Theresa May second meaningful vote

Political Headlines – May to be pressed to set departure date and Rees-Mogg apologises for changing his mind

Today’s political headlines includes May to be pressed to set departure date, Rees-Mogg apologises for changing mind over Brexit, Ministers could resign if Government doesn’t allow free votes today and Brexit extension could see UK leave EU in April 2020. 

May to be pressed to set departure date
According to The Daily Telegraph, at today’s meeting of the 1922 Committee of backbench Conservative MPs, Theresa May is to be urged to say that she will resign by the autumn. This would lead a number of Brexiteers to withdraw their opposition to her Brexit deal. Speaking at an event organised by the paper, Boris Johnson has hinted that he might reluctantly back the deal if she did so. If she can secure enough backing, a new vote on the deal may be held on Thursday, although Michael Gove has suggested she pick Friday instead.

Rees-Mogg apologises for changing mind over Brexit deal
Writing in the Daily Mail, Jacob Rees-Mogg apologises for changing his mind and backing Theresa May’s Brexit deal, so long as the DUP also back it. He claims that it has become clear that parliamentary numbers mean that ‘all the other potential outcomes are worse’. The paper adds that the European Research Group is likely to split over the deal, with a number of ‘refuseniks’ refusing to back it under any circumstances.

Ministers could resign if Government doesn’t allow free votes today
The Daily Telegraph claims that Theresa May has been warned that up to 20 pro-European junior ministers could resign unless she allows them to vote freely on their preferred Brexit outcomes today, although no Cabinet ministers are expected to quit. The Guardian adds that Jeremy Corbyn is considering whether to back the ‘Common Market 2.0’ proposal in today’s votes, which would keep the UK in the EEA and EFTA.

Brexit extension could see UK leave EU in April 2020
The Guardian reveals that the EU is to suggest a revised Brexit date of 1 April 2020 should the UK request a longer Brexit extension in the coming weeks. The date is contained in papers prepared for use should May have opted to request a longer extension at last week’s European Council summit.

Cameron tells ministers to push for soft Brexit
The Sun claims that former Prime Minister David Cameron has been privately critical to ministers over Theresa May’s failure to pursue a cross-party Brexit compromise, urging remainer MPs to force her to back a customs union with the EU. He apparently told one MP that May would always ‘put the party’s interest first’.

Automatic speed limiters to be fitted to all new cars
The Times says that new measures adopted by the European Commission will mean that all new cars sold in the EU must be fitted with automatic speed limiting and emergency braking technology within the next three years. The Government has pledged that British vehicle standards will be aligned with those of the EU after Brexit.

Government refuses to rethink ‘loan charge’ policy
The Financial Times says that Government has refused to rethink its ‘loan charge’ policy, which will see at least 50,000 people who used loan-based tax avoidance schemes taxed in a single financial year on income on loans they received up to two decades ago, leaving them with bills of up to six figures which they say they cannot pay. Sir Ed Davey, chair of the Loan Charge All-Party Parliamentary Group, said this ‘offends against the rule of law’.

Tory MP criticised after using antisemitic term
The Guardian says that former Brexit minister Suella Braverman has been criticised by the Board of Deputies of British Jews after she used the term ‘cultural Marxism’, often linked to antisemitic conspiracy theories, in a speech. Questioned afterwards, the Conservative MP said that she stood by her use of the phrase, despite its far-right connotations.

When will the UK exit the EU? Stay up to date with Vuelio Political Services.

Jo Middleton mummy blogger

The number one mummy blog: Slummy Single Mummy

Jo Middleton is the multi-award-winning blogger behind Slummy Single Mummy. The current holder of Mummy Blog of the Year from the Vuelio Blog Awards 2018, and the number one ranked blog in the Top 10 Mummy Blogs, Slummy Single Mummy has followed parenting and family life as Jo’s children grow up. Among Jo’s many achievements, she has just published her first novel, Playgroups and Prosecco.

Soon to be a grandmother, Jo will have a whole new generation and perspective from which to write about parenting and motherhood.  

How has your blog changed in the last year?
Quite a lot actually, as the last year has been a really exciting one for me! About 10 months ago I was approached by a publisher about writing a novel, so that took up quite a lot of time over the summer and forced me to blog less frequently. Then just before Christmas I found out I was going to be a granny, so it’s set to come full circle soon and hopefully have a lot more baby related content!

How does social media feed into your blog – are any channels more important?
Social media is massively important for my blog, more so than ever before. In fact, I’d say there are a lot more people now who know me JUST through social media. I use it to promote new blog posts, but more and more brands now are wanting standalone social content, especially on Instagram.

What’s the perfect Mother’s Day?
This Mother’s Day we are going out for a massive family roast dinner at a lovely country pub, which is pretty perfect I’d say! Because my children are older now I don’t get to enjoy a lie-in as a luxury any more – it’s more about trying to get them OUT of bed than to stay in it.

Jo Middleton

What’s the best thing about being a mum?
You become a parent, so you have someone to hang out with at Christmas when you get old right?? Apart from that… I’m really enjoying having older children and getting to see how my parenting has shaped them into young adults.

What advice would you give new mothers?
Everyone says it but trust your instincts – no one knows your baby better than you and no amount of well-meaning advice can replace your own understanding and connection with your baby. Also, there’s no right or wrong answer, no ‘perfect’ way to parent, so just do your best. They’ll probably only remember the stuff you mess up on anyway!

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I think parenting is a massively important category, because it spans so many different things. I can write about money or food or travel and it can all have a family angle to it.

The Survey also revealed that blogger post less frequently – is this your experience?
Yes definitely. As I said, I’ve found social channels becoming more important as standalone methods of communication and I think this is reflected in people reading blogs less frequently and bloggers posting less on their main blog.

Do you accept PR press releases?
I don’t tend to read generic press releases, but always happy to read ideas for creative content.

How do you choose which PRs and brands to work with?
It’s a combination of factors, but I like a personal, creative approach and of course it has to be for a product or service that I genuinely feel I would enjoy or find useful.

What are the best collaborations you’ve worked on?
Gosh, there have been so many! Anything that gives me a ‘behind the scenes’ look at something is always fun, but lately I’ve been really enjoying food related stuff, as creating recipes really gets me thinking creatively, and I love the process of making something, photographing it, and presenting it – it’s a fun journey.

What other blogs do you read?
Backing up the whole blog/social shift I don’t actually read many other blogs – I’m really into watching other people’s Instagram stories at the moment instead.

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Mudpie Fridays

Mummy blogger spotlight: Clare Minall, Mudpie Fridays

Clare Minall writes Mudpie Fridays to share what she and her sons, Monkey and Kipper, get up to as she balances work, motherhood and all the adventures of life. Recently ranked in the Top 10 Mummy Blogs, Clare told us about how social media works with her blog, the joys of being a mother, posting on a daily basis and working with brands and PRs on magical experiences.

How has your blog changed in the last year?
I am saying no a lot more! Last year my blog really came of age. Up until this point I would say yes to pretty much any type of work. I was amazed that people would give us the opportunity to review items and pay me for editorial content. What I didn’t appreciate was just how much time it takes to create a blog post, get just the right photo, edit the photos and then promote it via social media.

The penny dropped I was working hour upon hour writing content but sometimes my heart wasn’t in it. As much as it was valuable SEO it taught me the sort of content I enjoyed creating and the sort that I didn’t. I think it shows in my writing which hopefully means I do a better job for the brand, my readers enjoy it more and I am a lot more relaxed.

How does social media feed into your blog – are any channels more important?
I tend to favour Instagram, Twitter and Facebook. Everything I write will get shared across all these channels. Depending on the content I will also create a pin, but I only tend to do this for evergreen posts. Pinterest creates the biggest referral stream to my blog outside of Google and other search engines. Currently it’s probably my most underutilised channel, which is something I plan to address this year. It’s hard to keep all the social media channels spinning, each has its only personality, so I think it’s natural to favour one over another.

