Theresa May

Political Headlines – Labour MP vows to vote for May’s deal and Javid clashes with colleagues on knife crime

Today’s political headlines include May’s latest attempts to woo Labour, Javid clashes with May and Hammond on knife crime, Home Office ‘remains complacent’ despite Windrush and Corbyn’s office accused of intervening in antisemitism investigations. 

May announces workers’ rights pledge as Labour MP vows to vote for her deal
The BBC says that Theresa May is to promise MPs that they will get to vote on any change to workers’ rights after Brexit, allowing them to choose whether to adopt new protections introduced by the EU. However, the TUC has warned that the plans are ‘flimsy procedural tweaks’ and that ‘our hard-won rights are still under threat’. The Daily Mirror adds that Labour’s Shadow Business Secretary Rebecca Long-Bailey accused the Government of an ‘attempt to bribe workers to back their botched Brexit deal’, although Labour MP Jim Fitzpatrick told the paper that he would now be backing the deal.

Javid clashes with May and Hammond over knife crime
The Daily Telegraph claims that Sajid Javid, the Home Secretary, clashed with a ‘defensive’ Theresa May over knife crime at yesterday’s Cabinet meeting in a ‘testy’ exchange. Javid argued in favour of extra resources and expanded stop and search powers, but Chancellor Philip Hammond said the police should ‘prioritise’ current, rather than historic, cases. Writing in the paper, Javid says that it is ‘vital we give the police the powers they need’.

MPs say Home Office remains complacent despite Windrush
The Guardian carries details of a new report by the Commons Public Accounts Committee which finds that the Home Office remains complacent about ‘systemic and cultural problems’ despite the Windrush scandal and is making ‘life-changing decisions based on incorrect data’. It accuses the department of doing ‘as little, rather than as much, as possible’ to help those affected by its actions.

Corbyn’s office accused of intervening in antisemitism investigations
The Daily Telegraph says it has been told by a ‘former Labour official’ that ‘senior allies’ of Jeremy Corbyn routinely intervened in antisemitism investigations, with a leaked email showing that senior aides Seumas Milne, Katie Murphy and Andrew Murray had been copied into one case. Labour dismissed the claims as ‘malicious lies from a disgruntled former employee’, adding that Corbyn’s office had been asked to help clear a backlog of cases.

Chief Whip warns MPs could force soft Brexit
According to The Sun, the Chief Whip Julian Smith has warned the Cabinet that if Theresa May’s Brexit deal is rejected next week, MPs may take back control from the Government and force the UK into a softer Brexit and a customs union with the EU, through an extension to Article 50 followed by an ‘indicative vote’.

Hatton attends event with shadow cabinet members days after suspension
The Times reveals that Derek Hatton, who was suspended from the Labour Party over antisemitism allegations just days after being readmitted, attended a fundraising event in Liverpool alongside three shadow cabinet members within a week of his suspension. He was pictured sharing a table with the Labour Mayor of Liverpool City Council, Joe Anderson.

Independent Group in talks to form political party
The Daily Mirror reports that the Independent Group has confirmed that it has held talks with the Electoral Commission about forming a political party, although it has not set a ‘specific timeframe’ for doing so. Group spokesperson Chukka Umunna confirmed that the group wished to field candidates in the next general election.

New plan to tackle potholes targets utility firms
The Times reports that the Department for Transport is to unveil new plans to tackle potholes. Under the new policy, utility firms will be forced to maintain roads for five years after they dig them up, rather than two years as at present. New standards will also compel them to use tougher asphalt which is less prone to potholes.

What does the workers’ rights pledge mean for you? Find out with Vuelio Political Services.

PR Tips for Monzo success

4 PR tips for Monzo success

This is a guest post from Katy Bloomfield, Comms Director at TopLine Comms.

Monzo is arguably the UK’s biggest fintech success story to date. Just look around any London underground station and you’ll see hordes of commuters tapping in and out with their bright coral cards. Millennials are mad about Monzo; they make up its biggest market and help to drive its popularity, which continues to spread like wildfire.

In 2018, Monzo welcomed its millionth customer and secured new finance through customer crowdfunding, boosting its value to more than $1bn (£787m). Not bad for a digital bank that first launched in 2016. From its semi-humble beginnings, Monzo has grown into an industry leader. Plenty of start-ups want to emulate its success, and many PR agencies would love to work with them.

There is no doubt that Monzo’s spectacular trajectory is a great story, but it’s important to remember that a number of factors contributed to its rise. Here are four lessons PR firms and professionals can learn from Monzo.

1. Pay attention to timing
When it comes to PR, there is little better than being in the right place at the right time. To maximise this sweet spot, you need to understand your market fully – that includes your target audience as well as your competitors. Pay attention to trends, behaviours and events – this will help you identify the perfect moment to announce yourself.

Monzo, of course, could not have timed its arrival better. The 2008 recession did some serious damage to banks’ reputations, and consumer confidence hit rock bottom. The financial services industry worked hard to rebuild its reputation, but an increasingly tech-savvy customer base wasn’t satisfied with more of the same.

Digital disruptions were upending all sorts of status quos, from hailing a taxi (Uber) to booking accommodation (Airbnb) – and banking was no exception. In 2016, the foundations for a fintech revolution were already in place: 47% of the world, for example, used mobile banking. Monzo was not the first fintech to launch, but it launched during a perfect storm of opportunities and, crucially, launched with a better product than its competitors.

PR lesson: Keep a close eye on the market, and make sure your communication is well-timed.

 

2. Play the long game
Good timing requires patience, agility and a stockpile of content to release at the right time. It doesn’t pay to publish everything all at once, you’ll simply overwhelm your audience and drown them in messaging. Monzo used incremental communication tactics like focus groups, online surveys and social media teasers, and only then did it launch its first campaign.

Monzo also knows how to whet appetites and seed interest. The company cleverly staggers news, product updates and announcements: and the strategy works well. Founder and CEO Tom Blomfield recently penned a blog post on the company’s planned updates for 2019, introducing an exciting next stage of features that could add some serious value to Monzo’s core offering. The response has been positive, loyal and anticipatory – you can almost ‘hear’ the bated breath.

PR lesson: Keep your powder dry.

 

3. Know your audience
Monzo knows its target audience inside out. The company is enmeshed in millennial culture; using collaboration to create a democratic business. The Monzo Community Forum is one such example, encouraging customers to become advocates and evangelists known as ‘Monzonauts’. This community is treated to special events and their insights and ideas are fed back into product development for testing in Monzo Labs.

The Monzonauts are such an integral part of the bank that when the company’s original name, Mondo, faced a trademark challenge from another business, they came up with ‘Monzo’. By allowing Monzonauts to guide the company’s development and get involved, Monzo created a product that people want and will recommend. It worked; early referrals accounted for 80% of the company’s early-stage business.

PR lesson: Focus on the customer. They are your biggest asset.

 

4. Get out there and network
Blomfield has a rather rarefied circle of friends which assisted the company’s ascent. That said, he had to get out there, meet them and convince them of his idea’s viability – which he did. Blomfield cofounded GoCardless, a business aimed at streamlining direct debit collections, with two friends while studying at Oxford. They pitched the start-up to Y Combinator, an innovation incubator in Silicon Valley and in the process, met – among others – Mark Zuckerberg.

