Freelance PR Groups

6 groups for freelance PRs

The part of freelancing that is working through uncertainty and unpredictability in sometimes solitary circumstances has been ramped up to 11 during the pandemic, which has impacted clients’ budgets, confidence and creativity.

Here are six groups to check out if you’re a freelancer looking for extra support, advice or a quick way to pick up new commissions and clients as the industry works its way towards recovery.

1) Leapers.co
For freelancers and the self-employed, Leapers has 3,500 members across 22 time zones. Join for access to its free supportive slack channel, regular articles on self-employment and mental health, and conversations with other freelancers. There’s the Slack channel for #askanything questions, #brainfood for inspiration or #littlewins for celebrating, and ebooks to download for techniques on looking after yourself while working for yourself.

2) No. 1 Freelance Media Women
Freelancers working across all areas of the media are welcome here, so that’s PRs as well as writers, photographers and designers. While this Facebook group was originally created back in September 2008 as a place for female freelance journalists to connect, there’s a flourishing and supportive community for people in public relations, too – PR Hour is at 11am every Monday.

3) The Work Crowd
In this crowd are over 2,000 freelancers working across marketing, digital communications and public relations. The platform enables freelancers to set up profiles to win project work, pitch and engage clients, and you can find highlights from recent masterclasses and its Bootcamp Series on its blog – topics include PR and reputation management, knowing your audience in content marketing and new markets and territories.

4) Freelance PRs
This private Facebook group is where freelance PRs and copywriters can connect with others who understand their working woes. Run ideas for new briefs past others in the community, get advice on, as the About page puts it, ‘all the bits that Gwyneth Paltrow never had to do in Sliding Doors when she gracefully set up her own PR agency and launched a restaurant with flowers in her hair’. Share, collaborate and support each other, without any naming and shaming of clients (bad 90s films, though – name and shame away).

5) The KitchenTable Community
Maybe sitting at the kitchen table on your own is losing its appeal and you’re considering starting up your own small agency to start taking on bigger projects. The KitchenTable Community is for solo creatives – freelancers, and staffers, too – to find others with the info and advice they need to get started. The way the community itself puts it as part of its mission statement: ‘people do their best work when they are happiest, and they tend to be happiest when left alone and given the freedom to base their career around their personal needs’.

6) The PR Cavalry
From the man that brought you the Freelance PRs Facebook group is The PR Cavalry. Nigel Sarbutts’ second outing on this round-up connects freelancers with agencies using a ‘PR Heat Map’ with over 700 data points to determine the right fit. A little like Match.com for commissions and projects, but without the awkwardness, perhaps.

If there are associations, unions or groups you’ve found supportive during your career in PR that we can highlight, please do get in touch and let us know.

CIPR-Employability-Hub

CIPR to support members effected by COVID-19 with Employability Hub

CIPR has launched its Employability Hub in an effort to support members who have lost their job or are at risk of redundancy during the coronavirus outbreak.

The Hub will host webinars, skill guides and resources from third parties with advice for online interviews, improving LinkedIn profiles and finding employment. A video series covering the topics of ‘Coping with Redundancy’, ‘CVs and Interviews’, ‘Personal Branding’, ‘Mental Health’, and ‘Going Independent’ will feature presenters including CIPR Talent Partner Rohan Shah and Another Door’s Eleanor Tweddell.

The launch of the Hub is the latest in a series of CIPR initiates to support its members during the pandemic, including its confirmation of the availability of three-month payment breaks for members who have been made redundant, varying depending on years of membership.

‘In our recent COVID-19 member survey, just under half of respondents said they are looking for a job now or plan to in the near future,’ said CIPR President Jenni Field. ‘The Employability Hub is in response to this survey and feedback from members that they would like help to improve their employability. The Hub will continue to grow and adapt and be a great resource to anyone thinking about looking for their next role.’

Find out more and access the Employability Hub at cipr.co.uk/employability.

Sarah Ismail

Healthcare Blogger Spotlight: Sarah Ismail, Same Difference

Same Difference is where blogger Sarah Ismail shares sides of health often ignored, including the progression of rights for people with disabilities and portrayals in the media. As a DisAbled writer herself, Sarah seeks to prove and highlight the ability of those with disabilities – read on for what keeps her passionate about blogging and how the coronavirus pandemic has changed how she approaches her work.

What initially drew you to blogging and what keeps your interest?
I discovered a political blog run by a journalist I highly respect and I wanted a blog of my own. I was born with Cerebral Palsy and have spent my life trying to prove my intelligence and my ability, with the right support, to do positive things. I know that all disabled people have the same ability and wanted to highlight this through Same Difference. That’s what keeps me going, too.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I have launched a coronavirus category which contains stories of how COVID-19 has affected disabled people worldwide as well as tips on how to explain the pandemic to people with learning disabilities.

Have you noticed an increased focus on mental and physical wellbeing from the public during lockdown?
Yes, particularly exercise and mental wellbeing.

Is enough being done to break down stigmas around mental health issues?
More is being done in this area in recent years but there’s a long way to go.

What’s a topic you’ve always wanted to cover in more detail on your blog?
Rare conditions from the point of view of people living with them. Sadly, such people are very hard to find.

What advice would you give to someone who wants to start blogging about health-related topics?
Know your topic well. Try to learn as much as you can about the topic you’re covering and be open to learning new things about it.

How do you collaborate with brands and which kind of brands do you really like working with?
I publicise information and events for charities and disability organisations. Being a disability issues site, some link to disability, however small, is a requirement for everything I publicise.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
By email, with press releases linked to disability in some way.

What other blogs do you check out regularly (whether healthcare-related or not)?
Left Foot Forward and Lib Dem Voice.

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‘Protecting Scotland, Renewing Scotland’ – A summary of the Scottish Government’s Programme for Government, 2020-21

Vuelio’s Thomas Stevenson summarises the key announcements in Nicola Sturgeon’s latest ‘Programme for Government’ published this week. It kicks off a crucially important period in Holyrood politics, in the run-up to the Scottish Parliament elections next year, the result of which could decide if there is another Scottish independence referendum or not.

Scottish First Minister Nicola Sturgeon delivered her latest Programme for Government on Tuesday 1 September. Entitled ‘Protecting Scotland, Renewing Scotland’, it sets out the actions the Scottish Government will be taking in the next year, ahead of the elections to the Scottish Parliament in May 2021.

As Sturgeon said in her speech: ‘This is not a normal, business as usual, Programme for Government’. Some measures announced, such as the new proximity tracking app, ‘Protect Scotland’, are aimed at minimising the impact of the COVID-19 pandemic going forward. Others, such as some of those for schools and the NHS, are aimed at restoring services which have been disrupted by the pandemic.

Another category of measure includes those aimed at taking advantage of changes in behaviour forced by the current situation, such as improving homelessness services and the use of digital technology in healthcare. Many measures, however, are focused on delivering a recovery from the COVID-19 crisis. These include those aimed at delivering employment, such as the National Transitional Training Fund and the Green Jobs Fund, the £500m to be allocated to active travel, and measures to deliver a net zero economy and zero carbon housing.

Sturgeon also confirmed that, before the end of the Parliament, a draft Bill would be published on a new independence referendum. It would set out the terms, timing and question wording to be used by such a referendum.

The Vuelio political team has summarised the announcements made and confirmed in the Programme for Government below, under the three sub-sections it uses.

A National Mission to Create New Jobs, Good Jobs and Green Jobs

Employment and Skills:

  • A £60m Youth Guarantee, giving all 16-24-year-olds an opportunity to study at university or college, take up an apprenticeship, job or work experience opportunity, or take part in a volunteering or training programme. This will be supported by an investment of up to £10m in Developing the Young Workforce (DYW) Regional Groups and £10m for up to 8500 people to complete or start an apprenticeship.
  • A £100m package of support for those looking for work or at risk of redundancy because of COVID-19. This includes a £25m National Transition Training Fund to support up to 10,000 people, doubling funding for the Flexible Workforce Development Fund to £20m and working with interested parties to ensure training provision is more targeted.
  • A £100m Green Jobs fund will be created over the next five years.
  • Nature and land-based apprenticeship schemes in public agencies will be expanded, including doubling the commitments to young people by Scottish Forestry, Forestry and Land Scotland and NatureScot.
  • A Green Workforce and Skills Development package will be developed, based on analysis by NatureScot of the nature-based jobs needed for the net-zero transition.
  • The Scottish Government will work with employers to expand the real Living Wage, will put an additional £2.35m in the Parental Employability Support Fund, and extend Fair Start Scotland services for disabled people until March 2023.
  • As part of the ‘No One Left Behind’ agenda to support those who face significant barriers to employment, a Shared Measurement Framework for collecting data, a Customer Charter and National Standards Guarantee will be produced. A recruitment toolkit to increase ethnic minority recruitment will be published in September and actions from the ‘Fairer Scotland for Women: Gender Pay Gap Action Plan’ will be reviewed.
  • TimeWise will develop a ‘fair, flexible work programme’ by the end of March 21, supporting 300 employers to adapt to flexible working and recruiting advisers to help 1000 more employers and 1000 individuals. The scope for a new centre for workplace transformation will be assessed, while the Productivity Club Pilots are to be expanded, growing from two to five.

Digital:

  • A national network of ‘Tech Scalers’ (start-up incubators) is to be established.
  • A public-private Ecosystem Fund to make strategic investments will be created.
  • The Digital Action Plan is to be updated to accelerate the transformation of digital public services.
  • A Digital Strategy for Planning will be published in November
  • An additional £23m is to be committed to provide a digital and data safety net to digitally-excluded people and households.

Heat:

  • £1.6bn is being invested in heat and energy efficiency programmes, with an aim of increasing renewable heat installations from 2000 in 2020 to 64,000 in 2025. A new funding call for the £50m Green Recovery Low Carbon Infrastructure Transition Programme for low carbon and renewable heat projects will open in September, and at least £95m will be invested in decarbonising the public sector estate.
  • A draft Heat Policy Statement and refreshed Energy Efficient Scotland Route Map will be published by the end of the year, with an expert group established to make recommendations for a heat pump sector deal.
  • A consultation will be launched on requiring new buildings to use renewable or low emission heat from 2024.

