PRCA

Jessica Ozdemir elected vice chair of the PR and Communications Council 2019

Jessica Ozdemir, senior marketing manager, international at WE communications, has been elected as the vice-chairman of the PRCA’s PR and Communications Council 2019.

The PR and Communications Council provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications faces, it acts as a think-tank for the industry, informs the PRCA’s strategic priorities and produces helpful commentary, advice, and best-practice guidance for professionals.

Jessica was elected by the 2019 Council members, who were themselves elected in November. She will take on the role in January 2019, at the same time Amanda Coleman, head of corporate communication at Greater Manchester Police, becomes PR and Communications Council chairman. Jessica will then succeed Amanda as chairman of the Council in January 2020.

At WE communications, Jessica is responsible for leading a cross-functional team of marketing specialists across the entire marketing mix: increasing brand awareness, driving demand for WE services and converting demand into business opportunities.

Jessica said: ‘I am thrilled to be elected as vice-chairman at such a pivotal time for the PR industry. There is much to do to help solidify our industry’s stance, particularly around diversity and inclusion, and I’m really looking forward to working with Amanda and the terrific team at PRCA to help make a difference.’

Corbyn stupid woman

Political Headlines – Corbyn rejects ‘stupid woman’ claim and Brexit latest

Today’s political headlines include Corbyn rejecting the claim that he called May a ‘stupid woman’, ministers expecting May to back down over immigration income threshold, the Polish prime minister calling on EU leaders to support May and Rudd describing a second vote as plausible. 

Corbyn rejects claim he called May a ‘stupid woman’
The Times claims that Jeremy Corbyn’s credibility is ‘on the line’ after he had to deny that he called Theresa May a stupid woman at Prime Minister’s Questions. Several lip-reading experts believe that he did say the words in question, but Commons Speaker John Bercow has ruled that MPs should accept Corbyn’s assertion that he instead said ‘stupid people’. Andrea Leadsom, the Leader of the House of Commons, accused Bercow of calling her a ‘stupid woman’ and not apologising earlier this year.

Ministers expect May to back down over migrants’ income level
According to The Guardian, rebellious ministers believe that Theresa May will ultimately be forced to lower the minimum income threshold for workers wishing to migrate to the UK from £30,000 to £21,000, with intense lobbying from business groups expected. Home Secretary Sajid Javid admitted to the Commons that the proposed level was ‘not set in stone’, while the CBI said that the ‘proposals must change’.

Polish prime minister calls on EU leaders to support May
Interviewed by The Daily Telegraph, Mateusz Morawiecki, the Polish prime minister, has said that EU leaders need to be ‘unequivocally supportive’ of Theresa May, and that the ‘strong statements and harsh words of some politicians in Brussels do not help’. He added that he believed that May, who he visits today, ‘can navigate through the storm’.

Rudd describes second vote as ‘plausible’
Amber Rudd has told ITV’s Robert Peston that she could see a ‘plausible argument’ for a people’s vote on Brexit, ‘if Parliament absolutely fail to reach a consensus’, adding that it was ‘incumbent on MPs to find the centre ground’ as most people don’t want to be asked to vote again.

Gove unveils plans for new environmental watchdog
The Guardian reports that proposals for a new environmental watchdog after Brexit will see it empowered to sue the Government, although campaigners have raised concerns that the body will not be sufficiently independent because the Environment Secretary will decide on its chair and its budget. Greener UK warned that while the plans showed ‘ambition’, without ‘further work’, protection after Brexit would be ‘weaker’.

Javid describes research on adverts on child abuse websites as ‘horrifying’
The Sun says that Home Secretary Sajid Javid has described as ‘horrifying’ research by the Internet Watch Foundation showing that one in ten child abuse websites host adverts for legitimate companies. He called on advertisers to ‘do everything in their power to prevent unscrupulous websites from making money from this horrendous crime’.

MP convicted of perverting the course of justice
The BBC reports that the MP for Peterborough, Fiona Onasanya, has been found guilty of perverting the course of justice after she lied to police about who had been driving a speeding car. The Labour Party has ‘administratively suspended’ her, and said that ‘she should now resign’. She, and her brother, will be sentenced on a future date.

Homeless man found dying outside Parliament
The Mirror reports that a homeless man, Gyula Remes, who had been sleeping rough outside the entrance to Parliament has died after being taken to hospital. MPs were told about the death by Sir Keir Starmer. A friend of the man believed that Remes’ death came after he smoked a cigarette allegedly laced with the drug spice.

Want to know who’s saying what? Get Vuelio Political Services.

Sajid Javid 4

Political Headlines – immigration, manifesto promises and the no-deal unicorn

Today’s political headlines include the publication of the Immigration White Paper, dropping manifesto promises to free up resources for no-deal Brexit and Gauke comparing a managed no-deal Brexit to a unicorn that needs to be slaughtered. 

Immigration White Paper to be published
As the BBC reports, the Government is today publishing its Immigration White Paper, setting out a skills-based immigration system to be phased in from 2021. Sajid Javid, the Home Secretary, says that the policy will deliver ‘control over our borders’ but, following concern from cabinet members over its impact, there will be further consultation on plans to extend the £30,000 minimum salary threshold to all skilled migrants.

Manifesto pledges dropped to free up resources for no-deal Brexit
The Times says that Cabinet Office Minister David Lidington is identifying manifesto promises that can be dropped in order to free up resources for a no-deal Brexit, with social care reforms likely to be targeted. Businesses are being instructed to begin their own contingency plans, with households to be given their own instructions in the weeks to come. A further £2bn for no-deal preparations has been awarded by the Chancellor Philip Hammond.

Gauke compares ‘managed’ no-deal Brexit to a unicorn
The Daily Telegraph has details of yesterday’s Cabinet meeting, at which Justice Secretary David Gauke told his fellow ministers that the idea of a ‘managed’ no-deal Brexit was a ‘unicorn that needs to be slaughtered’ and was ‘not a viable option’. However, the paper claims that Gauke was in a minority of Cabinet members, and a consensus was reached that no-deal Brexit plans will now be implemented ‘in full’.

Business groups warn of no-deal impact
The Guardian reports that five leading business organisations have joined forces to warn of the dangers of a no-deal Brexit. They warned that ‘the responsibility to find a way forward now rests directly with 650 MPs and that ‘everyone must remember that businesses and communities need time to adapt to future changes’.

3,500 troops put on standby for no-deal Brexit
The Financial Times reports that the Defence Secretary Gavin Williamson is putting 3,500 military personnel on standby in case of a no-deal Brexit. They will include engineers, mechanics and drivers, and will be available ‘to support any government department on any contingencies they need’.

Labour MPs call for special party conference on Brexit
The Guardian says that anti-Brexit Labour MPs and campaigners are calling on Jeremy Corbyn to call a special party conference on Brexit, which would consult members on the party’s strategy and adopt a policy supporting a second referendum. Labour MP Dr Paul Williams warned that ‘time is running out’.

Brexiteers to give May a ‘period of tranquillity’
In an exclusiveThe Sun claims that Brexiteer Conservative MPs are to give Theresa May a ‘period of tranquility’ and offer her public support because they believe that the UK is now bound for what they call a ‘clean Brexit’. Iain Duncan Smith told the paper that he believed that the Prime Minister was ‘moving in the right direction’.

