IWD what does it mean to you

What does International Women’s Day mean to you?

For this year’s International Women’s Day, our female colleagues completed an anonymous survey about IWD and working as a woman in this industry. In this first post, they talk about International Women’s Day and what it means to them.

What does International Women’s Day mean to you?
‘It is about striving for balance and acknowledging that women have a significant part to place in the workplace and should be equally valued and compensated.’

‘A special day to remind women that we are wonderful but also that we still have some way to go in the fight for equality. And that’s ok, we are in this together.’

‘Solidarity and recognising how far women have come and achieved. Empowering each other and creating awareness on equality worldwide is important!’

‘To celebrate how far women have come in terms of being valued and represented in society, since the days when we were considered inferior to men. Luckily, in most of the western world, we have now gained a seat at the table and it’s a chance to celebrate the success of those who helped us get there, but also a reminder that there is still some way to go in some countries, for example less access to education, health and safety risks and political representation.’

‘Gender equality is still an issue in many contexts, it is not a ‘given’ that men and women are treated or perceived in equal terms. IWD provides an opportunity to have positive discussions regarding the importance of gender balance and to celebrate wonderful female role models who are leading the charge.’

‘Like many men and women, my views on the need to secure women’s rights and shape an equitable society have been influenced in recent years by raising a daughter.  A daughter who (despite often wearing gender-neutral clothes and playing with ‘boy’ toys and having a proudly feminist working mother and a father who is more useful in the home than her mother), said at the age of six when asked if she would like to be a doctor, ‘I can’t be a doctor, only boys can be doctors.’ A daughter who had to be persuaded to remain in the top maths set at school because she was the only girl from her form in that set.  A daughter who has repeatedly heard other mothers saying to their daughters, ‘Don’t worry, darling, I wasn’t any good at maths/science/technology either’ as though those things were in some way not cool or aspirational.  A daughter who has said she can’t call herself a feminist because she associates that term with being unfeminine or anti-men.  A daughter who sets high standards for herself and the women in her life, but who is comparatively tolerant of the foibles and failings of the men she knows (in a ‘Oh, shame they can’t help it’ sort of way).  We kid ourselves if we think we don’t have to be alert to gender bias in our society and International Women’s Day is a great time to stop and think about that.’

‘This is a day where I can reflect how proud I am to be a woman and recognize the progress I’ve made in my career and personal life.’

‘For me, its super important. I have a couple of really inspiring women close to me, in my work and personal life and I think it’s great to take a moment to appreciate and reflect on their success/journey.’

Am I a female role model

Am I a female role model? International Women’s Day with Joanna Arnold

I am delighted to be writing this on International Women’s Day. For me, IWD is a fantastic movement that recognises and promotes the achievements of women and finds ways to support and encourage more to fulfil their potential. It’s not a single event confined to 24 hours – each year feels like another step in the right direction with more progress for women’s rights and gender equality.

Joanna Arnold IWD 2019But it’s patently clear that there’s still some way to go. We know, from the PRCA Census, there’s a 21% gender pay gap in PR and comms, which is higher than the UK average (which is obviously too high itself). The Census also revealed a 7% increase in female MDs since 2016, but men still dominate at the top and true equality is therefore still lacking.

At Vuelio, our story is a little different – we have an even gender split across senior management and a female CEO, which is rare for a tech company.

I was recently asked whether I feel a responsibility to be a strong female role model as the CEO of Vuelio. The answer is complicated because I feel a responsibility to be a role model for all my staff, no matter what gender, and try to champion excellence in Vuelians* in all its forms.

As a business we’re aware that not all departments are as diverse as they could be, and where we have an uneven split – in Development for example – we’re actively seeking to bring more female Vuelians into the fold. This isn’t just a gender policy but part of a wider belief that a diverse workplace makes better products, services clients more effectively and solves problems more efficiently.

So, I tend not to focus on my role in the company as a woman, but as someone who has worked hard and is now in a position to support and mentor others in this business. I actively seek to increase diversity and mentor brilliant people, so they can progress their careers at Vuelio. The fact I can strive for this and also be a female role model to other women in this industry is truly humbling and a responsibility I take seriously.

That’s why for this International Women’s Day we’ll be highlighting the views of female Vuelians from our company survey and we’re also delighted to have a guest post from Heather Baker, CEO at TopLine Comms, with advice for young female PR professionals.

But we’re not confining these brilliant voices to a single day, instead we’ll continue to featuring regular commentary and guest posts from excellent women in the industry. We have a few lined up already but there’s always room for more.

So, if you’re a brilliant woman, we’d like to hear from you. Get in touch and let’s start a conversation.

Happy International Women’s Day.

 

*Vuelians work for Vuelio, because we’re cool like that.

Heather Baker feature

International Women’s Day: Advice for young female PR professionals

This is a guest post from Heather Baker, Founder and CEO at TopLine Comms.

Reassessing the gender pay gap on International Women’s Day

Today marks the 108th International Women’s Day. It serves as a collective call for gender parity and this year’s theme #BalanceForBetter is, in my opinion, one of the best yet. It recognises the fact that balance isn’t just an issue that affects women, but a business issue: and it’s a really important distinction to make.

Even though PR has historically (and somewhat stereotypically) been perceived as a female-led industry, there is still a marked gender pay gap. According to the PRCA’s 2018 PR and Communications Census, the current pay gap between male and female PR professionals stands at 21%. When you compare this to the 2018 ONS stats, which put the gender pay gap at 8.6% for full-time workers (the closest it’s been for 21 years), you realise how far behind the PR industry really is.

Initiatives like International Women’s Day are important because they help create change and raise awareness. On the topic of gender parity, you can already see positive changes in education, with more children being taught how to code at primary school in the UK. By comparison, I went to an all-girls school and had to learn knitting and cooking alongside maths and physics. I ended up studying psychology at university; I would have preferred engineering but it just didn’t occur to me at the time.

Fortunately, my mum was a career woman and my dad always treated me like an equal, which helped me develop some valuable self-belief. After graduating, I went into PR. I’m proud to say that my company, TopLine Comms, is an equal opportunities employer and that our STEM specialist team comprises an equal gender split.

Having built TopLine from scratch, here are some of the things I’ve learned along the way that might help anyone starting out in public relations, or any other career for that matter.

Help others
Watch enough romantic comedies and you’ll end up believing that female colleagues need to be archenemies, but that shouldn’t be the case. Women must help other women succeed. The first step is to help others and hold yourself accountable for speaking up about positive gender parity and equality in your workplace.

Mentorship is extremely important to empower younger generations to fill the shoes of their seniors. Look out for mentorship programmes, or simply ask a more senior female colleague to mentor you and show you the ropes

Run your own race
Social comparison theory is the belief that humans are driven to self-evaluate by comparison to others. It’s easy to believe that your peers are better than you – maybe you think that they have better senior relationships, get to work on more exciting opportunities or get better results. But comparison is the thief of joy. It’s a dangerous practice and one that stops you from running your own race and focusing on you. Be yourself, know your strengths, use them wisely and the rest will follow.

Set boundaries
If you haven’t read Michelle Obama’s book ‘Becoming’, I strongly recommend that you do. In the book, she talks about the idea and importance of balance – precisely the theme of this year’s International Women’s Day. Juggling a career, family and friends, and still having time for yourself is no easy feat, so it’s vital that you set boundaries and stick to them.

Try to identify what you feel comfortable sacrificing and what you don’t, and then make sure that don’t compromise on it. It’s different for everyone so, as mentioned above, don’t compare your choices to others. You’ll find lots of articles with top tips from successful people, from not reading emails first thing in the morning to creating lists and getting enough me time. Ultimately, it just comes down to what you need to do to be your most productive self. Find what helps you to balance your time and don’t be embarrassed to incorporate it into your schedule.