Green Investment and Businesses:

  • A £3bn Green Investment Portfolio will be launched to secure global investment in Scotland.
  • £60m will be invested in supporting the industrial and manufacturing sectors through the green recovery, via a £24m Scottish Industrial Energy Transformation Fund and a £26m Low Carbon Manufacturing Challenge Fund.
  • A Grangemouth Future Industry Board will be established, recognising the area’s economic importance and its contribution towards Scotland’s emissions.

Energy:

  • Carbon capture, usage and storage (CCUS) will be supported and research commissioned. Working with North East CCUS, a Scottish Net Zero Roadmap will be worked on in 2021. A consultation will take place on a £5m Carbon Capture and Utilisation Challenge Fund.
  • A refreshed Energy Strategy and updated Offshore Wind Policy Statement will be published.
  • £6.9m will be allocated to Scotia Gas Network’s H100 hydrogen heating project in Fife, and a Hydrogen policy Statement and Hydrogen Action Plan will be produced.

Sustainable Recovery:

  • A Scottish Health and Industry Partnership is to be established, and Supply Chain Development Programmes will be rolled out in key economic sectors.
  • The Scottish Government will use its buying influence to establish a zero emission heavy duty vehicle programme, establish a zero emission drivechain testing facility and support research and development in zero emission mobility. It will also produce tools to use procurement to support a green recovery.

Environment and Agriculture:

  • £100m will be invested in increasing new planting by Scottish Forestry, with £30m for Forestry and Land Scotland to expand forests and land. £20m will be invested in increasing tree nursery capacity.
  • The Scottish Land Commission will produce advice on factoring land into economic thinking.
  • The rate of peatland restoration will be increased.
  • The Biodiversity Challenge Fund will have £3m in 202-21 and a high-level statement of intent on biodiversity will be published by the end of the year.
  • Recommendations will be made on new agricultural support mechanisms.
  • The Scottish Land Matching Service will be extended to bring vacant crofts into use.
  • The third Land Use Strategy will be published
  • Work will take place to establish a statutory national Nitrogen Balance Sheet.
  • A joint recovery plan for the food and drink industry will be launched, and a new agriculture producer organisations created.
  • A Blue Economy Action Plan will be developed.
  • A £70m fund to improve local authority waste collection infrastructure will be established, and the Household Recycling Charter will be evaluated.
  • The Scottish Government will work with local authorities and deposit return scheme administrators to unlock investment in reprocessing.
  • The carrier bag charge will be increased from 5p to 10p, a consultation will be launched on banning some plastic items, and charging for single-use beverage cups.
  • Public bodies will be required to set a date for becoming net-zero emitters.
  • The first meeting of a citizens’ assembly on climate change will take place in the autumn.
  • Regional hubs will allow communities to develop local solutions to reach net-zero, with a network of Climate Action Towns.
  • An extra £150m will be invested in flood risk management and £12m in coastal change adaptation.

Trade, Investment and Migration:

  • By the end of 2020, the Scottish Government will publish its vision for trade and ‘A Trading Nation’ (the export growth plan) will be refreshed in 2021.
  • An inward investment plan (‘Shaping Scotland’s Economy’) will be published this year, with a capital investment plan to follow in 2021
  • A Population Strategy will be published in 2021, the Stay in Scotland campaign for those in the EU Settlement Scheme will be maintained and a Welcome to Scotland resource for migrants will be launched.
  • Proposals for a rural migration pilot will be developed and published.
  • £2m of the International Development Fund will be ringfenced for COVID-19 efforts this year.

Local Economies, Third Sector and Social Enterprise:

  • Local community wealth building action plans will be developed for five more areas.
  • Funding will be provided for a new Scottish Land Fund.
  • £1m more will be given to the Scotland Loves Local campaign.
  • Part of the Communities Fund will become a £25m Community and Third Sector Recovery Programme. Other social investment, such as capital loans, will be explored.
  • A new Social Enterprise Action Plan and new Credit Union Strategy will be launched.
  • The process of revising Charity Law will be restarted.
  • A £2m Green Recovery Programme for the islands will be established.

 

Promoting Lifelong Health and Wellbeing

COVID-19:

  • A proximity app to identify COVID-19 contacts, ‘Protect Scotland’, will launch this month.
  • Seasonal flu vaccination will be extended to social care workers, those aged 55 and older, those in a household where someone is shielding, and those aged 50 and over (depending on supplies).
  • There will be a Framework for Rehabilitation and Recovery and Respiratory Care Action Plan for Scotland.
  • Actions will be taken based on the recommendations of the Expert Reference Group on COVID-19 and Ethnicity.

Healthcare:

  • More elective capacity will be provided by the National Elective Centre Programme.
  • A Women’s Health Plan will be developed.
  • A new national body on infection prevention and control will be established in spring 2021.
  • A national cancer recovery plan will be published in the autumn. A new lung cancer awareness campaign will be launched as part of the ‘Detect Cancer Early’ programme.
  • A Recovery Framework for Pain Management Services and a Framework for Chronic Pain Service Delivery will be published.
  • The digital health and care strategy will be refreshed, and a data strategy for health and social care created.
  • ‘Near Me’ video consultations will be made the default option, with an aim for all appropriate consultations to be provided via this service or telephone, with its use in social care also developed.
  • A digital monitoring solution for COVID-19 suffers will be rolled-out.
  • Digital cognitive behavioural therapy services will be expanded and developed.
  • A&E services are to be redesigned, encouraging people to be assessed by phone first.
  • Community health services are to be bolstered.
  • More clinical conditions will be added to the Pharmacy First service, more community link workers will be recruited, and more mental health workers will be recruited.
  • NHS dental and eye care service reforms will be accelerated.

Social Care:

  • An independent review of adult social care is being launched immediately, reporting by January 2021, and recommending improvements to services. A number of immediate improvements will also be made.
  • The capacity of services to support carers will be increased, with £11.6m to implement the Carers (Scotland) Act.

Health and Social Care Staff:

  • The Scottish Government is working with unions on a timetable for 2021-22 pay deal.
  • A national race equality network with annual targets will be established.
  • £5m will be provided for a Health and Social Care Mental Health Network and to expand digital resources for staff. Additional funding will be given to provide therapeutic intervention for staff, with a Workforce Specialist Service
  • A Patient Safety Commissioner will be established.

Improving Health:

  • A targeted approach will be taken to improve healthy eating for those on low incomes, with legislation on Restricting Food Promotions, and work to increase participation in physical activity, including social prescribing.
  • A Recovery Framework for Sexual Health and Blood Borne Viruses will be developed.
  • The Scottish Government will consult on drug law reform to make temporary arrangements for Naloxone distribution to people at risk of opioid overdose permanent.
  • There will be a consultation on restricting alcohol and e-cigarette promotion, restricting e-cigarettes and removing smoking from outside hospitals.
  • A Mental Health Transition and Recovery Plan will be published.
  • The National Trauma Training Programme will be expanded for two more years.
  • Action on women and girls’ mental health will be taken, working with women’s organisations.
  • The Distress Brief Intervention will be extended for a transitional period to 2024.
  • Mental Health Assessment Centres will be retained and developed.
  • A new suicide public awareness campaign is to be launched.
  • A number of measures will be taken to support children and young people, including digital support and provision of school counsellors.
  • A recovery plan and programme for mental health services will be developed.
  • A Personality Disorder Managed Network will be established and a Brain Health and Dementia Prevention Strategy will be published.


Promoting Equality and Helping Our Young People Grasp Their Potential

Benefits and Debt:

  • The Scottish Child Payment will be introduced, paying £10 a week for each eligible child, starting with children under 6. Applications will start in November 2020, with the first payments for those eligible will be made from February 2021.
  • Payments of Child Winter Heating Assistance will start this winter.
  • £2.4m is being made available for debt advice.
  • The Scottish Government will work to promote affordable credit.

Childcare:

  • The Best Start programme will transform maternity and neonatal services.
  • COVID-19 led to the Scottish Government missing its childcare commitments; it will now work to set a date for full implementation by the end of the year.
  • A framework for school age childcare will be delivered.

Schools:

  • £50m is being given to local authorities in order to help deliver a safe return to school.
  • £30m is being invested to provide laptops to disadvantaged children.
  • Guidance will be produced on pandemic-related issues, including remote learning and prioritising the curriculum during the recovery period.
  • An Equality Audit will assess the impact of the pandemic on children from disadvantaged backgrounds.
  • The recommendations of Angela Morgan’s independent review of additional support for learning will be implemented.
  • A new mental heath training and learning resources for all school staff will be delivered.
  • £3m will be allocated to a Youth Work for Education Recovery Fund.
  • In additional to the independent review into the awarding of qualifications this year, another review will take place of the broader assessment approach in Scotland.
  • A second phase of new schools projects will be announced as part of a £1bn Learning Estate Investment Programme.

Higher Education:

  • The Scottish Government will continue to work to implement the recommendations of the Independent Commission on Widening Access, and to develop a School Engagement Framework.
  • A student income and expenditure survey will be carried out.
  • A lifelong learning strategy to integrate youth and adult learning into the wider education and skills system will be developed.

Children:

  • £4m is being invested in the Promise Partnership for holistic family support
  • Kinship carers will be better supported, the recovery plan for the Children’s Hearing System will be implemented, and revised National Guidance for Child Protection will be published.
  • A redress scheme for historical child abuse in residential care will be legislated for.
  • A new Bill will incorporate the UN Convention on the Rights of Children into Scots law.

