Innocent blue drink

3 social media lessons from the Easter weekend

We missed Monday PR Club, so for one week only we present Tuesday PR Club, with three very different examples of social media success and lessons for PRs from Twitter.  

1. Innocent’s Blue Drink

Over 10K likes and thousands of retweets and replies, Innocent is rocking wilful denial and baiting Twitter users into engagement. The company’s new drink, which is green, is called Bolt from the Blue and the drinks maker is claiming it’s the colour blue. Cue many thousands of people pointing out the obvious – it’s actually green.

But this drink isn’t called blue when it’s green by mistake, and Innocent has replied to hundreds of tweets correcting people who call it green.

Over…

…and over….

And over again…

What’s the lesson?
When you’ve built up a playful persona on Twitter, you can be playful with your audience and people don’t mind. Also – people love pointing out mistakes, and you can be sure of engagement if you make one.

UPDATE: We’ve received a request for a number of corrections from Innocent about some ‘errors’ in the above text. We’re delighted to update the post with the following:

 

2. M&S Mojito
Diane Abbot was snapped drinking from a can of Mojito from M&S on TFL’s Overground Line. The media picked up on the picture and it blew up on social media as Abbot was forced to apologise:

This may seem like a trivial matter but for M&S this was excellent coverage.

Many people started using the hashtag #IDrinkWithDiane and some even posted pictures of themselves enjoying alcoholic cans on the Underground. M&S didn’t even have to comment, all the work was done for them, and while Tesco tried to jump on the bandwagon – (the scamps):

The only real winner was M&S:

What’s the lesson?
Know when to comment and know when not to. But when a story breaks – and this story made headlines across nearly every major news site – make sure the rest of the business knows. Just because you’re not communicating publicly, doesn’t mean you can’t communicate internally and make sure your stock of ‘tinnies’ doesn’t run low…

 

3. A whole bunch of lessons
This is a bit of a cheat, like having three wishes from a genie and using one of them to wish for more wishes. But we came across a thread of excellent advice from Ben Jack Thomas, senior brand strategist at Twitter:

What’s the lesson?
When writing a listicle, find someone to do the heavy lifting for you.

 

Ready to launch the greatest social media campaign ever? Make sure you have the right tools for success

Theresa May

Political Headlines – Tories plot to oust May and cross-party Brexit talks resume

Today’s political headlines includes May being told leadership rules will be changed, cross-party Brexit talks resume, Hancock promises to end NHS NDAs and Grenfell Tower survivors’ group criticises Government. 

May to be told that leadership rules will be changed to allow her to be ousted in June
The Daily Telegraph claims Sir Graham Brady, the Chair of the 1922 Committee of backbench Conservative MPs is to warn the Prime Minister that the party is preparing to alter its rules to make it easier to oust leaders. A meeting of the committee today is expected to agree a cut to the period between votes of no confidence to six months, allowing a new vote to be held on June 12, with a threshold of 30% of MPs needed to call one. Separately, Brexiteer Cabinet ministers are tell May to hold a vote on her deal for a fourth time.

Cross-party talks resume as May takes second look at Malthouse compromise
The Guardian reports that cross-party Brexit talks are to resume, but the chances of a resolution are ‘limited’. The Government’s team will include David Lidington and Steve Barclay, while Labour will send Rebecca Long-Bailey and Keir Starmer. So far, Labour has not been given a revised offer or agenda. The Sun says that Theresa May has asked civil servants to take a second look at the so-called Malthouse compromise plan, with senior Brexiteers led by Iain Duncan Smith lobbying her to adopt it as her policy.

Hancock promises to end NHS NDAs
The Guardian says that Health and Social Care Secretary Matt Hancock has promised to stop the NHS from using non-disclosure agreements to gag whistleblowers, saying that more people should be able to ‘put their head above the parapet’, with a ‘safe, open culture’ that doesn’t require people to ‘choose between the job they love and speaking the truth to keep patients safe’.

Grenfell Tower survivors’ group criticises Government
The Times says that the Grenfell Tower survivors’ group has criticised the Government for the first time. It accuses ministers of being ‘indifferent and incompetent’ and that, despite meeting with them for nearly two years, of having taken little action. Grenfell United is now planning a national campaign for ‘safe homes and tenants to be treated with respect’.

Crosby linked to wider hard Brexit campaign
The Guardian reveals a network of pro-Brexit Facebook campaigns overseen by CTF Partners (Sir Lynton Crosby’s firm) formed part of a wider campaign to undermine Theresa May. As well as running the controversial adverts, the company’s employees have been advising key members of the European Research Group, including on the ‘chuck Chequers’ campaign and the attempt to oust May as leader. It continues to be unclear how the work has been funded.

NHS concerned about new immigration policy, leaked minutes show
The Daily Telegraph has obtained the minutes of meetings between NHS and civil service officials which show that the NHS is concerned that the Government’s new immigration policy would be the ‘most destructive policy proposal for NHS recruitment’. The proposed £30,000 salary threshold would put at risk efforts to recruit the 50,000 nurses the service requires and would be ‘awful for social care’.

Brexit Party and Change UK to announce European election candidates
The Sun says Nigel Farage’s new Brexit Party and Change UK are to unveil European election candidates today. Farage is set to reveal five new names, including former Communist and BBC pundit Claire Fox, while Change UK’s candidates are understood to include former politicians from the three main parties as well as doctors, nurses and teachers.

Morgan criticises Cash over appeasement comments
The Times says that Nicky Morgan and Alistair Burt have criticised Brexiteer Bill Cash for suggesting that Theresa May was guilty of appeasing the EU. Morgan said that there was a link between comments like his and threats received by MPs, adding that it was not the language ‘any normal people would use’.

Parliament is back – don’t miss any political intelligence, get Vuelio Political Services.  

Labour leader

Political Headlines – Corbyn will abolish SATs and Tories plot against May

Today’s political headlines includes Corbyn’s promise to abolish SATs, Corbyn’s warning, Tory chairs plotting against May and Burgon regrets his Zionism remarks. 

Corbyn promises to abolish SATs
The Times says that Jeremy Corbyn has promised to abolish the SATs exams sat by primary school children in a bid to tackle the ‘extreme pressure’ on teachers and pupils. They would be replaced by a more flexible system, which Labour will consult on over the summer. However, the Conservatives have said that this would be a ‘retrograde’ move which would ‘keep parents in the dark’.

Corbyn warns that Government inflexibility is stalling Brexit talks
The Guardian reports that Jeremy Corbyn has said that talks over Brexit between Labour and the Government are stalling because of the Government’s plans for deregulation and a trade deal with the USA after Brexit. He said he didn’t want a ‘deregulated, low-tax society’ and hinted that he would rather hold binding Indicative votes in the Commons.

Tory chairs plot no confidence vote in May
The Daily Telegraph claims chairs of local Conservative associations are circulating a petition asking the party’s National Convention to call an emergency general meeting at which a vote of no confidence in Theresa May would be held. The party is obliged to hold the meeting if over 65 chairs sign the petition; between 40 and 50 are believed to have done so. Such a vote would not force May to resign, but it would put pressure on her.

Burgon regrets Zionism remarks
The Guardian says that the Shadow Justice Secretary Richard Burgon has expressed regret after a video of him saying ‘Zionism is the enemy of peace’ emerged. He had previously denied making such a remark, but when the evidence emerged said that ‘it is now clear that I did and I regret doing so’. The Jewish Leadership Council called for a ‘full apology’.

Javid reviews disclosure of criminal records
The Daily Telegraph reports that Home Secretary Sajid Javid is reviewing the rule which means that anyone with more than one criminal conviction will automatically have them disclosed to prospective employers for the rest of their lives. He wants to give juvenile criminals a second chance, but victims’ rights groups have raised concerns.

