Best of 2018

Monday PR Club: a year in review

As we approach the festive period and the end of 2018, Monday PR Club is delighted to present its most popular posts of the year.

Anyone can sign up for the Monday PR Club (here) to receive weekly tips, inspiration and thought leadership to their inbox at the beginning of each week. What better way to start the new year?

The GDPR: your questions answered, part 1
In the first half of 2018, the GDPR was all anyone could talk about so it’s no surprise this piece tops our list. While the world didn’t end on 25 May (phew!), the GDPR is now in force and has even been used to stop AggregateIQ Data Services (linked to the Facebook/Cambridge Analytica scandal) from processing data.

This post gave expert answers to all your GDPR questions, with our GDPR webinar guest Rowenna Fielding, senior data protection lead at the data protection consultancy Protecture.

7 PR News Year’s resolutions
We come full circle for our second post, which aimed to kick start 2018 with seven simple resolutions to make everyone’s comms year better. Did you make new friends? Lose the flab? Stop being boring?

Find out how many 2018 resolutions you stuck to.

5 pitch tips from Ben Titchmarsh
We spoke to Ben Titchmarsh, head of media and marketing at Propeller Group for our white paper Media Relations in 2018. Ben gave us excellent insights into the perfect pitch from knowing your sector to making it exclusive.

What did Kylie Jenner teach us?
While 2018 gave us many Kylie Jenner lessons, it was her tweet that wiped $1bn off Snap’s market value that caught our attention. The lesson we took away from the global headline news? Twitter rules.

Four tips for true comms integration from Angie Moxham at The Fourth Angel
Angie Moxham told us about the benefits of truly integrated PR campaigns. With four simple tips, Angie reveals how anyone can deliver an integrated campaign and explains why everyone needs to.

Have you updated your Facebook strategy?
Facebook hit the headlines throughout 2018, for a whole host of reasons. Its most popular story in the Monday PR Club followed changes Zuckerberg made in January, to prioritise news posts from trusted sources. While announced back in January, it was the second major Facebook change of 2018 (but by no means the last), after the platform decided to prioritise friends and family’s posts in users’ feeds.

PR lessons from Center Parcs and Richard Littlejohn
Center Parcs pulled its advertising from the Daily Mail after Richard Littlejohn attacked two-father relationships in a column, which followed Tom Daley and his husband Dustin Lance Black’s announcement of their first child together. Find out what should we do as PRs when faced with such controversy.

Monday PR Club is taking a break over the festive period and looks forward to seeing you all in 2019. Merry Christmas everyone!

Theresa May speech

Political Headlines – May, Cox, workers’ rights and Blair

Today’s political headlines include May’s thoughts on a second referendum, the Attorney General, Geoffrey Cox, telling Cabinet that May will be removed next year, the biggest package of employment reforms for a generation and Blair’s criticisms of May’s Brexit tactics. 

Another referendum would ‘break faith with British people’
The BBC reports on remarks Prime Minister Theresa May is set to make on a new referendum on Brexit. May will say that a second vote would do ‘irreparable damage’ to British politics and she does not think it would solve any problems. These remarks come after two former Prime Ministers, Tony Blair and John Major, called for a second vote if MPs cannot agree the course of action to take from here.

Attorney General told Cabinet May will be removed next year
The Telegraph reports on allegations that the Attorney General told members of the Cabinet that Theresa May must be removed from her office after Brexit. Geoffrey Cox has reportedly told others to ‘swallow’ the deal for now and renegotiate when May is gone.  It is rumoured that Cox said that May should be removed by April of next year so others can take over the process, it is also reported that this is not the first time that Cox has made such comments.

Biggest package of employment reforms for a generation
The Sun gives details of reforms around workers’ rights. These reforms could see companies that mistreat their staff fines up to £20,000. The changes that will be revealed today by Business Secretary Greg Clark, he will also reveal the companies that have shown ‘malice, spite or gross oversight’ to employees. Further reforms include closing a loophole that allowed agency workers to be employed on cheaper rates than permanent staff. This reform come after the Taylor review into modern working practices.

Blair criticises May’s Brexit tactics
The Metro reports on criticism Theresa May is facing from Tony Blair for the way in which she is attempting to get her Brexit deal through Parliament. Blair called the PM ‘irresponsible’ for the way in which she is attempting to ‘steamroller’ her deal through Parliament. This follows the former PM campaigning for a second referendum, he has also defended his own interventions saying he is within his rights to offer advice to the country.

Review into overseas patients use of the NHS kept secret
The Independent has revealed that a review that says that overseas patients are being wrongly denied NHS treatment after being told to pay up front is being kept out of the public. The review states that care is not being safety withheld when payment is not provided. Shadow Health Secretary, Jonathan Ashworth, has asked why the findings are being kept hidden.

Will there be another referendum? Keep up to date with Vuelio Political Services.

agency competition

Creative Shootout finalists announced

Nine agencies will battle it at the next live final of the Creative Shootout, on Thursday 24 January 2019.

The nine agencies submitted 60 seconds worth of ‘creativity’, which was then judged by an industry panel. They will now have the chance to show off their creative clout on stage at BAFTA for a cause that is literally global – plastic pollution – for the Shootout’s cause of the year, A Plastic Planet (APP).

The nine agency finalists span PR, digital and marketing disciplines. They are:

  • 3 Monkeys Zeno, Global creative communications consultancy
  • 72 Point, Content-driven PR agency
  • Brands2Life, Multi-discipline communications agency
  • Fever, PR, social and influencer agency
  • Raw London, Branded content agency
  • Ready10, PR and SEO agency
  • Stein IAS, B2B marketing and advertising agency
  • Talker Tailor Trouble Maker, Creative communications agency
  • Wire, Creative brand, design and digital agency

As with the 2018 Live Final, where reigning champions Raw London triumphed with their ‘Any shape – any size’ campaign for FareShare, teams will be given a real brief from A Plastic Planet on the day – and then have just four hours to turn it into a compelling creative campaign.

Having drawn straws to determine the running order, they then pitch it on stage at BAFTA in just ten minutes to a live audience and the judges. The winner is crowned live on stage in the evening and the winning agency will get to work with APP to see their idea come to life – as Raw London has done this summer with FareShare.

Serious bragging rights as ‘the UK’s most creative agency’ are up for grabs.

Vuelio is delighted to once again be sponsoring the Creative Shootout and supporting creativity in the industry.

Creative Shootout Founder Johnny Pitt said: ‘The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.’

The 2019 judging panel includes:

  • Ali Hannan, CEO, Creative Equals
  • Chaka Sobhani, chief creative officer, Leo Burnett
  • Colette Foster, creative director, Full Fat TV
  • James Herring, co-founder, Taylor Herring
  • Nishma Robb, marketing director, Google
  • Johnny Pitt, founder, The Creative Shootout
  • Riyadh Khalaf, Influencer
  • Sian Sutherland, co-founder, A Plastic Planet
Juncker

Political Headlines – May humiliated, Tories clash and Labour to increase pressure

Today’s political headlines include May left humiliated after meeting with EU leaders, Tory factions clash in aftermath of vote, Labour to throw the parliamentary kitchen sink at May and Brexit vote to be held on 14 January. 