Awareness days give us an excuse to reflect on important issues that affect our lives. Let’s use this year’s International Women’s Day and theme of #BalanceforBetter to tackle the gender pay gap and talk more openly about how women can succeed in the workplace.

Theresa May

Political Headlines – May appeals to EU to help her deal pass and Zaghari-Ratcliffe is granted diplomatic protection

Today’s political headlines include May appealing to EU to help her deal pass, Zaghari-Ratcliffe granted diplomatic protection, Bradley accepts there are ‘no excuses’ for her comments and Conservatives scared they could lose 1,000 councillors in local elections. 

May appeals to EU to help her deal pass
The BBC reports that the Prime Minister will ask the EU to agree to legally binding changes to the backstop in order for her deal to pass through the House of Commons. She will tell EU negotiators that they will have a deciding role on whether the deal can pass next Wednesday. The EU has maintained the view that it is for the UK to come up with solutions to break the current deadlock.

Nazanin Zaghari-Ratcliffe granted diplomatic protection
The Guardian reports on Nazanin Zaghari-Ratcliffe being granted diplomatic protection thus raising her case to the level of dispute between the UK and Iran, if she suffers any injury it will be seen as an injury to the UK. This comes after Foreign Secretary, Jeremy Hunt, said her human rights were not being met after the denial of better medical treatment. Zaghari-Ratcliffe is currently serving a five-year prison sentence in Iran on charges of spying. Hunt said the decision was not one he took lightly and it is down to the lack of progress in the talks.

Bradley accepts there are ‘no excuses’ for her comments
Sky News reports on Northern Ireland Secretary, Karen Bradley, accepting there are ‘no excuses’ for the comments she made about killings by the police and military during the Troubles not being crimes. Bradley has been under pressure to resign for her comments and has had to clarify she is not referring to any case. Prosecutors will next week announce whether soldiers will face trial for the Bloody Sunday killings amplifying the impact of the remarks. Bradley apologised for the remarks and any offence he caused.

Conservatives scared they could lose 1,000 councillors in local elections
The Sun has an exclusive that reveals that senior figures in the Conservative Party are worried they could lose 1,000 councillors in the upcoming local elections. If this scenario does play out it is expected that critics of the Prime Minister will begin demanding she step aside. However those close to May in the Cabinet are asking her to reshuffle her top team after the elections and bring in some fresh faces.

IDS criticises Khan for handling of violent crime in London
The Express reports on remarks made by Iain Duncan Smith on the Mayor of London’s handling of violent crime in London, IDS said that Khan is playing political games and not taking responsibility for what is going on. Khan has defended himself from any criticism by saying that the Metropolitan Police have lost vast amounts of funding in the last few years and this is having a direct impact. In his remarks IDS spoke of the effectiveness of stop and search in stopping knife crime.

Bercow blocks release of bullying inquiry emails
The Huffington Post reports on John Bercow using a veto to block the release of his correspondence with officials concerning bullying in Parliament. The post has been trying to get hold of the correspondence as it is rumoured that Bercow and senior staff are seen as part of the problem in them. Bercow has been criticised for this move saying that it is preventing public discussion of the issues and is harming the confidence people will have in Parliament.

Conservative Leadership candidates posturing themselves
The Financial Times looks at the possible candidates to replace Theresa May as leader of the Conservative Party. They indicate that those who fancy the position for themselves are beginning to put themselves in the best possible position. The FT picks out Jeremy Hunt, Sajid Javid, Boris Johnson, Liz Truss, Dominic Raab, James Cleverly, Penny Mordaunt and Matt Hancock as those making moves. The report looks at the different direction each possible candidate would look to take the party in and who they would appeal to.

Next week there’s a meaningful vote and the Spring Statement – find out how you’ll be affected with Vuelio Political Services.

Knife crime police

Political Headlines – Knife Crime and Brexit vote

Today’s political headlines include May not listening on knife crime, Ministers believe Brexit deal will lose by 100 votes, EHRC may launch inquiry into Labour’s handling of antisemitism and Mercer calls on May to allow younger generation to lead Conservatives. 

Theresa May is not listening on knife crime says former head of the Metropolitan Police
The BBC report on remarks made by former head of the Metropolitan Police, Lord Stevens where he accuses the Prime Minister of not listening to police concerns about knife crime. This comes after Jeremy Corbyn accused May of not doing enough to tackle the causes of knife crime. Lord Stevens criticised May’s handling of crime and policing in both her position of Prime Minister and Home Secretary, Stevens said the Home Office have not been listening for the last six years. He did throw his support behind Sajid Javid as the person to see the crisis through and wants him to chair the summit on knife crime being held at Downing Street.

Ministers believe Brexit deal will be voted against by 100 votes
The Telegraph reports that the Cabinet is expecting to lose next weeks Brexit vote by up to 100 votes after the latest talks did not produce a deal. It is reported that Number 10 is making plans to hold a third vote on the deal as they are expecting to lose the second vote, we may even see a speech from the Prime Minister to gather support from MPs on Friday. MPs have been warned that the Easter recess could be cancelled if Brexit is delayed. A minister told the paper that the next move would depend on the scale of the defeat.

EHRC may launch inquiry into Labour’s handling of antisemitism
The Guardian has an exclusive that reveals that the Equality and Human Rights Commission is close to a decision on whether it will hold an inquiry into the Labour party’s handling of antisemitism. The inquiry would look at whether their handling of cases was compliant with equalities law. This is the latest in a series of stories into Labours handling of antisemitism, recently a number of emails were leaked that has cast doubt on the handling of cases by senior figures in the party. The Campaign Against Antisemitism compiled a dossier and asked the EHRC to open the investigation that is being considered with a second complaint filed by the Jewish Labour movement.

Mercer calls on May to allow younger generation to lead the Conservatives
The Sun has an exclusive with Conservative MP Johnny Mercer where he has called on Theresa May and the Government to step aside for the new generation to take charge. Mercer says that May and her Government are failing ‘today’s digital generation of impassioned voters’, he also accused senior members of his own party of being career politicians. Mercer said there are a generation of politically homeless people who need to be reached and if they are, a movement will be built.

Corbyn working with Conservative backbenchers for soft Brexit
The Mirror has an exclusive that Jeremy Corbyn has been holding talks with backbenchers across Parliament who would be prepared to back a Norway-plus Brexit. The Labour leader is said to have been more confident that a sensible deal can be reached as he hopes to appeal to both leave and remain voters with this compromise. The move also carries the intention of moving beyond Brexit and shifting attention to domestic policy.

Labour staff to strike in pay row
The Huffington Post reports on a pay row between the Labour Party and its staff, the row comes after staff rejected a below-inflation pay offer made to them. The GMB union’s Labour branch rejected an offer of a £600 increase in salary and workers represented by Unite are expected to do the same. The party had warnings earlier in the year that unless it scraps projects or finds savings it will be heading for a budget deficit this year.

From Brexit to knife crime – keep up to date with the political intelligence that matters to you with Vuelio Political Services.

Theresa May

Political Headlines – Labour MP vows to vote for May’s deal and Javid clashes with colleagues on knife crime

Today’s political headlines include May’s latest attempts to woo Labour, Javid clashes with May and Hammond on knife crime, Home Office ‘remains complacent’ despite Windrush and Corbyn’s office accused of intervening in antisemitism investigations. 

May announces workers’ rights pledge as Labour MP vows to vote for her deal
The BBC says that Theresa May is to promise MPs that they will get to vote on any change to workers’ rights after Brexit, allowing them to choose whether to adopt new protections introduced by the EU. However, the TUC has warned that the plans are ‘flimsy procedural tweaks’ and that ‘our hard-won rights are still under threat’. The Daily Mirror adds that Labour’s Shadow Business Secretary Rebecca Long-Bailey accused the Government of an ‘attempt to bribe workers to back their botched Brexit deal’, although Labour MP Jim Fitzpatrick told the paper that he would now be backing the deal.