UK to become seventh biggest economy after Brexit
The Daily Mail carries details of new analysis by PwC which warns that the UK may go from being the world’s fifth-largest economy to the world’s seventh-largest next year after Brexit, even assuming that a no-deal scenario is avoided. The change will be driven by slower growth in the UK than in France and India.

Need to know when the Immigration White Paper is published? Clients of Vuelio Political Services will be briefed, don’t miss out.

No deal brexit

Political Headlines – no deal, no confidence and a second referendum

Today’s political headlines include the Government’s no-deal preparations, Leave figures confident of winning a second referendum, business leaders in call for second referendum and Corbyn’s motion of no-confidence in PM. 

Government ramps up no-deal preparations
In an exclusive, The Sun is reporting that the Cabinet will today sign off plans to order businesses to immediately begin preparations for a no-deal Brexit. Businesses exporting to the EU will receive correspondence from the Government outlining what steps to take, in a clear shift towards increasing preparations for no-deal. The measures are part of an emergency package that Brexit Secretary Stephen Barclay will present to Cabinet.

Leading Leave figures confident of winning again
The Times is reporting that key members of the Vote Leave campaign are confident of winning a possible second Brexit referendum. While several pro-Brexit Conservative MPs are against holding another vote, it is claimed that Leave figures are more sympathetic to the idea, lining up a potential campaign slogan of ‘tell them again’ and framing the vote as a ‘Remoaner’ referendum pushed by ‘sore losers’.

Business leaders in call for second referendum
In The Telegraph, over 50 business leaders have signed a letter to the Prime Minister, calling on her to abandon the current deal and pursue a second Brexit referendum. Among the group are several former FTSE chairmen, chief executives and entrepreneurs, including Richard Sykes, chairman of Imperial College NHS Trust, and Sir Mike Rake, former chairman of BT. The letter describes May’s deal as ‘impossible to resuscitate’.

Corbyn tables motion of no-confidence in PM
The BBC is reporting on Labour leader Jeremy Corbyn’s decision to table a motion of no-confidence in Theresa May, describing the delay to the Brexit vote as leading the UK into a ‘national crisis’. The motion is targeted at May herself rather than the whole Government, despite the other opposition parties favouring a full no-confidence vote in the Government. According to BBC political editor Laura Kuenssberg, the motion is not expected to be allocated time to be debated.

Labour commits an extra £100m to help rough sleepers
The Guardian reports that Labour have committed an additional £100m of funding to help get rough sleepers off the streets in freezing weather. The rough sleepers cold weather fund would require local councils to work with charities to provide enough accommodation for those in need, with Labour saying nearly 500 homeless people died last year.

Government launches bottle deposit scheme
The BBC reports that consumers will have to pay a returnable deposit on bottles, cans and disposable cups under a new government strategy. The strategy is designed to help combat climate change, safeguard resources and reduce the flow of plastic to the ocean. The Green Alliance have welcomed this policy, whist the British Retail Consortium remain sceptical.

Worried about no deal? Find out what it means with Vuelio Political Services.

Easy Cheesy vegetarian

Foodie blog spotlight: Amuse Your Bouche

Amuse Your Bouche began as a hobby but Becca Heyes quickly found success with her food content and recipes and has turned the blog into a huge success. Aside from Becca’s love of cheesy pasta bakes, she shares a great range of useful and tasty vegetarian food content that her readers love. By creating multiple recipes using single products, Becca enjoys showing the versatility of the brands she works with.

How has your blog changed over time?
I started my blog in 2011 after I graduated from uni, to give me something to do while I was searching for a job. It was originally only intended to be a hobby – I never even considered that it could turn into what it has (my full-time job!). At first, I talked about my daily life, and posted whatever I felt like, with no real thought for what my readers would actually find useful. As the blog has evolved, I’ve tried to think a lot more about what my readers will actually want to see, and now I try to make my blog posts as valuable as I can. It’s definitely more of a food resource now, rather than functioning as my personal diary.

Amuse Your BoucheHow much does your audience influence your content?
I always try to think about my readers when I’m creating recipes. I only post recipes that I truly enjoyed, but I do try to produce a wide variety of content that will keep my readers engaged –  otherwise it’d be cheesy pasta bakes day after day! My readers make it possible for me to run my blog as my job, so if they’re not happy, I’m not happy either.

What are the best channels for promoting your content?
It’s getting harder and harder to get noticed on social media, with Facebook’s constantly changing algorithms, and new food blogs being started every minute of the day. At the moment I’m really enjoying my private Facebook group, Easy Vegetarian Dinners. I’ve built a community of over 1,700 people who love interacting every single day – it’s a big community but feels intimate. It’s so nice to get real feedback on the posts I publish there – on my public Facebook page, it sometimes feels like I’m shouting into a black hole!

What’s your favourite ingredient?
I’m known for my love of cheese! I have to consciously rein myself in and publish non-cheesy recipes every now and then, as I know not everyone is as much of a cheese fiend as I am. Most things are improved by cheese!

What’s the best restaurant you’ve ever eaten in?
Honestly, I’m not one for fancy restaurants (especially now I have a toddler; a noisy baby and a posh restaurant aren’t a good mix!). I prefer a casual, family-friendly place with decent food – to me, a relaxed atmosphere and nice meal is much more attractive than going somewhere posher, even if it serves outstanding food.

What’s your favourite dish to make?
Apart from cheesy pasta bakes?! I do love making a good curry, with plenty of veggies – it can be perfectly healthy, but still feels like a real treat. Especially with onion bhajis on the side!

What one thing should PRs and brands know about you?
I LOVE what I do, and I truly care about my blog and my readers. This is more than just a job to me – I love nothing more than truly connecting with my readers and helping them to discover new brands and products that can make their life easier (and tastier!). It genuinely makes my day when a reader messages me to tell me they loved one of my recipes, and discovered a new product because of something I’ve posted.

Amuse Your BoucheDo you like being sent food by PRs and brands?
Who doesn’t love being sent food?! I don’t generally accept free samples of food, as I never used to have the hours in the day to promote everything I was sent, but if I’m working with a brand on some recipe development, it’s always fun to receive a parcel. I love to experiment with a product for a week or so before coming up with a recipe, so I can really think about how it can best be shown off.

What are the best collaborations you’ve worked on?
I prefer long-term collaborations with brands, where I can show off their products in multiple recipes. It helps to show the versatility of a product, and I’m sure it feels more genuine for my readers to see how I’ve used a product many times, rather than just mentioning it once. This autumn I worked on a three-recipe campaign with St Helen’s Farm, who make gorgeous goat’s milk products, and it was really fun to be able to show off several different ways that their products could be used.

Do bloggers need their own industry association?
Luckily, we bloggers are an awesome bunch, and most of us are always happy to support others if it’s ever needed. Nobody ever feels alone in this industry. I’m sure if there was an official bloggers’ association, though, it could only be a good thing! Blogging is a relatively new industry, but it’s growing quickly, and is finally starting to be viewed as a viable career option – an official association would help to confirm its legitimacy.

