Brexit flag

Political Headlines – May’s fortnight, Irish warnings and Philip May’s pivotal role

Today’s political headlines include the May’s fortnight to pass deal, warnings from Irish Foreign Minister, Philip May’s pivotal role and the extremely valuable amendment. 

Pro-European ministers give May a fortnight to pass deal
The Daily Telegraph says that a dozen pro-European Government ministers held a phone call last night in which they decided that Theresa May had a fortnight to secure her deal with the EU and hold a second meaningful vote, abandoning a possible rebellion to support Yvette Cooper’s amendment ruling out a no-deal Brexit. The Times adds that Conservative MPs who voted for May’s deal are preparing to push for a softer Brexit if Cooper’s amendment passes tomorrow, and that Downing Street is ‘desperate’ to stop it from doing so.

Irish minister warns that the backstop ‘isn’t going to change’
The Guardian claims that Theresa May has suffered a ‘blow’ after the Irish Foreign Minister, Simon Coveney, warned that the backstop ‘isn’t going to change’, was only in the Brexit agreement because of red lines set by the UK, and was expanded to cover the whole of the UK at the request of the British government.

May’s husband plays ‘pivotal role’ in Brexit strategy
The Daily Telegraph reveals that Philip May, the Prime Minister’s husband, has assumed a ‘pivotal role’ in a disagreement between those, such as Gavin Barwell and David Lidington, who want to build a consensus with Labour, and others include Julian Smith, Brandon Lewis and Robbie Gibb who have warned that if May does not gain the support of Brexiteers and the DUP she may destroy her party, with her husband backing the latter faction.

Hancock describes Irish backstop amendment as ‘extremely valuable’
According to The Times, Health and Social Care Secretary Matt Hancock has described the work done by those backing an amendment tabled by Sir Graham Brady calling for the Northern Ireland backstop to be replaced by ‘alternative arrangements’ as ‘extremely valuable. The paper says this is ‘the clearest indication yet’ that Downing Street is backing the amendment, but Government sources fear the Speaker won’t select it to be voted on.

May secretly rules-out a no-deal Brexit
In an exclusiveThe Sun claims that Theresa May has told Cabinet ministers that she won’t pursue a no-deal Brexit, but cannot yet say so publicly because it would weaken her hand in negotiations with the EU. A senior Tory told the paper that the Prime Minister is ‘terrified’ of job losses resulting from such a scenario.

Hancock pressures social media firms to tackle harmful content
The Financial Times says that Health and Social Care Secretary Matt Hancock has ‘stepped up the pressure’ on social media firms to tackle content which may encourage self-harm and suicide, saying that the Government could ‘legislate if we need to’, although ‘it would be far better to do it in concert’ with the companies.

Senior Tories back attempt to end indefinite detention of immigrants
The Guardian reports that Harriet Harman has secured the backing of senior Conservatives such as David Davis for an amendment to the Immigration Bill which would stop people from being indefinitely held in immigration detention centres. Harman said that the support meant that she was ‘very confident’ that the Home Office would accept her amendment.

Government to offer teachers cash in effort to solve shortage
The BBC says that Government is publishing new plans today in an attempt to increase teacher retention and solve the teacher shortage in England. The plans will offer some young teachers payments of £5000 in their third and fifth years teaching, more support for training and a reduced teaching timetable.

What will May’s deal look like? Keep up with the latest with Vuelio Political Services.

Queen elizabeth

Political Headlines – Queen calls on people to seek out the common ground

Today’s political headlines include the Queen’s call on people to seek out the common ground, Ministers speak out against no-deal Brexit, EU split over no-deal legislation and Gov to announce new food-labelling plans. 

Queen in call to seek ‘common ground’
The Times reports that the Queen used a speech yesterday to call on people to ‘seek out the common ground’ and not to lose ‘sight of the bigger picture’, in remarks interpreted as a reference to the Brexit debate. The paper adds that other royals are expected to make similar interventions ‘in the coming days’.

Ministers speak out against no-deal Brexit
According to The Daily Telegraph, yesterday ‘Remain ministers went to war’ by raising their concerns about a no-deal Brexit. Business minister Richard Harrington warned that it would be ‘a disaster for business’, while Chancellor Philip Hammond used a speech at Davos to warn that a no-deal Brexit would be a ‘betrayal’ of the Brexit vote. Appearing on Newsnight Work and Pensions Secretary Amber Rudd refused to rule out resigning in order to vote for Yvette Cooper’s amendment blocking a no-deal Brexit four times.

EU split over no-deal legislation
The BBC says that some EU countries are calling for the EU’s no-deal legislation to be made more generous, for example by giving UK hauliers the right to operate within the EU and allowing UK airlines to fly connecting flights within the bloc. However, the French Finance Minister Bruno Le Maire told the BBC that his country’s ‘clear red line’ was that the UK could not get ‘the benefits of the single market’.

Gove to announce new food-labelling plans
The Daily Mail says that Michael Gove is to announce new plans to force food retailers to list all ingredients in their products, in response to the death of a 15-year-old girl after eating a Pret A Manger baguette which contained sesame seeds. Various options are being consulted on, ranging from listing all ingredients in their products (which the paper believes Gove backs) to insisting on labels reminding consumers to ask staff about allergens.

Government considers extending protection from redundancy for new mothers
The Guardian reports that the Government is launching a consultation on extending protection against redundancy for pregnant or new mothers so that it would continue for six months after they’ve given birth. The consultation will also consider extending the protection to those returning from adoption or shared parental leave.

Universities criticised over unconditional offers
The Sun says that universities have been warned by the Office for Students that if they continue to make unconditional offers which stipulate that students must make them their ‘firm choice’, they could be breaching consumer law. Education Secretary Damian Hinds said that the increase in unconditional offers is ‘disturbing’.

Salmond charged with attempted rape
The BBC reports that the former Scottish First Minister Alex Salmond appeared in court yesterday. He has been charged on 14 counts – two of attempted rape, nine of sexual assault, two of indecent assault and one of breach of the peace. He said ‘I refute absolutely these allegations of criminality’.

Conservatives struggle to raise funds
The Financial Times claims that the Conservatives are struggling to attract money from large donors, with one former minister warning that the party is ‘facing emerging financial difficulties’. The paper claims that there are two sets of ‘disgruntled donors’: Brexiteers who oppose Theresa May’s Brexit plan and the network of businesses built up by David Cameron.

What is the common ground? Keep on top of the Brexit latest with Vuelio Political Services.

A and R Factory, Stefan Toren

Music blog spotlight: A&R Factory

A&R Factory was launched in 2012 by Stefan Toren and has grown to become one of the most respected artist and repertoire (A&R) blogs. With a hugely influential readership made up of record labels and radio stations, A&R Factory is the place to come to discover new music and sign the hottest acts. Alongside new artists, A&R Factory has interviews and reviews spanning all genres of music, from R&B to Punk. We spoke to Stefan to find out the plans for the blog this year, who’s going to be hot this year and how brands can get involved.

What are your plans for the blog in 2019?
We have big plans for 2019 including working and growing or sync music platform launching later in the year which will help musicians gain exposure through TV/film/game placements.

How is music changing and does this affect your content?
Music is ever growing with technology, our writers need to stay ahead of the curve to ensure we are posting relevant hit content!

