Moving businesses

Political Headlines – one in three businesses planning to relocate because of Brexit

Today’s political headlines include businesses planning to relocate because of Brexit, the Government’s plans to fund deprived communities, Javid believes Brexit delay is likely and MPs tell MoD to scale back spending. 

One in three British businesses planning relocation because of Brexit
The Guardian carries the finding of a survey by the Institute of Directors which finds that almost one in three British businesses is planning to relocate some operations abroad in order to cope with a hard Brexit. 29% of firms said that they had either done so already or were planning to, mostly to the EU. Edwin Morgan, the IoD’s Director General said ‘we can no more ignore the real consequences of delay and confusion’.

Government plans fund for deprived communities in attempt to win Brexit support
The Sun reports that Theresa May is planning a ‘National Renewal’ fund to invest in deprived areas such as coastal resorts and former mining communities, as well as new legislation on workers’ rights. The constituencies of a dozen Labour MPs who voted with the Government on Tuesday are set to benefit, with Labour MP David Lammy saying that colleagues who accepted the funding were ‘cowards and facilitators’ on whom ‘history will be brutal’.

Javid believes Brexit delay is likely as MPs’ February recess is cancelled
According to The Daily Telegraph, Home Secretary Sajid Javid has warned a Cabinet colleague that Brexit is likely to be delayed as there is not enough time to pass necessary legislation, with the paper claiming that up to nine Cabinet ministers believe this. As The Times reports, yesterday it was announced that Parliament’s February recess was to be cancelled, although the Government chief whip said that MPs who had made plans could still take the week off, with permission. The Guardian adds that EU officials are worried that a no-deal Brexit may happen at the end of June because Theresa May won’t ask for a long enough extension in an attempt to placate Brexiteers.

MPs tell MoD to ‘scale back’ spending
The Financial Times reports that the Commons Public Affairs Committee has called on the Ministry of Defence to ‘stop, delay and scale back’ parts of its plans in order to deal with a gap of up to £15bn in its equipment plan for the next decade. Despite promises made last year, a new report concludes that ‘little progress’ has been made.

Schools to lose background checks on EU teachers in no-deal Brexit
In an exclusive, The Sun says schools will lose access to an EU database of banned teachers in a no-deal Brexit scenario, with officials saying schools will receive guidance on what to do ‘shortly’. Other issues include foreign qualifications no longer being recognised, with Commons Education Committee Chair Robert Halfon saying he was ‘incredibly alarmed’.

Gauke defends legal aid for Jack Shepherd
The Daily Telegraph has been told by Justice Secretary David Gauke that denying Jack Shepherd, convicted of manslaughter over the death of Charlotte Brown during a trip on his speedboat on a date, legal aid for his appeal because he has fled the country might set a precedent which would lead to trials not being able to be held in absentia, leading to ‘victims or the families of the victims’ losing out.

Schools told to be ‘flexible’ about post-Brexit meals, while Unilever stockpiles Magnums
The Guardian reports that the Government has told schools to be ‘flexible;’ about school dinner standards in the event of post-Brexit food shortages. The Daily Mirror adds that Unilever has announced that it is stockpiling ice creams made in the EU, such as Magnums and Ben and Jerry’s, in case of a no-deal Brexit.

Pressure to axe business rates intensifies
According to the Financial Times, the Government is being put under increased pressure from MPs to scrap the business rate system in an attempt to stop high streets from further declining. The Commons Treasury Committee has launched an inquiry on the effect of recent changes to the system and the benefits of alternative taxes, such as one on land value.

Don’t leave your political intelligence to chance, get Vuelio Political Services.

Facebook market research

Facebook’s market research app accused of spying

An Apple and Android app called ‘Facebook Research’ paid users, including teens, to provide access to the content they access on their phones.

Facebook is in the news once again for its use of data. Working through the Facebook Research app, the company has been paying participants for access to the content on their devices.

The app allowed Facebook to access the majority of a user’s device, including:

  • Private messages in chat apps including photos and videos
  • Emails
  • Web browsing activity
  • Logs of what apps were installed, and when they were used
  • A location history of where the owner had physically been
  • Data usage

Aimed at getting research from 13-35 year olds, the app has since been removed from Apple, however is still available on Android.

A spokesperson from Apple told TechCrunch that Facebook has been using their membership to distribute a data-collecting app to consumers, which is a clear breach of their agreement with Apple.

Fortune said: ‘What was particularly eye-catching about TechCrunch’s report was the fact that the $20 monthly reward was on offer to users between the ages of 13 and 35, meaning Facebook has been paying teens to monitor their phone usage.’

A spokesperson for Facebook told the BBC: ‘It wasn’t ‘spying’ as all of the people who signed up to participate went through a clear on-boarding process asking for their permission and were paid to participate.
‘Finally, less than 5% of the people who chose to participate in this market research program were teens. All of them with signed parental consent forms.’

The Verge reported: ‘The Research app requires that users install a custom root certificate, giving Facebook the ability to see users’ private messages, emails, web searches, and browsing activity. That’s in apparent violation of Apple’s system-level functionality, which is intended to grant employers access to employees’ work devices. The policy prohibits developers from installing the certificates on customers’ phones.’

The Independent highlighted that participants were told not to share their involvement with others: ‘Users were recruited through sign-up pages that make clear the data is being collected to improve Facebook’s services and that they should not tell people about the project.’

Although the app was well labelled, the secrecy behind the project and the violation of Apple’s terms mean that Facebook is facing scrutiny once again for the way it uses data and conducts research.

Michel Barnier press conference

Political Headlines – Barnier rejects backstop renegotiation and knife crime measures criticised

Today’s political headlines include Barnier’s rejection of a backstop renegotiation, May and Corbyn’s talk, Sajid Javid’s knife crime measure criticised and May prepares to woo Labour MPs with cash. 

Barnier says the backstop is here to stay
The BBC reports on remarks by Michel Barnier where he says that the Irish backstop cannot be renegotiated. The EU’s chief negotiator was speaking in the European Parliament where he suggested that there are no other realistic solutions to the issue. These remarks came after the House of Commons voted to get the Prime Minister to seek another arrangement. The story reports that both Donald Tusk and Jean-Claude Juncker echoed the remarks of Barnier.

May and Corbyn has ‘serious and engaged’ talk on a possible customs union
The Guardian reports on a discussion between Theresa May and Jeremy Corbyn where they discussed Brexit. The outcome of the meeting is that both Number 10 and Labour are disagreeing on whether May would be willing to soften her opposition to a customs union with the EU after Brexit. The Labour leader met May after MPs voted against a no-deal scenario, this is something Corbyn had previously refused to rule out. The two are expected to meet again with the next few days.

Sajid Javid’s measures to tackle knife crime criticised
The Mirror report on criticism from bereaved parents and anti-knife crime campaigners directed at the Home Secretary’s measures to try to tackle knife crime. Some of the measures picked up on is limiting the use of social media of suspects, curfews and geographical restrictions. Campaigners want the Government to stop intervening and allow the police to enforce the law under the current laws, one of the other major criticisms is the legislation will not solve anything if communities are not worked with. Javid has an article in the Telegraph where he states his own concerns with his own children when they are on a night out.

May prepares to offer Labour MPs cash injection to Leave constituencies
The Times are reporting that Theresa May is planning to win round Labour MPs by offering investment in Leave-backing areas of the country. May is hoping to secure the backing of 20 Labour MPs in the next vote on the withdrawal agreement, with discussions taking place directly between Number 10 and MPs including John Mann and Kevin Barron, without the involvement of Jeremy Corbyn.

