Eve Greenow Never Settle

Dating Blogger Spotlight: Eve Greenow, Never Settle

Never Settle was created in 2015 by Eve Greenow and is featured as one of our Top 10 Dating and Relationship blogs. Eve shares her advice on dating no nos, what would happen on her perfect date, and how she works in partnership with brands to create mutually beneficial content. 

What’s in store for the blog in 2019?
I’m super excited for what’s in store for Never Settle in 2019.  

Going forward, I will continue tackling taboo subjects head on, which is what I’m passionate about. Whether it be mental health, contraception, sexual wellbeing, or more conventional dating subjects, I will continue to push these issues to the forefront of discussion, and take one step further. Further collaborations with brands who I feel most appropriate to send important messages to my readers, will continue, as well as pushing out my Ask Eve agony aunt section more, for those who need direct advice! I am also currently writing a self-help book, which is under wraps for now, but follows the general themes of the blog – which is really exciting…!  

What’s the secret to a great date?
Remember it’s just two people meeting, avoid putting too much pressure on yourself or the situation. Listen attentively, avoid asking too many interrogatory questions (it’s not an interview!), smile, be yourself and enjoy it! 

What are your dating no-nos?
There are so many good things which can happen on a date, but some serious no-nos would be:  

  • Don’t bitch about your ex – all bitching does is show a lack of respect – they were a big part of your life, and I don’t want to end up being referred to like that in the same way…  
  • A lack of basic hygiene is a big turn-off – make sure to shower or at least use deodorant… 
  • There’s nothing worse than someone who sneers at something you say or takes the mickey out of something you care about.  
  • Try not to brag… whether it be your job or lifestyle, or anything – it’s really not endearing!  
  • Give each other a chance: try not to come away from the date realising you know absolutely nothing about the other person because you spoke about yourself the whole time!  

How does Valentine’s Day affect your content?
Valentine’s Day for a dating and relationship blogger is huge. We get inundated with products to promote for the day, and it’s about choosing the ones we genuinely feel work. On top of this, it’s important to remember that even though it’s an integral occasion for the blog, it is just a day. And if you’re single then that’s okay too. I like to ensure my Valentine’s Day content is a mix of topics, catering for those in relationships, singletons and also including brands. I do tend to ramp things up on the blog on the lead up to Valentine’s Day.  

What’s your idea of the perfect date?
The ideal date would be just that – fun! I actually wouldn’t like going for a first date which is a dinner… I’d just spill something down myself! If you can have a laugh, and it’s not awkward, then fab! 

My favourite date is the one I had with my current boyfriend. We went geocaching, which is like treasure hunting using coordinates. It was so fun! Although because it was in the woods, I was a little apprehensive… I had my friends on standby if I didn’t come home by a certain time…! But it was great in the end and we had a real laugh.  

How has the rise of dating apps changed the dating scene?
The whole dating and relationship world has been tipped upside down.  

A lot of people have found real love via a dating app or website. Like social media, the tool of dating apps can open your eyes to people you’d never normally have the chance of meeting, as well as great for busy people. But what most will agree on is that internet dating has created the illusion of abundance. That the grass is always greener. 

We now live in a disposable society, where if something isn’t working as we want it to – we throw it away and get something newer, or so we believe – ever dissatisfied. Often finding the newer version isn’t much different from the previous one. 

When you’re on a dating app, you have literally endless amounts of people looking for love at your swiping fingertips. It is easy to believe that all of these single people are available, viable, options. The reality is, most of these people won’t be interested or compatible, however the sheer volume of singletons creates this falsehood that there are literally thousands of options out there. This warps our minds to think that our “ideal” person, with no flaws, is actually attainable. 

How do you work with brands for the blog?
I like to ensure when I work with PR agencies and brands, that it’s mutually beneficial. I don’t generally accept work with brands that aren’t relevant to my content (as it messes with the consistency of the site), but it’s about ensuring that we work as a partnership, and both of us are happy with the content. Whether it be working on a giveaway or sponsored post, or reviews, I always love working together with brands and PR agencies to push conversions, ROI and give my readers something new and fresh to discover. 

What’s the best collaboration you’ve worked on?
That is a really tough one!! I’ve worked with many brands on a whole range of products. I absolutely LOVE trying out new pleasure toys from brands like LELO, Bondara, Lovehoney,  and Ann Summers – to name a few of my favs. But I’ve also completed harder hitting campaigns such as with Lloyds Pharmacy Online Doctor, with a focus on looking after your sexual health, which is super important to me too.  

What other blogs do you read?
I love reading other blogs, it’s one of my favourite past times, and I really enjoy discovering new ones too! Some of my favourites are Naomi Narrative, Natasha Atlas, Lucy Goes Dating.

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EU Brexit

Political Headlines – Robbins’ claims and EU help

Today’s political headlines include Robbins’ claims that MPs will be offered choice of deal or extension, EU to help May, Hancock tells doctors to use email and just six trade deals ready for Brexit. 

Robbins claims MPs will be offered choice of Brexit deal or long extension
In an exclusive, ITV News overheard the UK’s chief Brexit negotiator Olly Robbins having a conversation in a hotel bar, in which he claimed that at the end of March, MPs would be given a choice of a reworked Brexit deal or a significant delay to Brexit, despite Theresa May having claimed that the latter is not an option.

EU to help May by ‘dragging out’ Brexit agreement
The Sun claims that the EU is prepared to help Theresa May by keeping Brexit negotiations going until March and offering a last minute compromise at a summit on March 21. It could propose six-monthly reviews of the backstop and turning the political declaration on the future relationship into a legal instrument or depositing it at the UN.

Hancock to tell doctors to use email, not post
The Times says that Health and Social Care Secretary Matt Hancock will use a speech at a conference held by NHS England to tell the health service to stop sending letters, setting 2021 as a target for email to be the default means of communication. He will warn that ‘a letter lost in the post could be the difference between life and death’, but doctors and patient representatives have warned about confidentiality and digital exclusion.

Just six trade deals ready to rollover after Brexit
The Sun has obtained leaked documents which show that just six of the 40 free trade deals which the EU has with 70 other countries are ready to rollover in a no-deal Brexit. A minister told the paper that the Government is now hoping to obtain ‘letters of understanding’ with other countries

Shadow cabinet in antisemitism argument
The BBC says that Labour’s chair Ian Lavery and deputy leader Tom Watson fell out over antisemitism at a meeting of the shadow cabinet. Watson argued in favour of suspending the Liverpool Wavertree branch of the party for ‘bullying’ its MP Luciana Berger, but Lavery claimed that this would be ‘unhelpful’. A source described the argument as ‘shouty’.

May warns business leaders extending Article 50 won’t help
According to the Financial Times, Theresa May used a phone call with business leaders to tell them that there was no reason to extend the Article 50 negotiation period, claiming that it wouldn’t end uncertainty or bring Parliament closer to agreeing a Brexit deal. One participant warned her that a no-deal Brexit would be ‘a failure of duty’. The Guardian reports that the British Chambers of Commerce have produce twenty questions about trade after Brexit which they want the Government to answer.