Who’s your favourite band/artist?
Always a hard one to answer, recently we have been more into hip hop action, Bronson, L’Orange to name a few, but we have also recently shown a lot of love to Blossoms, BLOXX and Lion.

Who’s going to be hot in 2019?
So many artists are doing well right we featured Ari B on our website some time ago who has just signed a deal. And of course, the amazing Yebba who we featured back in 2017 this will be a big year for her.

Do you play any instruments?
Drums, guitar, bass and GarageBand.

What’s the best song ever?
One Direction – Best Song Ever, but more seriously, Queen’s Bohemian Rhapsody.

How do you work with PRs/brands on content?
Typically we work with influencers and build relationships with PR agencies to share content.

What one thing should they know before contacting you?
Submit via our website here, it is the best way to ensure we get the tracks to the right journalists that work for us.

Do you accept press releases?
Yes, you can submit them on our website

What other blogs do you read?
Music Business Worldwide is our go-to blog at the moment!

Reach-the-right-influencers-with-the-Vuelio-media-database

Celebrities to disclose ads blog post

Celebrities pledge to disclose ads

Following an investigation by the Competition and Markets Authority (CMA), 16 celebrities including Ellie Goulding and Rita Ora have agreed to make it clear when they have received gifts or payment to endorse products online.

The CMA, alongside the Advertising Standards Agency (ASA), is responsible for enforcing laws for sponsored posts. The ASA deals with complaints over individual adverts, while the CMA takes action on the people involved.

Other celebrities that have committed to declaring ads are:

  • Actress Michelle Keegan
  • Writer and model Alexa Chung
  • Designer and model Rosie Huntington-Whiteley
  • Vlogger Zoella
  • Mario Falcone from The Only Way Is Essex
  • Alexandra ‘Binky’ Felstead from Made In Chelsea
  • Holly Hagan from Geordie Shore
  • Model Iskra Lawrence
  • Camilla ‘Milly’ Macintosh from Made In Chelsea
  • Reality TV personality Megan McKenna
  • Chloe Sims from The Only Way Is Essex
  • Louise Thompson from Made In Chelsea
  • Fashion vlogger Jim Chapman
  • Fashion blogger Dina Torkia

The CMA has not mentioned whether the named celebrities have breached the law, but following an investigation they have all volunteered to be more transparent with their social media sponsorship.

By agreeing to be clearer when posting ads, the stars have avoided court action, however the CMA says its investigation is still in progress.

Andrea Coscelli, Chief Executive of the CMA, said: ‘Influencers can have a huge impact on what their fans decide to buy. People could, quite rightly, feel misled if what they thought was a recommendation from someone they admired turns out to be a marketing ploy.

‘You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on.

‘The enforcement action taken by the CMA has seen a number of social media stars pledge to be more transparent when posting online. It also sends a clear message to all influencers, brands and businesses that they must be open and clear with their followers. We will also continue our work to secure more improvement in this space.’

Many influencers, bloggers and content creators have seen celebrities posting sponsored content without following CMA guidelines and are left wondering how they get away with not following the rules that the rest of the community must stick to.

John Adams, writer of fatherhood and parenting blog Dadbloguk.com said: ‘For some time now, there has been quite a bit of discussion among content creators. Many of us know the rules regarding sponsored content and adhere to them, but have had to watch from the sidelines as various celebrities have either posted undeclared, sponsored content or used unclear language. It has felt like there have been two systems in place: One for the celebrities and one for the rest of us.

‘I welcome the CMA’s actions. I think it’s sent a very clear message that content creators are being monitored and enforcement action is a real possibility. I hope it leads to us all playing on a level field and an improvement in standards all round.’

Setting clear industry standards and ensuring audiences are able to trust content creators is one of the reasons Deb Sharratt of DebSharratt Communications and My Boys Club welcomes the cut down on undisclosed ads. Deb said: ‘I’m really pleased to see best practice in influencer PR and marketing being promoted and actively encouraged by the CMA. As a CIPR member, PR professional and a blogger, it is important to me that our audiences can trust our views, believe us to be authentic and know they can count on the industry to let them know when payment or payment in kind has encouraged online support and endorsement for a brand.

‘It can only benefit the future of influencer marketing and hopefully encourage other influencers to always fully disclose too.’

Anne-Marie Lacey, managing director of Filament PR, a creative communications agency specialising in influencer marketing campaigns while training its clients to work ethically and effectively with social media stars, said: ‘The news from the CMA today is most certainly welcome and not before time. We applaud these celebrities for agreeing to change the way they disclose paid-for content with brands across their channels. Often, breaking the rules isn’t done on purpose, it’s because brands, bloggers and PR practitioners don’t know the guidelines themselves, and better education is needed for all.

‘The fact is, influencers have masses of clout over consumers, and without clear and concise legal and ethical guidelines in place, that everyone is following in a bid to be transparent and not potentially mis-sell to an online audience – that includes brands, bloggers and PRs – then we aren’t going to see an effective change any time soon.

‘That said, this is certainly a step in the right direction, and we’ll be watching the findings of the CMA’s ongoing investigations with great interest.’

If you’re looking to work with the right influencers in the right way, you need the Vuelio Influencer Database.

 

Prime minister

Political Headlines – Brexit latest

Today’s political headlines include May discussing Brexit plans with union leaders, Barnier’s warning that no-deal is still the default, Minister meet secretly to stop no-deal and Dutch in effort to lure British companies. 

May to discuss Brexit plan with union leaders
The BBC says that Theresa May is to meet the leaders of Unison, the TUC, Unite and the GMB in an attempt to discuss her Brexit plan today. Yesterday she met the leaders of the devolved administrations, but Nicola Sturgeon, the Scottish First Minister, said that there ‘wasn’t much indication that the Prime Minister is listening’ while Welsh First Minister Mark Drakeford claimed that May ‘repeated many of her red lines’.

Barnier warns that no-deal Brexit is still the ‘default’
The Guardian reports that Michel Barnier, the EU’s chief Brexit negotiator, has warned that Yvette Cooper’s plan to stop a no-deal Brexit will fail as this was the ‘default’ unless there was ‘a positive majority for another solution’. The paper adds that Labour ‘looks set’ to whip its MPs to support Cooper’s amendment in order to rule out a no-deal scenario.

Ministers meet secretly to stop no-deal Brexit
The Daily Telegraph reveals that almost 20 ministers, including five Cabinet members, have been holding secret meetings to discuss preventing a no-deal Brexit. One member refers to the group as the ‘hair-shirt club’. Those attending include Philip Hammond, Amber Rudd, Greg Clarke, David Gauke and Claire Perry, as well as business minister Richard Harrington, who told the paper that his ‘clear objective is to stop the nonsense of a hard Brexit.’

Dutch in effort to lure British companies after Brexit
According to The Times, the Dutch investment agency has announced that it is talks with over 250 British companies about relocating to the Netherlands after Brexit. The country has tax-breaks for newly arrived workers and foreign banks who relocated could avoid a cap on bonuses. The Financial Times reports that Airbus Chief Executive Tom Enders has used a video to warn people not to ‘listen to the Brexiteers’ madness which asserts that, because we have huge plants here, we will not move and we will always be here. They are wrong’.

Rees-Mogg suggests Queen should shut down Parliament
The Sun reports that Jacob Rees-Mogg has called on Theresa May to ask the Queen to progue Parliament if MPs vote to prevent a no-deal Brexit, although he claimed that he wanted to avoid a ‘constitutional crisis’. He confirmed that he could not vote for the deal ‘as long as the backstop is there’. Tory MP Nick Boles accused Rees-Mogg of a ‘coup’.