Tom Watson v Tony the Tiger
The Sun report on remarks made by Deputy Leader of the Labour Party, Tom Watson at the  Advertising Association conference where he took aim at cereals and how they encourage a sugary diet. Watson said food adverts should encourage people to go to work on an egg not obesity inducing cereal. Watson called for companies to take action and remove characters from their packaging and pledged that if advertisers take these steps he will be their biggest advocate when Labour is next in power.

Wright urges social media companies to more to tackle harmful content
Writing in The Daily Telegraph ahead of a speech today, Culture Secretary Jeremy Wright has told social media giants that they must do more to address the promotion of harmful online content, threatening sanctions against those who do not address the issue. Wright will outline the Government’s approach ahead of a White Paper, which will further detail the responsibilities of social media companies.

People scared to speak about Christian persecution says Jeremy Hunt
As reported by The Sun, Foreign Secretary Jeremy Hunt has said that people are scared to speak up on the persecution of Christians as they fear they could be linked to “misguided imperialism”.  This comes after his department launched a review of Britain’s support for persecuted Christians. At the launch of the review he said 80% of religious persecution around the globe is against Christians, he also said that this is not about protecting Christians but fighting all religious persecution.

PM’s Europe Adviser warned the PM against renegotiating with Brussels
The Telegraph reports that Oliver Robbins told Theresa May this week that her plan to renegotiate her own Brexit deal was not going to work. He allegedly raised concerns over the so-called Malthouse-compromise to secure changes to the Northern Ireland backstop.

Not sure how the backstop negotiations affect you? Find out with Vuelio Political Services.

Faya Nilsson - Fitness on Toast

Fitness blog spotlight: Fitness on Toast

Faya Nilsson created Fitness on Toast in 2013 to share great recipes and advice with her personal training clients. The site has since evolved into a one-stop shop for everything fitness, from active escapes to fashion and tech. Accompanied by beautiful imagery, Faya uses her knowledge and expertise to inform readers about how to stay fit and happy throughout the year.

We spoke to Faya after she was named in the Top 10 Fitness & Exercise blogs to find out what she likes best about working with brands, why an 80/20 split helps to keep on top of fitness, and the importance of Instagram for immediate feedback.

What are your plans for the blog this year?
I’m working as a PT daily which I love alongside creating blog content. I’m looking forward to doing some active travel for the blog – including Mauritius in March. I’m also working on a few bigger exciting projects which I hope to talk about and have ready for summer.

How important is the new year to your content?
Working in the fitness industry, you observe these seasonal trends – ‘new year, new you’ being one of them. I don’t subscribe to the January frenzy; instead I believe healthy is a lifestyle choice all year round. Having said that I do like the idea of new beginnings, marking a point in time and re-setting, checking in with yourself and for that reason it’s a conversation I like to be participating in, albeit with a slightly different perspective.

What advice would you give people who want to stay fit and healthy all year?
I personally go by the 80/20 rule. Be healthy, eat well, train well, sleep well – 80% of the time and 20 percent of the time you can be ‘unhealthy’, socialise with friends in less healthy restaurants, go for a cocktail or dessert. This is realistic, sustainable in the long term and you’ll enjoy training more – it should be fun and varied. If you go 100% all-in chances are you’ll feel deprived and you may come to resent all that ‘healthy’ represents.

The added advantage of 80/20 is that you’ll never need to panic ahead of a beach holiday or a hike you want to sign up to (or whatever it may be); you’re in a good place already, and with a bit more of a push, you’re good to go!

This, in practice, means being consistent throughout the year – training on a regular basis, moving on a daily basis, eating well, drinking plenty of water, and investing in your sleep.

What’s the best activity to get into if you’re new to fitness?
If you’re completely new to fitness I would suggest trying a few different things as the only way you’ll ever stick to something is if you enjoy it. There are countless fitness studios and classes to try these days – the world really is a veritable fitness oyster!

I’m a huge fan of weight training – it builds strength, increases metabolism at rest (meaning you’re burning more calories throughout the day), to name but a few benefits. However, if it’s your first time in the gym I’d suggest booking in a couple of sessions with a trainer. The last thing you want to do is train incorrectly. It can be quite pricey but perhaps see if you have a couple of friends who are in a similar situation and you can train in a group and that way decreasing the overall cost per person.

Generally speaking, people who decide to get into training as a New Years resolution go too hard too quickly. Be realistic – if like me, you love chocolate, then the likelihood is ZERO that you’ll one day wake up and decide never to have chocolate again, and stick to it. Equally, if you haven’t trained for years gradually get back into it. You’ll do your body more harm than good by not allowing it to properly recover between sessions.

Faya Nilsson - Fitness on Toast

How much exercise should we be doing each week?
This is highly individual – it depends on a bunch of things – what your starting point is, your preferences, your routine, what you’re doing etc. Recovery is super important so as a general rule of thumb if (for example) you’ve trained your legs on a Monday and on Tuesday you have DOMS (delayed onset muscle soreness) wait until it’s passed and you’re ready to train legs again.

How important are your social channels compared with your blog?
I love writing quite lengthy in-depth posts and always end up chopping away a lot. Equally I love photography so for that reason personally the blog has always been my favourite platform. What I like about Instagram though is how it’s so instant. You get immediate feedback as to whether people appreciate a post or not.

What are the best PR campaigns you’ve collaborated on?
I’ve been blogging for six years so it’s quite a list of fun and varied brands but all under the health umbrella in some capacity. One of my stand out favourite campaigns was going to the Olympics with Adidas as their global ambassador. I also loved working to create the Westin Hotel Group’s signature Wellness programs as their Wellbeing ambassador as well as Garnier to name but a varied selection of great long-term partnerships. The commonality is the professionalism and ambition of the activations, which weren’t one-off in nature but were connected as part of a longer-term brand storyline. Anything that focuses on the awareness part of the consumer funnel is very much a favourite of mine as you can get quite creative and broad that way, as a blogger!

Do you accept press releases?
Yes, they’re always welcome in my inbox. Press awareness is another part of the ‘shadow purchase funnel’ so even if I just skim the mail, it’s good to have unconsciously paid attention to it. In order to preserve the integrity of my blog, however, I only ever write reviews (and that sort of thing) if I’ve tried tested and love the product myself. So, for that reason I don’t accept guest posts or product placement messages.

What one thing should PRs know about you?
I’m remarkably easy to work with and I love mucking in alongside PR agencies to get a great result!

What other blogs do you read?
The Blonde Salad, A Blog To WatchSheerluxe blog, The Food Effect, AJ Odudu’s blog.

Reach-the-right-influencers-with-the-Vuelio-media-database

Conservative party

Political Headlines – new Tory Brexit compromise in Brexit latest

Today’s political headlines include the new Tory Brexit plan, Corbyn yet to confirm Labour support for Cooper’s amendment, food firms warning of no-deal disruption and EU negotiators warning of the high risk of no-deal. 

New Tory Brexit compromise plan emerges
The Times reports that Conservative Brexiteers have refused to back a Government-supported amendment to today’s Brexit motion calling for the Irish backstop to be replaced with ‘alternative arrangements’. However, a new plan, called the ‘Malthouse Compromise’ after MP Kit Malthouse, has emerged following negotiations between the European Research Group and supporters of May’s deal, which would extend the transition period and replace the backstop with a ‘safety net’ allowing trade on WTO terms with no tariffs should a future relationship not be agreed. The paper notes that this proposal is ‘unlikely to be accepted by the EU’.

Corbyn yet to confirm Labour support for Cooper amendment
The Guardian reports that Jeremy Corbyn has yet to confirm if Labour will officially support Yvette Cooper’s amendment which aims to rule-out a no-deal Brexit. While several Labour MPs say they’ve been told that the party will back the plan, concerns have been raised about the policy by shadow ministers including Shadow Cabinet Office Minister Jon Trickett, who’d prefer a shorter extension to Article 50, and party chair Ian Lavery.