Home Office criticised over deportations to Zimbabwe
The Guardian says that Labour, charities and asylum lawyers are criticising the Home Office after it started working with the Zimbabwean government to increase deportations of asylum seekers to the country despite human rights abuses. Two people are believed to be due to be deported ‘within days’.

Campaigners say immigration will rise under new policy
The Daily Telegraph carries details of a new report by the anti-migration campaign group Migration Watch, which claims that the Government’s new migration policy could lead to net migration increasing by over half, reaching 300,000. It believes that a fall in immigration from the EU will be cancelled out by an increase in skilled migrants coming to the UK.

Ready for more Brexit talks? Find out what they mean for you with Vuelio Political Services.

The Cairncross Review

Industry associations respond to Cairncross Review

The Cairncross Review details the findings of the investigation into the sustainability of journalism. The Review makes nine recommendations from a code of conduct to ‘rebalance’ the relationship between online platforms and publishers, to an ‘Institute for Public Interest News’.

The report also calls for an investigation into the online advertising market and the duopoly of Google and Facebook, a regulator for online platforms, the BBC sharing its knowledge and a range of funding and tax relief for public-interest journalism.

The CIPR has welcomed the proposal to create a new Institute for Public Interest News to protect high quality journalism and prevent the collapse of the local news industry. The Review warns that a lack of resource for investigative journalism and democracy reporting, covering discussions at local councils and magistrate courts, poses a threat to the long-term sustainability of democracy.

The recommendations suggest the new Institute could operate similarly to the Arts Council by conducting research, building partnerships with universities and improving accessibility and readership of quality online news.

On the platform regulator, the CIPR has consistently argued technology companies must take more responsibility for content appearing on their platforms. A new category that falls between ‘platform’ and ‘publisher’ would give the Government scope to consider future legislation more relevant to large tech firms.

Sarah Hall, CIPR vice president said: ‘There are two key issues here. Firstly, public relations needs a healthy press industry. As PR professionals, our ability to build successful, long-term relationships is dependent on honest and reliable communication. Newspapers and online publishers play a key role in that process and the sustainability of the press is in the interests of all PR professionals. We wholeheartedly welcome the recommendations of the Cairncross Review, including tax relief to encourage the provision of local journalism.

‘Secondly, we support calls to supervise tech companies’ efforts to identify reliable and trustworthy sources of news. These efforts are essential to tackling the challenges of disinformation and fake news. The creation of a third category beyond ‘platform’ and ‘publisher’ would lay the ground for sensible and proportionate regulation of tech firms.’

The PRCA is more cautious and while it has praised the attempt to address the problem, it calls for detailed industry consideration of the issues raised.

Francis Ingham, director general of the PRCA said: ‘The independent report represents a sustained, informed attempt to secure the future of journalism in this country. Our industry relies on a vibrant media, and therefore applauds this aim, and welcomes the platform this gives to the issue.

‘With a broad-range of recommendations, there are many notable ideas here, but some – such as the Institute for Public Interest News; its governance and funding; should make us pause and give thought.

‘We owe it to journalism and to all of those involved with the media to consider not just the undeniably good intentions behind these recommendations, but all of the possible outcomes, and any possible unintended consequences. Which is why we will consult the PR and communications industry in detail before commenting further on the detailed recommendations. That consultation starts tomorrow, and we will be encouraging all of those in our industry to engage with it.’

Theresa May

Political Headlines – May tells MPs to hold their nerve as Tories are ahead in polls

Today’s political headlines include May telling MPs to hold their nerve, Tories would get majority if a general election was held today, NSPCC calls for a new duty of care and Treasury Committee rejects Hammond’s claims. 

May to tell MPs to hold their nerve
The BBC says that Theresa May will today tell MPs that ‘we now all need to hold our nerve’ because the Brexit negotiations are at a ‘crucial stage’ and that ‘a deal that this House can support’ is still possible. The Daily Telegraph adds that May is expected to use her statement today to rule out membership of a customs union with the EU. The Sun claims that pro-EU ministers will today demand that May gives parliamentary time at the end of this month to debate a bill to extend the Article 50 talks unless progress had been made, because her promise of another vote on February 27 is not felt to be sufficient.

Tories would get majority if a general election was held today
The Times says that according to YouGov’s modelling which correctly predicted a hung parliament in 2017, the Conservatives would win a slim majority if a general election was held today, gaining four seats to give them a total of 321, while Labour would lose twelve, falling to 250/ The Liberal Democrats and the SNP would also gain four seats each.

NSPCC calls for new duty of care on social media firms
The Daily Telegraph reports that the NSPCC is to publish plans to introduce a statutory duty of care for social media firms overseen by a regulator able to issue unlimited fines if they fail to protect children from online harms. There would be a new criminal offence, based on corporate manslaughter laws, with executives held personally liable for any breaches.

Treasury Committee rejects Hammond’s ‘deal dividend’ claims
The Guardian carries details of a report by the Commons Treasury Committee which rejects Chancellor Philip Hammond’s claim of a dividend from Theresa May’s proposed Brexit deal, saying that this suggestion lacks credibility. Data published yesterday showed that GDP grew by just 0.2% in the last three months of 2018, with a decline of 0.4% in December.

Journalism review suggests restrictions on BBC, Facebook and Google
The Daily Telegraph reports the findings of a review on safeguarding quality journalism by Dame Frances Cairncross, commissioned by Theresa May. She suggests restrictions on the BBC, Facebook and Google and the creation of an institute of public interest news, which would funnel finance into the news industry. Digital, Culture, Media and Sport Secretary Jeremy Wright will now examine the recommendations.

Rudd admits link between Universal Credit and foodbank use
The Daily Mirror says that Work and Pensions Secretary Amber Rudd admitted yesterday that there was a link between the rollout of Universal Credit and increases in foodbank uses, although she claimed that the situation was improving. Her predecessor, Esther McVey, had suggested the rise was due to Labour not having let jobcentres refer people to foodbanks, while minister Alok Sharma had claimed there wasn’t a ‘single reason’ for the increase.

May to resign this summer
According to The Sun, Theresa May has dropped hints to Cabinet ministers including Liam Fox and Greg Clark that she plans to resign in the summer so that she can influence her party’s choice of successor, with a new leader being picked at the party’s conference in October. The paper suggests that this ‘will widely be seen as a plan to stop Boris Johnson.

Labour releases antisemitism statistics
The Guardian reports that Labour has released details of the scale of antisemitism allegations received by the party, which has investigated 673 complaints since last April and expelled 12 members. The statistics have been questioned by MPs such as Margaret Hodge who said that there had ‘been a breakdown in trust’. They plan to use a meeting next week to demand to know why 146 of those investigated were only given a ‘preliminary warning’.

