SRM

One size doesn’t fit all – why CRM isn’t right for stakeholders

Customers, staff, the board, suppliers, influencers, government, councillors, the public, shareholders, owners, managers. All are stakeholders, all need to be managed by you and your company. But they don’t all require the same service or input, which is why we have HR tools, CRMs – Customer Relationship Management – and SRMs – Stakeholder Relationship Management.

What’s the difference?
Customers, or service users, have a distinct set of needs that you seek to satisfy – and your CRM manages this process from start to finish. Staff, similarly, enter into a specific contract with the company and both sides have expectations of what’s required.

In the comms industry, ‘stakeholders’ covers those external to the business who can influence and affect your activity or strategic ambitions. Influence of this kind can come from a particular position or interest, for example, an MP or local councillor may sit on a committee that can influence the policy underpinning the success of your project.

It can also include support from specific community groups or a charity sector that is essential to create momentum behind a key ambition for change.

It is the link between a stakeholder’s influence and your objectives that makes stakeholder management unique. The landscape never stays still; with a new day, issues can come and go, bringing new stakeholders to the fore and making others redundant, which creates new opportunities for engagement.

The distinctions between customers and other stakeholders are clear, yet many organisations continue to use CRM software to manage their stakeholder relationships. This can create a loss of momentum and, ultimately, a loss of quality ‘memory’ that could support your evolving strategy for many years to come.

SRM software, on the other hand, is designed to focus on the influence an individual or organisation has on your objectives, supporting your chosen method of stakeholder modelling and evolving with your engagement activities.

SRM vs CRM

  • CRM is often implemented to provide automation and transparency around key commercial and service driven processes, such as sales pipelines, managing service agreements and linking to finance departments
  • SRM is a communications tool at a heart, supporting targeted relationship management including viewing a single stakeholder in multiple ways, depending on the project or issue
  • CRM often has a concluding objective: a sale, renewal or delivering a service
  • SRM tends not to conclude because managing reputation with stakeholders is continuous, evolving with your organisation
  • CRM has a strict activity type, one organisation to one organisation, even when there may be different personnel points in the process the customer is viewed as one.
  • SRM can view stakeholders as a group, such as an alliance or committee. One individual can be considered to have several ‘hats’, thus seen as a stakeholder for many different scenarios.

Ready for a market-leading SRM? Find out more about Vuelio

Theresa May

Political Headlines – defiant May, Gove’s considerations, no confidence vote and business concerns

Today’s political headlines include May’s vow to carry on despite the resignations, Gove considering his position after rejecting the Brexit Secretary, no confidence vote in May expected next week and businesses concerned by political turmoil.

May vows to carry on despite resignations over Brexit deal
The Guardian reports that Theresa May has vowed to ‘see this through’, despite the resignations of Brexit Secretary Dominic Raab, Work and Pensions Secretary Esther McVey and various junior figures over her Brexit deal yesterday. She warned that rejecting the deal would cause ‘deep and grave uncertainty’ and said it was ‘the right one for our country’. The Daily Telegraph adds that it has been told by ‘sources close to Arlene Foster’ that the DUP’s deal with the Conservatives will be abandoned unless May is replaced.

Gove considering position after rejecting Brexit Secretary role
The Times says the Environment, Food and Rural Affairs Secretary Michael Gove is considering his position. Yesterday Theresa May offered him the role of Brexit Secretary, but he would only accept on the condition that he could renegotiate the deal, and she was unable to agree. The paper adds that International Development Secretary Penny Mordaunt is calling for a free vote on the deal and that this has yet to be definitively rejected.

No confidence vote in May expected next week
The Daily Telegraph claims that a no-confidence vote is expected in Theresa May next week after the chair of the European Research Group, Jacob Rees-Mogg said that he would write to the chair of the 1922 Committee calling for one, although he denied planning a ‘coup’ and said that he was not ‘offering myself as leader’.

Businesses concerned by political turmoil
The Financial Times says that businesses ‘expressed horror’ at yesterday’s political turmoil. Josh Hardie, the CBI’s deputy director general warned that crashing out of the EU without a deal ‘would be a disaster’, while Adam Marshall, director-general of the British Chambers of Commerce said that he was concerned about the reaction of ‘major international investors’ to the uncertainty which would be created if the deal collapsed.

EU members worried deal is too soft
The Guardian claims that some EU members are concerned that the proposed deal may be too soft on the UK, including France, Spain, Denmark and the Netherlands. They are concerned about the implications of the UK remaining in a customs union with the EU and want tighter guarantees to make sure that it is prevented from being able to undercut EU standards. There are also worries about fishing rights post-Brexit.

Poll shows Tory supporters back May
poll conducted for the Daily Mail shows that Conservative supporters do not support attempts to depose Theresa May, with respondents backing her by around 2 to 1 over both Boris Johnson and Jacob Rees-Mogg. However, just 27% of all voters back the deal, with 49% being opposed. 42% of voters would back a People’s Vote, but 38% oppose it.

Chance of Labour MPs backing deal ‘ebbing away’
According to the Financial Times, the Prime Minister’s chances of persuading Labour MPs to back her Brexit deal are ‘ebbing away’, despite her hopes that some of them would vote for it to avoid a no-deal Brexit. Eurosceptic Labour MP Graham Stringer told the paper that he would not back the deal and that he hadn’t found anyone else who would.

Lords vote not to suspend peer accused of sexual harassment
The Times reports that peers voted not to suspend Lord Lester of Herne Hill, despite a report by the House of Lords standards commissioner finding that he offered the campaigner Jasvinder Sanghera ‘inducements’ to sleep with him. Peers raised concerns the investigation was unfair, but Sanghera said the vote left her feeling ‘bullied and re-victimised’.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

brexit chess pieces

Political Headlines – Brexit deal forced through and ministers resign

Today’s political headlines include May forcing through her Brexit deal but two ministers resign, Labour won’t back deal states Starmer, Brexit deal welcomed by Varadkar and special summit date confirmed by Tusk. 

May forces Brexit plan through Cabinet, but two ministers resign
The Times reports that Theresa May has forced her deal through, following a five-hour Cabinet meeting. May said a ‘decisive step’ had been taken, but the paper claims that nine ministers expressed concerns during the meeting. The details of the agreement show that the UK will remain in a customs union with the EU indefinitely unless a solution is found for the Irish border, with no right to withdraw unilaterally and Northern Ireland continuing to follow additional single market rules. According to The Daily Telegraph, however, eleven ministers spoke against the plan, including Esther McVey, who was described by sources as ‘emotional’ and ‘aggressive’. This morning, as The Guardian reports, both Brexit Secretary Dominic Raab and Northern Ireland Minister Shailesh Vara have resigned over the deal.

