Your guide to local elections

Your Guide to Local Elections

This year, local elections will take place on 2 May and thousands of councillors will be elected across the country.

No every council is having an election – in England its split as follows:

  • 33 metropolitan district councils electing by thirds
  • 116 district councils holding whole council elections
  • 53 district councils electing by thirds
  • 30 unitary authorities holding whole council elections
  • 17 unitary authorities electing by thirds
  • Elections are also being held in many areas for parish, town, community, neighbourhood and village councils

In addition, local elections are being held for all 11 local authorities in Northern Ireland.

Local councils are vital to public relations and public affairs and any organisation working with an audience at a local or regional level.

Vuelio has published Your Guide to Local Elections, which breaks down what different councils and councillors do, the local election timeline, the rules around purdah and the biggest future issues facing councils.

As local councils are responsible for a broad range of services – from education, libraries and highways to local planning, council tax and rubbish collection – few comms teams can afford to ignore them.

Download the guide here.

CIPR Energy ELP

CIPR’s ELP to shine a spotlight on strategic PR at World Energy Congress

CIPR‘s Energy Leadership Platform is preparing to highlight the importance of targeted public relations to a worldwide audience of energy industry experts and decision makers. September’s World Energy Congress in Abu Dhabi will offer the energy think tank an opportunity to show off the advantages of smart strategies in a sector tasked with great change.

The CIPR ELP team is made up of communications professionals working within the energy industry, including co-chair Ella Minty. For her, the upcoming opportunity is vital: ‘The energy industry is, undisputedly, the most risk-averse and risk-aware in the world. To be given the chance to demonstrate, through practical examples and in various sessions, the importance and standing of PR to and for this fascinating sector is an absolute privilege and honour.’

Compounding the privilege is the signing of a Memorandum of Understanding between CIPR’s Deputy CEO Phil Morgan and CEO of the United Arab Emirates National Committee of the World Energy Council, H.E. Eng. Fatima Al Foora Al Shamsi. The signatories are impressive, but so is the size of the potential audience the ELP will be talking to, with 2016’s conference reaching 7,000 delegates from 100 countries.

‘The PR industry is stepping out of its usual echo chambers and engaging with those who use our services,’ said Minty of the ELP’s involvement in World Energy Congress’ 24th event. ‘It is to our clients and employers we need to articulate and demonstrate the value of PR as a strategic management function.’

Communicating the risks and changes happening across the energy sector is a practical support the PR industry can offer to the World Energy Council’s audience of experts and world leaders. And with ‘Energy for Prosperity’ as the theme for this year’s gathering, CIPR’s continuing work on bringing PR and the energy sector together could pay off in clearer communications in what can be a technically complicated space, and a move towards smarter strategies for longevity. Not just longevity for light bulbs, hybrid cars or PR firms looking for new sectors to work in, but, well, us. Everyone. Living long(ish), and prosper(ing), hopefully. With some good PR opportunities along the way, naturally…

Assange

Political Headlines – Corbyn says Assange should not be extradited to the US and Government stands down no-deal planning

Today’s political headlines includes Corbyn saying Assange should not be extradited to the USA, Government stands down no-deal Brexit planning and May’s attempts to break the deadlock. 

Corbyn says Assange should not be extradited to the USA
As the BBC reports, Labour leader Jeremy Corbyn has called on the UK not to extradite Julian Assange to the USA as he had revealed ‘evidence of atrocities in Iraq and Afghanistan’. The WikiLeaks founder, who was arrested yesterday after losing the diplomatic protection which had allowed him to stay in the Ecuadorian embassy for the last seven years, faces a computer hacking charge in the USA, while Sweden is considering whether to reopen a sexual assault case against him. Theresa May said his arrest showed ‘no-one is above the law’.

Government stands down no-deal Brexit planning
Sky News has obtained an email sent to civil servants in a ‘frontline Brexit department’ announcing that the Government has ‘stood down our no-deal operational planning with immediate effect’ following a meeting chaired by Cabinet Secretary Sir Mark Sedwill yesterday. A Government spokesperson said it would ‘continue to make all necessary preparations’.

May hints at using Withdrawal Agreement Bill to break deadlock
The Times says that Theresa May and Jeremy Corbyn agreed to continue Brexit talks after a short meeting yesterday, with May suggesting that the two sides were closer than thought but that if no agreement could be reached they would agree on a ‘small number’ of options to put to MPs. She suggested that the Withdrawal Agreement Bill could be introduced ‘soon’ and that it might be ‘a useful forum to resolve some of the outstanding issues’.

Labour considering automatic voter registration
The Guardian reports that Cat Smith, Labour’s shadow minister for voter engagement has said that the party is considering automatic voter registration in a bid to increase turnout at elections. An estimated 7 million people in the UK are not on the electoral register and the policy has been introduced in places such as Canada and Belgium.

Johnson meets DUP leadership
The Times says that Boris Johnson and his leadership campaign team held a private meeting with the DUP’s leader Arlene Foster and deputy leader Nigel Dpdds yesterday, with a source telling the paper that potential Conservative leadership candidates wanted to ‘pay homage’ to the Northern Irish party.  Foster refused to say if she had confidence in Theresa May.

Conservative Party plans leadership contest
The Daily Mail reveals that the Conservative Party has drawn up plans for a summer leadership contest, including locations around the country for six hustings between the candidates. Yesterday, Anne Marie Morris and Greg Hands called for new leadership, but other MPs such as Ken Clarke and Nicky Morgan said Theresa May should continue.

Tory MPs may refuse to campaign in European elections
According to The Guardian, some Conservative MPs have threatened to boycott the European elections, saying that they will instruct their local associations not to campaign, claiming that they are concerned about the safety of their activists. Conservative MP Anne Marie Morris refused to rule out voting for Nigel Farage’s Brexit Party, which launches today.

May tells MPs to reflect during Easter recess
The Sun reports that it was confirmed yesterday that MPs would now enter an 11-day recess, with Theresa May telling them to use the time to ‘reflect’ on Brexit. The news came mere hours after European Council President Donald Tusk told the UK not to ‘waste’ the extension it had been granted.

Brexit is not the only political story that affects you – find out what you’re missing with Vuelio Political Services.  

Dannii Martin HHH

Foodie blogger spotlight: Dannii Martin, Hungry Healthy Happy

Hungry Healthy Happy was created in 2011 by Dannii Martin as a place to share delicious and healthy recipes as she embarked on her weight loss journey. Recently ranked as the number one food blog (once again), Hungry Healthy Happy is also a top recipe book alongside an expanding library of books by Dannii.

We caught up with Dannii to find out about the growth of food blogging, the joy of avocado and how she likes to work with brands.

How do you describe what you do to other people?
I create recipes that show healthy food doesn’t have to boring and how to sneak in extra veg, then share those recipes on the internet. I also write books.

How does social media feed into your blog – are any channels more important?
Social media makes me feel connected to our audience. It’s a great way to communicate with them, hear what they like and want to see more of, and get feedback. We use it as a way to show the behind-the-scenes of the blog too. Instagram stories are our favourite, as there is a great community there.

What’s your favourite ingredient and why?
Avocado! I have a bit of a reputation for being avocado obsessed. But in terms of an ingredient to make recipes with, then maybe Greek yoghurt. It’s such a great healthier substitute in creamy sauces.

Can you tell the difference between a food fad and a genuine culture shift?
Yes, and I think there has been a massive culture shift recently. Everyone has left ‘clean eating’ behind and there is much more interest and focus on a healthy balanced diet without cutting anything out and we love that.

What’s the best course in a meal?
The main course. It’s the main for a reason.

Food & Drink was revealed as a supersector in the UK Bloggers Survey – how do you feel it fits in to the broader blogosphere?
The food and drink blogger category is huge now and pretty over saturated. Anyone that can cook and write can set up a food blog and that’s definitely not a bad thing. But very few people stand out. You have to be offering something other people aren’t.

