Women in PR

Women in PR appoints ten industry ambassadors

Women in PR (WIPR) has launched an ambassador programme to help promote its goal of greater equality and diversity across PR leadership teams and the wider industry.  

The group of ten female and male ambassadors have been chosen for their influence, and will provide resources, information and awareness across their networks of professional contacts. The role will not be about governance, which is still managed by an elected committee, but will provide a focus on spreading the overall aims of WIPR across the industry.

WIPR UK said: ‘While men have always been welcome as speakers and attendees at Women in PR events, this is the first time the organisation is welcoming men in an official capacity, recognising that we need male as well as female change agents.’

Bibi Hilton, president of Women in PR and MD at Golin, said: ‘Two-thirds of the industry is female, yet at board director level this drops to 42 per cent, according to this year’s PRCA PR Census. To close our above UK average 23 per cent industry gender pay gap in agencies and stop brilliant women leaving the industry, we have to increase the number and diversity of women in leadership roles and create a more equal workplace. This new ambassador programme will help increase the speed of change, and Women in PR is really excited to work with this group in 2019.’

Amanda Coleman, head of corporate communication, Greater Manchester Police, said: ‘I am saddened that in 2018 many women are still not receiving equal pay, feel prevented from getting where they want to be and have to fight for their position. But we all have a chance to make a difference and this is what I want to do as an ambassador.’

The full list of ambassadors is as follows:

Amanda Coleman, head of corporate communication, Greater Manchester Police

Evadney Campbell, co-founder, Shiloh PR

Jackie Cooper, senior advisor, Edelman

Joan O’Connor, PR director, Coca-Cola Europe

Nicola Green, director of corporate affairs, O2

Andrew Soar, freelance creative communications director

David Gallagher, president, international, Omnicom Public Relations Group

David Holdstock, director of communications, Local Government Association

James Coyle, head of PR, social media and CSR, Samsung Electronics UK

Tony Langham, co-founder and CEO, Lansons

Brexit flag

Political Headlines – extension of Article 50 and the Brexit debate

Today’s political headlines include the EU prepared to extend Article 50, May talking to colleagues about the backstop, Cabinet ministers call on May to postpone vote on deal and Gove to wind up the Brexit debate. 

EU would be prepared to extend Article 50, sources claim
The Daily Telegraph asserts that according to EU sources, the bloc would be prepared to extend the Article 50 negotiating period if MPs reject her Brexit deal, if this would avoid a no-deal Brexit. The paper adds that the Government’s legal advice, published yesterday, makes it clear that there would be different customs regimes in Northern Ireland and Great Britain under the backstop, while Number 10 has been discussing finding a way of giving MPs a veto over the backstop.

May ‘talking to colleagues’ about backstop
Appearing on BBC Radio 4’s Today programme this morning, Theresa May said that she is ‘talking to colleagues’ about the Northern Ireland backstop, but that it was ‘an integral part of the withdrawal agreement’. However, she admitted that she was considering Parliament’s role in choosing to trigger it or a transition period extension.

Cabinet ministers call on May to postpone vote on deal
The Times says that some Cabinet ministers are trying to persuade Theresa May to postpone the vote on her Brexit deal amid fears that she is guaranteed to lose the vote, with Chief Whip Julian Smith claiming that many backbenchers are ‘beyond reason’. Some MPs from both the Government and opposition benches have been offered places on a cross-party committee, which will help direct the next stage of Brexit talks.

Gove to wind up Brexit debate
The Daily Telegraph claims that Michael Gove has been given the job of winding-up the debate on Theresa May’s Brexit deal, perhaps because he is felt more likely to persuade backbench Conservative MPs. Yesterday, Home Secretary Sajid Javid claimed that a no-deal Brexit would lead to ‘an immediate and probably indefinite loss of some security capability’.

Hammond tells MPs economic cost of Brexit is worth it
The Financial Times reports that Chancellor Philip Hammond told the Commons Treasury Committee yesterday that the economic cost of Theresa May’s Brexit deal was worth it in order to ensure that Brexit voters did not feel betrayed. MPs criticised him because the Government’s assessment did not model the exact deal agreed and it had not publishes analysis of Brexit’s short-term impact.

Home Office suspends controversial visas in bid to tackle organised crime
The Times says that the Home Office is suspending issuing ‘Tier 1’ investor visas as part of an attempt to tackle organised crime and money laundering. Existing applications will continue to be considered, but new applications will have to wait for planned reforms to be introduced.

Corbyn attacks Conservative MPs for using foodbanks as photo opportunities
The Mirror reports that Jeremy Corbyn used Prime Minister’s Questions to launch ‘a devastating tear down of the Government’s welfare policies’. The Labour leader told MPs that ‘foodbanks are not just a photo opportunity for Conservative MPs’ and accused the Government of being ‘in denial’ about the effect of Universal Credit.

Hinds argues that snobbery is holding back vocational education
The Sun says that Education Secretary Damian Hinds is to use a keynote speech on technical education to argue that A-levels and university should not be the default route, and to claim that ‘snobbery’ from parents is holding children back because not enough prestige has been attached to vocation education in British society.

Struggling to understand the latest Brexit news? Vuelio Political Services can help.

Brexit defeat in Parliament

Political Headlines – Government defeated three times over Brexit

Today’s political headlines include the Government defeated three times over Brexit, leavers call on May to renegotiate backstop, Brexit notification could be withdrawn and former chief whip to vote against Brexit deal. 

Government defeated three times over Brexit
As The Guardian reports, Theresa May suffered three defeats in Parliament yesterday. A motion finding the Government in contempt of Parliament for not publishing its Brexit legal advice was passed, as was a compromise amendment it had put forward. Then the Government was defeated over an amendment tabled by Conservative backbencher Dominic Green which strengthens the role of Parliament if May’s deal is defeated.

Leavers to call on May to renegotiate backstop
The Times reports that Brexiteers in the Cabinet are to call on Theresa May to return to Brussels to negotiate a unilateral exit from the backstop, despite being told at a meeting yesterday that the EU was not prepared to reopen negotiations. Other members of the Cabinet are reported to prefer the Norway option, although a source told the paper that the soft-Brexiteers were not united.

ECJ Advocate General suggests Brexit notification can be withdrawn unilaterally
As the Financial Times reports, the European Court of Justice’s Advocate General, Manuel Campos Sánchez-Bordona, has issued advice to judges that the UK’s notification that it wishes to leave the EU could be withdrawn unilaterally. While the Advocate General’s opinion is non-binding, it is generally followed in rulings of the court.

Former chief whip to vote against Brexit deal
Mark Harper, the former chief whip, uses an article in The Daily Telegraph to say that he will vote against the Government for the first time in 13 years and reject Theresa May’s Brexit agreement. He warns that the plans ‘threaten the integrity of our country, keep us trapped indefinitely in a customs union and leave us in a weak negotiating position for our future relationship.’

49% of voters think Brexit was a mistake
poll conducted by YouGov for The Times finds that 49% of voters, the highest level ever recorded, believe that leaving the EU was a mistake, compared to 38% who think it was the right decision. Support for May’s Brexit deal has fallen from 27% to 23% in a week, and the Conservatives’ lead over Labour has narrowed, with the Tories on 40% and Labour on 38%.

