Interel Public Affairs Awards Europe

Interel wins big at the Public Affairs Awards Europe

Interel was the big winner from this week’s Public Affairs Awards Europe, scooping five prizes including Consultancy of the Year. The PRCA event celebrates the very best of the public affairs industry across Europe.

Other notable winners include Europe Analytica, which won In-house Team of the Year and Lobbying the European Parliament; Hanover which picked up Best In-House Consultancy of the Year while Hanover’s Anna Swierczyna was named Promising Newcomer; and Cambre Associates, which won Collaboration with the Brussels Press Corps and the Trade Body Campaign of the Year.

The Outstanding Contribution Award, went to Maria Laptev, former Executive Director of the European Centre for Public Affairs.

Michael Burrell, Co-Chairman of the Judging Panel and Director, European Centre for Public Affairs, said: ‘The award entries submitted for this evening demonstrate vividly the significant contribution that public affairs practitioners make to the development of EU public policy-making.

‘Reviewing the winning entries, I was struck by how the best in our industry demonstrate an impressive combination of innovation and professionalism. We found a consistent level of high-quality public affairs work across all sectors – in-house, consultants, trade associations, professional bodies and NGOs alike. I am especially pleased that the outstanding contribution award went this year to Maria Laptev. I have worked with Maria and admired her work over decades and I know that the many people in the Brussels public affairs community whom she has helped over the years will be delighted to see her multiple achievements recognised with this well-deserved award.’

The full list of winners from the night:

Lobbying the European Parliament: Europe Analytica

Lobbying Member States: Alber & Geiger

Collaboration with the Brussels Press Corps: Cambre Associates

Brexit-Related Campaign of the Year: Grayling

Ethical Campaign: Interel

Trade Body Campaign of the Year: Cambre Associates

Corporate Campaign of the Year: Nissan

Use of Social Media: ZN Consulting

Think Tank of the Year: European Academies’ Science Advisory Council

Professional Body of the Year: ISACA

Best In-House Consultancy Collaboration: Hanover

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Graeme Taylor, ECPA

Consultant of the Year: Grégoire Poisson, Interel

In-house Team of the Year: Europe Analytica

Consultancy of the Year: Interel

Promising Newcomer: Anna Swierczyna, Hanover

Outstanding Contribution: Maria Laptev

Pedro Sanchez

Political Headlines – May’s fight, advertising online, Mike Ashley and the CBI

Today’s political headlines include May’s fight to save her Brexit plans, the committee telling advertisers to boycott tech giants, Mike Ashley’s demands to give evidence on saving the high street and the CBI’s doubts over Brexit deal.  

May fights to save her Brexit plans
The Guardian claims that Theresa May is fighting to save her Brexit deal on two fronts, following the publication of the text of the political declaration yesterday. Tory backbenchers repeatedly called on her to renegotiate the deal during a debate yesterday, while the EU has warned that no further concessions can be made. The Spanish Prime Minister Pedro Sánchez [pictured] has even claimed that he will ‘veto Brexit’ over Spain’s concerns about Gibraltar.

Advertisers should boycott tech giants, committee says
The Times reports that Parliament’s Intelligence and Security Committee has called for advertisers to boycott tech companies like Facebook and Google unless they demonstrate a serious commitment to tackle terrorist material online, warning that this had been a key contributor to incidents including the Manchester bombing. Dominic Grieve, the committee’s chair, said that firms should follow the example of advertisers such as Unilever.

Mike Ashley demands to give MPs evidence on saving the high street
According to The Guardian, Sports Direct founder Mike Ashley has demanded to give evidence to the Commons Housing, Communities and Local Government Committee on how to save the high street. The committee originally asked for a representative from House of Fraser to speak as part of a panel of four, but Ashley felt that this ‘wouldn’t achieve anything’.

Internal email reveals CBI’s doubts about Brexit deal
An email accidentally sent to ITV News has revealed a difference in opinion within the CBI over Theresa May’s Brexit deal. While the organisation’s Director-General Carolyn Fairbairn has publicly welcomed the deal, while admitting that it is ‘not perfect’, an internal email from the business groups’ head of EU negotiations described it as ‘not a good deal’.

New teams to tackle drugs in prisons
The Sun reports that Justice Secretary David Gauke has announced the creation of new ‘SWAT teams’ in 100 prisons to tackle gangs behind drug-fuelled violence in jails. The teams of specially-trained prison officers will detect drugs, mobile phones and other illicit items, and have already been deployed at eight high-security prisons.

New report criticises smart meter rollout
The Daily Mail carries details of a report by the National Audit Office that warns that plans to install smart meters in every home by 2020 will not succeed, will cost at least £500m more than estimated and the devices may not deliver the cuts to energy bills which were originally promised.

Home Office admits to failings over settlement visas
The Financial Times says that the Home Office has admitted that it wrongly applied rules, leading it to refuse settlement visas to professionals over tax discrepancies. Immigration minister Caroline Nokes said that the findings of the department’s inquiry would be ‘used to inform our future decision-making’.

Farage calls for UKIP leader to be sacked
The Daily Telegraph reports that Nigel Farage has called for Gerard Batten to be sacked as UKIP leader after he appointed the EDL founder Tommy Robinson as an adviser, warning that if UKIP continued heading on its current trajectory, it would be ‘finished’. Robinson is banned from joining UKIP under a rule barring those with EDL links from becoming members.

Fighting to understand the political landscape? You need Vuelio Political Services.

The Dogvine

Pet blog spotlight: The Dogvine

The Dogvine is written by Teresa Keohane as the ‘London Lifestyle Blog for the Urban Dog’. Highlighting the best dog-friendly cafes and restaurants, as well as reviewing the latest products and accessories, The Dogvine features Teresa’s 2.5 Brazilian dogs: Belinha, Moleque and Nina (who comes to stay) and was recently featured in the Top 10 UK Pet Blogs

We caught up with Teresa to find out more about the joy of dogs, the benefits of a pet plan at the vets and how PRs works with brands.

How has your blog changed from when you first started?
Everything has changed from the content to the look and feel! I’ve become much clearer about my blog’s purpose although I would still say this is naturally evolving. I’ve also recently started guest features from other London dogs, which has opened up a whole new part of my blog and has been an amazing experience getting to know other Londoners and their pups.

Teresa Keohane

What’s the best thing about being a pet blogger?
Dogs, dogs and more dogs. My day job is not related to dogs at all so for me it’s a passion project and the chance to be creative about something I truly love.

How conscious are you of the animal’s personality as opposed to your own when writing?
Very conscious. Both for my own dogs and of other dogs that I feature. Dogs have such funny and individual personalities that make them so special, so I try my best to capture that on the blog.