What’s the perfect Mother’s Day?
Hopefully this years! Anything which gives me the opportunity to spend time with my little family without distractions. A chance to reconnect without time pressure, or a to do list getting in the way. So much so that this year we are going off the grid. I think it will force us all to stay off electronics. I am surprised by just how much I am looking forward to it. Although my eldest needs some convincing.

Clare Minall

What’s the best thing about being a mum?
It’s so hard to choose! I think seeing the world through the boy’s eyes. Constantly juggling, running from one thing to another as an adult, it’s easy to miss the magic in every day. Yet taking the time to spend with the boys and see their joy in simple things reminds me of where my priorities should lie. They help keep me on the straight and narrow.

What advice would you give new mothers?
A wise person once said to me that you have to listen to your gut and trust your instinct. You will come across a lot of people offering advice. Some of this advice will relate to experience based on knowing a few things about lots of babies. But you as a mother will know a lot of things about your baby. So trust it. It’s something I have followed with both boys even though they were very different babies and even more different as children. Believing I know what is right for my child and trusting it makes me a lot more relaxed as a parent.

The UK Bloggers Survey revealed Parenting as a supersector – how do you feel parenting fits in to the broader blogosphere?
I discovered blogs when I was first pregnant trying to navigate one of life’s biggest changes, so I am not surprised that parenting is now considered a supersector. Parenting can link with pretty much every blog out there. A beauty blogger could still be a mum. A travel blogger could focus on family travel. A food blogger could produce ‘free from recipes’ because their little ones have allergies. Many bloggers in other sectors could well be parents themselves. I would find it hard now that I am a parent for it not to shape my thinking or my writing, since it’s so integral to everything I do.

The Survey also revealed that bloggers post less frequently – is this your experience?
I tend to try to schedule a daily post. There are weeks when this is not possible as I may have specific social media campaigns. I am not sure if frequency is that important but its more about consistency. I try to write certain types of posts on certain days or times of the month so that people know what to expect. There are also posts that I write purely for me. Mudpie Fridays originally started as an online diary as I tried to navigate secondary infertility. Not that I realised that’s what it was then. But recording our adventures as a family of three helped and then when I finally managed to hang on to a baby the weekly diary kept me sane.

Do you accept PR press releases?
I do, but as I mentioned previously it needs to be in keeping with my brand, my values and my families preferences. This way it’s more likely to be received well by my audience. If it doesn’t tick the box, then it’s likely the brand would get a better response with someone else anyway. I would also want to build my own narrative around the release in my voice, which is what my readers expect.

How do you choose which PRs and brands to work with?
PR wise it’s a relationship game, I have been very fortunate to work with some lovely PRs over the last few years. Brand wise I pick based on whether it’s a brand I would choose to buy outside of the blog. If it’s an experience or event would I choose to take the boys there if I wasn’t being paid or offered something based on a review? If the answer’s no, then if I worked with them the post is unlikely to flow properly and it would be obvious to my readers.

Mudpie Fridays

What are the best collaborations you’ve worked on?
We have been so fortunate over the last few years and had some amazing experiences. Anything family travel orientated or that gives my family the opportunity to try something new scores highly. While we were reviewing a resort complex in Crete last October we were invited on a Cretan Cookery Course. The people that ran it were so hospitable and made such an effort with the boys. I can still remember Monkey’s face as he mixed the pork with all the vegetables, his sleeves rolled up, a huge grin on his face, chatting away. Once the food was prepared and cooked, we all sat down and ate together. Over the table we shared travel stories with the other guests, before being treated to some traditional music as the evening drew in.

In November last year, Monkey and I were invited to Finland by the Levi Tourist board. It was a once in a life time experience that saw us stay in a glass igloo underneath the stars and chase auroras. Those memories will stay with us both for a lifetime and its simply not something we would be able to afford to do without having Mudpie Friday.

What other blogs do you read?
Lots! I read more blogs than I do books, magazines and newspapers so it’s very hard to choose some favourites. However if I had to choose then the ones I read my frequently are Laura at Dear Bear & Beany, Becky at Cuddle Fairy and Donna at What the Redhead Said. They all have children similar in age to my boys, so I can really relate to their parenting journeys.

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Article 13

Industry associations react to EU copyright vote

The European Parliament’s vote to pass new laws for copyright on the internet has been met with criticism from industry giants like Google, high-profile Youtubers, and associations including the CIPR and PRCA.

‘Memes’ and parody are safe under the Article 13 – passed on Tuesday with a 348-274 vote – but reuse of material beyond reaction gifs created for sharing on Twitter or Tumblr could be subject to censor. Francis Ingham, director general of the PRCA said: ‘We risk chilling online engagement with overreaching roles on copyright. This comes, ironically, at a time when we need the public to engage with the news more than ever’.

Though Article 13 has the aim of passing accountability for copyright-breaking content from the public and onto the digital companies that host its distribution, this may still have unintended negative consequences for individuals looking to share their thoughts on current events online. The directive’s upload filters – though intended to support news organisations and providers – may silence public opinion before it can be shared and, according to the CIPR’s stance, ‘damage the rights of internet users’. For CIPR Chief Executive Alastair McCapra, ‘Mandatory licenses and content filters are a disproportionate response to the problem and will not tackle the problem of the illegal sharing of right-protected content online.’

High-profile figures are on each side of the argument regarding the new laws, such as musicians Wyclef Jean (against) and Debbie Harry (for). Companies who had protested the passing of Article 13 include PornHub – a platform that has previously provided a haven for users leaving the social blogging platform Tumblr post-censorship to instead create and share GIFs with them [This link is surprisingly safe for work]. Tumblr’s ban on ‘NSFW’ content in December 2018 has already seen the social blogging site lose 30% of its web traffic, and though Article 13’s copyright focus is far from Tumblr’s ‘female-presenting nipples’ aversion, social sharing sites could still be negatively affected in a similar way when it comes to engagement and user numbers.

For journalists and content creators, the new laws are designed to support and protect their work from companies sharing without payment or proper accreditation. A noble aim, but one that comes with caveats and consequences that won’t always be conducive to creativity and reward. Laws that could curb future controversies like that of the @fuckjerry account aggregating without consent may also harm journalistic free thought, and that’s something that will have an impact on the PR industry.

McCapra said: ‘[Article 13] will force restrictions on the way PR professionals work and deliver value for clients and businesses across Europe’, which is a view that many PRs are likely to share in the coming months. However the industry reacts to the new laws as their reality sets in, PR firms and freelancers (and the content creators they work with) are going to have to get creative to work with the incoming filters and restrictions… or the new opportunities, depending if you’re team Jean or team Harry.

Vuelio are exhibiting at B2B Marketing Expo 2019

On 27 and 28 March, the ExCeL Centre will transform into Europe’s leading marketing event, B2B Marketing Expo. Exhibiting on stand 2212, the Vuelio team will be ready to answer any questions about our portfolio of products, from the market-leading journalist enquiry service to our fully integrated communications suite.

You’ll find the Vuelio stand close to three masterclasses, including digital marketing, customer acquisition and empowering your ecommerce, so why not get up to speed with the latest marketing theory and visit our stand all in one trip!

With hundreds of other exhibitors to visit at B2B Marketing Expo this year you’ll need to make sure you’ve got a solid plan, so you don’t miss anyone out.

And we’ll be running a special competition for a chance to win £100 for a charity of your choice. Just speak to any member of the Vuelio team – you can’t miss us.

Unable to make it this year? Follow @Vuelio and stay up to date with the latest news, events and blog posts.

UK Bloggers Survey PR opinions

The blogosphere is evolving – what does the PR industry need to do to catch up?

Bloggers are getting smarter about navigating the industry and finding success, according to results from the UK Bloggers Survey 2019, but could the PR industry be doing more to adapt alongside them?