In 2014, Blomfield became Chief Technology Officer at Starling Bank. This was one of the UK’s first fintechs to launch after the financial crisis. During this time he met and worked with many top industry people, some of whom now work for Monzo or helped cofound it.

PR lesson: Building a business relies on making good relationships with key people. Make sure your communication efforts are targeted at the brand’s network of contacts – as well as its customers.  

 

Whether you’re a PR agency, or looking for one, keeping these four tips front and centre at all times will give your marketing efforts more oomph in the highly competitive world of fintech.

sharron and anita pr blind date

PR and Journalist ‘Blind Date’: When Relevance International met The Travel Magazine

Our third ‘couple’ in the first of our ‘blind date’ series were Anita Gryson, associate director at Relevance International and Sharron Livingston, editor at The Travel MagazineHere’s what happened when they met for their PR and journalist ‘blind date’. 

How was your lunch?
Sharron: It was interesting and fun. Anita was a fabulous lunch date.

Anita: Lunch was enjoyable and informative. It was a great opportunity to catch up with Sharron who I hadn’t seen since before I started working at Relevance International, just over a year ago. The team at Vuelio did a fantastic job at ‘matching’ us seeing as Sharron and I have both been working in the travel and lifestyle sector for over ten years. We met each other at the start of my career when I had just moved to London. We travelled together to a luxury resort I was launching in the Seychelles, and have made sure to arrange regular catch ups since then.

Sharron is passionate about travel and is regularly interviewed on TV, radio and in the press about travel trends and destinations. She updated me on the latest news from The Travel Magazine, a travel portal with highly informative, upbeat and inspirational articles for people who love to travel. We discussed potential stories for some of my clients including The Royal Atlantis Resort and Residences opening in Q2 2020 and The World’s 50 Best Restaurants’ 50 Best Explores travel series.

Did you learn anything new about their role? If so, what?
Sharron: I wasn’t aware of her new role. So, it was great to chat about what she does and who and her clients are.

Anita: It was interesting to hear about the way in which The Travel Magazine works with brands. She explained that the magazine has existed purely as an online publication since 2009 and is focused on brand journalism and cross-platform storytelling. As storytellers, they work with clients to include their brand and product offering as native advertising through highly informative, upbeat and inspirational articles. They also use their substantial social media following to not only promote a brand but also engage their readers with it.

In the past 10 years, The Travel Magazine has worked with hundreds of clients, including airlines, accommodation providers, CVBs, DMOs, visitor attractions, travel accessories, tour operators, OTAs, cruise companies, and many more.

Were you surprised by anything they told you about their job?
Sharron: No

Anita: Sharron and I established that there is definitely a misconception that our jobs are all about travelling, sipping champagne and parties. Ironically, we were discussing this over lunch while sipping a glass of wine.

Naturally, everyone sees the glamour of a career which involves travelling around the world. Due to the valuable time spent away from the office, travel time, layovers and time differences, the role can also involve fact checking at midnight having just landed at Heathrow, or writing a press trip report or article in transit to ensure deadlines are met. To be successful as a travel journalist or PR, it is a must to be passionate about travel and determined to get the job done. Sharron always delivers.

If you could share one top tip from lunch what would it be?
Sharron: Ask lots of questions and listen intently.

Anita: I would advise brands who want to engage with influencers to look further than those who are associated with Instagram. Online platforms can be valuable and have proven to make a difference to a brand’s bottom line.

Do you think this lunch will change how you interact with PRs/journalists in the future?
Sharron: Not really.

Anita: Driving results for clients and forging strong relationships with journalists will always remain at the forefront of my mind. Ultimately, our aim is to get that story published. Taking time to get to know someone’s likes and dislikes helps us build strong working relationships. Being professional, passionate and connected continue to be key work values I live by.

Did you disagree on anything? If so, what?
Sharron: No. It was a conversation and an exchange of ideas and we explained how we work and what we are looking to achieve.

Anita: The conversation cards we were given allowed for an interesting conversation about journalists and PRs, best and worst experiences, what we look for, respectively, when working with journalists and PRs, and common misconceptions. We were very much on the same page.

If you could change one thing about PRs/journalists what would it be and why?
Sharron: Only that I would like to receive only relevant stuff, but with round-robins that is not likely.

Anita: I’d love to swap jobs for a day so that PRs can appreciate the hard work that journalists do as well as what we do for them.

Finally, do you think you’ll stay in touch?
Sharron: Yes. I am sure there are ways to work together.

Anita: Absolutely. It was great to hear how The Travel Magazine has evolved since its launch. I hope to still be working with Sharron in ten years’ time, and again ten years after that, with regular catch ups and lunches. A big thanks to Vuelio for arranging this one!

 

Sharron and Anita’s ‘blind date’ took place at the Paternoster Chop House aka the First Dates restaurant! If you’re a PR or a journalist and you’d like to be set up on one of Vuelio’s professional ‘blind dates’, please email Rebecca Potts.

Knife crime

Political Headlines – May denies link between knife crime and police cuts and schools reliant on parental donations

Today’s political headlines include May’s denial that knife crime is linked to police cuts, schools increasingly reliant on parental donations, Rudd to end repeat assessments for disable pensioners and Brexiteers warn against deal ambush. 

May denies link between knife crime and police cuts
The Guardian says that a political row has erupted after Theresa May claimed that there was ‘no direct correlation between certain crimes and police numbers’, after a recent spate of stabbings. However, Mark Burns-Williamson of the Association of Police and Crime Commissioners warned that cuts to police and youth services had created a ‘toxic mix’.

Schools increasingly reliant on parental donations
In an exclusiveThe Times reports on schools’ increasing use of contributions from parents to fund salaries, textbooks and equipment, and building repairs. MPs debated school funding yesterday after a petition started by headteachers got over 100,000 signatures. 700 schools responded to a freedom of information request, with over 200 saying that they had requested parental donations in the last year.

Rudd to end repeat assessments for disabled pensioners
The Daily Telegraph reports that Work and Pensions Secretary Amber Rudd is to say that disabled pensioners will no longer have to undergo repeat benefit assessments, in a speech drawing on her own father’s blindness. She will set out an ambition to ‘significantly improve’ her department’s treatment of disabled people, with the benefits system as their ‘ally’.

Brexiteers warn against deal ambush
The Times claims that Conservative Brexiteers have warned Theresa May that she cannot ambush the with a legal agreement on the Irish backstop just before next week’s vote on Theresa May’s deal and expect to gain their support. Leaders of the European Research Group warned that they would need ‘good time’ to conduct ‘a proper analysis’.

Government delays vote over fears of defeat
The Financial Times reports that the Government chose to delay a vote on a financial services bill it needs to pass before Brexit yesterday after it faced defeat over a cross-party amendment which would have forced the crown dependencies of Jersey, Guernsey and the Isle of Man to introduce public registers of company ownership.

Cox denies he’s given up on backstop changes
The Daily Mail says that Attorney General Geoffrey Cox is returning to Brussels for further Brexit negotiations today and has rejected claims yesterday that he had abandoned his previous negotiating objectives, claiming that was a case of ‘misunderstood fag ends dressed up as facts’. He said that reports that he had given up plans to time-limit or secure a unilateral exit from the Irish backstop were mostly inaccurate.

