PRCA-Confidence-Tracker

Majority of PR professionals remain confident about the future according to PRCA survey

This week’s results from the PRCA Confidence Tracker has found that senior PRs are still confident about the future of their agencies despite current challenges facing the industry.

Replies from both senior agency and in-house workers to the question ‘How confident do you feel about the future of your organisation right now?’ broke down as:

– 18% very confident
– 36% quite confident
– 29% neither confident nor unconfident
– 11% not very confident
– 7% not confident at all

The weekly PRCA survey will aim to report on levels of optimism among senior PRs during the COVID-19 outbreak, tracking how sentiment changes during the crisis.

‘The PR industry remains remarkably confident in the face of these new challenges,’ said PRCA Director General Francis Ingham of the latest result.

‘Essentially, half of respondents are confident at the moment; a fifth are unconfident; and the rest are neutral. It’s a net confidence score of +36 points. We will be asking the same question of the same group of people every week for the foreseeable future.’

Read more about the PRCA Confidence Tracker results here.

Lord Clement-Jones: If we truly want people to stay home, they need the cash to get by

Liberal Democrat House of Lords spokesperson for Digital, Lord Clement-Jones, urges the Government to think again about how best to support the self-employed who cannot survive until June without any financial help, and to do more for people who weren’t helped at all by the package announced last week.

Throughout the coronavirus crisis the self-employed have been neglected by the Government. Even with Rishi Sunak’s announcement last week of a financial package for the self-employed, it seems they will not receive a single penny until June.

This took far too long to come, but with consistent pressure from the Liberal Democrats such as through tabling amendments in both Houses of Parliament, finally the Government came forward with something. We consistently made clear that millions of individuals had been plunged into financial insecurity, and subsequently far too many were wondering if they can even afford to put food on the table over the next few months. However, this then begs the question how do they expect people to wait months before they see any material financial support?

The self-employed are not high-flying entrepreneurs as often pictured – they are taxi drivers, hairdressers, builders or child minders. Many of these people will not have savings large enough to cover the cost of living for months on end without any money coming in.

The majority of the self-employed have taxable incomes of less than £10,000 a year, and that compares with just 15% of employees on incomes that low. Without any money before June, they won’t be able to pay their mortgages, rent and bills, and potentially face financial ruin.

Another industry largely forgotten about is the creative industries. The Creative Industries Federation survey last week revealed that 60% of creative freelancers estimate that their income will more than halve in 2020 due to the coronavirus outbreak, and almost 50% of freelancers who responded to their poll have already had 100% of their work cancelled.

The wait until June is not the only concern Liberal Democrats have. The scheme proposed by the Chancellor also ignores all those who have been self-employed for less than a year. Between November 2019 and January 2020, the number of self-employed workers increased by 194,000. Many of these individuals will have risked their savings to get started and it looks like they will get nothing from the package. Equally, the Chancellor’s pledge that the self-employed can access loans is also useless to the majority who cannot to afford the personal guarantees banks are saying small businesses need.

If we truly want people to stay home, we must ensure people have the cash to get by now. This is not just about protecting their finances, but also their health. We need to protect them and those around them from the virus – this cannot become a luxury for those who can afford to. If we have seen anything over the past few days, it has been how easily and quickly this virus can spread. The financial packages announced are not just there to protect people’s bank accounts, but to give them the ability to follow the advice we have been given regarding social distancing. If we truly believe that no-one deserves better healthcare because of who they are, where they’re from, or how much they earn, then I would urge the Government to think about how soon they can get the funding to the self-employed during this crisis.

Lord Clement-Jones is a Liberal Democrat peer and the party’s House of Lords Spokesperson for digital.

Annabel Dunstan

Working from home (WFH) – the new norm in extraordinary times

This is a guest post from Annabel Dunstan, founder and CEO of Question & Retain.

Question & Retain was set up as a virtual company eight years ago, and as all the team work remotely, we are well versed in running meetings via Zoom and harnessing other technology and software products for seamless joined-up working. Dotted around the M25, and in Romania, our team all have home-based workstations, are self-directing in their work streams, and are on the ball about staying in touch and keeping everyone in the loop on activity and any challenges they are facing.

For many companies, the move to remote working is still new. In light of the Government asking everyone to work from home to slow the spread of coronavirus, we asked 1,000 business leaders in the communications sector what the biggest challenge was when working from home.

One quarter (26%) of respondents said they felt demotivated and lack lustre without the stimuli of office life. 20% flagged the challenge of juggling the needs of children at home while keeping a focus on work. And nearly a fifth (17%) were finding it hard to switch off from work with ‘always on’ technology in the house.

Those that had previous experience of WFH seem very comfortable with the new status quo with fellow team members now also working remotely. Below we share some of the top tips offered up by respondents that may help you and your teams as we all adjust.

Top Tips

Getting organised

1. Make sure your workspace is comfortable and properly set up – the last thing you want is musculoskeletal problems because your desk or chair is the wrong height; don’t sit for too long looking at the same four walls.
2. Don’t work in your PJs (I don’t dress up in business dress but that does work for some people).
3. Use the phone and video – make an effort to speak to people every day at scheduled times.
4. Set a todo list. Celebrate every tick on that list.
5. Allocate specific tasks to specific times of the day. Decide how much time each task should take and set an alarm for when that time is up.
6. Give in to your concentration span. After a decade of WFH, I know that mine is no more than 45 minutes.
7. Don’t clean the house or – even worse – go to the toilet (!) on conference calls (unless you are an expert muter for audio and visual).

Taking care of your mental health

1. Don’t say ‘quick lunch’ in the skype group or ‘quick break’ – say ‘I’ll be walking the dog in my lunch hour’ or ‘I need some fresh air, back in half an hour’. Using the word ‘quick’ for your breaks implies you think they are not worth spending time on – they are.
2. Get out and get fresh air at least once a day if you can, making sure to abide by Government guidelines.
3. Stay connected and organise time to talk ‘socially’ around work updates.
4. Encourage and create a sense of community e.g. a morning team briefing in the Zoom café, end of workday chat in the Zoom pub, or share talents e.g. singing, playing guitar, themed fancy dress etc.
5. As a leader, watch out for who is not ‘showing up’ and check in 1:1 via telephone.
6. Switch off from screens early, at least two hours before going to bed, to help ensure a better night’s sleep.

Taking care of your physical health, where possible

1. Try to exercise every day – walk, cycle or run outdoors if possible and in line with Government guidance.
2. Use technology to download exercise apps that inspire you and get you moving – yoga, Zumba, plank challenge etc.
3. Avoid turning to alcohol and comfort food to zone out from stress.
4. Set yourself achievable goals to get/stay fit.

Personally, I make a point of getting outside first thing, e.g. cycling or running, or swimming in the sea before I dress for work (say no to PJs), slap on the lippy and crack on. I schedule breaks and group calls with members of the team for work and virtual water cooler catch ups. Working in 40-minute bursts, punctuated by sax practice or a cuppa in the garden refreshes my brain and restores the concentration.