Corbyn attacks Government over Davos attendance
The Guardian says that Labour leader Jeremy Corbyn has accused the Government of wasting time at a ‘billionaire’s jamboree’ after it emerged that a quarter of the Cabinet are attending the World Economic Forum at Davos this week. In its defence, Downing Street said that the event was ‘an opportunity to discuss investment opportunities into the UK’.

Hancock unveils plan to tackle antibiotic resistant infections
The Times reports that Health and Social Care Secretary Matt Hancock will use today’s launch of a 20-year plan to fight antibiotic resistant infections to announce that the NHS will pay companies up front for producing an effective new drug, in a commitment which could cost the public purse millions of pounds. Hancock said that this would make firms ‘more likely to invest the more than a billion dollars it costs to bring a new drug to market’.

JCB hires Davis for £3,000 an hour
The Mirror reports that JCB has employed former Brexit Secretary David Davis as an advisor, paying him £60,000 for 20 hours work. The Labour MP Ian Murray said this was ‘an absolute insult to the people of the UK who have been left facing deeper austerity and increased living costs as a result of the calamitous Brexit he campaigned for and still supports.’

Want to keep up to date with Brexit? Or maybe all the other political news affecting you every day? You need Vuelio Political Services.

Dyson

Political Headlines – Companies activate no-deal plans and Brexit delay ‘most likely’

Today’s political headlines include companies activating no-deal plans, Osborne says Brexit delay is most likely scenario, European Commission warns no-deal could result in a hard border between ROI and NI, and May facing ‘disaster’ if she calls an election. 

Companies activate no-deal plans amid ‘panic’
The Guardian says that ‘the scale of no-deal panic gripping major companies’ has been revealed by a series of announcements, including P&O re-registering its ships in Cyprus, Sony moving its European HQ to Amsterdam, and Bentley, Dixons Carphone and Pets at Home announcing plans to stockpile and secure supplies. Despite Sir James Dyson’s backing of Brexit, his firm is to relocate its HQ to Singapore, although it denies that this is Brexit-related.

Osborne says that Brexit being delayed is ‘most likely’ scenario
Former Chancellor George Osborne has told the BBC that he believes that Brexit being delayed is now the ‘most likely’ scenario. He warned that the prospect of a no-deal Brexit meant a gun is being ‘held to the British economy’s head’ and called on Theresa May to say that it was not a possibility. Shadow Chancellor John McDonnell has confirmed to the BBC that Labour is ‘highly likely’ to support an amendment which would suspend Article 50 process for leaving the EU if a deal is not reached by the end of next month.

European Commission warns that no-deal Brexit could result in hard border in Ireland
The Times reports that the European Commission admitted yesterday that a no-deal Brexit could result in a hard border in Ireland. A spokesperson warned that a no-deal Brexit would put ‘the Good Friday agreement, support to peace and trans-border co-operation’ at risk. Meanwhile the Irish Taoiseach Leo Varadkar warned that this scenario would leave Ireland with ‘very difficult choices’, and it might try to negotiate an agreement with the EU.

May faces ‘disaster’ if she calls election, party officials warn
In an exclusiveThe Sun says that Conservative officials have warned Theresa May that he could face ‘disaster’ if she calls a snap general election, with an internal assessment showing that the party’s grassroots is demoralised and its data is out of date. The paper has also seen research conducted by Will Tanner, May’s former adviser, for the thinktank Onward which shows that it would take only a ‘tiny swing’ for Labour to become the largest party.

Court IT system collapses and could see prisoners released
The Times says that it has been warned by lawyers that a nationwide IT breakdown at courts could lead to criminals being freed. The collapse of the main computer system used by courts in England and Wales has forced trials to be adjourned and delayed, while a secure email system used by lawyers and judges has also been affected.

Healey blasts Grenfell-style cladding as ‘cause for national shame’
The Daily Mirror says that Shadow Housing Secretary John Healey used a Commons debate to describe the paper’s revelations of an attempt to cover-up unsafe Grenfell-style cladding on a Manchester tower block as a ‘cause for national shame’. Housing Minister Kit Malthouse said that the block in question was ‘safe’ and that ‘more assertive measures’ of tacking outstanding problems with cladding were under consideration.

MPs call for Government to improve governance of academies
The Financial Times carries details of a new report by the Commons Public Accounts Committee that calls on the Government to improve the governance and oversight of academy trusts. It finds that the collapse of a number of trusts has been costly and damaged pupils’ education, and that some had misused public money and overpaid staff.

Charities call for reform of benefits for the terminally ill
The Daily Express uses its front page to call for reform to the way the benefits system treats those with serious illnesses. Currently people get fast-track access to Personal Independence Payments at the highest rate if they are given less than six months to live by a nurse or doctor, but charities such as Marie Curie and the Motor Neurone Disease Association are campaigning for this limit to be axed, allowing doctors to use their judgement.

Don’t panic, get Vuelio Political Services.

CIPR AiinPR

Full steam ahead for #AIinPR

The CIPR’s Artificial Intelligence panel (#AIinPR) continues to build on research into the use of AI in the PR industry and has set out its plans for 2019.  

The panel is chaired by Metia’s managing director Stephen Waddington and was created last year to explore the impact of artificial intelligence across the industry. The group published a research paper – Humans Still Needed – to highlight where AI is already being used and the current limitations.

This year, #AIinPR will carry out more research and launch a new website listing PR tools and how they use AI. The panel has outlined the following plans for 2019:

  • A further research paper exploring the application of AI to the professions based on a literature and contemporary paper review
  • The launch of the #AIinPR tool website, characterising tools used in PR, classified by function and the application of AI
  • The development of an international network of third-party sources to improve AI knowledge and expertise amongst CIPR members
  • A series of guides on the application of AI in PR and the media
  • Support for CIPR regional and sector groups with #AIinPR content and speakers, following successful panel events in Scotland, the North East and London

Emma Thwaites and Laura Richards have recently joined the panel, which is now 13-strong.

Waddington said: ‘The #AIinPR panel has characterised the impact of AI on public relations in terms of tools and skills. Machines can complement the work of public relations practitioners, reducing admin, improving efficiency and helping us work smarter. This year the expanded panel aims to produce events and learning material for practitioners and develop a professional network.’

Deputy chair, Kerry Sheehan said: ‘The #AIinPR panel is focussing on AI’s power for positive change and advancement within the public relations industry. Far from stealing our jobs, machines can make us better at them. The panel’s work will guide practitioners, of all levels, in adapting skills and learning new ones. Our events, learning materials and case studies will equip members with an understanding of how AI can be successfully applied in PR.’

Reuters media trends report

Reuters media predictions for 2019

Reuters Institute has released its annual Journalism, Media, and Technology Trends and Predictions report for 2019.

It surveyed 200 editors, CEOs and digital leaders, one-third from the UK, the rest across 29 countries including Germany, USA and Australia.

The key findings from the report:

  1. Over half (52%) of editors will focus on subscription and membership, expecting it to be the main revenue focus in 2019.
  2. Almost two thirds (61%) are concerned or extremely concerned about staff burnout.
  3. Over three-quarters (78%) think it is important to invest more in Artificial Intelligence (AI) to help secure the future of journalism – but not as an alternative to employing more editors.

