James Preece blog

Dating Blogger Spotlight: James Preece

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James Preece is a leading dating expert and dating coach, and his blog is featured in our Top 10 UK Relationship and Dating Blogs. James has been working in the industry for over a decade and is involved in a wide variety of different areas, such as personal dating coaching, online dating, singles events and consulting for many dating companies. He is a very experienced relationship expert and has helped tens of thousands of men and women find love, build confidence and improve their relationships. We asked James for his dating tips, the recipe to a perfect date and how brands can get involved with the site.

What’s in store for the blog in 2019?
I’ve been working on some big plans for this year.  I’m creating some online courses and have written some new books, so these will be featured on my blog. I’m going to be teaming up with some other leading world-renowned dating coaches to bring joint content. Dating is always evolving so I like to stay on top. This also means much more video content!

What’s the secret to a great date?
Focus on making the other person feel special. That way you won’t have time to worry about what they think of you. People like people who like them, so pay them some compliments and find out what they are passionate about. Oh and don’t be too picky if there’s any chance things might work. Chemistry is often something that develops between dates rather than during them. It’s when you are thinking about what they are up to and looking forward to seeing them again.  You know you’ve had a good date when you are still smiling a few days later.  

What are your dating no-nos?
The language you use gives away so much information. If you use negative language and talk about negative topics (Brexit, your horrible job, bad dating history etc) then you’ll be associated with these things. Instead, focus on only saying positive things. This could be future dreams, ambitions, holidays planned or life achievements. That way you’ll be viewed as a happy, positive person worth getting to know.  

How does Valentine’s Day affect your content?
Valentine’s Day is always a key time for me as a dating expert. Every brand wants to push a Valentine’s story and I’ve been getting feature requests since November! This year I focused on promoting some great singles events by an upcoming brand called My Friend Charlie. I thought they were of great interest to all my single readers. 

What’s your idea of the perfect date?
The perfect date is around 90 minutes long – at least for the first one. That’s long enough to find out if you like each other but also short enough to leave something for next time. Drinks are your best bet rather than dinner as it’s more relaxed. Avoid going to the cinema or theatre for your first meeting. Do you really want to get stuck in the dark with 400 other strangers? End with a peck on the lips as that signals you are into them.  

How has the rise of dating apps changed the dating scene?
They definitely have – and that’s not always a good thing. While dating apps can allow people to get matches very quickly, it’s also made it so much harder to make a real connection. We’ve become fussier than ever and we are making judgements based purely on one photo. My dating coaching clients are coming to me more and more because they are frustrated. I teach people to try a bit of everything – online dating, singles events, approaching people they like. If you focus on what you’d like and take action you’ll soon get it. 

How do you work with brands for the blog?
I often get approached to feature brands on my blog, but I have to be very selective about what will appear.  If it’s not a good fit then I have to say no. For those that would be interesting to my audience, then I work out a detailed promotional plan. I like to give them a good return for their investment.

What’s the best collaboration you’ve worked on?
I worked with a Universal Pictures a little while ago to promote a film they were featuring. I got to advertise a competition on my blog which had a prize of a celebrity dating seminar I was running. I had so much interest and the event was amazing. 

What other blogs do you read?
I absolutely love reading anything from Naomi Narrative and Hey Saturday. Both are very experienced in this industry and are constantly thinking up new ideas and content. They’ve kept going while many other dating bloggers have long gone. 

 
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Brexit chess

Political Headlines – Tory ministers will revolt to support Brexit delay and more Labour MPs could defect

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Today’s political headlines include Tory ministers and backbenchers warn they’ll revolt, more Labour MPs will defect if Corbyn doesn’t back second referendum and the Tories who want Umunna to lead Independent Group. 

Tory ministers and backbenchers warn they’ll revolt to support Brexit delay
The Guardian reports that up to 25 ministers may vote for a delay to Brexit next week unless Theresa May rules out a no-deal Brexit. They would not offer to resign, which would force May to decide on whether or not to sack them. The Daily Telegraph has obtained a leaked letter in which the 100-strong Brexit Delivery Group of moderate Conservative MPs has warned the Prime Minister that they are prepared to vote to delay Brexit if she doesn’t secure a deal, calling for a free vote on next week’s backbench amendment on a delay.

More Labour MPs will defect if Corbyn doesn’t back second referendum
According to The Times Jeremy Corbyn’s office has been wanted that dozens of Labour MPs could defect to the Independent Group unless he backs plans for a second referendum, including shadow ministers. They are calling on him to back an amendment to next week’s Brexit motion tabled by Peter Kyle and Phil Wilson which calls for such a vote.

Umunna should lead Independent Group, Tory defectors say
The Daily Telegraph claims that two of the Conservative defectors to the Independent Group, Heidi Allen and Anna Soubry, have insisted that Chuka Ummuna should lead the group. Allen told the paper that he would get ‘the best’ out of the group, although further defections could change that. She also insisted the group wouldn’t become ‘a home for waifs and strays’ by admitting MPs who left Labour in controversial circumstances.

Minister backs ban on selling scratchcards to 16 and 17 year olds
The Sun reports that Sports Minister Mims Davies has suggested that the Government will act ‘soon’ to ban the sale of scratchcards to 16 and 17 year olds, as well as restricting betting and alcohol brands from advertising on football strips. She insists that the move is ‘not to stop people having fun’ but to protect the ‘most vulnerable’.

Juncker ‘not very optimistic’ about Brexit deal chances
The Daily Telegraph says that the EU has rejected a proposal from the Attorney General, Geoffrey Cox, which would have allowed the UK to leave the backstop without the EU’s consent. European Commission President Jean-Claude Juncker admitted he was ‘not very optimistic’ about the chances of a deal, adding that he was suffering from ‘Brexit fatigue’.

Prosecutions fall to lowest level ever recorded
The Times reports that prosecutions have fallen to their lowest number since records began nearly 50 years ago, despite increases in recorded crime. Victims’ rights campaigner Harry Fletcher told the paper that the fall was ‘clearly linked to cuts’, accusing the Government of damaging the ‘criminal justice system at every stage’.

Joan Ryan reported by Labour for alleged data protection breach
The Guardian says that Joan Ryan has been reported to the Information Commissioner by the Labour Party for accessing party systems after her defection to the Independent Group, a claim which she denies. As a result the party shut down access to two key campaigning tools yesterday.

Trade deals with Japan and Turkey won’t roll over
The Financial Times reports that the Government has confirmed that trade deals with Turkey and Japan will not be rolled over on exit day in the event of a no-deal Brexit, leading to the immediate imposition of tariffs. It also confirmed that it is still in talks with most of the 71 countries covered by EU trade agreements

Now’s not the time to have poor political monitoring – get intelligent analysis with Vuelio Political Services.

Rachel Miller

Blogger Spotlight: Rachel Miller, All Things IC

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Rachel Miller is the creator of the award-winning All Things IC blog, specialising in advice for anyone working in internal comms. All Things IC was recently ranked in the Top 10 UK PR Blogs, so we caught up with Rachel to discuss changes to the industry, the importance of research when pitching to bloggers, and why the Greggs vegan sausage roll campaign worked so well. 

What’s in store for the blog in 2019?
My All Things IC blog turns 10-years-old in March 2019. To mark the occasion, I’ll be highlighting some of the forgotten gems that I published years ago, dusting them off and seeing what’s changed since they first appeared. I’ve published 1,250 articles, so there’s a lot to choose from! I’m also working on online masterclasses to bring my blog content and consultancy work to life through a new medium for internal communicators.

