accesswellbeing: Yoga for comms

More downward dog for less deadline stress: Access Intelligence launches free yoga for the PR industry

Need to unwind after work? With four in five people in PR and communications struggling with their mental wellbeing and a quarter having taken absence from work due to stress, anxiety or depression, Access Intelligence is opening its doors for a stress-free one-hour yoga class ‘accesswellbeing: Yoga for comms’ on 10 February from 6pm.

Open for free to PR and comms practitioners who sign up here, accesswellbeing is launching with the aim to inspire those in the sector to take action to improve their wellbeing. Already working with more than 3,500 organisations across the globe with a commitment to supporting the growth of the industry, Access Intelligence will hold the classes in its brand new offices in Hatton Garden, Farringdon.

‘Mental health is a significant issue with impact on every aspect of our industry – from the battle for talent to creativity and productivity,’ said Access Intelligence chief marketing officer Natalie Orringe. ‘We all have a part to play in enabling our teams to keep healthy which is why we’ve launched accesswellbeing. Our hope is that we’re part of inspiring positive change that starts with encouraging people to take action to be healthier.’

Sign up for the first come, first served accesswellbeing: Yoga for comms classes here to join us on 10 February from 6pm.

Want more about mental wellbeing in PR and comms? Read our 7 tips for improving mental health in the industry.

Elle-Linton-Featured

Fitness Blogger Spotlight: Elle Linton, Keep it simpElle

‘I feel like blogging opens me up to a world where I get to discover so many things, and sharing that journey of discovery is great,’ says Elle Linton of Keep it simpElle.

Read about the highs (tight knit community) and lows (thigh gap trend) of the fitness community and where Elle hopes to see improvement in 2020.

How did you get started with blogging about fitness?
After graduating from University (in Exercise Science) I found myself in a sport-related desk job. I was lucky enough to have a colleague who was active and encouraged me to take part in a project where I would be teaching fitness classes. That project grew and from it came the opportunity to be involved with various fitness events centred around the London 2012 Olympics. There was so much going on, I needed a way to share it all and hopefully get others inspired to get involved, so I started my blog.

Elle Linton 2

What’s your favourite thing to post about on your blog?
Personally, I love the variety that blogging brings and I enjoy creating all the content that I share. My main goal is to ensure the content is useful and has longevity so that gives me lots of room for creativeness. I feel like blogging opens me up to a world where I get to discover so many things and sharing that journey of discovery is great – be it the latest fitness technology, a new event or the latest superfood.

What are your tips for getting back into an exercise routine after the festive season?
I would say it’s pretty much like getting back to exercise at any point in time; starting a fitness routine from what probably feels like scratch can be difficult. The hardest part is starting so take that first step, be it booking into class with a friend for extra accountability or signing up for Parkrun or a Breeze ride. Once it’s done, you’ll be more motivated for your next workout. My other suggestions would be to make small changes, one at a time and to set yourself a goal with enough time to make success more likely.

What makes the fitness blogging community different (and better!) than others?
The fitness blogging community is a small world! Although I enjoy being a part of it, like most other industries it does have its flaws especially when it comes to diversity. I’d like to think, though, that brands and PRs working in fitness would want to be leaders in championing diversity and inclusion so I’m excited to see the landscape grow and change over 2020 to welcome a more diverse community.

Weirdest fitness trend you’ve tried/heard about?
I’m not one for trying trends, but I have seen a fair few things floating around on Pinterest and Facebook! The hip exerciser tool which promises to create a thigh gap and give you buns of steel has to be the winner for weirdest fitness trend, though! I’ve also seen resistance bands seem to be growing in popularity… I’ll be giving them a second chance in 2020!

What are the best songs to have on your iPod to get you fired up to work out?
If there is one thing I pride myself on when teaching, it’s always having a banging playlist! Here are a few of my current favourite tunes:

• Megan Thee Stallion, Big Ole Freak
• Lizzo, Tempo ft Missy Elliot
• Billie Eilish, Bad Guy ft Justin Bieber

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Who are your fitness inspirations?
My biggest inspirations come from day-to-day life rather than looking to professional athletes. I’m a big fan of @laurabiceps, who is a London-based fitness coach specialising in strength training. I get a lot of running inspiration from people I know and follow on Instagram like @livdmc and @megerecooper. Cycling is pretty similar too… there are so many inspiring women out there including @anneleenbosma, @holly_seear and @ayesuppose whose journeys I follow avidly.

How do you work with PRs and brands?
I’ve really enjoyed working with brands and PRs over the years especially as influencer marketing has evolved. I’m always open to ideas, especially ones that can be tweaked to fit my brand and audience better. I created a page on my blog to share my media kit and upcoming editorial themes so any brand or PR can see what I have coming up and if they have an idea to work together they can easily get in touch.

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For PRs looking to work with you and your blog, how would you prefer they approach you?
Email is definitely the easiest way; personalising it goes a long way, too. Direct messages on platforms like Instagram and Twitter can easily get filtered or just lost in the build-up meaning I won’t see them or respond as quickly. I’m always happy to chat on the phone, too.

What other blogs do you read (whether fitness-related or not)?
Currently I’ve been enjoying katykicker.com for finance related tips, thecuriouspixie.co.uk for travel inspiration and thephdrunner.com for running.

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Holly Lynch MP: Tax bills are driving our most experienced cops out of policing

When senior doctors started to reduce their working hours in significant numbers, in response to changes in tax paid on their pensions, what would otherwise be a niche and complicated pensions issue, suddenly became a general election focus with the Prime Minister wading in, promising to fix it. 
 
New lower thresholds (unadjusted for inflation since 2014) when public sector workers start to pay tax on their pension contributions have seen higher earners across the public sector receiving staggering tax bills. As a result of having crossed either their annual or lifetime allowances, doctors are reducing their hours, or simply retiring, impacting on the NHS’s readiness to respond to annual winter pressures, forcing the Government to intervene.  
 
While the Government has found a temporary sticking plaster on this issue with a view to finding a longer-term solution for clinicians, the same problem extends right across the public sector, not least to policing.  
 
With 21,000 fewer officers and 600 police stations closed since 2010, policing has been hammered in recent years. We’re already seeing record numbers voluntarily leaving policing. So if the Government is to have any hope of delivering its uplift in policing numbers without chronic growing pains, it needs to hold onto every last bit of experience and leadership it can. 
 
The Superintendent ranks and above are likely to breach the annual allowance if an officer has more than 20 years’ service, due to the structuring of police pensions in the last 10 years of an officers’ service, which is unique to Police pensions. Senior Superintendents and all ranks above, will breach the annual allowance by ordinary pension growth alone, without there even being any pay rises.  
 
Superintendent, Chief Superintendent, Assistant Chief Constable, Deputy Chief Constable and Chief Constable ranks have the potential to routinely breach the allowance, with some senior officers unbelievably receiving yearly tax bills that are greater than their annual salary. 
 
In a letter to the Chair of the Police Pensions Scheme Advisory Board sent just in the last few days, the Policing Minister argues that while he is open to reform of pensions in policing, their case ‘does not demonstrate evidence of recruitment and retention problems and a resulting impact on operational service delivery.’ 
 
Unlike doctors, police officers cannot reduce their hours or withdraw their service to mitigate the impact of such tax bills, so it is much harder to demonstrate the impact on the public, and I suspect the Minister fully understands that. 
 
