Harriet Shearsmith Toby and Roo

Mummy blogging spotlight: Harriet Shearsmith, Toby & Roo

Harriet Shearsmith is the award-winning mummy blogger behind Toby & Roo. Consistently ranked in the Top 10 UK Mummy Blogs, Harriet writes about family life with ‘crazy boys’ Reuben and Tobias and ‘dictator-like’ daughter Edith. With Mother’s Day on Sunday (don’t forget!), we caught up with Harriet to find out how to celebrate in the best way, advice for new mums and the importance of communication in collaborations.

How has your blog changed in the last year?
I feel that my focus has moved away from my blog and more into Instagram and social media content. I have cut back the amount I’m writing and trying to focus more on the style of content really resonating with me and my readership.

How does social media feed into your blog – are any channels more important?
Instagram is absolutely the most important channel for me, and the most important aspect of my career really. I think that my focus has moved across to it as a platform and I love that. I’m a very visual person so it works well for me.

What’s the perfect Mother’s Day?
Ohhhh breakfast in bed, snuggles on the sofa and maybe a cinema trip or something? Definitely a relaxed one! If they could all make sure the house is spotless then that would be EPIC!

Toby & Roo

What’s the best thing about being a mum?
Just having the honour of watching them develop into little people. All of mine are so different and I love that – it just goes to prove they are their own little people! It’s such a pleasure to see them change and I adore being a mum to these three beauties, even when it’s exhausting and overwhelming.

What advice would you give new mothers?
Don’t expect perfection! It isn’t going to happen – you will make mistakes and you should absolutely forgive yourself for it. I think taking each day as it comes it so important.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I think it’s incredibly important and a vital part of blogging that I hope never disappears! It’s not easy being a parent and there are a lot of times at 3am when I just felt so alone. I think from a mental health perspective, it’s so important to share our experiences, as a society we lack the community or ‘village’ that our parents perhaps had, so to be able to connect around these really busy lives we lead is massively important.

The Survey also revealed that bloggers post less frequently – is this your experience?
Absolutely! When I first started blogging I posted one to two times a day, every weekday. Short, snappy little posts, and then over time I would change to one a day and eventually I have whittled it down to much longer posts three times a week. To see how my blog has evolved is really interesting to me and while I don’t think that blogging is ever ‘dying out’ I do think it’s evolving and taking a slight back seat to social.

Do you accept PR press releases?
I do! I don’t mind press releases at all, sometimes you find something really interesting.

How do you choose which PRs and brands to work with?
PRs are usually taken care of by my team at Kameleon, however brands are all down to me. I have some things that just don’t fit with me or my ideals and therefore I won’t work with them. I’m not a fan of diet products so I avoid them like the plague, despite being asked on an almost daily basis if I would like to try one shake, or herbal treatment, or another. I feel like a brand has to fit with me, and if I am unsure of the brand I will Google them to try and work out if there is anything I think makes us incompatible.

What are the best collaborations you’ve worked on?
I’ve worked on so many amazing collabs that I truly have LOVED so it would be really hard to list just one! I think for me, anything that gives me a clear idea of the client expectations but a license to be creative is perfect. I love the flexibility to go back to a client and say that this would work better for my audience if we did this, or can I do XYZ to instead of ABC. It’s that communication!

What other blogs do you read?
I’ve come away from reading a lot of blogs lately and I tend to focus more on social media and engaging with people on there. I do LOVE Emily Leary from A Mummy Too – her recipes are amazing. I will be eagerly looking for recommendations!

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Gov

Political Headlines on original Brexit day – MPs vote on half of May’s deal and EU prepares year-long extension

Today’s political headlines includes MPs voting on half of May’s Brexit deal, EU leaders preparing to offer UK year-long extension, Tory leadership contenders jostle for position and soft brexit backers working on compromise. 

MPs to vote on half of May’s Brexit deal
As the BBC reports, yesterday the Government announced that MPs will vote on the Withdrawal Agreement half of Theresa May’s Brexit deal today. However, Labour has confirmed that it was oppose the Government, accusing it of trying to push through a ‘blindfold Brexit’, while the DUP are also opposed, suggesting that the Government is likely to be defeated.

EU leaders prepare to offer UK year-long extension
According to The Times, if MPs fail to back the Withdrawal Agreement today, EU leaders are preparing for a special summit on April 10 at which the UK will be offered a choice of an extension of up to a year, forcing it to hold European elections in May, or a no-deal Brexit. The paper adds that preparations for the European elections are being increased, with returning officers being placed on standby.

Tory leadership contenders jostle for position
The Daily Telegraph reports on emerging contenders for the Conservative leadership, claiming that Jeremy Hunt has told colleagues that he has the definite backing of 75 MPs and the possible support of a further 25, while Sajid Javid has been trying to persuade Michael Gove to support his leadership bid. The paper adds that Dominic Raab has ‘set out his stall as the “no-deal Brexit candidate”’. The Sun claims that Liz Truss has hinted that she will also stand, announcing that she backs a Canada-style free trade deal with the EU, while a party source claimed that up to 30 MPs were considering standing.

Soft Brexit backers working on compromise options
The Guardian says that MPs who back a softer Brexit are working on compromise options to be voted on by the Commons in Monday’s round of indicative votes, including discussions with the Labour frontbench. One senior MP told the paper that they were trying to combine Labour’s alternative Brexit, Ken Clarke’s customs union proposal, and the ‘common market 2.0’ option. The Times adds that supporters of the ‘common market 2.0’ plan have been holding talks with the DUP and the SNP.

British Chambers of Commerce say that MPs have let businesses down
The Financial Times reports that Adam Marshall, the director-general of the British Chambers, told the organisation’s annual conference yesterday that MPs had ‘let British businesses down’, complaining about Brexit uncertainty and saying that politicians’ ‘tactics’ and ‘soundbites’ had left businesses in despair.

Efforts to deselect Grieve led by former UKIP candidate
The Times says that attempts by local Conservative members to deselect Dominic Grieve are being led by a man, Jon Conway, who stood against him for UKIP two years ago. He is to face a vote of no confidence today as a result of his support for a second Brexit referendum.

Former Labour members arrested as part of investigation into antisemitism dossier
The Sun reports that the police have arrested three former Labour members, including a former council candidate, on suspicion of publishing or producing ‘race hate material’, as part of an investigation into a leaked dossier of antisemitic social media posts handed to Metropolitan Police chief constable Cressida Dick during an interview on LBC.

Lord Winston demands licence plates for cyclists
The Times says that Labour peer and IVF pioneer Lord Winston is calling for cyclists to be made to carry licence plates, after he was kicked and had his phone thrown to the ground by a woman he criticised for cycling on the pavement. He told the paper that he was considering introducing a private member’s bill on the proposal.

The UK is not exiting the EU today, so when will it? Find out with Vuelio Political Services

Twin mummy and daddy

Mummy blogging spotlight: Emily Higgins, Twin Mummy and Daddy

Emily Higgins is behind Twin Mummy and Daddy, the mummy blog that recently joined the Top 10 UK Mummy Blogs for the first time. One half of a parent-blogging power couple (the other being DIY Daddy’s Nige), Emily writes about life with her two twins, from the IVF journey to everyday adventures.

We caught up with Emily to find out about the different social channels she uses, the perfect’s Mother’s Day and getting to know your kids.

How has your blog changed in the last year?
I don’t think my blog has changed much in the last year. So much has happened in my personal life from redundancy, my husband’s ill health, starting a new business, and now starting a new job, that I’ve just continued to plough on as normal with my blog. I have so many things I’d love to change in terms of blog layout and design, but I just haven’t had the time to do any of it.

How does social media feed into your blog – are any channels more important?
Social media is important in terms of my blog as it’s where most of my audience comes from, particularly Twitter and Facebook. I share all of my blog posts across social media so naturally it’s where most of my readers find my content.