The survey revealed that bloggers post less frequently, is that your experience?
Yes, because SO much more work goes in to a blog post now. SEO is (or should be) the main focus of a blogger now and gone are the days of being able to write and publish a blog post in 30 minutes. It takes a day or two to create one post now – to create professional quality photos, edit, write and then all the keyword research that goes alongside it. We try to post twice a week and then really dedicate time to each post – it’s only fair to the brands we work with to.

Do you accept PR press releases?
Yes, however it would be helpful if they also said what they were looking for. Like, do they want to collaborate or are they just looking for free advertising?

How do you choose which PRs and brands to work with?
The brand has to be a good fit for our audience – that is the most important thing for us. Our readers trust us and trust that the products we promote are only things we really believe in and would use ourselves. We have some great relationships with PRs that we have worked with many times over the past few years, which is great because they know how we work and we know what they are looking for.

What are the best collaborations you’ve worked on?
I don’t think it would be fair to single out one brand, but the best collaborations for us is when there is a clear brief from the beginning. So, there is not going backwards and forwards with drafts and re-dos for weeks because the brief has changed. We appreciate that sometimes things do change but making it as clear as can be from the start helps.

Also, it helps to know if brands want licensing from the beginning, rather than that being sprung on us after the post has gone live and we have to change the fee.

Ultimately, the best collaborations are ones that are a little bit different too. That allows us to have some creative freedom to do something we know will be popular with our readers.

What other blogs do you read?
I read a lot of American blogs, because blogging over there is way ahead of the UK in terms of brand collaborations and professionalism. Don’t get me wrong, there are some amazing UK blogs, but there are a lot of inspiring US blogs like Pinch of Yum and Half Baked Harvest.

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Whimsical Wonderland Weddings

Wedding blogger spotlight: Louise Baltruschat Hollis, Whimsical Wonderland Weddings

Louise Baltruschat Hollis is the face behind Whimsical Wonderland Weddings, which has once again been named in the Top 10 UK Wedding Blogs. Covering DIY tips, inspirational editorials and real-life wedding stories, Whimsical Wonderland Weddings has been a key part of the wedding blogosphere since it was created in 2010.

We caught up with Louise to find out why any time of year is perfect to get married, the importance of going with your gut and working on creative with PRs and brands.

How does social media feed into your blog – are any channels more important?
Social media has always been crucial to our blog. In the beginning it was all about Twitter before moving onto Facebook, then Pinterest and now Instagram. Instagram and Pinterest are definitely where we see the most engagement and both platforms bring something totally unique.

When’s the best time of year to get married?
I think any time of the year can be perfect to get married. Each season brings something different, from festive cosy winter weddings to fresh bright spring weddings and golden light filled autumn weddings. Summer is always popular for weddings in the UK, with longer days and hopefully more sunshine. It really depends on what makes your heart sing.

Where’s the best wedding location in the UK today?
I love that more and more couples are thinking outside of the box when it comes to wedding venues. We have featured more and more couples trying the knot in a legal ceremony beforehand, leaving them free to have a ceremony or blessing wherever they wish. I myself did this and got married in the woods, so I am a little bias towards woodland weddings.

What advice would you give people planning their wedding?
Go with your gut, always. I think it’s really important to sit down together and really work out what is important to the both of you and include your personalities as much as possible. Don’t be afraid to ditch any traditions that don’t work for you too.

Wedding themes: yes or no?
Wedding themes can be so fun. We’ve featured lots of different wedding themes over the years, although we have also featured more and more weddings without any theme. Matchy matchy colour themes seem to have been less popular with our readers in recent years and we’ve seen more mix and match styles, which always works wonderfully.

The UK Bloggers Survey revealed that bloggers post less frequently, is this your experience?
I have reduced our blogging schedule slightly over the years. So I really focus on quality content rather than quantity. Saying that, we still blog at least once each and every day.

Do you accept PR press releases?
We receive many PR releases. Some are more targeted to our readership than others. If I think our brands are well aligned I will reach out to see if the brand would like to work together.

How do you choose which PRs and brands to work with?
I only work with brands which totally capture my attention, in terms of product and service. I will also take time to look at their reviews as we only work with brands with the highest quality and a top notch reputation. It’s important I love the product or service on offer so that it is a genuine and authentic recommendation.

What are the best collaborations you’ve worked on?
I think my favourite collaborations have been with brands we have worked really closely with to create a wide-ranging campaign. With imagery and styling by me, and blog and social media coverage too.

What other blogs do you read?
I read a wide range of blogs, at the moment I am into interiors as we are renovating our home. Roses and Rolltops has been a long term fave of mine.

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31 October

Political Headlines – new Brexit date, new plot to oust May and a new expenses scandal

Today’s political headlines includes the Brexit delay, the latest plot to oust May, a brand new MP expenses scandal and Scruton sacked over ‘unacceptable comments’. 

UK given Brexit delay until October
As The Guardian reports, last night European leaders agreed to delay Brexit until 31 October, giving the UK an option to leave earlier if the deal is approved by Parliament. The EU will review the UK’s behaviour at a summit in June, with European Council President Donald Tusk suggesting that a further extension could be granted if necessary. French President Emmanuel Macron advocated a shorter extension, but settled for a compromise after other leaders, including German Chancellor Angela Merkel, who advocated a delay until December, said this would not allow the impasse in the UK to be resolved.

Conservative MPs plot to oust May
The Daily Telegraph claims that Conservative MPs are ‘plotting’ to get rid of Theresa May by changing rules which mean that she cannot be ousted until a year after the last confidence vote, attempting to gain 10,000 members’ signatures to support the change. The executive of the 1922 Committee of backbench Conservative MPs yesterday discussed moving against May after next month’s local and European elections. According to The Guardian, Theresa May will try to remain as Prime Minister during the delay to Brexit and continue to try to get her Brexit deal through Parliament.

16 MPs claim taxpayers money for London homes while renting their own out
The Daily Mirror reveals that 16 MPs, including International Trade Secretary Liam Fox, are claiming money to rent homes in London, while also letting properties in the city. While this is not a breach of parliamentary rules, the Defend Council Housing campaign said that the news was ‘scandalous’ and the ‘gravy train’ needed to be ended.

Scruton sacked over ‘unacceptable comments’
The Times reports that Sir Roger Scruton has been sacked as a housing adviser to the Government after making ‘unacceptable comments’ about Islamophobia, antisemitism, George Soros, the Hungarian Prime Minister Viktor Orban, and China in an interview with the New Stateman. Labour is calling on the Government to remove his knighthood.

Senior Tories urge Brexiteer ministers to stay in post
The Sun claims that senior Tories have told Brexit-supporting ministers not to resign over cross-party talks with Labour or a possible second referendum in order to keep a ‘balance of power’ with pro-EU ministers, citing the example of the appointment of Amber Rudd following the resignation of Esther McVey, and to avoid a Jeremy Corbyn-led government.

Wright says online rules won’t affect press freedom
The Daily Mail reports that Digital, Culture, Media and Sport Secretary Jeremy Wright has used a letter to the Society of Editors to promise that the proposals in the new Online Harms White Paper would not affect ‘journalistic or editorial content’, with safeguards introduced to protect the role of the press.

Minister should oversee Parliament refurbishment, Spelman says
The Times says that Dame Caroline Spelman, chair of the committee on the restoration of Parliament, has said that a minister should be appointed to oversee this, suggesting Andrea Leadsom as a possible candidate. She warned that if this did not happen, there could be repeats of last week’s incident which saw the Commons suspended after a leak.

Government criticised over response to childcare and Universal Credit inquiry
The Sun says that members of the Commons Work and Pensions Committee have criticised the Government’s response to their inquiry into childcare and Universal Credit as ‘skimpy and disappointing’, demanding they look again at the ideas they suggested to help parents return to work, accusing it of ‘dismissing the serious problems that are plaguing parents’.

