The Baking Explorer

Baking blog spotlight with The Baking Explorer

The Baking Explorer is Kat Buckley’s Top 10 Baking Blog. Running since 2012, The Baking Explorer promotes achievable bakes that are both delicious and fun to make. Covering a huge variety of recipes, Kat also creates dairy-free baking and has a loyal vegan following. We caught up with Kat to find out how the blog has evolved, the best collaborations she’s worked on and what PRs need to know.

How has your blog changed from when you first started?
I’ve been running The Baking Explorer for over six years now and it’s come a long way in that time! My photos are considerably better, the recipes are clearer and better laid out, I’m vegetarian now and I make vegan recipes too occasionally – overall it’s more user friendly, veggie-friendly and easier to find delicious treats to make at home!

The Baking Explorer

Why baking?
I was inspired to start my blog by The Great British Bake Off. I loved the challenge of baking new things and feeding my friends and family with my creations. I still get the same buzz from creating a new recipe and seeing people enjoy it.

The baking explorer

How do you make your blog stand out?

I always try to be creative and come up with fun recipes for my audience to try themselves at home and showcase my style of baking.

What’s the best bake you’ve ever made?
My favourite cake of all time has to be my Chocolate Guinness Cake with Baileys Buttercream, I make it every year for my birthday.

What one thing should PRs know about you?
I’m vegetarian and I don’t drink tea! I get a lot of emails about tea as it goes so well with cake but sadly I don’t drink it.

What are the best collaborations you’ve worked on?
I really enjoyed a recent collaboration I did with Berry Gardens where they sent me some of their amazing UK grown cherries and I made a White Forest Cake with a cherry & kirsch jam – it was divine!

Do you think bloggers need their own industry association?
I think we are well regulated at the moment in terms of making it clear when we’ve been paid to advertise a product, as it’s so important for the audience to make an informed decision.

What other blogs do you read?
Mostly other food and baking blogs! I have a lot of blogger friends in the community so I’m often checking out their recipes.

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Nato

Political Headlines – Brexit pressure, NATO meeting, benefits and knife crime

Today’s political headlines are dominated by Brexit with Theresa May under pressure to publish Brexit legal advice and her meeting with NATO leaders ahead of the outline deal. There’s also a call to scrap the benefits freeze and Javid telling the Met chief to ‘step up’ the fight against knife crime. 

May under pressure to publish Brexit legal advice
Theresa May is facing mounting pressure to publish the full legal advice she has been given on the Irish backstop. The Sun reports that Labour has allied with Tory rebels – including Jacob Rees Mogg and Environment Secretary Michael Gove – in order to force May to release the information. Shadow Brexit Secretary Keir Starmer has threatened to use ‘parliamentary procedures’ if May refuses to do so.

May heads to Brussels to meet with NATO leaders
The Sun reports on the Prime Minister’s trip to Brussels for a dinner with NATO leaders ahead of the outline Brexit deal. It is said she will also take the opportunity to hold talks with Dutch Prime Minister Mark Rutte, before travelling to Paris to meet with French President Emmanuel Macron.

Tories call on May to scrap benefits freeze
The Times reports that Theresa May has been advised by fellow party members to put an end to the ‘immoral’ freeze on benefits. May has been warned that failing to do so would damage the party at the next election.

Javid tells Met Chief to ‘step up’ in fight against knife crime
The Financial Times reports that Home Secretary Sajid Javid has told Commissioner of the Metropolitan Police Cressida Dick to ‘step up’ and get violent crime ‘under control’ after five fatalities in the past six days in London.

Prince Charles: ‘I won’t be a meddling King’
The Telegraph reports that ahead of his 70th birthday, Prince Charles publicly vowed that he will not be a ‘meddling king’ but will operate within the constitutional parameters set out for a monarch. The Prince, who has always had the reputation of interfering in public life on issues like architecture and environment, said that he completely acknowledges the fact that his role as the King will be completely different to his role as the Prince of Wales.

France and UK must strengthen links ‘to hedge against Trump’
The Guardian reports that in order to hedge against the unpredictability of Donald Trump’s White House, France and the UK need to overcome the risks of Brexit and ‘deepen their military alliance’. According to former French Prime Minister Bernard Cazeneuve and former head of NATO George Robertson, there is a need for British and French intelligence agencies to work together to make sure that military forces are shared and concessions are made in the Brexit talks between UK and Brussels to bring the two allies closer together.

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Knife crime

Political Headlines – knife crime, secret Brexit deal, Arron Banks and Grenfell

Today’s political headlines include children at risk of knife crime while on the way home from school, May accused of shutting out cabinet for a secret Brexit deal, Arron Banks and Leave.EU accused of illegal use of customer data and criticism of May banned in Grenfell safety deal. 

Children most at risk of knife crime while on the way home from school
The front pages of both The Guardian and The Sun feature stories on the increase in knife crime involving children. According to figures, children are most likely to be victims of stabbings while on their way home from school. Research was published in the British Medical Journal showing that more than a fifth of stabbing victims under the age of 16 are admitted to hospital between 4pm and 6pm on weekdays. Doctors have suggested staggering school finishing times in order to reduce the risk of violence.

May accused of shutting out Cabinet in secret Brexit deal
The Daily Telegraph says Brexiteers are suspicious that Theresa May has already agreed to a secret deal with Brussels. A leaked memo – which the BBC has apparently seen – has sparked accusations that May is lining up a deal behind the backs of her Cabinet. The memo is said to contain plans including announcements, a major speech and a television interview, to sell the deal to the British public over the coming weeks. There is said to be a vote on the deal scheduled for the 27 November.

Arron Banks and Leave.EU accused of illegal use of customer data in Brexit vote
The Financial Times reports on the accusations faced by pro-Brexit campaign group Leave.EU and an insurance company owned by Arron Banks over the illegal use of customer data in the run up to the EU referendum. UK regulators have said that Banks’ insurance operations permitted the use of its customer information for political purposes, including a Brexit newsletter that was sent by Leave.EU to over 300,000 email addresses from the customer database of Banks’ Eldon Insurance.

Criticism of May banned in Grenfell safety deal
The Times reports that the engineering firm, WSP, that is testing the cladding on Government buildings in the wake of the Grenfell fire, has been forced to sign a gagging clause. The clause prevents WSP from criticising the Prime Minister and the Cabinet Office in any way possible. A further investigation into the matter revealed that Cabinet ministers have banned 40 charities and more than 300 companies from criticising them or their departments. The Grenfell United Campaign group has spoken against the Government, arguing it should not deter the firms from speaking out.

Another gagging clause: Chris Grayling silenced justice charities
According to The Times, Chris Grayling’s changes to the probation services in 2015 were deemed to be a failure, however a number of charities working with prisoner rehabilitation like ‘Change, Grow, Live’ were prevented from saying anything that would damage the reputation of Chris Grayling. Under the Ministry of Justice’s probation reforms it was agreed that all contractors and subcontractors had to agree to the same terms for sevens years. One Government official reported that such clauses help to protect commercial interests and do not stop individuals from raising concerns about policy. The Department for Work and Pensions have completely denied all such allegations.