Javid clashes with May and Hammond over knife crime
The Daily Telegraph claims that Sajid Javid, the Home Secretary, clashed with a ‘defensive’ Theresa May over knife crime at yesterday’s Cabinet meeting in a ‘testy’ exchange. Javid argued in favour of extra resources and expanded stop and search powers, but Chancellor Philip Hammond said the police should ‘prioritise’ current, rather than historic, cases. Writing in the paper, Javid says that it is ‘vital we give the police the powers they need’.

MPs say Home Office remains complacent despite Windrush
The Guardian carries details of a new report by the Commons Public Accounts Committee which finds that the Home Office remains complacent about ‘systemic and cultural problems’ despite the Windrush scandal and is making ‘life-changing decisions based on incorrect data’. It accuses the department of doing ‘as little, rather than as much, as possible’ to help those affected by its actions.

Corbyn’s office accused of intervening in antisemitism investigations
The Daily Telegraph says it has been told by a ‘former Labour official’ that ‘senior allies’ of Jeremy Corbyn routinely intervened in antisemitism investigations, with a leaked email showing that senior aides Seumas Milne, Katie Murphy and Andrew Murray had been copied into one case. Labour dismissed the claims as ‘malicious lies from a disgruntled former employee’, adding that Corbyn’s office had been asked to help clear a backlog of cases.

Chief Whip warns MPs could force soft Brexit
According to The Sun, the Chief Whip Julian Smith has warned the Cabinet that if Theresa May’s Brexit deal is rejected next week, MPs may take back control from the Government and force the UK into a softer Brexit and a customs union with the EU, through an extension to Article 50 followed by an ‘indicative vote’.

Hatton attends event with shadow cabinet members days after suspension
The Times reveals that Derek Hatton, who was suspended from the Labour Party over antisemitism allegations just days after being readmitted, attended a fundraising event in Liverpool alongside three shadow cabinet members within a week of his suspension. He was pictured sharing a table with the Labour Mayor of Liverpool City Council, Joe Anderson.

Independent Group in talks to form political party
The Daily Mirror reports that the Independent Group has confirmed that it has held talks with the Electoral Commission about forming a political party, although it has not set a ‘specific timeframe’ for doing so. Group spokesperson Chukka Umunna confirmed that the group wished to field candidates in the next general election.

New plan to tackle potholes targets utility firms
The Times reports that the Department for Transport is to unveil new plans to tackle potholes. Under the new policy, utility firms will be forced to maintain roads for five years after they dig them up, rather than two years as at present. New standards will also compel them to use tougher asphalt which is less prone to potholes.

What does the workers’ rights pledge mean for you? Find out with Vuelio Political Services.

PR Tips for Monzo success

4 PR tips for Monzo success

This is a guest post from Katy Bloomfield, Comms Director at TopLine Comms.

Monzo is arguably the UK’s biggest fintech success story to date. Just look around any London underground station and you’ll see hordes of commuters tapping in and out with their bright coral cards. Millennials are mad about Monzo; they make up its biggest market and help to drive its popularity, which continues to spread like wildfire.

In 2018, Monzo welcomed its millionth customer and secured new finance through customer crowdfunding, boosting its value to more than $1bn (£787m). Not bad for a digital bank that first launched in 2016. From its semi-humble beginnings, Monzo has grown into an industry leader. Plenty of start-ups want to emulate its success, and many PR agencies would love to work with them.

There is no doubt that Monzo’s spectacular trajectory is a great story, but it’s important to remember that a number of factors contributed to its rise. Here are four lessons PR firms and professionals can learn from Monzo.

1. Pay attention to timing
When it comes to PR, there is little better than being in the right place at the right time. To maximise this sweet spot, you need to understand your market fully – that includes your target audience as well as your competitors. Pay attention to trends, behaviours and events – this will help you identify the perfect moment to announce yourself.

Monzo, of course, could not have timed its arrival better. The 2008 recession did some serious damage to banks’ reputations, and consumer confidence hit rock bottom. The financial services industry worked hard to rebuild its reputation, but an increasingly tech-savvy customer base wasn’t satisfied with more of the same.

Digital disruptions were upending all sorts of status quos, from hailing a taxi (Uber) to booking accommodation (Airbnb) – and banking was no exception. In 2016, the foundations for a fintech revolution were already in place: 47% of the world, for example, used mobile banking. Monzo was not the first fintech to launch, but it launched during a perfect storm of opportunities and, crucially, launched with a better product than its competitors.

PR lesson: Keep a close eye on the market, and make sure your communication is well-timed.

 

2. Play the long game
Good timing requires patience, agility and a stockpile of content to release at the right time. It doesn’t pay to publish everything all at once, you’ll simply overwhelm your audience and drown them in messaging. Monzo used incremental communication tactics like focus groups, online surveys and social media teasers, and only then did it launch its first campaign.

Monzo also knows how to whet appetites and seed interest. The company cleverly staggers news, product updates and announcements: and the strategy works well. Founder and CEO Tom Blomfield recently penned a blog post on the company’s planned updates for 2019, introducing an exciting next stage of features that could add some serious value to Monzo’s core offering. The response has been positive, loyal and anticipatory – you can almost ‘hear’ the bated breath.

PR lesson: Keep your powder dry.

 

3. Know your audience
Monzo knows its target audience inside out. The company is enmeshed in millennial culture; using collaboration to create a democratic business. The Monzo Community Forum is one such example, encouraging customers to become advocates and evangelists known as ‘Monzonauts’. This community is treated to special events and their insights and ideas are fed back into product development for testing in Monzo Labs.

The Monzonauts are such an integral part of the bank that when the company’s original name, Mondo, faced a trademark challenge from another business, they came up with ‘Monzo’. By allowing Monzonauts to guide the company’s development and get involved, Monzo created a product that people want and will recommend. It worked; early referrals accounted for 80% of the company’s early-stage business.

PR lesson: Focus on the customer. They are your biggest asset.

 

4. Get out there and network
Blomfield has a rather rarefied circle of friends which assisted the company’s ascent. That said, he had to get out there, meet them and convince them of his idea’s viability – which he did. Blomfield cofounded GoCardless, a business aimed at streamlining direct debit collections, with two friends while studying at Oxford. They pitched the start-up to Y Combinator, an innovation incubator in Silicon Valley and in the process, met – among others – Mark Zuckerberg.

In 2014, Blomfield became Chief Technology Officer at Starling Bank. This was one of the UK’s first fintechs to launch after the financial crisis. During this time he met and worked with many top industry people, some of whom now work for Monzo or helped cofound it.

PR lesson: Building a business relies on making good relationships with key people. Make sure your communication efforts are targeted at the brand’s network of contacts – as well as its customers.  

 

Whether you’re a PR agency, or looking for one, keeping these four tips front and centre at all times will give your marketing efforts more oomph in the highly competitive world of fintech.

sharron and anita pr blind date

PR and Journalist ‘Blind Date’: When Relevance International met The Travel Magazine

Our third ‘couple’ in the first of our ‘blind date’ series were Anita Gryson, associate director at Relevance International and Sharron Livingston, editor at The Travel MagazineHere’s what happened when they met for their PR and journalist ‘blind date’. 

How was your lunch?
Sharron: It was interesting and fun. Anita was a fabulous lunch date.

Anita: Lunch was enjoyable and informative. It was a great opportunity to catch up with Sharron who I hadn’t seen since before I started working at Relevance International, just over a year ago. The team at Vuelio did a fantastic job at ‘matching’ us seeing as Sharron and I have both been working in the travel and lifestyle sector for over ten years. We met each other at the start of my career when I had just moved to London. We travelled together to a luxury resort I was launching in the Seychelles, and have made sure to arrange regular catch ups since then.

