Parliament Watch: Infrastructure and Rail

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

The Government’s ambition for an ‘infrastructure revolution’ – set out in the 2019 Conservative manifesto – was reaffirmed in the March 2020 Budgetwith investment commitments reaching £600bn. This infrastructure revolution is key to the Government’s ‘levelling up’ agenda, aiming to address regional inequalities across the countryAs we move into the recovery phase post Covid and adapt to a future outside of the European Union, investment in infrastructure will play a fundamental role in securing the UK’s future prosperity. 

Active travel
The lockdown has demonstrated that many parts of the workforce can efficiently operate remotely, and that the traditional 9 to 5 spent entirely in the office is no longer necessary. Meanwhile, the levels of people walking and cycling have increased dramatically. In response to these changes, the Government has announced the £2bn of investment to put cycling and walking ‘at the heart’ of the UK’s post-Covid transport plan, with a new body – Active Travel England – to oversee how the money is spent.  

New National Infrastructure and Construction Procurement Pipeline 
In an attempt to provide short to medium term certainty for the construction industry, the Infrastructure and Projects Authority has published a reviewed National Infrastructure and Construction Pipeline, setting out contracts planned for 2020/21. The pipeline is made up of 340 procurement contracts over 260 projects, with a value between £29bn and £37bn – a broad range of works spanning across building, design and civil engineering contracts; repair and maintenance services; architectural, construction, engineering and inspection services; and consultancy services. 

National Infrastructure Strategy
The National Infrastructure Strategy is the Government’s response to the National Infrastructure Assessment that was published by the National Infrastructure Commission – the Government’s advisory board – in July 2018. The Strategy aims to provide a 30 year plan for infrastructure, including funding projections for transport, local growth and digital infrastructure. It was expected initially last December 2019 and then March 2020, before the Government announced it was another 19 months late. 

Transport Decarbonisation Plan
Reducing the infrastructure sector’s carbon footprint and ensuring that the sector plays its part in delivering net-zero emissions by 2050 will shape all major infrastructure investment decisions going forward. In March the Department for Transport published a policy paper on creating the decarbonisation plan for transport, detailing what the Government, business and society will need to do to deliver the significant emissions reduction needed across all modes of transport. The plan is scheduled to be published later this year. 

Infrastructure levy
The long-awaited planning white paper was published by the Government earlier this month, proposing sweeping changes to the current planning system. One of the proposals is that developer contributions, in the form of Section 106 agreements and the Community Infrastructure Levy, are to be replaced with a new Infrastructure Levy. This levy will be a fixed proportion of the value of the development, above a set threshold. Local authorities will be able to borrow against Infrastructure Levy revenues to forward fund infrastructure and speed up delivery. Revenues from the levy would be spent locally on economic and social infrastructure projects such as new roads, community amenities and discounted homes for local, first-time buyers. 

Freeports
As part of plans to level up opportunity across the UK post Brexit, the Government has announced its intention to build ten freeports across the UK. The Government was collecting views on the proposals until 13 July and is now preparing a response. Airports as well as maritime ports across the UK will be invited to bid.

 

AIinPR Ethics Guide

CIPR and CPRS publish world’s first AI in PR Ethics Guide

The Chartered Institute of Publication Relations (CIPR) and the Canadian Public Relations Society (CPRS) have published an AI in PR Ethics Guide to provide practical advice on working with AI build and deployment teams to make ethical decisions.

Taking the position that public relations practitioners have a responsibility to act as ethical guardians in the use of artificial intelligence, the guide posits that the industry must have a working understanding of its possible applications and ask the questions tech AI seniors and specialists may miss.

While legal regulations can often be too slow to keep up with modern technologies, PRs are urged by the AIinPR Panel to help keep their organisation’s use of AI ethical and safe when it comes to products, tools, platforms and services.

The panel said: ‘Understanding ethics is hard enough, understanding the potential pitfalls and ethical challenges of AI makes it even harder.’

‘We wanted to do two things with this guide: first, take public relations professionals through a decision-making framework that will educate them on AI itself and the bigger issues it generates. Second, guide them through some challenging ethical specifics such as using the LinkedIn Insight tag and facial recognition software. Writing this guide has been new territory and a huge and complex job.’

AIinPR panel chair Kerry Sheehan believes knowledge of AI is essential for the public relations industry going forward:

‘With the possibility of serious negative consequences, to businesses, organisations and society, springing directly from AI projects, there needs to be the utmost focus by PRs on ensuring ethics is at the forefront and ethical standards are upheld. AI readiness isn’t just a tech issue, it is an ethics issue.’

Find out more about the CIPR AIinPR Panel and download the new ethics guide on the website. Read up on the launch of its literature repository ‘The Effects of AI on the Professions’ here.

Parliament Watch: Energy & Utilities

The links between the coronavirus crisis and the energy industry might not seem immediately obvious and, at first glance, MPs might be forgiven for thinking they have more important concerns when they return to Westminster next week. However, it is clear that the economic damage being done to the country by the pandemic poses real opportunities for the energy sector, and for tackling climate change. As activists argue, this crisis really does pose an opportunity to deliver a ‘green recovery’ and to ‘build back better’.  

We saw the first signs of this being delivered in Rishi Sunak’s Summer Statement and ‘Plan for Jobs’, which included £3bn for a range of energy efficiency measures, including the Green Homes Grant. However, while welcomed by campaigners and businesses, these are all short-term programmes, rather than the long-term strategic investments and plans which it is generally agreed are needed. The industry will therefore be keeping its ear to the ground ahead of the Budget promised for later this year, which should hopefully put some flesh on the bones of the Government’s target of reaching net zero by 2050. 

In terms of specific actions, there are a number of policies and strategies whose publication would help to give businesses and investors the confidence in the UK’s future direction which they need to unlock private sector activity and funding; many of which have been long-promised and much-delayed. These include the National Infrastructure Strategy, Energy White Paper, Low Carbon Heat Strategy and the Transport Decarbonisation Plan. Business, Energy and Industrial Strategy Secretary Alok Sharma has indicated that we can expect at least some of these to emerge later this year. The process of agreeing these documents will, however, involve making choices, and this will inevitably mean that there are both winners and losers. 

At the moment many technologies – some established, some new – are vying for Government attention and spending. Consider, for example, the issues of new nuclear, hydrogen or wave energy, or the challenges associated with decarbonising heating, transport and energy-intensive industries. It’s clear that ministers do not have easy decisions to make – but make them they must. They could make the UK a successful pioneer, able to export newly developed technologies, skills and expertise around the globe; alternatively, they could back the wrong horse and find the country landed with costly, ineffective technology while other nations overtake it. For all the focus on creating new, green jobs, there also needs to be consideration of how best to reuse the undoubted skills and knowledge of those employed in older industries, such as oil and gas, and how to support the areas which have prospered on the back of these to ensure a just transition. 

All this doesn’t even consider the end consumer either. Shifting away from fossil fuel technologies will cost money, at least in the short-term. With many people feeling the impact of the COVID-19 induced downturn in their wallet, the Government will be under pressure to shield people not just from the medical impact of the virus, but from suffering a financial hit, and to prevent a rise in unemployment, leading to a rise in fuel poverty.  

It isn’t just the Government the energy and utilities sector should be keeping an eye on either. While the threat of imminent nationalisation disappeared along with Labour’s hopes at the 2019 general election, the policy is undoubtably popular among the party’s grassroots membership. The appointment by Sir Keir Starmer of former leader Ed Miliband to the post of Shadow Business, Energy and Industrial Strategy Secretary shows the importance which the party places on the sector. Miliband is no stranger to the energy industry – he was Energy and Climate Change Secretary in the last Labour government and has maintained an interest ever since. As he settles into the role and focus returns to the longer-term, expect Miliband to be pushing the Government to be more ambitious. 

It may also be worth monitoring the Liberal Democrats – Sir Ed Davey, their acting leader and the bookies’ favoured candidate to win the leadership election (which ends today), also held the Energy and Climate Change portfolio during the Coalition government and has focused heavily on the area. It’s clear that the Government faces a heavyweight opposition which is well-equipped to spot failings and to set out an alternative vision. 

It’s clear that energy is an area where the Government will face some tough choices in the next few months, yet alone years. 

BBC Proms

Is Rule Britannia a dead cat?

Dominating much of the news cycle and the Twittersphere these last couple of days is the story that the BBC’s Last Night Of The Proms will feature the song Rule Britannia (after initial reports suggesting otherwise) but it won’t be sung.

The Sunday Times was first to report that Rule Britannia ‘faces axe’ in what it called the BBC’s ‘Black Lives Matter Proms’. It said the song was facing a backlash because it had ‘perceived association with colonialism and slavery’. This story led to a spokesperson for Prime Minister Boris Johnson saying the traditional songs should not be dropped from the Proms, a line that was repeated by many other Government ministers .

The BBC then confirmed Rule Britannia would be played, but without a live audience it would not be sung. However, it did state that the singing was expected to return next year when the audience came back.