I take and make calls standing up and switch off the phone and email alerts when drafting stuff. Emails get taken care of three-four times a day in batches to avoid serving the inbox and thinking that is work. I finish work by changing clothes and playing some kick-ass music very loudly. It’s key for me to make that delineation and properly switch off.

It is a big (but understandable) ask to tell everyone to WFH, but I trust that one of the positives that may come from these strange times is a better acceptance by business leaders that it can and does work, and effectively too.

virtual networking

How to network. Virtually.

These are unprecedented times and as we adapt both our professional and personal lives, we need to find a ‘new normal’ for both socialising and networking. Virtual drinks over video chat have replaced meeting up at the pub, with apps like Zoom and Houseparty becoming essential.

As people work remotely and, in some cases, need to self isolate, it is more important than ever that we stay in contact with our peers and colleagues in the industry. Social media was already a fundamental function for PR and comms, but it now plays a vital role in keeping people connected, allowing them to discuss the issues and challenges they’re facing, and offering support and advice to colleagues and clients.

If you’re missing the social aspect of the working world there are several ways to combat the isolation blues and keep you connected.

  1. Twitter chats

Whether you’re an active Twitter user or you prefer to lurk in the threads, following a conversation hashtag is a great way to see who’s talking about a topic and what they think. From mental health to diversity, #PowerAndInfluence is our recommendation for anyone wanting to join an animated and engaging discussion. Lead by Ella Minty every Wednesday at 8pm GMT, people are encouraged to share their thoughts on a particular topic, offering their advice and own experience to fellow practitioners. One thing’s for sure, you can expect these Twitter chats to get more popular as the current situation develops.

  1. LinkedIn Groups

Joining a group on LinkedIn can allow you to discuss the current challenges faced across PR and comms without having to share it with all of your personal connections. Vuelio has set up two LinkedIn groups, the PR and Communication Network and The Monday PR Club. These groups are open for anyone in the industry to join and once we accept your invitation you can use these as a more intimate place for conversation and catching up with past and present colleagues.

  1. Virtual hangouts

Over the coming weeks we’re going to see more virtual event invites in our inbox and as these become the norm, so will virtual hangouts. Networking in person allows for informal discussions and relationships to be built, which is the aim of taking these meet-ups online. PRFest is running free regular catch ups over Zoom so you can chat, vent and share ideas with your industry colleagues, the perfect antidote to remote working.

  1. Virtual yoga

We started our accesswellbeing initiative back in February to address the issue of mental health in the PR industry and we’ve not let social distancing stop us continue to offer yoga to comms professionals. Moving our #YogaForComms class online not only brings wellbeing to the industry but creates an online community, allowing more people to attend from the comfort of their own living room.

The Public Affairs working from home challenge: Think about reading

The Head of Public Affairs at the law firm BDB Pitmans, Stuart Thomson, offers his suggestions on how to best use the additional time we have when working from home, to further our personal development.

The time that we now all have working from home can be used productively. We have the ‘day job’ to be getting on with, but we should think about personal development as well. And what better way than reading a book or two!

Working from home can be quite challenging and there is a real danger of simply being sat staring at a screen all day. So, one way that you could choose to bring a bit of useful variety into your set-up is to put some time aside each day to read.

While I am sure that you have a stack of fiction books to get through, there are some really useful non-fiction titles out there for your personal development as well. This applies across the whole of the communications profession but I’ll stick to public affairs!

So, here are a few thoughts that I’ve had about some useful public affairs reading:

  • The systems and processes – books on political processes can often be really quite dull and technical. However, take a look at Besly and Goldsmith’s ‘How Parliament Works’ for a good guide to the Westminster parliament. The Scottish Parliament and Welsh Assembly both have good online guides.
  • Campaigns and strategies – I can’t rate the materials freely available on the Government Communications Service highly enough. There is everything from evaluation to digital communications and the OASIS framework for campaign planning.
  • How To Guides – there aren’t many ‘how to’ guides available covering public affairs. The most comprehensive ones are probably Lionel Zetter’s ‘The Art of Political Persuasion’ and my own ‘Public Affairs in Practice’. Both cover everything from the basics of what public affairs is through to effective engagement and political processes. While ‘Public Affairs in Practice’ is mainly UK and Brussels based, Zetter has an international dimension. If you are interested in how public affairs is done in different countries around the world then my ‘Public Affairs: A Global Perspective’ would be a good starting point.
  • Best practice – it is always useful to take a look at the CIPR and PRCA They both have great resources, guides and case studies as well. I’d also suggest taking a look at the training options they have. Both are working on more online courses for obvious reasons, but they have some already available.
  • Others – there are also some more general communications books that really help with public affairs. I’d point to Measure What Matters, which gets you thinking about KPIs, Good Strategy / Bad Strategy, with some constructive thoughts that I found useful when starting off with new campaigns, and Words The Work, which helped me to focus even more on every word I write.

If it’s helpful, I have added the books, as well as a few others, to an Amazon page.

It would be great to hear ideas from others about what books they have found useful and maybe why as well. There are no end of really good books available but personal recommendations are always worth just that little bit more.

You’ll have to forgive me a little cross-selling as well but you may also find my regular (and free!) blog useful as well: www.stuartthomson.co.uk.

I look forward to hearing what I should be adding to my book list. Happy reading!

Panic buying during COVID-19 outbreak

Labour calls on the PR industry to help curb panic buying during the COVID-19 crisis

While panic buying is causing empty shelves across the UK’s stores and preventing vulnerable people’s access to essential items, Labour has called on the PR and advertising industries to join efforts to better educate the public with campaigns using #covid19advert and #dontshoptillyoudrop hashtags across social media.

‘Panic buying is causing real harm to vulnerable groups and creating anxiety amongst all,’ said Labour’s Shadow Environment, Food and Rural Affairs Secretary Luke Pollard. ‘Ministers have not reacted fast enough or far enough, and that is why Labour is calling for a mobilisation of advertising and PR agencies to create new TV adverts, newspaper, digital and billboard advertising to take on panic buying.

‘Those who specialise in persuading us to buy products now have the opportunity to save lives with their work. Please step up and help. We need people to do the right thing at this time of national crisis: shop sensibly, stay at home and slow the spread of the virus.’

The PR and comms industry has already been working to support both the businesses they work with and the general public to adapt to life during the outbreak. Labour’s urging for more from an industry ideally placed to communicate best practice during difficult times is particularly welcomed by in-house PR Harold Podol at Modern World Business Solutions, who is already planning how his team can help spread the message.

‘I am truly appreciative to Labour for spreading and pushing this campaign, as it needed to be started. We’ve spent our careers creating viral campaigns and building out marketing strategies that go global. We’re naturally trained and skilled in spreading the word.