Ready for more Brexit talks? Find out what they mean for you with Vuelio Political Services.

Tiktok

Does your PR strategy include TikTok?

TikTok is the latest social networking site to take the world by storm with reportedly over 500 million users – a number that’s rising fast. Launched in China, the app is similar to Vine (RIP Vine) but with greater accessibility for more people to make high quality, creative videos.

TikTok bought Musical.ly in 2017 giving it a foothold outside of China; around 40% of its user base is now based outside of its home country. It makes TikTok unique in the field of successful global social networks as it is the only major platform not based in Silicon Valley and therefore questions of regulation, internal reporting and IPOs will be very different in the lifespan of TikTok to what we’re used to.

Those familiar with Vine will recognise much of TikTok – short clips (typically 15 seconds) are used to communicate, which means the platform forces creativity and the content is generally skewed towards younger users and teenagers, some of whom are already count followers in the tens of millions. TikTok has more filters and effects built in, so where Vine relied on highly skilled video makers for its best content, TikTok can make anyone seem like a video pro.

Does it work for brands?
If your brand or your clients are working with a younger audience then TikTok is a must for you to get on board with. Any means to communicate with your audience should be explored and experimented with to decide if it’s the right platform for you, but generally creative channels go hand-in-hand with creative PR.

With TikTok, there’s different ways for brands to get involved. The platform has its own memes and a huge host of challenges from the Drake-inspired #InMyFeelingsChallenge to Jimmy Fallon’s #SharpieChallenge.

Only by immersing yourself in the world of TikTok will it become clear which challenges and memes are opportunities for your brand – whether it’s joining existing ones or perhaps even starting your own (I’m sure Sharpie is very happy).

Challenges, and videos in general, are typically people-led on the platform, so brands have the opportunity to show the people side of their businesses in a fun and youth-friendly way, or make use of celebrity connections via campaigns. Again – TikTok is not going to be suitable for every brand or business.

With rising stars in the TikTok ecosystem, there’s also a huge opportunity for influencer marketing but be wary of going in too hard, the app is not a marketplace and collaborations (as with any influencer marketing) should feel authentic and fit in with the existing influencer’s output.

TikTok is also not a platform of desperate selling or poorly disguised advertising, and brands should fit in with the fun and generally upbeat vibes of the platform and not try to dominate the conversation. (If you were at your infant niece’s birthday party, you wouldn’t try to dominate the conversation among the kids – don’t do it here).

For those that do want to advertise, this is being tested on the platform but note that it seems to be easily skippable.

Ethics
There’s also ethics to consider, as there is for any social network use or influencer marketing practice. Alongside the topics I’m sure you’ve heard discussed time and time again (disclosure, authenticity, payment) brands should also be cautious about the young user base on the platform and what it means if you’re trying to collaborate with big influencers that include young teenagers.

With the ‘responding with a video’ viral style of content on the platform, there’s also a risk of quickly losing control of anything you do on the platform and this should be considered before any major campaigns are carried out.

So, should TikTok be part of your PR strategy?
Only you can answer that, but take 15 seconds and watch a video – then waste the rest of the day watching hundreds more. Great PRs know what channels and styles fit their brand, or client’s brand, and TikTok is so distinctive that you should know in an instant.

Jeremy Corbyn

Political Headlines – May suggests talks with Corbyn and Williamson calls for ‘hard power’

Today’s political headlines include May opening the door to Corbyn, William’s use of ‘hard power’, No-deal would mean two more years of austerity and Truss criticises Green’s use of NDAs. 

May opens door to Brexit talks with Corbyn
According to The Times, Theresa May has ‘opened the door’ to a soft Brexit by writing to Jeremy Corbyn suggesting talks on a post-Brexit customs union with the EU, despite the risk of Cabinet ministers resigning. The letter adds that her deal already offers the benefits of a custom union’, while a Number 10 source said it was ‘nonsense’ to suggest that Corbyn’s proposal was being considered. The Guardian, however, claims that the letter has ‘effectively ruled out’ Labour’s compromise proposal with the CBI warning that the UK is now ‘in the emergency zone of Brexit’.

Williamson to call for use of ‘hard power’
The BBC says that Defence Secretary Gavin Williamson will use a speech today to argue in favour of having armed forces prepared to use ‘hard power to support our interests’ with increased ‘mass and lethality’, rather than being a ‘paper tiger’. He will say that the UK must confront those who ‘flout international law’, confirm the deployment of a new aircraft carrier to the Pacific and outline a ‘very significant investment’ in cyber forces.

No-deal Brexit would mean two more years of austerity
The Financial Times reports that a new report by the Institute for Fiscal Studies warns that the UK would have to undergo two more years of austerity in order to tackle the impact of a no-deal Brexit on the public finances. The Resolution Foundation has published analysis suggesting that Brexit has led to households’ disposable income being £1500 lower than it would have been otherwise.

Truss criticises Green’s use of NDAs
The Daily Telegraph reports that the Chief Secretary to the Treasury Liz Truss said that Sir Philip Green’s use of non-disclosure agreements to tackle allegations of sexual harassment, bullying and racism was ‘morally wrong’ and ‘flouting the law’, and is pledging to ‘get changes’ to how they are used. Maria Miller, who chairs the Commons Women and Equalities Committee told the paper that she wanted Green to give evidence to her committee.

Tory backbenchers seek to ban eating dog and cat meat
The Sun says that an amendment to the new Agriculture Bill tabled by 15 backbench Tories led by Giles Watling would ban the consumption of dogs and cats to ‘send a powerful moral message to Far East countries’. The paper adds that Labour could also support the plan.

Calls for Grayling to be sacked after ferry contract scrapped
The Times reports that Downing Street has said that it has full confidence in Transport Secretary Chris Grayling, despite calls for his dismissal from Conservative MPs including Anna Soubry. At the weekend the Government cancelled plans to give a £13.8m no-deal Brexit ferry contract to Seaborne Freight, a firm with no ferries.

Thinktank warns of cost of immigration plans
The Guardian carries details of a new report by the pro-immigration thinktank Global Future  which warns that the Government’s proposed post-Brexit immigration system will cost employers £1bn in administration costs over five years, put EU students off studying in the UK, and could risk a repeat of the Windrush scandal.

Ministers revolt against HS2 costs
The Daily Mail claims that there is ‘a growing Cabinet revolt’ which threatens to axe HS2 after the cost of the project grew from £33bn to over £60bn. A source told the paper that while the final decision point had not been reached, concerns about management of the scheme was ‘continuing to grow’ and ‘opposition is mounting’.

Ready for more Brexit talks? Find out what they mean for you with Vuelio Political Services.

Mark Carney

Political Headlines – Carney’s warning and the Brexit vote

Today’s political headlines include Carney’s warning of economic slowdown, MPs may not vote on Brexit until March, May heads to Dublin and Instagram pledges to remove self-harm images. 