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The Money Shed

Finance spotlight with The Money Shed’s Jonathan Gutteridge

Jonathan Gutteride writes The Money Shed, a leading money-making blog that was recently ranked in the Top 10 UK personal finance blogs.  A community and forum sharing and tips and tricks to make money from home, The Money Shed has grown a huge loyal audience and made them thousands of pounds. We spoke to Jonathan about how the blog has grown, why making money is better than saving and why he never has to contact PRs.

How has your blog changed over time?
Its tone has grown a lot. At the start I wanted it to be about how to improve your life by saving money or doing online work for pennies but it is very much a site that tells people those things are a waste of time and instead you can make your life easier by doing well-paid work online!

How much do you plan your posts in advance?
Not at all. Maybe five days or so! I’ll think of an idea on Monday and write the content on Friday! I don’t make blogging the long drawn out, overthought job that I see a lot of bloggers seem to relish.

What’s the biggest takeaway from the Autumn Budget for our personal finances?
Do you know I’ve not even watched the budget! I think at 37 I’m just immune to it all now and just wait until one of the budget changes impacts me directly!

Is it more important to save money or find new ways to make money?
Make money without a doubt! Why scrimp and save and cut corners on your lifestyle when you can instead just earn extra money and live a better life.

How do you work with PRs for the blog?
They contact me, we agree a price and the content goes up. I can’t even think of the last time I reached out directly to a PR as I guess after five years, The Money Shed has enough clout and authority that they want their content/backlinks on there.

What campaigns have you collaborated on that were really good?
I’ve done one for Universal in Orlando that was a good look at if the costs of theme parks are really worth it. I’ve worked with everyone from HSBC and Aviva to Quidco and Risk Free Matched Betting Firms. They all want to tap into the loyal Money Shed readership!

What’s best practice for working with PRs?
Set your budget expectations from the start! If you charge £250 for a pre-written post then make that clear at the beginning as if they can’t pay that then you are just going to waste your time going back and forth with them.

Do you think bloggers should have their own industry association?
Hell no! Blogging is far too varied for some kind of ‘bloggers union’. Every niche works so differently we wouldn’t be able to agree on anything!

What other blogs do you read?
None specifically but if I see your content come up on tweetdeck and it’s around blogging/money/starting a business etc. I will more than likely give it a click. I find 99% of my new content through social media.

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The future of social media for comms

The way that PR and comms teams are using social media channels is changing, with more focus on paid campaigns and less on customer service.

Last week, the PRCA’s Digital PR and Communications Report found that the majority (55%) of marketing budgets is now being spent on paid social media advertising. Buffer’s 2018 State of Social survey found that businesses using social media advertisements are more than twice as likely to report social media marketing as ‘very effective’, which, on top of algorithm changes, may be why brands are more eager to spend more on social.

Social media being used for customer service had its biggest drop, to 35% this year – 11% down on 2017 and 21% since 2015. But it’s not just the way social media is being used, there’s also been changes in who is creating the content and where it’s being posted.

Who is creating social content?
Over 57% of respondents said their social media content is created by the PR and comms departments, an increase of 12% from the last two years. Dedicated social media teams are down by 28% from 2014, at just 12%, showing the move to more mixed-role responsibilities in PR. In the CIPR State of the Profession survey this year, social media relations was rated as an activity undertaken by 54% of respondents, 65% of those in non-managerial roles. This shows that it is definitely still an integral part of comms.

What are the biggest challenges?
The PRCA found that both lack of staff and lack of time have increased as reasons why brands are not using social media. Lack of budget and fear of attack from campaigners also remain high.

Which channels are brands using?
91% of agencies and 94% of in-house comms teams say they use Twitter, followed closely by Facebook. The use of Snapchat and Pinterest has dropped, while Instagram has increased to 56% in-house and 70% in agencies. In the next 12 months 78% of agency respondents expect to use the platform.

Looking at Google Trends, there’s been a decrease in people searching for the term ‘social media marketing’ since its peak in April 2017. Facebook marketing hit its high in February 2011, Twitter marketing in October 2014, and Snapchat marketing in April 2016 – although it’s always been relatively low compared with the others. Instagram marketing is the exception as it continues to grow in search volume.

Social media comms google trends

Social media certainly isn’t on its way out, but brands will need to adapt to make the most of the platforms.

Instagram is up, Snapchat is down. Platforms like Twitch will start to take the limelight as brands search for new ways to reach more engaged audiences. Social will be used more and more as part of integrated campaigns, and paid is likely to be more important than ever.

Ready to plan and implement your social media campaign? Find out how Vuelio can help

Ireland border Brexit

Political Headlines – Irish border, benefit sanctions, death tax and pets after Brexit

Today’s political headlines include EU preparations to back border compromise, pointlessly cruel benefit sanctions, a stealth death tax and advice for pet owners planning European visits after Brexit. 

EU prepares to back border compromise as May pressures Eurosceptic ministers
The Times claims that the EU is preparing to back a compromise on the Irish border in order to resolve the Brexit negotiations in which the UK would be offered an ‘independent mechanism’ for ending a temporary customs arrangement between the two sides. The Financial Times adds that Theresa May is to pile pressure on Eurosceptic cabinet ministers today, warning them that time is running out and the Government will soon have to tell businesses to start spending money on no-deal Brexit preparations.

Benefit sanctions ‘pointlessly cruel’, MPs claim
The BBC says that a new report by the Commons Work and Pensions Committee warns that the Government’s benefits sanctions are ‘pointlessly cruel’, with single parents, care leavers and people with disabilities and health conditions ‘disproportionately vulnerable’. The Department for Work and Pensions insisted that its sanctions are ‘reasonable’ and ‘only used in the minority of cases’.

Government introduces ‘stealth death tax’
The Daily Mail warns of what it calls a ‘stealth death tax’, after the Government announced an increase in the cost of obtaining probate, with around 280,000 families having to pay more than the current £215, with 56,000 becoming liable for £2,500-£6,000. Liberal Democrat leader Vince Cable says the increase could ‘cause a lot of families a great deal of difficulty’.

Pet owners planning European visit after Brexit urged to visit vets
According to The Daily Telegraph, Environment, Food and Rural Affairs Secretary Michael Gove will today warn pet owners planning to travel with their pets after March 2019 to see a vet this month to ensure that they can still visit Europe in the event of a no-deal Brexit, which would lead to more stringent requirements including acquiring a £55 certificate.

Hammond admits lobbying led to delay in maximum stake reduction
The Times reports that Philip Hammond admitted to the Commons Treasury Committee yesterday that he delayed the implementation of the maximum stake for Fixed-Odds Betting Terminals because of lobbying from the industry. He told the committee that delaying the change would mean more of the 15,000-21,000 job losses would be voluntary, but committee chair Nicky Morgan warned of the impact of the delay on those addicted.

Culture Secretary admits he doesn’t subscribe to newspapers
The Guardian reports that Digital, Culture, Media and Sport Secretary Jeremy Wright told the Society of Editors conference yesterday that quality journalism was ‘not sufficiently rewarded’, but admitted to not subscribing to any British newspapers or magazines, instead reading a summary of news and comment, and only named a female columnist he liked reading after being asked five times.