Electoral Commission approves Change UK’s application
The Times reports that the Electoral Commission has approved a request from The Independent Group of breakaway MPs to register a new political party under the name of Change UK ahead of next month’s European elections. However, the new party’s proposed logo has been rejected as it was ‘likely to mislead voters’.

Candidate in Tory video accused of selling fake wine
The Daily Mirror says that Gurch Singh, a council candidate in Theresa May’s constituency who appeared in the Conservatives’ most recent election broadcast ran a shop which had additional conditions placed on its licence after it was found to be stocking counterfeit wine and selling alcohol to under-age children. Singh said that the wine came from a reputable supplier and that the only proof of the sales to children came from an anonymous complaint.

Westminster at risk of Notre Dame style fire
The Sun reports that Labour MP Chris Bryant has warned that the Palace of Westminster could be ravaged by fire if a further two year delay to restoration work goes ahead. Under the revised plans work would not start until 2028. Bryant said ‘Parliament has become a potential death trap of catastrophic proportions because we have allowed years of neglect.’

Up to date with education policy? What about Brexit? Crime? Change UK? You need Vuelio Political Services.  

SheHearts

Luxury lifestyle blog spotlight: Laura Scott, SheHearts

Laura Scott is the blogger behind SheHearts, the luxury lifestyle publication. Covering a huge range of subjects, from travel to beauty, Laura draws on her own experiences and SheHearts benefits from Laura’s expertise as a social media consultant. We spoke to Laura about living a luxury lifestyle, when she realised she had ‘made it’ and her advice for others.

How would you introduce SheHearts?
SheHearts is a luxury lifestyle publication run by myself and blog partner covering travel, fine dining, fashion, beauty and events, emphasising personalised experiences. Creating unique and in-depth features are incredibly important to our readership.

Creative thought goes into our content curation and editorial, it’s important that readers feel at home on SheHearts by providing personalised content people can relate too. SheHearts started off as a blog with the main foundation being ‘all things that I love’ and that is at the heart of the brand.

How did you go about setting up the luxury blog?
Being in social media consultancy, photography and PR, after organising a specialist event in London for a luxury client, a fellow blogger suggested I started my own blog and of course it had been at the back of my mind due to my love of photography, editorial and social media. I started off as I meant to go on, if I’m going to create anything, the heart has to be authentic, personalised and photography-driven. Telling a story through the use of image is a powerful tool, where passion shines there’s truth, and for me that happened to be in unique and luxury experiences in any aspect of life. SheHearts was born.

When did you start getting invites to events?
Being in social media consultancy for many years, I created events so I had a knowledge of how things worked. It was through my own events I met other industry connections and in turn got invited to their events. I’m incredibly thankful to have met many inspiring individuals through SheHearts and my profession.

How much of your content is paid-for collaborations?
It’s truly dependant on the project and nature of the collaboration.

SheHearts 2019 When did you know you’d made it?
When it comes to any aspect of business what is important in terms of success isn’t just about income, but authenticity – set out to be yourself and to inspire others. Personally, for me having the opportunity to work on a one-on-one basis with couture luxury fashion designers, management in the luxury hotel and food industry and creating unique and in-depth visual features makes me feel accomplished.

Some highlights: A personalised tour around The Ritz London and having a menu created for us by executive chef, John Williams MBE was an honour. Interviewing and collaborating with international designer Omar Mansoor has been wonderful and supporting Top Model where Omar showcases his work. Top Model also supports the charity Children with Cancer so it’s wonderful supporting a fantastic cause.

How do you balance blogging and personal life – do you find you always have to be on?
When it comes to lifestyle I treat each experience as such, life is all about balance and taking time to embrace special moments.

What’s your favourite luxury?
Cherished moments and unique experiences with brands, for example when warmth shines through in terms of hospitality during travel/hotel review collaborations in turn creates fond memories for me to promote to my readership. Personalisation goes a long way and hospitality is important. Dining experiences with welcoming touches adds appeal, and brands who enjoy creating personalised experiences are just wonderful.

What advice do you have for luxury brands who want to work with bloggers like you?
Reach out and talk, communication is key and great collaborations are always a result of purpose-driven conversation. Adapting is also important and being flexible to create something truly unique is important. Just be friendly as I absolutely love talking to people and getting to know the heart of their company or brand. Creating on-going relationships is personally important, I love reviewing conceptual change and developing relationships with companies who truly love building trusted friendships in a digital space.

What advice would you give someone who is just starting their blog?
Create a blog for the sheer purpose of creating something you love personally, talk about what you truly enjoy and you will relate to others. Be yourself and don’t compare, enjoy your creativity. Your blog is your online space online to express through digital expression.

Reach-the-right-influencers-with-the-Vuelio-media-database

Independent Group

Political Headlines – 3,000 apply to be Change UK MEP candidates and Javid’s close call with a ‘life of crime’

Today’s political headlines includes thousands applying to be Change UK MEP candidates, Tories worrying about leadership contest, Javid’s close brush with a life of crime and climate change protesters closing down parts of London. 

Over 3,000 people want to be Change UK MEP candidates
According to The Times, over 3,000 people have applied to stand as candidates for Change UK at the European elections. Its MPs are working through the applications and will pick candidates from a shortlist of 100 at the weekend. Meanwhile, Foreign Secretary Jeremy Hunt has admitted that the elections will be ‘disastrous’ for the Conservatives, with the paper adding that they have yet to make various key campaign decisions.

Tories worry about leadership contest
The Sun reveals that ‘senior Tories’ are worried that their party is being infiltrated by Brexit activists hoping to influence the elections for its new leader. Membership has grown by 30,000 over the last year, reaching a total of over 150,000 – the highest in at least seven years. Some of this has been attributed to a recruitment drive, but others are thought to be both former UKIP members and remainers, who want to vote in a leadership contest.

Javid says he could have embarked on life of crime
The Daily Telegraph reports that Home Secretary Sajid Javid admitted in a speech yesterday that he could have entered a life of crime, having been brought up on ‘the most dangerous street in Britain’, and that he was worried about the safety of his children, staying ‘up late at night waiting to hear the key turning in the door’. He said that the Government needed to change its ‘mindset’ to ‘stop the violence before it begins’.

Climate change protesters close roads in capital
The Financial Times reports that Extinction Rebellion, the environmental activist group, shut down four roads in London yesterday, including Waterloo Bridge and Oxford Circus, as part of its bid to draw attention to climate change. It said it would try to keep the roads blockade for ‘as long as possible’, unless the Government would agree to talks. It wants a climate emergency to be declared, zero greenhouse emissions by 2025 and a citizen’s assembly to discuss climate issues.

Government under pressure to end Brexit talks
The Guardian claims that the Government is feeling under pressure to end its talks over Brexit with Labour and move on to its alternative, finding a compromise in the Commons through a series of votes or amendments to the withdrawal bill. Theresa May’s former advisor Nikki da Costa suggested that doing this before the European elections would need ‘a level of legislative aggression’ this Government had not displayed so far.

German foreign minister warns Brexit won’t be delayed after October
Germany’s Foreign Minister Heiko Maas has used an interview with the Financial Times to warn that Brexit will not be delayed after October, saying that ‘they will have to decide what they want’ as ‘you cannot drag out Brexit for a decade’. He added that a further extension might be interpreted as a ‘signal that they plan to stay in the EU after all’.

Corbyn defends Begum’s right to legal aid
The Guardian says that Jeremy Corbyn has defended Shamima Begum’s right to legal aid. Begum, who left the UK to join ISIS, may be applying for the funding to challenge the Government’s decision to strip her of her British citizenship in the courts. Corbyn said ‘she has legal rights, just like anybody else does’ and being represented in court was ‘a fundamental point in any democratic society.’