Formby criticised over Labour antisemitism
The Guardian says that Jennie Formby, Labour’s General Secretary, has come under further criticism for her handling of antisemitism in the party following a meeting of the Parliamentary Labour Party yesterday. MP Louise Ellman said that she was ‘angry’ with Formby’s responses.

Grayling accused of ‘running scared’
The Daily Mirror reports that Labour has accused Transport Secretary Chris Grayling of running scared aft Health and Social Care Secretary Matt Hancock answered an urgent questions on the payment of £33m to Eurotunnel over no-deal Brexit ferry contracts instead of him. Downing Street justified the decision on the grounds that the contracts were for the transport of ‘crucial medicines’.

Which ever policy you’re interested in, find out how Vuelio Political Services can cover it for you.

Emergency Brexit

Emergency Brexit: Predictions for the Comms Industry

The UK is set to leave the EU on 29 March – that’s only 25 days away. Our next webinar will explore what these final weeks have in store for the comms industry and what’s coming next.

Emergency Brexit takes place at 11am on Tuesday 5 March. You can sign up to join us live, or receive the recording afterwards.

The webinar will hear from leading industry experts including Iain Anderson, executive chairman at full-service communications and market research agency Cicero Group, Matthew Elliott, who was chief executive of the Vote Leave campaign, and our host Lionel Zetter.

Matthew, who is now senior political adviser to Shore Capital, has been described by the Financial Times as ‘one of the most formidable political strategists in Westminster’, by the New Statesman as ‘one of the most successful – and feared – campaigners in British politics’, and by the BBC as ‘one of the most effective lobbyists at Westminster’.

He previously led the successful NOtoAV campaign in the 2011 referendum on changing Britain’s voting system, and he also founded the TaxPayers’ Alliance and Business for Britain.

Iain is an expert in integrated communications, global political risk and public policy. He has over 25 years’ experience in communications, initially as a business journalist and then as a founding shareholder at Incisive Media. He has also worked for a range of politicians, including Kenneth Clarke MP on his leadership bids.

He is co-founder and executive chairman at Cicero Group and focuses on public policy and corporate communications strategy supporting many global FTSE and Fortune 500 blue chip organisations. He provides CEO and Board-level counsel.

Lionel is known across the industry and has written, spoken and taught widely on politics and public affairs. The former CIPR President is an expert in lobbying and will play host to our other esteemed guests.

The webinar will cover the comms aspects of the original Brexit referendum, the effect the result has had on communications and business over the last three years, how to prepare for Brexit and what the likely scenarios are over the next four weeks and beyond.

Everyone who signs up will have a chance to question our guests but if you’re unable to join us live you’ll receive a recording of the whole webinar afterwards.

Sign up here, and prepare for Brexit.

Brexit cash

Political Headlines – new fund facing bribe allegations and UKIP’s shift

Today’s political headlines include the new fund for deprived communities facing bribe allegations, UKIP’s shift to the far-right, Cox abandons attempt to secure backstop changes and Chancellor to announce ‘windfall’ in Spring Statement. 

New fund for deprived communities faces Brexit deal bribe allegations
The Times says that a new £1.6bn fund for ‘struggling communities’ announced by the Government is being seen as an attempt to secure Labour MPs’ support of Theresa May’s Brexit deal. The Stronger Towns Fund, which will be spent over four years, faces criticism both from Labour MPs, who believe that it does not go far enough, and Conservative MPs, with Sheryll Murray suggesting that it was ‘pork-barrel politics’ targeted at Labour areas and disadvantaging ‘Conservative-voting communities’.

Investigation reveals UKIP’s shift to ‘far-right’
The Guardian leads with an investigation into UKIP, which finds that a membership surge has led the party to move to the far-right, with moderates replaced by those ‘attracted by an anti-Islam agenda based on street protest’. Membership has increased by 50% in the last year, but many senior figures and organisers have left, hampering the party’s election-fighting capabilities.

Cox abandons attempt to secure backstop time-limit or unilateral exit
The Daily Telegraph says it has been told that Attorney General Geoffrey Cox has abandoned his attempts to secure either an unilateral exit from or a time-limit on the Irish backstop, and is instead seeking an arbitration mechanism outside the European Court of Justice. This falls short of the demands of Brexiteers such as Bill Cash and Steve Baker, leading ministers to conclude that Theresa May will lose the next vote on her deal.

Chancellor to announce ‘windfall’ in Spring Statement
The Financial Times claims that Chancellor Philip Hammond is set to announce a ‘multibillion-pound windfall’ due to higher tax receipts in the Spring Statement next week, and that this could be spent on public services if a no-deal Brexit does not occur. There will be no new tax or spending announcements in the statement – instead the money would be made available to this year’s spending review.

Miller criticises NDA reforms
The Daily Telegraph reports that Maria Miller, Chair of the Commons Women and Equalities Committee, has said that Government plans to clarify the use of non-disclosure agreements do not go far enough if they ‘simply reiterate the existing law’. Consultation on the proposals opens today, but doesn’t cover sexual harassment at work as this is a civil offence.

Inquiry into politicians and child sexual abuse opens
The Guardian reports a three-week long inquiry into allegations of child sexual abuse involving politicians and officials begins today, including ‘potentially explosive’ claims about the whips’ offices withholding details of criminal offences. The Times adds that former MI5 Director-General Dame Eliza Manningham-Buller is to be questioned about the suppression of allegations relating to Sir Peter Morrison, once an aide to Margaret Thatcher.

Ministers to consult on junk food advert ‘watershed’
The Daily Telegraph says that ministers have approved the launch of a consultation on banning junk food adverts before 9pm in a bid to prevent children from being exposed to advertising for unhealthy foods. The plans are opposed by broadcasters, who believe that advertisers would spend money online instead.

Mann and Flint say as many as 35 Labour MPs could back May’s Brexit deal
The Sun says that Labour MP John Mann has claimed that up to 35 Labour MPs are prepared to support Theresa May’s Brexit deal because they wished to avoid both a no-deal Brexit and a second referendum, a stance which fellow Labour MP Caroline Flint agreed with.

Don’t be blinded by Brexit – stay up-to-date with public policy with Vuelio Political Services.

Amanda Coleman

PR Blogger Spotlight: Amanda Coleman

Amanda Coleman is head of corporate communication at Greater Manchester Police and uses her blog to share opinions and expertise on issues across the industry. Amanda’s blog is featured in the Top 10 UK PR Blogs, and we caught up with her to talk about how Brexit and other issues are affecting comms, and why it’s important to love what you do!

What’s in store for the blog in 2019?
I never really make firm plans for the blog I just see what happens and then work from that point. It was set up so I could share some thoughts, views and ideas as long as I can still do that then I will be happy.  

How has PR changed since you first got into the industry?
It has changed almost beyond recognition. There was no social media when I moved into PR and we had one computer that could access the internet for the whole office. At the heart of it though the skills are still similar, it is about people and understanding them as it was when I started. 

How much is Brexit affecting comms in the UK?
I think the uncertainty is what is affecting people the most.  

What’s the biggest issue facing the industry (outside of Brexit)?
The issues remain broadly as they have in recent years. The lack of diversity is a critical issue as is the gender pay gap that still exists. The challenge is also to demonstrate real business benefits and to have the right data and analytics to support what we do.  