Carney warns of Brexit-related economic slowdown
The Times reports that the Governor of the Bank of England, Mark Carney, has said that this year the economy will grow at the slowest rate since the financial crisis because of the ‘fog of Brexit’, with a one in four chance of a recession by the summer. According to the Financial Times, ‘Project After’, a secret group of civil servants in close contact with the Bank of England, is drawing up a plan to kick-start the economy in the event of a no-deal Brexit, including cuts to taxes and tariffs and increased investment.

MPs may not vote on Brexit deal until March
The Guardian claims that MPs may not get a chance to vote on a new Brexit deal until March, after Theresa May and European Commission President Jean-Claude Juncker agreed during their talks yesterday to meet again by the end of February. This would, the paper says, but Parliament under pressure to accept the deal or face a no-deal Brexit and still require Article 50 to be extended to allow necessary legislation to be passed. The Sun adds that Number 10 is preparing to back a package of workers’ rights in a bid to secure Labour MPs’ support.

May heads to Dublin for Brexit talks
The BBC says that Theresa May is to travel to Dublin today for discussions about Brexit with the Irish Taoiseach Leo Varadkar as part of her attempt to secure legally-binding changes to the backstop. He will also be holding talks with the five main political parties in Northern Ireland earlier in the day.

Instagram pledges to remove self-harm images
The Times says that Adam Mosseri, the head of Instagram, has promised to remove all graphic self-harming images from the service following a meeting with Health and Social Care Secretary Matt Hancock yesterday. Hancock said that he would ‘be asking other social companies to act’.

Planning overhaul needed to deliver housing targets, NAO warns
The Daily Telegraph carries details of a new report by the National Audit Office, which warns that the Government will only reach its target of building 300,000 houses every year if councils stop using outdated figures to calculate housing need. Separately a new report by the thinktank Civitas shows a sharp increase in young adults still living with their parents.

‘Death tax’ to hit 300,000 families
The Daily Mail claims that a new ‘death tax’ will hit up to 300,000 families after the Government classified an increase in fees for probate as a fee rather than a tax, allowing it to avoid full parliamentary scrutiny. Liberal Democrat leader Sir Vince Cable said this was ‘a clear abuse of executive power’.

Evening with May fetches £75,000 at Conservative ball
The Daily Mirror reports on the Conservative Party’s Black and White Ball. Among the lots auctioned to party donors were an evening with Theresa May which fetched £75,000, and a set of posters signed by her which brought in £175,000. Labour Party chair Ian Lavery said that the event was ‘stomach-churning’.

New ‘cheat proof’ expenses system to be introduced
In an exclusive, The Sun reveals that a ‘cheat proof’ expenses system for MPs will be introduced, a decade after the expenses scandal. The watchdog IPSA has announced that a new digital system will go live in April, saving £1m and also allowing claims to be verified and challenged more easily.

What does Carney’s warning mean to you? Find out with Vuelio Political Services.

Luke Walkey Movie Marker

Film blogger spotlight: Movie Marker

Luke Walkley created Movie Marker as a place to share film reviews and provide in-depth insights into the meanings behind the movies. Recently ranked in our Top 10 UK Film Blogs and with a team of  30 reviewers, including a larger number of female contributors to male, Movie Marker is going some way to addressing the imbalance in the film journalism world.

We caught up with Luke to find out how awards season affects his content, his Oscars predictions and his favourite campaigns he’s collaborated on.

What’s in store for the blog in 2019?
Movie Marker is looking to be more representative of film criticism, the wider film community and society as a whole. By offering as many opportunities as we can to under-represented voices in the film world we hope to at least make a small contribution towards improving the situation, making film-criticism far more inclusive and fair.

Which film are you most excited about this year?
There’s so many great films heading our way in 2019. Avengers: Endgame is probably the biggest blockbuster we’re excited about. Along with Toy Story 4 and Star Wars: Episode IX. The one film I’m most excited about however, is Martin Scorsese’s The Irishman

How are the likes of Netflix changing the industry?
I’d argue that Netflix is changing cinema for the better, though many disagree. They’re funding films that otherwise wouldn’t have been made and making these wonderful films, such as Roma, accessible to a wider audience.

Which films/stars will win the big five categories at the Oscars?
Bradley Cooper & Lady Gaga’s A Star Is Born looked set to take home some of the big prizes, however in recent weeks the likes of Green Book and Bohemian Rhapsody have grown in momentum and could spring a few surprises!

How does awards season affect your content and planning?
It’s a huge part of our year in terms of content and traffic, the films and awards ceremonies come thick and fast and if the content is of a high quality it means we bring back regular readers each time to our coverage! In fact, our awards coverage has become such a pivotal part of our content that we have a dedicated awards editor!

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What advice would you give PRs/brands who want to work with you?
Be open with what they expect and be realistic in what they’re expecting – we’re lucky enough to have built great relationships with PR teams so we have very open and honest discussions around how we can work with them.

What do PRs do that’s wrong?
Expect something for nothing. We get a lot of requests for coverage and a lot of the time we’re expected to post articles/footage/ticket information, which all takes time, yet very rarely rewarded for doing so. I’m not necessarily even talking about payment, but a kind-of ‘you scratch our back, we’ll scratch yours’ way of helping each other helps both of us achieve our goals!

How do you work with different channels for the blog?
The vast majority of our traffic is driven via social channels – we’re lucky enough to have over 30,000 followers across the big social media platforms and as we don’t pay for advertising we rely heavily on them to share our content. We’ve recently taken the step into producing more video content for platforms such as YouTube, as there’s a huge audience on there that we perhaps haven’t utilised as well as we could have.

What are the best campaigns you’ve collaborated on?
We’ve been lucky enough to work on some amazing campaigns with cinema chains, on-demand platforms and film festivals. The best campaigns are always those where you actively enjoy the content you’re able to create. Of course it ties into the PR relationships too – working with a great PR team makes the whole experience easy and most of all, fun!

What other blogs do you read?
I read a lot of independent film blogs, usually by those written by just one person as there’s so much talent out there, luckily we have some of those brilliant writers on our team! Of course seeing what similar outlets are doing is helpful – but there’s no real element of competition from our end as such, just inspiration to improve Movie Marker as much as possible.

Theresa May

Political Headlines – UK will not be trapped in backstop and Labour’s demands on Brexit

Today’s political headlines include May’s claim that the UK will not be trapped in backstop, Labour’s demands on Brexit, Tusk remarks leave Brexiteers raging and Ross Thomson escorted from Parliament bar for groping. 

UK will not be trapped in backstop
The BBC is reporting on what it is anticipated Theresa May will say to the EU, they are expecting her to say that the UK will not be trapped in the backstop. Despite the EU stating they will not make any changes to the withdrawal agreement May will say it needs to change to win the support of MPs. The Prime Minister is not expected to come back from this trip to Brussels with any major changes to the agreement that has been reached on the backstop.