May left ‘humiliated’ after meeting with EU leaders
According to The Daily Telegraph, Theresa May was left ‘humiliated’ after last night’s European Council meeting. EU leaders rejected her attempts to win concessions on the Northern Ireland backstop, with European Commission President Jean Claude-Juncker saying it was time for the UK ‘to say what they want instead of asking us to say what we want’. The statement issued at the end of the meeting was much worse for May than a draft version drawn up before the leaders met.

Tory factions clash in aftermath of vote
The Times claims that senior Tories believe that the Conservatives are ‘facing an irrevocable split over Brexit’ with factions clashing in the aftermath of the failed vote of no confidence in Theresa May. Apparently some MPs in the European Research Group are threatening to go ‘on strike’ and not vote on some legislation, while rival cabinet members are pressing for different strategies. Some want Parliament to vote on all options, including another referendum, while others want a no-deal Brexit to become the main planning assumption.

Labour to ‘throw the parliamentary kitchen sink’ at May
The Guardian reports that Jeremy Corbyn is to increase pressure on Theresa May in Parliament by using urgent questions and emergency debates, with a source claiming that the party may ‘throw the parliamentary kitchen sink’ at the Government. It adds that Shadow Brexit Secretary Sir Keir Starmer has been calling for a motion of no confidence in the Government to be tabled by the party before Christmas.

Brexit vote to be held on January 14
In an exclusiveThe Sun says the Government is planning to hold the rescheduled vote on Theresa May’s Brexit deal on January 14, with the process restarting and allowing five further days of debate. Number 10 said the vote will be held ‘as soon as possible’ in January.

£970m boost to police funding
The Daily Telegraph says that Home Secretary Sajid Javid has announced a £970m increase in police funding, to be paid for by increased council tax. He said that the funding would allow forces to ‘recruit more detectives’, which would ‘ensure they are better placed to respond to the increasingly complex crimes they face’. He cautioned that the funding boost ‘must be matched by improvements in policing led by the police themselves’.

Labour would break up accounting firms
The Financial Times reports that Labour would force the big four accounting firms to break up their UK businesses, splitting audit from other services, and to cap their share of the audit market at 50% of the country’s largest listed companies. The plans are contained in a report commissioned by Shadow Chancellor John McDonnell.

Army recruitment contract won’t deliver promised savings
The Times says that a report by the National Audit Office has found that the army’s recruitment contract with Capita, which has missed its targets each year and left the army undermanned, will not achieve the predicted savings of £270m and has ‘significant problems’, with changes made not yet allowing targets to be met.

Councils to be allowed to raise council tax by 3%
The Sun reports that that Housing, Communities and Local Government Secretary James Brokenshire has announced that councils will be allowed to raise council tax by up to 3% next year, with some able to add a further 2% in order to cover the cost of providing social care. The Local Government Association has warned that this is not enough.

Don’t be humiliated by poor political intelligence, get bespoke reports from Vuelio Political Services.

PRCA logeion

PRCA signs agreement with Netherlands-based Logeion

The PRCA has signed a Memorandum of Understanding for mutual cooperation with Logeion, the Netherlands association for communications professionals.

Logeion has over 4,000 members and provides a platform for all communication professionals in the Netherlands. It is the second oldest professional communications organisation in the world, and has a rich tradition of innovation since its founding 70 years ago.

Founded in 1969, the PRCA operates in 66 countries and represents practitioners across the whole range of the PR and communications industry.

The agreement between the two bodies will include the exchange of knowledge via events and whitepapers; board cooperation; co-promotion of events to the respective members of each organisation; and shared insights on topics such as ethical codes. Logeion has also designated London as the destination of its annual study trip in 2019.

Francis Ingham

Francis Ingham, director general of the PRCA, said: ‘We are very pleased to forge this new bilateral relationship with Logeion, an association which plays a hugely important role within the Dutch communications community.

‘Our two associations share many values – including a belief in the huge importance of ethical standards, and the need to raise them all around the world. Working together, we will be able to deliver significant new benefits and links to our respective members.’

Andre Manning

Andre Manning, director of Logeion, said: ‘Working closely together with the PRCA has been high on the wish list of Logeion as it will give our members access to one of the most respected communications organisations in the world. The PRCA is well respected and a proven thought leader on many topics that our relevant for the communications function, such as ethical codes.

‘We are thrilled to share knowledge and best-practices and learn from each other to make sure we continue to further develop the communications profession and the skillset of our members.’

Theresa May

Political Headlines – May wins her vote of no confidence

Today’s political headlines include May winning the vote of no confidence, the row after MPs have whip reinstated prior to the vote, May seeking backstop assurances from the EU and Javid as Conservative councillors’ favourite to be next leader.  

May wins vote of no confidence, but promises she’ll stand down before election
As The Times reports, Theresa May won the vote of confidence in her leadership by 200 votes to 117. The paper suggests that her margin of victory was less than had been hoped, with May calling for the party to now ‘come together in the national interest’. However, Jacob Rees-Mogg said that the result was ‘terrible’ and May should ‘go and see the Queen urgently and resign’. Ahead of the vote, May promised MPs that she would not lead at the next election, while Philip Hammond claimed that it would ‘flush out the extremists’.

Row after MPs have whip reinstated prior to vote
The Daily Telegraph claims that a row has broken out after the reinstatement of the Conservative whip to two MPs before the vote of no confidence. The votes of Andrew Griffiths and Charlie Elphicke, each suspended following sex claims against them, are believed to have cancelled each other out, with Griffiths voting for May and Elphicke against. Sam Smethers of the Fawcett Society said the decision was ‘an insult to all women’.

May seeks backstop assurances from EU
The Financial Times reports that Theresa May is now heading to Brussels for a meeting of the European Council, at which she hopes to obtain legal assurances about the Northern Ireland backstop. Draft summit conclusions suggest that the EU will say that the arrangement ‘does not represent a desirable outcome’ and would last only for ‘as long as is strictly necessary’ but officials have resisted calls for the statement to have full legal force.

Javid is Conservative councillors’ favourite to be next leader
The Daily Mail carries the results of a poll by Survation which finds that Sajid Javid is the first choice of Conservative councillors to be the next party leader, followed by Jeremy Hunt and Dominic Raab. By contrast, Boris Johnson only came seventh in the survey, which also found that 67% of councillors thought that it was wrong to call the confidence vote.

Corbyn accuses May of being ‘contemptuous’
The Guardian reports that Jeremy Corbyn used Prime Minister’s Questions to demand that Theresa May’s Brexit deal be put to the vote before Christmas, though he largely avoided the subject of the vote of no confidence. May replied only that the date would be ‘announced in the normal way’, which Corbyn claimed was ‘totally and utterly unacceptable’ and ‘contemptuous of parliament’.

