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Running Blogger Spotlight: Emma Neachell, The PhD Runner

October 22, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

Don’t have a PhD in running quite yet? No problem – check out today’s Blogger Spotlight with The PhD Runner’s Emma Neachell for the best routes, the best fuel to keep you going and the best things about running a running-related blog.

What got you into running as a hobby and what keeps you passionate about it as a way to keep fit?
I’ve always loved running and joined my local athletics club as soon as I was old enough. While most of my school friends hated running, I thought that cross country running and athletics sessions were the highlight of the school week. I’ve tried a range of other sports including cycling, climbing, walking, tennis, and hockey as a way of keeping fit but running will always remain my passion as I love the post-run endorphins and runners high.

What’s your favourite thing to post about and why?
I have two favourite things to post about. I love writing product reviews and my regular rants and raves posts. Product reviews because I love getting to thoroughly test out and review running-related products. Some of the products I’ve been sent to review have been amazing and have enhanced my running. My rants and raves posts, too, because I find writing a great way of relieving stress when I’m unable to run.

Did you take part London Marathon this year?
Yes, I took part in the virtual London Marathon. I was unsuccessful in the original ballot so when I saw that entries to the virtual London Marathon were open, I happily parted with the £20 entry fee. I didn’t manage to complete the marathon distance as I stopped when I’d reached 17 miles. I could blame the wet and windy weather conditions but I think the reality is I that hadn’t trained enough due to my knee injury.

Do you think the different format of the Marathon, in light of the COVID-19 pandemic, was a good idea?
I know that a lot of runners don’t agree, but I think the different format of the Marathon was a great idea. Holding an event just for elite runners in the centre of London meant that the elite runners got the opportunity to race and to achieve Olympic qualifying standards. Holding a virtual event for everyone else meant that runners who had raised money for charity got the opportunity to complete their own version of the London Marathon. I hope that the London Marathon organisers do something similar for runners who were unsuccessful in the ballot in future years.

How did you change your approach and content during lockdown?
At the start of lockdown, I didn’t feel like blogging as I was focusing all my energy on trying to adapt to the new ‘normal’ and on my full-time job. I was acutely aware of how fortunate I was (and still am) to have a secure job working for an organisation that encourages working from home. I wasn’t running so I didn’t feel like I had anything to write about. About a month into lockdown I started following the Couch to 5k so I decided to share my progress on my blog.

What’s the best route you’ve ever taken for a run?
Now, this is a really tricky question to answer. I think my all-time favourite has to be the route of the Cathedral to Castle 10-mile race. The race starts in Lichfield and ends in Tamworth and incorporates some amazing scenery and challenging trials.

Best snacks/drinks to take along for a race?
I tend to stick to eating a banana and drinking a bottle of chocolate milkshake.

What advice would you give to someone who’s never been into running but would like to start?
I would say don’t rush out and spend a fortune on running clothes and trainers until you know that you enjoy running. I would also recommend starting with the Couch to 5k; it really does work. Also, remember to have fun and to enjoy yourself.

How do you collaborate with brands, and which kind of brands do you really like working with?
I’ve rarely collaborated with brands. I don’t like promoting myself as I’m aware there are more professional, full-time running bloggers out there. Living outside of London puts me at a disadvantage as a blogger; I’ve been invited to events in London but haven’t been able to attend due to work and financial constraints. When I have collaborated with brands, the brand has always contacted me first either through my running blog or email. I really like working with brands that value my time as a blogger and are prepared to offer some form of compensation. I also prefer working with brands who give me plenty of time to try out and to test the product I’m reviewing.

For PRs looking to work with you and your blog/website, how would you prefer they approach you?
I prefer that they approach me by email. I work full-time and don’t tend to answer my personal mobile when I’m at work.

What other blogs do you check out regularly?
I have a selection of blogs I check out regularly, some were included in the Top 10 UK Running Blogs. My favourites at the moment are Lazy Girl Running, Maria Runs, Anna the Apple, A Healthier Moo, Rula Runs and This Bunny Runs.

Brands and politicians taking a trip to Animal Crossing: New Horizons

October 22, 2020/0 Comments/in PR Pulse, PR, Marketing, Online Marketing, Technology, Media and Entertainment, Communications, Media PR, Press and Bloggers, Media Database Blog Posts /by Phoebe-Jane Boyd

‘Anyone want to play Among Us with me on Twitch to get out the vote?’ – US House candidate Alexandria Ocasio-Cortez’s bid to get more people voting blue by playing game-of-the-moment Among Us with potential voters grabbed the attention of 439,000 viewers this week, according to the BBC. It was a canny move from the politician, creating a platform to engage the public during the pandemic without coming across as a ‘How do you do, fellow kids’ kind of ploy.

If you haven’t played Among Us yourself while in Tiers 1-3, the basic premise might sound familiar – stuck in a contained space, completing repetitive tasks, a building sense of suspicion towards those around you, and the risk of being exposed to unknown dangers…

But before the Among Us post-lockdown paranoia era hit, there were the early days of Tiger King/Animal Crossing: New Horizons [ACNH] lockdown. More innocent times of getting sucked into a world of morally questionable zoo owners and building up friendships with digital squirrels on pastel-coloured Switch Lites. For some, including Presidential Candidate Joe Biden’s campaign team, the latter is still very much part of pandemic life.

If Animal Crossing hasn’t been a part of your own experience this year ~~1) why not and 2)~~ you will likely have seen a sample of the phenomenon on social media – as of August, 22 million units of ACNH had been sold worldwide. And as with anything that has mainstream, worldwide popularity (and as covered by publications including PR Week) there were brands, politicians and social movements that saw an opportunity to engage with a public stuck inside, busy streaming and playing to block out the real world as much as possible.