Research undertaken by the National Police Chiefs Council shows that applications for Chief Officer jobs are reducing, as is the tenure served in those roles. My own force, West Yorkshire Police, had just one applicant apply on the previous two occasions they needed to fill the post of Chief Constable and Northumbria Police has recently had to open recruitment three times to recruit a Chief Constable. 
 
While there will be a variety of reasons for this, the Police Superintendents’ Association conducted a survey in 2018 that revealed that almost four in ten of their members said pension issues were increasing their intention to leave, with 56% of respondents attributing this specifically to the annual allowance. 
 
The Treasury is conducting a review in to this issue with a view to shaping the next Budget on 11 March, so I have asked the Policing Minister to look specially at how these perverse tax disincentives can be reformed, not least because it would seem Police Forces themselves are paying these tax bills for individuals, who are reimbursed by the Home Office, who are reimbursed by the Treasury, in order to square-off contributions to HMRC. 
 
In order to pay the money back in the long term, officers are realistically having to hand significant chucks of their pensions back upon retirement, in order to settle all the accumulated Annual Allowance taxes. There must be a better way of structuring police pensions to avoid this financial merry-go-round, by simply giving senior police officers parity with the solutions offered to NHS consultants.  
 
Police pensions need to be much clearer for both officers themselves and the public purse, but more importantly ensuring that we do not haemorrhage experience and leadership within policing at a time when we can least afford it. 
 
Holly Lynch is the Labour MP for Halifax.  
 
This blog post is part of a cross-party series on Vuelio’s political blog Point of Order which publishes insight and opinion to help public affairs, policy and comms professionals stay ahead of political change and connect with those who campaign on the issues they care about. To find out more or contribute, get in touch with Vuelio Politics. 

PR measurement

How to make PR measurement relevant for your clients

This is a guest post by Laura McReynolds, PR Account Manager at Missive.

As an industry, we’re more accountable than ever, but we can also measure and demonstrate our business impact more clearly than ever before.

Establish what matters
Step one: ask your client what matters to their organisational reputation and target audiences. It’s a simple step, but it can be easy to get swept up in the next big idea or interview opportunity without really thinking about what impact you will have on organisational objectives and how your work will be measured in the end-of-year review.

It’s difficult to make anything relevant to a client if you don’t know what is important to their business. Having a conversation to establish what success looks like before planning activity is vital. Not only will it help you track the right metrics, it also shows your client that you’re on their team and you’ll be able to help them have demonstrable impact to their key stakeholders.

Business objectives should lay the foundation for your PR and communications strategy. If the client wants to attract new customers, outline a process where you can track how many customer leads come in from PR activity. Ask for access to their sales team data and their Google Analytics before starting so you can suggest realistic KPIs around an increase in lead volumes, for example. Or if they want to increase their share of voice against competitors then set up to track media mentions and use SEO tracking to understand when the brand is searched for with a key term versus its competitors.

PR and social media are increasingly overlapping and this is good news for measurement. Online communications are easier to capture, track and analyse than offline, so the PR industry should be seizing this opportunity.

Measure for measure
The good news is that there is a plethora of tools available to help crunch the numbers and make them meaningful. As a basic starting point, media monitoring tools to capture media mentions and analyse sentiment, website analytics to help you put numbers against website traffic driven by links in media coverage, and social media analysis tools on the social media platforms themselves to determine reach and interactions.

It’s a numbers game
Goalposts – famously – move, and your client’s business aims can change throughout the year. Being outside of their business means you might not hear about it until it’s too late. It’s your job to make sure you use your results and approach to evaluation to keep PR relevant.

Regular reporting on the KPIs you agreed is a great way of aligning PR to strategic objectives – and also understanding which communities, messaging and results are most important. For example, finding out if the new CEO is actually far more interested in reaching the investment community ahead of a fundraiser than he is in getting in front of industry executives. Knowing this might have you pivoting from trying to secure a speaking slot at a tier one trade press event to calling up TechCrunch or activating a targeted LinkedIn campaign.

Measuring diligently and consistently is the best way to showcase your knowledge of what matters to your client’s business and prove the impact your work can have. A robust approach to measurement will help you embed with key stakeholders in a business and ensure you get the credibility, budget and recognition that you deserve.

Measure the success of your campaigns with Vuelio media monitoring and report on your activity with Canvas – keep on top of the coverage that matters to your clients.

PRCA welcomes Government endorsement of its Public Affairs Code

The PRCA has welcomed the Registrar of Consultant Lobbyists’ endorsement of its Public Affairs Code in its latest guidance, following an industry-wide consultation.

The Registrar accepted the PRCA’s central recommendation that the majority of industry codes of conduct declared on the statutory register were not relevant; and announced what amounts to a clampdown on companies’ own self-enforced codes.

In his commentary that ‘the current codes of conduct produced by the PRCA’s Public Affairs Board for members are relevant’, the Registrar, Harry Rich singled out the PRCA’s Code as the only one endorsed without reservation.

The new guidance notes:

A relevant code of conduct must go beyond setting out general, good professional behaviour and must contain provisions that are of particular relevance to the way that consultant lobbying activity is carried out.

A relevant code must also include oversight or control by an external process or membership body.

A code of conduct that is written for individuals can be declared by an organisation only if every employee subscribes to that code.

PRCA Director General, Francis Ingham MPRCA, said: ‘We welcome the Registrar’s confidence in the PRCA Public Affairs Code. It is already the gold standard of ethical public affairs practice, and this guidance promotes its status even further, as the only Code endorsed in all circumstances as ‘relevant’.

Ingham added: ‘We are also delighted that the Registrar agrees with us that industry codes should apply to entire consultancies, rather than to just a handful of individuals within the organisation – often a blatant attempt to workaround the spirit of the lobbying legislation. This change will support public trust in lobbying by enabling members of the public to distinguish between the organisations that subscribe to ethical standards and those that do not.’

‘There is now a clear challenge to the small minority of the industry who choose not to be held accountable to the highest standards. As of March 31, they will no longer be able to hide behind irrelevant or self-enforced Codes. They will therefore have to choose between observing the mainstream standards of the industry or making public their choice to be unregulated and unaccountable’ the PRCA’s Director General added.

The new guidance will be in place from July 2020 and all registrants must make changes to their internal process by 31st March 2020 to reflect the updated guidance.

Any organisation must join the Register if they conduct the business of consultant lobbying as defined by the Transparency of Lobbying, Non-Party Campaigning and Trade Union Administration Act 2014 or for more information contact the PRCA.

Pulsar Social Primary Index shows Sanders pulling ahead of rivals

Bernie Sanders is surging, and not just in the opinion polls. Audience interest in the Vermont Senator has exploded in the last few weeks, amid controversies involving fellow candidate Senator Elizabeth Warren and former Presidential candidate Hillary Clinton.

An endorsement by internet personality Joe Rogan has further boosted Sanders according to a new index developed by Vuelio’s sister brand, audience intelligence company Pulsar.

As the Iowa Caucus approaches on 3 February, Sanders has been driving not only the largest volume of conversations on social media over the past few weeks (13 – 26 January, 2.6m posts mentioned Sanders; more than those of the next two candidates combined – Warren and Joe Biden, both at 1.2m) but the conversation relating to Sanders is also displaying the highest velocity (a measure of how much conversation each candidate is able to create within a given hour).

