PRCA National Conference 2019 DOVE

PRCA Announces 12% Financial Growth

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The PRCA has announced 12.1% growth in 2018-19 and welcomed a record 183 new corporate members. Speaking at the National Conference, director general Francis Ingham also set out plans for investment in regional and national services and announced a new agency-client mediation service.

The financial increase takes the PRCA’s revenues up to £3.86m and is the twelfth consecutive year of financial growth for the association.

The PRCA is buoyant in its 50th anniversary year and Ingham highlighted other achievements in 2019 including 124 free-to-attend events since April; nine new Groups, including PRCA Channel Islands last week; 1,483 enrolments onto its CPD programme, which is up 80% year on year; and increasing its training programme offering from 156 courses to 170.

He then went on to set out plans for the future, which include:

  • The launch of a major and long-term piece of work addressing the client-consultancy relationship, and offering an objective mediation service for when things go wrong
  • New investment in Regional and National Groups, with an increase in the PRCA’s conference, free event and training offering in every part of the country, plus National and Regional coordinators to complement existing staff in Belfast, Bristol, Cardiff, Edinburgh, Manchester, and Newcastle.
  • Plans to continue the PRCA’s recent work to merge with, or assume management of, other PR associations in the UK and internationally.

Ingham said: ‘2019 marks 50 years of the PRCA. We are today the world’s largest PR association. Our industry has never been bigger, more influential or more confident, and neither has the PRCA.

‘We take enormous pride in standing up for our industry; in campaigning on its behalf; in making the case for its ethical professionalism. And we have never done so with more strength.

‘Our plan for the next twelve months is more ambitious than ever. We’re going to double down on our investment in services in the regions and nations of the UK. We’re going to turn sustained attention to the client-consultancy relationship, with a new mediation service for the industry. And we’re going to continue our work to consolidate industry representation under the voice and the banner of the PRCA. All with the goal of speaking up for our industry as the ethical, professional force for good we know it to be.’

Carole King

Interiors spotlight: Carole King, Dear Designer’s Blog

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Carole King is top interior design blogger behind Dear Designer’s Blog. Sharing her design inspirations, Dear Designer’s Blog has trends and advice for anyone to transform their home. We spoke to Carole about the future of blogging, her style and her open invitation to PRs.  

Carole King 2019 How do you describe what you do to other people?
I tell them that I write about interior design and try to inspire others to create their own beautiful homes.

How much of a community is there around interiors bloggers?
I met some of my best friends through blogging. Interiors bloggers are very supportive of each other. My passion is interiors but as a blogger you have to know a lot about everything – IT, social media, marketing – and most of it I have learned through speaking to other influencers.

What’s the best thing about being a professional blogger?
The freedom to work on the projects that interest me the most. And it may not be for everyone but I like working from home.

What’s does the future of blogging look like?
A very good question. If I’d know 10 years ago, when I started, how much the industry would change in that time, I wouldn’t have believed it!

How do you describe your style?
It’s quite eclectic. I like bold wallpapers, and anything quirky. But I also believe in working with what you have instead of buying new all the time. It results in an interior that is very personal.

What’s your favourite room in the house?
My bedroom. It’s the top floor of a town house so it’s spacious and quite indulgent. I have an en-suite bathroom and dressing area and I’ve painted the bottom half of the walls black.

Carole King 2019How long do you leave a redesign before wanting to do it again?
Almost immediately. It’s an occupational hazard. I can always see room for improvement, but time and budget restraints mean I have to wait a few years.

What’s the best collaboration you’ve worked on with an agency or brand?
There have been lots, but I always love a collaboration that involves interiors and travel. My two passions.

What advice would you give PRs looking to get in touch?
Just do it. I’m always open to ideas.

What other blogs do you read?
My Scandinavian Home, The Style Files, That’s Not My Age, sfgirlbybay and Emily Henderson are my current favourites.

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PRPays Danske

Are you a trusted adviser?

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PR and comms professionals should be trusted advisers to senior management and the board in any organisation. In the CIPR’s latest #PRPays interview, deputy CEO of Danske Bank UK Vicky Davies explains what Northern Ireland’s largest bank looks for from communications.

Davies said: ‘A great PR and comms team is as good at managing your reputation when things don’t go well, as promotion when things do go well’.

Banking is particularly sensitive to the need for good crisis communications when things don’t go well as issues often get noticed immediately. But no comms team is immune to the need for preparation as every business has risk factors.

For Davies, good organisation and having a strategic approach for crisis is one of the three things she looks for in a communications team. The other two are calmness under pressure, and building and nurturing external relationships for the benefit the bank and customers.

The interview for #PRPays, which demonstrates the value of PR to the business community, also covers the importance of PR in the banking industry for branch closures and mergers as well as the essential role it plays for the business.

Jo Swinson Lib Dems

Preparing for Government or a Bournemouth echo chamber?

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The Liberal Democrat conference in Bournemouth offered a warm and sunny start to the party conference season for journalists and public affairs folk. Lobby journalists were even spotted heading down to the beach in swimming shorts, while others took part in the traditional Glee Club sing song, which has to be seen to be believed.

For party activists it was brighter still. The party is in good heart with a general election looming, perhaps now only 12 weeks away. Conference was also attended by a record-breaking number of delegates (3,234) and Lib Dem membership now exceeds 120,000.

Jo Swinson, elected as the party’s first ever female leader in July, is already making a serious impact on UK politics. She declared in her speech: ‘There is no limit to my ambition for our party’ and argued that ‘People across Britain deserve a better choice than an entitled Etonian or a 1970s socialist’.

The recent string of MP defections to the party have largely been positively received. Chuka Umunna, Luciana Berger, Sarah Wollaston, Angela Smith and Philip Lee all attended conference and were welcomed by members and their new parliamentary colleagues alike. The widely trailed big name defection announced by Jo Swinson on Saturday at the conference rally was Sam Gyimah, a former minister, PPS to David Cameron and, in the early stages of the Conservative leadership race, a candidate for the highest office in the land.

The party also welcomed Welsh Lib Dem leader Jane Dodds to its House of Commons benches, the first by-election gain from the Conservatives for 19 years, regaining the former Lib Dem seat of Brecon and Radnorshire in August and putting the party on the political map in Wales, having been narrowly wiped off it in 2017.

Conference debates were uncontroversial apart from the main motion on Brexit with the section calling for a Lib Dem majority Government to revoke Article 50 on its first day in office the most unpalatable for some. While the motion passed successfully, several prominent critics, including former MPs Simon Hughes and Andrew George, called it ‘controversial’ and ‘counterproductive and unworkable’. Andrew George is standing in St Ives in Cornwall where he seeks to overturn a Tory majority of 312 votes. He warned that the policy risked a Government run by Dominic Cummings portraying the Lib Dems as ‘undemocratic and illiberal’ and warned from past experience that the Conservatives were ‘past masters at being able to turn things into slogans and throw them back at us’.