Labour suspends council candidate for sharing antisemitic conspiracy theories
The Daily Telegraph says that Labour has suspended a council candidate in Brighton and Hove after the paper revealed that she had posted ‘highly offensive’ conspiracy theories about the Rothschilds and Israel online. The party refused to comment on the case, while the candidate, Alexandrina Braithwaite, said she was ‘sorry for the offence I have caused.’

Are you in the loop? Make sure you don’t miss anything with Vuelio Political Services.  

Lush Ltd

Is Lush building its own social network?

Lush hit the headlines last week when it announced the closure of its main UK social media accounts. The announcement claimed social media is ‘making it harder and harder for us to talk to each other directly’, the company is ‘tired of fighting with algorithms’ and Lush doesn’t want to ‘pay to appear in your newsfeed’.

Its plan is to highlight more voices, and some have read this as more influencer marketing, but that still requires a reliance on existing social media channels whether the company is using them directly or not. On the announcement to quit social media, Lush encouraged people to engage directly via live website chat, email or phone.

Within 24 hours, most major news sites, both mainstream and trade, had picked up the story in what’s undeniably a publicity win for a company that doesn’t spend money on traditional advertising. Unfortunately many of the stories focused on how confused Lush customers were by the news – like this story from the Mirror – with many suggesting that Lush’s target audience are unlikely to call, chat or email the company.

While there is likely to be a bigger plan to come (more on that in a moment), this is half an announcement. Without explaining the ‘What’s next’ part of ‘we’re quitting social media’, many have been left in the dark. To some, this tease may be exciting and the intrigued superfans will be on tenterhooks. But in the age of social media, where attention spans are measured in seconds, this tactic is also likely to lose members of its audience who lack the patience for a protracted stunt.

Not everyone is against the move though, Lush has a fan in David Parkinson, managing director of Brave & Heart who, writing for The Drum claims to have considered this type of move for many of his clients. He says: ‘For several global clients, my agency has looked at similar strategies […] we have started to think beyond the platform and back to the purpose and the people. Asking “who?”, “why?” and “where?”, not just “what?” and “when?”.

‘This is why a brand the size of Lush gets my thumbs up; its big enough for people to take notice, small enough to have the chops to do it.’

Signs of a new network
On the surface it may seem like a baffling move for a company such as Lush, for whom social media engagement seems to come easily for both its products and ethical campaigns. And it’s that level of content engagement that Lush won’t want to lose, which is why the final line of the announcement points at more to come: ‘This isn’t the end, it’s just the start of something new. #LushCommunity – see you there.’

The accompanying image says Lush is ‘switching up social’ – not abandoning it. Clarity can perhaps be found in the company’s annual report, which was published the week before this announcement. The report highlights a growth in online sales and the claim that it is ‘optimistic that our new global website launch will help generate further growth’.

The company is investing heavily in its ‘digital estate’, which is being created to ensure a ‘safe haven for our Lush communities online’. It is continuing to focus on ‘developing features in beta, an evolving brand led commerce experience online’. Beta.lush.com, or #LUSHLABS, is already open to UK customers with plans for it to roll out globally by the end of June.

At the moment the site is ‘by invitation only’ and encourages registered users to ‘invite collaborators’. Users – who have to create an account – will ‘hear it here first’ with ‘early-bird content reveals and news’.

The homepage finishes with the line ‘Want to know a secret? By joining you’re helping us build a new Lush platform. Lush has always been a community-led company. Lush Labs is the next step in putting your feedback at the front and centre’.

An online community with free-flowing engagement for registered users? Sounds like a social network to me.

What do you think of Lush’s move? Tempted to quit the Gram or leave Facebook? We’re still on social media so let us know your thoughts on Twitter @Vuelio.

Eviction notice

Political Headlines – short notice evictions to be banned and Tory leadership contenders want May to stay for months

Today’s political headlines includes short notice evictions to be banned, Leadership contenders want May to stay for months, Hammond mocks Brexiteer leadership campaigners and progress unlikely in Brexit talks. 

Short notice evictions to be banned
The Guardian says that housing campaigners have backed Government plans to ban ‘no-fault evictions’, with a consultation on abolishing ‘section 21 evictions’ which allow landlords to evict tenants at short notice and with no good reason. The Government says that this is one of the main causes of family homelessness, and Theresa May said the change ‘will not only protect tenants from unethical behaviour, but also give them the long-term certainty and the peace of mind they deserve.’ The news was welcomed by Shelter but the Residential Landlords Association warned that it could result in fewer homes being available to rent.

Leadership contenders want May to stay for months
According to The Times, Cabinet contenders for the leadership want Theresa May to stay in place until the first stage of Brexit is completed, even if this takes until the end of the year. They fear that a summer leadership content would aid those, such as Boris Johnson and Dominic Raab, who want to reopen the Brexit deal. However, former leader Iain Duncan Smith yesterday called on May to step down by the end of June.

Hammond mocks Brexiteer leadership campaigners
The Daily Telegraph says Chancellor Philip Hammond used a speech in Washington to mock Brexiteer candidates in the last Conservative leadership election, saying Boris Johnson and Michael Gove formed an ‘unintended suicide pact’ while Andrea Leadsom had a ‘private suicide pact’. He also joked he was the only Tory MP not running for leader and that if a no-deal Brexit had happened he would have been visiting as the ‘designated survivor’.

Progress unlikely in Brexit talks unless red line shifts
The Guardian has been told by ‘sources close to the talks’ between Labour and the Government over Brexit that further advances are unlikely unless the Government’s red line over a customs union with the EU moves. Cabinet Office Minister David Lidington said ‘there is going to have to be movement on both sides’. Three working groups are to be established next week, covering security, environmental protection and consumers’ and workers’ rights.

Corbyn links youth service cuts to crime
The Daily Mirror reveals that Jeremy Corbyn will use a visit to an educational activity centre in Yorkshire to claim that the Conservatives have cut council spending in youth services by 70% since 2010. He will warn that ‘these cuts are creating the conditions in which crime can thrive’ and pledge to legislate ‘to guarantee quality youth services’.

NHS giving doctors cash to avoid early retirements
The Financial Times says that there is a ‘growing staffing crisis’ in the NHS, with the service topping-up doctors’ salaries with cash to help them avoid higher taxes as a result of stricter pension rules which have led many staff to take early retirement or to reduce the hours they are working. The paper warns that this ‘threatens to undermine the multibillion-pound funding injection’ announced by Theresa May last year.

Javid to make ‘veiled leadership pitch’
The Daily Telegraph reports that Home Secretary Sajid Javid is to make a speech on crime today, which it describes as a ‘veiled leadership pitch’. He will say that ‘we cannot afford to leave anyone behind’ and advocate a ‘public health’ approach to tackling knife crime, coordinating teachers, medical professionals and other branches of Government.

Lammy criticised over ‘Nazi’ remarks
The Times says that Labour MP David Lammy has been criticised after he compared Conservative Brexiteers to Nazis yesterday, saying that they should not be ‘appeased’. He said the ‘BBC should not allow this extreme hard-right fascism to flourish’, but Conservative MP Conor Burns suggested that Lammy had ‘lost it’.

Domestic policy is back on the agenda, stay up to date with what matters to you – get Vuelio Political Services.  

Your guide to local elections

Your Guide to Local Elections

This year, local elections will take place on 2 May and thousands of councillors will be elected across the country.

No every council is having an election – in England its split as follows:

  • 33 metropolitan district councils electing by thirds
  • 116 district councils holding whole council elections
  • 53 district councils electing by thirds
  • 30 unitary authorities holding whole council elections
  • 17 unitary authorities electing by thirds
  • Elections are also being held in many areas for parish, town, community, neighbourhood and village councils

In addition, local elections are being held for all 11 local authorities in Northern Ireland.

Local councils are vital to public relations and public affairs and any organisation working with an audience at a local or regional level.

Vuelio has published Your Guide to Local Elections, which breaks down what different councils and councillors do, the local election timeline, the rules around purdah and the biggest future issues facing councils.