This failed to quash the story.

The lack of lyrics was seen as a continuation of the original accusations that the BBC Proms was being ‘wokewashed’. Today, Johnson waded into the row again, saying he ‘cannot believe’ it won’t be sung, adding: ‘I think it’s time we stopped our cringing embarrassment about our history’.

Is this storm in a teacup a genuine concern or part of a ‘dead cat strategy’ following the recent exam fiasco that has today led to Ofqual’s chief resigning?

Using our sister brand Pulsar’s TRENDS, we can compare the volume of conversation in the last week about the exam results with the Rule Britannia/Proms debacle and today’s political pressure point, whether masks will be worn in schools or not.

Rule Britannia Exams

The graph clearly shows that Rule Britannia now dominates among the three issues, though the exams conversation was already in decline. What it seems to have done is filled the vacuum, giving the political commentariat, and daily magazine show broadcasters, something to focus on beyond the schools and exam results chaos.

Left-wing commentator Sunny Hundal identifies this as ‘elaborate trolling exercises’ fueled by the ‘right-wing media and politicians’.

A true test of the story’s ‘dead cat’ potential is when we look at it in comparison to the political story of our time, which always accounts for a sizeable portion of the political discourse: Brexit.

Rule Britannia Brexit

As the graph shows, the Rule Britannia row today surpassed Brexit on Twitter indicating its current impact; expect to see it feature across all of tonight’s new bulletins.

Is this a dead cat? If we go back to the BBC’s statement, which has been backed up by outgoing director general Tony Hall, the song lyrics have been dropped due the lack of artistic capability to make it work without an audience. That suggests the culture wars element to the story is fabricated and the perpetuation by MPs and political commentators is unwarranted. In that respect, yes it is.

But at the same time, there isn’t a major scandal or ‘bigger issue’ that this is drawing attention away from, so its prominence in that respect is more unusual for a deadcatting tactic.

Perhaps the real story is the ammunition this provides for critics of the BBC, which is regularly attacked in the mainstream press. This final graph shows a slow but steady rise in BBC detractors alongside the Rule Britannia furor.

Rule Britannia dead cat

Parliament Watch: The Pharmaceutical sector

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

Autumn will be a waiting game for the pharmaceutical industry. With the end of the EU transition period fast approaching, the sector is closely watching emerging trade deals with Europe and the US develop, whilst the future level of cooperation with the EU on life sciences is still unclear. On top of this, coronavirus has sent the health sector into flux, with hopes pinned on approving a vaccine or effective treatment soon.   

Brexit and Trade
Brexit will be critical to the pharmaceutical sector amid developing trade deals and fears about future medical supply, while emerging regulatory gaps drive legislation through Parliament. Britain laid out its approach to negotiations with the EU in February where it advocated for zero tariffs and unrestrictive regulatory standards, the recognition of Good Manufacturing Practice and cooperation on data sharing, clinical trial infrastructure, and on processes surrounding patient safety in medical device development.

Responding to the negotiation strategy, the Association of the British Pharmaceutical Industry said: ‘The Government has set out a vision for a future relationship where both sides can work together in the interest of patient safety, public health, and the pursuit of scientific progress for UK and EU citizens. As negotiations get underway, we urge ambition and pragmatism to achieve these goals.’

However, with post Brexit trade talks under strain and limited by a tight time pressure, the threat of a no deal Brexit at the end of the year still looms. Furthermore, fears over the future medical supply have been compounded by warnings from the pharmaceutical industry, which raised concern earlier this year that the medical stockpile had to be used up ‘almost entirely’ by the coronavirus response. As a result, in its contingency planning, the Government has called on medicine suppliers to ‘buffer stocks of medical supplies where possible’, calling for companies to have at least six weeks’ total stock on UK soil.

Medicines and Medical Devices Bill
The Medicines and Medical Devices Bill is expected to pass into law this Autumn. The Bill, which covers human medicines, veterinary medicines and medical devices legislation, aims to address the regulatory gap in regulation after the UK concludes its transition period, having left the European Union. Announcing the legislation Health Secretary Matt Hancock said: ‘Now that we have left the European Union, we need a regulatory system that is nimble enough to keep up with those developments while maintaining and enhancing patient safety.’

Under the new legislation, the Government will have greater powers on the sector’s law including on the manufacture, marketing and supply of human medicines, clinical trials and the charging of fees in relation human medicines provision. The Government has indicated that it will use the powers to support the development of new medicines and medical devices while removing ‘unnecessary bureaucracy’ for the lowest risk clinical trials. In a briefing, the British Medical Association raised concern over the increased legislative power the Government will hold under the new Bill, calling for patient safety to be considered ‘first and foremost’ in future regulation and in market standards. The Bill ran through its committee stage in the House of Commons in June, with no major amendments, though the Government has since proposed a new UK registry for medical devices. It will have its Second Reading in the House of Lords on 2 September.

Coronavirus therapeutics and vaccines
Since the beginning of the coronavirus outbreak, many pharmaceutical companies have been on alert to deliver a vaccine or a therapeutic drug to aid the Covid-19 response. The Government set up a Vaccine Task force in April, which is now chaired by Kate Bingham, to accelerate the development of a safe and effective vaccine. Though no vaccines have yet been approved, Bingham told the Science and Technology Committee in July that the Taskforce has invested in clinical trials and vaccine manufacturing and is supporting a portfolio of emerging vaccines potentials, including the Oxford University/AstraZeneca vaccine, which is ahead of others in the clinical trial process.

In addition, the Randomised Evaluation of COVID-19 Therapy (RECOVERY) trial, also set up in April, evaluates potential coronavirus treatments from drugs already in the market in the largest clinical trial of its kind. Dexamethasone, an anti-inflammatory drug, was authorised as a Covid-19 treatment as a result of the trial, as it was found to significantly reduce the risk of death among coronavirus patients requiring oxygen.

Caroline Coskry

PR Spotlight: Caroline Coskry, Chief Executive, The Oracle Group and Marketing On Board

After work experience with a police station, Caroline Coskry dropped early dreams of becoming a paramedic or policewoman and went in a very different direction – work experience for the comms team at St George’s Hospital, paid work during the summer, five years at TTA and then time at Golley Slater, Think BDW and Adventis Group.

Now ten years since her launch of creative communications agency The Oracle Group, Caroline has put all of her experience into pushing the reputation of public relations forward and is now hoping to help out smaller businesses with new venture Marketing On Board.

What did you want to do differently from other agencies with The Oracle Group when you launched ten years ago?

Honesty and fairness are two things which I value the most in business and unfortunately PR doesn’t have the greatest reputation for either of these. Together with the old-fashioned retainer that clients would pay regardless of the level of service (which can only really work on crisis comms), it didn’t sit right with me and I saw an opportunity to offer something different.

At Oracle, we are very open with our clients from the moment we pitch. We provide training in how PR works and ensure they have a real understanding of what works and what doesn’t. For example, we aren’t led by the client. If they hire us, it is for our advice and knowledge of the press and an exemplary level of service that begins from day one and doesn’t drop off, which is why we have an excellent record for retained clients.

What led you to launch Marketing On Board?
I came up with the idea for MOB a few years ago but it really needed the right time to launch, which is now. Small businesses won’t grow unless they have some idea of who their clients are, where they are coming from and what makes them engage. For many small businesses and start-ups, their skill is their service or product, not digital, social media or marketing. With MOB they can tap into a service that offers support as and when they have a small budget to spend on marketing but without the large retainer fees. The offering is very different to Oracle in many ways. It’s simple but effective marketing for small businesses who need help to grow.

Has lockdown changed the way you work?
It has in terms of how audiences are consuming news and where from. Digital PR and social influencers are such an important part of marketing now, much more so than before. Newspapers have changed significantly over the last three-four months and we have had to adapt quickly to find out what journalists are looking for and how to keep the coverage coming for our clients. I must say I am incredibly proud of how my team have adapted during this time in order to facilitate the changes and achieve some really amazing headlines, including the front page of the Evening Standard, which is very unusual for a property-led story!

Do you think the PR industry can ever return to the way things were before the COVID-19 crisis?
The good thing about the PR industry is it can adapt quickly. Everyone wants their voice heard, particularly in these times, so the business is definitely there for the taking. But it is competitive and unfortunately some won’t survive. I’m of the mind to never return, only to move forwards, whatever that may bring. So, even if the industry could return to the way it was before, the question is, do we want it to or indeed, should it? I see it as a good opportunity to revive it!

With so many journalists being furloughed, has contact with the media been harder over the last few months?
Contact has been easier if anything – journalists seem to have more time to discuss ideas and are happier to receive phone calls and pitches with relevant content to the world we are currently in.

The PR industry has a diversity problem – what can agencies do to create diverse teams and promote people from a variety of backgrounds into higher roles?
From my point of view, the people that are best at the job get promoted, regardless of their background. We ran a campaign a few years ago to try to encourage more males to apply for roles at The Oracle Group and we did have some good candidates. We employed one of them and it really helped the balance in the office, which is something I think is incredibly important – 20 women altogether is not always a good thing. However, I still will only ever promote or hire the best person for the role.