Starmer says Labour won’t back deal
The Independent reports that Sir Keir Starmer, Labour’s Shadow Brexit Secretary, has said that his party will vote against the Brexit deal. He claimed that it was ‘not good enough for manufacturing and services’ and was ‘a miserable failure of negotiation’ which would make reaching new trade agreements difficult.

Varadkar welcomes deal  
The Guardian says that Ireland’s Taoiseach Leo Varadkar has said that Ireland gained everything that it wanted from the Brexit negotiations, describing news of the deal as ‘one of the better days in politics’ and adding that ‘a satisfactory outcome’ had been achieved on ‘protecting the peace process and the Good Friday agreement’.

DUP criticises ‘bad deal’
The Daily Mail says that the DUP has described the proposed agreement as a ‘bad deal’, with Brexit spokesman Sammy Wilson claiming that the party would vote against it. He criticised the plan for tying the UK to the customs union and EU regulations, and because the UK would not be able to leave it unilaterally.

Tusk confirms special summit date
The Financial Times reports that European Council President Donald Tusk has confirmed that EU leaders will hold a special summit on November 25 to agree the proposed deal. He said that he still saw Brexit as a ‘lose-lose’ situation, but that he would ‘do everything’ to make Brexit ‘the least painful possible’ for each side.

Immigration White Paper to be published before Brexit vote
In an exclusiveThe Sun says Theresa May will publish the delayed Immigration White Paper in the first week of December, prior to the vote on the Brexit deal. The paper says that ‘insiders’ claim that it will be used to try and win over Eurosceptics who might be considering voting against May’s deal.

Betting stake plan brought forward
According to The Times, Theresa May was ‘forced into an embarrassing climbdown’ yesterday after the Government announced that plans to reduce the maximum stake on fixed-odds betting terminals would be brought forward to April. The change followed a rebellion by over 20 Tory MPs and the resignation of Tracey Crouch from the Government.

Brokenshire announces housing courts
The Sun reports that Housing, Communities and Local Government Secretary James Brokenshire has released plans to establish housing courts to speedily settle disputes between landlords and tenants. He said the plan would be especially important ‘for families and vulnerable tenants’.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

EU Brexit

Political Headlines – Brexit showdown and legal advice

Today’s political headlines include May’s Brexit showdown with the Cabinet, Government admitting defeat over Brexit legal advice, a second peer accused of sexual harassment and the Labour MP accused or misleading police in a speeding case. 

May prepares to present draft Brexit agreement to Cabinet
Nearly all the major newspapers this morning are leading with the announcement that a draft Brexit deal has been agreed between the UK and the EU, with Theresa May set to put the deal to Cabinet this afternoon. The Telegraph is reporting that May is facing a major backlash from ministers and MPs in her party, with Jacob Rees Mogg writing in the same paper that the deal would betray the Union. The Times is reporting that Home Secretary Sajid Javid and Environment Secretary Michael Gove are two figures said to be unhappy with the draft agreement. David Davis and Boris Johnson joined in with criticisms of the deal, with both former ministers calling on those in the Cabinet to resign rather than accept the deal.

Government admits defeat over Brexit legal advice
The Guardian has reported on the concession of defeat by the Government in the Commons yesterday. Conservative MPs were ordered to abstain on the vote over the publishing of the Brexit legal advice, with the Government aware that it would have been defeated by the alliance of MPs from Labour and the DUP. The Government will now have to publish the legal advice covering the withdrawal agreement before MPs vote on the deal.

Second peer accused of sexual harassment  
The Times is reporting that a second member of the House of Lords has been accused of sexually harassing younger women. The Peer, said to be in his early 60s, is the subject of a formal complaint submitted to the Lords commissioner. The revelation comes after Lord Lester of Herne Hill was found by the commissioner to have groped a charity campaigner, with the Lords set to decide on the recommendation that Lord Lester be suspended from the House until 2022.

Labour MP ‘misled police’ in speeding case
The Guardian is reporting on the trial of Labour MP Fiona Onasanya, in which the Old Bailey has heard that she deliberately misled police in claiming that a former lodger was behind the wheel when her car was caught speeding. Onasanya’s younger brother Festus admitted three counts of perverting the course of justice, with Onasanya facing the same charge at the Old Bailey.

Wage growth hits 10-year high
The Times has reported on official figures that show the speed of wage growth is the fastest since the financial crisis. The news means a lift in living standards for workers, with wages 3.2% higher in the three months to September than they were last year.

HS2 report warns that costs could be more than double that of comparable projects
The Times carries details of a report from PWC that claims HS2 would cost £81m per kilometre, compared to £32m for similar projects across Europe. Ministers are now under pressure to reduce costs in the construction phase, through measures such as reducing station size and limiting land purchasing.

Blair criticises Corbyn over Brexit stance
The Telegraph has picked up on comments set to be made by Tony Blair, criticising the Labour leader for refusing to back a second referendum. In a speech later today, Blair will argue that left-wing populism should not be the response to rising right-wing populism, and the far left is mistaken in distancing itself from the record of New Labour.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

PRCA national awards

Taylor Herring dominates another industry Awards

Another PR Awards ceremony, another incredible performance from Taylor Herring. The creative agency picked up six awards at last night’s PRCA National Awards 2018, adding to the 21 wins and highly commendeds they’ve already achieved this year.

Other big winners from the night include the small, medium and large consultancies of the year, awarded to Talker Tailor Trouble Maker, Fourtold and Hope&Glory respectively.

There’s also a special mention to the winner of the Vuelio-sponsored Public Sector, Value for Money Awards, won by the agency Kindred for its Invisible People – Telling the World About Modern Slavery campaign and the In-house team at MHRA for its FakeMeds campaign.

Tin Man, the agency that joined Vuelio for the How to create an award-winning campaign II webinar, was highly commended in two categories, including one for its #ISeeMore campaign with the IET.

Across the night, 42 winners were announced in 30 categories – the full list can be viewed online.

The Awards are a celebration of both the industry and the PRCA. Francis Ingham, director general of the PRCA, proudly announced that the association has welcome 222 new corporate members in 2018.

He also made the call for fewer industry bodies, praising the decisions of the MAAG, ICCO, LG Comms and the APPC to join with the PRCA. He said: ‘We can best stand up for our industry if our industry has one clear voice. There is a need and a desire for collaboration and consolidation of membership bodies. There are quite simply too many small tents. There needs to be one big one.

‘The PRCA tent can and must and will grow bigger in the best interests of our industry. And we will work relentlessly over the coming years to achieve just that. So, here’s my big offer – come with us, and together we will make our industry even greater.’