Rumours that Brexit has been further delayed because everyone enjoys reading the Vuelio Brexit Briefing are unsubstantiated. Sign up to our political updates here

EU pres

Political Headlines – Tusk rejects short extension and another vote in days

Today’s political headlines includes Tusk rejecting the short extension request, Withdrawal Agreement Bill could be voted on in days, talks between Labour and Government having no resolution and plots to end May’s premiership. 

Tusk rejects short extension request
The Guardian reports that European Council President Donald Tusk has used a letter to EU leaders ahead of their summit today to reject Theresa May’s request for a short delay to Brexit, with an EU diplomat suggesting that the leaders will instead agree an extension until either the end of this year, or until March 2020. Tusk wrote that the EU’s ‘experience so far’ and the ‘deep divisions’ among MPs meant that there was ‘little reason to believe’ that the deal would be ratified by the end of May’s proposed extension in June. He warned a short extension would lead to more ‘short extensions and emergency summits’, continuing uncertainty, overshadowing other EU business and risking an ‘accidental no-deal Brexit’.

Withdrawal Agreement Bill could be voted on in days
The Daily Mail claims that if a deal is reached with Labour, the Withdrawal Agreement Bill to ratify the deal with the EU could be put to MPs within days. One option would allow free votes on issues such as a customs union or a second referendum which, if successful, would then be incorporated. However, this is felt to be a high-risk option as Parliament would have to be prorogued if the bill failed and the Government wanted to try again.

Talks between Labour and Government over Brexit reach no resolution
The Times says that talks between Labour and the Government over Brexit ‘broke down without progress’ yesterday. According to sources, four hours of negotiation showed that the parties were ‘far away’ from each other, with Labour claiming that ministers had offered no further concessions while the Conservatives suggested that Labour was not negotiating sincerely. Discussions will resume tomorrow, but the paper suggests the lack of progress will not help Theresa May at today’s European Council summit

Local Tories debate telling May to go, while 1922 Committee plots leadership election
According to The Daily Telegraph, a number of local Conservative associations are to debate motions calling for Theresa May to be removed as party leader in an attempt to pressure MPs into taking action. The paper adds that members of the 1922 Committee of backbench Conservative MPs are working on plans for May to step down as leader on May 23 but remain as Prime Minister, allowing a new leader to be in place by July.

Tory MPs fail to vote for Article 50 extension
The Guardian reports that most Conservative MPs either voted against or abstained on a motion to approve Theresa May’s request for a delay to Brexit yesterday, with four cabinet ministers joining those abstaining. Just 31% of the MPs who voted for her proposal were Conservatives, with Brexiteers suggesting that this showed that the party would not back a softer Brexit, such as a customs union with the EU.

IMF warns of no-deal Brexit economic impact
The Financial Times reports that analysis by the International Monetary Fund shows that the British economy would be hit seven times harder than that of the EU in a no-deal Brexit scenario, and would fall into a recession. The IMF has modelled two no-deal scenarios, with the economic impact being even worse if there is also border disruption.

160 MPs make £42m profit on taxpayer-subsidised homes
The Daily Mirror reveals that 160 MPs have made a £42m profit by selling homes whose mortgage interest was paid for under the old expenses system. Beneficiaries include Michael Gove, Maria Miller and Sir Graham Brady. The former chair of the Committee on Standards in Public Life, Sir Alistair Graham, has suggested that they ought to ‘repay any gain’.

Stanley Johnson says he wants to be Conservative MEP
Stanley Johnson, the father of Boris Johnson and a former MEP, has confirmed to The Daily Telegraph that he has put his name forward to stand as a Conservative candidate in the forthcoming European elections, saying there was ‘a really important job to do. Current MEP David Campbell Bannerman is stepping down as it would be ‘dishonourable’ to continue.

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Online Harms white paper

Reaction to Government proposals to tackle ‘online harms’

The Government has published a white paper that proposes a new regulator to oversee and enforce a ‘statutory duty of care’ by online tech companies. Enforcement includes the ability to issue ‘substantial fines’ and to ‘impose liability on individual members of senior management’.

The detailed white paper proposals draw a particular focus to terrorist activity and child sexual exploitation and abuse online, and say the Home Secretary would have final sign-off on the codes of practice that govern these harms. In what may be seen as a big threat to social and search giants’ proprietary practices, the proposals also call for the regulator to have the ability to see the impact of algorithms in selecting content for users.

This white paper comes off the back of Mark Zuckerberg calling for government regulation of the internet – and though cynics may suggest a tech boss requesting specific regulation is not as wholesome as it appears, ‘harmful content’ is an area he wants more regulation over. Of course, having read the Government’s white paper, Zuckerberg may now regret inviting this in to his company’s ethos.

Reaction to the proposals has been mixed, with many questioning the ethics of Government intervention in online spaces in what could be perceived as an attack on free speech. The fact the white paper claims it has a vision for ‘a free, open and secure internet’ with ‘freedom of expression online’, seems in many ways to directly contradict the requirement for tech companies to actively remove harmful content.

The Guardian has summarised many of the fears around the proposals here, which includes the line, ‘critics say online harms white paper could lead to North Korean-style censorship’.

These concerns were reflected across Twitter:

Though the voices in the media may not fully reflect the public’s perception (imagine), as this Martin Lewis Twitter poll suggests:

It’s very possible that the high-profile stories of tech giants and social platforms accused of failing their users, such as in the death of Molly Russell, have perhaps permeated the public’s collective conscience more than the media’s ingrained fear of Government censorship.

In PR land, the reaction has not been as strong, which is perhaps surprising as media concerns are typically comms concerns. The difficulties of strongly taking one side (Government potentially threatening freedom of speech) against another (we want children to be safe online) is summed up by the PRCA’s director general, Francis Ingham; he said: ‘The Online Harms White Paper builds on the political consensus around online safety, public concern, and the need to “rebuild” public confidence. The question of online platform regulation touches on sensitive subjects such as freedom of speech and our shared desire to keep people (especially children) safe online.

‘The devil is in the detail here and the Government itself argues that voluntary action from the industry has not “gone far enough”. While most people would support the intentions behind this White Paper, if all of these online harms are not clearly defined then the consequence would be far larger than intended.’

The CIPR similarly highlights that in theory this white paper is a positive step to protect people online but that any regulation must also allow tech companies to operate freely, a tightrope balancing act. Jon Gerlis, CIPR senior policy office, said: ‘This Paper is a welcome addition to the conversation around tackling the ills of harmful online content and the spread of disinformation online. The paper accepts that self-regulation has failed.

‘It is therefore right that the law addresses this in a way that allows it to keep pace with advances in the digital world and ensure tech companies operate freely but regulated to a clear set of standards expected of any other kind of business.’

What do you think of the regulation? Long overdue to keep people safe or the end of freedom of speech? Let us know on Twitter @Vuelio.

angela Merkel

Political Headlines – May, Merkel and Macron

Today’s political headlines includes May’s visit to Merkel and Macron, Tory backbenchers tell May she’s the problem, Parliament passes bill allowing MPs to vote on brexit delay and May mulls offering MPs a vote on a second referendum. 

May visits Merkel and Macron
The Times says that Theresa May is to visit German Chancellor Angela Merkel and French President Emmanuel Macron today prior to tomorrow’s European Council summit. The paper claims she will be told that in return for a delay to Brexit, the UK will lose its say over the EU budget and trade deals, probably by agreeing to vote with the majority of EU members, with the extension expected to be much longer than that requested, potentially until March 31 2020, although it could be terminated earlier if MPs approve the withdrawal agreement.

Tory backbenchers tell May she is ‘the problem’
The Daily Telegraph says that Theresa May was visited by executives of the 1922 Committee of backbench Conservative MPs yesterday, who told her that she had become ‘the problem’, with MPs demanding that she ‘stand won immediately’. Brexiteer Mark Francois yesterday wrote to Sir Graham Brady, the chair of the committee, requesting a ‘indicative ballot’ of Conservative MPs on May’s future as leader.