As local councils are responsible for a broad range of services – from education, libraries and highways to local planning, council tax and rubbish collection – few comms teams can afford to ignore them.

Download the guide here.

CIPR Energy ELP

CIPR’s ELP to shine a spotlight on strategic PR at World Energy Congress

CIPR‘s Energy Leadership Platform is preparing to highlight the importance of targeted public relations to a worldwide audience of energy industry experts and decision makers. September’s World Energy Congress in Abu Dhabi will offer the energy think tank an opportunity to show off the advantages of smart strategies in a sector tasked with great change.

The CIPR ELP team is made up of communications professionals working within the energy industry, including co-chair Ella Minty. For her, the upcoming opportunity is vital: ‘The energy industry is, undisputedly, the most risk-averse and risk-aware in the world. To be given the chance to demonstrate, through practical examples and in various sessions, the importance and standing of PR to and for this fascinating sector is an absolute privilege and honour.’

Compounding the privilege is the signing of a Memorandum of Understanding between CIPR’s Deputy CEO Phil Morgan and CEO of the United Arab Emirates National Committee of the World Energy Council, H.E. Eng. Fatima Al Foora Al Shamsi. The signatories are impressive, but so is the size of the potential audience the ELP will be talking to, with 2016’s conference reaching 7,000 delegates from 100 countries.

‘The PR industry is stepping out of its usual echo chambers and engaging with those who use our services,’ said Minty of the ELP’s involvement in World Energy Congress’ 24th event. ‘It is to our clients and employers we need to articulate and demonstrate the value of PR as a strategic management function.’

Communicating the risks and changes happening across the energy sector is a practical support the PR industry can offer to the World Energy Council’s audience of experts and world leaders. And with ‘Energy for Prosperity’ as the theme for this year’s gathering, CIPR’s continuing work on bringing PR and the energy sector together could pay off in clearer communications in what can be a technically complicated space, and a move towards smarter strategies for longevity. Not just longevity for light bulbs, hybrid cars or PR firms looking for new sectors to work in, but, well, us. Everyone. Living long(ish), and prosper(ing), hopefully. With some good PR opportunities along the way, naturally…

Assange

Political Headlines – Corbyn says Assange should not be extradited to the US and Government stands down no-deal planning

Today’s political headlines includes Corbyn saying Assange should not be extradited to the USA, Government stands down no-deal Brexit planning and May’s attempts to break the deadlock. 

Corbyn says Assange should not be extradited to the USA
As the BBC reports, Labour leader Jeremy Corbyn has called on the UK not to extradite Julian Assange to the USA as he had revealed ‘evidence of atrocities in Iraq and Afghanistan’. The WikiLeaks founder, who was arrested yesterday after losing the diplomatic protection which had allowed him to stay in the Ecuadorian embassy for the last seven years, faces a computer hacking charge in the USA, while Sweden is considering whether to reopen a sexual assault case against him. Theresa May said his arrest showed ‘no-one is above the law’.

Government stands down no-deal Brexit planning
Sky News has obtained an email sent to civil servants in a ‘frontline Brexit department’ announcing that the Government has ‘stood down our no-deal operational planning with immediate effect’ following a meeting chaired by Cabinet Secretary Sir Mark Sedwill yesterday. A Government spokesperson said it would ‘continue to make all necessary preparations’.

May hints at using Withdrawal Agreement Bill to break deadlock
The Times says that Theresa May and Jeremy Corbyn agreed to continue Brexit talks after a short meeting yesterday, with May suggesting that the two sides were closer than thought but that if no agreement could be reached they would agree on a ‘small number’ of options to put to MPs. She suggested that the Withdrawal Agreement Bill could be introduced ‘soon’ and that it might be ‘a useful forum to resolve some of the outstanding issues’.

Labour considering automatic voter registration
The Guardian reports that Cat Smith, Labour’s shadow minister for voter engagement has said that the party is considering automatic voter registration in a bid to increase turnout at elections. An estimated 7 million people in the UK are not on the electoral register and the policy has been introduced in places such as Canada and Belgium.

Johnson meets DUP leadership
The Times says that Boris Johnson and his leadership campaign team held a private meeting with the DUP’s leader Arlene Foster and deputy leader Nigel Dpdds yesterday, with a source telling the paper that potential Conservative leadership candidates wanted to ‘pay homage’ to the Northern Irish party.  Foster refused to say if she had confidence in Theresa May.

Conservative Party plans leadership contest
The Daily Mail reveals that the Conservative Party has drawn up plans for a summer leadership contest, including locations around the country for six hustings between the candidates. Yesterday, Anne Marie Morris and Greg Hands called for new leadership, but other MPs such as Ken Clarke and Nicky Morgan said Theresa May should continue.

Tory MPs may refuse to campaign in European elections
According to The Guardian, some Conservative MPs have threatened to boycott the European elections, saying that they will instruct their local associations not to campaign, claiming that they are concerned about the safety of their activists. Conservative MP Anne Marie Morris refused to rule out voting for Nigel Farage’s Brexit Party, which launches today.

May tells MPs to reflect during Easter recess
The Sun reports that it was confirmed yesterday that MPs would now enter an 11-day recess, with Theresa May telling them to use the time to ‘reflect’ on Brexit. The news came mere hours after European Council President Donald Tusk told the UK not to ‘waste’ the extension it had been granted.

Brexit is not the only political story that affects you – find out what you’re missing with Vuelio Political Services.  

Dannii Martin HHH

Foodie blogger spotlight: Dannii Martin, Hungry Healthy Happy

Hungry Healthy Happy was created in 2011 by Dannii Martin as a place to share delicious and healthy recipes as she embarked on her weight loss journey. Recently ranked as the number one food blog (once again), Hungry Healthy Happy is also a top recipe book alongside an expanding library of books by Dannii.

We caught up with Dannii to find out about the growth of food blogging, the joy of avocado and how she likes to work with brands.

How do you describe what you do to other people?
I create recipes that show healthy food doesn’t have to boring and how to sneak in extra veg, then share those recipes on the internet. I also write books.

How does social media feed into your blog – are any channels more important?
Social media makes me feel connected to our audience. It’s a great way to communicate with them, hear what they like and want to see more of, and get feedback. We use it as a way to show the behind-the-scenes of the blog too. Instagram stories are our favourite, as there is a great community there.

What’s your favourite ingredient and why?
Avocado! I have a bit of a reputation for being avocado obsessed. But in terms of an ingredient to make recipes with, then maybe Greek yoghurt. It’s such a great healthier substitute in creamy sauces.

Can you tell the difference between a food fad and a genuine culture shift?
Yes, and I think there has been a massive culture shift recently. Everyone has left ‘clean eating’ behind and there is much more interest and focus on a healthy balanced diet without cutting anything out and we love that.

What’s the best course in a meal?
The main course. It’s the main for a reason.

Food & Drink was revealed as a supersector in the UK Bloggers Survey – how do you feel it fits in to the broader blogosphere?
The food and drink blogger category is huge now and pretty over saturated. Anyone that can cook and write can set up a food blog and that’s definitely not a bad thing. But very few people stand out. You have to be offering something other people aren’t.

The survey revealed that bloggers post less frequently, is that your experience?
Yes, because SO much more work goes in to a blog post now. SEO is (or should be) the main focus of a blogger now and gone are the days of being able to write and publish a blog post in 30 minutes. It takes a day or two to create one post now – to create professional quality photos, edit, write and then all the keyword research that goes alongside it. We try to post twice a week and then really dedicate time to each post – it’s only fair to the brands we work with to.

Do you accept PR press releases?
Yes, however it would be helpful if they also said what they were looking for. Like, do they want to collaborate or are they just looking for free advertising?