Housing:

  • The Housing to 2040 Vision and Principles and Route Map are to be published later this year.
  • An accord will be agreed between the Scottish Government and the construction industry.
  • The quality of Scottish Government grant-funded homes will be improved, with guidance on the use of offsite construction, outdoor and home working space, and digitally enabled social housing.
  • The current hosing adaptation system will be reviewed.
  • The use of night shelter and dormitory provision for the homeless should end and be replaced with Rapid Rehousing Welcome Centres. A six-month pilot project to provide settled accommodation for those currently living in Edinburgh hotels will be funded.
  • An updated Ending Homelessness Together Action Plan will be published
  • Guidance on discretionary housing payments will be strengthened, and funding will be increased by £3m.
  • A £10m Tenant Hardship Loan Fund will be established legislation preventing evictions will be extended for up to six months.
  • Homelessness prevention pathways will be implemented and the requirement for those facing homelessness to have a local connection will be removed.
  • A review of purpose-built student accommodation will take place.
  • Local authorities will be given powers to license short-term lets and introduce control areas.

Equality and Human Rights:

  • An equality and human rights mainstreaming strategy will be developed.
  • The First Minister’s National Taskforce for Human Rights Leadership will work on incorporating the UN Convention on the Elimination of All Forms of Discrimination against Women into legislation and consider incorporating the UN Convention on the Rights of Disabled People and the UN Convention on Racial Discrimination.
  • Funding for the Scottish Human Rights Defenders Fellowship will be increased.
  • Access to free period products will be enshrined into law.
  • A £13m Delivering Equally Safe Fund will support prevention and early intervention for women and children at risk of violence and abuse.
  • A review of past and present initiatives to tackle systemic racism will take place.
  • The Scottish Government will work with local authorities to make sure local housing strategies reflect challenges faced by minority ethnic communities.
  • An independent expert group will make recommendations on reflecting Scotland’s colonial and slavery history in museums and society.
  • A Minority Ethnic Leadership and Development Programme will be established.
  • An anti-destitution strategy will be published to support those affected by no recourse to public funds.

Transport and Planning:

  • The Scottish Government will promote the idea of the ’20-minute neighbourhood’.
  • The Town Centre Action Plan is being reviewed.
  • Through a Place Based Investment Programme, £275m will be invested in community-led regeneration. The Empowering Communities Programme will strengthen community anchor organisations and create more shared space local working hubs.
  • £500m over five years is to be committed to active travel.
  • Local authorities will be able to turn temporary infrastructure projects implemented during the pandemic into permanent schemes.
  • Engagement on the future of transport will take place with young people and work has begun to deliver free bus travel for under-19s.
  • Scotland’s Road Safety Framework to 2030 will be published.
  • Work will take place to introduce more low emission zones and a new air quality strategy will be consulted on.

Justice:

  • The Scottish Government will work with stakeholders to tackle the backlog of court cases caused by COVID-19.
  • Action will be taken to support the use of community interventions rather than short sentences.
  • The prison estate will be modernised, with replacements for HMP Barlinnie and HMP inverness, and a new female custodial estate.
  • The recommendations of Lady Dorrian’s Review of the management of sexual offences will be considered.
  • The Fireworks Action Plan will be taken forward, with a public awareness campaign before bonfire night, and tighter legislation on fireworks considered.
  • Further consultation on dangerous dogs will take place.

Legislative Programme

The following new bills are to be introduced in the forthcoming parliamentary year:

  • Budget Bill
  • Domestic Abuse Bill
  • The UNCRC (Incorporation) Bill
  • University of St. Andrews (Degrees in Medicine and Dentistry) Bill

The following existing bills will be progressed in the forthcoming parliamentary year:

  • Defamation and Malicious Publication Bill
  • Forensic Medical Services (Victims of Sexual Offences) Bill
  • Hate Crime and Public Order Bill
  • Heat Networks Bill
  • Redress for Survivors (Historical Child Abuse in Care) Bill
  • Social Security Administration and Tribunal Membership Bill
  • UK Withdrawal from the European Union (Continuity) Bill
Lucy Parissi

Baking Blogger Spotlight: Lucy Parissi, Supergolden Bakes

If you’ve been bitten by the baking bug and are in need of new recipes to try, Lucy Parissi has a blog bountiful with straightforward ideas for bakes.

Read on for what goes into the creation of a successful blog like Supergolden Bakes and whether it’s possible to make something with Nutella that tastes bad (you may be surprised…).

What keeps you passionate about baking and blogging about it?
I have enjoyed baking since I was very young – it is what got me into blogging back in 2012. I find baking very therapeutic, but it is also creative and obviously enjoyable to sample and share the results. I don’t think I will ever tire of trying new baking recipes or giving traditional recipes a new twist.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I started baking a lot more! Initially I created recipes that dealt with certain ingredient shortages (no eggs/yeast) and I also got bitten by the sourdough bug!

Have you tried any of the recipes that have gone viral/been popular during lockdown?
I tried the viral Dalgona Coffee (whipped coffee) and it is worth the hype! I actually created a whipped coffee cocktail for my blog.

What’s the worst bake you’ve ever attempted to make?
I recently tried a three ingredient Nutella cake during the early days of lockdown. It looked fantastic but didn’t really taste good, which surprised me. I didn’t share the recipe in the end as I wasn’t happy with it.

Best tasting thing you’ve ever made?
This changes daily! The Biscoff Cheesecake and Chocolate Poke Cake I made recently have both gotten rave reviews.

For those who haven’t yet started baking, which basic tools would you suggest they stock the kitchen up with?
A hand mixer is great for beginners and very budget friendly. But if you intend to do a lot of baking, then invest in a good stand mixer like the Kenwood kMix or KitchenAid. Then you can build up your collection of cake pans and tools as you get more proficient and try new recipes and techniques.

Favourite TV chefs?
I don’t really watch that many food shows on TV! I like Nigella Lawson and Rick Stein, and enjoy the American Chef’s Table series on Netflix, though.

How do you collaborate with brands and which kind of brands do you really like working with?
I get approached by a lot of brands. The ones I enjoy with the most are those who allow me to approach a campaign or brief creatively without being boxed in by too many guidelines. I have enjoyed long term partnerships with several brands/campaigns such as Lamb, Try it Love it, Thermapen, Amarula and Angostura Bitters.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
I prefer to create recipes and videos for my site as opposed to just on Instagram. I always enjoy using ingredients in a creative way and prefer to create original recipes. Other than that, I am open to all ideas! I have worked with brands on a freelance basis to create recipes and photography for their exclusive use. I used to work as a designer and art director on magazines and cookbooks so working as a freelance photographer and recipe developer is something I relish.

What other blogs do you check out regularly (whether baking-related or not)?
To be honest, I actually don’t have much time to read blogs regularly anymore! I keep up with new content on Instagram where I follow a lot of food bloggers from around the world. If a recipe or post catches my eye, I will hop on to read it. I recently discovered Lion’s Bread when I got into sourdough baking.

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CovidComms Awards

Time to reflect and recognise

The last five months have seen nearly every aspect of the way we work changed. PR and Comms teams have managed fast changing news and policy against a backdrop of job losses, media fragmentation and an increasingly complex stakeholder landscape. It has been hugely challenging – but has also prompted an outstanding response.

As we begin to adjust to the ‘new normal’, we want to create a record of lockdown and share lessons learnt but also celebrate the brilliant efforts made. This is why we’re delighted to partner with CorpComms Magazine on the CovidComms Awards that will take place in November. This week, I caught up with Helen Dunne, Editor of CorpComms, to discuss what they’re all about and how people can enter.

Our webinar kicked off with Helen explaining how she had been inspired to develop the CovidComms Awards by a series of conversations with industry leaders who were determined that the exceptional work since the crisis began wouldn’t be forgotten. In their view, too often the industry moves on without reflecting on what has gone before and the improvements that could be made.

For Helen, lockdown and the sustained crisis management had accelerated key trends that the industry had been trying to address for a number of years. How to make senior leaders more accessible and able to talk to internal and external audiences with authenticity. These are issues that have been quickly solved by Zoom calls where senior leaders are interrupted by children or pets and home decorations are on display.

The ‘radical transparency’ we’ve seen is part of a broader trend where PR strategy is increasingly aligned to customer and employee engagement. At last, internal and external communications are on equal footing with both critical to overall reputation.

Against this backdrop, Helen came on to talk about the awards and why she hopes people will enter. Firstly, the award categories have been designed based on what has emerged as critical during the crisis including leadership, wellbeing and comms designed for essential workers. The hope is for the awards to be as accessible as possible with reduced entry fees and nomination forms that require only 500 words (max). Judging will happen remotely and shortlisted alongside winning entries invited to share their insights with the industry. It will create a record that we hope inspires the industry into the future.

Finally, recognising that many still feel uncomfortable about ‘mass’ events, the awards night itself is being planned to be entirely virtual but with options for ‘at home’ celebrations to take place simultaneously. Knowing CorpComms, it will still be a night to remember even if radically different to what would normally happen!

To find out more, and most importantly, to enter before the early bird deadline on 4 September, go to covidcommsawards.com/about.

PRCAethics-Month

PRCA Ethics Council launches #PRCAethics month

The PRCA Ethics Council has launched #PRCAethics Month with the theme of ‘The PoweR of Ethical PR’ to move PR dialogues towards ethics-driven action and behaviors.

Throughout September #PRCAethics will release educational content focusing on issues affecting the PR industry across the globe, building to the 2020 PRCA UK National Conference on 24 September, which takes the theme of ‘PR as a Force for Positive Change’.

The PRCA Ethics council has also confirmed a research audit project with the remit ‘to raise ethical standards around the world’, with results due in early 2021.

PRCA Ethics Council Chair David Gallagher said of the launch: ‘In a calendar year defined by utter disruption and chaos at transformative levels, one thing in our industry has remained steadfast: the importance of ethical decision-making, relationship-management and communications. This September, the PRCA will join once more with our members to drive ethics as a global topic to the larger public. It’s an inherent part of our organisational brand.’

Formed in May 2020, the PRCA Ethics Council is set to announce further appointments and ambassadorships. Recent members welcomed include Fletcher Marketing PR Senior Strategist Mary Beth West as Co-Chair.

More on #PRCAethics Month can be found on the PRCA website.