How has PR changed since you first got into the industry?
I started my career as a Journalist in 1999 and moved into Internal Communication in 2003. PR and comms has changed a lot in that time. The fundamental principles of good, effective communication haven’t, but the methods and media have. For example, there was only one computer with internet access in the newsroom when I was a journalist and it was incredibly slow. I started my blog in 2009 to help me research how social media could be used for internal communication. There were only two case studies globally I could refer to in my post-graduate diploma in Internal Communication Management dissertation back then. Ten years on, I’d be spoilt for choice!

How much is Brexit affecting comms in the UK?
Many of my clients are spending a lot of time trying to provide clarity and create clear instructions for their employees around Brexit. Looking for certainties when everything seems uncertain and unclear is frustrating. A lot of time, money and effort is being spent trying to plan for every eventuality.   

What’s the biggest issue facing the industry (outside of Brexit)?
The biggest issue facing the industry is keeping up with the pace of change. Although the fundamentals of comms haven’t changed, the pace of technology and speed of communication has. This has resulted in an ‘always-on’ mentality which is having a detrimental effect on the mental health and wellbeing of many comms professionals.  

Are traditional media outlets losing their importance to the industry?
No, I think there will always be a place for traditional media outlets. Importance is relative to status, as long as people value something they will continue to choose it. We have such a rich variety of media to choose from, I think it’s healthy to have a mix of traditional and modern.  

What’s the best campaign of 2019 so far?
The Greggs vegan sausage roll launch. I thought the white boxes sent to Journalists, Apple style, and hype around it was fascinating to observe. I read yesterday that their sales climbed 10% in seven weeks, so they’re clearly on the right tracks.  

What advice would you give students looking to join the PR industry?
Go for it! Build your network and work on being known and communicating your personal brand (who you are and what you’re known for/want to be known for). Start writing using your own blog, create articles on LinkedIn and offer to guest blog on established blogs to build your presence.  

What’s your best pitch tips for PRs?
Make sure you’ve read/heard/watched whatever you are pitching to. It stands out a mile if you haven’t done your homework. Tailor each pitch and demonstrate why you’re a good fit. 

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?
Yes, daily. The best ones have done some research, they’ve looked at the content I’ve published, spotted a gap and sent me a relevant message. I have guest article guidelines and it’s obvious when they haven’t read them. I prioritise publishing internal communicators sharing their stories, I’ve published around 300 of these articles and that’s what my readers are interested in. I say no to pitches 90% of the time because they are from agencies wanting to use my blog for their own gains, rather than thinking about how they could add value to my readers.  

What other blogs do you read?
So many! I enjoy the weekly round-up from PR Place, edited by Richard Bailey, as it helps me uncover new voices in the PR world. I like to support those who are just starting out by reading and sharing their posts to encourage them.
 
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MK 2019

PR Blogger Spotlight: Marcel Klebba, MK

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Marcel Klebba, or MK to those in the know, is a rising star in the PR industry, with his award-winning blog that has once again been named in the Top 10 UK PR Blogs. A master networker in the industry, MK’s blog features interviews with leading comms voices as well as posts following his career and experience of PR.

We caught up with MK to find out what advice he has for PR students, why he’s launching ‘Comms School’ with Stephen Waddington and what PR blogs are on his reading list.

What’s in store for the blog in 2019?
I’m running a marathon*. Promise I won’t be trying to top your top fitness bloggers list, but there might be a few updates on how my training is going and a few lessons that this journey teaches me. But I’ll be also exploring the fascinating world of communications, building networks and succeeding in careers.

What’s the biggest issue facing the industry (outside of Brexit)?
Fake news. Not a new phenomenon but more amplified than ever. Comms professionals need to be aware of it and act upon it.

Are traditional media outlets losing their importance to the industry?
No. Some of our target audiences will be still reading press and will treat it as the most reliable source of information. Personally, I couldn’t live without having a flick through The Economist each Friday and City AM each morning (both in print, of course!).

What’s the best campaign of 2019 so far?
Aren’t we still in February, though?! I was really impressed with how WWF used the #10YearChallenge trend on social media to raise awareness about plastic pollution and global warming.

What advice would you give students looking to join the PR industry?
Start blogging and create a network. Stephen Waddington and I recently started a community called Comms School, which aims to help students get ahead. Blogging helps you explore a plethora of subjects, makes writing a habit and, most importantly, helps you connect with some brilliant people.

What are your best pitch tips for PRs?
Know the outlet you’re pitching to. Do your research. Make the pitch short and snappy.

What other blogs do you read?
There are a few solid ones in PR community. I’ve always read Stephen Waddington’s blog; work from Ella Minty is always thoughtful and engaging; Scott Guthrie always teaches me something new about influencers, and there’s many more.

I shouldn’t forget those who are still students or only recently graduated, just like me. Jessica Pardoe does amazingly well, and I’ve also started following some other luminaries including Beth Smith, and Ulster PR students who are running their community blog. My Friday mornings wouldn’t be the same without PR Place, edited by Richard Bailey, and its regular roundup ‘This week in PR’.

Metia, where I work, also runs a resourceful blog, full of insights into the world of marketing, that I read regularly, too.

 

*You can sponsor MK’s marathon run here.
 
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David Cameron

Political Headlines – Cameron’s failed intervention and May’s Brexit warning

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Today’s political headlines include Cameron urging the Tories to remain before they defected, May warning that time is running out on Brexit talks and Gove and Hammond clashing over Brexit preparations. 

Cameron urged defecting Tories to remain
The Times reveals that David Cameron sent a text message to the three Conservative MPs who defected to the Independent Group yesterday urging them to stay. The MPs – Heidi Allen, Anna Soubry and Dr Sarah Wollaston – warned that the Conservatives had been taken over by hard Brexiteers. The new group will meet on Monday to decide their leadership and begin hiring staff, having already received ‘thousands of donations’ according to the paper.

May warns that time is running out in Brexit talks
The BBC reports that Theresa May claimed that progress had been made in Brexit talks with European Commission President Jean-Claude Juncker yesterday, but warned that ‘time is of the essence’. Foreign Secretary Jeremy Hunt said that the ‘critical thing’ was enabling Attorney General Geoffrey Cox to change his advice about the backstop to MPs.

Gove and Hammond clash over Brexit preparations
According to The Daily Telegraph, Environment, Food and Rural Affairs Secretary Michael Gove used a meeting of a Cabinet sub-committee yesterday to accuse Chancellor Philip Hammond of damaging preparations for a no-deal Brexit by not releasing funding early enough. Gove and Hammond are also currently disagreeing on whether to impose tariffs on agricultural goods in a no-deal Brexit scenario.

Retailers warn of no-deal Brexit impact on food supplies
The Guardian says that bodies representing retailers in the UK and Ireland have warned that a no-deal Brexit could lead to tariffs of 40% or over being imposed on foods including beef and cheddar cheese, forcing up prices in shops. There could also be shortages of fresh produce caused by delays at borders.

Government’s climate advisors call for gas boilers and cookers to be banned
The Times reports that a new report by the Committee on Climate Change, which advises the Government, calls for gas boilers and cookers to be banned in new homes within six years so that the UK will meet legally-binding emissions targets. The proposals has been criticised by the Home Builders Federation, which warns that it would make homes harder to sell, adding that alternatives need to be ‘suitably attractive, available and efficient’.

Wright to warn Zuckerberg over online harms
The Daily Telegraph says that the Digital, Culture, Media and Sport Secretary, Jeremy Wright, is to call on Facebook founder Mark Zuckerberg to demand more action on online harms, warning him that ‘the era of self-regulation is over’. The paper adds that a white paper on new laws to regulate social media is ‘just weeks away’.

MPs call for reforms to save the high street
The Financial Times carries details of a new report by the Housing, Communities and Local Government Committee that recommends making ‘wide reforms’ to business rates and planning rules in order to allow high streets and town centres to succeed. It also recommends a levy on online retail sales and ‘green taxes’ on deliveries and packaging.