What other blogs do you read?
With a toddler to look after and a business to run, I don’t get as much time to relax and read blogs as I used to, but I always try to make time for some of my favourites – especially those written by my good blogging friends. I love Happy Veggie Kitchen, Hungry Healthy Happy, Supergolden Bakes, and Kitchen Sanctuary. Sometimes I just sit and ogle their incredible photos!

Reach-the-right-influencers-with-the-Vuelio-media-database

Best of 2018

Monday PR Club: a year in review

As we approach the festive period and the end of 2018, Monday PR Club is delighted to present its most popular posts of the year.

Anyone can sign up for the Monday PR Club (here) to receive weekly tips, inspiration and thought leadership to their inbox at the beginning of each week. What better way to start the new year?

The GDPR: your questions answered, part 1
In the first half of 2018, the GDPR was all anyone could talk about so it’s no surprise this piece tops our list. While the world didn’t end on 25 May (phew!), the GDPR is now in force and has even been used to stop AggregateIQ Data Services (linked to the Facebook/Cambridge Analytica scandal) from processing data.

This post gave expert answers to all your GDPR questions, with our GDPR webinar guest Rowenna Fielding, senior data protection lead at the data protection consultancy Protecture.

7 PR News Year’s resolutions
We come full circle for our second post, which aimed to kick start 2018 with seven simple resolutions to make everyone’s comms year better. Did you make new friends? Lose the flab? Stop being boring?

Find out how many 2018 resolutions you stuck to.

5 pitch tips from Ben Titchmarsh
We spoke to Ben Titchmarsh, head of media and marketing at Propeller Group for our white paper Media Relations in 2018. Ben gave us excellent insights into the perfect pitch from knowing your sector to making it exclusive.

What did Kylie Jenner teach us?
While 2018 gave us many Kylie Jenner lessons, it was her tweet that wiped $1bn off Snap’s market value that caught our attention. The lesson we took away from the global headline news? Twitter rules.

Four tips for true comms integration from Angie Moxham at The Fourth Angel
Angie Moxham told us about the benefits of truly integrated PR campaigns. With four simple tips, Angie reveals how anyone can deliver an integrated campaign and explains why everyone needs to.

Have you updated your Facebook strategy?
Facebook hit the headlines throughout 2018, for a whole host of reasons. Its most popular story in the Monday PR Club followed changes Zuckerberg made in January, to prioritise news posts from trusted sources. While announced back in January, it was the second major Facebook change of 2018 (but by no means the last), after the platform decided to prioritise friends and family’s posts in users’ feeds.

PR lessons from Center Parcs and Richard Littlejohn
Center Parcs pulled its advertising from the Daily Mail after Richard Littlejohn attacked two-father relationships in a column, which followed Tom Daley and his husband Dustin Lance Black’s announcement of their first child together. Find out what should we do as PRs when faced with such controversy.

Monday PR Club is taking a break over the festive period and looks forward to seeing you all in 2019. Merry Christmas everyone!

Theresa May speech

Political Headlines – May, Cox, workers’ rights and Blair

Today’s political headlines include May’s thoughts on a second referendum, the Attorney General, Geoffrey Cox, telling Cabinet that May will be removed next year, the biggest package of employment reforms for a generation and Blair’s criticisms of May’s Brexit tactics. 

Another referendum would ‘break faith with British people’
The BBC reports on remarks Prime Minister Theresa May is set to make on a new referendum on Brexit. May will say that a second vote would do ‘irreparable damage’ to British politics and she does not think it would solve any problems. These remarks come after two former Prime Ministers, Tony Blair and John Major, called for a second vote if MPs cannot agree the course of action to take from here.

Attorney General told Cabinet May will be removed next year
The Telegraph reports on allegations that the Attorney General told members of the Cabinet that Theresa May must be removed from her office after Brexit. Geoffrey Cox has reportedly told others to ‘swallow’ the deal for now and renegotiate when May is gone.  It is rumoured that Cox said that May should be removed by April of next year so others can take over the process, it is also reported that this is not the first time that Cox has made such comments.

Biggest package of employment reforms for a generation
The Sun gives details of reforms around workers’ rights. These reforms could see companies that mistreat their staff fines up to £20,000. The changes that will be revealed today by Business Secretary Greg Clark, he will also reveal the companies that have shown ‘malice, spite or gross oversight’ to employees. Further reforms include closing a loophole that allowed agency workers to be employed on cheaper rates than permanent staff. This reform come after the Taylor review into modern working practices.

Blair criticises May’s Brexit tactics
The Metro reports on criticism Theresa May is facing from Tony Blair for the way in which she is attempting to get her Brexit deal through Parliament. Blair called the PM ‘irresponsible’ for the way in which she is attempting to ‘steamroller’ her deal through Parliament. This follows the former PM campaigning for a second referendum, he has also defended his own interventions saying he is within his rights to offer advice to the country.

Review into overseas patients use of the NHS kept secret
The Independent has revealed that a review that says that overseas patients are being wrongly denied NHS treatment after being told to pay up front is being kept out of the public. The review states that care is not being safety withheld when payment is not provided. Shadow Health Secretary, Jonathan Ashworth, has asked why the findings are being kept hidden.

Will there be another referendum? Keep up to date with Vuelio Political Services.

agency competition

Creative Shootout finalists announced

Nine agencies will battle it at the next live final of the Creative Shootout, on Thursday 24 January 2019.

The nine agencies submitted 60 seconds worth of ‘creativity’, which was then judged by an industry panel. They will now have the chance to show off their creative clout on stage at BAFTA for a cause that is literally global – plastic pollution – for the Shootout’s cause of the year, A Plastic Planet (APP).

The nine agency finalists span PR, digital and marketing disciplines. They are:

  • 3 Monkeys Zeno, Global creative communications consultancy
  • 72 Point, Content-driven PR agency
  • Brands2Life, Multi-discipline communications agency
  • Fever, PR, social and influencer agency
  • Raw London, Branded content agency
  • Ready10, PR and SEO agency
  • Stein IAS, B2B marketing and advertising agency
  • Talker Tailor Trouble Maker, Creative communications agency
  • Wire, Creative brand, design and digital agency

As with the 2018 Live Final, where reigning champions Raw London triumphed with their ‘Any shape – any size’ campaign for FareShare, teams will be given a real brief from A Plastic Planet on the day – and then have just four hours to turn it into a compelling creative campaign.

Having drawn straws to determine the running order, they then pitch it on stage at BAFTA in just ten minutes to a live audience and the judges. The winner is crowned live on stage in the evening and the winning agency will get to work with APP to see their idea come to life – as Raw London has done this summer with FareShare.

Serious bragging rights as ‘the UK’s most creative agency’ are up for grabs.

Vuelio is delighted to once again be sponsoring the Creative Shootout and supporting creativity in the industry.

Creative Shootout Founder Johnny Pitt said: ‘The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.’