What do you love most about working in the PR industry, and would you recommend this as a career?
PR itself is diverse; every day is different. The opportunity to work with a wide variety of people and clients, the fast pace of media, particularly digital media and how consumers behave and engage with products and services. I find it fascinating and for those who are happy to be thrown into the deep end with weekly challenges, it is perfect… Just make sure you can write. As so many PRs can’t!

Parliament Watch: Environment

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

When MPs and peers return to Westminster next month, one of the most prominent issues they’ll face is the environment, with the Government echoing the rhetoric of campaigners who have been calling for a ‘green recovery’ and for the UK to ‘build back better’ from the coronavirus crisis. They will also have to vote on the three key bills to create a post-Brexit environmental framework, consider the implications of new trade deals, and prepare for the UN climate change conference COP26, which the UK will be hosting next year.

Building back better
Announcing a £350m decarbonisation package at the end of July, Boris Johnson said ‘our green ambitions remain sky high as we build back better for both our people and our planet’. This aspiration was also set out in Rishi Sunak’s summer economic statement as part of the Government’s ‘Plan for Jobs’. He said that the Government wanted ‘a green recovery with concern for our environment at its heart’ and announced a £3bn plan to create green jobs, including the Green Homes Grant to improve domestic energy efficiency. This, of course, is in addition the Government’s need to explain how it will meet the target set under Theresa May of reaching net zero emissions by 2050.

As environmental campaigners have repeatedly pointed out, delivering a green recovery and attaining net zero requires more than just warm words, targets and isolated programmes, welcome though these are. For this reason, all eyes will be on the Budget Sunak is expected to deliver in the autumn. In order to drive private sector investment, the Government will need to give a clear steer on its direction of travel and give investors confidence that the UK is on a secure, long-term pathway to net zero, covering all of its activity.

It has a variety of tools at its disposal to achieve this. For example, the long-promised National Infrastructure Strategy, Energy White Paper and Low Carbon Heat Strategy are all now expected to be published in the autumn, alongside the Comprehensive Spending Review and an interim report from the Net Zero Review. Together, these could create a framework for a greener, more environmentally friendly post-Covid future. However, environmentalists will be concerned that the Government’s ‘build, build, build’ mantra could result in incoherent policy, with Johnson claiming in a speech that ‘newt-counting’ was delaying house-building, even as he asserted that the UK would ‘build back greener’.

Taking back (environmental) control
As we get closer to Parliament sitting again and to the end of the Brexit transition, those of us who focus on the environment will be on the lookout for details of the return of the three key bills which will define our post-Brexit environmental framework: the Environment Bill, the Agriculture Bill, and the Fisheries Bill. So far, the only one of these to appear on the parliamentary calendar is the Fisheries Bill, which will have its second reading on the first day that the Commons returns – 1 September.

Even as the bills progress through Parliament, there is plenty to be done to ensure that they can actually be implemented and many details that need to be fleshed out. For example, the Environment Bill will create a new environmental regulator, the Office for Environmental Protection and recruitment for its chair started earlier this month. Another example is the Environmental Land Management scheme being created through the Agriculture Bill, with more details on this promised by the autumn. The Environment Bill also contains a range of measures targeted at reducing waste and boosting recycling, including a deposit return scheme, extended producer responsibility for packaging, and consistency in waste and recycling collections. These all await further consultation to agree their details before they can be implemented.

Appearing before the Environmental Audit Committee in June, George Eustice, the Secretary of State for Environment, Food and Rural Affairs, told MPs that his priority ‘across all fronts, whether it is agriculture, fishing or our environment, is to demonstrate that we can chart a different course and do things better than the European Union’. The next few months will give us a good indication of how the Government’s actions match this rhetoric.

Trade deal or no deal?
The environment – and agriculture in particular – has taken a prominent role in discussion of the UK’s post-Brexit trading future. Concerns about the implications of a trade deal with the USA for the country’s food, environmental and animal welfare standards have proven to be a flashpoint, even within the ranks of the Conservative Party.

An amendment to the Agriculture Bill seeking to ensure that the UK wouldn’t agree trade agreements allowing the import into the UK of food which didn’t at least meet the UK’s standards was tabled by the Environment, Food and Rural Affairs Committee Chair Neil Parish, a Conservative MP. This was rejected, but in light of the concerns the Government launched a Trade and Agriculture Commission in July to advise on its policy on this topic, with a report expected after six months. With suggestions that time is running out for a deal to be agreed before the American presidential election in the autumn, this is a key area to keep an eye on.

The proposed trade deal between the UK and Japan also seems to have run into agriculture-related problems, with International Trade Secretary Liz Truss reportedly holding out for better terms on British blue cheeses, such as Stilton. Perhaps more seriously, European Union chief negotiator Michel Barnier said last month that the UK’s position on fisheries in negotiations on the post-Brexit relationship with the bloc was ‘simply unacceptable’ and ‘makes a trade agreement at this point unlikely’. All these are issues which will continue to develop in the autumn, and in years to come, as the UK tries to establish its position now it has left the EU.

Delivering global change
It’s important to remember that climate change is ultimately a global concern which needs coordinated international action – no matter how good the UK’s policies might be, the planet’s current trajectory cannot be altered unilaterally. One of the events which fell foul of COVID-19 was COP26, the UN’s climate change conference, which was due to be hosted in Glasgow this year. The event has now been postponed to 2021, and environmental organisations will be keeping a beady eye on what Alok Sharma, who is both COP26 President and Business, Energy and Industrial Strategy Secretary, has been doing to ensure that the conference is regarded as a success in challenging the climate crisis, rather than a missed opportunity.

A crucial moment
One of the few upsides of the current pandemic is that it allows for some thought about things we might want to change as we start the process of recovery, while Brexit allows a similar opportunity for thinking about future environmental, agricultural, fisheries and trade policy. However, there are also significant risks involved – will the Government’s planning reforms negate the ‘green recovery’? Will the UK’s new environmental framework deliver the improvements the Government claims? The next few months will give us some clarity on the UK’s future trajectory.

DIY Daddy

Parenting Blogger Spotlight: Nigel Higgins, DIY Daddy

Painting, decorating, family blogging – jack of all trades (and master of parenting blogging, in particular) Nigel Higgins shares what led him to become DIY Daddy and what he thinks could be the long-term effects of lockdown on families across the globe.

How did you originally get started with writing about parenting?
I started out writing my blog about parenting literally by accident. I’m a painter and decorator and about seven years ago I fell from a ladder while working and broke my wrist in four places. After about three days at home and bored out of my brain, my wife suggested I started a blog and DIY Daddy was born.

What’s your favourite thing to post about and why?
Over the years my favourite types of posts have changed, but what I’ve always found most satisfying are personal posts about me and the struggles I have had at different times in my life. In particular, my struggle with depression. I found a great form of therapy in writing about it and it’s helped me identify when I may be heading towards a bout of depression.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I haven’t really changed that much. I decided I didn’t want to write content that was constantly referencing COVID-19. I have had posts that were related to COVID-19 but I kept it to a minimum. My collaborations with brands didn’t really slow during lockdown so I was able to mix up my content with an element of organic and paid work.

How will lockdown have the way co-parents share responsibilities – will we see more men embracing being stay at home dads?
I’m sure that many men will change the way they approach parenting, especially if they are the main breadwinner. They will have had an insight into how difficult it is to parent 24/7. I definitely don’t think there will be a rise in more dads becoming stay at home dads, but hopefully they will share the family duties a bit more evenly.

How would you recommend parents balance working from home with their family duties?
Every family dynamic is different and, of course, now working from home is obviously something that has to be added into the situation as well as home schooling. For us as a family, from the beginning of lockdown we organised how everything was going to work out, but when it didn’t go to plan we didn’t worry about it. We would adjust our day accordingly. My advice is to be organised and just go with the flow until it settles into a routine.

Best no-fuss stress-free family meal for busy times?
Spaghetti bolognese is easy to make, can be cooked in advance, and makes for a very stress-free mealtime.

Did you get what you wanted for Father’s Day this year?
I got exactly what I wanted – all of my children together for a couple of hours. It was a bit different as it was in the garden (socially-distanced, of course).

How do you collaborate with brands and which kind of brands do you really like working with?
I collaborate with brands in many different ways. It could be reviews or sponsored posts. I like to work with brands that are in keeping with my blog. The brands I prefer to work with are those that make a brief challenging and interesting.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
I’m happy to be approached in whatever way suits the brand. That could be email or a phone call. I’m happy to cover any content as long as it is relevant to my blog.

What other blogs do you check out regularly (whether parenting-related or not)?
I regularly read Dad’s Delicious Dinners, and I read a lot of cycling blogs. Too many too mention. However, I’m a big fan of As Easy As Riding A Bike.

Reach-the-right-influencers-with-the-Vuelio-media-database

Making a Difference

5 tips for marketing professionals who want to make a difference

This is a guest post from the team at AM&A, a PR and marketing agency specialising in sustainability, travel, lifestyle and culture.