‘Our index shows Sanders riding a big wave of buzz, which is consistent with movements in the polls and prediction markets’, said Marc Geffen, VP of Research and US Strategy at Pulsar. ‘In the last two weeks, the endorsement from Joe Rogan and provocative comments from Hillary Clinton have clearly activated the Sanders audience, driving both high velocity and relatively low volatility compared to the other candidates. These factors signal that the buzz around Sanders can grow at an extremely fast clip and sustain’.

Hillary Clinton failed to confirm if she would endorse Sanders if he went on to win the Democratic nomination and added: ‘Nobody likes him, nobody wants to work with him, he got nothing done. He was a career politician’.

She has been criticised for reopening a divide within the Democratic party that arguably led to her being defeated as the party’s first female Presidential candidate, which paved the way for the election of President Trump.

Pulsar’s virality model – traditionally used by Pulsar to measure consumer trends, as well as film and gaming releases – takes into account five different factors, including: how much buzz has a candidate generated in the most recent period; how much momentum has this candidate recently acquired; how much buzz can this candidate drive in a given hour; whether the conversation about this candidate is stable and consistent, or highly variable; and to what extent is the buzz about this candidate maintaining high volumes over time.

In terms of total volumes, both Warren and Sanders saw a huge growth on the eve of the 14 January CNN Debate and the ensuing controversy about Sanders’ alleged remarks.

‘We observe an interesting pattern in that, over the full period we’ve been measuring, the buzz around Sanders and Warren seem to move in tandem. More than any other pair of candidates, these two seem tethered to one another in the public’s eye’, said Geffen.

Sanders however, has managed to sustain those volumes further during the second half of January both in terms of virality and interest in search data, thanks also in part to the ‘endorsement’ from Internet personality Joe Rogan, and his strong performance in polls that have put him ahead of former Vice President Joe Biden in Iowa.

While Elizabeth Warren has also had her fair share of attention, receiving endorsements from both the New York Times and the Des Moines Register (a leading Iowa daily), it has not translated into a comparable social buzz, with Biden overtaking her in terms of raw volumes over the last week.

Audience interest in other candidates has also shifted. Amy Klobuchar, boosted by a New York Times endorsement (jointly with Warren), has overtaken Buttigieg in terms of virality. However, interest in her appears less consistent or ‘streaky’, dependent on big buzz moments that do not necessarily sustain interest. ‘Steadier’ candidates such as Andrew Yang on the other hand, have been able to drive very consistent virality week on week, remaining in the top five by volume of social buzz.

Pulsar is the leading AI-powered audience intelligence platform. Combining conversational and behavioural signals from the world’s leading digital destinations, Pulsar helps brands understand their audiences better and create messages that matter to them. 

Podcasts image

The evolution of PR and communications for You are The Media

It was a great pleasure to join Mark Masters for the You are the Media (YATM) podcast to discuss what lies ahead for the communications industry. If you haven’t come across YATM before it’s a treasure trove of inspiration for how to create content that inspires engagement regardless of whether you’re a PR, marketeer or in-house comms pro. It also reinforces one of my guiding principles that building an audience rests on a magic mix of being useful and entertaining.

Understanding the future for PR and communications starts with reflecting on where we were. Ten years ago, I was starting up a PR agency and spending my time trying to meet anyone who could be vaguely relevant for lunch or a drink. Face to face meetings to gossip and spot opportunities took nearly all my time – albeit too often leading to lasting hangovers that definitely reduced productivity the next day.

Fast forward to today, and as I discussed with YATM, one of the biggest shifts I’ve seen is in the evolution of how the industry approaches connections. Relationships remain vital but your network today has to be more diverse. Rather than a black book dominated by journalists at individual titles, the most successful PR and communicators are those who have networks representing the many audiences that engage with any organisation. Beyond knowing print, broadcast and online media, it is now vital to know politicos, influencers and those publishing in a constantly evolving social media landscape.

It isn’t that ‘old’ behaviours such as lunching with a journalist aren’t important, they just have to go with investing time to talk with those who are becoming just as important as the media to reputation build and management. And this shift in focus goes hand in hand with the transformation in how the industry reports on success. Again, just as it is no longer enough to ‘only’ know media it is no longer enough to ‘only’ report on coverage reach or sentiment. We have to understand how to track, analyse and report on the multiple ways the content we create has impact – from web traffic, click throughs or interactions. This is an opportunity to align PR to marketing which, if we get right, will deliver growth by opening new budget streams.

We ended our conversation talking about the biggest mistakes made with PR and communications by senior decision makers. Answering this made me feel every one of the 19 years I had worked in the industry because I can remember discussing the majority of these at the start of my career. That PR too often is seen as a one-off transaction rather than a sustainable investment that adds value over time. That PRs are expected to create compelling, effective content without insight into customer or product needs. And finally, that understanding ROI is vital but too often PR budgets don’t allow for the depth of research needed. If there is good news it is that these themes are now front of centre for nearly every organisation – and that technology, by enabling real time management of vast data, has the potential to at last solve them.

A huge thanks to Mark and YATM for having me on the podcast.

Listen to the podcast here.

PRCA Economic Barometer

PRCA Economic Barometer finds renewed optimism within the busy UK PR industry

Results from the latest Economic Barometer show that a majority of PR leaders are optimistic about the wider UK economy for the first time since the 2016 EU Referendum, and that agencies are busy when it comes to new business.

Tracking industry confidence on a quarterly basis, the PRCA Barometer gathers opinion from agency owners and managing directors. In the 2019/20 Q4 report, revealed today, positive responses outnumber the negative for the 39 respondents:

– Net optimism for leaders’ own consultancies +43 (up from +21 in 2019)
– Net optimism for the wider PR industry +38 (+12 in 2019)
– Expectations for hiring +54 (+22 in 2019)

Other positives from this quarter’s Barometer include PR client budgets sticking at the same level (56.41%) or increasing (5.13% significantly and 28.21% marginally) and no respondents reporting a significant decrease.

38.46% of agencies describe themselves as ‘busy’ when it comes to new business, and 25.64% as ‘very busy’ (Reassuringly, no agencies taking part responded with ‘Very quiet’).

‘Our industry has always been optimistic about its future growth. But that optimism has been overshadowed in recent years by uncertainty about broader economic conditions,’ said PRCA director general Francis Ingham on the findings. ‘Happily, those clouds of concern appear to have been blown away.

‘For the first time in nearly four years, the PR industry is optimistic about the wider UK economy. To me, this is a pivotal moment, as economic uncertainty recedes, and overall confidence returns.’

Read more about the PRCA’s Economic Barometer here.

Lucy Edwards Paddle Pedal Pace

Fitness Blogger Spotlight: Lucy Edwards, Paddle Pedal Pace

Get to know one of our top 10 fitness and exercise bloggers – Lucy Edwards of Paddle Pedal Pace. Having completed 25 triathlons at the current count, Lucy also recently qualified to represent Great Britain at the European Age Group Championships. Learn more about her journey from self-confessed ‘gym bunny’ to endurance athlete in our Blogger Spotlight.

How did you get started with blogging about fitness?
I started my blog in September 2013 as I had some time off between jobs and wanted a new project to keep me busy. I was inspired by other fitness blogs which I’d been following and decided I wanted to share my own thoughts and experiences.