Food firms warn of no-deal disruption
The Mirror carries details of a warning from food retailers including Sainsbury’s, Waitrose and McDonald’s which warns of ‘significant disruption’ to food supply chains in a no-deal Brexit scenario. The letter to MPs also warns that it is ‘impossible to stockpile fresh produce’ and that space to stockpile other products is running out.

EU negotiator warns that there’s a ‘very high’ risk of no-deal
The Guardian says that Sabine Weyand, the EU’s deputy chief Brexit negotiator, has warned that there is a ‘very high’ risk of a no-deal Brexit, explaining that a ‘stable majority’ for the deal is needed in Parliament, but it was difficult to see how a ‘positive majority’ could be found, and that negotiations between the bloc and the UK were ‘finished’.

Javid unveils no-deal Brexit immigration plan
The Daily Telegraph reports that Home Secretary Sajid Javid has announced that EU citizens who arrive in the UK after 29 March in the event of a no-deal Brexit will have to apply for visas to stay in the UK in order to obtain temporary leave to remain, entitling them to stay for three years before applying through the new immigration system which begins in 2021.

Labour in U-turn over Immigration Bill
The Guardian says that Labour ‘was forced into an embarrassing U-turn’ yesterday after the party initially said that it wouldn’t oppose the Immigration Bill, which ends free movement after Brexit. However, following an online backlash it announced that it would vote against the bill, rather than abstain, although a number of MPs missed the vote, which the Government won comfortably.

UK would have to elect MEPs if Brexit delayed
The Times claims that it has been told by ‘senior Brussels sources’ that the UK would have to hold EU elections this spring if the Commons were to vote to delay Brexit by nine months. Otherwise, legal advice suggests that all EU decisions would be vulnerable to challenge.

MPs vote for proxy-voting trial
The BBC reports that last night MPs voted unanimously in favour of introducing a year-long trial of proxy-voting for MPs who are on parental leave, which is expected to be in place in time for this evening’s Brexit votes. An amendment to the trial by Philip Davies allowing MPs who’ve suffered a miscarriage to benefit was also passed without opposition.

Are you ready for the results of today’s votes? Vuelio Political Services is.

Creative Shootout 2019

Waste-watchers, ‘skinfluencers’ and plastic-free warriors at The Creative Shootout 2019

The Creative Shootout last week announced its 2019 winner – Wire PR.

Described as ‘The Apprentice’ meets ‘The Great British Bake Off’, The Creative Shootout is like no event. Nine of the most vibrant and creative agencies go head-to-head, competing to work for this years’ charity, A Plastic Planet.

A Plastic Planet (APP) has a single goal: to dramatically reduce the use of plastic in food and drink packaging. With a focus on empowering the consumer, A Plastic Planet wants people to choose plastic-free with the Plastic Free™ Consumer trust mark clearly displayed on the packaging.

The brief was simple: increase the number of brands and businesses applying for the trust mark to 1,500 applications in 2019, targeting big FMCG companies such as Nestlé, Mondelez and Unilever to drive change globally.

The teams were presented with the brief at lunchtime and had just four hours to put together a creative, compelling and effective pitch. The challenge was met with inspirational ideas, with no two pitches the same.

From making tea plastic-free to joining forces with Comic Relief by creating a plastic-free Red Nose, the agencies found inventive ways to increase awareness of A Plastic Planet and its trust mark. The campaigns pitched varied over the evening and included multi-channel ideas for Plastic-toc from Stein IAS, showing how time is limited to fight the war on plastic to waging an actual war on plastic, with plastic-free warrior parachuting into cities to spread their anti-plastic propaganda from Brands2Life.

Embracing the power of social and influencers was a theme throughout all of the pitches. Ready10’s ‘skinfluencers’ encourage consumers to ditch the plastic-packaging on fruit and veg and Raw London said goodbye to pre-prepared food empowering the customer to be #freetochoose with a campaign centred on activism.

Proving that an idea can be simple and effective, 72 Point created a waste-watchers app and 3 Monkeys Zeno created a plastic-free point loyalty card.

But there could only be one winner – Wire PR. Tapping into the impact of plastic on your own personal health, its campaign encouraged consumers to take the plastic-free health check to see if they would test ‘plastic-positive’ and contact their local supermarket’s CEO in two easy clicks, petitioning them to remove plastic. Wire’s campaign won the judges over with its engaging ideas and ability to go multi-national.

Wire will run the winning campaign with APP in Spring 2019, using a native advertising campaign from Outbrain, a broadcast campaign led by markettiers and support from A Plastic Planet’s existing comms agencies.

Vuelio are proud to sponsor The Creative Shootout and celebrate the incredibly creative minds in our industry. Well done to everyone who took part and congratulations to Wire PR!

Fyre Festival

5 PR lessons from the Fyre Festival

The Fyre Festival, the botched attempt to run the most luxurious and Instafriendly festival ever, was already famous thanks to several viral posts highlighting failings at the time in April 2017. 

However, two documentaries, on Netflix and Hulu, have shed new light on the fiasco and brought the event back into the spotlight. The documentaries have also inadvertently provided simple lessons (the good, the bad and the ugly) for anyone working in PR and comms.

1. Influencer marketing works – but needs strategy
How do you make an event super famous? Get the most famous people on Instagram to promote it for you. Fyre Festival had a simple plan, pay a fortune to social media influencers – from Bella Hadid to Kendall Jenner – to promote the event and create a ‘big buzz’.

As evidenced in the documentaries, the budgeting was way off and the cost of the influencers unsustainable, but to make matters worse, the promotion wasn’t clearly labelled by many of the influencers, and the wording suggested all the stars would be in attendance, potentially misleading the audience of ticket buyers. After the event, the rules around disclosure tightened in the US as a result of this lack of clarity.

Yes, influencer marketing works, but it needs to have a clear strategy, be affordable and be ethical.

2. Communication, communication, communication
Seems like a given in a PR post but if the documentaries taught us anything, it was how important it is to have good comms. There were a number of occasions communications let down the event – at the beginning, middle and end – but perhaps one of the most obvious, particularly highlighted in Netflix’s documentary, was when they failed to alert guests to the fact that the festival was not going to take place.

This is crisis management 101 – be transparent and honest before things get worse. The lack of communication led to a number of guests arriving and sharing the chaos (and cheese sandwiches) on social media. It also led to a number of them becoming stranded and was when the story became the viral sensation it didn’t want to be.

3. Never lose sight of the purpose of an event
How many people knew Fyre Festival was intended to promote a celebrity booking app? The event became the company’s sole focus to the detriment of the app it was intending to promote.

Sometimes publicity can seem like the greatest goal but if no one knows what you’re publicising, a great stunt is a spectacle and nothing more.

4. Make sure you’re consistent
The event filmed a glamorous promo promising an experience on an island that wasn’t the one used for the actual event. From start to finish you have to be consistent with your message and if circumstances change outside of your control, then communicate them professionally and clearly – see point 2.

5. Big campaigns need an integrated strategy
It’s hard to say if traditional media outreach was part of the Fyre Festival PR plan but there’s little evidence of it in the documentaries. That means when the only news about the event was from the disgruntled guests on social media, knee deep in mayhem, there was no official channel of communication and the press could only report the news they were presented with: basic cheese sandwiches and soaking wet mattresses.

Big campaigns, the kind of campaigns that intend to support the greatest festival event ever, need to be fully integrated and consider every type of media, relationship and channel.

