish as a child as my mother was highly allergic to cats and dogs but I always wanted a cat as a pet. Iain, on the other hand, grew up with cats and it was him who got us to adopt our first cat (Oliver the Tuxedo) shortly followed by Nubia (the black cat), Renegade (the oriental) and Freya (the straightcoat Peterbald).

What’s the best tip you have for pet owners?
Cats are trainable! Many people think cats can’t be trained but you just have to take a slower and different approach to how to train a dog. It’s all about finding the right reward for good behaviour with them. Oliver, for example, will come when called.

How do you work with PRs and brands?
For me it’s important to understand the company/project I work with fully. A collaboration should be about mutual benefit and you can’t achieve that if you don’t fully understand the brand or product you are working with.

What are the best collaborations you’ve worked on?
One of the best collaborations we have done and in fact do every year is awareness of the effect of fireworks on pets. The dog of one of Iain’s sisters was never the same after he got scared by fireworks and thus we wanted to raise awareness of preventative measures on this anyway! Each year we work with a selection of companies around top tips and advice including herbal remedies

Do bloggers need their own industry association?
Yes! We are lucky as there is the international Cat Writer Association that we are part of to provide us with important journalistic resources, but a dedicated Blogger association would be able to address specific topics that only come up for Blogs even better.

What other blogs do you read?
Bionic Basil, Catster, Tuxedo Cat and Großtadtkatze.

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Monty Dogge

Pet blog spotlight with Monty Dogge

Monty Dogge is the superstar Newfoundland that stars in the Adventure of Monty Dogge, which was recently named in the Top 10 UK Pet Blogs. Written by ‘hooman’ Mark Sanders, the blog covers Monty’s adventures with his family of doglets – and also features the latest books Monty appears in. We caught up with Mark to find out how he manages posts with Monty’s personality, Monty’s hilarious opinion of cats and how the pair work with brands and PRs.

How has your blog changed from when you first started?
I started back in 2011 with a series of Facebook posts called Life according to Monty Dogge. It was about the life of a very big puppy in his own words and it’s fair to say things have changed quite a bit in the past seven years. Though the Facebook page and group still runs regularly, the blog is via the website and features articles from Monty and me. I have collected every post from 2011 as I plan to write a book next year and the first posts were very basic and were mainly Monty talking about his toilet habits on that particular day. People have followed him for years and now it’s very much a conscious effort to offer new content that is entertaining, informative and fresh.

What’s the best thing about being a pet blogger?
For me I get to spend all day with the dogs, and it’s been a huge adventure. From posting on Facebook I have now published four children’s book and spend most of the week in schools with Monty or Cookie reading stories about my best friends. I have done book signings at Waterstones, attended the Edinburgh Fringe and blogged live from Crufts. To be honest, at the age of 59 and supposedly retired, everything is great about being a pet blogger.

Monty Dogge

How conscious are you of the animal’s personality as opposed to your own when writing?
This is a great question because this is something that has really developed over time. As Monty has gone from a puppy exploring the world to a seven-year-old adult Newfoundland, his personality and understanding of the world has changed as has my writing. It sounds a real cliché, but I actually think it’s made me a better ‘hooman’.

To be constantly looking at life through the perspective of an animal really makes you realise how good, honest and full of love they are. I love the relationship we have on the page, Monty views me as quite odd and really struggles to understand most of the things I do as a furless biped. We end up having this loving battle between our personalities and it’s a fascinating writing process.

What’s better (and WHY) cats or dogs?
I’ll let Monty answer this one. Well it’s obviously dogs isn’t it? Cats do all this aloof independent act, but they don’t fool me. Really, they’re needy and desperate to be dogs but they know if they go paw to paw to get the hooman’s attention they’ll lose. And clever? Really? A friend of ours locked themselves out of the house as the door slammed behind them. They looked through the letterbox and could see the key so they asked the cat to pass it to them… Well, the only thing this supposedly intelligent pet could say was Me? Oww?

Do you dress up your pets for Halloween?
We are a bit of a crazy house with five dogs, four children and four adults so there is always something going on around events such as Halloween and Christmas. The dogs always join in, but I think it’s one of those things that can get overdone and for us it’s occasional rather than daily costumes on Instagram. I think it comes down to knowing your dogs. Believe me Monty wouldn’t do anything unless he wanted to so yes, we do.

Did you have a pet growing up?
My parents didn’t really like animals, so I only ever had a hamster, just the one. I really got obsessed with animals after visits with my Grandad to Paignton Zoo in Devon where I grew up. My first job after I left school was as the Curator of Birds at a Bird garden which was an interview where I had to be quite imaginative about my previous animal experience. I then spend some time as a Giraffe keeper and kennel manager, so I think not having a pet as a child probably pushed me further in that direction.