According to the statistics, more bloggers are choosing to monetise their posts, with women in particular utilising blogging as a business rather than a hobby. But there’s still improvement to be made in how PRs can work with the community to measure success, to improve diversity within the UK blogging sphere, and to work on the gender split that continues in key verticals.

72% of the female bloggers surveyed blog for professional reasons rather than personal, in comparison to a 44% personal/56% professional split for male respondents
Is the fact that women are leading the way in monetising their blogs a sign of dominance in the sphere? ‘I think it’s to do with men blogging for fun outside of a day job and not seeing it as generating the kind of income they might like’, says Fiona Scott, who works with bloggers for her Wiltshire-based media consultancy. ‘Women may be more willing to accept a lower income in return for doing something they love which fits around their other responsibilities, e.g. children.’

That the results are a reflection of continuing gender inequality is a view backed up by Mindy Gofton, head of marketing strategy & innovation at i-com.net: ‘Research has shown that women’s spending money is more likely to get spent on the family as a whole, while men’s spending money is more likely to get spent on themselves. Given that women have lower average salaries and that they are far more likely to work part-time or to be full-time carers or full-time parents, it stands to reason that monetising a blog is a way to have a little additional financial freedom that their male counterparts simply don’t need.’

89% of the bloggers felt that PRs should focus on the quality of engagement to measure success
Methods of measuring success is something PRs and bloggers still disagree on, with bloggers valuing quality over the PR focus on quantity. Is this something that needs to change?

‘Measuring the success of a blogger campaign is something the PR industry needs to work on’, says Nobull’s junior account manager Amy Green, who has previously decided not to work with higher-following bloggers if they don’t fit a campaign’s specific objectives. ‘The standard “PR Value” and “Circulation” almost don’t apply anymore. Understanding what the purpose of the campaign is defines how you are going to measure the success.’

‘I think it’s important to not only focus on numbers but also on the engagement,’ says Nicole Rohde at luxury fashion brand Maxwell-Scott. ‘We are all aware that nowadays there are millions of fake accounts on social media and there is also the hidden world of buying fake Instagram followers. I often ask bloggers for case studies on previous collaborations so that I can estimate the level of engagement a post about my brand will get. It’s more important to find a blogger that absolutely fits in with the overall strategy of your brand, rather than the biggest.’

40% of bloggers consider themselves more trusted than traditional journalists (down from the 54% the year prior)
What do PRs consider better value – features in traditional media, or posts from high-profile bloggers? 40% of bloggers surveyed believe they’re more trusted than journalists, and they may be onto something. Bloggers often have more capacity to work on a piece, according to Procoal’s Tom Bourlet: ‘With the expectancy now on many journalists to burn and churn through content on a much more regular basis to match online demands, they simply don’t have the time they used to.’

Speed is something Model Village CEO William Soulier also sees as a positive: ‘The limited red-tape in terms of sign-off and internal processes enables bloggers to turn around content much faster. This ultimately gives them an edge.’ But it’s detail that Nicole appreciates in the fashion sphere: ‘Bloggers will usually provide outfit suggestion to go along with your product. They show how the item can be used in everyday situations, which provides the target audience with a better idea.’

Whether bloggers are a more reliable choice that traditional journalists is something head of outreach and content Simona Bojare considers in her work at Ascent Group: ‘I still work with A LOT of bloggers but I’ve become a lot more selective than I was few years ago. As an industry, we’re definitely seeing people/readers be a lot more sceptical when it comes to influencer/blogger endorsements. This is due to those few that have had lousy disclosure practices in the past.’

Danny Whatmough, managing director, Integrated Media at Weber Shandwick believes both traditional journalists and bloggers need to be judged on their individual work and merits: ‘Trust and authenticity are topics that are sensitive but important in both disciplines. There are examples on both sides where practitioners have not been trustworthy or authentic and this has an impact on the whole industry.’

None of the female bloggers who took part in the survey write about politics, gaming, music, or tech. Of those that took part in this survey, 93% identified as White British
Results from The UK Bloggers Survey 2019 mirrored a continuing gender disparity across certain subjects in the wider blogging community, as well as the shockingly low percentage of high-profile BAME bloggers and influencers in the UK. Whether the existing, predominantly white, blogging community isn’t an inviting space for BAME creators to join, or PR companies and brands aren’t doing enough to work with those who are already a part of it, there’s no disputing that there are many voices out there, and more needs to be done to find and elevate them.

‘For PRs to make a strong difference, they need to stop following and repeating what their competitors are doing and to look elsewhere, see the people who are trying to get their name out there and just need the opportunity to be heard’, believes Tom Bourlet. ‘They need to analyse their previous marketing efforts or influencers worked with and see if they have followed a consistent pattern and see whether there is an opportunity to change this and to build in more diversity.’

‘Lack of diversity is a problem that the PR industry faces too’, says Danny at Weber Shandwick. ‘It’s important that we work hard – including through surveys like this – to hear from a diverse range of opinions and properly reflect the audiences that we are looking to reach. Whether that’s through PR outreach, data and insight or news articles, we all have a responsibility to support diversity that will, ultimately, make the output and results of campaigns stronger.’

Work in PR and want to work with the best bloggers in the business? You need the Vuelio Media Database.

Theresa May

Political Headlines – May resists pressure to quit in Brexit latest

Today’s political headlines covers May resisting pressure to quit, Johnson accusing May of being ‘chicken’, The Sun tells May to resign and more than a dozen racist councillors have been reinstated.  

May resists pressure to quit at Chequers meeting
The Times says that Theresa May has resisted pressure from prominent Brexiteers to set a date for her resignation in return for securing backing for her Brexit deal. At a meeting at Chequers yesterday senior Brexit-backers are believed to have told May to set out a departure timetable, but a source said that ‘she refused to be drawn’. The Sun adds that May suggested that the deal could be voted on tomorrow if they agreed to back it, and that Chief Whip Julian Smith warned that an attempt by MPs to take decision-making powers from the Government today will succeed.

Johnson accuses May of being ‘chicken’
Writing in The Daily Telegraph, Boris Johnson accuses the Government of being ‘chicken’ and of having ‘bottled’ Brexit, telling Theresa May to ‘tell Brussels to let me people go’ and ‘channel the spirit of Moses’. The paper says May is to hold a Cabinet meeting this morning, having been given public backing by Michael Gove and David Lidington who had been named as potential successors over the weekend. Ahead of the meeting, ministers will be given an hour in a reading room to consider papers covering seven Brexit options, with May expected to use Cabinet to announce plans for ‘indicative votes’ on these later this week.

Sun tells May to resign
The front page of The Sun says ‘Time’s Up, Theresa’, calling on Theresa May to resign as Prime Minister because ‘she has lost the backing of much of the country and now her party’. It tells her that she should promise to resign, and then Conservative Brexiteers and the DUP ‘must back the deal’, warning that ‘if it fails again this week we are heading for a much softer Brexit’.

Racist Tory councillors reinstated
An investigation by The Guardian reveals that more than a dozen Conservative councillors who had been suspended after they posted Islamophobic or racist material online have had their membership ‘quietly reinstated’. Mohammed Amin, who chairs the Conservative Muslim Forum, has called on the party to publish formal disciplinary processes.

CPRE says brownfield land could deliver a million homes
The Sun carries details of research by the Campaign to Protect Rural England, which finds that the UK’s housing crisis could be solved if a million homes were built on brownfield land, with two-thirds of the potential sites ‘shovel-ready’ and deliverable within five years.

Former top Treasury official warns over HS2 cost
The Financial Times says that Lord Macpherson, former Permanent Secretary at the Treasury, has said that HS2 would now fail ‘a rigorous cost-benefit analysis’ and that the technology behind it was likely to be outdated when the line becomes fully operational.

Opposition parties call for Saudi arms sales ban
The Guardian reports that the leaders of Labour, the SNP, the Liberal Democrats, Plaid Cymru and the Green Party have all signed a letter calling on the UK to stop selling arms to Saudi Arabia. The letter comes on the fourth anniversary of the civil war in Yemen and ahead of the visit of the UN special envoy for Yemen to London this week.