Did you spot any PR lessons in the Fyre Festival documentary? Let us know on Twitter

Want to create integrated campaigns, work with influencers in the right way and manage all of your relationships in one place? You need Vuelio.

Brexit flag

Political Headlines – May’s fortnight, Irish warnings and Philip May’s pivotal role

Today’s political headlines include the May’s fortnight to pass deal, warnings from Irish Foreign Minister, Philip May’s pivotal role and the extremely valuable amendment. 

Pro-European ministers give May a fortnight to pass deal
The Daily Telegraph says that a dozen pro-European Government ministers held a phone call last night in which they decided that Theresa May had a fortnight to secure her deal with the EU and hold a second meaningful vote, abandoning a possible rebellion to support Yvette Cooper’s amendment ruling out a no-deal Brexit. The Times adds that Conservative MPs who voted for May’s deal are preparing to push for a softer Brexit if Cooper’s amendment passes tomorrow, and that Downing Street is ‘desperate’ to stop it from doing so.

Irish minister warns that the backstop ‘isn’t going to change’
The Guardian claims that Theresa May has suffered a ‘blow’ after the Irish Foreign Minister, Simon Coveney, warned that the backstop ‘isn’t going to change’, was only in the Brexit agreement because of red lines set by the UK, and was expanded to cover the whole of the UK at the request of the British government.

May’s husband plays ‘pivotal role’ in Brexit strategy
The Daily Telegraph reveals that Philip May, the Prime Minister’s husband, has assumed a ‘pivotal role’ in a disagreement between those, such as Gavin Barwell and David Lidington, who want to build a consensus with Labour, and others include Julian Smith, Brandon Lewis and Robbie Gibb who have warned that if May does not gain the support of Brexiteers and the DUP she may destroy her party, with her husband backing the latter faction.

Hancock describes Irish backstop amendment as ‘extremely valuable’
According to The Times, Health and Social Care Secretary Matt Hancock has described the work done by those backing an amendment tabled by Sir Graham Brady calling for the Northern Ireland backstop to be replaced by ‘alternative arrangements’ as ‘extremely valuable. The paper says this is ‘the clearest indication yet’ that Downing Street is backing the amendment, but Government sources fear the Speaker won’t select it to be voted on.

May secretly rules-out a no-deal Brexit
In an exclusiveThe Sun claims that Theresa May has told Cabinet ministers that she won’t pursue a no-deal Brexit, but cannot yet say so publicly because it would weaken her hand in negotiations with the EU. A senior Tory told the paper that the Prime Minister is ‘terrified’ of job losses resulting from such a scenario.

Hancock pressures social media firms to tackle harmful content
The Financial Times says that Health and Social Care Secretary Matt Hancock has ‘stepped up the pressure’ on social media firms to tackle content which may encourage self-harm and suicide, saying that the Government could ‘legislate if we need to’, although ‘it would be far better to do it in concert’ with the companies.

Senior Tories back attempt to end indefinite detention of immigrants
The Guardian reports that Harriet Harman has secured the backing of senior Conservatives such as David Davis for an amendment to the Immigration Bill which would stop people from being indefinitely held in immigration detention centres. Harman said that the support meant that she was ‘very confident’ that the Home Office would accept her amendment.

Government to offer teachers cash in effort to solve shortage
The BBC says that Government is publishing new plans today in an attempt to increase teacher retention and solve the teacher shortage in England. The plans will offer some young teachers payments of £5000 in their third and fifth years teaching, more support for training and a reduced teaching timetable.

What will May’s deal look like? Keep up with the latest with Vuelio Political Services.

Queen elizabeth

Political Headlines – Queen calls on people to seek out the common ground

Today’s political headlines include the Queen’s call on people to seek out the common ground, Ministers speak out against no-deal Brexit, EU split over no-deal legislation and Gov to announce new food-labelling plans. 

Queen in call to seek ‘common ground’
The Times reports that the Queen used a speech yesterday to call on people to ‘seek out the common ground’ and not to lose ‘sight of the bigger picture’, in remarks interpreted as a reference to the Brexit debate. The paper adds that other royals are expected to make similar interventions ‘in the coming days’.

Ministers speak out against no-deal Brexit
According to The Daily Telegraph, yesterday ‘Remain ministers went to war’ by raising their concerns about a no-deal Brexit. Business minister Richard Harrington warned that it would be ‘a disaster for business’, while Chancellor Philip Hammond used a speech at Davos to warn that a no-deal Brexit would be a ‘betrayal’ of the Brexit vote. Appearing on Newsnight Work and Pensions Secretary Amber Rudd refused to rule out resigning in order to vote for Yvette Cooper’s amendment blocking a no-deal Brexit four times.

EU split over no-deal legislation
The BBC says that some EU countries are calling for the EU’s no-deal legislation to be made more generous, for example by giving UK hauliers the right to operate within the EU and allowing UK airlines to fly connecting flights within the bloc. However, the French Finance Minister Bruno Le Maire told the BBC that his country’s ‘clear red line’ was that the UK could not get ‘the benefits of the single market’.

Gove to announce new food-labelling plans
The Daily Mail says that Michael Gove is to announce new plans to force food retailers to list all ingredients in their products, in response to the death of a 15-year-old girl after eating a Pret A Manger baguette which contained sesame seeds. Various options are being consulted on, ranging from listing all ingredients in their products (which the paper believes Gove backs) to insisting on labels reminding consumers to ask staff about allergens.

Government considers extending protection from redundancy for new mothers
The Guardian reports that the Government is launching a consultation on extending protection against redundancy for pregnant or new mothers so that it would continue for six months after they’ve given birth. The consultation will also consider extending the protection to those returning from adoption or shared parental leave.

Universities criticised over unconditional offers
The Sun says that universities have been warned by the Office for Students that if they continue to make unconditional offers which stipulate that students must make them their ‘firm choice’, they could be breaching consumer law. Education Secretary Damian Hinds said that the increase in unconditional offers is ‘disturbing’.

Salmond charged with attempted rape
The BBC reports that the former Scottish First Minister Alex Salmond appeared in court yesterday. He has been charged on 14 counts – two of attempted rape, nine of sexual assault, two of indecent assault and one of breach of the peace. He said ‘I refute absolutely these allegations of criminality’.

Conservatives struggle to raise funds
The Financial Times claims that the Conservatives are struggling to attract money from large donors, with one former minister warning that the party is ‘facing emerging financial difficulties’. The paper claims that there are two sets of ‘disgruntled donors’: Brexiteers who oppose Theresa May’s Brexit plan and the network of businesses built up by David Cameron.

What is the common ground? Keep on top of the Brexit latest with Vuelio Political Services.

A and R Factory, Stefan Toren

Music blog spotlight: A&R Factory

A&R Factory was launched in 2012 by Stefan Toren and has grown to become one of the most respected artist and repertoire (A&R) blogs. With a hugely influential readership made up of record labels and radio stations, A&R Factory is the place to come to discover new music and sign the hottest acts. Alongside new artists, A&R Factory has interviews and reviews spanning all genres of music, from R&B to Punk. We spoke to Stefan to find out the plans for the blog this year, who’s going to be hot this year and how brands can get involved.

What are your plans for the blog in 2019?
We have big plans for 2019 including working and growing or sync music platform launching later in the year which will help musicians gain exposure through TV/film/game placements.

How is music changing and does this affect your content?
Music is ever growing with technology, our writers need to stay ahead of the curve to ensure we are posting relevant hit content!

Who’s your favourite band/artist?
Always a hard one to answer, recently we have been more into hip hop action, Bronson, L’Orange to name a few, but we have also recently shown a lot of love to Blossoms, BLOXX and Lion.