Farage exits UKIP
Writing in The Daily Telegraph, Nigel Farage reveals that he has left UKIP, warning that the party was becoming one of ‘street activism’, not ‘elections’, and would be ‘damaged beyond repair’ unless it excluded extremists and leader Gerard Batten ceased association with the EDL founder Tommy Robinson

Carney brands Norway-style Brexit ‘highly undesirable’
The Financial Times reports that Bank of England Governor Mark Carney has claimed that a Norway-style Brexit would be ‘highly undesirable’ as it would leave the UK subject to rules it couldn’t influence which would pose difficulties for financial stability, adding that the risks posed by this would go ‘up over time’.

Home Office criticised by Windrush report
The Guardian carries details of a National Audit Office report looking at the Windrush scandal, which finds that the Home Office is failing ‘to be proactive in identifying people affected’, especially those of non-Caribbean heritage. The department is also criticised for poor-quality data, risky use of targets and poor value for money.

Brexit dominates the headlines, but what else should you know about? Find out with Vuelio Political Services.

Vuelio Blog Awards 2018 #

#Trending: Vuelio Blog Awards 2018

The Vuelio Blog Awards 2018 took place on Friday night and were once again a huge success, trending on Twitter and reaching tens of millions across social media.

Huge stars were recognised with the top prizes – including Victoria Magrath of Inthefrow [pictured] who scooped Best Women’s Fashion Blog and the overall Best UK Blog.

Victoria Magrath

The Best UK Blog is awarded to one outstanding award-winner whose work transcends their own blog, inspiring the wider community. Victoria was considered by the judges to be a consummate professional who has, for some time now, been at the top of her game, and following the publication of her recent fashion bible ‘The New Fashion Rules’, she has shown how she can impact the whole fashion industry both inside and outside of the blogosphere.

Alongside the winners, the Vuelio Blog Awards celebrates all the finalists AND bloggers, vloggers and content creators who join us for a good time. It’s also a chance to bring together both sides of the commercial relationship, with PR and brand guests also deserving a mention for their collaborative work with the UK’s brightest and best.

We’ve put together a Vuelio Canvas of highlights from the event, including top social posts and official photos. Click here or on the image below to see the full Canvas.

Canvas is a simple way to present content, whether its campaign coverage, news stories, galleries, company information or social media activity. Everything appears on one page, making repetitive slides a thing of the past. Each Canvas takes just minutes to create and can be shared with a simple link.

Find out more about Canvas, and how easy it is to make your own, by clicking here.

PRCA Public Affairs Awards

Another great year for Interel at the PRCA Public Affairs Awards

For the second year running, Interel was the big winners at the PRCA Public Affairs Awards, picking up four prizes including Consultant of the Year for Katherine Morgan, and the Outstanding Contribution award for George McGregor.

Now in its fifth year, the PRCA Public Affairs Awards took place last week to celebrate the best of the best in public affairs in 2018.

In-house Professional of the Year was awarded to Lis Wallace of Malaria No More UK, who took to Twitter to say she was ‘Beyond thrilled and a little stunned’ to have won.

Other winners included Cicero, named Consultancy of the Year; Battersea Dogs & Cats Home, which took home In-House Team of the Year; and National Farmers Union (NFU) for Trade Body Campaign of the Year and Party Conference Stand of the Year. Judges said the NFU ‘Back British Farming’ campaign was ‘a campaign impossible to miss’.

Newington Communications left with a double win of Planning Campaign of the Year and Voluntary Sector Campaign of the Year for its work with Capital and PupAid.

This year the Douglas Smith Prize was awarded to Christine McKenna, account manager at Grayling. Christine said: ‘I am thrilled to have received the Douglas Smith award for Young Public Affairs Professional of the Year. A tough process and a real honour.’

Francis Ingham, director general, PRCA, said: ‘The quality and standard of every entry into the awards this year continues to exceed expectations, each entry a glowing a testament to the resilience, growth, and forte of the UK’s public affairs and lobbying industry. Huge congratulations to all those who are taking home an award tonight, I look forward to seeing all of you again next year.’

The full list of winners from the night:

Best Campaign in Scotland: Marie Curie/MND Scotland

Best Campaign in Wales: Boots UK/Deryn

Best Campaign in Northern Ireland: Weber Shandwick

Corporate Campaign of the Year: Siemens

Trade Body Campaign of the Year: NFU

Local Government Campaign of the Year: Forty Shillings/Muse Developments/Dartford Borough Council

Planning Campaign of the Year: Newington Communications/Ciel Capital

Voluntary Sector Campaign of the Year: Newington Communications/PupAid

Social Media Campaign of the Year: ABI/Third City

Think Tank of the Year: Big Innovation Centre

Party Conference Fringe Event of the Year: MHP Communications

Party Conference Reception of the Year: Interel

Party Conference Stand of the Year: NFU

Best In-House Consultancy Collaboration: Connect/Resolution

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Lis Wallace, Malaria No More UK

In-House Team of the Year: Battersea Dogs & Cats Home

Consultant of the Year: Katherine Morgan, Interel

Consultancy of the Year: Cicero

Douglas Smith Prize: Christine McKenna, Grayling

Outstanding Contribution: George McGregor, Interel

Gov

Political Headlines – Government faces charge of contempt of Parliament

Today’s political headlines include the Government’s charge of contempt, Rees-Mogg clashing with the PM’s adviser, criticism of Grayling and Javid’s bullying. 

Government to face charge of contempt of Parliament
The Guardian reports that a senior minister may be suspended from the Commons after the Speaker approved the submission of an emergency motion accusing the Government of holding Parliament in contempt over its refusal to publish full legal advice on Brexit. Labour, the DUP, and four other opposition parties have tabled a motion to be voted on today ahead of the five-day debate on Theresa May’s Brexit agreement. The Conservatives have tabled an amendment referring the matter to the Commons Privileges Committee in an attempt to delay the process.

Rees-Mogg clashes with Prime Minister’s adviser
The Daily Telegraph reports on clashes between Oliver Robbins, Theresa May’s Europe Adviser, and Jacob Rees-Mogg at a committee evidence session yesterday. Robbins claimed that the Brexit backstop would be ‘uncomfortable’ for both the UK and the EU, while Rees-Mogg insisted that the EU had ‘got us exactly where they want us’. Brexit Secretary Steve Barclay got the UK’s date of departure from the EU wrong at the same session.

Report criticises Grayling over timetable changes
The Times says that the Commons Transport Committee has called on Chris Grayling to accept responsibility for the failure of rail timetables over the summer, concluding that he was at ‘the apex’ of the railway system and had the power to prevent changes. The committee found he ought to have been ‘more proactive’, but decision-making in his department sometimes ‘simply did not exist’.

Javid’s bully identified
The Daily Telegraph identifies a Royal Navy veteran as the boy who bullied Home Secretary Sajid Javid at school and apologised to him decades later, as Sajid Javid recalled recently when speaking about the case of a Syrian refugee being bullied at a Huddersfield school.

Lords criticises HMRC’s approach to tax avoidance
The Financial Times carries details of a report by the Lords Economic Affairs Committee, which find that HMRC’s approach to dealing with tax avoidance is aggressive, disproportionate and undermines the rule of law. It recommends a full review of HMRC’s powers and criticises Treasury minister Mel Stride for refusing to give evidence.