For those in the room, the rewards were clear, but particularly for one agency. Welcome to 2018: the year of Taylor Herring.

 

Vuelio were delighted to sponsor the PRCA National Awards 2018, particularly because it gave us the opportunity to make cup phones – check out the team from Taylor Herring making good use of them:

Steph and the Spaniels

Pet blog spotlight: Steph and the Spaniels

Stephanie Walton is the blogger behind Steph and the Spaniels, which was recently named in the Top 10 UK Pet Blogs. Charting the adventures Steph has with her husband and two spaniels – Severus and Lily (Always) – Steph and the Spaniels is known for its beautiful aesthetics and for showcasing the best of dog-friendly UK. We spoke to Steph about how the blog has changed, the joy of loving dogs and how lifestyle brands can become dog-friendly.

How has your blog changed from when you first started?
I started blogging around nine years ago so it has changed a lot; it’s grown and changed as I have. Now being a very dog-friendly lifestyle blog, it really is a large part of my life.

Just like our passions and hobbies change, that’s what has happened to what I’ve shared. I’m also sharing the fact I’m a 30-year-old fur mum.

Steph and the Spaniels

What’s the best thing about being a pet blogger?
The community is lovely, as well as the ease of it. Like I mentioned, what I blog about is literally my everyday life with the dogs, our travels tips for others or what we wear. I love that it’s such a diary for me to look back over.

How conscious are you of the animal’s personality as opposed to your own when writing?
It’s not the dogs’ personality at all actually, I think it’s very important to showcase a dog’s life and that isn’t without the owner. It’s a lifestyle blog with a dog-friendly topic, so it’s all about our spaniel life, both human and hounds. Of course, I showcase what the dogs like and want to be sure my readers get to know them too.

Steph and the Spaniels

What’s better cats or dogs?
I’ve not owned a cat, so I can’t say which is better. It’s such a personal opinion, and I’d never take that away from a cat owner – as only they know.

I know I adore my dogs, I’d do anything for them because they make me so happy and all I want to do is make them happy. They make me a better person, they get me out adventuring and exploring and they make me passionate about something.

Steph and the Spaniels

Did you have a pet growing up?
I did, we had a lovely show cocker called Megan. She no doubt started my love for spaniels.

We also got Alfie and Tilly, our family dogs while I was still living at home. Sadly, Alfie has now passed but we love having Tilly over and inviting her on our adventures too – she loves being with Sev and Lily.

What’s the best top tip you have for pet owners?
That’s a hard one! I have so many. But I think enjoy them, let them love you and be loved. Have fun with them and get to know them, they have so much to give.

Steph and the Spaniels

How do you work with PRs and brands?
In many ways, we really love campaigns with substance and that can really get us creating fun and interesting content. We love being able to collaborate with pet brands, as well as lifestyle brands that we can bring a dog aspect into, as it shows how important pets really are to everyone.

What are the best collaborations you’ve worked on?
Again, such a hard question because we’ve had some wonderful collaborations.

Our travel work is amazing, it gets us out and exploring and holidaying with your pets is so popular now too, so sharing that is great for my readers.

Being able to work with brands we love is so exciting and such a proud feeling.

We’ve adored working with Barbour and Haven Holidays particularly this year, but every collaboration we are thankful for and so excited we get to create content to share.

Steph and the Spaniels

What other blogs do you read?
I love reading dog-friendly blogs, any lifestyle and travel blogs too. I’m a big blog reader and I love finding new pet blogs like mine. I enjoy reading everyday life and snippets into travelling with your dog or day to day life like walks and outfits.

Reach-the-right-influencers-with-the-Vuelio-media-database

ResponseSource

Are you struggling to secure media coverage?

The Journalist Enquiry Service turns the pitching process on its head – journalists reach out to PR and comms professionals for help with articles, reviews, case studies, spokespeople, locations and celebrities.

Following our acquisition of ResponseSource, we are delighted to host a webinar with a detailed introduction to the market-leading Journalist Enquiry Service, showing how easy it is to use and how quickly it can secure you coverage.

Sign up to the webinar here

The Journalist Enquiry Service is used by all the national press outlets, key trade and consumer titles, leading bloggers and websites, and popular broadcasters – all of them looking for help right now.

Whether it’s a legal expert to discuss a breaking case, a fashionista who knows the royal wardrobe inside out, product suppliers for national gift guides or a filming location for an international interview – the Journalist Enquiry Service has thousands of requests and gives PRs the opportunity to easily earn coverage while building new relationships.

It’s also the PR’s secret weapon – a shortcut to reaching leading journalists at top publications and outlets.

In this webinar introduction, we will give a detailed demonstration of the Journalist Enquiry Service, show how easy it is to use and how you can customise your experience to maximise your exposure. We will also explore the different kinds of requests that journalists send and show you ways to increase your national press coverage.

Sign up to this webinar to learn:

  • The types of journalist requests that are submitted
  • How the Service helps you build relationships
  • Why the Journalist Enquiry Service will become your new secret weapon
Brexit roulette

Political Headlines – no-deal Brexit, legal advice, Lord suspension and Babcock

Today’s political headlines include more Brexit news, with ministers telling May no-deal is preferable to accepting EU demands and Labour and Tory rebels trying to force the Government to publish Brexit legal advice, as well as Lord Lester facing a record suspension for sexual harassment and Babcock under extra scrutiny. 

Ministers to tell May no-deal is preferable to accepting EU demands
The Daily Telegraph reports that Eurosceptic ministers including Dominic Raab, Andrea Leadsom and Liam Fox are to use a Cabinet meeting today to warn the Prime Minister that a no-deal Brexit would be preferable to giving into the EU’s demands. According to the paper, the latest round of negotiations broke down at 3am on Monday morning. Speaking at the Lord Mayor’s Banquet, Theresa May said that she would not reach ‘an agreement at any cost’ and that negotiations were ‘now in the end game’.

Labour and Tory rebels in bid to force Government to publish Brexit legal advice
The Guardian says that Labour is to use a parliamentary procedure today to try to force the Government to publish its legal advice on the Irish backstop plan. The Sun adds that an amendment to Labour’s motion has been tabled by the European Research Group of Brexiteer Tory MPs, which is confident it has the support of over 40 backbenchers.

Peer recommended for record suspension from the Lord for sexual harassment
The Times has spoken to the women’s rights campaigner Jasvinder Sanghera following the publication of a report recommending that Lord Lester of Herne Hill be suspended from the Lords until 2022 for sexually harassing her. She said that she hoped that ‘by speaking out, victims were creating a climate in which people were more willing to listen’.