For PRs, nothing above should seem too outrageous. The need to grow revenue to support publications, the worry of staff being overloaded in the ‘constant news’ society, and the hopes that AI can provide time-saving alternatives to basic tasks, are common across the media industry.

Other findings from the report include:

  • Less than half of respondents (43%) say Facebook is likely to be important or extremely important this year, a similar number to Apple News and YouTube – but far less than for Google (87%).
  • Over half of those surveyed (56%) are concerned about current newsroom diversity.
  • Platforms are increasing their focus on tackling misinformation and disinformation, however as this moves further towards dark social it becomes a harder task.
  • Trust indicators will be increased so readers have more information to decide who to trust.
  • With many publishers launching daily news podcasts, it’s not surprising that the majority (75%) think audio will become a more important content type. A similar proportion (78%) think that voice-activated technologies, like Amazon Alexa and Google Assistant will have a significant impact on how audiences access content over the next few years.
  • With consumers increasingly conscious of the time they are wasting online, more people are likely to be leaving social networks, more tools will emerge for digital detox, and there will be a greater focus on ‘meaningful’ content.
  • With more platforms using paywalls, people are being shut out from quality news. Consumer irritation will build this year, leading to a combination of news avoidance and the increased use of ‘paywall-blocking’ software.

A key point from the report is how newsrooms are going to cope with tackling misinformation across dark social, battling paywall-blocking software, and how publications can grow their audiences when all focuses are on distribution across Google.

For PRs there’s clearly an opportunity for meaningful, voice-assistant-friendly content and audio, as well as having valid credentials and ethical practices. Quality content is just one piece of the jigsaw though – PRs also need to rely on traditional strengths, like relationship building and media outreach, to ensure they’re supporting these editors and their publications so that everyone’s a winner.

Chris Evans Virgin Radio

Chris Evans is back on Virgin Radio

Chris Evans is back on Virgin Radio presenting the breakfast show, nearly 18 years after he left.

The Virgin Radio Evans has joined is different to the one he was dismissed from, as that version became Absolute Radio in 2008. This Virgin Radio is owned by Wireless Group, which in turn is owned by Murdoch’s News Corp, parent company of News UK (publisher of The Sun and The Times).

As Chris Evans joins the show, something else is removed – adverts. Evans’ show is sponsored by Sky, so he’ll discuss Sky programming but otherwise it’s the first commercial radio breakfast show without conventional adverts.

Monday’s show featured live performance from The Verve’s Richard Ashcroft, as well as guests Fay Ripley, Paul Whitehouse, Romesh Ranganathan and Rob Beckett. To introduce Ashcroft to the show Evans said: ‘There’s been a lot of talk about the first song I’m going to play, but I press buttons, I don’t play songs, musicians play songs. Why don’t we get a musician to play a song live? How about Richard Ashcroft?’

Ashcroft played Lucky Man.

After nine years presenting on BBC Radio 2, Evans said he was pleased to be back at Virgin Radio: ‘It’s so great to be back at Virgin and I have to say it’s a real treat. I feel blessed and we couldn’t be more grateful.’

Evans is now up against Zoe Ball, who took over the Radio 2 Breakfast Show last week. Coincidentally, Evans’ first breakfast show on the original Virgin Radio in 1997 started on the same day as Zoe Ball’s Radio 1 Breakfast Show.

News UK’s publications were positive in their reviews – The Sun focused on the reaction from the fans, writing that Evans was ‘praised by fans and celebs’; while The Times gave the show four stars, writing: ‘Flash Chris is still full of himself, but there were glimpses of a humble, new age Chris, a parent who gives some thought to how radio can be a form of positive energy’.

The Telegraph gave the show three stars, writing: ‘The energy, one of the most successful parts of Evans’ breakfast show experience, was identical: optimistic, loud, and greeting the day with full-beam sunshine.’

The Guardian also gave him three stars, Mark Lawson – who last week gave Zoe Ball four stars – said: ‘Success of his Virgin venture will depend on whether listeners are more irritated by the disguised advertising of Murdoch interests than of a public service broadcaster.’

The Daily Mail highlighted the similarities the show had to his old Radio 2 slot: ‘As part of his exit deal it appears that Evans has been able to bring over many of his old jingles. The programme also features the return of items that were a staple on his BBC show, such as Big Screen Belter, Golden Oldie and Gobsmackers.’

Lots of reactions on Twitter were positive:

Though clearly not everyone was impressed:

 

Keep up to date with all the latest moves and changes on the radio and in the media with the Vuelio Media Database

Brexit backstop

Political Headlines – May seeks changes to backstop and Labour tables second referendum amendment

Today’s political headlines include May seeking changes to the backstop, Rudd warning that 40 ministers may quit to prevent no-deal, Labour tables an amendment for a second referendum and Robbins casts doubt on Brexit plan. 

May to seek changes to backstop, as MPs put forward alternative plans
The BBC reports that Theresa May used her statement yesterday to say that she was going to seek changes to the Irish backstop from the EU, and axed the £65 fee that EU citizens were to be charged to remain in the country. Labour has tabled an amendment calling for MPs to vote on Brexit options, and on a further referendum. Both Rachel Reeves and Yvette Cooper have put forward plans to extend the Article 50 negotiating period, while Hilary Benn has tabled an amendment calling for a non-binding vote on different options.

Rudd warns that 40 ministers may quit to prevent no-deal Brexit
The Times claims that Amber Rudd, the Work and Pensions Secretary, has demanded that Theresa May gives all Conservative MPs a free vote on extending Article 50 and stopping a no-deal Brexit, otherwise up to 40 ministers will resign. Business minister Richard Harrington has confirmed that he will quit if a no-deal Brexit is pursued, while culture minister Margot James and defence minister Tobias Ellwood are apparently also considering their position.

Labour tables amendment calling for vote on a second referendum
The Guardian reports that Labour has tabled a compromise amendment calling for MPs to vote on holding a second referendum, although it does not commit the party to supporting it. Labour’s alternative Brexit plan has been criticised by the People’s Vote campaign for having ‘little regard for what could actually be delivered’ because it proposes the UK staying in a customs union in a strong relationship with the single market.

Robbins uses text to Chancellor to cast doubt on Brexit plan
The Daily Telegraph claims that Oliver Robbins, the chief Brexit negotiator, texted Chancellor Philip Hammond during a Cabinet conference call to warn that the idea of renegotiating the backstop was ‘for the birds’. According to the paper, a Government source confirmed that a text had been sent, but claimed the content had been ‘misrepresented’.

Second referendum amendment could be tabled today
The Sun reports that pro-EU MPs may table an amendment calling for a second referendum today. Conservative Dr Sarah Wollaston is in talks with MPs from other parties about the ‘Doctor’s Amendment’, so called because other signatories will include her fellow Tory Dr Philip Lee, Dr Paul Williams from Labour and Dr Philippa Whitford from the SNP.

Barnier tells May not to focus on the backstop
The Guardian reports that the EU’s Brexit negotiator, Michel Barnier, has called on Theresa May to move away from renegotiating the backstop, saying that to secure support in Parliament she needed to focus ‘much more on the future relationship between the EU and the UK’, adding that the EU was ‘ready to work again on the political declaration’.