We are currently standing at the crossroads of our planet’s future. The climate emergency is at a critical point, social justice is at the forefront of our global consciousness and we, as a species, have some major choices to make soon.

Here are five top tips for how you and your organisation can help make a difference and improve the world through marketing.

1) Create a conversation

The development of digital media over the last decade has made a huge difference in the way we receive campaigns. For a long time, communications had been very one-way and broadcast to audiences. Now, it’s essential and even expected that audiences are engaged in conversation, especially campaigns that have some form of social justice element. If your company has expertise, this may mean holding back slightly to engage people in conversation.

Tip: By empowering people to come up with their own answers to problems, you increase the amount of people who form an opinion and become actively involved.

2) Know when you have won
When creating a campaign, aim to work backwards from a single goal. You can never have a good campaign with multiple objectives; you need to know when you have won. For an issue like climate change, for example, you can’t just have a climate change campaign, you’ve got to define what it is in the short and medium term that you are going to achieve.

Tip: Think about the ‘photograph moment’. Whether it’s a piece of legislation being passed or a number of sign-ups to a petition, you have to have a clear idea of what that ‘winning moment’ looks like. Then you can focus on achieving it.

3) Tell stories and write from the heart
The human angle is always the strongest way to form a connection between the consumer and your campaign. The new digital age makes storytelling easier and more immersive than ever before, meaning we can form deeper connections and mobilise people in huge numbers.

Tip: Whether you are writing copy, creating visuals or designing graphics, your passion and the story have to cut through the noise.

4) Identify and know your audience
It may seem obvious, but the starting point of any kind of communications initiative has to be ‘who is it we are trying to reach?’. The approaches and messaging that will work for one segment of your audience will almost certainly not work with another. However you decide to segment, be it social class, age or income, it’s vital to understand what each of these groups want to hear.

Tip: There’s no right or wrong, you just have to know which audience you are talking about and not generalise too much. Once you have done this, you need to really get to know that audience and learn what makes them tick.

5) Be an activist
Be an active part of the story. As a marketing, PR or digital person you need to immerse yourself in what the story is and capture it for yourself. Be an activist in the sense of ‘being active’, whether it’s rebuilding, rewilding or marching – get in there and tell the story for yourself.

Tip: There are plenty of brands that tag along with the ‘make the world a better place’ attitude, but they don’t always walk the walk. It’s important that as an organisation or as an individual, you really live that mantra if you want to make real change.

Daddy & Dad

Parenting Blogger Spotlight: Jamie Beaglehole, Daddy & Dad

Finding a lack of real-life accounts of the adoption process when adopting their own children around seven years ago, Jamie and Tom started Daddy & Dad to share their experiences with others starting on the same journey.

Jamie tell us what goes into creating a super successful parenting blog (Daddy & Dad feature in our Top 20 UK Parenting Blogs and Top 10 UK Dad Blogs), how you can join in with Pride At Home UK on Saturday 29 August and why there’s no better time to get political.

How did you originally get started with writing about LGBTQ+ parenting?
When we adopted our sons almost seven years ago, there was a void where ‘real life’ accounts of the adoption process should have been. We were presented with loads of corporate information about adoption, but it lacked feeling. I was already writing blogs for brands at work, so I decided to put my creative aptitude to good use and start a blog about our experience. And so, Daddy & Dad was born!

Before I started the blog, I consumed Helen Fielding’s and Dawn French’s novels and Miranda Hart’s book – I really wanted my blog to read as a first-hand, humorous peek into our lives.

The fact we’re LGBTQ is supplementary, really, to the key message of adoptive parenting with all its unique challenges and milestones.

What’s your favourite thing to post about and why?
While we plan content about adoption, tech reviews and travel, my favourite blog posts and articles to write are off-the-cuff, spontaneous accounts of something funny that’s happened that day. The boys squabble (a lot) and they’re quite a handful, with bags of personality. They have a wonderful, innocent sense of humour. Their chirpy outlook on life provides me with more engaging content than any parent blogger would ever need! I often write about their behaviour, or their reaction to punishments or household chores – that kind of thing is a joy to write.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
As a Leicester-based family, we’ve been looking forward to the light at the end of the COVID-19 tunnel. Life at home used to be quite varied, spontaneous and interesting. But over the last five months-or-so our routine has become quite repetitive – not so easy to draw inspiration from.
However, our work with brands has flourished during the pandemic, as businesses utilise blogging families like ours to promote a healthy, active lifestyle at home. As a result, we’ve produced a lot of home, baking and garden-based content in partnership with brands like eBay, Google and Tesco. It’s a new direction for us as we were previously quite an out-and-about, ‘days out’ type family but it’s kept us very busy and we’ve made some excellent memories.

How are you celebrating Pride this year?
When we heard our local Pride events were cancelled, I teamed up with mum-blogger Kate (of LesBeMums fame) to come up with a positive way to celebrate our LGBTQ community and boost our visibility.

So… on August bank holiday weekend, Saturday 29 August, we are hosting this year’s biggest family-friendly virtual Pride event – Pride At Home UK! We’re encouraging our LGBTQ friends, families and allies (so, basically everybody) to get out into their garden with their pride flags, to enjoy a picnic or BBQ together and to flood social media with pics using the hashtag #PrideAtHomeUK.

Meanwhile, Kate and I been very busy assembling a team of amazing LGBTQ pop and drag stars to put on an exclusive set in the afternoon of the event. It’ll be broadcast from our Facebook pages and it’s free to join in (https://www.facebook.com/events/296640968012578/).

Have you been covering the intersection of race and LGBTQ+ issues on your blog?
Our blog is home to parenting content, predominantly although we do host LGBTQ special guests, Q&As and opinion pieces, too. In support of the #BLM movement, I enlisted the help of some influential BAME and ally friends, including Beverley Knight, Gabriel Sey and Steven McKell to produce a blog post, celebrating our BAME childhood heroes.

Instagram has become our main channel for sharing supportive stories, posts and comments about LGBTQ and race issues. As a same-sex family, we’re well-tuned into issues of discrimination and prejudice. So, we’re using our biggest platform to share messages of inclusion and diversity wherever we can.

What is one thing you wish straight cis people would take on in their day to day lives to be better allies to LGBTQ+ people?
Oh god – I don’t wish to get political; there is a time and place, but I think this is it. We know that people generally subscribe to issues that affect them directly – Brexit, COVID-19, the BLM movement and the economy are top of the pile. That’s what our allies are currently focused on. Meanwhile, we’ve noticed they’re not being nearly as loud and outraged when LGBTQ rights are debated.

Behind the smokescreen caused by these prevailing issues, our Government, and particularly our Minister for ‘equalities’, are quietly rolling back the rights of LGBTQ people. That might sound a little extreme, but unfortunately it’s true. Our leaders are aligning with trans-exclusionary radical feminists and far-right leaders from other countries. Our own PM sent a public message of congratulations to the Polish PM, Andrzej Duda – a dangerously anti-LGBTQ political figure. He’s declared ‘LGBT-free zones’ in Poland, equal in size to a country like Hungary, forcing innocent LGBTQ people into hiding and removing all their rights. Where is the outrage from our allies? We’re not seeing it.

We’d like straight, cis people to speak out – be outraged, stand up for us. As LGBTQ influencers, our audiences are modest and arguably niche – we depend on our straight allies to shine the spotlight on issues affecting us. After all, a country that’s inclusive to LGBTQ people is a country that’s inclusive to everybody.

How do you collaborate with brands and which kind of brands do you really like working with?
We partner with brands to create social media content for Instagram. We incorporate our sponsored content into our feed and stories naturally so we generally look for campaigns that fit seamlessly into our everyday family life. At the moment, that means home and garden, supermarkets, home technology, home entertainment and toy brands are working with us to promote an active, healthy lifestyle at home.

Our favourite campaigns tend to run over several weeks or months, adding consistency and taking our followers on a fun journey with us. eBay work with us each month on a ‘mini-makeover style’ challenge where we spruce up a corner of our home or garden with items sourced from their small businesses. We also work with Tesco Food ad-hoc on their Food Love Stories – creating recipes and dedicating them to people we love. Also, brands like Google, Fitbit, Vodafone, Mars and Sky have appeared on our Instagram feed this year.

When we collaborate with a brand, we get the whole family involved. Content featuring the family performs really well because people love to see all four of us having fun together.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
We love to hear from brands and their PR agencies. We’re very approachable – happy to be contacted via Instagram DM, although email or phone are best for a quick response. What kind of content? We’re open to suggestions!

What other blogs do you check out regularly?
Oh gosh, loads. I love the LesBeMums for their days out and Howeydon for his stylish ‘father and son’ and skincare ideas. Fran at Whinge Whinge Wine is great for a dose of parenting realness and the girls from Our Transitional Life are inspiring. My favourite dad bloggers are probably John and Tim from Dad Blog UK and Slouching Towards Thatcham, respectively – they’re both great fun to read but include serious, enlightening opinion pieces. I do a lot of blog-reading in the evenings; I could probably list about fifty faves!

