New MP Briefing: Education

While Brexit and the tensions in the Middle East are likely to dominate the next few weeks in the House of Commons, the focus will also be on domestic policy for the first time since before the 2016 referendum. 

While the UK’s future relationship with the EU and agreeing a trade deal in the short time frame of the next 12 months will be challenging, the 80seat Conservative majority means the Government can at last move on to the domestic legislation that Boris Johnson has championed since taking office in July 2019. 

With the largest Conservative majority since Margaret Thatcher achieved in 1987, and with Conservative MPs elected across the north of England and north Wales for the first time, it is clear that the Government will now ensure that key public services are better resourced. 

Education funding is likely to be a factor in this increased public spending given Boris Johnson has repeatedly promised to ‘level up school funding’.  

The Prime Minister’s speech in Downing Street the day after the election victory spoke of ‘providing better schools’ alongside a plan to deliver ‘better infrastructure, better education, better technology 

The Queen’s Speech, which was summarised by the Vuelio Political Monitoring team, set out the Government’s plans to give schools ‘a multi-billion-pound boost, investing a total of £14 billion more over three years’. This increase is in addition to an extra £4.5 billion for teacher’s pensions. 

Increases in spending for this sector mean that by 2022-23, the core school’s budget will be £7.1 billion higher than it is currently. Teachers’ starting salaries will also be increased to £30,000 nationally by September 2022. 

The Government has also pledged to renew its focus on further and technical education, providing £400 million for 16-19-year-old education, and investing in preparation for the roll out of T levels before the courses start in September 2020. The Queen’s Speech also pledged to invest an additional £3 billion in a ‘National Skills Fund’ over the course of the Parliament and to establish 20 new Institutes of Technology, offering higher technical education in Science, Technology, Engineering and Maths.

As the public affairs community, education campaigners and politicos get to know the intake of 140 new MPs and 15 former MPs returning to the Commons who served before the 2017 General Election, the Vuelio political team has profiled 19 MPs with a background in education. 

The Briefing includes Jonathan Gullis, the new Conservative MP for Stoke-on-Trent North, who was previously a secondary school teacher in Birmingham and a trade union representative for the NASUWT, and Labour’s new Cynon Valley MP Beth Winter, who was a communications officer for the University and College Union (UCU) Wales

It also includes Edward Timpson, the former Minister of State for Children and Families from 2015 to 2017, who returns to the House of Commons having lost his former constituency in 2017 to Labour. 

The Briefing also profiles Conservative MP Laura Trott, a former head of family and education policy at 10 Downing Street. She has pledged to campaign for a new boy’s grammar school for her Sevenoaks constituency, which was previously represented by the former Defence Secretary, Sir Michael Fallon.

Get in touch with the Vuelio Political Team if you have any question regarding these briefings or if we can help your organisation get to know the 2019 intake of MPs better.  

New MP briefing: Health

As 140 newly elected MPs return to Westminster this week, the Vuelio Political team has been getting to know the new intake for our clients and stakeholders. 

Aside from Brexit, which is clearly going to dominate this session of parliament as the UK formally leaves the EU by 31 January and begins trade negotiations, it is clear from the 19 December Queen’s Speech that domestic policy will also feature much more in the coming months. 

The NHS, and ensuring it is adequately funded going forward, was a major issue of the General Election and this also featured heavily in the Queen’s Speech.  

Vuelio has written profiles for the 17 MPs who have a background in healthincluding two Conservative MPs who served in the House of Commons previously but were defeated by Labour in 2017: Amanda Solloway and Jason McCartney.  

The NHS legislation set to be debated in this parliament, which was also listed in the Vuelio Queen’s Speech Summaryincludes an NHS Funding Bill, the Medicines and Medical Devices Bill and the Health Service Safety Investigations Bill. The Conservative Party election manifesto and subsequent Queen’s Speech also included sections on mental health reforms and social care reform, after the latter issue dominated the previous 2017 general election and was a factor that deprived the then Prime Minister Theresa May of the party’s majority.  

Boris Johnson’s manifesto and Queen’s Speech sought to achieve ‘Cross party consensus on long-term plan for social care reform’ and as well as promising an additional ‘£1 billion for adult and children’s social care in every year of this Parliament’, the only stipulation listed was that ‘Government will ensure that nobody needing care will be forced to sell their home to pay for it’. 

With such a high number of new MPs elected, the Vuelio Briefing will be useful for public affairs professionals, campaigners and politicos wishing to get up to speed on the new House of Commons, especially those with an interest or background in health. This includes the new Conservative MP for Crewe and Nantwich, Dr Kieran Mullan, who is an NHS A&E doctor and was involved in local campaigns to secure additional funding for Crewe’s Leighton Hospital. The new Labour MP for Enfield North, Feryal Clark, has a local government background in health, as the Cabinet member for health, social care, leisure and parks on Hackney Council. She was also a Deputy Mayor of Hackney and her brief included responsibility for adult social care, older people strategy, health devolution and integrated commissioning and mental health. 

The new Lib Dem MP for Twickenham, Munira Wilson, succeeded the party’s former leader Sir Vince Cable, and she now has the largest majority of the party’s 11 MPs. Her previous role was Corporate Affairs Director for a science and technology company, focused on Brexit and health policy issues, and she has also worked within health and children’s charities. The Briefing also includes newly elected SNP MP Dave Doogan, who held the Health and Social Care brief when he was leader of the opposition on Perth and Kinross Council. 

The Vuelio Briefing on MPs with a background in Education will be published later this week. 

Get in touch with the Vuelio Political Team if you have any question regarding these briefings or if we can help your organisation get to know the 2019 intake of MPs better. 

The Creative Shootout 2020 finalists

Finalists announced for The Creative Shootout 2020

Eight agencies have made it through to the live final of The Creative Shootout 2020 on Thursday 23 January, which will be held at Picturehouse Central.

The eight finalists were chosen by a high-profile judging panel after they had all submitted their 60-second content. The finalists will take to the stage to show off their creative clout for a cause that needs bold solutions: homelessness. This year The Creative Shootout’s charity of the year is Crisis, who will provide the all-important brief on the day, which the agencies will use to create their 10-minute live pitch in the hopes of taking home the top prize.

The eight PR and marketing agencies who have made the final cover a range of disciplines:

  • Alpaca Communications – PR agency
  • Epoch Design – Design consultancy
  • Fever – PR, social and influencer agency
  • FleishmanHillard Fishburn – Communications agency
  • Grayling – Integrated communications agency
  • Haygarth – Brand engagement agency
  • TracyLocke – Advertising agency
  • Wavemaker – Media agency

To enter The Creative Shootout, these agencies had to submit a 60-second piece of content to demonstrate their creativity.  The entry format was open and not restricted to a specific type of content.

Creative Shootout founder Johnny Pitt said: ‘With entries ranging from ads to vinyl records, to films and bespoke board games, the entry creativity was jaw-dropping this year. The Shootout exists to showcase the extraordinary talent and thinking in our industry, whilst giving back – and year five looks set to be a blockbuster of a live final.’

At the live final, the finalists will draw straws to determine the running order with each agency having just 10 minutes to pitch their idea to the judges and a live audience of 350. The winning agency is crowned on stage and will get to work with Crisis to see their idea come to life, aided by a £10,000 prize fund – as last year’s winner Wire did with A Plastic Planet.