Sharron is passionate about travel and is regularly interviewed on TV, radio and in the press about travel trends and destinations. She updated me on the latest news from The Travel Magazine, a travel portal with highly informative, upbeat and inspirational articles for people who love to travel. We discussed potential stories for some of my clients including The Royal Atlantis Resort and Residences opening in Q2 2020 and The World’s 50 Best Restaurants’ 50 Best Explores travel series.

Did you learn anything new about their role? If so, what?
Sharron: I wasn’t aware of her new role. So, it was great to chat about what she does and who and her clients are.

Anita: It was interesting to hear about the way in which The Travel Magazine works with brands. She explained that the magazine has existed purely as an online publication since 2009 and is focused on brand journalism and cross-platform storytelling. As storytellers, they work with clients to include their brand and product offering as native advertising through highly informative, upbeat and inspirational articles. They also use their substantial social media following to not only promote a brand but also engage their readers with it.

In the past 10 years, The Travel Magazine has worked with hundreds of clients, including airlines, accommodation providers, CVBs, DMOs, visitor attractions, travel accessories, tour operators, OTAs, cruise companies, and many more.

Were you surprised by anything they told you about their job?
Sharron: No

Anita: Sharron and I established that there is definitely a misconception that our jobs are all about travelling, sipping champagne and parties. Ironically, we were discussing this over lunch while sipping a glass of wine.

Naturally, everyone sees the glamour of a career which involves travelling around the world. Due to the valuable time spent away from the office, travel time, layovers and time differences, the role can also involve fact checking at midnight having just landed at Heathrow, or writing a press trip report or article in transit to ensure deadlines are met. To be successful as a travel journalist or PR, it is a must to be passionate about travel and determined to get the job done. Sharron always delivers.

If you could share one top tip from lunch what would it be?
Sharron: Ask lots of questions and listen intently.

Anita: I would advise brands who want to engage with influencers to look further than those who are associated with Instagram. Online platforms can be valuable and have proven to make a difference to a brand’s bottom line.

Do you think this lunch will change how you interact with PRs/journalists in the future?
Sharron: Not really.

Anita: Driving results for clients and forging strong relationships with journalists will always remain at the forefront of my mind. Ultimately, our aim is to get that story published. Taking time to get to know someone’s likes and dislikes helps us build strong working relationships. Being professional, passionate and connected continue to be key work values I live by.

Did you disagree on anything? If so, what?
Sharron: No. It was a conversation and an exchange of ideas and we explained how we work and what we are looking to achieve.

Anita: The conversation cards we were given allowed for an interesting conversation about journalists and PRs, best and worst experiences, what we look for, respectively, when working with journalists and PRs, and common misconceptions. We were very much on the same page.

If you could change one thing about PRs/journalists what would it be and why?
Sharron: Only that I would like to receive only relevant stuff, but with round-robins that is not likely.

Anita: I’d love to swap jobs for a day so that PRs can appreciate the hard work that journalists do as well as what we do for them.

Finally, do you think you’ll stay in touch?
Sharron: Yes. I am sure there are ways to work together.

Anita: Absolutely. It was great to hear how The Travel Magazine has evolved since its launch. I hope to still be working with Sharron in ten years’ time, and again ten years after that, with regular catch ups and lunches. A big thanks to Vuelio for arranging this one!

 

Sharron and Anita’s ‘blind date’ took place at the Paternoster Chop House aka the First Dates restaurant! If you’re a PR or a journalist and you’d like to be set up on one of Vuelio’s professional ‘blind dates’, please email Rebecca Potts.

Knife crime

Political Headlines – May denies link between knife crime and police cuts and schools reliant on parental donations

Today’s political headlines include May’s denial that knife crime is linked to police cuts, schools increasingly reliant on parental donations, Rudd to end repeat assessments for disable pensioners and Brexiteers warn against deal ambush. 

May denies link between knife crime and police cuts
The Guardian says that a political row has erupted after Theresa May claimed that there was ‘no direct correlation between certain crimes and police numbers’, after a recent spate of stabbings. However, Mark Burns-Williamson of the Association of Police and Crime Commissioners warned that cuts to police and youth services had created a ‘toxic mix’.

Schools increasingly reliant on parental donations
In an exclusiveThe Times reports on schools’ increasing use of contributions from parents to fund salaries, textbooks and equipment, and building repairs. MPs debated school funding yesterday after a petition started by headteachers got over 100,000 signatures. 700 schools responded to a freedom of information request, with over 200 saying that they had requested parental donations in the last year.

Rudd to end repeat assessments for disabled pensioners
The Daily Telegraph reports that Work and Pensions Secretary Amber Rudd is to say that disabled pensioners will no longer have to undergo repeat benefit assessments, in a speech drawing on her own father’s blindness. She will set out an ambition to ‘significantly improve’ her department’s treatment of disabled people, with the benefits system as their ‘ally’.

Brexiteers warn against deal ambush
The Times claims that Conservative Brexiteers have warned Theresa May that she cannot ambush the with a legal agreement on the Irish backstop just before next week’s vote on Theresa May’s deal and expect to gain their support. Leaders of the European Research Group warned that they would need ‘good time’ to conduct ‘a proper analysis’.

Government delays vote over fears of defeat
The Financial Times reports that the Government chose to delay a vote on a financial services bill it needs to pass before Brexit yesterday after it faced defeat over a cross-party amendment which would have forced the crown dependencies of Jersey, Guernsey and the Isle of Man to introduce public registers of company ownership.

Cox denies he’s given up on backstop changes
The Daily Mail says that Attorney General Geoffrey Cox is returning to Brussels for further Brexit negotiations today and has rejected claims yesterday that he had abandoned his previous negotiating objectives, claiming that was a case of ‘misunderstood fag ends dressed up as facts’. He said that reports that he had given up plans to time-limit or secure a unilateral exit from the Irish backstop were mostly inaccurate.

Formby criticised over Labour antisemitism
The Guardian says that Jennie Formby, Labour’s General Secretary, has come under further criticism for her handling of antisemitism in the party following a meeting of the Parliamentary Labour Party yesterday. MP Louise Ellman said that she was ‘angry’ with Formby’s responses.

Grayling accused of ‘running scared’
The Daily Mirror reports that Labour has accused Transport Secretary Chris Grayling of running scared aft Health and Social Care Secretary Matt Hancock answered an urgent questions on the payment of £33m to Eurotunnel over no-deal Brexit ferry contracts instead of him. Downing Street justified the decision on the grounds that the contracts were for the transport of ‘crucial medicines’.

Which ever policy you’re interested in, find out how Vuelio Political Services can cover it for you.

Emergency Brexit

Emergency Brexit: Predictions for the Comms Industry

The UK is set to leave the EU on 29 March – that’s only 25 days away. Our next webinar will explore what these final weeks have in store for the comms industry and what’s coming next.

Emergency Brexit takes place at 11am on Tuesday 5 March. You can sign up to join us live, or receive the recording afterwards.

The webinar will hear from leading industry experts including Iain Anderson, executive chairman at full-service communications and market research agency Cicero Group, Matthew Elliott, who was chief executive of the Vote Leave campaign, and our host Lionel Zetter.

Matthew, who is now senior political adviser to Shore Capital, has been described by the Financial Times as ‘one of the most formidable political strategists in Westminster’, by the New Statesman as ‘one of the most successful – and feared – campaigners in British politics’, and by the BBC as ‘one of the most effective lobbyists at Westminster’.

He previously led the successful NOtoAV campaign in the 2011 referendum on changing Britain’s voting system, and he also founded the TaxPayers’ Alliance and Business for Britain.