None the less, the party is clearly confident that an unequivocal revoke stance in the upcoming election will ensure a substantial number of MPs are elected. As well as former Lib Dem held seats like Cheltenham, Winchester, Yeovil and North Cornwall; the party is eyeing up constituencies it has never held before but where polling points to a strong chance such as: St Albans, Cities of London and Westminster, Wimbledon and Vauxhall. The party is also heavily promoting its London Mayoral candidate Siobhan Benita, who is a former civil servant and fought the 2012 Mayoral election as an independent. Together with Jo Swinson and a large number of female candidates in winnable or held seats at the election, this is very different to the party that as recently as 2016 numbered only eight white male MPs.

So, with 18 MPs in the House of Commons, a record 16 MEPs elected to the party in the European elections in June, 50 Liberal Democrat council leaders or co-leaders now running local authorities, the party may be right to be optimistic ahead of the general election. The leadership is presenting Jo Swinson as the party’s candidate for Prime Minister and her conference speech was relatively light on policy announcements, but promised a wellbeing budget, additional spending for youthwork and mental health services. The only question remains, how a substantial number of Lib Dem MPs would seek to work with either larger party if called upon, given a coalition with either of them has effectively been ruled out already. Only time will tell.

Besma Whayeb 2019

Green blog spotlight: Besma Whayeb, Curiously Conscious

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Besma Whayeb is the author of Curiously Conscious, a top 10 green blog. A Green Action Ambassador for Defra, Besma covers ethical lifestyle topics so everyone can make kinder choices for the planet.

We caught up with Besma to find out how the conversation around climate change is evolving, her favourite campaigns she’s worked on and the Ethical Influencers platform she set up.

How do you describe what you do?
I tend to introduce myself as an ethical fashion and lifestyle blogger, and depending on who I’m talking to, clarify what that means! At its core, my role is to share kinder ways to live that benefit the reader, the planet and fellow people too.

How important is social media to your blog – are any channels more important than others?
Social media is half of my job – the other half being writing and curating my blog. I use my blog to share my thoughts and content, and social media to communicate that far and wide. It’s the way I connect with my readers and the eco community online.

Climate change is in the news a lot, do you think it’s getting the attention it needs?
It’s great to see climate change being spoken about almost daily now – although I do worry that I find myself an echo-chamber prioritising climate collapse above all else. The attention levels are there, but what we need now is action.

What do you think Extinction Rebellion and Greta Thunberg have done for the conversation?
XR and Greta Thunberg have elevated and changed the conversation around climate collapse – they’ve made it a priority, through very different ways, and with very different audiences. To see groups of non-violent protestors and masses of school children take to the streets to voice the need to prioritise the environment above all else shows it really does affect everyone, and we all need to be supporting the movement.

Who is ultimately responsible to make change?
We all are, but I do worry that we as individuals are being made to feel responsible about everything. Eco perfectionism is not possible right now, when we need systemic change. Business and politics need to lead the change.

What are the most important steps people can take at an individual level to be more green?
Assess what you can do in your life to make a positive impact, and turn those changes into habits. At the same time, share what you’re doing with friends, family, or even through a blog of your own. Speak to your local politician, and contact brands when you’re unhappy with their products or practices.

Besma Whayeb 2019

What advice would you give PRs and comms?
I’ve been writing my blog for five years now, and while there is less in the way of ethical and eco influencer campaigns, I’ve certainly enjoyed working on many of them – from boutique ethical brands through to giant homeware stores. My best recommendation is to ensure two things are clear with any campaign: the positive impact and the compensation for working with you. Just because a campaign is doing something positive, doesn’t mean I can afford to work for free.

What are the best campaigns you’ve collaborated on?
This past year, I’ve enjoyed working with IKEA on their Live LAGOM campaign – lagom means ‘just enough’ in Swedish, so each month I tried a new challenge to reduce my own impact (be it electricity bills, heating, or growing my own herbs) with varying success! It was a fun one to be part of.

I also recently went paddle-boarding and litter picking with REN Skincare and Plastic Patrol, which was so much fun, and made for a really great awareness campaign.

And for Fairtrade Fortnight, I created a piece all about Fairtrade fashion featuring samples from People Tree. It was something I’d been wanting to explore for a while, and I felt like it was totally fitting for a brand that does so much in the ethical fashion space.

What other blogs do you read?
So many blogs. I compiled a list of 100 ethical blogs I love a while ago, and have since set up the Ethical Influencers platform, to support and showcase similar content creators.

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Carl Thompson 2019

Men’s fashion spotlight: Carl Thompson

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Carl Thompson is the man behind the top 10 eponymous men’s fashion blog. Also the founder of menswear label Hawkins and Shepherd, Carl covers everything from fashion and style to grooming and lifestyle.

In this spotlight, Carl tells us about being in the Top 10 Men’s lifestyle Blogs, the future of blogging, his favourite outfit and how he likes to work with PRs and brands.

What does it mean for you to be ranked in the top 10 men’s lifestyle blogs?
When I first started writing the blog I was really only documenting my personal style journey. Blogging was a thing but not the beast it is today. In a way it’s come full circle. I know bloggers that would just rather be Instagrammers now and not bother with the writing part. For me, I love it. It’s a way of processing the information and digesting it. If I can write about it then I can learn easier, research better. Being recognised by Vuelio is just the icing on the cake. It encourages me to keep going.

Carl Thompson 2019 How much of a community is there around men’s lifestyle bloggers?
There is a real sense of community now. Earlier in the year there was a bit of a backlash against bloggers and influencers in general. I think we’re an easy target in many respects. We’re putting ourselves out there every day on social media. We’re offering social commentary and we’re not immune to criticism. So when the community comes under attack, it galvanises us. That’s why you’re seeing a lot of people actively promoting mental health awareness. It’s more important now than ever because our problems are no longer how do we outrun the sabre tooth tiger back to the cave, it’s how do we deal with passive/aggressive or just out right negativity on social media.

Did we miss anyone?
I think that’s a healthy list. I think Ben Heath from Twenty First Century Gent has an awesome blog. I’m all about the imagery as well as the content and I think Ben’s site is just beautiful. For up and comers you might want to keep an eye on Darren Branch who is making waves and Pete Brooker who has just launched From Tailors With Love, a blog that looks at style through the eyes of James Bond.

What’s the best thing about being a professional blogger?
The best thing for me is the opportunity to learn more about the industry I love. It opens a lot of doors. I interviewed a French Poker Star in Barcelona who barely spoke English. But I learnt about his journey, surviving a car wreck, becoming a father and going on to be mega star. It’s great.

What’s does the future of blogging look like?
Video. I will still write blogs because it’s a process for me. It’s something I can’t stop doing. But I truly believe we’re living in a more visual environment. If you want to learn something you’ll watch it on YouTube.

So for blogging, maybe it will become less informational and more story telling. More personal. But this is just conjecture.

Carl Thompson 2019

What’s the best collaboration you’ve worked on with an agency or brand?
I’ve just recorded a commercial for Andrex where I got to spend a day surrounded by Andrex Puppies. That was like a day out for me. Loved it. Most of the car reviews are the best because you get to travel and drive amazing feats of engineering. Driving in London is joyless, so I always look forward to the car ones.

What advice would you give PRs looking to get in touch?
Take a look at my Instagram page first. I get some crazy offers from whacky clothing companies (which is fine) but I can’t help but think they’re wasting their own time. I don’t wear novelty suits. One PR company sent me a present for Charlie (my dog) before they even got in touch with me. That certainly got my attention.