Matt Downie, director of policy & external affairs at Crisis said: ‘Ending homelessness will require brave people and brave thinking. The Creative Shootout is about just that, and everyone at Crisis is looking forward to seeing what happens in January.’

Vuelio is proud to sponsor The Creative Shootout for the third year in a row and we are looking forward to seeing the creative ideas from all the finalists.

The 2020 judging panel includes:

  • Victoria Buchanan, executive creative director, Tribal Worldwide
  • Kate Davies, head of brand, Guardian News and Media
  • Matt Downie, MBE, director of policy and external affairs, Crisis
  • Nils Leonard, founder, Uncommon Creative Studio
  • Elspeth Lynn, executive creative director, Geometry
  • Johnny Pitt, founder, The Creative Shootout
  • Laurent Simon, chief creative officer, VMLY&R
  • Gary Wheeldon, co-founder, Talker Tailor Trouble Maker
  • Ann Wixley, executive creative director, Wavemaker

Want to attend the live final? Get in touch here.

Get to know your customer

5 ways to get to know your customer

No matter what kind of comms you do, you need to know your customer; who they are, what their goals and daily challenges are, and why they buy your product or use your service. Great customer insight leads to the right messaging and makes a bigger impact on your business.

You can only get this insight by listening to your customers and target audience, and there is a wealth of knowledge to be uncovered in your customer-facing teams. So, here are five ways to get to know your customers:

1. One to one interviews
Interviews are a great opportunity to gain an in-depth understanding of your customers’ challenges and goals. For example, we regularly interview customers to find out more about how they use Vuelio and what challenges they have that we could help them overcome.

2. Focus groups
Group sessions are great for testing out new ideas and finding out more about a specific set of problems. There are pros and cons to focus groups, but they work best when you select a group of customers from your ideal target segment, run them yourself and keep the conversation from your brand as neutral as possible.

3. Feedback surveys
Keep them short and sweet and always provide a free text box to let your customers get their gripes off their chest. NPS and customer satisfaction surveys are good for measuring the overall happiness of your clients and will help to uncover things you can address using comms.

4. CRM data
Everyone in an organisation uses a CRM to some extent. Here you’ll find a wealth of information and feedback from your customers and how they’ve interacted with your customer facing teams. What do they buy? Who are they? How much do they spend with you? Which competitors are they reviewing?

5. Social Media
Use a social media listening tool like Vuelio’s sister service Pulsar to discover what your customers are talking about, what issues are important to them, what brands they like and who influences them.

Get in touch to see how we can help you track the conversation and your campaign’s impact.

Fake News Conservatives

How the election was won and lost on social media

Vuelio’s sister company, Pulsar, tracked the general election campaign across social networks and other web sources during the campaign from 6 November, when parliament was dissolved, to polling day on 12 December. 

Pulsar’s analysis of the general election campaign across social media suggests Labour had unlocked the formula for success online. So great was the difference in Labour’s, and specifically Jeremy Corbyn’s, online impact compared to Boris Johnson’s and the Conservatives’, that it was clear the heavy landslide result came as a shock to many on the night.

Further analysis of the results reveals an online campaign of two sides: one clearly focused on Brexit and the other focused on generating support among its engaged following and attacking the current Government over its claims and record.

This is evidenced in three key areas: what the successful party candidates were sharing on social media, how both made claims of ‘fake news’ against their opponents throughout the campaign and how the parties reflected the most-discussed topics in the public sphere.

What candidates shared
The infographics below show the most widely shared links by successful Conservative and Labour candidates. For Conservatives, the party’s manifesto comes out on top and it is closely followed by the party’s alternative Labour manifesto to respond to the opposition document, which was so positively received in 2017. A second alternative Labour manifesto, CostofCorbyn was also widely shared by the Tories.

A link to encourage voters to ‘register to vote’ before the deadline was shared over 100 times, which contrasts starkly with the same link being shared over 2,500 times by Labour candidates. This shows that it was far more in the interests of Labour to boost voter turnout through social media and to encourage those who might not be registered to vote to take part in the election.

Labour campaign sites to help voters were also among the top links shared including the party’s ‘polling station finder’, Labour campaign events, Labour’s Fair Tax Calculator and other Labour manifestos covering specific policy areas including Nature, the Green Industrial Revolution and ‘your personal manifesto’.

Fake news
Analysing mentions of the term fake news by Conservative candidates during the election campaign shows several spikes. The biggest, on 27 November, came when the Conservatives used the term to attack Corbyn’s financial plans, claiming they would cost every tax payer rather than just the wealthiest.

Other spikes include 19 November when Corbyn was attacked following the leaders’ debate; 5 and 6 December relates to the dossier Corbyn released which was linked back to Russian sources; and on 9 December, the story about boy on the hospital floor in Leeds was published, which was initially accused of being fake news.

Fake News Conservatives

For Labour the mentions of fake news follow a similar trend following the leaders debate on 19 November, the dossier being released on 5 December and the Leeds hospital story. However, the Leeds story spike among Labour candidates on the 10 December, following the previous day’s accusations that the story was fake news, which itself turned out to be false.

Labour candidates also collectively attacked Boris Johnson’s campaign on 1 December, accusing him of spreading fake news and running a campaign of misinformation.

Most discussed topics
This chart shows the key topics of the general election campaign by topic, which indicates that Brexit and the NHS account for over 50% of general election-related social media posts. The economy is the third most popular topic on 9.9% of posts with 9.3% for racism.

Most discussed topics

Brexit and NHS were two of the biggest topics also being discussed by Conservative and Labour candidates respectively. The question of racism, particularly around antisemitism and islamophobia, featured less heavily in the candidates’ discussions than it did in the public debate.

Conservative Candidates’ word cloud:

Conservative word cloud

Labour Candidates’ word cloud:

Labour Word cloud

Given that the Conservative campaign focused entirely on Brexit and the NHS was a Labour primary policy platform, this is perhaps unsurprising.

The overall strength of Labour’s digital campaign and the number of its members sharing the party’s message and policy pledges show it was clearly able to dominate the social media space during the campaign. However, the Conservatives were able to make up for this with paid digital advertising targeted to the right demographics in their key constituencies, a single clear campaign message and a broader voter base outside of social media users.

As the analysis of the 2019 campaign is now conducted and two parties begin to select new leaders, it is worth reflecting on David Cameron’s 2015 comment ‘Britain and Twitter are not the same thing’. Dominating the social media conversation and ensuring your party’s messaging is loudly and widely shared is not, on its own, sufficient to win.

Find out more about Pulsar, the audience insights and social listening platform. 

PRCA-appointments-2019

PRCA Council announces chairman and vice-chairman for 2020

Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020.

On his appointment to chairman, founder member of the Campaign Collective and chair of PRCA Charity & Not For Profit Group Simon Francis commended the council’s ‘bold steps in agreeing a definition for social impact, but we need a dedicated drive to move this agenda forward.

‘Demonstrating our social impact will improve recruitment and retention, ensure we are talking the language of board rooms and procurement teams and show to the public that we are a globally aware, responsible profession. As part of the social impact agenda, we will be encouraging PR and communications agencies to ‘buy social’ from social enterprises in 2020.’

Five in a Boat managing director Julia Herd also highlighted the important work the council will continue in 2020: ‘I look forward to contributing to the advancement of the stature and standing of comms professionals everywhere. Placing our members at the heart of change and driving forward the industry in a positive way will be key for me.’