Are traditional media outlets losing their importance to the industry?
From my perspective no. Their role is changing but the move for media to rush to break the news digitally means they are moving to be more relevant to modern audiences. The way our society is organised means they are still influential among stakeholders. 

What’s the best campaign of 2019 so far?
I think it has to be the Greggs vegan sausage roll mainly for the interaction that the brand had with Piers Morgan. As a vegan, though, I  am yet to taste one. 

What advice would you give students looking to join the PR industry?
Find the right brand or organisation for your values and interests. You spend a lot of time at work and if you can’t love what you do then you can’t give your best.          

What are your best pitch tips for PRs?
Understand the business and know the data. 

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?
Very rarely but that is probably because I work in the public sector and people realise I need to be careful about any conflicts of interest.  

What other blogs do you read?
I love finding new blogs or first blogs from people. I am always drawn to communication and PR blogs. I love all those who are on the Top 10 including Sarah Hall, Ella Minty and Stephen Waddington

Reach-the-right-influencers-with-the-Vuelio-media-database

Brexit

Political Headlines – Labour moves towards Brexit compromise and Independent Group makes Umunna spokesperson

Today’s political headlines include Labour’s plans to compromise on Brexit votes, Umunna named spokesperson of the Independent Group and NHS to scrap A&E target. 

Labour moves towards Brexit referendum compromise plan
The Guardian says that the Labour Party is ‘moving towards a compromise plan’ under which it would abstain on Theresa May’s Brexit deal, allowing it to pass through Parliament, but would back an amendment put forward by Peter Kyle and Phil Wilson ‘withholding support’ from the deal until it had been voted on by the public. Kyle claims to have ‘every reason to believe’ that Parliament will vote for his proposal.

Independent Group makes Umunna spokesperson
The BBC reports that the Independent Group of MPs has appointed Chukka Umunna as its lead spokesperson, while Sarah Wollaston has been given responsibility for ‘new colleagues’. Each member of the group has been allocated a group of policy areas on which they will lead. Umunna said that these drew on ‘the talents and experiences of our group’.

NHS to scrap A & E four hour target
The Times says that NHS England wishes to axe the target for hospitals to treat A&E patients within four hours because it leads to the system being gamed, rather than the best care being provided. New targets, focused on those requiring a hospital bed rather than those with minor injuries, will be piloted in the spring.

Tory Brexiteers prepared to back deal if May announces plan to quit
According to The Sun, Brexiteer MPs have told the Prime Minister that they will support her deal, even if she only gets minor amendments to it, so long as she outlines a timetable for her departure as Prime Minister this year. This would allow her successor to negotiate the future trade deal with the EU.

Eustice quits over Brexit extension
The Times reports that Agriculture, Fisheries and Food Minister George Eustice resigned yesterday, citing the Government’s ‘series of rather undignified retreats’ over Brexit. According to the paper, he criticised the Prime Minister’s decision to seek an extension to Brexit negotiations at a meeting she held with 16 Brexiteer ministers the night before.

Salary increase for MPs sparks outrage
The Daily Mail claims that a decision to increase MPs’ salary by 2.7% sparked ‘fury’. The announcement by the Independent Parliamentary Standards Authority has been criticised for outstripping increases for parliamentary staffers and civil servants, while Leave campaigner John Longworth said there should be no rise until Brexit had been ‘sorted out’.

Grayling’s probation reforms criticised
The Daily Telegraph carries details of a ‘damning report’ by the National Audit Office on probation reforms introduced by Chris Grayling while he was Justice Secretary. According to the report, the number of offenders returned to prison for breaching their licence conditions has increased by 47% while a plan to end contracts early will cost an extra £467m.

Fox criticised over expensive ‘vanity project’ podcast
The Daily Mirror reports that International Trade Secretary Liam Fox has spent over £100,000 on a podcast series hosted by Nick Hewer which was designed to encourage firms to export their goods, but just 8,398 people have listened to it, with each listener therefore costing the taxpayer £12.70. Lib Dem MP Layla Moran called the podcast a ‘vanity project’.

The UK is due to leave the EU this month. Stay in the loop with Vuelio Political Services.

MK and Wadds

Comms School aims to create top bloggers of the future  

Top PR bloggers and Metia colleagues, Stephen Waddington and Marcel Klebba, have joined forces to help students get ahead in their careers through blogging and creating communities. We spoke to them to find out what Comms School is and how it’s going to help progression in the industry. 

What is Comms School?
It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job. During the initial 12-week course we’ll cover the basic skills you need to land a job and get ahead. We’re running webinars every other week.

Who are you?
Stephen recently landed at Metia, the digital marketing agency, as managing director. Marcel is a new colleague who captured industry attention in 2016 thanks to his relentless approach to blogging and networking while at Westminster University. We’ve both been named top ten industry bloggers by Vuelio for the past few years and Marcel was crowned the UK’s top PR blogger in 2017 [pictured, above, with Stephen celebrating his win].

Why have you set up Comms School?
There’s a gap between what students are taught at college or university and the practical skills needed to get ahead at work. Mentoring, work placements, Twitters chats and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We want to help people that are looking to get ahead in their career as well as create a talent pipeline for Metia.

What will success look like?
We want to help students land jobs by blogging and building networks. It would be great to see our students feature in the Vuelio blog ranking in the future and maybe there will even be an award-winning blogger among our graduates.

What topics will you cover?
The six sessions and online discussions will cover blogging; building a social profile; developing an online community; content creation; and finding a job and getting ahead.

How do I join a session?
We’ve built a virtual classroom on Facebook. Follow the link or search for Comms School. Please come and join the growing community of more than 300 people. Sessions start on 5 March.

School’s in – good luck to everyone taking part in Comms School, we look forward to seeing you in our rankings soon! 

Theresa May

Political Headlines – May to make pledge on workers’ rights to secure Labour MPs’ support

Today’s political headlines include May’s pledge to secure Labour support, Labour confirms backing for second referendum and Tory MPs rebel over plan for extending Brexit vote. 

May to make pledge on workers’ rights to secure Labour MPs’ support for Brexit deal
The Guardian says that Theresa May is expected to use a ministerial statement next week to set out a series of pledges on workers’ rights and to reduce restrictions on trade unions in a bid to secure Labour MPs’ backing for her Brexit deal/ Measures to be offered include a ‘non-regression lock’ after Brexit, votes by MPs on adopting future EU rules on workers’ rights, and a reporting mechanism involving trade unions and the CBI on these. Housing, Communities and Local Government Secretary James Brokenshire is expected to announce a £1.6bn fund for towns and coastal communities before the next meaningful vote.

Labour confirms backing for second referendum
As the BBC reports, Labour leader Jeremy Corbyn has confirmed that his party is now backing a new Brexit referendum after MPs voted against his Brexit plans, and that he would vote to remain a member of the EU. He added that he will continue to pursue ‘other available options’, such as a general election or Labour’s plan for a ‘close economic relationship’.

Tory MPs rebel over plan for vote on extending Brexit negotiations
The Daily Telegraph reports that over 100 Conservative MPs revelled yesterday against Government plans to give MPs a vote on extending Article 50 if Theresa May’s deal is rejected. 20 of them, including Esther McVey, voted against the proposal with a further 88 choosing to abstain in protest, including Boris Johnson, Dominic Raab and Jacob Rees-Mogg.