Teresa Keohane

What’s better (and WHY) cats or dogs?
That’s a bit unfair as I write about dogs! I love cats too, but dogs are my passion. Dogs truly are your best friend and there’s a human-hound bond that is undeniable. Cats are more independent creatures doing their own thing.

Did you have a pet growing up?
Yes, both cats and dogs and even some goldfish!

Teresa Keohane

What’s the best top tip you have for pet owners?
Last year I signed both of my dogs up to a pet plan at my vet where you can pay one monthly fee which includes unlimited consultations as well as yearly vaccinations and flea and worm treatment. Especially when you have a senior pet, for me this makes a lot of sense both financially and emotionally. It wasn’t something I had previously been aware existed so worth asking your vet if they have one.

How do you work with PRs and brands?
It’s important to have a collaborative approach with PRs/brands to come up with a unique way of presenting the product or service that is genuine and fits with my blog. If a blogger just puts content out for the sake of it (or because it’s sponsored), people will see through that very quickly.

Get in touch and let’s see what amazing content we can create!

Teresa Keohane

What are the best collaborations you’ve worked on?
I’ve been lucky enough to work with some great brands such as Airbnb which is probably my favourite collaboration since starting the blog. This year, one of my most enjoyable collaborations has to be our dog-friendly Go Boat London experience taking several London dogs on a boat down Regents Canal! I also enjoyed working on the recent Fizzy Living collaboration as both the brand and PR company were great to deal with and it felt very collaborative.

Do bloggers need their own industry association?
I think that would be a positive thing for sure as bloggers put in a lot of work to create amazing content and are often not recognised for it as they should be. Especially in a niche like pet blogging which is still developing compared to something like beauty and fashion.

What other blogs do you read?
Lots! Here’s a few… for dog design to aspire to it would be US blog Dog Milk (of course), for UK dog-friendly travel Steph and the Spaniels and for stories that warm your heart, Paw Post.

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Whatsapp

How to use Whatsapp to spread news

WhatsApp is increasingly being used by news outlets to share content. The Reuters Digital News Report 2018 revealed another year-on-year increase in WhatsApp being used for news across the world.

This report also found that people use the words ‘honest’ and ‘reliable’ when describing WhatsApp, in comparison with ‘creepy’ and ‘ego-centric’ for social media’s big news-sharing platform, Facebook.

But it’s not just Facebook’s ‘creepy’ side that is making it less relevant for news. Changes in the Facebook algorithm mean news is less of a priority in the platform and has forced publishers to look for an alternative way to distribute news.

In light of the Cambridge Analytica scandal, Facebook also now faces issues with trust, whereas WhatsApp’s use of end-to-end encryption means that messages are only seen by the sender and recipient, and cannot be intercepted or changed.

Of course, it’s worth noting that WhatsApp is owned by Facebook, so gains by one platform are not necessarily losses for the other.

Reach plc’s Nottinghamshire Live is an avid user of WhatsApp for sharing its top news stories. At newsrewired, Natalie Fahy, digital editor at the outlet, talked about how they make the most of the channel.

Natalie explained how they started by sharing ‘what’s on’ and lifestyle news, but people were calling out for the ‘real news’. They set a format of sending one teatime message a day – in order not to overload people – containing links to three news stories.

They found this process worked especially well for building a more loyal audience and encouraging people to regularly click through to the news stories. People were more engaged on the channel, even providing additional information in relation to published stories.

Natalie has written about how Nottingham Live uses WhatsApp, growing the service to over 3,500 subscribers through trial and error and the introduction of breaking news alerts.

For PR professionals, signing up to news outlets’ WhatsApp channels can be a great way to stay on top of the news that is important to you, spot trends and seize on opportunities for additional comment and brand information. However, this blessing can also be a curse because – due to the encryption – news on Whatsapp can’t be monitored.

angela Merkel

Political Headlines – Brexit talks, Merkel’s boycott, Matthew Hedges and Cabinet’s criticisms

Today’s political headlines include May’s return to Brussels as Merkel threatens to boycott the summit, criticism of the Foreign Office’s handling of Matthew hedges’ case, more criticism but this time of the Brexit deal, and the People’s Vote.  

May to return to Brussels for talks as Merkel threatens to boycott summit
The BBC reports that Theresa May is to return to Brussels for talks at the weekend after talks finished yesterday without the final text of the political declaration on the future relationship between the UK and the EU being settled. Outstanding issues include Spanish concerns about Gibraltar and access to UK waters for EU fishermen. The Timesadds that the German Chancellor, Angela Merkel, has threatened to boycott Sunday’s summit unless all the negotiations have been completed in advance.

Foreign Office criticised after UAE gives British student life sentence
The Times reports that Daniela Tejada, the wife of the British student Matthew Hedges who has been imprisoned by the UAE for spying, has criticised the conduct of the Foreign office, describing it as ‘appalling’. Foreign Secretary Jeremy Hunt is thought to have been assured that Hedges would be treated leniently, but instead he received a life sentence yesterday. Hunt has warned that ‘serious diplomatic consequences’ will follow.

Cabinet’s Brexit deal criticisms revealed
The Daily Telegraph has obtained details of the criticisms of Theresa May’s Brexit deal made by Cabinet ministers at their meeting last week. Foreign Secretary Jeremy Hunt warned that it was a ‘Turkey trap’, using the country as an example of how temporary arrangements become permanent, while Home Secretary Sajid Javid warned that the deal would prevent the UK from striking new trade agreements.

Pro-EU MPs disagree over People’s Vote timing
The Financial Times claims that pro-EU MPs are in disagreement about the best time to table a Commons vote on holding a People’s Vote. Some want to force a vote in early December, before a vote on Theresa May’s deal, while other believe that it would be better to wait for the deal to be voted down or a vote of no confidence to be passed in the Government, as acting earlier would make it look like they were trying to block Brexit.

Women descend on Westminster to mark 100 years of being able to stand for Parliament
The Guardian reports that 317 women visited 238 MPs at Parliament yesterday as part of #AskHerToStandDay, celebrating 100 years since women first good the right to stand for Parliament. The event was claimed to be the first time women had outnumbered men at Westminster. The founder of 50:50 Parliament, Frances Scott, said that the aim was to get gender parity in Parliament in ten years.

Motorists who pass cycling proficiency to get cheaper insurance
The Daily Telegraph claims that motorists who pass cycling proficiency tests offered cheaper insurance as part of new Government plans to improve cyclist and pedestrian safety. Other measures include giving councils powers to use surveillance cameras to catch people parked in cycle lanes and getting people to send dashcam footage of road rage to a new police unit.