‘We felt a fair portion of people bulk buying were relatively young, so while most others will be pushing this campaign on Twitter, Instagram and Facebook, we thought we’d try to reach a different audience set by making videos on TikTok to spread the word. We have also been reaching out to influencers we’ve worked in the past about making a video.’

Even where panic buying is bolstering profits for independent companies seeing a surge in sales, the impact is causing unnecessary pressure. Sales at craft company Stitch & Story have increased by over 900% when compared to the same period in 2019 – good for the bottom line, but the team are struggling with demand as people take up knitting to pass the time in self-isolation.

‘We’re hearing from customers who are worried that a lockdown will stop businesses such as ours from functioning and we are having to reaffirm that it is business as usual,’ says co-founder Jen Hoang, who has joined calls for the public to stop panic buying.

Some agencies already creating free campaigns to support #covid19advert and #dontshoptillyoudrop include Scribe PR and One Minute Brief, who have challenged people to take part in creating posters to stop panic buying. How many more will choose to support the effort remains to be seen, but the quick reaction to the COVID-19 crisis from the PR industry shows it has the tools to communicate the right message when it matters.

Read more on how you and your agency can help with the initiative to better educate the public on panic buying in the full statement from Labour here.

Navigating uncertainty

Navigating uncertainty: the Vuelio toolkit for communicators

PR and comms are playing a critical role in delivering information during the COVID-19 outbreak.

From creating and maintaining consistent messaging, which aligns with brand values, to getting used to new working arrangements, teams are stretched and still expected to provide value to all their stakeholders, both internally and externally.

On top of all this, each organisation must keep up with the latest Government guidelines, which are evolving daily.

Navigating uncertainty: The Vuelio toolkit for communicators has been created to support the industry in these challenging times.

The toolkit includes stats and information on the coronavirus outbreak, including its impact on the media landscape, linked resources to help with everything from virtual events and networking to staying focused while working at home, and it also includes our top 10 lessons to keep your comms effective in a crisis.

It also includes links to our COVID-19 daily bulletin and our next yoga session on Thursday, which will hosted virtually. We hope you can join us there.

Download the toolkit and find out more about how Vuelio can support you.

 

collaboration

Tips for using Vuelio to collaborate effectively

Whether your team is in one place or remote working in different locations, Vuelio can help you keep on top of your comms activity and maintain a consistent message.

Here are our top tips:

Create an Issue to keep track of activity around a topic

Keep your messaging consistent by using the SRM’s Issues module, which has lines to take and briefing tools. You can link all of your media enquiries, releases and coverage to help you see exactly what’s going on around a particular topic and who everyone is speaking to about it.

Communicate with stakeholders

Use the built-in email distribution tool to keep your stakeholders and the media up to date.

Create groups in your Vuelio Media Database or add private contacts and send them emails directly. You’ll then be able to see who you’ve engaged using the email distribution report as well as on each contact’s profile.

Keep track of who is talking to whom

Use the module in SRM to keep track of inbound media enquiries and outbound comms. This will help everyone organise and avoid duplicating efforts with media and influencer outreach.

You can link Interactions to contacts, subjects and releases, assign to a colleague and create follow-up tasks to help manage your team’s workflow effectively.

Automated tagging of coverage

We can automatically tag your monitoring content, making it simple to report on coverage by emerging topics, keywords, brands or competitors.

ResponseSource Journalist Enquiries

While you’re managing new ways of working, the ResponseSource Journalist Enquiry service continues to be a source of great PR opportunities for your organisation. Requests come to you by email allowing you to react to relevant requests, including lots of non-coronavirus content being sought by the media right now, and expand your network.

Bob Blackman MP: Homelessness Reduction Act was the first major legislative change for 40 years

Conservative MP Bob Blackman writes about his journey from being drawn second in the Private Members’ Bill ballot to passing a ground-breaking piece of legislation: the 2018 Homelessness Reduction Act. The Act ‘places a duty to refer on to agencies like the NHS, the prisons service and Jobcentre Plus, to try to ensure no one is missed in the system’ and ensures local authorities offer help up to 56 days before the crunch occurs, reducing the need for unsuitable temporary accommodation.

 

In April 2018, I was proud to see my Homelessness Reduction Act given Royal Assent to become the first major change to legislation on the subject in England for nearly forty years.

This piece of ground-breaking legislation came about after I was drawn number two in the Private Members’ Bill ballot in 2016. It is a comprehensive change to the law that has shifted the emphasis firmly towards preventing homelessness from ever occurring in the first place, and it ensures that care leavers, ex-offenders, NHS patients, armed forces veterans and other vulnerable groups will receive help and advice for the first time.

From the moment I was drawn in the ballot, I was inundated with requests to use the opportunity to further interests or a particular cause by multiple groups. I settled on homelessness reduction after giving thought to issues I have seen in my time in politics, having been a councillor and member of the London Assembly before entering the House of Commons.

A lot of work went into ensuring the Bill would be workable and credible and I was naturally pleased that it gained valuable backing from the Government and all opposition parties. My colleagues on the Communities and Local Government Select Committee deserve particular mention for their support, as this was the first time a Private Member’s Bill was given pre-legislative scrutiny by a Select Committee and it made a big difference in ironing out the finer points at an early stage.

The homelessness charity, Crisis, deserve a great deal of credit for helping to support the early formation of the Bill through its extensive groundwork, and I also owe thanks to Shelter and several other charities for their support as well. The Residential Landlords Association, and London Councils, to name a few are also to be commended for having the insight and vision to recognise the need for this legislation and I am also grateful for their support. Throughout the process I was repeatedly surprised by how dated homelessness law was and how long had passed since proper scrutiny by lawmakers.

The experience gained from the Housing (Wales) Act 2014 was perfectly timed to help inform measures put forward in the Homelessness Reduction Act. Wales saw a 69 % decrease in the number of households owed the main homelessness duty for example. While there are obvious differences between the nations, this was a demonstration that shifting the balance towards prevention work could really make a difference.

Drawing on lessons from Wales, there is a strong evidence base to suggest that the costs of transforming local authority services towards prevention work will rapidly offset the savings to local authorities on temporary and emergency accommodation. As of the end of 2018, there were 78,930 recorded households in temporary accommodation, with 69% placed in temporary accommodation in London, and the number of families with children stuck in completely unsuitable B&B-style accommodation on the rise. The National Audit Office (NAO) report on Homelessness in September 2017 showed that, of the £1.1bn spent by English local authorities in 2015-16, £845 million was spent on temporary accommodation, and this figure has only continued to increase.

I am very pleased that the Government is funding the initial implementation of my Act to the tune of £72.7 million, helping local authorities to make the adjustments and provide the new services needed to turn things around and change how we approach homelessness entirely. As a result, I believe there will be fewer people hitting the point of becoming homeless in the first place, with local authorities empowered to step in and offer help and advice up to 56 days before the crunch occurs, in turn causing a reduction in the need to use unsuitable temporary accommodation.