The 2019 judging panel includes:

  • Ali Hannan, CEO, Creative Equals
  • Chaka Sobhani, chief creative officer, Leo Burnett
  • Colette Foster, creative director, Full Fat TV
  • James Herring, co-founder, Taylor Herring
  • Nishma Robb, marketing director, Google
  • Johnny Pitt, founder, The Creative Shootout
  • Riyadh Khalaf, Influencer
  • Sian Sutherland, co-founder, A Plastic Planet
Juncker

Political Headlines – May humiliated, Tories clash and Labour to increase pressure

Today’s political headlines include May left humiliated after meeting with EU leaders, Tory factions clash in aftermath of vote, Labour to throw the parliamentary kitchen sink at May and Brexit vote to be held on 14 January. 

May left ‘humiliated’ after meeting with EU leaders
According to The Daily Telegraph, Theresa May was left ‘humiliated’ after last night’s European Council meeting. EU leaders rejected her attempts to win concessions on the Northern Ireland backstop, with European Commission President Jean Claude-Juncker saying it was time for the UK ‘to say what they want instead of asking us to say what we want’. The statement issued at the end of the meeting was much worse for May than a draft version drawn up before the leaders met.

Tory factions clash in aftermath of vote
The Times claims that senior Tories believe that the Conservatives are ‘facing an irrevocable split over Brexit’ with factions clashing in the aftermath of the failed vote of no confidence in Theresa May. Apparently some MPs in the European Research Group are threatening to go ‘on strike’ and not vote on some legislation, while rival cabinet members are pressing for different strategies. Some want Parliament to vote on all options, including another referendum, while others want a no-deal Brexit to become the main planning assumption.

Labour to ‘throw the parliamentary kitchen sink’ at May
The Guardian reports that Jeremy Corbyn is to increase pressure on Theresa May in Parliament by using urgent questions and emergency debates, with a source claiming that the party may ‘throw the parliamentary kitchen sink’ at the Government. It adds that Shadow Brexit Secretary Sir Keir Starmer has been calling for a motion of no confidence in the Government to be tabled by the party before Christmas.

Brexit vote to be held on January 14
In an exclusiveThe Sun says the Government is planning to hold the rescheduled vote on Theresa May’s Brexit deal on January 14, with the process restarting and allowing five further days of debate. Number 10 said the vote will be held ‘as soon as possible’ in January.

£970m boost to police funding
The Daily Telegraph says that Home Secretary Sajid Javid has announced a £970m increase in police funding, to be paid for by increased council tax. He said that the funding would allow forces to ‘recruit more detectives’, which would ‘ensure they are better placed to respond to the increasingly complex crimes they face’. He cautioned that the funding boost ‘must be matched by improvements in policing led by the police themselves’.

Labour would break up accounting firms
The Financial Times reports that Labour would force the big four accounting firms to break up their UK businesses, splitting audit from other services, and to cap their share of the audit market at 50% of the country’s largest listed companies. The plans are contained in a report commissioned by Shadow Chancellor John McDonnell.

Army recruitment contract won’t deliver promised savings
The Times says that a report by the National Audit Office has found that the army’s recruitment contract with Capita, which has missed its targets each year and left the army undermanned, will not achieve the predicted savings of £270m and has ‘significant problems’, with changes made not yet allowing targets to be met.

Councils to be allowed to raise council tax by 3%
The Sun reports that that Housing, Communities and Local Government Secretary James Brokenshire has announced that councils will be allowed to raise council tax by up to 3% next year, with some able to add a further 2% in order to cover the cost of providing social care. The Local Government Association has warned that this is not enough.

Don’t be humiliated by poor political intelligence, get bespoke reports from Vuelio Political Services.

PRCA logeion

PRCA signs agreement with Netherlands-based Logeion

The PRCA has signed a Memorandum of Understanding for mutual cooperation with Logeion, the Netherlands association for communications professionals.

Logeion has over 4,000 members and provides a platform for all communication professionals in the Netherlands. It is the second oldest professional communications organisation in the world, and has a rich tradition of innovation since its founding 70 years ago.

Founded in 1969, the PRCA operates in 66 countries and represents practitioners across the whole range of the PR and communications industry.

The agreement between the two bodies will include the exchange of knowledge via events and whitepapers; board cooperation; co-promotion of events to the respective members of each organisation; and shared insights on topics such as ethical codes. Logeion has also designated London as the destination of its annual study trip in 2019.

Francis Ingham

Francis Ingham, director general of the PRCA, said: ‘We are very pleased to forge this new bilateral relationship with Logeion, an association which plays a hugely important role within the Dutch communications community.

‘Our two associations share many values – including a belief in the huge importance of ethical standards, and the need to raise them all around the world. Working together, we will be able to deliver significant new benefits and links to our respective members.’

Andre Manning

Andre Manning, director of Logeion, said: ‘Working closely together with the PRCA has been high on the wish list of Logeion as it will give our members access to one of the most respected communications organisations in the world. The PRCA is well respected and a proven thought leader on many topics that our relevant for the communications function, such as ethical codes.

‘We are thrilled to share knowledge and best-practices and learn from each other to make sure we continue to further develop the communications profession and the skillset of our members.’

Theresa May

Political Headlines – May wins her vote of no confidence

Today’s political headlines include May winning the vote of no confidence, the row after MPs have whip reinstated prior to the vote, May seeking backstop assurances from the EU and Javid as Conservative councillors’ favourite to be next leader.  

May wins vote of no confidence, but promises she’ll stand down before election
As The Times reports, Theresa May won the vote of confidence in her leadership by 200 votes to 117. The paper suggests that her margin of victory was less than had been hoped, with May calling for the party to now ‘come together in the national interest’. However, Jacob Rees-Mogg said that the result was ‘terrible’ and May should ‘go and see the Queen urgently and resign’. Ahead of the vote, May promised MPs that she would not lead at the next election, while Philip Hammond claimed that it would ‘flush out the extremists’.

Row after MPs have whip reinstated prior to vote
The Daily Telegraph claims that a row has broken out after the reinstatement of the Conservative whip to two MPs before the vote of no confidence. The votes of Andrew Griffiths and Charlie Elphicke, each suspended following sex claims against them, are believed to have cancelled each other out, with Griffiths voting for May and Elphicke against. Sam Smethers of the Fawcett Society said the decision was ‘an insult to all women’.

May seeks backstop assurances from EU
The Financial Times reports that Theresa May is now heading to Brussels for a meeting of the European Council, at which she hopes to obtain legal assurances about the Northern Ireland backstop. Draft summit conclusions suggest that the EU will say that the arrangement ‘does not represent a desirable outcome’ and would last only for ‘as long as is strictly necessary’ but officials have resisted calls for the statement to have full legal force.

Javid is Conservative councillors’ favourite to be next leader
The Daily Mail carries the results of a poll by Survation which finds that Sajid Javid is the first choice of Conservative councillors to be the next party leader, followed by Jeremy Hunt and Dominic Raab. By contrast, Boris Johnson only came seventh in the survey, which also found that 67% of councillors thought that it was wrong to call the confidence vote.

Corbyn accuses May of being ‘contemptuous’
The Guardian reports that Jeremy Corbyn used Prime Minister’s Questions to demand that Theresa May’s Brexit deal be put to the vote before Christmas, though he largely avoided the subject of the vote of no confidence. May replied only that the date would be ‘announced in the normal way’, which Corbyn claimed was ‘totally and utterly unacceptable’ and ‘contemptuous of parliament’.