Cabinet could block deal before it reaches Parliament, Fox suggests
The Daily Telegraph reports that International Trade Secretary Liam Fox has claimed that cabinet ministers could prevent Parliament from voting on Theresa May’s Brexit deal unless ‘changes to the backstop’ are agreed. He also suggested that a no-deal Brexit would be more likely unless progress was made on this.

Government increases no-deal recruitment
According to the Financial Times, the Government is increasing its recruitment for a no-deal Brexit, adding 50 new staff to the Cabinet Office’s civil contingency secretariat, which manages major events and responds to civil emergencies, and is playing a leading role in cross-Government planning, which goes by the name of ‘Operation Yellowhammer’.

Universities could be fined if they don’t recruit more white working class students
The Daily Mail reports that Education Secretary Damian Hinds has accused universities of not doing enough to admit disadvantaged groups, especially from provincial white backgrounds, and of not doing enough to support black students, who are more likely to drop out in their first year. Universities who don’t take action could be fined.

Clients of Vuelio Political Services knew Theresa May won the vote as the result was announced.

Theresa May no confidence

Political Headlines – May faces no confidence vote

Today’s political headlines include May’s no confidence vote, May to be pressured into stepping up no-deal preparations, voters becoming more pessimistic and EU leaders snubbing May. 

May to face vote of no confidence by Tory MPs
As The Daily Telegraph reports, a vote of no confidence in Theresa May as Conservative leader has been triggered, with the required 48 letters being received. Sir Graham Brady, chair of the 1922 Committee, has confirmed that the vote will be held tonight. The paper adds that former cabinet minister Owen Paterson put in a letter of no confidence last night, in which he claimed that the Prime Minister’s Brexit deal was ‘bad’ and a ‘betrayal of clear manifesto promises’, which treated Brexit as a ‘problem to be solved rather than an exciting opportunity to be grasped’.

May to be pressured into stepping up no-deal preparations
The Times claimed that Theresa May was to be put under pressure by some cabinet ministers this morning to step up preparations for a no-deal Brexit, including an emergency fisheries policy. It added that leadership contenders Sajid Javid and Boris Johnson have been preparing their pitches with pieces in The Spectator, with Javid telling the magazine about his commitment to social mobility and Johnson comparing his weight loss to Brexit.

Voters becoming more pessimistic about negotiations
The Guardian carries details of research by Britain Thinks, which finds that people are becoming more pessimistic about the state of the UK’s negotiations to leave the EU, including ‘die hard leavers’. Little consensus on the best way forward emerged from the research, with negative opinions of May’s deal and a dip in support for another referendum.

EU leaders snub May
The Daily Telegraph claims that leaders snubbed Theresa May during her tour of EU countries yesterday, with German Chancellor Angela Merkel telling her that there was ‘no way’ the agreement could be reopened and that negotiations must be conducted through the European Commission. May had reportedly told European leaders that she was considering delaying the vote on Sunday.

Corbyn accuses May of ‘demeaning her office’
The Guardian reports that Jeremy Corbyn accuses Theresa May of ‘demeaning her office’ and creating an ‘abject mess’ yesterday by delaying her vote on the Brexit deal to try and get concessions from the EU. He called on May to ‘immediately put her deal before the house’ if she came back with only ‘warm words’, and ‘let Parliament take back control’.

Peer retires after sexual harassment allegations
In an exclusiveThe Sun reports that Lord Lester of Herne Hill is retiring from the House of Lords. Last month a committee had recommended that he should be suspended for sexual harassment and offering a woman ‘corrupt inducements to sleep with him’, but peers rejected the punishment and referred the case back to the committee.

Home Office reverses suspension of ‘golden visas’
The Financial Times says that the Home Office has reversed its decision to suspend issuing ‘golden visas’ to investors, less than a week after it was announced. The change of plan followed the receipt of a letter from immigration lawyers which warned that suspending the Tier 1 investor visa was illegal.

Osamor apologises for ‘emotional outbursts’
The Daily Mail reports that Labour MP Kate Osamor has apologised for what she called ‘emotional outbursts’. She resigned from the shadow cabinet two weeks ago after it was reported that she’d threatened a journalist who asked for comment about her employment of her son, who has been convicted of drugs offences.

The no confidence vote takes place tonight – don’t miss the result, get Vuelio Political Services.

World's 50 Best Restaurants

Case study: Relevance International and The World’s 50 Best Restaurants

Relevance International is celebrating the recent success of The World’s 50 Best Restaurants after increasing its media coverage, social engagement and global footprint.  

The World’s 50 Best Restaurants, the worldwide ranking scheme for high-quality dining, wanted to expand the amount of positive coverage – and the spread of coverage across the world – for its 16th annual awards ceremony, held in Bilbao, Spain in June 2018.

Relevance International was instructed to handle PR for the 2018 awards, and the agency created media interest in the lead up to the big event through a number of strategic initiatives.

Building excitement
Every fortnight from April onwards, individual winners of special awards were announced, which created a pipeline of content in the lead up to the awards ceremony. Categories included BBVA Scholarship, Diners Club Lifetime Achievement Award, Miele One to Watch, and elit Vodka Best Female Chef.

The Best Female Chef was launched with a targeted international media lunch held at winner Clare Smyth’s Core restaurant in central London. This location was kept secret to build anticipation and journalists from key markets, both relevant to Clare’s background as well as from target countries, were invited.

The campaign achieved 1,972 pieces of coverage, predominately within two weeks, fuelled by a debate over the merits of such an award.

Further interest in The World’s 50 Best Restaurants was generated one week before the main event with the announcement of the 51-100 list, leading to speculation – in traditional media and on social platforms – about who would make the top 50.

World's 50 best social carpet

Other activities organised around the awards included #50BestTalks, featuring top chefs discussing industry issues and trends; a ‘meet the chefs’ speed dating-style media event; an official press conference; a food-meets-art event; and several press moments with previously announced individual chef winners for one-to-one meetings.

On recommendation of the agency, the launch of a Female Advisory Board saw seven of the world’s best female chefs come together for an open discussion around industry issues and brand initiatives.

Global coverage
New for 2018 were the 21 broadcast stations – international, national and local – secured to attend and cover the main event. Mirroring the approach of The Oscars, and to open the event up to general consumers, people were able to follow the main ceremony on TV and via a Reuters live stream. Other stations that covered the event included RAI 1, France 2, BBC World and Channel 5 Asia.

World's 50 best filming

Relevance International planned the media management of the 2018 event programme, overseeing more than 300 media attendees during the awards week, with 59,601 pieces of coverage over five months – a 24% increase on 2017 (47,879). Coverage was in 51 languages, a 6.25% on 2017, and 127 countries, a 9.5% increase on 2017.

