PRCA

71 elected to the 2019 PR and Communications Council

The PRCA has announced the results of the election for the 2019 PR and Communications Council. Considered the think-tank of the industry, the Council provides a formal mechanism to consult with the industry’s senior practitioners on the issues PR and communications faces, and it informs the PRCA’s strategic priorities.

Over 2,800 votes were cast by PRCA members, leading to 71 elected appointments to the Council. The new Chairman of the Council is former Vuelio webinar guest, Amanda Coleman, head of corporate communications at Greater Manchester Police.

The full list of those elected is as follows:

Small Agency (up to £1.5m)
Daria Chernyshenko, The Agency Partnership
Marcus Chrysostomou, Westco Trading
Paul Cockerton, Dynamo PR
Will Cookson, Pangolin PR
Jo Cresswell, Milk & Honey PR
Jules Herd, Five in a Boat
Liam Keogh, Palm PR
Nicola Koronka, Missive
Mark Pinsent, The Hoffman Agency
Nigel Sarbutts, The PR Cavalry
Sarah Street, Street and Co
Harriet Vocking, Eco-Age

Medium Agency (£1.51m-£2.5m)
Phil Caplin, Good Broadcast
Caroline Coskry, Oracle PR
Martha Dalton, Lodestone
Gay Flashman, Formative Content
James Hickman, Hatch PR
Stephanie Libous, Allison + Partners
Joe Mackay-Sinclair, The Romans
Sasha Marks, Brazen
Kate Stevens, AxiCom
Nina Webb, Brazen

Large Agency (£2.51m upwards)
Molly Aldridge, M&C Saatchi PR
Alex Davies, Hanover Communications
Anna Geffert, Newgate Communications
Dan Glover, The Academy
Ralph Jackson, Lansons
Andrew Laxton, Racepoint Global
Emily Luscombe, Golin
Jess Ozdemir, WE Communications
Annemarie Penderis, Cirkle
Anokhi Popat, PLMR
Ishtar Schneider, Edelman
Lee Southen, Grayling
Anna Terrell, Hope & Glory

Private In-House Organisation
Penny Anderson, Kantar Media
Fergus Campbell, Gumtree
Rob Colmer, Shell
Abigail Daniels, Transferwise
Tomos Edwards, Bank of America Merrill Lynch
Sam Fay, Guinness World Records
Ryan Gawn, LEGO Foundation
Shraddha Kaul, The British Poultry Council
Jason Knights, Lloyd’s Register
Dan Large, CBI
Laura Osborne, CityFibre
James Rowlands, Nationwide

Public Sector In-House Organisation
David Blackadder-Weinstein, Midlands Connect
Matt Brown, Transport for London
Helen Crumley, NHS
Amanda Lynn, Barnet Council
Sarah Mellodew, Department for Environment, Food, and Rural Affairs
Noita Sadler, Department of Health
Andra Stan, Department for Environment, Food, and Rural Affairs
Lisa Wood, Now Healthcare

Universities
Lee Edwards, London School of Economics
Jessica Gow, Solent University
Robert Minton-Taylor, Leeds Beckett
Carmel O’Toole , Sheffield Hallam
Gloria Walker, London College of Communications
Stephen Welch, London College of Communications

Freelancer
Ezri Carlebach
Maurice Flynn
Selina Gerard-Sharp
Andy Green
Scott Guthrie
Edmund Macmahon-Turner
Stuart McBride
Sue Montgomery

International
Yasser Mohamed, Sadara
Scott Troehler, Monticello Media

And the following will be given automatic places:
Former Chairman
Jonathan Chandler, Quiller Consultants

Chairman
Amanda Coleman, Head of Corporate Communications Greater Manchester Police

The Chairmen of the PRCA’s National, Regional, and Sectoral Groups also each get a place at the PR and Communications Council.

Francis Ingham, director general of the PRCA, said: ‘The PR and Communications Council continues to tackle the core issues facing our industry, and its role in helping address and bring these issues to light has never been more vital.

‘I’m proud to say we received a record-number of votes this year, with the calibre of nominations being exceptionally high. Having looked into topics such as diversity, ethical professionalism, and measurement of PR and communications in 2018, I’m excited to see what the year ahead holds for the Council.’

Congratulations to everyone elected onto the Council.

The PRCA will now open the PR and Communications Council’s Vice Chairman role for nominations.

Eva and Amelia

Pet blog spotlight: Eva and Amelia’s World

Eva Thompson created Eva and Amelia’s World to showcase the dog-friendly side of London. Joined by her Cavalier King Charles Spaniel Amelia, the pair visit parks, cafes and cupcake shops, as well as featuring the latest in dog products and accessories. We spoke to Eva about Amelia’s personality, why dogs are better than cats and how she works with PRs.

Has your blog changed from when you first started?
Unfortunately yes – I long to visit dog friendly cafes and restaurants just for fun again! Life has gotten so busy I really feel I need to refocus!

What’s the best thing about being a pet blogger?
It’s wonderful that people know your dog! It puts such a smile on my face.

How conscious are you of the animal’s personality as opposed to your own when writing?
Oh I very much consider Amelia and myself one and the same! Our personalities bounce off each other.

What’s better (and WHY) cats or dogs?
Oh… dogs!! Dogs will partake in all activities with you throughout the day. However, I must say, some cats are like that too – ragdolls in particular.

Did you have a pet growing up?
I’ve always had various dogs and horses.

What’s the best top tip you have for pet owners?
Spend as much time as you can with your pets – you’ll see the bad behaviours go away and how they adapt to whatever it is you want to do in the day.

How do you work with PRs and brands?
I love working with PRs! The best feeling is getting the same representative come back to you again and again for more work. It’s a great way to make friends in the industry.

What are the best collaborations you’ve worked on?
For me, the best collaborations aren’t the big pay check campaigns but the moderate ones that continue organically for months and months.

What other blogs do you read?
I must admit I tend to keep up with Instagram a lot more nowadays than I do websites. In general my interests are with human lifestyle blogs.

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Trump May

Political Headlines – Trump’s criticisms of May’s deal and MPs want May to set resignation date

Today’s political headlines include Trump’s criticism of May’s Brexit deal, MPs want May to set a resignation date and judges to consider if UK can withdraw the Brexit notification. 

Trump criticises May’s Brexit deal
The Daily Telegraph reports that US President Donald Trump has claimed that Theresa May’s Brexit deal means that the UK ‘may not be able to trade with the US’, and that it ‘sounds like a good deal for the EU’. The paper claims that his comments ‘will spark panic in Downing Street’, with Theresa May having hoped that she could promote her deal to world leaders, including Trump, at this weekend’s G20 summit.

MPs want May to set resignation date to secure their support for bill
The Times suggests that some Tory MPs are calling on Theresa May to set a date for her departure if she wants to secure their support for her Brexit deal, allowing them to push for a Canada-style agreement after Brexit. The paper adds that May has established a Whitehall unit, made up of Downing Street advisers, Brexit negotiators and Brexit department civil servants, to work with the chief whip to co-ordinate efforts to sell her deal to MPs.