What’s your favourite thing to post about on your blog?
I enjoy writing race recaps as it’s fun to relive the experience, celebrate the achievement and cement the memories in my mind. I’m told that my race recaps are useful for other people when they are choosing or training for a race, as it lets them know what to expect on the day.

What are your tips for getting back into an exercise routine after the festive season?
Don’t put too much pressure on yourself and ease back in gradually. It’s better to build up slowly than launching into a demanding regime in January which you won’t be able to sustain throughout the year. If you do have some big fitness goals for 2020, I’d recommend finding a coach or personal trainer to help you structure your training towards those goals.

What makes the fitness blogging community different (and better!) than others?
Honestly, I feel like the community has changed a lot over the years. Many of the original fitness bloggers who started around the same time as me have now closed down their blogs or moved in a different direction. I know a lot of bloggers who are feeling disillusioned with the influencer landscape currently. Having said that, there are still a few fitness bloggers who are passionate and knowledgeable about creating quality content.

Weirdest fitness trend you’ve tried/heard about?
Swimrun sounds crazy and I’d love to give it a go! You race in teams of two, alternating between trail running and open water swimming, but you don’t get changed for each section so you run in your wetsuit and swim in your shoes! It started in Sweden as a drunken bet (like many of the best ideas)!

What are the best songs to have on your iPod to get you fired up to work out?
When I’m doing a tough session on the Wattbike, I tend to listen to metal like Slipknot, Korn, System of a Down, Rage Against the Machine. Stuff I listened to when I was a teenager!

Who are your fitness heroes/inspirations?
I’m not hugely inspired by pro-athletes or celebrities – I find everyday people more relatable. Members of my triathlon club who are balancing training with work, families and a social life are my inspiration (particularly those who have got young children).

How do you work with PRs and brands?
I’ve worked with PRs and brands on a variety of campaigns including product reviews, press trips, sponsored content and social media promotion. I’m happy to consider any ideas for collaboration as long as they are relevant to my audience.

For PRs looking to work with you and your blog, how would you prefer they approach you?
Contacting me by email is fine. I always prefer when the PR has researched my blog and personalised their approach, rather than sending a blanket email about something which is completely irrelevant.

What other blogs do you read?
My friend Lisa’s blog Fat Girl Fit as she’s so passionate about cycling and a big inspiration.

Reach-the-right-influencers-with-the-Vuelio-media-database

PRCA-Climate-Change

PRCA joins Advertising Association Climate Action Group to address climate change

The PRCA has joined the Advertising Association, working in partnership with ISBA and IPA, to address climate change issues.

The Council will co-ordinate the efforts of the collection of creative industry organisations within two groups – the Climate Action Steering Group (CASG) and the Climate Action Working Group (CAWG).

Chaired by Advertising Association vice chair and EVP and general manager of Unilever UK and Ireland Sebastian Munden, the CASG is made up of representatives across the industry including the Marketing Society and The Marketing Academy. From March, the group will focus on initiatives to meet goals instituted by the UK Government across media, marketing and advertising. The three initial areas the CASG will focus on, alongside the CAWG group, are:

1. A report measuring the UK advertising industry’s carbon footprint and how it can be reduced
2. Developing options for collective industry action to encourage use of sustainable products, services, behaviours and messaging in advertising
3. Support of the ASA’s plan to explore how advertising regulation can aid with climate change concerns

‘Advertising accelerates behaviour change and can be a real force for helping drive sustainable growth and social good,’ said Advertising Association chief executive Stephen Woodford on the importance of the formation of the groups. ‘With ideas like this and many, many more, we have the opportunity to make a massive impact through the right action over the years ahead of us.’

‘Public relations and communications professionals have the power to shape public consciousness on climate change. But we also have a responsibility to ensure our own organisations operate responsibly,’ said PRCA director general Francis Ingham. ‘Our industry can make a genuine impact on this issue. As the world’s largest PR membership body, the PRCA is proud to be joining the Advertising Association’s new initiative.’

Interested in the industry’s work on climate action? Contact the Advertising Association via [email protected] for more information.

Hannah Bardell MP: We must focus on fair, transparent and environmentally responsible trade

I recognise the huge importance that International Trade has for businesses and families across the UK, but for many people a Select Committee can seem remote from their everyday working and family lives.

Parliament and its inner workings must be more accessible and representative, so as Chair I would very much like to take the Committee around the UK to hear from businesses, industry and communities in as many constituencies as possible.

I will also welcome ideas and feedback from colleagues and I plan to hold internal surgeries on a regular basis to meet with members and discuss the issues in their constituencies, effectively crowdsourcing topics for investigation and discussion in committee, taking a wider approach to ensure the committee is addressing priorities for the people and holding public engagement sessions in schools and organisations around the UK.

I also believe there are significant opportunities to raise the profile of the Committee and work much more closely with colleagues in the devolved nations. Good work is being done by talented individuals across the UK and we would be remiss if we were to ignore opportunities and best practise from elsewhere.

At the outset, I would develop a clear communications plan and strategic roadmap for raising the profile of the Committee and its work, including providing bespoke information on the work the committee is doing tailored to different sectors and areas and work with the education services of all the Parliaments in the UK to deliver an engagement strategy.

Building on the outstanding reports and existing work of the Committee to ensure all reports are complete, I would ensure a focus on fair, transparent and environmentally responsible trade. Diversity in trade is essential so I will ensure that the Committee focuses on both goods and service sectors and investigate how the UK Government and its agencies are supporting SMEs and minority groups to trade internationally.

I am very interested in inter-generational trade and I would like to see the Committee looking at different demographics, whether young people or silver entrepreneurs are engaged in trade and how we can do more to support them.

In keeping with my approach to making the Committee more representative and transparent, I will produce a regular newsletter from the committee to members and external organisations and stakeholders to share our work and raise the profile of the committee.

As founder and chair of the All Party Group on Deaths Abroad and Consular Services I’ve proven that, with no secretariat or staff other than my constituency team, I’ve been a very proactive and determined chair that has made sure families from many constituencies have been represented and supported to give evidence.

Aside from my work in TV and politics I’ve spent a number of years out of politics, working first for the US Dept of State advising on trade, business and political policy and then three years in the energy sector. In both roles I worked internationally and have seen first-hand how important international trade policy and relations are.

I have led on Trade policy for the SNP, working with a broad range of international trade bodies and organisations. My team and I built strong relationships with key individuals and organisations and I would relish the opportunity to further develop those as Chair of the Committee.

This blog post is part of a cross-party series on Vuelio’s political blog Point of Order which publishes insight and opinion to help public affairs, policy and comms professionals stay ahead of political change and connect with those who campaign on the issues they care about. To find out more or contribute, get in touch with Vuelio Politics.

MPs to elect new Select Committee Chairs this week

The role of Select Committees within Parliament is significant, given the important duties they undertake to oversee government departments and policy implementation.

They have regular inquiries leading to significant and newsworthy reports and are widely respected both across Parliament and outside it. They also conduct visits out to the regions and nations of the UK or overseas, depending on their remit, and frequently engage with businesses, charities, community groups or trade unions.

Crucially, although the Committee Chair’s party is decided by ‘the usual channels’ of party whips, behind closed doors and in proportion to the make-up of the House of Commons at the 2019 General Election, the Chairs themselves are nominated and elected by MPs of all parties.

All MPs can vote in the Select Committee Chair elections that take place on Wednesday, 29 January.