Norwegian sovereign wealth fund to increase investments in the UK despite Brexit
The Times says that Norway’s sovereign wealth fund, the world’s largest, has decided to increase its exposure to British investments whatever the outcome of the Brexit negotiations, claiming that the UK was still an attractive destination over the next 30 plus years. Brexiteer Jacob Rees-Mogg welcomed the news, but Chris Leslie of the Independent Group said that Brexit meant that ‘British assets are in the global bargain basement’.

Economic sentiment lowest in six years over no-deal Brexit fears
The Financial Times reports that economic sentiment in the UK has fallen this month, reaching its lowest level in six years according to a European Commission indicator. The CBI said that the best way to improve this was to avoid a no-deal Brexit and agree ‘a deal that commands a majority in parliament and is acceptable to the EU and protects our economy’.

Williamson suspended after Labour MPs revolt over antisemitism
The Daily Mail claims that Labour only suspended its MP Chris Williamson for saying that the party was ‘too apologetic’ for antisemitism because 38 MPs and deputy leader Tom Watson pressed for this, with leader Jeremy Corbyn having initially ‘intervened personally to block his suspension’, pledging only to ‘investigate’ the remarks.

Burns under investigation over Thatcher library charity
The Times claims that Conservative MP Conor Burns is ‘under scrutiny’ from the Charity Commission over his involvement in a campaign to build a library and museum dedicated to Margaret Thatcher. Much of the money raised by the campaign has apparently instead been spent on other things, including student exchanges between the UK and the USA.

May to defend aid budget
The Sun says that Theresa May is to use a speech at a conference on Jordan today to defend the £14bn aid budget, pledging to continue spending 0.7% of GDP on foreign aid. She will promise that the UK will continue to be a ‘global champion’, spending aid ‘innovatively and in a way that delivers value of money for the UK taxpayer’.

Don’t play catch up with the news – see what’s coming with Vuelio Political Services.

No deal brexit

Political Headlines – ‘Acrimony’ in Cabinet and May calls on Parliament to ‘do its duty’

Today’s political headlines include Acrimony in Cabinet over potential Brexit talks extension, May calls on Parliament to ‘do its duty’ and Government document warns of no-deal impact. 

‘Acrimony’ in Cabinet over potential Brexit talks extension
The Times claims that Theresa May’s decision to allow MPs to vote on extending negotiations for a ‘short, limited’ period if they reject her deal sparked ‘acrimony’ in yesterday’s Cabinet meeting. Liz Truss accused Amber Rudd, David Gauke and Greg Clark, who have been pushing for such a move, of ‘kamikaze’ behaviour. The Guardian adds that Cabinet ministers including Philip Hammond and Amber Rudd told May that she should use an extension of the Brexit negotiations to ‘find a new coalition in Parliament’ and tackle the Conservative Party’s Brexiteer wing.

May calls on Parliament to ‘do its duty’
Theresa May has written in the Daily Mail that her ‘engagement’ with the EU over Brexit has ‘already begun to bear fruit’, calling on Parliament to vote for her deal and ‘do its duty so our country can move forward’, adding that she doesn’t want an Article 50 extension. David Davis also writes in the paper, claiming that fears about no-deal are ‘exaggerated’ and that while it might ‘be economically difficult, no Brexit would be a democratic disaster’.

Government document warns of no-deal Brexit impact
The Guardian reports that a new document published by the Government after being repeatedly demanded by Anna Soubry warns that a no-deal Brexit could make the British economy 6%-9% weaker, lead to Northern Irish businesses failing and increase food prices.

Probation contractors attacked over murders by offenders they supervised
In an exclusive, the Daily Mirror reveals that in the first four years since probation was privatised, criminals being monitored by contractors have killed 225 people, compared to 142 murders by higher-risk offenders being monitored by the state probation service. The figures were obtained by Plaid Cymru MP Liz Saville Roberts who called for an end to privatisation. Harry Fletcher of the Victims Rights Campaign said the news was a ‘scandal’.

Allin-Khan tells MPs her father was left ‘bleeding and terrified’ in council care home
The Guardian reports that Labour’s Shadow Sport Minister Dr Rosena Allin-Khan told the Commons during a debate yesterday that her father was left ‘bruised, bleeding and terrified’ in a Wandsworth Council care facility, with the council’s director of adult social services telling her that he ‘had asked for it’.

Williamson criticised after claiming Labour was ‘too apologetic’ for antisemitism
The BBC reports that Labour MP Chris Williamson has been criticised after video footage of him claiming that his party had been ‘too apologetic’ about antisemitism emerged, and it was revealed that he had booked a room in Parliament to screen a film about Jackie Walker, who was suspended from Labour over allegedly antisemitic comments.

Department for Transport criticised over rail failures
The Times carries details of a new report by the Commons Public Accounts Committee which warns that 2018’s ‘year of hell’ on the rail network could be repeated due to timetable changes and increasing engineering work, with the Department for Transport having failed to learn lessons, not having clear sight of the timetabling process and as a result ‘passengers and taxpayers risk continuing to pay the price for the department’s failures’.

Corbyn apologises for breaching Commons rules over foreign visit
The Daily Telegraph says that Jeremy Corbyn has ‘apologised unreservedly’ after he was found to have breached Commons rules by not declaring a trip to America with the CND. However, he’s been cleared of allegations that a further 16 trips broke the rules, including a trip to Tunisia where he participated in a controversial wreath-laying ceremony.

Political intelligence is available from Vuelio Political Services.

DEFRA

Government comms focuses on influencer outreach

Michael Gove’s announcement that he has appointed 10 ‘green ambassadors’ is the latest sign that the political and influencer worlds are colliding.

Under Gove, the Department for Environment, Food and Rural Affairs (Defra) has embarked on an ambitious programme of work. Some of this is forced – leaving the EU requires major changes to agricultural, fisheries and environmental policies – but much of it seems to stem from Gove’s own desire to make a mark.

Indeed, improving our environment seems to have become something of a personal mission for Gove, who tweeted that footage of the impact of plastic pollution on our oceans in David Attenborough’s Blue Planet II had left him ‘haunted’. Measures he has announced include a ban on plastic straws, stirrers and cotton buds and a deposit return scheme for drinks containers.

When Theresa May launched the 25-Year Environment Plan in January 2018, one of its measures was a commitment to make 2019 the ‘Year of Green Action’, alongside a commitment to scope out ‘an evidence-based behaviour change strategy’. Indeed, one of the most important parts of delivering the environmental change our planet requires is to deliver behavioural change by getting us to appreciate our impact on the environment.

With this in mind, it is hardly surprising that Gove has chosen to work with influencers in order to communicate his department’s environmental message. By moving beyond ‘traditional’ ambassadors – you might expect such a list to contain charity leaders, academics or high-profile businesspeople – Gove will know that his message is reaching a larger, more diverse audience that more conventional figures simply wouldn’t reach.

Indeed, the list of ten ambassadors is wide-ranging. It contains Besma Whayeb, whose blog Curiously Curious was ranked as one the top ten UK green blogs by Vuelio, and Sian Conway, the Green & Eco Influencer of the Year 2018. Alongside these, the list also includes an endurance swimmer, television presenters and an adventurer who sailed across the Pacific in a boat made of 12,500 plastic bottles. And while there is an academic – Professor Tim Jackson – even he has nearly 11,000 Twitter followers.

