Luke Walkey Movie Marker

Film blogger spotlight: Movie Marker

Luke Walkley created Movie Marker as a place to share film reviews and provide in-depth insights into the meanings behind the movies. Recently ranked in our Top 10 UK Film Blogs and with a team of  30 reviewers, including a larger number of female contributors to male, Movie Marker is going some way to addressing the imbalance in the film journalism world.

We caught up with Luke to find out how awards season affects his content, his Oscars predictions and his favourite campaigns he’s collaborated on.

What’s in store for the blog in 2019?
Movie Marker is looking to be more representative of film criticism, the wider film community and society as a whole. By offering as many opportunities as we can to under-represented voices in the film world we hope to at least make a small contribution towards improving the situation, making film-criticism far more inclusive and fair.

Which film are you most excited about this year?
There’s so many great films heading our way in 2019. Avengers: Endgame is probably the biggest blockbuster we’re excited about. Along with Toy Story 4 and Star Wars: Episode IX. The one film I’m most excited about however, is Martin Scorsese’s The Irishman

How are the likes of Netflix changing the industry?
I’d argue that Netflix is changing cinema for the better, though many disagree. They’re funding films that otherwise wouldn’t have been made and making these wonderful films, such as Roma, accessible to a wider audience.

Which films/stars will win the big five categories at the Oscars?
Bradley Cooper & Lady Gaga’s A Star Is Born looked set to take home some of the big prizes, however in recent weeks the likes of Green Book and Bohemian Rhapsody have grown in momentum and could spring a few surprises!

How does awards season affect your content and planning?
It’s a huge part of our year in terms of content and traffic, the films and awards ceremonies come thick and fast and if the content is of a high quality it means we bring back regular readers each time to our coverage! In fact, our awards coverage has become such a pivotal part of our content that we have a dedicated awards editor!

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What advice would you give PRs/brands who want to work with you?
Be open with what they expect and be realistic in what they’re expecting – we’re lucky enough to have built great relationships with PR teams so we have very open and honest discussions around how we can work with them.

What do PRs do that’s wrong?
Expect something for nothing. We get a lot of requests for coverage and a lot of the time we’re expected to post articles/footage/ticket information, which all takes time, yet very rarely rewarded for doing so. I’m not necessarily even talking about payment, but a kind-of ‘you scratch our back, we’ll scratch yours’ way of helping each other helps both of us achieve our goals!

How do you work with different channels for the blog?
The vast majority of our traffic is driven via social channels – we’re lucky enough to have over 30,000 followers across the big social media platforms and as we don’t pay for advertising we rely heavily on them to share our content. We’ve recently taken the step into producing more video content for platforms such as YouTube, as there’s a huge audience on there that we perhaps haven’t utilised as well as we could have.

What are the best campaigns you’ve collaborated on?
We’ve been lucky enough to work on some amazing campaigns with cinema chains, on-demand platforms and film festivals. The best campaigns are always those where you actively enjoy the content you’re able to create. Of course it ties into the PR relationships too – working with a great PR team makes the whole experience easy and most of all, fun!

What other blogs do you read?
I read a lot of independent film blogs, usually by those written by just one person as there’s so much talent out there, luckily we have some of those brilliant writers on our team! Of course seeing what similar outlets are doing is helpful – but there’s no real element of competition from our end as such, just inspiration to improve Movie Marker as much as possible.

Theresa May

Political Headlines – UK will not be trapped in backstop and Labour’s demands on Brexit

Today’s political headlines include May’s claim that the UK will not be trapped in backstop, Labour’s demands on Brexit, Tusk remarks leave Brexiteers raging and Ross Thomson escorted from Parliament bar for groping. 

UK will not be trapped in backstop
The BBC is reporting on what it is anticipated Theresa May will say to the EU, they are expecting her to say that the UK will not be trapped in the backstop. Despite the EU stating they will not make any changes to the withdrawal agreement May will say it needs to change to win the support of MPs. The Prime Minister is not expected to come back from this trip to Brussels with any major changes to the agreement that has been reached on the backstop.

Labour’s demands on Brexit
Jeremy Corbyn has written to the Prime Minister to outline what the Labour Party want to see come out of Brexit, this is being reported in the Independent. Corbyn has said Labour’s demands will bring the country together, he has also said that changes to the backstop will be insufficient in winning the support of his party. The five demands set out are: a permanent and comprehensive UK-wide customs union, shared institutions, dynamic alignment on rights and protections, commitments on future UK participation in EU agencies and clear agreements on future security arrangements.

Tusk remarks leave Brexiteers raging
Sky News reports on the comments made by President of the European Council, Donald Tusk on the ‘special place in hell’ for those who campaigned to leave the EU without a plan. The report has also gathered reactions from Brexiteers who reacted with anger at the remarks. Sammy Wilson called Tusk a ‘devilish euro maniac’, Andrea Leadsom called him ‘spiteful’ and Nigel Farage accused Tusk of being a bullying. Tusk also got reaction out of those who are not seen as the biggest supporters of Brexit with Sajid Javid sayings the comments were out of order.

Ross Thomson escorted from Parliament bar for ‘groping’
The Scottish Sun report on allegations against Conservative MP for Aberdeen South, Ross Thomson that he had to be escorted by police out of a bar in Parliament for groping two men. It is alleged that Lord Duncan and fellow MP, David Duguid attempted to encourage Thomson to leave. The Met Police confirmed that they were called to Strangers Bar following a report of sexual touching, no formal allegations or arrests have been made.

Boris receives £51,000 for a speech
The Guardian report on Boris Johnson making £51,000 for a speech in Dublin, the fee was paid by Pendulum Events. The article goes on to speak about how Johnson has made large sums of money since leaving his position as Foreign Secretary, he is paid £23,000 a month by the Telegraph, he was also paid £10,000 by JCB three days before he gave a speech at their headquarters. Johnson was also paid £94,000 for a speech to an asset management firm in New York last November.

What German Businesses thinks of Brexit
The Telegraph report on what German business is making of the Brexit negotiations. According to the report German business is concerned about the prospect of a no-deal Brexit and rarely a day passes without warnings from business leaders. There are currently no signs of German business urging Angel Merkel to change her negotiating position. Despite this the Federation of German Industry feel that a no deal could cause a massive crisis and the VDA (car industry trade body), feel that a no deal could have fatal consequences.

Working in policy and public affairs? You need intelligence from Vuelio Political Services.

Sean Evans Back to the Movies

Film blog spotlight: Back to the Movies

Sean Evans created Back to the Movies as a way to talk about movies in the way you would talk to your friends about them. We spoke to Sean after he was named in the Top 10 Films blogs to find out about the power of Netflix, why brand partnerships are all about creativity, and his predictions for the Oscars.