As the Parliament Guide to Select Committees says: ‘House of Commons Select Committees are largely concerned with examining the work of government departments. Committees in the House of Lords concentrate on six main areas: Europe, science, economics, communications, the UK constitution and international relations.’

The House of Commons Select Committees must contain 11 MPs as members, which again tend to broadly represent the make up of the House of Commons, thereby guaranteeing a majority of Conservative MPs on each Committee.

The result of the ‘usual channels’ discussions were announced in early January as the Parly political journalism project reported, with the large Government majority meaning that the Conservatives will chair three more committees than the previous 2017 to 2019 Parliament: ‘Big government majority means Tories get three more than in the last parliament. They have taken @CommonsSTC from Lib Dems, @CommonsTrans and @CommonsEAC from Labour. SNP retain their two.’

On 9 January, the Conservative, Labour and SNP leaders tabled a motion splitting the position of chair of each select committee between them, after advice from the Speaker. This motion was agreed to by MPs on 16 January. It splits the committees as follows:

  • Defence: Conservative
  • Digital, Culture, Media and Sport: Conservative
  • Education: Conservative
  • Environment, Food and Rural Affairs: Conservative
  • Foreign Affairs: Conservative
  • Health and Social Care: Conservative
  • Justice: Conservative
  • Northern Ireland Affairs: Conservative
  • Science and Technology: Conservative
  • Transport: Conservative
  • Treasury: Conservative
  • Welsh Affairs: Conservative
  • Women and Equalities: Conservative
  • Environmental Audit: Conservative
  • Procedure: Conservative
  • Public Administration and Constitutional Affairs: Conservative

 

  • Business, Energy and Industrial Strategy: Labour
  • Home Affairs: Labour
  • Housing, Communities and Local Government: Labour
  • International Development: Labour
  • Work and Pensions: Labour
  • Exiting the European Union: Labour
  • Petitions: Labour
  • Public Accounts: Labour
  • Standards: Labour
  • International Trade: Scottish National Party
  • Scottish Affairs: Scottish National Party

 

The Backbench Business Committee must be chaired by a non-Government MP, while the chair of the Liaison Committee (which is made up of the chairs of other committees) is elected by its members.

Nominations for Select Committee Chairs close at 4pm on Monday 27 January and only contested positions will lead to a formal election between the different candidates. Candidates who are unopposed will be elected automatically.

A report by the Intelligence and Security Committee on alleged Russian interference in UK elections was heavily discussed during the recent general election, as the Government postponed the report’s publication. Whilst this Committee is not a formal Select Committee, it is elected differently as its members are drawn from both Houses of Parliament and its Chair is elected by its members.

The Committee has a ‘statutory responsibility for oversight of the UK Intelligence Community’ and it too will shortly have a new Chair, as previous Chair Dominic Grieve was not re-elected in the General Election, having left the Conservative Party and failing to be re-elected as an Independent.

To use a prominent example the previous Chair of the DCMS Select Committee and one of the candidates standing for re-election this week, Damian Collins regularly speaks our on relevant issues such as the future of the BBC, which he says needs to ‘needs to both deliver value for license fee payers and meet the challenge of the new platforms like Netflix’ and on keeping children safe online. He also attended the launch event for Vuelio’s ‘The Politics of Social Media’ report, where he warned that social media was ‘coarsening the public debate’ and potentially posed ‘a threat to our democracy—and we should not accept it’.

Vuelio has put together a briefing on the election of Select Committee Chairs which is available here.

EU Copyright

Industry welcomes EU Copyright Law update

The Government’s decision not to implement the EU Copyright Directive in light of the UK’s upcoming departure from the EU has been welcomed by the CIPR and PRCA.

The reforms, required to be implemented by EU member states by 7 June 2021, will see accountability for breaching copyright placed on companies that host the distribution of offending content – publishing companies, PR agencies, digital video networks and more. Negatives raised by those working in the media included the possible stalling of online engagement and the stifling of opinion on current events – the main tools of both journalism and public relations.

The move away from implementing the EU Copyright Directive in the UK, judged ‘a step backwards for internet freedom’ by the CIPR and a threat to ‘the core principle of access to information’ by the PRCA, is a positive for the PR industry and the media at large.

‘Users of copyrighted content have an obligation to the right-holders but these reforms are not the answer’, said CIPR CEO Alastair McCapra. ‘They are disproportionate to the benefits they will derive, fail to solve the issues around copyright online while negatively impacting internet-based businesses and the way we all use the internet.

‘We welcome the Government’s decision on this matter and would now urge them to publish details of how the UK intends to manage digital copyright whilst protecting against piracy.’

‘The Government’s decision not to implement the Directive is a huge relief for communications professionals in the UK,’ said PRCA head of communications Koray Camgoz. ‘In its current form, the Directive threatens paralysis on creative businesses that rely on the freedom and democracy of information on the internet.

‘We will always fight the corner of PR professionals threatened by these draconian laws and will continue to campaign passionately against the Directive on behalf of our members in Europe.’

Read the full statements on the decision from the CIPR and the PRCA, and click here for more on the impact the EU Copyright Directive and Article 13 could have on how news is shared and reported.

Creative Shootout winners 2020

Empathy, estate agents and a homeless epidemic – The Creative Shootout 2020

Last night The Creative Shootout took over Picturehouse Central for the live final, which saw eight agencies take to the stage, pitching for homeless charity Crisis.

Crisis is well-known for its hugely effective Christmas campaign with a mission to end homelessness for good. The brief it brought to the agencies competing in this year’s Creative Shootout set out to challenge their creative minds and shift the perception of Crisis being a Christmas charity to one that works all year round. Focusing on 18-34-year olds, the campaign ideas were required to galvanise the public and shift their belief that ending homelessness is an impossible goal.

At lunchtime, the teams were presented with the brief and given just four hours to come up with a stand-out campaign before pitching their ideas in just 10 minutes to an audience of 350 PR professionals and creatives.

The pitches ranged from renting out doorsteps and sofas on Rightmove to FleishmanHillard Fishburn’s ever increasing bank of real-life stories about homelessness 365 days of the year. Wavemaker and Alpaca came up with campaigns that tapped into the needs of ‘Generation Rent’ utilising popular housing websites such as Zoopla and Spareroom, while Fever PR took it to the next level creating their own estate agents, Fauxtons, with real-life pop-up venues around the UK.

Empathy played a big part in all the campaign pitches with Haygarth using the shocking fact that a family is made homeless every 13 minutes and asking the public to give up just 13 minutes of their time to help those who are homeless, from hairdressers offering free cuts to partnering with footballers to donate 13 minutes of their wage.

TracyLocke came at the brief from a different angle and based its campaign around the idea of treating homelessness as a virus outbreak; they even gave it a Latin medical name, ‘Profugo Populus’.

Asking the audience to observe the flag at the start of their pitch, the team from Grayling took inspiration from a place that has ended homelessness: Helsinki.  With a clever tag of #FinnishTheCrisis and using the Finnish people to share their story of how they got rid of homelessness, they created the idea of the world’s first digital march, spreading the message across media sites, news and partner websites.

Taking home The Creative Shootout crown for its heartfelt and moving pitch was Epoch Design. This was its first time entering the competition but the campaign to give the homeless back their voice won the judges over. Engaging directly with a millennial audience, Epoch Design put the ‘invisible’ to the forefront with open mic nights with only homeless performers and a podcast channel that would give them a voice.