Former ministers urge Government to freeze rail fares
According to The Sun, three former Conservative ministers – Michael Fallon, Grant Shapps and Tim Loughton – are urging the Government to ditch plans for a 3.2% increase in rail fares in the new year and instead to freeze prices. Fallon said that the increase was ‘outrageous’ given the problems experienced by commuters over the last year.

Families affected by benefit cap should consider taking lodger, MP says
The Guardian says that work and pensions minister Justin Tomlinson has been attacked by charities and Labour for suggesting that families in poverty because of the benefit cap should consider taking in a lodger. He admitted that no analysis was being done on the effectiveness of the cap and suggested that families could also move or try to renegotiate their rent.

What’s going to happen next with Brexit? Find out with Vuelio Political Services.

Ricky Willis

Personal finance blog spotlight: Skint Dad

Skint Dad is written by husband-and-wife team Ricky and Naomi Willis. Sharing tips on saving money and growing wealth, the blog was recently ranked in the Top 10 UK Personal Finance Blogs. We caught up with Ricky to find out how the blog has become an accidental business, why  making money is as important as saving money and how the pair work collaboratively with PRs.

How has your blog changed over time?  
It’s definitely got more professional. It started off as a hobby blog using a free WordPress theme. We never intended for it to become what it has, and it was an accidental business that now supports both myself and my wife.

We now look to run Skint Dad as more of a community. We talk with our readers daily and they have a massive impact on how the site is shaped – it’s no longer just about us sharing how we cut back; we want everyone to be in financially better off.

How much do you plan your posts in advance?
We do, and we don’t. We write a lot of content based on what’s happening in the world of saving money right now, so we never know the next thing that will come our way. However, we do plan and research into longer guides in a lot more depth.

What’s the biggest takeaway from the Autumn Budget for our personal finances?
The rise in the personal allowance will probably make the biggest impact for most people as they’ll see the change directly in their pay packet.

Is it more important to save money or find new ways to make money?
It gets to a point where you’ve saved all you can save, so it’s definitely about looking for ways to increase the amount of money you’ve got coming in.

How do you work with PRs for the blog?
Most of the time, PRs and agencies reach out to us about new collaborations via email. We then just take it from there to see what they are looking to achieve and how we can work with them to meet their targets. It’s important for us that it fits with our core values and works for both parties.

What campaigns have you collaborated on that were really good?
We’ve worked with many different brands, from supermarkets to banks, on many different campaigns; not just producing content, but also video and supporting with media campaigns beyond the blog.

What’s best practice for when PRs contact you?
I’m not sure there’s a one size fits all approach. It’s helpful that they read our blog and know a bit about us before approaching us with an idea that might not fit. However, that doesn’t mean we can’t look to brainstorm some ideas that may work.

I think, sometimes, PRs can just reach out hoping to get what they want, whereas we look to see if it will work for our audience too.

It’s not that we want to be overly picky, we just want to collaborate on things that will be genuinely useful to the readers and we believe in as well.

Do you think bloggers should have their own industry association?
I can’t see it working in the short term. There are so many different niches that nothing could really be settled. There are a number of blogging networks set up already if someone wanted to be part of a wider group.

Personally, I could see an association costing bloggers money to join, to get a newsletter once a month, but there would be little overall value.

I’m happy to be proved wrong.

What other blogs do you read?
I rarely read other blogs in our niche, to be honest, but do sometimes take a look at more technical sites like Search Engine Round Table and Moz to keep up with the fluctuations in the Google Algorithm.

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Brussels

Political Headlines – May heads to Brussels, Dad’s Army, growing support for May and the DUP

Today’s political headlines include May heading to Brussels in an attempt to finalist Brexit, Jacob Rees-Mogg comparing himself to Captain Mainwaring, Growing support for Theresa May and the DUP intending to vote against the Brexit deal. 

May heads to Brussels as EU states raise objections to future relationship agreement
The BBC reports that Theresa May is heading to Brussels today amid attempts to finalise the Brexit deal before European leaders meet on Sunday. A deadline to settle the agreement on the future relationship was missed last night, with EU members raising objections to proposals covering UK access to the single market, fishing rights in British waters, and Gibraltar.

Eurosceptic coup attempt likened to ‘Dad’s Army’
As the Daily Mail reports, Jacob Rees-Mogg has admitted that his attempt to oust Theresa May has become a bit like ‘Dad’s Army’, comparing himself to Captain Mainwaring. He warned that the Tories would be stuck with May as leader at the next election unless they acted now. The Daily Telegraph adds that the ‘old guard’ of Eurosceptics have claimed that Rees-Mogg has exhibited ‘naivety’ and suggested that the focus should be on defeating May’s deal in the meaningful vote.

Growing support for May among voters
poll conducted for The Times shows that voter support for Theresa May has increased over the last week. A week ago, YouGov found that 33% of voters wanted the Prime Minister to remain and 47% wanted her to leave, but those figures are now 46% and 34% respectively. Detailed analysis shows that May’s support has increased most among Conservative voters.

‘Of course’ we’ll vote against Brexit deal, DUP claims
The Financial Times says that the DUP has announced that it will ‘of course’ vote against Theresa May’s Brexit deal despite hopes by ministers that it would abstain. Last night, the Government accepted Labour and SNP amendments to the Finance Bill after the DUP indicated that it was planning to abstain on the votes.

Tory remainers have ‘role to play’ in building soft Brexit coalition, Sturgeon says
According to The Guardian, Scottish First Minister Nicola Sturgeon has claimed that remain-supporting Conservative MPs have a ‘role to play’ in creating a soft Brexit coalition in the Commons. Apparently, SNP, Labour and Liberal Democrat MPs have been talking with Tory remainers in an attempt to agree an alternative to Theresa May’s Brexit deal, such as Nick Boles’ proposed Norway-style plan.

UK leads successful attempt to block Russian from becoming Interpol President
The Times reports that Kim Jong-yang from South Korea has been elected as the new President of Interpol, defeating the Russian Alexander Prokopchuk, allegedly a former KGB agent. The paper says that the UK and the USA had been leading a last-minute attempt to prevent the Russian candidate from winning. Lib Dem Leader Sir Vince Cable had warned that if Prokopchuk won, Interpol would become a ‘branch of the Russian mafia’.

Mordaunt to announce new focus on low-paid women
The Times reveals that Penny Mordaunt, the Minister for Women and Equalities will use a speech today to announce that the Government will shift its focus away from issues affecting middle class women, including the gender pay gap, towards those affecting women in low-paid jobs, with limited qualifications or who care for relatives.