What’s the perfect Mother’s Day?
A day spent with my children and husband doing pretty much anything together would be perfect. I’m not one for presents, flowers or chocolates etc. A homemade card, cuddles and time spent with my family is all I need.

What’s the best thing about being a mum?
Watching my children grow up into wonderful people. I think it’s amazing how they’ve grown from two tiny, premature babies into two strong, intelligent girls. They amaze me with their passion for learning, exploring the world we live in and just making the best out of any situation.

What advice would you give new mothers?
I think it’s so important for new mums and dads to allow themselves time to bond with their new baby. I know friends and family will be eager to meet the new arrival, but it can be very overwhelming to see your new born being passed around so soon after birth. My best advice would be to give it a day or two, so you can get to know your little one and then let your family and friends meet them too. You won’t ever get back those first few days so make the most of them!

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I think a lot of parents turn to blogs for advice because it’s real. I guess parenting blogs are kind of like Google for parents. If you want tips for weaning, teething or any other aspect of being a parent, you’re pretty much guaranteed to find something about it written on someone’s parenting blog somewhere.

The Survey also revealed that bloggers post less frequently – is this your experience?
Yes! When I first started blogging, I would occasionally publish new content. I had no schedule, I just wrote and published content as and when I wanted. As my blog grew, I found that in order to keep my current readers coming back to my blog, and gain new readers, I’d need to publish content on a more regular basis. As such I always made sure that I had a new post published on my blog every day. Almost seven years later, I’m a lot more laid back! I publish one new blog post every Monday-Wednesday, and then have a feature every Thursday called The Brilliant Mum Feature, and then a Linky for bloggers every Friday. I don’t publish anything over the weekend. It takes the pressure off and means that I can spend time with my family instead of worrying about having to write something.

Do you accept PR press releases?
Yes, as long as they’re in keeping with the content of my blog.

How do you choose which PRs and brands to work with?
I like working with PRs and brands who are up front about what they’re looking for from the beginning. A good first email that addresses me by name, sets out what the campaign is and what the PR or brand would like to achieve from it, in addition to their expectations of what they want from me. I really dislike impersonal emails that either don’t address me by name, get my blog name wrong, approach me with something that has nothing to do with my blog, and worst of all, those who have done no research about me or my blog at all.

What are the best collaborations you’ve worked on?
I really enjoyed working with Argos over the summer and Christmas. They’re a great brand to work with, friendly and have great communication. I also really enjoy working with Mecca Bingo. They’re another company who pitch to bloggers really well, plus they’re super friendly and easy to work with!

Some of my favourite collaborations have also been with smaller, independent businesses who have no PRs or big budgets. I love discovering new businesses with great ethics and if I can help promote them then I’m all for it!

What other blogs do you read?
Naturally, I read my husband’s blog, www.diydaddyblog.com. He’s currently number four dad blogger on the top 10 Daddy Blogs Vuelio list. I really admire his honesty in the things he writes about. Some of the subjects he covers such as depression and male suicide raise important questions and great awareness. My husband, Nigel, talks from his own experiences and I think a lot of people learn a lot from him.

I also enjoy reading Vicky’s blog, Miss Tilly and Me. I’ve never met Vicky, but she feels like a friend and her blog posts are always interesting and easy to read.

There are so many other blogs that I enjoy reading such as Five Little Doves, Dad Blog UK, Mummy’s Diary, Run Jump Scrap, Cardiff Mummy Says and so many more!

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The frenchie mummy

Mummy blogger spotlight: Cécile Blaireau, The Frenchie Mummy

Cécile Blaireau is The Frenchie Mummy, a brand new entry into the Top 10 UK Mummy Blogs. Covering the reality of being a first time ‘maman’, the blog includes Cécile’s thoughts, favs, dislikes, rants and moans.

With just days until Mother’s Day, we caught up with Cécile to find out what it’s like making a ‘mini moi’, the importance of rocking your own motherhood journey and why she wants to work on more campaigns that show her opinionated side.

How does social media feed into your blog – are any channels more important?
I mainly use Twitter and Facebook to promote my posts. Instagram is more about my day to day routine and pretty pics of us. I share a lot about our days out and our adventures, but I am not using it much to drive traffic to my blog. It is more fun and a great way to share my personality in images and videos, especially with stories.

Cécile Blaireau

What’s the perfect Mother’s Day?
Anything that involves some good food and potentially a glass of Merlot! This year, we are booked for an afternoon tea in my area and I might have a massage to relax. It will be very sophistiqué. No wine, but I don’t mind! I love the place where we are going.

What’s the best thing about being a mum?
Seeing your little one growing into a nice little person. The scary thing is that he looks more and more like me! I did not realise I was going to create so much of a mini moi. I don’t mind really, LOL!

What advice would you give new mothers?
Don’t worry about everything and books don’t always have the right answer. Just listen to your intuition and avoid pieces of advices from everyone else. They think they know what is best, but it is not always the case! Plus, it is your motherhood journey, so rock it your own way!

top mum bloggersThe UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I think it is getting bigger. I see so many mums doing their own thing, creating their own business, etc. It doesn’t have to be blogging really! Plus, parents are making the next generation, so we have a word to say!

The Survey also revealed that blogger post less frequently – is this your experience?
I think it all depends on our life. At first, I was eager to post regularly to establish myself and get some practice. But recently, I have learned that I also need to take care of myself and work at my rhythm. Plus, I want to spend some quality time with my little one before he starts school. So, if it means that I might not post for a few days, so be it!

Do you accept PR press releases?
Yes, if it is a brand we like, or it fits with something I want to do.

How do you choose which PRs and brands to work with?
I have a list of PRs I regularly work with, but I am always on the lookout for more! I engage as much as I can on their social channels to get noticed or thank them for working with me. They need some love too!

What are the best collaborations you’ve worked on?
Some with kids’ brands that I have known and loved since I was a little girl myself. Seeing that those brands wanted to work with me made me proud.

And also, the #tickledpink #beyourbreastfriend I was involved with Breast Cancer Care, Breast Cancer Now and Asda not so long ago. It is such an important and personal message I wanted to pass on! Plus, I really want to talk more about women’s issues. I am quite an opiniated person and I want it to be more apparent on my blog.

What other blogs do you read?
I love reading Honest Mum as she is always so inspirational and kind. Many more too!

And a lot of podcasts like #TheSuccessRevolution by the Step Up Club. Those ladies always have inspirational ladies on, and it keeps me going! I need to think all the time to get inspired to write.

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Tory Party Conference

Political Headlines – May promises to quit if MPs back her deal

Today’s political headlines includes May promising to quit if MPs back her deal, MPs failing to back any type of Brexit, Labour MPs rebel against second referendum and May considers splitting deal. 

May promises to quit if MPs back her deal
The Daily Telegraph reports that Theresa May yesterday told her MPs that she was prepared to resign in order to get them to support her Brexit deal, prompting some Conservatives, including Boris Johnson, to grudgingly lend it their backing. However, the DUP continues to insist that it would be ‘impossible’ for its MPs to back the deal, while around 20 Conservative MPs continue to oppose it. Should her deal be approved, the paper expects the leadership contest to start in May, with a new leader chosen by the end of July.

MPs fail to back any type of Brexit
As The Times reports, yesterday’s Indicative votes on possible Brexit outcomes failed to secure majority support from MPs for any option. A continued customs union secured the most support, failing by just eight votes, while a new referendum garnered more votes than expected, losing by 27. Sir Oliver Letwin, who was responsible for the process, announced that attempts to reach a consensus would continue on Monday.

Labour MPs rebel against second Brexit referendum
The Guardian says that Labour’s shadow housing minister, Melanie Onn, resigned yesterday so that she could vote against plans for a second referendum. Shadow cabinet members Jon Trickett, Ian Lavery and Andrew Gwynne all abstained on the policy, while the 27 Labour MPs who rebelled against the whip also included Sheffield City Region mayor Dan Jarvis.