Defence contractor under extra scrutiny
The Financial Times says that Babcock, the UK’s second-largest defence supplier, has been placed under extra scrutiny, relating to a contract covering maintenance of the UK’s Vanguard submarines which carry the country’s nuclear deterrent. Officials told the paper that the department had ‘real concern’ and that relations were ‘strained’.

Johnson backs calls to offer Asia Bibi asylum in UK
The Daily Mail reports that former Foreign Secretary Boris Johnson is backing calls for the Pakistani woman Asia Bibi, cleared of blasphemy last month but at risk of attack from extremists, to be offered asylum in the UK. He has written to Home Secretary Sajid Javid to say that threats of violence against UK missions in the country should not ‘deter us from doing the right thing’.

Hundreds of civil servants complain about harassment and bullying
An investigation by The Guardian has found that while hundreds of civil servants have made complaints about bullying or sexual harassment by colleagues, just a fraction of those accused were subject to disciplinary action. Not all departments and bodies provided data as a result of the paper’s request and some of those that did failed to provide exact figures.

Government faces ‘almost certain’ defeat over betting machine stake cut
The Times claims that the Government is ‘almost certain’ to be defeated over its plan to delay the cut in the maximum stake for fixed-odds betting terminals after 21 Conservative MPs signed amendments designed to bring forward the cut, including Boris Johnson, David Davis, Priti Patel and Justine Greening. Labour has also said that it will back the amendments, laid by Labour MP Carolyn Harris, former Conservative leader Iain Duncan Smith and SNP MP Ronnie Cowan.

No-deal Brexit to cost NHS £2.3bn
The Financial Times carries details of a report by the Nuffield Trust which warns that a no-deal Brexit would result in a £2.3bn ‘cost shock’ for the NHS in England, owing to an increase in red tape and trade barriers. This would take up all the funding available to improve patient care in the next two years.

Deal or no deal? Keep up with all the latest development with Vuelio Political Services.

Frank Marr

7 tips for creating an award-winning campaign

Planning your PR and marketing campaigns for 2019? AM+A Marketing and Media Relations has picked up two awards in 2018: the Campaign Challenges Award at the PRCA Dare Awards and the Arts, Culture or Sport Campaign 2018 at the CIPR Excellence Awards – both were for its work on the Paisley UK City of Culture 2021 campaign.

Here, the agency’s managing director, Frank Marr, reveals seven tips for creating an award-winning campaign, from developing a cross channel strategy to improving your web ranking.

1. Campaign Creativity
The most effective campaigns are often down to the creative process. Ideas can come from anywhere and anyone. Once an idea is there it’s just a matter of strategically managing it. Using creativity to build brand stories and memorable content is a key way to entice your customers.

2. Campaign Strategy
It’s vital to have a clear outline of how a creative idea can be brought to life – whether it’s the development of a new product or a seasonal celebration. You should always start with a timeline of asset creation, media communication and which platforms you need.

3. In-house & Freelance Team Assets Creation
Decide which assets will be required from an exciting video and imagery to infographics and promotional material. Consider cross-platform social media material, signing up influencers and managing data capture with tracking links.

4. Improving Web Ranking: AdWords & PPC
If the creative campaign focuses on a new package, there are often opportunities to get a competitive advantage by reviewing low performing or non-existent AdWords. Look at how your organisation can boost its web ranking by creating new search engine terms.

5. Press Office, Contacts & Media Trip Programme
Whether you’re planning a short campaign or a 12 to 24 month promotion, communicating the right messages to gain the media’s attention is key. Make sure you’ve planned your media lists, media assets and a campaign timeline. If you’re doing a product launch or exclusive event, make sure you get the media to the right place at the right time, considering when you want the publicity to appear.

6. Social Media Campaign & Owned Online Content
Find stories around your campaign that aren’t necessarily commercially oriented but do create a story that benefits the reader. From your owned content, you can implement a strong tone of voice on social media, engage with influencers and promote campaign messages. Pre-plan your budgets for targeted posts, core target audiences and geo locations.

7. Sales & Results
Measure Google Analytics, monitor online engagement and tweak content as you go to maximise brand reach and monitor the scale of publicity.

AM+A can be found sharing PR and marketing tips on LinkedInTwitter and Instagram.

Ready to make an award-winning campaign? Find out how Vuelio can help.

Brexit 48 hours

Political Headlines – 48-hour Brexit deal, Johnson’s rebellion, Cabinet mutiny and no confidence

Today’s political headlines are still dominated by Brexit and are likely to remain that way, at least for the next 48 hours. The Government is hoping to agree the deal within the next two days – meanwhile, Boris Johnson has called for Cabinet mutiny and pro-EU MPs are preparing letters of no confidence in Theresa May. 

Government hoping for a Brexit deal in the next 48 hours
The Times claims that the Government is hoping to agree a Brexit deal with the EU in the next 48 hours, with outstanding issues including fishing rights in the backstop and the review mechanism to leave it. Over the weekend, Andrea Leadsom said the UK must be able ‘to decide to leave’ the backstop rather than being ‘held against its will’ by the EU. The Financial Times adds that the EU is trying to get the UK to agree to the inclusion of detailed ‘level playing field’ measures in the backstop, including environmental targets and state aid rules to be overseen by the European Court of Justice.

Johnson to join MPs rebelling over gambling machine stake cut delay
According to The Sun, Boris Johnson is to lead a cross-party rebellion against delays to implementing a reduction to the maximum stake on fixed-odds betting terminals. An amendment, backed by 60 MPs, may be tabled by Iain Duncan Smith and Carolyn Harris  today. The Guardian adds that the Government’s decision to delay the policy was based on a report commissioned by the Association of British Bookmakers, which the company Paddy Power Betfair described as ‘unrealistic’.

Johnson calls for Cabinet ‘mutiny’ over Brexit
Writing in The Daily Telegraph, Boris Johnson says that Theresa May is ‘on the verge of total surrender’ to the EU, describing her Brexit plans as ‘shameful’. He adds that the Cabinet ‘ought’ to mutiny over the proposals, but that it would make little difference as the Government’s ambition ‘is to remain in captivity’.

Pro-EU MPs prepare letters of no confidence in May
The Sun asserts that pro-EU Conservative MPs are preparing letters of no confidence in the Prime Minister. One told the paper that ‘we are now staring into the abyss’ and another described Theresa May as ‘the problem’. One of the MPs suggested that David Davis might be persuaded to back a short-term Norway-style Brexit if given May’s job.