Labour promises to end compulsory GCSE resits
The Guardian reports that Labour’s Shadow Education Secretary Angela Rayner has announced details of her party’s plan to reform further education, pledging to end the ‘remorseless cycle’ of compulsory GCSE maths and English resits and promising to ‘put learners first’.

Brexit is complicated, make it simple with Vuelio Political Services.

An introduction to energy PR

#PRPays – PR and the energy sector

The CIPR has released the second instalment of its #PRPays series – an interview with Lawrence Slade, CEO at Energy UK. This is accompanied by additional energy content from the CIPR, in the shape of its Energy and Leadership Platform’s An Introduction to Energy PR.

The #PRPays campaign aims to highlight the strategic value of public relations to the business community. The interview with trade association Energy UK follows the first edition with Heathrow’s CEO John Holland-Kaye.

Talking about the importance of PR to Energy UK and businesses in general, Slade is an advocate of well-organised PR teams whether it’s working on the Energy Switch Guarantee, preparing the organisation for a crisis or dealing with the market post-Brexit.

Check out the full interview here:

This interview has been followed by the first publication from the recently formed thinktank the Energy and Leadership Platform. The guide is aimed at educating and inspiring PR and communication practitioners across the world to pursue a career in energy PR.

It draws on the complexities of the sector and the fact that energy PR is not confined to just a few topics. The guide says: ‘Energy communications is never just about oil or gas or power. Geopolitics, capital markets, international trade, environmental cost and protection, engineering/technology (amongst many other issues), resettlement and local culture also need to be considered.’

The short guide is split into three main areas – strategy; building, rebuilding and maintaining trust; and community engagement – and is a must read for anyone working in or with the energy sector around the world.

Ella Minty, co-chair of the Energy Leadership Platform said: ‘The energy sector is at a significant crossroad – the demand for cleaner, cheaper energy is considered a given in the developed economies while in the less fortunate regions of the world a lightbulb is considered a luxury.

‘An Introduction to Energy PR’ marks the beginning of our journey to demonstrate the value of Public Relations as a strategic management function in the Energy sector, and the significant benefits strategic communicators can bring to build bridges across the complex energy stakeholder profile.’

Facebook news

Facebook launches Community News Project to fund local journalists

From January 2019, Facebook will be facilitating the recruitment of paid trainee journalists as part of its Community News Project.

The social network has pledged £4.5 million for the project as a donation to National Council for the Training of Journalist (NCTJ). The scheme will fund 80 new UK journalists over two-year period. Recruits will be trained up by the NCTJ before joining local and regional newsrooms across the country. Contracts for the new recruits will be held across a partnership of regional publishers including Reach, Newsquest, Archant, JPI Media, and Midlands New Association.

A focus of the project will be to fund trainees from different backgrounds, reflecting diversity across local communities. Another major focus will be to place recruits in areas affected by local newspaper cuts. NCTJ chief executive Joanne Butcher said: ‘The goal here is to encourage more reporting from towns and villages who may have lost their local paper or beat reporters to ensure these communities benefit from high-quality journalism.’

Roles will be added in addition to current reporters, not as a replacement. And although the scheme does not guarantee a job at the end, trainees will expand their skills and provide valuable input across busy regional and local press outlets.

Archant content director Laura Adams said the initiative, ‘aligns with our core objective, which is to engage with our communities, be reflective of them and have our reporters on the ground to be able to do that job effectively’.

This is the first time that Facebook has put money into local journalism in the UK, and the scheme will sit alongside the BBC’s Local News Partnership, which has provided some 140 local democracy reporters to newsrooms across the UK.

New community journalists joining newsrooms is a great benefit to PRs. These trainee journalists are going to be open to speaking to PRs, hearing about the latest news stories in their area, looking for leads and ready to build new relationships.

Ready to reach the right journalists? You need the Vuelio Media Database.

Theresa May

Political Headlines – the stalled attempt to topple May and the DUP abandoning the Government

Today’s political headlines include the stalled attempt to topple May, DUP abandoning the Government in Budget votes, Hunt condemns rebels and May’s secret plan to abandon the backstop. 

Attempt to topple May stalls
The Daily Telegraph says that Conservative Brexiteers have admitted their attempt to remove Theresa May as leader has ‘stalled’ and that ‘bitter in-fighting’ has broken out among them, with it now appearing unlikely that enough support will be received for a confidence vote in the Prime Minister before her Brexit deal is voted on next month. The paper adds that the ‘gang of five’ Brexiteer cabinet ministers has also broken up, after they were unable to reach a united position.

DUP abandons Government in Budget votes
The Times says that the Government was abandoned by the DUP in votes on the Finance Bill last night, which the paper claims has ‘all but killed off’ the deal between the two. The DUP abstained on three votes and voted with Labour on a further one. The DUP has claimed that the deal between the two parties is not dead, although party sources linked the decision to its displeasure with May’s Brexit deal, and the Government has not commented.

Rebels risk causing ‘the most appalling chaos’, Hunt says
The Guardian says that Foreign Secretary Jeremy Hunt has warned that if rebels succeed in toppling Theresa May, they risk causing ‘the most appalling chaos’. He said that the Prime Minister had an ‘incredibly challenging’ job and was ‘by far the best-placed person’ to carry out. He said that he was in talks with European counterparts to ‘clarify both sides’ intentions’ in the political declaration on the future UK-EU relationship.

May’s ‘secret plan’ to abandon the backstop
The Sun claims that Theresa May has a ‘secret plan’ to abandon the Irish backstop through a clause in the Withdrawal Agreement which says that ‘alternative arrangements’ can be agreed to keep the border open, such as the use of new technology. A delegation of Brexiteers including Iain Duncan Smith, Owen Paterson, Lord Lilley and Lord Trimble discussed the plan with the Prime Minister yesterday.

Spain demands veto over Gibraltar
The Guardian reports that Spain will reject the Brexit deal unless it is given a special veto to prevent any future UK-EU trade agreement from covering Gibraltar. Spain’s Foreign Minister, Josep Borrell, said that future negotiations on Gibraltar must be ‘separate’ from those between the UK and the EU.

Rudd condemns UN poverty report
According to The Guardian, Amber Rudd, who was appearing in the Commons as Work and Pensions Secretary for the first time, has condemned a UN inquiry into poverty in the UK because of the ‘extraordinary political nature’ of its language, which she described as ‘wholly inappropriate’. The Times adds that Rudd used her debut to indicate that she would need more funding to fix problems with Universal Credit.