Sheena Thomson

PR Spotlight: Sheena Thomson, Conduit Associates

‘Work-wise, nothing fazes me and I am known to bring calm to chaos and conflict’ – while 2020 is turning out to be a particularly tumultuous time for the PR industry, Sheena Thomson has the mettle to weather the storm. With leadership training in the Royal Navy, time consulting overseas in Thailand and the Middle East, and experience of stressful and sometimes life-threatening situations, crisis comms is just one part of the Conduit Associates founder’s particular set of skills.

Read on for Sheena’s advice on staying calm in a crisis, how well military skills can transfer to a career in communications and why working in PR is well worth sticking with.

Tell us a bit about your career so far and what led you to PR…
My career always seems to raise eyebrows as it has been pretty unconventional. After studying fashion, I went into retail and ended up as a production buyer for Laura Ashley. As much as I enjoyed it, I felt it wasn’t challenging enough, so joined the Royal Navy to get leadership training and follow a clear career path. Although I specialised in personnel selection, my last job before leaving was running the press office at the huge Royal Navy base at Faslane in Scotland. It is home to the strategic nuclear deterrent, so it was a busy job. It was a mix of issues and crisis management, community engagement and traditional media relations. It was a great start to my PR career, and I have stuck with PR since.

What helped you decided to start your own consultancy, and what were your initial aims with Conduit Associates?
I had established a small consultancy before in Thailand and enjoyed the independence this gave me. I was living in Thailand at the time it became politically unstable, leading up to the military coup in 2014, so decided to return to the UK. I had been overseas for nearly 12 years, including time in the Middle East, so when I came home, I found the job market had both changed considerably and it took time to see where my skills and experience fitted in to the market. I decided to return to my roots specialising in issues and crisis communications, setting up Conduit Associates. This also enables me to still support my clients overseas, as well as build my client base in the UK.

What skills from your military background transfer well to public relations?
Teamwork is essential in the military environment, and effectively leading or working with people is at the heart of any mission or task success. This has been the most directly transferrable skill. Understanding the true concept of strategy and tactics, both military disciplines that have transferred into the civilian space, are the other skills that have remained with me throughout my career. They have provided me with a natural instinct to think short, medium and long-term with any PR task or client brief.

My training from psychologists as a personnel selection officer was also useful. My job for five years was to interview people, listen, analyse the answers and evaluate. These listening and analysis skills have also remained with me throughout my career and transfer extremely well to public relations, in particular crisis communications.

How has lockdown changed the way you work?
Before lockdown, I worked from home two days a week, and spent the remainder in London in front of people or working remotely. So, for me, the biggest change is that I am, of course, now in front of people on screens. I have adapted pretty well, although part of my offering is soft skills training, and there are limits to what can be achieved online when you are developing individual skills, confidence and capability online in our respective home environments.

Do you think the PR industry can ever return to the way things were before the COVID-19 crisis?
I don’t think any industry or sector can completely return to how things were before the COVID-19 crisis. I think it is a watershed moment as we have all seen what is possible when we are compelled to adapt and change. In normal times, change and transformation of any kind takes effort and planning, but this has been blown out of the water as we have pivoted to pretty much whatever we need to do to keep productive and present. We have also seen such monumental change in all sectors, many of which simply won’t return to how they were before e.g. retail, aviation, etc. The PR industry will be no different. We are already seeing new agencies and restructuring of in-house teams to reflect PR and communication needs going forward as the economy starts stepping towards recovery.

Having worked in hostile environments during your career, how do you deal with work-related stress now?
My mantra is to ‘take a moment’ if I feel stressed, and walk away from the task – or whatever the trigger is – to recalibrate my thinking and put things into perspective. It doesn’t happen often, though; I have been in so many stressful situations dealing with both dangerous and sometimes life-threatening situations during my time in very busy press offices in my post-conflict days. These days, my stress threshold is very high and rarely triggered. This is why crisis communications is such a great fit for me. Work-wise, nothing fazes me and I am known to bring calm to chaos and conflict.

Which particular sectors among your client base do you see making the quickest recovery post-pandemic?
I think we are already seeing the shoots of recovery through consumer and healthcare demands. We have all been locked up and had our freedom of movement restricted, so the leisure, fitness and travel industry will continue to adapt to the demand, despite the obvious public health challenges. People want to get out and enjoy themselves again!

The UK tourism sector in particular will recover quickly. I also think we will see a return, in part, to manufacturing of goods of national strategic importance that had moved to offshore production. A good example is PPE. We simply couldn’t get enough of it when we needed it most and were completely dependent on offshore supplies, with luxury brands like Burberry manufacturing scrubs in response to desperate hospital pleas. The stockpiling strategy failed too, compounding the issue. We may pay more for UK manufactured goods, but we will have flexibility and access to them when we need them. There will also be the added benefit of transparent governance in the supply chain and we won’t be flying goods around the world.

With so many journalists being furloughed, has contact with the media been harder over the last few months?
I have not experienced issues with this – I have always found news desks helpful in signposting and directing me to who I need to speak to when routines are disrupted, for whatever reason. In general though, I think it is quite worrying how journalists have been furloughed – they are absolutely critical to society as they are there to hold people to account on behalf of the public. In fact, I blogged about it a few weeks ago. We need journalists and, along with all other severely impacted sectors, I hope journalism recovers quickly.

The PR industry has a diversity problem – what can agencies do to create diverse teams and promote people from a variety of backgrounds into higher roles?
Talent is talent, and I am a firm believer that everyone deserves a chance to let that talent shine. Racism is a blight on society – I still struggle to understand how people can discriminate on the basis of skin colour. Skin is an organ which we all have, just like the rest of our vital organs, so why some people think the colour of an organ makes us different, to me, just doesn’t make rational sense. Our brains and hearts underneath the skin are the same and I wish that mindset was more widespread as our brains and hearts is what drives what we bring to society as individuals, among many other things.

Back to the issue, I believe an integrated approach works best, based on my experience working with diversity and other cultures overseas. Provide talent with the opportunities that will allow their interests and skills to shine vs opportunities that tick boxes. Be courageous and bold, and where systemic issues and biases linger, sort it out. But most of all, take action to rectify the problem, as diversity is part of our society and it needs to be the case in the PR industry also to properly serve the needs of our society and our clients.

What have you enjoyed most about your career and what advice would you give to those considering working in the PR industry?
There are many things to draw upon, but I think the reason I have stuck with PR for so long is that it always gives me the opportunity to be constantly curious, be a great listener, be analytical and think through problems, strengths and opportunities. I also enjoy developing and applying creative and relevant ideas and recommendations, but most of all, using my seemingly natural people skills. I think this is what has helped define my success, along with seizing opportunities as they present themselves. Of all these skills, being a people person is the most important for a successful communicator, regardless of what discipline you choose in PR. My advice – if you have any or all of these skills, PR is a good fit and can be immensely interesting and rewarding when you seize opportunity. Even in these challenging times, opportunity is already starting to re-emerge.

Taboo topics

5 tips for approaching taboo topics in healthcare comms

This is a guest post from Abbie Moujaes, marketing manager at online clinic for men Numan.

‘Do something about erectile dysfunction’. That’s the tagline that runs across Numan’s TV ads on Sky Sports, on our social posts dotted between holiday snaps, and is the driving force behind all of Numan’s comms. Awkward? Yes. Effective? Definitely. When it comes to taboo topics in healthcare, the best approach is head-on.

1) Be bold… and be everywhere
I’ll never forget my surprise when I learned that Bodyform’s 2017 Blood Normal campaign was the first time red blood had ever been shown on an advert about periods. Only then did it dawn on me how strange it was to use the blue liquid of the ads before. If you’re trying to get people on board with taboo topics, being bold and doing things that defy the norm can pay off massively in terms of coverage and brand awareness.

2) Get into the detail
While 60-second TikToks and 50-character memes seem like an appealing way to communicate, there’s still much to be said for longer-form content. When a survey at Numan found that over 62% of men thought that the penis was a muscle, we wrote a book explaining exactly what the penis was, how it worked, and why it sometimes didn’t. We called this the Book of Erections. Written by an NHS doctor, this was more than an attention grabbing PR headline – it followed a genuine need for men and women to have more information about the male body. Health issues are complex and there can never be too much trustworthy content about them.

3) Get expert help
There’s a lot of B.S. out there when it comes to medical information in the tabloids, social media and even on TV. Pseudoscience fills our feeds and minds with inaccurate and often conflicting information. Creating a group of like-minded, scientifically-educated professionals who can clear up the space and provide a trusted, reliable voice when it comes to health issues is one of the best things you can do. Joining forces with already established campaigns can also help your cause. Numan’s team of GPs, clinicians, nutritionists and psychosexual therapists will be at the forefront of comms during Urology Week in September – a campaign with its own aim to ‘break the taboo around urological issues’.

4) Talk to your customers
Reading reviews, receiving regular updates from your customer service team, setting up calls (incentivised, if necessary) with customers can do wonders for your comms strategy. Who better to help you get a first-hand experience of the awkward subject at hand? And if you don’t have direct access to customers, or want to get a feel for people that haven’t yet sought a solution, try sites such as Reddit for some in-depth conversations about practically every health topic out there.

5) Find those success stories
Focusing on a positive solution can help break the taboo around any issue. Sharing success stories, complete with customers who are proud to reveal their identity, images to boot, are a sure-fire way to communicate the goals of your company. They publicise the outcome rather than the problem, giving confidence to others that they can reach the same result.

The hard part – finding customers who are willing to do this. But, if you’re doing all of the above, sooner rather than later, this should be easy.

Parliament Watch: Infrastructure and Rail

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

The Government’s ambition for an ‘infrastructure revolution’ – set out in the 2019 Conservative manifesto – was reaffirmed in the March 2020 Budgetwith investment commitments reaching £600bn. This infrastructure revolution is key to the Government’s ‘levelling up’ agenda, aiming to address regional inequalities across the countryAs we move into the recovery phase post Covid and adapt to a future outside of the European Union, investment in infrastructure will play a fundamental role in securing the UK’s future prosperity. 