What’s in store for the blog in 2019?
My aim with Back to the Movies in 2019 is to explore outside the realm of just film reviews and news pieces. I’m working closely with brands to expand awareness of their latest movie-related products and as part of my on-going partnership with The Prop Store of London. I’ll be diving into the world of movie prop collecting in more detail this year. I will be recording videos and producing content talking about the hobby and how people can own their very own slices of movie history.

Aside from that I’ll be attending events, premieres and hosting more competitions than ever as the blog keeps growing each and every month.

Which film are you most excited about this year?
In all honesty there isn’t one film this year that I’m really looking forward to. I was speaking to someone from a studio the other day and 2019 does have titles that I of course want to see such as IT: Chapter 2, Avengers: End Game and Zombieland 2 but I can’t say I’m overly excited about any of them. Roll on 2020 so I can see Bad Boys 3!

How are the likes of Netflix changing the industry?
The whole concept of having a digital media library at your fingertips still amazes me to this day. Having exclusive TV shows and original feature films on the platform is causing a stir and giving conventional studios a run for their money. Netflix are changing the way we interact with content and with further implementations could also replace a trip to the cinema. No one will choose rustling crisps, mobile phone screens, talking and distractions when they can sit at home in the comfort of their own environment with family to watch the latest films on offer.

Which films/stars will win the big five categories at the Oscars?
Best Picture – I’d love A Star is Born or Vice to Win but I think Bohemian Rhapsody will take this one

Best Director – Hoping  Alfonso Cuaron swoops this one for Vice

Best Actor - Rami Malek 

Best Actress – Glenn Close

Best Screenplay – Green Book

How does awards season affect your content and planning?
Back to the Movies is structured much differently than most film websites. I choose content I’d like to cover and products I’d like to review. A full spectrum is never covered as the people who read my content are reading my personal opinions. I’m not a huge fan of ceremonies so I just tend to focus on the individual titles and drop in a casual nomination comment here and there. When the awards have finished I’ll post a list of winners and congratulations but that’s about it. I only go into detail with the BAFTAs as I’ve attended them myself hence why I feel I should be documenting my experience/the night as a whole.

What advice would you give PRs/brands who want to work with you?
Bring me some fun things to do! Lots of creativity within campaigns and interaction with new products and features would be superb. Many PR companies used to send out goodie boxes for each film with limited edition merchandise and throughout the whole of 2018 I received nothing from PR companies in that regards only studios directly. It would be so great to have more hands-on product reviews and events to attend. It keeps me busy and saves me staring at a computer screen all day!

What do PRs do that’s wrong?
PRs tend to message and ask to post for free, link to clients for free, post more of this for free. It gets real old real fast. I feel bloggers have to put a lot of work into their content and for established sites I feel PR companies could be more open to compensation. That does not necessarily mean financial compensation but even free promotional products or experiences. Just something to say thank you for the work we do for promoting your products. It’s very one-sided and PRs can be very demanding when asking bloggers to work for nothing in return. I’d absolutely love just to be appreciated for the work we do and if the PR task is fun and mutually beneficial, it’ll be much better received.

How do you work with different channels for the blog?
It’s difficult to juggle different channels as your focus is always split. I tend to spend a month focusing on one particular channel (e.g. YouTube) and then the next month focus on Instagram and try to spread the load evenly so I have everything covered. Twitter ticks along just nicely and Facebook is just there working away in the background. I feel as though I give more attention to creating good quality content and SEO targeting as those are the channels I need. I need Google to look at my content and go “Yup, he vaguely knows what he’s talking about” and as a result ranks me higher than I was at say this point in time last year.

What are the best campaigns you’ve collaborated on?
I created a TV commercial for Acer quite a while ago that was a lot of fun to make and last year I had the privilege of being paid to go to London to work with Sennheiser as we reviewed a binaural audio short horror film they made. This year has already started with a bang as I’ve been working with LEGO on reviewing some of the new range of LEGO Movie 2 products. As a 27 year old male I never thought I’d have so much fun playing with a LEGO boxset!

In addition to the above I’ve had the privilege of walking red carpets, meeting huge stars, going backstage at big comic-cons up and down the country so it’s certainly hard to just pinpoint one cool thing I’ve had fun working on!

What other blogs do you read?
I read Karen Woodham’s awesome film blog Blazing Minds quite regularly and a few luxury blogs who review hotels, restaurants and more which persuaded me to set up my own luxury blog called amilliondollarblogger.com after I was featured in the Amazon bestseller ‘A Million Dollar Blog’ which is a book celebrating financially successful blogs. That was quite a special moment in my blogging career and getting invited to fancy hotels or checking out brand new cars and experiences is pretty cool.

Who knows, maybe my luxury blog may even get on a top 10 list in the years to come!

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Ireland border

Political Headlines – May on Brexit backstop latest

Today’s political headlines include May’s denial that she plans to abandon the backstop, holding talks with Northern Irish parties, Merkel putting pressure on Ireland and May’s visit to Brussels. 

May denies she plans to abandon backstop
The Daily Telegraph says that Theresa May is now on a ‘collision course’ with the DUP and Eurosceptic backbenchers after she told business leaders in Northern Ireland that she was ‘not proposing’ to get rid of the Northern Irish backstop, and just wanted ‘changes’ to it including addressing ‘the potentially indefinite nature of the backstop’. She reiterated that she had an ‘unshakeable’ commitment to avoiding a hard border on the island of Ireland.

May to hold talks with Northern Irish parties
The BBC reports that Theresa May is to use the second day of her visit to Northern Ireland to hold talks with its five main political parties, discussing both Brexit and the collapse of the Northern Ireland Assembly. Separately, Irish Taoiseach Leo Varadkar is in Brussels for discussions about Brexit, while the Government’s Alternative Arrangements Working Group of MPs will conclude its discussions about alternatives to the backstop.

Merkel puts pressure on Ireland over backstop
The Times claims that the German Chancellor Angela Merkel is attempting to rescue the Brexit deal by pressuring Ireland to abandon its insistence on the backstop, suggesting that it could be solved through what the paper describes as ‘a combination of technology and a sophisticated customs scheme’, perhaps by adding extra clauses in the agreement committing both sides to develop alternative arrangements during the transition period.

May to visit Brussels for talks
The Guardian reports that Theresa May is visiting Brussels tomorrow for Brexit talks, meeting both the European Commission President Jean-Claude Juncker and the European Council President Donald Tusk. She is expected to seek the reopening of the Withdrawal Agreement after the Brady amendment calling for an alternative to the backstop passed yesterday.

Fox considering zero tariffs in no-deal Brexit scenario
The Financial Times says that International Trade Secretary Liam Fox is considering reducing tariffs on most imports to zero in the event of a no-deal Brexit, in an attempt to keep consumer prices low. However, critics warn that this would damage British manufacturers and reduce other countries’ incentive to agree trade deals with the UK.