From someone who has invested too much time in befriending digital squirrels since the end of March…

…here’s a look at the best Animal Crossing tie-ins and team-ups that might benefit those of you considering some gaming engagement.

No Malarkey on Biden HQ

The Biden Campaign is fully onboard with engaging its demographic IRL and in-game, releasing a code for players to visit the Biden HQ island. In-game P-J can confirm that in-game Joe is very personable (pictured), the Biden/Harris merch available for download is pretty good, the support from inhabiting villagers is impressive, the digital White House is gorgeous but the polling station, in particular, could do with a clean-up. Also, major points to the team that put this together: Biden HQ has Raymond as a villager, one of the most popular among players (even though Marshal is actually far superior).

IKEA x Nook’s Cranny

For those who managed to escape the allure of building up your own Animal Crossing island, paying off a mortgage to a racoon and buying Mona Lisa fakes from a dodgy fox – one aspect of ACNH is amassing furniture to deck out a property you most likely wouldn’t be able to afford in real life. The equivalent of IKEA in ACNH is Nook’s Cranny – a shop with a variety of furniture, priced low to high. IKEA Taiwan recognised the similarities between perusing its real-life catalogue and pining over wardrobes you can’t afford in the in-game store, and created an ACNHxIKEA hybrid for its Facebook page to much fan delight. Only drawback to this – you don’t get meatball shopping breaks on the Nintendo Switch.

Hellmann’s Island, Canada

In August, Hellmann’s Canada set itself a goal to donate 25,000 meals to food charity Second Harvest and invited ACNH players to help them by donating virtual food waste (spoiled turnips – potentially worth a lot in-game when they’re fresh). From 17-22 August, players were able to visit Hellmann’s Island, which featured in-game Hellmann’s merch including downloadable clothing as well as tips to reduce food waste on its bulletin board. Edelman Canada supported the brand with its mayo-themed endeavour and helped to make real-world change (as well as somewhere to visit that’s more reliably stocked than some real-world supermarkets).

KFC Island opens for business in the Philippines

Bitter-sweet (or, um, finger-licking good) for players with chicken villagers on their islands was the grand opening of KFC Island by KFC Philippines in June. Hungry Philippines-based fans wanting to visit had to wait for an invite link on the KFC Philippines Facebook page before taking the trip via Dodo Airlines, and even then, the in-game Colonel Sanders wasn’t always easy to find. If found, however, the posting of a screenshot with him on social media with the company tagged could bag players the prize of free chicken to eat outside of the game (hopefully without their villagers ever finding out).

Now, after all that COVID-secure island hopping, it’s time for ACNH P-J to take a nap – if you’ll excuse me…

2020 Party Conference Season: Housing policy update

October 22, 2020/0 Comments/in Politics, Public Affairs Political Services, Political Database Blog Posts /by Jennifer Prescott

In a series of blogs, the Vuelio Policy team is sharing insight from the main Party Conference speeches. Jennifer Prescott has summarised all of the announcements on increasing home ownership, housing supply, net zero housing and reducing homelessness.

Home ownership
Speaking to the Chairman of the Government’s newly commissioned Design Review Group, Nicholas Boys Smith, Secretary of State for Housing, Communities and Local Government Robert Jenrick discussed the Conservatives’ plans to widen home ownership – one of the ‘most fundamental Conservative values’ according to their 2019 manifesto. Amid increasing concerns that the recovery seen in the housing market since the lifting of lockdown measures is starting to subside due to growing economic concerns, Boris Johnson pledged to ‘fix our broken housing market’, promising to ‘turn generation rent into generation buy’. He announced that to achieve this, the Government will take forward its manifesto pledge to set up a market for long-term fixed-rate loans for first-time buyers, which will require deposits of just 5%. It is likely that this policy will be used to stimulate the housing market as the Help to Buy scheme starts to wind down in April 2021. There was no mention of social housing in the PM’s speech.

Housing supply
Robert Jenrick acknowledged the Government’s duty to build more new homes and said that the proposed planning reforms set out in the Planning White Paper combined with investment in brownfield land and the cuts to Stamp Duty would help achieve this. Jenrick also expressed his support for Modern Methods of Construction (MMC) and said he wanted to see MMC feature in the Chancellor’s spending review, due to take place in November. He added that the Government had made it a condition of the £12bn Affordable Homes Programme that at least 20% of those homes should be manufactured through modern methods and that the quota and the percentage will be reviewed every year, depending on market conditions.

Shadow Secretary for Communities and Local Government Steve Reed criticised the reforms set out in the White Paper – dubbed the ‘Developers’ Charter’ by Keir Starmer. Reed said that through the proposals, the Government was ‘waging war’ on towns and coastal communities.

Lib Dem Leader Ed Davey committed to opposing the reforms set out in the Planning White Paper. He also highlighted the need for more council homes. Other speakers at the Lib Dem conference denounced the threat to local democracy and blamed developers and land-banking for the housing crisis. A motion to oppose the Government’s planning ‘power grab’ was passed with a strong majority.

Building Better, Building Beautiful
Jenrick was clear that the increased need for additional housing should not come at the cost of standards or design. He said he wants ‘Build, Build, Build’ to lead to building more beautifully. He added this included a focus on nature, making sure all new streets are tree lined and that all new homes have access to playgrounds and open spaces. He added that the Government will ensure no new home can be built unless it meets minimum space constraints. Jenrick said communities should be able to set the minimum design standards for their area, and cited Bath, Belgravia and Bournville as examples where beauty was a part of the original town planning of a community.

Net zero housing
A year after the ‘Green New Deal’ was introduced, the Labour Party renewed their commitment to investing in sustainable housing. Shadow Housing Secretary Thangam Debbonaire outlined the Party’s intention to set up a sub-committee on climate change that would focus on where and how housing is built to set a standard for all new homes across the UK.