Of course, this piece of legislation cannot be considered a fix-all. Homelessness is typically the end point that occurs due to numerous other issues and no one thing can provide a complete solution. The Act places a duty to refer on to agencies like the NHS, the prisons service and Jobcentre Plus, to try to ensure no one is missed in the system, and it also reinforces legislation to ensure Private Rented Sector accommodation has been inspected for suitability prior to it being offered. I hope all the different measures contained within this legislation will really make a difference on the ground and I intend to continue to press the Government to keep monitoring it and listening to local authorities as they feed back.

Bob Blackman is the Conservative MP for Harrow East.

CIPR and PRCA issue joint statement

Industry bodies join forces to urge Government support for freelance workers

The CIPR and PRCA have issued a joint statement praising the work of communications professionals during the COVID-19 outbreak while urging the Government to do more to protect the industry’s freelancers.

Highlighting the impact of the coronavirus on the public relations industry, the statement from the CIPR and PRCA points out the frontline role many PR practitioners have in providing the public with real-time updates and advice. While the Government has committed to protecting the nation’s businesses as well as individual jobs and salaries, the bodies urge further support for freelancers working in PR, detailing the lack of income assurance for the self-employed in a letter to the Chancellor.

‘We welcome the Government’s approach of paying people to stay home,’ says the official letter. ‘All of us need those who are infected to self-isolate and those who are not to practice physical distancing. To achieve this everyone must have the assurance of an income until this crisis is over – not most people, but everyone’.

Detailing the many small PR businesses working during this crisis, with the biggest companies only employing a few hundred staff, the letter puts forward that the plans announced by the Government so far will not be enough to support ‘microbusinesses, home-based or virtual’ workers or freelancers who cannot take advantage of Small Business Rate Relief or Universal Credit.

Signed by CIPR CEO Alastair McCapra and PRCA director general Francis Ingham, the letter asks for a response from the Government today with specific details of how a new system can be put in place for the PR industry and its people.

‘Our members are on hand to support the Government in your effort to ensure the public have access to timely, reliable and transparent news and will play our part in the national effort to change behaviour and provide reliable information. We will continue to push for the Government to commit the resources for you to be able to do so.’

Read the joint statement from the CIPR and PRCA and letter to the Chancellor in full here.

Baroness Neville-Rolfe: Reflections on Coronavirus – Test, Test, Test!

Former Business Minister and Tesco director Baroness Neville-Rolfe writes: ‘Supermarkets are on the frontline in crises such as this one with their unique knowledge of the supply chain, a vast employee base of all ages and skilled operational mangers’.

The importance of establishing the facts clearly, the unintended effect of the counter measures adopted, and the sheer unpredictability of events are themes that recur in all crises. The point is to overcome these problems. I speak as a former supermarket executive at Tesco and civil servant at No 10, and now as a peer and former Government Minister.

You might be surprised how impressive the exchanges have been in the House of Lords on the virus. Gnarled politicians and former ministers who lived through the 1987 crash, BSE, 9/11, SARS and the financial crisis; Bishops reminding us of the plight of the vulnerable and of prisoners; distinguished doctors; and pillars of the voluntary and education sectors. All have contributed positively and wisely.

Supermarkets are on the front line in crises such as this one with their unique knowledge of the supply chain, a vast employee base of all ages and skilled operational mangers. They have to deal with panic buying – a gut instinct in the absence of facts. My four-year-old granddaughter was yesterday piling up her toy food under the kitchen table because she had heard we ‘have to stockpile’.

The fact is that there is enough food for everyone during the current crisis although home demand will be higher because people will eat at home more. And cupboards can only take so much spaghetti and loo paper! The Competition and Markets Authority need to help by indicating that the enforcement of competition law will be temporarily relaxed to make it easier for supermarkets and food businesses to act in concert for the public benefit. Also keeping prices down in all circumstances is not always wise; the laws of supply and demand are still true.

Supermarkets rely on the news networks to keep customers informed, because when information is scarce, they are inundated with queries. The Government’s daily press conferences are a wise step forward. However awful things might seem, there is a need to ‘stay cheerful’. The free to air broadcasters are a lifeline in times of crisis providing repeats of Foyle’s War and Sunday services now the churches have closed.

Pandemics start in a small way so there is a tendency to delay radical action for too long. I remember that in the foot and mouth (FMD) crisis of the early 2000s the country was shut down too late. Later, the wider impact of shutting footpaths did vast damage to the tourist industry, an economic impact significantly larger than the damage FMD caused to the meat sector.

In the terrifying circumstances of a pandemic, we have to rely on scientific advice. However, like economists, scientists can be wrong, so it is wise to draw on a range of expertise. In the BSE crisis some scientists published a paper speculating that deaths might amount to 100,000. The figure to date is below 200.

What can we do now? The Government is overwhelmed with suggestions. Today I have one demand which would do more than anything else to ease current strains. Get on top of testing so actions and behaviour can be informed by the facts. We must find a way of testing more people for the virus so those infected can be isolated and those not infected can contribute their skills.

Also, we must accelerate and make widely available the new test for anti-bodies. This will ensure that vital workers can get back to work quickly. In Taiwan, in Singapore and one brave Italian town this emphasis on Test, Test, Test has slowed the pandemic significantly.

Baroness Neville-Rolfe is a former Treasury & BEIS Minister and a Conservative peer. She is a former Director of Tesco.

Effective communications in disrupted times

Effective communications in disrupted times

These are extraordinary times that are intensely challenging for our customers’ as they work to maintain coordinated, effective communications to multiple stakeholders in a fast changing environment. This has never been more important and we want to help.

We recognise that every organisation is grappling with exceptional enquiry volumes so from today we’re offering all clients complimentary access to the Vuelio Interactions module for three months. This will enable you to track and manage contact with your stakeholders so even though your team are remote working, you can manage and keep all communications consistent.

We have seen our customers’ manage high coverage volumes so to streamline reporting we will provide Vuelio Canvas, which will also be complimentary to clients for three months. This is a digital coverage tool that quickly and powerfully presents coverage in a way that can be easily shared to keep your stakeholders up to date on coverage, social media and latest published information.

We know that the work of front line, emergency organisations in communicating latest information to stakeholders is critical in managing this health crisis. So, from today, we’re offering NHS, police, fire service, and health and social care charities three months of online media monitoring including news alerts, at no cost. This will support you to understand the changing news agenda and implications for your organisation.

Please contact your account manager to find out more.

We are in a fast changing policy environment so to keep ahead of what this means, we’re offering a free daily bulletin from our political team, summarising COVID-related announcements from official Government sources, key Government spokespeople, industry and community stakeholders. Sign up to the bulletin here.