Epoch Design will get to run its winning campaign with Crisis as well as a range of partners and Crisis’s existing agency network.

We are proud to show our continued support for this fantastic event, which encourages creativity across the industry. Well done to everyone who took part and congratulations to Epoch Design!

Laura Sutherland

PRCA appoints Laura Sutherland as PRCA Scotland Group Chairman

PRCA has appointed Aura PR chief and #PRFest founder Laura Sutherland CMPRCA as its Scotland Group chairman.

Laura will work with national coordinator Wilma Littlejohn MPRCA and vice chair and ORE Catapult head of communications Lee Madigan on the committee.

‘Lee and I are really looking forward to working with Laura,’ said Wilma. ‘The new strategy in Scotland will be to expand upon how we engage with our members and other trade organisations to benefit the wider PR and communications profession.’

With work across the CIPR at a UK national level and her work with PRCA at Scottish national level, Laura will focus on the coordination of activity across various membership organisations across Scotland. To start: a survey to better understand the needs of Scottish members concerning professional development, ethics, leadership and strategy.

‘Let’s crack on with being more brave, committing to professional development and pushing the Scottish industry forward,’ said Laura of her ambitions for developing what the PRCA has already achieved in the area. ‘The opportunities are huge and we shouldn’t waste any time in achieving our full potential.’

PRCA director general Francis Ingham MPRCA added: ‘As everyone who has been to #PRFest over the years knows, Laura Sutherland is a one-woman PR dynamo! We’re delighted that she is our new Scotland chairman and looking forward to further strengthening our offering to Scottish members’.

Laura is a previous winner of the PRCA Dare Award for PR Consultant of the Year (for 2018 and 2019). More on her appointment, and the Scotland Group, can be found on the PRCA website.

2020 Travel PR Trends

The biggest travel & tourism trends of 2020

This is a guest post by Frank Marr, Co-founder, AM+A Marketing & Media Relations.

A New Year means a new set of trends that will define travel and tourism. AM+A’s team of industry experts give their predictions for the biggest 2020 travel trends to look out for…

Conscious travel and its effect on supply chains
As environmental concerns continue to dominate the public conscious, they will increasingly impact 2020 travel trends. Consumers want to reduce their carbon footprint and are expecting organisations to do more to help them with this.

The Guardian newspaper made a 2019 climate pledge and encourages readers to consider the environmental impact of their holidays. EasyJet now offsets carbon emissions by operating with a net-zero carbon flights across its entire network. Expect to see organisations increasingly considering their own supply chains and how they can better support the environment and local communities.

Tech travellers: Digital decision-making
2020 will see travellers put more faith in the hands of technology when it comes to holiday decision making processes. 59% of global travellers want technology to offer them ‘wildcard’ and surprise options to introduce them to something entirely new. 46% will use an app making it fast and easy to book activities in real time while travelling and 44% will use an app that allows them to pre-plan activities in one place.

AI is now at a place where it can offer new, exciting experiences to consumers based on preferences, previous trips and other key factors. Watch out for Hopper, Airbnb and Google Trips to all make big waves in this area during 2020.

Second City Travel Boom
Another way that destinations are seeking to combat over-tourism is by helping focus on alternative locations. The consumer desire for such experiences is also rapidly increasing. Expedia has seen a 200% rise in interest of Vinicunca (Rainbow Mountain) instead of Machu Picchu, highlighting an ‘alternative bucket list’ mindset.

According to Booking.com, 54% of global travellers want to play a part in reducing over-tourism and 60% of travellers are keen to have access to a service that recommends destinations where an increase in tourism would have a positive impact on the local community.

Embracing JOMO (The ‘Joy Of Missing Out’)
2020 has seen wellness, sustainable and responsible tourism all emerge as ways to combat over-tourism, and travellers are increasingly looking to get away from the generic for authentic experiences that evoke lasting emotions and connections with their travel.

A Sustainable Travel Report released by Booking.com last year stated 87% of travellers wished to travel sustainably and The 2018 Global Wellness Tourism Economy study predicts wellness tourism will be worth $919 billion by 2022. Forget the ‘fear of missing out’ – 2020 is all about the ‘joy of missing out’.

Greener, slower, deeper travel in 2020
We live life at a dizzying pace, and in 2020 reducing the speed of life, and specifically how we travel, will be more on the minds of global travellers than ever before. Booking.com claims 61% of travellers are looking to take a longer route to experience more of their journey.

Booking.com also suggested 62% of visitors want to go on a trip where transportation was part of the experience. This is evidenced by a 64% rise in consumer interest in taking historical train journeys such as the Flying Scotsman or Orient Express

Another factor to consider is the growing environmental concerns surrounding flying – 2020 will see an increased number of travellers snubbing short haul flights for train travel, specifically among Millennials and Gen Z.

To join a free training course on Sustainable Leadership Management featuring AM+A’s Frank Marr click here. Want more on travel? Check out the UK Top 10 Travel Blogs.

Sarah Barthet

Travel, Luxury and Lifestyle Blogger Spotlight with Sarah Barthet, Dukes Avenue

Blogging about travel and luxury on Dukes Avenue has been Sarah Barthet’s ticket to freedom. Needing an outlet outside of her work in the corporate and male-dominated field of finance, Sarah started her blogging journey in 2018 and has now made it her full-time career.

Find out how time in the finance industry can help with becoming a successful blogger (the pitching and networking skills help) and what kind of experiences writing about luxury can bring.

How did you get into blogging and what does it mean to you?
I began my blogging journey in early 2018. I had heard about blogging before, but I had no idea that you can actually make a career out of it. I had been feeling unfulfilled by the world of finance for some time – the excitement I had for it ten years ago just wasn’t there anymore. Travelling and luxury goods have always been a passion of mine. Travelling specifically was something I knew I wanted in my adult life, but I was first introduced to luxury goods when I was 18. At the time, I worked in a perfumery while I was studying for my undergrad degree in economics. When I learned that blogging could be a viable career option, I started planting the seeds to make this my new career path. It wasn’t until July 2019 that I felt ready to say goodbye to finance and become a full-time blogger and content creator.

Blogging has been my ticket to freedom and it was my creative outlet in a world that was so corporate and male-dominated. I am now free to be myself, free to work on projects I am actually passionate about and free to create my own working hours. I’m also now my own boss – and you cannot put a price on that feeling.

Sarah Barthet Dukes Avenue

In what ways does your background working in finance influence you in your role as a blogger?
While I no longer enjoyed working in finance towards the end (just because I knew where my passions lay and it wasn’t in stock markets!), I am actually very grateful for everything I learned and experienced in those ten years. I had always worked within investor relations and business development, and that also meant that I initially had to prepare monthly newsletters, update the firm’s website, create pitchbooks and communicate any firm updates to investors or fund databases. As my career progressed, I eventually began travelling to meet with investors, to attend conferences and to present the firm I was working for at the time. The funny thing is I do all of these things now. I write a weekly newsletter for my audience, I set up and run my website single-handedly, I create and use my own pitchbooks. I also attend industry conferences, network and instead of pitching to investors, I now pitch to brands.

Being in the corporate world for so long meant that I went into this new role with a set state of mind. I treat this like a business, not a social media popularity contest. I have a system for emails and for diary management; all of my work is done with contracts and a high degree of professionalism is incredibly important to me. Ultimately, I want the star of this show to be my brand, Dukes Avenue, and I want the brands that I work with to expect a high level of quality from the work I produce.