Legal challenge against voter ID trial
The Guardian claims that a legal challenge could prevent the second stage of the trial of photo ID for elections from going ahead. A case, backed by Labour, is expected to focus that the Government acted beyond the scope of the law by using secondary legislation to order the trial.

Truss suggests Javid should prepare to challenge May
According to the Daily Mail, the Chief Secretary to the Treasury, Liz Truss, was overheard by a Green Party candidate suggesting that Sajid Javid needed to prepare for a leadership challenge against Theresa May, that Jeremy Hunt was another candidate and a ‘game-player’, and that May was a ‘pacifist’ at managing people. Truss has not commented on the alleged remarks.

Not enough scientific evidence to support energy drink ban, MPs conclude
The Sun reports that the Commons Science and Technology Committee has concluded that there isn’t enough scientific evidence to support the Government’s proposed ban on energy drink sales to under-18s, but that broader concerns, such as the experience of teachers and pupils, meant that such a ban could be justified.

What next for the Government? Find out with Vuelio Political Services.

Becky Bowden

Blog spotlight: Becky Bowden, LifeStyleLinked

LifeStyleLinked is the fashion, travel, food, beauty and lifestyle blog that author Becky Bowden started 16 years ago. With everything from product reviews and tasting notes to car-buying advice and interiors tips, LifeStyleLinked is a one-stop-shop for lifestyle content. Becky spoke to us about Christmas, planning content, getting creative with brands and the joy of homecooking.

Why did you start your blog?
I started my blog when my (now 16-year-old) daughter was born. My Dad actually suggested it and even paid for my very first theme and registered the domain name. I have always loved writing and it felt like a great way to share my thoughts and meet other likeminded people online. I knew nothing about the ability to earn from a blog at that stage or how to work with brands and PRs so it really always has been a labour of love!

How has your blog changed over time?
I think as with all bloggers mine has gone through a number of different changes. I found that I wanted to cover many more topics than I initially planned and as the years went by there were so many amazing WordPress themes available that it made designing the blog itself so much easier and effective to navigate.

How do you plan content around such a broad topic base?
I spend a lot of time researching the different trends in all areas that LifeStyleLinked covers. I’ve been lucky enough to build up some amazing contacts with brands and PRs over the years and I do find that it really helps to be on their radar when it comes to new launches and news. These will very often spark an idea for a feature series or a product review that I think my readers would like. I also keep a pretty tight editorial calendar on my PC and a huge notebook of ideas, schedules and daily to-do lists. I’m a bit of a workaholic deep down but I think that comes when you are really passionate about your industry!

What’s your favourite restaurant?
I’m a bit of a home-bird so I love to cook or order in and curl up with the family. If we go for day trips I love finding sweet little country pubs with a cosy vibe. Or just point me in the direction of anywhere that sells amazing pizza and pasta and I’m happy!

How important is Christmas to your blog?
Christmas is such an exciting time of the year for me. I absolutely love planning our yearly gift guides and readers really seem to enjoy those along with all of the festive features. I think there’s such scope at this time of the year to really get creative with your content and write everything from personal blogs about how you celebrate, to image-driven features and gift guides with inspiration and shoppable links.

How do your social channels feed into your blog? Which one is the most important?
I think social obviously still plays a big part in how we promote content and it is great for keeping that line of communication open with everyone. I know Instagram has its ups and downs but I do think it’s still my favourite social platform. I love how interactive the ‘stories’ aspect of Instagram allow me to be and although I don’t shoot the beautifully edited ‘selfie’ type shots that seem to get the big hits on Instagram these days, I do still love giving sneak peeks of products and features that are going out and putting my own spin on things.

What’s going to be the big topic for you in 2019?
Home decor, for sure! We have just bought our first family home here in Somerset and we’re really excited about renovating it. I’m a huge fan of home decor blogs myself so I’m really excited to create blog content around any work that we do to the house over the next few years as well as how we eventually style it. It is such a beautiful Victorian house that there’s going to be some real scope to get creative.

What one thing should PRs and brands know about you?
That I’m always open to new and exciting ways to create content online. I really want to push boundaries with blog content going forward and think that online editorial and exciting copy is still such a solid way to share our passions.

Reach-the-right-influencers-with-the-Vuelio-media-database

What are the best collaborations you’ve worked on?
I absolutely loved working with Thatchers cider in the summer. Not just because I got to sample a lot of cider-based drinks (honest!) but because they let me be so creative with the campaign. I came up with a summer cocktail using Thatchers and the brand loved my finished drink so much that they ended up taking it one step further and commissioning it for their official website! I really enjoyed styling and shooting the imagery for this one too.

Tesco Jersey Royals was an amazing campaign to work on and once again really allowed me to get creative. I was cooking, shooting and styling content to show some delicious ways to use the potatoes in your summer meals.

I also love beauty and fragrance collaborations. One recent campaign that was really fun to work on was with Nivea. I was challenged to shoot and style an Instagram post for a shower gel release and I really enjoyed using Instagram stories alongside this to explain a bit about why I chose a specific family photo alongside this and what the inspiration behind the finished image really was.

Essentially, I just really love when brands communicate to you the basic elements of what they want from the campaign but allow you that creativity to really put your own spin on the finished coverage.

What other blogs do you read?
I read a lot of renovation blogs at the moment for obvious reasons and I’m loving seeing what other people have done to their homes. I’ll also always have a love of beauty blogs and lifestyle blogs as there’s always something exciting to read about in these topics!

Brexit cut out

Political Headlines – Brexit warnings, DUP threats, legal advice and no confidence

Today’s political headlines include Brexit adviser warned May against customs backstop, DUP threatens to withdraw support, former attorney general rejects Government’s legal advice position, Labour would table vote of confidence if Commons rejects deal. 

Brexit adviser warned May against customs backstop
The Daily Telegraph reveals that Oliver Robbins, the Prime Minister’s chief Brexit adviser, warned her that the backstop on customs would be a ‘bad outcome’ for the UK, and that an extended transition period would provide a ‘cast iron escape route’ instead. The letter was given to the paper by ‘a concerned minister’.

DUP threatens to withdraw support in confidence vote
The Times says that the DUP has threatened not to support Theresa May in a confidence vote, should the Brexit deal fail to get through the Commons. A source said that the party felt that the Conservatives were not keeping to the terms of the confidence-and-supply deal, by risking creating a sea border between Northern Ireland and the rest of the UK.

Former attorney general rejects Government’s legal advice position
According to The Daily Telegraph, Lord Goldsmith, who served as Attorney General under Tony Blair, has said that the Government’s use of the Iraq War as precedent for keeping its legal advice on Brexit secret is wrong as the Commons never formally requested it. The Government is to publish a legal position statement today, with Attorney General Geoffrey Cox taking question from MPs.

Labour would table vote of confidence if Commons rejects deal
The Guardian says that Labour’s Shadow Brexit Secretary Sir Keir Starmer has indicated that his party would almost certainly try to hold a vote of no confidence in the Government if its Brexit deal is rejected by the Commons. He said that if it couldn’t obtain a general election, it would then ‘press on to other options such as a public vote’, which should not include a no-deal Brexit as this would be too damaging.