Iain is an expert in integrated communications, global political risk and public policy. He has over 25 years’ experience in communications, initially as a business journalist and then as a founding shareholder at Incisive Media. He has also worked for a range of politicians, including Kenneth Clarke MP on his leadership bids.

He is co-founder and executive chairman at Cicero Group and focuses on public policy and corporate communications strategy supporting many global FTSE and Fortune 500 blue chip organisations. He provides CEO and Board-level counsel.

Lionel is known across the industry and has written, spoken and taught widely on politics and public affairs. The former CIPR President is an expert in lobbying and will play host to our other esteemed guests.

The webinar will cover the comms aspects of the original Brexit referendum, the effect the result has had on communications and business over the last three years, how to prepare for Brexit and what the likely scenarios are over the next four weeks and beyond.

Everyone who signs up will have a chance to question our guests but if you’re unable to join us live you’ll receive a recording of the whole webinar afterwards.

Sign up here, and prepare for Brexit.

Brexit cash

Political Headlines – new fund facing bribe allegations and UKIP’s shift

Today’s political headlines include the new fund for deprived communities facing bribe allegations, UKIP’s shift to the far-right, Cox abandons attempt to secure backstop changes and Chancellor to announce ‘windfall’ in Spring Statement. 

New fund for deprived communities faces Brexit deal bribe allegations
The Times says that a new £1.6bn fund for ‘struggling communities’ announced by the Government is being seen as an attempt to secure Labour MPs’ support of Theresa May’s Brexit deal. The Stronger Towns Fund, which will be spent over four years, faces criticism both from Labour MPs, who believe that it does not go far enough, and Conservative MPs, with Sheryll Murray suggesting that it was ‘pork-barrel politics’ targeted at Labour areas and disadvantaging ‘Conservative-voting communities’.

Investigation reveals UKIP’s shift to ‘far-right’
The Guardian leads with an investigation into UKIP, which finds that a membership surge has led the party to move to the far-right, with moderates replaced by those ‘attracted by an anti-Islam agenda based on street protest’. Membership has increased by 50% in the last year, but many senior figures and organisers have left, hampering the party’s election-fighting capabilities.

Cox abandons attempt to secure backstop time-limit or unilateral exit
The Daily Telegraph says it has been told that Attorney General Geoffrey Cox has abandoned his attempts to secure either an unilateral exit from or a time-limit on the Irish backstop, and is instead seeking an arbitration mechanism outside the European Court of Justice. This falls short of the demands of Brexiteers such as Bill Cash and Steve Baker, leading ministers to conclude that Theresa May will lose the next vote on her deal.

Chancellor to announce ‘windfall’ in Spring Statement
The Financial Times claims that Chancellor Philip Hammond is set to announce a ‘multibillion-pound windfall’ due to higher tax receipts in the Spring Statement next week, and that this could be spent on public services if a no-deal Brexit does not occur. There will be no new tax or spending announcements in the statement – instead the money would be made available to this year’s spending review.

Miller criticises NDA reforms
The Daily Telegraph reports that Maria Miller, Chair of the Commons Women and Equalities Committee, has said that Government plans to clarify the use of non-disclosure agreements do not go far enough if they ‘simply reiterate the existing law’. Consultation on the proposals opens today, but doesn’t cover sexual harassment at work as this is a civil offence.

Inquiry into politicians and child sexual abuse opens
The Guardian reports a three-week long inquiry into allegations of child sexual abuse involving politicians and officials begins today, including ‘potentially explosive’ claims about the whips’ offices withholding details of criminal offences. The Times adds that former MI5 Director-General Dame Eliza Manningham-Buller is to be questioned about the suppression of allegations relating to Sir Peter Morrison, once an aide to Margaret Thatcher.

Ministers to consult on junk food advert ‘watershed’
The Daily Telegraph says that ministers have approved the launch of a consultation on banning junk food adverts before 9pm in a bid to prevent children from being exposed to advertising for unhealthy foods. The plans are opposed by broadcasters, who believe that advertisers would spend money online instead.

Mann and Flint say as many as 35 Labour MPs could back May’s Brexit deal
The Sun says that Labour MP John Mann has claimed that up to 35 Labour MPs are prepared to support Theresa May’s Brexit deal because they wished to avoid both a no-deal Brexit and a second referendum, a stance which fellow Labour MP Caroline Flint agreed with.

Don’t be blinded by Brexit – stay up-to-date with public policy with Vuelio Political Services.

Amanda Coleman

PR Blogger Spotlight: Amanda Coleman

Amanda Coleman is head of corporate communication at Greater Manchester Police and uses her blog to share opinions and expertise on issues across the industry. Amanda’s blog is featured in the Top 10 UK PR Blogs, and we caught up with her to talk about how Brexit and other issues are affecting comms, and why it’s important to love what you do!

What’s in store for the blog in 2019?
I never really make firm plans for the blog I just see what happens and then work from that point. It was set up so I could share some thoughts, views and ideas as long as I can still do that then I will be happy.  

How has PR changed since you first got into the industry?
It has changed almost beyond recognition. There was no social media when I moved into PR and we had one computer that could access the internet for the whole office. At the heart of it though the skills are still similar, it is about people and understanding them as it was when I started. 

How much is Brexit affecting comms in the UK?
I think the uncertainty is what is affecting people the most.  

What’s the biggest issue facing the industry (outside of Brexit)?
The issues remain broadly as they have in recent years. The lack of diversity is a critical issue as is the gender pay gap that still exists. The challenge is also to demonstrate real business benefits and to have the right data and analytics to support what we do.  

Are traditional media outlets losing their importance to the industry?
From my perspective no. Their role is changing but the move for media to rush to break the news digitally means they are moving to be more relevant to modern audiences. The way our society is organised means they are still influential among stakeholders. 

What’s the best campaign of 2019 so far?
I think it has to be the Greggs vegan sausage roll mainly for the interaction that the brand had with Piers Morgan. As a vegan, though, I  am yet to taste one. 

What advice would you give students looking to join the PR industry?
Find the right brand or organisation for your values and interests. You spend a lot of time at work and if you can’t love what you do then you can’t give your best.          

What are your best pitch tips for PRs?
Understand the business and know the data. 

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?
Very rarely but that is probably because I work in the public sector and people realise I need to be careful about any conflicts of interest.  

What other blogs do you read?
I love finding new blogs or first blogs from people. I am always drawn to communication and PR blogs. I love all those who are on the Top 10 including Sarah Hall, Ella Minty and Stephen Waddington

Reach-the-right-influencers-with-the-Vuelio-media-database

Brexit

Political Headlines – Labour moves towards Brexit compromise and Independent Group makes Umunna spokesperson

Today’s political headlines include Labour’s plans to compromise on Brexit votes, Umunna named spokesperson of the Independent Group and NHS to scrap A&E target. 

Labour moves towards Brexit referendum compromise plan
The Guardian says that the Labour Party is ‘moving towards a compromise plan’ under which it would abstain on Theresa May’s Brexit deal, allowing it to pass through Parliament, but would back an amendment put forward by Peter Kyle and Phil Wilson ‘withholding support’ from the deal until it had been voted on by the public. Kyle claims to have ‘every reason to believe’ that Parliament will vote for his proposal.

Independent Group makes Umunna spokesperson
The BBC reports that the Independent Group of MPs has appointed Chukka Umunna as its lead spokesperson, while Sarah Wollaston has been given responsibility for ‘new colleagues’. Each member of the group has been allocated a group of policy areas on which they will lead. Umunna said that these drew on ‘the talents and experiences of our group’.

NHS to scrap A & E four hour target
The Times says that NHS England wishes to axe the target for hospitals to treat A&E patients within four hours because it leads to the system being gamed, rather than the best care being provided. New targets, focused on those requiring a hospital bed rather than those with minor injuries, will be piloted in the spring.