Alongside offering access to our products, we also want to support your teams to build their confidence in using the platform as they work remotely. From next week, every day at 3pm we will run online Vuelio Training Academies. These 30-minute sessions will be facilitated by Vuelio experts and explain how to get the most from functionalities including:

  • Interactions logging
  • Canvas
  • Media Monitoring
  • Media Database
  • Press Release Distribution

These sessions can be signed up to here, where the weekly schedule will also be available. If there are other areas of the product that it would be useful to cover, please do email your account manager to ask for them to be added.

These are challenging economic times that we all face. If you have any concerns that we can help with, get in touch with your account manager who can be contacted by phone or email as normal.

Online event

Virtual events and why they’re more important than ever

SXSW and Coachella were first and now with Glastonbury cancelled and the Euros being postponed until 2021, it is clear that no event is impervious to the current situation. Large mass gatherings are no longer part of the calendar and as we all adapt to social distancing, events have had to adapt too.

Over the coming weeks, and possibly months, all in-person events will stop following Government guidelines. For anyone hosting any kind of event there is a decision to be made: cancel, postpone or take the event online. With more people now remote working, holding a virtual event is fast becoming the preferred option.

There’s a wealth of technology that can allow organisations to share their content with audiences across the globe. Webinars have long held an important place in any marketer’s toolkit and now they are even more vital; allowing guests to ask questions and interact with the hosts encourages discussion, which replicates experiences of in-person events.

As museums start to offer virtual tours, so begins the start of virtual expos where delegates can ‘visit’ the different stands, download the relevant collateral and speak directly with the supplier through a messaging app.

While it’s harder (but not impossible – watch this space) to take networking drinks online, small conferences or seminars benefit from this way of working. Livestreaming these events not only helps with keeping costs down (no venue, no catering, etc.) but it also makes it more accessible for both the audience and the speakers. Although you may need to be flexible with time zones, it opens up your list of potential speakers to those who are not just based in your city.

For smaller virtual meetings and seminars, Zoom has a free offering for live streaming meetings of up to 100 participants that last for 40 minutes or less. With a chat function built in, you can easily communicate with your guests and get a lively Q&A going at the end of the session. There’s an option to record your meeting too so if anyone is unable to attend they can still enjoy the content at a time that works for them.

When it comes to promoting, inviting and keeping track of your attendees Eventbrite is an accessible and easy-to-use tool. Plus if you’re hosting a free event, then it’s free to use.

Events may never be the same after this, as budgets get tighter and the need for more accessible events goes from nice-to-have to essential. Expect more virtual event invites over the next few weeks and video catch up content if you miss it. We’ll see you online.

Government promises all the tools every UK Citizen needs to get through this

Vuelio’s Sam Webber assesses the latest Government response to the Coronavirus pandemic, including a new fiscal stimulus and school closures.

The Coronavirus pandemic has now affected every aspect of Government and public life in a way that this country has not experienced since the Second World War.

The Chancellor’s comprehensive Budget, announced last week, has already had to be updated and overhauled with a far more generous package of measures to safeguard businesses and families. After pressure from MPs representing tourist destinations and from key cultural institutions like small attractions, pubs and restaurants that are set to be particularly affected, the Chancellor increased measures offered to this sector: ‘I announced last week that for businesses in the retail, hospitality and leisure sectors, with a rateable value of less than £51,000, they will pay no business rates this year.

‘Today, I can go further and provide those businesses with an additional cash grant of up to £25,000 per business – to help bridge through this period. Additionally, I also am today extending the business rates holiday to all businesses in those sectors, irrespective of their rateable value.

‘That means every single shop, pub, theatre, music venue, restaurant – and any other business in the retail, hospitality or leisure sector – will pay no business rates whatsoever for 12 months, and if they have a rateable value of less than £51,000, they can now get a cash grant as well.

‘I also announced last week that we would be providing £3,000 cash grants to the 700,000 of our smallest businesses. In light of the new circumstances, and to support their cash flow, today I can increase those grants to £10,000.’

Hinting at additional measures for other sectors of the economy he added:

‘Some sectors are facing particularly acute challenges. In the coming days, my colleague the Secretary of State for Transport and I will discuss a potential support package for specifically airlines and airports.’

For those affected by COVID-19 who will lose income and not be able to pay their monthly mortgage, the Chancellor also offered support: ‘Following discussions with industry today, I can announce that for those in difficulty due to coronavirus, mortgage lenders will offer at least a three month mortgage holiday – so that people will not have to pay a penny towards their mortgage while they get back on their feet.’

While he was immediately criticised because this statement offered nothing to those in rented accommodation, they have now been offered additional protections too.

Robert Jenrick, the Secretary of State for Housing, Communities and Local Government said: ‘The Government is clear – no renter who has lost income due to coronavirus will be forced out of their home, nor will any landlord face unmanageable debts.’

His detailed statement includes a promise that: ‘Emergency legislation will be taken forward as an urgent priority so that landlords will not be able to start proceedings to evict tenants for at least a three-month period. As a result of these measures, no renters in private or social accommodation needs to be concerned about the threat of eviction.’

An announcement from Education Secretary Gavin Williamson on Wednesday also confirmed what many parents had been expecting: ‘After schools shut their gates on Friday afternoon, they will remain closed until further notice except for children of key workers and vulnerable children, as part of the country’s ongoing response to coronavirus.’

While this has serious implications for those studying for exams that will now not be taking place in the usual way, the Government is clear it will do whatever is necessary to ensure no students are adversely affected by these challenging conditions.

Finally, the Government has set up a new structure of four implementation committees focusing on health, public sector preparedness, economy and international response to deal with the crisis.

  • Healthcare: chaired by the Health Secretary to focus on the preparedness of the NHS, notably ensuring capacity in the critical care system for those worst affected
  • General Public Sector: chaired by the Chancellor of the Duchy of Lancaster to look at preparedness across the rest of the public and critical national infrastructure, excluding the NHS
  • Economic and Business: chaired by the Chancellor, with the Business Secretary as deputy chair, to consider economic and business impact and response, including supply chain resilience. It will also coordinate roundtables with key sectors to be chaired by relevant Secretaries of State
  • International: chaired by the Foreign Secretary, to consider our international response to the crisis through the G7, G20 and other mechanisms, including like-minded groups, and the UK five-point plan

This shows that as well as relying heavily on the advice from his Chief Medical Officer and Chief Scientific Adviser, the Prime Minister is receiving support from his Cabinet colleagues Matt Hancock, Michael Gove, Rishi Sunak, Alok Sharma and Dominic Raab and all their respective teams of civil servants to feed into the UK’s holistic approach to defeating this virus.

As Rishi Sunak said this week: ’I want to reassure every British citizen, this Government will give you all the tools you need to get through this.’

Industry membership bodies react to COVID-19

Industry membership bodies act in reaction to COVID-19

Public relations membership bodies the CIPR and PRCA are launching initiatives to support the sector in reaction to the potential impact of COVID-19 on the PR industry.