Judges to consider if UK can withdraw Brexit notification
The BBC reports that the European Court of Justice is to start examining whether the UK can revoke its Article 50 notification that it is leaving the EU, in a challenge brought by a group of Scottish politicians. A ruling is not expected immediately, but those supporting the case believe that if they are successful, it would give MPs an extra option.

Hunt suggests that May should debate Blair
The Daily Telegraph says that Jeremy Hunt, the Foreign Secretary, used yesterday’s Cabinet meeting to suggest that Theresa May should debate senior remainers, such as Tony Blair, rather than Jeremy Corbyn if she wanted to win MPs over to her deal, while Eurosceptic Tory MPs have called for a Leave campaigner, such as Boris Johnson, to take part.

Labour would block People’s Vote from appearing in TV debate
The Guardian claims that the Labour Party would block a representative of the People’s Vote campaign from taking part in the television debate between Theresa May and Jeremy Corbyn, believing that this format would allow the Labour leader to broaden the debate to include issues such as austerity. Formal talks with broadcasters have yet to start.

Research warns May’s deal would hit living standards
The Financial Times carries details of new research by a consortium of academics and thinktanks, which warns that the Prime Minister’s Brexit agreement would hit living standards by up to £2,000 per person a year, with GDP between 1.9% and 5.5% lower by 2030.

Gauke blocks Javid’s knife crime plans
According to the Daily Mail, Justice Secretary David Gauke has blocked Home Secretary Sajid Javid’s plans to introduce ASBO-style ‘knife crime prevention orders’, whose breach could be punishable by imprisonment. Gauke warned they would ‘accelerate the criminalisation’ of young people and questioned their affordability, given the pressures faced by the prison service.

Foodbanks face record demand this Christmas
The Mirror reports that foodbanks will be facing record demand this Christmas due to the five-week delay to the first payment of Universal Credit, with volunteers expecting to serve 1.5m meals. Labour leader Jeremy Corbyn has called on the Government to open ‘its eyes to the misery its causing’.

Can May sell her deal? Find out with Vuelio Political Services.

Marcel Le Corgi 2018

Interview with THE Marcel Le Corgi

Marcel Le Corgi is the adorable Pembroke Welsh Corgi living his best life in London. A leading pet blog, Marcel Le Corgi is a social media star, therapy dog and the co-founder of the UK Corgi Club. A travel, food and fashion addict, Marcel has worked with leading brands and is often the go-to authority on all things Corgi in the UK.

We caught up with Marcel’s maman, Aurélie Four (who helps with the typing!), and she told us about the joys of being a pet blogger, working with Marcel and his needs, and the amazing campaigns they’ve worked on (and the types they want to work on in future!).

How has your blog changed from when you first started?
‘Le blog’ has not changed so much since I started it last year… I am focusing more on travel and lifestyle now because these are close to our heart and what we’re best known for. I am planning on relaunching it with a new design in the next few weeks, and focus more on my photography (of Marcel, I have my own website www.photobya4.com for the rest). With 2018 having been such a busy year, I’ve focused on social media and my own business more, but being once again named in the Top 10 UK Pet Blogs and being named a finalist at the Vuelio Blog Awards has motivated me to go back to writing and posting more.

Marcel Le Corgi

What’s the best thing about being a pet blogger?
Getting to do the things we love the most! Spending time with Marcel, travelling and eating good food. I love how it’s improved my photography and writing. We get to connect with some very inspiring people (and pups) too, some have become very good friends and we support each other in our blogging and social media journey. I also love to be able to share and return that love – by using our ‘voice’ to promote causes that are dear to us (and help charities, pet charities especially) but also, and most importantly, making others smile and happy. Two of our personal highs this year were helping a fan propose in July and Marcel being invited as the ring bearer and fluffy guest of honour at the wedding of two fans (we’d helped them propose too) in Tuscany this September.

How conscious are you of Marcel’s personality as opposed to your own when writing?
I write ‘le blog’ as Marcel, so showing his bubbly personality when writing is my main focus, the same as for his social media. He is fun, extremely clever, charming, liked by everyone (and loving everyone back!), enjoys his food very much and to be with us, so becoming a ‘food and travel critic’ was an obvious progression! Our adventure on @lecorgi has always been about him and focused around him and I intend for this to continue.

Marcel Le Corgi

What’s better (and WHY) cats or dogs?
Do you mean ‘who’ is better? ;) They all are the best! I have a preference for dogs, obviously, but Marcel loves all living beings equally, including cats (they just rarely return the favour).

Do you dress up your pets for Halloween?
Halloween and other occasions, but it’s rarely for more than a few minutes/a few photos and only because he does not mind. We knew that our first few weeks with him were primordial to making sure he had as many experiences as possible and always make sure everything we do with him is a positive experience – from travelling and dressing up to going to the vets or photoshoots. I avoid getting him into situations where he will be uncomfortable and if he shows signs of not being happy, even in the middle of filming, then we adapt, take a break or stop if needed. He is and always will be going first and while everything we’ve been doing during this adventure has been amazing, I insist on him being what we decided to take him for – a dog, a family member and a companion.

Marcel le corgi

Did you have a pet growing up?
Absolutely! I grew up with dogs – a spaniel and then a poodle cross. I also had a fish at Uni. I always knew I wanted a dog of my own but waited until it was the right time and I knew I would be able to give them the care they deserve.

What’s the best top tip you have for pet owners?
Keep every experience as pawsitive as you can and do not force your pets to do anything they don’t want to – this will only damage your bond. Staying positive for Marcel helped me in my own life too! You know your companion more than anyone else and they count on you to be their voice when needed, remember that you chose to have them not the other way around, and you have a duty to make sure they are well cared for and trained (training also helps with the human-animal bound).

One thing that I see a lot with corgis is people thinking them being overweight is cute but it is not. Overfeeding an animal is not loving them, it is reducing their life expectancy. Ah, last one… no amount of ‘likes’ or ‘shares’ is worth endangering your companion’s safety or wellbeing!

Marcel Le Corgi 2018

How do you work with PRs and brands?
I only work with brands and PRs that have ethos similar to ours. Paid or not, I would not accept to recommend or feature a product or experience that we did not enjoy or that I would not be comfortable using for Marcel and/or myself. I love to communicate, discuss ideas, being allowed to be creative and for my work to be respected and valued. I also love to think and go outside the box and get to work with ‘human’ and lifestyle brands. No one knows our audience better than me and I like to work with PRs and brands that take this into account.

What are the best collaborations you’ve worked on?
They’ve all been amazing, so I’ll only select a few that I know we’ll all enjoy. I have wanted to visit the Isles of Scilly for years, and to get Marcel to fly (but not in the haul) so when we got to do both for our wedding anniversary this summer (we had to postpone plans for a big tropical trip after both our car and boiler had to be replaced within weeks) in collaboration with the local tourism board, this was extra EXTRA special! And it turns out there is no need to leave the UK to get that tropical feel!