Labour’s demands on Brexit
Jeremy Corbyn has written to the Prime Minister to outline what the Labour Party want to see come out of Brexit, this is being reported in the Independent. Corbyn has said Labour’s demands will bring the country together, he has also said that changes to the backstop will be insufficient in winning the support of his party. The five demands set out are: a permanent and comprehensive UK-wide customs union, shared institutions, dynamic alignment on rights and protections, commitments on future UK participation in EU agencies and clear agreements on future security arrangements.

Tusk remarks leave Brexiteers raging
Sky News reports on the comments made by President of the European Council, Donald Tusk on the ‘special place in hell’ for those who campaigned to leave the EU without a plan. The report has also gathered reactions from Brexiteers who reacted with anger at the remarks. Sammy Wilson called Tusk a ‘devilish euro maniac’, Andrea Leadsom called him ‘spiteful’ and Nigel Farage accused Tusk of being a bullying. Tusk also got reaction out of those who are not seen as the biggest supporters of Brexit with Sajid Javid sayings the comments were out of order.

Ross Thomson escorted from Parliament bar for ‘groping’
The Scottish Sun report on allegations against Conservative MP for Aberdeen South, Ross Thomson that he had to be escorted by police out of a bar in Parliament for groping two men. It is alleged that Lord Duncan and fellow MP, David Duguid attempted to encourage Thomson to leave. The Met Police confirmed that they were called to Strangers Bar following a report of sexual touching, no formal allegations or arrests have been made.

Boris receives £51,000 for a speech
The Guardian report on Boris Johnson making £51,000 for a speech in Dublin, the fee was paid by Pendulum Events. The article goes on to speak about how Johnson has made large sums of money since leaving his position as Foreign Secretary, he is paid £23,000 a month by the Telegraph, he was also paid £10,000 by JCB three days before he gave a speech at their headquarters. Johnson was also paid £94,000 for a speech to an asset management firm in New York last November.

What German Businesses thinks of Brexit
The Telegraph report on what German business is making of the Brexit negotiations. According to the report German business is concerned about the prospect of a no-deal Brexit and rarely a day passes without warnings from business leaders. There are currently no signs of German business urging Angel Merkel to change her negotiating position. Despite this the Federation of German Industry feel that a no deal could cause a massive crisis and the VDA (car industry trade body), feel that a no deal could have fatal consequences.

Working in policy and public affairs? You need intelligence from Vuelio Political Services.

Sean Evans Back to the Movies

Film blog spotlight: Back to the Movies

Sean Evans created Back to the Movies as a way to talk about movies in the way you would talk to your friends about them. We spoke to Sean after he was named in the Top 10 Films blogs to find out about the power of Netflix, why brand partnerships are all about creativity, and his predictions for the Oscars.

What’s in store for the blog in 2019?
My aim with Back to the Movies in 2019 is to explore outside the realm of just film reviews and news pieces. I’m working closely with brands to expand awareness of their latest movie-related products and as part of my on-going partnership with The Prop Store of London. I’ll be diving into the world of movie prop collecting in more detail this year. I will be recording videos and producing content talking about the hobby and how people can own their very own slices of movie history.

Aside from that I’ll be attending events, premieres and hosting more competitions than ever as the blog keeps growing each and every month.

Which film are you most excited about this year?
In all honesty there isn’t one film this year that I’m really looking forward to. I was speaking to someone from a studio the other day and 2019 does have titles that I of course want to see such as IT: Chapter 2, Avengers: End Game and Zombieland 2 but I can’t say I’m overly excited about any of them. Roll on 2020 so I can see Bad Boys 3!

How are the likes of Netflix changing the industry?
The whole concept of having a digital media library at your fingertips still amazes me to this day. Having exclusive TV shows and original feature films on the platform is causing a stir and giving conventional studios a run for their money. Netflix are changing the way we interact with content and with further implementations could also replace a trip to the cinema. No one will choose rustling crisps, mobile phone screens, talking and distractions when they can sit at home in the comfort of their own environment with family to watch the latest films on offer.

Which films/stars will win the big five categories at the Oscars?
Best Picture – I’d love A Star is Born or Vice to Win but I think Bohemian Rhapsody will take this one

Best Director – Hoping  Alfonso Cuaron swoops this one for Vice

Best Actor - Rami Malek 

Best Actress – Glenn Close

Best Screenplay – Green Book

How does awards season affect your content and planning?
Back to the Movies is structured much differently than most film websites. I choose content I’d like to cover and products I’d like to review. A full spectrum is never covered as the people who read my content are reading my personal opinions. I’m not a huge fan of ceremonies so I just tend to focus on the individual titles and drop in a casual nomination comment here and there. When the awards have finished I’ll post a list of winners and congratulations but that’s about it. I only go into detail with the BAFTAs as I’ve attended them myself hence why I feel I should be documenting my experience/the night as a whole.

What advice would you give PRs/brands who want to work with you?
Bring me some fun things to do! Lots of creativity within campaigns and interaction with new products and features would be superb. Many PR companies used to send out goodie boxes for each film with limited edition merchandise and throughout the whole of 2018 I received nothing from PR companies in that regards only studios directly. It would be so great to have more hands-on product reviews and events to attend. It keeps me busy and saves me staring at a computer screen all day!

What do PRs do that’s wrong?
PRs tend to message and ask to post for free, link to clients for free, post more of this for free. It gets real old real fast. I feel bloggers have to put a lot of work into their content and for established sites I feel PR companies could be more open to compensation. That does not necessarily mean financial compensation but even free promotional products or experiences. Just something to say thank you for the work we do for promoting your products. It’s very one-sided and PRs can be very demanding when asking bloggers to work for nothing in return. I’d absolutely love just to be appreciated for the work we do and if the PR task is fun and mutually beneficial, it’ll be much better received.

How do you work with different channels for the blog?
It’s difficult to juggle different channels as your focus is always split. I tend to spend a month focusing on one particular channel (e.g. YouTube) and then the next month focus on Instagram and try to spread the load evenly so I have everything covered. Twitter ticks along just nicely and Facebook is just there working away in the background. I feel as though I give more attention to creating good quality content and SEO targeting as those are the channels I need. I need Google to look at my content and go “Yup, he vaguely knows what he’s talking about” and as a result ranks me higher than I was at say this point in time last year.

What are the best campaigns you’ve collaborated on?
I created a TV commercial for Acer quite a while ago that was a lot of fun to make and last year I had the privilege of being paid to go to London to work with Sennheiser as we reviewed a binaural audio short horror film they made. This year has already started with a bang as I’ve been working with LEGO on reviewing some of the new range of LEGO Movie 2 products. As a 27 year old male I never thought I’d have so much fun playing with a LEGO boxset!

In addition to the above I’ve had the privilege of walking red carpets, meeting huge stars, going backstage at big comic-cons up and down the country so it’s certainly hard to just pinpoint one cool thing I’ve had fun working on!