What are the most enjoyable aspects of running a blog?
Learning all the time. Whether that’s about different brands I would never have been exposed to previously or learning about this new industry I find myself in. I also love that I can steer which way this business moves and that is not something that I could do previously. I’ll also admit that being my own boss is pretty amazing, even though it means that I now put so much more pressure on myself.

What are some of the challenges you face?
Being a one-(wo)man band. I find myself having to be a writer, photographer, photo editor, student, social media manager, SEO analyst, web developer, business development manager and Pinterest expert. Among all of these things I also need to travel, attend conferences and network. To fit all of this in within a 24-hour day is extremely challenging and I definitely do not get as much sleep as I would like or need. I hope that by the end of the year I will be able to expand my team so that I can offload some of these tasks to people that are actually much better qualified to do them, so that I can focus on writing and content creation.

What makes the luxury travel and lifestyle blogging community different (and better!) than others?
The blogging community overall is one of the best things about this. Everyone is so supportive of one another and happy to share tips and tricks picked up on the way. To me luxury is all about the experience – experiences like jet skiing around a tiny island in the Caribbean, like running around in a sunflower field or exploring hidden waterfalls when there are few others around. It’s discovering new or under the radar brands that have been crafted with such finery but are not mainstream. That to me is true luxury lifestyle and why I decided to make it my niche.

On another note, I also want to be as authentic as possible. I only blog about things I have actually experienced, and admittedly my career in finance allowed me to do this. Had I not have had this career in finance, I probably would not have had the pleasure of staying at some hotels, or visiting some countries, or buying certain luxury goods. In a world of Instagram contrivance, being genuine is incredibly important to me.

Sarah Barthet 3

How do different social channels feed into your blog?
Pinterest is probably the channel that feeds into my blog most. People use Pinterest to find things to do, try or buy, and that means that it is a great segway to the blog. Ultimately, I always want my articles to be answering a question that the reader has.

In terms of social media, I would say Instagram is the only social media app I spend much time on, and it definitely is useful for directing my audience to the blog – but definitely not as much as good SEO or Pinterest.

How do you decide what content to focus on?
I try to mix it up across a number of content pillars, with an overall theme of luxury lifestyle. To me that means travel to new places (think travel guides and hotel reviews), trying new restaurants, fashion and beauty reviews and lastly, I also include the odd article on career advice – because after all, a successful career (in whatever industry) is needed to do all of these things (at least for most of us).

Where is your favourite place you have travelled to?
My favourite holiday destination, hands down, is Tobago! There is nothing I didn’t like about it! From the people, to the food, to the beaches. There are so many other places I enjoy though like the UAE, Oman and – of course – pretty much anywhere in Italy.

What are the best collaborations you’ve worked on?
I feel lucky that despite being relatively new to all of this, I have worked with some amazing brands. In the hospitality space, these include hotels such as the Park Hyatt and the Hyatt Regency, the Kulm in St. Moritz and the Grand Hotel Kronenhof in Pontresina. I have also worked with some incredible beauty brands such as Sothys Skincare, Manos Gerakinis Parfums, Great Lengths and so many more.

Do you accept press releases?
If the press release relates to anything in line with the Dukes Avenue brand, I will generally reply and enquire as to whether there is a way that we could work together going forward.

Do you have a good relationship with PRs? What advice would you give to PR professionals who want to work with you?
I do! A lot of the work that I am getting (and offered) lately is through my relationships with PR professionals. My advice to PR firms is to reach out via email or my website! I love making new connections and always prefer face-to-face meetings to start the relationship.

What are your future plans for your blog?
So many! In the short-term, my plan is to build out the blog and expand the team so that I can spend more time on learning about new destinations, hotels and products and step away from the backend part of the business. This will allow me to create even more content for readers.

In the long-term, I want Dukes Avenue to become a brand with a mark of quality in the hospitality, fashion and beauty space. I have many plans in my head that I have had for years, and will reveal all when the time is right! I’m a long way off from where I want to be and I’m excited about where I’ll be this time next year.

Image credits: hair styling @sophiethomashair and photography @misslittleemily1.

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Reject the ‘perennial prophets of doom’ or embrace ‘real zero’ emissions?

The World Economic Forum (WEF) taking place in Davos, Switzerland is dominated by discussions about new global trade deals and reducing the impact of climate change. The annual gathering first established in 1971 and formalized in 1974, sees 3,000 of the world’s richest and most powerful people gather in the Swiss resort to discuss global affairs affecting business and the economy.

Observers have been encouraged that the Forum is at last tackling environmental issues, with 17-year-old climate and environmental activist Greta Thunberg giving a keynote address.

Her speech, as reported by the New York Times, was critical of distant net zero carbon reduction targets: ‘We don’t need a low carbon economy. We don’t need to lower emissions. Our emissions have to stop if we are to have a chance to stay below the 1.5-degree target. And, until we have the technologies that at scale can put our emissions to minus, then we must forget about net zero. We need real zero.’

She repeated her warning to the political generation of today to take real action or to face their children knowing that an opportunity to change course on emissions had been missed: ‘Our house is still on fire. Your inaction is fueling the flames by the hour. And we are telling you to act as if you loved your children above all else.’

Sky News’ Economics Editor Ed Conway reported that Thunberg will later be meeting the Prince of Wales, who is also attending and speaking at the WEF on climate change. Clarence House has issued a tweet confirming the meeting.

Perennial prophets of doom
President Trump’s message seemed to be directed at Greta Thunberg despite not directly naming her: ‘This is not a time for pessimism. This is a time for optimism. To embrace the possibilities of tomorrow, we must reject the perennial prophets of doom and their predictions of the apocalypse. They are the heirs of yesterday’s foolish fortune tellers.

‘They want to see us do badly, but we don’t let that happen. They predicted an overpopulation crisis in the 1960s, mass starvation in the 70s and an end of oil in the 1990s. These alarmists always demand the same thing: absolute power to dominate, transform and control every aspect of our lives. We will never let radical socialists destroy our economy, wreck our country or eradicate our liberty.’

Donald Trump’s presence at the Forum is interesting given Boris Johnson issued a ban to his ministers from attending this year’s summit, not wanting to be part of the global elite as his re-elected Government sets about delivering Brexit and levelling up spending across the entire country. Only Chancellor Sajid Javid has been allowed to attend and he was mocked by a CNBC journalist for doing so: ‘Thank you very much for coming, and drinking champagne with billionaires here at the World Economic Forum’.

Trade deals
Despite doubts that the UK can achieve a trade deal with the EU before the end of 2020, Javid said he recognised the narrow window to conduct the trade negotiations, but that nonetheless the Government would not commence formal trade discussions with the US government on a trade deal until an EU trade deal was in place: ‘I have held a number of discussions with European colleagues and there is a strong belief on both sides that it can be done. Both sides recognise that it’s a tight timetable, a lot needs to be done. It can be done, and it can be done for both goods where we want to see zero tariffs and zero quotas, and also services’.

US Treasury Secretary Steven Mnuchin was disappointed to learn that the UK Government was prioritising an EU trade deal over one with the US but seemed confident one could also be agreed in 2020: ‘We are very much looking forward to a new trade agreement this year with the UK, it’s a big priority for us.’