Gove warns there’s a ‘real risk’ of another referendum
The Times reports that Environment, Food and Rural Affairs Secretary Michael Gove has warned rebel Conservative MPs that there was a ‘real risk’ of a second referendum if they failed to back Theresa May’s Brexit deal, but did not rule out backing a Norway-style deal is the Commons rejected May’s. The Sun suggests that the Government has considered scrapping the vote on the deal so that May can reopen negotiations, either to extract concessions or to demonstrate that there is no better deal on offer.

Brexit TV debate dispute continues
The Guardian reports on the dispute over the proposed Brexit television debate. Several Conservative Brexiteers have written to the BBC complaining about their exclusion, while Sir Vince Cable, the Lib Dem leader, has made a similar complaint to the BBC, ITV and Sky. Theresa May and Jeremy Corbyn still haven’t agreed on a format or a broadcaster.

Questions raised about Osamor following resignation
The Times reports that Sir Alistair Graham, former head of the Committee on Standards in Public Life, has claimed there are ‘questions about’ Kate Osamor’s ‘suitability to be an MP’. She stepped down as Shadow International Development Secretary at the weekend after the paper reported that she knew about her son’s conviction on drugs offences earlier than had been claimed, and she threatened one of the paper’s journalists, throwing water at him.

Javid and May in low-skilled migration disagreement
In an exclusiveThe Sun says that Home Secretary Sajid Javid and Theresa May are arguing about how quickly to restrict low-skilled immigration after Brexit. Javid wants to keep the system as it is for a period, while May favours more immediate restrictions to encourage firms to recruit British workers instead.

Want to know what’s happening with Brexit as it happens? Get Vuelio Political Services.

Vuelio blog Awards 2018 winners

Vuelio Blog Awards 2018: The Winners

The Winners have been revealed at the Vuelio Blog Awards 2018. The fourth annual event, the Vuelio Blog Awards are firmly established as the most respected accolades available to bloggers and annually recognise the best of the best.

Check the winners of our most recent awards, the Online Influence Awards 2019 here.

Tonight’s event brought together hundreds of bloggers, vloggers, Instagrammers and content creators where winners were chosen across 15 categories.

We are delighted to reveal to full list of winners, which for 2018 is as follows:

Beauty – Caroline Hirons

Daddy – The DADventurer

Food & Drink – Elizabeth’s Kitchen Diary

Health & Fitness – Carly Rowena

Interior Design – Mad About The House

London Lifestyle – Poppy Loves

Men’s Fashion – Ape to Gentleman

Mummy – Slummy Single Mummy

Pet – Steph and the Spaniels

Political – Guido Fawkes

PR & Comms – PR Examples

Travel & Leisure – Hand Luggage Only

Wedding – Love My Dress

Women’s Fashion – Inthefrow

We are also delighted to announced that this year’s winner of the Best UK Blog is Inthefrow.

Victoria Magrath was chosen by judges not only for her outstanding blog, incredible visuals and recent redesign, but also due to her ability to set trends, publish industry tomes and embody everything an inspiration is and should be – not just in the fashion, but in the whole blogosphere.

Looking to work with bloggers, vloggers, instagrammers, podcasters and influencers? You need the Vuelio Influencer Database

Tory party

Political Headlines – 100 Tories oppose May, no debate, more time and doctors

Today’s political headlines include 100 Tory MPs opposing May’s Brexit agreement, May rules out debating Brexit campaigners, EU prepared to give UK more time and Government relaxes doctor rules. 

100 Tory MPs now oppose Brexit agreement

The Daily Telegraph reports that a hundred Conservative MPs have now declared that they will vote against the Government’s Brexit agreement. The hundredth to declare his position was Matthew Offord, who warned that it would leave the UK ‘bound’ to the EU. The paper adds that Theresa May’s de-facto deputy David Lidington has promised the UK would follow the same single market rules as Northern Ireland if the backstop came into force, providing ‘reassurance to people that the commitment to the Union is very, very deeply felt.’

May rules out debating with Brexit campaigners

The Guardian says that Theresa May has agreed to participate on a TV debate on the Brexit deal so long as it is only against Jeremy Corbyn. Campaigners for a People’s Vote and hard Brexiteers, such as Boris Johnson, have called for their inclusion in any debate, so that a wider spectrum of views are represented. May has agreed to debate plans put forward by the BBC, but Labour prefers a proposal put forward by ITV.

EU prepared to give the UK more time to agree softer Brexit

The Times suggests that European leaders would be prepared to extend Article 50 by three months, allowing a second referendum or Norway-style Brexit to be agreed. However, this would only be offered if Parliament was clear on the form of Brexit it wanted. Yesterday, May claimed that extending Article 50 would lead to negotiations reopening and a potentially worse deal emerging.

Government relaxes limit on non-EU doctors

In an exclusiveThe Guardian reports that the Government will relax rules on immigration in order to allow more non-EU medics to work in the UK under the medical training initiative, potentially increasing the cap from 1500 to 3000 and the amount of time spent in the UK as part of the scheme from two to three years.

Whips threaten to shorten Christmas break

The i claims that Conservative MPs have been warned by their whips that a defeat to the Government’s Brexit deal could lead to their Christmas break being curtailed and Parliament being recalled before the New Year. Rebels have apparently also accused whips of using ‘emotional blackmail’ and threatening that they risked Brexit not happening.

May to raise journalist’s death with Saudi crown prince

According to The Guardian, Theresa May has said that she intends to speak about the killing of Jamal Khashoggi and the conflict in Yemen when she meets the Crown Prince of Saudi Arabia, Mohammed bin Salman at this weekend’s G20 summit, calling for a ‘full and transparent investigation’ into the journalist’s death, and a ‘political solution’ for Yemen.

Labour MP uses debate to reveal he’s HIV-positive

The BBC reports that Labour MP Lloyd Russell-Moyle used a House of Commons debate to reveal that he is HIV-positive, making him the first to do so in the Commons and the second in total. He called on ministers to review cuts to sexual health budgets which were taking the country in the ‘wrong direction’, and talked about his ‘long journey’ to acceptance.

BBC defends itself against ‘fake pastor’ accusation

The Daily Mail claims that the BBC is ‘under fire’ after Lynne Hayter, an actress who claims to be a pastor but seems not to have an actual church, appeared on Newsnight to discuss Brexit, leading Lord Adonis to dub her a ‘fake pastor’. Presenter Emily Maitlis warned Adonis against becoming ‘a peddler of fake news’, while the show claimed that Hayter was a ‘genuine participant’.

Want to know what’s happening with Brexit as it happens? Get Vuelio Political Services.

Security

Political Headlines – Brexit security, Brexit finance, Brexit referendum and Brexit deal

Today’s political headlines include warnings over the UK’s security with a no-deal Brexit, no-deal Brexit to cause worst financial crisis since 1930s, McDonnell claims Labour would inevitably back a second referendum and Leadsom backing Theresa May’s deal. 

Minister warns of no-deal Brexit’s impact on the UK’s security
The BBC reports that Security Minister Ben Wallace is to warn that a no-deal Brexit ‘would have a real impact on our ability to work with our European partners to protect the public’, adding that the Government’s agreement laid the foundations for the broadest security relationship between the EU and another country. However, Diane Abbott, the Shadow Home Secretary, has described the proposed agreement as ‘dangerously flimsy’ and ‘simply unacceptable’.