Enabling consultation of senior practitioners as an industry think-tank, the PR and Communications Council aims to advise on best practice for those in the professional and to inform strategic priorities for the PRCA.

Amanda Coleman and Jessica Ozdemir were thanked by PRCA director general Francis Ingham MPRCA for their work leading the council throughout 2019.

The winning 2020 council manifestos can be read here on the PRCA website.

Content-Screen-Featured

Investment increased in-house for content creation in 2020

UK PR and marketing firms are confident in their in-house abilities to create quality content for campaigns in 2020, according to research from digital asset management specialist Canto and Sapio Research.

Analysis of responses from decision makers in SME, enterprise and blue-chip marketing departments found an upcoming average increase of 9% in PR and marketing content creation, with a third of marketing teams planning to reduce agency spend and create more content in-house than a year ago. In bigger companies with over 100 employees around half (49%) plan to in-source more of their content next year.

One of the barriers the companies surveyed frequently come up against with sourcing content includes information silos within their organisations – 71% of respondents cited examples of missing or overlooking potentially useful content due to employees not sharing outside of their own teams (a factor also raised in a recent study from Survey Media). More than three quarters of the respondents (80%) believed that content is often buried within the business and hard to find.

Unsurprisingly, improving the ROI on content produced in-house, as well as that sourced from outside, will only get more important – 51% intend to make better use of market research to get clearer results on what’s working next year. 42% are planning to use better technology, 37% will repurpose existing content, 34% will implement better measurement and 29% will reduce their spend on agencies.

‘What is clear is that higher content output must demonstrate value for organisations,’ said Canto’s head of UK business development Mike Paxton of the growth in content creation due to happen in-house. ‘Research shows that the need for high quality content is only growing in significance as brands continue to battle to boost awareness and reputation in crowded markets’.

Measure the impact of your content and campaigning with media monitoring from Vuelio.

The-Cornish-Dog-Featured

Pet Blogger Spotlight with Hattie Day, The Cornish Dog

‘I try my best to portray a realistic representation of owning and fostering dogs, sharing both the good and bad sides,’ says Hattie Day about her aims with The Cornish Dog. ‘It’s all part of the fun of having dogs!’

Since 2017, Hattie has been posting about her adventures around Cornwall with dog Woody. Now also out adventuring with Hen (who joined the family in June of this year), Hattie is an expert on the best walks the area has to offer. Read on to find out how Hattie hopes to help more dogs find their forever home and what she loves best about the pet blogging community.

How did you get started with blogging about pets?
I started The Cornish Dog shortly after adopting my black working cocker spaniel Woody in 2017. He was the first dog I’d owned in Cornwall and while I knew there were so many exciting new walks to explore, I wasn’t sure where they were or what to expect. In the early days, Woody’s recall was unreliable and he still loves running off and exploring on his own. I wanted to know it was safe to let him off without having to worry about busy roads, fields of livestock, steep cliff falls or other hazards. I started The Cornish Dog as a way of reviewing our walks to help other first-time dog owners and those visiting Cornwall better plan their dog-friendly adventures.

What’s your favourite thing to post about?
I really enjoy posting about new walks and beaches we’ve tried. This summer we embarked on a 125-mile hiking adventure on the Cornish Coast Path, tackling the whole of the North Coast. I can’t wait to share the rest of our 300-mile adventure next year!

 

I also love sharing our experience as fosterers for Spaniel Aid UK. Since signing up in February 2019, Woody and I have fostered six dogs. Of course, we also failed as fosterers and adopted Hen (short for Henry) in June 2019. Through fostering for Spaniel Aid, I hope I inspire others to consider fostering or adopting a dog of their own. I believe every dog deserves a life full of adventure and I want to help dispel the negative stereotypes of rescue/adopted dogs while doing my bit to help them find their forever homes.

What are the best things about the pet blogging community that other blogging sectors might not have?
I really value the diversity of the industry and how approachable the community is. When I first adopted Woody, I reached out to a number of dog accounts I followed to ask all sorts of questions. Owning a dog can feel daunting at first but knowing I had friends to turn to online to help me through was really reassuring.

I also love how adventurous the community is and I’m so grateful to be a part of it. I’ve made friends with owners across the UK through The Cornish Dog and have been on so many incredible adventures. There’s no way I would have climbed Snowdon, visited The Cotswolds or hiked the Coast Path had I not started The Cornish Dog.

 

What are your thoughts on pets/animals becoming celebrities through blogging and featuring on social media?
I don’t consider Woody and Hen as celebrities and it definitely wasn’t my aim when starting The Cornish Dog. I do worry that the rise in pet influencers could negatively contribute to the number of dogs being surrendered to rescue centres and organisations every year. I’m very conscious of this and try my best to portray a realistic representation of owning and fostering dogs, sharing both the good and bad sides. After all, neither Woody, Hen nor any dog is perfect; they’ve all got their quirks and some days are definitely better than others. It’s all part of the fun of having dogs!

I would never advise getting a dog based solely on accounts you follow on Instagram and it’s incredibly important to thoroughly research every aspect of dog ownership. Different breeds have different needs and it’s vital you choose a dog that fits into your lifestyle – and remember owning a dog is often a ten plus year commitment.

Is there something you would never feature/write about on your blog?
The Cornish Dog is all about inspiring others to get outside adventuring with their dogs and my website attracts readers with similar aspirations. I often discuss difficult topics on my blog, particularly surrounding sustainability and the dog industry, and am always open to new topics and projects. However, I would never write a feature that doesn’t align with my audience, their aspirations and outdoorsy lifestyle. My readers always come first and I often turn down partnerships that I feel aren’t relevant or in alignment with The Cornish Dog’s brand.

Do you think it’s necessary to have pets of your own to blog about pets/animals?
Not necessarily, but it definitely helps. It depends what your niche is and the topics you choose to discuss. I found Rachel from The Paw Post’s articles about losing her dog Daisy really insightful and reassuring, as it’s something I definitely worry about as an owner.

For me personally, I know The Cornish Dog wouldn’t exist if I didn’t have dogs of my own. Having Woody and Hen helps me tailor my content to other dog owners and really relate to their experiences and struggles. Walking is so different when you’ve got a dog in tow and both Woody and Hen’s quirky personalities definitely bring added charm to the articles and features I write.

Which are better, cats or dogs?
Seeing as I’m allergic to cats, I’m going to have to say dogs!

How do you work with PRs and brands – are review products and new launches useful?
I often work with PRs and brands to promote dog friendly things to do in Cornwall. We’ve been invited on a number of complimentary stays across the Duchy in exchange for blog posts and features on social media. Occasionally we receive products to review too, with a particular focus on sustainability and eco-conscious brands.

I am also a photographer by trade, working with dog businesses to shoot product and lifestyle photography for their websites and social media. I’m very grateful for every opportunity the dogs and I receive and enjoy hearing how our projects positively impact businesses and brands.

For PRs looking to work with you and your blog, how would you prefer they approach you?
Email is the best way to contact me if you’re interested in working together. My portfolio contains examples of my work, as well as testimonials and case studies from previous clients.

What other blogs do you read (whether pet-related or not)?
I enjoy reading blogposts about outdoor adventure, both in the UK and abroad. I love learning about climbing, long distance hiking, water sports and (of course) adventuring with dogs. Some of my favourite accounts include @ace_the_jrt, @cockapoomarley, @mywhiskeygirl, @mycaninelife, @roman.around.scotland, @trailsandbears, @theadventuresofjosieandedie and @jessyyandthewonderdogs.