How important are social media channels to your work, will they ever replace the blog?
They won’t replace my blog but I can tell you some bloggers I know are thinking of hanging up the typewriter. I’d be wary of doing that. Hanging all your hopes on one channel, be it Instagram, YouTube etc, erodes your autonomy. If that platform goes down or changes the rules of the game, your livelihood could be directly affected. Just look at what’s happening right now with the Instagram algorithm.

What’s your favourite outfit?
My favourite go-to outfit will always be one that features my Hawkins & Shepherd cashmere camel coat. It looks great even over a denim shirt. If I were a chef this would be my signature dish. If I were a footballer this would be my 30-yard worldy. (You get the idea).

I also love this outfit for every day client meetings. The blue flannel double breasted suit is from Suit Supply about four years ago. It’s just lasted so well. I keep waiting for something to fall off or come apart, but it’s stayed the course brilliantly.

What other blogs do you read?
First thing in the morning I always like to read a couple of blogs over coffee. The ones I’ve already mentioned. Mr Porter pumps out consistently good content. As does The Rake of course. I get a lot from Instagram, which might point me to various blogs. Then I often watch some style Vlogs and finally shop around some faithful e-commerce stores to see what’s on sale. Yes Reiss. Yes Zara. Yes Marks & Spencer.

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Think’s Jackie Scully on Influence, her marathon wedding and five inspirational challenges

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Jackie Scully is the deputy managing director of Think, the membership publishing agency behind CIPR’s Influence magazine. Known for pushing boundaries, Influence has won a heap of industry awards and is often recognised for its cutting-edge approach to the medium of print.

Jackie is not only known for being a driving force professionally at Think but also using that infectious energy to push personal boundaries, defeating cancer and achieving incredible feats of endurance at the same time.

We spoke to Jackie about her work with Influence as well as her extraordinary personal story and using her platform to raise money for charities, including her five challenges to mark five years clear of cancer.

Anyone wishing to donate to Jackie can do so here.

How does Influence fit in with your other magazines, and how does it stand out?
Influence is unlike any other magazine I’ve ever worked on. This is a membership magazine that isn’t afraid to push the boundaries – to the point that even editorial planning meetings are challenging. This is a magazine that swears and puts a picture of marijuana on the cover (I drew the line at scratch and sniff for obvious reasons), manipulates its magazine tagline (a sacred constant) to get its point across, gave column inches to (whisper it) Katie Hopkins and is the proud owner of its very own signature theme tune (linked to a piece around the power of sonic branding). I have genuinely lost more sleep over this magazine than any other project (for all the right reasons). But, when you take risks, you reap the rewards (in terms of reader engagement and awards). You should see the awards shelf!

Influence magazine

What’s the importance of Influence to the PR industry?
Influence is a daring, intelligent and playful magazine with a serious point (or points) to make. PR professionals need new skills to futureproof themselves, for example, so we don’t just talk about the future, we actually roll up our sleeves and test it out (the world’s first-ever video cover for a membership magazine is a good example of this). More importantly, after working hard in the early years to establish the brand, we are now in a position to open doors few can – and tell brilliant stories that give the industry profile.

Who did George Osborne speak to for his first interview as editor of the Evening Standard? Influence (and it got a mention on the Today programme). Who was allowed to do a photo shoot with a Barbie and a mini magazine, getting behind the scenes at a famously-secretive company in the process? Influence. This credibility meant that when we launched a mental health campaign this year (in light of statistics revealing a growing concern in this area for PR professionals), included a blank spread in the magazine, a near-blank cover and encouraged people to take ten minutes out of their day to join our #influencetakesten initiative, we had a reach of more than 1.3m.

What’s your role with the magazine?
The buck ultimately stops with me as publisher of the title, which means that when an illustration about rebranding Saudi Arabia hits my desk, for example, I don’t just think ‘that’s bright and colourful’, I think ‘lose the weapons’. With a magazine that makes a point of going further than everyone else, I do have to spend a lot of time holding my nerve – while also organising and pushing the team, managing deadlines, budgets and paper orders and ensuring revenue targets are hit, all while  thinking strategically about the future. The best part of my role is challenging the team to think bigger in every planning session. It has led to some really creative thinking and I am proud to play a small part in making that possible.

Jackie weddingYou’re an incredibly inspirational person, if you don’t mind me saying. Can you tell us about your wedding?
Well, I am not sure about that, but thank you for saying so. I guess, the way I see it, any inspiration I provide is purely accidental. My wedding (in my head) was supposed to be an edible affair (think edible invites, centrepieces, favours etc) to support the fact there is a lot of baking in our house. But, after waiting 13 years for a proposal and then getting diagnosed with breast cancer just three weeks later (at the age of 32), everything changed. I started running through treatment (with a hip full of metal following completely-unrelated surgery in my 20s) to prove to my body I was done with it throwing major health obstacles in my path. I ended up doing my first-ever 10k for charity just a week before my last chemo.

So, when my treatment finished and my boyfriend hinted at the wedding plans, I said there was only one way to do it – and that involved running and fundraising. So, on 23 April 2017, my husband and I became the first couple in the world to get married on the Cutty Sark before the London Marathon, run the marathon and then trek the Great Wall of China for honeymoon. It was an incredible moment in our lives (David Seaman’s wife Frankie – of Dancing on Ice fame – even made my wedding dress).

And now you’re doing five challenges, and are already on number five?
Yep, to celebrate being five years clear of cancer, I decided not to go down the pub, but instead attempt five massive endurance events to try and raise £5k for five amazing charities (all the fives!) that supported me through treatment and are doing amazing things every day for those facing serious illness. So far, I’ve walked 66 miles round the Isle of Wight (it took 28 hours and was brutal), completed a 70.3 ironman in 8hrs 50m, climbed Ben Nevis and ran a 34-mile ultramarathon up and down the cliffs of the south coast. Now all that stands between me and that ultimate finish line is a 137-mile Coast to Coast cycle across the UK.

I am so grateful (and proud) that my body is still in one piece with just one challenge to go. It has been tough. I think I might even be the first woman in the world to have run an ultramarathon with my rather colourful health history. How cool is that? (or maybe stupid depending on your appetite for long-distance anything).

The big five for blog

What’s going through your mind when you’re doing these incredible endurance events?
When it gets really tough, I remind myself of those who are less fortunate. I have lost so many friends to cancer (under 40). I know people who struggle to walk up the stairs (and having had to learn to walk again in my 20s, I know how demoralising that can be). I know that pushing myself and moving forward helps other people move forward. So, I just keep going. I also try not to think about the distance or the time (thanks to the guy on the microphone at one event, who pointed out loudly that in finishing a 21k stage walking, we only had another 85k to go)! And, most importantly, I think about all the food I can eat at the end without even the smallest hint of guilt.