No-deal Brexit to cause worst financial crisis since 1930s
The Times says that analysis by the Bank of England shows that the UK ‘would be plunged into its deepest recession since the 1930s’ in a no-deal Brexit scenario. In the worst case, house prices would plummet by 30%, interest rates grow to 5.5%, and the economy reduce by 8%. This followed the release of Government analysis which showed that the UK would become worse off under all versions of Brexit.

McDonnell claims that Labour would ‘inevitably’ back a second referendum
The Guardian reports that Shadow Chancellor John McDonnell has said that Labour will ‘inevitably’ back a second referendum if the Government loses a vote on the EU withdrawal agreement, admitting that while the party would prefer a general election, this would be ‘very difficult to do’. Theresa May has claimed that this shows that Labour wants ‘to overturn the will of the British people’.

Leadsom backs Brexit deal
The Daily Mail reveals that Andrea Leadsom, the leader of the House of Commons, has written to constituents to confirm that she is backing Theresa May’s Brexit deal, claiming that it ‘delivered’ on the referendum vote, though she admitted that she still had concerns about the Irish backstop.

NHS plan delayed by Brexit row
According to The Sun, the Government has delayed Monday’s planned release of the NHS’s 10-year plan after internal objections to the Prime Minister’s claim that extra funding could only be guaranteed by backing her Brexit deal. The plan will now be revealed after the vote on the deal, with Government sources claiming that this was because it is not yet complete.

Police defend knocking suspects off mopeds
The Times says that the Metropolitan Police is defending itself after Shadow Home Secretary Diane Abbot criticised its new ‘tactical contact’ technique of knocking suspected criminals off mopeds, claiming that it should ‘not be legal’. Inspector Richard Bern, of Camden police, said that the technique had helped deliver a 90% reduction in moped-enabled theft.

Social media risks creating loneliness, minister warns
The Daily Telegraph reports that Digital Minister Margot James will today tell social media companies that their networks risk making people lonely, by acting as a substitute for meeting face to face, and that they should do more to bring people together in person. She said that the Government’s Online Harms White Paper would ‘ask searching questions about the effect new technology has on mental health and wellbeing’.

MPs want law on rapist fathers changed
The Guardian says that MPs and campaigners are calling for changes to a law which allows rapists to apply for a role in the life of children born as a result of the rape they committed. The campaign, inspired by a case in Rotherham, has been backed by the victims’ commissioner, Lady Newlove, and MPs Louise Haigh and Sarah Champion.

Want to know what’s happening with Brexit as it happens? Get Vuelio Political Services.

Local News journalism

Local news for local people

There are more than 1,000 local media titles in the UK read by 42 million adults. Trust in these publications is high – according to a YouGov study, they’re the most trusted source for local news and information, making them a vital part of the UK’s media landscape.

But stories of local newspapers closing down are all too common – at least 228 since 2005 – and industry cuts continue to create a challenging environment for local journalists.

With less time and money but more people and stories to cover – how can these local journalists continue to create quality, trusted content?

Luckily, there are some tools to help:

The Bureau Local
A collaborative investigative network connecting the dots at both local and national level. Allows local newsrooms to access broader and deeper levels of information. The network works across roles – from reporters to designers – and industry lines. While outlets may usually be competitors, The Bureau Local is all about collaboration to unveil the truth.

Find out more.

RADAR from the Press Association
Standing for ‘Reporters And DAta Robots’, the RADAR news service uses – you guessed it – both reporters and robots to produce stories tailored for individual areas. The stories are eight or nine paragraphs long and cover every local area included in specific data sets. The service produces 300-400 versions of each story that can be used by journalists either as is, or as a base for their own content.

Find out more.

Journalist Enquiry Service
The ResponseSource Journalist Enquiry Service allows journalists to send free enquiries to PR professionals and businesses asking for expert comment, interviews, case studies and materials. Local journalists can save hours of research and sourcing quotes by sending one enquiry asking for assistance. The PRs and organisations benefit from coverage in their targeted location, and journalists get the material they need to complete their stories.

Find out more here.

Work in PR? Thanks to our recent acquisition of ResponseSource, we can now offer you the chance to receive requests from the Journalist Enquiry Service.

Treasury forecast

Political Headlines – Treasury forecasts, May’s deal, immigration plans and Government to defy Parliament

Today’s political headlines include bleak Treasury forecasts, May’s deal considered the best deal, immigration plans delayed by Cabinet split and the Government to defy Parliament by not publishing Brexit legal advice. 

Treasury forecasts to show economic impact of Brexit scenarios
The Daily Telegraph reports that Treasury forecasts will show that the UK’s GDP would be 7.6% lower in a no-deal Brexit compared to staying in the EU (the equivalent of £150bn), and that under May’s deal it will be 1-2% lower. According to the paper, the analysis has ‘provoked fury in the Cabinet’, with both Andrea Leadsom and Chris Grayling criticising it.

Poll finds voters think May’s deal is best on offer
A poll conducted by Survation for the Daily Mail reveals that 52% of voters agree that Theresa May’s Brexit deal is the best on offer, compared to just 19% who disagree. The poll also found that voters favoured the plan to a Labour government by 46% to 31%, and that 41% of voters thought that MPs should vote for the agreement, while 38% believed they should vote it down.

Immigration plans delayed by Cabinet split
In an exclusive, The Sun suggests that the Government’s post-Brexit immigration policy may be delayed because Cabinet members do not agree with Theresa May’s desire to reduce low-skilled immigration. Ministers including Philip Hammond and Greg Clark are reportedly concerned about the impact this would have on the economy.

Government to ‘defy Parliament’ by not publishing Brexit legal advice
The Daily Telegraph says the Government is to ‘defy Parliament’ by refusing to publish its full legal advice on Brexit, instead providing a ‘position statement’, despite a vote by MPs. The decision drew criticism from Brexiteers, with Peter Bone claiming that the Government had something to hide, and from Labour, whose Shadow Brexit Secretary Sir Keir Starmer vowed to ‘use all the mechanisms available to force this information to be published’.

Ambassador claims UK and US are ‘perfect partners’
Writing in The Times, Woody Johnson (US Ambassador to the UK) offers a conciliatory message after President Trump criticised May’s deal. Johnson claims Trump ‘hopes there will be room for an ambitious trade deal with the United States’, describing the two countries as ‘perfect partners’. In what the paper calls a ‘highly unusual’ move, Number 10 has briefed that Theresa May will not seek to meet Trump at the weekend’s G20 summit.

May visits Scotland to sell her deal
The BBC says that Theresa May is visiting Scotland today as part of her efforts to gain support for her Brexit deal. She will meet factory workers in Glasgow, and claim that the plan would ‘protect jobs’, provide ‘even greater opportunity to Scottish exporters’ and pledge to continue to be ‘robust in defending the interests of Scottish fisherman’.

Labour considers giving customers a vote on executive pay
The Guardian reveals that a report commissioned by the Labour Party suggests that the pay packages of executives at the country’s top 7,000 companies should be voted on by all of their stakeholders, including employees and consumers. The report also makes a number of other recommendations, including banning share options and golden handshakes.

Zuckerberg criticised for not attending evidence session
The Sun reports that Mark Zuckerberg has been criticised for not attending an evidence session on fake news run by politicians from nine countries yesterday. Lord Allan, who represented Facebook, admitted the firm had ‘damaged public trust’, while Damian Collins, who chairs the Commons Digital, Culture, Media and Sport Committee, revealed that internal emails showed Facebook was warned about Russian interference four years ago.