Hunt seeks to repay Iran £400m to free prisoner
The Times reports that Foreign Secretary Jeremy Hunt is trying to get approval to repay £400m owed to Iran for four decades in a bid to release Nazanin Zaghari-Ratcliffe, currently imprisoned in Iran. A previous attempt to do so by his predecessor Boris Johnson was blocked by Downing Street to avoid breaching sanctions or being seen to pay for a hostage’s release.

Labour to scrap civil servant degree requirement
The Financial Times reports that Labour’s Shadow Education Secretary Angela Rayner is to announce that the party would remove the requirement for civil servants to have higher academic qualifications unless they are genuinely relevant to the role in order to tackle ‘snobbery’ and establish a ‘genuine parity of esteem’.

Don’t let your political progression stall. Vuelio Political Services has everything you need to race ahead.

Fake news and facts

FAKE NEWS: tackling disinformation in society

Thanks to Donald Trump, ‘fake news’ is what people typically think of upon hearing the phrase ‘disinformation’, though in reality it covers a whole host of sharing false information, from misconstrued comments to propaganda.

At the recent newsrewired event, a panel of disinformation experts discussed its impact on news today. The session covered both sides of what makes disinformation spread – newsrooms not verifying information before publishing as well as audiences sharing information they are unsure is real.

BBC’s Alistair Baker Coleman thinks the responsibility to verify falls on publishers, platforms and tools, saying: ‘People don’t have time to check if something is true’.

Many publishers already have a process for confirming information is correct and factual, but now people are turning their focus towards platforms and tools where content is being shared by individuals.

The major social media platforms continue to implement techniques for spotting and removing false and malicious content, but these are far from perfect and not nearly comprehensive enough to tackle fake news completely.

Tom Phillips of Full Fact believes that there should be more focus on the end user and there is a need to show people how to trust. Phillips suggested that a toolkit helping people understand when to trust, and when not to, could assist in curbing the spread of disinformation.

A piece of information has very few ways of being right and infinite ways of being wrong, and it’s now so easy to access and share that the wrong information can quickly become the ‘accepted’ information. Accurate or not, if people are seeing content they agree with, or even strongly disagree with, they are more likely to distribute it on social media or across private messenger services.

Aoife Gallagher of Storyful thinks that teaching children from a young age could be the key, she said: ‘Students need to know how to spot disinformation and navigate the internet’. There was a general consensus that education about fake news, and the dangers of spreading it, was currently lacking but rolling out education for the masses is a huge job with questionable results. What is clear is that disinformation is now an undeniable part of our society.

An element not introduced to the discussion was the role PRs and comms professionals can play. They have the ability and the power to help set the record straight, providing authoritative expert analysis and opinion and help both the media and audiences with the truth.

Ready to reach the right journalists with the truth? Find out more about the Vuelio Media Database.

Hijacking christmas

How to hijack Christmas

The John Lewis Christmas advert has been a cultural phenomenon ever since a little boy couldn’t wait to present his parents with a mystery box in 2011. In recent years, it’s appeal has drawn increased competition from both traditional and new competitors all vying to be the season’s best. This year, the competition is as fierce as ever but now it’s the imitations, parodies and hijacks of the John Lewis [JL] advert that are stealing focus.

What are the benefits of a parody?
Due to the status of the JL advert in society, anything that is a pastiche, or at least alludes to it, has more chance to attract attention, allowing relatively low budget campaigns to ride the JL wave.

This is clear in a majority of the highest profile parodies that have come to light, including this single image from Lidl:

Topping 25K likes on Twitter alone, the image has everything – Christmas-themed border, a pun that works with Lidl and the JL advert and messaging that pushes the budget-friendly angle Lidl is famous for.

Parodies also work as part of existing campaigns. Iceland, who broke ranks early in the Christmas advert stakes and managed to gain a huge amount of coverage for its ‘banned’ advert, has since been maximising its palm oil/orangutan angle including this simple tweet:

In-house hijack
While everyone from Pizza Hut to Frank PR has made use of JL advert, perhaps the greatest parody of all comes from John Lewis’ sister brand, Waitrose. Part of its #TooGoodToWait campaign, Waitrose is hijacking the hijacks with this TV spot:

By showing awareness that brands parody the JL Christmas advert, Waitrose is effectively ‘giving permission’ for all other parodies while taking a friendly swipe at the JL ad’s place in society. This is a tactic Waitrose has used before but never so explicitly.

It also shows that the brands are very much linked, which is something they’re keen to promote as evidenced by their first joint advert in September.

Parodies and pastiches are a great way to make tight budgets go far but require quick, reactive teams. Being able to see what’s trending, especially among your competitors, allows you to join in the conversation as it happens, rewarding smart PRs.

Find out how Vuelio Media Monitoring can help stay up to date with your sector and keep an eye on your competitors.

As a special bonus, because it’s not a parody as such, here’s Twitter’s take on a John Lewis Christmas:

Theresa May

Political Headlines – ‘hunting down’ May, immigration, Corbyn’s Brexit and Barnier’s extension

Today’s political headlines include Tory MPs warned against ‘hunting down’ May, a ‘fairer’ immigration policy, Corbyn’s alternative Brexit plan and Barnier’s suggestion that Brexit transition could be extended until 2022. 

Tory MPs warned against ‘hunting down’ May
The Times reports that former chief whip Andrew Mitchell has warned his colleagues against ‘hunting down’ Theresa May, warning that a leadership challenge would do ‘untold damage’. The Prime Minster claimed yesterday that a challenge to her would cause ‘uncertainty for people and their jobs’ and ‘a risk that Brexit gets delayed or frustrated’. The Daily Telegraph claims that five Cabinet ministers will meet today to call for alterations to the deal, but that May will confront them and refuse to renegotiate the agreement.

May to tell CBI her deal delivers a fairer immigration policy
The Times says that the Prime Minister is to tell the CBI’s conference today that her Brexit deal will allow immigration to be controlled, while permitting businesses to recruit from abroad, creating a level playing field between EU citizens and those from other countries in a system ‘built around the talents and skills a person has to offer’. The Guardian adds that the CBI’s president, John Allan, will endorse May’s deal today, while admitting that it is ‘not perfect’. He will warn that the current uncertain situation is ‘damaging our country’ and say that the deal opens ‘a route to a long-term trade arrangement’.

Corbyn to set out alternative Brexit plan
According to The Guardian, Jeremy Corbyn will use a speech at the CBI conference to set out Labour’s alternative Brexit plan. He will call for a permanent customs union and protection of environmental standards and workers’ rights, as well as a ‘strong single market relationship’. He will say that May’s plan leaves ‘the country in an indefinite halfway house’.

Barnier suggests Brexit transition could be extended until 2022
The Financial Times reports that the EU’s chief Brexit negotiator, Michel Barnier, has proposed that the Brexit transition period could be extended until December 2022. He also told EU ambassadors that negotiations over the Withdrawal Agreement should not be reopened despite the ‘volatile’ political situation in the UK.