Reach-the-right-influencers-with-the-Vuelio-media-database

Trolling

The Antisocial General Election campaign?

Vuelio’s Sam Webber highlights how candidates of all parties are facing high levels of abuse in this election campaign and how many are using social media to highlight what his happening on the ground in different constituencies and to call it out. One challenge for the next government through the Online Harms White Paper will be to improve the online environment for users and to ensure it is regulated more effectively.

As votes are cast in today’s General Election, parties and policies aside, one of the more damaging aspects of the campaign has been the abuse directed towards candidates and party activists. This is often intensified by or begins on digital platforms.

Social media has also offered candidates the opportunity to highlight what has been happening on the ground in different constituencies, which might not otherwise be picked up beyond local or regional press. While not exclusively, this abuse seems to be directed more heavily towards female candidates of all parties.

Labour candidate Natalie Fleet, defending the Labour seat of Ashfield, tweeted a photo of her Nottinghamshire campaign HQ with its windows smashed.

Tweeting out a photo of the damaged shop front, she said: ‘This is the reason those that love me didn’t want me to do it. It is hard, yet I can’t stand by & see #Ashfield left behind.’

She spoke to the Guardian about the attack: ‘It’s deliberate, it’s targeted and it’s not very nice; and, unfortunately, in this climate it’s also predictable.’

A Liberal Democrat candidate, Hannah Perkin, standing in Faversham and Mid Kent said last month: ‘I have the police coming to my house tomorrow following personal threats to the safety of myself, my friends and my family. I am standing up for what I believe in. When did we lose the ability to do that? Honestly heartbroken.’

Luke Pollard, the Labour candidate for Plymouth Sutton and Devonport also reported a case of homophobic graffiti on his campaign office to the police. He said: ‘There is no place for hate in our city and I will continue to call it out wherever and whenever I see it… There is no place for hate but with each attack more and more people stand up against it.’

Only this week, the Transport Minister Nusrat Ghani tweeted out a photo of racist hate mail she received and said: ‘Today’s post – so I’m the racist & being told to go back to where I come from?’

While the number of MPs standing down at the 2019 General Election at 74, is lower than the 1997 election where 117 MPs stood down and 2010 when 149 stood down, many have noted the number of MPs and primarily women who have stepped down citing the pressure of serving in the House of Commons since the EU Referendum and indeed citing social media abuse.

Among the 74 people are a significant number of female MPs who have served as cabinet ministers including Nicky Morgan who took the rare step as the serving Digital, Culture, Media and Sport Secretary to announce she would not be contesting the election as a Conservative candidate. Morgan said part of the reason for stepping down included the abuse she received for ‘doing the job of a modern MP’. She added: ‘I think the abuse, because of the platforms, because of how strongly people feel about the current political situation, that has changed enormously in the almost 10 years since I started’.

Justine Greening, Amber Rudd and Dame Caroline Spelman also stood down as well as prominent opposition MPs including Gloria De Piero, Heidi Allen, Labour deputy leader Tom Watson and former Conservative minister and brother of the Prime Minister, Jo Johnson.

As the campaign concludes this week, the National Police Chiefs’ Council told the Press Association 198 reports around candidate safety had been made between November 15 and December 4 and that around half were serious enough to be treated as crimes. The majority of these were allegations of malicious communications online, but there were also reports of criminal damage and harassment.

Vuelio’s recent White Paper, The Politics of Social Media, which was discussed in a fringe meeting at Conservative Conference attended by Nicky Morgan looked at the changing role of social media in British politics. The 2019 campaign has only highlighted the importance of online campaigning even more. The next stages of the Online Harms White Paper, which seeks to improve the online environment for users and tighten up regulation will be a major issue for the incoming Government whatever the result of today’s election.

 

Sam Webber is External Relations Manager at Vuelio. He is a prospective parliamentary candidate in the general election, standing for the Liberal Democrats in Erith and Thamesmead.

Unsplash

Stock image provider Unsplash dives into the digital marketing space

Media platform Unsplash has launched a digital marketing arm for companies looking to leverage branded images for online and distribution. Brands will now be able to curate and share their native content with 300 million monthly users on the Unsplash media platform.

Starting life as a Tumblr blog in 2013, Unsplash is now the largest image provider across the globe with free access to one million images for its community of users.

‘People want to connect with brands in a way that doesn’t feel fake or forced. We knew that we could offer brands a positive and authentic opportunity to engage with people at scale, in a way that doesn’t feel like any of the traditional ad products,’ said Unsplash co-founder/CEO Mikael Cho of the launch.

Although currently invite-only, the ability to publish branded images, align them with relevant search terms and syndicate them to creators across the world provides value for both brands and their PR agencies. Images spread across the Unsplash website will also be shared on over 1,400 popular online platforms with the potential for earned media and authentic influence.

Brands already working with the newly-launched digital marketing arm are Google, Harley Davidson and Square.

More information about the platform can be found at unsplash.com/brands.

Want to get coverage for the brands you’re working with? Reach relevant media contacts with the Vuelio Database.

(Photo by Harley-Davidson on Unsplash)

New followers by party

Tactical voting spikes on social media in final days of #GE2019 campaigning

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as what voters are saying and sharing online during the general election campaign.

The latest update of the Pulsar/89up social election index analysis of social media followers and content engagement across the main social networks and online sources reveals over 700,000 mentions of tactical voting on Twitter since the beginning of the general election, with a significant spike in interest from 5 December. The level of conversation on this topic has consistently risen since the start of the general election.

This follows prominent public figures with large social media followings endorsing tactical voting, including Hugh Grant and Deborah Meaden.

Graph 6

The 2019 General Election is primarily a two-horse race on social media with the Conservatives’ higher social media spend going toe-to-toe with the huge personal social media presence of Labour leader Jeremy Corbyn. The Labour campaign organisation Momentum and prominent party supporters like Owen Jones have also been amplifying the Labour campaign messages and directing activists to the most crucial electoral battlegrounds.

Analysis of social media followers and content engagement across the main social networks and online sources (blogs, forums, online news) between 8 November and 10 December 2019 reveals significantly higher volumes of engagement with content from Jeremy Corbyn in comparison to that from Boris Johnson. For both leaders, the engagement levels of their social media posts have dropped in the last week.

Post engagement

Media sources
The social election index also collated information on the media sources that have been shared most widely during the campaign. These point to sources which are arguably more favourable to the Labour campaign and show that the Guardian, the Independent and the Mirror are the three biggest websites shared during the campaign, with the BBC in fourth place.

Media sources

In terms of actual content, the most widely shared links during the campaign includes highly debated photo story of a four-year-old boy sleeping on a hospital floor due to a lack of beds. It also includes the ‘Register to vote’ link which ensured a large boost in voter registration early in the campaign. The impact of this spike in registrations will not be fully known until the results are in but it reveals new levels of engagement with politics.

Most shared links

Corbyn ahead
Jeremy Corbyn has been adding new followers at a much more rapid pace than Boris Johnson across social media platforms, with the Labour leader getting a major uplift in the number of his social media followers after his much-criticised interview with the BBC’s Andrew Neil on 26 November. Conversely Boris Johnson received heavy criticism for not agreeing to an interview with Neil despite all other party leaders doing one. A video clip by Andrew Neil with the topics he wanted to ask the Prime Minister about became one of the most widely shared pieces of content on social media.