Struggling to forecast the future of politics? You need Vuelio Political Services.

PRCA

71 elected to the 2019 PR and Communications Council

The PRCA has announced the results of the election for the 2019 PR and Communications Council. Considered the think-tank of the industry, the Council provides a formal mechanism to consult with the industry’s senior practitioners on the issues PR and communications faces, and it informs the PRCA’s strategic priorities.

Over 2,800 votes were cast by PRCA members, leading to 71 elected appointments to the Council. The new Chairman of the Council is former Vuelio webinar guest, Amanda Coleman, head of corporate communications at Greater Manchester Police.

The full list of those elected is as follows:

Small Agency (up to £1.5m)
Daria Chernyshenko, The Agency Partnership
Marcus Chrysostomou, Westco Trading
Paul Cockerton, Dynamo PR
Will Cookson, Pangolin PR
Jo Cresswell, Milk & Honey PR
Jules Herd, Five in a Boat
Liam Keogh, Palm PR
Nicola Koronka, Missive
Mark Pinsent, The Hoffman Agency
Nigel Sarbutts, The PR Cavalry
Sarah Street, Street and Co
Harriet Vocking, Eco-Age

Medium Agency (£1.51m-£2.5m)
Phil Caplin, Good Broadcast
Caroline Coskry, Oracle PR
Martha Dalton, Lodestone
Gay Flashman, Formative Content
James Hickman, Hatch PR
Stephanie Libous, Allison + Partners
Joe Mackay-Sinclair, The Romans
Sasha Marks, Brazen
Kate Stevens, AxiCom
Nina Webb, Brazen

Large Agency (£2.51m upwards)
Molly Aldridge, M&C Saatchi PR
Alex Davies, Hanover Communications
Anna Geffert, Newgate Communications
Dan Glover, The Academy
Ralph Jackson, Lansons
Andrew Laxton, Racepoint Global
Emily Luscombe, Golin
Jess Ozdemir, WE Communications
Annemarie Penderis, Cirkle
Anokhi Popat, PLMR
Ishtar Schneider, Edelman
Lee Southen, Grayling
Anna Terrell, Hope & Glory

Private In-House Organisation
Penny Anderson, Kantar Media
Fergus Campbell, Gumtree
Rob Colmer, Shell
Abigail Daniels, Transferwise
Tomos Edwards, Bank of America Merrill Lynch
Sam Fay, Guinness World Records
Ryan Gawn, LEGO Foundation
Shraddha Kaul, The British Poultry Council
Jason Knights, Lloyd’s Register
Dan Large, CBI
Laura Osborne, CityFibre
James Rowlands, Nationwide

Public Sector In-House Organisation
David Blackadder-Weinstein, Midlands Connect
Matt Brown, Transport for London
Helen Crumley, NHS
Amanda Lynn, Barnet Council
Sarah Mellodew, Department for Environment, Food, and Rural Affairs
Noita Sadler, Department of Health
Andra Stan, Department for Environment, Food, and Rural Affairs
Lisa Wood, Now Healthcare

Universities
Lee Edwards, London School of Economics
Jessica Gow, Solent University
Robert Minton-Taylor, Leeds Beckett
Carmel O’Toole , Sheffield Hallam
Gloria Walker, London College of Communications
Stephen Welch, London College of Communications

Freelancer
Ezri Carlebach
Maurice Flynn
Selina Gerard-Sharp
Andy Green
Scott Guthrie
Edmund Macmahon-Turner
Stuart McBride
Sue Montgomery

International
Yasser Mohamed, Sadara
Scott Troehler, Monticello Media

And the following will be given automatic places:
Former Chairman
Jonathan Chandler, Quiller Consultants

Chairman
Amanda Coleman, Head of Corporate Communications Greater Manchester Police

The Chairmen of the PRCA’s National, Regional, and Sectoral Groups also each get a place at the PR and Communications Council.

Francis Ingham, director general of the PRCA, said: ‘The PR and Communications Council continues to tackle the core issues facing our industry, and its role in helping address and bring these issues to light has never been more vital.

‘I’m proud to say we received a record-number of votes this year, with the calibre of nominations being exceptionally high. Having looked into topics such as diversity, ethical professionalism, and measurement of PR and communications in 2018, I’m excited to see what the year ahead holds for the Council.’

Congratulations to everyone elected onto the Council.

The PRCA will now open the PR and Communications Council’s Vice Chairman role for nominations.

Eva and Amelia

Pet blog spotlight: Eva and Amelia’s World

Eva Thompson created Eva and Amelia’s World to showcase the dog-friendly side of London. Joined by her Cavalier King Charles Spaniel Amelia, the pair visit parks, cafes and cupcake shops, as well as featuring the latest in dog products and accessories. We spoke to Eva about Amelia’s personality, why dogs are better than cats and how she works with PRs.

Has your blog changed from when you first started?
Unfortunately yes – I long to visit dog friendly cafes and restaurants just for fun again! Life has gotten so busy I really feel I need to refocus!

What’s the best thing about being a pet blogger?
It’s wonderful that people know your dog! It puts such a smile on my face.

How conscious are you of the animal’s personality as opposed to your own when writing?
Oh I very much consider Amelia and myself one and the same! Our personalities bounce off each other.

What’s better (and WHY) cats or dogs?
Oh… dogs!! Dogs will partake in all activities with you throughout the day. However, I must say, some cats are like that too – ragdolls in particular.

Did you have a pet growing up?
I’ve always had various dogs and horses.

What’s the best top tip you have for pet owners?
Spend as much time as you can with your pets – you’ll see the bad behaviours go away and how they adapt to whatever it is you want to do in the day.

How do you work with PRs and brands?
I love working with PRs! The best feeling is getting the same representative come back to you again and again for more work. It’s a great way to make friends in the industry.

What are the best collaborations you’ve worked on?
For me, the best collaborations aren’t the big pay check campaigns but the moderate ones that continue organically for months and months.

What other blogs do you read?
I must admit I tend to keep up with Instagram a lot more nowadays than I do websites. In general my interests are with human lifestyle blogs.

Reach-the-right-influencers-with-the-Vuelio-media-database

Trump May

Political Headlines – Trump’s criticisms of May’s deal and MPs want May to set resignation date

Today’s political headlines include Trump’s criticism of May’s Brexit deal, MPs want May to set a resignation date and judges to consider if UK can withdraw the Brexit notification. 

Trump criticises May’s Brexit deal
The Daily Telegraph reports that US President Donald Trump has claimed that Theresa May’s Brexit deal means that the UK ‘may not be able to trade with the US’, and that it ‘sounds like a good deal for the EU’. The paper claims that his comments ‘will spark panic in Downing Street’, with Theresa May having hoped that she could promote her deal to world leaders, including Trump, at this weekend’s G20 summit.

MPs want May to set resignation date to secure their support for bill
The Times suggests that some Tory MPs are calling on Theresa May to set a date for her departure if she wants to secure their support for her Brexit deal, allowing them to push for a Canada-style agreement after Brexit. The paper adds that May has established a Whitehall unit, made up of Downing Street advisers, Brexit negotiators and Brexit department civil servants, to work with the chief whip to co-ordinate efforts to sell her deal to MPs.