Fully driverless car trials could be underway by end of year
The Times says that advanced trials of fully driverless cars on public roads will be possible by the end of the year as the Government is to end the requirement for a dedicated safety driver, subject to a strict application process. However, critics have raised safety concerns about the proposals.

Children’s Commissioner proposes fines for social media firms
The Daily Telegraph reports that the Children’s Commissioner, Anne Longfield, has commissioned a law firm to draft a bill to introduce a statutory duty of care to protect children online, which could lead to social media firms being fined millions of pounds, and is urging the Government to adopt it. Labour is to commit to a similar policy.

Labour membership falls
In an exclusive, Labour membership figures have been leaked to The Mirror showing that it has fallen to 512,000, a decline of around 10% since December 2017. However, this suggests that the party is still over four times larger than the Conservatives, based on membership figures released in March 2018.

May steals the headlines but there’s more news than just Brexit – keep up to date with what matters to you with Vuelio Political Services.

Barry Leggetter PRCA international president

Barry Leggetter appointed as first PRCA international president

The PRCA has appointed Barry Leggetter as its first international president to continue to build on the presence of the industry body around the world.

Starting his role at the PRCA on 25 February, Leggetter will work closely with the PRCA’s director general, Francis Ingham, to grow and expand membership internationally. Regional offices already exist in South East Asia, Middle East and North Africa. The role will also include responsibility for delivering the ICCO Global Summit and the ICCO Global Awards.

Leggetter takes on the role after 11 years as CEO of AMEC, and following over 25 years of senior roles at international public relations consultancies, including Porter Novelli, FleishmanHillard, and GolinHarris.

Leggetter was the winner of the 2018 PRCA Mark Mellor Award for Outstanding Contribution to the PR industry, and the AMEC Don Bartholomew Award for Outstanding Contribution to the Communications Measurement and Evaluation industry.

Francis Ingham, director general, PRCA, and chief executive, ICCO, said: ‘Barry Leggetter will be a fundamental part of the PRCA’s drive to build on our status as the world’s largest PR association, and to expand our offering to other parts of the world. He will transform us from an international organisation to a truly global one.

‘Barry is a proven leader with a global perspective for driving engagement and real change and I am personally delighted he has joined us – the clearest possible sign of our intent to continue to grow globally.’

Barry Leggetter, international president, PRCA, said: ‘I’m very excited to be a part of this new challenge to help grow the PRCA and ICCO’s already impressive global reach. The PR and communications industry is increasingly international in its outlook, so it’s only right that the PRCA should be working hard to position the UK at its heart. I am delighted to be joining Francis and the team.’

 

Media outlets - job cuts and closures

Journalism job cuts and closure of publications

BuzzFeed, HuffPost, The Pool, and Vice are just some of the outlets that have announced cuts and closures over the last couple of weeks, with thousands of media jobs already cut in 2019.

Across the UK, US, and Australia, BuzzFeed has cut editorial roles and closed BuzzFeed Spain entirely. In London, almost half of editorial roles have been cut, down 17 from an original 37. Roles being sliced are primarily across the Buzz team, but also the news and celeb teams. BuzzFeed has also made its head of quizzes redundant because free user-generated content is proving more popular.

The Guardian reported: ‘BuzzFeed founder and chief executive, Jonah Peretti, said the company would reduce headcount by 15 percent, or about 250 jobs, to around 1,100 employees globally.’

 

 

In the US, Verizon, owner of HuffPost, Yahoo and AOL, has reportedly announced cuts for up to 1,000 staff. This would trim seven percent from its media team across all brands. Verizon began by laying off 20 employees at HuffPost on 23 January, including opinion writers and political reporters.

CNET reported that in a memo to staff, Guru Gowrappan, CEO of Verizon Media said: ‘These were difficult decisions, and we will ensure that our colleagues are treated with respect and fairness, and given the support they need.’

Next was Gannett, the largest newspaper publisher in the US, cutting around two percent of its workforce. Poynter reported on cuts that affected editors and senior journalists at local papers owned by Gannett in regions across the US. The New York Post reports that cuts affected as many as 400 people.

Last week, women-focused online magazine, The Pool shared the news of its closure on Friday, after almost four years.

 

 

Also on Friday, Vice Media announced cuts across the US, UK and Canada, laying off 10% of staff following reorganisation from new CEO Nancy Dubuc.

Business Insider reported: ‘Vice Media will reportedly refocus around its TV production unit, its international news team, it’s digital properties, and its original TV content.’

Press Gazette editor Freddy Mayhew said: ‘There seems to be no end in sight to redundancies at online publications.

‘If the likes of The Pool, Buzzfeed and HuffPost can’t make digital journalism pay when they’re the experts, who purely publish online with no print offering, then the industry truly is in crisis.’

 

As journalists move on to new roles and freelance careers, all changes and updates are made in the Vuelio Media Database.

Theresa May Brexit

Political Headlines – Brexiteers reject EU concessions and May’s speech in Northern Ireland

Today’s political headlines include Brexiteers rejecting EU concessions, May to deliver speech in Northern Ireland, Clark criticised over Nissan offer and Labour MPs pass motion criticising party’s handling of antisemitism. 

Brexiteers reject EU concession
The Times says that Brexiteers have rejected an offer from the Secretary-General of the European Commission, Martin Selmayr, who offered to give Theresa May a legally binding assurance that the backstop would not result in a permanent customs union between the UK and the EU during a meeting he held with the Commons Exiting the EU Committee. Brexiteer members of the committee, including Andrea Jenkyns and John Whittingdale reportedly rejected the idea.

May to deliver speech in Northern Ireland
The BBC reports that Theresa May will give a speech in Northern Ireland today, telling business leaders that she wants a Brexit deal which ‘commands broad support’ and ‘honours commitments to Northern Ireland’. However, the DUP leader Arlene Foster has called for the ‘toxic backstop’ to be removed.

Clark criticised over Nissan offer
According to The Daily Telegraph, Business, Energy and Industrial Strategy Secretary Greg Clark is facing criticism after an October 2016 letter in which he promised Nissan £80m to build two new models in Sunderland was published. He had previously claimed that there was ‘no chequebook’ involved in the firm’s decision. He said yesterday that Nissan’s decision not to build the X-Trail in Sunderland after all was a ‘warning sign’ about a no-deal Brexit.

Labour MPs pass motion criticising party’s handling of antisemitism allegations
The Guardian says that Labour’s General Secretary Jennie Formby was criticised at a meeting of the party’s MPs, who suggested that she had been slow to tackle antisemitism in the party. They unanimously passed a motion warning that this failure ‘risks antisemitism in the party appearing normalised and the party seeming to be institutionally antisemitic’.

Trimble to challenge Brexit deal in court
The Daily Telegraph reveals that Lord Trimble is planning to challenge Theresa May’s Brexit deal because he believes that it undermines the Good Friday Agreement, setting up a crowdfunding page to fund the legal action, which he expects to launch either this week or next week.