PRCA
Following a survey of around 200 PR professionals on the subject of COVID-19, the PRCA will create a Global Covid-19 Public Communications Taskforce to provide free practical support to practitioners around the world. The association welcomes help from senior professionals able to assist with:

– Advocating for the role of PR in planning and response
– Advice and models for working from home for PR professionals and their stakeholders
– Mental health and wellbeing communications in the current climate
– Guidance on best practice and crisis response across all comms disciplines
– Reporting on COVID-19-related industry data and how the virus is impacting the PR industry

‘The coronavirus is a human tragedy with serious implications for business and public relations,’ said PRCA director general Francis Ingham of the decision behind the taskforce launch.

‘Our industry is uniquely positioned to adopt a leadership role during this time of crisis, and deliver a public good. This offering will be global and it will be free.’

CIPR
The CIPR will support its members during the coronavirus outbreak with an online resource of advice and information as well as new guidance for communicators working in both the public and internal sectors. The online guides will be regularly updated to reflect the latest government recommendations.

Independent PR practitioners will also be able to request a three-month CIPR membership payment break while continuing to receive information about upcoming training and events from the association.

‘We know many of our members will have increased responsibilities to communicate with stakeholders, customers and staff on activities and policies for their own organisations and clients,’ say CIPR on the need for industry support.

‘Our priority as an institution is the health and wellbeing of our staff, their families and our members. This page contains information on what the CIPR are doing to support members and the profession at a time when the importance of good, clear and ethical communication has never been more important.’

More on the PRCA taskforce can be found here and information on CIPR resources can be accessed here.

Influencer-Marketing-Smoking-Gun

Influencer Marketing: 5 Dos and Don’ts

This is a guest post from Rick Guttridge, managing director of Smoking Gun.

For most PR and marketing professionals, influencer marketing is a hot topic of conversation and debate. But now, thanks to new governing regulations and documentaries such as The American Meme and Fyre, the average consumer is fully aware of the power of influencers.

Growing awareness means more brands are recruiting influencers to promote their products and services than ever before. And like most things in life, as popularity grows, we see examples of how it should, and shouldn’t, be done.

How can PRs avoid the pitfalls for their clients and make sure their influencer marketing campaigns have impact? Here are my top dos and don’ts when it comes to influencer marketing.

Don’ts
1. Don’t do it for the sake of doing it
We hear so many of our clients saying they want to embark on an influencer campaign because everyone else is. This is not a reason to do it. An influencer marketing campaign needs clear objectives and an understanding of the impact you’re wanting to make for the brand. Without this, there’ll be no strategy, and therefore little success.

2. Don’t focus on follower numbers
It’s tempting to think bigger is better, but when it comes to influencer marketing this isn’t the case. Although we are seeing more guidelines emerging for this marketing function, it is still unregulated in some areas – such as buying followers. When identifying influencers to work with, it is essential that you look at engagement and audience profiles. Even if the influencer only has 4,000 followers, they could be a highly-engaged group that your client wants to target. Meaning it will be a more impactful, and probably cost effective, approach.

3. Don’t be scared to ask the influencer’s advice
Influencers are businesses in their own right. They know how their audience behave, they know what posts have performed well and the type of content that has impact. When working with an influencer, ask their advice and trust their guidance – they want the partnership to be successful just as much as you do. Having an open and honest dialogue about your objectives will mean the influencer can guide you on how to achieve this.

4. Don’t forget to measure success
Or lack of. Especially, if this is your first time entering into the world of influencer marketing – everything is a lesson. By having clear objectives in place from the start, you will be able to measure against these to see how successful the activity has been, and what needs to change in the future. Low level micro-influencers, who are typically most cost effective, are ideal if you are taking a ‘test and learn’ approach.

5. Don’t always be product-focused
Your client’s brand is based on more than just the product they sell. Think about how you want the audience to think and feel about a brand and use this to guide your influencer marketing content, otherwise you could just end up with smiling selfies with your product in-shot. Influencers share their lives with their followers, so think about how the product can fit into this in a natural way.

Dos
1. Do think long-term
One-off posts can have some impact and can help to raise awareness of your brand. But as we know, awareness doesn’t always equal sales. In this current landscape, where consumers are bombarded with more advertising messages than ever before, simply knowing a brand exists isn’t going to drive them to part with their cash. Long-term partnerships with influencers allow brands to build relationships with an audience and communicate the USPs effectively over a long period of time. If an influencer perfectly fits with your client’s brand, consider working with them long-term to create a true advocate.

2. Do use data
Influencer marketing isn’t a dark art; it’s a data-driven specialism. You can effectively tailor the campaign for maximum impact by using data that is available to you. An in-depth understanding of how the target audience behaves online means you can mirror this; for example, if you are targeting new mums, have you considered requesting your influencer partner posts in the middle of the night, when they’ll no doubt be awake with the baby?

3. Do consider it from the start
One of the biggest errors brands can make is simply tagging influencer marketing activity at the end of a campaign. With the way that consumers now behave online, it’s essential that influencer marketing is considered at the start of campaign planning. For example, Simply Be’s ‘New Icon’ campaign had plus-size fashion influencers post on its channels on the day the print advertising went live – meaning that its audience was reached with the campaign messaging at various touch points – giving it more impact.

4. Do follow your competitors
It’s not just your own social posts and influencer marketing that you can learn from. Keep a close eye on what your client’s competitors are doing, who they’re working with and what is working for them. I’m not suggesting you copy their approach, but you can take vital learnings from their successes, and failures.

5. Do consider your channels
Wanting to target 16-24 year olds? Then step away from Facebook and head to TikTok. Wanting to target busy mums? Then Facebook or Instagram is your channel. Before starting any influencer activity, it is essential you have a clear view of what audience you are targeting, and therefore the social media channels they live on. Influencer marketing is not one size fits all, as the way people behave, and the information they’re seeking, varies from channel-to-channel.

To read more, download Smoking Gun’s full guide to influencer marketing here.

Budget dominated by Coronavirus was well received on social media

Much of the media commentary in response to the Budget statement has been positive for Rishi Sunak, barely four weeks after he was appointed as Chancellor.

At 39 he is the youngest Chancellor since George Osborne took office in 2010 and has degrees from Oxford and Stanford Universities, as well as business experience at Goldman Sachs and in several hedge funds.

His experience in Government however has been relatively brief, having only been appointed as a junior MHCLG minister in January 2018, before joining Boris Johnson’s cabinet in July 2019 as Chief Secretary to the Treasury. He received his unexpected promotion following Sajid Javid’s shock resignation last month.

After the relatively dull and uneventful delivery of Philip Hammond, the last Chancellor to deliver a Budget speech in 2018, Rishi Sunak offered some genuine enthusiasm. Daily Mail reporter Andrew Pierce tweeted in response to the speech: ‘A star is born’ describing it as a ‘commanding performance’ by Sunak, whilst referring to him as ‘a PM in waiting’.