New followers by party

Graph 2

The Jeremy Corbyn social media surge has had knock on impact on engagement for the respective political parties with Labour staying ahead of the Conservative party in terms of engagement across Twitter and Facebook. This could make a huge difference on election day itself in terms of boosting voter turnout and ensuring that party activists are campaigning in the constituencies where they can have the most impact on the overall result.

post engagement

The major issues of the campaign

Brexit remains the topic driving the most online conversation during the General Election, followed closely by the NHS. Yet, for arguably the first time in British history, the discussion about racism has driven almost as much conversation as the economy. Social media conversation about racism, whether anti-Semitism or Islamophobia, had 484,360 mentions compared 508,124 of the economy on Twitter in the period up to 10 December. Of the 484,360 mentions of racism, 86,108 are specifically mentions of Islamophobia (18%) and 203,224 mentions of anti-Semitism (42% of total mentions).

top issues in GE

On Monday 16 December, Pulsar will compare social media success with the results of the General Election to determine the impact of social media on the results. Whether Corbyn and the Labour party can use their current social media momentum to boost voter turnout remains to be seen.

Ed Davey

Ed Davey: Lib Dems can stop Boris Johnson and build a brighter future

This blogpost is part of a cross-party series on Vuelio’s political blog Point of Order which publishes insight and opinion to help public affairs, policy makers and comms professionals stay ahead of political change and connect with those who campaign on the issues they care about. The blog has recently published on voter turnout and opinion pollingthe immigration systemthe environment, the justice system and tackling the climate emergency. To find out more or contribute, get in touch with Vuelio Politics.

Lib Dem deputy leader Ed Davey writes that his party is ‘best placed to take seats from the Conservatives and block Brexit’ and adds that neither party leader deserves to be Prime Minister because both ‘have led their parties to the extremes’.

If Boris Johnson wins on Thursday, you lose.

If you want concerted action to tackle the climate emergency, you lose.

If you want to fight poverty and build a fairer society, you lose.

If you want a strong economy to fund decent public services, you lose.

If you believe in working together internationally to tackle shared challenges – from political instability to the power of the tech giants – you lose.

There is not a single one of the major challenges facing us that will not be made harder by leaving the European Union – abandoning the single market, scrapping freedom of movement, imposing barriers to trade.

You don’t make Britain better by making Britain poorer.

Stop Brexit and we can start building a brighter future. Straightaway. No need for more years of negotiations.

We can invest the £50 billion Remain bonus – the boost experts say the Treasury would get from an economy two per cent larger by 2024-25, if we stay in the EU – in public services and tackling inequalities.

We can tackle the climate emergency with a plan to generate 80% of our electricity from renewables by 2030.

We can transform our mental health services by treating mental health with the same urgency as physical health.

We can give every child the best possible start in life by recruiting 20,000 more teachers as part of an extra £10 billion a year for our schools.

We can build a fairer economy by providing free childcare from nine months and giving every adult £10,000 to spend on skills and training through their lives.

Only Jo Swinson and the Liberal Democrats have a plan to stop Brexit and build a brighter future for everyone.

The Liberal Democrats are winning. We gained more than 700 seats in the local elections. We beat the Conservatives and Labour at the European Elections. We took away Boris Johnson’s majority with MPs joining us from Labour and the Conservatives.

Polling suggests Boris Johnson is on course to regain that majority on December 12 – unless the Liberal Democrats can stop him.

We are the party best placed to take seats from the Conservatives and block Brexit. Labour are down since the last election. The Liberal Democrats are up. It was the threat we pose, especially in London and the south of England, that so petrified Nigel Farage that he stood down hundreds of his candidates and told people to vote Conservative instead, to avoid the risk of a People’s Vote.

What does it say about Boris Johnson’s Conservative Party that there is no place in it for moderate voices like Sam Gyimah and Sarah Wollaston, or for Ken Clarke and Michael Heseltine, but Nigel Farage, and even Tommy Robinson, can cheerfully give it their endorsement.

A majority Conservative government, led by untrustworthy Boris Johnson, will leave Britain poorer, more divided and standing alone in the world.

Both Boris Johnson and Jeremy Corbyn have led their parties to the extremes. Neither deserve to be Prime Minister.

The Liberal Democrats are the party that can stop Boris Johnson, stop Brexit and build a brighter future for people and our planet.

This is a guest post from Ed Davey, the Lib Dem Deputy leader and Shadow Chancellor. He is the party’s candidate for Kingston and Surbiton.

Katzenworld's-Marc-and-Iain-Featured

Pet Blogger Spotlight with Marc-Andre Runcie-Unger, Katzenworld

‘Everyone has a soulmate pet!’ believes blogger Marc-Andre Runcie-Unger, who covers all things cats with Iain Runcie-Unger on Katzenworld. Feline friends are the focus for Marc-Andre, who recommends ways to keep them in all the treats, empty boxes and feather toys they could want.

But alongside all the fluffy stuff, is there a darker side of pet blogging?

How did you get started with blogging about pets?
We adopted two rescue cats and at the time there weren’t many cat-focused blogs around. That’s how Iain and I, with a few friends, founded Katzenworld during a board game evening!

What’s your favourite thing to post about?
My personal favourite is content that helps people. Tips and advice to help other people out there know more about how to care for their feline friends.

What are the best things about the pet blogging community that other blogging sectors might not have?
Everyone has a soulmate pet! Might it be a cat, dog, rabbit or even reptile. It really seems to set the scene apart.

What are your thoughts on pets/animals becoming celebrities through blogging and featuring on social media?
I personally think that one needs to listen to their pet and recognise what their limits are. There sadly are some celebrity pets out there that don’t seem happy about the ‘fame’.

Is there something you would never feature/write about on your blog?
A lot of Americans are still into the declawing of cats… there is nothing beneficial about this and it’s outright cruel. I would therefore never permit any content promoting such a barbaric practice.

Do you think it’s necessary to have pets of your own to blog about pets/animals?
Yes! While there are general pet blogs out there from people without animals, their content does not manage to have the same appeal as those of bloggers with animals.

Very important question here – which are really better, cats or dogs?
Cats, of course.

How do you work with PRs and brands – are review products and new launches useful?
I try to have a two-way beneficial collaboration with PRs and brands and treat everyone as uniquely as they should be treated. Review products and new launches are most certainly useful.

For PRs looking to work with you and your blog, how would you prefer they approach you?
Initially via email with a pitch followed by a phone chat.

What other blogs do you read (whether pet-related or not)?
Nintendo Insider, Bionic Basil and Cat Chat With Caren and Cody.

Reach-the-right-influencers-with-the-Vuelio-media-database

Loan Charge

Using the power of social media to make the #LoanCharge an election issue

This blogpost is part of a series of guest posts on Vuelio’s political blog Point of Order, which publishes insight and opinion to help public affairs, policy makers and comms professionals stay ahead of political change and connect with those who campaign on the issues they care about. To find out more or contribute, get in touch with Vuelio Politics.

In this post, Steve Packham from the Loan Charge Action Group, argues that the General Election has been ‘both a challenge and an opportunity’ for the campaign and he writes that his group will continue to lobby newly elected MPs to suspend the date people must declare and pay the charge, which is still set for 31 January 2020.