Housing Minister Christopher Pincher participated in a discussion on how upgrading homes can play an important role in reaching net zero targets. The Government’s Green Homes Grant was widely mentioned throughout the Conservative Party Conference as an example of the Party’s commitment to sustainable housing.

Tenants’ rights and homelessness
Thangam Debbonaire argued for housing as a human right and for that right to become law and be acted upon. She said that despite the Government’s success in initially helping rough sleepers off the streets, there is no plan for what happens to these people. She said that private sector tenants are inadequately protected faced with the economic hardship created by the pandemic and called for further measures of support. Homelessness, renters’ rights, social housing and the quality of homes have been Debonnaire’s main priorities since her appointment as Housing Secretary and this doesn’t look set to change.

2020 Party Conference Season: Energy and the green recovery

October 21, 2020/0 Comments/in Politics, Public Affairs Political Services, Political Database Blog Posts /by Thomas Stevenson

In a series of blogs, the Vuelio Policy team is sharing insight from the main Party Conference speeches. Thomas Stevenson has summarised all of the announcements on energy, the green recovery and plans to create a more sustainable economy.

Politicians and campaigners looking for an upside of the current pandemic have been quick to seize on the linked concepts of the green recovery and building back better. This is the idea that the economic reconstruction required in the months and years to come can be harnessed to effect the delivery of a greener, cleaner future economy, retaining some of the more positive adjustments made by humanity to minimise viral transmission. It was therefore no surprise to find politicians on all sides seizing on this topic at this year’s party conferences.

With infections worsening, it was unsurprising that Boris Johnson decided to major on the green economy in his address to the Conservative conference – a bold, positive, boosterish message to create the sense that his ship of state is not merely being buffeted by the waves of the virus, but steering a confident course towards a ‘new Jerusalem’.

Johnson promised that the Government was progressing towards the ‘green industrial revolution’ at ‘gale force speed’, pledging to make the UK ‘the world leader in low cost clean power generation’ and to deliver 40GW of energy from offshore wind by 2030, with an investment of £160m in ports and factories to manufacture turbines and a promise to deliver 1GW from floating offshore wind. This would, he claimed, make the UK the Saudi Arabia of wind and create 60,000 ‘green-collar’ jobs.

Is this enough and will the UK really ‘lead the world’ in tackling climate change at next year’s COP26 conference, as Johnson claimed? For now we are left wondering about the course ahead, as Number 10 revealed that the Prime Minister’s promises were just the first part of a ‘ten-point plan for a green industrial revolution’ to be set out later this year. It was perhaps concerning that the Chancellor’s speech did not mention the green economy, beyond a brief mention of the Green Homes Grants. With so much uncertainty ahead, there is a risk that Rishi Sunak will be unwilling to commit the high levels of investment that campaigners believe is needed in the coming years.

Labour were quick to go on the attack, with Shadow Business, Energy and Industrial Strategy Secretary Ed Miliband warning that ‘Boris Johnson rarely delivers on his rhetoric’, claiming the funding was ‘a drop in the ocean’, and calling for ‘a genuinely ambitious green recovery that will create jobs now’. Shadow Energy and Green New Deal Minister Alan Whitehead added that Johnson’s target was insufficient and that other forms of energy would be needed, criticising the lack of a ‘proper plan’.

While Labour might think the Government was unambitious, it didn’t have a dramatic policy announcement of its own. Instead, Keir Starmer outlined his vision of ‘the country I want us to be’, including a commitment ‘to a greener, cleaner and fairer society’. He also said that the UK should be ‘leading the world – and leading by example – in tackling the climate emergency’. This is a bold promise, but Starmer did not set out how he hoped to achieve it.

This theme was developed by Shadow Chancellor Anneliese Dodds, who pledged that she would test ‘every single budget line against the goal of net zero carbon emissions’ because ‘investment that favours our climate, also favours jobs’. Those interested in her thinking could do worse than to cast their eyes beyond the UK’s shores, as she contrasted the Government’s ‘limited ambitions’ to green investments being made by Germany and France.

The challenge for both parties, therefore, is to add detail which will help them to realise their ambitions for a green recovery. This is most acute and urgent for the Conservatives, as the party of Government, and whose promises that an Energy White Paper and a National Infrastructure Strategy addressing these issues will be published soon have worn very thin.

2020 Conference season: What were the key themes for health and social care?

October 21, 2020/0 Comments/in Politics, Public Affairs Political Database, Political Services Blog Posts /by Imogen Brown

In a series of blogs, the Vuelio Policy team is sharing insight from the main Party Conference speeches and from fringe meetings. Imogen Brown focussed on announcements affecting the Health and Social Care sectors.

Conservative Party – Prevention, Technology in the NHS and Workforce

With the coronavirus response placing unprecedented demands on the health sector over the past year, this conference focussed on the impact of the virus, as well as the long-term changes it could have on the health sector.

Health and Social Care Secretary Matt Hancock spoke at numerous events across the Conservative Party conference focussing on three of his key policies; prevention, technology in the NHS and workforce. In conversation with Baroness Blackwood, Hancock highlighted the large role of technology during the pandemic, including the massive shift to virtual GP appointments which he said helped protect the NHS during the peak of the pandemic. The shift to virtual appointments is also an example of where the pandemic could alter the health sector for the long term, with Hancock arguing that the shift is useful for patients, clinicians and can expand the capacity of the wider NHS. He also highlighted the other roles technology can play in the NHS, including the use of AI in diagnostics and modernising data sharing across the health sector.

On prevention, he highlighted that the Government’s new obesity strategy has come in response to the coronavirus pandemic, with people who are obese more likely to die from the virus. He encouraged people to take a greater responsibility on their own health, with the hope that people are better informed on their own health risks.