Parliament passes bill allowing MPs to vote on Brexit delay
The Guardian reports that Parliament yesterday passed a bill drawn-up by Yvette Cooper and Oliver Letwin which will force the Government to seek a Brexit delay and to put the duration of the delay to a vote by MPs today. The Government had announced that it would not seek to block the final stages of the bill, which passed by 392 votes to 85.

May mulls offering MPs a vote on a second referendum
According to The Daily Telegraph, Theresa May is considering whether to give MPs a vote on a second referendum, as she tries to end the deadlock in her negotiations with Labour, with Chief Whip Julian Smith confident that such a vote would be unsuccessful. Jeremy Corbyn claimed yesterday that May had not made any ‘real movement’ on key issues such as a customs union, workers’ rights, environmental protections and consumer standards.

Gauke announces reform of divorce laws
As the BBC reports, the Government is announcing reforms of the law on divorce which Justice Secretary David Gauke says will help to end the ‘blame game’ and make them less acrimonious by speeding up the process and removing the requirement for a spouse to allege adultery or unreasonable behaviour by their partner, though there will be a minimum time period of six months.

Campaigners warn new internet regulations threaten free speech
The Guardian says that the Government’s new online harm white paper has led critics to warn that it could lead to the creation of a ‘North Korean-style censorship regime’. Sites which allow users to share or discover user-generated content, or interact with each other, would be subject to a duty of care to restrict harmful behaviours, and could be fined, have their senior managers held criminally liable, or be blocked completely if they fail to do so.

Johnson criticised over late declaration of Somerset property
The Times reports that Boris Johnson has been criticised by the Commons Standards Committee for his ‘over-casual attitude’. He failed to register a share of a property in Somerset he had acquired for 12 months, despite a 28-day limit for doing so. In December he apologised for four other occasions on which he registered financial interests late.

Tories to suffer ‘Brexit penalty’ in May’s local elections
The Sun reports that analysis by Lord Hayward shows that the Conservatives will face a ‘Brexit penalty’ in next month’s local elections, with many voters deserting the party or choosing to stay at home because they are ‘just so hacked off with it all’. The main beneficiaries, he said, were likely to be the Liberal Democrats.

Stay in the loop with Vuelio Political Services

Sarah Anguish

Mummy blogger spotlight: Sarah Anguish, Boo Roo and Tigger Too

Sarah Anguish is the mummy blogger behind Boo Roo and Tigger Too, which was recently ranked in the Top 10 UK Mummy Blogs. Sarah told us about focusing on the bigger picture, the best thing about being a mum and working with brands and PRs in an honest and open way.

How has your blog changed in the last year?
Towards the end of last year, I found myself feeling somewhat overwhelmed by attempting to juggle too many plates. Saying yes to things for the fear of saying no and never getting future opportunities with that brand or PR. I took some time off over Christmas and New Year to reassess things and have adopted a better work/life balance this year. I’ve also focused on different topic areas to bring out regular content, such as parenting, family travel and fun recipe ideas for families.
 
How does social media feed into your blog – are any channels more important?
While I was away over the festive break last year I decided to take a look at my social media channels. In an ideal work I would be able to rock them all and engage with followers on each platform, but that isn’t something that I am able to manage at the moment. So, I opted to see which platforms give me the most enjoyment and work from there. Instagram has been the platform I have been giving the most focus to this year. And instead of trying to copycat others or play the follow/unfollow game, I am adding a micro post alongside a snapshot each day. Sometimes I’m chatting about a family day out that we’ve enjoyed or grumbling that it’s Monday again.

Boo roo and tigger too

What’s the perfect Mother’s Day?
Mother’s Day isn’t about the gifts for me, it’s about the children recognising all the things that I do for them throughout the year. From playing mum taxi, juggling 101 after school activities, ensuring they have all the supplies they need for school/clubs etc. Alongside the everyday tasks as cooking, cleaning, washing etc. Knowing that they are thankful for this is priceless.

What’s the best thing about being a mum?
Unlimited cuddles, no matter whether it is one to offer them support or comfort. The ones at the school gates that they don’t really want to do in front of their friends. Or the ones that caught you by surprise because they just wanted to give you a cuddle.

What advice would you give new mothers?
Take each moment as it comes, rather than focusing on the bigger picture. There will be trying times ahead but try not to dwell on how long it has taken to get your little one to fall asleep, feed or the fact that you are still wearing the same pyjamas from three days ago. Focusing on that task at hand, changing a nappy, bath time or running to the toilet uninterrupted will give you lots of tiny wins throughout the day.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits into the broader blogosphere?
The parent blogging community has grown so much since I started blogging almost eight years ago. Parent bloggers are able to offer support and advice to parents (new or seasoned ones) that they might not have in real-life or are not willing to ask their friends and loved ones.

Boo roo and tigger too

The Survey also revealed that bloggers post less frequently – is this your experience?
I think that just as in life, blogging and bloggers have peaks and troughs when it comes to producing content. There will always be times when there are lots of things to share and times when life gets in the way and you aren’t able to post as frequently as you’d like.

Do you accept PR press releases?
I receive a number of press releases each week and while they might not be relevant to me or to my blog, they can be intriguing to read. It’s a very privileged position to be able to find out details of new products, events and activities ahead of time.

How do you choose which PRs and brands to work with?
I always look to see whether that brand, product or event would work for our family and something that would interest my readers. There are some amazing brands and PRs out there who value bloggers honesty in saying, ‘Thank you, unfortunately, this campaign isn’t suitable for me because of XYZ’, rather than accepting something because you want to work with that brand/PR and it not really being relevant to you or audience.

What are the best collaborations you’ve worked on?
A few years ago we were selected as the family to represent the UK at the Disneyland Paris 25th anniversary celebrations; a surreal weekend of discovering all that Disneyland Paris has to offer families. We enjoyed the celebrations and standing in front of the iconic Sleeping Beauty’s castle with Mickey Mouse.

What other blogs do you read?
I’m an old-fashioned blog reader, still missing the days of Google Reader where I was able to scroll through the list of posts published that day from across the blogging community. Thankfully, my Bloglovin app allows me to continue to do this and I like to scroll through to see what catches my eye as well as keeping up-to-date with some of the bloggers who have now become firm friends.

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supersector collaboration pay

These 5 supersectors can’t afford to ignore influencer marketing

Influencer marketing is growing rapidly, with more professionals entering the industry and partnering with PRs and brands on collaborations. The Vuelio UK Bloggers Survey 2019 has revealed five supersectors that dominate influencer marketing both in terms of the number of influencers, and the number of PR pitches they’re receiving every week.

Lifestyle, Fashion & Beauty, Parenting, Food & Drink and Travel account for around two-thirds of all blogs. While Fashion & Beauty is in decline, Parenting, Food & Drink and Travel have all seen increases since 2016 and cannot be ignored by businesses and organisations in those respective sectors.

Age groups
The Survey reveals that different age groups specialise in different categories. Those aged 18-24 typically focus on Lifestyle and Fashion & Beauty; 25-34 year-olds focus on Lifestyle and Parenting; 25-54 year-olds cover all categories, but Parenting is the most popular; 55-64 year-olds are most likely to cover Food & Drink and Travel; and over 65s are most likely to cover Food & Drink.

Reflecting the broader blogsphere, four of the five supersectors are dominated by women, with only Travel having an even male/female split.

Pay

supersector blog post payThe Survey also contains information on pay across the supersectors, the first time this information has been reported on such a scale.

When it comes to individual blog posts, Fashion & Beauty and Food & Drink are mostly likely to command the top pay of over £1,000, while Parenting appears to be the most standardised supersector, as 48% charge between £101-£250 per post. This reflects the maturity of Parenting, which found its feet early on and has developed a strong influencer community.