In the heat and fury of the election campaign, it can be difficult to get messages heard about many important issues, with Brexit, the NHS and a few other key national issues inevitably dominating. However, for many people, there are issues that are personal to them, that affect them directly and that are more important than anything else in deciding how they will cast their vote in #GE2019.

One such issue is the draconian Loan Charge, a policy introduced by the current Government giving HMRC the power to demand life-changing retrospective tax bills for arrangements that were legal. It has led to at least seven suicides but still the Government refuses to suspend the date people must declare and pay it, which is 31 January 2020.

It is difficult to get such issues noticed above the media coverage of the election campaign, but it can be done through a combination of people power, campaigning savvy and clever use of social media.

In normal political times, for a Government policy to have led to seven people taking their own lives and with over two hundred MPs in the last Parliament calling on the Government to halt it would surely be enough to succeed in stopping the Loan Charge. Yet these are not normal times and, with so much focus on the Brexit saga, Ministers have proved astonishingly and callously stubborn.

The calling of this election has been both a challenge and an opportunity for our campaign. A challenge because all our efforts and the support of over 200 MPs had already led to the Treasury reluctantly announcing a review, but the report was then delayed till after election. The Loan Charge meanwhile remains in place and the clock is ticking.

Yet the election has proved to be a real opportunity too, with the chance to lobby election candidates up and down the country. As they hear about the retrospective Loan Charge and the damage it has done and will do to thousands of families, including in the constituency they are standing in, the more sign up to oppose this policy if elected. We have had some real breakthroughs, most notably when the Liberal Democrats pledged in their manifesto to scrap the retrospective Loan Charge; a very significant development.

With the need to get a suspension of the 31 January declaration date declared by current Treasury Ministers, we’ve taken the message directly to the Chancellor Sajid Javid, with powerful protests highlighting the seven tragic suicides, in Westminster and in his own constituency of Bromsgrove last Saturday. Although he refused to speak to the protesters – who were outside three of his local meetings in Rubery, Bromsgrove and Cofton – he was challenged on the issue by constituents at two of these meetings.   Clearly rattled by the protests, he sent out a member of his campaign staff to say that that the Chancellor wants the Morse review report published straight after the election. He did, however, again refuse to do the obvious and right thing, and suspend the January declaration date to allow the review recommendations to be implemented.

We have had amazing people who have turned up to protest in Westminster and Bromsgrove in the December cold, as well as a few months back in Runnymede – then the constituency of Loan Charge architect Philip Hammond. Real people power. Alongside this we have used social media and we have had #LoanCharge #LoanChargeSuicides and the question #HowManyMoreSajid? trending on Twitter in the UK. We have followed that up with protests aimed at Jesse Norman, current Financial Secretary to the Treasury, and at the Prime Minister himself, Boris Johnson.

So, through passion and powerful campaigning we have managed, even in this cluttered environment, to make the immoral Loan Charge an election issue. We will keep going and you can be sure that once the new set of MPs is announced on Friday 13 December (which will be lucky for some, unlucky for others) we will be holding them to their promise to #STOPtheLoanCharge and to #SaveLives.

Steve Packham, Spokesperson for the Loan Charge Action Group.

Winners revealed at the PRCA Public Affairs Awards 2019

Leading public affairs and lobbying experts came together last week to celebrate the best in the industry for the PRCA Public Affairs Awards 2019. The black-tie event at the Park Plaza Riverbank hosted by BBC Politics Live presenter Jo Coburn awarded winners across 21 categories, recognising voluntary, corporate and in-house across the country.

Successful in the Corporate Campaign of the Year category as well as Social Media Campaign of the Year was Battersea and APCO Worldwide. Also winning double on the night was Big innovation, taking home the prize for both Party Conference Fringe Event of the Year and Think Tank of the Year. The Douglas Smith Prize 2019 was given to Atlas Partners’ researcher Sophia Stileman MPRCA and political consultant Lionel Zetter FPRCA (pictured) was recognised for Outstanding Contribution.

PRCA director general Francis Ingham MPRCA said: ‘It was an enormous pleasure to recognise Lionel Zetter’s forty years of achievement with the Outstanding Contribution award. His status in public affairs is truly legendary, so this award was a fitting way to mark his retirement earlier this year, and to thank him for all that he has done to advance the interests of ethical lobbying’.

‘This is the sixth year of the PRCA Public Affairs Awards, and once again it was a night to remember. The standard of entries has never been higher, and is evidence of a thriving, rapidly-growing, and highly ethical industry. Congratulations to everyone who took home an awards, and indeed to all finalists.’

Here is the full list of this year’s winners:

  • Best Campaign in Scotland – 3×1 and Viridor
  • Best Campaign in Wales – Deryn
  • Best Campaign in Northern Ireland – British Heart Foundation NI & Donate4Daithi
  • Corporate Campaign of the Year – APCO Worldwide
  • Trade Body Campaign of the Year – Federation of Small Businesses
  • Public Sector Campaign of the Year – BCW
  • Planning Campaign of the Year – Connect
  • Voluntary Sector Campaign of the Year – Dogs Trust
  • Social Media Campaign of the Year – APCO Worldwide
  • Best In-House Consultancy Collaboration – OVID Health and NHS Confederation
  • Consultancy Campaign of the Year – PB Consulting
  • Party Conference Fringe Event of the Year – Big Innovation Centre
  • Party Conference Reception of the Year – PLMR
  • Party Conference Stand of the Year – NFU
  • In-house Professional of the Year – Hannah Marwood
  • Consultant of the Year – Rob Dale
  • Think Tank of the Year – Big Innovation Centre
  • In-house Team of the Year – The Investment Association
  • Consultancy of the Year – Atlas Partners
  • Douglas Smith Prize – Sophia Stileman
  • Outstanding Contribution – Lionel Zetter
Positive Marketing's Paul Maher

A Positive PR Spotlight with Paul Maher

‘There is no finer place to be than tech PR,’ believes Positive Marketing founder and CEO Paul Maher. Originally started in 2009 with an aim to reach across the Atlantic divide to tech leaders in the US, the agency is now a top thirty PR firm and award-winning consultancy, using all the technology at the PR industry’s disposal – video, memes, AI – to tell a story.

Bringing together experience from diverse backgrounds is how Positive promotes the new tech it’s excited about, with graduates from law, chemistry, economics and even art on the team. Paul’s past as a tech journalist as well as in-house roles at HP, VMWare and Mercury have helped – Positive is the only European agency to have been certified by the creators of B2B Tech Category Design, authors of ‘Play Bigger’.

Paul shares what he sees as the big challenges coming up for tech PR in 2020 and what he misses from the PR industry of ten years ago (it’s been a busy decade).

What were your original aims when founding Positive?
We wanted to create a way for UK-based tech leaders to gain the awareness of tech leaders in the US. I knew, from my time at HP and VMware, if we did this and stayed true to our roots in B2B tech we would be able to create amazing careers for young European talent.

Having worked in both journalism and PR, what do you bring to Positive in approach and skillset?
Our approach is entirely-driven by the excellent British tradition of independent journalism. Even if these days we may be delivering a video, a meme or an entire campaign fronted by PR, we have never forgotten the basics of storytelling. It’s all about angles, headlines and deadlines.