Cabinet could block deal before it reaches Parliament, Fox suggests
The Daily Telegraph reports that International Trade Secretary Liam Fox has claimed that cabinet ministers could prevent Parliament from voting on Theresa May’s Brexit deal unless ‘changes to the backstop’ are agreed. He also suggested that a no-deal Brexit would be more likely unless progress was made on this.

Government increases no-deal recruitment
According to the Financial Times, the Government is increasing its recruitment for a no-deal Brexit, adding 50 new staff to the Cabinet Office’s civil contingency secretariat, which manages major events and responds to civil emergencies, and is playing a leading role in cross-Government planning, which goes by the name of ‘Operation Yellowhammer’.

Universities could be fined if they don’t recruit more white working class students
The Daily Mail reports that Education Secretary Damian Hinds has accused universities of not doing enough to admit disadvantaged groups, especially from provincial white backgrounds, and of not doing enough to support black students, who are more likely to drop out in their first year. Universities who don’t take action could be fined.

Clients of Vuelio Political Services knew Theresa May won the vote as the result was announced.

Theresa May no confidence

Political Headlines – May faces no confidence vote

Today’s political headlines include May’s no confidence vote, May to be pressured into stepping up no-deal preparations, voters becoming more pessimistic and EU leaders snubbing May. 

May to face vote of no confidence by Tory MPs
As The Daily Telegraph reports, a vote of no confidence in Theresa May as Conservative leader has been triggered, with the required 48 letters being received. Sir Graham Brady, chair of the 1922 Committee, has confirmed that the vote will be held tonight. The paper adds that former cabinet minister Owen Paterson put in a letter of no confidence last night, in which he claimed that the Prime Minister’s Brexit deal was ‘bad’ and a ‘betrayal of clear manifesto promises’, which treated Brexit as a ‘problem to be solved rather than an exciting opportunity to be grasped’.

May to be pressured into stepping up no-deal preparations
The Times claimed that Theresa May was to be put under pressure by some cabinet ministers this morning to step up preparations for a no-deal Brexit, including an emergency fisheries policy. It added that leadership contenders Sajid Javid and Boris Johnson have been preparing their pitches with pieces in The Spectator, with Javid telling the magazine about his commitment to social mobility and Johnson comparing his weight loss to Brexit.

Voters becoming more pessimistic about negotiations
The Guardian carries details of research by Britain Thinks, which finds that people are becoming more pessimistic about the state of the UK’s negotiations to leave the EU, including ‘die hard leavers’. Little consensus on the best way forward emerged from the research, with negative opinions of May’s deal and a dip in support for another referendum.

EU leaders snub May
The Daily Telegraph claims that leaders snubbed Theresa May during her tour of EU countries yesterday, with German Chancellor Angela Merkel telling her that there was ‘no way’ the agreement could be reopened and that negotiations must be conducted through the European Commission. May had reportedly told European leaders that she was considering delaying the vote on Sunday.

Corbyn accuses May of ‘demeaning her office’
The Guardian reports that Jeremy Corbyn accuses Theresa May of ‘demeaning her office’ and creating an ‘abject mess’ yesterday by delaying her vote on the Brexit deal to try and get concessions from the EU. He called on May to ‘immediately put her deal before the house’ if she came back with only ‘warm words’, and ‘let Parliament take back control’.

Peer retires after sexual harassment allegations
In an exclusiveThe Sun reports that Lord Lester of Herne Hill is retiring from the House of Lords. Last month a committee had recommended that he should be suspended for sexual harassment and offering a woman ‘corrupt inducements to sleep with him’, but peers rejected the punishment and referred the case back to the committee.

Home Office reverses suspension of ‘golden visas’
The Financial Times says that the Home Office has reversed its decision to suspend issuing ‘golden visas’ to investors, less than a week after it was announced. The change of plan followed the receipt of a letter from immigration lawyers which warned that suspending the Tier 1 investor visa was illegal.

Osamor apologises for ‘emotional outbursts’
The Daily Mail reports that Labour MP Kate Osamor has apologised for what she called ‘emotional outbursts’. She resigned from the shadow cabinet two weeks ago after it was reported that she’d threatened a journalist who asked for comment about her employment of her son, who has been convicted of drugs offences.

The no confidence vote takes place tonight – don’t miss the result, get Vuelio Political Services.

World's 50 Best Restaurants

Case study: Relevance International and The World’s 50 Best Restaurants

Relevance International is celebrating the recent success of The World’s 50 Best Restaurants after increasing its media coverage, social engagement and global footprint.  

The World’s 50 Best Restaurants, the worldwide ranking scheme for high-quality dining, wanted to expand the amount of positive coverage – and the spread of coverage across the world – for its 16th annual awards ceremony, held in Bilbao, Spain in June 2018.

Relevance International was instructed to handle PR for the 2018 awards, and the agency created media interest in the lead up to the big event through a number of strategic initiatives.

Building excitement
Every fortnight from April onwards, individual winners of special awards were announced, which created a pipeline of content in the lead up to the awards ceremony. Categories included BBVA Scholarship, Diners Club Lifetime Achievement Award, Miele One to Watch, and elit Vodka Best Female Chef.

The Best Female Chef was launched with a targeted international media lunch held at winner Clare Smyth’s Core restaurant in central London. This location was kept secret to build anticipation and journalists from key markets, both relevant to Clare’s background as well as from target countries, were invited.

The campaign achieved 1,972 pieces of coverage, predominately within two weeks, fuelled by a debate over the merits of such an award.

Further interest in The World’s 50 Best Restaurants was generated one week before the main event with the announcement of the 51-100 list, leading to speculation – in traditional media and on social platforms – about who would make the top 50.

World's 50 best social carpet

Other activities organised around the awards included #50BestTalks, featuring top chefs discussing industry issues and trends; a ‘meet the chefs’ speed dating-style media event; an official press conference; a food-meets-art event; and several press moments with previously announced individual chef winners for one-to-one meetings.

On recommendation of the agency, the launch of a Female Advisory Board saw seven of the world’s best female chefs come together for an open discussion around industry issues and brand initiatives.

Global coverage
New for 2018 were the 21 broadcast stations – international, national and local – secured to attend and cover the main event. Mirroring the approach of The Oscars, and to open the event up to general consumers, people were able to follow the main ceremony on TV and via a Reuters live stream. Other stations that covered the event included RAI 1, France 2, BBC World and Channel 5 Asia.

World's 50 best filming

Relevance International planned the media management of the 2018 event programme, overseeing more than 300 media attendees during the awards week, with 59,601 pieces of coverage over five months – a 24% increase on 2017 (47,879). Coverage was in 51 languages, a 6.25% on 2017, and 127 countries, a 9.5% increase on 2017.

In four key markets alone, there were 125 pieces of broadcast coverage over one week (radio: 84, TV: 41). The number of social media posts featuring The World’s 50 Best grew from 33,797 in the five months in 2017 to 53,717 across the same period in 2018. It was aided by a surge in social media activity during the live stream, as well as the attendance of influencer-ambassadors at the ceremony.

