Brexit

Political Headlines – UK officials sound out EU about extending Article 50

Today’s political headlines include UK officials attempting to extend Article 50, Skype appointments with your doctor, new social homes needed and the Brexit latest. 

UK officials sound out EU about extending Article 50
According to The Daily Telegraph, UK officials have been sounding out their EU counterparts about the possibility of extending Article 50, although one source described this as just officials ‘doing their homework’.  Digital Minister Margot James yesterday admitted that Article 50 might needed to be extended if Theresa May lost the vote on her Brexit deal, although 10 Downing Street denied this.

More patients to have Skype appointments, while NHS targets will be relaxed
The Times reports on yesterday’s NHS long-term plan, highlighting the news that 30m hospital visits a year will be avoided by using Skype, smartphones and other forms of technology, reducing face-to-face consultations by a third. However, The Guardian claims that the NHS leadership is ‘preparing to risk a backlash’ by relaxing waiting time targets, such as dealing with patients in A&E within four hours, following a clinical review that is due to report in the spring.

Cross-party call for 3m new social homes by 2040
The Guardian carries details of a new report by a cross-party on social housing commissioned by the charity Shelter. It claims that over 3m new social homes are needed by 2040, at a cost of up to £225bn. However, economic modelling suggests that this investment would be repaid within 40 years. Ed Miliband, one of the commissioners, said that the Government needed to ‘act now’, while Baroness Warsi described the report as ‘a vital opportunity’.

Cabinet ministers to urge May to ‘play hardball’ with EU
The Times claims that cabinet ministers will today urge Theresa May to ‘play hardball’ with the EU and give MPs a chance to vote on the deal with conditions attached, including Parliament having to approve entering the backstop. However, the paper adds that ‘Downing Street figures’ are sceptical that this would change the EU’s position on the deal.

MPs seek to curb UK powers in no-deal Brexit scenario
The BBC reports that MPs who want to block the UK from leaving the EU without a deal are putting forward an amendment to the Finance Bill later today, which will limit the Government’s financial powers in a no-deal Brexit scenario. International Trade Secretary Liam Fox claimed that the amendment was ‘irresponsible’, but business minister Richard Harrington said that he was prepared to resign to stop a no-deal Brexit.

Grayling seeks legal changes to tackle drones
The Daily Telegraph says that Transport Secretary Chris Grayling is seeking to change the law to give police and airports powers to tackle drones, allowing officers to rapidly respond to drone attacks. He also plans to expand no-fly zones around prisons and airports, following the recent shutdown of Gatwick Airport following sightings of a drone.

MPs raise concerns about abuse outside Parliament
The BBC reports that over 50 MPs have written to Cressida Dick, the Metropolitan Police Commissioner, to raise ‘serious concerns’ about the ‘deteriorating public order and security situation’ outside Parliament. Conservative MP Anna Soubry was verbally abused by protestors, including being called a ‘liar’, a ‘Nazi’ and ‘scum’ while giving TV interviews.

No-deal checks at Dover could lead to ‘permanent gridlock’
The Financial Times has obtained analysis produced for the Government by UCL which shows that if new customs checks at Dover were introduced following a no-deal Brexit, a 70-second delay to each vehicle would lead to six-day queues for ferries, while an 80-second delay would lead to a ‘no recovery’ scenario with ‘widespread permanent gridlock’.

Brexit, healthcare and social housing – just three topics Vuelio Political Services covers for clients every day.

Vegan sausage roll

The best campaign of the year …so far

We’re only a week into 2019 but there’s already a strong contender for best campaign of the year. Greggs grabbed headlines throughout 2018 with its reactive PR and campaigns and this year is no different.

The launch of a Greggs vegan sausage roll seemed inevitable – there are reportedly over three million vegans in the UK and ‘vegan’ was one of the most requested topics by journalists in 2018.

It was the social strategy that went alongside the launch that received all the attention, particularly when it triggered Piers Morgan into tweeting this:

This was the start of a series of anti-vegan tweets from the GMB host. Greggs, already dealing with a few ‘upset’ social media users, replied to Morgan with:

This simple, inoffensive reply shot the story into the headlines as the company was seen to be ‘hitting back’ at Piers Morgan. With a slow Government-isn’t-back-in-session-yet start to 2019, stories about the vegan sausage roll started to dominate – the Evening Standard reported that Londoners are split on the ‘insanely popular sausage rolls’, while Good Morning Britain presenters (without Morgan) tried them live on air.

Morgan tried one this morning on air, and spat it into a bin.

Greggs scored a whopping result with a single, simple tweet that wasn’t mean or malicious. A later tweet from Morgan perhaps revealed how much he enjoys getting attention this way, while also highlighting Greggs’ success:

Other brands joined in on the pro-vegan gently-anti-Morgan tweeting, including McDonald’s:

As well as Pizza Hut and TGI Fridays:

But the media’s attention was only for Greggs’ vegan sausage roll and ‘owning’ Morgan.

So, what lesson have we learned for 2019? Is it this one from W?

Or is it the same as every other year: be smart, be responsive and be relatable.

Happy 2019 from your Monday PR Club. Now… where’s the nearest Greggs?

NHS logo

Political Headlines – the NHS’s ten-year plan and Brexit latest

Today’s political headlines include the NHS ten-year plan, May’s 2021 deadline request, MPs in a move to rule out a no-deal Brexit and the Common Market 2.0. 

NHS to announce ten-year plan
The BBC reports that the NHS’s ten-year plan is to be announced later today, and that a focus on prevention could lead to 500,000 lives being saved. The greatest rises in funding will be seen by GPs, mental health and community care in an attempt to reduce dependence on hospitals, with NHS England Chief Executive Simon Stevens describing it as a ‘practical, costed and phased route map’.

May to request 2021 deadline from EU
The Times says that Theresa May is to ask the EU for a 2021 deadline for the final Brexit agreement, which is one of three elements of a package designed to reassure those worried about the Northern Ireland backstop. She used an appearance on The Andrew Marr Show to warn that if her deal was rejected by MPs, the country would be in ‘uncharted territory’.

Over 200 MPs sign cross-party letter calling on May to rule out no-deal Brexit
The BBC says that over 200 MPs have signed a cross-party letter calling on Theresa May to rule out a no-deal Brexit. The letter, organised by Tory MP Dame Caroline Spelman and Labour MP Jack Dromey, warns of job losses as a result of no-deal Brexit, and its signatories have been invited to meet May tomorrow.