£7bn hole in defence budget
The Daily Mail carries details of a new report by the National Audit Office that warns that the Ministry of Defence needs to find ‘immediate’ savings owning to a £7bn hole in the department’s budget. As a result, the department’s 10-year plan, covering 2018 to 2028, remains ‘unaffordable’ and it is considering deferring or delaying projects.

MPs warn against returning gold to Venezuela
The Daily Telegraph says that MPs from both Labour and the Conservatives have warned that if the Bank of England returns £422m worth of gold bars it holds to the Venezuelan Government as it is seeking, there is a risk that it will be used, in the words of Labour MP Graham Jones, to help the ‘Boligarchs line their own pockets’.

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Rosemary Kind

Pet blogging spotlight with Alfie’s Diary

Alfie’s Diary is written by Rosemary Kind on behalf of three of her dogs, all diarists and founding members of the Pet Dogs Democratic Party. Sharing their view of the world, the blog has also led to a range of merchandise, four books and been ranked in the Top 10 Pet Blogs. We caught up with Rosemary to find out how the blog has grown into an international phenomenon, writing for different personalities and working with brands and PRs.

How has your blog changed from when you first started?
When we started the blog thirteen years ago, we were living in Belgium and had just got the puppy of my dreams. We only intended to write it for a short time for family and friends to know about all the funny things going on, living abroad and trying to work out what was going on around us.

We never thought then that it would be used to teach English in schools and would start being read by people all over the world! Complete strangers would meet us and know all about our life. Alfie became a celebrity and we just had to keep going. Now we review products, provide advice as well as continuing all the fun things that a life of international travel with a dog entails. Now our commute is between England and Switzerland, but still includes as many amusing situations.

Alfie's Diary

What’s the best thing about being a pet blogger?
We love it when one or other of the dogs receive emails and notes from other dogs around the world. It is great hearing about our readers from the dogs themselves.

How conscious are you of the animal’s personality as opposed to your own when writing?
Very – I write from the point of view of three of my different dogs. I’ve even been asked if different people write it as they can tell the different characters. Funnily enough if you analyse the language it shows up differently too. I’m very in tune with my dogs so if I’m thinking about how one of them would see things, their voice comes quite naturally.

What’s better (and WHY) cats or dogs?
For me it’s dogs. Cats are way too independent, whereas the lives of the dogs and mine are totally intertwined. Where I go, they go… even to the bathroom!

Alfie's Diary

Do you dress up your pets for Halloween?
We’ve struggled to find costumes that fit. As a breed, an Entlebucher is not a standard shape. They are much broader chested than many dogs of their size and longer in the back. Whatever costumes we’ve tried in the past end up looking ridiculous… for all the wrong reasons! Maybe Wilma needs to learn to sew.

Did you have a pet growing up?
It is my only childhood regret that I was not allowed to have a pet. I’m still working on making up for it now. My teddy bears were my substitute, that and every other dog in the neighbourhood that I could get up close to.

Alfie's DiaryWhat’s the best top tip you have for pet owners?
Do your research to find the right pet that fits your lifestyle. Don’t base your decision just on how the animal looks. Getting the right fit will bring years of happiness and it’s worth the effort it takes to do that.

How do you work with PRs and brands?
It has to be a relationship of mutual respect. Both we and they need to achieve our goals out of it. When it’s a good fit then everyone wins. I always try to reply where I am sent things that are relevant to us, but I don’t always say yes. If I’m going to partner with a brand, even for a short time, I need to make sure we can do them justice and that we can give an honest opinion.

What are the best collaborations you’ve worked on?
Recently the best has to have been First Impressions with their bronze resin casting of Alfie’s paw. The end result is amazing, and they were a real pleasure to work with.

Do bloggers need their own industry association?
That’s an interesting question. Yes, it would probably be useful. While some people set out to do this as their profession, many come to it by accidental success and probably are the ones most in need of a support network and advice.

What other blogs do you read?
We dip into all sorts. Whenever we have research to do, both for writing and life in general, blogs can be the perfect place to find information. The internet age is great for finding that whatever you are facing for the first time, someone has been there before you. I do look through the Vuelio lists too as in every category there are some really interesting blogs to read.

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Baking Blog Spotlight: Holly Jade, The Little Blog of Vegan

The Little Blog of Vegan is the leading vegan baking blog written by Holly Jade. Ranked in the top 10 UK baking blogs, The Little Blog of Vegan was started after Holly suffered health issues and decided to switch to a vegan lifestyle. We caught up with Holly, who told us about working with her favourite companies through the blog, the joy of coffee-flavoured baking and her favourite blogs to read.

How has your blog changed from when you first started?
I started it a few years back when i was struggling physically and wanted to be creative while at home. This was at a time I decided to go vegan too. Since then, its become a business for me, working with companies all around the world, making cakes and bakes for parties… it’s a dream come true!

The little Blog of vegan

Why baking?
I’ve always loved baking since I was around four years old (back then I think I just liked making a big mess in the kitchen – ha ha!). Now I have a strong passion for everything baking and cooking. I love to see how you can create a beautiful dessert/dinner from scratch! Plus, it’s really fun!

How do you make your blog stand out?
I work 24-7 on my website and try to make it friendly for everyone to visit, vegan or non-vegan. I have a strong passion for food photography too, even though I only really picked up a camera around three years ago.

The little Blog of vegan

What’s the best bake you’ve ever made?
Ooh, from people telling me and from what I tasted myself, I think it’ll have to be my Biscoff cake! It went down a storm.

What’s the best bake you’ve ever eaten?
To be honest, all of my cakes are my favourite! I’ll just have to go with anything with coffee in it: Y-U-M!

Holly Jade

What are the best collaborations you’ve worked on?
I think that would have to be working with companies such as Kitchenaid, Smeg, Wilton… just a few of my favourite companies that I’ve had the privilege to work with!

Do you think bloggers need their own industry association?
YES!!!

What other blogs do you read?
I mainly read food blogs for writing inspiration. My favourites are: Deliciously Ella, Minimalist Baker and The Loopy Whisk.

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Channel 4 in Leeds

Did Leeds agencies win over Channel 4?

Channel 4 has announced its new headquarters – outside of London – will be based in Leeds, ending a lengthy pitching process and fierce competition. Leeds defeated many other cities, including Manchester, Cardiff and Birmingham, to be named the new home of some 300 Channel 4 staff – but how much of this was down to the creative agencies, PRs and marketers who banded together for the All in. Leeds campaign?

All In. Leeds was launched at the beginning of September by Leeds Council and over 50 agencies as a collective effort to showcase creativity in the region. Initially presenting a ‘love letter’ to Channel 4 – thanking them for prompting the creation of All In. Leeds – at the campaign’s heart was a manifesto that aims to shape the future of the creative sector in five areas: education, community, talent & diversity, businesses and creativity.

All five manifesto pledges are linked by the agencies’ desire to work together, as a collective, for the greater good of creativity in the city and region.