Monty Dogge What’s the best top tip you have for pet owners (management/maintenance/behaviour)?
I’m by no means an expert and anybody who has seen my You Tube character ‘Absolutely Barking’ – the world’s most incompetent dog trainer would, I’m sure, agree. I think any advice I could offer is about socialisation. I personally think if dogs are really socialised well, have firm but kind boundaries and are treated with respect you won’t go far wrong.

How do you work with PRs and brands?
We have some good relationships with brands and like to build that relationship on a mutual respect. We do get contacted by lots of companies but I really like to believe in the product and welcome the chance to really try it out before featuring it in a blog. Luckily the good brands also have this philosophy, so we have done some good work with those. At the moment working closely with PRs has been in my thoughts more and more. I am really keen to get to the next level with our books particularly and see the blog as a great way of attracting a larger audience and following.

What are the best collaborations you’ve worked on?
We have been very lucky to been asked to get involved in some really exciting projects over the past 12 months. 2018 saw the very first Dog Lover Show at the SCC in Glasgow and we were asked to be the guests of honour, which was amazing. We set up a separate blog page for the show and were given our own ‘Monty Dogge’ area complete with branding and bean bags for the children. The show attracted a very big public attendance and we were very busy for two days. Monty was also asked to be an Instagram model for Lintbells who are a major brand in the Pet industry and this has been a lot of fun. I think each of the collaborations that we’ve worked on have been interesting and unique and we’ve certainly had a packed 12 months.

Do bloggers need their own industry association?
I really think this needs looking at as blogging becomes more of a respected and realistic occupation. Monty and I have recently been asked to be author/s in residence at a school for young people on the autistic spectrum and one of the things they are really keen on is blogging and writing on social media. I think several years ago when you mentioned blogging people thought it was just something you did as a bit of a geeky hobby but boy has that changed! So if I was asked for a short answer it would be Yes.

What other blogs do you read?
I have to be honest and say I really don’t read at all as much as I’d like. When I do get a chance my go to blogs are Guido Fawkes, DIY Daddy and the wonderful Paw Post.

Reach-the-right-influencers-with-the-Vuelio-media-database

Autumn Budget 2018

Read the Autumn Budget Summary and Stakeholder Reaction

Monday’s Autumn Budget announced a raft of spending across the board. Philip Hammond repeated Theresa May’s Party Conference announcement that austerity is over, albeit with the caveat that it’s ‘finally coming to an end’ – then revealed spending for the NHS, housing, defence and schools.

The full Budget was hugely comprehensive with the vast number of announcements affecting everyone in the country. But some areas have done better than others.

In our Autumn Budget Summary and Stakeholder Reaction, we have covered the full budget, including what’s been promised and the impact it’s intended to have.

We’ve also curated reaction from leading stakeholders from industry bodies and associations, to give context to the headline-grabbing announcements. This is accompanied by the media’s response, with journalists’ tweets revealing the story beyond the headline.

This is all available for free download – click here to get your copy today.

Hammond

Political Headlines – Budget reaction and analysis

Today’s political headlines follow yesterday’s Autumn Budget and cover Hammond’s spending, Labour’s criticisms, the Brexit ‘double deal dividend’ and the digital services tax.

Hammond’s ‘giveaway’ Budget
The Times calls yesterday’s Budget ‘the biggest giveaway’ since the Conservatives came to power in 2010 as Hammond used his windfall from higher growth and lower deficit forecasts to ease austerity with £103bn of extra spending. Headline measures include tax cuts for 32m workers and funding for the NHS spending increase announced earlier in the year, as well as emergency cash injections for schools, freezes on beer and spirit duty and more money for Northern Ireland.

Labour criticises Budget for ‘broken promises’
The BBC reports that Labour has attacked claims by the Chancellor that austerity is ending, with Shadow Chancellor John McDonnell warning that benefit cuts are continuing and Jeremy Corbyn suggesting that the Budget was full of ‘broken promises’. The Resolution Foundation thinktank notes that changes to income tax thresholds will give the poorest families £30, compared to £410 for the richest.

Hammond promises Brexit ‘double deal dividend’
The Daily Telegraph says that Hammond promised a ‘double deal dividend’ if the UK reaches a Brexit deal with the EU as the economy would benefit from the ‘end of uncertainty’. However, he warned that an emergency Budget in the spring was possible if the outlook ‘changes materially’ and he would take ‘whatever action is necessary’.