Lib Dem MP admit slapping boyfriend
The Daily Telegraph says that Liberal Democrat MP Layla Moran has admitted that she was arrested and detailed by the police after she slapped her then-boyfriend during a row over a computer cable at the party’s 2013 conference in Glasgow. While some activists have praised her honesty, others have demanded that she step down.

Is this the biggest week in politics? Maybe, find out what happens when its happens with Vuelio Political Services.

Juncker

Political Headlines – EU agrees Brexit delays

Today’s political headlines covers the latest Brexit developments including the EU’s agreed conditional delay and Corbyn to meet May for Brexit talks.  

EU agrees Brexit delay
As the BBC reports, the EU last night agreed an extension to the Brexit process. If Theresa May’s deal is approved next week, the UK will leave the EU on 22 May. If MPs reject it again, the UK will have until 12 April to set out its next steps or it will leave without a deal. May said that this gave MPs a ‘clear choice’. The Times adds that divisions emerged between EU leaders as they struggled to reach consensus on the way forward.

Corbyn to meet May for Brexit talks next week
Labour leader Jeremy Corbyn gave the Daily Mirror an exclusive interview during his visit to Brussels yesterday, telling the paper that he will meet the Prime Minister on Monday, indicating Labour might back her deal if she shifted towards a softer Brexit. He said that Labour would ‘do everything we can to help’ Parliament come to a cross-party agreement.

No-deal plans activated
The Financial Times reports that the Government has activated various no-deal Brexit contingency plans. Ministers at the Department for Environment, Food and Rural Affairs are now getting daily reports on potential food and water shortages, while the Ministry of Defence has activated a crisis management centre at its Whitehall nuclear bunker.

MPs tell May to quit over Brexit chaos
In an exclusiveThe Daily Telegraph claims that Sir Graham Brady, chair of the 1922 Committee of backbench Conservative MPs, visited Theresa May on Monday to tell her that MPs want her to resign over her handling of the Brexit process. The Times says that Chief Whip Julian Smith has told Conservative MPs that May’s attempt to blame MPs for the Brexit chaos was ‘appalling’.

Johnson receives JCB donation
The Guardian reports that Boris Johnson has received £15,000 in donations from the Brexit-backing manufacturer JCB, bringing the total amount of support he has been given to nearly £140,000 since late 2018. Other Tory leadership contenders have also received donations from various sources, with Dominic Raab receiving over £50,000 this month.

MPs warn of Brexit abuse
The Daily Mirror reports that Labour MP Lloyd Russell-Moyle has said that a Brexiteer tried to assault him while he was out in his constituency, bending his glasses. He accused Theresa May of having used her speech on Wednesday to whip up ‘fear and division’. The Daily Telegraph says that Deputy Speaker Lindsay Hoyle has advised MPs to travel home by cab to avoid ‘abuse and intimidation’.

MPs ‘clueless’ about technology
The Sun reports that Matthew Taylor, head of the RSA and the Government’s gig economy advisor, has warned that MPs are ‘clueless’ about the impact of technology on the workforce, with a survey finding that less than half of MPs felt they had the expertise to make judgements on tech policy. He has published a repot setting out a five point plan.

Labour launches local election campaign
The Guardian says that Labour’s deputy chair Ian Lavery used the launch of the party’s local election campaign, held in Stoke-on-Trent, to warn that the most deprived areas of the country were being worst affected by cuts to local government funding. Figures published by the party show that the ten most deprived councils have suffered above average cuts.

One week to go – stay in the loop with Vuelio Political Services.

PRCA conference

Public Affairs industry gears up for Brexit

Yesterday, senior figures from across the public affairs industry gathered for the inaugural PRCA Public Affairs conference. With the UK still due to leave the EU in just eight days, the conference topic was unsurprisingly ‘Cutting through Brexit’.

Opening the discussion with a speech that ranged from emperor Diocletian to Voltaire’s Candide, Brunswick Group’s head of public affairs, Jon McLeod [pictured], explained that Brexit was one of those moments where the page of history turned but it was still unclear what would be on the other side.

Theresa May’s former director of legislative affairs, Nikki da Costa, who is now senior counsel at Cicero Group, provided insight into the goings-on at Number 10. She suggested that it would now have become ‘exhausted’ and ‘defensive’, unable to adapt to the changing climate. She argued that the last few years had seen Parliament grow in strength, doubted that May would get her deal through and thought the chances of there being a general election this year were high.

What does this mean for the public affairs industry?

It’s clear that Brexit has already provided new opportunities for a sector that thrives on political uncertainty, from high levels of engagement with c-suite executives, as FTI Consulting’s Alex Deane observed, to relatively small companies needing to work with public affairs agencies for the first time, as John Higginson of Higginson Strategy has experienced.

However, there have also been problems. According to Gill Morris, founder of DevoConnect, practitioners like her who do something a ‘little bit different’ have suffered from ‘Brexit paralysis’. There are future opportunities too, Deane pointed to regulatory divergence potentially allowing the UK to become a world leader in new technologies, such as driverless cars.

Another important question was if the UK’s attractiveness as a base for international businesses would decline after Brexit. The Law Society’s Alexandra Cardenas felt that the UK would still be an attractive destination because international businesses valued the certainty of UK common law and its expert courts.

Dominick Moxon-Tritsch of Taxify said that the UK was currently a good environment for start-ups, but that Brexit risked this, while tax policy had already pushed some tech firms to choose alternative locations. He also expressed concern about the UK being left on the margins of pan-EU regulations.

Ketchum’s Jamie Robertson warned that there was a risk of global businesses feeling that they were being ignored or treated with hostility by the Government, though the ‘eccentric’ political system provided opportunities for public affairs professionals to provide their expertise to multinational businesses looking to invest in what is still an ‘essential’ market for them.

So far Brexit has been good for most public affairs practitioners, exposing the industry to a broader and more senior range of clients as businesses reach out for a helping hand in a time of adversity. However, the post-Brexit era will pose new challenges, from changes in the strategy of multinationals to getting to grips with an independent UK trade policy. Whatever happens in the coming days and months, it’s clear that ‘business as usual’ will not return any time soon.

Theresa May blaming MPs

Political Headlines – May blames MPs and the EU is prepared to block extension

Today’s political headlines includes May blaming MPs for Brexit delay and EU countries prepared to block Brexit extension unless MPs approve deal. 

May blames MPs for Brexit delay
As The Times reports, Theresa May used a public statement last night to try and put pressure on MPs to back her Brexit deal, claiming that ‘you the public have had enough’ of arguments about Brexit when there are ‘real concerns’ about issues such as the NHS. She claimed that the Brexit extension she had requested was a ‘matter of great personal regret’, blaming MPs for the delay. Labour MP Wes Streeting claimed that May’s speech was ‘incendiary and irresponsible’ given the background of ‘very credible’ death threats to MPs. Prior to the address, May had convened a meeting of opposition leaders, but Jeremy Corbyn had walked out because Chukka Umunna, spokesperson for The Independent Group, was present.

EU countries prepared to block Brexit extension unless MPs approve deal
The Daily Telegraph reports that at least three EU countries, including France, are prepared to block any approval of Theresa May’s requested Brexit extension at today’s summit unless she can convince them that she has a credible strategy to pass her Brexit deal. European Council President Donald Tusk said that he thought that a short extension would be granted, subject to the Withdrawal Agreement being approved by the House of Commons.

Corbyn to meet Barnier
The Guardian says that Jeremy Corbyn will hold talks with the EU’s chief Brexit negotiator Michel Barnier ahead of today’s European Council summit, outlining his Brexit vision and the progress of cross-party talks. He will also attend a gathering in Brussels of European socialist prime ministers and opposition leaders.