This collective undoubtedly played a part in the city’s victory, as Channel 4 said, in its official announcement, that Leeds is home to ‘a thriving digital industry and a strong digital talent pool’, which will help support Channel 4’s new Digital Creative Unit.

Alex Mahon, chief executive of Channel 4, said: ‘Leeds put forward a compelling and ambitious strategy for how they could work alongside Channel 4 to further build the strong independent production sector in the city and develop new diverse talent from across the region. Locating our National HQ in Leeds enables us to capitalise on a strong and fast-growing independent production sector in cities across the North of England.’

The move is a huge opportunity for agencies outside of London and signals a potential shift in the future of the media landscape. Channel 4 was forced into this decision by the Government, and it may now open the floodgates for more regionally-diverse media representation across the country.

Good news, perhaps, for the three Leeds-based PR agencies that are big enough to appear on PRWeek’s Top 150 – the industry’s barometer for PR success – but maybe a concern for the 122 that are London-based. A surge in regional PR offices is now likely, as PRs look to remain close with decision makers and stakeholders increasingly spread out across the country.

This is all opportunity for PRs, but perhaps the biggest opportunity is the results that can come out of working together. All In. Leeds showed how simple it is to work together and how many common goals competing agencies have. It’s a reminder of the power of the existing collectives in industry – the CIPR and PRCA – and a reminder that PR is buoyant and strong in its own right.

Congratulations Leeds, we’re excited to see what’s next.

Brexit islands

Political Headlines – Raab’s backstop, Military recruitment and Hancock’s health

Today’s political headlines include Raab’s demands to exit backstop after three months, Military to recruit foreign soldiers, Hancock calls on people to take responsibility for their own health and Jeremy Heywood has died aged 56. 

Raab demands right to exit backstop after three months
According to The Daily Telegraph, Brexit Secretary Dominic Raab has demanded the right to withdraw the UK from the Irish backstop after just three months, in a meeting which reportedly ‘stunned’ Irish officials but was contradicted by Cabinet Office Minister David Lidington when he visited Dublin three days later. The Guardian adds that EU officials are putting the probability of a Brexit deal being reached at ’50-50′, but that the British want to make ‘decisive progress’ on the backstop by Friday in the hope of achieving an EU summit to agree the deal on 22 November. The Times says that, despite press reports that a deal is close, Theresa May spent the weekend phoning Cabinet members in a bid to allay concerns that she is about to trigger a summit without domestic political agreement.

Military to recruit soldiers who’ve never lived in the UK
The Daily Telegraph reports the Ministry of Defence is to announce today that it will allow foreign nationals who never lived in the UK to serve in the armed forces. Under the plans, a requirement for Commonwealth applicants to have lived in the country for five years will be abandoned. This follows a recruitment crisis, blamed on ‘the ongoing disaster that is the Capita recruitment contract’ by Commons Defence Committee member Mark Francois.

Hancock calls on people to take responsibility for their own health
The Guardian claims that Health and Social Care Secretary Matt Hancock has ‘triggered a row’ by using a speech today to call for people to make healthier lifestyle choices, which he asserts ‘isn’t about penalising people’. Professor Simon Capewell of Liverpool University warns this is ‘victim-blaming’ people who’ve ‘been overwhelmed by a toxic environment’.

Former Cabinet Secretary Jeremy Heywood dies aged 56
The BBC reports on the death, aged 56, of former Cabinet Secretary Sir Jeremy Heywood. Heywood, who stepped down just two weeks ago, served four prime ministers in different roles, becoming Cabinet Secretary in 2012.Gordon Brown described him as a ‘leader of exceptional ability’, while Tony Blair called him ‘a quite outstanding public servant’.

Banks denies Russian funding
Interviewed on the BBC’s Andrew Marr Show, Leave.EU founder Arron Banks, who is under investigation by the National Crime Agency, claimed that ‘there was no Russian money and no interference of any type’. He also told Marr that in hindsight he thought that ‘we would have been better to remain’ in the EU.

People would pay more tax to fund social care
A poll conducted for the Daily Mirror shows that 56% of people would pay more National Insurance to fund ‘more and better social care’, with 54% willing to pay more income tax. 74% of those surveyed expressed concern about the level of care they expected to receive in their old age.

Hinds calls for more spending on schools
The Daily Mail says that Education Secretary Damian Hinds is calling for billions of pounds worth of spending for schools ahead of next year’s spending review. Interviewed by the paper, Hinds claimed that education was ‘a different category of spend’ because it ‘is about investment in our skills base’.

Johnson tells ministers to reject Brexit plans
Writing in The Sun ahead of tomorrow’s Cabinet meeting, former Foreign Secretary Boris Johnson calls for ministers to reject Theresa May’s Brexit plans, which he describes as a ‘stinker’ that will leave the UK as a ‘vassal state’ for the ‘first time in a thousand years.’

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Miss Darcy's Adventures

Pet spotlight with Miss Darcy’s Adventures

Miss Darcy’s Adventures is written by May Wong and was recently ranked in the Top 10 UK Pet Blogs. Covering life in the city as a dog, Miss Darcy is joined by little brother George to tell tales of the exciting places they visit and the new friends they make. We spoke to May about how the blog has developed over time, why dogs are better and how brands can work with the blog.

How has your blog changed from when you first started? 
When a friend pointed out to me that Darcy had sabotaged my Facebook because I was posting all the things that Darcy and I did together, I thought it was time to give Darcy her own voice; thus began the blog. It was simply a diary of things we did together as we manoeuvred the challenges of living in London with a dog.

I’m often out and about and I didn’t think it was fair for to leave Darcy at home while I go about my daily chores. When I started asking around, I soon realised there are places where I can take her to – restaurants (not just pubs), shopping and travels, in the UK and abroad. I decided to use the blog to share our knowledge and adventures, and to encourage others to do likewise. Over the last five plus years of blogging, we have continued to search for dog-friendly places and address all the issues of travelling abroad. Along the way we have also gained friends in many places, some as far away as Australia and Asia.

I am often asked why we do not monetise our blog, it’s simply because we don’t want to compromise what we choose to write. As we got more involved with the dog world, especially adding a rescue into our mix, we choose to support dog causes – whether rehoming a dog or using our broad reach to help raise money for causes – but I always continue to encourage others to do everyday things with their dogs. Today we find London so much more dog friendly than when we started five years ago.

Miss Darcy's Adventures

What’s the best thing about being a pet blogger? 
Knowing that it brings a smile to our reader’s day. We often get messages from them to say how much our stories make them smile, and there are times we make them cry. Either way, it connects with people’s emotions.

How conscious are you of the animal’s personality as opposed to your own when writing?  
I write through Darcy – it is her blog, so it is her voice, her thoughts, her view of the world.

What’s better (and WHY) cats or dogs?
DOGS! Because they are much more attuned to us humans. They are there when we need them, and what better thing to do than to have a walk with your dog. Can’t do that with a cat.

Do you dress up your pets for Halloween? 
Yes, here’s Darcy as Paddington Bear and George as a spider!