When it comes to collaborations, Parenting is again the most standardised with 40% receiving between £100-£250. This reflects that many campaigns in the Parenting supersector are one-off single posts, which is why there isn’t a great deal of discrepancy between pay for posts and pay for collaborations.

Fashion & Beauty and Travel, on the other hand, show a much higher percentage of those paid in the top bracket (over £1,000) for collaborations compared to single posts. For Travel, this is not surprising – it’s very difficult to engage a travel influencer for a single post when trips typically take place across multiple days. These numbers also suggest Fashion & Beauty PRs and brands are reaping the benefits of long term collaborations.

Why does long term work?
While single posts can be effective, long-term multi-post collaborations makes influencers into ambassadors for your brand. It requires more work and typically more investment, but most influencers have loyal, regular audiences who are more likely to buy into your brand and messaging if exposed to it over a long period of time.

If you do want to work on long-term collaborations, building and maintaining the right relationships with the right people is the most important part of the process. Rather than blanket emailing a large number of individuals in the right sector, you need to carefully handpick the right people and understand why they’re the perfect fit before you send the first email. Using the Vuelio Influencer Database – the most comprehensive source of influencers, which includes detailed profiles – gives you a head start and takes the work out of research.

Do you work in a supersector? What’s your approach to influencer marketing? Let us know on Twitter @Vuelio

Jeremy Corbyn

Political Headlines – more Brexit talks and tech firms to be regulated

Today’s political headlines includes Labour expecting to hold further Brexit talks with the Government, tech firms to face new regulation, Johnson’s thoughts on Brexit latest and the majority who want a strong leader. 

Labour expects to hold further Brexit talks with Government
The BBC reports that Labour has said it is expecting to hold further talks to find a Brexit compromise with the Government, as peers continue considering a bill put forward by Yvette Cooper which would force Theresa May to request a Brexit extension, rather than accepting a no-deal Brexit. Solicitor General Robert Buckland said the likely outcome of talks was ‘something approximating a customs arrangement or customs union’. The Financial Times says French President Emmanuel Macron is demanding ‘tough political conditions’ on any Brexit extension, including guarantees that the UK will not disrupt the EU’s business.

Tech firms to face new regulation as Wright says industry has ‘reached a turning point’
Writing in The Sun, Digital, Culture, Media and Sport Secretary Jeremy Wright says that he used a face-to-face meeting with Facebook’s Mark Zuckerberg to warn him that the UK had ‘reached a turning point’ over the social media firm’s failure to tackle harmful content, with new laws the ‘only option’. The Online Harms White Paper, published today, will contain new measures to make firms responsible for protecting their users, with senior management at risk of prosecution, and companies potentially being banned from the UK.

Johnson says May shouldn’t ‘surrender’ to Corbyn over customs union
Writing in The Daily Telegraph, Boris Johnson insists that Conservative MPs won’t let Theresa May ‘surrender’ to Jeremy Corbyn, insisting that agreeing to a customs union with the EU ‘cannot, must not and will not happen.’ The paper adds that May has given ‘the clearest signal yet’ that she will agree a customs union, saying that a cross-party deal is needed and would require ‘compromise on both sides’.

Over half the population want a ‘strong leader’
The Times reports that new research by the Hansard Society finds that over half the population wants a ‘strong leader willing to break the rules’, with nearly-three quarters agreeing that the country’s governance needed ‘quite a lot’ or ‘a great deal’ of improvement. Ruth Fox, the society’s director said that this ‘would challenge core tenets of our democracy’ and was ‘a potentially toxic recipe for the future of British politics’.

Jewish Labour Movement says it has no confidence in Corbyn
The Guardian reports that the Jewish Labour Movement has voted for a motion of no confidence in Jeremy Corbyn’s leadership of the Labour Party which claimed that the party was ‘institutionally antisemitic’. Separately, the party has denied a story in The Sunday Times criticising its handling of complaints about antisemitism.

No Afghan translators have arrived in the UK despite Williamson’s promise
The Daily Mail reveals that despite Defence Secretary Gavin Williamson’s pledge last June to allow 50 Afghan interpreters who had helped British troops to settle in the UK with their families, none have yet arrived despite increasing danger in their home country. So far just one interpreter has been given permission to come to the UK, and will arrive within weeks.

Brexit confusion could cause problems for EU tenants
The Guardian says that the Residential Landlords Association has warned that confusion over Brexit will cause problems for tenants from the EU, criticising the Government for not giving clear guidance about the settled status scheme. Landlords face fines of up to £5000 if they are found to be renting a property to an illegal immigrant.

Rudd plays down Johnson alliance rumours
According to The Times, Work and Pensions Secretary Amber Rudd has been playing down suggestions that she will back Boris Johnson’s campaign for the Conservative leadership in a ‘Bamber’ alliance, which would see her become Chancellor and unite the remain and leave strands of the party.

Tech regulation could change social media as we know it. Don’t let politics get the best of you, stay ahead with Vuelio Political Services

Brexit cut out

Political Headlines – Ministers in plot to stop Brexit delay and the ‘flexstension’

Today’s political headlines includes Ministers in plot to stop Brexit delay, second referendum discussed in Lab/Con talks, Tusk to tell EU leaders to offer flexstension and Eurosceptic peers delay extension bill. 

Ministers in plot to stop Brexit delay
According to The Times, Cabinet ministers are attempting to prevent Theresa May from agreeing a delay to Brexit of up to a year. She will set out her intentions in a letter to European Council President Donald Tusk shortly, and has not clarified if the Cabinet is to be consulted beforehand. Attorney-General Geoffrey Cox said that May would have ‘little choice’ but to accept the extension offered by the EU. The Daily Telegraph adds that ministers have discussed holding a mass walkout in protest, with the ‘Pizza Club’ of Eurosceptic ministers meeting twice yesterday.

Second referendum discussed in Brexit talks with Labour
The Daily Telegraph says that the potential to give MPs a vote on a second referendum has been discussed by ministers during the Brexit talks with Labour, whose Shadow Brexit Secretary Keir Starmer is understood to have said that it must be an option presented to MPs in the indicative votes to take place next week of a deal is reached. However, Government sources have been playing down the likelihood of this happening. The Sun claims that the Prime Minister is expected to make a ‘make or break’ offer to Corbyn today, including promises to enter a customs union and to match the EU on workers’ rights.

Tusk to tell EU leaders to offer one-year ‘flextension’
The Guardian says that European Council President Donald Tusk is asking EU leaders to offer Theresa May a one-year Brexit ‘flextension’, under which the UK would be able to leave the EU at any point once Parliament has ratified the withdrawal agreement. The plan will need to be agreed unanimously when leaders meet for a summit on Wednesday.

Brexit extension bill delayed in Lords by Eurosceptic peers
The Financial Times reports that the bill to force Theresa May to consult MPs over a Brexit extension fast-tracked through the Commons on Wednesday suffered a ‘sustained attack’ in the Lords yesterday, with Eurosceptic peers using procedural amendments in an attempt to stop it from clearing the house in one day. As a result, it will now not finish making its way through the Lords until at least Monday.

Social media executives to be held personally liable for harmful content
The Guardian has obtained leaked plans for the online harms white paper, due to be published in Monday, which show that social media executives could be held personally liable for harmful content distributed via their sites. A new statutory duty of care will be overseen by a regulator (initially Ofcom), likely to be funded by a levy on the industry.

Labour holds Newport West in by-election
The BBC reports that Labour has held the constituency of Newport West following a by-election caused by the death of the incumbent MP, Paul Flynn. The new MP, Ruth Jones, has a majority of 1591, down from 5658 at the last general election, and was previously a NHS physiotherapist, but most recently worked for the Chartered Society of Physiotherapy.