Overall, 99% of coverage was positive, despite the controversy over the Best Female Chef category.

Retained global agency
Following the campaign, Relevance International became the brand’s first retained global agency of record.

Hélène Pietrini, director of The World’s 50 Best Restaurants, said, ‘During Relevance’s time working with us in our initial engagement, the firm achieved greater media exposure than ever received in the brand’s 16-year history.’

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘Our work with The World’s 50 Best Restaurants showcases our strength as an agency with a boutique offering and global sensibilities.

British Journalism Awards

The Financial Times wins four awards at the British Journalism Awards

It was a great evening for the FT at the British Journalism Awards, which scooped the top award, News Provider of the Year, alongside three other awards – the most for any newspaper.

The outlet also achieved the Innovation award, while journalist Laura Hughes took the Political Journalist prize, and Matthew Garrahan won for Arts and Entertainment.

Other big winners on the night include Journalist of the Year, Amelia Gentleman of The Guardian, and Carole Cadwalladr who won both the Technology Journalism and Investigation of the Year awards.

The Times and Sunday Times also won big this year, achieving a total of five awards across the publications.

More than 400 entries were submitted over the 22 categories this year, and a total of 50 independent judges examined the entries.

The full list of winners from the night:

Technology Journalism: Carole Cadwalladr, The Observer
Features Journalism: Duncan Leatherdale, BBC News
Innovation of the Year: Financial Times
Arts and Entertainment: Matthew Garrahan, Financial Times
Business, Finance and Economics Journalism: Jeff Prestridge, Mail on Sunday
Politics Journalism: Laura Hughes, Financial Times
Comment Journalism: Janice Turner, The Times
Campaign of the Year: Larisa Brown, Daily Mail
Photojournalism: Paula Bronstein, The Sunday Time
Science and Health Journalism: Helen McArdle, The Herald
Sports Journalism: Jonathan Calvert and George Arbunthnott, The Sunday Times
Popular Journalism: Ian Birrell, Mail on Sunday
Foreign Affairs Journalism: Wa Lone and Kyaw Soe Oo, Reuters
Local Heroes: Stephen Noland and David Thomson, BBC Radio Ulster
New Journalist of the Year: Richard Holmes, Buzzfeed UK
Specialist Journalism: Patrick Strudwick, Buzzfeed UK
Scoop of the Year: Sean O’Neill, The Times
Investigation of the Year (Global): Wa Lone and Kyaw Soe Oo
Investigation of the Year: Carole Cadwalladr, The Observer
Marie Colvin Award: Louise Callaghan, The Sunday Times
Journalist of the Year 2018: Amelia Gentleman, The Guardian
News Provider of the Year 2018: Financial Times

Rachel Spencer the paw post

Pet blog spotlight: Rachel Spencer, The Paw Post

Rachel Spencer started The Paw Post in 2017 to talk about everything pet related with her dog Daisy. Sadly, Daisy passed away earlier this year. Here, Rachel has opened up about the loss of her beloved pet, how the blogging community supported her and how The Paw Post has carried on in Daisy’s memory and also now features Patch.

Rachel spencer with DaisyCould you tell us how things have changed recently?
We lost our dog Daisy [pictured with Rachel, right] in April this year. She was a senior dog at 13 but was always so young. In October last year she had pancreatitis and was very poorly but recovered. Then in December we started noticing changes in her. She lost her depth perception, became restless at night and started growling at sudden movements. It was out of character and she had a few accidents in the house.

When we learned she had dementia, it really hit home she was getting old. But I did lots of research and had amazing support from her vets, and we were positive about the future.

But after a few months she deteriorated, becoming anxious and started vocalising, one of the advanced dementia symptoms. We became worried about her vision as she couldn’t see her favourite blue ball and kept walking into things.

The vet checked her visual field and confirmed our fears. She suspected a tumour was pressing on her optic nerve. We took some time to consider having an MRI scan to see what was there but she went downhill so quickly and we knew around the corner would be a seizure or haemorrhage which would have been terrifying and painful. We wanted her to go peacefully and in April we made the decision to put her to sleep.

What’s it like having to deal with a loss so publicly?
I didn’t tell anyone apart from people we knew in real life or who had grown close to on social media and in the pet world for the first couple of weeks. But I knew I had to publicly share it and it took a lot of strength to write the post saying goodbye.

Although she was old, it was a shock. Daisy was so young at heart and was still chasing sheep and squirrels just a few weeks before we lost her. Like all dog owners, I expect them to live forever.

Things escalated really quickly – she went from playing with her ball on the beach to being scared of the outside world because she could no longer see and was in pain in the space of a week.

What happened afterwards was amazing. People were so lovely and supportive and sent cards, flowers and gifts. It completely blew me away and it totally opened my eyes to the lovely community the pet blogging world is. I felt really grateful because had I not done the blog I never would have had that.

What did you think you’d do with the blog after Daisy died?
I didn’t know what to do with myself at the time but after the lovely response I had, I decided to carry it on in her memory. She is still on my profile on all our social media channels – I can’t bring myself to change it yet. And I decided that I’d continue to write about the things that affected Daisy, how to cope with a senior dog and how to cope with loss. I’ve tried to use our experience to help others.

What advice would you give anyone who loses a pet?
Nothing can prepare you for how you feel but the main thing is to give yourself time and be kind to yourself. It’s ok to grieve for a pet and I even spoke to a bereavement counsellor to find out the best ways to cope, how to handle telling my partner Tommy’s young daughters and things like that. I know some people might feel like it sounds a little over the top but it helped me.

Can you tell us about getting Patch?
We knew we wanted to adopt another dog rather than get a puppy. I felt we were in a situation where we could adopt – we didn’t have small children and were fairly experienced with having had Daisy – so that’s what we did.

We found Patch on a rehoming page for Patterdale Terriers on Facebook. I knew straight away he was the one. His family were rehoming him as his owner had died. We stay in touch with them and we’re so glad to have found such a lovely dog.

The Paw Post Patch

Are you conscious of Patch filling in on the blog where Daisy did before?
Yes, he’s a different dog, he’s only two whereas Daisy was a senior dog, so I write about him and try to put his personality across. He’s in training so we’re doing his training diaries, and we’re looking forward to writing about his holidays, new things he’s tried out and what life is like with a young dog.

But I also still write about issues affecting dogs of all ages, like anxiety and the importance of dogs being trained and well mannered. I feature Daisy whenever I can too.

Do you still work with PRs/brands in the same way?
Yes, I have a lot of PRs who come to me as a journalist first then that leads to content for my blog.

Because I have a younger dog, I can do things like ‘running for dogs’ and other activities that might not have been possible or appropriate for a senior dog.

I ensure my posts are well researched, produce informative posts that aim to be helpful to my readers and always meet deadlines.

I would love more PRs to approach me as a blogger – I only write about things I (or someone I know well and trust) have tried and tested and I don’t use guest posts but other than that, I’m open to all kinds of ideas.

Reach-the-right-influencers-with-the-Vuelio-media-database

Theresa May withdrawing brexit vote

Political Headlines – May postpones Brexit vote and Corbyn resists vote of no confidence

Today’s political headlines include May abandoning the Brexit vote, May confirming she will not revoke Article 50, Corbyn resisting pressure to hold a vote of no confidence and whips accused of doing too little too late. 