In four key markets alone, there were 125 pieces of broadcast coverage over one week (radio: 84, TV: 41). The number of social media posts featuring The World’s 50 Best grew from 33,797 in the five months in 2017 to 53,717 across the same period in 2018. It was aided by a surge in social media activity during the live stream, as well as the attendance of influencer-ambassadors at the ceremony.

Overall, 99% of coverage was positive, despite the controversy over the Best Female Chef category.

Retained global agency
Following the campaign, Relevance International became the brand’s first retained global agency of record.

Hélène Pietrini, director of The World’s 50 Best Restaurants, said, ‘During Relevance’s time working with us in our initial engagement, the firm achieved greater media exposure than ever received in the brand’s 16-year history.’

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘Our work with The World’s 50 Best Restaurants showcases our strength as an agency with a boutique offering and global sensibilities.

British Journalism Awards

The Financial Times wins four awards at the British Journalism Awards

It was a great evening for the FT at the British Journalism Awards, which scooped the top award, News Provider of the Year, alongside three other awards – the most for any newspaper.

The outlet also achieved the Innovation award, while journalist Laura Hughes took the Political Journalist prize, and Matthew Garrahan won for Arts and Entertainment.

Other big winners on the night include Journalist of the Year, Amelia Gentleman of The Guardian, and Carole Cadwalladr who won both the Technology Journalism and Investigation of the Year awards.

The Times and Sunday Times also won big this year, achieving a total of five awards across the publications.

More than 400 entries were submitted over the 22 categories this year, and a total of 50 independent judges examined the entries.

The full list of winners from the night:

Technology Journalism: Carole Cadwalladr, The Observer
Features Journalism: Duncan Leatherdale, BBC News
Innovation of the Year: Financial Times
Arts and Entertainment: Matthew Garrahan, Financial Times
Business, Finance and Economics Journalism: Jeff Prestridge, Mail on Sunday
Politics Journalism: Laura Hughes, Financial Times
Comment Journalism: Janice Turner, The Times
Campaign of the Year: Larisa Brown, Daily Mail
Photojournalism: Paula Bronstein, The Sunday Time
Science and Health Journalism: Helen McArdle, The Herald
Sports Journalism: Jonathan Calvert and George Arbunthnott, The Sunday Times
Popular Journalism: Ian Birrell, Mail on Sunday
Foreign Affairs Journalism: Wa Lone and Kyaw Soe Oo, Reuters
Local Heroes: Stephen Noland and David Thomson, BBC Radio Ulster
New Journalist of the Year: Richard Holmes, Buzzfeed UK
Specialist Journalism: Patrick Strudwick, Buzzfeed UK
Scoop of the Year: Sean O’Neill, The Times
Investigation of the Year (Global): Wa Lone and Kyaw Soe Oo
Investigation of the Year: Carole Cadwalladr, The Observer
Marie Colvin Award: Louise Callaghan, The Sunday Times
Journalist of the Year 2018: Amelia Gentleman, The Guardian
News Provider of the Year 2018: Financial Times

Rachel Spencer the paw post

Pet blog spotlight: Rachel Spencer, The Paw Post

Rachel Spencer started The Paw Post in 2017 to talk about everything pet related with her dog Daisy. Sadly, Daisy passed away earlier this year. Here, Rachel has opened up about the loss of her beloved pet, how the blogging community supported her and how The Paw Post has carried on in Daisy’s memory and also now features Patch.

Rachel spencer with DaisyCould you tell us how things have changed recently?
We lost our dog Daisy [pictured with Rachel, right] in April this year. She was a senior dog at 13 but was always so young. In October last year she had pancreatitis and was very poorly but recovered. Then in December we started noticing changes in her. She lost her depth perception, became restless at night and started growling at sudden movements. It was out of character and she had a few accidents in the house.

When we learned she had dementia, it really hit home she was getting old. But I did lots of research and had amazing support from her vets, and we were positive about the future.

But after a few months she deteriorated, becoming anxious and started vocalising, one of the advanced dementia symptoms. We became worried about her vision as she couldn’t see her favourite blue ball and kept walking into things.

The vet checked her visual field and confirmed our fears. She suspected a tumour was pressing on her optic nerve. We took some time to consider having an MRI scan to see what was there but she went downhill so quickly and we knew around the corner would be a seizure or haemorrhage which would have been terrifying and painful. We wanted her to go peacefully and in April we made the decision to put her to sleep.

What’s it like having to deal with a loss so publicly?
I didn’t tell anyone apart from people we knew in real life or who had grown close to on social media and in the pet world for the first couple of weeks. But I knew I had to publicly share it and it took a lot of strength to write the post saying goodbye.

Although she was old, it was a shock. Daisy was so young at heart and was still chasing sheep and squirrels just a few weeks before we lost her. Like all dog owners, I expect them to live forever.

Things escalated really quickly – she went from playing with her ball on the beach to being scared of the outside world because she could no longer see and was in pain in the space of a week.

What happened afterwards was amazing. People were so lovely and supportive and sent cards, flowers and gifts. It completely blew me away and it totally opened my eyes to the lovely community the pet blogging world is. I felt really grateful because had I not done the blog I never would have had that.

What did you think you’d do with the blog after Daisy died?
I didn’t know what to do with myself at the time but after the lovely response I had, I decided to carry it on in her memory. She is still on my profile on all our social media channels – I can’t bring myself to change it yet. And I decided that I’d continue to write about the things that affected Daisy, how to cope with a senior dog and how to cope with loss. I’ve tried to use our experience to help others.

What advice would you give anyone who loses a pet?
Nothing can prepare you for how you feel but the main thing is to give yourself time and be kind to yourself. It’s ok to grieve for a pet and I even spoke to a bereavement counsellor to find out the best ways to cope, how to handle telling my partner Tommy’s young daughters and things like that. I know some people might feel like it sounds a little over the top but it helped me.

Can you tell us about getting Patch?
We knew we wanted to adopt another dog rather than get a puppy. I felt we were in a situation where we could adopt – we didn’t have small children and were fairly experienced with having had Daisy – so that’s what we did.

We found Patch on a rehoming page for Patterdale Terriers on Facebook. I knew straight away he was the one. His family were rehoming him as his owner had died. We stay in touch with them and we’re so glad to have found such a lovely dog.

The Paw Post Patch

Are you conscious of Patch filling in on the blog where Daisy did before?
Yes, he’s a different dog, he’s only two whereas Daisy was a senior dog, so I write about him and try to put his personality across. He’s in training so we’re doing his training diaries, and we’re looking forward to writing about his holidays, new things he’s tried out and what life is like with a young dog.

But I also still write about issues affecting dogs of all ages, like anxiety and the importance of dogs being trained and well mannered. I feature Daisy whenever I can too.

Do you still work with PRs/brands in the same way?
Yes, I have a lot of PRs who come to me as a journalist first then that leads to content for my blog.