Jackie

How important do you think it is for other people to see what you’ve achieved?
What makes me smile so much is thinking that by pursuing my own edges (and I haven’t found them yet, yay), I have, in some small way, motivated other people to do the same – whether that’s a couch to 5k or doing their first-ever running race. I have seen what exercise can do to change the course of a day and it feels amazing to think that I have helped other people carve out time and space for themselves. While gifting our wedding to charity was a wonderful experience, it was the hope we offered to those struggling with illness and mobility that meant the most. One woman, who heard the story and saw me running, decided to get out of a wheelchair and walk for the first time in a year. Her daughter wrote to me the day after the marathon and said that I’d given her a hope she couldn’t find for herself. I’ll never forget her words.

What’s it like to be recognised by the industry for the person you are, alongside the work you do, for example receiving the PPA’s Unsung Hero award and being named a Champion of Kindness?
It feels absolutely awesome. I am the same person whether I am at the top of a mountain, mentoring a young person in the industry or leading a meeting. Someone recently said to me that being in a meeting with me was like being hooked up to the mains electricity (I think that’s a good thing). I put energy into everything and everyone and that’s what keeps me going.

I have learned the hard way that if you rush through life just trying to take on the world of work – expecting others to want and do the same – you forget to live. It is only when you put effort into your life as well as your work (rather than simply being a workaholic) that you can taste genuine success.

What messages do you give other people who look up to you?
My favourite mantra is ‘say yes unless you really really really really should say no’. Do something that scares you (you will remember the brave decisions not the safe ones). Embrace change (life won’t go according to plan and that’s ok). Don’t be afraid of searching for your edges (and helping others to do the same). Back yourself (believe you can and you will). Choose kindness (both for yourself and for others for when the currency is kindness we are all millionaires). And, when you are having a bad day, look up! It is only by turning your face to the sky that you can see a way through life’s clouds.

If you could leave us with one message today, what would it be?
Write your own definition of success. Not the one society has written for you (big career, big house, family, etc). I am my imperfections, a product of the things in life I would never have chosen. I am grateful every day for that fact. And (if I am allowed two), make your life mean something. When I was in hospital after life-saving surgery, a nurse stopped me and said ‘Jackie, are you doing something every day you’d be proud to put on your gravestone?’ The answer, of course, was no. I am so grateful that I got the opportunity to change what will one day be written there. No longer the Jackie who just worked too hard. My wish is that when I do leave this world (my consultant thinks I’ll make the age of 92 so I’ve got a fair way to go) I am remembered as the woman who gave people hope, made them believe anything was possible and gave them a reason to smile. I hope the same for you.

It’s never too late to make what you do matter.

 

Sophie Robinson Feature

Interior Design Spotlight: Sophie Robinson

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Sophie Robinson has over 20 years’ experience in the industry and her eponymous blog recently ranked in the Top 10 Interior Design Blogs. A familiar face to fans of BBC interior design programmes, Sophie uses her blog to showcase her colourful renovation of her dream home and also co-hosts a podcast with fellow Top 10 blogger, Kate Watson-Smyth.

We spoke to Sophie about her bold style, the rise of Instagram in the blogging community and her favourite campaigns (spoilers: it’s all about the colour!).

How do you describe what you do to other people?
Gosh it’s not straightforward. First up I’m an interior designer. But not what you might expect. I don’t do up rich people’s houses! With my background in magazines, I work within the media designing rooms for photo shoots, TV shows, events and exhibitions. I share my interior design knowledge through my blog, Instagram account and the online courses and workshops that I run. I’m a recognised colour expert and passionate about helping people have vibrant and authentic homes.

How much of a community is there around interiors bloggers?
The community is huge and spills over to social media too. I have always loved working in interior design as the people are just lovely and I’ve always found everyone very supportive. The blogging community in particular have done a great job of democratising what was once a very snooty industry.

Sophie-Robinson

What’s the best thing about being a professional blogger?
Having worked on magazines and for brands for the past fifteen years, what I relish about blogging is I’m in control of my own content. I can choose to talk about and share what I love and it’s allowed me to really follow and deepen my passion for colourful interiors.

What does the future of blogging look like?
I think Instagram has taken a lot of traffic away from blogs in the past couple of years so blogging needs to evolve with the changes. For me, Instagram is easy to dip in and out of and it’s a fast way to learn what people are up to. However, in terms of interior design, sometimes you want a deep dive into a topic and blog post allows you to do that. My website is also not just a blog but a hub that brings together everything I offer, with the regular blog posts the beating heart at the centre of it all.

How do you describe your style?
Bold, colourful, happy.

Sophie-Robinson hallwayWhat’s your favourite room in the house?
My hallway! Odd choice but I’ve gone to town painting it my favourite Lazuli blue. It’s the first thing when I walk through the door and I walk through it throughout the day as I work from home. The hallway connects all the spaces in your home so it deserves some love.

How long do you leave a redesign before wanting to do it again?
OMG it’s the opposite for me. I just want to get rooms finished. I have a builder for a husband and getting any projects finished in our own home just takes forever!

What’s the best collaboration you’ve worked on with an agency or brand?
The best collaborations that work for me are ones that really play into my strengths. I designed a House of Colour in my own signature style for furniture brand DFS, which included designing a room, hosting a live panel debate and holding one of my colour workshops for customers. I also loved doing a media campaign all about the psychology of colour for Habitat. It’s such a fascinating topic and I love how with a little knowledge of this framework people can really get empowered about how they want the home to feel. We did a photoshoot, video content, shop floor installation, as well as hosting press evenings and customer workshops.

Sophie-Robinson

What advice would you give PRs looking to get in touch?
Be really clear on your campaign objectives and pick a blogger who is inline with those brand ideals. I’ll never forget a PR asking if I’d like to be the face of a new trendy kitchen range they were launching. I said, ‘Sure send me over the images of the kitchen’. Well, it was grey. I thought… don’t you know who I am!

What other blogs do you read?
My podcast co-host Mad About The House of course! Kate would never talk to me again if I didn’t! To be fair I’ve read all the blogs in the Vuelio top ten. All very good indeed! As a new entry to this list I’m happy to be in such great company!

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MPs believe social media has a negative impact on politics

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Research commissioned by Vuelio, the political and media software provider, has found that MPs believe social media has a negative impact on politics, with four in five (81%) of the 137 MPs surveyed believing public attitudes towards politicians have been changed for the worse as a result of social media. The research is released at a time of heightened speculation regarding an early general election. It is important to recognise the central role that social media is likely to play in any subsequent campaign, as a crucial communication tool for all of the main parties.

According to MPs, there are specific ways in which social media has damaged public engagement. Over three quarters (79%) believe social media has made it difficult for the public to source information from trustworthy sources and 78% believe it leads to people being overloaded with information. This impacts policy making, with two in five (42%) MPs believing social media has changed the policy making process for the worse, and a third (36%) believe it has changed public understanding of policy for the worse.

DOWNLOAD THE FULL RESULTS HERE

While MPs believe, on balance, that social media has had negative impact on politics, they do recognise some positives. Almost half (47%) of MPs say it has improved the transparency of politics and around two in five (44%) say it has improved engagement between politicians and the public.

Commenting on the research, Joanna Arnold, CEO of Vuelio said: ‘Social media has ushered in a new era of political immediacy that is reshaping how politicians engage with the public. While recognising that social media has improved transparency, four in five MPs believe it has changed public attitudes towards politicians for the worse. The depth of concern that MPs have is a timely reminder of the risks of social media as well as the potential it has to transform political engagement.’