MPs call for register of online trolls
The Daily Telegraph says that the Commons Petitions Committee has called for trolls who were convicted of online abuse to be listed on a government register, claiming that current legislation is ‘not fit for purpose’ and media firms had failed to self-regulate. The committee was responding to a petition from over 220,000 people put forward by Katie Price, whose disable son has been subjected to online trolling.

Osamor used House of Commons notepaper to beg for son to avoid jail
The Times reports that Labour MP Kate Osamor may face a parliamentary inquiry after it emerged that she had written to a judge on House of Commons notepaper begging for her ‘beautiful son’, who works as her chief of staff, to be spared jail after he was convicted of possessing drugs with intent to supply.

What matters to you in politics? Whatever it is, Vuelio Political Services covers it.

Instagram egg

Is this the beginning of the end for influencer marketing?

In the latest influencer marketing twist, an egg is now more Instafamous than Kylie Jenner. This may seem trivial, but are the cracks already showing for influencer marketing?

Scott Guthrie, lead analyst at Luxmoore Consulting and all-round influencer marketing expert, led an insightful panel session covering influencer marketing at the PRCA’s recent 2019: The Year of… event.

Though the term influencer is increasingly harder to define, it appears that this hasn’t stopped people trying to get involved; the search term ‘influencer marketing’ was more popular on Google than ‘social media marketing’ in 2018. This is an industry worth $10 billion, but can influencer marketing come back after the accusations of buying fake followers and engagement, lost ad revenue and the ethics of influencer marketing being called into question?

While some influencer campaigns get it spot on, it is the campaigns that miss the mark that make the news for all the wrong reasons. Guthrie said that the importance of authenticity and ethics needs to be at the heart of influencer marketing because people are switched on to how influencer marketing works and can tell when a brand and an influencer don’t fit.

Joining Guthrie and adding their insight on the panel were: Candace Kuss, director of social media at H+K Strategies; Will Cooke, executive director, strategy and innovation at Golin; and Andrew Jennings, an independent consultant.

If influencer marketing is to survive and retain credibility, both agencies and influencers need to take responsibility for the message they’re putting out. Cooke said that agencies need to invest more in the vetting process for influencers and make sure that they’re the right fit for the brand. This means we need to look for who has influence that fits the campaign and brand, not just for people who call themselves ‘influencer’.

Another area of consideration is reputation, which is at the heart of all PR campaigns. Jennings suggested that we need to look for, and be aware of, the potential downfall if the brand and ethics are not aligned. Guthrie also pressed the importance of building relationships with influencers and keeping in regular contact, this way if their tone of voice changes or there’s a possibility of the brand being at risk, you can act quickly.

The theme of humanity also ran through the event and Kuss said we need to remember that influencers are not just Instagrammers and YouTubers, they are subject matter experts and we need to recognise them as such.

So, is this the end for influencer marketing? No. However, Guthrie has predicted that it could be the end for influencers who post with #ad and little consideration, because influencers need to post content that matters to their audience and is authentic to them.

What this means for world_record_egg – which has started hatching – remains to be seen.

Want to build relationships with the right influencers? Whether it’s bloggers, vloggers and Instagram stars or journalists, editors and broadcasters, the Vuelio Influencer Database lists thousands of contacts who have detailed profiles and genuine influence to help you reach the right audience.

Theresa may conference

Political Headlines – May abandons cross-party approach to Brexit

Today’s political headlines include May abandoning the cross-party approach to Brexit and considering amendments to the Good Friday Agreement, the new legislation on domestic abuse and Starmer saying Labour’s general election demand is not realistic. 

May abandons cross-party Brexit approach
The Times says that Theresa May has stopped her cross-party Brexit approach, instead telling the Cabinet last night that she will focus on trying to get the EU to agree to changes to the backstop that would placate rebel Tories and the DUP. She blamed Jeremy Corbyn for this, claiming that it was the result of his refusal to meet for talks unless a no-deal Brexit was taken off the table, and said that she would use the result of a vote on January 29 to demonstrate that the changes she wants would deliver a majority for the deal.

May considers attempt to amend the Good Friday Agreement
In an exclusive, The Daily Telegraph claims that Theresa May is considering trying to amend the Good Friday Agreement in an attempt to assure Ireland that the UK is committed to no hard border between the two countries after Brexit, in an attempt to avoid having to commit to the backstop. According to the paper, senior EU sources regard the plan as a ‘non-starter’ while UK Government sources are ‘sceptical’.

Government announces new domestic abuse legislation
The BBC reports that new legislation to protect domestic abuse victims has been announced by the Government. The legislation will create a legal definition of domestic abuse, including economic abuse and control, prevent abusers from cross-examining victims, create a national ‘domestic abuse commissioner’ and force abusers into rehabilitation schemes.

Starmer says Labour’s general election demand is not ‘realistic’
The Financial Times reports that Labour’s Shadow Brexit Secretary Keir Starmer said yesterday that his party’s demand for a general election was not ‘realistic’, claiming that the realistic options were instead ‘a close economic relationship and a public vote’. Meanwhile, Labour backbencher, David Lammy, warned that Labour’s stance was leaving some MPs so frustrated that they might ‘go off and form another party’.

Airlines criticised for not warning passengers about no-deal Brexit impact
The Times says that airlines are being criticised for not telling customers that plane tickets might be cancelled and passports might not be valid if no Brexit deal is reached. According to the International Air Transport Association, as many as five million tickets could need to be cancelled, as EU legislation would cap flight levels at the same level as last year.

Tory backbenchers behind plans to take control of Brexit to meet
The Daily Telegraph reports that Dominic Grieve and Nick Boles, two of the Tory MPs planning attempts to take control of Brexit from the Government, are meeting today to discuss their strategy and whether they should combine forces. International Trade Secretary Liam Fox claimed at the weekend that ‘Parliament has not the right to hijack the Brexit process’ and ‘steal the result from the people.’

Farage lined-up to lead new pro-Brexit party
The Guardian says that Nigel Farage is being lined-up to lead a new pro-Brexit party should the UK not leave the EU by 29 March. The party is being registered by Catherine Blaiklock, once UKIP’s economics spokesperson, who told the paper that she thought ‘people feel treason has been committed. It’s democracy.’

Speaker considers delaying retirement
The Sun claims that Commons Speaker John Bercow is ‘seriously reflecting’ on whether he should continue longer than planned, following reports that the Government is considering denying him the peerage normally given to former Speakers, with friends suggesting that Bercow is ‘seriously annoyed’ about what he views as ‘an attempt to bully him’.

Keep up with all the latest political news with  Vuelio Political Services.

PRCA 50 years

What does the world of PR look like in 2019?

The PRCA kicked off its 2019 events calendar this week with a lively discussion about the top predictions for PR and communications over the next 12 months.

2019: The Year of… brought together an audience of PR and comms professionals with a panel of industry experts including: Adrian Wheeler, PRCA trainer and author, Danny Whatmough; managing director, integrated media at Weber Shandwick; Justine Bower, director of communications – consumer & social at UKTV; Tony Langham, CEO of Lansons and chaired by Jim Donaldson, CEO of UK & Middle East, FleishmanHillard Fishburn. Key discussion points from the panel covered a range of topics including: mental health, creative collaboration, independent consultants and the demise of digital marketing.