Because I have a younger dog, I can do things like ‘running for dogs’ and other activities that might not have been possible or appropriate for a senior dog.

I ensure my posts are well researched, produce informative posts that aim to be helpful to my readers and always meet deadlines.

I would love more PRs to approach me as a blogger – I only write about things I (or someone I know well and trust) have tried and tested and I don’t use guest posts but other than that, I’m open to all kinds of ideas.

Reach-the-right-influencers-with-the-Vuelio-media-database

Theresa May withdrawing brexit vote

Political Headlines – May postpones Brexit vote and Corbyn resists vote of no confidence

Today’s political headlines include May abandoning the Brexit vote, May confirming she will not revoke Article 50, Corbyn resisting pressure to hold a vote of no confidence and whips accused of doing too little too late. 

May abandons Brexit vote for further talks on the backstop
As The Times reports, yesterday Theresa May announced that she was deferring the vote on her Brexit deal, admitting she would have lost it by a ‘significant margin’. Instead, the Prime Minister is visiting European leaders in an attempt to secure further ‘reassurances’ about the Northern Ireland backstop. According to diplomats, the EU would be prepared to sign a ‘letter of intent’ promising to work to avoid the backstop coming into use.

May will not revoke Article 50
The Guardian reports that Theresa May has confirmed that she will not revoke Article 50, because doing so ‘would mean going back on the vote of the referendum’. Yesterday, the European Court of Justice ruled that the UK could revoke its notification without needing permission from the EU.

Corbyn resists pressure to hold vote of no confidence
The Financial Times says that Jeremy Corbyn is resisting pressure from Labour MPs, including 38 who signed a letter organised by Ian Murray, and other party leaders, such as Nicola Sturgeon who challenged him on Twitter yesterday, to table a vote of no confidence in Theresa May. The paper suggests this is because it would cause Labour’s ‘fudged’ Brexit policy to unravel, potentially forcing it to back another referendum.

Whips accused of doing ‘too little, too late’
The Times claims that Conservative whips have been accused of doing ‘too little, too late’ to ensure the support of Tory MPs for the deal. According to the paper, some backbenchers weren’t contacted until Saturday to find out how they’d be voting, despite Chief Whip Julian Smith promising to get support for the deal at a Cabinet meeting three weeks ago.

Bercow accuses May of being ‘deeply discourteous’
The Daily Express says that Commons Speaker John Bercow accused Theresa May of being ‘deeply discourteous’ for calling off today’s Brexit vote, suggesting that MPs should get to vote on the postponement although he admitted that it did not need to be put to the vote.

MP grabs mace in protest
The Mirror reports that Labour MP Lloyd Russell-Moyle grabbed the House of Commons mace yesterday in protest at Theresa May’s decision to scrap the planned vote, which he said was ‘disgraceful’. He was then barred from the House for the rest of the day by the Speaker.

Stansted 15 convicted in ‘unprecedented crackdown in the right to protest’
The Guardian reports that the Stansted 15, protesters who took direct action against a deportation flight from the airport, have been convicted of terrorist offences introduced after Lockerbie, the first time these have been used against a non-violent protest. One activist said his conviction was an ‘unprecedented crackdown on the right to protest’.

Speaker could be investigated for bullying ‘within weeks’
According to The Sun, allegations of bullying against Commons Speaker John Bercow could be investigated ‘within weeks’ after the Commons Standards Committee called for a rule blocking the investigation of complaints which are over seven years old without its permission to be abandoned. MPs are expected to approve the change before Christmas, and Tory MP Andrew Bridgen has confirmed that he will then resubmit a complaint.

Brexit vote? No confidence vote? Find out what’s going on with Vuelio Political Services.

6 tips from the top

Working with bloggers: 6 tips from the top

The Vuelio Blog Awards annually recognise the best bloggers in the UK, but how do these champions work with PRs and brands?

This year’s winners have all appeared in one of our renowned Top 10 Blog Rankings and many have taking part in interviews. We know how they like to work with PRs and brands because they’ve shared best practice advice for collaborations.

Here’s top advice from six 2018 winners, including the Best UK Blog and Women’s Fashion Blog, Inthefrow [pictured]; Best Travel Blog, Hand Luggage Only; Best Interior Design Blog, Mad About The House; Best Mummy Blog, Slummy Single Mummy; Best Daddy Blog, The DADventurer; and Best Pet Blog, Steph and the Spaniels.

VBA 2018 Inthefrow

Victoria Magrath, Inthefrow
I like to be straightforward wherever possible. It’s great to get a friendly introductory email where you can discover a new agency, brand or designer but there’s nothing that stands out more to me, than someone who is professional and forthcoming with how they can see us working together and what the both of us can gain from partnering. That way, as a team, we can instantly work out if our brands are well suited and if working together successfully is a possibility for all parties. Efficiency is a big priority for me, and most important with everyone’s schedules being so hectic.

Lloyd and Yaya, Hand Luggage Only
I guess that we are pretty openminded and always flexible in how we work with people. No two destinations or brands are exactly the same, no two people are and so it would be unrealistic to expect two projects to be. We always see collaborations as a two-way conversation (not just one party telling the other what to do or not do), which always helps when working with brands.

Kate Watson-Smyth, Mad About The House
I like them to get my name right – the emails addressed to ‘Mad’ tend not to get opened! There are so many blogs now that I really appreciate when a PR has taken the time to read the blog and work out if I really am the right person for their idea. These days I think it’s much more about focused collaboration and I tend not to work on huge campaigns that everyone else is doing if at all possible.

Jo Middleton, Slummy Single Mummy
I’m pretty open to any kind of approach as long as it’s well researched, friendly and honest. I’m not saying I end up working with everyone who gets in touch, but I try to read most things. I like it best when I’m given plenty of rein creatively, but with clear goals too – I want the brand to be able to measure whether or not they’ve got what they want from working with me, so they come back!

Dave Hornby, The DADventurer
My blog is a business and that this is my job. Blogging as a career is still pretty new and some brands/PRs haven’t fully grasped that this means it should be viewed as business-to-business. On the whole, the majority of brands I work with get this and value what a blogger brings to the table – some are still learning though. They wouldn’t be happy having to continually chase late payments, having briefs changed with no warning or being asked to work for free – neither should bloggers.

Stephanie Walton, Steph and the Spaniels
In many ways, we really love campaigns with substance and that can really get us creating fun and interesting content. We love being able to collaborate with pet brands, as well as lifestyle brands that we can bring a dog aspect into, as it shows how important pets really are to everyone.

Want to work with bloggers? Need to improve your influencer outreach? Find out how Vuelio can help

Theresa May

Political Headlines – May considers postponing the Brexit vote and the UK can cancel Brexit

Today’s political headlines include the potential postponing of the Brexit vote, UK can cancel Brexit unilaterally, May could face leadership battle this week and no-confidence in Theresa May. 