Torsten Bell, chief exec of the Resolution Foundation tweeted: ‘British politics in 2020: A Conservative Chancellor outlining plans for a bigger state than under Tony Blair and more borrowing than Gordon Brown’.

This concern about the amount of borrowing announced in the small print of the Budget to fund new commitments rather than higher taxation, was picked up by several political journalists including the political editor of The Guardian, Heather Stewart:

‘Don’t underestimate how big a moment this is – Sunak says he’ll invest an extra £175bn over next 5 years, which he says OBR calculates will add 0.5pp to GDP growth. The Tories are embracing the benefits of borrowing to invest. You could say Labour has, “won the argument”.’

BBC political editor Laura Kuenssberg noted an increase in research and development spending: ‘Very significant increase in govt spending on R + D, up to £22bn – and govt will change the way science is funded too – introducing UK version of ARPA – one of long held dreams of PM’s adviser Dominic Cummings’

Vuelio’s sister company Pulsar conducted some social media listening in the week leading up to and including the Budget, tracking the Twitter traffic of 50 leading political journalists. Unsurprisingly this showed that Coronavirus dominated both the social media conversation over the last week and the Budget itself, with 40.9% of the Twitter traffic.

The NHS featured second in the list of topics with 20.7% of the conversation and infrastructure, another topic which dominated the Budget as the Government set out its levelling up agenda was the third most popular topic with 12.8%.
An additional Pulsar graph showed that positive tweets by the top 50 political journalists being tracked outnumbered negative and neutral ones.

However, the media response was not uncritical, with The Guardian’s Kate Proctor questioning whether Rishi Sunak’s claim that the Conservatives were now ‘the party of public services’ was evidence of amnesia from the Government which had itself introduced austerity and appeared to have had ‘a re-think on borrowing’. She also noted the package of announcements aimed at moving the civil service out of its London base with 22,000 jobs heading out of London and a devolution deal for West Yorkshire including a £4.2bn funding settlement.

The Sun’s Tom Newton Dunn summarised the Budget by saying the ‘rabbit out of the hat’ announcement that all Chancellors seek to deliver was most likely the ‘business rate holiday’ for small businesses. He added that most other major decisions had been ‘delayed as a result’ of the coronavirus, especially setting any new fiscal rules. Therefore, he noted there was ‘no reason for Javid to resign after all’.

Vuelio’s Budget analysis, summary and stakeholder response document is available to read and download here.

Rachel Miller All Things IC

PR Blogger Spotlight: Rachel Miller, All Things IC

‘Readers tell me being featured on All Things IC has helped them get a new job, raise their profile or secure a promotion, which makes me proud to know my website has played a part in their success.’ Today’s spotlight is with All Things IC’s Rachel Miller, who shares all things internal communications with her readers.

Having started her career as a journalist back in 1999, Rachel has seen the evolution of both sides of the media/PR relationship. Read on for her take on some of the biggest changes the industries have gone through, as well as retro tools of the trade that didn’t quite make it into this decade (microfiche, anyone?).

How did you originally get started with writing about PR, marketing and comms?
I started my blog in 2009 while working in-house at Tube Lines (which is now part of TfL) to help me research how social media could be used for internal communication.

There were only two case studies globally I could refer to in my post-graduate diploma in Internal Communication Management dissertation back then. Nowadays, I’d be spoiled for choice!

My blog came about because I wanted to share the resources I’d found, have a space to document my findings and to find likeminded people who were also interested in the same topics.

Rachel Miller All Things IC 2

What’s your favourite thing to post about and why?
My favourite thing to write about is internal communicators. I particularly love featuring practitioners who have overcome a struggle I know others are grappling with.

Readers tell me being featured on All Things IC has helped them get a new job, raise their profile or secure a promotion, which makes me proud to know my website has played a part in their success.

What are some of the recent campaigns you’ve written about that you really liked and why were they special?
I recently welcomed Sara Vogt, deputy director, corporate communications at the Ministry of Justice here in the UK as a guest blogger. Sara (@_saravogt) wrote about their values campaign and how organisations can live their values.

I liked it because the Ministry of Justice had identified the things that will help them become a truly values-led organisation: where their values underpin their strategic decisions, implementation of their business activities and how every employee behaves with their colleagues, stakeholders or users of their services.

Sara wrote: ‘With our values campaign we’re giving staff a platform to share their personal stories of how they are living our values and how they have felt supported at work – our colleagues have shared their many stories, including of being supported when returning to work after gender reassignment; of thriving at MOJ after a childhood growing up in care; and of gaining confidence in public speaking for the first time’.

With mental wellbeing being a big issue in the industry at the moment, what do you think agencies can do to support their employees?
I think every organisation is responsible for enabling conversations around mental health and wellbeing to happen. Regardless of the size of your company, there are practical steps you can take to help your employees.

I believe conversations about mental health need to be part of the way companies communicate; we need to make it okay to admit when you’re not okay and support our workforce and managers to have honest discussions, underpinned by robust support, policies and advice.

I’ve partnered with mental health at work expert Jo Hooper to provide a new Mental Health Leadership Masterclass on 6 April 2020 to help comms practitioners learn more.

I’ve blogged about mental health extensively on my blog, including featuring Jamie Angus, internal communications and engagement manager at PDSA writing about the work they’re doing to give colleagues a voice on mental health.

How can the PR industry work on its diversity problem?
Unfortunately, there are various diversity problems in PR, which is reflective of society as a whole.

Workplace inclusion requires a shift in organisational culture and is a recognition that policies alone are not sufficient to build an inclusive workplace. I blogged about how to understand and improve diversity back in 2018 and could have written it today as little has changed.

You need to know the data behind any problem so you can make informed decisions. At the very least, companies need to prioritise representation across the dimensions both in terms of how they communicate and how they recruit.

How has the relationship between the media and public relations changed during your time in PR?
Speed is one of the biggest shifts we’ve seen. I started my career as a journalist in 1999 and moved into internal communication in 2003. PR and comms has changed a lot in that time. The fundamental principles of good, effective communication haven’t, but the methods and media have.

For example, there was only one computer with internet access in the newsroom when I was a journalist and it was incredibly slow. This was the era when we weren’t using search engines yet and spent a lot of time validating and researching at libraries (often using microfiche!) before publishing.

The speed at which we communicate and publish today means the relationship between the media and public relations is constantly evolving.

Do you think calling to pitch stories to journalists can ever be a good move?
Rarely. Only if you are certain it will be of true interest, fits their niche, they’re the right person to contact, they’re not on deadline – there are many things to think through first, which are potential barriers!

However, you can’t beat having a proper conversation rather than flooding someone’s inbox. Pitching to me via phone is never the right thing to do, but to make your pitch stand out in my inbox, it needs to be timely, targeted and relevant for my readers.

What are the pros of working with influencers versus ‘traditional’ media?
I enjoyed speaking with Ste Davies last year on his New Influence podcast. We discussed the topic of influencers as my take is from the inside out. I have numerous conversations with my clients about their internal influencers and ambassadors and how that relationship does or doesn’t work.