May considers splitting deal
According to the Financial Times, Theresa May is considering trying to circumvent John Bercow’s block on a third meaningful vote by splitting the Brexit deal and only putting the withdrawal agreement before MPs for their approval, cutting off the political declaration on the future relationship. However, the EU Withdrawal Act requires MPs to vote on both.

Council tax increases but cuts to continue
The Times says that the average English council tax bill is to increase by almost 5%, the second highest increase in the last decade. According to the paper this growth is being driven by social care costs, with the Local Government Association warning that cuts in funding from the Government mean there will be ‘continued cutbacks to local government’.

Labour to unveil National Grid nationalisation plans
The BBC reports that Labour is to publish a policy paper laying out its plans to take the National Grid into public ownership. The grid would be run by a new National Energy Agency, with the party arguing that this would deliver lower bills for consumers and help to tackle climate change.

Report slams Grayling’s probation reforms
The Daily Telegraph says that the probation reforms introduced by Chris Grayling when he was Justice Secretary have been criticised by the Chief Inspector of Probation, Dame Glenys Stacey. She concludes that they are ‘irredeemably flawed’, with 80% of the companies awarded contracts ‘inadequate’ and reoffending having increased by 22%.

Former Momentum vice chair expelled by Labour
The Guardian reports that Labour has expelled Jackie Walker, the former vice chair of Momentum, for misconduct. She was suspended from the party over two years ago for comments she made at an antisemitism training session. The Jewish Labour Movement said that the expulsion was ‘two and a half years too late’.

Can you afford not to stay up to date? Let Vuelio Political Services do all the hard work for you. 

Theresa May second meaningful vote

Political Headlines – May to be pressed to set departure date and Rees-Mogg apologises for changing his mind

Today’s political headlines includes May to be pressed to set departure date, Rees-Mogg apologises for changing mind over Brexit, Ministers could resign if Government doesn’t allow free votes today and Brexit extension could see UK leave EU in April 2020. 

May to be pressed to set departure date
According to The Daily Telegraph, at today’s meeting of the 1922 Committee of backbench Conservative MPs, Theresa May is to be urged to say that she will resign by the autumn. This would lead a number of Brexiteers to withdraw their opposition to her Brexit deal. Speaking at an event organised by the paper, Boris Johnson has hinted that he might reluctantly back the deal if she did so. If she can secure enough backing, a new vote on the deal may be held on Thursday, although Michael Gove has suggested she pick Friday instead.

Rees-Mogg apologises for changing mind over Brexit deal
Writing in the Daily Mail, Jacob Rees-Mogg apologises for changing his mind and backing Theresa May’s Brexit deal, so long as the DUP also back it. He claims that it has become clear that parliamentary numbers mean that ‘all the other potential outcomes are worse’. The paper adds that the European Research Group is likely to split over the deal, with a number of ‘refuseniks’ refusing to back it under any circumstances.

Ministers could resign if Government doesn’t allow free votes today
The Daily Telegraph claims that Theresa May has been warned that up to 20 pro-European junior ministers could resign unless she allows them to vote freely on their preferred Brexit outcomes today, although no Cabinet ministers are expected to quit. The Guardian adds that Jeremy Corbyn is considering whether to back the ‘Common Market 2.0’ proposal in today’s votes, which would keep the UK in the EEA and EFTA.

Brexit extension could see UK leave EU in April 2020
The Guardian reveals that the EU is to suggest a revised Brexit date of 1 April 2020 should the UK request a longer Brexit extension in the coming weeks. The date is contained in papers prepared for use should May have opted to request a longer extension at last week’s European Council summit.

Cameron tells ministers to push for soft Brexit
The Sun claims that former Prime Minister David Cameron has been privately critical to ministers over Theresa May’s failure to pursue a cross-party Brexit compromise, urging remainer MPs to force her to back a customs union with the EU. He apparently told one MP that May would always ‘put the party’s interest first’.

Automatic speed limiters to be fitted to all new cars
The Times says that new measures adopted by the European Commission will mean that all new cars sold in the EU must be fitted with automatic speed limiting and emergency braking technology within the next three years. The Government has pledged that British vehicle standards will be aligned with those of the EU after Brexit.

Government refuses to rethink ‘loan charge’ policy
The Financial Times says that Government has refused to rethink its ‘loan charge’ policy, which will see at least 50,000 people who used loan-based tax avoidance schemes taxed in a single financial year on income on loans they received up to two decades ago, leaving them with bills of up to six figures which they say they cannot pay. Sir Ed Davey, chair of the Loan Charge All-Party Parliamentary Group, said this ‘offends against the rule of law’.

Tory MP criticised after using antisemitic term
The Guardian says that former Brexit minister Suella Braverman has been criticised by the Board of Deputies of British Jews after she used the term ‘cultural Marxism’, often linked to antisemitic conspiracy theories, in a speech. Questioned afterwards, the Conservative MP said that she stood by her use of the phrase, despite its far-right connotations.

When will the UK exit the EU? Stay up to date with Vuelio Political Services.

Jo Middleton mummy blogger

The number one mummy blog: Slummy Single Mummy

Jo Middleton is the multi-award-winning blogger behind Slummy Single Mummy. The current holder of Mummy Blog of the Year from the Vuelio Blog Awards 2018, and the number one ranked blog in the Top 10 Mummy Blogs, Slummy Single Mummy has followed parenting and family life as Jo’s children grow up. Among Jo’s many achievements, she has just published her first novel, Playgroups and Prosecco.

Soon to be a grandmother, Jo will have a whole new generation and perspective from which to write about parenting and motherhood.  

How has your blog changed in the last year?
Quite a lot actually, as the last year has been a really exciting one for me! About 10 months ago I was approached by a publisher about writing a novel, so that took up quite a lot of time over the summer and forced me to blog less frequently. Then just before Christmas I found out I was going to be a granny, so it’s set to come full circle soon and hopefully have a lot more baby related content!

How does social media feed into your blog – are any channels more important?
Social media is massively important for my blog, more so than ever before. In fact, I’d say there are a lot more people now who know me JUST through social media. I use it to promote new blog posts, but more and more brands now are wanting standalone social content, especially on Instagram.

What’s the perfect Mother’s Day?
This Mother’s Day we are going out for a massive family roast dinner at a lovely country pub, which is pretty perfect I’d say! Because my children are older now I don’t get to enjoy a lie-in as a luxury any more – it’s more about trying to get them OUT of bed than to stay in it.

Jo Middleton

What’s the best thing about being a mum?
You become a parent, so you have someone to hang out with at Christmas when you get old right?? Apart from that… I’m really enjoying having older children and getting to see how my parenting has shaped them into young adults.

What advice would you give new mothers?
Everyone says it but trust your instincts – no one knows your baby better than you and no amount of well-meaning advice can replace your own understanding and connection with your baby. Also, there’s no right or wrong answer, no ‘perfect’ way to parent, so just do your best. They’ll probably only remember the stuff you mess up on anyway!

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I think parenting is a massively important category, because it spans so many different things. I can write about money or food or travel and it can all have a family angle to it.

The Survey also revealed that blogger post less frequently – is this your experience?
Yes definitely. As I said, I’ve found social channels becoming more important as standalone methods of communication and I think this is reflected in people reading blogs less frequently and bloggers posting less on their main blog.

Do you accept PR press releases?
I don’t tend to read generic press releases, but always happy to read ideas for creative content.

How do you choose which PRs and brands to work with?
It’s a combination of factors, but I like a personal, creative approach and of course it has to be for a product or service that I genuinely feel I would enjoy or find useful.

What are the best collaborations you’ve worked on?
Gosh, there have been so many! Anything that gives me a ‘behind the scenes’ look at something is always fun, but lately I’ve been really enjoying food related stuff, as creating recipes really gets me thinking creatively, and I love the process of making something, photographing it, and presenting it – it’s a fun journey.

What other blogs do you read?
Backing up the whole blog/social shift I don’t actually read many other blogs – I’m really into watching other people’s Instagram stories at the moment instead.