What other blogs do you read?
I read Karen Woodham’s awesome film blog Blazing Minds quite regularly and a few luxury blogs who review hotels, restaurants and more which persuaded me to set up my own luxury blog called amilliondollarblogger.com after I was featured in the Amazon bestseller ‘A Million Dollar Blog’ which is a book celebrating financially successful blogs. That was quite a special moment in my blogging career and getting invited to fancy hotels or checking out brand new cars and experiences is pretty cool.

Who knows, maybe my luxury blog may even get on a top 10 list in the years to come!

Reach-the-right-influencers-with-the-Vuelio-media-database

Ireland border

Political Headlines – May on Brexit backstop latest

Today’s political headlines include May’s denial that she plans to abandon the backstop, holding talks with Northern Irish parties, Merkel putting pressure on Ireland and May’s visit to Brussels. 

May denies she plans to abandon backstop
The Daily Telegraph says that Theresa May is now on a ‘collision course’ with the DUP and Eurosceptic backbenchers after she told business leaders in Northern Ireland that she was ‘not proposing’ to get rid of the Northern Irish backstop, and just wanted ‘changes’ to it including addressing ‘the potentially indefinite nature of the backstop’. She reiterated that she had an ‘unshakeable’ commitment to avoiding a hard border on the island of Ireland.

May to hold talks with Northern Irish parties
The BBC reports that Theresa May is to use the second day of her visit to Northern Ireland to hold talks with its five main political parties, discussing both Brexit and the collapse of the Northern Ireland Assembly. Separately, Irish Taoiseach Leo Varadkar is in Brussels for discussions about Brexit, while the Government’s Alternative Arrangements Working Group of MPs will conclude its discussions about alternatives to the backstop.

Merkel puts pressure on Ireland over backstop
The Times claims that the German Chancellor Angela Merkel is attempting to rescue the Brexit deal by pressuring Ireland to abandon its insistence on the backstop, suggesting that it could be solved through what the paper describes as ‘a combination of technology and a sophisticated customs scheme’, perhaps by adding extra clauses in the agreement committing both sides to develop alternative arrangements during the transition period.

May to visit Brussels for talks
The Guardian reports that Theresa May is visiting Brussels tomorrow for Brexit talks, meeting both the European Commission President Jean-Claude Juncker and the European Council President Donald Tusk. She is expected to seek the reopening of the Withdrawal Agreement after the Brady amendment calling for an alternative to the backstop passed yesterday.

Fox considering zero tariffs in no-deal Brexit scenario
The Financial Times says that International Trade Secretary Liam Fox is considering reducing tariffs on most imports to zero in the event of a no-deal Brexit, in an attempt to keep consumer prices low. However, critics warn that this would damage British manufacturers and reduce other countries’ incentive to agree trade deals with the UK.

Fully driverless car trials could be underway by end of year
The Times says that advanced trials of fully driverless cars on public roads will be possible by the end of the year as the Government is to end the requirement for a dedicated safety driver, subject to a strict application process. However, critics have raised safety concerns about the proposals.

Children’s Commissioner proposes fines for social media firms
The Daily Telegraph reports that the Children’s Commissioner, Anne Longfield, has commissioned a law firm to draft a bill to introduce a statutory duty of care to protect children online, which could lead to social media firms being fined millions of pounds, and is urging the Government to adopt it. Labour is to commit to a similar policy.

Labour membership falls
In an exclusive, Labour membership figures have been leaked to The Mirror showing that it has fallen to 512,000, a decline of around 10% since December 2017. However, this suggests that the party is still over four times larger than the Conservatives, based on membership figures released in March 2018.

May steals the headlines but there’s more news than just Brexit – keep up to date with what matters to you with Vuelio Political Services.

Barry Leggetter PRCA international president

Barry Leggetter appointed as first PRCA international president

The PRCA has appointed Barry Leggetter as its first international president to continue to build on the presence of the industry body around the world.

Starting his role at the PRCA on 25 February, Leggetter will work closely with the PRCA’s director general, Francis Ingham, to grow and expand membership internationally. Regional offices already exist in South East Asia, Middle East and North Africa. The role will also include responsibility for delivering the ICCO Global Summit and the ICCO Global Awards.

Leggetter takes on the role after 11 years as CEO of AMEC, and following over 25 years of senior roles at international public relations consultancies, including Porter Novelli, FleishmanHillard, and GolinHarris.

Leggetter was the winner of the 2018 PRCA Mark Mellor Award for Outstanding Contribution to the PR industry, and the AMEC Don Bartholomew Award for Outstanding Contribution to the Communications Measurement and Evaluation industry.

Francis Ingham, director general, PRCA, and chief executive, ICCO, said: ‘Barry Leggetter will be a fundamental part of the PRCA’s drive to build on our status as the world’s largest PR association, and to expand our offering to other parts of the world. He will transform us from an international organisation to a truly global one.

‘Barry is a proven leader with a global perspective for driving engagement and real change and I am personally delighted he has joined us – the clearest possible sign of our intent to continue to grow globally.’

Barry Leggetter, international president, PRCA, said: ‘I’m very excited to be a part of this new challenge to help grow the PRCA and ICCO’s already impressive global reach. The PR and communications industry is increasingly international in its outlook, so it’s only right that the PRCA should be working hard to position the UK at its heart. I am delighted to be joining Francis and the team.’

 

Media outlets - job cuts and closures

Journalism job cuts and closure of publications

BuzzFeed, HuffPost, The Pool, and Vice are just some of the outlets that have announced cuts and closures over the last couple of weeks, with thousands of media jobs already cut in 2019.

Across the UK, US, and Australia, BuzzFeed has cut editorial roles and closed BuzzFeed Spain entirely. In London, almost half of editorial roles have been cut, down 17 from an original 37. Roles being sliced are primarily across the Buzz team, but also the news and celeb teams. BuzzFeed has also made its head of quizzes redundant because free user-generated content is proving more popular.

The Guardian reported: ‘BuzzFeed founder and chief executive, Jonah Peretti, said the company would reduce headcount by 15 percent, or about 250 jobs, to around 1,100 employees globally.’

 

 

In the US, Verizon, owner of HuffPost, Yahoo and AOL, has reportedly announced cuts for up to 1,000 staff. This would trim seven percent from its media team across all brands. Verizon began by laying off 20 employees at HuffPost on 23 January, including opinion writers and political reporters.

CNET reported that in a memo to staff, Guru Gowrappan, CEO of Verizon Media said: ‘These were difficult decisions, and we will ensure that our colleagues are treated with respect and fairness, and given the support they need.’

Next was Gannett, the largest newspaper publisher in the US, cutting around two percent of its workforce. Poynter reported on cuts that affected editors and senior journalists at local papers owned by Gannett in regions across the US. The New York Post reports that cuts affected as many as 400 people.