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Comprehensive spending review

Parliament Watch: Comprehensive Spending Review speculation

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

One of the most significant political events this Autumn, once Parliament returns from its Summer recess on 1 September, will be the long awaited Comprehensive Spending Review (CSR). First scheduled for 2019 as Boris Johnson took office; it was postponed over concerns about Brexit and an early General Election followed instead. It is considered by many to be a very bold move for this Government to press on with a 2020 CSR during the COVID-19 recovery and a possible second wave of cases.

The Treasury is accepting written representations in advance of the CSR, from any interest group, individual or representative body, up until 24 September 2020.

You can see the scope of the Review by the Government priorities listed here for submissions to address:

  • Strengthening the UK’s economic recovery from COVID-19 by prioritising jobs and skills
  • Levelling up economic opportunity across all nations and regions of the country by investing in infrastructure, innovation and people – thus closing the gap with our competitors by spreading opportunity, maximising productivity and improving the value add of each hour worked
  • Improving outcomes in public services, including supporting the NHS and taking steps to cut crime and ensure every young person receives a superb education
  • Making the UK a scientific superpower, including leading in the development of technologies that will support the Government’s ambition to reach net zero carbon emissions by 2050
  • Strengthening the UK’s place in the world
  • Improving the management and delivery of our commitments, ensuring that all departments have the appropriate structures and processes in place to deliver their outcomes and commitments on time and within budget

The Review will address current Government spending from next year, 2021-22, to 2023-24 as well as capital, or infrastructure, spending for an additional year, to 2024-25 so it is clear the CSR is critical given the next General Election will be in 2024 or earlier.

This key fiscal event presents the Government with a rare opportunity to shape not just spending, but its vision for modern UK Government administration.

Strengthening the UK’s place in the world after the long-running Brexit issue is crucial for this Government, yet we have already seen an indication of the different path this administration is taking in terms of the abolition of the Department for International Development and creation of a larger Foreign, Commonwealth and Development Office. Its new Permanent Under-Secretary was announced recently as Sir Philip Barton and he takes up this position on 1 September.

Despite being widely criticised by the development community and three former Prime Ministers, Boris Johnson has been clear he thinks a new ‘super department’ is the right way forward for a post-Brexit Britain, with a far greater emphasis on trade rather than aid. The Prime Minister said: ‘For too long, frankly, UK overseas aid has been treated like a giant cashpoint in the sky, that arrives without any reference to UK interests.’

This CSR might be less controversial in terms of public spending cuts, not least because in light of COVID-19 there will be little appetite to reduce NHS spending, and also because of Boris Johnson’s mission to level up Britain and increase spending across the nations and regions of the UK, through improved infrastructure and better public services. The 40 new hospitals promised will need to be paid for and delivered, and the PM has also been consistently clear that there will be no return to austerity. Conversely, he has promised a significant rise in number of NHS doctors and nurses, as well as new police officers and a school building upgrade programme.

Additionally, in what is being viewed by many Westminster watchers as a victory for the Prime Minister’s Chief Adviser Dominic Cummings, the Government’s long-awaited foreign policy and defence review is being conducted alongside the CSR. This could see cuts to the defence budget and is certain to see a shift away from traditional military spend, such as tanks, to modern defence capability such as information operations and technology to tackle the threat from cyber warfare. The overall size of the Army might be reduced too as the 82,000 troop target was dropped from the 2019 Conservative manifesto and the Government has found it increasingly difficult to meet this figure in recent years.

In light of the coronavirus pandemic, will the CSR seek to fund the crucial local government and social care services that have been under such strain in recent months? We will find out soon enough, but the problem isn’t going away for the Government. Leading thinktank the Institute for Fiscal Studies has warned recently of local government facing an additional £2bn funding shortfall this financial year. The IFS warned that the Government needed to decide on whether to offer local government additional support this autumn including allowing them greater borrowing flexibility or face seeing cuts to services.

The autumn 2020 Comprehensive Spending Review offers the Government and its relatively inexperienced Chancellor Rishi Sunak the opportunity to set out how it intends to operate over the coming years, as Britain adjusts to its new status, no longer in the European Union and adjusting to life after the pandemic, with all of the additional Government spending which that entailed. The Chancellor has said the CSR is: ‘Our opportunity to deliver on the third phase of our recovery plan – where we will honour the commitments made in the March Budget to rebuild, level up and invest in people and places spreading opportunities more evenly across the nation.’

Keeping track of the CSR or other political issues? Get a free trial of Vuelio Political Monitoring and make sense of new political times. 

Parliament Watch: Education and Skills

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

The education and skills sector will be a critical one this Autumn, as it will be central to the recovery from COVID-19, and particularly important as the furlough scheme draws to a close in October. This ties into Education Secretary Gavin Williamson’s announcement of an overhaul in further education in July as part of the Government’s levelling up agenda. Hopefully, we will see further details of this ‘fundamental change’ with the publication of a White Paper in further education, as well as the implementation of Government measures to counteract the impact of the employment crisis on young people.

Opportunity Guarantee
As part of the Government’s ‘build back better’ plan for recovery from Covid-19, Prime Minister Boris Johnson promised an Opportunity Guarantee to help young people get into work, stating in June that every young person will be given the chance of an apprenticeship or work placement. This was first mentioned by Education Committee Chair Robert Halfon and further supported by Chancellor Rishi Sunak in his Summer statement, announcing a bonus of £2,000 for firms who hire a new young apprentice aged 16-24 and £1,500 for apprentices over 25. It is unclear how successful this will be, as apprentices were made redundant amidst the wider employment crisis caused by the pandemic. Furthermore, some stakeholders have said the bonus will be wasted on larger employers who would be hiring apprenticeships anyway. Nevertheless the promise has gained traction, with many calling for the Government to publicly commit to the promise, given numerous reports that the economic consequences of the pandemic will fall heavily on young people.

T-Levels
The Government is planning to launch T-levels this autumn, despite requests to postpone the launch due to coronavirus concerns. These 2 year-courses, equivalent to 3 A levels, will be a mix of classroom learning and ‘on-the-job’ experience from Industry Placements, and have been introduced. The first 3 T levels will be available from September 2020 in Design, Surveying and Planning for Construction, Digital Production, Design and Development, Education and Childcare, with a further 7 courses set to be introduced in 2021.

This is a major part of the Government’s plans to improve technical education in the UK and the courses are supposed to differentiate from apprenticeships, which are more heavily geared around on-the-job experience and designed for people who want to enter the workforce at 16. As opposed to a direct route to work, T levels are described by the Government as an alternative to A levels and a pathway to further study. However, the roll out is controversial as in March the awarding bodies for the first three T levels asked the Government to delay their plans, on the basis that colleges would likely be in ‘crisis and recovery mode’ until the Autumn term. However the Government has decided to go ahead with the initial launch date, with Skills Minister Gillian Keegan writing to providers in April about how important it is that students do not lose out on opportunities due to COVID-19.

Further Education White paper
In a speech hosted by the Social Market Foundation, Secretary of State for Education Gavin Williamson announced the publication of a White Paper this autumn which will set out ‘long-term change’ for further education. This will be an important step in supporting the Government’s ambitions to level up the country, and address skills shortages in certain sectors which may be impacted by Brexit later in the year.

Reform in this area will also be tightly linked to recovery from the coronavirus pandemic as many will need to reskill. Although speculative, it is thought the document will focus on four ‘pillars’ of funding, qualifications, workforce and careers, as well as a mechanism for bringing failing colleges under state control and giving Ofqual powers to make funding decisions about different qualifications.

Schools Reopening
Over the summer the Government have been clear that Schools and Colleges will reopen fully in September, despite controversy over the safety of doing so. Plans for returning safely include staggered start times and grouping whole year groups into bubbles, with teachers moving between different groups to facilitate teaching the full curriculum. Teachers unions have expressed continuing fears over the safety of reopening, as they say Government plans rely on lower-levels of COVID-19 in the community and a fully functioning test and trace contact system. They have also called for the Government to have a ‘Plan B’, in case these qualifiers have not been reached. However, Education Secretary Gavin Williamson has stated that teaching unions cannot be allowed to ‘dictate’ when children go back to school and urged cooperation and support from the unions to get children to help the ‘national recovery’. There have also been suggestions that further restrictions in other areas of the community may be necessary to allow this to happen.

Another issue is that in a deal with Government to secure a bailout package, TfL agreed to suspend free transport for under-18s from September onwards. Undoubtedly this will impact low-incomes families and young people’s access to education and campaigners, including London Mayor Sadiq Khan, have called on the Government to reconsider these changes. Following Marcus Rashford’s successful campaign on free school meals support for disadvantaged children, it is possible that there will be some change here, but undoubtedly will be a talking point when schools return in September.

Social impact

PRCA launches drive to highlight social impact suppliers

The PRCA is inviting charities, social enterprises and community businesses to apply to join a supplier directory launched to highlight positive social impacts.