MPs to get fresh chance to take control of Brexit
The Financial Times says that on Monday MPs will get a further chance to take control of the Brexit process from the Government by voting on an amendment to a Brexit motion tabled by Theresa May. The amendment would allow indicative votes later in the week on different Brexit options and is similar to one which was narrowly rejected last week.

Hinds claims that truancy contributes to knife crime
The Daily Telegraph reports that Education Secretary Damian Hinds has denied claims that an increase in pupils being excluded from school is contributing to the rise in knife crime. He insisted that the situation is more complex, with truancy levels a ‘much bigger concern’, with absent students more at risk of committing crime and unable to be helped by schools.

Hancock criticised over genetic test claim
The Times says Health and Social Care Secretary Matt Hancock has been criticised after he claimed that his life may have been saved by a genetic test. Angela Culhane of Prostate Cancer UK warned about the accuracy of such tests, while David Curtis of University College London claimed that Hancock had ‘massively misinterpreted’ the meaning of his test results’ and had ended up wasting ‘the NHS’s scarce resources’.

Labour hints at fuel duty increase
The Sun reports that Labour’s Shadow Transport Secretary Andy McDonald has hinted that his party would end the nine year freeze of fuel duty, saying that it was ‘not a sensible approach’ when train and bus fares were rising. A spokesperson later clarified that the party was not pledging to do so. He also suggested that Air Passenger Duty might also increase.

NHS won’t be able to solve GP shortage
The Guardian carries details of a report by the health think tanks the King’s Fund, the Nuffield Trust and the Health Foundation which warns that the NHS will never be able to solve the GP shortage and that instead it will have to use the skills of other health professionals, such as pharmacists and physiotherapists, ‘much more widely and routinely’.

Brexit is just due in eight days – keep up to date with Vuelio Political Services.

Theresa May withdrawing brexit vote

Political Headlines – May’s extension and Trump Jr

Today’s political headlines covers May’s extension, Trump Jr’s opinions and BBC blamed for cost of EastEnders’ set revamp. 

May to ask for short article 50 extension
The Guardian report on the possible extension Theresa May will request that is likely to delay Brexit by three months. This comes after it is rumoured that pro-Leave Cabinet members spoke against a previous agreed longer extension and threatened May’s position as PM. Last week the PM warned MPs that if they did not vote for her deal then they may face a long extension to article 50. May will not have to request the approval of all 27 member states to have the extension granted.

Trump Jr speaks on Brexit
The Telegraph have a column written by Donald Trump Jr, in the column he says that democracy is all but dead in the UK due to the Brexit deadlock and the will of the British people is likely to be ignored. The President’s son also criticises Theresa May for not taking his father’s advice on negotiating with the EU.

BBC blamed for cost of EastEnders set revamp
City A.M. report on the Public Account’s Committee’s report into the cost of the revamped EastEnders set. Due to poor management of the project the set was always going to be over-budget is one of the claims in the report. The project is expected to cost £87m, £27m over-budget and will be completed almost five years late. The project is expected to be a significant extra cost to licence fees payers.

The Independent Group could stand as candidate in the European elections
The Sun reports that the newly formed Independent Group has contacted the Election Commission to see if it can register as a political party in time to stand in the European election taking place in May. Ex-Labour Shadow Minister Chris Leslie said ‘it wouldn’t be right if people only had a choice between Corbynism and Theresa May’s Tories’. The Election Commission has confirmed it would still be possible to register in time, however, it said it could be ‘tight’.

70 MPs join campaign to end period poverty
The Mirror report on a campaign supported by 70 MPs that is calling on the Chancellor to end period poverty and go beyond his pledge to provide free sanitary products to children. The letter to the Philip Hammond was written by Janet Daby and co-signed by 70 other MPs including Shadow Women and Equalities Minister.

Major brands enlisted to spot extremism in workers
The Financial Times have a story that says major brands such as McDonald’s, Tesco and River Island are being included on a training programme by counter-terrorism police to spot the signs of violent extremism in workers. This focus is an attempt to address a blind-spot in the private sector, critics of this strategy have suggested that workers could be targeted due to their religious beliefs.

Loan provider banned from using Brexit food stockpiling ad
The BBC reports that financial services company Cash On Go, trading under the name Peachy.co.uk, has been banned from using an advert in which encourages people to take out a loan so they can stockpile food ahead of Brexit. The ad said that Brexit ‘could affect the amount of food available’ and that ‘it’s a good idea to have a little stockpile ready’. The Advertising Standards Authority ruled that the ad could not be used in its current form.

Will May get an extension? keep up to date with Vuelio Political Services.

Webinar: Understanding the Blogger Survey Results

The UK Bloggers Survey has revealed there’s more professional bloggers working full time, but they’re posting less frequently and generally not using press releases or publishing traditional PR pitches.

Our next webinar will be looking at the results of the survey with top blogging guests: Yaya Onalaja-Aliu and Lloyd Griffiths from Hand Luggage Only and Elle Linton from Keep it simpElle.

Sign up to join our live webinar on Tuesday, 26 March 2019

Elle, Lloyd and Yaya will be sharing their own experiences of working as bloggers, and how their commercial work is shaped by their relationships with PRs and brands.

The results revealed that 32% of blogs still receive over seven pitches from PRs a week, but less than 2% result in published content. This is not surprising when we know that 58% of bloggers believe they should be paid for all coverage they give to brands, which is probably the clearest indication of difference between traditional PR/journalist relationships and ‘new’ PR/blogger relationships.

Bloggers and PRs use different measures to agree levels of compensation – PRs often looking at evidence-based facts and data, whereas bloggers consider the time it takes to create content and their own levels of experiences in the industry.

Reasons to agree compensation

We’ll also be discussing results that suggest a majority of bloggers still believe that PR regard traditional journalists as more important than bloggers even though most believe bloggers give a platform to opinions the mainstream media neglects.

Join us live for our webinar and Q&A on Tuesday 26 March at 11am or sign up to receive a recording of the webinar after it airs.

Speaker

Political Headlines – Bercow rules out meaningful vote three and Brexiteers threaten to strike

Today’s political headlines covers Bercow ruling out a third meaningful vote, Brexiteers threaten strike, EU offers May helping hand and social media firms to be forced to hand over algorithms. 

Bercow rules out another meaningful vote
The Guardian claims that the Government has been ‘plunged into constitutional chaos’ after Speaker John Bercow ruled that another meaningful vote on Theresa May’s Brexit deal would fall foul of a parliamentary convention dating back to 1604 which prevents MPs from voting on the same deal twice, suggesting that for a further vote to be allowed, the EU would have to agree to changes to the deal and that May will be forced to request a long extension to the Brexit negotiations. However, the Commons could use a ‘paving vote’ to set aside the convention, if it did wish to vote for May’s deal, while Solicitor General Robert Buckland suggested that the Government could end the parliamentary session early and begin a new one in order to re-run the vote.

Brexiteers threaten strike over delay
The Sun claims that as many as twenty ‘hardline’ Brexiteers have threatened to go ‘on strike’ on key votes if Theresa May agrees a year-long Brexit delay with the EU, pushing the Government to the ‘verge of collapse’. The paper has also conducted a survey of Conservative MPs who voted against May’s deal, and two-thirds of those who responded confirmed they would not back it if it was brought back to the Commons unamended.

EU offers May ‘helping hand’
The Guardian says that the EU is to give Theresa May ‘a helping hand’ by formally agreeing the length of the Brexit extension at its summit on Thursday and keeping this on offer until just before midnight on 29 March, when the UK is currently due to leave. Changing the date that the UK leaves the EU might be sufficient for John Bercow to allow the Government to hold another meaningful vote.

Social media firms to be forced to hand over algorithms
The Daily Telegraph says that the Government’s forthcoming white paper on online harms will give a new regulator the power to force firms to hand over algorithms showing how people are targeted with content based on their personal details, which may ‘reveal their role in fuelling self-harm and suicides’.