Last week, women-focused online magazine, The Pool shared the news of its closure on Friday, after almost four years.

 

 

Also on Friday, Vice Media announced cuts across the US, UK and Canada, laying off 10% of staff following reorganisation from new CEO Nancy Dubuc.

Business Insider reported: ‘Vice Media will reportedly refocus around its TV production unit, its international news team, it’s digital properties, and its original TV content.’

Press Gazette editor Freddy Mayhew said: ‘There seems to be no end in sight to redundancies at online publications.

‘If the likes of The Pool, Buzzfeed and HuffPost can’t make digital journalism pay when they’re the experts, who purely publish online with no print offering, then the industry truly is in crisis.’

 

As journalists move on to new roles and freelance careers, all changes and updates are made in the Vuelio Media Database.

Theresa May Brexit

Political Headlines – Brexiteers reject EU concessions and May’s speech in Northern Ireland

Today’s political headlines include Brexiteers rejecting EU concessions, May to deliver speech in Northern Ireland, Clark criticised over Nissan offer and Labour MPs pass motion criticising party’s handling of antisemitism. 

Brexiteers reject EU concession
The Times says that Brexiteers have rejected an offer from the Secretary-General of the European Commission, Martin Selmayr, who offered to give Theresa May a legally binding assurance that the backstop would not result in a permanent customs union between the UK and the EU during a meeting he held with the Commons Exiting the EU Committee. Brexiteer members of the committee, including Andrea Jenkyns and John Whittingdale reportedly rejected the idea.

May to deliver speech in Northern Ireland
The BBC reports that Theresa May will give a speech in Northern Ireland today, telling business leaders that she wants a Brexit deal which ‘commands broad support’ and ‘honours commitments to Northern Ireland’. However, the DUP leader Arlene Foster has called for the ‘toxic backstop’ to be removed.

Clark criticised over Nissan offer
According to The Daily Telegraph, Business, Energy and Industrial Strategy Secretary Greg Clark is facing criticism after an October 2016 letter in which he promised Nissan £80m to build two new models in Sunderland was published. He had previously claimed that there was ‘no chequebook’ involved in the firm’s decision. He said yesterday that Nissan’s decision not to build the X-Trail in Sunderland after all was a ‘warning sign’ about a no-deal Brexit.

Labour MPs pass motion criticising party’s handling of antisemitism allegations
The Guardian says that Labour’s General Secretary Jennie Formby was criticised at a meeting of the party’s MPs, who suggested that she had been slow to tackle antisemitism in the party. They unanimously passed a motion warning that this failure ‘risks antisemitism in the party appearing normalised and the party seeming to be institutionally antisemitic’.

Trimble to challenge Brexit deal in court
The Daily Telegraph reveals that Lord Trimble is planning to challenge Theresa May’s Brexit deal because he believes that it undermines the Good Friday Agreement, setting up a crowdfunding page to fund the legal action, which he expects to launch either this week or next week.

Flint will vote for ‘reasonable’ Brexit deal
Writing in The Sun, Labour MP Caroline Flint says she will vote for any ‘reasonable’ Brexit deal the Government agrees, so long as it commits to workers’ rights and environmental protections, denying her vote had been ‘bought’ and refusing to ‘apologise for demanding a Rebuilding Britain fund’ to provide ‘a new deal for our small towns after Brexit.’

EU imports won’t be checked in a no-deal Brexit
The Financial Times reports that HMRC has announced that goods being shipped from the EU to the UK will not be checked at ports for a limited period after a no-deal Brexit in a bid to reduce gridlock. Importers will be able to make a full declaration about their imported goods until after the border has been crossed.

EU to blame for no-deal Brexit, Grayling says
Speaking to The Daily Telegraph, Transport Secretary Chris Grayling has claimed that if a no-deal Brexit happened, it would be the result of the EU’s being unwilling ‘to work with us to find common ground’ and that Article 50 would not be delayed. He also claimed that Nissan’s X-Trail decision ‘has much more to do with the diesel car market than Brexit’.

When it comes to political intelligence, don’t get left behind Vuelio Political Services.

Emma Leech, CIPR president

New women-led CIPR board announced

The CIPR has announced its Institute’s Board of Directors for 2019, with all three honorary officer positions held by women.

A first in the 70-year history of the CIPR, the president and two vice president roles are all occupied by women.

The line-up includes president Emma Leech, director of marketing and advancement at Loughborough University; vice president Jenni Field, director at Redefining Communications; and vice president Sarah Hall, managing director at Sarah Hall Consulting.

Elected members include:

Co-opted members include:

  • Shirley Collyer, director, Lansons
  • Ronke Lawal, PR and communications consultant, Ariatu Public Relations
  • Avril Lee, deputy global healthcare practice chair, Burson-Marsteller

Emma Leech, CIPR president said:Our 2019 board is a powerhouse of talent, experience and perspectives. We are committed to the CIPR’s 3-year strategic plan and look forward to engaging with and representing professionals from all areas of our thriving industry.’

Nissan

Political Headlines – ministers consider withholding Nissan’s £60m package

Today’s political headlines include ministers considering withholding £60m from Nissan, Truss says women should be less ‘squeamish’ about money making, Government intervention called for over cost of cystic fibrosis drug and Government sets up group of MPs to find backstop alternative. 

Ministers considering withholding £60m package from Nissan
According to The Times, the Government is considering withdrawing a £60m support package from Nissan, after it reversed its promise to build the next generation of its X-Trail SUV in Sunderland, giving the Government less than 24-hours’ notice. Business, Energy and Industrial Strategy Greg Clark said that while ‘no jobs will be lost’, the development was a ‘blow to the sector and the region’.

Women should be less ‘squeamish’ about money making, Truss says
Chief Secretary to the Treasury Liz Truss has told The Daily Telegraph that women should be less ‘squeamish’ about making money, claiming that female entrepreneurs often find a money-making focus ‘vulgar’ but that they should instead ‘celebrate’ profits. The Treasury is to release a report today showing that female start-up founders are missing out on investment.

Government intervention called for over cost of cystic fibrosis drug
In an exclusiveThe Guardian says that campaigners are calling on the Government to intervene over the cost of the drug Orkambi which tackles the cost of cystic fibrosis. Negotiations between the NHS and the manufacturers have been in ‘stalemate’ since July. They’d like the Government to set aside the drug’s patent in the national interest.

Government sets up group of MPs to find backstop alternative
The BBC reports that the Government has established an Alternative Arrangements Working Group made up of leave and remain MPs to try and find a way of avoiding a hard border on the island of Ireland, after the ‘Malthouse Compromise’ plan gained what the Government called ‘significant support’. The group of MPs will have regular meetings with Stephen Barclay, the Brexit Secretary, and senior civil servants.