Finally, Hancock touched on the key Conservative pledges formed at last year’s Party conference, including the pledges of ‘50,000 more nurses’ and ‘6,000 more GPs’. He pledged that the Government, despite coronavirus pressures, will still deliver on their promises and argued that the Government is on track to meet these targets, in part because of retired doctors and nurses returning to their profession during the pandemic. On wellbeing, he said that historically there hasn’t been enough wellbeing support for the people who work in the NHS, the pandemic has showed how much they must be valued and that their voices must be heard policy decisions.

Labour Party – Social Care and Health Inequalities

Social care was a key theme at the Labour Party conference with Angela Rayner opening the Women’s Connected event arguing that with social care workers being systemically undervalued, they should receive a real living wage. The concerns were echoed throughout the conference, including during a fringe event where Shadow Minister for Disabled People, Vicky Foxcroft spoke on how coronavirus has exposed the issues in social care which have been entrenched for decades. The panel called for long term funded reform plans to be implemented, with provisions on integrating health with social care and plans to address the high turnover rates in the social care workforce. Shadow Mental Health Minister Rosena Allin-Khan in an event with IPPR and the Royal College of Nurses highlighted the mental strain that the pandemic has on those working across the health and care sector. She called for the Government to adopt Labour’s Care for Carers package which would give immediate, tailored mental health support for the health and care workforce.

Shadow Health Secretary Jonathan Ashworth said addressing health inequalities are an imperative for Labour. Speaking at a fringe event he argued that the Government’s response to coronavirus is weak, in part because of 10 years of austerity on the country, with cuts to social care and diagnostics leaving the health service at a lower capacity to handle a pandemic. He highlighted that those living in poverty in overcrowded houses, or those in low paid public facing jobs have been some of the hardest hit by coronavirus. He called for a working track and trace system to be implemented as well as support for those on low incomes to be properly supported during their self-isolation periods so that people are protected during the pandemic.

Liberal Democrats – Coronavirus response

In her speech, Liberal Democrat Spokesperson for Health and Social Care Munira Wilson highlighted that issues including hospitals ‘falling apart’ and the ‘long-running crisis’ in social care, were present even before coronavirus hit. But with coronavirus more problems have emerged, including the impact of isolation and bereavement on mental health, a failure to protect frontline workers and the continued lack of a ‘world-beating’ test and trace system. She said that failures on messaging and communications, contact tracing and the lack of support for social care have led to a weak coronavirus response and called for local leaders and councils to have a greater role in the response.

‘We want to level the playing field’: accessmatters with Taylor Bennett Foundation’s Melissa Lawrence

October 21, 2020/0 Comments/in PR Pulse, accessmatters, PR, Communications Press and Bloggers, Media Database, PR Blog Posts /by Phoebe-Jane Boyd

Our latest accessmatters session was with Taylor Bennett Foundation chief executive Melissa Lawrence, who joined us to share the important work the charity does to encourage more BAME people into the PR and communications industry as well as the challenges of continuing to train and mentor future PR practitioners during the COVID-19 pandemic.

The session started with some shocking statistics underlining just how vital the work of the Taylor Bennett Foundation is – in 2008 (the year of the charity’s launch), CIPR data found that 6.3% of the PR practitioner population were from a BAME background. In 2020, it’s 9% – still ‘woefully low,’ said Melissa, who pinpointed the many ways in which candidates are still held back from potential careers in comms.

‘It could be parental, peer or teacher pressure for young people to go into ‘professions’, like law, engineering, etc. They might not know anyone in the industry. They might not know the myriad of job roles in the profession; they may know about working with influencers, or corporate communications, but it’s so much broader than that. They might not know where to look for the roles – it could be that not seeing people like them in senior leadership positions is an issue.’

‘I want to make clear, there is not a supply issue when it comes to BAME talent,’ added Melissa. ‘Sometimes employers just don’t put much effort into diversity recruitment, and they don’t look in the right places. There can be a lack of transparency about where they advertise their vacancies. The Foundation wants to level this playing field – all of our programmes are designed to create a talent pipeline into the industry’.

Despite the restrictions of the pandemic – including the little issue of Melissa herself being put on furlough for a month, and two months for the Foundation’s programme manager – the foundation has pushed forward with its programmes this year, including PR training (‘On average 97% of the grads who complete the programme go onto a career in the industry, and last year 100% went into employment. Though it’s very tough, we get results’), PR mentoring and its Summer Stars internship programme.

‘I mentioned that there is not a supply issue for BAME talent – we are oversubscribed for all of our programmes. This year, we had over 200 apply for Summers Stars. Last year, we worked with over 110 businesses and over 400 volunteers,’ said Melissa. And the necessary move to this year’s all-virtual format for Summer Stars worked: ‘Out of the nine trainees taken on, four have been offered a job and the others are all interviewing. We had 16 internships for the year, all virtual. We’re really grateful for the employers in the network that helped’.

Melissa also shared the highs and lows that have come for herself and for the Foundation in light of the BLM movement – more donations for the TBF this year, more awareness, but also more upsetting stories of racism on Melissa’s social media timeline, more examples of discrimination sent to her inbox.

‘I think 2020 has been an exceptional year, bringing D&I to the attention of the world. But next year, will everyone be working as hard to bring inclusivity? I hope so. I’m going to give you an example. An alumni of the TBF, at a recent interview, was asked within the first three questions: ‘how do you pronounce your name?’, ‘what is the meaning of your name?’ and ‘were you born in this country?’. She was offered the role. She turned them down. These should not be the opening questions in 2020 for an interview – this happened three weeks ago. There is still so much to be done.’