May considers postponing Brexit vote
The Daily Telegraph says that Theresa May has held ‘crisis talks’ with EU leaders while she considers whether to postpone Tuesday’s vote on the Brexit deal. According to the paper, ‘her closest allies’ still don’t know whether she intends to go ahead with the vote as planned. The paper adds that some ministers have discussed holding a referendum between May’s deal and a no-deal Brexit, with no option to remain.

UK can cancel Brexit unilaterally
The BBC reports that the European Court of Justice has ruled this morning that the UK could cancel Brexit without the permission of other EU nations. However, the decision would have to ‘follow a democratic process’, so Parliament would need to approve any such move.

May could face leadership battle this week
The Times reports that Theresa May could face a leadership battle. Boris Johnson has set out plans for a further negotiation with the EU, while Sajid Javid and Jeremy Hunt are apparently sounding out potential supporters. The Sun adds that Javid could launch his campaign this week, and has been recruiting supporters for the last fortnight, telling one ‘senior Tory’ that May will be forced out when her deal falls and he will then declare his candidacy immediately.

Labour and DUP discussing no confidence vote in Theresa May
The Daily Telegraph claims that Labour has been holding discussions with the DUP about tabling a motion of no confidence in the Prime Minister, in the hope of uniting opposing factions against her. The party is reportedly concerned that tabling a motion against the whole Government would instead unite the different Conservative factions.

Brexit deal criticised by MPs
The Financial Times says that the Commons Brexit Committee has criticised the Brexit deal, accusing the Government of avoiding ‘hard choices’ and not offering ‘sufficient clarity or certainty about the future’. The committee, consisting of both Brexiteers and Remainers, also claimed that the plan had ‘no realistic, long-term proposals’ for the Irish border.

Ministers to be obliged to seek better fishing deal
The Times reports that Environment, Food and Rural Affairs Secretary Michael Gove is to announce a new legal obligation for ministers to seek a better deal for fishermen when they negotiate over rights after Brexit. The obligation is to be introduced as an amendment to the Fisheries Bill today.

£1bn bailout for Crossrail
According to the Financial Times, the Government is to announce a £1bn bailout for Crossrail, perhaps as soon as today. The paper also warns that the project may be delayed further, amid problems with software, testing and station construction, and may not be ready to open until late 2020.

Outsourcing firm seeks rescue deal
The BBC reports that Interserve, which is one of the largest providers of public services, is seeking a rescue deal. The firm is struggling with £500m of debt, but claims to be ‘making good progress’ on its long-term recovery plan, which will be announced in the new year.

Worried about the future of Brexit? Find out what happens and when with Vuelio Political Services.

Waiting room

Political Headlines – millions wait for GP appointments and Brexit latest

Today’s political headlines include millions of patients waiting for more than three weeks for a GP appointment, gambling firms agree whistle-to-whistle ad ban, ITV pulls out of hosting the Brexit debate, and no-deal could mean gridlock for Kent. 

Millions of patients waiting more than three weeks for a GP appointment
The Times reports that five million patients a month are waiting more than three weeks for a GP appointment, according to data released by the NHS for the first time. The figures will pile further pressure on health chiefs to deal with the chronic shortage of GPs. Simon Stevens, head of NHS England, has acknowledged that if the GP system fails the whole NHS will fail as hospitals are pushed beyond capacity.

Gambling firms agree ‘whistle-to-whistle’ television advertising ban
The BBC reports that the Remote Gambling Association (RGA), which includes Bet365, Ladbrokes and Paddy Power, has struck a deal to stop adverts during live sports broadcasts. The ban will include any game that starts prior to the 9pm watershed but ends after that time. Tom Watson MP, Labour’s Shadow Secretary of State for Digital, Culture, Media and Sport said he was ‘delighted’ by the move as the number of adverts during live sports had ‘clearly reached crisis levels’.

ITV pull out of hosting TV debate between May and Corbyn
Sky reports that ITV has withdrawn its proposal to hold a Brexit debate between Theresa May and Jeremy Corbyn. This comes after disagreement between the Conservatives and the Labour Party disagreeing on whether to take up the offer of a debate. The debate proposed by ITV was favoured by Labour, whereas the option put forward by the BBC was favoured by the Conservatives. It is rumoured that the Prime Minister did not want to miss Strictly Come Dancing hence why she was against the ITV proposal. It is also alleged that Jeremy Corbyn was worried about the debate clashing with I’m A Celebrity…Get Me Out of Here!

No-deal Brexit could mean gridlock for Kent
The Guardian gives details of a report by Kent County Council. The report says that a no-deal Brexit would cause chaos across Kent, with gridlock on the roads, no rubbish collected, and children unable to take exams.  It is expected Kent would face some of the harshest consequences of a no-deal due to the Dover-Calais trade route. The council has also said that if this was the outcome then all who would be impacted would be informed.

Rail review could recommend nationalisation
The BBC report on remarks made by Keith Williams, the man conducting a review into the UK railways where he has said that nationalisation is a possible recommendation. Williams said he is independent, so he will consider all options and his job is to come up with the best recommendations. The review will be published in a white paper in the autumn of 2019 and reform will begin in 2020. Williams said what he sees in the “rail system is a loss of public confidence”.

Leave campaigners preparing for second referendum
The Financial Times are reporting that key figures in the Leave campaign are making preparations for a second Brexit vote. In an exclusive, the paper claims Eurosceptic MPs are working with Australian political strategist Lynton Crosby to plan their approach, reflecting the belief that a parliamentary deadlock could lead to a second referendum.

Corbyn calls for support over Brexit
In an article for The Guardian, Labour leader Jeremy Corbyn has urged MPs to reject Theresa May’s Brexit deal in the Commons vote next week, and get behind Labour’s alternative plan. Corbyn again suggested a second referendum may be a possibility, saying that “all options must be on the table” if a general election cannot be forced.

Don’t wait for your political intelligence – get Vuelio Political Services.

Richard Walker at the CIPR Conference

Your business needs purpose – creating a better world at #CIPRconf18

Last week the CIPR National Conference brought together 200 PR and business professionals to explore social purpose and the role of business in creating a better world for society. Among the speakers was Richard Walker, managing director of Iceland.

Iceland is in the spotlight following its ‘banned’ Christmas advert, which highlights the environmental impact of palm oil products. Walker claimed the Greenpeace-created cartoon has been viewed more than 65m times online, making it the most viewed Christmas advert ever.

Keen to outline the responsibility each individual has when it comes to social purpose, Walker said: ‘We’re all focused on Brexit but we’re sleepwalking into an environmental crisis. From deforestation to plastics and palm oil. As businesses invested in those debates, we can find solutions and alternatives that make a difference to our world.’

PR responsibility was advocated by Josh Hardie, deputy director general at CBI, who said: ‘90% of the public want businesses to speak out on social issues that matter to them. That makes it a business imperative.