Gove’s expressed hope is that his strategy will, ‘ensure that this country is recognised as the leading global champion of a greener, healthier, more sustainable future for the next generation’.

The ambassadors were introduced at a reception which also featured the #iwill4nature campaign, encouraging young people to take part in green social action. Among the newly-announced influencers was the student Izzy McLeod, who blogs as The Quirky Queer. It seems clear that by working with younger influencers to spread messages about environmental responsibility to their peers, Defra hopes reaching the next generation and implementing its environmental goals will be much easier.

Scott Guthrie

PR Blogger Spotlight: Scott Guthrie

Scott Guthrie’s blog focuses on informing PRs on everything to do with influencer marketing, alongside content around wider comms topics. Scott Guthrie is one of our Top 10 UK PR Blogs and we caught up with him to talk about influencer marketing issues in 2019, top tips for pitching and why The Body Shop is winning at influencer marketing so far this year. 

What’s in store for the blog in 2019?
More of the same. I wrote 47 articles on influencer marketing for my blog in 2018 plus a dozen or so covering public relations in general. Increasingly my aim is to peer over the brow of the hill at the issues influencer marketing is likely to face in the near and midterm.

Last year I foresaw three major issues for the nascent industry: influencer fraud; lack of transparency in disclosing advertisements; and a media backlash. These issues will rumble on throughout 2019 but we will also look beyond compliance to consider the ethics surrounding influencer marketing. For example, we will consider why it’s not okay to promote gambling sites to young, impressionable audiences, and why ‘merch’ shouldn’t be so oversold. The industry will also start to ask questions about kidfluencers, image manipulation and virtual influencers. I’ll be writing about these issues and how the industry approaches them via regulation and trade body codes of conduct.

How has PR changed since you first got into the industry?
I can still (vaguely) recall foot messengers delivering financial results and press releases by hand to the City editors. While in newsrooms rip and read printers spewed out headlines from the Press Association. Press releases were usually faxed to newsrooms. The importance of a good story told well from a trusted source hasn’t changed. The technology surrounding news acquisition and distribution has. Technology has splintered the entire media landscape.

How much is Brexit affecting comms in the UK?
Brexit is affecting comms in two ways: by seemingly keeping all other news from front page for almost two years; and, by heightening a sense of anxiety. My clients are typically small businesses. Small business accounts for over 99% of all private sector businesses in the UK. Yet, just 6% of small and medium-sized businesses feel the Government is listening to their concerns about Brexit. That is causing them anxiety and preventing them from making any significant business decisions.

What’s the biggest issue facing the industry (outside of Brexit)?
Influencer marketing offers an amazing opportunity to the public relations industry. The discipline can transcend ‘selling stuff’ to embolden positive reputation, communicate an organisation’s purpose, assist in a crisis situation, or scale subject matter expertise heightening employee advocacy in the process. The biggest issue is the risk that these opportunities are passed up by the PR industry. The risk that these opportunities are squandered; handed over to the other creative industries only for us to look back in future years and realise our mistake. The same mistakes of missed opportunity that we saw with failing to shape the future of social media, SEO or content marketing.

Are traditional media outlets losing their importance to the industry?
There is no secret that the media has fragmented from print, to online and social media. In turn influencers have emerged on every media, in every market. This does not mean that traditional media outlets are no longer important. It does mean that, as effective communicators, we need to know which mastheads, broadcasters and individuals are influencing the important people we are seeking to influence on behalf of our clients. Our opportunity is to work with these organisations and influencers and to engage with their networks in the way we have traditionally done solely with journalists.

What’s the best campaign of 2019 so far?
The Body Shop works with influencers in two very separate ways: to sell product; and to affect positive social change. For its Forever Against Testing campaign, the cosmetic company sought to gather eight million signatures in the form of a petition to take to the United Nations. The campaign over achieved its objective in under the time allocated: 8.3m signatures in 3/4 time. The campaign demonstrated a fundamental element of influencer marketing – that influencers can help affect change in behaviour and opinion. And that the change needn’t be confined to a purchase decision. The campaign also highlighted the importance of an integrated communications programme.

What advice would you give students looking to join the PR industry?
Read widely and read deeply. Acquire a firm understanding about how the PR industry is put together and look to specialise in a particular area. Follow relevant hashtags on LinkedIn and Twitter. Start to form your own opinion then codify and collate those opinions into your own blog. Writing about a subject is a wonderful way to better understand that subject. It is great way to showcase your mastery of the subject and mark yourself out from other graduates looking to enter the industry.

What’s your best pitch tip for PRs?
Never pitch blind. Know who you’re pitching to. Know what they’ve written or broadcast recently. Know their point of view. Understand their audience. Attempt to establish a degree of relationship before you need to pitch. That might mean following the journalist on social media, sharing their articles and commenting on them. My best pitch advice is to be useful to the journalist.

What other blogs do you read?
I am a major fan of Richard Bailey’s work at PR Place. He edits the site and his Friday morning round-up posts are a must-read for PR practitioners regardless of whether they are just starting out or well-established in their careers. I also enjoy talkinginfluence.comstedavies.cominfluenceonline.co.uk,orlaghclaire.com, and the Vuelio Blog natch!

Reach-the-right-influencers-with-the-Vuelio-media-database

Magazine rack

ABC releases magazine circulation figures for the second half of 2018

According to the Audit Bureau of Circulations (ABC), many magazines saw a decline in circulation for the second half of last year.

For women’s magazines, Red and Bella grew the most, by 7% and 6% respectively but for a large number of magazines it was a different story. The biggest year-on-year falls were experienced by Now magazine (43% decline) and Cosmopolitan (23% decline).

Mark Winterton, managing director for women’s weeklies and TV at TI Media, told Press Gazette: ‘We are starting to see the benefit of our bold decision to go against the grain and remove our women’s weeklies titles from bigger packs.

‘While the overall ABC results reflect the initial impact of stripping out the bigger packs from our promotional activity, which inflates sales figures, these single copy sales are indicative of the rewards of doing so. Our investment in audience research and editorial redevelopment will continue across all titles in the portfolio.’

Rob Munro-Hall, group managing director at Bauer Magazine Media UK, owner of second highest circulation magazine Bella, said: ‘Our focus on curating the highest quality content continues to drive engagement on all platforms – with print remaining proudly at the heart of what we do.’

For men’s interest magazines, Stuff’s circulation fell 27% year-on-year between July and December 2018. The now-closed free magazine Shortlist recorded the highest circulation, shifting an average 500,000 copies per issue.

For news magazines, The Week’s circulation fell by over 25%, while its sister title The Week Junior grew by as much.

Marina Haydn, managing director of circulation at The Economist, said it has worked with ABC to change how its circulation figures are reported, consolidating its print offerings and separating it from its digital publication figures. Haydn said this reflected The Economist’s “product neutrality” as customers can choose between print and digital’.

This new format shows The Economist with a print circulation drop of 38%, as print figures are being compared to combined print and digital figures from last year.

According to the Economist, like-for-like figures would put its print circulation down by 10% year-on-year and its digital circulation up by 83% year-on-year.