For futures initiatives coming up from the Taylor Bennett Foundation, Melissa shared a little info on what watch out for. But for helping them with the work of welcoming more people from BAME backgrounds into PR and comms now, the foundation is looking for more mentors. Could you help?

‘We’re looking for people across all levels and all backgrounds. What we really want is our mentors to be on board with our vision. If you can offer guidance and support – that’s it.’

Watch this accessmatters session with Melissa Lawrence here on the Access Intelligence accessmatters hub. For more from Melissa, read our previous PR Spotlight interview.

2020 Party Conference Season: Education and Skills

October 20, 2020/0 Comments/in Politics, Public Affairs Political Services, Political Database Blog Posts /by Lucy Grove

In a series of blogs, the Vuelio Policy team is sharing insight from the main Party Conference speeches and from fringe meetings. Policy Researcher Lucy Grove sets out the wider discussion on skills and the impact of Covid-19 on school age children.

This Party Conference season much of the focus was on further and vocational education, in line with the Government’s coronavirus response and the reforms expected in the further education white paper expected later this year. Secretary of State for Education Gavin Williamson used a ‘fireside chat’ with his former politics teacher to endorse the roll out of new T levels in childcare, digital and construction, reiterating the Government’s commitment to provide alternatives to university and increase productivity in the UK.

Skills provision and who is best to deliver it was unsurprisingly a hot topic. Former Universities Minister Jo Johnson suggested universities and colleges work together on a credit transfer system to allow students to move between higher and further education. Meanwhile, the current Universities Minister Michelle Donelan urged modern universities to be flexible in order to meet the UK’s need for better higher technical education. She urged universities to commit to providing 20-50% of higher technical courses and floated the idea that Vice-Chancellors’ salaries could be dependent on delivery.

The Conservative Party’s recent move away from the Labour initiative to get 50% of the population into universities featured was challenged by Lord Willetts, who pointed out that the aim was to get more young people into higher education, not just through the doors of universities. Across both the Labour and Conservative conferences, the idea that too many students attend university was met with the question of who should then be excluded, and what the consequences for this cohort would be. Labour panellists argued that decreasing student numbers would be akin to ‘pulling the ladder up after you’, whilst the Conservatives’ suggested some 3-year courses were not preparing graduates for work or providing them with adequate opportunities.

Inevitably, the impact of the pandemic and economic downturn on family life and children was also in focus. Panels discussed the rising levels of poverty having a knock-on effect for child nutrition, which is vital for physical and mental health. The pandemic has widened inequality around food provision and digital access, all of which are crucial to education, an issue which campaigners have recently been arguing. Children’s Minister Vicky Ford acknowledged the attainment gap had widened over the lockdown period following a period of it decreasing over the last few years. For this reason, she said the Government has funded a comprehensive catch up programme, with additional support for vulnerable or disadvantaged children. However, how far these issues are resolved by the programme has yet to be seen, with recent reports suggest large amounts of funding hasn’t been allocated yet.

Can Britain fix its housing crisis?

October 20, 2020/0 Comments/in Politics, Public Affairs Political Services, Political Database Blog Posts /by Sam Webber

Join Vuelio and a panel of experts on a webinar to discuss tackling the challenges facing the housing and planning sectors.

The Government has announced several new policies to revolutionise how we build communities in the future, as part of its ‘levelling up’ agenda aiming to fix regional inequalities.

Its controversial ‘Planning for the Future‘ white paper is currently being consulted on, and the long-awaited Social Housing White Paper expected to be published imminently – but are the proposed reforms enough to solve the crisis?

Our webinar, Future Planning for the Built Environment explores the challenges housing and planning sectors are facing. Leading the discussion will be Dr Jonathan Carr-West, Chief Executive of LGIU; Baroness Kath Pinnock, Liberal Democrat spokesperson for Communities and Local Government in the House of Lords; Councillor Alex Hollingsworth, Cabinet Member for Housing Delivery and Planning, Oxford City Council; Councillor Bridget Smith, Leader of South Cambridgeshire District Council and Phil Hutton, Head of Product and Strategy at Idox, who will talk us through the proposed changes and share their thoughts on what we need to do in order to deliver more houses, rejuvenate local economies and to strengthen our communities.

Join us live on 27 October at 11am to hear our panel of leading sector voices unpick this autumn’s policy challenges and to learn how successful stakeholder engagement can inform the debate around the reforms.

Can’t make it? Register and we will send you a recording after the event.

Running Blogger Spotlight: John Kynaston, John Kynaston’s ultra running diary

October 19, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

With 51 ultra-races under his belt, 61-year-old running enthusiast John Kynaston knows what it takes to stay motivated. Read today’s Spotlight interview for his favourite running routes and the best snacks to pack next time you head out.

What got you into running as a hobby and what keeps you passionate about it as a way to keep fit?
As long I can remember I have always enjoyed running. In school, I was one of the children who loved the cross-country season and athletics in the summer.
Throughout my life I have always run, and at 61 I continue to enjoy it. In 2006 I discovered ultra-running, as it combined my love of the mountains and running, and I’ve not looked back. I have now completed 51 ultras.

What’s your favourite thing to post about and why?
I love to write up race reports as it gives me a chance to reflect on the race and share my thoughts on what went well and what didn’t. This gives me a chance to learn for future races.

Did you take part in the London Marathon this year?
I’ve never run the London Marathon as I prefer the trails over road and smaller fields rather than mass events.

Do you think the different format of the Marathon, in light of the COVID-19 pandemic, was a good idea?
I think anything that helps to motivate people to run is a good thing. It has obviously been difficult this year with so many races cancelled so all the virtual races that have been going on have been really good.

How did you change your approach and content during lockdown?
I decided to try and keep ticking over and maintain my fitness so I ran five times a week as normal but my longer runs were shortened from around 25 to 15 miles.