Tory Brexiteers prepared to back deal if May announces plan to quit
According to The Sun, Brexiteer MPs have told the Prime Minister that they will support her deal, even if she only gets minor amendments to it, so long as she outlines a timetable for her departure as Prime Minister this year. This would allow her successor to negotiate the future trade deal with the EU.

Eustice quits over Brexit extension
The Times reports that Agriculture, Fisheries and Food Minister George Eustice resigned yesterday, citing the Government’s ‘series of rather undignified retreats’ over Brexit. According to the paper, he criticised the Prime Minister’s decision to seek an extension to Brexit negotiations at a meeting she held with 16 Brexiteer ministers the night before.

Salary increase for MPs sparks outrage
The Daily Mail claims that a decision to increase MPs’ salary by 2.7% sparked ‘fury’. The announcement by the Independent Parliamentary Standards Authority has been criticised for outstripping increases for parliamentary staffers and civil servants, while Leave campaigner John Longworth said there should be no rise until Brexit had been ‘sorted out’.

Grayling’s probation reforms criticised
The Daily Telegraph carries details of a ‘damning report’ by the National Audit Office on probation reforms introduced by Chris Grayling while he was Justice Secretary. According to the report, the number of offenders returned to prison for breaching their licence conditions has increased by 47% while a plan to end contracts early will cost an extra £467m.

Fox criticised over expensive ‘vanity project’ podcast
The Daily Mirror reports that International Trade Secretary Liam Fox has spent over £100,000 on a podcast series hosted by Nick Hewer which was designed to encourage firms to export their goods, but just 8,398 people have listened to it, with each listener therefore costing the taxpayer £12.70. Lib Dem MP Layla Moran called the podcast a ‘vanity project’.

The UK is due to leave the EU this month. Stay in the loop with Vuelio Political Services.

MK and Wadds

Comms School aims to create top bloggers of the future  

Top PR bloggers and Metia colleagues, Stephen Waddington and Marcel Klebba, have joined forces to help students get ahead in their careers through blogging and creating communities. We spoke to them to find out what Comms School is and how it’s going to help progression in the industry. 

What is Comms School?
It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job. During the initial 12-week course we’ll cover the basic skills you need to land a job and get ahead. We’re running webinars every other week.

Who are you?
Stephen recently landed at Metia, the digital marketing agency, as managing director. Marcel is a new colleague who captured industry attention in 2016 thanks to his relentless approach to blogging and networking while at Westminster University. We’ve both been named top ten industry bloggers by Vuelio for the past few years and Marcel was crowned the UK’s top PR blogger in 2017 [pictured, above, with Stephen celebrating his win].

Why have you set up Comms School?
There’s a gap between what students are taught at college or university and the practical skills needed to get ahead at work. Mentoring, work placements, Twitters chats and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We want to help people that are looking to get ahead in their career as well as create a talent pipeline for Metia.

What will success look like?
We want to help students land jobs by blogging and building networks. It would be great to see our students feature in the Vuelio blog ranking in the future and maybe there will even be an award-winning blogger among our graduates.

What topics will you cover?
The six sessions and online discussions will cover blogging; building a social profile; developing an online community; content creation; and finding a job and getting ahead.

How do I join a session?
We’ve built a virtual classroom on Facebook. Follow the link or search for Comms School. Please come and join the growing community of more than 300 people. Sessions start on 5 March.

School’s in – good luck to everyone taking part in Comms School, we look forward to seeing you in our rankings soon! 

Theresa May

Political Headlines – May to make pledge on workers’ rights to secure Labour MPs’ support

Today’s political headlines include May’s pledge to secure Labour support, Labour confirms backing for second referendum and Tory MPs rebel over plan for extending Brexit vote. 

May to make pledge on workers’ rights to secure Labour MPs’ support for Brexit deal
The Guardian says that Theresa May is expected to use a ministerial statement next week to set out a series of pledges on workers’ rights and to reduce restrictions on trade unions in a bid to secure Labour MPs’ backing for her Brexit deal/ Measures to be offered include a ‘non-regression lock’ after Brexit, votes by MPs on adopting future EU rules on workers’ rights, and a reporting mechanism involving trade unions and the CBI on these. Housing, Communities and Local Government Secretary James Brokenshire is expected to announce a £1.6bn fund for towns and coastal communities before the next meaningful vote.

Labour confirms backing for second referendum
As the BBC reports, Labour leader Jeremy Corbyn has confirmed that his party is now backing a new Brexit referendum after MPs voted against his Brexit plans, and that he would vote to remain a member of the EU. He added that he will continue to pursue ‘other available options’, such as a general election or Labour’s plan for a ‘close economic relationship’.

Tory MPs rebel over plan for vote on extending Brexit negotiations
The Daily Telegraph reports that over 100 Conservative MPs revelled yesterday against Government plans to give MPs a vote on extending Article 50 if Theresa May’s deal is rejected. 20 of them, including Esther McVey, voted against the proposal with a further 88 choosing to abstain in protest, including Boris Johnson, Dominic Raab and Jacob Rees-Mogg.

Norwegian sovereign wealth fund to increase investments in the UK despite Brexit
The Times says that Norway’s sovereign wealth fund, the world’s largest, has decided to increase its exposure to British investments whatever the outcome of the Brexit negotiations, claiming that the UK was still an attractive destination over the next 30 plus years. Brexiteer Jacob Rees-Mogg welcomed the news, but Chris Leslie of the Independent Group said that Brexit meant that ‘British assets are in the global bargain basement’.

Economic sentiment lowest in six years over no-deal Brexit fears
The Financial Times reports that economic sentiment in the UK has fallen this month, reaching its lowest level in six years according to a European Commission indicator. The CBI said that the best way to improve this was to avoid a no-deal Brexit and agree ‘a deal that commands a majority in parliament and is acceptable to the EU and protects our economy’.

Williamson suspended after Labour MPs revolt over antisemitism
The Daily Mail claims that Labour only suspended its MP Chris Williamson for saying that the party was ‘too apologetic’ for antisemitism because 38 MPs and deputy leader Tom Watson pressed for this, with leader Jeremy Corbyn having initially ‘intervened personally to block his suspension’, pledging only to ‘investigate’ the remarks.

Burns under investigation over Thatcher library charity
The Times claims that Conservative MP Conor Burns is ‘under scrutiny’ from the Charity Commission over his involvement in a campaign to build a library and museum dedicated to Margaret Thatcher. Much of the money raised by the campaign has apparently instead been spent on other things, including student exchanges between the UK and the USA.

May to defend aid budget
The Sun says that Theresa May is to use a speech at a conference on Jordan today to defend the £14bn aid budget, pledging to continue spending 0.7% of GDP on foreign aid. She will promise that the UK will continue to be a ‘global champion’, spending aid ‘innovatively and in a way that delivers value of money for the UK taxpayer’.

Don’t play catch up with the news – see what’s coming with Vuelio Political Services.

No deal brexit

Political Headlines – ‘Acrimony’ in Cabinet and May calls on Parliament to ‘do its duty’

Today’s political headlines include Acrimony in Cabinet over potential Brexit talks extension, May calls on Parliament to ‘do its duty’ and Government document warns of no-deal impact. 

‘Acrimony’ in Cabinet over potential Brexit talks extension
The Times claims that Theresa May’s decision to allow MPs to vote on extending negotiations for a ‘short, limited’ period if they reject her deal sparked ‘acrimony’ in yesterday’s Cabinet meeting. Liz Truss accused Amber Rudd, David Gauke and Greg Clark, who have been pushing for such a move, of ‘kamikaze’ behaviour. The Guardian adds that Cabinet ministers including Philip Hammond and Amber Rudd told May that she should use an extension of the Brexit negotiations to ‘find a new coalition in Parliament’ and tackle the Conservative Party’s Brexiteer wing.