Max McEwan, Senior Consultant at ComRes said: ‘While politicians clearly have misgivings about the impact of social media on the political process, they are increasingly reliant on these new tools of communication. This is particularly true for MPs in marginal constituencies, for whom the research shows that social media is the most important channel when engaging with potential voters. We therefore stand poised to enter an election that could be decided based, in part, via a communication channel that MPs consider to have damaged the political process.’

Rachael Clamp Chart.PR, MCIPR, Chair of CIPR Public Affairs said: ‘This is fascinating research. A challenge for politicians and a pause for thought for anyone who wants to engage with them.

‘Social media has broken down barriers and removed some of the mystery surrounding the nature of our ‘them’ and ‘us’ politics. But the role of an MP has also become ambiguous. What some MPs say has driven engagement with constituents hasn’t resulted in better debate and is eroding traditional media channels. MPs are also making a distinction between how they engage with the public and how they engage with lobbyists, which is part of ethical lobbying practice.’

While MPs consider on balance that social media has had negative impact on politics, they recognise that it is around twice as important as securing editorial coverage in communicating with constituents (64% vs. 35%). Social media is considered only marginally less important as having face to face meetings with constituents (64% vs 70%). The importance of social media for constituent engagement increases among younger MPs with three quarters (74%) of MPs born since 1970 saying social media is an important communication channel for engaging with constituents compared to half (49%) of those born in the middle decade of the last century (1950-1959).

Labour MPs are most likely to consider social media as important to engagement compared with Conservative MPs (75% vs 57%). When it comes to reaching stakeholders working in policy or the media, MPs consider activities in parliament, such as parliamentary debates and APPG sessions as significantly more important (60%) opposed to less than half that figure (25%) choosing social media.

This research was commissioned by Vuelio to understand the changing relationship between MPs, the press, editorial and social media. ComRes surveyed 137 MPs (51 Conservative, 67 Labour, nine SNP and 10 others) using a combination of paper and online surveys. The survey was conducted between 11 June and 12 August 2019. Data have been weighted by party and region to be representative of the House of Commons.

Influencer marketing rules

Do you know the influencer marketing rules?

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The CMA has launched a survey with PromoVeritas to help the industry test is knowledge of influencer marketing rules.

If you work in PR or marketing and are actively working with bloggers, vloggers, Instagrammers, podcasters and creators then you have responsibilities around gifting and collaborations. Likewise, if you’re working in content creation as an ‘influencer’, then you need to know the rules around working with brands and agencies to make sure you’re getting it right.

The survey only takes a few minutes to complete and let’s you know your score when you get to the end.

Take the survey here.  

The CMA will use the results to continue educating the industry about what they need to do in order to raise standards and promote best practice.

It follows the pledge that celebrities and influencers made back in January to clean up their act on social media. This cohort included Ellie Goulding, Alexa Chung, Millie Mackintosh and Zoella.

Vuelio continues to support best practice in the industry both with its clients and the influencers we connect them to. By following the correct process you can ensure your work is seen as high quality, which, no matter what side of the influencer marketing relationship you’re on, benefits your audience and your brand.

Team Tunnah Eventing

Equestrian blog interview: Sophie Tunnah, Team Tunnah Equestrian

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Sophie Tunnah is an equestrian blogger from Northumberland. On her equestrian lifestyle blog, Team Tunnah Equestrian, she shares stories and adventures from training sessions, competition reports, her favourite products and every day equestrian yard life.

We spoke to Sophie about how she first got into blogging, balancing blogging with her day job, the inspiration for content, setting up an Equestrian bloggers’ Facebook Group and how she works with brands and PRs.

How did you get into blogging?
My first post went live in October 2012, when I started my blog as a way to document our competition performance from the past 2012 Eventing season. I found writing my blog posts gave me a really good way to reflect on the positives and the negatives, so I could focus on what we needed to include in our training plans.

Even though I started my blog seven years ago, I still very much stick to these principles – sharing our stories, adventure and our journey. I’ve added various elements throughout the years, such as product reviews and informative posts about general equestrian topics, but all my posts remain personable and relatable to my experiences.

Team Tunnah EventingHow does your professional experience heading up a global digital marketing team for an international travel brand influence your role as a blogger?
Firstly, I LOVE horses, and I have since as long as I can remember. But over the last 15 years, digital marketing and technology has captured my curiosity too. My blog simply enables me to bring these two passions together.

I’m not as hands on with the projects in my team as I used to be. My blog gives me that hands on touch again. But it doesn’t only play to my own needs, my professional experience and knowledge means that I’m able to keep on the pulse of industry updates and innovations to keep my blog in tip top condition.

When collaborating with brands, my professional side can be a huge advantage as I’m able to view the conversation from both my own blogger seat, but also crucially from the seat of a brand. It’s enabled me to ask questions such as what is the brand looking for from this collaboration, what value are they looking for and how can I better understand their objectives to create a great collaboration pack for them?

I also saw that while there were many blogger support groups on Facebook, there was nothing specifically for equestrian bloggers, like there is for travel, beauty, lifestyle, etc. So in March 2017, I setup the first of its kind group, dedicated to equestrian bloggers to create a place we could all unite, share tips, ideas and knowledge to all help each other become stronger. Hand in hand came my Blogger’s Corner section with posts all about how to get more from your blog and the top tips in a digital space to help any kind of bloggers.

I also offer digital marketing consultancy services, on a part time basis, for brands looking for some extra support, insight or recommendations.

What do you enjoy the most about being an equestrian blogger? What are the main challenges you face?
I love being part of such a supportive community. The equestrian world is known for being competitive and quite nasty at times, however, when I explored the equestrian blogging world, I found it quite the opposite. Everyone is supportive, friendly and prepared to help each other. There’s many different interests, disciplines and opinions, but everyone still seems to come together to create a community that I really enjoy being a part of!

My challenges… Well, as my blog is part time, time always has a part to play, but all that means is that I have to prioritise well and make sure I’m organised when it comes to planning my blog’s content and developments. My next biggest challenge is the ever-changing social media landscape. It can sometimes feel you just start to understand and make it work, before it changes again. But this is a challenge I don’t dislike. It stops you doing the same thing over and over, and all the updates are orientated around better user experience and I want my content to be what they want to enjoy.

Team Tunnah EventingHow do you decide what content to focus on?
By our adventures and what we’ve been up to! Training updates and competition reports are easy to do when we’ve been out for the day.

I recently started looking into Search Console more, looking at what keywords my blog had the most impressions for, but didn’t have strong rankings for. I then ran these keywords through a keyword idea generator to spin off post title ideas to help strengthen our rankings. I also realised that my SEO presence for a key phrase wasn’t as I wanted – equestrian blogger. As such, I’ve created 10-15 post titles to write about over the coming months to strengthen this term directly. I did the same thing for dressage, showjumping and eventing. I’ve looked back at those Search Console keywords for specific products, topics or services, and what pages rank for them so that I can freshen these up.

Are there any particular trends you are noticing?
I think the word influencer took over the word blogger a year or so ago. The size and scale of what a brand is looking for is what then seems to make the selection of who to work with.