May abandons Brexit vote for further talks on the backstop
As The Times reports, yesterday Theresa May announced that she was deferring the vote on her Brexit deal, admitting she would have lost it by a ‘significant margin’. Instead, the Prime Minister is visiting European leaders in an attempt to secure further ‘reassurances’ about the Northern Ireland backstop. According to diplomats, the EU would be prepared to sign a ‘letter of intent’ promising to work to avoid the backstop coming into use.

May will not revoke Article 50
The Guardian reports that Theresa May has confirmed that she will not revoke Article 50, because doing so ‘would mean going back on the vote of the referendum’. Yesterday, the European Court of Justice ruled that the UK could revoke its notification without needing permission from the EU.

Corbyn resists pressure to hold vote of no confidence
The Financial Times says that Jeremy Corbyn is resisting pressure from Labour MPs, including 38 who signed a letter organised by Ian Murray, and other party leaders, such as Nicola Sturgeon who challenged him on Twitter yesterday, to table a vote of no confidence in Theresa May. The paper suggests this is because it would cause Labour’s ‘fudged’ Brexit policy to unravel, potentially forcing it to back another referendum.

Whips accused of doing ‘too little, too late’
The Times claims that Conservative whips have been accused of doing ‘too little, too late’ to ensure the support of Tory MPs for the deal. According to the paper, some backbenchers weren’t contacted until Saturday to find out how they’d be voting, despite Chief Whip Julian Smith promising to get support for the deal at a Cabinet meeting three weeks ago.

Bercow accuses May of being ‘deeply discourteous’
The Daily Express says that Commons Speaker John Bercow accused Theresa May of being ‘deeply discourteous’ for calling off today’s Brexit vote, suggesting that MPs should get to vote on the postponement although he admitted that it did not need to be put to the vote.

MP grabs mace in protest
The Mirror reports that Labour MP Lloyd Russell-Moyle grabbed the House of Commons mace yesterday in protest at Theresa May’s decision to scrap the planned vote, which he said was ‘disgraceful’. He was then barred from the House for the rest of the day by the Speaker.

Stansted 15 convicted in ‘unprecedented crackdown in the right to protest’
The Guardian reports that the Stansted 15, protesters who took direct action against a deportation flight from the airport, have been convicted of terrorist offences introduced after Lockerbie, the first time these have been used against a non-violent protest. One activist said his conviction was an ‘unprecedented crackdown on the right to protest’.

Speaker could be investigated for bullying ‘within weeks’
According to The Sun, allegations of bullying against Commons Speaker John Bercow could be investigated ‘within weeks’ after the Commons Standards Committee called for a rule blocking the investigation of complaints which are over seven years old without its permission to be abandoned. MPs are expected to approve the change before Christmas, and Tory MP Andrew Bridgen has confirmed that he will then resubmit a complaint.

Brexit vote? No confidence vote? Find out what’s going on with Vuelio Political Services.

6 tips from the top

Working with bloggers: 6 tips from the top

The Vuelio Blog Awards annually recognise the best bloggers in the UK, but how do these champions work with PRs and brands?

This year’s winners have all appeared in one of our renowned Top 10 Blog Rankings and many have taking part in interviews. We know how they like to work with PRs and brands because they’ve shared best practice advice for collaborations.

Here’s top advice from six 2018 winners, including the Best UK Blog and Women’s Fashion Blog, Inthefrow [pictured]; Best Travel Blog, Hand Luggage Only; Best Interior Design Blog, Mad About The House; Best Mummy Blog, Slummy Single Mummy; Best Daddy Blog, The DADventurer; and Best Pet Blog, Steph and the Spaniels.

VBA 2018 Inthefrow

Victoria Magrath, Inthefrow
I like to be straightforward wherever possible. It’s great to get a friendly introductory email where you can discover a new agency, brand or designer but there’s nothing that stands out more to me, than someone who is professional and forthcoming with how they can see us working together and what the both of us can gain from partnering. That way, as a team, we can instantly work out if our brands are well suited and if working together successfully is a possibility for all parties. Efficiency is a big priority for me, and most important with everyone’s schedules being so hectic.

Lloyd and Yaya, Hand Luggage Only
I guess that we are pretty openminded and always flexible in how we work with people. No two destinations or brands are exactly the same, no two people are and so it would be unrealistic to expect two projects to be. We always see collaborations as a two-way conversation (not just one party telling the other what to do or not do), which always helps when working with brands.

Kate Watson-Smyth, Mad About The House
I like them to get my name right – the emails addressed to ‘Mad’ tend not to get opened! There are so many blogs now that I really appreciate when a PR has taken the time to read the blog and work out if I really am the right person for their idea. These days I think it’s much more about focused collaboration and I tend not to work on huge campaigns that everyone else is doing if at all possible.

Jo Middleton, Slummy Single Mummy
I’m pretty open to any kind of approach as long as it’s well researched, friendly and honest. I’m not saying I end up working with everyone who gets in touch, but I try to read most things. I like it best when I’m given plenty of rein creatively, but with clear goals too – I want the brand to be able to measure whether or not they’ve got what they want from working with me, so they come back!

Dave Hornby, The DADventurer
My blog is a business and that this is my job. Blogging as a career is still pretty new and some brands/PRs haven’t fully grasped that this means it should be viewed as business-to-business. On the whole, the majority of brands I work with get this and value what a blogger brings to the table – some are still learning though. They wouldn’t be happy having to continually chase late payments, having briefs changed with no warning or being asked to work for free – neither should bloggers.

Stephanie Walton, Steph and the Spaniels
In many ways, we really love campaigns with substance and that can really get us creating fun and interesting content. We love being able to collaborate with pet brands, as well as lifestyle brands that we can bring a dog aspect into, as it shows how important pets really are to everyone.

Want to work with bloggers? Need to improve your influencer outreach? Find out how Vuelio can help

Theresa May

Political Headlines – May considers postponing the Brexit vote and the UK can cancel Brexit

Today’s political headlines include the potential postponing of the Brexit vote, UK can cancel Brexit unilaterally, May could face leadership battle this week and no-confidence in Theresa May. 

May considers postponing Brexit vote
The Daily Telegraph says that Theresa May has held ‘crisis talks’ with EU leaders while she considers whether to postpone Tuesday’s vote on the Brexit deal. According to the paper, ‘her closest allies’ still don’t know whether she intends to go ahead with the vote as planned. The paper adds that some ministers have discussed holding a referendum between May’s deal and a no-deal Brexit, with no option to remain.

UK can cancel Brexit unilaterally
The BBC reports that the European Court of Justice has ruled this morning that the UK could cancel Brexit without the permission of other EU nations. However, the decision would have to ‘follow a democratic process’, so Parliament would need to approve any such move.

May could face leadership battle this week
The Times reports that Theresa May could face a leadership battle. Boris Johnson has set out plans for a further negotiation with the EU, while Sajid Javid and Jeremy Hunt are apparently sounding out potential supporters. The Sun adds that Javid could launch his campaign this week, and has been recruiting supporters for the last fortnight, telling one ‘senior Tory’ that May will be forced out when her deal falls and he will then declare his candidacy immediately.