Investigation into no-deal Brexit Facebook adverts launched
The Guardian says that following its revelation of the links between Lynton Crosby’s consultancy and adverts promoting a no-deal Brexit on Facebook, the Information Commissioner’s Office has opened an investigation, using its legal powers to request information and examine how the data is being handled.

Ministerial vacancies filled
As the Financial Times reports, Theresa May filled six junior ministerial posts yesterday evening, with Institute for Government research showing that she has lost more ministers than any other modern prime minister. The new ministers include James Cleverly, Justin Tomlinson, Will Quince, Seema Kennedy, Andrew Stephenson and Kevin Foster.

Brexit is due in one week – can you afford to miss out? Vuelio Political Services

Brexit flag

Political Headlines – Corbyn says Brexit talks are inconclusive while MPs vote for an extension

Today’s political headlines includes the inconclusive Brexit talks, MPs voting to force Prime Minister to request Brexit extension, Lynton Crosby’s firm linked to no-deal Brexit Facebook ads and Carney warns of alarmingly high risk of no-deal. 

Brexit talks ‘inconclusive’, Corbyn says
The Times says that both Theresa May and Jeremy Corbyn are facing backlashes from their parties over their talks to try to end the Brexit deadlock, with two ministers resigning from the Government. Both sides initially said the first meeting was ‘constructive’ and announced that a working party would meet today. However, Corbyn subsequently claimed that it was ‘inconclusive’ and that May’s position had not changed as much as he’d expected. Emily Thornberry, the Shadow Foreign Secretary, has written to other members of the shadow cabinet insisting that any deal agreed by Parliament should be subject to a referendum.

MPs vote to force Prime Minister to request Brexit extension
As The Guardian reports, last night MPs voted by a margin of just one vote to back a bill tabled by Yvette Cooper and Sir Oliver Letwin which forces the Prime Minister to request an extension to the Brexit process. It passed through all of its stages in the Commons within hours and will now be considered by the Lords. An attempt by Hilary Benn to reserve Monday for further indicative votes resulted in a tie, which was broken by Speaker John Bercow, who followed precedent and voted with the Government, causing the vote to be lost.

Lynton Crosby’s firm linked to no-deal Brexit Facebook adverts
The Guardian reveals that a series of apparently separate grassroots campaigns placing adverts on Facebook backing a no-deal Brexit are actually being overseen by employees of CTF Partners, a lobbying company run by Sir Lynton Crosby, who assisted with the last four Conservative General election campaigns and has been linked to a leadership bid by Boris Johnson. It is not clear who is paying for the adverts, which may have cost as much as £1m.

Carney warns of ‘alarmingly high’ risk of no-deal Brexit
The Financial Times says Bank of England Governor Mark Carney has criticised his predecessor, Mervyn King, claiming that suggesting that a no-deal Brexit could be easily managed was ‘absolute nonsense’ and the risk of such a scenario was ‘alarmingly high’. He confirmed there was ‘absolutely no’ chance he would continue in post after January 2020.

All English regions other than London favour no-deal Brexit over remaining in the EU
According to a YouGov poll featured in The Daily Telegraph, London is the only region of England and Wales which did not believe that the UK should leave the EU without a deal rather than revoke its application to leave should no deal be agreed by 12 April. However, Scotland would also prefer to remain a member of the EU.

Windrush scandal compensation to cost up to £310m
The Daily Telegraph reports that Home Secretary Sajid Javid has announced that compensation to Windrush scandal victims will cost up to £310m, with a ‘baseline estimate’ of £200m, and there will be no cap on the amount they can claim. He said this was an attempt to ‘right the wrongs’ of ‘a terrible mistake that should not have happened’.

MPs criticise China
The Sun carries details of a new report by the Commons Foreign Affairs Committee about China. It warns of ‘troubling allegations’ about Chinese interference in British universities, recommends that Chinese companies such as Huawei shouldn’t be allowed to build vital technology, and attacks the Chinese government for supporting Russia over the Salisbury poisonings. However, it also warns against deploying naval vessels to the South China Sea.

MPs call for delay to loan charge implementation
The Financial Times says a report by the loan charge all-party parliamentary group, to which over 100 MPs belong, calls for a six month delay to the implementation of the loan charge, due to be brought in tomorrow, and for an independent review, claiming that it was a ‘cynical’ cover-up by HMRC and the policy breaks civil service and ministerial codes.

Brexit is nine days away, apparently, find out what will happen next with Vuelio Political Services

State of the profession CIPR 2019

PR is not diverse enough – results from CIPR’s State of the Profession 2019

The results from this year’s State of the Profession survey from the CIPR reveal that PR firms are getting bigger but alongside the greater headcounts, they also contain gender imbalance, mental health issues triggered by high workloads and unfair advantages for those who come from a paid-for education background.

The CIPR’s survey of 1,503 members showed that PR departments are more likely to have grown in size, with half of the agencies getting bigger. It’s a positive sign for the importance and value of PR, but there are greater concerns among the workforce.

The PR workforce is less diverse this year, with more than one in ten (92%) classifying themselves as white – up from the 88% in 2018. When it comes to gender equality, two-thirds (67%) of the industry identify as female, yet almost half (44%) of the most senior roles are occupied by men. To add to issues of unfair advantage in the world of PR, a quarter of this survey’s respondents went to fee-paying schools – much higher than the national average (7%).

As for how the industry’s unique pressures impact its workers, this survey found a level of disconnect between what firms expect of their employees versus the skills people believe are actually important for their roles. Junior practitioners, for example, don’t identify ‘technical and digital’, ‘research and evaluation’ or ‘project and account management’ skills as strengths, whereas recruiters do.

A more serious disconnect, however, is the continuing difference between the demands of the job and the workloads people can manage while remaining healthy.

Over half (59%) of respondents classed a heavy or unmanageable workload as a factor for workplace stress, with 46% highlighting unrealistic deadlines and expectations, and 32% find the unsociable hours a problem. Nearly a quarter (23%) said they had taken absence from work due to stress, anxiety or depression, and 14% rated the contribution of work on their diagnosed condition as significant. How the industry supports workers with stress-related mental health issues could also be cause for concern – 23% said managers did ‘nothing’ when informed of the problem.

Those working all-hours won’t be surprised by all these numbers, maybe they won’t even have time to read them, but there are also encouraging statistics to be found in the CIPR report. Of the staff with mental health concerns related to their career – 36% said they were offered counselling after talking to their managers, 28% time off and 19% re-allocation of workload.

CIPR President Emma Leech, said: ‘This report identifies clear challenges and opportunities for the PR industry. Diversity is an issue we must tackle head on. Talent doesn’t have a postcode and it isn’t determined by skin colour. Our industry has to work harder to be inclusive. Similarly, mental health is a growing area of concern and we must be proactive in changing working practices and shifting the ‘always on’ culture that contributes to the problem.’

Avril Lee, chair of the CIPR Diversity and Inclusion Forum, said: ‘The PR industry agrees that diversity is important for attracting the best talent to bring fresh thinking, creativity and insights into new audiences, but our actions speak louder than our words. And our actions are building a profession of white, ex-public-school professionals; we are less diverse than in previous years.

‘Who can make our industry a fairer place where there is opportunity for all? You! Every manager, every employee, every agency leader – we all need to challenge outdated and biased recruitment and retention policies. We are all responsible for shaping the future of our industry by establishing workplace cultures in which all talent is judged fairly and given an equal opportunity for progression. Without those inside changing the status quo, those outside will remain locked out and our profession will be the poorer for it.’

As the CIPR report states, the numbers may ‘paint a picture of a profession which lacks self-awareness and consciously or unconsciously disadvantages people based on who they are rather than what they can do,’ but this is an industry in the process of self-correcting. Surveys like this can only help with gaining greater insight for the support of those already in PR, and with the improvement of hiring practices for those who could do great work as part of the industry in the future.