Flint will vote for ‘reasonable’ Brexit deal
Writing in The Sun, Labour MP Caroline Flint says she will vote for any ‘reasonable’ Brexit deal the Government agrees, so long as it commits to workers’ rights and environmental protections, denying her vote had been ‘bought’ and refusing to ‘apologise for demanding a Rebuilding Britain fund’ to provide ‘a new deal for our small towns after Brexit.’

EU imports won’t be checked in a no-deal Brexit
The Financial Times reports that HMRC has announced that goods being shipped from the EU to the UK will not be checked at ports for a limited period after a no-deal Brexit in a bid to reduce gridlock. Importers will be able to make a full declaration about their imported goods until after the border has been crossed.

EU to blame for no-deal Brexit, Grayling says
Speaking to The Daily Telegraph, Transport Secretary Chris Grayling has claimed that if a no-deal Brexit happened, it would be the result of the EU’s being unwilling ‘to work with us to find common ground’ and that Article 50 would not be delayed. He also claimed that Nissan’s X-Trail decision ‘has much more to do with the diesel car market than Brexit’.

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Emma Leech, CIPR president

New women-led CIPR board announced

The CIPR has announced its Institute’s Board of Directors for 2019, with all three honorary officer positions held by women.

A first in the 70-year history of the CIPR, the president and two vice president roles are all occupied by women.

The line-up includes president Emma Leech, director of marketing and advancement at Loughborough University; vice president Jenni Field, director at Redefining Communications; and vice president Sarah Hall, managing director at Sarah Hall Consulting.

Elected members include:

Co-opted members include:

  • Shirley Collyer, director, Lansons
  • Ronke Lawal, PR and communications consultant, Ariatu Public Relations
  • Avril Lee, deputy global healthcare practice chair, Burson-Marsteller

Emma Leech, CIPR president said:Our 2019 board is a powerhouse of talent, experience and perspectives. We are committed to the CIPR’s 3-year strategic plan and look forward to engaging with and representing professionals from all areas of our thriving industry.’

Nissan

Political Headlines – ministers consider withholding Nissan’s £60m package

Today’s political headlines include ministers considering withholding £60m from Nissan, Truss says women should be less ‘squeamish’ about money making, Government intervention called for over cost of cystic fibrosis drug and Government sets up group of MPs to find backstop alternative. 

Ministers considering withholding £60m package from Nissan
According to The Times, the Government is considering withdrawing a £60m support package from Nissan, after it reversed its promise to build the next generation of its X-Trail SUV in Sunderland, giving the Government less than 24-hours’ notice. Business, Energy and Industrial Strategy Greg Clark said that while ‘no jobs will be lost’, the development was a ‘blow to the sector and the region’.

Women should be less ‘squeamish’ about money making, Truss says
Chief Secretary to the Treasury Liz Truss has told The Daily Telegraph that women should be less ‘squeamish’ about making money, claiming that female entrepreneurs often find a money-making focus ‘vulgar’ but that they should instead ‘celebrate’ profits. The Treasury is to release a report today showing that female start-up founders are missing out on investment.

Government intervention called for over cost of cystic fibrosis drug
In an exclusiveThe Guardian says that campaigners are calling on the Government to intervene over the cost of the drug Orkambi which tackles the cost of cystic fibrosis. Negotiations between the NHS and the manufacturers have been in ‘stalemate’ since July. They’d like the Government to set aside the drug’s patent in the national interest.

Government sets up group of MPs to find backstop alternative
The BBC reports that the Government has established an Alternative Arrangements Working Group made up of leave and remain MPs to try and find a way of avoiding a hard border on the island of Ireland, after the ‘Malthouse Compromise’ plan gained what the Government called ‘significant support’. The group of MPs will have regular meetings with Stephen Barclay, the Brexit Secretary, and senior civil servants.

Johnson claims early election may be ‘scare tactic’
Writing for The Daily Telegraph, Boris Johnson claims that preparation for a snap election may be a ‘scare tactic’ designed to encourage Tory MPs to back Theresa May’s Brexit deal. He described the idea of an election this year as ‘lunacy’ because the ‘big questions’ about Brexit still haven’t been answered. Yesterday, Home Secretary Sajid Javid said that voters ‘would never forgive us’ if an early election was called.

Centrist Labour MPs plot split
The Times claims at a group of centrist Labour MPs are discussing leaving the party to create their own centrist political group, although a member of the group told the paper that though a split would be inevitable, it would not happen soon as ‘we’re all looking to the next set of Commons Brexit votes at the moment’.

Hancock to meet Instagram boss
The Daily Telegraph reports that Health and Social Care Secretary Matt Hancock is to meet the worldwide Head of Instagram, Adam Mosseri, on Thursday, to tell him to enforce the service’s ban on under-13s creating profiles, and to use Instagram’s experience in removing terrorist-related content to remove suicide and self-harm content.

NHS to use smart meters to track dementia patients
The Daily Mail says that the NHS is to use energy smart meters to track dementia patients at home, flagging up sudden changes of routine which might indicate that they need help and alerting relatives or carers. Privacy campaigners have raised concerns about the meters, but a trial is due to begin in Liverpool later this year.

Don’t leave your political intelligence to chance, get Vuelio Political Services.

Edelman trust barometer 2019

What does the Edelman Trust Barometer teach us about strategic PR?

The 2019 Edelmen Trust Barometer reveals that while the UK public trusts every institution more than it did a year ago, generally we’re still a distrusting nation.

Across the six major institutions the report tracks – NGOs, business, government, media, the EU and the United Nations – only the United Nations enjoys a majority (60%) of the population’s trust, while the rest are considered to be distrusted. The institution at the bottom of this list is the media, which is trusted by just 37% of the population.

While institutions aren’t trusted, the Barometer suggests individuals are, and across the world there’s a growing trust in experts – whether it’s a company’s technical experts or academics with professional expertise.

This a huge opportunity for PR and comms, who have access to in-house specialists they can direct to both the public and the media, as  journalists are increasingly looking for expert voices to lend authority to their content. The best media and the best PRs are already collaborating in this way, but public demand means it’s no longer just a smart strategy, it’s now a requirement.

The ResponseSource Journalist Enquiry Service, which was recently acquired by Vuelio, gives journalists the opportunity to request experts directly from leading PRs, further validating the role that communications plays in providing access to trusted, knowledgeable sources of information.

The Trust Barometer is full of PR opportunities for the savvy practitioner. Within its results, the report reveals a huge rise in the number of people engaging with and amplifying news, which effectively means the market for information is growing and PRs are arguably best placed to fuel it.

Any information PRs provide should, of course, be trustworthy as the public is wary of fake news; 73% now worry that it will be used as a weapon in society.