Bangladesh says Begum is not one of their citizens
The Guardian reports that Bangladesh has denied that Shamima Begum is a Bangladeshi citizen following the decision by Home Secretary Sajid Javid to remove the teenager’s British citizenship, claiming that there ‘is no question of her being allowed’ into the country. Javid continues to insist that he ‘would never make any decision that would make an individual stateless’, adding that his decision had not affected Begum’s baby son.

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Sarah Hall, Sarah Hall Consulting

PR Blogger Spotlight: Sarah Hall, Sarah Hall Consulting

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Sarah Hall covers a huge range of PR industry subjects on on her Sarah Hall Consulting blog. With a breadth of consultancy experience, and as a former President of the CIPR, Sarah brings unique knowledge and advice for anyone in PR. Sarah Hall Consulting is featured on the Top 10 UK PR Blogs and we spoke to Sarah about changes to the industry, her favourite recent campaign and the biggest issue in the industry at the moment.

What’s in store for the blog in 2019?
There’ll be more management and leadership content as I look at how organisations can articulate their purpose and improve their performance in order to drive profile and profits. Good reputation hinges on good business so I’ll be talking much more about that. 

How has PR changed since you first got into the industry?
PR has radically changed since I started in PR nearly 20 years ago. Much of the entry role has been automated (we’ll see more of this) and the lines between disciplines have blurred. Influencer relations was always a big part of our work but the paid element has grown exponentially and falls under our remit, whereas it might not have done so before.  

How much is Brexit affecting comms in the UK?
Whether we like it or not, Brexit offers a great opportunity for strategic PR professionals. Our role is to help organisations navigate change but to do this you need the appropriate training and qualifications. It’s why I’ve been talking about public relations as a management function via my #FuturePRoof community and latterly via the CIPR to encourage practitioners to upskill accordingly.  

What’s the biggest issue facing the industry (outside of Brexit)?
A huge issue is social mobility in public relations. We talk a lot about diversity and inclusivity but there has been very little change in recent years and the problem is getting increasingly acute. While there are some schemes helping those from more disadvantaged backgrounds to get into PR, there is not much help for those already in employment, which is why I’m setting up a charity called Socially Mobile later this year, which will provide educational grants to help people increase their earning potential. Watch this space! 

Are traditional media outlets losing their importance to the industry?
Traditional media outlets have an important role to play in society (not least in holding power to account) and therefore have an important role for anyone in PR. A healthy eco-system relies on public relations and media working hand-in-hand and I hope together we can find a way to drive a resurgence in regional media, which continues to struggle.  

What’s the best campaign of 2019 so far?
Can I cheat and go back to 2018? I’m still obsessed with the Childish Gambino song, ‘This is America’ which drew global attention to racism and gun crime in the US. Brilliantly creative, it’s a cultural phenomenon. We need more campaigns that cut through in this way. Right now it feels like everything is getting lost in Brexit.  

What advice would you give students looking to join the PR industry?
Start with the Global Alliance Capability Framework. Benchmark yourself against this as you move through your career. Make sure your lecturers and employers are aware of it if they’re not already and remember CPD is a joint responsibility. It’s up to you to focus on your own progression as much as your boss.   

What’s your best pitch tips for PRs?
Always start with what’s in it for them, whether you’re speaking to a prospective employer, client or journalist.  

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?
Yes, mainly on the #FuturePRoof site. 

What other blogs do you read?
Wadds.co.uk (a relationship break up would ensue if I didn’t); www.stuartbruce.biz; www.paulsutton.co; www.ellaminty.com and www.aura-pr.com. To be honest I pick up and read a wide variety of content as it’s served to me on Twitter so this is only a small reflection.  

 
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Joan Ryan

Political Headlines – Ryan quits Labour and Javid strips ISIS bride’s citizenship

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Today’s political headlines include Ryan quitting the Labour party, Shamina Begum’s family to sue the Home Office, Independent Group to announce first Tory defector within days and May to visit Brussels for Brexit talks. 

Ryan quits Labour citing antisemitism
The Times reports that Joan Ryan has now also resigned from the Labour Party to join the Independent Group. In an interview with the paper, she accused Jeremy Corbyn of ‘presiding over a culture of antisemitism and hatred of Israel’, adding that she couldn’t ‘be part of a party that allows racism to flourish’. Labour MP Ruth George has apologised after suggesting that it was ‘possible’ that the new group was being supported by Israel.

ISIS runaway’s family to sue Home Office over loss of citizenship
The Daily Mail reports that the family of Shamina Begum, who fled the UK to join ISIS, are to take the Home Office to court after Home Secretary Sajid Javid said he would remove her British citizenship. While being left stateless is illegal, the Government believes that as Begum’s mother was born in Bangladesh, she also has Bangladeshi citizenship.

Independent Group hopes to announce first Tory defector ‘within days’
According to The Sun, the Independent Group hopes to unveil their first defector from the Conservatives ‘within days’, with talks taking place between Chuka Umunna, Chris Leslie and Tory backbenchers. It adds that either Heidi Allen or Sarah Wollaston might announce their defection before Prime Minister’s Questions today.

May to visit Brussels for Brexit talks
The BBC reports that the Prime Minister is to visit Brussels today for continued Brexit negotiations, where she is expected to request a legally-binding assurance that the Irish backstop will not be indefinite. European Commission President Jean-Claude Juncker has warned that a ‘breakthrough’ should not be expected. The Times adds that Theresa May has told Brexiteers that the so-called ‘Malthouse compromise’ cannot be negotiated in time for 29 March, but that both sides had established a taskforce to work on it after the UK had left the EU, although she did not promise that it would be legally binding.

Brexit vote may be brought forward to next week
The Daily Telegraph suggests that Theresa May will bring forward the meaningful vote on her Brexit deal to next week, following revisions being approved by EU leaders at a summit in Egypt this weekend, allowing her to avoid mass resignations from ministers who want Brexit to be delayed if a deal is not reached.

Major warns that ‘extremists’ are manipulating both main parties
The Daily Telegraph says that Sir John Major has warned that moderate members of both the Conservatives and Labour are being sidelined while the parties are ‘manipulated’ by extreme fringes such as the European Research Group, which he described as a ‘party within a party’. However, he also argued against establishing a new centrist party.

Report shows Universal Credit will boost incomes for almost 4m people
In an exclusive, The Sun reports that Work and Pensions Secretary Amber Rudd has welcomed a report from the Joseph Rowntree Foundation which shows that 3.9m working people will see their incomes increase by an average of £3,400 a year under Universal Credit. However, the report also shows that 1.7m people will be an average of £2,500 a year worse off, with Rudd promising to ‘continue to make improvements to the system’.

Thinktank warns against Huawei
The Financial Times carries details of a new report by the Royal United Services Institute which warns that permitting Huawei to equip the UK’s future 5G mobile networks would be ‘naïve’ and ‘irresponsible’, despite GCHQ’s National Cyber Security Centre having concluded that the risks associated with Chinese influence can be mitigated.

Another resignation with more potentially to come. Stay on top of the latest announcements with Vuelio Political Services.

The Economist logo

The Economist releases daily news podcast

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The Economist has launched a daily 20-minute global current affairs podcast called ‘The Intelligence’.

The new show has been created by host Jason Palmer, co-editor of Economist Espresso, alongside a team of eight newly hired editors and producers. Each podcast episode will be split into three parts: a news story analysis, an in-depth feature, and a lighter piece.

Tom Standage, head of digital strategy and deputy editor at The Economist said: ‘This is central to what we do and a great way to introduce the nature of our journalism to others. We absolutely believe in the power of audio.’