Halfon and Powell propose ‘Common Market 2.0’
The Daily Telegraph reports that Tory MP Robert Halfon and Labour MP Lucy Powell have co-authored ‘Common Market 2.0’, a new Norway-style proposal for the future relationship between the UK and the EU. The plan would see the UK continue to follow single market rules, but make greater use of ways to reduce immigration, and see the country leave the jurisdiction of the European Court of Justice, the Common Agricultural Policy and the Commons Fisheries Policy.

Cross-party effort to stop no-deal Brexit
The Times says that a cross-party effort to prevent a no-deal Brexit has begun, with MPs including Yvette Cooper and Nicky Morgan tabling an amendment to the Finance Bill, allowing ministers to change taxes after Brexit, only if Parliament has votes for one of a deal, no-deal, or an extension to Article 50. It is unclear if the Speaker, John Bercow, will select the amendment to be voted on by MPs.

Rudd delays Universal Credit rollout
The Financial Times reports that Work and Pensions Secretary Amber Rudd has delayed the rollout of Universal Credit to a further three million claimants. Instead, she will seek the approval of the House of Commons to move 10,000 claimants to a pilot scheme, which will be monitored.

Villiers accuses BBC of bias
According to The Sun, the BBC is being accused of bias by former cabinet minister Theresa Villiers because it refers to a no-deal Brexit using terms such as ‘cliff edge’ and ‘crashing out’. She has written to BBC Director-General Lord Hall to demand the use of more neutral language.

Former minister compares social care treatment of the elderly to ‘Amazon parcels’
The Daily Telegraph reports that former pensions minister Baroness Ros Altmann has claimed that council-funded social care in the home treats elderly people like ‘Amazon parcels’ and that care workers are low paid and under ‘enormous pressure’. She also suggested that the recent ‘sudden deterioration in mortality’ was related to cutbacks in elderly care’.

Find out the latest from the world of politics with Vuelio Political Services.

Shortlist website

Shortlist Media rebrands as the Stylist Group

Shortlist Media has rebranded as the Stylist Group following the closure of Shortlist magazine at the end of last year. Stylist will continue to be published, while the Shortlist website will live on as a ‘product recommender’.

After 552 issues and 11 years, Shortlist magazine released its final issue on 20 December 2018. Signing off with, ‘Bye, then’, Shortlist staff photos and names were displayed on the final page, marking its end with a short, sharp farewell.

A Shortlist writer told the Press Gazette that staff had been ‘under the impression that the magazine was essentially bulletproof’ before it closed.

Joe Mackertich, editor of the title, explained the appeal of a print product like Shortlist: ‘Magazines, with their beginnings, middles and ends, are a soothing counter agent to the internet’s infinite hall of shrieking mirrors.

‘A good publication flatters you with grown-up language and smart references. The amount of thought, care and attention that went into Shortlist was testament to the respect we had for you.

‘This counts for a lot in a world in which we’re all constantly subjected to a horrifying torrent of hyperbolic, dumb-by-design headlines.’

Shortlist is, for now, still publishing news online with a regular output of stories. It has followed a similar path to The Independent – the first national newspaper to become digital-only.

The benefits of digital publications have been known to PRs for years, though there is still a strong desire at both an agency and in-house level for the prestige of a printed product.  While print is by no means dead, the rise of digital – often at the detriment of printed publications – continues.

All the latest moves and changes in the media are updated in the Vuelio Media Database

What Journalists want featured image

What do journalists want?

PRs spend lots of time pitching to journalists in the hopes that it will lead to coverage. But wouldn’t it be easier if we knew exactly what journalists wanted, when they wanted it? 

Our latest white paper reveals what journalists have requested through the Journalist Enquiry Service in 2018.

The ResponseSource Journalist Enquiry Service is now part of Vuelio. This service allows journalists to ask for help, comment and case studies from PRs and comms professionals. Tens of thousands of requests were sent in 2018 and all of them provide an opportunity for coverage.

So, what were the hottest topics of 2018? What can journalist requests teach us about PR pitching? And which member of the royal family were journalists most interested in?

Download What Journalists Want – what the Journalist Enquiry Service taught us about coverage in 2018.

 

David Gauke

Political Headlines – Gauke surprised if May backs no deal Brexit and May meets Rees-Mogg for peace talks

Today’s political headlines include Gauke would be ‘very surprised’ if May backed a no deal Brexit,  MPs in attempt to block no-deal Brexit, May meets Rees-Mogg for peace talks and Johnson cleared in burka row. 

Gauke would be ‘very surprised’ if May backed no deal Brexit
Justice Secretary David Gauke has told the BBC’s Nick Robinson that he would be ‘very surprised’ if Theresa May decided to back a no-deal Brexit once her deal failed, and that if she did, he would find it ‘very difficult’ to remain in the cabinet. He warned about the risk of an ‘accidental no deal’ and suggested that the best way of preventing this was to support Theresa May’s deal.

MPs in attempt to block no deal Brexit
The Guardian reports that a cross-party group of MPs has tabled an amendment to the finance bill in an attempt to ensure that a no deal Brexit can only happen if MPs actively vote to proceed with it. Yvette Cooper, the group’s leader, said that the risks of no deal were ‘far too high and it would be irresponsible to let it happen’. Other signatories to the amendment include prominent figures such as Nicky Morgan, Hilary Benn, Rachel Reeves, Oliver Letwin, Nick Boles and Harriet Harman.

May meets Rees-Mogg for peace talks
According to The Times, Theresa May met Jacob Rees-Mogg and nine other Conservative MPs on Tuesday for ‘peace’ talks, during which she empathised with him over the negative press coverage he received in the aftermath of the failed coup, asking him to imagine what hers had been like for the last two and a half years. According to one attendee, May appealed for the party ‘to come together and find a way through’.

Johnson cleared in burka row
In an exclusive, The Daily Telegraph reports that Boris Johnson has been cleared of wrongdoing following an investigation into remarks he made about women wearing burkas in his newspaper column. A panel of senior lawyers concluded that he had been ‘respectful and tolerant’ of Muslims, and had been exercising his right to free speech.

Almost 600 homeless people died last year
The Financial Times carries details of experimental estimates by the Office for National Statistics which show that almost 600 homeless people died in England and Wales in 2017. 84% of them male. While mortality was highest in London, it was higher as a proportion of the population in Greater Manchester, Liverpool and the West of England.