What’s the best route you’ve ever taken for a run?
My favourite has to be on the West Highland Way. This race is the one that introduced me to ultra-running and I love the various sections and the variety.
Having said that, I have many close seconds from the Lake District, to the Cleveland Way, to Wainwright’s Coast to Coast, the Dragon’s Back route, etc, etc!

Best snacks/drinks to take along for a race?
Chia Charge bars …. But I’m slightly biased as they sponsor the podcast I host every week called ‘Run to the Hills’.

What advice would you give to someone who’s never been into running but would like to start?
Find someone to run with and learn from them. When you start it can be quite hard going so having a friend to run with who can help motivate can make the difference to whether you stick at it.

How do you collaborate with brands, and which kind of brands do you really like working with?
The main one is Chia Charge, who make flapjacks using chia seeds.

Ultramarathonrunningstore.com also provides prizes for my ‘Guess My Time’ competitions I run where friends try to guess how long I will take in a race. I started this for my first ultra in 2007 and it has been a tradition ever since!

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
Email is the best way (regarding content anything to do with running in general and ultra running in particular).

What other blogs do you check out regularly?
I have a number of running blogs I read regularly and enjoy.

How a ‘purpose-first’ approach wins in healthtech PR

October 19, 2020/0 Comments/in PR Pulse, PR, Health, PR Club Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This is a guest post from health PR and communications consultancy Evergreen PR’s director Leigh Greenwood.

COVID-19 has forced rapid adoption of healthtech solutions across the NHS, corporate and consumer spheres. There is now a peak in opportunity for healthtech companies to use their innovations to achieve important business and health outcomes.

However, in an increasingly competitive space, as new startups launch and bigger tech companies pivot into the health market, so much depends on the effective communication of purpose and credibility if you are to bring your target customers on-board for the long-term.

1) Communicating your Why

Simon Sinek’s ‘Golden Circle’ is one of the most effective models for purpose-driven organisations and something I use all the time as a health PR specialist.

Most healthtech communicators talk about what their innovation does, some talk about how it is different from competitors and a stand-out few talk about why their innovation exists. In other words, their purpose.

Sinek says that ‘people don’t buy what you do, they buy why you do it’ and so starting with ‘The Why’ is a great way to get to the nub of the contribution that your healthtech innovation is making to the world and who you are helping.

For healthtech innovators, this approach can require great discipline. Having developed a technology that moves things forward, it is natural to want to position its technical workings as the lead item in your company narrative. Yet, while the innovation message must be a central component of any healthtech brand story, it is by embedding it within your communication of The Why that will inspire, motivate and attract people to join you on your mission, whether as an employee, partner or customer.

2) Demonstrating credibility

Studies show that health – our own and the health of those we care about – is typically regarded as the most important thing in our life, after relationships with family or relatives. So it stands to reason that the companies we choose to do business with in this sector must demonstrate that we can trust them to deliver on their promises.

Powerful ‘trust signals’ in the world of healthtech include robust studies demonstrating evidence of effectiveness, regulatory approvals, successful funding rounds, partnerships or pilots with the NHS or leading private healthcare companies, the involvement of senior leaders with a track record in the space, customer case studies and testimonials and a clear voice on important topical issues including – but certainly not limited to – data privacy, interoperability and patient-centricity.

The great thing about all of these trust signals is that they also provide excellent ongoing communications opportunities that can further enhance credibility. In recent months the Evergreen PR team – specialists in health PR – has placed client stories with a huge number of top tier media, including the BBC, The Guardian, Forbes, Business Insider, MobiHealthNews, Care Home Professional, Medical Device Network and Techradar Pro. Every article has further enhanced the credibility of our clients with specific target audience groups and, alongside a powerful purpose, has helped open doors for them with CCGs, corporate partners and major technology groups.

3) Building momentum through a purposeful narrative

A final great thing about having a clear purpose is that your communications strategy can be built around proving your ability to deliver on that purpose – which, when done consistently, can build momentum.

I love the work of Binet and Field in illustrating how brand-building marketing activity that communicates your Why enables businesses to benefit from the cumulative effect of multiple campaigns that reinforce a central message. This kind of activity builds momentum in a way that short-term sales activation work simply doesn’t.

The exciting thing for healthtech brands is that if your purpose is to use your innovation and expertise to improve people’s health, then every new tech development, every piece of new evidence, every new customer, every new patient and every insightful opinion-piece will provide another opportunity for you to tell the story of your purpose. By living and breathing your purpose and making your story about building trust in your ability to deliver it, you will reach your target audience time-and-time again and with a message that speaks directly to them and the purpose they share with you.

Running Blogger Spotlight: Elle Linton, Keep it simpElle

October 16, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

Running right into our 2020 UK Top Ten Running Blogs ranking, after also placing in our Fitness Top Ten earlier this year, is Elle Linton of Keep it simpElle, a multi-skilled fan of multi-format fitness.

This self-confessed running restarter shares realistic and relatable journeys, tips and tracks to try – read on for how to keep it simple and fun when out pounding the pavement.

What got you into running as a hobby and what keeps you passionate about it as a way to keep fit?

I got into running during my first job after my Undergrad degree when I met a colleague, now friend, who was an avid runner. I’d not run since childhood, when I was a talented sprinter. Running distances more than 400m seemed mad to me! But I started training for a 5km, then a 10km and even a half marathon, eventually. As a fitness professional, I’ve always known how beneficial running can be for health, but there is so much more to it – it’s the community that has kept me passionate. I’ve met so many amazing people and had some great experiences all through running. The keep fit benefits have become a bonus to everything else!

What’s your favourite thing to post about and why?