Relevant organisations offering services and products for PR and communications agencies can apply online to have their credentials assessed by the PRCA Council. The Directory is due to be finalised by the end of this year, with applications closing on Friday 18 September.

‘The social impact of PR is hugely important, but hardly talked about,’ said PRCA Director General Francis Ingham of the need for the Directory launch. ‘From the impact of campaigns on target audiences to hiring more PR apprentices and encouraging workforce diversity, the communications industry can have a hugely positive role to play in the world.’

CharityComms’ Head of Membership Sarah Clarke also sees this initiative as another way the PR and communications industry can make a difference:

‘The charity and non-profit sector offers a wide range of services, such as venue hire or courses and training on everything from team building and mental health first aid to diversity and digital skills. By using charities to fulfil their supplier needs, companies can play a vital role in making a positive social impact.’

In its analysis of the social impact of PR and comms agencies in 2019, the PRCA found that 80% of practitioners have helped meet the UN Sustainable Development Goals (SDGs) through their work, while just 17% had chosen to use social enterprises in their supply chain.

Find out more about PRCA’s social impact Directory on the website.

Parliament Watch: The Health and Social Care sector

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

 

Over the past few months, the health and social care sector has been dominated by its response to coronavirus. This blog will look at the biggest impacts COVID-19 has had on the health and social care sector and highlight where we could see temporary or permanent changes to its systems.

Healthcare
In the early phase of the pandemic non-Covid NHS services were rolled back amid fears that the NHS would become overwhelmed with the approaching coronavirus peak. Over the past few months there has been a reduction in diagnostics, referrals, and treatment for illnesses, as well as a drop in the number of people attending appointments with their GPs and hospitals, amid fears of catching COVID-19. Consequently there is a now massive backlog in care need, and fears that NHS waiting lists could reach 10 million by the end of the year. The impact of this has been felt across the health sector. Cancer Research has said that a third of cancer patients have had their treatment disrupted by coronavirus and estimate 38,000 fewer treatments than usual have taken place, since lockdown began. Similarly, the British Heart Foundation has highlighted that in cardiovascular health, an estimated 5,000 heart attack sufferers in England may have missed out on life saving hospital treatment due to the COVID-19 pandemic. Moreover, coronavirus has exacerbated mental health problems for many, leaving charities worried that services need additional Government support. This comes as Mind reports that during lockdown one in four people who tried to access NHS mental health services were unable to get any help.

There has been a phased return to services, with Health Secretary Matt Hancock calling in late April for people to use non-Covid health services, and more recently in July, NHS England announced its third phase to the pandemic response, where it said: ‘Having pulled out all the stops to treat Covid patients over the last few months, our health services now need to redouble their focus on the needs of all other patients too, while recognising the new challenges of overcoming our current Covid-related capacity constraints.’ The plan calls for a return to near normal level of service in August and preparations to be made for increased winter pressures.

This comes with £3bn worth of Government funding for the NHS to prepare for winter, including upgrades to A&E services. However, with greater social distancing, PPE and hygiene measures required in hospitals treating coronavirus cases, the Nuffield Trust have warned that the capacity and speed at which health services can operate in the coming months will not reach typical levels. In addition, for the longer term, there are calls for a rethink of how NHS systems and bodies interact with each other, in light of greater partnership working during the peak of the coronavirus pandemic.

Social care
Coronavirus has been felt most harshly by the social care sector. From March to July, there were 30,500 more deaths among care home residents, than would usually be expected for the same time period. With a COVID-19 social care plan not announced until the mid-April, issues including PPE shortages in care settings, deaths amongst care staff and the discharge of 25,000 patients from hospital into care homes without a COVID-19 test, dominated headlines in the pandemic’s early stages. Elderly people with dementia have been acutely impacted with the Office for National Statistics estimating in July that half of all deaths in care homes from COVID-19 were people with dementia. Meanwhile, in the Care Quality Commission reported that between April and May there was a 134% increase in the number of deaths of people with a learning disability and/or autism, who receive services from adult social care, independent hospitals and in the community.

Calls for social care reform have grown. The Health Foundation has argued that successive Governments have failure to improve the social care system and left it ‘underfunded, understaffed, and at risk of collapse’ at the start of the pandemic and it calls for urgent reform to address the ‘longstanding policy failures exposed by COVID-19’. Matt Hancock promised social care reform in his recent ‘Future of Healthcare’ speech to the Royal College of Physicians. He said: ‘Now it’s time to set clear ambitions about the future of social care in this country and fix an issue that has been ducked for far too long’. He indicated plans for a fairer system with more money going into social care, greater integration with health systems, the building of effective structures on accountability and recognition for carers.

Digital
With social distancing, the coronavirus pandemic has generated a massive shift in the number of people accessing the healthcare system digitally. In the 4 weeks leading up to 12 April, 71% of routine GP consultations were delivered remotely, compared to 25% being held remotely the same period last year. Matt Hancock has suggested that this should continue with telecommunications being used firstly, and face-to-face appointments only used when clinically necessary or for when people can’t use digital technology. He believes the use of digital could free up time for clinicals and enable the NHS to run a smoother service. Alternatively, the Royal College of General Practitioners has argued that a 50/ 50 split between in person and digital is a more ‘realistic and sensible’ target. It warns that a digital first approach to general practice could exacerbate health inequalities as those with complex needs, or people who are less ‘tech savvy’ risk being isolated from healthcare services.

The Health Foundation has raised similar concerns, highlighting that digital appointments are more likely to happen in regions of high deprivation, as GPs at high risk of COVID-19, and required to work from home, are more likely to live in poorer areas. Meanwhile, the Royal College of Emergency Medicine has released a statement on access to emergency care, where it recognised the role telecommunications could play in maintaining social distancing in urgent care units. It recommends that 999, general practice and NHS 111 are used to direct people to the correct services, instead of allowing people to turn up at A&E units themselves.

Health inequalities
The coronavirus pandemic has exposed and exacerbated health inequalities across multiple intersectionalities. Research from the Office for National Statistics has showed that people of a black ethnicity are over 4 times more likely to die from a COVID-19-related death than people of a white ethnicity. Whilst those highly deprived and densely populated urban areas, or those who work in lower paid occupations such as in construction or social care, were the hardest hit by the virus. Public Health England published a rapid review in May, which confirmed concerns over widening health inequalities. Equalities Minister Kemi Badenoch is now leading the work on its findings. Work includes reviewing the effectiveness of Government actions to lessen the disproportionate impact of coronavirus and the commissioning of further research where there are gaps in evidence.

Winter coronavirus outbreak
Despite coronavirus infections levels diminishing since the peak, the health sector is still on alert for future waves, with fears being compounded by a potentially harsh winter flu outbreak spreading alongside coronavirus. Last month, the Academy of Medical Sciences warned in a report commissioned by the Government’s SAGE committee, that a potential second wave of coronavirus infections this winter could be ‘more serious than the first’.

It highlights that with the NHS typically under more pressure in winter, numerous measures are essential to prevent a second spike, including minimizing the spread of coronavirus, creating ‘Covid-free zones’ in hospitals and increasing the capacity of Test and Trace. In preparation for winter, the Government has rolled out a 90 minute return Covid test which will enable clinicians to rapidly advise patients on their coronavirus status and differentiate between the more common winter flu. They have also expanded the winter flu immunization programme, so millions more vulnerable people will be able to access the flu vaccine, in the hope to relieve some winter pressures on the health service. Finally, the Test and Trace programme, which has come under recent criticism with decreasing levels of contacts being followed up by contact tracers, is considered to be a key part of the Government’s coronavirus response in coming months.

Collective creativity that arose as a result of the pandemic

This is a guest post from Alec Samways, CEO and head of creative strategy at Splendid Communications.

Alec SamwaysThe seemingly never-ending newsworthiness of a pandemic that has delivered daily stats, statements, scares and scandals for weeks on end has meant ‘hard’ news dominated media space and ‘softer’ consumer PR campaigns needed a rethink. Here are a few strategies that I believe will continue to work however COVID-19 continues to dominate the media.

Bringing people together virtually
The events business has been sadly decimated by coronavirus, but smart operators have found clever ways round the constraints. Defected Records were quick to show a positive way forward in the first week of lockdown. Taking over an empty Ministry of Sound nightclub, the record label’s resident DJs played back to back sets for a ‘virtual festival’ with label boss Simon Dunmore diligently cleaning the DJ decks between sets with antiseptic wipes. It was livestreamed on the label’s social channels and garnered a huge global audience, showing that even while under siege from a pandemic, virtual connections can harness an inspiring community spirit. We at Splendid went all in on the virtual dancefloor. I was also impressed by the way Ascot at Home generated all kinds of content ideas to engage racing fans from their living rooms and Lost Horizon took things to the next level with an amazing online AI festival experience.