The Positive team has experience in a diverse set of sectors including Law, Chemistry, Economics and Art – how do these give Positive a different perspective on the tech industry?
Almost every industry has been ‘eaten by software’, so our diverse backgrounds really are a key differentiator. While everyone at the firm shares a massive love of tech, it’s what we do, they also bring specific experiences which really help. For instance, when you think about data compliance, it helps to have legally-trained team members, when we work with industrial software companies, it pays to understand what a catalyst is. The blend of tech and sector-specific experience is becoming critical to stand out in a world of PR generalists.

What do you see as upcoming challenges for the tech sector in 2020, and how are you preparing to help clients with them?
The tech sector is about to see change like never before. Politicians have woken up, some would say decades too late, to the power of tech to provide and eliminate jobs, to evolve economies and to simultaneously boost and hinder personal freedoms built on privacy. Not being ready for techlash, or thinking tech for tech’s sake is good enough, will not cut it. We are working with upscaling our clients’ messages to meet these new challenges. Soon we believe there will be nowhere for the disinterested or apathetic to hide.

Do you work with influencers? How, and which kind of campaigns do you think they work particularly well for?
The traditional influencers in this market are analysts like Gartner and IDC. A lot of people pay their ‘taxes’ and hate doing so. We work with an increasing number of experts who work in the grey space between analysts and consultants, often what is unfairly called ‘Tier 2’. This is a much smarter use of time and budget. Often these are people motivated by a professional passion and who can help us broadcast a message, with some degree of independence, which our clients value greatly. The proliferation of podcasts and vlogs, both owner and earned, are now a regular part of our repertoire.

What is an example of great PR you’ve seen over the last few years that made you think ‘I wish we’d worked on that’?
In B2B tech it is hard to think of a more inspiring shot than when Space-X synchronised the landing of their rockets. Poetry, ballet and literally a picture that launched a million words. The rebel in us loved Amazon switching off Oracle kits – regardless of the veracity of the story. On the B2C side, Paddy Power and Greggs are our sort of irreverent brands.

AI is a big story in PR and journalism at the moment – do you see it having an impact at Positive?
As the agency behind Big Data London, the largest data show in Europe now, we know more than most about AI. As it relates to our work, there will be a lot of change from bot-written financial stories, to deeper online sentiment analysis. Ultimately stories are not what AI does, it merely pulls together data points, so we will be augmented by AI, as we already are with several of the digital tools we use. As you might expect, we are very much up for embracing this exciting new tech.

With so much having changed in the industry over the last decade, what do you miss about the PR industry from ten years ago?
Easier to say what is not missed; pointless product launches, snooty entitled tech analysts, advertorial masquerading as earned media, heaving printed press packs around shows and clippings books. If we do have to get misty-eyed, perhaps we miss proper off-site agency planning days, international press trips and the sheer joy of explaining at social gatherings that tech PR is not tech support and they would have to fix their printer or WiFi themselves. These days most people actually understand what tech PR is all about.

Which magazines, columnists, blogs, or podcasts are vital reading/listening for people working in tech PR?
This has changed a lot. Clearly the tech writers on nationals and broadcast media are of interest, but we need to be ‘more upstream’ to predict what will interest them and the general public they cater to. This means now tech PRs need to be across the blogs and podcasts of all the major players as well as the core tech media and it also helps to keep an eye on what the VC industry is funding. There’s never enough time and so being smart about feeds is just good business.

What’s the most positive thing about working in PR today?
If you like technology and have the sort of crazy curiosity which we all share, there is no finer place to be than tech PR. Because tech touches everything and B2B tech remains the foundation of almost every human innovation today, this is the perfect moment to be at the forefront. Apart from coding, there is no better way to get to the heart of the human genius which drives the world’s economies. Who would not want to be a critical part of that?

Find Paul and Positive Marketing on Twitter, Facebook and Instagram and connect with top tech influencers and journalists on the Vuelio Media Database.

Pulsar social election index

Corbyn’s winning the social media general election

Vuelio’s sister company Pulsar has been tracking social media conversations across different platforms and highlighting the most popular policies, as well as the most engaging political parties and their leaders during the general election campaign. The influence of social media on campaigning is greater than ever, and this analysis shows who is finding success.

The Pulsar/89up social election index analysis of social media followers and content engagement across the main social networks and online sources reveals significantly higher volumes of engagement with content from Jeremy Corbyn in comparison to that from Boris Johnson.

Pulsar social election index

Corbyn is also picking up new followers at a much faster rate than Johnson, with both finding more success on Twitter over Facebook.

Pulsar social election index

He had a major uplift in the number of his social media followers after his much-criticised interview with the BBC’s Andrew Neil on 26 November, as well as this tweet on 24 November, which was by far the most engaged with piece of content from the period we tracked.

Issues
The index also shows that people are developing and evolving their arguments on social media, with Brexit dominating the general election in terms of the volume of social media conversations, closely followed by the NHS.

The biggest surprise, compared with previous elections, is the dominance of Racism in the social media conversation, on par with the Economy in the discussion. This follows media coverage in recent weeks about anti-Semitism and Islamophobia largely affecting the two main parties.

Pulsar social election index

The comparatively low volume around Crime and Security and Defence, will presumably change in the final two weeks of the campaign leading up to polling day on 12 December, following the tragic terrorist incident in London on 29 November. It has already led to wider questions being asked about resourcing of the UK’s police and security services as well as the prison and probation service.

The breakdown of issues by party show which policy areas are cross-party in terms of the social media conversation and which are dominated by either Labour or the Conservatives.

The Lib Dems and the Brexit Party, who have polarised positions on Brexit, have their biggest share of the conversation around the EU, while the Green Party takes a larger share when it comes to Climate Change and the Environment as expected. Following media reports of the SNP’s position on Trident and the UK’s nuclear deterrent, it is unsurprising to see their highest share of the conversation is around Security and Defence.

Issues such as Housing, Pensions and Nationalisation see Labour dominate the social media conservation, whereas Privatisation, Crime and Immigration are dominated by the Conservatives.

Pulsar social election index

The index is noteworthy given the amount of influence social media is expected to have on the final two weeks of the campaign and the eventual outcome, which is reflected in widely reported party spend on social media advertising. Whether Labour can convert its social media success into votes remains to be seen, but this tracker will give an indication of the public’s behaviour online right up until 12 December.

The party with the greatest social media influence will also have an advantage on election day itself in terms of ensuring members and supporters are amplifying the party’s ‘Get out the vote’ messages and are also directed to the most critical target seats.

The social media analysis in the Pulsar/89up social election index offers insight into the general election campaign across social networks and other web sources, such as Blogs, Forums, Reddit, Online News and YouTube from the 8 November to 2 December. The report tracks mentions of key political issues and UK political parties and their leaders.

Content Chaos

9 in 10 communications directors struggle with creating content

Concerns about content creation is one of the big obstacles the comms industry will face in 2020, according to a new survey commissioned by Speak Media and conducted by The Pulse Business.

Among comms directors responding to the survey, 90% regularly struggle to produce content, citing lack of measurement and analytics as the main issue. Content silos also cause stagnation in teams, with 29% of comms leaders finding themselves stuck due to a lack of communication and sharing within their own organisations.

Slimming World director of external affairs Jenny Caven recognised the issues: ‘Business units are fragmented and used to being measured on the success of their own initiatives. Working to tight deadlines doesn’t help when you need to take time out to pause and reflect on better ways of doing things’.