2018 has been quite the year with many travel opportunities (including to our beloved Scotland, twice, to shoot a festive campaign on board the Royal Britannia Yacht and on a ski press trip – and also filming in France with Eurotunnel Le Shuttle); our first lifestyle collaborations (the latest one being with MADE.com); a campaign to encourage and promote dog-friendly restaurants (with Compare the Market); and going ‘mainstream’ when we started reviewing dog-friendly eateries and activities for the Evening Standard’s GoLondon digital platform (Marcel is one of their first rePAWters, but really I write and take the pictures).

Marcel Le Corgi

Do bloggers need their own industry association?
Absolutely! So, they can get support and information, exchange more, collaborate, grow and know what’s ok or not, what the rules and regulations are. Right now, the rules are very confusing and I feel like the fraudulent actions of a few throw shade on all of us. It’s an industry that is often more used (and trusted and has more impact) than traditional media. I feel like we need to talk more between us and that will benefit everyone – so there is less abuse too (both from bloggers and the brands that work with them).

What other blogs do you read?
After meeting them at last year’s Vuelio Blog Awards, I started reading Katzenworld and love their work! City Dog Expert and Miss Darcy’s Adventures have been an inspiration too and I’m glad to have connected with them all! I also read quite a few travel, food, lifestyle and beauty blogs – monitoring trends on social media and blogs used to be my job until I made the switch to freelance last year.

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Dogs and the City

KPPR Appointed as Publicists for ‘Dogs And The City’

Entertainment and Lifestyle PR agency KPPR has been appointed as the publicist for the new BBC-produced podcast Dogs and the City, hosted by BBC Radio London’s Jo Good.

Jo will take her celebrity guests on a 30-minute dog walk across London, accompanied by her own bulldog Matilda, and discuss a huge range of subjects, from pet-owning to recent projects. The first guests have been announced as singer Katrina Leskanich – best known for being the lead singer in Katrina and the Waves, the last UK entry to win the Eurovision Song Contest – and comedian and close friend Julian Clary.

Jo has had an 18-year career with the BBC and a lifetime of dog-loving. She has worked as a journalist and broadcaster for award-winning radio shows, including BBC Radio London’s breakfast show and, more recently, the afternoon slot.

Jo’s current work at BBC Radio London features a one-hour long segment every Thursday, called Barking Hour, which claims to be the only radio-based dog show in the world.

Jo has also appeared on This Morning and The Alan Titchmarsh Show as a resident dog-expert, featuring in recurring pet segments, as well as taking part in Sky1 documentary series A Different Breed.

Dogs and the City is available to download via BBC Sounds and on other podcasting platforms, with new episodes every Thursday.

FuturePRoof fairytales

Once upon a time in PR: 21 characters from the PR industry

Sarah Hall has released the latest book in the #FuturePRoof series. Once upon a time in PR features 21 larger than life characters who are doing things differently to help the PR industry grow and thrive.

Each of the profiles is represented by an ink portrait and short story.

The book includes the industry’s ‘Severus Snape’, PRCA chief Francis Ingham, ‘agency alchemist’ Stephen Waddington, ‘Rebel Girl’ Liz Bridgen, ‘juggernaut’ Sir Martin Sorrell, and Nicky Regazzoni and George Blizzard who are likened to the royal siblings in Frozen as sisters doing it for themselves.

FuturePRoof fairytale

Sarah said: ‘I wanted to celebrate some key players within our industry and have a bit of fun. It was a very easy list to come up with. Everyone had to have some differentiating factor and something to teach others. The core purpose is the same as ever, to showcase best practice and the talent in public relations today.’

The full list of the book’s ‘characters’:

  1. Alex Aiken
  2. Richard Bagnall
  3. Elizabeth Bananuka
  4. Stella Bayles
  5. Liz Bridgen
  6. Professor Anne Gregory
  7. Jim Hawker
  8. Dr Roger Hayes
  9. Francis Ingham
  10. Tony Langham
  11. Rich Leigh
  12. Dr Jacquie L’Etang
  13. Sandra Macleod
  14. Alex Myers
  15. Nicola Regazzoni and George Blizzard
  16. Peter Smith
  17. Sir Martin Sorrell
  18. Ethan Spibey
  19. Laura Sutherland
  20. Stephen Waddington
  21. Dr Jon White

#FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her industry give back.

Illustrations from the book will be displayed at the PRCA’s new member workspace on Bankside, London. The gallery will be launched at a breakfast reception at 8.30am on Friday 30 November. Register your attendance by signing up here.

The specially illustrated edition is a coffee table book and is now available to purchase.

May Juncker

Political Headlines – May and Juncker’s warnings, TV debate and the Norway option

Today’s political headlines include May’s warning to MPs about voting down her deal, May’s challenge to Corbyn to a TV debate, Juncker’s warning is the only deal possible and Cabinet ministers pushing for a Norway option. 

May warns MPs against voting down her deal
The Times claims that Theresa May will use a statement in the Commons today to warn MPs that if they vote down her Brexit deal, they risk going ‘back to square one’ and that they should listen to constituents who want to ‘move on’ from Brexit. The paper adds that up to 90 Conservative MPs are currently threatening to vote against the agreement with the EU.

May to challenge Corbyn to TV debate over deal
According to The Daily Telegraph, Theresa May is to challenge Jeremy Corbyn to a debate over her Brexit deal. The vote is expected to take place on December 12, and she will outline her plans for a fortnight’s ‘media blitz’ at a meeting of the Cabinet today. Her plans also include visiting ‘every part of the UK’ and a major speech the day before the vote. A Labour spokesperson welcomed the proposed debate.

Juncker warns agreement ‘is the only deal possible’
The Financial Times reports that European leaders approved the Brexit deal at a summit yesterday which ‘felt more like a wake than a breakthrough’, with European Council President Donald Tusk saying that EU leaders has achieved ‘one of the hardest tasks of our lives’ and European Commission President Jean-Claude Juncker adding that ‘this is the only deal possible’.

Cabinet ministers push for Norway option if May’s deal fails
The Sun claims that cabinet ministers Amber Rudd and Michael Gove have joined forces to push for the UK to join the European Free Trade Association, but will only push for this if the meaningful vote fails, followed by attempts to call for a general election and a people’s vote, in order to ensure maximum support from Labour MPs.

New analysis shows economic cost of May’s Brexit deal
The Times outlines new analysis by the National Institute of Economic and Social Research, commissioned by the People’s Vote campaign, which reveals that Theresa May’s Brexit deal would leave the country’s GDP around 3.9% lower than remaining in the EU. Remaining in the backstop, GDP would be 2.8% lower, while in a no-deal scenario it would be 5.5% lower.

Academic pardoned by UAE following lobbying by Hunt
The Guardian reports that the Durham University academic Matthew Hedges, jailed by the UAE on spying charges has been pardoned following lobbying efforts by the Foreign Secretary Jeremy Hunt. The country continues to claim that Hedges was an MI6 agent, and that clemency had been given in response to a letter from his family.