If you can position your brand, business or client as a trusted authority, and have the evidence to prove it, you will increase your PR opportunities and ultimately improve your reputation.

What did you take away from the Trust Barometer? Let us know on Twitter @Vuelio.

Boris Johnson no 10

Prime Minister Boris Johnson – the first 28 days

With Parliament back after summer recess and the threat of a general election now a likely option to break the Brexit deadlock, there’s never been a more important time to understand the political landscape and what it means for organisations across the UK. What can public affairs and external communications professionals learn from the first 28 days of Boris Johnson’s premiership?

The current prime minister’s ambitions for his Government have been revealed in a number of policy announcements he’s made since taking office, all of which received media scrutiny from traditional and online sources. In this briefing, Vuelio highlights key observations that provide essential insight into where he may face opposition progressing his agenda and where the battlegrounds lie, if, or when, a general election is called.

Download the analysis here

 

 

PRCA

Richard Nichols of Instinctif Partners joins PRCA board

Richard Nichols, Deputy Chairman of Instinctif Partners, has been appointed to the Board of Management of the Public Relations and Communications Association (PRCA).

Nichols recently took over the role of Deputy Chairman of Instinctif Partners, having been CEO for twelve years between 2006 and 2018.

Instinctif Partners was PRWeek’s International Agency of the Year in 2017 and 2018, PRWeek’s ‘Best Place to Work’ in 2018 and the Holmes Report’s EMEA Corporate Consultancy of the Year in 2017.

The PRCA Board of Management was created to ensure that the body is always operating in a way that puts its members and the industry first.

Nichols joins the board alongside Ketchum’s Jo-ann Robertson, Golin’s Bibi Hilton, and Edelman’s Ed Williams, among many others.

Nichols said: ‘I am naturally delighted to be joining the Board of Management and to be working alongside industry peers as the PRCA celebrates its 50th anniversary, and to be playing a role as part of the PRCA championing best practice as our industry continues to grow and evolve.’

Francis Ingham, PRCA Director General, said: ‘We are delighted to welcome Richard to the PRCA’s Board of Management. He brings to the table a wealth of experience of working in international business communications consultancy, and I look forward to working alongside him in this the PRCA’s 50th year.’

Photo of Cardiff University building

Transforming public affairs at Cardiff University

Building, developing and keeping track of corporate relationships with different stakeholders is a challenge often faced by anyone working in public affairs. Whether you’re faced with losing vital information when an individual leaves or lacking a central place to log every interaction, the small issues can build into a bigger headache.

Ed Bridges, public affairs manager at Cardiff University, told us about the challenges faced in his team and how Vuelio has ‘transformed and professionalised’ the University’s approach to public affairs.

Find out more about our public affairs services

Cardiff University

The challenge

While the University has historically had good relationships with our political stakeholders, the management of those contacts had at times been haphazard. Valuable contacts were sometimes lost when individuals left the University, key interactions were often not recorded, and it was sometimes hard to evaluate the level of interest/take-up from stakeholders in our work. Previous attempts at using a database to manage these contacts hadn’t worked, primarily because we had tried to tag Public Affairs onto databases which were more appropriate for sales or marketing.

The solution

After looking around for an appropriate solution, it quickly became apparent to us that Vuelio was not only the best database for our needs, but would significantly enhance the work of the team. We were particularly impressed by the level of information available on the Vuelio Database about our stakeholders. This has allowed us to do things like identifying groups of politicians interested in particular areas of our research and target briefings to them.

The database also had as much data for political stakeholders at a devolved level as it did for those in Westminster – something which, for us, was a key requirement. We have also been consistently impressed by the level of technical support we have received from Vuelio, which is allowing us to get the most out of the system.

Benefits and results

In the four months we’ve been using Vuelio, we have been able to track how many and which stakeholders have been opening and reading our briefings, and tailor/improve them accordingly. We have also been able to put steps in place to ensure that interactions with key stakeholders are properly recorded so there is a lasting record of who has met with the University (and, just as importantly, so we can identify who hasn’t).

Are you ready to transform your public affairs strategy? Fill in this form and we’ll be in touch.

Moving businesses

Political Headlines – one in three businesses planning to relocate because of Brexit

Today’s political headlines include businesses planning to relocate because of Brexit, the Government’s plans to fund deprived communities, Javid believes Brexit delay is likely and MPs tell MoD to scale back spending. 

One in three British businesses planning relocation because of Brexit
The Guardian carries the finding of a survey by the Institute of Directors which finds that almost one in three British businesses is planning to relocate some operations abroad in order to cope with a hard Brexit. 29% of firms said that they had either done so already or were planning to, mostly to the EU. Edwin Morgan, the IoD’s Director General said ‘we can no more ignore the real consequences of delay and confusion’.

Government plans fund for deprived communities in attempt to win Brexit support
The Sun reports that Theresa May is planning a ‘National Renewal’ fund to invest in deprived areas such as coastal resorts and former mining communities, as well as new legislation on workers’ rights. The constituencies of a dozen Labour MPs who voted with the Government on Tuesday are set to benefit, with Labour MP David Lammy saying that colleagues who accepted the funding were ‘cowards and facilitators’ on whom ‘history will be brutal’.

Javid believes Brexit delay is likely as MPs’ February recess is cancelled
According to The Daily Telegraph, Home Secretary Sajid Javid has warned a Cabinet colleague that Brexit is likely to be delayed as there is not enough time to pass necessary legislation, with the paper claiming that up to nine Cabinet ministers believe this. As The Times reports, yesterday it was announced that Parliament’s February recess was to be cancelled, although the Government chief whip said that MPs who had made plans could still take the week off, with permission. The Guardian adds that EU officials are worried that a no-deal Brexit may happen at the end of June because Theresa May won’t ask for a long enough extension in an attempt to placate Brexiteers.

MPs tell MoD to ‘scale back’ spending
The Financial Times reports that the Commons Public Affairs Committee has called on the Ministry of Defence to ‘stop, delay and scale back’ parts of its plans in order to deal with a gap of up to £15bn in its equipment plan for the next decade. Despite promises made last year, a new report concludes that ‘little progress’ has been made.

Schools to lose background checks on EU teachers in no-deal Brexit
In an exclusive, The Sun says schools will lose access to an EU database of banned teachers in a no-deal Brexit scenario, with officials saying schools will receive guidance on what to do ‘shortly’. Other issues include foreign qualifications no longer being recognised, with Commons Education Committee Chair Robert Halfon saying he was ‘incredibly alarmed’.

Gauke defends legal aid for Jack Shepherd
The Daily Telegraph has been told by Justice Secretary David Gauke that denying Jack Shepherd, convicted of manslaughter over the death of Charlotte Brown during a trip on his speedboat on a date, legal aid for his appeal because he has fled the country might set a precedent which would lead to trials not being able to be held in absentia, leading to ‘victims or the families of the victims’ losing out.