Tech firms targeted with digital services tax
The Guardian reports that Hammond is targeting US tech firms such as Google, Facebook and Amazon with a digital services tax, as the UK can no longer wait for a global consensus on the route forward. He expects the tax to raise more than £400m a year, but the Office of Budget Responsibility believes that the major tech companies might pay just £30m each.

£3bn boost for Universal Credit
The Sun says that almost £3bn was spent on a rescue package for Universal Credit, reversing over half of the cuts made to the benefit by George Osborne. As a result, the paper calls Hammond ‘Mr Increditable’. The Chancellor claimed that 2.4m families would benefit from £630 more a year.

Budget welcomed by business groups
According to the Financial Times, the Budget was welcomed by business groups. The CBI said it offered ‘significant support for investment’ and the Federation of Small Businesses said that it was Hammond’s ‘first small-business friendly Budget’, particularly welcoming the freezing of the VAT threshold. However, business groups have also warned of the continuing uncertainty caused by Brexit. 

Hammond kills off PFI
The Times reports that Hammond has committed to no longer use PFI schemes following the collapse of Carillion earlier this year, with existing schemes to be managed by ‘centres of best practice’. According to the paper, the Treasury is looking at new funding models, such as a national infrastructure bank.

Unpopular measures hidden in the detail
The Daily Mirror reveals 13 details from the Budget it says Hammond ‘won’t want you to read’. They include the poorest in society not benefitting, a new plastic tax taking four years to introduce, a six-month delay to cutting stakes on fixed-odds betting terminals and a tax on vaping.

Our full Autumn Budget summary was sent to Vuelio Political Services clients yesterday. Stop missing out on quality intelligence.  

Becky Excell

Interview with the No. 1 Baking Blogger: Becky Excell

Becky Excell writes the number one baking blog in the UK. Originally started as a way to share gluten-free recipe ideas, the blog has become a major resource for a vast audience with its tasty treats and practical advice. We caught up with Becky to find out how much the blog has changed, the joy of her grandma’s ugly cake and all the different channels PRs need to know about.

How has your blog changed from when you first started?
It’s changed loooooads since I first started. At first it was just a little project I did to keep me sane in my final year of university. I’d review products, restaurants and sometimes create recipes instead of revising (oops). Now my blog is my job and while it’ll always be a passion project first and foremost, it’s taught me a lot and it’s grown with me.

These days, I love creating recipes more than ever (especially baking!) but also foodie travel guides, gut health discussions and light-hearted lifestyle pieces too. The blog is more about me and what I’m interested in these days – not just about reviewing products. I like to think that the quality has improved too, just from experience. Sometimes I do go back and read old posts, look at the photos and think ‘gosh, that’s awful!’.

Why baking?
I’ve always loved baking and I’ve been baking since I can remember. I would stand on a step-up as a young girl when I couldn’t reach the kitchen worktop and help my Mum make cupcakes. Fortunately, I can reach the worktop all on my own now!

But when I found out that I couldn’t tolerate gluten, my mission was just to simply recreate all those cakes I used to love as a kid – but 100% gluten free. I find baking really therapeutic too. I’ve had a bit of a rocky relationship with food but baking always reminds of being a kid and being totally care free.

Plus, you then get to eat it at the end!

Baking bloggerHow do you make your blog stand out?
Hmm… probably a combination of injecting my personality into my writing – along with sharing my life experiences and improving my photography. That’s been the magic combo for me.

I always think to myself ‘anyone can buy a WordPress theme exactly like mine, so how am I going to make my blog unique?’ and the answer is always… me.

So, I worked on my photography, wrote my blog posts in the chatty way I’d talk IRL (complete with terrible jokes) and shared experiences from my own personal life. My blog is basically me!

What’s the best bake you’ve ever made?
I’d have to say my gluten-free Battenberg cake, but probably not for the most obvious reason! Basically, I’d tried to make a Battenberg at least three times in the past and it had always gone horribly wrong. Half the time, the pink sponge would come out as if I’d never put any colouring in it in the first place or just I’d fluff up assembling it (then curl up in a ball and cry).

But literally like two years after swearing I’d never bother baking one ever again… I did it! And not only did it turn out well, but it gave me the confidence that I could actually make cakes that look nice. If it wasn’t for that Battenberg victory, I don’t think I’d ever have attempted to make half the cakes on my blog today.

What’s the best bake you’ve ever eaten?
This might sound really boring, but I’d have to say my Grandma’s Victoria sponge. She wouldn’t mind me saying this, but it was such an ugly cake! Sadly, I don’t think she’d ever be able to have a baking blog, but it tasted absolutely out of this world. It didn’t even have jam in it, just the buttercream alone was amazing!