Using spare time for good
Those of us lucky enough to have been working safely from home have regained time formerly lost to a daily commute. There have been so many examples of brands and celebrities encouraging us to use that time for good. We carried out research for the Tesco Food Love Stories campaign that revealed a fifth of households were now cooking every meal from scratch (and long may that continue). I’m a big fan of Joe Wicks, and his daily free PE lessons were a boost for those of us struggling to adapt to home schooling; his boundless energy and enthusiasm helping parents and kids start the day well in challenging times. Let’s hope there has been an increased awareness and better habits formed for healthy eating and exercise as a result of the crisis.

Finding creative ways to support serious messages
Lots of brands and their PRs have played it safe during the pandemic. Faced with business closures or the challenges of operating within social distancing guidelines, many decided to communicate strictly by the rule book or not communicate at all. I take my hat off to Burger King and its hilarious attempts to promote social distancing in novel ways, from its 2m wide cardboard crowns in Germany and adding an extra onion option to its burgers in Italy. For ultimate creativity though, my prize goes to the New Zealand government, whose response to the crisis in general was a masterclass in empathetic leadership communication. In a campaign to highlight the dangers to children of increased time spent online during COVID-19, ‘Keep it Real Online’ featured a video where porn stars arrived at a family home to tell parents what their son had been up to on his computer. Other videos addressed violent content, grooming and cyber-bullying.

Spreading hope and supporting good causes
Captain Sir Thomas Moore emerged as a hero of coronavirus with his charity fund-raising efforts and the subsequent national spotlight came at just the right time. When the centenarian legend told the nation ‘We will get through this and come out of it stronger, more united and ready to face any challenge together’ it was exactly what we needed to hear. More recently, artisan candle producer Earl of East found a rather unique way to remind us there is hope for a life beyond the virus with its ‘Scents of Normal’ range. Three candles supplied the smells of pub, festival and cinema. The scent descriptions made us both chuckle and excited to return to each of those environments. Proceeds from the sales of candles went to Hospitality Action meaning what would otherwise have been dismissed as a cringe worthy gimmick was for a good cause.

Digital Presence

5 tips to up your digital presence

This is a guest post from Charlie Terry, founder & managing director at CEEK Marketing.

Every modern-day PR knows that adding an element of digital marketing to a campaign can work wonders, and with the decline of print media it’s almost a necessity to implement it not only to your clients strategies, but your own! Here are five tips for upping your digital presence.

1) Reviews are key
Invent and create innovative techniques to encourage your clients/audience to leave reviews on Google my Business (GMB) or TripAdvisor. Optimal reviews should always be keyword and location-driven. GMB also provides indispensable analytical tools as members list their location, phone number, and website. We recommend displaying google review widgets on business websites to add customer value.

2) Guest blogging
Create valuable optimised content and exchange SEO value with other brands by guest posting on each other’s website blogs. Utilising the keywords you want your business to rank for is key, make sure you do a previous competitor check and create similar but improved content. Create a mixture of news and industry updates and long-form evergreen content that will be relevant to your customers today but also in 12 months’ time. The technique is to produce content that offers general industry ‘tips’ and ‘how-to content’ with lists. Backlinks are an inbound-marketing priority which could significantly boost your digital presence if done correctly.

3) Content Marketing
Highly engaging and branded content which is consistent throughout. Invest in graphic design, photography and videography services and make yourself remembered. Brands need stories. Make yourself heard, get in contact with local podcasts and share industry insights. Podcasts are a great way to create your own self-brand and advertise your business on multiple platforms.

4) Brand Trust
Work with macro and micro-influencers in your space who will add indispensable and cost-efficient value to your product/brand while creating unique curated content which is relevant to your targeted audience. Remember that their following trusts their opinion! Influencers are like any other client and can be approached from all angles, from gifting experiences in exchange for content to paid partnerships that can lead to long-term business relationships.

5) Website optimisation
Ensure the health of your website is sharp and check simple but unnoticeable things such as ‘alt tags’ or image descriptions, keyword optimised content and correct contact information (NAPs: name, address, phone number).

image of a man blogging

The evolution of blogging

What started for many as a creative outlet has now become a full-time career, as our Influencer Survey 2020 showed there is a record number of bloggers who are professional, with their work providing their main source of income.

At Vuelio, one of the things we’re famous for is our weekly blog rankings, celebrating the top 10 blogs across a huge variety of categories, including mainstream topics such as fashion and parenting to more niche interests like craft and beer. Many of these bloggers have told us they started out wanting a place to share their thoughts on topics and issues close to their heart. With the explosion of influencer marketing over recent years, blogging for a lot of those in our rankings has gone from being a hobby to a full-time job, with blogging now an established career path.

Not only has blogging become a profession, but blogs have become credible sources of information, with people following their favourites for recipe inspiration, beauty tips or fitness workouts – all of which have been particularly useful in lockdown! This has allowed creators and their audiences to share experiences and led to the creation of new communities.

A perfect example of community is with mental health bloggers. Last month we sponsored the Mental Health Blog Awards, which brought together and celebrated the work of those blogging, podcasting and vlogging about mental health.

And in a few months, we’ll be celebrating our own community of bloggers, vloggers, podcasters and influencers at the annual Online Influence Awards. For the first time, nominations are open for a chance to be shortlisted, before our independent judging panel selects winners. There are 14 categories from fashion, food and fitness to disruptor and newcomer – and entry is free.

The phrase ‘write what you know’ has never been more true when it comes to blogging, so whether you’re passionate about pets or bonkers for baking why not get creative and share your love through the power of words with your very own blog – and if it’s before 9 October, you could be our next Best Newcomer.

Top 5 tips for starting a blog

1. Find your passion and stick to it – a single topic or niche can help you grow a loyal and engaged audience

2. Don’t waste time trying to be everywhere at once – work out what channels work, and don’t work, for you

3. Post consistently – if it’s once a week or once a day, a consistent schedule keeps your audience engaged

4. Read other blogs and comment – blogging is a community, you don’t have to be part of it but if you’re looking to reach more people then the community can help you grow

5. Make sure you’re listed in Vuelio – only blogs listed in the Vuelio Media Database can be ranked in our top 10s

Parliament Watch: Higher Education

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

The Higher Education sector has been severely impacted by the Coronavirus pandemic and this disruption is likely to continue into the Autumn. Universities this year face competition for domestic students because of the drop in international student numbers, as well as pressure to deliver attractive-looking courses under ‘new normal’ social distancing restrictions.

In Research and Development, funding will also be crucial as the Universities bail-out tapped into £100m of future R&D funding, which is even more concerning as we approach the end of the transition period in December 2020, having left the European Union. The Government has committed to working with Universities as part of developing the UK’s research and innovation output and announced a move away from the target of getting 50% of young people into University this year, so it will be interesting to see how these objectives play out in parallel.

A new version of the University experience
Universities will return in the Autumn with a very different looking version of the ‘University Experience’. Although they have been given guidance by the Government, during a recent Education Committee session University Minister Michelle Donelan was careful to stress that Universities are autonomous institutions and will need to carry out their own risk assessments to ensure the safety of students. This will severely impact how freshers’ week and the social elements of University life is carried out, as well as the everyday logistics of thousands of students, small campuses, and other learning facilities. Despite fears over student numbers dwindling because of the restrictions, a record 40.5% of all 19-year olds in the UK applied to go to University this year, with the numbers actually increasing during lockdown.

Further, to add to financial pressure caused by a drop in international student numbers, groups like NUS have been campaigning for an option of reimbursement for the last academic year. Students have been told they can complain to the Ombudsman if they haven’t received adequate tutoring in line with other years, so there is pressure to deliver on COVID-safe courses.

It will be interesting to see how different Universities navigate this, with some famously suspending all lectures until 2021. There have also been warnings that risk assessments should include mental health considerations, as students face being away from their families for the first time, combined with restrictions around social support.

Augar Review Response
The Government commissioned Augar Review into post-18 education was published in May 2019, and made sweeping recommendations for further and higher education, including cutting tuition fees and setting up lifelong learning allowances for degree or further education programmes. Although the Government has delayed its response and any policy changes, a press release outlining changes to higher technical education in July mentioned the upcoming measures announced would complement the review.

The Government has announced commitments to improve the further education sector and but haven’t so far commented on any other higher education reforms, so it will be interesting to see if it includes this sector, and if so, what the response will be.

Grades Scandal
Due to the pandemic, A level examinations were cancelled this year and replaced by a combination of teacher predictions and a class, school and subject standardisation process. Exams regulator Ofqual confirmed the appeals process earlier this year; with concerns being expressed early on by the Education Committee and stakeholders around the suppression of grades, potential for bias, and adequate support for disadvantaged students in the appeals process.

The Scottish Exam Board SQA recently came under fire for suppressing the grades of thousands students when external markers downgraded teachers’ predictions. Statistics have suggested this disproportionality impacted pupils at schools in disadvantaged areas, and in response First Minister Nicola Sturgeon apologised and agreed to accept teachers assessments.