Who’s going to be hot in 2019?
So many artists are doing well right we featured Ari B on our website some time ago who has just signed a deal. And of course, the amazing Yebba who we featured back in 2017 this will be a big year for her.

Do you play any instruments?
Drums, guitar, bass and GarageBand.

What’s the best song ever?
One Direction – Best Song Ever, but more seriously, Queen’s Bohemian Rhapsody.

How do you work with PRs/brands on content?
Typically we work with influencers and build relationships with PR agencies to share content.

What one thing should they know before contacting you?
Submit via our website here, it is the best way to ensure we get the tracks to the right journalists that work for us.

Do you accept press releases?
Yes, you can submit them on our website

What other blogs do you read?
Music Business Worldwide is our go-to blog at the moment!

Reach-the-right-influencers-with-the-Vuelio-media-database

Celebrities to disclose ads blog post

Celebrities pledge to disclose ads

Following an investigation by the Competition and Markets Authority (CMA), 16 celebrities including Ellie Goulding and Rita Ora have agreed to make it clear when they have received gifts or payment to endorse products online.

The CMA, alongside the Advertising Standards Agency (ASA), is responsible for enforcing laws for sponsored posts. The ASA deals with complaints over individual adverts, while the CMA takes action on the people involved.

Other celebrities that have committed to declaring ads are:

  • Actress Michelle Keegan
  • Writer and model Alexa Chung
  • Designer and model Rosie Huntington-Whiteley
  • Vlogger Zoella
  • Mario Falcone from The Only Way Is Essex
  • Alexandra ‘Binky’ Felstead from Made In Chelsea
  • Holly Hagan from Geordie Shore
  • Model Iskra Lawrence
  • Camilla ‘Milly’ Macintosh from Made In Chelsea
  • Reality TV personality Megan McKenna
  • Chloe Sims from The Only Way Is Essex
  • Louise Thompson from Made In Chelsea
  • Fashion vlogger Jim Chapman
  • Fashion blogger Dina Torkia

The CMA has not mentioned whether the named celebrities have breached the law, but following an investigation they have all volunteered to be more transparent with their social media sponsorship.

By agreeing to be clearer when posting ads, the stars have avoided court action, however the CMA says its investigation is still in progress.

Andrea Coscelli, Chief Executive of the CMA, said: ‘Influencers can have a huge impact on what their fans decide to buy. People could, quite rightly, feel misled if what they thought was a recommendation from someone they admired turns out to be a marketing ploy.

‘You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on.

‘The enforcement action taken by the CMA has seen a number of social media stars pledge to be more transparent when posting online. It also sends a clear message to all influencers, brands and businesses that they must be open and clear with their followers. We will also continue our work to secure more improvement in this space.’

Many influencers, bloggers and content creators have seen celebrities posting sponsored content without following CMA guidelines and are left wondering how they get away with not following the rules that the rest of the community must stick to.

John Adams, writer of fatherhood and parenting blog Dadbloguk.com said: ‘For some time now, there has been quite a bit of discussion among content creators. Many of us know the rules regarding sponsored content and adhere to them, but have had to watch from the sidelines as various celebrities have either posted undeclared, sponsored content or used unclear language. It has felt like there have been two systems in place: One for the celebrities and one for the rest of us.

‘I welcome the CMA’s actions. I think it’s sent a very clear message that content creators are being monitored and enforcement action is a real possibility. I hope it leads to us all playing on a level field and an improvement in standards all round.’

Setting clear industry standards and ensuring audiences are able to trust content creators is one of the reasons Deb Sharratt of DebSharratt Communications and My Boys Club welcomes the cut down on undisclosed ads. Deb said: ‘I’m really pleased to see best practice in influencer PR and marketing being promoted and actively encouraged by the CMA. As a CIPR member, PR professional and a blogger, it is important to me that our audiences can trust our views, believe us to be authentic and know they can count on the industry to let them know when payment or payment in kind has encouraged online support and endorsement for a brand.

‘It can only benefit the future of influencer marketing and hopefully encourage other influencers to always fully disclose too.’

Anne-Marie Lacey, managing director of Filament PR, a creative communications agency specialising in influencer marketing campaigns while training its clients to work ethically and effectively with social media stars, said: ‘The news from the CMA today is most certainly welcome and not before time. We applaud these celebrities for agreeing to change the way they disclose paid-for content with brands across their channels. Often, breaking the rules isn’t done on purpose, it’s because brands, bloggers and PR practitioners don’t know the guidelines themselves, and better education is needed for all.

‘The fact is, influencers have masses of clout over consumers, and without clear and concise legal and ethical guidelines in place, that everyone is following in a bid to be transparent and not potentially mis-sell to an online audience – that includes brands, bloggers and PRs – then we aren’t going to see an effective change any time soon.

‘That said, this is certainly a step in the right direction, and we’ll be watching the findings of the CMA’s ongoing investigations with great interest.’

If you’re looking to work with the right influencers in the right way, you need the Vuelio Influencer Database.

 

Prime minister

Political Headlines – Brexit latest

Today’s political headlines include May discussing Brexit plans with union leaders, Barnier’s warning that no-deal is still the default, Minister meet secretly to stop no-deal and Dutch in effort to lure British companies. 

May to discuss Brexit plan with union leaders
The BBC says that Theresa May is to meet the leaders of Unison, the TUC, Unite and the GMB in an attempt to discuss her Brexit plan today. Yesterday she met the leaders of the devolved administrations, but Nicola Sturgeon, the Scottish First Minister, said that there ‘wasn’t much indication that the Prime Minister is listening’ while Welsh First Minister Mark Drakeford claimed that May ‘repeated many of her red lines’.

Barnier warns that no-deal Brexit is still the ‘default’
The Guardian reports that Michel Barnier, the EU’s chief Brexit negotiator, has warned that Yvette Cooper’s plan to stop a no-deal Brexit will fail as this was the ‘default’ unless there was ‘a positive majority for another solution’. The paper adds that Labour ‘looks set’ to whip its MPs to support Cooper’s amendment in order to rule out a no-deal scenario.

Ministers meet secretly to stop no-deal Brexit
The Daily Telegraph reveals that almost 20 ministers, including five Cabinet members, have been holding secret meetings to discuss preventing a no-deal Brexit. One member refers to the group as the ‘hair-shirt club’. Those attending include Philip Hammond, Amber Rudd, Greg Clarke, David Gauke and Claire Perry, as well as business minister Richard Harrington, who told the paper that his ‘clear objective is to stop the nonsense of a hard Brexit.’

Dutch in effort to lure British companies after Brexit
According to The Times, the Dutch investment agency has announced that it is talks with over 250 British companies about relocating to the Netherlands after Brexit. The country has tax-breaks for newly arrived workers and foreign banks who relocated could avoid a cap on bonuses. The Financial Times reports that Airbus Chief Executive Tom Enders has used a video to warn people not to ‘listen to the Brexiteers’ madness which asserts that, because we have huge plants here, we will not move and we will always be here. They are wrong’.

Rees-Mogg suggests Queen should shut down Parliament
The Sun reports that Jacob Rees-Mogg has called on Theresa May to ask the Queen to progue Parliament if MPs vote to prevent a no-deal Brexit, although he claimed that he wanted to avoid a ‘constitutional crisis’. He confirmed that he could not vote for the deal ‘as long as the backstop is there’. Tory MP Nick Boles accused Rees-Mogg of a ‘coup’.

Corbyn attacks Government over Davos attendance
The Guardian says that Labour leader Jeremy Corbyn has accused the Government of wasting time at a ‘billionaire’s jamboree’ after it emerged that a quarter of the Cabinet are attending the World Economic Forum at Davos this week. In its defence, Downing Street said that the event was ‘an opportunity to discuss investment opportunities into the UK’.