How do you choose which PRs and brands to work with?
The brand has to be a good fit for our audience – that is the most important thing for us. Our readers trust us and trust that the products we promote are only things we really believe in and would use ourselves. We have some great relationships with PRs that we have worked with many times over the past few years, which is great because they know how we work and we know what they are looking for.

What are the best collaborations you’ve worked on?
I don’t think it would be fair to single out one brand, but the best collaborations for us is when there is a clear brief from the beginning. So, there is not going backwards and forwards with drafts and re-dos for weeks because the brief has changed. We appreciate that sometimes things do change but making it as clear as can be from the start helps.

Also, it helps to know if brands want licensing from the beginning, rather than that being sprung on us after the post has gone live and we have to change the fee.

Ultimately, the best collaborations are ones that are a little bit different too. That allows us to have some creative freedom to do something we know will be popular with our readers.

What other blogs do you read?
I read a lot of American blogs, because blogging over there is way ahead of the UK in terms of brand collaborations and professionalism. Don’t get me wrong, there are some amazing UK blogs, but there are a lot of inspiring US blogs like Pinch of Yum and Half Baked Harvest.

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Whimsical Wonderland Weddings

Wedding blogger spotlight: Louise Baltruschat Hollis, Whimsical Wonderland Weddings

Louise Baltruschat Hollis is the face behind Whimsical Wonderland Weddings, which has once again been named in the Top 10 UK Wedding Blogs. Covering DIY tips, inspirational editorials and real-life wedding stories, Whimsical Wonderland Weddings has been a key part of the wedding blogosphere since it was created in 2010.

We caught up with Louise to find out why any time of year is perfect to get married, the importance of going with your gut and working on creative with PRs and brands.

How does social media feed into your blog – are any channels more important?
Social media has always been crucial to our blog. In the beginning it was all about Twitter before moving onto Facebook, then Pinterest and now Instagram. Instagram and Pinterest are definitely where we see the most engagement and both platforms bring something totally unique.

When’s the best time of year to get married?
I think any time of the year can be perfect to get married. Each season brings something different, from festive cosy winter weddings to fresh bright spring weddings and golden light filled autumn weddings. Summer is always popular for weddings in the UK, with longer days and hopefully more sunshine. It really depends on what makes your heart sing.

Where’s the best wedding location in the UK today?
I love that more and more couples are thinking outside of the box when it comes to wedding venues. We have featured more and more couples trying the knot in a legal ceremony beforehand, leaving them free to have a ceremony or blessing wherever they wish. I myself did this and got married in the woods, so I am a little bias towards woodland weddings.

What advice would you give people planning their wedding?
Go with your gut, always. I think it’s really important to sit down together and really work out what is important to the both of you and include your personalities as much as possible. Don’t be afraid to ditch any traditions that don’t work for you too.

Wedding themes: yes or no?
Wedding themes can be so fun. We’ve featured lots of different wedding themes over the years, although we have also featured more and more weddings without any theme. Matchy matchy colour themes seem to have been less popular with our readers in recent years and we’ve seen more mix and match styles, which always works wonderfully.

The UK Bloggers Survey revealed that bloggers post less frequently, is this your experience?
I have reduced our blogging schedule slightly over the years. So I really focus on quality content rather than quantity. Saying that, we still blog at least once each and every day.

Do you accept PR press releases?
We receive many PR releases. Some are more targeted to our readership than others. If I think our brands are well aligned I will reach out to see if the brand would like to work together.

How do you choose which PRs and brands to work with?
I only work with brands which totally capture my attention, in terms of product and service. I will also take time to look at their reviews as we only work with brands with the highest quality and a top notch reputation. It’s important I love the product or service on offer so that it is a genuine and authentic recommendation.

What are the best collaborations you’ve worked on?
I think my favourite collaborations have been with brands we have worked really closely with to create a wide-ranging campaign. With imagery and styling by me, and blog and social media coverage too.

What other blogs do you read?
I read a wide range of blogs, at the moment I am into interiors as we are renovating our home. Roses and Rolltops has been a long term fave of mine.

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31 October

Political Headlines – new Brexit date, new plot to oust May and a new expenses scandal

Today’s political headlines includes the Brexit delay, the latest plot to oust May, a brand new MP expenses scandal and Scruton sacked over ‘unacceptable comments’. 

UK given Brexit delay until October
As The Guardian reports, last night European leaders agreed to delay Brexit until 31 October, giving the UK an option to leave earlier if the deal is approved by Parliament. The EU will review the UK’s behaviour at a summit in June, with European Council President Donald Tusk suggesting that a further extension could be granted if necessary. French President Emmanuel Macron advocated a shorter extension, but settled for a compromise after other leaders, including German Chancellor Angela Merkel, who advocated a delay until December, said this would not allow the impasse in the UK to be resolved.

Conservative MPs plot to oust May
The Daily Telegraph claims that Conservative MPs are ‘plotting’ to get rid of Theresa May by changing rules which mean that she cannot be ousted until a year after the last confidence vote, attempting to gain 10,000 members’ signatures to support the change. The executive of the 1922 Committee of backbench Conservative MPs yesterday discussed moving against May after next month’s local and European elections. According to The Guardian, Theresa May will try to remain as Prime Minister during the delay to Brexit and continue to try to get her Brexit deal through Parliament.

16 MPs claim taxpayers money for London homes while renting their own out
The Daily Mirror reveals that 16 MPs, including International Trade Secretary Liam Fox, are claiming money to rent homes in London, while also letting properties in the city. While this is not a breach of parliamentary rules, the Defend Council Housing campaign said that the news was ‘scandalous’ and the ‘gravy train’ needed to be ended.

Scruton sacked over ‘unacceptable comments’
The Times reports that Sir Roger Scruton has been sacked as a housing adviser to the Government after making ‘unacceptable comments’ about Islamophobia, antisemitism, George Soros, the Hungarian Prime Minister Viktor Orban, and China in an interview with the New Stateman. Labour is calling on the Government to remove his knighthood.

Senior Tories urge Brexiteer ministers to stay in post
The Sun claims that senior Tories have told Brexit-supporting ministers not to resign over cross-party talks with Labour or a possible second referendum in order to keep a ‘balance of power’ with pro-EU ministers, citing the example of the appointment of Amber Rudd following the resignation of Esther McVey, and to avoid a Jeremy Corbyn-led government.

Wright says online rules won’t affect press freedom
The Daily Mail reports that Digital, Culture, Media and Sport Secretary Jeremy Wright has used a letter to the Society of Editors to promise that the proposals in the new Online Harms White Paper would not affect ‘journalistic or editorial content’, with safeguards introduced to protect the role of the press.

Minister should oversee Parliament refurbishment, Spelman says
The Times says that Dame Caroline Spelman, chair of the committee on the restoration of Parliament, has said that a minister should be appointed to oversee this, suggesting Andrea Leadsom as a possible candidate. She warned that if this did not happen, there could be repeats of last week’s incident which saw the Commons suspended after a leak.

Government criticised over response to childcare and Universal Credit inquiry
The Sun says that members of the Commons Work and Pensions Committee have criticised the Government’s response to their inquiry into childcare and Universal Credit as ‘skimpy and disappointing’, demanding they look again at the ideas they suggested to help parents return to work, accusing it of ‘dismissing the serious problems that are plaguing parents’.

Rumours that Brexit has been further delayed because everyone enjoys reading the Vuelio Brexit Briefing are unsubstantiated. Sign up to our political updates here

EU pres

Political Headlines – Tusk rejects short extension and another vote in days

Today’s political headlines includes Tusk rejecting the short extension request, Withdrawal Agreement Bill could be voted on in days, talks between Labour and Government having no resolution and plots to end May’s premiership. 