For a long time I thought that making ugly cakes that tasted amazing ran in the family… but I think making that Battenberg might have managed to break the curse for me!

Who will win The Great British Bake Off?
It’s got to be Rahul, right? I can totally relate to being a nervous baker with zero confidence, so I feel like if he can just keep it together then he’ll smash it!

What one thing should PRs know about you?
I guess that I’m a passionate creator of all different types of content, not just blogging. I’m not sure that most PRs even know that I’m really into videography and often I create recipe videos, travel guide videos and vlogs. I also often speak in public about my gut health and I’ve done tons of baking in front of the camera and at live events too. I was on BBC radio a few times in the last year talking about gluten free food!

Basically, I’m full of ideas and no matter what the medium, I’m always up to the challenge. Baking and beyond!

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best collaborations you’ve worked on?
Oh wow that’s tough. I loved travelling to Palma earlier this year with Jet2 to experience the food of Majorca. I’d love to do more things like this and create content for those going on holiday who are in need of allergen-friendly places to eat.

Do you think bloggers need their own industry association?
It would definitely be useful. There is a lot of misunderstanding when it comes to this industry and it would be nice to have a place to go where all the ‘rules’ are laid out clearly and updated regularly.

What other blogs do you read?
I tend not to read a lot of food and baking blogs really. Instead, I read a lot of lifestyle blogs. I really enjoy Hannah Gale’s blog for her down to earth realness – it’s so refreshing, relatable and funny all in one.

Want to work with content creators like Becky? You need the Vuelio Media Database, which lists thousands of bloggers, vloggers and Instagrammers alongside journalists, editors and broadcasters. 

Influencer Marketing

How to get the best results with influencer marketing

Last week, Vuelio hosted influencer marketing expert Scott Guthrie for an exclusive webinar covering best practice and fraud in the industry. A lively Q&A showed that PR and comms is still finding its feet with influencer marketing and Scott has generously reproduced his expert answers from the session for this Monday PR Club post. 

Is it possible to work with influencers for free?
Yes, it is possible. It depends on how you approach the influencer and the value you can bring to the relationship. Perceived value will differ relationship to relationship. It might be the offer of giving an influencer advanced access to a new product, or a behind-the-scenes glimpse of the production process, for example. It might be free access to an event or the prospect of the influencer growing their authority with a new audience.

Sipsmith is a proponent of this influencer relations approach. The artisanal gin distiller has a policy not to pay influencers, instead they hold events for influencers that help these content creators create great content. The company is also willing to trust the influencers’ approach to producing content that resonates with their joint audiences, handing over control of the content creation to the influencers.

If influencers buy followers, can their inflated size then attract organic growth? And would that be a good thing?
It is human nature to want to belong to something which is thought of as popular or successful. High follower counts do act as a signal of social authority. Some practitioners work with influencers knowing they have bought followers or engagement. They weight the spend to the influencer, reasoning that if, let’s say, 30% of the audience is fake they’ll reduce the payment structure by 30% or use incentive payment success criteria which includes impact metrics.

Ultimately, influencer fraud is an ethical issue. If the influencer is lying to their audience and brand partners about their follower count or engagement rate, what else are they lying about?

What about influencers with agents, are they more likely to be genuine?
There are good agents and bad ones – just as there are good and bad barristers and baristas. In the past, media agencies and agents have been known to game the system through buying followers and engagement for the influencers on their rosters. They’ve also ‘amped’ influencers via paid promotion in order achieve the impression numbers they’ve promised clients. A thorough vetting process will eliminate selecting an influencer who turns out to be a poor fit for you or your client.

What’s the best way to vet new influencers?
When finding the most appropriate influencer to work with, always follow the 4S Filter of Search, Surface and Screen before you Select an influencer. The Select phase is at least as important as the Search and Surface phases; it is where you vet the prospective influencer and determine whether they are the best-fit for you or your client. This involves identifying nuances such as brand values and tone of voice as well as whether they have recently worked with competitors. These vetting skills rely heavily on the ability of the communicator, though there are tools, like Vuelio, to help at every stage of the process.

Scott Guthrie 4S

If we use smaller influencers we won’t hit some metrics – how do we sell the benefits of micro influencers back to our clients?
This question tracks back to the communications and business objectives you identified during the planning phase, and the KPIs you set out to measure them by, along with the budget and time available. Proportionally, micro influencers offer higher engagement rates than influencers with large audience followings. Marshalling micro influencers at scale can be more cost-effective than using an influencer with a large audience – which usually comes with a large tariff attached.