May calls on Parliament to ‘do its duty’
Theresa May has written in the Daily Mail that her ‘engagement’ with the EU over Brexit has ‘already begun to bear fruit’, calling on Parliament to vote for her deal and ‘do its duty so our country can move forward’, adding that she doesn’t want an Article 50 extension. David Davis also writes in the paper, claiming that fears about no-deal are ‘exaggerated’ and that while it might ‘be economically difficult, no Brexit would be a democratic disaster’.

Government document warns of no-deal Brexit impact
The Guardian reports that a new document published by the Government after being repeatedly demanded by Anna Soubry warns that a no-deal Brexit could make the British economy 6%-9% weaker, lead to Northern Irish businesses failing and increase food prices.

Probation contractors attacked over murders by offenders they supervised
In an exclusive, the Daily Mirror reveals that in the first four years since probation was privatised, criminals being monitored by contractors have killed 225 people, compared to 142 murders by higher-risk offenders being monitored by the state probation service. The figures were obtained by Plaid Cymru MP Liz Saville Roberts who called for an end to privatisation. Harry Fletcher of the Victims Rights Campaign said the news was a ‘scandal’.

Allin-Khan tells MPs her father was left ‘bleeding and terrified’ in council care home
The Guardian reports that Labour’s Shadow Sport Minister Dr Rosena Allin-Khan told the Commons during a debate yesterday that her father was left ‘bruised, bleeding and terrified’ in a Wandsworth Council care facility, with the council’s director of adult social services telling her that he ‘had asked for it’.

Williamson criticised after claiming Labour was ‘too apologetic’ for antisemitism
The BBC reports that Labour MP Chris Williamson has been criticised after video footage of him claiming that his party had been ‘too apologetic’ about antisemitism emerged, and it was revealed that he had booked a room in Parliament to screen a film about Jackie Walker, who was suspended from Labour over allegedly antisemitic comments.

Department for Transport criticised over rail failures
The Times carries details of a new report by the Commons Public Accounts Committee which warns that 2018’s ‘year of hell’ on the rail network could be repeated due to timetable changes and increasing engineering work, with the Department for Transport having failed to learn lessons, not having clear sight of the timetabling process and as a result ‘passengers and taxpayers risk continuing to pay the price for the department’s failures’.

Corbyn apologises for breaching Commons rules over foreign visit
The Daily Telegraph says that Jeremy Corbyn has ‘apologised unreservedly’ after he was found to have breached Commons rules by not declaring a trip to America with the CND. However, he’s been cleared of allegations that a further 16 trips broke the rules, including a trip to Tunisia where he participated in a controversial wreath-laying ceremony.

Political intelligence is available from Vuelio Political Services.

DEFRA

Government comms focuses on influencer outreach

Michael Gove’s announcement that he has appointed 10 ‘green ambassadors’ is the latest sign that the political and influencer worlds are colliding.

Under Gove, the Department for Environment, Food and Rural Affairs (Defra) has embarked on an ambitious programme of work. Some of this is forced – leaving the EU requires major changes to agricultural, fisheries and environmental policies – but much of it seems to stem from Gove’s own desire to make a mark.

Indeed, improving our environment seems to have become something of a personal mission for Gove, who tweeted that footage of the impact of plastic pollution on our oceans in David Attenborough’s Blue Planet II had left him ‘haunted’. Measures he has announced include a ban on plastic straws, stirrers and cotton buds and a deposit return scheme for drinks containers.

When Theresa May launched the 25-Year Environment Plan in January 2018, one of its measures was a commitment to make 2019 the ‘Year of Green Action’, alongside a commitment to scope out ‘an evidence-based behaviour change strategy’. Indeed, one of the most important parts of delivering the environmental change our planet requires is to deliver behavioural change by getting us to appreciate our impact on the environment.

With this in mind, it is hardly surprising that Gove has chosen to work with influencers in order to communicate his department’s environmental message. By moving beyond ‘traditional’ ambassadors – you might expect such a list to contain charity leaders, academics or high-profile businesspeople – Gove will know that his message is reaching a larger, more diverse audience that more conventional figures simply wouldn’t reach.

Indeed, the list of ten ambassadors is wide-ranging. It contains Besma Whayeb, whose blog Curiously Curious was ranked as one the top ten UK green blogs by Vuelio, and Sian Conway, the Green & Eco Influencer of the Year 2018. Alongside these, the list also includes an endurance swimmer, television presenters and an adventurer who sailed across the Pacific in a boat made of 12,500 plastic bottles. And while there is an academic – Professor Tim Jackson – even he has nearly 11,000 Twitter followers.

Gove’s expressed hope is that his strategy will, ‘ensure that this country is recognised as the leading global champion of a greener, healthier, more sustainable future for the next generation’.

The ambassadors were introduced at a reception which also featured the #iwill4nature campaign, encouraging young people to take part in green social action. Among the newly-announced influencers was the student Izzy McLeod, who blogs as The Quirky Queer. It seems clear that by working with younger influencers to spread messages about environmental responsibility to their peers, Defra hopes reaching the next generation and implementing its environmental goals will be much easier.

Scott Guthrie

PR Blogger Spotlight: Scott Guthrie

Scott Guthrie’s blog focuses on informing PRs on everything to do with influencer marketing, alongside content around wider comms topics. Scott Guthrie is one of our Top 10 UK PR Blogs and we caught up with him to talk about influencer marketing issues in 2019, top tips for pitching and why The Body Shop is winning at influencer marketing so far this year. 

What’s in store for the blog in 2019?
More of the same. I wrote 47 articles on influencer marketing for my blog in 2018 plus a dozen or so covering public relations in general. Increasingly my aim is to peer over the brow of the hill at the issues influencer marketing is likely to face in the near and midterm.

Last year I foresaw three major issues for the nascent industry: influencer fraud; lack of transparency in disclosing advertisements; and a media backlash. These issues will rumble on throughout 2019 but we will also look beyond compliance to consider the ethics surrounding influencer marketing. For example, we will consider why it’s not okay to promote gambling sites to young, impressionable audiences, and why ‘merch’ shouldn’t be so oversold. The industry will also start to ask questions about kidfluencers, image manipulation and virtual influencers. I’ll be writing about these issues and how the industry approaches them via regulation and trade body codes of conduct.

How has PR changed since you first got into the industry?
I can still (vaguely) recall foot messengers delivering financial results and press releases by hand to the City editors. While in newsrooms rip and read printers spewed out headlines from the Press Association. Press releases were usually faxed to newsrooms. The importance of a good story told well from a trusted source hasn’t changed. The technology surrounding news acquisition and distribution has. Technology has splintered the entire media landscape.

How much is Brexit affecting comms in the UK?
Brexit is affecting comms in two ways: by seemingly keeping all other news from front page for almost two years; and, by heightening a sense of anxiety. My clients are typically small businesses. Small business accounts for over 99% of all private sector businesses in the UK. Yet, just 6% of small and medium-sized businesses feel the Government is listening to their concerns about Brexit. That is causing them anxiety and preventing them from making any significant business decisions.

What’s the biggest issue facing the industry (outside of Brexit)?
Influencer marketing offers an amazing opportunity to the public relations industry. The discipline can transcend ‘selling stuff’ to embolden positive reputation, communicate an organisation’s purpose, assist in a crisis situation, or scale subject matter expertise heightening employee advocacy in the process. The biggest issue is the risk that these opportunities are passed up by the PR industry. The risk that these opportunities are squandered; handed over to the other creative industries only for us to look back in future years and realise our mistake. The same mistakes of missed opportunity that we saw with failing to shape the future of social media, SEO or content marketing.