Tusk rejects short extension request
The Guardian reports that European Council President Donald Tusk has used a letter to EU leaders ahead of their summit today to reject Theresa May’s request for a short delay to Brexit, with an EU diplomat suggesting that the leaders will instead agree an extension until either the end of this year, or until March 2020. Tusk wrote that the EU’s ‘experience so far’ and the ‘deep divisions’ among MPs meant that there was ‘little reason to believe’ that the deal would be ratified by the end of May’s proposed extension in June. He warned a short extension would lead to more ‘short extensions and emergency summits’, continuing uncertainty, overshadowing other EU business and risking an ‘accidental no-deal Brexit’.

Withdrawal Agreement Bill could be voted on in days
The Daily Mail claims that if a deal is reached with Labour, the Withdrawal Agreement Bill to ratify the deal with the EU could be put to MPs within days. One option would allow free votes on issues such as a customs union or a second referendum which, if successful, would then be incorporated. However, this is felt to be a high-risk option as Parliament would have to be prorogued if the bill failed and the Government wanted to try again.

Talks between Labour and Government over Brexit reach no resolution
The Times says that talks between Labour and the Government over Brexit ‘broke down without progress’ yesterday. According to sources, four hours of negotiation showed that the parties were ‘far away’ from each other, with Labour claiming that ministers had offered no further concessions while the Conservatives suggested that Labour was not negotiating sincerely. Discussions will resume tomorrow, but the paper suggests the lack of progress will not help Theresa May at today’s European Council summit

Local Tories debate telling May to go, while 1922 Committee plots leadership election
According to The Daily Telegraph, a number of local Conservative associations are to debate motions calling for Theresa May to be removed as party leader in an attempt to pressure MPs into taking action. The paper adds that members of the 1922 Committee of backbench Conservative MPs are working on plans for May to step down as leader on May 23 but remain as Prime Minister, allowing a new leader to be in place by July.

Tory MPs fail to vote for Article 50 extension
The Guardian reports that most Conservative MPs either voted against or abstained on a motion to approve Theresa May’s request for a delay to Brexit yesterday, with four cabinet ministers joining those abstaining. Just 31% of the MPs who voted for her proposal were Conservatives, with Brexiteers suggesting that this showed that the party would not back a softer Brexit, such as a customs union with the EU.

IMF warns of no-deal Brexit economic impact
The Financial Times reports that analysis by the International Monetary Fund shows that the British economy would be hit seven times harder than that of the EU in a no-deal Brexit scenario, and would fall into a recession. The IMF has modelled two no-deal scenarios, with the economic impact being even worse if there is also border disruption.

160 MPs make £42m profit on taxpayer-subsidised homes
The Daily Mirror reveals that 160 MPs have made a £42m profit by selling homes whose mortgage interest was paid for under the old expenses system. Beneficiaries include Michael Gove, Maria Miller and Sir Graham Brady. The former chair of the Committee on Standards in Public Life, Sir Alistair Graham, has suggested that they ought to ‘repay any gain’.

Stanley Johnson says he wants to be Conservative MEP
Stanley Johnson, the father of Boris Johnson and a former MEP, has confirmed to The Daily Telegraph that he has put his name forward to stand as a Conservative candidate in the forthcoming European elections, saying there was ‘a really important job to do. Current MEP David Campbell Bannerman is stepping down as it would be ‘dishonourable’ to continue.

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Online Harms white paper

Reaction to Government proposals to tackle ‘online harms’

The Government has published a white paper that proposes a new regulator to oversee and enforce a ‘statutory duty of care’ by online tech companies. Enforcement includes the ability to issue ‘substantial fines’ and to ‘impose liability on individual members of senior management’.

The detailed white paper proposals draw a particular focus to terrorist activity and child sexual exploitation and abuse online, and say the Home Secretary would have final sign-off on the codes of practice that govern these harms. In what may be seen as a big threat to social and search giants’ proprietary practices, the proposals also call for the regulator to have the ability to see the impact of algorithms in selecting content for users.

This white paper comes off the back of Mark Zuckerberg calling for government regulation of the internet – and though cynics may suggest a tech boss requesting specific regulation is not as wholesome as it appears, ‘harmful content’ is an area he wants more regulation over. Of course, having read the Government’s white paper, Zuckerberg may now regret inviting this in to his company’s ethos.

Reaction to the proposals has been mixed, with many questioning the ethics of Government intervention in online spaces in what could be perceived as an attack on free speech. The fact the white paper claims it has a vision for ‘a free, open and secure internet’ with ‘freedom of expression online’, seems in many ways to directly contradict the requirement for tech companies to actively remove harmful content.

The Guardian has summarised many of the fears around the proposals here, which includes the line, ‘critics say online harms white paper could lead to North Korean-style censorship’.

These concerns were reflected across Twitter:

Though the voices in the media may not fully reflect the public’s perception (imagine), as this Martin Lewis Twitter poll suggests:

It’s very possible that the high-profile stories of tech giants and social platforms accused of failing their users, such as in the death of Molly Russell, have perhaps permeated the public’s collective conscience more than the media’s ingrained fear of Government censorship.

In PR land, the reaction has not been as strong, which is perhaps surprising as media concerns are typically comms concerns. The difficulties of strongly taking one side (Government potentially threatening freedom of speech) against another (we want children to be safe online) is summed up by the PRCA’s director general, Francis Ingham; he said: ‘The Online Harms White Paper builds on the political consensus around online safety, public concern, and the need to “rebuild” public confidence. The question of online platform regulation touches on sensitive subjects such as freedom of speech and our shared desire to keep people (especially children) safe online.

‘The devil is in the detail here and the Government itself argues that voluntary action from the industry has not “gone far enough”. While most people would support the intentions behind this White Paper, if all of these online harms are not clearly defined then the consequence would be far larger than intended.’

The CIPR similarly highlights that in theory this white paper is a positive step to protect people online but that any regulation must also allow tech companies to operate freely, a tightrope balancing act. Jon Gerlis, CIPR senior policy office, said: ‘This Paper is a welcome addition to the conversation around tackling the ills of harmful online content and the spread of disinformation online. The paper accepts that self-regulation has failed.

‘It is therefore right that the law addresses this in a way that allows it to keep pace with advances in the digital world and ensure tech companies operate freely but regulated to a clear set of standards expected of any other kind of business.’

What do you think of the regulation? Long overdue to keep people safe or the end of freedom of speech? Let us know on Twitter @Vuelio.

angela Merkel

Political Headlines – May, Merkel and Macron

Today’s political headlines includes May’s visit to Merkel and Macron, Tory backbenchers tell May she’s the problem, Parliament passes bill allowing MPs to vote on brexit delay and May mulls offering MPs a vote on a second referendum. 

May visits Merkel and Macron
The Times says that Theresa May is to visit German Chancellor Angela Merkel and French President Emmanuel Macron today prior to tomorrow’s European Council summit. The paper claims she will be told that in return for a delay to Brexit, the UK will lose its say over the EU budget and trade deals, probably by agreeing to vote with the majority of EU members, with the extension expected to be much longer than that requested, potentially until March 31 2020, although it could be terminated earlier if MPs approve the withdrawal agreement.

Tory backbenchers tell May she is ‘the problem’
The Daily Telegraph says that Theresa May was visited by executives of the 1922 Committee of backbench Conservative MPs yesterday, who told her that she had become ‘the problem’, with MPs demanding that she ‘stand won immediately’. Brexiteer Mark Francois yesterday wrote to Sir Graham Brady, the chair of the committee, requesting a ‘indicative ballot’ of Conservative MPs on May’s future as leader.

Parliament passes bill allowing MPs to vote on Brexit delay
The Guardian reports that Parliament yesterday passed a bill drawn-up by Yvette Cooper and Oliver Letwin which will force the Government to seek a Brexit delay and to put the duration of the delay to a vote by MPs today. The Government had announced that it would not seek to block the final stages of the bill, which passed by 392 votes to 85.