Judges to consider if UK can withdraw Brexit notification
The BBC reports that the European Court of Justice is to start examining whether the UK can revoke its Article 50 notification that it is leaving the EU, in a challenge brought by a group of Scottish politicians. A ruling is not expected immediately, but those supporting the case believe that if they are successful, it would give MPs an extra option.

Hunt suggests that May should debate Blair
The Daily Telegraph says that Jeremy Hunt, the Foreign Secretary, used yesterday’s Cabinet meeting to suggest that Theresa May should debate senior remainers, such as Tony Blair, rather than Jeremy Corbyn if she wanted to win MPs over to her deal, while Eurosceptic Tory MPs have called for a Leave campaigner, such as Boris Johnson, to take part.

Labour would block People’s Vote from appearing in TV debate
The Guardian claims that the Labour Party would block a representative of the People’s Vote campaign from taking part in the television debate between Theresa May and Jeremy Corbyn, believing that this format would allow the Labour leader to broaden the debate to include issues such as austerity. Formal talks with broadcasters have yet to start.

Research warns May’s deal would hit living standards
The Financial Times carries details of new research by a consortium of academics and thinktanks, which warns that the Prime Minister’s Brexit agreement would hit living standards by up to £2,000 per person a year, with GDP between 1.9% and 5.5% lower by 2030.

Gauke blocks Javid’s knife crime plans
According to the Daily Mail, Justice Secretary David Gauke has blocked Home Secretary Sajid Javid’s plans to introduce ASBO-style ‘knife crime prevention orders’, whose breach could be punishable by imprisonment. Gauke warned they would ‘accelerate the criminalisation’ of young people and questioned their affordability, given the pressures faced by the prison service.

Foodbanks face record demand this Christmas
The Mirror reports that foodbanks will be facing record demand this Christmas due to the five-week delay to the first payment of Universal Credit, with volunteers expecting to serve 1.5m meals. Labour leader Jeremy Corbyn has called on the Government to open ‘its eyes to the misery its causing’.

Can May sell her deal? Find out with Vuelio Political Services.

Marcel Le Corgi 2018

Interview with THE Marcel Le Corgi

Marcel Le Corgi is the adorable Pembroke Welsh Corgi living his best life in London. A leading pet blog, Marcel Le Corgi is a social media star, therapy dog and the co-founder of the UK Corgi Club. A travel, food and fashion addict, Marcel has worked with leading brands and is often the go-to authority on all things Corgi in the UK.

We caught up with Marcel’s maman, Aurélie Four (who helps with the typing!), and she told us about the joys of being a pet blogger, working with Marcel and his needs, and the amazing campaigns they’ve worked on (and the types they want to work on in future!).

How has your blog changed from when you first started?
‘Le blog’ has not changed so much since I started it last year… I am focusing more on travel and lifestyle now because these are close to our heart and what we’re best known for. I am planning on relaunching it with a new design in the next few weeks, and focus more on my photography (of Marcel, I have my own website www.photobya4.com for the rest). With 2018 having been such a busy year, I’ve focused on social media and my own business more, but being once again named in the Top 10 UK Pet Blogs and being named a finalist at the Vuelio Blog Awards has motivated me to go back to writing and posting more.

Marcel Le Corgi

What’s the best thing about being a pet blogger?
Getting to do the things we love the most! Spending time with Marcel, travelling and eating good food. I love how it’s improved my photography and writing. We get to connect with some very inspiring people (and pups) too, some have become very good friends and we support each other in our blogging and social media journey. I also love to be able to share and return that love – by using our ‘voice’ to promote causes that are dear to us (and help charities, pet charities especially) but also, and most importantly, making others smile and happy. Two of our personal highs this year were helping a fan propose in July and Marcel being invited as the ring bearer and fluffy guest of honour at the wedding of two fans (we’d helped them propose too) in Tuscany this September.

How conscious are you of Marcel’s personality as opposed to your own when writing?
I write ‘le blog’ as Marcel, so showing his bubbly personality when writing is my main focus, the same as for his social media. He is fun, extremely clever, charming, liked by everyone (and loving everyone back!), enjoys his food very much and to be with us, so becoming a ‘food and travel critic’ was an obvious progression! Our adventure on @lecorgi has always been about him and focused around him and I intend for this to continue.

Marcel Le Corgi

What’s better (and WHY) cats or dogs?
Do you mean ‘who’ is better? ;) They all are the best! I have a preference for dogs, obviously, but Marcel loves all living beings equally, including cats (they just rarely return the favour).

Do you dress up your pets for Halloween?
Halloween and other occasions, but it’s rarely for more than a few minutes/a few photos and only because he does not mind. We knew that our first few weeks with him were primordial to making sure he had as many experiences as possible and always make sure everything we do with him is a positive experience – from travelling and dressing up to going to the vets or photoshoots. I avoid getting him into situations where he will be uncomfortable and if he shows signs of not being happy, even in the middle of filming, then we adapt, take a break or stop if needed. He is and always will be going first and while everything we’ve been doing during this adventure has been amazing, I insist on him being what we decided to take him for – a dog, a family member and a companion.

Marcel le corgi

Did you have a pet growing up?
Absolutely! I grew up with dogs – a spaniel and then a poodle cross. I also had a fish at Uni. I always knew I wanted a dog of my own but waited until it was the right time and I knew I would be able to give them the care they deserve.

What’s the best top tip you have for pet owners?
Keep every experience as pawsitive as you can and do not force your pets to do anything they don’t want to – this will only damage your bond. Staying positive for Marcel helped me in my own life too! You know your companion more than anyone else and they count on you to be their voice when needed, remember that you chose to have them not the other way around, and you have a duty to make sure they are well cared for and trained (training also helps with the human-animal bound).

One thing that I see a lot with corgis is people thinking them being overweight is cute but it is not. Overfeeding an animal is not loving them, it is reducing their life expectancy. Ah, last one… no amount of ‘likes’ or ‘shares’ is worth endangering your companion’s safety or wellbeing!

Marcel Le Corgi 2018

How do you work with PRs and brands?
I only work with brands and PRs that have ethos similar to ours. Paid or not, I would not accept to recommend or feature a product or experience that we did not enjoy or that I would not be comfortable using for Marcel and/or myself. I love to communicate, discuss ideas, being allowed to be creative and for my work to be respected and valued. I also love to think and go outside the box and get to work with ‘human’ and lifestyle brands. No one knows our audience better than me and I like to work with PRs and brands that take this into account.

What are the best collaborations you’ve worked on?
They’ve all been amazing, so I’ll only select a few that I know we’ll all enjoy. I have wanted to visit the Isles of Scilly for years, and to get Marcel to fly (but not in the haul) so when we got to do both for our wedding anniversary this summer (we had to postpone plans for a big tropical trip after both our car and boiler had to be replaced within weeks) in collaboration with the local tourism board, this was extra EXTRA special! And it turns out there is no need to leave the UK to get that tropical feel!

2018 has been quite the year with many travel opportunities (including to our beloved Scotland, twice, to shoot a festive campaign on board the Royal Britannia Yacht and on a ski press trip – and also filming in France with Eurotunnel Le Shuttle); our first lifestyle collaborations (the latest one being with MADE.com); a campaign to encourage and promote dog-friendly restaurants (with Compare the Market); and going ‘mainstream’ when we started reviewing dog-friendly eateries and activities for the Evening Standard’s GoLondon digital platform (Marcel is one of their first rePAWters, but really I write and take the pictures).