Industrial strategy criticised by MPs
The Financial Times carries details of a critical report by the Commons Business, Energy and Industrial Strategy Committee on the Government’s industrial strategy. It warns that there is a risk that the strategy will fail in its efforts to improve productivity levels because it is focusing on innovative sectors but neglecting others, such as hospitality and retail, and is too focused on London and South East England.

Jewish Labour Movement to hold no confidence vote in Corbyn
The Times says the Jewish Labour Movement, the Jewish affiliate of the Labour Party will debate a vote of no confidence in Jeremy Corbyn at its annual meeting in April. The motion says the party has a ‘culture of antisemitism’ and that Corbyn ‘is directly responsible’ so a ‘Labour government led by him would not be in the interest of British Jews’.

Lord Forsyth criticises loan charge
Speaking to the Financial Times, Lord Forsyth, Chair of the Lords Economics Affairs Committee, calls on the Government to scrap the retrospective aspect of the loan charge because ‘ordinary people are being ruined’. He argued that it should instead pursue the developers of tax avoidance schemes and the employers who used them.

Electric scooters could be allowed on roads
The Times reports that the Government will  launch a ‘wide-ranging review of traffic laws’ which could see electric scooters allowed on the roads for the first time and the speed limit for electric bicycles increased. The plans are contained in the Department for Transport’s Future of Mobility: Urban Strategy, published today.

Don’t miss out on the political intelligence that makes a difference to you – get Vuelio Political Services.

UK Bloggers Survey 2019 Featured Image

19% of bloggers charge over £250 per blog post

Over a quarter of all blog content is compensated for in some way, with some bloggers charging over £1,000 per post.

The number of full-time bloggers – for whom blogging is their main source of income – has increased 50% year-on-year. While the vast majority of bloggers charge under £250 per post, the 19% who command fees above this reflect a broader professionalisation of the industry, which is fast becoming a recognised career choice.

Professional bloggers earn even more for collaborations, which typically involve multiple blog posts and social media posts. A quarter of bloggers charge over £250 for a full collaboration, with 4% earning over £1,000.

The stats come from the UK Bloggers Survey 2019, the annual report of the blogging industry from Vuelio and Canterbury Christ Church University, which has included pay for the first time. The survey also covers bloggers’ views of their industry, how they’re working with brands and PR, the use of social media and the growth of the ‘supersector’.

‘Supersectors’ – Fashion & Beauty, Lifestyle, Parenting, Food & Drink and Travel – account for around two thirds of all blogs. While three of these supersectors have grown since 2016, Lifestyle and Fashion & Beauty have seen declines, with the latter experiencing a 14% drop over the last two years. The rise of Instagram is probably a factor as these visual-friendly topics have found natural homes on the social platform without the need to have their own blogs.

The supersectors receive more PR pitches for stories than any other category, suggesting they’re key to the growth of influencer marketing, which is already considered to be worth anywhere from $2bn to $10bn. This is reflected in charges for blog posts – Fashion & Beauty and Food & Drink have the biggest proportion of bloggers who charge over £1,000 per blog post.

The survey follows a recent spate of bad press in influencer marketing, with fake followers and non-disclosure two of the biggest issues facing the legitimacy of the industry. A huge majority of bloggers (88%) believe sponsorship disclosure is important for every collaboration but that still leaves a sizeable minority for whom this requirement is not a priority.

Bloggers have also commented on the future of their industry, with almost a quarter (24%) believing that blogs will become driven by advertisers’ needs and nearly half (42%) believing their audiences will become more sceptical of bloggers’ motives.

Download the full survey here

Want to work with bloggers, vloggers and influencers? You need the Vuelio Influencer Database – the definitive source of bloggers who accept PR materials in the UK. 

Boris

Political Headlines – May faces defeat over deal again and BoJo calls on MPs to vote it down

Today’s political headlines covers May facing defeat over deal again, Johnson calling on MPs to vote the deal down, May pins her hopes on the DUP and Brexiteers could join forces with Corbyn to topple Government. 

May ‘faces defeat’ over deal again
The Times says that Theresa May ‘faces defeat’ over her third attempt to secure MPs’ backing for her Brexit deal, despite personally lobbying some Brexiteers. Esther McVey has confirmed that she will now back the deal, while Lord Trimble has backed her changes to the Irish backstop in a report published by Policy Exchange today. However, former Brexit Secretary David Davis, who backed the deal in the last vote, told the paper that he ‘might not vote for it this time’.

Johnson calls on MPs to vote down deal
Writing in The Daily Telegraph, Boris Johnson says that MPs should vote down the Prime Minister’s Brexit deal, claiming that the Government is participating in ‘the final sabotage of Brexit’. The paper adds that the Government will only put the deal to a further vote if it believes it will win, with a possibility that it could be delayed until next week, so that MPs would already know the length and terms of an extension.

May pins her hopes on the DUP
The Financial Times claims that Theresa May is ‘pinning her hopes’ of winning the third vote on her Brexit deal on securing the support of the DUP. Officials have said that they expect the DUP to offer a ‘Stormont lock’ under which any EU regulations applied to the Northern Ireland would be applied to the rest of the UK. Chancellor Philip Hammond has denied suggestions that the DUP are being offered more funding to back the deal.

Brexiteers could join forces with Corbyn to topple Government
According to The Sun, Brexiteers could join forces with Jeremy Corbyn in order to topple the Government. Corbyn said yesterday that it would be ‘appropriate’ for Labour to table another confidence motion in the Government if the Prime Minister’s Brexit deal was rejected for a third time.

MPs call for social media tax
The BBC carries details of a report by the All Party Parliamentary Group on Social Media and Young People, which calls for a tax on social media firm’s profits and claims they are operating in ‘an online wild west’. The report says there is no robust scientific evidence to link social media to mental health problems, but calls for precautionary action to be taken, including a duty of care and considering making social media addiction an official disease.

Abuse victims accuse Government of punishing them
The Times says victims of child sexual abuse are accusing the Government of punishing them by forcing them to disclose criminal convictions linked to their sexual exploitation. Fiona Broadfoot, one of three claimants who won a High Court action claiming that the disclosure rules were unlawful, said that the Government’s decision to appeal this ruling was an example of ‘victim blaming’ and the ‘Home Office need to hang their heads in shame’.

Patel in call for aid spending reform
The Guardian reports that former International Development Secretary Priti Patel is backing a pamphlet published by the TaxPayers’ Alliance which calls for reform of the international development budget and for the UK to set the definition, instead of using one set by international bodies, allowing it to include spending on measures such as peacekeeping.

Stricter checks for online gamblers
The Daily Telegraph says that the Gambling Commission is planning to introduce strict ID and age checks for online gamblers as part of creating a national ‘self-exclusion’ scheme for gambling addicts. The House of Lords is setting up a special committee to examine the impact of gambling deregulation following a proposal from the Bishop of St Albans.

Vuelio Political Services keeps you up to date with the latest political news that matters to you.

Theresa May

Political Headlines – Brexit dominates following last night’s votes

Today’s political headlines follows last night’s Brexit chaos and includes all the latest after MPs reject no-deal Brexit and prepare to vote on extension. 

MPs reject no-deal Brexit and prepare to vote on extension
As the BBC reports, MPs will vote later today on whether to ask the EU for permission to delay Brexit, following their decision to reject a no-deal Brexit in a non-binding vote last night. Thirteen ministers rebelled against the whip, abstaining against Government attempts to keep a no-deal Brexit on the table. Work and Pensions Minister Sarah Newton resigned and voted against the Government. Theresa May said that she would hold a third vote on her Brexit deal, which would require a short extension, but otherwise MPs will need to request a long extension and the UK would have to take part in the European Parliament elections.

Labour to hold cross-party talks to find Brexit compromise
The Daily Telegraph reports that Labour leader Jeremy Corbyn has announced cross-party talks to find a ‘compromise solution’ on Brexit and reach a ‘consensus’ amongst MPs. The paper adds that Chancellor Philip Hammond and Environment, Food and Rural Affairs Secretary Michael Gove have each appeared to endorse indicative votes to solve the impasse.