Miss Darcy's Adventures

Did you have a pet growing up?
Not really. My father had a couple of birds but they were his pets. We had some goldfish but they all eventually died. My sisters and I have always wanted a dog but it was too much work, etc. So as soon as we all grew up and had our own homes, we all got our own dogs.

What’s the best top tip you have for pet owners? 
If you want to involve your dog in your daily life, start doing things with them early on. They will adapt easier and as soon as they see there’s nothing to worry about when they are with you, they soon trust you in all situations.

Miss Darcy's Adventures

How do you work with PRs and brands?
PR agencies and brands approach us for influencer campaigns – we only accept requests and invitations if they fit our brand and if we like their products/services. We understand a lot of times this is a less expensive option for the brands and if it doesn’t hurt us to help promote their wares and brands, we would happily do so in exchange of goods/services. But we forewarn them that we would only write and post positive experiences. If we don’t agree with the products/services, we will not review them.

What are the best collaborations you’ve worked on?
I can think of three that I really enjoyed working with, mainly because of their products. The first was Cloud7 – we like their products and they are generous in offering us products we love. The second is Hindquarters because we love their unique and excellent leads and collars, and we have them in almost every colour and we do colour combinations! And I feel very privileged to have the chance to work with Indre Cukuraite of Amarcord Photography who takes the most beautiful dog portraits and has published a book of her photography.

Do bloggers need their own industry association?
Not sure about this. For me this is a personal venture and not so much for business purposes. If there is one, I would probably look into it.

What other blogs do you read?
The Lon Dog and Marcel Le Corgi.

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gambling

Political Headlines – Crouch’s resignation, Banks investigation, Cameron’s return and Rudd failed

Today’s political headlines include Crouch’s resignation over the gambling machine stake cut delay, Banks investigated over Brexit donations, Cameron’s aim to return at Foreign Secretary and Rudd was failed by officials. 

Crouch resigns over gambling machine stake cut delay
The Daily Telegraph reports that sports minister Tracey Crouch has resigned over a decision to delay the reduction in the maximum stake for fixed-odds betting terminals. She warned in her resignation letter that £1.6bn would be lost in machines because of the delay and claimed that ministers had made ‘commitments’ to MPs with ‘registered interests’, a reference to those who have received donations from the industry. The paper warns that 35 backbench Tories could back an amendment to the finance bill on the topic later this month.

Banks investigated over Brexit donations
The Times reports that Brexit donor Arron Banks is being investigated by the National Crime Agency over allegations that he hid the source of illegal overseas donations. The investigation concerns a loan of £2m to Better for the Country by Banks and his insurance companies and a further gift of £6m from Banks on behalf of Leave.EU. Damián Collins, Chair of the Commons Digital, Culture, Media and Sport Committee has called for Banks ‘to put beyond doubt and suspicion that Russian money was not involved in the referendum effort’.

Cameron aims for return to frontline politics
The Sun asserts that David Cameron has told friends that he would like to return to frontline politics and wants to be Foreign Secretary, claiming that he is now bored. The paper adds that Boris Johnson has given up on his ambition to be the next Conservative leader, fearing being humiliated by finishing fourth or fifth.

Rudd failed by officials, leaked report shows
The Times says that a leaked report shows that Amber Rudd was failed by senior officials while she was Home Secretary, leading her to have to resign after telling a committee of MPs that there weren’t targets for the removal of illegal immigrants. The report, to be published today, reveals that mistakes by officials led to Rudd not being properly informed.

Labour to remove hunting loopholes
In an exclusiveThe Guardian reports that a Labour Government would strengthen the 2004 Hunting Act in order to remove loopholes. According to campaigners, hunting is continuing under the cover of trail hunting, with convictions falling to historic lows and the National Wildlife Crime Unit suffering cuts to its funding.

EU proposes new backstop compromise
The Financial Times claims that the EU’s Brexit negotiators have floated a new compromise backstop proposal in which the withdrawal agreement would contain a ‘bare-bones’ all-UK customs union with the EU, avoiding the need for a second customs treaty after Brexit, while Northern Ireland would be in a deeper customs union. This temporary measure would remain in place until a permanent trade agreement is in place

Labour MPs defy whip and vote to oppose tax cuts
The Guardian reports that twenty Labour MPs, including Lisa Nandy, Lucy Powell and Yvette Cooper, defied their whip to vote with the Liberal Democrats against the Government’s tax cuts for middle and high earners. Shadow Chancellor John McDonnell said that he did not oppose the cuts because he didn’t want to ‘take money out of people’s pockets’.

Councils told to prepare for no-deal Brexit
According to The Mirror, a leaked briefing reveals that councils are being told to prepare for three months of disruption in a no-deal Brexit. The minutes of a recent Local Resilience Forum meeting reveal that councils should plan for ‘reasonable worst case scenarios’ such as runs on fuel, food and banks, and to report to central government every eight hours.

Don’t gamble with your political intelligence – choose Vuelio Political Services.

Twitter likes

Will Twitter replace the ♡?

Social media sites continue to hit the headlines for not tackling fake news, especially since research from the Massachusetts Institute of Technology found that fake stories spread faster than the truth on Twitter.

In response, Twitter recently released updates to its rules covering fake accounts, distribution of hacked materials, and the way it handles the enforcement of its terms. Twitter will now use more in-depth ways to identify and remove fake accounts. These include spotting inauthentic activity, stolen or stock profile photos and accounts sharing misleading information. Aliases for previous offenders will be found faster, and action will be taken on anyone claiming to have hacked information.

In addition to these changes, The Telegraph reported this week that Twitter founder and CEO Jack Dorsey said he was not a fan of the heart-shaped ‘like’ button and would be removing it ‘soon’. Twitter clarified that there are no immediate plans to get rid of the feature, however, it is rethinking aspects of the current service with hopes of improving the quality of debate.

The Twitter like replaced the star-shape ‘favourite’ in 2015 and provides a quick way of acknowledging a post or keeping track of content you want to come back to. When multiple people like a post, the Twitter algorithm sees it as more popular and pushes it out further in timelines and notifications.

Usually the aim of those posting fake news or unsuitable material is to get it shared and viewed by as many people as possible. Therefore, techniques like using bots to manipulate likes helps the content reach further.

Twitter users and brands shouldn’t worry too much about the demise of the like. If Twitter was to remove the button there is likely to be a replacement option. The company has already been testing a Bookmarks feature – letting users privately save Tweets for later – and alternatives similar to Facebook’s reaction buttons could also be a way forward.

Many users are unhappy with the news, but luckily journalists are on hand to provide Twitter with advice to save the situation:

Can Twitter find a way to allow users to express their feelings towards a post, while preventing inappropriate content from spreading? Let us know what you think @Vuelio (but please, no likes).  

Ladder Talent

Sarah Stimson launches Ladder Talent

Sarah Stimson, former CEO of the Taylor Bennett Foundation has today launched a new consultancy that aims to help businesses in the creative industry develop their talent and become more diverse.

Ladder Talent will work with agencies and organisations working in the comms, digital, brand, marketing and other creative discipline industries to tackle the diversity issue and build strategies to recruit, retain and develop employees.