Marcel Le Corgi

Do bloggers need their own industry association?
Absolutely! So, they can get support and information, exchange more, collaborate, grow and know what’s ok or not, what the rules and regulations are. Right now, the rules are very confusing and I feel like the fraudulent actions of a few throw shade on all of us. It’s an industry that is often more used (and trusted and has more impact) than traditional media. I feel like we need to talk more between us and that will benefit everyone – so there is less abuse too (both from bloggers and the brands that work with them).

What other blogs do you read?
After meeting them at last year’s Vuelio Blog Awards, I started reading Katzenworld and love their work! City Dog Expert and Miss Darcy’s Adventures have been an inspiration too and I’m glad to have connected with them all! I also read quite a few travel, food, lifestyle and beauty blogs – monitoring trends on social media and blogs used to be my job until I made the switch to freelance last year.

Reach-the-right-influencers-with-the-Vuelio-media-database

Dogs and the City

KPPR Appointed as Publicists for ‘Dogs And The City’

Entertainment and Lifestyle PR agency KPPR has been appointed as the publicist for the new BBC-produced podcast Dogs and the City, hosted by BBC Radio London’s Jo Good.

Jo will take her celebrity guests on a 30-minute dog walk across London, accompanied by her own bulldog Matilda, and discuss a huge range of subjects, from pet-owning to recent projects. The first guests have been announced as singer Katrina Leskanich – best known for being the lead singer in Katrina and the Waves, the last UK entry to win the Eurovision Song Contest – and comedian and close friend Julian Clary.

Jo has had an 18-year career with the BBC and a lifetime of dog-loving. She has worked as a journalist and broadcaster for award-winning radio shows, including BBC Radio London’s breakfast show and, more recently, the afternoon slot.

Jo’s current work at BBC Radio London features a one-hour long segment every Thursday, called Barking Hour, which claims to be the only radio-based dog show in the world.

Jo has also appeared on This Morning and The Alan Titchmarsh Show as a resident dog-expert, featuring in recurring pet segments, as well as taking part in Sky1 documentary series A Different Breed.

Dogs and the City is available to download via BBC Sounds and on other podcasting platforms, with new episodes every Thursday.

FuturePRoof fairytales

Once upon a time in PR: 21 characters from the PR industry

Sarah Hall has released the latest book in the #FuturePRoof series. Once upon a time in PR features 21 larger than life characters who are doing things differently to help the PR industry grow and thrive.

Each of the profiles is represented by an ink portrait and short story.

The book includes the industry’s ‘Severus Snape’, PRCA chief Francis Ingham, ‘agency alchemist’ Stephen Waddington, ‘Rebel Girl’ Liz Bridgen, ‘juggernaut’ Sir Martin Sorrell, and Nicky Regazzoni and George Blizzard who are likened to the royal siblings in Frozen as sisters doing it for themselves.

FuturePRoof fairytale

Sarah said: ‘I wanted to celebrate some key players within our industry and have a bit of fun. It was a very easy list to come up with. Everyone had to have some differentiating factor and something to teach others. The core purpose is the same as ever, to showcase best practice and the talent in public relations today.’

The full list of the book’s ‘characters’:

  1. Alex Aiken
  2. Richard Bagnall
  3. Elizabeth Bananuka
  4. Stella Bayles
  5. Liz Bridgen
  6. Professor Anne Gregory
  7. Jim Hawker
  8. Dr Roger Hayes
  9. Francis Ingham
  10. Tony Langham
  11. Rich Leigh
  12. Dr Jacquie L’Etang
  13. Sandra Macleod
  14. Alex Myers
  15. Nicola Regazzoni and George Blizzard
  16. Peter Smith
  17. Sir Martin Sorrell
  18. Ethan Spibey
  19. Laura Sutherland
  20. Stephen Waddington
  21. Dr Jon White

#FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah as part of her industry give back.

Illustrations from the book will be displayed at the PRCA’s new member workspace on Bankside, London. The gallery will be launched at a breakfast reception at 8.30am on Friday 30 November. Register your attendance by signing up here.

The specially illustrated edition is a coffee table book and is now available to purchase.

May Juncker

Political Headlines – May and Juncker’s warnings, TV debate and the Norway option

Today’s political headlines include May’s warning to MPs about voting down her deal, May’s challenge to Corbyn to a TV debate, Juncker’s warning is the only deal possible and Cabinet ministers pushing for a Norway option. 

May warns MPs against voting down her deal
The Times claims that Theresa May will use a statement in the Commons today to warn MPs that if they vote down her Brexit deal, they risk going ‘back to square one’ and that they should listen to constituents who want to ‘move on’ from Brexit. The paper adds that up to 90 Conservative MPs are currently threatening to vote against the agreement with the EU.

May to challenge Corbyn to TV debate over deal
According to The Daily Telegraph, Theresa May is to challenge Jeremy Corbyn to a debate over her Brexit deal. The vote is expected to take place on December 12, and she will outline her plans for a fortnight’s ‘media blitz’ at a meeting of the Cabinet today. Her plans also include visiting ‘every part of the UK’ and a major speech the day before the vote. A Labour spokesperson welcomed the proposed debate.

Juncker warns agreement ‘is the only deal possible’
The Financial Times reports that European leaders approved the Brexit deal at a summit yesterday which ‘felt more like a wake than a breakthrough’, with European Council President Donald Tusk saying that EU leaders has achieved ‘one of the hardest tasks of our lives’ and European Commission President Jean-Claude Juncker adding that ‘this is the only deal possible’.

Cabinet ministers push for Norway option if May’s deal fails
The Sun claims that cabinet ministers Amber Rudd and Michael Gove have joined forces to push for the UK to join the European Free Trade Association, but will only push for this if the meaningful vote fails, followed by attempts to call for a general election and a people’s vote, in order to ensure maximum support from Labour MPs.

New analysis shows economic cost of May’s Brexit deal
The Times outlines new analysis by the National Institute of Economic and Social Research, commissioned by the People’s Vote campaign, which reveals that Theresa May’s Brexit deal would leave the country’s GDP around 3.9% lower than remaining in the EU. Remaining in the backstop, GDP would be 2.8% lower, while in a no-deal scenario it would be 5.5% lower.

Academic pardoned by UAE following lobbying by Hunt
The Guardian reports that the Durham University academic Matthew Hedges, jailed by the UAE on spying charges has been pardoned following lobbying efforts by the Foreign Secretary Jeremy Hunt. The country continues to claim that Hedges was an MI6 agent, and that clemency had been given in response to a letter from his family.

Jenrick to embrace ‘new methods of construction’
The Sun says that Treasury minister Robert Jenrick will today call for ‘new methods of construction’ to be ‘embraced’ as he announces £600bn of infrastructure spending, allowing building projects to be sped up by pre-building components in factories, cutting the construction time of a school from a year to four months and reducing waste by up to 90%.

Shortage of carers will increase costs for pensioners
The Daily Telegraph carries details of a new report by the thinktank IPPR, which warns that there will be a shortage of 350,000 social care workers by 2028, unless their pay increases. The problem will especially affect pensioners, who could face rising care costs as a result.

Deal or no deal? Keep up to date with the latest political announcements with Vuelio Political Services.