One approach might be to extrapolate results to build a better business case for influencer marketing to your clients. You could argue that you’ve achieved X results working with three micro influencers. Scaling to nine influencers is forecast to more than triple the ROI.

However, effective influencer marketing campaign measurement should move beyond vanity metrics and include outcomes – and ultimately impact.

Ready to start your search for the brightest and best influencers? Vuelio lists thousands of bloggers, vloggers, Instagrammers, podcasters and content creators on the Vuelio Influencer Database.

 

Philip Hammond Treasury

Political Headlines – Budget: Brexit, Universal Credit, mental health and roads

Today’s political headlines are dominated by the Budget, with warnings about a no-deal Brexit derailing spending plans, Labour’s call for the Budget to halt Universal Credit, new spending on roads, broadband, and trees and a funding boost for mental health. 

No-deal Brexit will put Budget spending plans at risk, Hammond warns
The Daily Telegraph reports that Philip Hammond is to warn that the tens of billions of pounds of new spending commitments announced in today’s Budget will be put at risk by a no-deal Brexit. He warned that if this happened, he would have to hold an emergency budget in order to set out a ‘different strategy for the future’, transforming the UK into a Singapore-style low-tax, low-tariff economy. The Sun adds that Hammond is also set to announce the release of a new 50p coin to commemorate Brexit which will bear the motto ‘Friendship With All Nations’.

Labour calls for Budget to halt Universal Credit rollout
The Guardian says that Shadow Chancellor John McDonnell will urge MPs to vote against the Budget unless it commits to halt the rollout of Universal Credit. He accused Hammond of ‘callous complacency’ for not acknowledging the problems with the benefit. As the paper notes, there have been hints that extra money for Universal Credit is to be announced.

New spending on roads, broadband and trees
The BBC reports that the Budget will contain a range of spending on roads. Highways England is to receive £25.5bn between 2020 and 2025 for major road projects, mostly from vehicle excise duty, with a further £3.5bn for councils to spend on major local routes. Other announcements include £420m for potholes and £150m to improve junctions. The Daily Mail says that Hammond plans a £250m fund to connect rural schools and libraries to super-fast broadband. The Times adds that a £60m plan to plant new trees is also set to be announced.

£2bn funding boost for mental health
The Times reports that the Budget will contain a £2bn funding increase for mental health services as part of the NHS funding settlement. The new money will fund measures including mental health units in schools, specialist crisis teams for young people, mental health support teams in A&Es and a new fleet of mental health ambulances.

Tech firms to be given deadline to pay more tax
The Financial Times says that Philip Hammond is to set a deadline for large technology companies to pay more tax in the UK. The paper does not expect him to announce a digital sales tax, but claims that he will set out a timetable for action and will make it clear that the UK will act unilaterally if there is no international agreement on the issue.

‘Dutch-style’ pension reforms to be consulted on
The Daily Telegraph expects the Budget to contain a consultation on ‘Dutch-style’ pension reforms, in which thousands of members pay into a single pot. The ‘collective defined contribution’ schemes reduce risk by pooling incomes, can secure higher payments, and give members a ‘target’ for retirement income rather than a guaranteed level.

Hammond to target national insurance paid by self-employed
In an exclusiveThe Sun hits out at the news that Philip Hammond is to go ahead with plans to target self-employed workers who pay themselves through private companies, avoiding having to pay national insurance contributions. Backbench MP Steve Baker warns that this would ‘destroy entrepreneurial spirit’ in the country.

Town centres ‘have to change’, Hammond says
According to the Daily Mail, Philip Hammond said yesterday that the rise of Internet shopping meant that ‘our high streets have to change’ and become ‘smaller’, with the areas around them redeveloped for housing. He will announce a £650m Future High Streets Fund and a £900m cut in business rates for independent retailers.

It’s Budget day! Don’t miss anything that matters to you, sign up for the free Autumn Budget summary

Five Things 26 October

Five Things: Injunction, Ross the thief, Radio 2, Facebook and Popémon Go

This week’s Five Things You Shouldn’t Have Missed includes the one with the injunction, the one with the David Schwimmer lookalike, the one with the departing Radio 2 host, the one with the Facebook ads and the one with the catholic Pokémon Go.

Don’t forget next week’s Five Things will be an hour later because the clocks go back this weekend.

 

1. Injunction

Sir Philip Green

The biggest story of the week is undoubtedly the injunction that stopped the Telegraph from publishing its investigation. Making the front page of The Daily Telegraph midweek, the story was headlined ‘The British #MeToo scandal which cannot be revealed’.

With speculation rife over the ‘leading business’ who was at the centre of the storm (including this amusing denial from Lord Sugar), Lord Hain used his parliamentary privilege to name Sir Philip Green as the man behind the injunction.