Government in talks with Brexiteers over deal
The Guardian says that the European Research Group and the DUP have re-entered talks with the Government as it bids for their support ahead of the next vote on the deal. They want more clarity from Attorney General Geoffrey Cox’s legal advice on the UK’s right to withdraw from a treaty under the Vienna Convention.

Brexiteers try to block People’s Vote
The Sun reports that Conservative, DUP and Labour opponents of a People’s Vote, led by the European Research Group, are joining forces to table an amendment to today’s vote which would rule it out. It claims that a second referendum would be ‘divisive and expensive’ and that the result of the first should be ‘respected’.

Hammond promises end to austerity, if MPs back deal
The Financial Times says that Chancellor Philip Hammond used yesterday’s Spring Statement to promise an end to austerity, so long as MPs back Theresa May’s Brexit deal. He said that growth forecasts have been downgraded for this year, but increased for 2021. Announcements included a £3bn affordable homes guarantee scheme, ending fossil-fuel heating in new houses, free sanitary products in schools and £100m to tackle knife crime.

Amesbury apologises for sharing antisemitic image
The Sun says that Labour’s Shadow Employment Minister Mike Amesbury has apologised after it emerged that he had shared an antisemitic image and referred to the ‘illuminati’ conspiracy theory on Facebook in 2013. He originally denied sharing the post, but later said that he had forgotten doing so and was ‘mortified’ by it.

Lord Steel admits to believing abuse allegations against Cyril Smith but doing nothing
The Guardian reports that the former Liberal leader Lord Steel has told the independent inquiry into child sexual abuse that he believed that allegations against Sir Cyril Smith were true but that he did nothing to assess if Smith was still a risk to children and allowed him to continue in office.

Johnson criticises spending on historic child abuse allegations
The Daily Mirror reports that Boris Johnson used an interview with LBC yesterday to claim that money spent on investigating historic child abuse allegations had been ‘spaffed up a wall’. Labour’s deputy chair Ian Lavery said the remarks were ‘an insult to every survivor of child sex abuse’, while the NSPCC described them as ‘an affront to victims’.

Vuelio Political Services clients were updated with vote results and Sarah Newton’s resignation as they happened.

Alex Jacquot letter

Qantas and Oceania Express: how the human touch helps brand fly high on Twitter

If you’re up on brand engagement or extremely-ambitious children building businesses on social media, you’ll have seen Alex Jacquot’s successful schmoozing of Qantas boss Alan Joyce this week. Alex, the Sydney-based 10-year-old ‘CEO’ of ‘start-up airline’ Oceania Express, got in touch with Alan, the 52-year-old CEO of Qantas, for advice on providing a quality service for his customers. Because funnily enough, both Alex and Alan’s airlines are planning similar Australia-to-London flights at the moment.

Alex asked: ‘I’m thinking about, as you are, about an A350 for Sydney/Melbourne to London flights. Seeing as it is a 25-hour flight, we are having a lot of trouble thinking about sleep. Do you have any advice?’

Alan’s response: ‘…to your troubles thinking about sleep on 21-hour flights. This is something we are grappling with too, as we embark on Project Sunrise (which is our plan for flying passengers non-stop between the east coast of Australia and London).’

Cynics may suggest this was a meticulously planned attempt to get publicity for Project Sunrise, but that wouldn’t change the outcome. To media outlets covering the viral tweet, it’s ‘heart-warming’ and ‘cute’, and a story worth publishing.

Just as most of us would prefer human aircrew flying from Melbourne to London instead of the automatic pilot from ‘Airplane’, humanity is what works for brand engagement rather than robotic automated approaches.

Using the human touch to achieve Twitter success is nothing new – here are six examples of brands flying high you may have missed:

1. Wendy’s grapples with wrestling fans
The brand that helped Carter get his nuggs is well-known in social media circles for its sass and witty replies – even interacting with fans of things other than chicken. Wrestling fans, for example, can always depend on the Wendy’s account (and whichever WWE fans are running it) to give thoughts on upcoming bouts and reply with popular catchphrases.

To those who don’t watch this stuff, it seems niche. But to fans, it inspires loyalty to a fast-food brand, which happens to be a perfect accompaniment to pay-per-view watching.

2. Merriam-Webster uses words good

Dryly tweeting long words people can use in their next Scrabble game is one way to use Twitter if you’re a dictionary account. Another is to react to the same things your followers are tweeting about, with added commentary. Merriam-Webster has been helpfully explaining some of the new phrases that have come out of the Whitehouse since 45 moved in, which is very Covfefe, as well as smart PR.

3. DiGiorno brings us back to dough

Making use of popular hashtags is another tried and tested approach for quick engagement, and live-tweeting Maria’s escape from the Nuns and Nazis in ‘The Sound of Music’ is always popular. DiGiorno, the US-based pizza brand, got some tasty returns on their participation during NBC’s live production of the musical in 2013, earning 4,000 extra followers and 65 million media impressions after write-ups in outlets including USA Today, Buzzfeed and Mashable.

4. Fiat drives their followers away in Germany
Back in 2013, the Fiat 500 Abarth was just ‘too fast to follow’. So fast, in fact, that Twitter users were swiftly blocked from following its social media account in Germany. Rushing to see if you’ll be left out can be just as powerful a force as fear of missing out – a tactic also used by the Thanos subreddit that banned half of its community last year. Individual bans: turns out lots of people quite like it.

5. The Philadelphia Flyers’ social media team hits it out of the park

If you watch ‘The Walking Dead’, or read the comics, you’ll know why this Philadelphia Flyers tweet got so much attention. If you don’t [SPOILERS] – actor Steven Yeun tweeted support for the Detroit Red Wings, which the Flyers (the rival team) didn’t take too kindly to… so they tweeted support for Lucille, the baseball bat that’s used to kill Yeun’s character in The Walking Dead TV series. Ouch. It’s nasty, and petty, and got retweets from Dead watchers, and follow-up articles on sports and entertainment websites. Which didn’t hurt the Philadelphia Flyers brand at all.

6. Twitter gets ‘excited’ for a Meghan Trainor press release [Mildly explicit]

And now to the uniquely human trait of hubris. This is a hard thing to pull off, but when it works, it goes viral quickly. This press release for pop star Meghan Trainor’s upcoming single release was considered to be so overwritten and overambitious, it had to be shared with the world. A lot. Not every product can be publicised with phrasing like ‘smashing bae’s junk to smithereens’ but in this instance, it worked, and became one of the most successful press releases of recent times – achieving huge coverage for ‘All the Ways’.

If something’s embarrassing, novel, or features a cute kid who wrote someone a cute letter, it’s got a good chance of getting your brand some attention, particularly from all the humans out there who’ve got access to a retweet button.

Theresa May second meaningful vote

Political Headlines – May’s deal rejected again

Today’s political headlines include May’s rejected deal, Government’s no-deal Brexit tariff cuts, EU to put no-deal back on the table and Ministers worried about no-deal removing police from cities. 

May’s deal rejected again, as MPs prepare to vote on ruling-out no-deal Brexit
As the BBC reports, last night MPs rejected Theresa May’s Brexit deal, this time by 391 votes to 242, and so they will now get to vote on a motion to reject a no-deal Brexit tonight, which the Government is allowing its MPs a free vote on. Labour leader Jeremy Corbyn said that the defeat showed that a general election should be called, but failed to mention the possibility of a second referendum. The Times says that there is speculation that a delegation of senior Conservatives may ask May to resign this week, and that the Government is facing attempts by Yvette Cooper to give Parliament control of the Brexit timetable and from backers of the ‘Malthouse plan’ to secure an extended transition prior to leaving the EU without a deal.