Schools told to be ‘flexible’ about post-Brexit meals, while Unilever stockpiles Magnums
The Guardian reports that the Government has told schools to be ‘flexible;’ about school dinner standards in the event of post-Brexit food shortages. The Daily Mirror adds that Unilever has announced that it is stockpiling ice creams made in the EU, such as Magnums and Ben and Jerry’s, in case of a no-deal Brexit.

Pressure to axe business rates intensifies
According to the Financial Times, the Government is being put under increased pressure from MPs to scrap the business rate system in an attempt to stop high streets from further declining. The Commons Treasury Committee has launched an inquiry on the effect of recent changes to the system and the benefits of alternative taxes, such as one on land value.

Don’t leave your political intelligence to chance, get Vuelio Political Services.

Facebook market research

Facebook’s market research app accused of spying

An Apple and Android app called ‘Facebook Research’ paid users, including teens, to provide access to the content they access on their phones.

Facebook is in the news once again for its use of data. Working through the Facebook Research app, the company has been paying participants for access to the content on their devices.

The app allowed Facebook to access the majority of a user’s device, including:

  • Private messages in chat apps including photos and videos
  • Emails
  • Web browsing activity
  • Logs of what apps were installed, and when they were used
  • A location history of where the owner had physically been
  • Data usage

Aimed at getting research from 13-35 year olds, the app has since been removed from Apple, however is still available on Android.

A spokesperson from Apple told TechCrunch that Facebook has been using their membership to distribute a data-collecting app to consumers, which is a clear breach of their agreement with Apple.

Fortune said: ‘What was particularly eye-catching about TechCrunch’s report was the fact that the $20 monthly reward was on offer to users between the ages of 13 and 35, meaning Facebook has been paying teens to monitor their phone usage.’

A spokesperson for Facebook told the BBC: ‘It wasn’t ‘spying’ as all of the people who signed up to participate went through a clear on-boarding process asking for their permission and were paid to participate.
‘Finally, less than 5% of the people who chose to participate in this market research program were teens. All of them with signed parental consent forms.’

The Verge reported: ‘The Research app requires that users install a custom root certificate, giving Facebook the ability to see users’ private messages, emails, web searches, and browsing activity. That’s in apparent violation of Apple’s system-level functionality, which is intended to grant employers access to employees’ work devices. The policy prohibits developers from installing the certificates on customers’ phones.’

The Independent highlighted that participants were told not to share their involvement with others: ‘Users were recruited through sign-up pages that make clear the data is being collected to improve Facebook’s services and that they should not tell people about the project.’

Although the app was well labelled, the secrecy behind the project and the violation of Apple’s terms mean that Facebook is facing scrutiny once again for the way it uses data and conducts research.

Michel Barnier press conference

Political Headlines – Barnier rejects backstop renegotiation and knife crime measures criticised

Today’s political headlines include Barnier’s rejection of a backstop renegotiation, May and Corbyn’s talk, Sajid Javid’s knife crime measure criticised and May prepares to woo Labour MPs with cash. 

Barnier says the backstop is here to stay
The BBC reports on remarks by Michel Barnier where he says that the Irish backstop cannot be renegotiated. The EU’s chief negotiator was speaking in the European Parliament where he suggested that there are no other realistic solutions to the issue. These remarks came after the House of Commons voted to get the Prime Minister to seek another arrangement. The story reports that both Donald Tusk and Jean-Claude Juncker echoed the remarks of Barnier.

May and Corbyn has ‘serious and engaged’ talk on a possible customs union
The Guardian reports on a discussion between Theresa May and Jeremy Corbyn where they discussed Brexit. The outcome of the meeting is that both Number 10 and Labour are disagreeing on whether May would be willing to soften her opposition to a customs union with the EU after Brexit. The Labour leader met May after MPs voted against a no-deal scenario, this is something Corbyn had previously refused to rule out. The two are expected to meet again with the next few days.

Sajid Javid’s measures to tackle knife crime criticised
The Mirror report on criticism from bereaved parents and anti-knife crime campaigners directed at the Home Secretary’s measures to try to tackle knife crime. Some of the measures picked up on is limiting the use of social media of suspects, curfews and geographical restrictions. Campaigners want the Government to stop intervening and allow the police to enforce the law under the current laws, one of the other major criticisms is the legislation will not solve anything if communities are not worked with. Javid has an article in the Telegraph where he states his own concerns with his own children when they are on a night out.

May prepares to offer Labour MPs cash injection to Leave constituencies
The Times are reporting that Theresa May is planning to win round Labour MPs by offering investment in Leave-backing areas of the country. May is hoping to secure the backing of 20 Labour MPs in the next vote on the withdrawal agreement, with discussions taking place directly between Number 10 and MPs including John Mann and Kevin Barron, without the involvement of Jeremy Corbyn.

Tom Watson v Tony the Tiger
The Sun report on remarks made by Deputy Leader of the Labour Party, Tom Watson at the  Advertising Association conference where he took aim at cereals and how they encourage a sugary diet. Watson said food adverts should encourage people to go to work on an egg not obesity inducing cereal. Watson called for companies to take action and remove characters from their packaging and pledged that if advertisers take these steps he will be their biggest advocate when Labour is next in power.

Wright urges social media companies to more to tackle harmful content
Writing in The Daily Telegraph ahead of a speech today, Culture Secretary Jeremy Wright has told social media giants that they must do more to address the promotion of harmful online content, threatening sanctions against those who do not address the issue. Wright will outline the Government’s approach ahead of a White Paper, which will further detail the responsibilities of social media companies.

People scared to speak about Christian persecution says Jeremy Hunt
As reported by The Sun, Foreign Secretary Jeremy Hunt has said that people are scared to speak up on the persecution of Christians as they fear they could be linked to “misguided imperialism”.  This comes after his department launched a review of Britain’s support for persecuted Christians. At the launch of the review he said 80% of religious persecution around the globe is against Christians, he also said that this is not about protecting Christians but fighting all religious persecution.

PM’s Europe Adviser warned the PM against renegotiating with Brussels
The Telegraph reports that Oliver Robbins told Theresa May this week that her plan to renegotiate her own Brexit deal was not going to work. He allegedly raised concerns over the so-called Malthouse-compromise to secure changes to the Northern Ireland backstop.

Not sure how the backstop negotiations affect you? Find out with Vuelio Political Services.

Faya Nilsson - Fitness on Toast

Fitness blog spotlight: Fitness on Toast

Faya Nilsson created Fitness on Toast in 2013 to share great recipes and advice with her personal training clients. The site has since evolved into a one-stop shop for everything fitness, from active escapes to fashion and tech. Accompanied by beautiful imagery, Faya uses her knowledge and expertise to inform readers about how to stay fit and happy throughout the year.