Active travel
The lockdown has demonstrated that many parts of the workforce can efficiently operate remotely, and that the traditional 9 to 5 spent entirely in the office is no longer necessary. Meanwhile, the levels of people walking and cycling have increased dramatically. In response to these changes, the Government has announced the £2bn of investment to put cycling and walking ‘at the heart’ of the UK’s post-Covid transport plan, with a new body – Active Travel England – to oversee how the money is spent.  

New National Infrastructure and Construction Procurement Pipeline 
In an attempt to provide short to medium term certainty for the construction industry, the Infrastructure and Projects Authority has published a reviewed National Infrastructure and Construction Pipeline, setting out contracts planned for 2020/21. The pipeline is made up of 340 procurement contracts over 260 projects, with a value between £29bn and £37bn – a broad range of works spanning across building, design and civil engineering contracts; repair and maintenance services; architectural, construction, engineering and inspection services; and consultancy services. 

National Infrastructure Strategy
The National Infrastructure Strategy is the Government’s response to the National Infrastructure Assessment that was published by the National Infrastructure Commission – the Government’s advisory board – in July 2018. The Strategy aims to provide a 30 year plan for infrastructure, including funding projections for transport, local growth and digital infrastructure. It was expected initially last December 2019 and then March 2020, before the Government announced it was another 19 months late. 

Transport Decarbonisation Plan
Reducing the infrastructure sector’s carbon footprint and ensuring that the sector plays its part in delivering net-zero emissions by 2050 will shape all major infrastructure investment decisions going forward. In March the Department for Transport published a policy paper on creating the decarbonisation plan for transport, detailing what the Government, business and society will need to do to deliver the significant emissions reduction needed across all modes of transport. The plan is scheduled to be published later this year. 

Infrastructure levy
The long-awaited planning white paper was published by the Government earlier this month, proposing sweeping changes to the current planning system. One of the proposals is that developer contributions, in the form of Section 106 agreements and the Community Infrastructure Levy, are to be replaced with a new Infrastructure Levy. This levy will be a fixed proportion of the value of the development, above a set threshold. Local authorities will be able to borrow against Infrastructure Levy revenues to forward fund infrastructure and speed up delivery. Revenues from the levy would be spent locally on economic and social infrastructure projects such as new roads, community amenities and discounted homes for local, first-time buyers. 

Freeports
As part of plans to level up opportunity across the UK post Brexit, the Government has announced its intention to build ten freeports across the UK. The Government was collecting views on the proposals until 13 July and is now preparing a response. Airports as well as maritime ports across the UK will be invited to bid.

 

AIinPR Ethics Guide

CIPR and CPRS publish world’s first AI in PR Ethics Guide

The Chartered Institute of Publication Relations (CIPR) and the Canadian Public Relations Society (CPRS) have published an AI in PR Ethics Guide to provide practical advice on working with AI build and deployment teams to make ethical decisions.

Taking the position that public relations practitioners have a responsibility to act as ethical guardians in the use of artificial intelligence, the guide posits that the industry must have a working understanding of its possible applications and ask the questions tech AI seniors and specialists may miss.

While legal regulations can often be too slow to keep up with modern technologies, PRs are urged by the AIinPR Panel to help keep their organisation’s use of AI ethical and safe when it comes to products, tools, platforms and services.

The panel said: ‘Understanding ethics is hard enough, understanding the potential pitfalls and ethical challenges of AI makes it even harder.’

‘We wanted to do two things with this guide: first, take public relations professionals through a decision-making framework that will educate them on AI itself and the bigger issues it generates. Second, guide them through some challenging ethical specifics such as using the LinkedIn Insight tag and facial recognition software. Writing this guide has been new territory and a huge and complex job.’

AIinPR panel chair Kerry Sheehan believes knowledge of AI is essential for the public relations industry going forward:

‘With the possibility of serious negative consequences, to businesses, organisations and society, springing directly from AI projects, there needs to be the utmost focus by PRs on ensuring ethics is at the forefront and ethical standards are upheld. AI readiness isn’t just a tech issue, it is an ethics issue.’

Find out more about the CIPR AIinPR Panel and download the new ethics guide on the website. Read up on the launch of its literature repository ‘The Effects of AI on the Professions’ here.

Parliament Watch: Energy & Utilities

The links between the coronavirus crisis and the energy industry might not seem immediately obvious and, at first glance, MPs might be forgiven for thinking they have more important concerns when they return to Westminster next week. However, it is clear that the economic damage being done to the country by the pandemic poses real opportunities for the energy sector, and for tackling climate change. As activists argue, this crisis really does pose an opportunity to deliver a ‘green recovery’ and to ‘build back better’.  

We saw the first signs of this being delivered in Rishi Sunak’s Summer Statement and ‘Plan for Jobs’, which included £3bn for a range of energy efficiency measures, including the Green Homes Grant. However, while welcomed by campaigners and businesses, these are all short-term programmes, rather than the long-term strategic investments and plans which it is generally agreed are needed. The industry will therefore be keeping its ear to the ground ahead of the Budget promised for later this year, which should hopefully put some flesh on the bones of the Government’s target of reaching net zero by 2050. 

In terms of specific actions, there are a number of policies and strategies whose publication would help to give businesses and investors the confidence in the UK’s future direction which they need to unlock private sector activity and funding; many of which have been long-promised and much-delayed. These include the National Infrastructure Strategy, Energy White Paper, Low Carbon Heat Strategy and the Transport Decarbonisation Plan. Business, Energy and Industrial Strategy Secretary Alok Sharma has indicated that we can expect at least some of these to emerge later this year. The process of agreeing these documents will, however, involve making choices, and this will inevitably mean that there are both winners and losers. 

At the moment many technologies – some established, some new – are vying for Government attention and spending. Consider, for example, the issues of new nuclear, hydrogen or wave energy, or the challenges associated with decarbonising heating, transport and energy-intensive industries. It’s clear that ministers do not have easy decisions to make – but make them they must. They could make the UK a successful pioneer, able to export newly developed technologies, skills and expertise around the globe; alternatively, they could back the wrong horse and find the country landed with costly, ineffective technology while other nations overtake it. For all the focus on creating new, green jobs, there also needs to be consideration of how best to reuse the undoubted skills and knowledge of those employed in older industries, such as oil and gas, and how to support the areas which have prospered on the back of these to ensure a just transition. 

All this doesn’t even consider the end consumer either. Shifting away from fossil fuel technologies will cost money, at least in the short-term. With many people feeling the impact of the COVID-19 induced downturn in their wallet, the Government will be under pressure to shield people not just from the medical impact of the virus, but from suffering a financial hit, and to prevent a rise in unemployment, leading to a rise in fuel poverty.  

It isn’t just the Government the energy and utilities sector should be keeping an eye on either. While the threat of imminent nationalisation disappeared along with Labour’s hopes at the 2019 general election, the policy is undoubtably popular among the party’s grassroots membership. The appointment by Sir Keir Starmer of former leader Ed Miliband to the post of Shadow Business, Energy and Industrial Strategy Secretary shows the importance which the party places on the sector. Miliband is no stranger to the energy industry – he was Energy and Climate Change Secretary in the last Labour government and has maintained an interest ever since. As he settles into the role and focus returns to the longer-term, expect Miliband to be pushing the Government to be more ambitious. 

It may also be worth monitoring the Liberal Democrats – Sir Ed Davey, their acting leader and the bookies’ favoured candidate to win the leadership election (which ends today), also held the Energy and Climate Change portfolio during the Coalition government and has focused heavily on the area. It’s clear that the Government faces a heavyweight opposition which is well-equipped to spot failings and to set out an alternative vision. 

It’s clear that energy is an area where the Government will face some tough choices in the next few months, yet alone years. 

BBC Proms

Is Rule Britannia a dead cat?

Dominating much of the news cycle and the Twittersphere these last couple of days is the story that the BBC’s Last Night Of The Proms will feature the song Rule Britannia (after initial reports suggesting otherwise) but it won’t be sung.

The Sunday Times was first to report that Rule Britannia ‘faces axe’ in what it called the BBC’s ‘Black Lives Matter Proms’. It said the song was facing a backlash because it had ‘perceived association with colonialism and slavery’. This story led to a spokesperson for Prime Minister Boris Johnson saying the traditional songs should not be dropped from the Proms, a line that was repeated by many other Government ministers .

The BBC then confirmed Rule Britannia would be played, but without a live audience it would not be sung. However, it did state that the singing was expected to return next year when the audience came back.

This failed to quash the story.

The lack of lyrics was seen as a continuation of the original accusations that the BBC Proms was being ‘wokewashed’. Today, Johnson waded into the row again, saying he ‘cannot believe’ it won’t be sung, adding: ‘I think it’s time we stopped our cringing embarrassment about our history’.

Is this storm in a teacup a genuine concern or part of a ‘dead cat strategy’ following the recent exam fiasco that has today led to Ofqual’s chief resigning?

Using our sister brand Pulsar’s TRENDS, we can compare the volume of conversation in the last week about the exam results with the Rule Britannia/Proms debacle and today’s political pressure point, whether masks will be worn in schools or not.

Rule Britannia Exams

The graph clearly shows that Rule Britannia now dominates among the three issues, though the exams conversation was already in decline. What it seems to have done is filled the vacuum, giving the political commentariat, and daily magazine show broadcasters, something to focus on beyond the schools and exam results chaos.

Left-wing commentator Sunny Hundal identifies this as ‘elaborate trolling exercises’ fueled by the ‘right-wing media and politicians’.

A true test of the story’s ‘dead cat’ potential is when we look at it in comparison to the political story of our time, which always accounts for a sizeable portion of the political discourse: Brexit.

Rule Britannia Brexit

As the graph shows, the Rule Britannia row today surpassed Brexit on Twitter indicating its current impact; expect to see it feature across all of tonight’s new bulletins.

Is this a dead cat? If we go back to the BBC’s statement, which has been backed up by outgoing director general Tony Hall, the song lyrics have been dropped due the lack of artistic capability to make it work without an audience. That suggests the culture wars element to the story is fabricated and the perpetuation by MPs and political commentators is unwarranted. In that respect, yes it is.