Jenrick to embrace ‘new methods of construction’
The Sun says that Treasury minister Robert Jenrick will today call for ‘new methods of construction’ to be ‘embraced’ as he announces £600bn of infrastructure spending, allowing building projects to be sped up by pre-building components in factories, cutting the construction time of a school from a year to four months and reducing waste by up to 90%.

Shortage of carers will increase costs for pensioners
The Daily Telegraph carries details of a new report by the thinktank IPPR, which warns that there will be a shortage of 350,000 social care workers by 2028, unless their pay increases. The problem will especially affect pensioners, who could face rising care costs as a result.

Deal or no deal? Keep up to date with the latest political announcements with Vuelio Political Services.

Interel Public Affairs Awards Europe

Interel wins big at the Public Affairs Awards Europe

Interel was the big winner from this week’s Public Affairs Awards Europe, scooping five prizes including Consultancy of the Year. The PRCA event celebrates the very best of the public affairs industry across Europe.

Other notable winners include Europe Analytica, which won In-house Team of the Year and Lobbying the European Parliament; Hanover which picked up Best In-House Consultancy of the Year while Hanover’s Anna Swierczyna was named Promising Newcomer; and Cambre Associates, which won Collaboration with the Brussels Press Corps and the Trade Body Campaign of the Year.

The Outstanding Contribution Award, went to Maria Laptev, former Executive Director of the European Centre for Public Affairs.

Michael Burrell, Co-Chairman of the Judging Panel and Director, European Centre for Public Affairs, said: ‘The award entries submitted for this evening demonstrate vividly the significant contribution that public affairs practitioners make to the development of EU public policy-making.

‘Reviewing the winning entries, I was struck by how the best in our industry demonstrate an impressive combination of innovation and professionalism. We found a consistent level of high-quality public affairs work across all sectors – in-house, consultants, trade associations, professional bodies and NGOs alike. I am especially pleased that the outstanding contribution award went this year to Maria Laptev. I have worked with Maria and admired her work over decades and I know that the many people in the Brussels public affairs community whom she has helped over the years will be delighted to see her multiple achievements recognised with this well-deserved award.’

The full list of winners from the night:

Lobbying the European Parliament: Europe Analytica

Lobbying Member States: Alber & Geiger

Collaboration with the Brussels Press Corps: Cambre Associates

Brexit-Related Campaign of the Year: Grayling

Ethical Campaign: Interel

Trade Body Campaign of the Year: Cambre Associates

Corporate Campaign of the Year: Nissan

Use of Social Media: ZN Consulting

Think Tank of the Year: European Academies’ Science Advisory Council

Professional Body of the Year: ISACA

Best In-House Consultancy Collaboration: Hanover

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Graeme Taylor, ECPA

Consultant of the Year: Grégoire Poisson, Interel

In-house Team of the Year: Europe Analytica

Consultancy of the Year: Interel

Promising Newcomer: Anna Swierczyna, Hanover

Outstanding Contribution: Maria Laptev

Pedro Sanchez

Political Headlines – May’s fight, advertising online, Mike Ashley and the CBI

Today’s political headlines include May’s fight to save her Brexit plans, the committee telling advertisers to boycott tech giants, Mike Ashley’s demands to give evidence on saving the high street and the CBI’s doubts over Brexit deal.  

May fights to save her Brexit plans
The Guardian claims that Theresa May is fighting to save her Brexit deal on two fronts, following the publication of the text of the political declaration yesterday. Tory backbenchers repeatedly called on her to renegotiate the deal during a debate yesterday, while the EU has warned that no further concessions can be made. The Spanish Prime Minister Pedro Sánchez [pictured] has even claimed that he will ‘veto Brexit’ over Spain’s concerns about Gibraltar.

Advertisers should boycott tech giants, committee says
The Times reports that Parliament’s Intelligence and Security Committee has called for advertisers to boycott tech companies like Facebook and Google unless they demonstrate a serious commitment to tackle terrorist material online, warning that this had been a key contributor to incidents including the Manchester bombing. Dominic Grieve, the committee’s chair, said that firms should follow the example of advertisers such as Unilever.

Mike Ashley demands to give MPs evidence on saving the high street
According to The Guardian, Sports Direct founder Mike Ashley has demanded to give evidence to the Commons Housing, Communities and Local Government Committee on how to save the high street. The committee originally asked for a representative from House of Fraser to speak as part of a panel of four, but Ashley felt that this ‘wouldn’t achieve anything’.

Internal email reveals CBI’s doubts about Brexit deal
An email accidentally sent to ITV News has revealed a difference in opinion within the CBI over Theresa May’s Brexit deal. While the organisation’s Director-General Carolyn Fairbairn has publicly welcomed the deal, while admitting that it is ‘not perfect’, an internal email from the business groups’ head of EU negotiations described it as ‘not a good deal’.

New teams to tackle drugs in prisons
The Sun reports that Justice Secretary David Gauke has announced the creation of new ‘SWAT teams’ in 100 prisons to tackle gangs behind drug-fuelled violence in jails. The teams of specially-trained prison officers will detect drugs, mobile phones and other illicit items, and have already been deployed at eight high-security prisons.

New report criticises smart meter rollout
The Daily Mail carries details of a report by the National Audit Office that warns that plans to install smart meters in every home by 2020 will not succeed, will cost at least £500m more than estimated and the devices may not deliver the cuts to energy bills which were originally promised.

Home Office admits to failings over settlement visas
The Financial Times says that the Home Office has admitted that it wrongly applied rules, leading it to refuse settlement visas to professionals over tax discrepancies. Immigration minister Caroline Nokes said that the findings of the department’s inquiry would be ‘used to inform our future decision-making’.

Farage calls for UKIP leader to be sacked
The Daily Telegraph reports that Nigel Farage has called for Gerard Batten to be sacked as UKIP leader after he appointed the EDL founder Tommy Robinson as an adviser, warning that if UKIP continued heading on its current trajectory, it would be ‘finished’. Robinson is banned from joining UKIP under a rule barring those with EDL links from becoming members.

Fighting to understand the political landscape? You need Vuelio Political Services.

The Dogvine

Pet blog spotlight: The Dogvine

The Dogvine is written by Teresa Keohane as the ‘London Lifestyle Blog for the Urban Dog’. Highlighting the best dog-friendly cafes and restaurants, as well as reviewing the latest products and accessories, The Dogvine features Teresa’s 2.5 Brazilian dogs: Belinha, Moleque and Nina (who comes to stay) and was recently featured in the Top 10 UK Pet Blogs

We caught up with Teresa to find out more about the joy of dogs, the benefits of a pet plan at the vets and how PRs works with brands.

How has your blog changed from when you first started?
Everything has changed from the content to the look and feel! I’ve become much clearer about my blog’s purpose although I would still say this is naturally evolving. I’ve also recently started guest features from other London dogs, which has opened up a whole new part of my blog and has been an amazing experience getting to know other Londoners and their pups.

Teresa Keohane

What’s the best thing about being a pet blogger?
Dogs, dogs and more dogs. My day job is not related to dogs at all so for me it’s a passion project and the chance to be creative about something I truly love.