Are traditional media outlets losing their importance to the industry?
There is no secret that the media has fragmented from print, to online and social media. In turn influencers have emerged on every media, in every market. This does not mean that traditional media outlets are no longer important. It does mean that, as effective communicators, we need to know which mastheads, broadcasters and individuals are influencing the important people we are seeking to influence on behalf of our clients. Our opportunity is to work with these organisations and influencers and to engage with their networks in the way we have traditionally done solely with journalists.

What’s the best campaign of 2019 so far?
The Body Shop works with influencers in two very separate ways: to sell product; and to affect positive social change. For its Forever Against Testing campaign, the cosmetic company sought to gather eight million signatures in the form of a petition to take to the United Nations. The campaign over achieved its objective in under the time allocated: 8.3m signatures in 3/4 time. The campaign demonstrated a fundamental element of influencer marketing – that influencers can help affect change in behaviour and opinion. And that the change needn’t be confined to a purchase decision. The campaign also highlighted the importance of an integrated communications programme.

What advice would you give students looking to join the PR industry?
Read widely and read deeply. Acquire a firm understanding about how the PR industry is put together and look to specialise in a particular area. Follow relevant hashtags on LinkedIn and Twitter. Start to form your own opinion then codify and collate those opinions into your own blog. Writing about a subject is a wonderful way to better understand that subject. It is great way to showcase your mastery of the subject and mark yourself out from other graduates looking to enter the industry.

What’s your best pitch tip for PRs?
Never pitch blind. Know who you’re pitching to. Know what they’ve written or broadcast recently. Know their point of view. Understand their audience. Attempt to establish a degree of relationship before you need to pitch. That might mean following the journalist on social media, sharing their articles and commenting on them. My best pitch advice is to be useful to the journalist.

What other blogs do you read?
I am a major fan of Richard Bailey’s work at PR Place. He edits the site and his Friday morning round-up posts are a must-read for PR practitioners regardless of whether they are just starting out or well-established in their careers. I also enjoy talkinginfluence.comstedavies.cominfluenceonline.co.uk,orlaghclaire.com, and the Vuelio Blog natch!

Reach-the-right-influencers-with-the-Vuelio-media-database

Magazine rack

ABC releases magazine circulation figures for the second half of 2018

According to the Audit Bureau of Circulations (ABC), many magazines saw a decline in circulation for the second half of last year.

For women’s magazines, Red and Bella grew the most, by 7% and 6% respectively but for a large number of magazines it was a different story. The biggest year-on-year falls were experienced by Now magazine (43% decline) and Cosmopolitan (23% decline).

Mark Winterton, managing director for women’s weeklies and TV at TI Media, told Press Gazette: ‘We are starting to see the benefit of our bold decision to go against the grain and remove our women’s weeklies titles from bigger packs.

‘While the overall ABC results reflect the initial impact of stripping out the bigger packs from our promotional activity, which inflates sales figures, these single copy sales are indicative of the rewards of doing so. Our investment in audience research and editorial redevelopment will continue across all titles in the portfolio.’

Rob Munro-Hall, group managing director at Bauer Magazine Media UK, owner of second highest circulation magazine Bella, said: ‘Our focus on curating the highest quality content continues to drive engagement on all platforms – with print remaining proudly at the heart of what we do.’

For men’s interest magazines, Stuff’s circulation fell 27% year-on-year between July and December 2018. The now-closed free magazine Shortlist recorded the highest circulation, shifting an average 500,000 copies per issue.

For news magazines, The Week’s circulation fell by over 25%, while its sister title The Week Junior grew by as much.

Marina Haydn, managing director of circulation at The Economist, said it has worked with ABC to change how its circulation figures are reported, consolidating its print offerings and separating it from its digital publication figures. Haydn said this reflected The Economist’s “product neutrality” as customers can choose between print and digital’.

This new format shows The Economist with a print circulation drop of 38%, as print figures are being compared to combined print and digital figures from last year.

According to the Economist, like-for-like figures would put its print circulation down by 10% year-on-year and its digital circulation up by 83% year-on-year.

All the ABCs are updated in the Vuelio Media Database, helping you to make informed decisions about which outlets work for you. 

Jeremy Corbyn

Political Headlines – Corbyn to support second referendum if MPs reject Labour’s Brexit plan

Today’s political headlines include Corbyn to support second referendum if MPs reject Labour’s Brexit plan, May to offer MPs Brexit delay, ministers call on May to rule out no-deal Brexit and UK would pay divorce bill in no-deal scenario. 

Corbyn to support second referendum if MPs reject Labour’s Brexit plan
The Guardian says that Jeremy Corbyn has ‘finally’ given Labour’s backing to a second Brexit referendum, in which remain would be an option. The party has said it will back such a vote if its Brexit proposals are rejected this week, in a move designed to stem defections to the Independent Group but which will lead to opposition from MPs with leave-voting seats.

May to offer MPs Brexit delay
The Financial Times reports that Theresa May is to ‘offer MPs the chance to take a no-deal Brexit off the table’, making a statement in the Commons later today in which she will say that there could be a ‘short’ delay in Brexit. This morning’s Cabinet will be presented with a new plan, with a ‘meaningful vote’ on a revised Brexit deal on March 12, and if this is rejected there would be a further vote between a no-deal Brexit or a ‘short extension’.

Ministers call on May to rule out no-deal Brexit to prevent a ‘disaster’
The Daily Mail claims that Theresa May is ready to rule out a no-deal Brexit after 23 dissident ministers met in the Commons last night to discuss how to prevent such as scenario. Up to 15 are believed to be prepared to resign, with ministers Richard Harrington, Margot James and Clare Perry writing in the paper that, if Parliament doesn’t agree a deal by March 13, May must extend the negotiations, or they ‘will have no choice other than to join MPs of all parties and fellow ministers in acting in the national interest to prevent a disaster’.

UK would pay ‘divorce bill’ in no-deal Brexit scenario
The Daily Telegraph says that a Cabinet committee dealing with preparations for a no-deal Brexit has signed off plans to settle a large part of the £39bn Brexit settlement even if there is a no-deal Brexit, despite the expectation of Brexiteers that it would not be payable in such a scenario. The Treasury has advised that at least part of the settlement is legally unavoidable and failing to honour the UK’s commitments would risk the UK’s debt rating.

New poll shows Independent Group and Lib Dems combined would outpoll Labour
The Times carries details of a new YouGov poll which shows that the combined level of support of the Independent Group and the Liberal Democrats is now higher than that of Labour. Labour are on 23%, the Independent Group (TIG) on 18% and the Liberal Democrats on 6%. However, the Conservatives are on 36%. Without TIG the Conservatives are on 41%, Labour are on 30% and the Lib Dems on 10%.

Shuker to convene the Independent Group
The Guardian reports that the Independent Group has selected Gavin Shuker as its convenor, having decided to postpone selecting a leader until later this year, when it hopes to have become a political party. Specialist spokesperson roles may be announced earlier, while the group has rebuffed suggestions from the Lib Dems that they might work together.

Government to protect sensitive sectors with tariffs
According to the Financial Times, the Government has decided to protect ‘sensitive agricultural and manufacturing sectors’ after a no-deal Brexit by maintaining tariffs, while dropping tariffs on most other goods. As 30% of the food consumed in the UK comes from the EU, this will push up prices for consumers.

May faces rebellion over EU citizens’ rights
The Daily Telegraph claims that Theresa May is facing a ‘major rebellion’ after over 130 MPs, including 60 Conservatives, backed an amendment to her Brexit motion demanding a written guarantee on the right of EU citizens in the UK in a no-deal Brexit scenario. Backers include both Brexiteers such as Jacob Rees-Mogg and pro-EU MPs including Dominic Grieve.

These political headlines are put together by Vuelio Political Services.