But at the same time, there isn’t a major scandal or ‘bigger issue’ that this is drawing attention away from, so its prominence in that respect is more unusual for a deadcatting tactic.

Perhaps the real story is the ammunition this provides for critics of the BBC, which is regularly attacked in the mainstream press. This final graph shows a slow but steady rise in BBC detractors alongside the Rule Britannia furor.

Rule Britannia dead cat

Parliament Watch: The Pharmaceutical sector

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

Autumn will be a waiting game for the pharmaceutical industry. With the end of the EU transition period fast approaching, the sector is closely watching emerging trade deals with Europe and the US develop, whilst the future level of cooperation with the EU on life sciences is still unclear. On top of this, coronavirus has sent the health sector into flux, with hopes pinned on approving a vaccine or effective treatment soon.   

Brexit and Trade
Brexit will be critical to the pharmaceutical sector amid developing trade deals and fears about future medical supply, while emerging regulatory gaps drive legislation through Parliament. Britain laid out its approach to negotiations with the EU in February where it advocated for zero tariffs and unrestrictive regulatory standards, the recognition of Good Manufacturing Practice and cooperation on data sharing, clinical trial infrastructure, and on processes surrounding patient safety in medical device development.

Responding to the negotiation strategy, the Association of the British Pharmaceutical Industry said: ‘The Government has set out a vision for a future relationship where both sides can work together in the interest of patient safety, public health, and the pursuit of scientific progress for UK and EU citizens. As negotiations get underway, we urge ambition and pragmatism to achieve these goals.’

However, with post Brexit trade talks under strain and limited by a tight time pressure, the threat of a no deal Brexit at the end of the year still looms. Furthermore, fears over the future medical supply have been compounded by warnings from the pharmaceutical industry, which raised concern earlier this year that the medical stockpile had to be used up ‘almost entirely’ by the coronavirus response. As a result, in its contingency planning, the Government has called on medicine suppliers to ‘buffer stocks of medical supplies where possible’, calling for companies to have at least six weeks’ total stock on UK soil.

Medicines and Medical Devices Bill
The Medicines and Medical Devices Bill is expected to pass into law this Autumn. The Bill, which covers human medicines, veterinary medicines and medical devices legislation, aims to address the regulatory gap in regulation after the UK concludes its transition period, having left the European Union. Announcing the legislation Health Secretary Matt Hancock said: ‘Now that we have left the European Union, we need a regulatory system that is nimble enough to keep up with those developments while maintaining and enhancing patient safety.’

Under the new legislation, the Government will have greater powers on the sector’s law including on the manufacture, marketing and supply of human medicines, clinical trials and the charging of fees in relation human medicines provision. The Government has indicated that it will use the powers to support the development of new medicines and medical devices while removing ‘unnecessary bureaucracy’ for the lowest risk clinical trials. In a briefing, the British Medical Association raised concern over the increased legislative power the Government will hold under the new Bill, calling for patient safety to be considered ‘first and foremost’ in future regulation and in market standards. The Bill ran through its committee stage in the House of Commons in June, with no major amendments, though the Government has since proposed a new UK registry for medical devices. It will have its Second Reading in the House of Lords on 2 September.

Coronavirus therapeutics and vaccines
Since the beginning of the coronavirus outbreak, many pharmaceutical companies have been on alert to deliver a vaccine or a therapeutic drug to aid the Covid-19 response. The Government set up a Vaccine Task force in April, which is now chaired by Kate Bingham, to accelerate the development of a safe and effective vaccine. Though no vaccines have yet been approved, Bingham told the Science and Technology Committee in July that the Taskforce has invested in clinical trials and vaccine manufacturing and is supporting a portfolio of emerging vaccines potentials, including the Oxford University/AstraZeneca vaccine, which is ahead of others in the clinical trial process.

In addition, the Randomised Evaluation of COVID-19 Therapy (RECOVERY) trial, also set up in April, evaluates potential coronavirus treatments from drugs already in the market in the largest clinical trial of its kind. Dexamethasone, an anti-inflammatory drug, was authorised as a Covid-19 treatment as a result of the trial, as it was found to significantly reduce the risk of death among coronavirus patients requiring oxygen.

Caroline Coskry

PR Spotlight: Caroline Coskry, Chief Executive, The Oracle Group and Marketing On Board

After work experience with a police station, Caroline Coskry dropped early dreams of becoming a paramedic or policewoman and went in a very different direction – work experience for the comms team at St George’s Hospital, paid work during the summer, five years at TTA and then time at Golley Slater, Think BDW and Adventis Group.

Now ten years since her launch of creative communications agency The Oracle Group, Caroline has put all of her experience into pushing the reputation of public relations forward and is now hoping to help out smaller businesses with new venture Marketing On Board.

What did you want to do differently from other agencies with The Oracle Group when you launched ten years ago?

Honesty and fairness are two things which I value the most in business and unfortunately PR doesn’t have the greatest reputation for either of these. Together with the old-fashioned retainer that clients would pay regardless of the level of service (which can only really work on crisis comms), it didn’t sit right with me and I saw an opportunity to offer something different.

At Oracle, we are very open with our clients from the moment we pitch. We provide training in how PR works and ensure they have a real understanding of what works and what doesn’t. For example, we aren’t led by the client. If they hire us, it is for our advice and knowledge of the press and an exemplary level of service that begins from day one and doesn’t drop off, which is why we have an excellent record for retained clients.

What led you to launch Marketing On Board?
I came up with the idea for MOB a few years ago but it really needed the right time to launch, which is now. Small businesses won’t grow unless they have some idea of who their clients are, where they are coming from and what makes them engage. For many small businesses and start-ups, their skill is their service or product, not digital, social media or marketing. With MOB they can tap into a service that offers support as and when they have a small budget to spend on marketing but without the large retainer fees. The offering is very different to Oracle in many ways. It’s simple but effective marketing for small businesses who need help to grow.

Has lockdown changed the way you work?
It has in terms of how audiences are consuming news and where from. Digital PR and social influencers are such an important part of marketing now, much more so than before. Newspapers have changed significantly over the last three-four months and we have had to adapt quickly to find out what journalists are looking for and how to keep the coverage coming for our clients. I must say I am incredibly proud of how my team have adapted during this time in order to facilitate the changes and achieve some really amazing headlines, including the front page of the Evening Standard, which is very unusual for a property-led story!

Do you think the PR industry can ever return to the way things were before the COVID-19 crisis?
The good thing about the PR industry is it can adapt quickly. Everyone wants their voice heard, particularly in these times, so the business is definitely there for the taking. But it is competitive and unfortunately some won’t survive. I’m of the mind to never return, only to move forwards, whatever that may bring. So, even if the industry could return to the way it was before, the question is, do we want it to or indeed, should it? I see it as a good opportunity to revive it!

With so many journalists being furloughed, has contact with the media been harder over the last few months?
Contact has been easier if anything – journalists seem to have more time to discuss ideas and are happier to receive phone calls and pitches with relevant content to the world we are currently in.

The PR industry has a diversity problem – what can agencies do to create diverse teams and promote people from a variety of backgrounds into higher roles?
From my point of view, the people that are best at the job get promoted, regardless of their background. We ran a campaign a few years ago to try to encourage more males to apply for roles at The Oracle Group and we did have some good candidates. We employed one of them and it really helped the balance in the office, which is something I think is incredibly important – 20 women altogether is not always a good thing. However, I still will only ever promote or hire the best person for the role.

What do you love most about working in the PR industry, and would you recommend this as a career?
PR itself is diverse; every day is different. The opportunity to work with a wide variety of people and clients, the fast pace of media, particularly digital media and how consumers behave and engage with products and services. I find it fascinating and for those who are happy to be thrown into the deep end with weekly challenges, it is perfect… Just make sure you can write. As so many PRs can’t!

Parliament Watch: Environment

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

When MPs and peers return to Westminster next month, one of the most prominent issues they’ll face is the environment, with the Government echoing the rhetoric of campaigners who have been calling for a ‘green recovery’ and for the UK to ‘build back better’ from the coronavirus crisis. They will also have to vote on the three key bills to create a post-Brexit environmental framework, consider the implications of new trade deals, and prepare for the UN climate change conference COP26, which the UK will be hosting next year.

Building back better
Announcing a £350m decarbonisation package at the end of July, Boris Johnson said ‘our green ambitions remain sky high as we build back better for both our people and our planet’. This aspiration was also set out in Rishi Sunak’s summer economic statement as part of the Government’s ‘Plan for Jobs’. He said that the Government wanted ‘a green recovery with concern for our environment at its heart’ and announced a £3bn plan to create green jobs, including the Green Homes Grant to improve domestic energy efficiency. This, of course, is in addition the Government’s need to explain how it will meet the target set under Theresa May of reaching net zero emissions by 2050.

As environmental campaigners have repeatedly pointed out, delivering a green recovery and attaining net zero requires more than just warm words, targets and isolated programmes, welcome though these are. For this reason, all eyes will be on the Budget Sunak is expected to deliver in the autumn. In order to drive private sector investment, the Government will need to give a clear steer on its direction of travel and give investors confidence that the UK is on a secure, long-term pathway to net zero, covering all of its activity.

It has a variety of tools at its disposal to achieve this. For example, the long-promised National Infrastructure Strategy, Energy White Paper and Low Carbon Heat Strategy are all now expected to be published in the autumn, alongside the Comprehensive Spending Review and an interim report from the Net Zero Review. Together, these could create a framework for a greener, more environmentally friendly post-Covid future. However, environmentalists will be concerned that the Government’s ‘build, build, build’ mantra could result in incoherent policy, with Johnson claiming in a speech that ‘newt-counting’ was delaying house-building, even as he asserted that the UK would ‘build back greener’.