Sarah spent 11 years as CEO of the Taylor Bennett Foundation, which provides PR internships, mentoring and training to BAME graduates and students. She will be joined at Ladder Talent by trainers and executive coaches from the media and communications industry to deliver training, coaching and management development programmes.

Sarah Stimson

They include Lisa Quinn, who was previously communications director at HearstUK; Catherine Grinyer, director of Big Voice Communications; Evadney Campbell, co-founder of Shiloh PR; and Russell Goldsmith, founder of Audere Communications.

Sarah told Vuelio that throughout her time at the Taylor Bennett Foundation, she met several companies and employers who shared common problems, including the struggle to develop and retain talent. Sarah believes that if you develop talent, that talent is more likely to stay with you, so both issues are linked by their solution.

Ladder Talent will focus on these core areas while also working with clients to promote diversity of every kind, from ethnicity and gender to age, social mobility and disability. As we know from the PRCA Census for 2018, diversity is still woefully lacking in the industry, particularly at senior management and board level. One of the services this may lead to is a diversity audit, giving a company a clear sense of where they are now and highlighting the areas that need to be improved upon.

Commenting on the launch of her new venture, Stimson said: ‘I am incredibly excited to combine my passions of helping organisations to improve diversity, and developing talent for the creative industries. I’ve brought on board a group of very talented trainers and coaches and we’ve developed some exciting programmes to help businesses tackle the myriad challenges they face in creating a diverse workforce with the skills and abilities to thrive and succeed.’

Sarah will continue to sit on the board of ELATT as a charity trustee, and of Workio as Chair of the board and non-exec director. I will also carry on running my blogs PRcareers.co.uk and stimsonsarah.com and is planning a second edition of ‘How to get a job in PR.’

She can be contacted about services through Ladder Talent via email.

police

Political Headlines – policing core issues and post-Brexit financial services

Today’s political headlines include the chair of the National Police Chiefs’ Council’s criticism of policing priorities, Tracey Crouch on the brink of quitting, the financial services deal between London and the EU and Wallace’s warning against money-laundering. 

Police should focus on ‘core’ issues, not misogyny says senior officer
The Times reports that Sara Thorton, the chair of the National Police Chiefs’ Council, told a conference that forces should focus on ‘core policing’, saying that ‘deserving issues’ such as misogyny and allegations against dead people should not be ‘priorities for a service that is overstretched’. She questioned proposals by the Home Office to make misogyny a criminal offence, suggesting that a ‘criminal justice solution’ was not the ‘best way’ to deal with it.

Crouch considering quitting over delay to maximum stake cut
According to The Daily Telegraph, culture minister Tracey Crouch is ‘on the brink of quitting’ following a decision to delay the cut of the maximum stake on fixed-odds betting terminals from £100 to £2 until October 2019. Iain Duncan Smith, who campaigned for the change, said that Crouch was ‘really upset’ and that the delay would leave families ‘in a terrible plight’.

EU and UK reach services agreement
The Times says that the Government has reached a deal with the EU which would give British financial services firms access to European markets post-Brexit. Tentative agreement has been reached by negotiators on a future partnership on services and the exchange of data. Senior city figures have warned that agreeing the detail in a future trade deal will be harder.

Wallace warns of money-laundering crackdown
Interviewed by The Guardian, Security Minister Ben Wallace set out plans for the multi-agency national economic crime centre which launches today. He warned those who facilitate suspicious activity but don’t report it, such as estate agents, public schools and football clubs, that they would be ‘at the front of our queue’ with ‘organised crime groups’.

Barnier ‘under mounting pressure’ to reach Brexit compromise
The Daily Telegraph claims that it has been told by ‘senior EU sources’ that EU chief negotiator Michel Barnier is ‘under mounting pressure’ to agree a new compromise with the UK over the Irish backstop that would see the UK enter an indefinite customs union with the EU. Separately, Dominic Raab wrote to MPs claiming that he expected a deal to be done by 21 November.

24-hour airport drinking ban could be introduced
In an exclusiveThe Sun reveals that the Home Office has launched a review of whether to introduce high street licensing laws to airports, which could lead to bars, restaurants and shops being unable to serve alcohol until 10am. Airlines has been demanding changes as a result of increasing alcohol-fuelled disturbances, but UK Hospitality describes the proposals as ‘unnecessary and unfair’.

Poorer children now receive higher share of education funding
The BBC carries research by the Institute for Fiscal Studies that shows that poorer children now receive a higher share of English education spending as a result of a shift which has occurred since the early 2000s due to policies designed to give more funding to the deprived and an increase in poorer children attending sixth form and university.

Osamor keeps son as staffer, despite drug conviction
The Sun reports that Labour MP Kate Osamor has refused to stop employing her son Ishmael Osamor as a staffer despite him being convicted for possessing drugs with intent to supply and stepping down as a councillor as a result. Commons Speaker, John Bercow, indicated that he could lose his parliamentary pass after he failed to inform authorities of his conviction.

Are you focusing on your core issues? Let Vuelio Political Services do the hard work for you.

George Osborne

Political Headlines – Osborne’s ‘regrets’ and more Budget reaction

Today’s political headlines cover Osborne’s ‘regrets’ about his time in Government, patronising schools funding, clawing back the tax cut and no-deal Brexit to cause a recession. 

Osborne admits to ‘regrets’
Interviewed by BBC Newsnight, former Chancellor George Osborne admitted to ‘regrets’ about his time in Government, including getting immigration policy wrong and playing into the message that ‘everything Brussels did was a challenge’. He said that each of these had contributed to the Government losing the EU membership referendum. He also regretted not repairing the banking system quicker, but defended his austerity policies.

Chancellor’s ‘little extras’ for schools branded patronising
The Daily Mirror says that teachers and parents have criticised the Chancellor over his claim that schools would receive £400m from the Budget to ‘buy little extras’. Shadow Education Secretary Angela Rayner described the move as ‘utterly insulting’ while Kevin Courtney, joint general secretary of the National Education Secretary, said that schools faced a £2bn funding shortfall.

Government to claw back half of Budget tax cut
The Daily Mail reveals that small print in the Budget means that half of the tax cut for higher-rate taxpayers would be taken back by the Government through increased National Insurance contributions. Former Pensions Minister Steve Webb, who now works for the insurance and pensions firm Royal London, said that Hammond ‘should have come clean and mentioned this in the Budget speech’.

No-deal Brexit would cause recession, ratings agency claims
The Guardian reports that the rating agency Standard & Poor’s has warned that a no-deal Brexit would lead to rising unemployment and falling incomes, leading to a recession. It warned that the chances of a no-deal Brexit had increased to the point where they might threaten the UK’s credit rating.

Number of Brits applying for Irish passports doubles
The Times says that the number of British residents applying for Irish passports has nearly doubled since the EU referendum, with 44,900 applications received between January and June. The paper adds that Caroline Nokes, the immigration minister, admitted yesterday that UK citizens could face delays at EU airports after Brexit. The Guardian adds that Nokes also told MPs that employers would have to check if EU nationals have the right to work in the UK after a no-deal Brexit, but didn’t know how they would be able to do so.