Hancock unveils plan to tackle antibiotic resistant infections
The Times reports that Health and Social Care Secretary Matt Hancock will use today’s launch of a 20-year plan to fight antibiotic resistant infections to announce that the NHS will pay companies up front for producing an effective new drug, in a commitment which could cost the public purse millions of pounds. Hancock said that this would make firms ‘more likely to invest the more than a billion dollars it costs to bring a new drug to market’.

JCB hires Davis for £3,000 an hour
The Mirror reports that JCB has employed former Brexit Secretary David Davis as an advisor, paying him £60,000 for 20 hours work. The Labour MP Ian Murray said this was ‘an absolute insult to the people of the UK who have been left facing deeper austerity and increased living costs as a result of the calamitous Brexit he campaigned for and still supports.’

Want to keep up to date with Brexit? Or maybe all the other political news affecting you every day? You need Vuelio Political Services.

Dyson

Political Headlines – Companies activate no-deal plans and Brexit delay ‘most likely’

Today’s political headlines include companies activating no-deal plans, Osborne says Brexit delay is most likely scenario, European Commission warns no-deal could result in a hard border between ROI and NI, and May facing ‘disaster’ if she calls an election. 

Companies activate no-deal plans amid ‘panic’
The Guardian says that ‘the scale of no-deal panic gripping major companies’ has been revealed by a series of announcements, including P&O re-registering its ships in Cyprus, Sony moving its European HQ to Amsterdam, and Bentley, Dixons Carphone and Pets at Home announcing plans to stockpile and secure supplies. Despite Sir James Dyson’s backing of Brexit, his firm is to relocate its HQ to Singapore, although it denies that this is Brexit-related.

Osborne says that Brexit being delayed is ‘most likely’ scenario
Former Chancellor George Osborne has told the BBC that he believes that Brexit being delayed is now the ‘most likely’ scenario. He warned that the prospect of a no-deal Brexit meant a gun is being ‘held to the British economy’s head’ and called on Theresa May to say that it was not a possibility. Shadow Chancellor John McDonnell has confirmed to the BBC that Labour is ‘highly likely’ to support an amendment which would suspend Article 50 process for leaving the EU if a deal is not reached by the end of next month.

European Commission warns that no-deal Brexit could result in hard border in Ireland
The Times reports that the European Commission admitted yesterday that a no-deal Brexit could result in a hard border in Ireland. A spokesperson warned that a no-deal Brexit would put ‘the Good Friday agreement, support to peace and trans-border co-operation’ at risk. Meanwhile the Irish Taoiseach Leo Varadkar warned that this scenario would leave Ireland with ‘very difficult choices’, and it might try to negotiate an agreement with the EU.

May faces ‘disaster’ if she calls election, party officials warn
In an exclusiveThe Sun says that Conservative officials have warned Theresa May that he could face ‘disaster’ if she calls a snap general election, with an internal assessment showing that the party’s grassroots is demoralised and its data is out of date. The paper has also seen research conducted by Will Tanner, May’s former adviser, for the thinktank Onward which shows that it would take only a ‘tiny swing’ for Labour to become the largest party.

Court IT system collapses and could see prisoners released
The Times says that it has been warned by lawyers that a nationwide IT breakdown at courts could lead to criminals being freed. The collapse of the main computer system used by courts in England and Wales has forced trials to be adjourned and delayed, while a secure email system used by lawyers and judges has also been affected.

Healey blasts Grenfell-style cladding as ‘cause for national shame’
The Daily Mirror says that Shadow Housing Secretary John Healey used a Commons debate to describe the paper’s revelations of an attempt to cover-up unsafe Grenfell-style cladding on a Manchester tower block as a ‘cause for national shame’. Housing Minister Kit Malthouse said that the block in question was ‘safe’ and that ‘more assertive measures’ of tacking outstanding problems with cladding were under consideration.

MPs call for Government to improve governance of academies
The Financial Times carries details of a new report by the Commons Public Accounts Committee that calls on the Government to improve the governance and oversight of academy trusts. It finds that the collapse of a number of trusts has been costly and damaged pupils’ education, and that some had misused public money and overpaid staff.

Charities call for reform of benefits for the terminally ill
The Daily Express uses its front page to call for reform to the way the benefits system treats those with serious illnesses. Currently people get fast-track access to Personal Independence Payments at the highest rate if they are given less than six months to live by a nurse or doctor, but charities such as Marie Curie and the Motor Neurone Disease Association are campaigning for this limit to be axed, allowing doctors to use their judgement.

Don’t panic, get Vuelio Political Services.

CIPR AiinPR

Full steam ahead for #AIinPR

The CIPR’s Artificial Intelligence panel (#AIinPR) continues to build on research into the use of AI in the PR industry and has set out its plans for 2019.  

The panel is chaired by Metia’s managing director Stephen Waddington and was created last year to explore the impact of artificial intelligence across the industry. The group published a research paper – Humans Still Needed – to highlight where AI is already being used and the current limitations.

This year, #AIinPR will carry out more research and launch a new website listing PR tools and how they use AI. The panel has outlined the following plans for 2019:

  • A further research paper exploring the application of AI to the professions based on a literature and contemporary paper review
  • The launch of the #AIinPR tool website, characterising tools used in PR, classified by function and the application of AI
  • The development of an international network of third-party sources to improve AI knowledge and expertise amongst CIPR members
  • A series of guides on the application of AI in PR and the media
  • Support for CIPR regional and sector groups with #AIinPR content and speakers, following successful panel events in Scotland, the North East and London

Emma Thwaites and Laura Richards have recently joined the panel, which is now 13-strong.

Waddington said: ‘The #AIinPR panel has characterised the impact of AI on public relations in terms of tools and skills. Machines can complement the work of public relations practitioners, reducing admin, improving efficiency and helping us work smarter. This year the expanded panel aims to produce events and learning material for practitioners and develop a professional network.’

Deputy chair, Kerry Sheehan said: ‘The #AIinPR panel is focussing on AI’s power for positive change and advancement within the public relations industry. Far from stealing our jobs, machines can make us better at them. The panel’s work will guide practitioners, of all levels, in adapting skills and learning new ones. Our events, learning materials and case studies will equip members with an understanding of how AI can be successfully applied in PR.’

Reuters media trends report

Reuters media predictions for 2019

Reuters Institute has released its annual Journalism, Media, and Technology Trends and Predictions report for 2019.

It surveyed 200 editors, CEOs and digital leaders, one-third from the UK, the rest across 29 countries including Germany, USA and Australia.

The key findings from the report:

  1. Over half (52%) of editors will focus on subscription and membership, expecting it to be the main revenue focus in 2019.
  2. Almost two thirds (61%) are concerned or extremely concerned about staff burnout.
  3. Over three-quarters (78%) think it is important to invest more in Artificial Intelligence (AI) to help secure the future of journalism – but not as an alternative to employing more editors.

For PRs, nothing above should seem too outrageous. The need to grow revenue to support publications, the worry of staff being overloaded in the ‘constant news’ society, and the hopes that AI can provide time-saving alternatives to basic tasks, are common across the media industry.