I enjoy sharing my running journey as it’s by no means linear. I’m a self-confessed restarter and I think a lot of people can relate to that. Sometimes life gets in the way and things don’t go to plan; starting again with running can be difficult. Whenever I do share about my own journey, I also like to include as many practical tips for others as I can. Some of the most popular running posts on my blog include a 10k training plan for busy (or slack) runners, posts with tips on common running injuries such as plantar fasciitis (written in collaboration with my partner who is a Sports Therapist and MSc Osteopathy Student) and, most recently, posts on how to take part in virtual running challenges.

I do personally enjoy testing out technology like smart watches, the latest in footwear and other products that support a runner’s lifestyle. After taking part in an immersion week with Red Bull where I got to train with Ultra Athlete Tom Evans, I really learned how much goes into being a professional athlete and how non-professional athletes like myself can implement ways to improve and enjoy the running journey even more.

Did you take part in the London Marathon this year?

I’m a massive fan of the London Marathon and usually you find me at about mile 23.6 searching for faces I recognise as well as cheering on strangers alike but to this date I’ve vowed not to run a marathon! I know I should never say never, but up to now, I know I would not have been able to commit to the training in order to enjoy the experience of running the full 26.2 miles. If or when the opportunity comes up that I can run an event, and have the support I would need in place to get through the training successfully… well, I might just consider it!

How did you change your approach and content during lockdown?

I saw lockdown as an opportunity to stop and re-evaluate, maybe even start again, which applied to my running journey and my blog itself. It gave me a chance to reflect on who I am, what I stand for and the kind of content I want to produce. With running, I personally started Couch to 5k and shared this journey to support the many others who were doing the same. I focused heavily on building my community – they were my support network when we weren’t able take part in our usual routines.

During lockdown, I also went through a rebrand process, which will be launching very soon!

What’s the best route you’ve ever taken for a run?

One of the best routes I’ve run was the Devil’s Punch Bowl in Surrey. It was so beautiful being there and its beauty also translated to photographs taken on the day. Sometimes it’s great to get off road, stop watching the clock and just take in the views.

Best snacks/drinks to take along for a race?

I’m a huge fan of Shot Bloks… I kinda feel like I’m eating sweets! They have options with and without caffeine and work really well on the bike, too. Over the last few years, I’ve not run distances over 10km, so nutrition hasn’t been a pressing thing to consider. I do enjoy raiding the goody bag after to see what snacks are in there!

What advice would you give to someone who’s never been into running but would like to start?

I would advise them to just get stuck in! You don’t have to run 10k from day one – something like the Couch to 5k app is a great way to get started with a plan that is designed to increase your fitness and reduce the risk of doing too much too soon and becoming injured. If you can rope in a friend to start with or support you with your running, even better! Running with other people can help to push you a little, especially if you’re looking to improve your speed. Then check out your local parkrun route – although they’re not currently running, the route will still be a good distance to try out and get you prepared for when the events do return. 5km is a good distance to test your fitness and work on.

How do you collaborate with brands, and which kind of brands do you really like working with?

I’ve been lucky enough to collaborate with various brands to create running content – from joining a run club to follow my journey back into running to train for a 10km race, doing IG takeovers sharing my fave routes, to testing out products. I’ve found longer term collaborations to be much more enjoyable and real. After everything that has gone on in 2020, I’m even more careful about the brands I collaborate with – I’ve always taken a stand for diversity and that won’t change. If I work with a brand, I want to see that they are walking the walk.

I think I’ve also come to realise that with running, it’s more of a lifestyle for me. I’m never going to be 100% a runner, but that still has a place, if not a bigger place, in the market.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?

Email is definitely the best option. And of course, I would expect the PR has done their homework and know enough about me to know if I’m a good fit for the brand. Content wise, I’m open to ideas. I, personally, enjoy creating content on my blog as it has more longevity, but I understand that social media is very popular right now. At the end of the day, I do like to create my own adventures and if a brand wants to come along for the journey, that’s a bonus (I share my Editorial Calendar on my blog with monthly themes).

What other blogs do you check out regularly?

The Runner Beans by Charlie and Paddle Pedal Pace by Lucy.

Fashion Blogger Spotlight: Catherine Summers, Not Dressed As Lamb

October 15, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight, Influencers Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

‘I’m hoping that all bloggers will get on board with putting pressure on ALL brands to ensure they’re doing everything they can to represent a diverse range of people,’ says Not Dressed As Lamb’s Catherine Summers, who made a pledge a year ago to only work with brands committed to inclusivity.

Read on for more on whether Catherine believes the fashion industry is making enough progress when it comes to representation, her thoughts on fast fashion and her tips for dressing up tired outfits (little spoiler: ACCESSORIES).

What initially drew you to blogging about fashion and what keeps your interest?
I’d been following fashion blogs for about a year before I decided to start one of my own – I studied photography for my degree in the early 90s and I’d originally thought about becoming a fashion photographer. I’d also loved writing since I was a kid so starting a blog seemed like the perfect way to combine (and utilise!) my three passions. I decided to document my style for a year in the run up to my 40th birthday but decided to carry on the blog after gaining a really loyal following. I’ve never, ever wanted to give up blogging at any time, and my desire to improve and grow has never waned. The fact that I’ve been lucky enough to have brands wanting to work with me and that I’ve made it my career has been a welcome side-effect and a massive bonus.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I didn’t put pressure on myself to do anything differently – in fact, I took a bit of a step back and reassessed what I was doing. In the end, the change I made was to the regimented schedule I had for producing content. I think in recent years I’d lost some of the love I had for the basic outfit posts of my early days of blogging (I started in 2011) and I got too caught up in getting everything out ‘on time’. I thought I’d take advantage of everyone else’s schedules also being turned upside down and be a lot less structured until such time as I’m/we’re back to more of a routine.