Retailers to pay more for recycling in new strategy
In an exclusiveThe Guardian says that retailers and major drinks brands face a large increase in the amount they pay towards recycling used packaging, with contributions increasing from around £70m a year to between £500m and £1bn. The proposal forms part of the Government’s waste strategy, which will be published later this month.

Truss excluded from Budget meetings
The Times claims that Liz Truss, the Chief Secretary to the Treasury, was excluded from meetings before the Budget owing to tensions between her and the Chancellor, Philip Hammond, who was apparently annoyed by her attendance at Andrea Leadsom’s Brexiteer ‘pizza club’ meetings.

Hunt to confront Saudi Crown Prince
The Daily Telegraph says that Jeremy Hunt will today become the first minister to meet the Crown Prince of Saudi Arabia since the murder of Jamal Khashoggi. Hunt will use the opportunity to ‘confront’ Mohammed bin Salman, express his ‘horror and outrage’ and demand that the country co-operates with the Turkish investigation into the death.

May open to ‘different’ relationship with Russia
The Guardian reports that Theresa May will use her address at the Lord Mayor’s banquet today to say that the UK is open to a ‘different’ relationship with Russia, adding that the country is ‘ready to respond in kind’ if Russia were to become more open to international co-operation.

Will a deal be made? Find out with Vuelio Political Services.

Creative shootout

Are you creative enough to save the planet?

The Creative Shootout competition is back for 2019 and is now open for entries. Agency teams from all marketing disciplines are being called on to show off their creative talent to tackle plastic pollution.

For this year’s awards, and tapping into the current zeitgeist, The Creative Shootout has teamed up with A Plastic Planet (APP). Known for launching the world’s first Plastic Free Aisle, the non-profit social impact movement will be challenging agencies to come up with a campaign to help it achieve its singular goal; dramatically reduce the use of plastic to package our food and drink.

Check out the campaign video below:

Agencies have until 30 November to submit their 60-second creative entries via www.creativeshootout.com. Entries must convince judges that the agency is creative enough for the competition and will only be ‘consumed’ a maximum of 60 seconds – whether it’s visual, video, showreel, app, audio, written, a simple email or even a cake.

From there, entries are shortlisted to eight finalist agency teams, who go on to compete in the live head-to-head Final at BAFTA on Thursday 24 January 2019.

As with the 2018 Live Final, where Raw London was victorious with its ‘Any shape – any size’ campaign for FareShare, teams will be given a brief on the day from APP – and then have just four hours to turn it into the most creative campaign possible.

After the four hours, teams have just ten minutes – and the daunting prospect of a huge live audience – to present their campaigns. The winner is announced on the night and will get to see their idea come to life.

Bragging rights as ‘the UK’s most creative agency’ are also up for grabs.

Vuelio is delighted to once again be sponsoring The Creative Shootout and will be providing the live finalists with an on-the-day Canvas for inspiration and intelligence to help them shape their campaigns. Last year’s finalists used this Canvas to help shape their campaigns for FareShare. .

Johnny Pitt, founder of The Creative Shootout, said: ‘The Creative Shootout champions the UK’s best creative talent in a real, live and yet supportive environment. It’s like no other awards. And plastic pollution affects every single one of us, and will do for generations. The creative industry can really help.’

APP co-founders Sian Sutherland and Frederikke Magnussen added: ‘We’re just two self-confessed plastic addicts who have spent the last two years trying to reverse what we are all collectively doing to our oceans, our land and ultimately to our own health.

‘If you work for a creative agency, now is the time to stand up and be counted as one of the army of passionate people and experts standing up for the public who want the choice to buy food and drink that isn’t wrapped in indestructible plastic. Get your entries in and we’ll see the best of you at the Live Final on 24 January.’

Ireland border

Political Headlines – Brexit borders and understanding & the four-day week

Today’s political headlines continue with the Brexit theme, with a border in the Irish Sea proposed for a no-deal scenario, Raab criticised for a lack of understanding of UK trade. McDonnell looking into the case for a four-day week and crisis on the high street. 

Border in the Irish Sea if there is no Brexit deal
The Times reports on a leaked letter from Theresa May signalling that in the event of a no deal Brexit a customs border in the Irish Sea will be put in place. The PM has previously promised the DUP that she would not sign up to any deal that would result in Northern Ireland being separated from the rest of the UK. DUP MP for East Antrim, Sammy Wilson, has accused the PM of betrayal.

Raab criticised for lack of understanding of UK trade
The BBC reports that Brexit Secretary, Dominic Raab is facing criticism for saying that he ‘hadn’t quite understood’ how the UK relies on trade in goods from the Dover-Calais crossing. Raab made these remarks when speaking about the deal the UK is seeking after it leaves the EU. In his comments the Brexit Secretary also accepted that UK consumers may face less choice of products if frictionless trade is not maintained.

McDonnell may look further into the case for a four-day week
The Shadow Chancellor has been working with economist Lord Skidelsky about an inquiry into changing the working week from five days to four as reported by the Guardian. McDonnell has previously said that Labour would investigate ways to reduce the working week. Skidelsky has said he is looking at reducing the standard working week and hopes his findings will be open to anyone to look at the results. France and Germany have higher levels of production than the UK and work less.

Crisis on the high street continues
Sky report on research produce by PwC and the Local Data Company that shows that 14 shops a day are closing on the high street and the crisis will continue. As well as shops closing at a rapid rate there is also fewer new shops starting up. Larger chains as well as independent retailers have been forced to close shops this year.

Fund set up to tackle rogue landlords
The Guardian reports on a Government fund that has been launched that will help councils in England tackle rogue landlords. The funding is intended to give councils more power to combat rogue landlords and ensure homes are of a good standard; £2m has been put forward but this works out at less than £6,000 for each council. Campaign groups hope that more funding will be put forward when the changes to the law are in place.

More than 450 missing foreign criminals lost by the Home Office since 2016
The Sun reports that the Home Office has lost more than 450 foreign criminals since 2016, 223 of those who absconded have since been found. Conservative MP, Tim Loughton said the findings are horrifying and that we should immediately deport these criminals. Since 2010, 44,500 foreign national offenders have been deported.

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The Baking Explorer

Baking blog spotlight with The Baking Explorer

The Baking Explorer is Kat Buckley’s Top 10 Baking Blog. Running since 2012, The Baking Explorer promotes achievable bakes that are both delicious and fun to make. Covering a huge variety of recipes, Kat also creates dairy-free baking and has a loyal vegan following. We caught up with Kat to find out how the blog has evolved, the best collaborations she’s worked on and what PRs need to know.