The new daily news podcast will sit alongside The Economist’s current set of five weekly podcasts, on topics such as tech, finance and science. According to the publisher, these existing audio shows fetched seven million average monthly listens and downloads in 2018.

The podcast will be competing in a market already well-served by the likes of the Guardian’s ‘Today in Focus’, The Financial Times’ ‘FT News’ and the BBC’s ‘Beyond Today’.

Susie Warhurst, global head of content at podcasting platform Acast said: ‘The Economist’s global outlook and tone of voice will set it apart from other daily news podcasts.’

Podcasts have grown in popularity over the last few years in the UK. According to stats from Radio Joint Audience Research (RJAR) 6.9 million adults, 13% of the adult population, listen to a podcast in an average week, up from 5.5 million in 2017.

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NHSX

NHSX – the new digital NHS organisation

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Matt Hancock has announced the creation of NHSX, a new digital transformation body within the health service. The unit will bring together multiple agencies across the health sector, including NHS Digital, the Department of Health and Social Care and NHS Improvement. It also aims to unite leaders from policy-making bodies and the digital economy, drawing on experts in tech, digital, data and cyber security.

Since moving from DCMS to Health in July 2018, Hancock has identified technological improvement within the NHS as a top priority, launching a tech vision in October 2018 and devoting a large amount of time to the issue in the recently-released Long Term Plan (LTP). The Health Secretary has frequently called on the NHS to speed up its adoption of digital services; in December 2018 he banned fax machines and in early 2019 he called for email to replace paper.

NHSX will focus on three core areas: technology to give staff more free time, increasing early diagnosis of diseases, and improving patient data-sharing across the system. The unit will set policy, secure standards across England and share best practice. NHSX aims to support the commitments made in the LTP to expand the availability of the NHS App and the NHS Digital Academy programme.

Following the announcement, the Government also published a new code of conduct for AI systems used in the NHS, which, among other things, seeks to ensure safety and privacy of data-driven technology, as well as promoting the UK as a top destination for healthtech investment. It is understood that NHSX will seek an ‘open door’ policy with the technology sector, working closely with industry to improve clinical care.

The new unit will have its own CEO reporting to the Health Secretary, NHSI and NHS England, and will work alongside wider Government functions including the Government Digital Service. NHSX will ensure that all source code is open, meaning anyone who wants to write code for the NHS can understand the current areas of need. Procurement of services will also be reformed, providing greater assistance to the NHS when buying technology.

This focus on health tech follows Hancock’s previous work as Secretary of State for Digital, Culture, Media and Sport, which included the creation of the infamous Matt Hancock App. Commenting on the launch of NHSX, Hancock said, ‘This is just the beginning of the tech revolution, building on our Long Term Plan to create a predictive, preventative and unrivalled NHS’.

Although largely well-received by the health sector, questions still remain over the safety and security of using data-driven technology across the health service, which often deals with highly sensitive patient data. It also remains to be seen how effective the relationship between NHSX and the tech industry will be, and to what extent patients and staff will be involved in reforming digital services in the NHS.

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PRcast PRCA podcast

PRCA launches first podcast to “cut through the crap”

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As part of its 50th-year celebrations, the PRCA has launched its first ever podcast: PRcast.

PRcast has been created as a way to share insight into the PR and communications industry, with bite-sized news stories and conversations with top practitioners. The podcast has been created in association with markettiers and shows will be hosted by PRCA’s communications and social media manager, Harry Gardiner, alongside groups manager, Isobel Arrowsmith.

Francis Ingham, director general, PRCA, said: ‘PRcast comes at a timely moment for our industry. With more fake news and miscommunication on important topics than ever, the podcast aims to cut through the crap and get to the crux of weighty issues.’

Howard Kosky, CEO and founder, markettiers, said: ‘As the official PRCA Broadcast partner we are excited to be working on this new communications channel, and hearing the insights from many of the industry’s key voices on a variety of interesting matters.’

The first episode of PRcast features guest Jim Donaldson, CEO UK and Middle East at FleishmanHillard. Throughout the show, Donaldson discusses key topics in the industry, such as Brexit, diversity, ethics and mental health. The episode also highlights how tasks in the the PR and communications industry are continually adapting to feature more strategic disciplines alongside creativity and publicity.

The first episode of PRcast is available now on all major podcasting platforms. To listen and subscribe via Spotify, click here.

Breaking News

How long does a news story last?

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Research from Google Trends, in partnership with Schema and Axios, has found that the average ‘big’ news story lasts for around seven days before the public moves on to the next crisis.

The study, based in America, used Google Trends to look at a range of news stories throughout 2018 and found that searches for events — the Hawaii false missile alert or Thailand cave rescue, for example — seemed to deteriorate after just seven days.

Axios said: ‘The news cycles for some of the biggest moments of 2018 only lasted for a median of seven days — from the very beginning of higher-than-normal interest until the Google searches fizzled out.’

Research by Cornell University also found that bad news seems to go away faster than good news, with negative news hitting hard at first then disappearing while positive stories continue to ripple over many hours. 

Public searches are not the same as how long outlets report the story for, but one certainly informs the other. We looked at some of the biggest news stories in Google Trends from last year to see how long searches lasted in the UK. 

Seaborne Freight no deal Brexit ferries
First set of searches lasted for 12 days

Brits were shocked when they heard that a company with no ships had won the ferry contract in the case of a no-deal Brexit. From the point the story was first mentioned, searches lasted 12 days as people tried to learn more about this seemingly unknown transport company. A small peak occurred more recently when the topic was back in the news again after the contract was cancelled. 

Seabourne Freight Google Trends graph

Death of journalist Jamal Khashoggi
First set of searches lasted for two months

UK Google searches for Jamal Khashoggi rose when his name hit the headlines after he disappeared at the beginning of October. Rather than coming out all in one go, the story slowly revealed more details, which was mirrored in the searches that continued at a slower rate towards the end of last year. 

Jamal Khashoggi Google Trends graph

Chequers deal
First set of searches lasted for three weeks, the second lasted for 10 weeks

No big surprise that this search team came up a few times since it featured in the political headlines on multiple occasions over the last year. The most searches came when the plan was finalised, and when it was rejected by the EU. 

Chequers deal Google Trends graph

Salisbury poisoning
Searches continued throughout the year with the first drop at around 10 weeks

A story with lots of new developments will reoccur in search terms. For the Salisbury poisoning, searches never really stopped last year, but did peak a number of times as new information and details were shared.

Salisbury poisoning Google Trends graph

Beast from the East
First set of searches lasted for five weeks

If you were anywhere in the UK in February last year it would have been hard to miss the big snow storm nicknamed the ‘Beast from the East’. Although the storm took the country hostage and was trending on Twitter for days, searches for the storm only lasted about five weeks with a little peak again this winter as new bad weather fronts were being compared to the Beast.

Beast from the East Google Trends graph

When it comes to the lifespan of a story, if the media find new developments, then people will continue to search around the story. Things that directly impact people seem to have more searches, as well as anything slightly complicated that the audience wants clarification on.

Public searches are one thing, but what about your news stories in the press? Track your news stories throughout 2019 with Vuelio Media Monitoring.

Tom Watson

Political Headlines – Watson’s warning and the five Tories poised to quit

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Today’s political headlines include Watson’s warning that more MPs will defect if Labour fails to change, the five Tories that could join the new group and Gauke’s calls to axe short prison sentences. 

Watson warns more MPs will defect if Labour fails to change
As The Guardian reports, yesterday seven Labour MPs including Luciana Berger and Chuka Umunna left the party to form a new Independent Group. Berger warned that Labour had become ‘sickeningly institutionally racist’, while Umunna claimed it was ‘time we dumped this country’s old-fashioned politics’. In the aftermath of the schism, Labour’s deputy leader Tom Watson said that he sometimes ‘no longer recognises’ his own party and called for a Cabinet reshuffle, while Shadow Chancellor John McDonnell called on the MPs to ‘do the honourable thing’ and fight by-elections.