‘A lack of trust in business often stems from bad communication. Mistrust fills the void when people don’t know what a business does. There’s a huge responsibility for PR pros in today’s world.’

As any business’ primary communicators, PRs must lead from the front when it comes to social purpose and responsibility. They’re also facing an uphill battle – John O’Brien, European managing partner at ONE HUNDRED, explained that corporate social responsibility had become ‘defunct’ as businesses tend to think of it as distinct from their core strategy.

For M&C Saatchi PR’s global CEO Molly Aldridge, this isn’t good enough. She said: ‘Purpose has to be authentically rooted into a brand’s DNA. It can’t be superficial or difficult to understand. It’s then down to businesses to find and engage the right people to deliver on that purpose.’

Having genuine purpose – and one which matters both to your business and your clients – is not something that can be manufactured. While it may not be the role of PR to determine that purpose, it’s certainly their job to advocate its need, engage the right people and communicate the message – embodying the brand’s values and making sure the right story is being told in the right way.

Sarah Hall, president of the CIPR, said: ‘As PR professionals, we have a tremendous opportunity to shape the way our organisations operate in society. This conference showcased the value we can offer in helping businesses find their why and define their how, to deliver long-term benefits for all.’

The CIPR National Conference took place at the British Library on Thursday 29 November.

Women in PR

Women in PR appoints ten industry ambassadors

Women in PR (WIPR) has launched an ambassador programme to help promote its goal of greater equality and diversity across PR leadership teams and the wider industry.  

The group of ten female and male ambassadors have been chosen for their influence, and will provide resources, information and awareness across their networks of professional contacts. The role will not be about governance, which is still managed by an elected committee, but will provide a focus on spreading the overall aims of WIPR across the industry.

WIPR UK said: ‘While men have always been welcome as speakers and attendees at Women in PR events, this is the first time the organisation is welcoming men in an official capacity, recognising that we need male as well as female change agents.’

Bibi Hilton, president of Women in PR and MD at Golin, said: ‘Two-thirds of the industry is female, yet at board director level this drops to 42 per cent, according to this year’s PRCA PR Census. To close our above UK average 23 per cent industry gender pay gap in agencies and stop brilliant women leaving the industry, we have to increase the number and diversity of women in leadership roles and create a more equal workplace. This new ambassador programme will help increase the speed of change, and Women in PR is really excited to work with this group in 2019.’

Amanda Coleman, head of corporate communication, Greater Manchester Police, said: ‘I am saddened that in 2018 many women are still not receiving equal pay, feel prevented from getting where they want to be and have to fight for their position. But we all have a chance to make a difference and this is what I want to do as an ambassador.’

The full list of ambassadors is as follows:

Amanda Coleman, head of corporate communication, Greater Manchester Police

Evadney Campbell, co-founder, Shiloh PR

Jackie Cooper, senior advisor, Edelman

Joan O’Connor, PR director, Coca-Cola Europe

Nicola Green, director of corporate affairs, O2

Andrew Soar, freelance creative communications director

David Gallagher, president, international, Omnicom Public Relations Group

David Holdstock, director of communications, Local Government Association

James Coyle, head of PR, social media and CSR, Samsung Electronics UK

Tony Langham, co-founder and CEO, Lansons

Brexit flag

Political Headlines – extension of Article 50 and the Brexit debate

Today’s political headlines include the EU prepared to extend Article 50, May talking to colleagues about the backstop, Cabinet ministers call on May to postpone vote on deal and Gove to wind up the Brexit debate. 

EU would be prepared to extend Article 50, sources claim
The Daily Telegraph asserts that according to EU sources, the bloc would be prepared to extend the Article 50 negotiating period if MPs reject her Brexit deal, if this would avoid a no-deal Brexit. The paper adds that the Government’s legal advice, published yesterday, makes it clear that there would be different customs regimes in Northern Ireland and Great Britain under the backstop, while Number 10 has been discussing finding a way of giving MPs a veto over the backstop.

May ‘talking to colleagues’ about backstop
Appearing on BBC Radio 4’s Today programme this morning, Theresa May said that she is ‘talking to colleagues’ about the Northern Ireland backstop, but that it was ‘an integral part of the withdrawal agreement’. However, she admitted that she was considering Parliament’s role in choosing to trigger it or a transition period extension.

Cabinet ministers call on May to postpone vote on deal
The Times says that some Cabinet ministers are trying to persuade Theresa May to postpone the vote on her Brexit deal amid fears that she is guaranteed to lose the vote, with Chief Whip Julian Smith claiming that many backbenchers are ‘beyond reason’. Some MPs from both the Government and opposition benches have been offered places on a cross-party committee, which will help direct the next stage of Brexit talks.

Gove to wind up Brexit debate
The Daily Telegraph claims that Michael Gove has been given the job of winding-up the debate on Theresa May’s Brexit deal, perhaps because he is felt more likely to persuade backbench Conservative MPs. Yesterday, Home Secretary Sajid Javid claimed that a no-deal Brexit would lead to ‘an immediate and probably indefinite loss of some security capability’.

Hammond tells MPs economic cost of Brexit is worth it
The Financial Times reports that Chancellor Philip Hammond told the Commons Treasury Committee yesterday that the economic cost of Theresa May’s Brexit deal was worth it in order to ensure that Brexit voters did not feel betrayed. MPs criticised him because the Government’s assessment did not model the exact deal agreed and it had not publishes analysis of Brexit’s short-term impact.

Home Office suspends controversial visas in bid to tackle organised crime
The Times says that the Home Office is suspending issuing ‘Tier 1’ investor visas as part of an attempt to tackle organised crime and money laundering. Existing applications will continue to be considered, but new applications will have to wait for planned reforms to be introduced.

Corbyn attacks Conservative MPs for using foodbanks as photo opportunities
The Mirror reports that Jeremy Corbyn used Prime Minister’s Questions to launch ‘a devastating tear down of the Government’s welfare policies’. The Labour leader told MPs that ‘foodbanks are not just a photo opportunity for Conservative MPs’ and accused the Government of being ‘in denial’ about the effect of Universal Credit.

Hinds argues that snobbery is holding back vocational education
The Sun says that Education Secretary Damian Hinds is to use a keynote speech on technical education to argue that A-levels and university should not be the default route, and to claim that ‘snobbery’ from parents is holding children back because not enough prestige has been attached to vocation education in British society.

Struggling to understand the latest Brexit news? Vuelio Political Services can help.

Brexit defeat in Parliament

Political Headlines – Government defeated three times over Brexit

Today’s political headlines include the Government defeated three times over Brexit, leavers call on May to renegotiate backstop, Brexit notification could be withdrawn and former chief whip to vote against Brexit deal. 

Government defeated three times over Brexit
As The Guardian reports, Theresa May suffered three defeats in Parliament yesterday. A motion finding the Government in contempt of Parliament for not publishing its Brexit legal advice was passed, as was a compromise amendment it had put forward. Then the Government was defeated over an amendment tabled by Conservative backbencher Dominic Green which strengthens the role of Parliament if May’s deal is defeated.