Ivan Lewis quits Labour over delayed investigation and anti-Semitism
The BBC reports that Ivan Lewis has resigned from the Labour Party. The MP had been suspended for over a year after allegations of sexual harassment, and claimed that the investigation had been subject to ‘politically motivated delay’. He also accused Jeremy Corbyn of not condemning ‘those whose hatred of Israel becomes Jew hatred’.

Convicted MP compares herself to Jesus
The Guardian says the suspended Labour MP Fiona Onasanya, convicted of lying to police to avoid a speeding ticket, has compared herself to Jesus in a message sent to colleagues on WhatsApp, adding that her conviction was ‘the beginning of the next chapter’ of her story. It is unclear if she plans to remain as an MP if she is sentenced to less than a year.

‘Chief nanny’ calls for taxes on chocolate and crisps
The Times reports that Dame Sally Davies, the Chief Medical Officer, has declared herself to be the ‘chief nanny’, issuing a call for taxes on chocolate and crisps, with the proceeds used to subsidise vegetables. She said that voluntary efforts by the food industry had proved insufficient and that it should paid for the harm it was doing.

Want to know who’s saying what? Get Vuelio Political Services.

Top 50 political influencers

Coming January 2019: the UK’s Top 50 Political Influencers

Vuelio is renowned for its rankings, with the top blog rankings, compiled by our in-house media research team, famous the world over. To prepare for what could possibly be the most tumultuous year in politics, we’ve now turned our attention to political influencers from the world of media including broadcasters, editors, columnists, journalists and bloggers.

Launching in January, the Top 50 Political Influencers is being compiled using automated metrics as well as human intelligence. It will be the most comprehensive guide to media commentators, and those with the power of persuasion, ever produced.

Each entry in the ranking will be profiled, making it the who’s who of political media influencers of 2019.

Make sure you don’t miss out on the Top 50 Political Influencers – sign up to Vuelio political updates here.

Vuelio specialises in both media and political communications software, allowing a truly integrated approach to both stakeholder and reputation management. There’s an increasing expectation on many PR teams to also understand the political landscape, and those in public affairs to also understand the media.

Find out more about identifying, understanding and engaging with both media and political influencers.

PRCA

Jessica Ozdemir elected vice chair of the PR and Communications Council 2019

Jessica Ozdemir, senior marketing manager, international at WE communications, has been elected as the vice-chairman of the PRCA’s PR and Communications Council 2019.

The PR and Communications Council provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications faces, it acts as a think-tank for the industry, informs the PRCA’s strategic priorities and produces helpful commentary, advice, and best-practice guidance for professionals.

Jessica was elected by the 2019 Council members, who were themselves elected in November. She will take on the role in January 2019, at the same time Amanda Coleman, head of corporate communication at Greater Manchester Police, becomes PR and Communications Council chairman. Jessica will then succeed Amanda as chairman of the Council in January 2020.

At WE communications, Jessica is responsible for leading a cross-functional team of marketing specialists across the entire marketing mix: increasing brand awareness, driving demand for WE services and converting demand into business opportunities.

Jessica said: ‘I am thrilled to be elected as vice-chairman at such a pivotal time for the PR industry. There is much to do to help solidify our industry’s stance, particularly around diversity and inclusion, and I’m really looking forward to working with Amanda and the terrific team at PRCA to help make a difference.’

Corbyn stupid woman

Political Headlines – Corbyn rejects ‘stupid woman’ claim and Brexit latest

Today’s political headlines include Corbyn rejecting the claim that he called May a ‘stupid woman’, ministers expecting May to back down over immigration income threshold, the Polish prime minister calling on EU leaders to support May and Rudd describing a second vote as plausible. 

Corbyn rejects claim he called May a ‘stupid woman’
The Times claims that Jeremy Corbyn’s credibility is ‘on the line’ after he had to deny that he called Theresa May a stupid woman at Prime Minister’s Questions. Several lip-reading experts believe that he did say the words in question, but Commons Speaker John Bercow has ruled that MPs should accept Corbyn’s assertion that he instead said ‘stupid people’. Andrea Leadsom, the Leader of the House of Commons, accused Bercow of calling her a ‘stupid woman’ and not apologising earlier this year.

Ministers expect May to back down over migrants’ income level
According to The Guardian, rebellious ministers believe that Theresa May will ultimately be forced to lower the minimum income threshold for workers wishing to migrate to the UK from £30,000 to £21,000, with intense lobbying from business groups expected. Home Secretary Sajid Javid admitted to the Commons that the proposed level was ‘not set in stone’, while the CBI said that the ‘proposals must change’.

Polish prime minister calls on EU leaders to support May
Interviewed by The Daily Telegraph, Mateusz Morawiecki, the Polish prime minister, has said that EU leaders need to be ‘unequivocally supportive’ of Theresa May, and that the ‘strong statements and harsh words of some politicians in Brussels do not help’. He added that he believed that May, who he visits today, ‘can navigate through the storm’.

Rudd describes second vote as ‘plausible’
Amber Rudd has told ITV’s Robert Peston that she could see a ‘plausible argument’ for a people’s vote on Brexit, ‘if Parliament absolutely fail to reach a consensus’, adding that it was ‘incumbent on MPs to find the centre ground’ as most people don’t want to be asked to vote again.

Gove unveils plans for new environmental watchdog
The Guardian reports that proposals for a new environmental watchdog after Brexit will see it empowered to sue the Government, although campaigners have raised concerns that the body will not be sufficiently independent because the Environment Secretary will decide on its chair and its budget. Greener UK warned that while the plans showed ‘ambition’, without ‘further work’, protection after Brexit would be ‘weaker’.

Javid describes research on adverts on child abuse websites as ‘horrifying’
The Sun says that Home Secretary Sajid Javid has described as ‘horrifying’ research by the Internet Watch Foundation showing that one in ten child abuse websites host adverts for legitimate companies. He called on advertisers to ‘do everything in their power to prevent unscrupulous websites from making money from this horrendous crime’.

MP convicted of perverting the course of justice
The BBC reports that the MP for Peterborough, Fiona Onasanya, has been found guilty of perverting the course of justice after she lied to police about who had been driving a speeding car. The Labour Party has ‘administratively suspended’ her, and said that ‘she should now resign’. She, and her brother, will be sentenced on a future date.