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Mudpie Fridays

Mummy blogger spotlight: Clare Minall, Mudpie Fridays

Clare Minall writes Mudpie Fridays to share what she and her sons, Monkey and Kipper, get up to as she balances work, motherhood and all the adventures of life. Recently ranked in the Top 10 Mummy Blogs, Clare told us about how social media works with her blog, the joys of being a mother, posting on a daily basis and working with brands and PRs on magical experiences.

How has your blog changed in the last year?
I am saying no a lot more! Last year my blog really came of age. Up until this point I would say yes to pretty much any type of work. I was amazed that people would give us the opportunity to review items and pay me for editorial content. What I didn’t appreciate was just how much time it takes to create a blog post, get just the right photo, edit the photos and then promote it via social media.

The penny dropped I was working hour upon hour writing content but sometimes my heart wasn’t in it. As much as it was valuable SEO it taught me the sort of content I enjoyed creating and the sort that I didn’t. I think it shows in my writing which hopefully means I do a better job for the brand, my readers enjoy it more and I am a lot more relaxed.

How does social media feed into your blog – are any channels more important?
I tend to favour Instagram, Twitter and Facebook. Everything I write will get shared across all these channels. Depending on the content I will also create a pin, but I only tend to do this for evergreen posts. Pinterest creates the biggest referral stream to my blog outside of Google and other search engines. Currently it’s probably my most underutilised channel, which is something I plan to address this year. It’s hard to keep all the social media channels spinning, each has its only personality, so I think it’s natural to favour one over another.

What’s the perfect Mother’s Day?
Hopefully this years! Anything which gives me the opportunity to spend time with my little family without distractions. A chance to reconnect without time pressure, or a to do list getting in the way. So much so that this year we are going off the grid. I think it will force us all to stay off electronics. I am surprised by just how much I am looking forward to it. Although my eldest needs some convincing.

Clare Minall

What’s the best thing about being a mum?
It’s so hard to choose! I think seeing the world through the boy’s eyes. Constantly juggling, running from one thing to another as an adult, it’s easy to miss the magic in every day. Yet taking the time to spend with the boys and see their joy in simple things reminds me of where my priorities should lie. They help keep me on the straight and narrow.

What advice would you give new mothers?
A wise person once said to me that you have to listen to your gut and trust your instinct. You will come across a lot of people offering advice. Some of this advice will relate to experience based on knowing a few things about lots of babies. But you as a mother will know a lot of things about your baby. So trust it. It’s something I have followed with both boys even though they were very different babies and even more different as children. Believing I know what is right for my child and trusting it makes me a lot more relaxed as a parent.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I discovered blogs when I was first pregnant trying to navigate one of life’s biggest changes, so I am not surprised that parenting is now considered a supersector. Parenting can link with pretty much every blog out there. A beauty blogger could still be a mum. A travel blogger could focus on family travel. A food blogger could produce ‘free from recipes’ because their little ones have allergies. Many bloggers in other sectors could well be parents themselves. I would find it hard now that I am a parent for it not to shape my thinking or my writing, since it’s so integral to everything I do.

The Survey also revealed that bloggers post less frequently – is this your experience?
I tend to try to schedule a daily post. There are weeks when this is not possible as I may have specific social media campaigns. I am not sure if frequency is that important but its more about consistency. I try to write certain types of posts on certain days or times of the month so that people know what to expect. There are also posts that I write purely for me. Mudpie Fridays originally started as an online diary as I tried to navigate secondary infertility. Not that I realised that’s what it was then. But recording our adventures as a family of three helped and then when I finally managed to hang on to a baby the weekly diary kept me sane.

Do you accept PR press releases?
I do, but as I mentioned previously it needs to be in keeping with my brand, my values and my families preferences. This way it’s more likely to be received well by my audience. If it doesn’t tick the box, then it’s likely the brand would get a better response with someone else anyway. I would also want to build my own narrative around the release in my voice, which is what my readers expect.

How do you choose which PRs and brands to work with?
PR wise it’s a relationship game, I have been very fortunate to work with some lovely PRs over the last few years. Brand wise I pick based on whether it’s a brand I would choose to buy outside of the blog. If it’s an experience or event would I choose to take the boys there if I wasn’t being paid or offered something based on a review? If the answer’s no, then if I worked with them the post is unlikely to flow properly and it would be obvious to my readers.

Mudpie Fridays

What are the best collaborations you’ve worked on?
We have been so fortunate over the last few years and had some amazing experiences. Anything family travel orientated or that gives my family the opportunity to try something new scores highly. While we were reviewing a resort complex in Crete last October we were invited on a Cretan Cookery Course. The people that ran it were so hospitable and made such an effort with the boys. I can still remember Monkey’s face as he mixed the pork with all the vegetables, his sleeves rolled up, a huge grin on his face, chatting away. Once the food was prepared and cooked, we all sat down and ate together. Over the table we shared travel stories with the other guests, before being treated to some traditional music as the evening drew in.

In November last year, Monkey and I were invited to Finland by the Levi Tourist board. It was a once in a life time experience that saw us stay in a glass igloo underneath the stars and chase auroras. Those memories will stay with us both for a lifetime and its simply not something we would be able to afford to do without having Mudpie Friday.

What other blogs do you read?
Lots! I read more blogs than I do books, magazines and newspapers so it’s very hard to choose some favourites. However if I had to choose then the ones I read my frequently are Laura at Dear Bear & Beany, Becky at Cuddle Fairy and Donna at What the Redhead Said. They all have children similar in age to my boys, so I can really relate to their parenting journeys.

Reach-the-right-influencers-with-the-Vuelio-media-database

Article 13

Industry associations react to EU copyright vote

The European Parliament’s vote to pass new laws for copyright on the internet has been met with criticism from industry giants like Google, high-profile Youtubers, and associations including the CIPR and PRCA.

‘Memes’ and parody are safe under the Article 13 – passed on Tuesday with a 348-274 vote – but reuse of material beyond reaction gifs created for sharing on Twitter or Tumblr could be subject to censor. Francis Ingham, director general of the PRCA said: ‘We risk chilling online engagement with overreaching roles on copyright. This comes, ironically, at a time when we need the public to engage with the news more than ever’.

Though Article 13 has the aim of passing accountability for copyright-breaking content from the public and onto the digital companies that host its distribution, this may still have unintended negative consequences for individuals looking to share their thoughts on current events online. The directive’s upload filters – though intended to support news organisations and providers – may silence public opinion before it can be shared and, according to the CIPR’s stance, ‘damage the rights of internet users’. For CIPR Chief Executive Alastair McCapra, ‘Mandatory licenses and content filters are a disproportionate response to the problem and will not tackle the problem of the illegal sharing of right-protected content online.’

High-profile figures are on each side of the argument regarding the new laws, such as musicians Wyclef Jean (against) and Debbie Harry (for). Companies who had protested the passing of Article 13 include PornHub – a platform that has previously provided a haven for users leaving the social blogging platform Tumblr post-censorship to instead create and share GIFs with them [This link is surprisingly safe for work]. Tumblr’s ban on ‘NSFW’ content in December 2018 has already seen the social blogging site lose 30% of its web traffic, and though Article 13’s copyright focus is far from Tumblr’s ‘female-presenting nipples’ aversion, social sharing sites could still be negatively affected in a similar way when it comes to engagement and user numbers.

For journalists and content creators, the new laws are designed to support and protect their work from companies sharing without payment or proper accreditation. A noble aim, but one that comes with caveats and consequences that won’t always be conducive to creativity and reward. Laws that could curb future controversies like that of the @fuckjerry account aggregating without consent may also harm journalistic free thought, and that’s something that will have an impact on the PR industry.

McCapra said: ‘[Article 13] will force restrictions on the way PR professionals work and deliver value for clients and businesses across Europe’, which is a view that many PRs are likely to share in the coming months. However the industry reacts to the new laws as their reality sets in, PR firms and freelancers (and the content creators they work with) are going to have to get creative to work with the incoming filters and restrictions… or the new opportunities, depending if you’re team Jean or team Harry.