Javid said of the UK’s ambition to conclude a trade deal with the US as well, ideally before the US election later this year: ‘A trade agreement between the sixth largest economy in the world and the largest economy in the world could benefit all consumers in terms of jobs and prices. It’s hugely important.’

Whether the UK can achieve these two major trade deals within the next 12 months is unclear, but what is expected is that the agreements will be conducted in phases and that an initial agreement will be completed this year, with the rest of the detailed negotiations conducted gradually over the years ahead.

Father Fitness Paul Stainthorpe

Fitness Blogger Spotlight with Paul Stainthorpe, Father Fitness

If you’re yet to find your inspiration for getting fit, get to know Father Fitness blogger Paul Stainthorpe. Heavy child car seats sparked his journey, and blogging on exercise and healthy days out with his family keeps him going. The Rocky IV soundtrack helps as well, so if you’ve found that you’ve lost ‘the light of self-control’ when it comes to staying active, read on and remember that ‘the cave that holds you captive has no doors’…

How did you get started with blogging about fitness?
When my little boy was born, I was really out of shape. I struggled to carry his car seat through the house and he wasn’t getting any lighter! I had always been an active person all throughout school and college. It was only when we moved into our own place that I let things slide and so the birth of my child got me exercising again. I started blogging as a way to keep me motivated. If I put something out there, I had to keep it up and so far, so good.

What’s your favourite thing to post about on your blog?
I like to blog about family days out, especially ones with lots of walking and fresh air. I promote a clear mind as I believe it leads to clearer decisions. I also love to write honest blogs where I may have been struggling. These seem to get the most interaction; I think readers like the honesty and the fact I’m bridging the gap between an unfit dad to a fitter dad.

What are your tips for getting back into an exercise routine after the festive season?
If you’re using the New Year to start afresh, take it slow and don’t put yourself under too much pressure. No one is judging you and small goals are better than unrealistic ones. Find yourself a sport or an exercise you enjoy, too – you’ll be more likely to stick to it. I’ve been weight training for over 23 years and I love it. There’s something out there for everyone, you just need to find it.

What makes the fitness blogging community different (and better!) than others?
I’ve been a part of the fitness blogging community for quite a few years now. Some have come and gone but I’ve always tried my best to be extremely supportive. Especially the male bloggers, because they seem to need the most encouragement. I can’t really answer the question though because we all blog about our experiences and our own individual journeys, hoping that something connects with our readers.

Weirdest fitness trend you’ve tried/heard about?
Probably the vibrating plate. I was so sceptical of this, but I believe it actually worked! Incredible when you think about it.

What are the best songs to get you fired up to work out?
I love the Gladiator soundtrack – ‘What we do in life, echoes in eternity!’ Some Rocky IV tunes are normally on my playlist, along with Pink.

Who are your fitness heroes/inspirations?
This might sound strange but no one you guys will know. I will take my kids to school and I’m surrounded by parents who are on their own fitness journey. You can see them looking fitter and healthier each week. These are the people who inspire me.

How do you work with PRs and brands?
I have a standard fee which includes a blog post, photography and I share it via all my social channels. I can also produce videos and work on solely social media campaigns if required.

For PRs looking to work with you and your blog, how would you prefer they approach you?
The emails that stand out are the ones that state my first name and mention something specific about me. It proves they’ve actually read my blog and I see these emails as being serious about working with me.

What other blogs do you read?
I read my wife’s blog Mutha Fitness, although she hasn’t blogged in a little while – I must get on to her! I also enjoy reading my friend’s blog Hoyles Fitness – he’s another honest blogger and we’ve supported each other for many years. We made an eBook together called ‘The Ultimate Father Fitness Programme’ (shameless plug, but check it out here).

Fitness Spotlight with Annie Brooks, Tales of Annie Bean

Don’t feel downhearted if you’re still struggling to get back into a fitness regime after the festive season – blogger Annie Brooks from Tales of Annie Bean is here to help you get your routine back on track.

Fitness blogging is now Annie’s main passion after getting into triathlon training with her partner (and co-blogger) Nick following her time in the fashion community. Having found her fit, the active blogger is an expert on finding the right sport and the right soundtrack for getting set to sweat…

How did you get started with blogging about fitness?
Believe it or not, I wasn’t really into exercise. I did a fitness class now and again but I wouldn’t call it a big part of my life. I started blogging as a fashion blogger, actually… like most people! But when I was diagnosed in later life with epilepsy, I decided to do a triathlon to raise money for charity. My husband was an iron distance triathlete and I thought I could do the triathlon as my challenge and that would be it. That sort of backfired because I completely fell in love with triathlon! I got far more active because of it, so not only was I racing, I was also trying new sports and activities. I decided to document it all and move into fitness.

What’s your favourite thing to post about on your blog (training tips, reviews, experiences)?
I love to share all of those things, but mainly my personal experiences. The whole point of a blog for me is the personal side, and the writer’s perspective and their views. I know that’s what I’d read other blogs for.

What are your tips for getting back into an exercise routine after the festive season?
Firstly, don’t be too hard on yourself because everyone has a break over Christmas and often we do over-indulge. I don’t like to think of the festive season as a setback, but instead of working on the physical side you’re actually working on the mental health side. Having time to unwind, catch up with loved ones, and switching off from the normal routine can’t easily be achieved any other time of the year. So, appreciate it.

Next? You pick up where you left off, but the last thing you do is stress out over how many Quality Streets you’ve consumed, or how many extra helpings of your Auntie’s bread and butter pudding you had. It’s happened, so draw a line. I’d start by slowly reintroducing your routine, if you exercise four times a week, start with two then bring it back to whatever your normal sessions are. You’ll get it back.

What makes the fitness blogging community different (and better!) than others?
As previously mentioned, I used to do fashion blogging many years ago now, and I always felt that bit more intimidated. Perhaps I’ve just grown up, but I do find the fitness blogging community to be so friendly, inspiring and helpful! We all know how hard it is to train for races, juggle full-time jobs and blog… so we’re all on the same page.

Annie Brooks 1

Weirdest fitness trend you’ve tried/heard about?
I know it is a ‘thing’, but Dog Yoga. I mean, how can anyone feel mindful when there are cute dogs everywhere, and if I took mine she wouldn’t be practising her downward dog (she does actually do that), she’d be more interested in the other dogs!

Annie Brooks 3

What are the best songs to get you fired up to work out?
Honestly, people are going to judge me based on my musical taste here. I’m mildly trapped in the 80s and have a ridiculous love for 80s’ hair metal! My top 5 are…
1. Motley Crue – Kickstart My Heart.
2. ACDC – Thunderstruck
3. Rick Springfield – Jessie’s Girl
4. The Clash – Should I stay or should I go
5. ZZ Top – Gimme all your lovin’

Who are your fitness heroes/inspirations?
Lucy Charles, Scott Jurek, Angela Naeth, Jenny Jones and Aimee Fuller.

How do you work with PRs and brands?
It varies, to be honest – I sometimes work on blog content with them or via video creations. I only work with brands and on campaigns I am truly passionate about, though.

For PRs looking to work with you and your blog, how would you prefer they approach you?
Drop me an email, pick up the phone – just a nice personal message reaching out.

What other blogs do you read?
Huge fan of all the blogs on the Fitness & Exercise UK Top 10 and actually read the majority of them already. But I must admit I’m quite the YouTube girl, especially when it comes to trainer reviews.

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