Do you work with other PRs on your blog? How would you prefer they approach you and with what kind of content?
I rarely work with other PRs on my blog as feedback from my readers shows they prefer reading articles by their peers, which is mainly in-house communication practitioners from around the globe.

However, if someone has taken the time to read my guidelines, understood the topics I write about and has a targeted, timely and relevant topic, I will consider it.

I get approached daily by PRs. The best ones have done some research, they’ve looked at the content I’ve published, spotted a gap and sent me a relevant message. I say no to pitches 90% of the time because they are from agencies wanting to use my blog for their own gains, rather than thinking about how they could add value to my readers.

What other blogs do you check out regularly?
My fellow bloggers within this Top PR category are familiar to me, I’ve read some of their blogs for years.
I enjoy the weekly round-up from PR Place, edited by Richard Bailey, as it helps me uncover new voices in the PR world. I like to support those who are just starting out by reading and sharing their posts to encourage them.

I also love listening to podcasts and particularly like Holly Tucker’s Conversations of Inspiration series with entrepreneurs.

Reach-the-right-influencers-with-the-Vuelio-media-database

Consistency-in-a-crisis

Consistency in a crisis

The disruption caused by COVID-19 is extreme and creating an intense challenge for every business and the PR and Communications teams who must keep stakeholders up to date with a constantly changing news agenda when working arrangements might have to change.

We’re here to support you in maintaining the effectiveness of communications even if you may have to work remotely. The Vuelio platform provides monitoring, messaging and engagement accessible from a single, secure cloud-based platform which means multiple users can work from, and coordinate all they do, wherever they might be working.

We have comprehensive systems in place to provide service continuity at all times, including in this instance to manage the potential effects of the COVID-19 outbreak. As part of this, we regularly review all business operations from supply chain, IT to personnel with robust contingency measures in place that avoid interruption to service. This has included testing our systems to evaluate potential risk and impact to our people.

Our software and the databases they rely on are cloud-based, meaning they can be accessed securely from remote locations. Our team can also access and provide customer and maintenance support remotely, while a system of on-call rotations ensures support is sustained should some of the team fall ill and allows for uninterrupted service while allowing team members time to recover.

If you have any concerns, please don’t hesitate to get in touch with the team.

Hannah Bardell MP: Good and proper healthcare must be available for everybody in the LGBT community

Scottish National Party MP Hannah Bardell writes following her House of Commons debate on lesbian, bisexual and trans women’s health inequalities.

I came out literally as I was being elected, initially to myself, then later to my family and friends and publicly sometime after that, and that was challenging. It is fair to say that the impact on my mental health was profound.

For me, and for many other people coming out later in life, there is an element of regret and, in fact, mourning for a life not lived as my authentic self and it is hard to describe what that feels like. I try very hard to look forward – to make the most of what is in front of me, not to look back and have regrets that I was not living my life as my true self. There are many reasons why people come out later in life, and there is also much research around the profound impact that that has on people’s mental and physical health.

Coming out as lesbian, gay or bisexual can be a very different experience from coming out as trans. I cannot imagine how incredibly difficult that is, particularly in the current climate. We owe it to our trans and non-binary citizens to support them and ensure that discussion around changes in legislation or any matters relating to their lives and healthcare is conducted in a respectful and decent way.

We know the LGBT community, including lesbian, bi and trans women, experience significant health inequalities and specific barriers to services and support, and are sadly at a higher risk of experiencing common mental health problems than the general population.

The Science and Technology Committee report states that there is ’emerging evidence demonstrates that lesbian, gay, bisexual and trans (LGBT+) people experience significant health inequalities across their lifespan, often starting at a young age.’

Stonewall Scotland’s survey of LGBT people in Scotland found that half had experienced depression in the past year, including seven in 10 trans people, and that more than half of trans people have thought of taking their own life in the past year.

Stonewall Scotland’s survey of LGBT people in Scotland found that:

  • Half of LGBT people (49 per cent) have experienced depression in the last year, including seven in ten trans people (72 per cent).
  • More than half of trans people (52 per cent) have thought of taking their own life in the last year.
  • One in six LGBT people (16 per cent) have deliberately harmed themselves in the last year.
  • One in four LGBT people (24 per cent) have witnessed discriminatory or negative remarks against LGBT people by healthcare staff.
  • One in eight LGBT people (13 per cent) have received unequal treatment from healthcare staff because of their sexual orientation or gender identity.
  • Almost two in five trans people (37 per cent) have avoided healthcare treatment for fear of discrimination.
  • One in four LGBT people (27 per cent) have experienced healthcare staff having a lack of understanding of specific lesbian, gay and bi health needs.
  • Nearly three in five trans people (59 per cent) have experienced healthcare staff having a lack of understanding of specific trans health needs.

I understand that some of these matters are very technical. They are challenging and they require a level of expertise. That is why education, open discussion and proper resourcing in Scotland and across the UK is absolutely vital. We know how incredibly hard staff in the NHS work in all countries and parts of the UK. We salute them. However, the studies show that there is a bit more work to be done.

In 2013, a study in the USA said, unsurprisingly, that legalising gay marriage might improve health and reduce healthcare costs. Another similar study last year found that legalising equal marriage could improve the mental health of same-sex couples. Wow — what a revelation! You can marry the person you love and live the life you want as the person you are, and it might actually make you happy and reduce the burden on the healthcare system.

We know that legislative change does not in itself necessarily change culture or fix the problem, but it is an important step.

The specific health needs of disabled people who are also LGBT are often overlooked by healthcare professionals. According to Stonewall, which has produced some compelling briefings on the subject, disabled people in the LGBT community can be left with a lack of trust in their healthcare providers. Multiple needs are often not taken into account, which affects some of the most vulnerable people. LGBT people are not necessarily open about their sexual orientation and/or gender identity when seeking medical help, because of a fear of unfair treatment and invasive questioning.

Stonewall goes on to talk specifically about issues around PIP assessments and it has said that one in five non-binary people and LGBT disabled people have experienced discrimination. Similarly, one in five black, Asian and minority ethnic LGBT people, including 24% of Asian LGBT people, have experienced it.

There is still a long way to go and debates such as this one are part of the picture of making sure that good and proper healthcare is available for everybody in the LGBT community. We as MPs must do everything we can to make sure that no one suffers from poor mental or physical health just because of their gender, sexuality or gender identity.

We are all equal. At the end of the day, we are all human.

 

Hannah Bardell is a member of the SNP’s Shadow Foreign Affairs and International Development teams and the MP for Livingston.

This blog post is part of a cross-party series on Vuelio’s political blog Point of Order, which publishes insight and opinion to help public affairs, policy and comms professionals stay ahead of political change and connect with those who campaign on the issues they care about. To find out more or contribute, get in touch with Vuelio Politics.