Ambassadors to be recruited from business leaders
The Daily Telegraph claims that Jeremy Hunt is to announce today that the UK will begin hiring business leaders rather than civil servants as ambassadors. The change forms part of a plan to recruit more ‘under-represented groups’ and will lead to the UK adopting a more US style of diplomacy, the paper claims.

Hancock to tackle assaults on NHS staff
According to the BBC, Health and Social Care Secretary Matt Hancock will today set out new measures to reduce the number of assaults on NHS staff. More training on dealing with violent situations will be given to staff, while prosecutions will be sped up. Inspectors will examine NHS trusts’ plan to protect staff and a new recording system will be brought in.

McDonnell criticised for backing tax cuts
The Guardian says that Shadow Chancellor John McDonnell is facing a backlash from his own MPs after he said that Labour would not oppose the tax cuts for high earners in the Budget. He said that ‘we’re not going to take money out of people’s pockets’, but has been criticised for his stance by MPs including Yvette Cooper and David Lammy.

Avoid regrets by getting it right first time, every time with Vuelio Political Services.

Katzenworld

Interview with the leading pet blog in the UK: Katzenworld

Katzenworld is the brainchild of Marc-Andre Runcie-Unger and Iain Runcie-Unger and was recently named the number one pet blog in the UK. Together with a team of cat-lovers (cat-obsessives!), the pair cover everything feline from cat cafes and reviews to products and poetry. We caught up with Marc-Andre who told us about the blog’s development, the cats’ personalities and working with PRs.

How has your blog changed from when you first started?
When we first started our blog it was a very simply blog hosted on WordPress.com and we quickly realised that in order to get it known and out there we needed to increase its usability, content and design. Initially, we moved to a custom domain and WordPress-own themes to improve this but eventually our blog outgrew what WordPress.com can offer even on their paid-for packages.

We did a lot of research and decided to self-host with a UK hosting company called 34SP that specialises in dedicated WordPress hosting. They helped us move our blog and its readers, and it enabled us to completely overhaul our theme and blog features. Today the blog runs on a custom designed themed that allows us to interchange blocks and create engaging and visual sections for our readers.

Content-wise our blog has always stayed true to its key principals of providing the cat-loving people with a place to mingle and interchange their views and opinions, find product reviews, read the latest cat news and more!

But we didn’t just stop there… we actually took our Blog out on the road and have been running stalls at various cat shows and big events like the National Pet Show to talk to people about our Blog, provide them guidance on all things cat as well as sell some of the products we as a team loved the most!

Marc-Andre Runcie-Unger and Iain Runcie-Unger

What’s the best thing about being a pet blogger?
Well apart from that our pets are an integral part of running a pet blog and being our family there is also the people you get to meet! Networking is such a fun and important part of any blogger’s life. The pet industry especially seems to be full of amazing individuals.

How conscious are you of the animal’s personality as opposed to your own when writing?
The personalities of our cats are the most important thing to me! This is why most of our product reviews and advice posts are written from the view of our cats. It’s all about getting into the mindset of what our cats would have to say about things.

What are better cats or dogs?
Well as cat bloggers one could say we are biased on this… but I truly believe cats are better as they are much more independent and us humans have to earn their respect!

Do you dress up your pets for Halloween?
We don’t. It’s just much more difficult with cats than with dogs and most cats don’t appreciate the extra ‘coat’. Though one of our guest bloggers dresses up her cat regularly and her cat looks happy and doesn’t mind at all!

Did you have a pet growing up?
I had fish as a child as my mother was highly allergic to cats and dogs but I always wanted a cat as a pet. Iain, on the other hand, grew up with cats and it was him who got us to adopt our first cat (Oliver the Tuxedo) shortly followed by Nubia (the black cat), Renegade (the oriental) and Freya (the straightcoat Peterbald).

What’s the best tip you have for pet owners?
Cats are trainable! Many people think cats can’t be trained but you just have to take a slower and different approach to how to train a dog. It’s all about finding the right reward for good behaviour with them. Oliver, for example, will come when called.

How do you work with PRs and brands?
For me it’s important to understand the company/project I work with fully. A collaboration should be about mutual benefit and you can’t achieve that if you don’t fully understand the brand or product you are working with.

What are the best collaborations you’ve worked on?
One of the best collaborations we have done and in fact do every year is awareness of the effect of fireworks on pets. The dog of one of Iain’s sisters was never the same after he got scared by fireworks and thus we wanted to raise awareness of preventative measures on this anyway! Each year we work with a selection of companies around top tips and advice including herbal remedies

Do bloggers need their own industry association?
Yes! We are lucky as there is the international Cat Writer Association that we are part of to provide us with important journalistic resources, but a dedicated Blogger association would be able to address specific topics that only come up for Blogs even better.

What other blogs do you read?
Bionic Basil, Catster, Tuxedo Cat and Großtadtkatze.

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Monty Dogge

Pet blog spotlight with Monty Dogge

Monty Dogge is the superstar Newfoundland that stars in the Adventure of Monty Dogge, which was recently named in the Top 10 UK Pet Blogs. Written by ‘hooman’ Mark Sanders, the blog covers Monty’s adventures with his family of doglets – and also features the latest books Monty appears in. We caught up with Mark to find out how he manages posts with Monty’s personality, Monty’s hilarious opinion of cats and how the pair work with brands and PRs.

How has your blog changed from when you first started?
I started back in 2011 with a series of Facebook posts called Life according to Monty Dogge. It was about the life of a very big puppy in his own words and it’s fair to say things have changed quite a bit in the past seven years. Though the Facebook page and group still runs regularly, the blog is via the website and features articles from Monty and me. I have collected every post from 2011 as I plan to write a book next year and the first posts were very basic and were mainly Monty talking about his toilet habits on that particular day. People have followed him for years and now it’s very much a conscious effort to offer new content that is entertaining, informative and fresh.

What’s the best thing about being a pet blogger?
For me I get to spend all day with the dogs, and it’s been a huge adventure. From posting on Facebook I have now published four children’s book and spend most of the week in schools with Monty or Cookie reading stories about my best friends. I have done book signings at Waterstones, attended the Edinburgh Fringe and blogged live from Crufts. To be honest, at the age of 59 and supposedly retired, everything is great about being a pet blogger.

Monty Dogge

How conscious are you of the animal’s personality as opposed to your own when writing?
This is a great question because this is something that has really developed over time. As Monty has gone from a puppy exploring the world to a seven-year-old adult Newfoundland, his personality and understanding of the world has changed as has my writing. It sounds a real cliché, but I actually think it’s made me a better ‘hooman’.

To be constantly looking at life through the perspective of an animal really makes you realise how good, honest and full of love they are. I love the relationship we have on the page, Monty views me as quite odd and really struggles to understand most of the things I do as a furless biped. We end up having this loving battle between our personalities and it’s a fascinating writing process.