How conscious are you of the animal’s personality as opposed to your own when writing?
Very conscious. Both for my own dogs and of other dogs that I feature. Dogs have such funny and individual personalities that make them so special, so I try my best to capture that on the blog.

Teresa Keohane

What’s better (and WHY) cats or dogs?
That’s a bit unfair as I write about dogs! I love cats too, but dogs are my passion. Dogs truly are your best friend and there’s a human-hound bond that is undeniable. Cats are more independent creatures doing their own thing.

Did you have a pet growing up?
Yes, both cats and dogs and even some goldfish!

Teresa Keohane

What’s the best top tip you have for pet owners?
Last year I signed both of my dogs up to a pet plan at my vet where you can pay one monthly fee which includes unlimited consultations as well as yearly vaccinations and flea and worm treatment. Especially when you have a senior pet, for me this makes a lot of sense both financially and emotionally. It wasn’t something I had previously been aware existed so worth asking your vet if they have one.

How do you work with PRs and brands?
It’s important to have a collaborative approach with PRs/brands to come up with a unique way of presenting the product or service that is genuine and fits with my blog. If a blogger just puts content out for the sake of it (or because it’s sponsored), people will see through that very quickly.

Get in touch and let’s see what amazing content we can create!

Teresa Keohane

What are the best collaborations you’ve worked on?
I’ve been lucky enough to work with some great brands such as Airbnb which is probably my favourite collaboration since starting the blog. This year, one of my most enjoyable collaborations has to be our dog-friendly Go Boat London experience taking several London dogs on a boat down Regents Canal! I also enjoyed working on the recent Fizzy Living collaboration as both the brand and PR company were great to deal with and it felt very collaborative.

Do bloggers need their own industry association?
I think that would be a positive thing for sure as bloggers put in a lot of work to create amazing content and are often not recognised for it as they should be. Especially in a niche like pet blogging which is still developing compared to something like beauty and fashion.

What other blogs do you read?
Lots! Here’s a few… for dog design to aspire to it would be US blog Dog Milk (of course), for UK dog-friendly travel Steph and the Spaniels and for stories that warm your heart, Paw Post.

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Whatsapp

How to use Whatsapp to spread news

WhatsApp is increasingly being used by news outlets to share content. The Reuters Digital News Report 2018 revealed another year-on-year increase in WhatsApp being used for news across the world.

This report also found that people use the words ‘honest’ and ‘reliable’ when describing WhatsApp, in comparison with ‘creepy’ and ‘ego-centric’ for social media’s big news-sharing platform, Facebook.

But it’s not just Facebook’s ‘creepy’ side that is making it less relevant for news. Changes in the Facebook algorithm mean news is less of a priority in the platform and has forced publishers to look for an alternative way to distribute news.

In light of the Cambridge Analytica scandal, Facebook also now faces issues with trust, whereas WhatsApp’s use of end-to-end encryption means that messages are only seen by the sender and recipient, and cannot be intercepted or changed.

Of course, it’s worth noting that WhatsApp is owned by Facebook, so gains by one platform are not necessarily losses for the other.

Reach plc’s Nottinghamshire Live is an avid user of WhatsApp for sharing its top news stories. At newsrewired, Natalie Fahy, digital editor at the outlet, talked about how they make the most of the channel.

Natalie explained how they started by sharing ‘what’s on’ and lifestyle news, but people were calling out for the ‘real news’. They set a format of sending one teatime message a day – in order not to overload people – containing links to three news stories.

They found this process worked especially well for building a more loyal audience and encouraging people to regularly click through to the news stories. People were more engaged on the channel, even providing additional information in relation to published stories.

Natalie has written about how Nottingham Live uses WhatsApp, growing the service to over 3,500 subscribers through trial and error and the introduction of breaking news alerts.

For PR professionals, signing up to news outlets’ WhatsApp channels can be a great way to stay on top of the news that is important to you, spot trends and seize on opportunities for additional comment and brand information. However, this blessing can also be a curse because – due to the encryption – news on Whatsapp can’t be monitored.

angela Merkel

Political Headlines – Brexit talks, Merkel’s boycott, Matthew Hedges and Cabinet’s criticisms

Today’s political headlines include May’s return to Brussels as Merkel threatens to boycott the summit, criticism of the Foreign Office’s handling of Matthew hedges’ case, more criticism but this time of the Brexit deal, and the People’s Vote.  

May to return to Brussels for talks as Merkel threatens to boycott summit
The BBC reports that Theresa May is to return to Brussels for talks at the weekend after talks finished yesterday without the final text of the political declaration on the future relationship between the UK and the EU being settled. Outstanding issues include Spanish concerns about Gibraltar and access to UK waters for EU fishermen. The Timesadds that the German Chancellor, Angela Merkel, has threatened to boycott Sunday’s summit unless all the negotiations have been completed in advance.

Foreign Office criticised after UAE gives British student life sentence
The Times reports that Daniela Tejada, the wife of the British student Matthew Hedges who has been imprisoned by the UAE for spying, has criticised the conduct of the Foreign office, describing it as ‘appalling’. Foreign Secretary Jeremy Hunt is thought to have been assured that Hedges would be treated leniently, but instead he received a life sentence yesterday. Hunt has warned that ‘serious diplomatic consequences’ will follow.

Cabinet’s Brexit deal criticisms revealed
The Daily Telegraph has obtained details of the criticisms of Theresa May’s Brexit deal made by Cabinet ministers at their meeting last week. Foreign Secretary Jeremy Hunt warned that it was a ‘Turkey trap’, using the country as an example of how temporary arrangements become permanent, while Home Secretary Sajid Javid warned that the deal would prevent the UK from striking new trade agreements.

Pro-EU MPs disagree over People’s Vote timing
The Financial Times claims that pro-EU MPs are in disagreement about the best time to table a Commons vote on holding a People’s Vote. Some want to force a vote in early December, before a vote on Theresa May’s deal, while other believe that it would be better to wait for the deal to be voted down or a vote of no confidence to be passed in the Government, as acting earlier would make it look like they were trying to block Brexit.

Women descend on Westminster to mark 100 years of being able to stand for Parliament
The Guardian reports that 317 women visited 238 MPs at Parliament yesterday as part of #AskHerToStandDay, celebrating 100 years since women first good the right to stand for Parliament. The event was claimed to be the first time women had outnumbered men at Westminster. The founder of 50:50 Parliament, Frances Scott, said that the aim was to get gender parity in Parliament in ten years.

Motorists who pass cycling proficiency to get cheaper insurance
The Daily Telegraph claims that motorists who pass cycling proficiency tests offered cheaper insurance as part of new Government plans to improve cyclist and pedestrian safety. Other measures include giving councils powers to use surveillance cameras to catch people parked in cycle lanes and getting people to send dashcam footage of road rage to a new police unit.

Former ministers urge Government to freeze rail fares
According to The Sun, three former Conservative ministers – Michael Fallon, Grant Shapps and Tim Loughton – are urging the Government to ditch plans for a 3.2% increase in rail fares in the new year and instead to freeze prices. Fallon said that the increase was ‘outrageous’ given the problems experienced by commuters over the last year.