The panel were all in agreement about the importance of improving mental wellbeing. With recent research from the PRCA and PRWeek showing there is a huge need for the industry to take the mental health of employees seriously, 2019 should see real and positive change. Justine Bower spoke about the pressures put on PRs, from remaining calm in a crisis to the need to be ‘desk present’ (i.e. working through lunch and not taking screen breaks), and how we combat this by encouraging open and honest conversations about mental health.

Another hot topic was around collaboration, more specifically, creative collaboration. As technology allows greater co-creation and the demand for creativity grows, practitioners will become ‘creative curators’, using data and analytics to uncover new insights from existing ideas. Adrian Wheeler supports this theory, he said that the need for creativity is high and by working together we can generate new and exciting ideas.

One area of PR which continues to be on an upward trajectory is the rise of practitioners turning freelance. Tony Langham pointed out that the industry depends on freelancers to support agencies but with a number of freelancers, or independent consultants as they prefer to be called, the big issue they face is selling their time versus selling their offering.

Perhaps the most controversial point of the session was the suggestion that digital marketing was no longer a necessary department. Danny Whatmough said we need to stop thinking of digital marketing as a silo, it is integrated into all activity. As digital is spread across entire organisations, these job titles and roles are no longer relevant and for the channel to mature it’s time to turn to the data and audience insight we now have access to and use this to drive campaigns and content.

With so many positive changes predicted for the year ahead there were several key words that came up time and again: confidence, reputation and humanity. Practitioners need to have more confidence in the work they do, the impact they have on reputation and bring humanity into the workplace to positively affect the creative they produce.

Resignations

Political Headlines – Threat of mass resignations for both May and Corbyn

Today’s political headlines include May warned of mass resignations if she tries to stop MPs from blocking no-deal Brexit, Corbyn warned of resignations if he backs another referendum, Bercow may miss out on peerage and UK could extend EU membership without electing new MEPs. 

May warned of mass resignations if she tries to stop MPs from blocking no-deal Brexit
The Daily Telegraph reveals that Theresa May has been warned by members of her Cabinet that she will face ‘mass resignations’ if she tries to stop MPs from blocking a no-deal Brexit, with up to ’20 mid-ranking ministers’ have indicated that they are prepared to quit the Government to do so. One Cabinet minister has told the paper that the Prime Minister would be ‘wise’ to give a free vote on the issue. The paper has also obtained Cabinet Office guidance suggesting that a second referendum would take over a year to organise.

Frontbenchers might resign if Corbyn backed another referendum
The Guardian claims that up to a dozen Labour frontbenchers might resign if Jeremy Corbyn were to back a second referendum on Brexit. The paper claims that ‘a string of junior shadow ministers’ have told the paper that they worry that doing so would lead to a backlash in constituencies which voted to leave the EU. The Times adds that a number of Labour MPs have defied their leadership’s instructions by meeting Theresa May for talks on Brexit yesterday, claiming that both May and Corbyn ‘are battling not to be sidelined’.

Government may not give Bercow peerage
The Times suggests that John Bercow might be the first Speaker in 230 years not to be given a peerage by the Government. A Cabinet source told the paper that they couldn’t ‘imagine we would look favourably on those who’ve cheated centuries of procedure’ and insiders have said that the Prime Minister has the power to refuse to award the peerage.

UK could extend EU membership without electing new MEPs
European Parliament legal advice has been leaked to the Financial Times, showing that the UK would be able to extend its membership of the EU beyond this summer without needing to elect MEPs. The UK would not have any seats, but they would only be reallocated to other members once Brexit has happened. However, some European Commission and Council lawyers are concerned that this would undermine the parliament’s authority.

Johnson to make pitch for Tory leadership
The Daily Mail says that Boris Johnson will today make a ‘thinly-veiled pitch for the Tory leadership’ at the HQ of JCB in Staffordshire. He will call for ‘no new taxes’, express his concerns about the ‘worrying’ gap between London and the rest of the country, and call for investment in ‘great public services’.

UK fails to agree post-Brexit trade deals
The Financial Times has obtained a Government memo which shows that the UK has not finalised most of the trade deals needed to replace the 40 agreements made by the EU, and will not have done so by the time the UK leaves the EU on 29 March. Without a transition period, the memo warns, most of these deals will lapse.

Hitachi ditches plans for nuclear power stations
The Times claims that the UK’s plans for new nuclear power stations are now ‘in disarray’ after Hitachi announced that it was suspending plans for two plants and writing off £2bn spent on preparations. This follows the decision of Toshiba to pull out of a project in November. The Government is currently developing a new way to finance nuclear plants.

Plans for calories on menus may be abandoned
According to The Sun plans to force restaurants to include calorie information on menus may be abandoned by the Government, with Chancellor Philip Hammond and Chief Secretary to the Treasury Liz Truss claiming that the policy would be burdensome for businesses, especially small ones. The Department of Health and Social Care is also unsupportive.

Who’s in and who’s out – keep up to date with any political moves with  Vuelio Political Services.

Barometer PRCA

Agency heads predict positive 2019 for PR

The PRCA has published the findings of the latest Consultancy Barometer, which has found that PR agency heads are generally positive about the industry’s outlook for 2019 but negative about the state of the UK economy.

The Consultancy Barometer Q4 2018 survey covers business confidence, client budgets and recruitment.

The key findings:

  • 34% of agency heads reported that clients had marginally or significantly increased their budgets; 44% said that budgets had stayed the same; while only 3% said that budgets had decreased significantly.
  • The clear majority of respondents (75%) described the last quarter as busy or very busy, compared to 3% who described it as very quiet.
  • When asked about staff numbers, 42% of respondents predicted that staff numbers would increase in the next quarter, while 53% of respondents expected staff numbers to stay the same.
  • Agency heads were positive about the outlook for their consultancy and the industry as a whole. Over 55% of respondents said the last quarter had made them feel more optimistic about their consultancy, while 39% of respondents said the same thing for the wider industry. In contrast, 71% of respondents said that the state of the UK economy would worsen over the next 12 months. Only 2% of respondents predicted that the UK economy would improve in the next year.

Francis Ingham, director general of the PRCA said: ‘The PR industry is thriving. But agencies are very clear that they expect the next twelve months to be extremely challenging for the country as a whole. The reason for this is clear – Brexit uncertainty.

‘Nervousness about the UK economy has increased in every quarterly Barometer since the referendum. Our industry stands on firm foundations. But even the strongest of business sectors will ultimately pay a price if economic uncertainty continues for too long.’

Gavin Devine, director and founder of Park Street Partners said: ‘The million-dollar question for the next quarter is Brexit. What will it bring? What will it do to clients? For corporate communicators it could be an opportunity, or it could be a threat – it’s just impossible to know.’

Sam Ajilore and Mariah Carey

Music blog spotlight: That Grape Juice

That Grape Juice is the number one music blog created by Sam Ajilore. Now over a decade old, That Grape Juice continues to be at the forefront of urban music and culture, with bases in London and LA. We caught up with Sam to find out what’s on the agenda for 2019, who are the greatest artists of all time and how the blog works with PR.

What are your plans for the blog in 2019?
Growth! If there’s one thing that’s a guarantee in the digital landscape it’s change. Thankfully, I’ve long approached That Grape Juice as being a ‘voice’ that can permeate a multitude of platforms. Hence, moving forward, the plan is to make the site’s ‘voice’ as accessible and omnipresent as possible – via the web, podcasts, and streaming services.

How is music changing and does this affect your content?
The music industry is most definitely in the midst of one its most pronounced eras of change thanks to streaming, which is now the primary means of consumption.