Vuelio are exhibiting at B2B Marketing Expo 2019

On 27 and 28 March, the ExCeL Centre will transform into Europe’s leading marketing event, B2B Marketing Expo. Exhibiting on stand 2212, the Vuelio team will be ready to answer any questions about our portfolio of products, from the market-leading journalist enquiry service to our fully integrated communications suite.

You’ll find the Vuelio stand close to three masterclasses, including digital marketing, customer acquisition and empowering your ecommerce, so why not get up to speed with the latest marketing theory and visit our stand all in one trip!

With hundreds of other exhibitors to visit at B2B Marketing Expo this year you’ll need to make sure you’ve got a solid plan, so you don’t miss anyone out.

And we’ll be running a special competition for a chance to win £100 for a charity of your choice. Just speak to any member of the Vuelio team – you can’t miss us.

Unable to make it this year? Follow @Vuelio and stay up to date with the latest news, events and blog posts.

UK Bloggers Survey PR opinions

The blogosphere is evolving – what does the PR industry need to do to catch up?

Bloggers are getting smarter about navigating the industry and finding success, according to results from the UK Bloggers Survey 2019, but could the PR industry be doing more to adapt alongside them?

According to the statistics, more bloggers are choosing to monetise their posts, with women in particular utilising blogging as a business rather than a hobby. But there’s still improvement to be made in how PRs can work with the community to measure success, to improve diversity within the UK blogging sphere, and to work on the gender split that continues in key verticals.

72% of the female bloggers surveyed blog for professional reasons rather than personal, in comparison to a 44% personal/56% professional split for male respondents
Is the fact that women are leading the way in monetising their blogs a sign of dominance in the sphere? ‘I think it’s to do with men blogging for fun outside of a day job and not seeing it as generating the kind of income they might like’, says Fiona Scott, who works with bloggers for her Wiltshire-based media consultancy. ‘Women may be more willing to accept a lower income in return for doing something they love which fits around their other responsibilities, e.g. children.’

That the results are a reflection of continuing gender inequality is a view backed up by Mindy Gofton, head of marketing strategy & innovation at i-com.net: ‘Research has shown that women’s spending money is more likely to get spent on the family as a whole, while men’s spending money is more likely to get spent on themselves. Given that women have lower average salaries and that they are far more likely to work part-time or to be full-time carers or full-time parents, it stands to reason that monetising a blog is a way to have a little additional financial freedom that their male counterparts simply don’t need.’

89% of the bloggers felt that PRs should focus on the quality of engagement to measure success
Methods of measuring success is something PRs and bloggers still disagree on, with bloggers valuing quality over the PR focus on quantity. Is this something that needs to change?

‘Measuring the success of a blogger campaign is something the PR industry needs to work on’, says Nobull’s junior account manager Amy Green, who has previously decided not to work with higher-following bloggers if they don’t fit a campaign’s specific objectives. ‘The standard “PR Value” and “Circulation” almost don’t apply anymore. Understanding what the purpose of the campaign is defines how you are going to measure the success.’

‘I think it’s important to not only focus on numbers but also on the engagement,’ says Nicole Rohde at luxury fashion brand Maxwell-Scott. ‘We are all aware that nowadays there are millions of fake accounts on social media and there is also the hidden world of buying fake Instagram followers. I often ask bloggers for case studies on previous collaborations so that I can estimate the level of engagement a post about my brand will get. It’s more important to find a blogger that absolutely fits in with the overall strategy of your brand, rather than the biggest.’

40% of bloggers consider themselves more trusted than traditional journalists (down from the 54% the year prior)
What do PRs consider better value – features in traditional media, or posts from high-profile bloggers? 40% of bloggers surveyed believe they’re more trusted than journalists, and they may be onto something. Bloggers often have more capacity to work on a piece, according to Procoal’s Tom Bourlet: ‘With the expectancy now on many journalists to burn and churn through content on a much more regular basis to match online demands, they simply don’t have the time they used to.’

Speed is something Model Village CEO William Soulier also sees as a positive: ‘The limited red-tape in terms of sign-off and internal processes enables bloggers to turn around content much faster. This ultimately gives them an edge.’ But it’s detail that Nicole appreciates in the fashion sphere: ‘Bloggers will usually provide outfit suggestion to go along with your product. They show how the item can be used in everyday situations, which provides the target audience with a better idea.’

Whether bloggers are a more reliable choice that traditional journalists is something head of outreach and content Simona Bojare considers in her work at Ascent Group: ‘I still work with A LOT of bloggers but I’ve become a lot more selective than I was few years ago. As an industry, we’re definitely seeing people/readers be a lot more sceptical when it comes to influencer/blogger endorsements. This is due to those few that have had lousy disclosure practices in the past.’

Danny Whatmough, managing director, Integrated Media at Weber Shandwick believes both traditional journalists and bloggers need to be judged on their individual work and merits: ‘Trust and authenticity are topics that are sensitive but important in both disciplines. There are examples on both sides where practitioners have not been trustworthy or authentic and this has an impact on the whole industry.’

None of the female bloggers who took part in the survey write about politics, gaming, music, or tech. Of those that took part in this survey, 93% identified as White British
Results from The UK Bloggers Survey 2019 mirrored a continuing gender disparity across certain subjects in the wider blogging community, as well as the shockingly low percentage of high-profile BAME bloggers and influencers in the UK. Whether the existing, predominantly white, blogging community isn’t an inviting space for BAME creators to join, or PR companies and brands aren’t doing enough to work with those who are already a part of it, there’s no disputing that there are many voices out there, and more needs to be done to find and elevate them.

‘For PRs to make a strong difference, they need to stop following and repeating what their competitors are doing and to look elsewhere, see the people who are trying to get their name out there and just need the opportunity to be heard’, believes Tom Bourlet. ‘They need to analyse their previous marketing efforts or influencers worked with and see if they have followed a consistent pattern and see whether there is an opportunity to change this and to build in more diversity.’

‘Lack of diversity is a problem that the PR industry faces too’, says Danny at Weber Shandwick. ‘It’s important that we work hard – including through surveys like this – to hear from a diverse range of opinions and properly reflect the audiences that we are looking to reach. Whether that’s through PR outreach, data and insight or news articles, we all have a responsibility to support diversity that will, ultimately, make the output and results of campaigns stronger.’

Work in PR and want to work with the best bloggers in the business? You need the Vuelio Media Database.

Theresa May

Political Headlines – May resists pressure to quit in Brexit latest

Today’s political headlines covers May resisting pressure to quit, Johnson accusing May of being ‘chicken’, The Sun tells May to resign and more than a dozen racist councillors have been reinstated.  

May resists pressure to quit at Chequers meeting
The Times says that Theresa May has resisted pressure from prominent Brexiteers to set a date for her resignation in return for securing backing for her Brexit deal. At a meeting at Chequers yesterday senior Brexit-backers are believed to have told May to set out a departure timetable, but a source said that ‘she refused to be drawn’. The Sun adds that May suggested that the deal could be voted on tomorrow if they agreed to back it, and that Chief Whip Julian Smith warned that an attempt by MPs to take decision-making powers from the Government today will succeed.

Johnson accuses May of being ‘chicken’
Writing in The Daily Telegraph, Boris Johnson accuses the Government of being ‘chicken’ and of having ‘bottled’ Brexit, telling Theresa May to ‘tell Brussels to let me people go’ and ‘channel the spirit of Moses’. The paper says May is to hold a Cabinet meeting this morning, having been given public backing by Michael Gove and David Lidington who had been named as potential successors over the weekend. Ahead of the meeting, ministers will be given an hour in a reading room to consider papers covering seven Brexit options, with May expected to use Cabinet to announce plans for ‘indicative votes’ on these later this week.