How has your blog changed from when you first started?
I’ve been running The Baking Explorer for over six years now and it’s come a long way in that time! My photos are considerably better, the recipes are clearer and better laid out, I’m vegetarian now and I make vegan recipes too occasionally – overall it’s more user friendly, veggie-friendly and easier to find delicious treats to make at home!

The Baking Explorer

Why baking?
I was inspired to start my blog by The Great British Bake Off. I loved the challenge of baking new things and feeding my friends and family with my creations. I still get the same buzz from creating a new recipe and seeing people enjoy it.

The baking explorer

How do you make your blog stand out?

I always try to be creative and come up with fun recipes for my audience to try themselves at home and showcase my style of baking.

What’s the best bake you’ve ever made?
My favourite cake of all time has to be my Chocolate Guinness Cake with Baileys Buttercream, I make it every year for my birthday.

What one thing should PRs know about you?
I’m vegetarian and I don’t drink tea! I get a lot of emails about tea as it goes so well with cake but sadly I don’t drink it.

What are the best collaborations you’ve worked on?
I really enjoyed a recent collaboration I did with Berry Gardens where they sent me some of their amazing UK grown cherries and I made a White Forest Cake with a cherry & kirsch jam – it was divine!

Do you think bloggers need their own industry association?
I think we are well regulated at the moment in terms of making it clear when we’ve been paid to advertise a product, as it’s so important for the audience to make an informed decision.

What other blogs do you read?
Mostly other food and baking blogs! I have a lot of blogger friends in the community so I’m often checking out their recipes.

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Nato

Political Headlines – Brexit pressure, NATO meeting, benefits and knife crime

Today’s political headlines are dominated by Brexit with Theresa May under pressure to publish Brexit legal advice and her meeting with NATO leaders ahead of the outline deal. There’s also a call to scrap the benefits freeze and Javid telling the Met chief to ‘step up’ the fight against knife crime. 

May under pressure to publish Brexit legal advice
Theresa May is facing mounting pressure to publish the full legal advice she has been given on the Irish backstop. The Sun reports that Labour has allied with Tory rebels – including Jacob Rees Mogg and Environment Secretary Michael Gove – in order to force May to release the information. Shadow Brexit Secretary Keir Starmer has threatened to use ‘parliamentary procedures’ if May refuses to do so.

May heads to Brussels to meet with NATO leaders
The Sun reports on the Prime Minister’s trip to Brussels for a dinner with NATO leaders ahead of the outline Brexit deal. It is said she will also take the opportunity to hold talks with Dutch Prime Minister Mark Rutte, before travelling to Paris to meet with French President Emmanuel Macron.

Tories call on May to scrap benefits freeze
The Times reports that Theresa May has been advised by fellow party members to put an end to the ‘immoral’ freeze on benefits. May has been warned that failing to do so would damage the party at the next election.

Javid tells Met Chief to ‘step up’ in fight against knife crime
The Financial Times reports that Home Secretary Sajid Javid has told Commissioner of the Metropolitan Police Cressida Dick to ‘step up’ and get violent crime ‘under control’ after five fatalities in the past six days in London.

Prince Charles: ‘I won’t be a meddling King’
The Telegraph reports that ahead of his 70th birthday, Prince Charles publicly vowed that he will not be a ‘meddling king’ but will operate within the constitutional parameters set out for a monarch. The Prince, who has always had the reputation of interfering in public life on issues like architecture and environment, said that he completely acknowledges the fact that his role as the King will be completely different to his role as the Prince of Wales.

France and UK must strengthen links ‘to hedge against Trump’
The Guardian reports that in order to hedge against the unpredictability of Donald Trump’s White House, France and the UK need to overcome the risks of Brexit and ‘deepen their military alliance’. According to former French Prime Minister Bernard Cazeneuve and former head of NATO George Robertson, there is a need for British and French intelligence agencies to work together to make sure that military forces are shared and concessions are made in the Brexit talks between UK and Brussels to bring the two allies closer together.

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Knife crime

Political Headlines – knife crime, secret Brexit deal, Arron Banks and Grenfell

Today’s political headlines include children at risk of knife crime while on the way home from school, May accused of shutting out cabinet for a secret Brexit deal, Arron Banks and Leave.EU accused of illegal use of customer data and criticism of May banned in Grenfell safety deal. 

Children most at risk of knife crime while on the way home from school
The front pages of both The Guardian and The Sun feature stories on the increase in knife crime involving children. According to figures, children are most likely to be victims of stabbings while on their way home from school. Research was published in the British Medical Journal showing that more than a fifth of stabbing victims under the age of 16 are admitted to hospital between 4pm and 6pm on weekdays. Doctors have suggested staggering school finishing times in order to reduce the risk of violence.

May accused of shutting out Cabinet in secret Brexit deal
The Daily Telegraph says Brexiteers are suspicious that Theresa May has already agreed to a secret deal with Brussels. A leaked memo – which the BBC has apparently seen – has sparked accusations that May is lining up a deal behind the backs of her Cabinet. The memo is said to contain plans including announcements, a major speech and a television interview, to sell the deal to the British public over the coming weeks. There is said to be a vote on the deal scheduled for the 27 November.

Arron Banks and Leave.EU accused of illegal use of customer data in Brexit vote
The Financial Times reports on the accusations faced by pro-Brexit campaign group Leave.EU and an insurance company owned by Arron Banks over the illegal use of customer data in the run up to the EU referendum. UK regulators have said that Banks’ insurance operations permitted the use of its customer information for political purposes, including a Brexit newsletter that was sent by Leave.EU to over 300,000 email addresses from the customer database of Banks’ Eldon Insurance.

Criticism of May banned in Grenfell safety deal
The Times reports that the engineering firm, WSP, that is testing the cladding on Government buildings in the wake of the Grenfell fire, has been forced to sign a gagging clause. The clause prevents WSP from criticising the Prime Minister and the Cabinet Office in any way possible. A further investigation into the matter revealed that Cabinet ministers have banned 40 charities and more than 300 companies from criticising them or their departments. The Grenfell United Campaign group has spoken against the Government, arguing it should not deter the firms from speaking out.

Another gagging clause: Chris Grayling silenced justice charities
According to The Times, Chris Grayling’s changes to the probation services in 2015 were deemed to be a failure, however a number of charities working with prisoner rehabilitation like ‘Change, Grow, Live’ were prevented from saying anything that would damage the reputation of Chris Grayling. Under the Ministry of Justice’s probation reforms it was agreed that all contractors and subcontractors had to agree to the same terms for sevens years. One Government official reported that such clauses help to protect commercial interests and do not stop individuals from raising concerns about policy. The Department for Work and Pensions have completely denied all such allegations.