Families affected by benefit cap should consider taking lodger, MP says
The Guardian says that work and pensions minister Justin Tomlinson has been attacked by charities and Labour for suggesting that families in poverty because of the benefit cap should consider taking in a lodger. He admitted that no analysis was being done on the effectiveness of the cap and suggested that families could also move or try to renegotiate their rent.

What’s going to happen next with Brexit? Find out with Vuelio Political Services.

Ricky Willis

Personal finance blog spotlight: Skint Dad

Skint Dad is written by husband-and-wife team Ricky and Naomi Willis. Sharing tips on saving money and growing wealth, the blog was recently ranked in the Top 10 UK Personal Finance Blogs. We caught up with Ricky to find out how the blog has become an accidental business, why  making money is as important as saving money and how the pair work collaboratively with PRs.

How has your blog changed over time?  
It’s definitely got more professional. It started off as a hobby blog using a free WordPress theme. We never intended for it to become what it has, and it was an accidental business that now supports both myself and my wife.

We now look to run Skint Dad as more of a community. We talk with our readers daily and they have a massive impact on how the site is shaped – it’s no longer just about us sharing how we cut back; we want everyone to be in financially better off.

How much do you plan your posts in advance?
We do, and we don’t. We write a lot of content based on what’s happening in the world of saving money right now, so we never know the next thing that will come our way. However, we do plan and research into longer guides in a lot more depth.

What’s the biggest takeaway from the Autumn Budget for our personal finances?
The rise in the personal allowance will probably make the biggest impact for most people as they’ll see the change directly in their pay packet.

Is it more important to save money or find new ways to make money?
It gets to a point where you’ve saved all you can save, so it’s definitely about looking for ways to increase the amount of money you’ve got coming in.

How do you work with PRs for the blog?
Most of the time, PRs and agencies reach out to us about new collaborations via email. We then just take it from there to see what they are looking to achieve and how we can work with them to meet their targets. It’s important for us that it fits with our core values and works for both parties.

What campaigns have you collaborated on that were really good?
We’ve worked with many different brands, from supermarkets to banks, on many different campaigns; not just producing content, but also video and supporting with media campaigns beyond the blog.

What’s best practice for when PRs contact you?
I’m not sure there’s a one size fits all approach. It’s helpful that they read our blog and know a bit about us before approaching us with an idea that might not fit. However, that doesn’t mean we can’t look to brainstorm some ideas that may work.

I think, sometimes, PRs can just reach out hoping to get what they want, whereas we look to see if it will work for our audience too.

It’s not that we want to be overly picky, we just want to collaborate on things that will be genuinely useful to the readers and we believe in as well.

Do you think bloggers should have their own industry association?
I can’t see it working in the short term. There are so many different niches that nothing could really be settled. There are a number of blogging networks set up already if someone wanted to be part of a wider group.

Personally, I could see an association costing bloggers money to join, to get a newsletter once a month, but there would be little overall value.

I’m happy to be proved wrong.

What other blogs do you read?
I rarely read other blogs in our niche, to be honest, but do sometimes take a look at more technical sites like Search Engine Round Table and Moz to keep up with the fluctuations in the Google Algorithm.

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Brussels

Political Headlines – May heads to Brussels, Dad’s Army, growing support for May and the DUP

Today’s political headlines include May heading to Brussels in an attempt to finalist Brexit, Jacob Rees-Mogg comparing himself to Captain Mainwaring, Growing support for Theresa May and the DUP intending to vote against the Brexit deal. 

May heads to Brussels as EU states raise objections to future relationship agreement
The BBC reports that Theresa May is heading to Brussels today amid attempts to finalise the Brexit deal before European leaders meet on Sunday. A deadline to settle the agreement on the future relationship was missed last night, with EU members raising objections to proposals covering UK access to the single market, fishing rights in British waters, and Gibraltar.

Eurosceptic coup attempt likened to ‘Dad’s Army’
As the Daily Mail reports, Jacob Rees-Mogg has admitted that his attempt to oust Theresa May has become a bit like ‘Dad’s Army’, comparing himself to Captain Mainwaring. He warned that the Tories would be stuck with May as leader at the next election unless they acted now. The Daily Telegraph adds that the ‘old guard’ of Eurosceptics have claimed that Rees-Mogg has exhibited ‘naivety’ and suggested that the focus should be on defeating May’s deal in the meaningful vote.

Growing support for May among voters
poll conducted for The Times shows that voter support for Theresa May has increased over the last week. A week ago, YouGov found that 33% of voters wanted the Prime Minister to remain and 47% wanted her to leave, but those figures are now 46% and 34% respectively. Detailed analysis shows that May’s support has increased most among Conservative voters.

‘Of course’ we’ll vote against Brexit deal, DUP claims
The Financial Times says that the DUP has announced that it will ‘of course’ vote against Theresa May’s Brexit deal despite hopes by ministers that it would abstain. Last night, the Government accepted Labour and SNP amendments to the Finance Bill after the DUP indicated that it was planning to abstain on the votes.

Tory remainers have ‘role to play’ in building soft Brexit coalition, Sturgeon says
According to The Guardian, Scottish First Minister Nicola Sturgeon has claimed that remain-supporting Conservative MPs have a ‘role to play’ in creating a soft Brexit coalition in the Commons. Apparently, SNP, Labour and Liberal Democrat MPs have been talking with Tory remainers in an attempt to agree an alternative to Theresa May’s Brexit deal, such as Nick Boles’ proposed Norway-style plan.

UK leads successful attempt to block Russian from becoming Interpol President
The Times reports that Kim Jong-yang from South Korea has been elected as the new President of Interpol, defeating the Russian Alexander Prokopchuk, allegedly a former KGB agent. The paper says that the UK and the USA had been leading a last-minute attempt to prevent the Russian candidate from winning. Lib Dem Leader Sir Vince Cable had warned that if Prokopchuk won, Interpol would become a ‘branch of the Russian mafia’.

Mordaunt to announce new focus on low-paid women
The Times reveals that Penny Mordaunt, the Minister for Women and Equalities will use a speech today to announce that the Government will shift its focus away from issues affecting middle class women, including the gender pay gap, towards those affecting women in low-paid jobs, with limited qualifications or who care for relatives.

Labour promises to end compulsory GCSE resits
The Guardian reports that Labour’s Shadow Education Secretary Angela Rayner has announced details of her party’s plan to reform further education, pledging to end the ‘remorseless cycle’ of compulsory GCSE maths and English resits and promising to ‘put learners first’.

Brexit is complicated, make it simple with Vuelio Political Services.

An introduction to energy PR

#PRPays – PR and the energy sector

The CIPR has released the second instalment of its #PRPays series – an interview with Lawrence Slade, CEO at Energy UK. This is accompanied by additional energy content from the CIPR, in the shape of its Energy and Leadership Platform’s An Introduction to Energy PR.

The #PRPays campaign aims to highlight the strategic value of public relations to the business community. The interview with trade association Energy UK follows the first edition with Heathrow’s CEO John Holland-Kaye.