Because of this, the traditional rulebook has been tossed out of the window and artists have been gifted much more agency over what they release and when they release it.

This, in turn, has de-emphasised the immediate importance of ‘the single’ and ‘the album’ as well as the rigid promo schedules that used to define both. It’s made for a much more interesting arena, one where artists are now framing releases as they choose, which is evidenced by the surge in mixtapes, EPs and songs rolled out simply to feed fans.

As a music news and review platform, it’s resulted in much more content to cover – with some acts working multiple tracks at the same time. It’s really exciting.

Who’s your favourite band/artist?
I’ve always loved spectacle and performance as much as I have music itself. So, the genesis for me will always be Michael Jackson. More contemporarily though, I’d say Beyoncé. She pretty much carries the MJ baton for me personally.

Who’s going to be hot in 2019?
It’s always tough to call and there’s so many variables. I will say that I’m super excited about Normani (formerly of Fifth Harmony). She’s a dynamite performer and is navigating the solo landscape exquisitely so far. She’s making all the right moves and musically has ample potential.

On home soil, I’m really enjoying what I’m hearing from rapper Dave. He has a unique perspective and articulates it in a super compelling way.

Do you play any instruments?
I wish!

Humbly speaking, I feel I have a fairly good ear for melody. As such, I really hope (at some point in this life!) I can parlay that towards learning the piano.

What’s the best song ever?
Wow, this is so hard! And for that reason, I have to list at least three. In no particular order:

  • Billie Jean by Michael Jackson
  • We Belong Together by Mariah Carey
  • I Will Always Love You by Whitney Houston

I have a thing for songs that are lyric/story driven while still being easy on the ear. Traits each of these tracks possess.

How do you work with PRs/brands on content?
There’s the standard influx of press releases – of which we receive up to 100… per day!

At a more involved level, we routinely collaborate with PRs on artist interviews, live show reviews, robust features and campaign-long story-telling.

What one thing should they know before contacting you?
A personal approach is often the best approach! We’re pleasant music-lovers who are dually committed to serving our audience the freshest content, while working with PRs, brands, and similar to achieve their campaign goals too.

As such, while mass targeted press releases are sometimes a necessity, it’s so much more impactful when we receive emails from folk who understand the platform they’re reaching out to and have a clear goal in mind when touching base.

It’s surprising to still see generic emails filled with all-encompassing verbiage such as ‘Dear Sir/Madam’ and ‘your blog’ instead of the blog’s actual name.

Put simply, the more personalised the better.

Do you accept press releases?
Yes! From all regions. Music is so universal these days, with the internet being a ‘global village’. So, we’re happy to receive content from everywhere.

What other blogs do you read?
Far too many to name! I will say, though, that I really enjoy reading personal blogs.

My field (music) is rooted in fantasy, spectacle, and escapism, whereas such blogs are anchored in the real, the here, and the now. All of which speaks to me outside of my ‘professional self’.

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Theresa May no confidence victory announcement

Political Headlines – May defeats no confidence motion and Hammond’s leaked call

Today’s political headlines include May’s defeat of the no confidence motion, Hammond’s leaked conference call, Hague’s general election warning and May refusing to rule out the customs union. 

May defeats no confidence motion as Corbyn rejects talks offers
As The Times reports, last night Theresa May survived the challenge against her leadership by 325 votes to 306 with the backing of rebel Conservatives and the DUP. She invited the leaders of opposition parties for talks after the vote, meeting the Lib Dem leader and the Westminster leaders of the SNP and Plaid Cymru, but her invitation was turned down by Labour leader Jeremy Corbyn, who insisted that she first rule out the possibility of no-deal.

Hammond’s conference call leaked
The Daily Telegraph has obtained a recording of Chancellor Philip Hammond’s phone call with business leaders after Theresa May’s deal was rejected. He told participants that Nick Boles’ cross-party plan to force an Article 50 extension could led to the ‘threat’ of a no-deal Brexit being removed and even to Article 50 being ‘rescinded’ altogether, suggesting that ministers might even back the bill when it is voted on.

Hague warns of general election
The Financial Times reports that Lord Hague has told Citigroup clients that ‘the media are underplaying the chances of a general election in the coming weeks’. Three cabinet ministers have also told the paper that a general election is possible, with May trying to seek public support if she cannot reconcile her MPs, and free herself from the DUP.

May refuses to rule out customs union
The Daily Telegraph says that Theresa May has repeatedly refused to rule out staying in a customs union with the EU as cross-party talks on Brexit, led by Cabinet Office Minister David Lidington, begin. She refused to give a direct answer to Jeremy Corbyn at yesterday’s Prime Minister’s Questions when asked if the Government had ‘ruled out any form of customs union with the European Union as part of their reaching-out exercise’.

Corbyn under pressure to back second referendum
The Times reports that Jeremy Corbyn is coming under increasing pressure to back a second Brexit referendum. Yesterday, 71 Labour MPs signed a letter demanding that the party ‘unequivocally’ backed a second vote, while the Liberal Democrats challenged Corbyn to clarify his position, announcing plans to try to make MPs vote on the measure on Monday.

MPs call for global ocean protection agreement
The Guardian says that the Commons Environmental Audit Committee is calling for a new global agreement to protect the oceans. Its new report warns of the harmful effect of plastic pollution, overfishing and climate change, and claims that the Government has treated the oceans as ‘out of sight, out of mind’.

Hitachi to announce future of Welsh nuclear power project
The BBC reports that a decision about whether Hitachi will continue with its plans to build the new Wylfa Newydd power station on Anglesey will be announced this morning according to Ken Skates, the Welsh Economy Secretary. According to the Japanese press, Hitachi will announce that construction is to be suspended.

Statistics Authority under fire over RPI failings
The Financial Times carries details of a new report by the Lords Economic Affairs Committee that calls the decision of the UK Statistics Authority not to improve the RPI measure of inflation ‘untenable’. Problems with the way it is calculated have led to higher rail fares and student loan interest rates, and higher payments to index-linked gilt holders.

There’s just 10 weeks until the current Brexit deadline – don’t miss anything with  Vuelio Political Services.

CIPR advisor service

How to hire PR professionals and agencies

The CIPR has launched the Client Advisor Service to guide businesses through the process of hiring public relations support. Whether it’s for in-house PR staff or external PR agencies and independent practitioners, the new Service will connect businesses with experienced CIPR Client Advisors.

The Advisors are all Chartered PR Professionals and will help businesses identify their needs and provide a range of support from preparing job descriptions and briefs to joining interviews and pitch panels.

The Service will be launched at MHP Communications on 24 January, where CIPR President, Emma Leech, will set out her vision for the CIPR in 2019. You can register to attend online.

The CIPR has also launched two new guides, designed to further support businesses looking to recruit PR staff or hire the right PR agency.

In-house roles
Recruiting for public relations roles offers information and advice for individuals and businesses seeking to recruit for PR roles. It covers the whole hiring process from common job titles and typical salaries by both role and experience, to shortlisting and making an offer.

The guide is also a valuable tool for anyone applying for PR roles, as it’s the ultimate guide to what’s required.

PR agencies and independent practitioners
The second guide, A guide to selecting PR agencies and independent practitioners, explains what services you can expect to receive from external PRs, how to define what you need and how to select the right people.