As influencers have become a trend across the digital marketing world, it’s leading to a somewhat saturated place and I’ve seen instances (equestrian and not) where bloggers/influencers jump from brand to brand depending on what they’ve been gifted.

I am pleased to see a lot of brands ‘waking up’ to how to select their influencers, especially in the equestrian world, which seems a little further behind industries such as fashion, beauty and travel. It’s not about how many followers you have, but about how many people you can reach AND engage. Brands seem to be able adapt themselves to a sliding scale with the blogger, rather than simply not working with a smaller account in favour of one with one million followers but only a few hundred likes on their content.

Team Tunnah EventingWhat are the best collaborations you’ve worked on?
My best, and favourite, collaboration is with Boudica Equestrian. I was welcomed as their brand ambassador in September 2018 to aid their growth – they are a small start-up and offer personalised online shopping experiences. Laura, who owns the company, was open to my blog due to its real and personable tone and was looking for someone to get behind her business and be dedicated to it growing. It’s aligned totally with my principles and I really enjoy working with her. We will have been collaborating for a year this month, and I really hope it continues for many more years!

Do you accept press releases?
I do, providing they can fit in my content and don’t conflict with existing brand collaborations.

An example of one I accepted is about top tips for winter stabling as it was timely and genuinely offered tips for when your horse is spending less time in the field over the winter. I also accepted a press release about an eventing event taking place as I felt my audience had an interest in this equestrian discipline.

Examples that I haven’t accepted are specific equestrian clothing item releases as this would conflict would Boudica, but prior to that, I didn’t use or wear them; unproven feeding advice and guidelines as I don’t want to publishing any information that could cause problems if incorrect; and very generic equestrian brand press releases as there is no link to them and me.

Do you have a good relationship with PRs? What advice would you give to PR professionals who want to get in touch with you?
The ones I have worked with in the past, I would say I have a good relationship with and always ask to be sent equestrian information for any future opportunities. I enjoy PRs that are interested in making the right connections for the brands that they are representing, which most of them do, but there are some blanket or cold contacts I’ve had that clearly haven’t even read my blog. That’s frustrating!

If any PR wanted to get in touch, please do so! I have no fixed way of working, and so can always offer bespoke solutions depending on the brand’s objectives and desired outcomes. I find this means that every opportunity presented to me actually creates a unique solution proposal back to the PR or brand.

What are your future plans for your blog?
In August I underwent a full redesign, so I don’t think there’s any major design work on the cards, but I am looking to build my social media presence to drive more traffic to my blog and create awareness for it. One of the focus areas will be to research and strategise for my Pinterest profile as we go into 2020. I also want to build an increased search presence in the organic results, and while this isn’t something I can just do and forget about, I’m planning loads of posts in September to the end of the year to give me a good starting point.

I hope that by building on the foundations that I’ve already set, I can also expand the portfolio of brands that I work with and, who knows, it may enable me to learn new things and discover new products and services. This includes outdoor and countryside as well as fitness, to broaden my content and experiences of an all-round equestrian lifestyle; being in the countryside and being fit to take to the saddle!

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PRCA Russia

PRCA launches PRCA Russia

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The Public Relations Communications Association (PRCA) has launched PRCA Russia.  

PRCA Russia will focus on consolidating the industry in Russia, raising standards in PR and communications, setting code of conduct, facilitating the sharing of best practices and innovations, raising the profile of Russian PR and communications internationally, creating networking opportunities, working for the greater benefit of the industry, and promoting on the industry’s behalf.

PRCA Russia is chaired by Francis Ingham, PRCA director general and ICCO chief executive, and managed by Elena Fadeeva, FleishmanHillard Vanguard Russia/CIS general director and Orta Communications group president.

The PRCA is currently celebrating its 50th anniversary. It is the world’s largest PR professional body, operating in 66 countries. PRCA Russia is the first international public relations organisation within Russia and the first PRCA organisation in Europe to be founded outside of the UK.

Francis Ingham said: ‘This is the dawn of a new era of Anglo-Russian PR cooperation. Practitioners in Russia, the UK and indeed all around the world share common challenges and common opportunities. As the world’s largest PR Association, we are delighted to announce this new relationship with our Russian friends and colleagues, and I know that together we will drive our industry forward to new heights. I am personally honoured to be PRCA Russia’s inaugural Chairman, and I look forward to working with Elena Fadeeva in the years to come.’

Elena Fadeeva said: ‘The launch of PRCA Russia is a real milestone for the industry in our country with the first arrival of the leading all-around international professional organization. PRCA Russia uniquely brings the PRCA’s 50 years of experience in setting up standards and raising the bar on communications to the country. We are here to unite corporations, consultancies and professionals to work hand in hand building the industry of the future. We believe PRCA’s global reach will help us raise the profile of the best of PR and communications from Russia internationally, featuring truly outstanding work that our industry can do – creative, innovative, ethical, and effective.’

Kate Watson-Smyth 2019 feature

Number one interior design blogger: Kate Watson-Smyth, Mad About The House

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Kate Watson-Smyth is the number one interiors blogger behind the multi-award-winning Mad About The House. A journalist and published author, Kate has designed The Mad House as a sourcebook for modern living.

We spoke to Kate about the future of blogging, the sense of community on Instagram, working with brands creatively and her favourite blogs to read.

Kate Watson-Smyth 2019 3How do you describe what you do to other people?
Author/Blogger/Stylist/Whatever.

How much of a community is there around interiors bloggers?
There is a real sense of community in our field. Particularly on Instagram where we all chat to each other and there’s lots of sharing of each other’s work in stories. I love that aspect of it. It also feels very friendly and welcoming when people share the renovations they are doing and ask for, and receive, advice, ideas and tips.

What’s the best thing about being a professional blogger (if that’s how you refer to yourself)?
I don’t refer to myself as such but that’s probably because I’m a journalist – and therefore a professional writer – by trade. For me the best part of the job is the variety of opportunities that it has brought me. From being able to earn my living from writing, which is my first love, and expanding that into books (my third will be out in March 2020) to interior styling as well as helping people find the decor that is right for them; and then setting up a podcast, The Great Indoors, with television presenter Sophie Robinson [Ranked fourth in the top 10].

More recently I have begun using my platform, if you can call it that, to set up a directory of interiors and homewares brands that are actively trying to reduce their impact on the planet. Do Less Harm aims to be a comprehensive listing of companies in this sector with details of what they are doing when it comes to packaging, disposal, eco-friendly practices and sustainable production. It’s only just launched so it’s small at the moment, but I’m hoping it will grow and be a useful, and huge, resource as well as persuading other companies that they need to step up their own game when they can see what their competitors are doing.

Kate Watson-Smyth 2019What’s does the future of blogging look like?
Well isn’t that the $64m question! For the last few years people have been predicting the death of the blog and I think many of them did take a hit from the rise of Instagram, but Instagram is proving tricksy these days and many people find it frustrating that their pictures aren’t being shown to their audience, which has in turn led to a resurgence of blogging. There was an evening a few months ago when Instagram went down for hours and people all turned up on Twitter announcing that they had written blog posts for the first time in ages. And that, for me, was key. We don’t own Instagram and if it closed down or disappeared, your audience would go with it. You own your blog and its content and no-one can take that away from you.