Johnson claims early election may be ‘scare tactic’
Writing for The Daily Telegraph, Boris Johnson claims that preparation for a snap election may be a ‘scare tactic’ designed to encourage Tory MPs to back Theresa May’s Brexit deal. He described the idea of an election this year as ‘lunacy’ because the ‘big questions’ about Brexit still haven’t been answered. Yesterday, Home Secretary Sajid Javid said that voters ‘would never forgive us’ if an early election was called.

Centrist Labour MPs plot split
The Times claims at a group of centrist Labour MPs are discussing leaving the party to create their own centrist political group, although a member of the group told the paper that though a split would be inevitable, it would not happen soon as ‘we’re all looking to the next set of Commons Brexit votes at the moment’.

Hancock to meet Instagram boss
The Daily Telegraph reports that Health and Social Care Secretary Matt Hancock is to meet the worldwide Head of Instagram, Adam Mosseri, on Thursday, to tell him to enforce the service’s ban on under-13s creating profiles, and to use Instagram’s experience in removing terrorist-related content to remove suicide and self-harm content.

NHS to use smart meters to track dementia patients
The Daily Mail says that the NHS is to use energy smart meters to track dementia patients at home, flagging up sudden changes of routine which might indicate that they need help and alerting relatives or carers. Privacy campaigners have raised concerns about the meters, but a trial is due to begin in Liverpool later this year.

Don’t leave your political intelligence to chance, get Vuelio Political Services.

Edelman trust barometer 2019

What does the Edelman Trust Barometer teach us about strategic PR?

The 2019 Edelmen Trust Barometer reveals that while the UK public trusts every institution more than it did a year ago, generally we’re still a distrusting nation.

Across the six major institutions the report tracks – NGOs, business, government, media, the EU and the United Nations – only the United Nations enjoys a majority (60%) of the population’s trust, while the rest are considered to be distrusted. The institution at the bottom of this list is the media, which is trusted by just 37% of the population.

While institutions aren’t trusted, the Barometer suggests individuals are, and across the world there’s a growing trust in experts – whether it’s a company’s technical experts or academics with professional expertise.

This a huge opportunity for PR and comms, who have access to in-house specialists they can direct to both the public and the media, as  journalists are increasingly looking for expert voices to lend authority to their content. The best media and the best PRs are already collaborating in this way, but public demand means it’s no longer just a smart strategy, it’s now a requirement.

The ResponseSource Journalist Enquiry Service, which was recently acquired by Vuelio, gives journalists the opportunity to request experts directly from leading PRs, further validating the role that communications plays in providing access to trusted, knowledgeable sources of information.

The Trust Barometer is full of PR opportunities for the savvy practitioner. Within its results, the report reveals a huge rise in the number of people engaging with and amplifying news, which effectively means the market for information is growing and PRs are arguably best placed to fuel it.

Any information PRs provide should, of course, be trustworthy as the public is wary of fake news; 73% now worry that it will be used as a weapon in society.

If you can position your brand, business or client as a trusted authority, and have the evidence to prove it, you will increase your PR opportunities and ultimately improve your reputation.

What did you take away from the Trust Barometer? Let us know on Twitter @Vuelio.

Boris Johnson no 10

Prime Minister Boris Johnson – the first 28 days

With Parliament back after summer recess and the threat of a general election now a likely option to break the Brexit deadlock, there’s never been a more important time to understand the political landscape and what it means for organisations across the UK. What can public affairs and external communications professionals learn from the first 28 days of Boris Johnson’s premiership?

The current prime minister’s ambitions for his Government have been revealed in a number of policy announcements he’s made since taking office, all of which received media scrutiny from traditional and online sources. In this briefing, Vuelio highlights key observations that provide essential insight into where he may face opposition progressing his agenda and where the battlegrounds lie, if, or when, a general election is called.

Download the analysis here

 

 

PRCA

Richard Nichols of Instinctif Partners joins PRCA board

Richard Nichols, Deputy Chairman of Instinctif Partners, has been appointed to the Board of Management of the Public Relations and Communications Association (PRCA).

Nichols recently took over the role of Deputy Chairman of Instinctif Partners, having been CEO for twelve years between 2006 and 2018.

Instinctif Partners was PRWeek’s International Agency of the Year in 2017 and 2018, PRWeek’s ‘Best Place to Work’ in 2018 and the Holmes Report’s EMEA Corporate Consultancy of the Year in 2017.

The PRCA Board of Management was created to ensure that the body is always operating in a way that puts its members and the industry first.

Nichols joins the board alongside Ketchum’s Jo-ann Robertson, Golin’s Bibi Hilton, and Edelman’s Ed Williams, among many others.

Nichols said: ‘I am naturally delighted to be joining the Board of Management and to be working alongside industry peers as the PRCA celebrates its 50th anniversary, and to be playing a role as part of the PRCA championing best practice as our industry continues to grow and evolve.’

Francis Ingham, PRCA Director General, said: ‘We are delighted to welcome Richard to the PRCA’s Board of Management. He brings to the table a wealth of experience of working in international business communications consultancy, and I look forward to working alongside him in this the PRCA’s 50th year.’

Photo of Cardiff University building

Transforming public affairs at Cardiff University

Building, developing and keeping track of corporate relationships with different stakeholders is a challenge often faced by anyone working in public affairs. Whether you’re faced with losing vital information when an individual leaves or lacking a central place to log every interaction, the small issues can build into a bigger headache.

Ed Bridges, public affairs manager at Cardiff University, told us about the challenges faced in his team and how Vuelio has ‘transformed and professionalised’ the University’s approach to public affairs.

Find out more about our public affairs services

Cardiff University

The challenge

While the University has historically had good relationships with our political stakeholders, the management of those contacts had at times been haphazard. Valuable contacts were sometimes lost when individuals left the University, key interactions were often not recorded, and it was sometimes hard to evaluate the level of interest/take-up from stakeholders in our work. Previous attempts at using a database to manage these contacts hadn’t worked, primarily because we had tried to tag Public Affairs onto databases which were more appropriate for sales or marketing.

The solution

After looking around for an appropriate solution, it quickly became apparent to us that Vuelio was not only the best database for our needs, but would significantly enhance the work of the team. We were particularly impressed by the level of information available on the Vuelio Database about our stakeholders. This has allowed us to do things like identifying groups of politicians interested in particular areas of our research and target briefings to them.

The database also had as much data for political stakeholders at a devolved level as it did for those in Westminster – something which, for us, was a key requirement. We have also been consistently impressed by the level of technical support we have received from Vuelio, which is allowing us to get the most out of the system.

Benefits and results

In the four months we’ve been using Vuelio, we have been able to track how many and which stakeholders have been opening and reading our briefings, and tailor/improve them accordingly. We have also been able to put steps in place to ensure that interactions with key stakeholders are properly recorded so there is a lasting record of who has met with the University (and, just as importantly, so we can identify who hasn’t).

Are you ready to transform your public affairs strategy? Fill in this form and we’ll be in touch.