Sun tells May to resign
The front page of The Sun says ‘Time’s Up, Theresa’, calling on Theresa May to resign as Prime Minister because ‘she has lost the backing of much of the country and now her party’. It tells her that she should promise to resign, and then Conservative Brexiteers and the DUP ‘must back the deal’, warning that ‘if it fails again this week we are heading for a much softer Brexit’.

Racist Tory councillors reinstated
An investigation by The Guardian reveals that more than a dozen Conservative councillors who had been suspended after they posted Islamophobic or racist material online have had their membership ‘quietly reinstated’. Mohammed Amin, who chairs the Conservative Muslim Forum, has called on the party to publish formal disciplinary processes.

CPRE says brownfield land could deliver a million homes
The Sun carries details of research by the Campaign to Protect Rural England, which finds that the UK’s housing crisis could be solved if a million homes were built on brownfield land, with two-thirds of the potential sites ‘shovel-ready’ and deliverable within five years.

Former top Treasury official warns over HS2 cost
The Financial Times says that Lord Macpherson, former Permanent Secretary at the Treasury, has said that HS2 would now fail ‘a rigorous cost-benefit analysis’ and that the technology behind it was likely to be outdated when the line becomes fully operational.

Opposition parties call for Saudi arms sales ban
The Guardian reports that the leaders of Labour, the SNP, the Liberal Democrats, Plaid Cymru and the Green Party have all signed a letter calling on the UK to stop selling arms to Saudi Arabia. The letter comes on the fourth anniversary of the civil war in Yemen and ahead of the visit of the UN special envoy for Yemen to London this week.

Lib Dem MP admit slapping boyfriend
The Daily Telegraph says that Liberal Democrat MP Layla Moran has admitted that she was arrested and detailed by the police after she slapped her then-boyfriend during a row over a computer cable at the party’s 2013 conference in Glasgow. While some activists have praised her honesty, others have demanded that she step down.

Is this the biggest week in politics? Maybe, find out what happens when its happens with Vuelio Political Services.

Juncker

Political Headlines – EU agrees Brexit delays

Today’s political headlines covers the latest Brexit developments including the EU’s agreed conditional delay and Corbyn to meet May for Brexit talks.  

EU agrees Brexit delay
As the BBC reports, the EU last night agreed an extension to the Brexit process. If Theresa May’s deal is approved next week, the UK will leave the EU on 22 May. If MPs reject it again, the UK will have until 12 April to set out its next steps or it will leave without a deal. May said that this gave MPs a ‘clear choice’. The Times adds that divisions emerged between EU leaders as they struggled to reach consensus on the way forward.

Corbyn to meet May for Brexit talks next week
Labour leader Jeremy Corbyn gave the Daily Mirror an exclusive interview during his visit to Brussels yesterday, telling the paper that he will meet the Prime Minister on Monday, indicating Labour might back her deal if she shifted towards a softer Brexit. He said that Labour would ‘do everything we can to help’ Parliament come to a cross-party agreement.

No-deal plans activated
The Financial Times reports that the Government has activated various no-deal Brexit contingency plans. Ministers at the Department for Environment, Food and Rural Affairs are now getting daily reports on potential food and water shortages, while the Ministry of Defence has activated a crisis management centre at its Whitehall nuclear bunker.

MPs tell May to quit over Brexit chaos
In an exclusiveThe Daily Telegraph claims that Sir Graham Brady, chair of the 1922 Committee of backbench Conservative MPs, visited Theresa May on Monday to tell her that MPs want her to resign over her handling of the Brexit process. The Times says that Chief Whip Julian Smith has told Conservative MPs that May’s attempt to blame MPs for the Brexit chaos was ‘appalling’.

Johnson receives JCB donation
The Guardian reports that Boris Johnson has received £15,000 in donations from the Brexit-backing manufacturer JCB, bringing the total amount of support he has been given to nearly £140,000 since late 2018. Other Tory leadership contenders have also received donations from various sources, with Dominic Raab receiving over £50,000 this month.

MPs warn of Brexit abuse
The Daily Mirror reports that Labour MP Lloyd Russell-Moyle has said that a Brexiteer tried to assault him while he was out in his constituency, bending his glasses. He accused Theresa May of having used her speech on Wednesday to whip up ‘fear and division’. The Daily Telegraph says that Deputy Speaker Lindsay Hoyle has advised MPs to travel home by cab to avoid ‘abuse and intimidation’.

MPs ‘clueless’ about technology
The Sun reports that Matthew Taylor, head of the RSA and the Government’s gig economy advisor, has warned that MPs are ‘clueless’ about the impact of technology on the workforce, with a survey finding that less than half of MPs felt they had the expertise to make judgements on tech policy. He has published a repot setting out a five point plan.

Labour launches local election campaign
The Guardian says that Labour’s deputy chair Ian Lavery used the launch of the party’s local election campaign, held in Stoke-on-Trent, to warn that the most deprived areas of the country were being worst affected by cuts to local government funding. Figures published by the party show that the ten most deprived councils have suffered above average cuts.

One week to go – stay in the loop with Vuelio Political Services.

PRCA conference

Public Affairs industry gears up for Brexit

Yesterday, senior figures from across the public affairs industry gathered for the inaugural PRCA Public Affairs conference. With the UK still due to leave the EU in just eight days, the conference topic was unsurprisingly ‘Cutting through Brexit’.

Opening the discussion with a speech that ranged from emperor Diocletian to Voltaire’s Candide, Brunswick Group’s head of public affairs, Jon McLeod [pictured], explained that Brexit was one of those moments where the page of history turned but it was still unclear what would be on the other side.

Theresa May’s former director of legislative affairs, Nikki da Costa, who is now senior counsel at Cicero Group, provided insight into the goings-on at Number 10. She suggested that it would now have become ‘exhausted’ and ‘defensive’, unable to adapt to the changing climate. She argued that the last few years had seen Parliament grow in strength, doubted that May would get her deal through and thought the chances of there being a general election this year were high.

What does this mean for the public affairs industry?

It’s clear that Brexit has already provided new opportunities for a sector that thrives on political uncertainty, from high levels of engagement with c-suite executives, as FTI Consulting’s Alex Deane observed, to relatively small companies needing to work with public affairs agencies for the first time, as John Higginson of Higginson Strategy has experienced.

However, there have also been problems. According to Gill Morris, founder of DevoConnect, practitioners like her who do something a ‘little bit different’ have suffered from ‘Brexit paralysis’. There are future opportunities too, Deane pointed to regulatory divergence potentially allowing the UK to become a world leader in new technologies, such as driverless cars.

Another important question was if the UK’s attractiveness as a base for international businesses would decline after Brexit. The Law Society’s Alexandra Cardenas felt that the UK would still be an attractive destination because international businesses valued the certainty of UK common law and its expert courts.

Dominick Moxon-Tritsch of Taxify said that the UK was currently a good environment for start-ups, but that Brexit risked this, while tax policy had already pushed some tech firms to choose alternative locations. He also expressed concern about the UK being left on the margins of pan-EU regulations.

Ketchum’s Jamie Robertson warned that there was a risk of global businesses feeling that they were being ignored or treated with hostility by the Government, though the ‘eccentric’ political system provided opportunities for public affairs professionals to provide their expertise to multinational businesses looking to invest in what is still an ‘essential’ market for them.

So far Brexit has been good for most public affairs practitioners, exposing the industry to a broader and more senior range of clients as businesses reach out for a helping hand in a time of adversity. However, the post-Brexit era will pose new challenges, from changes in the strategy of multinationals to getting to grips with an independent UK trade policy. Whatever happens in the coming days and months, it’s clear that ‘business as usual’ will not return any time soon.

Theresa May blaming MPs

Political Headlines – May blames MPs and the EU is prepared to block extension

Today’s political headlines includes May blaming MPs for Brexit delay and EU countries prepared to block Brexit extension unless MPs approve deal. 