We spoke to Faya after she was named in the Top 10 Fitness & Exercise blogs to find out what she likes best about working with brands, why an 80/20 split helps to keep on top of fitness, and the importance of Instagram for immediate feedback.

What are your plans for the blog this year?
I’m working as a PT daily which I love alongside creating blog content. I’m looking forward to doing some active travel for the blog – including Mauritius in March. I’m also working on a few bigger exciting projects which I hope to talk about and have ready for summer.

How important is the new year to your content?
Working in the fitness industry, you observe these seasonal trends – ‘new year, new you’ being one of them. I don’t subscribe to the January frenzy; instead I believe healthy is a lifestyle choice all year round. Having said that I do like the idea of new beginnings, marking a point in time and re-setting, checking in with yourself and for that reason it’s a conversation I like to be participating in, albeit with a slightly different perspective.

What advice would you give people who want to stay fit and healthy all year?
I personally go by the 80/20 rule. Be healthy, eat well, train well, sleep well – 80% of the time and 20 percent of the time you can be ‘unhealthy’, socialise with friends in less healthy restaurants, go for a cocktail or dessert. This is realistic, sustainable in the long term and you’ll enjoy training more – it should be fun and varied. If you go 100% all-in chances are you’ll feel deprived and you may come to resent all that ‘healthy’ represents.

The added advantage of 80/20 is that you’ll never need to panic ahead of a beach holiday or a hike you want to sign up to (or whatever it may be); you’re in a good place already, and with a bit more of a push, you’re good to go!

This, in practice, means being consistent throughout the year – training on a regular basis, moving on a daily basis, eating well, drinking plenty of water, and investing in your sleep.

What’s the best activity to get into if you’re new to fitness?
If you’re completely new to fitness I would suggest trying a few different things as the only way you’ll ever stick to something is if you enjoy it. There are countless fitness studios and classes to try these days – the world really is a veritable fitness oyster!

I’m a huge fan of weight training – it builds strength, increases metabolism at rest (meaning you’re burning more calories throughout the day), to name but a few benefits. However, if it’s your first time in the gym I’d suggest booking in a couple of sessions with a trainer. The last thing you want to do is train incorrectly. It can be quite pricey but perhaps see if you have a couple of friends who are in a similar situation and you can train in a group and that way decreasing the overall cost per person.

Generally speaking, people who decide to get into training as a New Years resolution go too hard too quickly. Be realistic – if like me, you love chocolate, then the likelihood is ZERO that you’ll one day wake up and decide never to have chocolate again, and stick to it. Equally, if you haven’t trained for years gradually get back into it. You’ll do your body more harm than good by not allowing it to properly recover between sessions.

Faya Nilsson - Fitness on Toast

How much exercise should we be doing each week?
This is highly individual – it depends on a bunch of things – what your starting point is, your preferences, your routine, what you’re doing etc. Recovery is super important so as a general rule of thumb if (for example) you’ve trained your legs on a Monday and on Tuesday you have DOMS (delayed onset muscle soreness) wait until it’s passed and you’re ready to train legs again.

How important are your social channels compared with your blog?
I love writing quite lengthy in-depth posts and always end up chopping away a lot. Equally I love photography so for that reason personally the blog has always been my favourite platform. What I like about Instagram though is how it’s so instant. You get immediate feedback as to whether people appreciate a post or not.

What are the best PR campaigns you’ve collaborated on?
I’ve been blogging for six years so it’s quite a list of fun and varied brands but all under the health umbrella in some capacity. One of my stand out favourite campaigns was going to the Olympics with Adidas as their global ambassador. I also loved working to create the Westin Hotel Group’s signature Wellness programs as their Wellbeing ambassador as well as Garnier to name but a varied selection of great long-term partnerships. The commonality is the professionalism and ambition of the activations, which weren’t one-off in nature but were connected as part of a longer-term brand storyline. Anything that focuses on the awareness part of the consumer funnel is very much a favourite of mine as you can get quite creative and broad that way, as a blogger!

Do you accept press releases?
Yes, they’re always welcome in my inbox. Press awareness is another part of the ‘shadow purchase funnel’ so even if I just skim the mail, it’s good to have unconsciously paid attention to it. In order to preserve the integrity of my blog, however, I only ever write reviews (and that sort of thing) if I’ve tried tested and love the product myself. So, for that reason I don’t accept guest posts or product placement messages.

What one thing should PRs know about you?
I’m remarkably easy to work with and I love mucking in alongside PR agencies to get a great result!

What other blogs do you read?
The Blonde Salad, A Blog To WatchSheerluxe blog, The Food Effect, AJ Odudu’s blog.

Reach-the-right-influencers-with-the-Vuelio-media-database

Conservative party

Political Headlines – new Tory Brexit compromise in Brexit latest

Today’s political headlines include the new Tory Brexit plan, Corbyn yet to confirm Labour support for Cooper’s amendment, food firms warning of no-deal disruption and EU negotiators warning of the high risk of no-deal. 

New Tory Brexit compromise plan emerges
The Times reports that Conservative Brexiteers have refused to back a Government-supported amendment to today’s Brexit motion calling for the Irish backstop to be replaced with ‘alternative arrangements’. However, a new plan, called the ‘Malthouse Compromise’ after MP Kit Malthouse, has emerged following negotiations between the European Research Group and supporters of May’s deal, which would extend the transition period and replace the backstop with a ‘safety net’ allowing trade on WTO terms with no tariffs should a future relationship not be agreed. The paper notes that this proposal is ‘unlikely to be accepted by the EU’.

Corbyn yet to confirm Labour support for Cooper amendment
The Guardian reports that Jeremy Corbyn has yet to confirm if Labour will officially support Yvette Cooper’s amendment which aims to rule-out a no-deal Brexit. While several Labour MPs say they’ve been told that the party will back the plan, concerns have been raised about the policy by shadow ministers including Shadow Cabinet Office Minister Jon Trickett, who’d prefer a shorter extension to Article 50, and party chair Ian Lavery.

Food firms warn of no-deal disruption
The Mirror carries details of a warning from food retailers including Sainsbury’s, Waitrose and McDonald’s which warns of ‘significant disruption’ to food supply chains in a no-deal Brexit scenario. The letter to MPs also warns that it is ‘impossible to stockpile fresh produce’ and that space to stockpile other products is running out.

EU negotiator warns that there’s a ‘very high’ risk of no-deal
The Guardian says that Sabine Weyand, the EU’s deputy chief Brexit negotiator, has warned that there is a ‘very high’ risk of a no-deal Brexit, explaining that a ‘stable majority’ for the deal is needed in Parliament, but it was difficult to see how a ‘positive majority’ could be found, and that negotiations between the bloc and the UK were ‘finished’.