The other point is that your blog is like your street address – you can always find it and the content that is there. It’s a nightmare searching Instagram hashtags trying to find the brilliant thing you’re sure you saw two months ago when you can’t remember the name of the person who posted it. Long live blogs I say. But then I would, wouldn’t I!

How do you describe your style?
Constantly evolving, but let’s go with monochrome maximalism for the time being.

What’s your favourite room in the house?
The last one I decorated.

How long do you leave a redesign before wanting to do it again?
That completely depends. I might be constantly tweaking but it’s a rolling thing. We moved into this house nine years ago. We painted it all white, then gradually all shades of grey and I have just finished painting out all the grey, so that’s going to average at every three years or so if my sums are right. That said, I realise that how often I redecorate is probably a different answer from how often I want to redecorate…

Kate Watson-Smyth 2019 2What’s the best collaboration you’ve worked on with an agency or brand?
That’s a tough one. I could tell you the worst! (I won’t). There have been many over the years and I tend to like them for the creative freedom and/or the people I work with as well as doing something new. So, Velux was fun because we made a video, which was different and they were a great team. Working with DFS was cool as I worked with Sophie and we styled a roomset according to our own (very different styles), and Bisque Radiators was great because it was nominated for an award.

What advice would you give PRs looking to get in touch?
Do email me. Don’t DM me on Instagram because it’s easy to miss those messages. Don’t address me as ‘Mad’ and do have an idea of what we might do together based on where our mutual strengths lie. It’s always better too, if the brand isn’t overly controlling about what they want.

I have worked on several campaigns that start off as ‘we want to work with you because we love your feed and think it’s a good fit…’ and end up being ‘you need to post this at this time and we want approval of every story and caption that goes out’. I can see that sometimes that is necessary because things can go wrong, but often it ends up killing the creativity that they wanted to hire in the first place. A little give and take and discussion in both directions is always good.

What other blogs do you read?
I love French for Pineapple [ranked tenth in the top 10] – no one is better at spotting a trend than her, Jess at Gold is a Neutral, and Sophie of course – I need to know if she’s being rude about my boring lack of colour that week. I think Melanie Lissack and Karen Knox of Making Spaces are both really talented and clever. I also love Caroline Hirons for all things beauty and Wardrobe Icons for fashion that I mostly can’t afford but like to look at.

 

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Clarity in Confusion

How can you navigate the current political landscape?

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Politics is changing by the second, making it harder to keep up with the issues that affect you and your clients. And whether you work in public affairs or PR, everything that’s happening in Westminster will affect your role and your ability to succeed in communications.

It’s not just the impact on our industry and clients, daily front-page announcements are making it more challenging to understand how to influence in a world of constant change. That’s why we are delighted to announce our next webinar: Clarity in Confusion, tomorrow, Tuesday 10 September 2019 at 10:30 am. 

Sign up here and if you can’t join us live, we’ll send you the recording afterwards.

We have three panelists to guide us through the political turmoil: James Baker, PR and Public Affairs Associate at Brunswick, who advised Boris Johnson on his successful leadership campaign; Katie Roscoe, Head of UK Public Affairs – Helicopters and Civil at Airbus; and Alexander Tiley, former Press and Comms Officer to a Labour MEP, now working in public affairs.

Our guests will be discussing what’s happened up to this point to create the current confusion, how the political climate and Brexit is affecting policy-making decisions, what you should be prioritising and the importance of the Party Conference Season for your engagement.

Party Conferences are particularly useful to understand what’s happening in each party and reach the right people to help with your agenda. But if you have never been, or you are watching from afar, it helps to get the inside track from those in the know. Find out what sessions are the big ones, which guests are likely to make a splash and the tips and tricks to come out of each on top.

Don’t let Brexit, a new Government and parliamentary procedure swamp your role, get clarity in confusion with Vuelio.

Boris Johnson longest week

A week is a long time in politics…

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Since parliament returned from summer recess on Tuesday, we have witnessed one of the most hostile weeks in UK political history. Amidst the rumbling constitutional crisis, Boris Johnson’s brother Jo decided to resign as a Cabinet minister and MP, citing the ‘unresolvable tension between family loyalty and the national interest’. If we are only weeks away from a general election, this is surely a gift to opposition parties who can now point, not just to an utterly divided country and Conservative party, but a Johnson family which has also found Brexit irreconcilable.

The Prime Minister’s warning that any Conservative MPs who rebelled this week in a key vote to delay the UK’s exit date from the EU and remove the threat of no-deal, was followed through. It meant 21 Conservative rebels immediately had the party whip withdrawn and were removed from Tory WhatsApp groups with lightning speed.

Political observers and opposition MPs alike are shocked that former Cabinet ministers like Philip Hammond, Greg Clark, Rory Stewart and Justine Greening now find themselves outside their party and unable to contest the next election as Conservative candidates. Even Conservative party grandees like the Father of the House Ken Clarke and Sir Nicholas Soames, grandson of Winston Churchill, are among the group now sitting as Independents.

Many of them have taken the opportunity to announce they will not be standing again at the general election, along with others like Nick Hurd, Dame Caroline Spelman and Claire Perry. Some, like Rory Stewart, have indicated their intentions to re-stand as independents. This might present a wider opportunity for deals to be done with opposition parties to ensure the biggest block of anti no-deal MPs is returned in the next parliament.

A set piece speech by the PM in West Yorkshire on Thursday to formally launch the police recruitment drive for 20,000 new officers, was largely overshadowed by his brother’s resignation and by criticism that he shouldn’t have used a large group of police recruits as a backdrop, given he also covered the Brexit crisis and his desire to hold an early general election.

As it stands, the Fixed-term Parliaments Act requires a two thirds majority of MPs (434) to support an early election and in the vote this week, while it was the only division that the Government won, (by 298 votes to 56) it failed to secure the two thirds majority. A second vote has been tabled for Monday 9 September, but opposition party leaders are holding firm and will continue to abstain on this, all but preventing an October election and keeping Boris Johnson in office to try to negotiate a more acceptable EU exit deal. Whether he will adhere to the new law, if passed by parliament, and request an extension remains to be seen but he insists he ‘would rather die in a ditch’ than request one.

This week also saw Chancellor Sajid Javid’s Spending Round, which has perhaps been lost amidst the constitutional crisis and Government defeats, but it did give the Chancellor the opportunity to confirm a 4.1% increase in day to-day spending, equating to an additional £13.8bn for education, the NHS and the police. Javid said the Spending Round was part of the Government’s strategy: ‘turning the page on austerity and beginning a new decade of renewal’.

Finally, the PM’s chief adviser Dominic Cummings continues to come under fire for his actions, including firing the Chancellor’s Special Adviser without prior warning and asking police to escort her out of Downing Street. His actions, as well as his tone to MPs and staff, has provoked attacks from Tory backbencher Sir Roger Gale who referred to him as ‘an unelected, foul-mouthed oaf’. Former Conservative Minister Margot James also criticised the PM for Cummings’ behaviour in a PMQ on Wednesday, which received sustained applause from opposition MPs. She said: ‘The great lady, whom I am sure you and I both revere, Mr Speaker, once said, “Advisers advise, Ministers decide.” Can I ask the Prime Minister to bear that statement closely in mind in relation to his own chief adviser, Dominic Cummings?’