Homeless man found dying outside Parliament
The Mirror reports that a homeless man, Gyula Remes, who had been sleeping rough outside the entrance to Parliament has died after being taken to hospital. MPs were told about the death by Sir Keir Starmer. A friend of the man believed that Remes’ death came after he smoked a cigarette allegedly laced with the drug spice.

Want to know who’s saying what? Get Vuelio Political Services.

Sajid Javid 4

Political Headlines – immigration, manifesto promises and the no-deal unicorn

Today’s political headlines include the publication of the Immigration White Paper, dropping manifesto promises to free up resources for no-deal Brexit and Gauke comparing a managed no-deal Brexit to a unicorn that needs to be slaughtered. 

Immigration White Paper to be published
As the BBC reports, the Government is today publishing its Immigration White Paper, setting out a skills-based immigration system to be phased in from 2021. Sajid Javid, the Home Secretary, says that the policy will deliver ‘control over our borders’ but, following concern from cabinet members over its impact, there will be further consultation on plans to extend the £30,000 minimum salary threshold to all skilled migrants.

Manifesto pledges dropped to free up resources for no-deal Brexit
The Times says that Cabinet Office Minister David Lidington is identifying manifesto promises that can be dropped in order to free up resources for a no-deal Brexit, with social care reforms likely to be targeted. Businesses are being instructed to begin their own contingency plans, with households to be given their own instructions in the weeks to come. A further £2bn for no-deal preparations has been awarded by the Chancellor Philip Hammond.

Gauke compares ‘managed’ no-deal Brexit to a unicorn
The Daily Telegraph has details of yesterday’s Cabinet meeting, at which Justice Secretary David Gauke told his fellow ministers that the idea of a ‘managed’ no-deal Brexit was a ‘unicorn that needs to be slaughtered’ and was ‘not a viable option’. However, the paper claims that Gauke was in a minority of Cabinet members, and a consensus was reached that no-deal Brexit plans will now be implemented ‘in full’.

Business groups warn of no-deal impact
The Guardian reports that five leading business organisations have joined forces to warn of the dangers of a no-deal Brexit. They warned that ‘the responsibility to find a way forward now rests directly with 650 MPs and that ‘everyone must remember that businesses and communities need time to adapt to future changes’.

3,500 troops put on standby for no-deal Brexit
The Financial Times reports that the Defence Secretary Gavin Williamson is putting 3,500 military personnel on standby in case of a no-deal Brexit. They will include engineers, mechanics and drivers, and will be available ‘to support any government department on any contingencies they need’.

Labour MPs call for special party conference on Brexit
The Guardian says that anti-Brexit Labour MPs and campaigners are calling on Jeremy Corbyn to call a special party conference on Brexit, which would consult members on the party’s strategy and adopt a policy supporting a second referendum. Labour MP Dr Paul Williams warned that ‘time is running out’.

Brexiteers to give May a ‘period of tranquillity’
In an exclusiveThe Sun claims that Brexiteer Conservative MPs are to give Theresa May a ‘period of tranquility’ and offer her public support because they believe that the UK is now bound for what they call a ‘clean Brexit’. Iain Duncan Smith told the paper that he believed that the Prime Minister was ‘moving in the right direction’.

UK to become seventh biggest economy after Brexit
The Daily Mail carries details of new analysis by PwC which warns that the UK may go from being the world’s fifth-largest economy to the world’s seventh-largest next year after Brexit, even assuming that a no-deal scenario is avoided. The change will be driven by slower growth in the UK than in France and India.

Need to know when the Immigration White Paper is published? Clients of Vuelio Political Services will be briefed, don’t miss out.

No deal brexit

Political Headlines – no deal, no confidence and a second referendum

Today’s political headlines include the Government’s no-deal preparations, Leave figures confident of winning a second referendum, business leaders in call for second referendum and Corbyn’s motion of no-confidence in PM. 

Government ramps up no-deal preparations
In an exclusive, The Sun is reporting that the Cabinet will today sign off plans to order businesses to immediately begin preparations for a no-deal Brexit. Businesses exporting to the EU will receive correspondence from the Government outlining what steps to take, in a clear shift towards increasing preparations for no-deal. The measures are part of an emergency package that Brexit Secretary Stephen Barclay will present to Cabinet.

Leading Leave figures confident of winning again
The Times is reporting that key members of the Vote Leave campaign are confident of winning a possible second Brexit referendum. While several pro-Brexit Conservative MPs are against holding another vote, it is claimed that Leave figures are more sympathetic to the idea, lining up a potential campaign slogan of ‘tell them again’ and framing the vote as a ‘Remoaner’ referendum pushed by ‘sore losers’.

Business leaders in call for second referendum
In The Telegraph, over 50 business leaders have signed a letter to the Prime Minister, calling on her to abandon the current deal and pursue a second Brexit referendum. Among the group are several former FTSE chairmen, chief executives and entrepreneurs, including Richard Sykes, chairman of Imperial College NHS Trust, and Sir Mike Rake, former chairman of BT. The letter describes May’s deal as ‘impossible to resuscitate’.

Corbyn tables motion of no-confidence in PM
The BBC is reporting on Labour leader Jeremy Corbyn’s decision to table a motion of no-confidence in Theresa May, describing the delay to the Brexit vote as leading the UK into a ‘national crisis’. The motion is targeted at May herself rather than the whole Government, despite the other opposition parties favouring a full no-confidence vote in the Government. According to BBC political editor Laura Kuenssberg, the motion is not expected to be allocated time to be debated.

Labour commits an extra £100m to help rough sleepers
The Guardian reports that Labour have committed an additional £100m of funding to help get rough sleepers off the streets in freezing weather. The rough sleepers cold weather fund would require local councils to work with charities to provide enough accommodation for those in need, with Labour saying nearly 500 homeless people died last year.

Government launches bottle deposit scheme
The BBC reports that consumers will have to pay a returnable deposit on bottles, cans and disposable cups under a new government strategy. The strategy is designed to help combat climate change, safeguard resources and reduce the flow of plastic to the ocean. The Green Alliance have welcomed this policy, whist the British Retail Consortium remain sceptical.

Worried about no deal? Find out what it means with Vuelio Political Services.

Easy Cheesy vegetarian

Foodie blog spotlight: Amuse Your Bouche

Amuse Your Bouche began as a hobby but Becca Heyes quickly found success with her food content and recipes and has turned the blog into a huge success. Aside from Becca’s love of cheesy pasta bakes, she shares a great range of useful and tasty vegetarian food content that her readers love. By creating multiple recipes using single products, Becca enjoys showing the versatility of the brands she works with.