As reported by ITV News, Green has ‘categorically and wholly’ denied being guilty of any ‘unlawful sexual or racist behaviour’. Hain has been criticised for using parliamentary privilege – and the Guardian reports this will now reopen the issue of whether MPs or Lords should be able to speak with impunity.

It’s also likely to throw the use of injunctions into the spotlight, with many MPs earlier this week claiming you shouldn’t be able to ‘buy silence’.

Expect this one to rumble on.

 

2. The Geller Yeller

Ross Geller

The second biggest story of the week is the David Schwimmer lookalike who was wanted in connection with a theft by Blackpool Police. Not only did the original police appeal on Facebook spawn thousands of jokes in response, it also led to this comedy gold from Ross Geller himself:

[INSERT YOUR OWN FRIENDS/ROSS JOKE HERE]

 

3. Radio 2

Simon Mayo and Jo Whiley

The Radio 2 Drivetime show will end in its current format after co-host Simon Mayo has announced he is leaving the station for good.

He has only been hosting Drivetime with Jo Whiley since May, though has hosted the show solo (alongside his team) for eight years. The new format has never really sat well with listeners who have complained about the lack of chemistry between the two presenters.

BBC News reports that Mayo will not be moving to a rival broadcaster, despite social media reports suggesting otherwise. He will continue to co-host the film show at 5 Live with Mark Kermode.

Mayo’s departure is part of a bigger catalogue of changes at Radio 2 – not only will the Drivetime show get a new host (Whiley is moving back to the evening slot), the breakfast show is losing Chris Evans in the New Year when he is replaced by Zoe Ball. Radio is often overlooked when we discuss PR and campaigns, but with 50 million radio listeners a week, it’s still one of the most popular media channels in the UK and PRs should take note.

 

4. Facebook

Vice News Facebook

Last week, Nick Clegg was appointed head of global affairs at Facebook, which drew praise from the PR industry. Now he may have his first issue to tackle – no not the £500,000 fine for the Cambridge Analytica data breach issued by the ICO – but VICE News pulling apart Facebook’s ‘more transparent’ political advertising.

VICE placed ads on behalf of prominent political figures including Mike Pence and Tom Perez, which Facebook approved. It also approved an advert on behalf of ‘Islamic State’. VICE tried imitating adverts that have been identified as Russian bot/interference during the election and, again, they were approved.

Facebook did stop an advert submitted by ‘Hillary Clinton’ but gave VICE no explanation as to why.

To submit political ads, VICE was required to submit a valid ID and proof of residence, but there was nothing requiring this to match up to the public facing ‘paid for by’ name.

Check out the full story here.

 

5. Popémon Go

Follow JC Go

A new Pokémon Go-style game is being released by a Florida-based Catholic evangelical group where instead of pocket monsters, you catch saints and biblical figures. While not coming directly from the church itself, the Pope apparently approves of the idea. The app group’s executive director, Ricardo Grzona, said: ‘You know, Francis is not a very technological person, but he was in awe, he understood the idea, what we were trying to do: combine technology with evangelization’.

The app is called ‘Follow JC Go!’. As one Twitter user pointed out they missed a trick – they should have called it Popémon Go.

 

Seen something we missed? Let us know on Twitter @Vuelio

Digital radio

Are you taking advantage of the digital radio boom?

Radio Joint Audience Research (RAJAR) has released its quarter-three listening report, which shows that digital listening is at an all-time high.

At the start year, digital listening reached its tipping-point when just over half (50.9%) of radio listeners were tuning in via digital channels. The latest report shows digital channels rise further, with 63% of the population listening each week – that’s three in five adults.

Overall, almost 50 million people switched on their favourite radio station each week. This equated to a total average of just over a billion hours listening each week in quarter three.

Of those, 34 million people selected BBC channels, 51% of those now listening through digital means – the highest number on record.

Bob Shennan, Director of BBC Radio and Music, said: ‘While millions continue to listen every day we’ve also been reinventing radio to expand our digital offer for the increasing number of online listeners’.

Digital listening hours across all radio stations has reached 538 million, up 5% year-on-year. Following the increased popularity of smart speakers and the availability of radio apps, listening to radio digitally is extremely accessible.

This change in listening habits prompted the Government to consider the future of the FM frequency. Reported earlier this year by The Guardian, it is proposed that there will be a complete switch-off of major FM radio services in the 2020s.

For comms professionals, the shift to digital could offer more targeted opportunities to reach your audiences. There are hundreds of national and regional radio stations available on DAB devices, which means you can be more selective of channels and still reach large audiences.