Talking about the importance of PR to Energy UK and businesses in general, Slade is an advocate of well-organised PR teams whether it’s working on the Energy Switch Guarantee, preparing the organisation for a crisis or dealing with the market post-Brexit.

Check out the full interview here:

This interview has been followed by the first publication from the recently formed thinktank the Energy and Leadership Platform. The guide is aimed at educating and inspiring PR and communication practitioners across the world to pursue a career in energy PR.

It draws on the complexities of the sector and the fact that energy PR is not confined to just a few topics. The guide says: ‘Energy communications is never just about oil or gas or power. Geopolitics, capital markets, international trade, environmental cost and protection, engineering/technology (amongst many other issues), resettlement and local culture also need to be considered.’

The short guide is split into three main areas – strategy; building, rebuilding and maintaining trust; and community engagement – and is a must read for anyone working in or with the energy sector around the world.

Ella Minty, co-chair of the Energy Leadership Platform said: ‘The energy sector is at a significant crossroad – the demand for cleaner, cheaper energy is considered a given in the developed economies while in the less fortunate regions of the world a lightbulb is considered a luxury.

‘An Introduction to Energy PR’ marks the beginning of our journey to demonstrate the value of Public Relations as a strategic management function in the Energy sector, and the significant benefits strategic communicators can bring to build bridges across the complex energy stakeholder profile.’

Facebook news

Facebook launches Community News Project to fund local journalists

From January 2019, Facebook will be facilitating the recruitment of paid trainee journalists as part of its Community News Project.

The social network has pledged £4.5 million for the project as a donation to National Council for the Training of Journalist (NCTJ). The scheme will fund 80 new UK journalists over two-year period. Recruits will be trained up by the NCTJ before joining local and regional newsrooms across the country. Contracts for the new recruits will be held across a partnership of regional publishers including Reach, Newsquest, Archant, JPI Media, and Midlands New Association.

A focus of the project will be to fund trainees from different backgrounds, reflecting diversity across local communities. Another major focus will be to place recruits in areas affected by local newspaper cuts. NCTJ chief executive Joanne Butcher said: ‘The goal here is to encourage more reporting from towns and villages who may have lost their local paper or beat reporters to ensure these communities benefit from high-quality journalism.’

Roles will be added in addition to current reporters, not as a replacement. And although the scheme does not guarantee a job at the end, trainees will expand their skills and provide valuable input across busy regional and local press outlets.

Archant content director Laura Adams said the initiative, ‘aligns with our core objective, which is to engage with our communities, be reflective of them and have our reporters on the ground to be able to do that job effectively’.

This is the first time that Facebook has put money into local journalism in the UK, and the scheme will sit alongside the BBC’s Local News Partnership, which has provided some 140 local democracy reporters to newsrooms across the UK.

New community journalists joining newsrooms is a great benefit to PRs. These trainee journalists are going to be open to speaking to PRs, hearing about the latest news stories in their area, looking for leads and ready to build new relationships.

Ready to reach the right journalists? You need the Vuelio Media Database.

Theresa May

Political Headlines – the stalled attempt to topple May and the DUP abandoning the Government

Today’s political headlines include the stalled attempt to topple May, DUP abandoning the Government in Budget votes, Hunt condemns rebels and May’s secret plan to abandon the backstop. 

Attempt to topple May stalls
The Daily Telegraph says that Conservative Brexiteers have admitted their attempt to remove Theresa May as leader has ‘stalled’ and that ‘bitter in-fighting’ has broken out among them, with it now appearing unlikely that enough support will be received for a confidence vote in the Prime Minister before her Brexit deal is voted on next month. The paper adds that the ‘gang of five’ Brexiteer cabinet ministers has also broken up, after they were unable to reach a united position.

DUP abandons Government in Budget votes
The Times says that the Government was abandoned by the DUP in votes on the Finance Bill last night, which the paper claims has ‘all but killed off’ the deal between the two. The DUP abstained on three votes and voted with Labour on a further one. The DUP has claimed that the deal between the two parties is not dead, although party sources linked the decision to its displeasure with May’s Brexit deal, and the Government has not commented.

Rebels risk causing ‘the most appalling chaos’, Hunt says
The Guardian says that Foreign Secretary Jeremy Hunt has warned that if rebels succeed in toppling Theresa May, they risk causing ‘the most appalling chaos’. He said that the Prime Minister had an ‘incredibly challenging’ job and was ‘by far the best-placed person’ to carry out. He said that he was in talks with European counterparts to ‘clarify both sides’ intentions’ in the political declaration on the future UK-EU relationship.

May’s ‘secret plan’ to abandon the backstop
The Sun claims that Theresa May has a ‘secret plan’ to abandon the Irish backstop through a clause in the Withdrawal Agreement which says that ‘alternative arrangements’ can be agreed to keep the border open, such as the use of new technology. A delegation of Brexiteers including Iain Duncan Smith, Owen Paterson, Lord Lilley and Lord Trimble discussed the plan with the Prime Minister yesterday.

Spain demands veto over Gibraltar
The Guardian reports that Spain will reject the Brexit deal unless it is given a special veto to prevent any future UK-EU trade agreement from covering Gibraltar. Spain’s Foreign Minister, Josep Borrell, said that future negotiations on Gibraltar must be ‘separate’ from those between the UK and the EU.

Rudd condemns UN poverty report
According to The Guardian, Amber Rudd, who was appearing in the Commons as Work and Pensions Secretary for the first time, has condemned a UN inquiry into poverty in the UK because of the ‘extraordinary political nature’ of its language, which she described as ‘wholly inappropriate’. The Times adds that Rudd used her debut to indicate that she would need more funding to fix problems with Universal Credit.

Hunt seeks to repay Iran £400m to free prisoner
The Times reports that Foreign Secretary Jeremy Hunt is trying to get approval to repay £400m owed to Iran for four decades in a bid to release Nazanin Zaghari-Ratcliffe, currently imprisoned in Iran. A previous attempt to do so by his predecessor Boris Johnson was blocked by Downing Street to avoid breaching sanctions or being seen to pay for a hostage’s release.

Labour to scrap civil servant degree requirement
The Financial Times reports that Labour’s Shadow Education Secretary Angela Rayner is to announce that the party would remove the requirement for civil servants to have higher academic qualifications unless they are genuinely relevant to the role in order to tackle ‘snobbery’ and establish a ‘genuine parity of esteem’.

Don’t let your political progression stall. Vuelio Political Services has everything you need to race ahead.

Fake news and facts

FAKE NEWS: tackling disinformation in society

Thanks to Donald Trump, ‘fake news’ is what people typically think of upon hearing the phrase ‘disinformation’, though in reality it covers a whole host of sharing false information, from misconstrued comments to propaganda.

At the recent newsrewired event, a panel of disinformation experts discussed its impact on news today. The session covered both sides of what makes disinformation spread – newsrooms not verifying information before publishing as well as audiences sharing information they are unsure is real.