Six letters needed to trigger vote of no confidence in May
In an exclusiveThe Sun reports that 42 Tory MPs have ‘given firm assurances’ that they have submitted letters of no confidence in Theresa May, meaning that six more are needed to trigger a vote in her future as leader. According to the paper, MPs admit that today is ‘judgment day’ and if the threshold is not passed today, it is unlikely that it will be before the vote on the deal in December.

Cyber security minister needed to tackle Russian threat
The Daily Telegraph carries details of a report by the Joint Committee on National Security Strategy which calls on the Government to appoint a minister for cyber security, as the current level of oversight was ‘wholly inadequate’ and countries such as Russia are expanding their capacity to deliver cyber-attacks.

Jeremy Hunt to call for Iran to release British prisoner
The Daily Mail reports that Foreign Secretary Jeremy Hunt is visiting Iran today and will use the trip to lobby for the release of Nazanin Zaghari-Ratcliffe, jailed on spying charges. Speaking ahead of the visit, he condemned using innocent people for ‘political leverage’.

Report calls for cap on number of peers
The Daily Telegraph says that a new report by the Commons Public Administration and Constitutional Affairs Committee calls for the House of Lords to be capped in size at 600 members, a decrease of 200 from the present figure. It suggests achieving this through a ‘two-out-one-in’ policy.

Worried about Brexit uncertainty? Find out how Vuelio Political Services can bring you clarity.

SRM

One size doesn’t fit all – why CRM isn’t right for stakeholders

Customers, staff, the board, suppliers, influencers, government, councillors, the public, shareholders, owners, managers. All are stakeholders, all need to be managed by you and your company. But they don’t all require the same service or input, which is why we have HR tools, CRMs – Customer Relationship Management – and SRMs – Stakeholder Relationship Management.

What’s the difference?
Customers, or service users, have a distinct set of needs that you seek to satisfy – and your CRM manages this process from start to finish. Staff, similarly, enter into a specific contract with the company and both sides have expectations of what’s required.

In the comms industry, ‘stakeholders’ covers those external to the business who can influence and affect your activity or strategic ambitions. Influence of this kind can come from a particular position or interest, for example, an MP or local councillor may sit on a committee that can influence the policy underpinning the success of your project.

It can also include support from specific community groups or a charity sector that is essential to create momentum behind a key ambition for change.

It is the link between a stakeholder’s influence and your objectives that makes stakeholder management unique. The landscape never stays still; with a new day, issues can come and go, bringing new stakeholders to the fore and making others redundant, which creates new opportunities for engagement.

The distinctions between customers and other stakeholders are clear, yet many organisations continue to use CRM software to manage their stakeholder relationships. This can create a loss of momentum and, ultimately, a loss of quality ‘memory’ that could support your evolving strategy for many years to come.

SRM software, on the other hand, is designed to focus on the influence an individual or organisation has on your objectives, supporting your chosen method of stakeholder modelling and evolving with your engagement activities.

SRM vs CRM

  • CRM is often implemented to provide automation and transparency around key commercial and service driven processes, such as sales pipelines, managing service agreements and linking to finance departments
  • SRM is a communications tool at a heart, supporting targeted relationship management including viewing a single stakeholder in multiple ways, depending on the project or issue
  • CRM often has a concluding objective: a sale, renewal or delivering a service
  • SRM tends not to conclude because managing reputation with stakeholders is continuous, evolving with your organisation
  • CRM has a strict activity type, one organisation to one organisation, even when there may be different personnel points in the process the customer is viewed as one.
  • SRM can view stakeholders as a group, such as an alliance or committee. One individual can be considered to have several ‘hats’, thus seen as a stakeholder for many different scenarios.

Ready for a market-leading SRM? Find out more about Vuelio

Theresa May

Political Headlines – defiant May, Gove’s considerations, no confidence vote and business concerns

Today’s political headlines include May’s vow to carry on despite the resignations, Gove considering his position after rejecting the Brexit Secretary, no confidence vote in May expected next week and businesses concerned by political turmoil.

May vows to carry on despite resignations over Brexit deal
The Guardian reports that Theresa May has vowed to ‘see this through’, despite the resignations of Brexit Secretary Dominic Raab, Work and Pensions Secretary Esther McVey and various junior figures over her Brexit deal yesterday. She warned that rejecting the deal would cause ‘deep and grave uncertainty’ and said it was ‘the right one for our country’. The Daily Telegraph adds that it has been told by ‘sources close to Arlene Foster’ that the DUP’s deal with the Conservatives will be abandoned unless May is replaced.

Gove considering position after rejecting Brexit Secretary role
The Times says the Environment, Food and Rural Affairs Secretary Michael Gove is considering his position. Yesterday Theresa May offered him the role of Brexit Secretary, but he would only accept on the condition that he could renegotiate the deal, and she was unable to agree. The paper adds that International Development Secretary Penny Mordaunt is calling for a free vote on the deal and that this has yet to be definitively rejected.

No confidence vote in May expected next week
The Daily Telegraph claims that a no-confidence vote is expected in Theresa May next week after the chair of the European Research Group, Jacob Rees-Mogg said that he would write to the chair of the 1922 Committee calling for one, although he denied planning a ‘coup’ and said that he was not ‘offering myself as leader’.

Businesses concerned by political turmoil
The Financial Times says that businesses ‘expressed horror’ at yesterday’s political turmoil. Josh Hardie, the CBI’s deputy director general warned that crashing out of the EU without a deal ‘would be a disaster’, while Adam Marshall, director-general of the British Chambers of Commerce said that he was concerned about the reaction of ‘major international investors’ to the uncertainty which would be created if the deal collapsed.

EU members worried deal is too soft
The Guardian claims that some EU members are concerned that the proposed deal may be too soft on the UK, including France, Spain, Denmark and the Netherlands. They are concerned about the implications of the UK remaining in a customs union with the EU and want tighter guarantees to make sure that it is prevented from being able to undercut EU standards. There are also worries about fishing rights post-Brexit.

Poll shows Tory supporters back May
poll conducted for the Daily Mail shows that Conservative supporters do not support attempts to depose Theresa May, with respondents backing her by around 2 to 1 over both Boris Johnson and Jacob Rees-Mogg. However, just 27% of all voters back the deal, with 49% being opposed. 42% of voters would back a People’s Vote, but 38% oppose it.