May mulls offering MPs a vote on a second referendum
According to The Daily Telegraph, Theresa May is considering whether to give MPs a vote on a second referendum, as she tries to end the deadlock in her negotiations with Labour, with Chief Whip Julian Smith confident that such a vote would be unsuccessful. Jeremy Corbyn claimed yesterday that May had not made any ‘real movement’ on key issues such as a customs union, workers’ rights, environmental protections and consumer standards.

Gauke announces reform of divorce laws
As the BBC reports, the Government is announcing reforms of the law on divorce which Justice Secretary David Gauke says will help to end the ‘blame game’ and make them less acrimonious by speeding up the process and removing the requirement for a spouse to allege adultery or unreasonable behaviour by their partner, though there will be a minimum time period of six months.

Campaigners warn new internet regulations threaten free speech
The Guardian says that the Government’s new online harm white paper has led critics to warn that it could lead to the creation of a ‘North Korean-style censorship regime’. Sites which allow users to share or discover user-generated content, or interact with each other, would be subject to a duty of care to restrict harmful behaviours, and could be fined, have their senior managers held criminally liable, or be blocked completely if they fail to do so.

Johnson criticised over late declaration of Somerset property
The Times reports that Boris Johnson has been criticised by the Commons Standards Committee for his ‘over-casual attitude’. He failed to register a share of a property in Somerset he had acquired for 12 months, despite a 28-day limit for doing so. In December he apologised for four other occasions on which he registered financial interests late.

Tories to suffer ‘Brexit penalty’ in May’s local elections
The Sun reports that analysis by Lord Hayward shows that the Conservatives will face a ‘Brexit penalty’ in next month’s local elections, with many voters deserting the party or choosing to stay at home because they are ‘just so hacked off with it all’. The main beneficiaries, he said, were likely to be the Liberal Democrats.

Stay in the loop with Vuelio Political Services

Sarah Anguish

Mummy blogger spotlight: Sarah Anguish, Boo Roo and Tigger Too

Sarah Anguish is the mummy blogger behind Boo Roo and Tigger Too, which was recently ranked in the Top 10 UK Mummy Blogs. Sarah told us about focusing on the bigger picture, the best thing about being a mum and working with brands and PRs in an honest and open way.

How has your blog changed in the last year?
Towards the end of last year, I found myself feeling somewhat overwhelmed by attempting to juggle too many plates. Saying yes to things for the fear of saying no and never getting future opportunities with that brand or PR. I took some time off over Christmas and New Year to reassess things and have adopted a better work/life balance this year. I’ve also focused on different topic areas to bring out regular content, such as parenting, family travel and fun recipe ideas for families.
 
How does social media feed into your blog – are any channels more important?
While I was away over the festive break last year I decided to take a look at my social media channels. In an ideal work I would be able to rock them all and engage with followers on each platform, but that isn’t something that I am able to manage at the moment. So, I opted to see which platforms give me the most enjoyment and work from there. Instagram has been the platform I have been giving the most focus to this year. And instead of trying to copycat others or play the follow/unfollow game, I am adding a micro post alongside a snapshot each day. Sometimes I’m chatting about a family day out that we’ve enjoyed or grumbling that it’s Monday again.

Boo roo and tigger too

What’s the perfect Mother’s Day?
Mother’s Day isn’t about the gifts for me, it’s about the children recognising all the things that I do for them throughout the year. From playing mum taxi, juggling 101 after school activities, ensuring they have all the supplies they need for school/clubs etc. Alongside the everyday tasks as cooking, cleaning, washing etc. Knowing that they are thankful for this is priceless.

What’s the best thing about being a mum?
Unlimited cuddles, no matter whether it is one to offer them support or comfort. The ones at the school gates that they don’t really want to do in front of their friends. Or the ones that caught you by surprise because they just wanted to give you a cuddle.

What advice would you give new mothers?
Take each moment as it comes, rather than focusing on the bigger picture. There will be trying times ahead but try not to dwell on how long it has taken to get your little one to fall asleep, feed or the fact that you are still wearing the same pyjamas from three days ago. Focusing on that task at hand, changing a nappy, bath time or running to the toilet uninterrupted will give you lots of tiny wins throughout the day.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits into the broader blogosphere?
The parent blogging community has grown so much since I started blogging almost eight years ago. Parent bloggers are able to offer support and advice to parents (new or seasoned ones) that they might not have in real-life or are not willing to ask their friends and loved ones.

Boo roo and tigger too

The Survey also revealed that bloggers post less frequently – is this your experience?
I think that just as in life, blogging and bloggers have peaks and troughs when it comes to producing content. There will always be times when there are lots of things to share and times when life gets in the way and you aren’t able to post as frequently as you’d like.

Do you accept PR press releases?
I receive a number of press releases each week and while they might not be relevant to me or to my blog, they can be intriguing to read. It’s a very privileged position to be able to find out details of new products, events and activities ahead of time.

How do you choose which PRs and brands to work with?
I always look to see whether that brand, product or event would work for our family and something that would interest my readers. There are some amazing brands and PRs out there who value bloggers honesty in saying, ‘Thank you, unfortunately, this campaign isn’t suitable for me because of XYZ’, rather than accepting something because you want to work with that brand/PR and it not really being relevant to you or audience.

What are the best collaborations you’ve worked on?
A few years ago we were selected as the family to represent the UK at the Disneyland Paris 25th anniversary celebrations; a surreal weekend of discovering all that Disneyland Paris has to offer families. We enjoyed the celebrations and standing in front of the iconic Sleeping Beauty’s castle with Mickey Mouse.

What other blogs do you read?
I’m an old-fashioned blog reader, still missing the days of Google Reader where I was able to scroll through the list of posts published that day from across the blogging community. Thankfully, my Bloglovin app allows me to continue to do this and I like to scroll through to see what catches my eye as well as keeping up-to-date with some of the bloggers who have now become firm friends.

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supersector collaboration pay

These 5 supersectors can’t afford to ignore influencer marketing

Influencer marketing is growing rapidly, with more professionals entering the industry and partnering with PRs and brands on collaborations. The Vuelio UK Bloggers Survey 2019 has revealed five supersectors that dominate influencer marketing both in terms of the number of influencers, and the number of PR pitches they’re receiving every week.

Lifestyle, Fashion & Beauty, Parenting, Food & Drink and Travel account for around two-thirds of all blogs. While Fashion & Beauty is in decline, Parenting, Food & Drink and Travel have all seen increases since 2016 and cannot be ignored by businesses and organisations in those respective sectors.

Age groups
The Survey reveals that different age groups specialise in different categories. Those aged 18-24 typically focus on Lifestyle and Fashion & Beauty; 25-34 year-olds focus on Lifestyle and Parenting; 25-54 year-olds cover all categories, but Parenting is the most popular; 55-64 year-olds are most likely to cover Food & Drink and Travel; and over 65s are most likely to cover Food & Drink.

Reflecting the broader blogsphere, four of the five supersectors are dominated by women, with only Travel having an even male/female split.

Pay

supersector blog post payThe Survey also contains information on pay across the supersectors, the first time this information has been reported on such a scale.

When it comes to individual blog posts, Fashion & Beauty and Food & Drink are mostly likely to command the top pay of over £1,000, while Parenting appears to be the most standardised supersector, as 48% charge between £101-£250 per post. This reflects the maturity of Parenting, which found its feet early on and has developed a strong influencer community.

When it comes to collaborations, Parenting is again the most standardised with 40% receiving between £100-£250. This reflects that many campaigns in the Parenting supersector are one-off single posts, which is why there isn’t a great deal of discrepancy between pay for posts and pay for collaborations.

Fashion & Beauty and Travel, on the other hand, show a much higher percentage of those paid in the top bracket (over £1,000) for collaborations compared to single posts. For Travel, this is not surprising – it’s very difficult to engage a travel influencer for a single post when trips typically take place across multiple days. These numbers also suggest Fashion & Beauty PRs and brands are reaping the benefits of long term collaborations.