Other findings from the report include:

  • Less than half of respondents (43%) say Facebook is likely to be important or extremely important this year, a similar number to Apple News and YouTube – but far less than for Google (87%).
  • Over half of those surveyed (56%) are concerned about current newsroom diversity.
  • Platforms are increasing their focus on tackling misinformation and disinformation, however as this moves further towards dark social it becomes a harder task.
  • Trust indicators will be increased so readers have more information to decide who to trust.
  • With many publishers launching daily news podcasts, it’s not surprising that the majority (75%) think audio will become a more important content type. A similar proportion (78%) think that voice-activated technologies, like Amazon Alexa and Google Assistant will have a significant impact on how audiences access content over the next few years.
  • With consumers increasingly conscious of the time they are wasting online, more people are likely to be leaving social networks, more tools will emerge for digital detox, and there will be a greater focus on ‘meaningful’ content.
  • With more platforms using paywalls, people are being shut out from quality news. Consumer irritation will build this year, leading to a combination of news avoidance and the increased use of ‘paywall-blocking’ software.

A key point from the report is how newsrooms are going to cope with tackling misinformation across dark social, battling paywall-blocking software, and how publications can grow their audiences when all focuses are on distribution across Google.

For PRs there’s clearly an opportunity for meaningful, voice-assistant-friendly content and audio, as well as having valid credentials and ethical practices. Quality content is just one piece of the jigsaw though – PRs also need to rely on traditional strengths, like relationship building and media outreach, to ensure they’re supporting these editors and their publications so that everyone’s a winner.

Chris Evans Virgin Radio

Chris Evans is back on Virgin Radio

Chris Evans is back on Virgin Radio presenting the breakfast show, nearly 18 years after he left.

The Virgin Radio Evans has joined is different to the one he was dismissed from, as that version became Absolute Radio in 2008. This Virgin Radio is owned by Wireless Group, which in turn is owned by Murdoch’s News Corp, parent company of News UK (publisher of The Sun and The Times).

As Chris Evans joins the show, something else is removed – adverts. Evans’ show is sponsored by Sky, so he’ll discuss Sky programming but otherwise it’s the first commercial radio breakfast show without conventional adverts.

Monday’s show featured live performance from The Verve’s Richard Ashcroft, as well as guests Fay Ripley, Paul Whitehouse, Romesh Ranganathan and Rob Beckett. To introduce Ashcroft to the show Evans said: ‘There’s been a lot of talk about the first song I’m going to play, but I press buttons, I don’t play songs, musicians play songs. Why don’t we get a musician to play a song live? How about Richard Ashcroft?’

Ashcroft played Lucky Man.

After nine years presenting on BBC Radio 2, Evans said he was pleased to be back at Virgin Radio: ‘It’s so great to be back at Virgin and I have to say it’s a real treat. I feel blessed and we couldn’t be more grateful.’

Evans is now up against Zoe Ball, who took over the Radio 2 Breakfast Show last week. Coincidentally, Evans’ first breakfast show on the original Virgin Radio in 1997 started on the same day as Zoe Ball’s Radio 1 Breakfast Show.

News UK’s publications were positive in their reviews – The Sun focused on the reaction from the fans, writing that Evans was ‘praised by fans and celebs’; while The Times gave the show four stars, writing: ‘Flash Chris is still full of himself, but there were glimpses of a humble, new age Chris, a parent who gives some thought to how radio can be a form of positive energy’.

The Telegraph gave the show three stars, writing: ‘The energy, one of the most successful parts of Evans’ breakfast show experience, was identical: optimistic, loud, and greeting the day with full-beam sunshine.’

The Guardian also gave him three stars, Mark Lawson – who last week gave Zoe Ball four stars – said: ‘Success of his Virgin venture will depend on whether listeners are more irritated by the disguised advertising of Murdoch interests than of a public service broadcaster.’

The Daily Mail highlighted the similarities the show had to his old Radio 2 slot: ‘As part of his exit deal it appears that Evans has been able to bring over many of his old jingles. The programme also features the return of items that were a staple on his BBC show, such as Big Screen Belter, Golden Oldie and Gobsmackers.’

Lots of reactions on Twitter were positive:

Though clearly not everyone was impressed:

 

Keep up to date with all the latest moves and changes on the radio and in the media with the Vuelio Media Database

Brexit backstop

Political Headlines – May seeks changes to backstop and Labour tables second referendum amendment

Today’s political headlines include May seeking changes to the backstop, Rudd warning that 40 ministers may quit to prevent no-deal, Labour tables an amendment for a second referendum and Robbins casts doubt on Brexit plan. 

May to seek changes to backstop, as MPs put forward alternative plans
The BBC reports that Theresa May used her statement yesterday to say that she was going to seek changes to the Irish backstop from the EU, and axed the £65 fee that EU citizens were to be charged to remain in the country. Labour has tabled an amendment calling for MPs to vote on Brexit options, and on a further referendum. Both Rachel Reeves and Yvette Cooper have put forward plans to extend the Article 50 negotiating period, while Hilary Benn has tabled an amendment calling for a non-binding vote on different options.

Rudd warns that 40 ministers may quit to prevent no-deal Brexit
The Times claims that Amber Rudd, the Work and Pensions Secretary, has demanded that Theresa May gives all Conservative MPs a free vote on extending Article 50 and stopping a no-deal Brexit, otherwise up to 40 ministers will resign. Business minister Richard Harrington has confirmed that he will quit if a no-deal Brexit is pursued, while culture minister Margot James and defence minister Tobias Ellwood are apparently also considering their position.

Labour tables amendment calling for vote on a second referendum
The Guardian reports that Labour has tabled a compromise amendment calling for MPs to vote on holding a second referendum, although it does not commit the party to supporting it. Labour’s alternative Brexit plan has been criticised by the People’s Vote campaign for having ‘little regard for what could actually be delivered’ because it proposes the UK staying in a customs union in a strong relationship with the single market.

Robbins uses text to Chancellor to cast doubt on Brexit plan
The Daily Telegraph claims that Oliver Robbins, the chief Brexit negotiator, texted Chancellor Philip Hammond during a Cabinet conference call to warn that the idea of renegotiating the backstop was ‘for the birds’. According to the paper, a Government source confirmed that a text had been sent, but claimed the content had been ‘misrepresented’.

Second referendum amendment could be tabled today
The Sun reports that pro-EU MPs may table an amendment calling for a second referendum today. Conservative Dr Sarah Wollaston is in talks with MPs from other parties about the ‘Doctor’s Amendment’, so called because other signatories will include her fellow Tory Dr Philip Lee, Dr Paul Williams from Labour and Dr Philippa Whitford from the SNP.

Barnier tells May not to focus on the backstop
The Guardian reports that the EU’s Brexit negotiator, Michel Barnier, has called on Theresa May to move away from renegotiating the backstop, saying that to secure support in Parliament she needed to focus ‘much more on the future relationship between the EU and the UK’, adding that the EU was ‘ready to work again on the political declaration’.

MPs call for register of online trolls
The Daily Telegraph says that the Commons Petitions Committee has called for trolls who were convicted of online abuse to be listed on a government register, claiming that current legislation is ‘not fit for purpose’ and media firms had failed to self-regulate. The committee was responding to a petition from over 220,000 people put forward by Katie Price, whose disable son has been subjected to online trolling.

Osamor used House of Commons notepaper to beg for son to avoid jail
The Times reports that Labour MP Kate Osamor may face a parliamentary inquiry after it emerged that she had written to a judge on House of Commons notepaper begging for her ‘beautiful son’, who works as her chief of staff, to be spared jail after he was convicted of possessing drugs with intent to supply.

What matters to you in politics? Whatever it is, Vuelio Political Services covers it.

Instagram egg

Is this the beginning of the end for influencer marketing?

In the latest influencer marketing twist, an egg is now more Instafamous than Kylie Jenner. This may seem trivial, but are the cracks already showing for influencer marketing?

Scott Guthrie, lead analyst at Luxmoore Consulting and all-round influencer marketing expert, led an insightful panel session covering influencer marketing at the PRCA’s recent 2019: The Year of… event.