Labour and DUP discussing no confidence vote in Theresa May
The Daily Telegraph claims that Labour has been holding discussions with the DUP about tabling a motion of no confidence in the Prime Minister, in the hope of uniting opposing factions against her. The party is reportedly concerned that tabling a motion against the whole Government would instead unite the different Conservative factions.

Brexit deal criticised by MPs
The Financial Times says that the Commons Brexit Committee has criticised the Brexit deal, accusing the Government of avoiding ‘hard choices’ and not offering ‘sufficient clarity or certainty about the future’. The committee, consisting of both Brexiteers and Remainers, also claimed that the plan had ‘no realistic, long-term proposals’ for the Irish border.

Ministers to be obliged to seek better fishing deal
The Times reports that Environment, Food and Rural Affairs Secretary Michael Gove is to announce a new legal obligation for ministers to seek a better deal for fishermen when they negotiate over rights after Brexit. The obligation is to be introduced as an amendment to the Fisheries Bill today.

£1bn bailout for Crossrail
According to the Financial Times, the Government is to announce a £1bn bailout for Crossrail, perhaps as soon as today. The paper also warns that the project may be delayed further, amid problems with software, testing and station construction, and may not be ready to open until late 2020.

Outsourcing firm seeks rescue deal
The BBC reports that Interserve, which is one of the largest providers of public services, is seeking a rescue deal. The firm is struggling with £500m of debt, but claims to be ‘making good progress’ on its long-term recovery plan, which will be announced in the new year.

Worried about the future of Brexit? Find out what happens and when with Vuelio Political Services.

Waiting room

Political Headlines – millions wait for GP appointments and Brexit latest

Today’s political headlines include millions of patients waiting for more than three weeks for a GP appointment, gambling firms agree whistle-to-whistle ad ban, ITV pulls out of hosting the Brexit debate, and no-deal could mean gridlock for Kent. 

Millions of patients waiting more than three weeks for a GP appointment
The Times reports that five million patients a month are waiting more than three weeks for a GP appointment, according to data released by the NHS for the first time. The figures will pile further pressure on health chiefs to deal with the chronic shortage of GPs. Simon Stevens, head of NHS England, has acknowledged that if the GP system fails the whole NHS will fail as hospitals are pushed beyond capacity.

Gambling firms agree ‘whistle-to-whistle’ television advertising ban
The BBC reports that the Remote Gambling Association (RGA), which includes Bet365, Ladbrokes and Paddy Power, has struck a deal to stop adverts during live sports broadcasts. The ban will include any game that starts prior to the 9pm watershed but ends after that time. Tom Watson MP, Labour’s Shadow Secretary of State for Digital, Culture, Media and Sport said he was ‘delighted’ by the move as the number of adverts during live sports had ‘clearly reached crisis levels’.

ITV pull out of hosting TV debate between May and Corbyn
Sky reports that ITV has withdrawn its proposal to hold a Brexit debate between Theresa May and Jeremy Corbyn. This comes after disagreement between the Conservatives and the Labour Party disagreeing on whether to take up the offer of a debate. The debate proposed by ITV was favoured by Labour, whereas the option put forward by the BBC was favoured by the Conservatives. It is rumoured that the Prime Minister did not want to miss Strictly Come Dancing hence why she was against the ITV proposal. It is also alleged that Jeremy Corbyn was worried about the debate clashing with I’m A Celebrity…Get Me Out of Here!

No-deal Brexit could mean gridlock for Kent
The Guardian gives details of a report by Kent County Council. The report says that a no-deal Brexit would cause chaos across Kent, with gridlock on the roads, no rubbish collected, and children unable to take exams.  It is expected Kent would face some of the harshest consequences of a no-deal due to the Dover-Calais trade route. The council has also said that if this was the outcome then all who would be impacted would be informed.

Rail review could recommend nationalisation
The BBC report on remarks made by Keith Williams, the man conducting a review into the UK railways where he has said that nationalisation is a possible recommendation. Williams said he is independent, so he will consider all options and his job is to come up with the best recommendations. The review will be published in a white paper in the autumn of 2019 and reform will begin in 2020. Williams said what he sees in the “rail system is a loss of public confidence”.

Leave campaigners preparing for second referendum
The Financial Times are reporting that key figures in the Leave campaign are making preparations for a second Brexit vote. In an exclusive, the paper claims Eurosceptic MPs are working with Australian political strategist Lynton Crosby to plan their approach, reflecting the belief that a parliamentary deadlock could lead to a second referendum.

Corbyn calls for support over Brexit
In an article for The Guardian, Labour leader Jeremy Corbyn has urged MPs to reject Theresa May’s Brexit deal in the Commons vote next week, and get behind Labour’s alternative plan. Corbyn again suggested a second referendum may be a possibility, saying that “all options must be on the table” if a general election cannot be forced.

Don’t wait for your political intelligence – get Vuelio Political Services.

Richard Walker at the CIPR Conference

Your business needs purpose – creating a better world at #CIPRconf18

Last week the CIPR National Conference brought together 200 PR and business professionals to explore social purpose and the role of business in creating a better world for society. Among the speakers was Richard Walker, managing director of Iceland.

Iceland is in the spotlight following its ‘banned’ Christmas advert, which highlights the environmental impact of palm oil products. Walker claimed the Greenpeace-created cartoon has been viewed more than 65m times online, making it the most viewed Christmas advert ever.

Keen to outline the responsibility each individual has when it comes to social purpose, Walker said: ‘We’re all focused on Brexit but we’re sleepwalking into an environmental crisis. From deforestation to plastics and palm oil. As businesses invested in those debates, we can find solutions and alternatives that make a difference to our world.’

PR responsibility was advocated by Josh Hardie, deputy director general at CBI, who said: ‘90% of the public want businesses to speak out on social issues that matter to them. That makes it a business imperative.

‘A lack of trust in business often stems from bad communication. Mistrust fills the void when people don’t know what a business does. There’s a huge responsibility for PR pros in today’s world.’

As any business’ primary communicators, PRs must lead from the front when it comes to social purpose and responsibility. They’re also facing an uphill battle – John O’Brien, European managing partner at ONE HUNDRED, explained that corporate social responsibility had become ‘defunct’ as businesses tend to think of it as distinct from their core strategy.

For M&C Saatchi PR’s global CEO Molly Aldridge, this isn’t good enough. She said: ‘Purpose has to be authentically rooted into a brand’s DNA. It can’t be superficial or difficult to understand. It’s then down to businesses to find and engage the right people to deliver on that purpose.’

Having genuine purpose – and one which matters both to your business and your clients – is not something that can be manufactured. While it may not be the role of PR to determine that purpose, it’s certainly their job to advocate its need, engage the right people and communicate the message – embodying the brand’s values and making sure the right story is being told in the right way.

Sarah Hall, president of the CIPR, said: ‘As PR professionals, we have a tremendous opportunity to shape the way our organisations operate in society. This conference showcased the value we can offer in helping businesses find their why and define their how, to deliver long-term benefits for all.’

The CIPR National Conference took place at the British Library on Thursday 29 November.