Chance of Labour MPs backing deal ‘ebbing away’
According to the Financial Times, the Prime Minister’s chances of persuading Labour MPs to back her Brexit deal are ‘ebbing away’, despite her hopes that some of them would vote for it to avoid a no-deal Brexit. Eurosceptic Labour MP Graham Stringer told the paper that he would not back the deal and that he hadn’t found anyone else who would.

Lords vote not to suspend peer accused of sexual harassment
The Times reports that peers voted not to suspend Lord Lester of Herne Hill, despite a report by the House of Lords standards commissioner finding that he offered the campaigner Jasvinder Sanghera ‘inducements’ to sleep with him. Peers raised concerns the investigation was unfair, but Sanghera said the vote left her feeling ‘bullied and re-victimised’.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

brexit chess pieces

Political Headlines – Brexit deal forced through and ministers resign

Today’s political headlines include May forcing through her Brexit deal but two ministers resign, Labour won’t back deal states Starmer, Brexit deal welcomed by Varadkar and special summit date confirmed by Tusk. 

May forces Brexit plan through Cabinet, but two ministers resign
The Times reports that Theresa May has forced her deal through, following a five-hour Cabinet meeting. May said a ‘decisive step’ had been taken, but the paper claims that nine ministers expressed concerns during the meeting. The details of the agreement show that the UK will remain in a customs union with the EU indefinitely unless a solution is found for the Irish border, with no right to withdraw unilaterally and Northern Ireland continuing to follow additional single market rules. According to The Daily Telegraph, however, eleven ministers spoke against the plan, including Esther McVey, who was described by sources as ‘emotional’ and ‘aggressive’. This morning, as The Guardian reports, both Brexit Secretary Dominic Raab and Northern Ireland Minister Shailesh Vara have resigned over the deal.

Starmer says Labour won’t back deal
The Independent reports that Sir Keir Starmer, Labour’s Shadow Brexit Secretary, has said that his party will vote against the Brexit deal. He claimed that it was ‘not good enough for manufacturing and services’ and was ‘a miserable failure of negotiation’ which would make reaching new trade agreements difficult.

Varadkar welcomes deal  
The Guardian says that Ireland’s Taoiseach Leo Varadkar has said that Ireland gained everything that it wanted from the Brexit negotiations, describing news of the deal as ‘one of the better days in politics’ and adding that ‘a satisfactory outcome’ had been achieved on ‘protecting the peace process and the Good Friday agreement’.

DUP criticises ‘bad deal’
The Daily Mail says that the DUP has described the proposed agreement as a ‘bad deal’, with Brexit spokesman Sammy Wilson claiming that the party would vote against it. He criticised the plan for tying the UK to the customs union and EU regulations, and because the UK would not be able to leave it unilaterally.

Tusk confirms special summit date
The Financial Times reports that European Council President Donald Tusk has confirmed that EU leaders will hold a special summit on November 25 to agree the proposed deal. He said that he still saw Brexit as a ‘lose-lose’ situation, but that he would ‘do everything’ to make Brexit ‘the least painful possible’ for each side.

Immigration White Paper to be published before Brexit vote
In an exclusiveThe Sun says Theresa May will publish the delayed Immigration White Paper in the first week of December, prior to the vote on the Brexit deal. The paper says that ‘insiders’ claim that it will be used to try and win over Eurosceptics who might be considering voting against May’s deal.

Betting stake plan brought forward
According to The Times, Theresa May was ‘forced into an embarrassing climbdown’ yesterday after the Government announced that plans to reduce the maximum stake on fixed-odds betting terminals would be brought forward to April. The change followed a rebellion by over 20 Tory MPs and the resignation of Tracey Crouch from the Government.

Brokenshire announces housing courts
The Sun reports that Housing, Communities and Local Government Secretary James Brokenshire has released plans to establish housing courts to speedily settle disputes between landlords and tenants. He said the plan would be especially important ‘for families and vulnerable tenants’.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

EU Brexit

Political Headlines – Brexit showdown and legal advice

Today’s political headlines include May’s Brexit showdown with the Cabinet, Government admitting defeat over Brexit legal advice, a second peer accused of sexual harassment and the Labour MP accused or misleading police in a speeding case. 

May prepares to present draft Brexit agreement to Cabinet
Nearly all the major newspapers this morning are leading with the announcement that a draft Brexit deal has been agreed between the UK and the EU, with Theresa May set to put the deal to Cabinet this afternoon. The Telegraph is reporting that May is facing a major backlash from ministers and MPs in her party, with Jacob Rees Mogg writing in the same paper that the deal would betray the Union. The Times is reporting that Home Secretary Sajid Javid and Environment Secretary Michael Gove are two figures said to be unhappy with the draft agreement. David Davis and Boris Johnson joined in with criticisms of the deal, with both former ministers calling on those in the Cabinet to resign rather than accept the deal.

Government admits defeat over Brexit legal advice
The Guardian has reported on the concession of defeat by the Government in the Commons yesterday. Conservative MPs were ordered to abstain on the vote over the publishing of the Brexit legal advice, with the Government aware that it would have been defeated by the alliance of MPs from Labour and the DUP. The Government will now have to publish the legal advice covering the withdrawal agreement before MPs vote on the deal.

Second peer accused of sexual harassment  
The Times is reporting that a second member of the House of Lords has been accused of sexually harassing younger women. The Peer, said to be in his early 60s, is the subject of a formal complaint submitted to the Lords commissioner. The revelation comes after Lord Lester of Herne Hill was found by the commissioner to have groped a charity campaigner, with the Lords set to decide on the recommendation that Lord Lester be suspended from the House until 2022.

Labour MP ‘misled police’ in speeding case
The Guardian is reporting on the trial of Labour MP Fiona Onasanya, in which the Old Bailey has heard that she deliberately misled police in claiming that a former lodger was behind the wheel when her car was caught speeding. Onasanya’s younger brother Festus admitted three counts of perverting the course of justice, with Onasanya facing the same charge at the Old Bailey.

Wage growth hits 10-year high
The Times has reported on official figures that show the speed of wage growth is the fastest since the financial crisis. The news means a lift in living standards for workers, with wages 3.2% higher in the three months to September than they were last year.

HS2 report warns that costs could be more than double that of comparable projects
The Times carries details of a report from PWC that claims HS2 would cost £81m per kilometre, compared to £32m for similar projects across Europe. Ministers are now under pressure to reduce costs in the construction phase, through measures such as reducing station size and limiting land purchasing.

Blair criticises Corbyn over Brexit stance
The Telegraph has picked up on comments set to be made by Tony Blair, criticising the Labour leader for refusing to back a second referendum. In a speech later today, Blair will argue that left-wing populism should not be the response to rising right-wing populism, and the far left is mistaken in distancing itself from the record of New Labour.