And it’s not just large audiences that make radio an exciting medium. Some 44% of 15-24 year olds and 32% of adults say they follow their favourite presenters and radio stations on social media. People are not just listening to radio but also engaging with it, especially younger audiences.

Radio is often overlooked when it comes to integrated campaigns or award-winning PR but with 50 million people listening across the UK each week, now is the time to reconsider your strategy.

Planning a radio PR campaign but lack the right contacts? You need the Vuelio Media Database

Philip Green

Political Headlines – Hain and Green, illegal DNA samples, Universal Credit and Brexit

Today’s political headlines include Hain’s claims that Sir Philip Green was responsible for the injunction dominating the press, Javid admits officials illegally requested DNA samples, DWP in denial over Universal Credit and May postpones her plans to present revised Brexit proposals. 

Hain claims Sir Philip Green was responsible for injunction
As The Daily Telegraph reports, Lord Hain used parliamentary privilege to claim that the businessman Sir Philip Green was the subject of an injunction preventing the paper from running a story. Following the revelation, MPs including Liberal Democrat leader Sir Vince Cable and Frank Field suggested that Green should lose his knighthood. Green refused to comment on events in Parliament but denied any ‘unlawful sexual or racist behaviour’.

Javid admits officials illegally requested DNA samples
The Times reports that Home Secretary Sajid Javid admitted yesterday that officials from his department had been illegally requiring DNA samples from people who wanted to stay in or visit the UK. Those affected include children of Gurkhas and Afghan translators who worked for the British military, but the scale of the error isn’t known. Javid said that those affected would be reimbursed.

Department of Work and Pensions ‘in denial’ about Universal Credit
The Daily Mirror says that a new report by the Commons Public Accounts Committee has found that Universal Credit is creating ‘unacceptable hardship’ for many claimants, accusing the Department of Work and Pensions of being ‘in denial’ about the benefit and being unable to make improvements as a result.

May postpones plans to present revised Brexit proposals to Cabinet
According to The Sun, Theresa May cancelled plans to present revised Brexit proposals to her Cabinet yesterday because they were not ready. In a reference to Attorney General Geoffrey Cox, who has emerged as a critic of May’s strategy, a source told the paper that the plan needed ‘Cox-proofing’. The paper suggests that May has just ten days to agree her offer to the EU if a November summit of EU leaders to discuss it is to go ahead.

Hannan claims EU citizens in UK will be able to vote
The Guardian reports that Brexiteer MEP Daniel Hannan told his colleagues via WhatsApp that he had seen part of the draft Brexit withdrawal agreement and that it would give EU citizens voting rights in England and Northern Ireland (they are devolved in Scotland and Wales). He described this as an ‘odd decision’, claiming that bilateral agreements should be reached with each country instead.

Defence to be given £500m bail out in Budget
In an exclusiveThe Sun reveals that Chancellor Philip Hammond is to announce a £500m bailout for the Ministry of Defence in Monday’s Budget. However, he has insisted that the department will not get ‘special treatment’ and its long-term funding will be settled in spring’s spending review.

Raab warns of French ‘go slow approach’ in no-deal Brexit
The Daily Mail says that Brexit Secretary Dominic Raab has warned that the UK should be ready for a ‘go slow approach’ by the French in the case of a no-deal Brexit, although he believes that border issues in such a scenario could be ‘alleviated’ through ‘pragmatism on both sides’.

MPs recommend that FCA regulates commercial lending
The Financial Times carries details of a new report by the House of Commons Treasury Committee, which concludes that commercial lending should be regulated by the Financial Conduct Authority. The committee’s inquiry followed scandals over the way small businesses were treated by RBS and HBOS.

Are you on top of everything that affects you? Let Vuelio Political Services do the legwork for you.

Britt Box

Baking Blog Spotlight: Britt Box, She Who Bakes

Britt Box is the author of She Who Bakes, a new entry in the Top 10 UK Baking Blogs. Britt started baking as a means to tackle depression and has now turned it into her business, which includes the bestseller book Cakes, Bakes & Business. We caught up with Britt to talk about turning your blog into a business, improving her bakes and making magic with brands and PRs. 

How has your blog changed from when you first started?
When I first started, I didn’t have a proper blog website, it was just a page of information. I was also making commission cake at the time and most of my blog posts were documenting whichever cake I was working on that week. Now I concentrate more on recipes and tutorials.

Britt Box

Why baking?
I accidentally fell into baking in 2010. I was suffering badly with depression, anxiety and septicaemia after an operation. I was signed off work and not having a great time. A friend of mine was running a charity bake sale and asked if, as I had a bit of spare time, I wanted to make a cake for it. I bought a packet mix and a block of icing and made an (inedible) mess. BUT I enjoyed it so much I kept doing it, I kept going, started a blog about what I was doing and years later here I am. I baked my way out of depression and now I help others.