Why does long term work?
While single posts can be effective, long-term multi-post collaborations makes influencers into ambassadors for your brand. It requires more work and typically more investment, but most influencers have loyal, regular audiences who are more likely to buy into your brand and messaging if exposed to it over a long period of time.

If you do want to work on long-term collaborations, building and maintaining the right relationships with the right people is the most important part of the process. Rather than blanket emailing a large number of individuals in the right sector, you need to carefully handpick the right people and understand why they’re the perfect fit before you send the first email. Using the Vuelio Influencer Database – the most comprehensive source of influencers, which includes detailed profiles – gives you a head start and takes the work out of research.

Do you work in a supersector? What’s your approach to influencer marketing? Let us know on Twitter @Vuelio

Jeremy Corbyn

Political Headlines – more Brexit talks and tech firms to be regulated

Today’s political headlines includes Labour expecting to hold further Brexit talks with the Government, tech firms to face new regulation, Johnson’s thoughts on Brexit latest and the majority who want a strong leader. 

Labour expects to hold further Brexit talks with Government
The BBC reports that Labour has said it is expecting to hold further talks to find a Brexit compromise with the Government, as peers continue considering a bill put forward by Yvette Cooper which would force Theresa May to request a Brexit extension, rather than accepting a no-deal Brexit. Solicitor General Robert Buckland said the likely outcome of talks was ‘something approximating a customs arrangement or customs union’. The Financial Times says French President Emmanuel Macron is demanding ‘tough political conditions’ on any Brexit extension, including guarantees that the UK will not disrupt the EU’s business.

Tech firms to face new regulation as Wright says industry has ‘reached a turning point’
Writing in The Sun, Digital, Culture, Media and Sport Secretary Jeremy Wright says that he used a face-to-face meeting with Facebook’s Mark Zuckerberg to warn him that the UK had ‘reached a turning point’ over the social media firm’s failure to tackle harmful content, with new laws the ‘only option’. The Online Harms White Paper, published today, will contain new measures to make firms responsible for protecting their users, with senior management at risk of prosecution, and companies potentially being banned from the UK.

Johnson says May shouldn’t ‘surrender’ to Corbyn over customs union
Writing in The Daily Telegraph, Boris Johnson insists that Conservative MPs won’t let Theresa May ‘surrender’ to Jeremy Corbyn, insisting that agreeing to a customs union with the EU ‘cannot, must not and will not happen.’ The paper adds that May has given ‘the clearest signal yet’ that she will agree a customs union, saying that a cross-party deal is needed and would require ‘compromise on both sides’.

Over half the population want a ‘strong leader’
The Times reports that new research by the Hansard Society finds that over half the population wants a ‘strong leader willing to break the rules’, with nearly-three quarters agreeing that the country’s governance needed ‘quite a lot’ or ‘a great deal’ of improvement. Ruth Fox, the society’s director said that this ‘would challenge core tenets of our democracy’ and was ‘a potentially toxic recipe for the future of British politics’.

Jewish Labour Movement says it has no confidence in Corbyn
The Guardian reports that the Jewish Labour Movement has voted for a motion of no confidence in Jeremy Corbyn’s leadership of the Labour Party which claimed that the party was ‘institutionally antisemitic’. Separately, the party has denied a story in The Sunday Times criticising its handling of complaints about antisemitism.

No Afghan translators have arrived in the UK despite Williamson’s promise
The Daily Mail reveals that despite Defence Secretary Gavin Williamson’s pledge last June to allow 50 Afghan interpreters who had helped British troops to settle in the UK with their families, none have yet arrived despite increasing danger in their home country. So far just one interpreter has been given permission to come to the UK, and will arrive within weeks.

Brexit confusion could cause problems for EU tenants
The Guardian says that the Residential Landlords Association has warned that confusion over Brexit will cause problems for tenants from the EU, criticising the Government for not giving clear guidance about the settled status scheme. Landlords face fines of up to £5000 if they are found to be renting a property to an illegal immigrant.

Rudd plays down Johnson alliance rumours
According to The Times, Work and Pensions Secretary Amber Rudd has been playing down suggestions that she will back Boris Johnson’s campaign for the Conservative leadership in a ‘Bamber’ alliance, which would see her become Chancellor and unite the remain and leave strands of the party.

Tech regulation could change social media as we know it. Don’t let politics get the best of you, stay ahead with Vuelio Political Services

Brexit cut out

Political Headlines – Ministers in plot to stop Brexit delay and the ‘flexstension’

Today’s political headlines includes Ministers in plot to stop Brexit delay, second referendum discussed in Lab/Con talks, Tusk to tell EU leaders to offer flexstension and Eurosceptic peers delay extension bill. 

Ministers in plot to stop Brexit delay
According to The Times, Cabinet ministers are attempting to prevent Theresa May from agreeing a delay to Brexit of up to a year. She will set out her intentions in a letter to European Council President Donald Tusk shortly, and has not clarified if the Cabinet is to be consulted beforehand. Attorney-General Geoffrey Cox said that May would have ‘little choice’ but to accept the extension offered by the EU. The Daily Telegraph adds that ministers have discussed holding a mass walkout in protest, with the ‘Pizza Club’ of Eurosceptic ministers meeting twice yesterday.

Second referendum discussed in Brexit talks with Labour
The Daily Telegraph says that the potential to give MPs a vote on a second referendum has been discussed by ministers during the Brexit talks with Labour, whose Shadow Brexit Secretary Keir Starmer is understood to have said that it must be an option presented to MPs in the indicative votes to take place next week of a deal is reached. However, Government sources have been playing down the likelihood of this happening. The Sun claims that the Prime Minister is expected to make a ‘make or break’ offer to Corbyn today, including promises to enter a customs union and to match the EU on workers’ rights.

Tusk to tell EU leaders to offer one-year ‘flextension’
The Guardian says that European Council President Donald Tusk is asking EU leaders to offer Theresa May a one-year Brexit ‘flextension’, under which the UK would be able to leave the EU at any point once Parliament has ratified the withdrawal agreement. The plan will need to be agreed unanimously when leaders meet for a summit on Wednesday.

Brexit extension bill delayed in Lords by Eurosceptic peers
The Financial Times reports that the bill to force Theresa May to consult MPs over a Brexit extension fast-tracked through the Commons on Wednesday suffered a ‘sustained attack’ in the Lords yesterday, with Eurosceptic peers using procedural amendments in an attempt to stop it from clearing the house in one day. As a result, it will now not finish making its way through the Lords until at least Monday.

Social media executives to be held personally liable for harmful content
The Guardian has obtained leaked plans for the online harms white paper, due to be published in Monday, which show that social media executives could be held personally liable for harmful content distributed via their sites. A new statutory duty of care will be overseen by a regulator (initially Ofcom), likely to be funded by a levy on the industry.

Labour holds Newport West in by-election
The BBC reports that Labour has held the constituency of Newport West following a by-election caused by the death of the incumbent MP, Paul Flynn. The new MP, Ruth Jones, has a majority of 1591, down from 5658 at the last general election, and was previously a NHS physiotherapist, but most recently worked for the Chartered Society of Physiotherapy.

Investigation into no-deal Brexit Facebook adverts launched
The Guardian says that following its revelation of the links between Lynton Crosby’s consultancy and adverts promoting a no-deal Brexit on Facebook, the Information Commissioner’s Office has opened an investigation, using its legal powers to request information and examine how the data is being handled.

Ministerial vacancies filled
As the Financial Times reports, Theresa May filled six junior ministerial posts yesterday evening, with Institute for Government research showing that she has lost more ministers than any other modern prime minister. The new ministers include James Cleverly, Justin Tomlinson, Will Quince, Seema Kennedy, Andrew Stephenson and Kevin Foster.

Brexit is due in one week – can you afford to miss out? Vuelio Political Services