Five Tories could join new group
According to The Daily Telegraph, a Conservative minister and four backbenchers ‘appear poised’ to join the Independent Group. The unnamed minister told the paper that the group was made up of ‘remarkably sensible people’. Other potential defectors it identifies include Anna Soubry, Sarah Wollaston, Heidi Allen and Nick Boles.

Gauke calls for short prison sentences to be axed
The Guardian reports that Justice Secretary David Gauke used a speech to call for short prison sentences to be axed, asking why the Government should ‘spend taxpayers’ money doing what we know doesn’t work, and indeed, makes us less safe?’ Instead, he suggested the use of community orders, tagging and mandatory treatment, such as for alcohol issues.

Cox and Barclay to seek changes to agreement
The Sun says that Attorney General Geoffrey Cox and Brexit Secretary Steve Barclay are to present the EU with new Brexit proposals tomorrow. Lawyers from both sides will consider what changes could be made, either to the agreement or as ‘additional promises’ to secure MPs’ support. However, the Irish Deputy Prime Minister Simon Coveney yesterday ruled out supporting even ‘keyhole surgery’ to the agreement.

Honda announces closure of Swindon plant
The Financial Times reports that Honda is to announce the closure of its Swindon plant, causing the potential loss of 3,500 jobs. Local MP Justin Tomlinson said that the decision was ‘because of global trends’ but Lib Dem leader Sir Vince Cable claimed that ‘Brexit uncertainty is weighing on the company’.

Cabinet split over Huawei
The Times says that three Cabinet ministers are ‘at odds’ over the security risk posed by the Chinese telecoms firm Huawei. The Commons Science and Technology Committee wrote to Foreign Secretary Jeremy Hunt, Defence Secretary Gavin Williamson and Digital, Culture, Media and Sport Secretary Jeremy Wright over a month ago, but their reply has been delayed because Williamson initially wished to write a separate more robust response.

Ministers tell May to stop threatening a no-deal Brexit
The Guardian claims that four Cabinet ministers have told Theresa May to stop using the threat of a no-deal Brexit as a negotiating tactic. Amber Rudd, Greg Clark, David Gauke and David Mundell used a meeting with the Prime Minister yesterday to claim that businesses need certainly.

Labour readmits Hatton
The Daily Mirror reports that Labour has decided to readmit Derek Hatton as a member over 30 years after he was expelled from the party for being a member of the hard-left Militant tendency. As deputy leader of Liverpool City Council, Hatton was responsible for setting an illegal budget and sending council workers redundancy notices by taxi.

Don’t miss a single announcement – Vuelio Political Services clients found out which MPs quit yesterday, as they quit.

rosie and kate pr and journo blind date

PR and Journalist ‘Blind Date’: When Taylor Herring met a lifestyle freelance journalist

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In the second of our ‘blind date’ series, we introduced freelance journalist, Rosie Mullender to Kate Bailey, senior account manager at Taylor Herring. Here’s what happened when they went for, a longer than expected, lunch last week. 

How was your lunch?
Rosie: It was great! We really hit it off, and it was interesting hearing about the PR/journalist relationship from the other side of the fence. I didn’t realise we’d overrun by over an hour until we got to the tube!

Kate: Fab – it was great to chat over the various roles she’s had, from Cosmopolitan to a number of household women’s magazines, Co-Op Food and most recently her experience as a freelancer.

Did you learn anything new about their role? If so, what?
Rosie: I was surprised by the breadth of the clients Kate deals with, from Greggs to The Apprentice. Her role involves a lot of creativity to help clients from a wide range of fields achieve their PR goals, and there’s a huge amount of overlap between PR and journalism.

Kate: Rosie worked in magazines for several years and is now a freelancer. We chatted about the freelancing world, the stories she goes for and the dos and don’ts of PRs pitching to media

Were you surprised by anything they told you about their job?
Rosie: I didn’t realise how intense things get for PRs when they’re selling in big stories (I also learnt that they call it a ‘sell-in’, which I didn’t know!). It obviously involves a lot of leg work, persistence and charm. I was also impressed by the way Taylor Herring promotes a good work-life balance – it sounds like a fun job.

Kate: I was surprised by quite how ruthless the features world could be for consumer magazines. At one point Rosie was asked to find four women who went to work naked, interview and photograph them in one day – and managed it!

If you could share one top tip from lunch what would it be?
Rosie: PRs would rather hear ‘no’ than ‘maybe’ if you’re just trying to let them down gently. It means they can focus on chasing up other leads instead of having to come back to you.

Kate: Try to make the journalist’s job as easy as possible to up your chances of being successful – pitch succinctly, offer up ideas for features, attach one image to sell the story if possible and don’t send big WeTransfers for them to download. Simple stuff but it works.

Did you disagree on anything? If so, what?
Rosie: Not that I recall, but we agreed on a lot of things! Neither PRs not journalists could do their jobs properly without each other, so it’s important to be considerate. We’re all human and trying to do a job, and I think that sometimes gets lost.

Kate: Apart from our love/hate of seafood, I think we were pretty much in agreement on most things.

If you could change one thing about PRs/journalists what would it be and why?
Rosie: I would prefer them not to piggyback onto requests for specific information with irrelevant stuff. I don’t think I’ve ever placed anything that’s only been vaguely related to a specific story I’m looking for. Although as a freelancer, I do respect the need to hustle, and it’s not a huge gripe.

Kate: A simple ‘no’ from a journalist when a story isn’t right for them can go a long way, as it allows PRs to focus attention elsewhere and reducing time spent on following up with people..

Finally, do you think you’ll stay in touch?
Rosie: I hope so! We got on well, and I think with such an interesting range of clients on Taylor Herring’s roster, I’m sure Kate and I could work together in future.

Kate: Definitely. We both work on such a broad range of stories and projects that I’m sure we’ll be able to work together in future. She was a great blind date!

 

Rosie and Kate’s ‘blind date’ took place at the Paternoster Chop House aka the First Dates restaurant! If you’re a PR or a journalist and you’d like to be set up on one of Vuelio’s professional ‘blind dates’, please email Rebecca Potts.

influencer

In defence of the influencer

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‘Influencers’ are receiving a huge amount of bad press at the moment. From the CMA’s new rules around disclosure to the Fyre Festival documentaries and Panorama’s ‘Million Pound Selfie Sell Off’, a picture is being painted of a vacuous industry intent on getting as much as it can for as little as possible. But how much of this is actually true and what does it teach us about influencer marketing?

The word influencer tells us a lot about the issue. At Vuelio, we interview bloggers – in many ways the pioneers of this industry – every week and we ask them what they like to be called. While some do say ‘influencer’ many more specifically say, ‘not influencer’, and choose blogger, vlogger, writer or content creator instead.

The Kardashian effect
‘Influencer’, though clearly just a term that means one who influences, has become synonymous with social media influence – and is often the label for people with huge, visible followings that are paid to endorse products. More specifically, Instagram is often seen as the channel of the influencer thanks, in no small part, to the Kardashians, who have grown exponentially on the platform and are known to be paid hundreds of thousands of dollars for a single post.

This has created a trickle-down effect, where mini Kardashians – typically reality TV stars – tread a similar path to fame and riches, and many now have huge Instagram followings and are paid to endorse products and brands.

While paid celebrity endorsement is nothing new, there has never been so much control given to the endorser. Advertising, and celebrities ‘being the face of’, traditionally required brands to manage the endorsement, whereas Instagram accounts are run by the celebrity, so the format of the endorsement is largely in their hands.