BBC’s Alistair Baker Coleman thinks the responsibility to verify falls on publishers, platforms and tools, saying: ‘People don’t have time to check if something is true’.

Many publishers already have a process for confirming information is correct and factual, but now people are turning their focus towards platforms and tools where content is being shared by individuals.

The major social media platforms continue to implement techniques for spotting and removing false and malicious content, but these are far from perfect and not nearly comprehensive enough to tackle fake news completely.

Tom Phillips of Full Fact believes that there should be more focus on the end user and there is a need to show people how to trust. Phillips suggested that a toolkit helping people understand when to trust, and when not to, could assist in curbing the spread of disinformation.

A piece of information has very few ways of being right and infinite ways of being wrong, and it’s now so easy to access and share that the wrong information can quickly become the ‘accepted’ information. Accurate or not, if people are seeing content they agree with, or even strongly disagree with, they are more likely to distribute it on social media or across private messenger services.

Aoife Gallagher of Storyful thinks that teaching children from a young age could be the key, she said: ‘Students need to know how to spot disinformation and navigate the internet’. There was a general consensus that education about fake news, and the dangers of spreading it, was currently lacking but rolling out education for the masses is a huge job with questionable results. What is clear is that disinformation is now an undeniable part of our society.

An element not introduced to the discussion was the role PRs and comms professionals can play. They have the ability and the power to help set the record straight, providing authoritative expert analysis and opinion and help both the media and audiences with the truth.

Ready to reach the right journalists with the truth? Find out more about the Vuelio Media Database.

Hijacking christmas

How to hijack Christmas

The John Lewis Christmas advert has been a cultural phenomenon ever since a little boy couldn’t wait to present his parents with a mystery box in 2011. In recent years, it’s appeal has drawn increased competition from both traditional and new competitors all vying to be the season’s best. This year, the competition is as fierce as ever but now it’s the imitations, parodies and hijacks of the John Lewis [JL] advert that are stealing focus.

What are the benefits of a parody?
Due to the status of the JL advert in society, anything that is a pastiche, or at least alludes to it, has more chance to attract attention, allowing relatively low budget campaigns to ride the JL wave.

This is clear in a majority of the highest profile parodies that have come to light, including this single image from Lidl:

Topping 25K likes on Twitter alone, the image has everything – Christmas-themed border, a pun that works with Lidl and the JL advert and messaging that pushes the budget-friendly angle Lidl is famous for.

Parodies also work as part of existing campaigns. Iceland, who broke ranks early in the Christmas advert stakes and managed to gain a huge amount of coverage for its ‘banned’ advert, has since been maximising its palm oil/orangutan angle including this simple tweet:

In-house hijack
While everyone from Pizza Hut to Frank PR has made use of JL advert, perhaps the greatest parody of all comes from John Lewis’ sister brand, Waitrose. Part of its #TooGoodToWait campaign, Waitrose is hijacking the hijacks with this TV spot:

By showing awareness that brands parody the JL Christmas advert, Waitrose is effectively ‘giving permission’ for all other parodies while taking a friendly swipe at the JL ad’s place in society. This is a tactic Waitrose has used before but never so explicitly.

It also shows that the brands are very much linked, which is something they’re keen to promote as evidenced by their first joint advert in September.

Parodies and pastiches are a great way to make tight budgets go far but require quick, reactive teams. Being able to see what’s trending, especially among your competitors, allows you to join in the conversation as it happens, rewarding smart PRs.

Find out how Vuelio Media Monitoring can help stay up to date with your sector and keep an eye on your competitors.

As a special bonus, because it’s not a parody as such, here’s Twitter’s take on a John Lewis Christmas:

Theresa May

Political Headlines – ‘hunting down’ May, immigration, Corbyn’s Brexit and Barnier’s extension

Today’s political headlines include Tory MPs warned against ‘hunting down’ May, a ‘fairer’ immigration policy, Corbyn’s alternative Brexit plan and Barnier’s suggestion that Brexit transition could be extended until 2022. 

Tory MPs warned against ‘hunting down’ May
The Times reports that former chief whip Andrew Mitchell has warned his colleagues against ‘hunting down’ Theresa May, warning that a leadership challenge would do ‘untold damage’. The Prime Minster claimed yesterday that a challenge to her would cause ‘uncertainty for people and their jobs’ and ‘a risk that Brexit gets delayed or frustrated’. The Daily Telegraph claims that five Cabinet ministers will meet today to call for alterations to the deal, but that May will confront them and refuse to renegotiate the agreement.

May to tell CBI her deal delivers a fairer immigration policy
The Times says that the Prime Minister is to tell the CBI’s conference today that her Brexit deal will allow immigration to be controlled, while permitting businesses to recruit from abroad, creating a level playing field between EU citizens and those from other countries in a system ‘built around the talents and skills a person has to offer’. The Guardian adds that the CBI’s president, John Allan, will endorse May’s deal today, while admitting that it is ‘not perfect’. He will warn that the current uncertain situation is ‘damaging our country’ and say that the deal opens ‘a route to a long-term trade arrangement’.

Corbyn to set out alternative Brexit plan
According to The Guardian, Jeremy Corbyn will use a speech at the CBI conference to set out Labour’s alternative Brexit plan. He will call for a permanent customs union and protection of environmental standards and workers’ rights, as well as a ‘strong single market relationship’. He will say that May’s plan leaves ‘the country in an indefinite halfway house’.

Barnier suggests Brexit transition could be extended until 2022
The Financial Times reports that the EU’s chief Brexit negotiator, Michel Barnier, has proposed that the Brexit transition period could be extended until December 2022. He also told EU ambassadors that negotiations over the Withdrawal Agreement should not be reopened despite the ‘volatile’ political situation in the UK.

Six letters needed to trigger vote of no confidence in May
In an exclusiveThe Sun reports that 42 Tory MPs have ‘given firm assurances’ that they have submitted letters of no confidence in Theresa May, meaning that six more are needed to trigger a vote in her future as leader. According to the paper, MPs admit that today is ‘judgment day’ and if the threshold is not passed today, it is unlikely that it will be before the vote on the deal in December.

Cyber security minister needed to tackle Russian threat
The Daily Telegraph carries details of a report by the Joint Committee on National Security Strategy which calls on the Government to appoint a minister for cyber security, as the current level of oversight was ‘wholly inadequate’ and countries such as Russia are expanding their capacity to deliver cyber-attacks.

Jeremy Hunt to call for Iran to release British prisoner
The Daily Mail reports that Foreign Secretary Jeremy Hunt is visiting Iran today and will use the trip to lobby for the release of Nazanin Zaghari-Ratcliffe, jailed on spying charges. Speaking ahead of the visit, he condemned using innocent people for ‘political leverage’.

Report calls for cap on number of peers
The Daily Telegraph says that a new report by the Commons Public Administration and Constitutional Affairs Committee calls for the House of Lords to be capped in size at 600 members, a decrease of 200 from the present figure. It suggests achieving this through a ‘two-out-one-in’ policy.

Worried about Brexit uncertainty? Find out how Vuelio Political Services can bring you clarity.