Theresa May blaming MPs

Political Headlines – May offers Corbyn compromise talks

Today’s political headlines includes May’s offer to Corbyn to compromise on Brexit, EU leaders would reject request for short delay, manufacturing growth sectors vulnerable to Brexit and Lamb warns he may quit Lib Dems. 

May offers Corbyn Brexit compromise talks
The Guardian reports that Theresa May used a statement after yesterday’s seven-hour long Cabinet meeting to offer to enter talks with Jeremy Corbyn to find a Brexit compromise, which he has accepted. She said she would request a further extension from the EU, but hoped for a deal with Labour or a decision by Parliament before next Wednesday so European Parliament elections could be avoided. Sources say that the meeting was ‘at times fractious and bad tempered’, with 14 ministers opposed to a long extension, although some claimed that only four favoured a no-deal Brexit. However, The Daily Telegraph claims that 14 ministers were in favour of no-deal, with 10 preferring an extension. Jacob Rees-Mogg said that the decision is ‘an attempt to overturn the referendum that wanted a clear Brexit’.

EU leaders would reject request for short delay
According to The Times, EU leaders will reject a request for a short delay to Brexit, with French President Emmanuel Macron saying that the only choice was between a long extension or no-deal. However, European Council President Donald Tusk said that leaders should ‘be patient’ and see what happens in the UK.

Manufacturing growth sectors vulnerable to Brexit
The Financial Times says that UK manufacturing growth over the past decade has been driven by just four sectors – food, motor vehicles, other transport equipment and repair of machinery – and that these rely most on a close relationship with the EU. PwC warned that Brexit would be ‘costly’ to these industries, which new Office for National Statistics figures show were responsible for 86% of manufacturing growth between 2008 and 2018.

Lamb warns he may quit ‘intransigent’ Lib Dems
The Sun reports that former Liberal Democrat leadership contender Norman Lamb has warned that he may quit the party as it was being ‘intransigent’ over Brexit. He was the only one of the party’s MPs to vote in favour of a customs union during Monday’s indicative votes and said he was worried his party had become ‘the mirror image of the ERG.’

MPs call for prison sentences of under a year to be abolished
The Daily Telegraph says that a new report by the Commons Justice Committee endorses Justice Secretary David Gauke’s plan to axe prison sentences shorter than six months, but suggests that he should go further and abolish all sentences of less than a year. It says this would improve prison safety and allow more to be spent on rehabilitation.

NAO criticises nuclear submarine storage
The Guardian reports that the National Audit Office has criticised the Ministry of Defence over the cost of nuclear submarine storage. It says that failings in the ‘dismal’ programme have cost the UK £500m, with none of the 20 vessels decommissioned since 1980 having been disposed of, risking the UK’s reputation as a ‘responsible nuclear power’.

Police investigate pro-Brexit railway sabotage attempts
The Mirror reports that the British Transport Police are investigating two pro-Brexit attempts to ‘sabotage’ the rail network by placing devices on the tracks which would disrupt signalling systems. Safeguards introduced as a result of EU regulations meant that the devices did not function successfully.

Councils left ‘in the dark’ about Brexit
The BBC carries details of a new report by the Commons Housing, Communities and Local Government Committee, which says that the Government has left councils ‘in the dark’ about Brexit and needs to provide more support urgently. It also calls for the UK Shared Prosperity Fund to be fast-tracked to replace EU funding.

Brexit is nine days away, apparently, find out what will happen next with Vuelio Political Services

Emmy's mummy and Harry's too

Mummy blogger spotlight: Clare Nicholas, Emmy’s Mummy and Harry’s Too!

Clare Nicholas is the author of Emmy’s Mummy and Harry’s Too! a Top 10 UK Mummy Blog. A former nanny, Clare covers life with her two children and posts reviews, activities and competitions on her blog. We caught up with Clare to find out what’s best about being a mum, setting up a YouTube channel for her daughter and working with brands and PRs.

How has your blog changed in the last year?
It’s continued to grow from strength to strength, although I have also launched a second blog to start getting back to writing for me again. Starting from scratch again was a little daunting though and I certainly need to add more hours into my day.

How does social media feed into your blog – are any channels more important?
This year I’ve taken more of a focus on growing and improving my Instagram content and followers. I’ve dipped my toes into IG stories and love interacting with my followers over there. My goal for this year is to hit 10k and gain that much wanted swipe up.

I have turned YouTube over to my daughter. Emmy has been desperate for her own channel and has a love of watching Vlogs. She now has her own channel and she’s working hard (with my help) on adding content over there.

What’s the perfect Mother’s Day?
I’ve actually just written about this one and as much as I adore and love my kids, a day to myself would be amazing. No cooking, cleaning or breaking up fights.

What’s the best thing about being a mum?
It’s a dream come true for me, there were years when I didn’t actually think it would happen for me, but I didn’t give up that dream and it was fourth time lucky.

I love everything about being a mum, but the best times are those sleepy times when they sneak into my bed and all they want is a cuddle with mum.

What advice would you give new mothers?
Take any help offered and there is no right or wrong way to do things. Work out what works for you and trust your instincts.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
While it may be the largest sector, many start out as parenting bloggers to document their children’s milestones (which is what I did) before finding their niche and moving onto with something completely different or combining it with crafts, travel or even cooking alongside.

Parenting blogs can help others from feeling alone, they help to show other parents that their problems are normal, that we all get stressed and can help to relieve the boredom of a 3am feed. They can be a mix of factual and humorous and make for more entertaining reading than a textbook in those lonelier times.

The Survey also revealed that bloggers post less frequently – is this your experience?
I guess it depends on the age of their children. Those with young babies may find it harder to find the time to post but as my children are older I post more frequently than I ever have done. I struggled with posting when the kids were home and young and could only do so in the evenings, but now they are in full time school I’ve no excuse not to find the time.

Do you accept PR press releases?
I do and I try my hardest to reply to all of them, posting which are relevant and forming a relationship with the PRs at the same time. Not all fit our family but it takes two minutes to reply and say why it’s not a good fit and by doing so it helps to build an ongoing relationship for future work.

How do you choose which PRs and brands to work with?
They have to be something we would use or the kids enjoy, gone are the days of saying yes to every review that was pitched to me.

They need to be in keeping with our family feel so gambling is a no-no and payday loans etc won’t feature.

I’m open to suggestions on many topics and can easily turn my hand to writing within my own style to fit what the brand wants if the price is right.

What are the best collaborations you’ve worked on?
Attending the red-carpet premiere of the BFG remains my all-time favourite event. Of course, we love working with various travel companies on holiday reviews, the press launch of the Royal Caribbean Independence of the Seas was amazing and working with Merlin Annual Pass was possibly the kids’ favourite.

What other blogs do you read?
I struggle to find time to read many any more sadly but The Oliver’s Madhouse, written by my good friend Jaime, hits my inbox weekly as I don’t see enough of her and her lovely boys,

Whinge Whinge Wine also gets my vote. Written by the lovely Fran, every post has me giggling out loud.

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House of commons

Political Headlines – MPs reject all Brexit options once again

Today’s political headlines includes MPs rejecting all Brexit options again, Sedwill warns of no-deal risks, Brexiteers to urge May to give EU ultimatum and Boles quits Tories. 

MPs reject all Brexit options again
As The Times reports, a majority of MPs again failed to back any of the alternative Brexit proposals put forward in yesterday’s indicative votes. A customs union was rejected by 3 votes, a second referendum by 12, and the ‘Common Market 2.0’ plan by 21. The Cabinet will hold a five-hour meeting today, with speculation that Theresa May could threaten Brexiteers with a general election and Chancellor Philip Hammond will warn that if the Government doesn’t put forward a compromise proposal, it should hold a referendum as neither the Conservatives or the UK can ‘afford an election’.

Sedwill warns of no-deal risks
The Daily Mail has obtained a letter warning about the risks of a no-deal Brexit from Cabinet Secretary Sir Mark Sedwill to Cabinet ministers. He writes that this would force up food prices by up to 10q, disrupt national security making the UK ‘less safe’, lead to the reimposition of direct rule in Northern Ireland and cause a recession, with the Government under pressure ‘to bail out companies’.