This has led to confused practice where some don’t seem to care about the rules but many more don’t actually understand them. And while the ASA, CAP and CMA are catching up, the speed at which this industry is growing means influencers have to work it out themselves, and then share their expertise around.

Professional content creators
Many professional content creators – bloggers and vloggers – take this very seriously. Their influence, and therefore earning potential, tends to be based on high quality content and genuine expertise. While celebrities use their star power to build an audience, content creators have built loyal followings through their knowledge, excellent writing and great media content.

The way these professional content creators work with brands and are seen by their audience plays a huge part in their ability to thrive in the industry, again because their content is directly linked to their influence. Bloggers and vloggers are now at the forefront of ethics in the influencer marketing industry – actively calling for clear rules and guidelines for everyone to follow to make it an even playing field.

This doesn’t mean that celebrities are the problem, but they are high profile and tend to be names that feature in the mainstream press. So, when one of them does something wrong – or perhaps a group are taken advantage of by a brand that should know better – they further establish the term ‘influencer’ in a negative way.

The influencers in influencer marketing are not one type of person or professional working in one way, which is why the term ‘influencer’ is so problematic. Brands – it’s time to know your influencers, why they’re influential and which type of influence is right for you.

What does this mean for PR?
The PR industry has just as much trouble deciding what an influencer is. As this PRWeek article points out, opinions vary from it being someone who has high engagement with their target audience to social media users with large followings.

Katie Hunter, social and influencer lead at Karmarama, makes a strong point – she said: ‘We definitely need to stop thinking about ‘influencers’ as YouTube celebrities, Insta-stars or a way to buy quick reach of advocacy. A lot of the coverage recently (often negative, let’s be honest) focuses on a very shallow pool of (often very famous) creator talent that certainly isn’t representative of the enormous breadth and endless possibilities open to us through influencer marketing now.’

Once brands and agencies understand the full potential of influencer marketing, and the differences between micro, macro and celebrity influencers, they can collaborate with the right creators who can help them reach their goals and tap into new, loyal audiences both ethically and effectively.

‘Influencers’ have a bad rep and it’s time for every side of the industry to come together and start painting a new picture of how diverse this industry really is, how important it is to brands and how professional it’s becoming.

If you want to work with the right influencers to reach your goals – you need the Vuelio Influencer Database.

Labour rose

Political Headlines – Labour MPs set to quit and calls for Facebook regulation

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Today’s political headlines cover the moderate MPs set to announce their departure from Labour, the call for Facebook to be regulated and the moderate Tories facing deselection. 

Moderate MPs set to announce departure from Labour
The BBC says that senior Labour sources have claimed that a small group of MPs will announce their departure from the party at an event this morning over the leadership’s handling of Brexit and antisemitism. Stephen Kinnock urged the MPs to ‘stay in and fight’. The Guardian adds that Chuka Umunna is expected to be one of those involved, while others could include Chris Leslie, Luciana Berger, Gavin Shuker, Angela Smith and Mike Gapes.

MPs allege Facebook broke laws and should be regulated
The Guardian carries details of a new report by the Commons Digital, Culture, Media and Sport Committee into disinformation and fake news which says that Facebook broke privacy and competition laws, and should be subject to statutory regulation. The report labels the social media firm’s executives ‘digital gangsters’, accuses chief executive Mark Zuckerberg of contempt for Parliament, claims that electoral law is not fit for purposes, and calls for an independent investigation into recent elections and referenda.

Five moderate Tories face deselection attempts
The Daily Telegraph reports that two more moderate Conservative MPs are facing deselection votes. Sir Alan Duncan and Dr Sarah Wollaston join Heidi Alexander, Dominic Grieve and Nick Boles in facing votes of no confidence from their constituency associations, in what it claims is known as the ‘purple momentum’ drive.

May ready for ‘howls of rage’ over no-deal Brexit tariffs
According to The Times, the Prime Minister is preparing for ‘howls of rage’ as ministers finalise no-deal Brexit tariffs. International Trade Secretary Liam Fox favours dropping them to zero in as many areas as possible, but other ministers want to protect producers, including farmers. Tariff details will be published next week, with a decision due on Wednesday.

Gove announces increased efforts to tackle plastic pollution
The Financial Times says that Michael Gove, the Environment, Food and Rural Affairs Sectary, has increased his efforts to tackle plastic pollution, setting out plans for a new tax, standardised recycling and a bottle return scheme. However, the paper says that this is likely to ‘irritate food and drinks companies’ as they have already warned that don’t have the capacity to respond to consultations on topics other than Brexit. The Times adds that the proposals also include a levy on all clothing sold in an attempt to reduce waste.

Border security checks to be abandoned in no-deal Brexit
The Sun says that HMRC will announce a six-month ‘standstill’ this week, abandoning no-deal Brexit security and safety checks, as the Border Force is insufficiently prepared to administer these, having already said it will waive the requirement for goods declarations.

British attempts to speed-up Japanese trade deal fail
The Financial Times claims that British attempts to persuade Japan to agree to a quick trade deal after Brexit have ‘backfired’. Foreign Secretary Jeremy Hunt and International Trade Secretary Liam Fox wrote to their counterparts to tell them that ‘time is of the essence’. However, the Japanese found this to be a ‘high-handed approach’ and are unwilling to replicate their trade deal with the EU, instead seeking preferential terms.

Labour MP Paul Flynn dies
The BBC reports that Labour MP Paul Flynn has died at the age of 84. Flynn, who had announced that he would step down ‘as soon as possible’ in October, had been suffering from rheumatoid arthritis. Jeremy Corbyn described Flynn as ‘an independent thinker who was a credit to the Labour Party’, adding that he ‘will be greatly missed’.

Does your political intelligence include moves and changes as they happen? Make sure it does with Vuelio Political Services.

Flickering Myth logo

Film Blogger Spotlight: Gary Collinson, Flickering Myth

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In the number one spot in the Top 10 Film blog ranking, Flickering Myth was created by author Gary Collinson, a fan of superheroes, Star Wars and LEGO. In this spotlight, Gary tells us all about relaunching the Flickering Myth Podcast Network, which film he is most excited about this year, and the importance of brands providing mutually beneficial content.

What’s in store for the blog in 2019?
Our main aims for 2019 really are to just to keep on improving, building and engaging with our audience, and having fun with what we do. We’ve recently relaunched our Podcast Network, and we’re currently in the process of revamping our original video content, so they are two areas we’ll be looking to grow in 2019, assuming all goes to plan!

Which film are you most excited about this year?
It has to be Avengers: Endgame. Anthony and Joe Russo have been knocking it out of the park with each of their Marvel movies, and the way they brought everything together with Avengers: Infinity War (without it feeling totally overstuffed) was exceptional. I can’t wait to see how it all ends.

How are the likes of Netflix changing the industry?
There are definitely positives and negatives to the rise of Netflix and other streaming services. Netflix is putting out a LOT of original content, and that has to be a good thing for the talent involved. It has a huge built-in audience, and doesn’t need to convince people to get up, leave the house, travel to a cinema and spend a fortune on overpriced tickets, food and drink, so it can take more of a chance on projects – some of which may never get made via the traditional route, and certainly wouldn’t get the same level of exposure. In theory, it should force the studios to raise their own game.

However, no matter how good your home cinema set-up is, there’s nothing like the theatrical experience, and with more and more streaming services popping up, it could get quite costly to keep on top of everything you want to see. Sadly, for people like me who treasure their Blu-ray and DVD collections, it also seems to be killing physical media, which is a real shame in my opinion. I miss the video shop.