How has your blog changed over time?
I started my blog in 2011 after I graduated from uni, to give me something to do while I was searching for a job. It was originally only intended to be a hobby – I never even considered that it could turn into what it has (my full-time job!). At first, I talked about my daily life, and posted whatever I felt like, with no real thought for what my readers would actually find useful. As the blog has evolved, I’ve tried to think a lot more about what my readers will actually want to see, and now I try to make my blog posts as valuable as I can. It’s definitely more of a food resource now, rather than functioning as my personal diary.

Amuse Your BoucheHow much does your audience influence your content?
I always try to think about my readers when I’m creating recipes. I only post recipes that I truly enjoyed, but I do try to produce a wide variety of content that will keep my readers engaged –  otherwise it’d be cheesy pasta bakes day after day! My readers make it possible for me to run my blog as my job, so if they’re not happy, I’m not happy either.

What are the best channels for promoting your content?
It’s getting harder and harder to get noticed on social media, with Facebook’s constantly changing algorithms, and new food blogs being started every minute of the day. At the moment I’m really enjoying my private Facebook group, Easy Vegetarian Dinners. I’ve built a community of over 1,700 people who love interacting every single day – it’s a big community but feels intimate. It’s so nice to get real feedback on the posts I publish there – on my public Facebook page, it sometimes feels like I’m shouting into a black hole!

What’s your favourite ingredient?
I’m known for my love of cheese! I have to consciously rein myself in and publish non-cheesy recipes every now and then, as I know not everyone is as much of a cheese fiend as I am. Most things are improved by cheese!

What’s the best restaurant you’ve ever eaten in?
Honestly, I’m not one for fancy restaurants (especially now I have a toddler; a noisy baby and a posh restaurant aren’t a good mix!). I prefer a casual, family-friendly place with decent food – to me, a relaxed atmosphere and nice meal is much more attractive than going somewhere posher, even if it serves outstanding food.

What’s your favourite dish to make?
Apart from cheesy pasta bakes?! I do love making a good curry, with plenty of veggies – it can be perfectly healthy, but still feels like a real treat. Especially with onion bhajis on the side!

What one thing should PRs and brands know about you?
I LOVE what I do, and I truly care about my blog and my readers. This is more than just a job to me – I love nothing more than truly connecting with my readers and helping them to discover new brands and products that can make their life easier (and tastier!). It genuinely makes my day when a reader messages me to tell me they loved one of my recipes, and discovered a new product because of something I’ve posted.

Amuse Your BoucheDo you like being sent food by PRs and brands?
Who doesn’t love being sent food?! I don’t generally accept free samples of food, as I never used to have the hours in the day to promote everything I was sent, but if I’m working with a brand on some recipe development, it’s always fun to receive a parcel. I love to experiment with a product for a week or so before coming up with a recipe, so I can really think about how it can best be shown off.

What are the best collaborations you’ve worked on?
I prefer long-term collaborations with brands, where I can show off their products in multiple recipes. It helps to show the versatility of a product, and I’m sure it feels more genuine for my readers to see how I’ve used a product many times, rather than just mentioning it once. This autumn I worked on a three-recipe campaign with St Helen’s Farm, who make gorgeous goat’s milk products, and it was really fun to be able to show off several different ways that their products could be used.

Do bloggers need their own industry association?
Luckily, we bloggers are an awesome bunch, and most of us are always happy to support others if it’s ever needed. Nobody ever feels alone in this industry. I’m sure if there was an official bloggers’ association, though, it could only be a good thing! Blogging is a relatively new industry, but it’s growing quickly, and is finally starting to be viewed as a viable career option – an official association would help to confirm its legitimacy.

What other blogs do you read?
With a toddler to look after and a business to run, I don’t get as much time to relax and read blogs as I used to, but I always try to make time for some of my favourites – especially those written by my good blogging friends. I love Happy Veggie Kitchen, Hungry Healthy Happy, Supergolden Bakes, and Kitchen Sanctuary. Sometimes I just sit and ogle their incredible photos!

Reach-the-right-influencers-with-the-Vuelio-media-database

Best of 2018

Monday PR Club: a year in review

As we approach the festive period and the end of 2018, Monday PR Club is delighted to present its most popular posts of the year.

Anyone can sign up for the Monday PR Club (here) to receive weekly tips, inspiration and thought leadership to their inbox at the beginning of each week. What better way to start the new year?

The GDPR: your questions answered, part 1
In the first half of 2018, the GDPR was all anyone could talk about so it’s no surprise this piece tops our list. While the world didn’t end on 25 May (phew!), the GDPR is now in force and has even been used to stop AggregateIQ Data Services (linked to the Facebook/Cambridge Analytica scandal) from processing data.

This post gave expert answers to all your GDPR questions, with our GDPR webinar guest Rowenna Fielding, senior data protection lead at the data protection consultancy Protecture.

7 PR News Year’s resolutions
We come full circle for our second post, which aimed to kick start 2018 with seven simple resolutions to make everyone’s comms year better. Did you make new friends? Lose the flab? Stop being boring?

Find out how many 2018 resolutions you stuck to.

5 pitch tips from Ben Titchmarsh
We spoke to Ben Titchmarsh, head of media and marketing at Propeller Group for our white paper Media Relations in 2018. Ben gave us excellent insights into the perfect pitch from knowing your sector to making it exclusive.

What did Kylie Jenner teach us?
While 2018 gave us many Kylie Jenner lessons, it was her tweet that wiped $1bn off Snap’s market value that caught our attention. The lesson we took away from the global headline news? Twitter rules.

Four tips for true comms integration from Angie Moxham at The Fourth Angel
Angie Moxham told us about the benefits of truly integrated PR campaigns. With four simple tips, Angie reveals how anyone can deliver an integrated campaign and explains why everyone needs to.

Have you updated your Facebook strategy?
Facebook hit the headlines throughout 2018, for a whole host of reasons. Its most popular story in the Monday PR Club followed changes Zuckerberg made in January, to prioritise news posts from trusted sources. While announced back in January, it was the second major Facebook change of 2018 (but by no means the last), after the platform decided to prioritise friends and family’s posts in users’ feeds.

PR lessons from Center Parcs and Richard Littlejohn
Center Parcs pulled its advertising from the Daily Mail after Richard Littlejohn attacked two-father relationships in a column, which followed Tom Daley and his husband Dustin Lance Black’s announcement of their first child together. Find out what should we do as PRs when faced with such controversy.