What’s better (and WHY) cats or dogs?
I’ll let Monty answer this one. Well it’s obviously dogs isn’t it? Cats do all this aloof independent act, but they don’t fool me. Really, they’re needy and desperate to be dogs but they know if they go paw to paw to get the hooman’s attention they’ll lose. And clever? Really? A friend of ours locked themselves out of the house as the door slammed behind them. They looked through the letterbox and could see the key so they asked the cat to pass it to them… Well, the only thing this supposedly intelligent pet could say was Me? Oww?

Do you dress up your pets for Halloween?
We are a bit of a crazy house with five dogs, four children and four adults so there is always something going on around events such as Halloween and Christmas. The dogs always join in, but I think it’s one of those things that can get overdone and for us it’s occasional rather than daily costumes on Instagram. I think it comes down to knowing your dogs. Believe me Monty wouldn’t do anything unless he wanted to so yes, we do.

Did you have a pet growing up?
My parents didn’t really like animals, so I only ever had a hamster, just the one. I really got obsessed with animals after visits with my Grandad to Paignton Zoo in Devon where I grew up. My first job after I left school was as the Curator of Birds at a Bird garden which was an interview where I had to be quite imaginative about my previous animal experience. I then spend some time as a Giraffe keeper and kennel manager, so I think not having a pet as a child probably pushed me further in that direction.

Monty Dogge What’s the best top tip you have for pet owners (management/maintenance/behaviour)?
I’m by no means an expert and anybody who has seen my You Tube character ‘Absolutely Barking’ – the world’s most incompetent dog trainer would, I’m sure, agree. I think any advice I could offer is about socialisation. I personally think if dogs are really socialised well, have firm but kind boundaries and are treated with respect you won’t go far wrong.

How do you work with PRs and brands?
We have some good relationships with brands and like to build that relationship on a mutual respect. We do get contacted by lots of companies but I really like to believe in the product and welcome the chance to really try it out before featuring it in a blog. Luckily the good brands also have this philosophy, so we have done some good work with those. At the moment working closely with PRs has been in my thoughts more and more. I am really keen to get to the next level with our books particularly and see the blog as a great way of attracting a larger audience and following.

What are the best collaborations you’ve worked on?
We have been very lucky to been asked to get involved in some really exciting projects over the past 12 months. 2018 saw the very first Dog Lover Show at the SCC in Glasgow and we were asked to be the guests of honour, which was amazing. We set up a separate blog page for the show and were given our own ‘Monty Dogge’ area complete with branding and bean bags for the children. The show attracted a very big public attendance and we were very busy for two days. Monty was also asked to be an Instagram model for Lintbells who are a major brand in the Pet industry and this has been a lot of fun. I think each of the collaborations that we’ve worked on have been interesting and unique and we’ve certainly had a packed 12 months.

Do bloggers need their own industry association?
I really think this needs looking at as blogging becomes more of a respected and realistic occupation. Monty and I have recently been asked to be author/s in residence at a school for young people on the autistic spectrum and one of the things they are really keen on is blogging and writing on social media. I think several years ago when you mentioned blogging people thought it was just something you did as a bit of a geeky hobby but boy has that changed! So if I was asked for a short answer it would be Yes.

What other blogs do you read?
I have to be honest and say I really don’t read at all as much as I’d like. When I do get a chance my go to blogs are Guido Fawkes, DIY Daddy and the wonderful Paw Post.

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Autumn Budget 2018

Read the Autumn Budget Summary and Stakeholder Reaction

Monday’s Autumn Budget announced a raft of spending across the board. Philip Hammond repeated Theresa May’s Party Conference announcement that austerity is over, albeit with the caveat that it’s ‘finally coming to an end’ – then revealed spending for the NHS, housing, defence and schools.

The full Budget was hugely comprehensive with the vast number of announcements affecting everyone in the country. But some areas have done better than others.

In our Autumn Budget Summary and Stakeholder Reaction, we have covered the full budget, including what’s been promised and the impact it’s intended to have.

We’ve also curated reaction from leading stakeholders from industry bodies and associations, to give context to the headline-grabbing announcements. This is accompanied by the media’s response, with journalists’ tweets revealing the story beyond the headline.

This is all available for free download – click here to get your copy today.

Hammond

Political Headlines – Budget reaction and analysis

Today’s political headlines follow yesterday’s Autumn Budget and cover Hammond’s spending, Labour’s criticisms, the Brexit ‘double deal dividend’ and the digital services tax.

Hammond’s ‘giveaway’ Budget
The Times calls yesterday’s Budget ‘the biggest giveaway’ since the Conservatives came to power in 2010 as Hammond used his windfall from higher growth and lower deficit forecasts to ease austerity with £103bn of extra spending. Headline measures include tax cuts for 32m workers and funding for the NHS spending increase announced earlier in the year, as well as emergency cash injections for schools, freezes on beer and spirit duty and more money for Northern Ireland.

Labour criticises Budget for ‘broken promises’
The BBC reports that Labour has attacked claims by the Chancellor that austerity is ending, with Shadow Chancellor John McDonnell warning that benefit cuts are continuing and Jeremy Corbyn suggesting that the Budget was full of ‘broken promises’. The Resolution Foundation thinktank notes that changes to income tax thresholds will give the poorest families £30, compared to £410 for the richest.

Hammond promises Brexit ‘double deal dividend’
The Daily Telegraph says that Hammond promised a ‘double deal dividend’ if the UK reaches a Brexit deal with the EU as the economy would benefit from the ‘end of uncertainty’. However, he warned that an emergency Budget in the spring was possible if the outlook ‘changes materially’ and he would take ‘whatever action is necessary’.

Tech firms targeted with digital services tax
The Guardian reports that Hammond is targeting US tech firms such as Google, Facebook and Amazon with a digital services tax, as the UK can no longer wait for a global consensus on the route forward. He expects the tax to raise more than £400m a year, but the Office of Budget Responsibility believes that the major tech companies might pay just £30m each.

£3bn boost for Universal Credit
The Sun says that almost £3bn was spent on a rescue package for Universal Credit, reversing over half of the cuts made to the benefit by George Osborne. As a result, the paper calls Hammond ‘Mr Increditable’. The Chancellor claimed that 2.4m families would benefit from £630 more a year.

Budget welcomed by business groups
According to the Financial Times, the Budget was welcomed by business groups. The CBI said it offered ‘significant support for investment’ and the Federation of Small Businesses said that it was Hammond’s ‘first small-business friendly Budget’, particularly welcoming the freezing of the VAT threshold. However, business groups have also warned of the continuing uncertainty caused by Brexit. 

Hammond kills off PFI
The Times reports that Hammond has committed to no longer use PFI schemes following the collapse of Carillion earlier this year, with existing schemes to be managed by ‘centres of best practice’. According to the paper, the Treasury is looking at new funding models, such as a national infrastructure bank.

Unpopular measures hidden in the detail
The Daily Mirror reveals 13 details from the Budget it says Hammond ‘won’t want you to read’. They include the poorest in society not benefitting, a new plastic tax taking four years to introduce, a six-month delay to cutting stakes on fixed-odds betting terminals and a tax on vaping.

Our full Autumn Budget summary was sent to Vuelio Political Services clients yesterday. Stop missing out on quality intelligence.