Javid unveils no-deal Brexit immigration plan
The Daily Telegraph reports that Home Secretary Sajid Javid has announced that EU citizens who arrive in the UK after 29 March in the event of a no-deal Brexit will have to apply for visas to stay in the UK in order to obtain temporary leave to remain, entitling them to stay for three years before applying through the new immigration system which begins in 2021.

Labour in U-turn over Immigration Bill
The Guardian says that Labour ‘was forced into an embarrassing U-turn’ yesterday after the party initially said that it wouldn’t oppose the Immigration Bill, which ends free movement after Brexit. However, following an online backlash it announced that it would vote against the bill, rather than abstain, although a number of MPs missed the vote, which the Government won comfortably.

UK would have to elect MEPs if Brexit delayed
The Times claims that it has been told by ‘senior Brussels sources’ that the UK would have to hold EU elections this spring if the Commons were to vote to delay Brexit by nine months. Otherwise, legal advice suggests that all EU decisions would be vulnerable to challenge.

MPs vote for proxy-voting trial
The BBC reports that last night MPs voted unanimously in favour of introducing a year-long trial of proxy-voting for MPs who are on parental leave, which is expected to be in place in time for this evening’s Brexit votes. An amendment to the trial by Philip Davies allowing MPs who’ve suffered a miscarriage to benefit was also passed without opposition.

Are you ready for the results of today’s votes? Vuelio Political Services is.

Creative Shootout 2019

Waste-watchers, ‘skinfluencers’ and plastic-free warriors at The Creative Shootout 2019

The Creative Shootout last week announced its 2019 winner – Wire PR.

Described as ‘The Apprentice’ meets ‘The Great British Bake Off’, The Creative Shootout is like no event. Nine of the most vibrant and creative agencies go head-to-head, competing to work for this years’ charity, A Plastic Planet.

A Plastic Planet (APP) has a single goal: to dramatically reduce the use of plastic in food and drink packaging. With a focus on empowering the consumer, A Plastic Planet wants people to choose plastic-free with the Plastic Free™ Consumer trust mark clearly displayed on the packaging.

The brief was simple: increase the number of brands and businesses applying for the trust mark to 1,500 applications in 2019, targeting big FMCG companies such as Nestlé, Mondelez and Unilever to drive change globally.

The teams were presented with the brief at lunchtime and had just four hours to put together a creative, compelling and effective pitch. The challenge was met with inspirational ideas, with no two pitches the same.

From making tea plastic-free to joining forces with Comic Relief by creating a plastic-free Red Nose, the agencies found inventive ways to increase awareness of A Plastic Planet and its trust mark. The campaigns pitched varied over the evening and included multi-channel ideas for Plastic-toc from Stein IAS, showing how time is limited to fight the war on plastic to waging an actual war on plastic, with plastic-free warrior parachuting into cities to spread their anti-plastic propaganda from Brands2Life.

Embracing the power of social and influencers was a theme throughout all of the pitches. Ready10’s ‘skinfluencers’ encourage consumers to ditch the plastic-packaging on fruit and veg and Raw London said goodbye to pre-prepared food empowering the customer to be #freetochoose with a campaign centred on activism.

Proving that an idea can be simple and effective, 72 Point created a waste-watchers app and 3 Monkeys Zeno created a plastic-free point loyalty card.

But there could only be one winner – Wire PR. Tapping into the impact of plastic on your own personal health, its campaign encouraged consumers to take the plastic-free health check to see if they would test ‘plastic-positive’ and contact their local supermarket’s CEO in two easy clicks, petitioning them to remove plastic. Wire’s campaign won the judges over with its engaging ideas and ability to go multi-national.

Wire will run the winning campaign with APP in Spring 2019, using a native advertising campaign from Outbrain, a broadcast campaign led by markettiers and support from A Plastic Planet’s existing comms agencies.

Vuelio are proud to sponsor The Creative Shootout and celebrate the incredibly creative minds in our industry. Well done to everyone who took part and congratulations to Wire PR!

Fyre Festival

5 PR lessons from the Fyre Festival

The Fyre Festival, the botched attempt to run the most luxurious and Instafriendly festival ever, was already famous thanks to several viral posts highlighting failings at the time in April 2017. 

However, two documentaries, on Netflix and Hulu, have shed new light on the fiasco and brought the event back into the spotlight. The documentaries have also inadvertently provided simple lessons (the good, the bad and the ugly) for anyone working in PR and comms.

1. Influencer marketing works – but needs strategy
How do you make an event super famous? Get the most famous people on Instagram to promote it for you. Fyre Festival had a simple plan, pay a fortune to social media influencers – from Bella Hadid to Kendall Jenner – to promote the event and create a ‘big buzz’.

As evidenced in the documentaries, the budgeting was way off and the cost of the influencers unsustainable, but to make matters worse, the promotion wasn’t clearly labelled by many of the influencers, and the wording suggested all the stars would be in attendance, potentially misleading the audience of ticket buyers. After the event, the rules around disclosure tightened in the US as a result of this lack of clarity.

Yes, influencer marketing works, but it needs to have a clear strategy, be affordable and be ethical.

2. Communication, communication, communication
Seems like a given in a PR post but if the documentaries taught us anything, it was how important it is to have good comms. There were a number of occasions communications let down the event – at the beginning, middle and end – but perhaps one of the most obvious, particularly highlighted in Netflix’s documentary, was when they failed to alert guests to the fact that the festival was not going to take place.

This is crisis management 101 – be transparent and honest before things get worse. The lack of communication led to a number of guests arriving and sharing the chaos (and cheese sandwiches) on social media. It also led to a number of them becoming stranded and was when the story became the viral sensation it didn’t want to be.

3. Never lose sight of the purpose of an event
How many people knew Fyre Festival was intended to promote a celebrity booking app? The event became the company’s sole focus to the detriment of the app it was intending to promote.

Sometimes publicity can seem like the greatest goal but if no one knows what you’re publicising, a great stunt is a spectacle and nothing more.

4. Make sure you’re consistent
The event filmed a glamorous promo promising an experience on an island that wasn’t the one used for the actual event. From start to finish you have to be consistent with your message and if circumstances change outside of your control, then communicate them professionally and clearly – see point 2.

5. Big campaigns need an integrated strategy
It’s hard to say if traditional media outreach was part of the Fyre Festival PR plan but there’s little evidence of it in the documentaries. That means when the only news about the event was from the disgruntled guests on social media, knee deep in mayhem, there was no official channel of communication and the press could only report the news they were presented with: basic cheese sandwiches and soaking wet mattresses.

Big campaigns, the kind of campaigns that intend to support the greatest festival event ever, need to be fully integrated and consider every type of media, relationship and channel.

Did you spot any PR lessons in the Fyre Festival documentary? Let us know on Twitter

Want to create integrated campaigns, work with influencers in the right way and manage all of your relationships in one place? You need Vuelio.