All the ABCs are updated in the Vuelio Media Database, helping you to make informed decisions about which outlets work for you. 

Jeremy Corbyn

Political Headlines – Corbyn to support second referendum if MPs reject Labour’s Brexit plan

Today’s political headlines include Corbyn to support second referendum if MPs reject Labour’s Brexit plan, May to offer MPs Brexit delay, ministers call on May to rule out no-deal Brexit and UK would pay divorce bill in no-deal scenario. 

Corbyn to support second referendum if MPs reject Labour’s Brexit plan
The Guardian says that Jeremy Corbyn has ‘finally’ given Labour’s backing to a second Brexit referendum, in which remain would be an option. The party has said it will back such a vote if its Brexit proposals are rejected this week, in a move designed to stem defections to the Independent Group but which will lead to opposition from MPs with leave-voting seats.

May to offer MPs Brexit delay
The Financial Times reports that Theresa May is to ‘offer MPs the chance to take a no-deal Brexit off the table’, making a statement in the Commons later today in which she will say that there could be a ‘short’ delay in Brexit. This morning’s Cabinet will be presented with a new plan, with a ‘meaningful vote’ on a revised Brexit deal on March 12, and if this is rejected there would be a further vote between a no-deal Brexit or a ‘short extension’.

Ministers call on May to rule out no-deal Brexit to prevent a ‘disaster’
The Daily Mail claims that Theresa May is ready to rule out a no-deal Brexit after 23 dissident ministers met in the Commons last night to discuss how to prevent such as scenario. Up to 15 are believed to be prepared to resign, with ministers Richard Harrington, Margot James and Clare Perry writing in the paper that, if Parliament doesn’t agree a deal by March 13, May must extend the negotiations, or they ‘will have no choice other than to join MPs of all parties and fellow ministers in acting in the national interest to prevent a disaster’.

UK would pay ‘divorce bill’ in no-deal Brexit scenario
The Daily Telegraph says that a Cabinet committee dealing with preparations for a no-deal Brexit has signed off plans to settle a large part of the £39bn Brexit settlement even if there is a no-deal Brexit, despite the expectation of Brexiteers that it would not be payable in such a scenario. The Treasury has advised that at least part of the settlement is legally unavoidable and failing to honour the UK’s commitments would risk the UK’s debt rating.

New poll shows Independent Group and Lib Dems combined would outpoll Labour
The Times carries details of a new YouGov poll which shows that the combined level of support of the Independent Group and the Liberal Democrats is now higher than that of Labour. Labour are on 23%, the Independent Group (TIG) on 18% and the Liberal Democrats on 6%. However, the Conservatives are on 36%. Without TIG the Conservatives are on 41%, Labour are on 30% and the Lib Dems on 10%.

Shuker to convene the Independent Group
The Guardian reports that the Independent Group has selected Gavin Shuker as its convenor, having decided to postpone selecting a leader until later this year, when it hopes to have become a political party. Specialist spokesperson roles may be announced earlier, while the group has rebuffed suggestions from the Lib Dems that they might work together.

Government to protect sensitive sectors with tariffs
According to the Financial Times, the Government has decided to protect ‘sensitive agricultural and manufacturing sectors’ after a no-deal Brexit by maintaining tariffs, while dropping tariffs on most other goods. As 30% of the food consumed in the UK comes from the EU, this will push up prices for consumers.

May faces rebellion over EU citizens’ rights
The Daily Telegraph claims that Theresa May is facing a ‘major rebellion’ after over 130 MPs, including 60 Conservatives, backed an amendment to her Brexit motion demanding a written guarantee on the right of EU citizens in the UK in a no-deal Brexit scenario. Backers include both Brexiteers such as Jacob Rees-Mogg and pro-EU MPs including Dominic Grieve.

These political headlines are put together by Vuelio Political Services.

Get Ahead with forward planning

How good is your forward planning?

Forward planning lets you make the most of your time – but how well are you planning ahead? 

Whether you want to fill your calendar with the best events and awards, understand the benefits of setting time aside for training, or make the most of forward features, our latest white paper gives you practical advice to improve your planning in 2019.

Get Ahead with Forward Planning teaches:

  • How to create award-winning campaigns in 2019, with tips from the top
  • Why everyone in PR should have regular training
  • How to use forward features to secure earned media coverage

The white paper presents actionable steps for making the most of your plan this year and can be used a resource for everything from the training sessions you should attend to the award ceremonies you should enter.

Download Get Ahead with Forward Planning – PR awards, training & forward features.

Ella Minty, Power and Influence

PR Blogger Spotlight: Ella Minty, Power & Influence

Ella Minty created the Power & Influence blog and is responsible for the popular #powerandinfluence Twitter chats. The Power & Influence blog is featured in our Top UK PR Blogs and we spoke to Ella about the importance of credibility, learning about human psychology, and ditching PR speak. 

What’s in store for the blog in 2019?
In 2019, following a trend I started in 2018, I’m going to be speaking primarily about ‘PR and business’. If we are a strategic management function, we need to be able to articulate how and why we are impacting organisations, their bottom line and their mid to long-term objectives.  

How has PR changed since you first got into the industry?
I think we are coming out of the shadows now, both literally and figuratively. That aura of mysticism our industry was surrounded by, as well as that general perception that we are mostly spinners, are starting to disappear and be slowly replaced by accountability, responsibility, purpose and social impact.  

How much is Brexit affecting comms in the UK?
Brexit as an outcome won’t have much bearing, in my view, on the comms output of UK agencies and consultants, on the contrary. Brexit as a process, however, has been largely pursued based on image and perception, not on facts and hard figures.  

What’s the biggest issue facing the industry (outside of Brexit)?
That has to be credibility – tactical outputs are important, for sure; however, being able to fit all those tactics, tools and techniques into credible and sustainable business propositions is a different matter altogether.  

Are traditional media outlets losing their importance to the industry?
It depends on which side of the value chain one is. For a local/regional business, the local media bears much more importance than the national. For a listed business, Reuters and Financial Times are their shareholders’ ‘Bible’. For a multinational business, national broadcasters are as important as national ‘influencers’. There is no ‘one size fits all’.   

What’s the best campaign of 2019 so far?
It has to be Gregg’s Vegan Sausage Roll. 

What advice would you give students looking to join the PR industry?
Understand the importance of research and analysis in everything you do, read as much as you can on human psychology and get a business qualification, too.  

What’s your best pitch tips for PRs?
Leave our language at the door of the boardroom; once inside the boardroom, use theirs.  

Do you receive pitches from other PRs looking to work with you in your capacity as a blogger?
I received a couple related to product reviews. I don’t do vacuum cleaner reviews, nor do I write about pottery. I’m happy to work with my peers in positioning and articulating their strategic offering, collaborating on sector-specific thought leadership pieces and market entries etc. I found it very disconcerting that those who got in touch with me didn’t take the time to actually check whether I have any ‘influence’ on the vacuum cleaner market or whether I wrote anything about which ceramic pot works best with an electric hob… 

What other blogs do you read?
Stephen Waddington’s, Stephen Davies’, Scott Guthrie’s, PR Place (edited by Richard Bailey), CIPR Influence’s, Comms2Point0’s and many others. I like reading ‘heavy’ blogs, those blogs that once you read make you (re)consider what you know, what you’ve learnt, what you can do better etc.  