Other struggles uncovered in the survey included teams having to work with poor video and imagery as well as a lack of editorial strategy to guide them. According to an anonymous respondent, too much ‘random content’ is generated as a result of ‘too many competing pressures and no prioritisation, because we don’t know what works and what matters’.

Lack of skill across the team was another issue being faced – another anonymous comms professional sharing the view that ‘we need to be more rigorous in checking what content generates the most engagement’.

Though 10% of those surveyed reported no challenge at all, the tight deadlines, lack of direction and skill the rest of the comms industry faces needs to be addressed and remedied according to Speak Media head of content George Theohari: ‘Content Chaos is going to cause some huge issues for organisations in 2020, as the breadth, ambition and time-sensitivity of content needed to fill their channels now rival that of some traditional news outlets’.

‘Many large-scale communications teams can lack the specific editorial expertise needed to lead and coordinate the kind of multi-channel news team that will satisfy a brand’s many channels and stakeholders. This development can create huge challenges for communications leaders.’

Old Bailey

Bob Neill: Our frequently overlooked justice system needs to be properly resourced

This blogpost is part of a cross-party series on Vuelio’s political blog Point of Order which publishes insight and opinion to help public affairs, policy makers and comms professionals stay ahead of political change and be connected to those who campaign on the issues they care about. The blog has recently published on voter turnout and opinion polling, the immigration system, the environment and tackling the climate emergency. To find out more or contribute, get in touch with Vuelio Politics.

Conservative candidate and most recent Justice Committee Chair Bob Neill says that the UK justice system is ‘as integral a part of our social services as anything else, employing, directly or indirectly, some immensely dedicated, talented and brave people’. He calls for greater investment in our prisons, more money for the legal aid system and a proper strategy for recruiting, retaining and making the best use of magistrates, who deal with around 95% of criminal cases.

For many, the justice system can seem a distant and complex web of solemn juries and impenetrable legalese. Taken together with the fact most of us rarely have any direct contact with it, it can be easy to see why the sector is frequently overlooked and often under-appreciated. However, we do so to the detriment of us all.

Indeed, the justice system underpins everything we do, managing how we deal with those who break the rules and offend; how we try constructively to prevent that, protecting the public from harm and supporting the victims of crime; and how, wherever possible, we attempt to rehabilitate those who have done wrong, giving them the tools they need to forge a second chance for themselves. At the same time, our courts system helps to protect our fundamental rights, provides us with a means of seeking redress when the law is broken, and resolves disputes between individuals and businesses. These are all measures of a civilised society.

It is for those reasons the justice system is as integral a part of our social services as anything else, employing, directly or indirectly, some immensely dedicated, talented and brave people. It needs to be properly resourced and the people working in it better supported.

Against that backdrop, the Justice Committee, which I had the privilege to Chair over the course of the last two Parliaments, has in recent years carried out an ambitious and broad programme of scrutiny on everything from bailiffs and the enforcement of debt to the probation system and the small claims limit.

So, what needs doing?

In short, from a criminal justice standpoint, we need greater investment in our prisons so we can recruit more staff and, importantly, retain experienced officers; reform the prison estate, to ensure it remains fit for purpose; and make education and training opportunities central, providing support to help offenders find employment and housing once released. The recent announcement, included in the Conservative Party Manifesto, to create a prisoner education service focused on work-based training and skills is a very welcome first step.

To those who doubt the need for reform, I would say this: with the cost of reoffending estimated to be £18 billion a year, and recidivism rates remaining stubbornly high, the stark reality is that none of us as taxpayers are receiving value for money. All but the most serious offenders will one day be released from prison. The current status quo, in which not enough support is available to ensure those same people don’t simply revert back to a life of crime once on the outside, is neither economical nor does it represent smart justice.

From a civil justice perspective, we have to make sure our courts are more efficiently run and properly maintained, also putting more money into our legal aid system to ensure access to justice isn’t hindered. One of our main concerns has been an increasingly depleted magistracy. Given these volunteers deal with around 95% of criminal cases and a substantial proportion of non-criminal work, including family law cases, it’s a challenge that needs to be urgently addressed via a proper strategy for recruiting, retaining and making best use of our magistrates, including through advertising campaigns and work-based support schemes to help those who serve.

Whichever party comes out on top on 12th December, these will be the tasks incoming ministers have to grapple with. A good start would be to move forward with a pragmatic, evidence-based approach that seeks consensus across the House of Commons on these vitally important issues.

This is a guest post from Bob Neill, who has been Chair of the Justice Committee since 2015. He is the Conservative candidate for Bromley and Chislehurst.

Raindrops of Sapphire

Fashion Blogger Spotlight with Lorna Burford, Raindrops of Sapphire

Get some style tips in our catch-up with Raindrops of Sapphire’s Lorna Burford, who recommends a good pair of jeans (she previously edited the DenimBlog), loves Dior and sees a fashionable future in blogging despite some of her fellow stylistas moving over to social media.

As well as getting some notes on what to wear this winter, read about some of Lorna’s favourite collaborations and how you can work with her (jeans optional).

How do you describe what you do to other people?
I usually say it’s a mixture of modelling, writing and photography if they don’t know what blogging means. I find it depends who you’re speaking to as ‘blogger’ is still a relatively new career term.

How much of a community is there around fashion bloggers?
I would say there’s quite a large one. All the girls I have met or spoken to are usually lovely and there’s a lot of support from followers, too.

What’s the best thing about being a professional blogger (if that’s how you refer to yourself)?
I do refer to myself as that, or self-employed; either one. I would say the best thing is the freedom you have. You make your own hours, everything is on your terms (usually, unless there’s some specific collabs) and you generally just get to be creative how you see fit, so it’s very rewarding. However, it does always come with a downside of having next to no breaks or shut-off time.

What does the future of blogging look like?
I was worried for a while that everyone is going in the direction of social media instead, and I know a lot of blogs have dropped and been given up on because of this, but I would hope blogging still remains a popular and huge thing.

How do you describe your style?
It depends purely on the season and my mood, but I would say currently it’s got a little bit of a country mix in it, and I have been wearing a lot of black lately. Mostly it’s classic, though – wearable, with an element of statement here and there in the form of a bag or boots.

Which designer(s) should we keep an eye on?
Dior are having their moment right now and I’m also feeling Saint Laurent lately!

What one fashion item or accessory could you not live without?
That would be a pair of jeans, probably. Good-fitting jeans are everything! However, I am always in need of a pair of amazing boots!

What’s the best collaboration you’ve worked on with an agency or brand?
I’m going to say Clarks Village! I did a collaboration with them in the summer and it was fantastic! Not only were the ladies handling this campaign incredibly friendly and nice, and a joy to get on with, the village is great and I had such a fun experience with it all at the same time!

What advice would you give PRs looking to get in touch?
I would say try and make your emails personal. I receive a high amount of cold/spam emails every single day, so if you really want to work with a blogger or form some kind of relationship, please be personal and friendly in the email. Mention things they have recently been up to or take an interest in their blog first, before reaching out. I’m pretty certain you will get a reply then as the blogger knows you’re serious and won’t just delete the email in among the mass amounts of others.

What other blogs do you read?
I mostly read Cupcakes & Cashmere and Brooklyn Blonde. Love those two ladies!

Reach-the-right-influencers-with-the-Vuelio-media-database