Monday PR Club is taking a break over the festive period and looks forward to seeing you all in 2019. Merry Christmas everyone!

Theresa May speech

Political Headlines – May, Cox, workers’ rights and Blair

Today’s political headlines include May’s thoughts on a second referendum, the Attorney General, Geoffrey Cox, telling Cabinet that May will be removed next year, the biggest package of employment reforms for a generation and Blair’s criticisms of May’s Brexit tactics. 

Another referendum would ‘break faith with British people’
The BBC reports on remarks Prime Minister Theresa May is set to make on a new referendum on Brexit. May will say that a second vote would do ‘irreparable damage’ to British politics and she does not think it would solve any problems. These remarks come after two former Prime Ministers, Tony Blair and John Major, called for a second vote if MPs cannot agree the course of action to take from here.

Attorney General told Cabinet May will be removed next year
The Telegraph reports on allegations that the Attorney General told members of the Cabinet that Theresa May must be removed from her office after Brexit. Geoffrey Cox has reportedly told others to ‘swallow’ the deal for now and renegotiate when May is gone.  It is rumoured that Cox said that May should be removed by April of next year so others can take over the process, it is also reported that this is not the first time that Cox has made such comments.

Biggest package of employment reforms for a generation
The Sun gives details of reforms around workers’ rights. These reforms could see companies that mistreat their staff fines up to £20,000. The changes that will be revealed today by Business Secretary Greg Clark, he will also reveal the companies that have shown ‘malice, spite or gross oversight’ to employees. Further reforms include closing a loophole that allowed agency workers to be employed on cheaper rates than permanent staff. This reform come after the Taylor review into modern working practices.

Blair criticises May’s Brexit tactics
The Metro reports on criticism Theresa May is facing from Tony Blair for the way in which she is attempting to get her Brexit deal through Parliament. Blair called the PM ‘irresponsible’ for the way in which she is attempting to ‘steamroller’ her deal through Parliament. This follows the former PM campaigning for a second referendum, he has also defended his own interventions saying he is within his rights to offer advice to the country.

Review into overseas patients use of the NHS kept secret
The Independent has revealed that a review that says that overseas patients are being wrongly denied NHS treatment after being told to pay up front is being kept out of the public. The review states that care is not being safety withheld when payment is not provided. Shadow Health Secretary, Jonathan Ashworth, has asked why the findings are being kept hidden.

Will there be another referendum? Keep up to date with Vuelio Political Services.

agency competition

Creative Shootout finalists announced

Nine agencies will battle it at the next live final of the Creative Shootout, on Thursday 24 January 2019.

The nine agencies submitted 60 seconds worth of ‘creativity’, which was then judged by an industry panel. They will now have the chance to show off their creative clout on stage at BAFTA for a cause that is literally global – plastic pollution – for the Shootout’s cause of the year, A Plastic Planet (APP).

The nine agency finalists span PR, digital and marketing disciplines. They are:

  • 3 Monkeys Zeno, Global creative communications consultancy
  • 72 Point, Content-driven PR agency
  • Brands2Life, Multi-discipline communications agency
  • Fever, PR, social and influencer agency
  • Raw London, Branded content agency
  • Ready10, PR and SEO agency
  • Stein IAS, B2B marketing and advertising agency
  • Talker Tailor Trouble Maker, Creative communications agency
  • Wire, Creative brand, design and digital agency

As with the 2018 Live Final, where reigning champions Raw London triumphed with their ‘Any shape – any size’ campaign for FareShare, teams will be given a real brief from A Plastic Planet on the day – and then have just four hours to turn it into a compelling creative campaign.

Having drawn straws to determine the running order, they then pitch it on stage at BAFTA in just ten minutes to a live audience and the judges. The winner is crowned live on stage in the evening and the winning agency will get to work with APP to see their idea come to life – as Raw London has done this summer with FareShare.

Serious bragging rights as ‘the UK’s most creative agency’ are up for grabs.

Vuelio is delighted to once again be sponsoring the Creative Shootout and supporting creativity in the industry.

Creative Shootout Founder Johnny Pitt said: ‘The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.’

The 2019 judging panel includes:

  • Ali Hannan, CEO, Creative Equals
  • Chaka Sobhani, chief creative officer, Leo Burnett
  • Colette Foster, creative director, Full Fat TV
  • James Herring, co-founder, Taylor Herring
  • Nishma Robb, marketing director, Google
  • Johnny Pitt, founder, The Creative Shootout
  • Riyadh Khalaf, Influencer
  • Sian Sutherland, co-founder, A Plastic Planet
Juncker

Political Headlines – May humiliated, Tories clash and Labour to increase pressure

Today’s political headlines include May left humiliated after meeting with EU leaders, Tory factions clash in aftermath of vote, Labour to throw the parliamentary kitchen sink at May and Brexit vote to be held on 14 January. 

May left ‘humiliated’ after meeting with EU leaders
According to The Daily Telegraph, Theresa May was left ‘humiliated’ after last night’s European Council meeting. EU leaders rejected her attempts to win concessions on the Northern Ireland backstop, with European Commission President Jean Claude-Juncker saying it was time for the UK ‘to say what they want instead of asking us to say what we want’. The statement issued at the end of the meeting was much worse for May than a draft version drawn up before the leaders met.

Tory factions clash in aftermath of vote
The Times claims that senior Tories believe that the Conservatives are ‘facing an irrevocable split over Brexit’ with factions clashing in the aftermath of the failed vote of no confidence in Theresa May. Apparently some MPs in the European Research Group are threatening to go ‘on strike’ and not vote on some legislation, while rival cabinet members are pressing for different strategies. Some want Parliament to vote on all options, including another referendum, while others want a no-deal Brexit to become the main planning assumption.

Labour to ‘throw the parliamentary kitchen sink’ at May
The Guardian reports that Jeremy Corbyn is to increase pressure on Theresa May in Parliament by using urgent questions and emergency debates, with a source claiming that the party may ‘throw the parliamentary kitchen sink’ at the Government. It adds that Shadow Brexit Secretary Sir Keir Starmer has been calling for a motion of no confidence in the Government to be tabled by the party before Christmas.

Brexit vote to be held on January 14
In an exclusiveThe Sun says the Government is planning to hold the rescheduled vote on Theresa May’s Brexit deal on January 14, with the process restarting and allowing five further days of debate. Number 10 said the vote will be held ‘as soon as possible’ in January.