May blames MPs for Brexit delay
As The Times reports, Theresa May used a public statement last night to try and put pressure on MPs to back her Brexit deal, claiming that ‘you the public have had enough’ of arguments about Brexit when there are ‘real concerns’ about issues such as the NHS. She claimed that the Brexit extension she had requested was a ‘matter of great personal regret’, blaming MPs for the delay. Labour MP Wes Streeting claimed that May’s speech was ‘incendiary and irresponsible’ given the background of ‘very credible’ death threats to MPs. Prior to the address, May had convened a meeting of opposition leaders, but Jeremy Corbyn had walked out because Chukka Umunna, spokesperson for The Independent Group, was present.

EU countries prepared to block Brexit extension unless MPs approve deal
The Daily Telegraph reports that at least three EU countries, including France, are prepared to block any approval of Theresa May’s requested Brexit extension at today’s summit unless she can convince them that she has a credible strategy to pass her Brexit deal. European Council President Donald Tusk said that he thought that a short extension would be granted, subject to the Withdrawal Agreement being approved by the House of Commons.

Corbyn to meet Barnier
The Guardian says that Jeremy Corbyn will hold talks with the EU’s chief Brexit negotiator Michel Barnier ahead of today’s European Council summit, outlining his Brexit vision and the progress of cross-party talks. He will also attend a gathering in Brussels of European socialist prime ministers and opposition leaders.

MPs to get fresh chance to take control of Brexit
The Financial Times says that on Monday MPs will get a further chance to take control of the Brexit process from the Government by voting on an amendment to a Brexit motion tabled by Theresa May. The amendment would allow indicative votes later in the week on different Brexit options and is similar to one which was narrowly rejected last week.

Hinds claims that truancy contributes to knife crime
The Daily Telegraph reports that Education Secretary Damian Hinds has denied claims that an increase in pupils being excluded from school is contributing to the rise in knife crime. He insisted that the situation is more complex, with truancy levels a ‘much bigger concern’, with absent students more at risk of committing crime and unable to be helped by schools.

Hancock criticised over genetic test claim
The Times says Health and Social Care Secretary Matt Hancock has been criticised after he claimed that his life may have been saved by a genetic test. Angela Culhane of Prostate Cancer UK warned about the accuracy of such tests, while David Curtis of University College London claimed that Hancock had ‘massively misinterpreted’ the meaning of his test results’ and had ended up wasting ‘the NHS’s scarce resources’.

Labour hints at fuel duty increase
The Sun reports that Labour’s Shadow Transport Secretary Andy McDonald has hinted that his party would end the nine year freeze of fuel duty, saying that it was ‘not a sensible approach’ when train and bus fares were rising. A spokesperson later clarified that the party was not pledging to do so. He also suggested that Air Passenger Duty might also increase.

NHS won’t be able to solve GP shortage
The Guardian carries details of a report by the health think tanks the King’s Fund, the Nuffield Trust and the Health Foundation which warns that the NHS will never be able to solve the GP shortage and that instead it will have to use the skills of other health professionals, such as pharmacists and physiotherapists, ‘much more widely and routinely’.

Brexit is just due in eight days – keep up to date with Vuelio Political Services.

Theresa May withdrawing brexit vote

Political Headlines – May’s extension and Trump Jr

Today’s political headlines covers May’s extension, Trump Jr’s opinions and BBC blamed for cost of EastEnders’ set revamp. 

May to ask for short article 50 extension
The Guardian report on the possible extension Theresa May will request that is likely to delay Brexit by three months. This comes after it is rumoured that pro-Leave Cabinet members spoke against a previous agreed longer extension and threatened May’s position as PM. Last week the PM warned MPs that if they did not vote for her deal then they may face a long extension to article 50. May will not have to request the approval of all 27 member states to have the extension granted.

Trump Jr speaks on Brexit
The Telegraph have a column written by Donald Trump Jr, in the column he says that democracy is all but dead in the UK due to the Brexit deadlock and the will of the British people is likely to be ignored. The President’s son also criticises Theresa May for not taking his father’s advice on negotiating with the EU.

BBC blamed for cost of EastEnders set revamp
City A.M. report on the Public Account’s Committee’s report into the cost of the revamped EastEnders set. Due to poor management of the project the set was always going to be over-budget is one of the claims in the report. The project is expected to cost £87m, £27m over-budget and will be completed almost five years late. The project is expected to be a significant extra cost to licence fees payers.

The Independent Group could stand as candidate in the European elections
The Sun reports that the newly formed Independent Group has contacted the Election Commission to see if it can register as a political party in time to stand in the European election taking place in May. Ex-Labour Shadow Minister Chris Leslie said ‘it wouldn’t be right if people only had a choice between Corbynism and Theresa May’s Tories’. The Election Commission has confirmed it would still be possible to register in time, however, it said it could be ‘tight’.

70 MPs join campaign to end period poverty
The Mirror report on a campaign supported by 70 MPs that is calling on the Chancellor to end period poverty and go beyond his pledge to provide free sanitary products to children. The letter to the Philip Hammond was written by Janet Daby and co-signed by 70 other MPs including Shadow Women and Equalities Minister.

Major brands enlisted to spot extremism in workers
The Financial Times have a story that says major brands such as McDonald’s, Tesco and River Island are being included on a training programme by counter-terrorism police to spot the signs of violent extremism in workers. This focus is an attempt to address a blind-spot in the private sector, critics of this strategy have suggested that workers could be targeted due to their religious beliefs.

Loan provider banned from using Brexit food stockpiling ad
The BBC reports that financial services company Cash On Go, trading under the name Peachy.co.uk, has been banned from using an advert in which encourages people to take out a loan so they can stockpile food ahead of Brexit. The ad said that Brexit ‘could affect the amount of food available’ and that ‘it’s a good idea to have a little stockpile ready’. The Advertising Standards Authority ruled that the ad could not be used in its current form.

Will May get an extension? keep up to date with Vuelio Political Services.

Webinar: Understanding the Blogger Survey Results

The UK Bloggers Survey has revealed there’s more professional bloggers working full time, but they’re posting less frequently and generally not using press releases or publishing traditional PR pitches.

Our next webinar will be looking at the results of the survey with top blogging guests: Yaya Onalaja-Aliu and Lloyd Griffiths from Hand Luggage Only and Elle Linton from Keep it simpElle.

Sign up to join our live webinar on Tuesday, 26 March 2019

Elle, Lloyd and Yaya will be sharing their own experiences of working as bloggers, and how their commercial work is shaped by their relationships with PRs and brands.

The results revealed that 32% of blogs still receive over seven pitches from PRs a week, but less than 2% result in published content. This is not surprising when we know that 58% of bloggers believe they should be paid for all coverage they give to brands, which is probably the clearest indication of difference between traditional PR/journalist relationships and ‘new’ PR/blogger relationships.

Bloggers and PRs use different measures to agree levels of compensation – PRs often looking at evidence-based facts and data, whereas bloggers consider the time it takes to create content and their own levels of experiences in the industry.

Reasons to agree compensation

We’ll also be discussing results that suggest a majority of bloggers still believe that PR regard traditional journalists as more important than bloggers even though most believe bloggers give a platform to opinions the mainstream media neglects.

Join us live for our webinar and Q&A on Tuesday 26 March at 11am or sign up to receive a recording of the webinar after it airs.

Speaker

Political Headlines – Bercow rules out meaningful vote three and Brexiteers threaten to strike

Today’s political headlines covers Bercow ruling out a third meaningful vote, Brexiteers threaten strike, EU offers May helping hand and social media firms to be forced to hand over algorithms. 

Bercow rules out another meaningful vote
The Guardian claims that the Government has been ‘plunged into constitutional chaos’ after Speaker John Bercow ruled that another meaningful vote on Theresa May’s Brexit deal would fall foul of a parliamentary convention dating back to 1604 which prevents MPs from voting on the same deal twice, suggesting that for a further vote to be allowed, the EU would have to agree to changes to the deal and that May will be forced to request a long extension to the Brexit negotiations. However, the Commons could use a ‘paving vote’ to set aside the convention, if it did wish to vote for May’s deal, while Solicitor General Robert Buckland suggested that the Government could end the parliamentary session early and begin a new one in order to re-run the vote.