Brexiteers to urge May to give EU ultimatum
According to The Sun, Brexiteer ministers will use today’s Cabinet meeting to press Theresa May to issue a final ultimatum to the EU – either the backstop is improved or the UK will leave with no deal in ten days. However, according to the paper consensus is growing for a run-off vote between May’s deal and a customs union with the EU.

Boles quits Tories
The Guardian reports that former minister Nick Boles quit the Conservatives yesterday, announcing his departure in the Commons after his ‘Common Market 2.0’ Brexit proposal failed. He said that he had chosen to leave because ‘my party refuses to compromise’ and would now sit as an ‘independent progressive conservative’.

MPs call for ‘Big Four’ accounting firms to be split up
The Financial Times carries details of a new report by the Commons Business, Energy and Industrial Strategy Committee which calls for the break-up of the ‘Big Four’ accounting firms by the Competition and Markets Authority when it publishes its final proposals for the sector in a ‘few weeks’. Committee chair Rachel Reeves said change was ‘long overdue’ and the dominance of a few firms had led to ‘audits which investors and the public cannot rely on.’

Social media firms to be fined over knife sales
According to The Daily Telegraph, the Government’s new white paper on online harms, expected next week, will announce fines for social media firms which allow the sale of knives and don’t remove violent content, such as ‘drill’ music videos. This would be policed by a regulator with the power to fine companies up to 4% of their global turnover.

Parents who home educate children to be required to register
The Times reports that Education Secretary Damian Hinds is to require parents whose children are home educated to register with local authorities, allowing intervention to take place where the standard of the education provided is too low or only a religious education is being given. If parents refuse to register, existing ‘school attendance orders’ will be used to force them to send their children to school, with other penalties under consideration.

Climate change protesters disrupt Brexit debate
The Guardian says that yesterday’s debate on Brexit in the Commons was disrupted by semi-naked climate change protesters who glued themselves to the glass of the public gallery. They were removed by the police and 12 people were arrested for outraging public decency.

Keep up to date with Brexit with Vuelio Political Services

Knife crime

Political Headlines – knife crime, resignations warning and Chris Grayling

Today’s political headlines includes knife crime to be treated like a disease, Ministers warn of resignations over soft Brexit, Grayling says next Prime Minister needs experience and Corbyn says he’s ready for an election. 

Knife crime to be treated like a disease
The Daily Mail reports that Theresa May and Home Secretary Sajid Javid are to announce a new ‘public health’ approach to knife crime at a youth crime summit today. Schools, hospitals and social services will be given a legal duty to report knife wounds so that children can be referred to violence reduction units. Writing in the paper, they vow to ‘treat the threat which knives pose to our society like a disease.’

Ministers warn of resignations over soft Brexit
The Times says that ministers, including Chris Grayling and Penny Mordaunt, have warned Theresa May that they might resign if she agrees to a ‘soft’ Brexit this week. However, yesterday Justice Secretary David Gauke said that Conservative MPs needed to recognise that they didn’t have the votes for their favoured Brexit. The paper adds that some ministers have suggested that May should attempt a ‘fudge’ by agreeing a ‘customs partnership’ with the EU – a proposal previously rejected by both the Cabinet and the EU.

Grayling says next Prime Minister needs experience
Interviewed by The Daily Telegraph, Transport Secretary Chris Grayling has suggested that the next Prime Minister should be an experienced Brexiteer because ‘the next two or three years are going to be very tough’. He added that they may not be the same person who the party would want as a leader in the 2027 general election, so it would then be time to turn to one of the ‘really good generation of younger politicians in their 40s’.

Corbyn says he’s ready for an election
Speaking to the Daily Mirror, Labour leader Jeremy Corbyn says that his party is ‘ready for a general election’ and to deliver its ‘alternative Brexit plan’, though he added that it ‘must be about the future of our country, not just Brexit’. He said that he took ‘nothing for granted’ but an election ‘would be the chance to change politics in a fundamental way.’

Customs union may win indicative votes
The Times suggests that a customs union with the EU could emerge as the victor from today’s indicative votes on Brexit options after Shadow Foreign Secretary Emily Thornberry hinted yesterday that the party would be unable to back the ‘Common Market 2.0’ plan as it would continue freedom of movement.

SNP close to backing single market plan
According to The Sun, the Tory rebels backing the Norway-style ‘Common Market 2.0’ proposal are close to securing the support of the SNP for their plan. The SNP abstained on the proposal last week, but their support today could potentially give it more votes than the rival customs union plan.

Chief Whip says Government should have been clearer about ‘softer Brexit’
Chief Whip Julian Smith told the BBC that the Government ‘should have just been clearer’ that the general election result in 2017 ‘inevitably’ led to a softer Brexit. Interviewed for a new documentary, he said that the Cabinet’s behaviour was the ‘worst example of ill-discipline in Cabinet in British political history’.

Windrush compensation to be announced
In an exclusiveThe Sun says that Home Secretary Sajid Javid is now ready to announce details of the compensation scheme for victims of the Windrush scandal. The Chancellor has agreed to give the Home Office £100m for the scheme, which may be launched this week, with officials suggesting that at least 15,000 people may be entitled to compensation.

Every issue – Brexit or otherwise – can be covered for you by Vuelio Political Services

Pre-R

Creative PR? It’s child’s play

Vuelio is delighted to announce the launch of a brand-new PR agency, staffed exclusively by children. Pre-R will be run by primary school children and focus on creative PR and publicity.  

The fully integrated Vuelio platform helps users identify, understand and engage with their audiences – all they need is great ideas. ‘We have implausibly wondrous campaign concepts but have never before been trusted to enact them at an agency level’, said Pre-R’s surprisingly articulate CEO, Avril Falls, aged 7¾. ‘Thanks to Vuelio, we can focus on what’s important – creativity, building relationships and communication’.

While Vuelio is a software platform, it felt there was a gap in the market for a new kind of agency, one where creativity was championed in its purest, most innocent, form. The company is working in partnership with a local school, St MacGuffin’s Primary School for Creative Children, and has made Pre-R’s office in Mrs Sham’s classroom, 2S.

The staff start their morning with a glass of milk and there’s a group nap after story time in the afternoon. Pre-R’s office manager Bo Gus, 6½, said: ‘I imagine you’re all thinking, “oh great, another hipster agency starting their day with milk and having afternoon naps”, but loads of the staff get cranky if they don’t stick to their routine’.

When it’s time for work, the children at Pre-R come up with a creative campaign then use Vuelio to identify stakeholders, whether it’s journalists, editors and producers; bloggers, vloggers and social influencers; or even MPs, their staff and local councillors. They connect with them through the platform and then track the coverage with media monitoring to see the results in real time.

‘Real-time monitoring makes a huge difference and because Vuelio is integrated, the coverage is automatically linked back to our releases’, said Senior Account Manager May Dup, nearly 7. ‘It’s a real rush when you can prove you’re responsible for Tinky Winky mentioning a client, especially as the Tubbies don’t actually speak!’.

When it’s time to report back to clients, advanced analytics automatically create graphs and charts proving successful ROI and Canvas allows them to share all their success in one place, with one link.

‘I’m probably biased, but it really is child’s play’, Dup continued. ‘Vuelio is so easy to use, we can finally put our imagination to good use’.

Though the agency has only officially launched today, 1 April, they already have a number of clients on board, keen to work with the latest in creative PR.

‘Our clients are all keen to get publicity today, and while one of our account managers wanted the first campaign to be about dinosaurs, we’re probably looking at doing something for April Fool’s, considering that’s now our birthday’, Falls said, ‘We just hope everyone takes the joke in the right way’.

For more information on Pre-R, and to replicate its success with the latest in PR and communications software, get in touch with Vuelio.