Reach-the-right-influencers-with-the-Vuelio-media-database

Forward planning

5 ways to get the most out of Forward Features

Forward features are a great way to plan your campaigns and content throughout the year. Outlets across the media landscape use forward features to request PR materials and content, so they can provide a simple route to securing earned media coverage.

The Vuelio Media Database already has tens of thousands of forward features for 2019 and more are being added every day. They typically include brief descriptions, submission deadlines and dates of publication.

Our latest white paper, Get Ahead With Forward Planning, covers a range of forward planning activities in comms, including these five simple rules for getting the most out of forward features, saving you research and pitching time and ultimately helping you meet your goals.

1. Be specific
The Vuelio Media Database allows you to find upcoming features by keyword but broad terms, such as ‘IT’ or ‘technology’, can be applicable to a number of different industries. Work out what unique keywords match your aims and identify and remove irrelevant categories from your search.

2. Research the relevance of media outlets
You can further refine your results by taking a closer look at the media outlets each forward feature comes from. Profile information allows you to get a better idea of how a media outlet may be appropriate to your brand and campaign. Only target the outlets that are consistent with your campaign’s objectives.

3. Prioritise the list
You may be surprised at how many relevant opportunities you find, particularly in the B2B sector. By identifying the opportunities that have the most worth to your campaign and making these a priority, you will be able to manage your leads more effectively.

4. Diarise the opportunities
Journalists are often working to strict deadlines. We give the same advice for PRs receiving enquiries through the Journalist Enquiry Service – making sure that you have the right information for the right journalist at the right time can be the difference between getting coverage and missing out. Also be aware that deadline dates could be months before the issue date.

5. Pitch your idea well in advance
Forward features will often have a named contact that is responsible for the editorial. You can increase your chances of coverage by contacting them ahead of time to find out more about the feature and how you can contribute. It also presents you with the opportunity of pitching an idea or viewpoint for the feature they may not have considered.

Ready to access the forward features and opportunities relevant to you? Get a demo of the Vuelio Media Database today.

Theresa May

Political Headlines – May delays ‘meaningful vote’ and considers Brexit extension

Today’s political headlines include May delaying the meaningful vote on brexit until 12 March and considering a Brexit extension, EU officials exploring the delay of Brexit until 2021 and growing support for postponing Brexit. 

May delays Brexit ‘meaningful vote’ until 12 March
The Times reports that Theresa May has said that she will not put an amended Brexit agreement to the Commons this week, setting a new deadline of 12 March. The paper claims that this means that she will now spend the week ‘separately attempting’ to prevent Cabinet ministers from resigning ahead of Wednesday’s Brexit motion, with some calling on her to rule out a no-deal Brexit in a statement to the Commons.

May considers Brexit extension
The Daily Telegraph claims that Theresa May is considering plans to delay Brexit by up to two months. It is one of three scenarios drawn up by Downing Street in an attempt to stave off ministerial resignations this week and prevent a rebellion in support of amendments backing such an extension. The others include a meaningful vote on the deal, which she has ruled out, and a conditional vote on plans drawn up by the Attorney General Geoffrey Cox to time-limit the Irish backstop. May has resisted calls to sack Amber Rudd, David Gauke and Greg Clark, who indicated at the weekend they could support attempts to delay Brexit.

EU officials explore delaying Brexit until 2021
The Guardian says that the EU’s ‘most senior officials’ are exploring plans which would significantly extend the Brexit negotiation period, delaying Brexit until 2021. This would allow the two sides to develop their future relationship and thus make the Irish backstop redundant. The EU does not want to offer a short extension and then find the issue being revisited in the summer, creating what one diplomat called a ‘rolling cliff-edge’.

Support for postponing Brexit grows
According to the Financial Times, support is growing for parliamentary amendments to extend Brexit talks. Yvette Cooper and Sir Oliver Letwin are proposing an amendment that would empower Parliament if there was no agreed deal by March 13, allowing it to request an extension, while the leaders of the Brexit Delivery Group of Tory MPs, Andrew Percy and Simon Hart are proposing to extend negotiations until the European elections in May.

May says she wants to deliver her ‘domestic agenda’
The Sun reports that Theresa May told reporters, when asked if she was planning to resign in the summer as some ministers have demanded, that ‘there is still a domestic agenda that I want to get on with’. She also denied accusations from Anna Soubry that she ‘had a problem with immigration’, adding that it ‘has overall been good for the UK.’

Ministers plan no-deal Brexit ‘hardship fund’
The Times has obtained a document from the cabinet committee responsible for no-deal Brexit preparations that shows ministers are planning a ‘hardship fund’ for those affected, will use ‘tax and benefits policy’ to offset price rises and will tackle food shortages.

Watson says Corbyn should lead efforts to tackle antisemitism
The Guardian reports that Labour’s deputy leader Tom Watson used an interview with Andrew Marr to call on Jeremy Corbyn to lead efforts to tackle antisemitism in Labour, describing it as ‘a crisis for the soul of the Labour Party’. The paper has seen a dossier of complaints made by Labour MPs to Watson including details of members’ antisemitic tweets.

Field calls for Spring Statement benefits ‘rescue package’
The Daily Mirror says that Commons Work and Pensions Committee Chair Frank Field has called for the Chancellor to use the Spring Statement to deliver a ‘rescue package’ to low income families affected by benefit caps and freezes, which he said had a ‘devastating’ effect on the poorest families in the country.

Need meaningful political intelligence? Don’t delay, get Vuelio Political Services today.

Connects Agency

Connects agency launches #VerifiedViews video and podcast series

London influencer marketing agency Connects is providing an unadulterated look into the stories of top influencers in its new video and podcast series #VerifiedViews.

Aiming to provide a unique view of what it’s like to be an influencer, through honest and open interviews, #VerifiedViews follows the mantra of ‘No scripts, no agenda, no #Spon’.

Content is available as a shorter form 10 minute IGTV video series, alongside longer-form full podcasts of around 30 minutes.

The first episode features The Mac Twins opening up about life on Love Island, being female DJs in a male-dominated industry and how they are seeking to improve the nation’s gut health. Viewers can expect open, honest, unfiltered views from Lisa and Alana as they discuss how they feel the responsibility to use their influence to drive positive change.

Watch here: #VerifiedViews Ep #1 The Mac Twins on IGTV

Listen here: #VerifiedViews Ep #1 The Mac Twins podcast

The second instalment includes Edd Kimber (The Boy Who Bakes) discussing his experiences of being trolled online, coming out as gay, and what life has been like since winning The Great British Bake Off. Edd ends by offering positive and helpful tips on how to remain true to yourself and build a lasting career in social media.

Watch here: #VerifiedViews Ep #2 Edd Kimber IGTV

Listen here: #VerifiedViews Ed #2 Edd Kimber podcast

Commenting on the launch of #VerifiedViews, Connects founder and managing director Sedge Beswick said: ‘At Connects we’re constantly looking to push the boundaries of influencer marketing, blur the lines between content and real life. Working with some of our friends from our network of social media influencers, we’re excited to bring to light these influencers’ lives with behind-the-scenes access to find out what it’s like to be an influencer and what makes their views verified. We’re hopeful #VerifiedViews will be a platform for sharing these positive and impactful stories for all to hear.’