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The Money Shed

Finance spotlight with The Money Shed’s Jonathan Gutteridge

Jonathan Gutteride writes The Money Shed, a leading money-making blog that was recently ranked in the Top 10 UK personal finance blogs.  A community and forum sharing and tips and tricks to make money from home, The Money Shed has grown a huge loyal audience and made them thousands of pounds. We spoke to Jonathan about how the blog has grown, why making money is better than saving and why he never has to contact PRs.

How has your blog changed over time?
Its tone has grown a lot. At the start I wanted it to be about how to improve your life by saving money or doing online work for pennies but it is very much a site that tells people those things are a waste of time and instead you can make your life easier by doing well-paid work online!

How much do you plan your posts in advance?
Not at all. Maybe five days or so! I’ll think of an idea on Monday and write the content on Friday! I don’t make blogging the long drawn out, overthought job that I see a lot of bloggers seem to relish.

What’s the biggest takeaway from the Autumn Budget for our personal finances?
Do you know I’ve not even watched the budget! I think at 37 I’m just immune to it all now and just wait until one of the budget changes impacts me directly!

Is it more important to save money or find new ways to make money?
Make money without a doubt! Why scrimp and save and cut corners on your lifestyle when you can instead just earn extra money and live a better life.

How do you work with PRs for the blog?
They contact me, we agree a price and the content goes up. I can’t even think of the last time I reached out directly to a PR as I guess after five years, The Money Shed has enough clout and authority that they want their content/backlinks on there.

What campaigns have you collaborated on that were really good?
I’ve done one for Universal in Orlando that was a good look at if the costs of theme parks are really worth it. I’ve worked with everyone from HSBC and Aviva to Quidco and Risk Free Matched Betting Firms. They all want to tap into the loyal Money Shed readership!

What’s best practice for working with PRs?
Set your budget expectations from the start! If you charge £250 for a pre-written post then make that clear at the beginning as if they can’t pay that then you are just going to waste your time going back and forth with them.

Do you think bloggers should have their own industry association?
Hell no! Blogging is far too varied for some kind of ‘bloggers union’. Every niche works so differently we wouldn’t be able to agree on anything!

What other blogs do you read?
None specifically but if I see your content come up on tweetdeck and it’s around blogging/money/starting a business etc. I will more than likely give it a click. I find 99% of my new content through social media.

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The future of social media for comms

The way that PR and comms teams are using social media channels is changing, with more focus on paid campaigns and less on customer service.

Last week, the PRCA’s Digital PR and Communications Report found that the majority (55%) of marketing budgets is now being spent on paid social media advertising. Buffer’s 2018 State of Social survey found that businesses using social media advertisements are more than twice as likely to report social media marketing as ‘very effective’, which, on top of algorithm changes, may be why brands are more eager to spend more on social.

Social media being used for customer service had its biggest drop, to 35% this year – 11% down on 2017 and 21% since 2015. But it’s not just the way social media is being used, there’s also been changes in who is creating the content and where it’s being posted.

Who is creating social content?
Over 57% of respondents said their social media content is created by the PR and comms departments, an increase of 12% from the last two years. Dedicated social media teams are down by 28% from 2014, at just 12%, showing the move to more mixed-role responsibilities in PR. In the CIPR State of the Profession survey this year, social media relations was rated as an activity undertaken by 54% of respondents, 65% of those in non-managerial roles. This shows that it is definitely still an integral part of comms.

What are the biggest challenges?
The PRCA found that both lack of staff and lack of time have increased as reasons why brands are not using social media. Lack of budget and fear of attack from campaigners also remain high.

Which channels are brands using?
91% of agencies and 94% of in-house comms teams say they use Twitter, followed closely by Facebook. The use of Snapchat and Pinterest has dropped, while Instagram has increased to 56% in-house and 70% in agencies. In the next 12 months 78% of agency respondents expect to use the platform.

Looking at Google Trends, there’s been a decrease in people searching for the term ‘social media marketing’ since its peak in April 2017. Facebook marketing hit its high in February 2011, Twitter marketing in October 2014, and Snapchat marketing in April 2016 – although it’s always been relatively low compared with the others. Instagram marketing is the exception as it continues to grow in search volume.

Social media comms google trends

Social media certainly isn’t on its way out, but brands will need to adapt to make the most of the platforms.

Instagram is up, Snapchat is down. Platforms like Twitch will start to take the limelight as brands search for new ways to reach more engaged audiences. Social will be used more and more as part of integrated campaigns, and paid is likely to be more important than ever.

Ready to plan and implement your social media campaign? Find out how Vuelio can help

Ireland border Brexit

Political Headlines – Irish border, benefit sanctions, death tax and pets after Brexit

Today’s political headlines include EU preparations to back border compromise, pointlessly cruel benefit sanctions, a stealth death tax and advice for pet owners planning European visits after Brexit. 

EU prepares to back border compromise as May pressures Eurosceptic ministers
The Times claims that the EU is preparing to back a compromise on the Irish border in order to resolve the Brexit negotiations in which the UK would be offered an ‘independent mechanism’ for ending a temporary customs arrangement between the two sides. The Financial Times adds that Theresa May is to pile pressure on Eurosceptic cabinet ministers today, warning them that time is running out and the Government will soon have to tell businesses to start spending money on no-deal Brexit preparations.

Benefit sanctions ‘pointlessly cruel’, MPs claim
The BBC says that a new report by the Commons Work and Pensions Committee warns that the Government’s benefits sanctions are ‘pointlessly cruel’, with single parents, care leavers and people with disabilities and health conditions ‘disproportionately vulnerable’. The Department for Work and Pensions insisted that its sanctions are ‘reasonable’ and ‘only used in the minority of cases’.

Government introduces ‘stealth death tax’
The Daily Mail warns of what it calls a ‘stealth death tax’, after the Government announced an increase in the cost of obtaining probate, with around 280,000 families having to pay more than the current £215, with 56,000 becoming liable for £2,500-£6,000. Liberal Democrat leader Vince Cable says the increase could ‘cause a lot of families a great deal of difficulty’.

Pet owners planning European visit after Brexit urged to visit vets
According to The Daily Telegraph, Environment, Food and Rural Affairs Secretary Michael Gove will today warn pet owners planning to travel with their pets after March 2019 to see a vet this month to ensure that they can still visit Europe in the event of a no-deal Brexit, which would lead to more stringent requirements including acquiring a £55 certificate.

Hammond admits lobbying led to delay in maximum stake reduction
The Times reports that Philip Hammond admitted to the Commons Treasury Committee yesterday that he delayed the implementation of the maximum stake for Fixed-Odds Betting Terminals because of lobbying from the industry. He told the committee that delaying the change would mean more of the 15,000-21,000 job losses would be voluntary, but committee chair Nicky Morgan warned of the impact of the delay on those addicted.