How do you make your blog stand out?
My blog is aimed at beginners. I talk about the highs and lows of baking. I keep it completely real. I felt it was important that people should know cakes don’t always turn out how you planned and that’s ok!

What’s the best bake you’ve ever made?
Caramel blondie cups. It’s all of my favourite flavours and I ate most of them just to myself.

She who bakes

What’s the best bake you’ve ever eaten?
A madeira cake. I can do it in my sleep now and I always get great results with them.

Who will win The Great British Bake Off?
Kim-Joy.

What one thing should PRs know about you?
Creating recipes, tutorials and writing articles about baking is something I love doing. Get in touch and let’s make magic together.

Britt Box

What are the best collaborations you’ve worked on?
Working with Homepride Flour & Macmillan Cancer Support. I lost my mum and nan to cancer so that was a job close to my heart.

Do you think bloggers need their own industry association?
I think so, yes. Nowadays bloggers are making up more and more of the people who write reviews, collaborate with brands and we are who people turn to for advice in specific industries. I think bloggers as a whole need to be taken more seriously.

What other blogs do you read?
Iced Jems, The Baking Explorer and BakingQueen74.

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Happy PM

Political Headlines – May, NDAs, Sedwill and police funding cuts

Today’s political headlines include May’s 1922 Committee meeting, the crackdown on unethical NDAs, Sedwill appointed cabinet secretary and police funding cuts. 

May leaves meeting of backbench MPs ‘unscathed’
The Guardian claims that Theresa May ‘emerged unscathed’ from a meeting of the 1922 Committee of backbench Conservative MPs last night. Amber Rudd said the Prime Minister’s speech was ‘emotional and personal’ and the paper reports that some Brexiteers asked ‘awkward questions’. The Times adds that parliamentary preparation for a no-deal Brexit will start in under three weeks, with routine business suspended to make way for emergency legislation. Measures include making businesses who only export to the EU register for customs duties and signing contracts on chilled storage for medicine stockpiles.

May vows crackdown on unethical NDAs
The Daily Telegraph reports that Theresa May has promised to end the use of ‘unethical’ non-disclosure agreements after the paper was blocked from reporting allegations of sexual harassment and racial abuse against a leading businessman. Labour MP Jess Phillips called for NDAs for ‘sexual harassment and hate crimes’ to be banned and expressed concern that a review promised by May would ‘happen too slowly’.

Sedwill appointed as Cabinet Secretary
The Times reports that Sir Mark Sedwill has been appointed as the new Cabinet Secretary following the announcement of Sir Jeremy Heywood’s resignation yesterday. Owing to the urgency of the Brexit process Sedwill, described by the paper as May’s ‘longstanding lieutenant’, did not undergo a formal recruitment process to replace Heywood, who is recovering from cancer. Labour has described the appointment as ‘an abuse of process’.

Funding cuts have dire consequences for police, MPs warn
The Financial Times carries details of a report by the Commons Home Affairs Committee, which warns of ‘dire consequences’ for public safety unless police budgets are increased. The report accuses the Home Office of an ‘irresponsible failure of leadership’ as police forces face rising levels of crime while their funding is being cut.

Lords urged to amend counter-terror bill
The Guardian says that nine organisations including Index on Censorship and Reporters Without Borders have called on the House of Lords to significantly amend the Counter-Terrorism and Border Security Bill, which they warn would threaten press freedom, damage academic research and undermine the protection of journalistic sources.

MPs back abortion law reform and same-sex marriage in Northern Ireland
The Sun reports that MPs voted last night to back an amendment tabled by Labour backbencher Stella Creasy which aims to force the Government to reform the law on abortion in Northern Ireland and to introduce same-sex marriage in the province. Among those voting for the measure was Women and Equalities Minister Penny Mordaunt.

Hammond to abandon plans to bring smaller firms into VAT system
According to The Sun, Chancellor Philip Hammond is abandoning plans to bring smaller firms into the VAT system by halving the threshold, instead freezing it until 2022 and then introducing a sliding scale system currently banned by EU rules. The paper also says that Hammond will use the Budget to launch a review of PFI which may end the policy ‘for good’.

Commons Commission accepts harassment recommendations
The Daily Mirror reports that the House of Commons Commission has accepted the recommendations of Dame Laura Cox’s review of bulling and harassment in Parliament. This will allow historic harassment allegations to be reopened and an independent complaints process to be introduced.

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