Which films/stars will win the big categories at the Oscars?
Best Picture – Roma

Best Director – Alfonso Cuaron

Best Actor – Bradley Cooper

Best Actress – Olivia Coleman

Best Original Screenplay – Vice

Best Adapted Screenplay – A Star Is Born

How does awards season affect your content and planning?
Awards season doesn’t affect our content and planning too much. We cover the nominations and winners for the major awards ceremonies, and maybe offer a few predictions, reactions and op-eds along the way. We’ve also been fortunate enough to attend the British Academy Film Awards for the past few years, and so we’ll have some coverage and content going up from there on the site and our social channels.

What advice would you give PRs/brands who want to work with you?
If your products are relevant to our audience, then get in touch! But please visit the site beforehand; find out what we do, and who our audience is. We’re not a travel site, or a motoring site, or an insurance site. We’ll happily work with those clients, as long as the content is relevant to our readers and to our niche. But if you get in touch asking us if we’d like to write a feature on ‘The Ten Best Holiday Resorts in the Algarve’, you’re really just wasting your time.

What do PRs do that’s wrong?
We’ve worked with some fantastic PRs and agencies over the years, so I’d like to stress that by no means is this applicable to everyone. But, in my experience, I believe there are some agencies that expect too much, for too little in return. Sometimes, it can be a one-way street.

We’re more than happy to promote your clients’ movies or video games, share the posters, the trailers, a review, and maybe even a little more beyond that, if it is relevant to our readers. It’s what we and our audience both love after all, and we do our very best to accommodate. But we are not obligated to do so. Sometimes we have other priorities.

Occasionally, it’s also nice to receive something in return, like an interview for the movie we’ve promoted solidly for six months. Take into consideration the ROI, and the value that sites offer your clients. Of course, we fully appreciate this isn’t always possible, but a straight-up, honest rejection is always better than radio silence, or an excuse.

As I said, this certainly doesn’t apply to every agency. However, you tend to find that the agencies that expect the most – the ones that bombard us with requests, and reminders to their requests, and reminders for their reminders – are generally the ones who offer the least in return.

What other blogs do you read?
Unfortunately due to the demands of Flickering Myth I don’t get anywhere near enough time to read as many websites as I’d like. Dark Horizons has always been a great site for movie and TV news, and I also enjoy Den of Geek, The Playlist, Screen Rant, Bloody Disgusting… there’s likely a few more I’m forgetting too. As a fan of LEGO, The Brick Fan is a regular read, and Fantha Tracks is a good place to keep up to date with all things Star Wars.

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Naomi Narrative, Naomi Lewis

Dating Blogger Spotlight: Naomi Lewis, Naomi Narrative

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Created by Naomi Lewis as a way to get things off her chest after a terrible date, Naomi Narrative is featured as one of our Top 10 Dating and Relationship blogs and focuses on all things sex, love, relationships and dating. Naomi shares why she will be posting even more about her relationship this year, why you should put away your phone during a date, and why she likes reading all about the different perspectives of dating. 

What’s in store for the blog in 2019?
This year, I’m getting personal. Of course, I’ll continue writing about all sorts in the world of dating, sex and relationships but I’ll be sharing bits and pieces about dates I’ve been on in the past – the good, the bad, and the ugly, and more about my current relationship. I think as much as it’s important to share advice and experience about dating when single, it’s equally important to share advice and experience about things that happen in a relationship. There’s too much faff on social media these days and at times, I feel people have totally unrealistic expectations of relationships – quickly forgetting that they take work, so more nitty gritty in store! 

What are your dating no-nos?
Where do I begin with a question like that? My biggest dating no-nos would be: 

  1. Don’t lie – You’ll always get found out in the end. Don’t use photos on dating apps from 20 years ago, don’t lie about your job, etc. You are who you are, and you want someone to find the you that you love. Simple. 
  2. Don’t be unhygienic – There’s nothing worse on a first date than meeting a modern man (or woman for that matter) who doesn’t seem to know how to brush their teeth or slap on a bit of deodorant. It’s not only poor hygiene, but it’s also common courtesy to keep yourself clean and fresh, not just when you’re dating!  
  3. Don’t be lazy – If you’re having a conversation, keep it going by returning a question with an answer and a question to follow, don’t continue to allow your potential partner to plan your dates and holidays. A relationship is a two-way street – you get what you give.  

How does Valentine’s Day affect your content?
As you can imagine, Valentine’s Day is a real hotspot for dating bloggers. You’re getting press releases and samples thrown at you left, right and centre. I wouldn’t say it affects my content as the bulk of my blog discusses dating, sex and relationships all year round. However, with that being said, I always feel that it’s important to remind people of the real meaning behind Valentine’s Day: it’s not about getting yourself into debt to lavish your significant other with material goods, it’s about setting aside some time and not letting life get in the way and celebrating your love for one another. Of course, I’m not saying don’t buy gifts if you like to do that, just don’t forget what it’s all about.  

What’s your idea of the perfect date?
I think the ‘perfect date’ is totally dependent on the two people involved. For instance, for two thrill-seeking go-getters, their ideas of a perfect date might be bungee jumping off a bridge in South America, whereas that’s probably my worst nightmare. I think that if the date is well thought out with the two people involved in mind – taking into consideration their likes and dislikes – alongside dedicating real, quality time to spend together (that means no phones or distractions), that could certainly be pretty perfect. Time and thought are key to showing someone that you really care. THAT’S romance.  

How has the rise of dating apps changed the dating scene?
There are an awful lot of pros and cons to dating apps. Unfortunately, dating apps have had a significantly negative impact on a lot of people – simply due to their very nature. People – both men and women – frequently describe themselves as feeling ‘disposable’. Now, with apps, there is access to so much ‘choice’ in terms of potential partners online that a lot of daters get FOMO and can’t seem to commit. However, on the flipside of that, apps allow you to meet and date people you may never have met in ‘real life’. It’s swings and roundabouts, but as long as you’re using the right apps for the right reasons – with the right attitude – they’re great. 

How do you work with brands for the blog?
I think the most successful way to work effectively with brands is to ensure your communication is spot on. Be totally clear about your requirements, and make sure they are clear about theirs. There are PRs and brands I’ve worked with on an on-going basis and the reason (I believe) it’s worked is because there has always been a clear brief from both ends, and everything’s totally transparent. With expectations and honesty from the outset, it becomes a really easy process for everyone to get what they want from a collaboration.  

What’s the best collaboration you’ve worked on?
I’m currently working with a brand called The Sway and I love it. Not just because of how we’re working together, but because of what they’re attempting to do. The Sway is a subscription box service, where every two months, you receive a pleasure package packed with products, toys, tips, hints – all based on a particular theme – which in essence, is to empower women to explore their sex lives. I adore the concept and think it’s going to be huge.  

What other blogs do you read?
I love reading other dating blogs, especially posts from Eve Greenow’s Never Settle and James Preece. Dating is something that affects everyone at every point in their lives so it’s great to be able to read about various topics and trends from differing perspectives.

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Theresa May speech

Political Headlines – new Brexit tactics after latest Commons defeat

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Today’s political headlines include the UK retreating on its demand over the backstop after the latest defeat, Cliver Lewis saying Labour will be finished if it supports the Government on Brexit, NHS England chairman describing the health service as dysfunctional and Javid to prevent the return of IS bride. 

Britain to retreat on its demand over the backstop after May suffers another Commons defeat
The Times reports that Britain will no longer attempt to renegotiate the Irish backstop issue. Brexit Secretary Stephen Barclay suggested to the EU’s chief negotiator Michel Barnier during talks this week that the Government could accept legal guarantees that fell short of renegotiating the draft withdrawal treaty.

Shadow Minister says Labour will be finished if it supports the Government on Brexit
The Guardian reports that Shadow Minister for the Treasury Clive Lewis has said that the party would never be forgiven if its MPs voted to facilitate a Conservative Brexit deal.  Another shadow minister, Paul Sweeney, also backed a second referendum on the final Brexit deal for the first time on Thursday.