Culture Secretary admits he doesn’t subscribe to newspapers
The Guardian reports that Digital, Culture, Media and Sport Secretary Jeremy Wright told the Society of Editors conference yesterday that quality journalism was ‘not sufficiently rewarded’, but admitted to not subscribing to any British newspapers or magazines, instead reading a summary of news and comment, and only named a female columnist he liked reading after being asked five times.

£7bn hole in defence budget
The Daily Mail carries details of a new report by the National Audit Office that warns that the Ministry of Defence needs to find ‘immediate’ savings owning to a £7bn hole in the department’s budget. As a result, the department’s 10-year plan, covering 2018 to 2028, remains ‘unaffordable’ and it is considering deferring or delaying projects.

MPs warn against returning gold to Venezuela
The Daily Telegraph says that MPs from both Labour and the Conservatives have warned that if the Bank of England returns £422m worth of gold bars it holds to the Venezuelan Government as it is seeking, there is a risk that it will be used, in the words of Labour MP Graham Jones, to help the ‘Boligarchs line their own pockets’.

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Rosemary Kind

Pet blogging spotlight with Alfie’s Diary

Alfie’s Diary is written by Rosemary Kind on behalf of three of her dogs, all diarists and founding members of the Pet Dogs Democratic Party. Sharing their view of the world, the blog has also led to a range of merchandise, four books and been ranked in the Top 10 Pet Blogs. We caught up with Rosemary to find out how the blog has grown into an international phenomenon, writing for different personalities and working with brands and PRs.

How has your blog changed from when you first started?
When we started the blog thirteen years ago, we were living in Belgium and had just got the puppy of my dreams. We only intended to write it for a short time for family and friends to know about all the funny things going on, living abroad and trying to work out what was going on around us.

We never thought then that it would be used to teach English in schools and would start being read by people all over the world! Complete strangers would meet us and know all about our life. Alfie became a celebrity and we just had to keep going. Now we review products, provide advice as well as continuing all the fun things that a life of international travel with a dog entails. Now our commute is between England and Switzerland, but still includes as many amusing situations.

Alfie's Diary

What’s the best thing about being a pet blogger?
We love it when one or other of the dogs receive emails and notes from other dogs around the world. It is great hearing about our readers from the dogs themselves.

How conscious are you of the animal’s personality as opposed to your own when writing?
Very – I write from the point of view of three of my different dogs. I’ve even been asked if different people write it as they can tell the different characters. Funnily enough if you analyse the language it shows up differently too. I’m very in tune with my dogs so if I’m thinking about how one of them would see things, their voice comes quite naturally.

What’s better (and WHY) cats or dogs?
For me it’s dogs. Cats are way too independent, whereas the lives of the dogs and mine are totally intertwined. Where I go, they go… even to the bathroom!

Alfie's Diary

Do you dress up your pets for Halloween?
We’ve struggled to find costumes that fit. As a breed, an Entlebucher is not a standard shape. They are much broader chested than many dogs of their size and longer in the back. Whatever costumes we’ve tried in the past end up looking ridiculous… for all the wrong reasons! Maybe Wilma needs to learn to sew.

Did you have a pet growing up?
It is my only childhood regret that I was not allowed to have a pet. I’m still working on making up for it now. My teddy bears were my substitute, that and every other dog in the neighbourhood that I could get up close to.

Alfie's DiaryWhat’s the best top tip you have for pet owners?
Do your research to find the right pet that fits your lifestyle. Don’t base your decision just on how the animal looks. Getting the right fit will bring years of happiness and it’s worth the effort it takes to do that.

How do you work with PRs and brands?
It has to be a relationship of mutual respect. Both we and they need to achieve our goals out of it. When it’s a good fit then everyone wins. I always try to reply where I am sent things that are relevant to us, but I don’t always say yes. If I’m going to partner with a brand, even for a short time, I need to make sure we can do them justice and that we can give an honest opinion.

What are the best collaborations you’ve worked on?
Recently the best has to have been First Impressions with their bronze resin casting of Alfie’s paw. The end result is amazing, and they were a real pleasure to work with.

Do bloggers need their own industry association?
That’s an interesting question. Yes, it would probably be useful. While some people set out to do this as their profession, many come to it by accidental success and probably are the ones most in need of a support network and advice.

What other blogs do you read?
We dip into all sorts. Whenever we have research to do, both for writing and life in general, blogs can be the perfect place to find information. The internet age is great for finding that whatever you are facing for the first time, someone has been there before you. I do look through the Vuelio lists too as in every category there are some really interesting blogs to read.

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Baking Blog Spotlight: Holly Jade, The Little Blog of Vegan

The Little Blog of Vegan is the leading vegan baking blog written by Holly Jade. Ranked in the top 10 UK baking blogs, The Little Blog of Vegan was started after Holly suffered health issues and decided to switch to a vegan lifestyle. We caught up with Holly, who told us about working with her favourite companies through the blog, the joy of coffee-flavoured baking and her favourite blogs to read.

How has your blog changed from when you first started?
I started it a few years back when i was struggling physically and wanted to be creative while at home. This was at a time I decided to go vegan too. Since then, its become a business for me, working with companies all around the world, making cakes and bakes for parties… it’s a dream come true!

The little Blog of vegan

Why baking?
I’ve always loved baking since I was around four years old (back then I think I just liked making a big mess in the kitchen – ha ha!). Now I have a strong passion for everything baking and cooking. I love to see how you can create a beautiful dessert/dinner from scratch! Plus, it’s really fun!

How do you make your blog stand out?
I work 24-7 on my website and try to make it friendly for everyone to visit, vegan or non-vegan. I have a strong passion for food photography too, even though I only really picked up a camera around three years ago.

The little Blog of vegan

What’s the best bake you’ve ever made?
Ooh, from people telling me and from what I tasted myself, I think it’ll have to be my Biscoff cake! It went down a storm.

What’s the best bake you’ve ever eaten?
To be honest, all of my cakes are my favourite! I’ll just have to go with anything with coffee in it: Y-U-M!

Holly Jade

What are the best collaborations you’ve worked on?
I think that would have to be working with companies such as Kitchenaid, Smeg, Wilton… just a few of my favourite companies that I’ve had the privilege to work with!

Do you think bloggers need their own industry association?
YES!!!

What other blogs do you read?
I mainly read food blogs for writing inspiration. My favourites are: Deliciously Ella, Minimalist Baker and The Loopy Whisk.

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