£970m boost to police funding
The Daily Telegraph says that Home Secretary Sajid Javid has announced a £970m increase in police funding, to be paid for by increased council tax. He said that the funding would allow forces to ‘recruit more detectives’, which would ‘ensure they are better placed to respond to the increasingly complex crimes they face’. He cautioned that the funding boost ‘must be matched by improvements in policing led by the police themselves’.

Labour would break up accounting firms
The Financial Times reports that Labour would force the big four accounting firms to break up their UK businesses, splitting audit from other services, and to cap their share of the audit market at 50% of the country’s largest listed companies. The plans are contained in a report commissioned by Shadow Chancellor John McDonnell.

Army recruitment contract won’t deliver promised savings
The Times says that a report by the National Audit Office has found that the army’s recruitment contract with Capita, which has missed its targets each year and left the army undermanned, will not achieve the predicted savings of £270m and has ‘significant problems’, with changes made not yet allowing targets to be met.

Councils to be allowed to raise council tax by 3%
The Sun reports that that Housing, Communities and Local Government Secretary James Brokenshire has announced that councils will be allowed to raise council tax by up to 3% next year, with some able to add a further 2% in order to cover the cost of providing social care. The Local Government Association has warned that this is not enough.

Don’t be humiliated by poor political intelligence, get bespoke reports from Vuelio Political Services.

PRCA logeion

PRCA signs agreement with Netherlands-based Logeion

The PRCA has signed a Memorandum of Understanding for mutual cooperation with Logeion, the Netherlands association for communications professionals.

Logeion has over 4,000 members and provides a platform for all communication professionals in the Netherlands. It is the second oldest professional communications organisation in the world, and has a rich tradition of innovation since its founding 70 years ago.

Founded in 1969, the PRCA operates in 66 countries and represents practitioners across the whole range of the PR and communications industry.

The agreement between the two bodies will include the exchange of knowledge via events and whitepapers; board cooperation; co-promotion of events to the respective members of each organisation; and shared insights on topics such as ethical codes. Logeion has also designated London as the destination of its annual study trip in 2019.

Francis Ingham

Francis Ingham, director general of the PRCA, said: ‘We are very pleased to forge this new bilateral relationship with Logeion, an association which plays a hugely important role within the Dutch communications community.

‘Our two associations share many values – including a belief in the huge importance of ethical standards, and the need to raise them all around the world. Working together, we will be able to deliver significant new benefits and links to our respective members.’

Andre Manning

Andre Manning, director of Logeion, said: ‘Working closely together with the PRCA has been high on the wish list of Logeion as it will give our members access to one of the most respected communications organisations in the world. The PRCA is well respected and a proven thought leader on many topics that our relevant for the communications function, such as ethical codes.

‘We are thrilled to share knowledge and best-practices and learn from each other to make sure we continue to further develop the communications profession and the skillset of our members.’

Theresa May

Political Headlines – May wins her vote of no confidence

Today’s political headlines include May winning the vote of no confidence, the row after MPs have whip reinstated prior to the vote, May seeking backstop assurances from the EU and Javid as Conservative councillors’ favourite to be next leader.  

May wins vote of no confidence, but promises she’ll stand down before election
As The Times reports, Theresa May won the vote of confidence in her leadership by 200 votes to 117. The paper suggests that her margin of victory was less than had been hoped, with May calling for the party to now ‘come together in the national interest’. However, Jacob Rees-Mogg said that the result was ‘terrible’ and May should ‘go and see the Queen urgently and resign’. Ahead of the vote, May promised MPs that she would not lead at the next election, while Philip Hammond claimed that it would ‘flush out the extremists’.

Row after MPs have whip reinstated prior to vote
The Daily Telegraph claims that a row has broken out after the reinstatement of the Conservative whip to two MPs before the vote of no confidence. The votes of Andrew Griffiths and Charlie Elphicke, each suspended following sex claims against them, are believed to have cancelled each other out, with Griffiths voting for May and Elphicke against. Sam Smethers of the Fawcett Society said the decision was ‘an insult to all women’.

May seeks backstop assurances from EU
The Financial Times reports that Theresa May is now heading to Brussels for a meeting of the European Council, at which she hopes to obtain legal assurances about the Northern Ireland backstop. Draft summit conclusions suggest that the EU will say that the arrangement ‘does not represent a desirable outcome’ and would last only for ‘as long as is strictly necessary’ but officials have resisted calls for the statement to have full legal force.

Javid is Conservative councillors’ favourite to be next leader
The Daily Mail carries the results of a poll by Survation which finds that Sajid Javid is the first choice of Conservative councillors to be the next party leader, followed by Jeremy Hunt and Dominic Raab. By contrast, Boris Johnson only came seventh in the survey, which also found that 67% of councillors thought that it was wrong to call the confidence vote.

Corbyn accuses May of being ‘contemptuous’
The Guardian reports that Jeremy Corbyn used Prime Minister’s Questions to demand that Theresa May’s Brexit deal be put to the vote before Christmas, though he largely avoided the subject of the vote of no confidence. May replied only that the date would be ‘announced in the normal way’, which Corbyn claimed was ‘totally and utterly unacceptable’ and ‘contemptuous of parliament’.

Cabinet could block deal before it reaches Parliament, Fox suggests
The Daily Telegraph reports that International Trade Secretary Liam Fox has claimed that cabinet ministers could prevent Parliament from voting on Theresa May’s Brexit deal unless ‘changes to the backstop’ are agreed. He also suggested that a no-deal Brexit would be more likely unless progress was made on this.

Government increases no-deal recruitment
According to the Financial Times, the Government is increasing its recruitment for a no-deal Brexit, adding 50 new staff to the Cabinet Office’s civil contingency secretariat, which manages major events and responds to civil emergencies, and is playing a leading role in cross-Government planning, which goes by the name of ‘Operation Yellowhammer’.

Universities could be fined if they don’t recruit more white working class students
The Daily Mail reports that Education Secretary Damian Hinds has accused universities of not doing enough to admit disadvantaged groups, especially from provincial white backgrounds, and of not doing enough to support black students, who are more likely to drop out in their first year. Universities who don’t take action could be fined.

Clients of Vuelio Political Services knew Theresa May won the vote as the result was announced.