Leavers to call on May to renegotiate backstop
The Times reports that Brexiteers in the Cabinet are to call on Theresa May to return to Brussels to negotiate a unilateral exit from the backstop, despite being told at a meeting yesterday that the EU was not prepared to reopen negotiations. Other members of the Cabinet are reported to prefer the Norway option, although a source told the paper that the soft-Brexiteers were not united.

ECJ Advocate General suggests Brexit notification can be withdrawn unilaterally
As the Financial Times reports, the European Court of Justice’s Advocate General, Manuel Campos Sánchez-Bordona, has issued advice to judges that the UK’s notification that it wishes to leave the EU could be withdrawn unilaterally. While the Advocate General’s opinion is non-binding, it is generally followed in rulings of the court.

Former chief whip to vote against Brexit deal
Mark Harper, the former chief whip, uses an article in The Daily Telegraph to say that he will vote against the Government for the first time in 13 years and reject Theresa May’s Brexit agreement. He warns that the plans ‘threaten the integrity of our country, keep us trapped indefinitely in a customs union and leave us in a weak negotiating position for our future relationship.’

49% of voters think Brexit was a mistake
poll conducted by YouGov for The Times finds that 49% of voters, the highest level ever recorded, believe that leaving the EU was a mistake, compared to 38% who think it was the right decision. Support for May’s Brexit deal has fallen from 27% to 23% in a week, and the Conservatives’ lead over Labour has narrowed, with the Tories on 40% and Labour on 38%.

Farage exits UKIP
Writing in The Daily Telegraph, Nigel Farage reveals that he has left UKIP, warning that the party was becoming one of ‘street activism’, not ‘elections’, and would be ‘damaged beyond repair’ unless it excluded extremists and leader Gerard Batten ceased association with the EDL founder Tommy Robinson

Carney brands Norway-style Brexit ‘highly undesirable’
The Financial Times reports that Bank of England Governor Mark Carney has claimed that a Norway-style Brexit would be ‘highly undesirable’ as it would leave the UK subject to rules it couldn’t influence which would pose difficulties for financial stability, adding that the risks posed by this would go ‘up over time’.

Home Office criticised by Windrush report
The Guardian carries details of a National Audit Office report looking at the Windrush scandal, which finds that the Home Office is failing ‘to be proactive in identifying people affected’, especially those of non-Caribbean heritage. The department is also criticised for poor-quality data, risky use of targets and poor value for money.

Brexit dominates the headlines, but what else should you know about? Find out with Vuelio Political Services.

Vuelio Blog Awards 2018 #

#Trending: Vuelio Blog Awards 2018

The Vuelio Blog Awards 2018 took place on Friday night and were once again a huge success, trending on Twitter and reaching tens of millions across social media.

Huge stars were recognised with the top prizes – including Victoria Magrath of Inthefrow [pictured] who scooped Best Women’s Fashion Blog and the overall Best UK Blog.

Victoria Magrath

The Best UK Blog is awarded to one outstanding award-winner whose work transcends their own blog, inspiring the wider community. Victoria was considered by the judges to be a consummate professional who has, for some time now, been at the top of her game, and following the publication of her recent fashion bible ‘The New Fashion Rules’, she has shown how she can impact the whole fashion industry both inside and outside of the blogosphere.

Alongside the winners, the Vuelio Blog Awards celebrates all the finalists AND bloggers, vloggers and content creators who join us for a good time. It’s also a chance to bring together both sides of the commercial relationship, with PR and brand guests also deserving a mention for their collaborative work with the UK’s brightest and best.

We’ve put together a Vuelio Canvas of highlights from the event, including top social posts and official photos. Click here or on the image below to see the full Canvas.

Canvas is a simple way to present content, whether its campaign coverage, news stories, galleries, company information or social media activity. Everything appears on one page, making repetitive slides a thing of the past. Each Canvas takes just minutes to create and can be shared with a simple link.

Find out more about Canvas, and how easy it is to make your own, by clicking here.

PRCA Public Affairs Awards

Another great year for Interel at the PRCA Public Affairs Awards

For the second year running, Interel was the big winners at the PRCA Public Affairs Awards, picking up four prizes including Consultant of the Year for Katherine Morgan, and the Outstanding Contribution award for George McGregor.

Now in its fifth year, the PRCA Public Affairs Awards took place last week to celebrate the best of the best in public affairs in 2018.

In-house Professional of the Year was awarded to Lis Wallace of Malaria No More UK, who took to Twitter to say she was ‘Beyond thrilled and a little stunned’ to have won.

Other winners included Cicero, named Consultancy of the Year; Battersea Dogs & Cats Home, which took home In-House Team of the Year; and National Farmers Union (NFU) for Trade Body Campaign of the Year and Party Conference Stand of the Year. Judges said the NFU ‘Back British Farming’ campaign was ‘a campaign impossible to miss’.

Newington Communications left with a double win of Planning Campaign of the Year and Voluntary Sector Campaign of the Year for its work with Capital and PupAid.

This year the Douglas Smith Prize was awarded to Christine McKenna, account manager at Grayling. Christine said: ‘I am thrilled to have received the Douglas Smith award for Young Public Affairs Professional of the Year. A tough process and a real honour.’

Francis Ingham, director general, PRCA, said: ‘The quality and standard of every entry into the awards this year continues to exceed expectations, each entry a glowing a testament to the resilience, growth, and forte of the UK’s public affairs and lobbying industry. Huge congratulations to all those who are taking home an award tonight, I look forward to seeing all of you again next year.’

The full list of winners from the night:

Best Campaign in Scotland: Marie Curie/MND Scotland

Best Campaign in Wales: Boots UK/Deryn

Best Campaign in Northern Ireland: Weber Shandwick

Corporate Campaign of the Year: Siemens

Trade Body Campaign of the Year: NFU

Local Government Campaign of the Year: Forty Shillings/Muse Developments/Dartford Borough Council

Planning Campaign of the Year: Newington Communications/Ciel Capital

Voluntary Sector Campaign of the Year: Newington Communications/PupAid

Social Media Campaign of the Year: ABI/Third City

Think Tank of the Year: Big Innovation Centre

Party Conference Fringe Event of the Year: MHP Communications

Party Conference Reception of the Year: Interel

Party Conference Stand of the Year: NFU

Best In-House Consultancy Collaboration: Connect/Resolution

Consultancy Campaign of the Year: Interel

In-house Professional of the Year: Lis Wallace, Malaria No More UK

In-House Team of the Year: Battersea Dogs & Cats Home

Consultant of the Year: Katherine Morgan, Interel

Consultancy of the Year: Cicero

Douglas Smith Prize: Christine McKenna, Grayling

Outstanding Contribution: George McGregor, Interel