The Prime Minister’s response focused on the Government’s Brexit policy: ‘As for the excellent question that my hon. Friend asked, be in no doubt that we are deciding on a policy to take this country forward, not backwards, as the Leader of the Opposition would do’.

Next week will surely provide further turmoil but it remains to be seen if we will be any closer to knowing the date of the general election after another week of parliament. Perhaps the party conference season will now carry on largely as planned and not be disrupted too much due to purdah and media reporting restrictions that will come into force once a campaign commences.

Do less harm

Do less harm

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Kate Watson-Smyth, who writes the UK’s number one interior design blog Mad About The House, has launched Do Less Harm: The Directory.

The Directory is designed to help interiors shoppers ask the right questions and base purchasing decisions on those companies and providers who are trying to reduce their harmful impact on the planet.

It also serves as a sustainability round-up because some companies don’t shout about their activities so it will be a one-stop-shop where everything can be seen in one place.

Kate is accepting new submissions from brands and organisations to share their sustainability status. PRs are invited to complete the online form, whether you represent a big high street retailer or bespoke business.

Kate said: ‘The fashion industry has begun to talk about sustainability and I realised that we still don’t have clear information in the interiors world. Often pieces that are made from recycled materials can be very expensive (and limited edition) and I wanted to look at how companies operate as a whole – from their creation to their disposal so that we, as consumers, can decide where to spend our budget.

‘It might be that we can choose three companies selling sofas at the same price, but one is UK-made, one will recycle your old sofa and the other is shipping from China and will dump your old one in landfill. If you have the right information you can choose where you want to spend your money.’

The Directory is still in its infancy but Kate has ambitions for it to become the resource for sustainability when it comes to furnishing or renovating your home.

Boris Johnson no 10

Prime Minister Boris Johnson – the first 28 days

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With Parliament back after summer recess and the threat of a general election now a likely option to break the Brexit deadlock, there’s never been a more important time to understand the political landscape and what it means for organisations across the UK. What can public affairs and external communications professionals learn from the first 28 days of Boris Johnson’s premiership?

The current prime minister’s ambitions for his Government have been revealed in a number of policy announcements he’s made since taking office, all of which received media scrutiny from traditional and online sources. In this briefing, Vuelio highlights key observations that provide essential insight into where he may face opposition progressing his agenda and where the battlegrounds lie, if, or when, a general election is called.

Download the analysis here. 

 

 

IMS header

Agenda announced for the Influencer Marketing Show

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The Influencer Marketing Show is back at Old Billingsgate, London on 22 and 23 October 2019. Vuelio is delighted be the official media partner for this two-day event, which includes up to 40 exhibitors, engaging seminars and insightful workshops.

The show will give delegates everything they need to learn how to create profitable campaigns across social media, discover new partnerships and learn about the growing world of influencer marketing.

The agenda has been announced and alongside the big issues facing the industry, such as measurement, ethics and best practice, the Influencer Marketing Show also looks to the future of influencer marketing and what it holds for the industry.

Designed to help delegates build relationships and share ideas with those in the industry, the event has great opportunities to network outside of the sessions, including a prosecco lounge and networking drinks at the end of day one.

Whether you’re attending to learn more about the world of influencer marketing or you’re on the lookout for the latest tech to boost your strategy, make sure you drop in and say hi to Vuelio who will be at the show on both days.

Tickets are on sale for the Influencer Marketing Show and readers of the Vuelio Blog can get £50 off the ticket price using code VUELIO50.

christina

ICCO appoints Inaugural Ethics Chair

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The International Communications Consultancy Organisation (ICCO) has appointed Christina Forsgård as its inaugural Ethics Chair. She takes up the role ahead of the ICCO’s annual Power of Ethics campaign in September, but it has a remit for driving change throughout the year.

The appointment is part of the ICCO’s strategy to work with other sectors and focus on educating the public, businesses and PR professionals to identifying and combat misinformation, disinformation and malinformation, and helping to identify reliable information and trusted sources.

Christina is founder of multi-award-winning PR consultancy Netprofile in Finland. She also takes an active role as a marcom technology angel investor, has appeared on several top influencer lists and was awarded a National Security Award for designing a ground-breaking cyber security and disinformation training course.

Christina said: ‘We acknowledge that our profession comes with great powers of influence, therefore we have responsibility to combat disinformation and fake news. Not because it’s important, but because it is absolutely vital for humanity. I am honoured to act as the first ICCO Ethics Chair globally and fortify the power of ethics in communications with ICCO leaders.’

Elise S. Mitchell, president of the ICCO and founder and chairman of Mitchell, said: ‘Ethics is one of ICCO’s top strategic priorities. Christina’s expertise and leadership will help ICCO continue to elevate the global conversation about ethics and promote professional principles such as advocacy, honesty and transparency. I am delighted to serve alongside her.’

ICCO works to raise professional and ethical standards of the public relations industry internationally and the September campaign marks two years since the Bell Pottinger expulsion from PRCA on 4 September 2017 as well as the creation of ten globally binding principles, agreed across 66 countries in the Helsinki Declaration, that champions the #PowerofEthics.

Press release

6 steps to write a press release

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The press release remains the PR’s choice for distributing news and communicating with the media. Whether you’re tweeting your news or publishing online for search engines and digital audiences, there are six points to follow to ensure your release gets the attention it deserves.

1. Have something to say
The most important step: have some real news to share. What is your company/client doing differently to everyone else? Has this story happened before in your industry? While the appointment of a new HR director might be big news in your organisation, it’s unlikely to spark much excitement externally. However, if your new HR director is implementing an innovative people management scheme, then this could be news.

2. Know your audience
Before you attempt to build a target media list, get to know your audience. Who are you trying to reach? This will enable you to target the right journalists and influencers. The more relevant your news is to their style and audience, the better the chance is of them covering it.

3. Get to the point quickly
Journalists and influencers receive hundreds of releases a day so write a snappy headline and put the story highlights at the beginning. Use the headline as the subject line if you’re emailing your release, which will help the recipient quickly work out that it’s relevant to them. Use this momentum and get to the point in the first paragraph – who, what, when, where, why and how – keeping their attention.

4. Use quotes to add colour but put them in the right place
Quotes can help explain the ‘why’ of your story. Really think about using quotes from experts that add to or move the story on. Quotes appear towards the end of your press release after the facts have been established.

5. Follow the press release template

  1. Headline
  2. All the relevant points in the first paragraph
  3. More detail in the second and third
  4. Quotes
  5. Contact details for more information
  6. Notes to the Editor with extra information that provide some background
  7. Boiler plate explaining what the company (or companies) does and how it describes itself

6. Prepare for follow up
When following up your press release, be ready to provide answers to any questions the journalist has and give time frames for getting back to them. It’s also a good idea to have supporting materials and spokespeople ready for providing extra comment or interviews.

Ready to send a press release but don’t have the right tools? The Vuelio Media Database lists thousands of journalists, editors and influencers with detailed biographies and contact information, and Vuelio Distribution lets you reach them all at the click of a button.