Taking back (environmental) control
As we get closer to Parliament sitting again and to the end of the Brexit transition, those of us who focus on the environment will be on the lookout for details of the return of the three key bills which will define our post-Brexit environmental framework: the Environment Bill, the Agriculture Bill, and the Fisheries Bill. So far, the only one of these to appear on the parliamentary calendar is the Fisheries Bill, which will have its second reading on the first day that the Commons returns – 1 September.

Even as the bills progress through Parliament, there is plenty to be done to ensure that they can actually be implemented and many details that need to be fleshed out. For example, the Environment Bill will create a new environmental regulator, the Office for Environmental Protection and recruitment for its chair started earlier this month. Another example is the Environmental Land Management scheme being created through the Agriculture Bill, with more details on this promised by the autumn. The Environment Bill also contains a range of measures targeted at reducing waste and boosting recycling, including a deposit return scheme, extended producer responsibility for packaging, and consistency in waste and recycling collections. These all await further consultation to agree their details before they can be implemented.

Appearing before the Environmental Audit Committee in June, George Eustice, the Secretary of State for Environment, Food and Rural Affairs, told MPs that his priority ‘across all fronts, whether it is agriculture, fishing or our environment, is to demonstrate that we can chart a different course and do things better than the European Union’. The next few months will give us a good indication of how the Government’s actions match this rhetoric.

Trade deal or no deal?
The environment – and agriculture in particular – has taken a prominent role in discussion of the UK’s post-Brexit trading future. Concerns about the implications of a trade deal with the USA for the country’s food, environmental and animal welfare standards have proven to be a flashpoint, even within the ranks of the Conservative Party.

An amendment to the Agriculture Bill seeking to ensure that the UK wouldn’t agree trade agreements allowing the import into the UK of food which didn’t at least meet the UK’s standards was tabled by the Environment, Food and Rural Affairs Committee Chair Neil Parish, a Conservative MP. This was rejected, but in light of the concerns the Government launched a Trade and Agriculture Commission in July to advise on its policy on this topic, with a report expected after six months. With suggestions that time is running out for a deal to be agreed before the American presidential election in the autumn, this is a key area to keep an eye on.

The proposed trade deal between the UK and Japan also seems to have run into agriculture-related problems, with International Trade Secretary Liz Truss reportedly holding out for better terms on British blue cheeses, such as Stilton. Perhaps more seriously, European Union chief negotiator Michel Barnier said last month that the UK’s position on fisheries in negotiations on the post-Brexit relationship with the bloc was ‘simply unacceptable’ and ‘makes a trade agreement at this point unlikely’. All these are issues which will continue to develop in the autumn, and in years to come, as the UK tries to establish its position now it has left the EU.

Delivering global change
It’s important to remember that climate change is ultimately a global concern which needs coordinated international action – no matter how good the UK’s policies might be, the planet’s current trajectory cannot be altered unilaterally. One of the events which fell foul of COVID-19 was COP26, the UN’s climate change conference, which was due to be hosted in Glasgow this year. The event has now been postponed to 2021, and environmental organisations will be keeping a beady eye on what Alok Sharma, who is both COP26 President and Business, Energy and Industrial Strategy Secretary, has been doing to ensure that the conference is regarded as a success in challenging the climate crisis, rather than a missed opportunity.

A crucial moment
One of the few upsides of the current pandemic is that it allows for some thought about things we might want to change as we start the process of recovery, while Brexit allows a similar opportunity for thinking about future environmental, agricultural, fisheries and trade policy. However, there are also significant risks involved – will the Government’s planning reforms negate the ‘green recovery’? Will the UK’s new environmental framework deliver the improvements the Government claims? The next few months will give us some clarity on the UK’s future trajectory.

DIY Daddy

Parenting Blogger Spotlight: Nigel Higgins, DIY Daddy

Painting, decorating, family blogging – jack of all trades (and master of parenting blogging, in particular) Nigel Higgins shares what led him to become DIY Daddy and what he thinks could be the long-term effects of lockdown on families across the globe.

How did you originally get started with writing about parenting?
I started out writing my blog about parenting literally by accident. I’m a painter and decorator and about seven years ago I fell from a ladder while working and broke my wrist in four places. After about three days at home and bored out of my brain, my wife suggested I started a blog and DIY Daddy was born.

What’s your favourite thing to post about and why?
Over the years my favourite types of posts have changed, but what I’ve always found most satisfying are personal posts about me and the struggles I have had at different times in my life. In particular, my struggle with depression. I found a great form of therapy in writing about it and it’s helped me identify when I may be heading towards a bout of depression.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I haven’t really changed that much. I decided I didn’t want to write content that was constantly referencing COVID-19. I have had posts that were related to COVID-19 but I kept it to a minimum. My collaborations with brands didn’t really slow during lockdown so I was able to mix up my content with an element of organic and paid work.

How will lockdown have the way co-parents share responsibilities – will we see more men embracing being stay at home dads?
I’m sure that many men will change the way they approach parenting, especially if they are the main breadwinner. They will have had an insight into how difficult it is to parent 24/7. I definitely don’t think there will be a rise in more dads becoming stay at home dads, but hopefully they will share the family duties a bit more evenly.

How would you recommend parents balance working from home with their family duties?
Every family dynamic is different and, of course, now working from home is obviously something that has to be added into the situation as well as home schooling. For us as a family, from the beginning of lockdown we organised how everything was going to work out, but when it didn’t go to plan we didn’t worry about it. We would adjust our day accordingly. My advice is to be organised and just go with the flow until it settles into a routine.

Best no-fuss stress-free family meal for busy times?
Spaghetti bolognese is easy to make, can be cooked in advance, and makes for a very stress-free mealtime.

Did you get what you wanted for Father’s Day this year?
I got exactly what I wanted – all of my children together for a couple of hours. It was a bit different as it was in the garden (socially-distanced, of course).

How do you collaborate with brands and which kind of brands do you really like working with?
I collaborate with brands in many different ways. It could be reviews or sponsored posts. I like to work with brands that are in keeping with my blog. The brands I prefer to work with are those that make a brief challenging and interesting.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
I’m happy to be approached in whatever way suits the brand. That could be email or a phone call. I’m happy to cover any content as long as it is relevant to my blog.

What other blogs do you check out regularly (whether parenting-related or not)?
I regularly read Dad’s Delicious Dinners, and I read a lot of cycling blogs. Too many too mention. However, I’m a big fan of As Easy As Riding A Bike.

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Making a Difference

5 tips for marketing professionals who want to make a difference

This is a guest post from the team at AM&A, a PR and marketing agency specialising in sustainability, travel, lifestyle and culture.

We are currently standing at the crossroads of our planet’s future. The climate emergency is at a critical point, social justice is at the forefront of our global consciousness and we, as a species, have some major choices to make soon.

Here are five top tips for how you and your organisation can help make a difference and improve the world through marketing.

1) Create a conversation

The development of digital media over the last decade has made a huge difference in the way we receive campaigns. For a long time, communications had been very one-way and broadcast to audiences. Now, it’s essential and even expected that audiences are engaged in conversation, especially campaigns that have some form of social justice element. If your company has expertise, this may mean holding back slightly to engage people in conversation.

Tip: By empowering people to come up with their own answers to problems, you increase the amount of people who form an opinion and become actively involved.

2) Know when you have won
When creating a campaign, aim to work backwards from a single goal. You can never have a good campaign with multiple objectives; you need to know when you have won. For an issue like climate change, for example, you can’t just have a climate change campaign, you’ve got to define what it is in the short and medium term that you are going to achieve.

Tip: Think about the ‘photograph moment’. Whether it’s a piece of legislation being passed or a number of sign-ups to a petition, you have to have a clear idea of what that ‘winning moment’ looks like. Then you can focus on achieving it.

3) Tell stories and write from the heart
The human angle is always the strongest way to form a connection between the consumer and your campaign. The new digital age makes storytelling easier and more immersive than ever before, meaning we can form deeper connections and mobilise people in huge numbers.

Tip: Whether you are writing copy, creating visuals or designing graphics, your passion and the story have to cut through the noise.

4) Identify and know your audience
It may seem obvious, but the starting point of any kind of communications initiative has to be ‘who is it we are trying to reach?’. The approaches and messaging that will work for one segment of your audience will almost certainly not work with another. However you decide to segment, be it social class, age or income, it’s vital to understand what each of these groups want to hear.

Tip: There’s no right or wrong, you just have to know which audience you are talking about and not generalise too much. Once you have done this, you need to really get to know that audience and learn what makes them tick.

5) Be an activist
Be an active part of the story. As a marketing, PR or digital person you need to immerse yourself in what the story is and capture it for yourself. Be an activist in the sense of ‘being active’, whether it’s rebuilding, rewilding or marching – get in there and tell the story for yourself.

Tip: There are plenty of brands that tag along with the ‘make the world a better place’ attitude, but they don’t always walk the walk. It’s important that as an organisation or as an individual, you really live that mantra if you want to make real change.

Daddy & Dad

Parenting Blogger Spotlight: Jamie Beaglehole, Daddy & Dad

Finding a lack of real-life accounts of the adoption process when adopting their own children around seven years ago, Jamie and Tom started Daddy & Dad to share their experiences with others starting on the same journey.

Jamie tell us what goes into creating a super successful parenting blog (Daddy & Dad feature in our Top 20 UK Parenting Blogs and Top 10 UK Dad Blogs), how you can join in with Pride At Home UK on Saturday 29 August and why there’s no better time to get political.

How did you originally get started with writing about LGBTQ+ parenting?
When we adopted our sons almost seven years ago, there was a void where ‘real life’ accounts of the adoption process should have been. We were presented with loads of corporate information about adoption, but it lacked feeling. I was already writing blogs for brands at work, so I decided to put my creative aptitude to good use and start a blog about our experience. And so, Daddy & Dad was born!

Before I started the blog, I consumed Helen Fielding’s and Dawn French’s novels and Miranda Hart’s book – I really wanted my blog to read as a first-hand, humorous peek into our lives.

The fact we’re LGBTQ is supplementary, really, to the key message of adoptive parenting with all its unique challenges and milestones.