Though the term influencer is increasingly harder to define, it appears that this hasn’t stopped people trying to get involved; the search term ‘influencer marketing’ was more popular on Google than ‘social media marketing’ in 2018. This is an industry worth $10 billion, but can influencer marketing come back after the accusations of buying fake followers and engagement, lost ad revenue and the ethics of influencer marketing being called into question?

While some influencer campaigns get it spot on, it is the campaigns that miss the mark that make the news for all the wrong reasons. Guthrie said that the importance of authenticity and ethics needs to be at the heart of influencer marketing because people are switched on to how influencer marketing works and can tell when a brand and an influencer don’t fit.

Joining Guthrie and adding their insight on the panel were: Candace Kuss, director of social media at H+K Strategies; Will Cooke, executive director, strategy and innovation at Golin; and Andrew Jennings, an independent consultant.

If influencer marketing is to survive and retain credibility, both agencies and influencers need to take responsibility for the message they’re putting out. Cooke said that agencies need to invest more in the vetting process for influencers and make sure that they’re the right fit for the brand. This means we need to look for who has influence that fits the campaign and brand, not just for people who call themselves ‘influencer’.

Another area of consideration is reputation, which is at the heart of all PR campaigns. Jennings suggested that we need to look for, and be aware of, the potential downfall if the brand and ethics are not aligned. Guthrie also pressed the importance of building relationships with influencers and keeping in regular contact, this way if their tone of voice changes or there’s a possibility of the brand being at risk, you can act quickly.

The theme of humanity also ran through the event and Kuss said we need to remember that influencers are not just Instagrammers and YouTubers, they are subject matter experts and we need to recognise them as such.

So, is this the end for influencer marketing? No. However, Guthrie has predicted that it could be the end for influencers who post with #ad and little consideration, because influencers need to post content that matters to their audience and is authentic to them.

What this means for world_record_egg – which has started hatching – remains to be seen.

Want to build relationships with the right influencers? Whether it’s bloggers, vloggers and Instagram stars or journalists, editors and broadcasters, the Vuelio Influencer Database lists thousands of contacts who have detailed profiles and genuine influence to help you reach the right audience.

Theresa may conference

Political Headlines – May abandons cross-party approach to Brexit

Today’s political headlines include May abandoning the cross-party approach to Brexit and considering amendments to the Good Friday Agreement, the new legislation on domestic abuse and Starmer saying Labour’s general election demand is not realistic. 

May abandons cross-party Brexit approach
The Times says that Theresa May has stopped her cross-party Brexit approach, instead telling the Cabinet last night that she will focus on trying to get the EU to agree to changes to the backstop that would placate rebel Tories and the DUP. She blamed Jeremy Corbyn for this, claiming that it was the result of his refusal to meet for talks unless a no-deal Brexit was taken off the table, and said that she would use the result of a vote on January 29 to demonstrate that the changes she wants would deliver a majority for the deal.

May considers attempt to amend the Good Friday Agreement
In an exclusive, The Daily Telegraph claims that Theresa May is considering trying to amend the Good Friday Agreement in an attempt to assure Ireland that the UK is committed to no hard border between the two countries after Brexit, in an attempt to avoid having to commit to the backstop. According to the paper, senior EU sources regard the plan as a ‘non-starter’ while UK Government sources are ‘sceptical’.

Government announces new domestic abuse legislation
The BBC reports that new legislation to protect domestic abuse victims has been announced by the Government. The legislation will create a legal definition of domestic abuse, including economic abuse and control, prevent abusers from cross-examining victims, create a national ‘domestic abuse commissioner’ and force abusers into rehabilitation schemes.

Starmer says Labour’s general election demand is not ‘realistic’
The Financial Times reports that Labour’s Shadow Brexit Secretary Keir Starmer said yesterday that his party’s demand for a general election was not ‘realistic’, claiming that the realistic options were instead ‘a close economic relationship and a public vote’. Meanwhile, Labour backbencher, David Lammy, warned that Labour’s stance was leaving some MPs so frustrated that they might ‘go off and form another party’.

Airlines criticised for not warning passengers about no-deal Brexit impact
The Times says that airlines are being criticised for not telling customers that plane tickets might be cancelled and passports might not be valid if no Brexit deal is reached. According to the International Air Transport Association, as many as five million tickets could need to be cancelled, as EU legislation would cap flight levels at the same level as last year.

Tory backbenchers behind plans to take control of Brexit to meet
The Daily Telegraph reports that Dominic Grieve and Nick Boles, two of the Tory MPs planning attempts to take control of Brexit from the Government, are meeting today to discuss their strategy and whether they should combine forces. International Trade Secretary Liam Fox claimed at the weekend that ‘Parliament has not the right to hijack the Brexit process’ and ‘steal the result from the people.’

Farage lined-up to lead new pro-Brexit party
The Guardian says that Nigel Farage is being lined-up to lead a new pro-Brexit party should the UK not leave the EU by 29 March. The party is being registered by Catherine Blaiklock, once UKIP’s economics spokesperson, who told the paper that she thought ‘people feel treason has been committed. It’s democracy.’

Speaker considers delaying retirement
The Sun claims that Commons Speaker John Bercow is ‘seriously reflecting’ on whether he should continue longer than planned, following reports that the Government is considering denying him the peerage normally given to former Speakers, with friends suggesting that Bercow is ‘seriously annoyed’ about what he views as ‘an attempt to bully him’.

Keep up with all the latest political news with  Vuelio Political Services.

PRCA 50 years

What does the world of PR look like in 2019?

The PRCA kicked off its 2019 events calendar this week with a lively discussion about the top predictions for PR and communications over the next 12 months.

2019: The Year of… brought together an audience of PR and comms professionals with a panel of industry experts including: Adrian Wheeler, PRCA trainer and author, Danny Whatmough; managing director, integrated media at Weber Shandwick; Justine Bower, director of communications – consumer & social at UKTV; Tony Langham, CEO of Lansons and chaired by Jim Donaldson, CEO of UK & Middle East, FleishmanHillard Fishburn. Key discussion points from the panel covered a range of topics including: mental health, creative collaboration, independent consultants and the demise of digital marketing.

The panel were all in agreement about the importance of improving mental wellbeing. With recent research from the PRCA and PRWeek showing there is a huge need for the industry to take the mental health of employees seriously, 2019 should see real and positive change. Justine Bower spoke about the pressures put on PRs, from remaining calm in a crisis to the need to be ‘desk present’ (i.e. working through lunch and not taking screen breaks), and how we combat this by encouraging open and honest conversations about mental health.

Another hot topic was around collaboration, more specifically, creative collaboration. As technology allows greater co-creation and the demand for creativity grows, practitioners will become ‘creative curators’, using data and analytics to uncover new insights from existing ideas. Adrian Wheeler supports this theory, he said that the need for creativity is high and by working together we can generate new and exciting ideas.

One area of PR which continues to be on an upward trajectory is the rise of practitioners turning freelance. Tony Langham pointed out that the industry depends on freelancers to support agencies but with a number of freelancers, or independent consultants as they prefer to be called, the big issue they face is selling their time versus selling their offering.

Perhaps the most controversial point of the session was the suggestion that digital marketing was no longer a necessary department. Danny Whatmough said we need to stop thinking of digital marketing as a silo, it is integrated into all activity. As digital is spread across entire organisations, these job titles and roles are no longer relevant and for the channel to mature it’s time to turn to the data and audience insight we now have access to and use this to drive campaigns and content.

With so many positive changes predicted for the year ahead there were several key words that came up time and again: confidence, reputation and humanity. Practitioners need to have more confidence in the work they do, the impact they have on reputation and bring humanity into the workplace to positively affect the creative they produce.