Theresa May no confidence

Political Headlines – May faces no confidence vote

Today’s political headlines include May’s no confidence vote, May to be pressured into stepping up no-deal preparations, voters becoming more pessimistic and EU leaders snubbing May. 

May to face vote of no confidence by Tory MPs
As The Daily Telegraph reports, a vote of no confidence in Theresa May as Conservative leader has been triggered, with the required 48 letters being received. Sir Graham Brady, chair of the 1922 Committee, has confirmed that the vote will be held tonight. The paper adds that former cabinet minister Owen Paterson put in a letter of no confidence last night, in which he claimed that the Prime Minister’s Brexit deal was ‘bad’ and a ‘betrayal of clear manifesto promises’, which treated Brexit as a ‘problem to be solved rather than an exciting opportunity to be grasped’.

May to be pressured into stepping up no-deal preparations
The Times claimed that Theresa May was to be put under pressure by some cabinet ministers this morning to step up preparations for a no-deal Brexit, including an emergency fisheries policy. It added that leadership contenders Sajid Javid and Boris Johnson have been preparing their pitches with pieces in The Spectator, with Javid telling the magazine about his commitment to social mobility and Johnson comparing his weight loss to Brexit.

Voters becoming more pessimistic about negotiations
The Guardian carries details of research by Britain Thinks, which finds that people are becoming more pessimistic about the state of the UK’s negotiations to leave the EU, including ‘die hard leavers’. Little consensus on the best way forward emerged from the research, with negative opinions of May’s deal and a dip in support for another referendum.

EU leaders snub May
The Daily Telegraph claims that leaders snubbed Theresa May during her tour of EU countries yesterday, with German Chancellor Angela Merkel telling her that there was ‘no way’ the agreement could be reopened and that negotiations must be conducted through the European Commission. May had reportedly told European leaders that she was considering delaying the vote on Sunday.

Corbyn accuses May of ‘demeaning her office’
The Guardian reports that Jeremy Corbyn accuses Theresa May of ‘demeaning her office’ and creating an ‘abject mess’ yesterday by delaying her vote on the Brexit deal to try and get concessions from the EU. He called on May to ‘immediately put her deal before the house’ if she came back with only ‘warm words’, and ‘let Parliament take back control’.

Peer retires after sexual harassment allegations
In an exclusiveThe Sun reports that Lord Lester of Herne Hill is retiring from the House of Lords. Last month a committee had recommended that he should be suspended for sexual harassment and offering a woman ‘corrupt inducements to sleep with him’, but peers rejected the punishment and referred the case back to the committee.

Home Office reverses suspension of ‘golden visas’
The Financial Times says that the Home Office has reversed its decision to suspend issuing ‘golden visas’ to investors, less than a week after it was announced. The change of plan followed the receipt of a letter from immigration lawyers which warned that suspending the Tier 1 investor visa was illegal.

Osamor apologises for ‘emotional outbursts’
The Daily Mail reports that Labour MP Kate Osamor has apologised for what she called ‘emotional outbursts’. She resigned from the shadow cabinet two weeks ago after it was reported that she’d threatened a journalist who asked for comment about her employment of her son, who has been convicted of drugs offences.

The no confidence vote takes place tonight – don’t miss the result, get Vuelio Political Services.

World's 50 Best Restaurants

Case study: Relevance International and The World’s 50 Best Restaurants

Relevance International is celebrating the recent success of The World’s 50 Best Restaurants after increasing its media coverage, social engagement and global footprint.  

The World’s 50 Best Restaurants, the worldwide ranking scheme for high-quality dining, wanted to expand the amount of positive coverage – and the spread of coverage across the world – for its 16th annual awards ceremony, held in Bilbao, Spain in June 2018.

Relevance International was instructed to handle PR for the 2018 awards, and the agency created media interest in the lead up to the big event through a number of strategic initiatives.

Building excitement
Every fortnight from April onwards, individual winners of special awards were announced, which created a pipeline of content in the lead up to the awards ceremony. Categories included BBVA Scholarship, Diners Club Lifetime Achievement Award, Miele One to Watch, and elit Vodka Best Female Chef.

The Best Female Chef was launched with a targeted international media lunch held at winner Clare Smyth’s Core restaurant in central London. This location was kept secret to build anticipation and journalists from key markets, both relevant to Clare’s background as well as from target countries, were invited.

The campaign achieved 1,972 pieces of coverage, predominately within two weeks, fuelled by a debate over the merits of such an award.

Further interest in The World’s 50 Best Restaurants was generated one week before the main event with the announcement of the 51-100 list, leading to speculation – in traditional media and on social platforms – about who would make the top 50.

World's 50 best social carpet

Other activities organised around the awards included #50BestTalks, featuring top chefs discussing industry issues and trends; a ‘meet the chefs’ speed dating-style media event; an official press conference; a food-meets-art event; and several press moments with previously announced individual chef winners for one-to-one meetings.

On recommendation of the agency, the launch of a Female Advisory Board saw seven of the world’s best female chefs come together for an open discussion around industry issues and brand initiatives.

Global coverage
New for 2018 were the 21 broadcast stations – international, national and local – secured to attend and cover the main event. Mirroring the approach of The Oscars, and to open the event up to general consumers, people were able to follow the main ceremony on TV and via a Reuters live stream. Other stations that covered the event included RAI 1, France 2, BBC World and Channel 5 Asia.

World's 50 best filming

Relevance International planned the media management of the 2018 event programme, overseeing more than 300 media attendees during the awards week, with 59,601 pieces of coverage over five months – a 24% increase on 2017 (47,879). Coverage was in 51 languages, a 6.25% on 2017, and 127 countries, a 9.5% increase on 2017.

In four key markets alone, there were 125 pieces of broadcast coverage over one week (radio: 84, TV: 41). The number of social media posts featuring The World’s 50 Best grew from 33,797 in the five months in 2017 to 53,717 across the same period in 2018. It was aided by a surge in social media activity during the live stream, as well as the attendance of influencer-ambassadors at the ceremony.

Overall, 99% of coverage was positive, despite the controversy over the Best Female Chef category.

Retained global agency
Following the campaign, Relevance International became the brand’s first retained global agency of record.

Hélène Pietrini, director of The World’s 50 Best Restaurants, said, ‘During Relevance’s time working with us in our initial engagement, the firm achieved greater media exposure than ever received in the brand’s 16-year history.’

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘Our work with The World’s 50 Best Restaurants showcases our strength as an agency with a boutique offering and global sensibilities.