Government announces no-deal Brexit tariff cuts
The Financial Times reports that the Government has this morning set out its plans for tariffs in the event of a no-deal Brexit. They would be lifted on 87% of imports, with the sectors to which they would still imply including some food products, finished vehicles, ceramics, fertiliser and fuel. There would also be no checks or customs declarations at the Irish border, but new checks to protect biosecurity would take place away from the border.

EU to put no-deal Brexit ‘back on the table’
The Times says that the EU is to ‘put a no-deal Brexit back on the table’, even if MPs vote against it tonight because member states are frustrated with the political chaos in the UK and some are tempted by the ‘clean break’, avoiding adding extra uncertainty and cost for firms which have already prepared for a no-deal Brexit on 29 March. Jean-Claude Juncker, European Commission President, said that no new concessions would be made.

Ministers worried about no-deal plans to remove police from cities
According to The Guardian, Government ministers have expressed concerns about no-deal Brexit plans which will see police officers removed from cities in order to deal with transport problems affecting Kentish ports. A ‘cabinet source’ told the paper that they couldn’t ‘believe we are planning to take officers off the street at a time knife crime is rising’.

Hammond to announce new knife crime funding
In an exclusiveThe Sun reports that Chancellor Philip Hammond will use today’s Spring Statement to announce £100m of funding to tackle knife crime. The paper describes this as a ‘victory’ for Home Secretary Sajid Javid, adding that it will be spent on violent crime units in the seven worst-affected cities

Government to consult on how to fund infrastructure
The Financial Times reports Hammond will launch a consultation into new ways to fund infrastructure projects in the Spring Statement. He used last year’s Budget to abolish the private finance initiative, which he said failed to deliver value for money. The plan has been described as an attempt to show the Government is thinking about issues beyond Brexit.

Tech firms face new regulations
The Sun says that Hammond will use the Spring Statement to announce regulation of tech firms such as Facebook and Google to stop them ‘accumulating too much power’, promising to examine measures which would allow users to transfer their data to other platforms.

Government urged to help Syrian fighters’ families
The Guardian says that the Government is facing calls to help the families of British foreign fighters in Syria stranded in a refugee camp, by giving them access to cash transfers, aid, and advice on returning to the UK from British-funded aid agencies. According to the paper the number of wives of British foreign fighters in the camp is higher than forecast.

Stay in the loop with Vuelio Political Services.

Happy PM

Political Headlines – May secures ‘improved Brexit deal’

Today’s political headlines include May securing an improved Brexit deal, Watson’s Future Britain Group holding its first meeting, the ICO using its powers to prevent a second Molly Russell and Begum’s mother pleads with Home Office. 

May secures ‘improved Brexit deal’
The Times says that Theresa May has claimed ‘victory’ in the Brexit negotiations after travelling to Strasbourg yesterday, having secured what she called an ‘improved Brexit deal’ ahead of a vote today, made up of three parts: a legal document giving more weight to guarantees that the backstop won’t be permanent, alterations to the political declaration committing negotiators to work to find alternatives to the backstop, and a unilateral statement explaining why the Government doesn’t expect the UK to be trapped in the backstop. The paper adds that the EU is preparing for a Brexit delay of at least a year.

Watson’s Future Britain Group holds first meeting
The BBC reports that Labour Deputy Leader Tom Watson’s new Future Britain Group, established in the wake of the defections to The Independent Group, held its first meeting last night, which was attended by around 130 Labour politicians, including Lord Mandelson, Lord Kinnock and Yvette Cooper. Kinnock called for ‘democratic socialist values’ and ‘achievable, possible and affordable policies’.

Information Commissioner would use new powers to prevent a ‘second Molly Russell’
Interviewed by The Daily Telegraph, Elizabeth Denham, the Information Commissioner, has said that she would use new powers and block ‘addictive’ technology to ‘break’ the ‘cycle’ of children being exposed to ‘ever more provocative content’. She vowed to prevent a ‘second Molly Russell’, a 14-year-old girl for whose suicide Instagram has been accused of contributing towards.

Begum’s mother pleads for Home Office to reconsider its decision
The Guardian reports that the mother of Shamima Begum has written to the Home Office, requesting it to reconsider its decision to stop the 19-year-old who joined Isis of her British citizenship as an ‘act of mercy’. Yesterday, Home Secretary Sajid Javid rejected suggestions that he was responsible for the death of her baby.

Officials accused of trying to cover up costs of Johnson’s trip
The Daily Mirror claims that officials have been blamed for trying to cover up the cost of a trip made by Boris Johnson, then Foreign Secretary, to Afghanistan to avoid a vote on expanding Heathrow. The Foreign Office gave details to a member of the public while delaying journalists’ freedom of information requests, blaming an ‘IT issue’ for this, the details of which cannot be revealed owing to ‘national security’ concerns, and has now admitted breaking rules by internally identifying journalists’ requests.

Raab pitches for leadership in speech
The Times says that former Brexit Secretary Dominic Raab ‘made his pitch for the Tory leadership’ in a speech yesterday. He called for a ‘second-chance society’, arguing that his life had taught him that ‘no one-off meritocratic process will ever be perfect’ and that young people need ‘a genuine opportunity to fulfil their potential’.

Grayling accused of keeping residents ‘in the dark’ over Heathrow noise pollution
The Daily Telegraph claims that lawyers for five London councils, Mayor of London Sadiq Khan and Greenpeace are to tell the High Court today that Transport Secretary Chris Grayling understated the impact of an expanded Heathrow Airport on residents in order to keep them ‘in the dark’ about the effect of noise pollution on them.

Stronger auditing regulator to be introduced
The Financial Times reports that Business, Energy and Industrial Strategy Secretary Greg Clark has announced that the audit regulator the Financial Reporting Council is to be replaced by a new Audit, Reporting and Governance Authority with greater powers, following the conclusions of a review by Sir John Kingman into the FRC.

The Brexit vote is tonight – keep up with breaking political news that matters to you with Vuelio Political Services.

Brexit calendar

Brexit: Is the comms industry ready?

The CIPR has issued new Brexit guidance to help PRs prepare for Brexit.

The guide delivers information relevant to the profession on matters such as data protection, copyright law and travel. It also highlights the role public relations professionals can play in helping businesses prepare for every eventuality, particularly if the UK leaves with no deal.

The practical guidance has been published ahead of the UK’s scheduled exit from the European Union on 29 March and tonight’s crunch vote.

Emma Leech, CIPR President said: ‘Despite the frustrating lack of clarity surrounding the impact of Brexit on professional services, it is crucial that PR professionals familiarise themselves with the basic details of the process and the potential outcomes for businesses. Whether you work in an agency, in-house or as an independent practitioner, there are likely to be significant changes to the way your clients or business operates. This guide will equip you with a basic understanding of how to help clients and organisations navigate the complexities of Brexit.’

View the CIPR Brexit guidance here

There’s a lot of uncertainty about how Brexit may affect the comms industry, so we asked some top PR bloggerss for their views:

Sarah Hall, founder of Sarah Hall Consulting said: ‘Whether we like it or not, Brexit offers a great opportunity for strategic PR professionals. Our role is to help organisations navigate change but to do this you need the appropriate training and qualifications. It’s why I’ve been talking about public relations as a management function via my #FuturePRoof community and latterly via the CIPR to encourage practitioners to upskill accordingly.’

Scott Guthrie, marketing consultant said: ‘Brexit is affecting comms in two ways: by seemingly keeping all other news from front page for almost two years; and, by heightening a sense of anxiety. My clients are typically small businesses. Small business accounts for over 99% of all private sector businesses in the UK. Yet, just 6% of small and medium-sized businesses feel the Government is listening to their concerns about Brexit. That is causing them anxiety and preventing them from making any significant business decisions.’

It was also the topic of our recent webinar Emergency Brexit with Iain Anderson, executive chairman at full-service communications and market research agency Cicero Group; Gill Morris, chief executive of DevoConnect; Matthew Elliott, who was chief executive of the Vote Leave campaign; and our host lobbying supremo Lionel Zetter.