NHS England chairman describes the health service as dysfunctional
The Times reports that Lord Prior of Brampton has said the NHS staff suffer from ‘learned helplessness’ in a dysfunctional system. He said that targets, competition and reliance on inspectors had all led to a disjointed system and demoralised staff. Lord Prior, whose role is guiding the health service’s strategy, said that the main aim of a ten-year plan was to overcome organisational divides that had ‘riven the NHS over the last 25 years’.

Home Secretary says he will try to prevent return of IS bride
Dominating the front pages this morning is the story of a British teenager who travelled to Syria to join the Islamic State group wanting to return to the UK. Metro reports that Shamima Begun, who was 15 when she became a jihadi bride in 2015 and is now pregnant with her third child, wants to return to the UK to have access to the NHS for her baby. Sajid Javid has said he ‘will not hesitate’ to block the return of those who have supported terrorist organisations abroad. The Telegraph says Begum’s wish to return to the UK has prompted a fresh row over the treatment of returning jihadists. It reports that the United States is ‘fed up’ with what it calls the UK’s ‘soft approach’ and plans to send British IS fighters to Guantanamo Bay.

Dozens of Labour MPs vote in favour of extending Article 50
The Independent is reporting on the decision last night of 41 Labour MPs to back an SNP amendment calling for an immediate delay to Brexit. The SNP are seeking to extend Article 50 by ‘no fewer than three months’ after 29 March, with the Labour rebellion reportedly down to confusion amongst MPs over Jeremy Corbyn’s stance on delaying Brexit. Corbyn had ordered his MPs to abstain on the vote, despite Shadow Foreign Secretary Emily Thornberry saying the party backed an extension.

Over 100 MPs to holiday next week despite cancellation of recess
The Sun has revealed that over 100 MPs are planning to take holiday next week, despite the fact that their parliamentary ‘half term’ break has been cancelled by the Government in order to continue work on Brexit. MPs from all parties will be absent, with sources saying both Labour and Conservative MPs have been ‘paired off’ for votes so they can take leave. Some are claiming that the cancellation was a PR stunt, with chief whip Julian Smith saying recently that pre-planned trips or family time could still go ahead.

What’s happening with Brexit now? Don’t miss any of the action, stay up to date with Vuelio Political Services.

Phil Edwards Live for Films

Film Blogger Spotlight: Phil Edwards, Live for Films

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Phil Edwards created Live for Films to share his love of films, comics, video games and TV. Live for Films holds a place in our Top 10 Film blogs, so we spoke to Phil to find out all about which films he is excited about this year, his Oscars predictions and the importance of good communication from brands. 

What’s in store for the blog in 2019?
As always, Live for Films will be building to bigger and better things. We will be covering various Film Festivals around the World, heading off to the New York Comic Con once again and sharing the latest news, interviews and reviews for the many movies heading our way. 

Which film are you most excited about this year?
I am also a huge comic book fan so I cannot wait to see what happens in Avengers: Endgame. We have also got Quentin Tarantino’s Once Upon A Time In Hollywood heading our way, which should be great. 

How are the likes of Netflix changing the industry?
Netflix and other streaming services are bringing new movies to a huge audience. That means some smaller films are getting seen by a wider range of people, but it will be having an impact on the number of people heading off to the cinema. For me, the cinema is still the best way to experience a movie. 

Which films/stars will win the big five categories at the Oscars?
Best Actor - Bradley Cooper- – A Star is Born 

Best Actress - Yalitza Aparicio – Roma 

Best Supporting Actor - Mahershala Ali – Green Book 

Best Supporting Actress - Regina King – If Beale Street Could Talk 

Best Picture - Roma 

How does awards season affect your content and planning?
It means a lot more planning ahead and keeping track of the various award presentations. There is also a lot more scope for follow up articles and interviews based around the various winners. As I am based in the UK and many take place in the US, it also means a lot of late nights! 

What advice would you give PRs/brands who want to work with you?
Send out clear, concise emails detailing their requests. Included relevant images, trailers or whatever else is needed to promote the films. 

What do PRs do that’s wrong?
After the initial request for coverage of films or invites to screenings, there is often a delay in getting the actual information or screening confirmations over until the very last minute. That can make it difficult to arrange coverage for the films being promoted. Good communication makes everything better. 

What other blogs do you read?
I read Generation Star Wars and The Studio Exec.

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Churchill

Political Headlines – May facing fresh Brexit and defeat and McDonnell calls Churchill a villain

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Today’s political headlines include May facing fresh Brexit defeat, McDonnell calling Churchill a villain, Labour frontbenchers might quit and Conservative MPs back end to indefinite immigration detention. 

May facing fresh Brexit defeat as Brexiteers object to motion
As the BBC reports, MPs will debate the next steps on Brexit later today, with the Government facing a potential defeat at the hands of Conservative Brexiteers. This is because the motion tabled by the Prime Minister backs the views expressed by MPs in their last Brexit vote, including ruling out a no-deal Brexit. The deputy chairman of the European Research Group of Eurosceptic MPs said that its members had ‘pleaded’ for the wording to be changed’ and they could not back the motion as it ‘removes our negotiating leverage’.

McDonnell calls Churchill a ‘villain’
Shadow Chancellor John McDonnell has caused controversy after he told Politico that Winston Churchill was a ‘villain’, citing his role in sending troops into the Tonypandy riots. In response, Sir Nicholas Soames, a Tory MP and Churchill’s grandson, told The Daily Telegraph that McDonnell was a ‘third-rate, Poundshop Lenin’.

Labour frontbenchers may quit if Corbyn doesn’t back referendum

The Guardian says that Jeremy Corbyn will see up to ten frontbenchers resign unless he backs a second Brexit referendum in a fortnight. However, Len McCluskey, Unite’s General Secretary has warned that stopping Brexit ‘is not the best option for our nation’ and other frontbenchers have indicated that they could not back such a policy.

Conservative MPs back end to indefinite immigration detention
The Times reports that eleven Conservative MPs have written to Home Secretary Sajid Javid demanding that immigration rules are reformed to restrict the amount of time people can be held in immigration centres to 28 days. The MPs, including David Davis, Andrew Mitchell, Dominic Grieve, Anna Soubry and Dame Caroline Spelman, claim that the current policy ‘undermines our proud traditions of justice and the rule of law’ and is ‘expensive and inefficient’.

Almost all councils plan to increase council tax
The Guardian carries the results of a survey by the Local Government Information Unit which shows that almost all councils plan to increase council tax in April, with three-quarters planning increases of over 2.75%. However, they also plan cuts to services as a result of falling funding from the Government, with 80% having no confidence that the current funding model is sustainable.

May warns BBC not to cut free TV licences
The Daily Telegraph reports that Theresa May has warned the BBC not to end free TV licences for the over-75s, using Prime Minister’s Questions to say that the Government ‘want and expect the BBC to continue free licences when they take over responsibility for the concession in 2020.’ A final decision is due by June.

Williamson attacked after Chinese cancel trade meeting
The Sun claims that a row has broken out in the Government after the Chinese Deputy Prime Minister Hu Chunhua cancelled trade talks with Chancellor Philip Hammond at which he was due to lift bans on British poultry and cosmetics, following a speech in which Defence Secretary Gavin Williamson attacked China’s military plans.

Williamson calls for gay troops to be allowed to marry at bases
In an exclusive, The Daily Telegraph says Defence Secretary Gavin Williamson has written to Women and Equalities Secretary Penny Mordaunt, calling for legislation to be changed so that gay members of the armed forces can marry at bases, describing the current situation as ‘unacceptable’.

Does the Churchill story matter or is it just distraction? Find out with Vuelio Political Services.