What’s your favourite thing to post about and why?
While we plan content about adoption, tech reviews and travel, my favourite blog posts and articles to write are off-the-cuff, spontaneous accounts of something funny that’s happened that day. The boys squabble (a lot) and they’re quite a handful, with bags of personality. They have a wonderful, innocent sense of humour. Their chirpy outlook on life provides me with more engaging content than any parent blogger would ever need! I often write about their behaviour, or their reaction to punishments or household chores – that kind of thing is a joy to write.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
As a Leicester-based family, we’ve been looking forward to the light at the end of the COVID-19 tunnel. Life at home used to be quite varied, spontaneous and interesting. But over the last five months-or-so our routine has become quite repetitive – not so easy to draw inspiration from.
However, our work with brands has flourished during the pandemic, as businesses utilise blogging families like ours to promote a healthy, active lifestyle at home. As a result, we’ve produced a lot of home, baking and garden-based content in partnership with brands like eBay, Google and Tesco. It’s a new direction for us as we were previously quite an out-and-about, ‘days out’ type family but it’s kept us very busy and we’ve made some excellent memories.

How are you celebrating Pride this year?
When we heard our local Pride events were cancelled, I teamed up with mum-blogger Kate (of LesBeMums fame) to come up with a positive way to celebrate our LGBTQ community and boost our visibility.

So… on August bank holiday weekend, Saturday 29 August, we are hosting this year’s biggest family-friendly virtual Pride event – Pride At Home UK! We’re encouraging our LGBTQ friends, families and allies (so, basically everybody) to get out into their garden with their pride flags, to enjoy a picnic or BBQ together and to flood social media with pics using the hashtag #PrideAtHomeUK.

Meanwhile, Kate and I been very busy assembling a team of amazing LGBTQ pop and drag stars to put on an exclusive set in the afternoon of the event. It’ll be broadcast from our Facebook pages and it’s free to join in (https://www.facebook.com/events/296640968012578/).

Have you been covering the intersection of race and LGBTQ+ issues on your blog?
Our blog is home to parenting content, predominantly although we do host LGBTQ special guests, Q&As and opinion pieces, too. In support of the #BLM movement, I enlisted the help of some influential BAME and ally friends, including Beverley Knight, Gabriel Sey and Steven McKell to produce a blog post, celebrating our BAME childhood heroes.

Instagram has become our main channel for sharing supportive stories, posts and comments about LGBTQ and race issues. As a same-sex family, we’re well-tuned into issues of discrimination and prejudice. So, we’re using our biggest platform to share messages of inclusion and diversity wherever we can.

What is one thing you wish straight cis people would take on in their day to day lives to be better allies to LGBTQ+ people?
Oh god – I don’t wish to get political; there is a time and place, but I think this is it. We know that people generally subscribe to issues that affect them directly – Brexit, COVID-19, the BLM movement and the economy are top of the pile. That’s what our allies are currently focused on. Meanwhile, we’ve noticed they’re not being nearly as loud and outraged when LGBTQ rights are debated.

Behind the smokescreen caused by these prevailing issues, our Government, and particularly our Minister for ‘equalities’, are quietly rolling back the rights of LGBTQ people. That might sound a little extreme, but unfortunately it’s true. Our leaders are aligning with trans-exclusionary radical feminists and far-right leaders from other countries. Our own PM sent a public message of congratulations to the Polish PM, Andrzej Duda – a dangerously anti-LGBTQ political figure. He’s declared ‘LGBT-free zones’ in Poland, equal in size to a country like Hungary, forcing innocent LGBTQ people into hiding and removing all their rights. Where is the outrage from our allies? We’re not seeing it.

We’d like straight, cis people to speak out – be outraged, stand up for us. As LGBTQ influencers, our audiences are modest and arguably niche – we depend on our straight allies to shine the spotlight on issues affecting us. After all, a country that’s inclusive to LGBTQ people is a country that’s inclusive to everybody.

How do you collaborate with brands and which kind of brands do you really like working with?
We partner with brands to create social media content for Instagram. We incorporate our sponsored content into our feed and stories naturally so we generally look for campaigns that fit seamlessly into our everyday family life. At the moment, that means home and garden, supermarkets, home technology, home entertainment and toy brands are working with us to promote an active, healthy lifestyle at home.

Our favourite campaigns tend to run over several weeks or months, adding consistency and taking our followers on a fun journey with us. eBay work with us each month on a ‘mini-makeover style’ challenge where we spruce up a corner of our home or garden with items sourced from their small businesses. We also work with Tesco Food ad-hoc on their Food Love Stories – creating recipes and dedicating them to people we love. Also, brands like Google, Fitbit, Vodafone, Mars and Sky have appeared on our Instagram feed this year.

When we collaborate with a brand, we get the whole family involved. Content featuring the family performs really well because people love to see all four of us having fun together.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
We love to hear from brands and their PR agencies. We’re very approachable – happy to be contacted via Instagram DM, although email or phone are best for a quick response. What kind of content? We’re open to suggestions!

What other blogs do you check out regularly?
Oh gosh, loads. I love the LesBeMums for their days out and Howeydon for his stylish ‘father and son’ and skincare ideas. Fran at Whinge Whinge Wine is great for a dose of parenting realness and the girls from Our Transitional Life are inspiring. My favourite dad bloggers are probably John and Tim from Dad Blog UK and Slouching Towards Thatcham, respectively – they’re both great fun to read but include serious, enlightening opinion pieces. I do a lot of blog-reading in the evenings; I could probably list about fifty faves!

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Comprehensive spending review

Parliament Watch: Comprehensive Spending Review speculation

In this series, we’re exploring how different sectors may be impacted by autumn policy announcements and how you can prepare for a period without physical party conferences.

One of the most significant political events this Autumn, once Parliament returns from its Summer recess on 1 September, will be the long awaited Comprehensive Spending Review (CSR). First scheduled for 2019 as Boris Johnson took office; it was postponed over concerns about Brexit and an early General Election followed instead. It is considered by many to be a very bold move for this Government to press on with a 2020 CSR during the COVID-19 recovery and a possible second wave of cases.

The Treasury is accepting written representations in advance of the CSR, from any interest group, individual or representative body, up until 24 September 2020.

You can see the scope of the Review by the Government priorities listed here for submissions to address:

  • Strengthening the UK’s economic recovery from COVID-19 by prioritising jobs and skills
  • Levelling up economic opportunity across all nations and regions of the country by investing in infrastructure, innovation and people – thus closing the gap with our competitors by spreading opportunity, maximising productivity and improving the value add of each hour worked
  • Improving outcomes in public services, including supporting the NHS and taking steps to cut crime and ensure every young person receives a superb education
  • Making the UK a scientific superpower, including leading in the development of technologies that will support the Government’s ambition to reach net zero carbon emissions by 2050
  • Strengthening the UK’s place in the world
  • Improving the management and delivery of our commitments, ensuring that all departments have the appropriate structures and processes in place to deliver their outcomes and commitments on time and within budget

The Review will address current Government spending from next year, 2021-22, to 2023-24 as well as capital, or infrastructure, spending for an additional year, to 2024-25 so it is clear the CSR is critical given the next General Election will be in 2024 or earlier.

This key fiscal event presents the Government with a rare opportunity to shape not just spending, but its vision for modern UK Government administration.

Strengthening the UK’s place in the world after the long-running Brexit issue is crucial for this Government, yet we have already seen an indication of the different path this administration is taking in terms of the abolition of the Department for International Development and creation of a larger Foreign, Commonwealth and Development Office. Its new Permanent Under-Secretary was announced recently as Sir Philip Barton and he takes up this position on 1 September.

Despite being widely criticised by the development community and three former Prime Ministers, Boris Johnson has been clear he thinks a new ‘super department’ is the right way forward for a post-Brexit Britain, with a far greater emphasis on trade rather than aid. The Prime Minister said: ‘For too long, frankly, UK overseas aid has been treated like a giant cashpoint in the sky, that arrives without any reference to UK interests.’

This CSR might be less controversial in terms of public spending cuts, not least because in light of COVID-19 there will be little appetite to reduce NHS spending, and also because of Boris Johnson’s mission to level up Britain and increase spending across the nations and regions of the UK, through improved infrastructure and better public services. The 40 new hospitals promised will need to be paid for and delivered, and the PM has also been consistently clear that there will be no return to austerity. Conversely, he has promised a significant rise in number of NHS doctors and nurses, as well as new police officers and a school building upgrade programme.

Additionally, in what is being viewed by many Westminster watchers as a victory for the Prime Minister’s Chief Adviser Dominic Cummings, the Government’s long-awaited foreign policy and defence review is being conducted alongside the CSR. This could see cuts to the defence budget and is certain to see a shift away from traditional military spend, such as tanks, to modern defence capability such as information operations and technology to tackle the threat from cyber warfare. The overall size of the Army might be reduced too as the 82,000 troop target was dropped from the 2019 Conservative manifesto and the Government has found it increasingly difficult to meet this figure in recent years.

In light of the coronavirus pandemic, will the CSR seek to fund the crucial local government and social care services that have been under such strain in recent months? We will find out soon enough, but the problem isn’t going away for the Government. Leading thinktank the Institute for Fiscal Studies has warned recently of local government facing an additional £2bn funding shortfall this financial year. The IFS warned that the Government needed to decide on whether to offer local government additional support this autumn including allowing them greater borrowing flexibility or face seeing cuts to services.

The autumn 2020 Comprehensive Spending Review offers the Government and its relatively inexperienced Chancellor Rishi Sunak the opportunity to set out how it intends to operate over the coming years, as Britain adjusts to its new status, no longer in the European Union and adjusting to life after the pandemic, with all of the additional Government spending which that entailed. The Chancellor has said the CSR is: ‘Our opportunity to deliver on the third phase of our recovery plan – where we will honour the commitments made in the March Budget to rebuild, level up and invest in people and places spreading opportunities more evenly across the nation.’

Keeping track of the CSR or other political issues? Get a free trial of Vuelio Political Monitoring and make sense of new political times.