The guide provides detailed case studies for different areas of PR including The McOnie Agency’s work on the Ebola outbreak for Arco – in the ‘Issues and Crisis Management’ section; Taylor Herring’s Fit Kwik campaign for Kwik Fit – in the ‘Special Events, Conferences and Meetings’ section; and MHP’s Drop the Duty campaign for the Wine and Spirit Trade Association & Scotch Whisky Association – in the ‘Government Relations and Public Affairs’ section.

Again, the guide is not only vital for businesses trying to work how to pick a PR agency, but also for the agencies and independent practitioners themselves, who can draw inspiration from the detailed selection of successful campaigns.

Emma Leech said: ‘Reputation has never been more important for businesses and yet public relations is sometimes misunderstood and undervalued by UK PLC. The Client Advisor Service, along with these new guides, aims to change that.

‘The Service takes the pain out of hiring PR support and gives businesses peace of mind when recruiting or hiring agencies. Our Client Advisors will work closely with businesses to ensure they get maximum value from their public relations function. This is an exciting and significant step forward for our industry as we continue to assert the strategic value of public relations to the business community.’

Find out more about the Client Advisor Service

Bionic Basil

Pet Blog Spotlight: Bionic Basil

The Bionic Basil pet blog was created by Cathrine Garnell and inspired by Basil, the cat. Ranked in the Top 10 UK Pet Blogs, Basil and the ‘B’ Team of feisty felines share humour, brain training, mindfulness and cuteness. In this spotlight, Cathrine shares how she portrays each cats’ unique personality, why cats rule, and which kitty is most likely to endure a costume photo shoot.

How has your blog changed from when you first started? 
Where the blog began and where it is today is a lot different; it started out as just Basil’s blog but as it progressed the rest of The B Team joined in, and as time passed they each got an exclusive post which suits their personalities, sharing lots of really fun things to keep any cat fancier entertained on a weekly basis.

What’s the best thing about being a pet blogger? 
Crafting with Cats, Colouring with Cats, Gardening with Cats, Brain Training with Cats, Fashion with Felines, Feline Fiction etc… did I mention cats!

How conscious are you of the animal’s personality as opposed to your own when writing? 
Basil, Amber, Smooch, Parsley, Pandora and Fudge, aka The B Team, each have their own personalities, expressions and voice. They are all completely different individuals so when writing their posts, it’s all about them and what they’re doing at that moment.

Bionic Basil, the B team

What are better cats or dogs?
Oh now there’s a tough question, obviously I have many cats, but I love dogs too, though sadly don’t have the time to have another at this point. So at BBHQ, cats rule supreme at the moment.

Did you have a pet growing up? 
I had lots of pets, mainly dogs, though I also had ponies, donkeys, and my father used to keep rare breeds cattle, so from an early age I’ve been surrounded by all kinds of animals, hence the reason I have my own little cat-herd today.

What’s the best top tip you have for pet owners? 
If you can, do get pet insurance.

How do you work with PRs and brands?  
Most of the time, agencies, publishers and PRs will contact us via email and we simply take it from that point forward. Assessing the brand’s needs along with how we can best present their product/idea in the style of our blog.

What are the best collaborations you’ve worked on?  
A couple of the best collaborations we have done recently are with Miaustore and Catit. Both are such great companies and produce such innovative products for feline enrichment.

Do bloggers need their own industry association? 
A dedicated Pet Blogger association/platform would be great in the UK. Our American friends have Blogpaws, so a UK counterpart would be great, and would help address questions and issues for new and seasoned pet bloggers alike.

What other blogs do you read?  
We read lots every week. On our blog we have a page dedicated to pet blogs, a directory of sorts and we visit most of those regularly. Though our favourite UK pet blogs in no order are:  Erin the Cat PrincessKatzenworldMemories of Eric and FlynnSpeedy the Cheeky House Bunny and Athena, Cat Goddess.

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May defeat

Political Headlines – May suffers historic defeat in Brexit latest

Today’s political headlines include May’s historic defeat over Brexit deal, Cabinet split over way forward, Corbyn fails to raise the possibility of a second referendum and Hammond suggests Article 50 could be extended. 

May suffers historic defeat over Brexit deal
As The Times reports, last night Theresa May suffered a ‘historic defeat’ over her Brexit deal, with 202 MPs voting in favour of her plan and 432 against. She has now called for cross-party talks, although according to the paper, a spokesperson said that she would be ‘determined to preserve her interpretation of the referendum result’ in these. Labour has now called a motion of no confidence to be voted on this evening, but the support of Brexiteers and the DUP means that the Government is likely to win.

Cabinet split over way forward
According to The Daily Telegraph, the Cabinet is ‘deeply divided’ over its response to the Brexit defeat. Ministers including Philip Hammond, Amber Rudd and Greg Clark support a series of indicative votes by MPs on alternative outcomes such as an Article 50 extension or a second referendum, but others, such as Jeremy Hunt, Andrea Leadsom and Chris Grayling oppose removing the ‘no deal’ option. Damian Hinds, Karen Bradley and James Brokenshire reportedly support May bringing the deal back for another vote.

Corbyn fails to raise possibility of a second referendum
The Guardian claims that Jeremy Corbyn has ‘risked antagonising’ remain supporters in his party after he failed to refer to the possibility of a second referendum in either of his speeches yesterday evening, arguing that ‘a general election would be the best outcome for the country’. The Times adds that if Labour’s vote of no confidence in the Government fails today, the party could make further attempts in ‘a sustained campaign’.

Hammond suggests that Article 50 could be extended
The Financial Times says that Chancellor Philip Hammond used a conference call with businesses leaders last night to suggest that the Article 50 period to negotiate Brexit could be extended and that a consensus needed to be built in Parliament. He also said that the Government would not put ‘obstacles’ in the way of Nick Boles’ plans to block a no-deal Brexit and let MPs find a workable Brexit solution.

DUP calls for ‘fundamental change’
The Daily Telegraph reports that DUP leader Arlene Foster said that the rejection of May’s deal by MPs showed that she needed to ‘seek fundamental change to the Withdrawal Agreement’ from the EU, while Boris Johnson claimed that the vote gave May a ‘massive mandate’ for renegotiation and also called on the Government to prepare ‘for no-deal with ever more enthusiasm’.

Cross-party plan suggests delaying Brexit until December
According to The Times, a bill published by backbench Conservatives Nick Boles, Sir Oliver Letwin and Nicky Morgan, backed by Labour MPs Hilary Benn and Yvette Cooper, would strip the Government of its power to set the Brexit terms, leaving this to MPs, and if this failed would compel the Prime Minister to request an extension of Article 50 until December.

Tusk suggests UK should cancel Brexit
The Daily Mail says that European Council President Donald Tusk has suggested that the UK should remain in the EU, asking ‘If a deal is impossible, and no one wants no deal, then who will finally have the courage to say what the only positive solution is?’ European Commission President Jean-Claude Juncker has warned that the changes of a ‘disorderly withdrawal’ have increased and that the ‘time is almost up’.

Lords backs upskirting ban
The BBC reports that the House of Lords has approved a bill outlawing upskirting in a victory for campaigner Gina Martin, who was upskirted at a music festival 18 months ago, and Liberal Democrat MP Wera Hobhouse who introduced a private members’ bill as a result.

Brexit continues to dominate the headlines, but there’s more to politics than Brexit. Don’t miss what matters to you with Vuelio Political Services.