Are you able to present your political intelligence? Find out how Vuelio Political Services can help.

PRCA national awards

Taylor Herring dominates another industry Awards

Another PR Awards ceremony, another incredible performance from Taylor Herring. The creative agency picked up six awards at last night’s PRCA National Awards 2018, adding to the 21 wins and highly commendeds they’ve already achieved this year.

Other big winners from the night include the small, medium and large consultancies of the year, awarded to Talker Tailor Trouble Maker, Fourtold and Hope&Glory respectively.

There’s also a special mention to the winner of the Vuelio-sponsored Public Sector, Value for Money Awards, won by the agency Kindred for its Invisible People – Telling the World About Modern Slavery campaign and the In-house team at MHRA for its FakeMeds campaign.

Tin Man, the agency that joined Vuelio for the How to create an award-winning campaign II webinar, was highly commended in two categories, including one for its #ISeeMore campaign with the IET.

Across the night, 42 winners were announced in 30 categories – the full list can be viewed online.

The Awards are a celebration of both the industry and the PRCA. Francis Ingham, director general of the PRCA, proudly announced that the association has welcome 222 new corporate members in 2018.

He also made the call for fewer industry bodies, praising the decisions of the MAAG, ICCO, LG Comms and the APPC to join with the PRCA. He said: ‘We can best stand up for our industry if our industry has one clear voice. There is a need and a desire for collaboration and consolidation of membership bodies. There are quite simply too many small tents. There needs to be one big one.

‘The PRCA tent can and must and will grow bigger in the best interests of our industry. And we will work relentlessly over the coming years to achieve just that. So, here’s my big offer – come with us, and together we will make our industry even greater.’

For those in the room, the rewards were clear, but particularly for one agency. Welcome to 2018: the year of Taylor Herring.

 

Vuelio were delighted to sponsor the PRCA National Awards 2018, particularly because it gave us the opportunity to make cup phones – check out the team from Taylor Herring making good use of them:

Steph and the Spaniels

Pet blog spotlight: Steph and the Spaniels

Stephanie Walton is the blogger behind Steph and the Spaniels, which was recently named in the Top 10 UK Pet Blogs. Charting the adventures Steph has with her husband and two spaniels – Severus and Lily (Always) – Steph and the Spaniels is known for its beautiful aesthetics and for showcasing the best of dog-friendly UK. We spoke to Steph about how the blog has changed, the joy of loving dogs and how lifestyle brands can become dog-friendly.

How has your blog changed from when you first started?
I started blogging around nine years ago so it has changed a lot; it’s grown and changed as I have. Now being a very dog-friendly lifestyle blog, it really is a large part of my life.

Just like our passions and hobbies change, that’s what has happened to what I’ve shared. I’m also sharing the fact I’m a 30-year-old fur mum.

Steph and the Spaniels

What’s the best thing about being a pet blogger?
The community is lovely, as well as the ease of it. Like I mentioned, what I blog about is literally my everyday life with the dogs, our travels tips for others or what we wear. I love that it’s such a diary for me to look back over.

How conscious are you of the animal’s personality as opposed to your own when writing?
It’s not the dogs’ personality at all actually, I think it’s very important to showcase a dog’s life and that isn’t without the owner. It’s a lifestyle blog with a dog-friendly topic, so it’s all about our spaniel life, both human and hounds. Of course, I showcase what the dogs like and want to be sure my readers get to know them too.

Steph and the Spaniels

What’s better cats or dogs?
I’ve not owned a cat, so I can’t say which is better. It’s such a personal opinion, and I’d never take that away from a cat owner – as only they know.

I know I adore my dogs, I’d do anything for them because they make me so happy and all I want to do is make them happy. They make me a better person, they get me out adventuring and exploring and they make me passionate about something.

Steph and the Spaniels

Did you have a pet growing up?
I did, we had a lovely show cocker called Megan. She no doubt started my love for spaniels.

We also got Alfie and Tilly, our family dogs while I was still living at home. Sadly, Alfie has now passed but we love having Tilly over and inviting her on our adventures too – she loves being with Sev and Lily.

What’s the best top tip you have for pet owners?
That’s a hard one! I have so many. But I think enjoy them, let them love you and be loved. Have fun with them and get to know them, they have so much to give.

Steph and the Spaniels

How do you work with PRs and brands?
In many ways, we really love campaigns with substance and that can really get us creating fun and interesting content. We love being able to collaborate with pet brands, as well as lifestyle brands that we can bring a dog aspect into, as it shows how important pets really are to everyone.

What are the best collaborations you’ve worked on?
Again, such a hard question because we’ve had some wonderful collaborations.

Our travel work is amazing, it gets us out and exploring and holidaying with your pets is so popular now too, so sharing that is great for my readers.

Being able to work with brands we love is so exciting and such a proud feeling.

We’ve adored working with Barbour and Haven Holidays particularly this year, but every collaboration we are thankful for and so excited we get to create content to share.

Steph and the Spaniels

What other blogs do you read?
I love reading dog-friendly blogs, any lifestyle and travel blogs too. I’m a big blog reader and I love finding new pet blogs like mine. I enjoy reading everyday life and snippets into travelling with your dog or day to day life like walks and outfits.

Reach-the-right-influencers-with-the-Vuelio-media-database

ResponseSource

Are you struggling to secure media coverage?

The Journalist Enquiry Service turns the pitching process on its head – journalists reach out to PR and comms professionals for help with articles, reviews, case studies, spokespeople, locations and celebrities.

Following our acquisition of ResponseSource, we are delighted to host a webinar with a detailed introduction to the market-leading Journalist Enquiry Service, showing how easy it is to use and how quickly it can secure you coverage.

Sign up to the webinar here

The Journalist Enquiry Service is used by all the national press outlets, key trade and consumer titles, leading bloggers and websites, and popular broadcasters – all of them looking for help right now.

Whether it’s a legal expert to discuss a breaking case, a fashionista who knows the royal wardrobe inside out, product suppliers for national gift guides or a filming location for an international interview – the Journalist Enquiry Service has thousands of requests and gives PRs the opportunity to easily earn coverage while building new relationships.

It’s also the PR’s secret weapon – a shortcut to reaching leading journalists at top publications and outlets.

In this webinar introduction, we will give a detailed demonstration of the Journalist Enquiry Service, show how easy it is to use and how you can customise your experience to maximise your exposure. We will also explore the different kinds of requests that journalists send and show you ways to increase your national press coverage.

Sign up to this webinar to learn:

  • The types of journalist requests that are submitted
  • How the Service helps you build relationships
  • Why the Journalist Enquiry Service will become your new secret weapon