Despite this foresight, A level results day in England has been similarly disruptive, with just under 40% of A levels being downgraded from teacher’s assessments on Thursday 13 August and thousands of young people missing out on University places. The Government has said grades remained broadly stable with a 2.5% increase in As and A*s, however because of the standardisation used, students from disadvantaged areas were worst hit whilst private schools saw an increase in the proportion of students achieving top grades.

The Government have so far announced a taskforce of Ministers and exam regulators Ofqual to tackle this issue, and have offered free appeals for students this year, echoing Sturgeon’s actions a few weeks ago, however we can expect to see further movement on this extremely important issue. Similarly to Scotland, there have been calls for Education Secretary Gavin Williamson to resign over the mishandling of this issue from the Liberal Democrats, with Labour asking for the results system to be scrapped.

The Government has celebrated more disadvantaged students going University this year than ever before, but it remains to be seen how the disproportionate impact of standardisation effects social mobility and access to University.

Research and Development Spending
The Government has been focussed on Research and Development spending as a means to turn post-Brexit Britain into a ‘science-superpower’. As such, the Conservative Manifesto committed to increasing R&D spending by 2.4%, with an increase in public investment to £22bn a year by 2024-5 announced in the Budget in March 2020. You can expect this conversation to be ramped up in the lead up to the end of the Brexit transition period on 31 December 2020, but also as part of the recovery from COVID-19, mentioned by the Secretary for Business, Energy and Industrial Strategy in the UK Research and Development Roadmap published in July.

The Roadmap defines dynamic innovation and research as part of an interconnected system across government, academia and universities, and states the Government is ‘not afraid to make tough choices’ in ensuring this system is fit for purpose. It’s possible these changes will start to be made this year, given the Government’s apparent focus on this area of the sector.

Parliament Watch: Housing

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

One of the Conservative Government’s manifesto pledges ahead of the December 2019 election was to increase the number of new homes being built. The Chancellor spoke of an ‘infrastructure revolution’ in the March 2020 Budget – echoed by Boris Johnson in his recent Build Build Build speech – and announced new funding for an extension of the Affordable Homes Programme with a new, multi-year settlement of £12bn and over £1bn of allocations from the Housing Infrastructure Fund to build 70,000 new homes.

Despite this funding, the Covid-19 pandemic has inevitably impacted the delivery of new homes, with sites being shut down, projects facing difficulties securing labour and materials, and disruption to supply chains. The crisis has also had an impact on the removal of dangerous cladding, but building safety has remained high on the agenda, with the Government taking steps to implement the recommendations of the ongoing Grenfell Tower inquiry.

Planning White Paper
The long-awaited Planning White Paper was published on 6 August. It sets out reforms to streamline and modernise the planning process, bring a new focus to design and sustainability, improve the system of developer contributions to infrastructure, and ensure more land is available for development where it is needed. It contains proposals to give greater freedom for buildings and land in town centres to change use without planning permission and create new homes from the regeneration of vacant and redundant buildings. These changes aim to support both the high street revival – and minimise the damage caused by the changes in working trends – allowing empty commercial properties to be quickly repurposed and reduce the pressure to build on greenfield land by making brownfield development easier. The proposals are being consulted on until 29 October.

Building Safety Bill
Housing Secretary Robert Jenrick described the Bill as ‘the biggest change to our building safety regime for 40 years’. Businesses will need to quickly adapt to ensure they are prepared. Reforms include the creation of a new Building Safety Regulator, housed within the Health and Safety Executive, to oversee the safety and performance of all buildings and impose sanctions on those who fail in their responsibilities. Several new bodies will be set up to support its work, including a Building Regulations Advisory Committee, which will provide evidence-based guidance on new issues that emerge in the built environment sector; a Competence Committee, to create consistency amongst the competency of workers in the building safety sector; and a new residents panel. A Homes Ombudsman will also be established, and the safety of construction products will be granted to the Secretary of State. A draft bill has been published and is currently going through pre-legislative scrutiny before it is introduced to Parliament.

Consultation on Fire Safety
Published alongside the draft Building Safety Bill, the Fire Safety consultation is a key part of the Government’s package of reform to improve building and fire safety in all regulated properties. The consultation is seeking views on proposals to strengthen the Fire Safety Order, implement the recommendations from the Grenfell Tower Inquiry and strengthen the regulatory framework for how building control bodies consult with Fire and Rescue Authorities. The deadline to submit evidence is 12 October 2020.

Green Homes Grant scheme
The £2bn Green Homes Grant was one of the major updates in the Government’s Summer Statement — laying the foundations for a green recovery. The scheme, set to launch in September, will help homeowners in England improve the energy efficiency of their properties through a government grant of up to £10,000. The money, which will be distributed in the form of vouchers, can be used for a whole range of energy saving improvements including double-glazing, loft insulation, solid wall insulation and floor insulation. Homeowners and landlords in England and Wales can apply.

Public sector land review
Alongside the new planning rules and ahead of the Spending Review, the Government said that a new cross-government strategy will look at how public sector land can be managed and released so it can be put to better use. This would include home building, improving the environment, contributing to net zero goals and injecting growth opportunities into communities across the country.

English Devolution and Local Recovery White Paper
The Government has planned to bring forward the English Devolution and Local Recovery White Paper this Autumn, detailing how the UK Government will partner with places across the UK to build a sustainable economic recovery and launch the long-delayed National Infrastructure Plan.

tips for selling in a crisis

How to sell in a pandemic

This is a guest post from Darryl Sparey, Managing Director at Hard Numbers.

“I sell ice in the winter, I sell fire in hell / I am a hustler baby, I’ll sell water to a well.”

These are the words of philosopher, poet, business mogul, tech entrepreneur, philanthropist and billionaire Shawn Corey Carter, also known by a host of other nicknames, including Jay-Z.

And that ‘can-do’ spirit, the mindset that whatever adverse conditions you face you will find a way to succeed, the focus on results over externalities, are things that definitely speak to anyone founding an agency or a business in a global pandemic, and the ensuing recession that has followed it. The market conditions aren’t quite ‘hell’, but they’re not far from it.

And yet new agencies abound in 2020, despite the challenging headwinds that face us. Coldr, Shook, Play, Boldspace, Mixology Communications, Priestley, Authentic Comms, Made by Giants, and a host of others have all started in the last few months. And another agency that’s been added to this crowded starting line-up is my own, Hard Numbers. The thing that will define success or failure for all of these agencies, including my own, will be our ability to create opportunities to pitch for and competitively win new business.

Fortunately for me and the Hard Numbers team, I’ve a wee bit of experience on the business development side of things, which has been incredibly useful in the last few weeks. So here’s a few things I’ve learned from the last twenty years, which I’ve been putting into practice in the last two months or so…

1) Have a demonstrable, provable point of difference
There are thousands of agencies out there, and as many freelancers. It’s a buyers’ market. So your proposition needs to be genuinely differentiated. You need to have a unique selling point which is of benefit to your prospective client, and defensible externally. And ‘we’ve got great people’ or ‘we’ve won awards’ does not cut the mustard, because everyone else is saying that.

2) Have an idea of your ICP/define your Ideal Customer Prospect
This should be based on your current or previous client expertise, and the desired sectors you want to grow in. You should know the size and stage of business that you do your best work for, and the verticals they are in (clue: it is NOT ‘B2B businesses’) and the typical role that you sell into within these organisations. Then go and find these prospects online. This is your prospect database.

3) Shy bairns get nowt
My fiancé is from the North East, and she bought me a keyring with this saying on. It goes everywhere with me, literally. And it means, if you don’t ask, you don’t get. Business is not won by waiting for people to ask you.

4) Always be getting commitment
Like shell suits, smoking in PG movies and Calvin Harris tunes, ‘always be closing’ was acceptable in the 80s. But things are different now. At every stage of the sales process, you should be looking to secure your prospects’ commitment to the next stage. If not, you’ll run the very distinct risk of being ghosted, and there’s no Peter Venkman or Egon Spengler to help you out in that scenario.

5) Make time for new business
Too many agency owners run to the comfort of existing client work, or think that ‘liking’ stuff their prospects put on LinkedIn is sales. You need to carve out dedicated time in a disciplined fashion on a weekly basis to make approaches, set-up calls and meetings, and get in front of your target prospects.

6) Use a CRM
You cannot manage a pipeline effectively on a shared Google doc or spreadsheet. Invest in a CRM system to help you manage your contacts, visualise and forecast your pipeline, and execute marketing campaigns. HubSpot is a CRM which is free to use, and there are many others like Pipedrive, Sugar CRM, Copper, Insightly and, the big one, Salesforce. If you’re serious about it, plug this data into QuarterOne, and give yourself unrivalled ability to forecast pipeline. If you’re at a larger agency and you’re REALLY serious about it, use Kluster’s AI product to diagnose problems in your sales acquisition strategy.

If you do all of the above, you’ve got more than a puncher’s chance of having success, in any climate. And whether you find yourself in the coldest winter, with nothing to sell but ice, or somewhere rather hotter (which, frankly could be anywhere in the UK based on mid-August) with just fire to shift, you’ll be OK.