Brexiteers threaten strike over delay
The Sun claims that as many as twenty ‘hardline’ Brexiteers have threatened to go ‘on strike’ on key votes if Theresa May agrees a year-long Brexit delay with the EU, pushing the Government to the ‘verge of collapse’. The paper has also conducted a survey of Conservative MPs who voted against May’s deal, and two-thirds of those who responded confirmed they would not back it if it was brought back to the Commons unamended.

EU offers May ‘helping hand’
The Guardian says that the EU is to give Theresa May ‘a helping hand’ by formally agreeing the length of the Brexit extension at its summit on Thursday and keeping this on offer until just before midnight on 29 March, when the UK is currently due to leave. Changing the date that the UK leaves the EU might be sufficient for John Bercow to allow the Government to hold another meaningful vote.

Social media firms to be forced to hand over algorithms
The Daily Telegraph says that the Government’s forthcoming white paper on online harms will give a new regulator the power to force firms to hand over algorithms showing how people are targeted with content based on their personal details, which may ‘reveal their role in fuelling self-harm and suicides’.

Industrial strategy criticised by MPs
The Financial Times carries details of a critical report by the Commons Business, Energy and Industrial Strategy Committee on the Government’s industrial strategy. It warns that there is a risk that the strategy will fail in its efforts to improve productivity levels because it is focusing on innovative sectors but neglecting others, such as hospitality and retail, and is too focused on London and South East England.

Jewish Labour Movement to hold no confidence vote in Corbyn
The Times says the Jewish Labour Movement, the Jewish affiliate of the Labour Party will debate a vote of no confidence in Jeremy Corbyn at its annual meeting in April. The motion says the party has a ‘culture of antisemitism’ and that Corbyn ‘is directly responsible’ so a ‘Labour government led by him would not be in the interest of British Jews’.

Lord Forsyth criticises loan charge
Speaking to the Financial Times, Lord Forsyth, Chair of the Lords Economics Affairs Committee, calls on the Government to scrap the retrospective aspect of the loan charge because ‘ordinary people are being ruined’. He argued that it should instead pursue the developers of tax avoidance schemes and the employers who used them.

Electric scooters could be allowed on roads
The Times reports that the Government will  launch a ‘wide-ranging review of traffic laws’ which could see electric scooters allowed on the roads for the first time and the speed limit for electric bicycles increased. The plans are contained in the Department for Transport’s Future of Mobility: Urban Strategy, published today.

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UK Bloggers Survey 2019 Featured Image

19% of bloggers charge over £250 per blog post

Over a quarter of all blog content is compensated for in some way, with some bloggers charging over £1,000 per post.

The number of full-time bloggers – for whom blogging is their main source of income – has increased 50% year-on-year. While the vast majority of bloggers charge under £250 per post, the 19% who command fees above this reflect a broader professionalisation of the industry, which is fast becoming a recognised career choice.

Professional bloggers earn even more for collaborations, which typically involve multiple blog posts and social media posts. A quarter of bloggers charge over £250 for a full collaboration, with 4% earning over £1,000.

The stats come from the UK Bloggers Survey 2019, the annual report of the blogging industry from Vuelio and Canterbury Christ Church University, which has included pay for the first time. The survey also covers bloggers’ views of their industry, how they’re working with brands and PR, the use of social media and the growth of the ‘supersector’.

‘Supersectors’ – Fashion & Beauty, Lifestyle, Parenting, Food & Drink and Travel – account for around two thirds of all blogs. While three of these supersectors have grown since 2016, Lifestyle and Fashion & Beauty have seen declines, with the latter experiencing a 14% drop over the last two years. The rise of Instagram is probably a factor as these visual-friendly topics have found natural homes on the social platform without the need to have their own blogs.

The supersectors receive more PR pitches for stories than any other category, suggesting they’re key to the growth of influencer marketing, which is already considered to be worth anywhere from $2bn to $10bn. This is reflected in charges for blog posts – Fashion & Beauty and Food & Drink have the biggest proportion of bloggers who charge over £1,000 per blog post.

The survey follows a recent spate of bad press in influencer marketing, with fake followers and non-disclosure two of the biggest issues facing the legitimacy of the industry. A huge majority of bloggers (88%) believe sponsorship disclosure is important for every collaboration but that still leaves a sizeable minority for whom this requirement is not a priority.

Bloggers have also commented on the future of their industry, with almost a quarter (24%) believing that blogs will become driven by advertisers’ needs and nearly half (42%) believing their audiences will become more sceptical of bloggers’ motives.

Download the full survey here

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Boris

Political Headlines – May faces defeat over deal again and BoJo calls on MPs to vote it down

Today’s political headlines covers May facing defeat over deal again, Johnson calling on MPs to vote the deal down, May pins her hopes on the DUP and Brexiteers could join forces with Corbyn to topple Government. 

May ‘faces defeat’ over deal again
The Times says that Theresa May ‘faces defeat’ over her third attempt to secure MPs’ backing for her Brexit deal, despite personally lobbying some Brexiteers. Esther McVey has confirmed that she will now back the deal, while Lord Trimble has backed her changes to the Irish backstop in a report published by Policy Exchange today. However, former Brexit Secretary David Davis, who backed the deal in the last vote, told the paper that he ‘might not vote for it this time’.

Johnson calls on MPs to vote down deal
Writing in The Daily Telegraph, Boris Johnson says that MPs should vote down the Prime Minister’s Brexit deal, claiming that the Government is participating in ‘the final sabotage of Brexit’. The paper adds that the Government will only put the deal to a further vote if it believes it will win, with a possibility that it could be delayed until next week, so that MPs would already know the length and terms of an extension.

May pins her hopes on the DUP
The Financial Times claims that Theresa May is ‘pinning her hopes’ of winning the third vote on her Brexit deal on securing the support of the DUP. Officials have said that they expect the DUP to offer a ‘Stormont lock’ under which any EU regulations applied to the Northern Ireland would be applied to the rest of the UK. Chancellor Philip Hammond has denied suggestions that the DUP are being offered more funding to back the deal.

Brexiteers could join forces with Corbyn to topple Government
According to The Sun, Brexiteers could join forces with Jeremy Corbyn in order to topple the Government. Corbyn said yesterday that it would be ‘appropriate’ for Labour to table another confidence motion in the Government if the Prime Minister’s Brexit deal was rejected for a third time.

MPs call for social media tax
The BBC carries details of a report by the All Party Parliamentary Group on Social Media and Young People, which calls for a tax on social media firm’s profits and claims they are operating in ‘an online wild west’. The report says there is no robust scientific evidence to link social media to mental health problems, but calls for precautionary action to be taken, including a duty of care and considering making social media addiction an official disease.

Abuse victims accuse Government of punishing them
The Times says victims of child sexual abuse are accusing the Government of punishing them by forcing them to disclose criminal convictions linked to their sexual exploitation. Fiona Broadfoot, one of three claimants who won a High Court action claiming that the disclosure rules were unlawful, said that the Government’s decision to appeal this ruling was an example of ‘victim blaming’ and the ‘Home Office need to hang their heads in shame’.

Patel in call for aid spending reform
The Guardian reports that former International Development Secretary Priti Patel is backing a pamphlet published by the TaxPayers’ Alliance which calls for reform of the international development budget and for the UK to set the definition, instead of using one set by international bodies, allowing it to include spending on measures such as peacekeeping.

Stricter checks for online gamblers
The Daily Telegraph says that the Gambling Commission is planning to introduce strict ID and age checks for online gamblers as part of creating a national ‘self-exclusion’ scheme for gambling addicts. The House of Lords is setting up a special committee to examine the impact of gambling deregulation following a proposal from the Bishop of St Albans.

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