Do you think the move away from ‘fast fashion’ will continue post-lockdown?
I really hope so. I think it’s really disappointing that bloggers who are lucky enough to be able to afford, for example, Gucci belts and Chanel handbags still shop for fast fashion at H&M and Primark. I do understand that fast fashion is the only thing that can be afforded by some of the younger generation, but ‘fast fashion hauls’ or endless Primark pieces (by those who should know better) do tend to turn me off. I’m hoping followers will call out those who are unnecessarily shopping for fast fashion and make them more accountable. I’m much more interested in seeing more re-wears, vintage and charity shopping and ‘shopping your own wardrobe’ posts.

If you had to pick a character from film/TV/literature who embodies your style, who would it be?
It’s not exactly a well-known film, but if you’ve seen Anne Hathaway in The Hustle (with Rebel Wilson) you’ll know that her wardrobe was TO DIE FOR. The movie wasn’t exactly the best but her outfits – all that tailoring, bold colours and incredible accessories – had me drooling. Her character was probably dressed the closest style-wise to my ideal self, that is, if I had the chance (or a reason) to dress up every single day. If you haven’t seen The Hustle, watch it just for the clothes.

What’s the least you’ve spent on an item of clothing/an accessory that you love?
Any number of bargain sale items I’ve bought – I rarely buy anything full price! I often end up with the things that most people wouldn’t touch, like my Office coral brogues bought in the sale about ten years ago. So, not the least I’ve spent on one item by a long way, but £25 for real leather shoes I still wear often was a total bargain.

Top tips for updating/bringing new life to an old outfit?
Accessories, accessories, accessories! Adding bold accessories will brighten and modernise any classic or plain outfit. I like to have scarves, shoes, belts, jewellery, bags and hair accessories in every colour and pattern under the sun. They can make the plainest or most casual outfit more exciting.

Is the fashion industry doing enough to be more inclusive?
I think it’s getting better, and some brands are great about addressing this. When I started blogging I was very much aware of the lack of representation of older women (being one myself in comparison to most other bloggers at the time) and, as time has gone on, I’m also now aware of the need for greater diversity in shape, size, colour, ability AND age. I made a pledge a year ago to only work with brands who could ensure me that their blogging and advertising campaigns are diverse and I pledged to only go to events that would have a diverse range of bloggers attending.

I’m hoping that all bloggers will get on board with putting pressure on ALL brands to ensure they’re doing everything they can to represent a diverse range of people. We still have a long way to go but I’m hoping that the rise to prominence of the BLM movement this year has made it no longer acceptable to only show young, white, slim women in campaigns. Thankfully this is something that can be championed by bloggers and non-bloggers (as consumers) alike, and brands who aren’t doing this need to be challenged.

How do you collaborate with brands and which kind of brands do you really like working with?
As already mentioned, I now only work with brands who are committed to being inclusive. I choose to work with those that understand that their product/service will appeal to my readership and who think I’m the right fit and personality for their brand. There’s nothing worse than a glaring mismatch between a blogger’s everyday content and what they’ve decided to promote on their channels. I only ever publish my own, original content for brands and very much prefer to produce blog content which is evergreen and searchable (I don’t understand why so many brands only ever want the instant fix of Instagram)! I’m more than happy to produce IG content but always try and push for blog content as well because my readership is very loyal and engaged and ROI is much higher. Otherwise, I enjoy styling presentations or video and photo shoots with brands to produce their own content – it gets me out of the house and working face-to-face with a bunch of new and interesting people, which I love!

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
Email is definitely the way to go – Instagram DMs unfortunately get lost among personal messages. I always warm to a personalised proposal more than a blanket email, and if the brand is a good fit for my readership (as mentioned earlier) and they get straight to the point with what they’re proposing, then I’m all ears. Oh, and be upfront about fees – say straight away whether there’s budget or not. There’s nothing worse than emails going backwards and forwards only to eventually find out you’re being given a detailed brief with a huge list of demands and there’s no intention of paying you.

What other blogs do you check out regularly (whether fashion-related or not)?
My ‘measure’ of the blogs I read regularly are those I subscribe to by email so I never miss a post. My favourites are Atlantic Pacific, Fashion Foie Gras, Grown and Curvy Woman and The Sequinist for fashion; Hayley Hall for beauty; Swoonworthy for interiors; Don’t Go Bacon My Heart for (naughty!) food and Forever Amber for lifestyle and brilliant writing. Though there are many, many more – too many to list here. I’ll always champion (and prefer) blogs over Instagram… they’re so much more meaty and satisfying!

Three-tier system of local Covid alert levels approved by MPs

October 14, 2020/0 Comments/in Politics, Public Affairs Political Database, Political Services Blog Posts /by Sam Webber

Vuelio has produced a summary of recent announcements following the launch of the Government’s latest scheme to reduce the rate of coronavirus infection, and a new package of economic support for businesses and employees in the most affected areas.

Prime Minister Boris Johnson has launched the Government’s latest approach to tackling the coronavirus pandemic, as a second wave is now spreading across the country, and with daily case numbers, hospital admissions and Covid deaths all rising. The measures have been voted through by MPs as part of a series of Statutory Instruments which were passed by 299 votes to 82.

We have produced an FAQ list which we hope is helpful.

What are the three tiers?
The medium alert level will cover most of the country and consists of the current national measures, which came into force on 25 September.

These principally include the existing ‘Rule of Six’ and the closure of hospitality venues at 10pm.

The high alert level will reflect many current local interventions, but there will now be consistency across England, with Scotland, Wales expected to introduce similar or even tougher measures shortly. Northern Ireland announced a package of measures today which amount to a two-week circuit break to overlap with school half term holiday that has been extended to 2nd November. The closure of pubs, bars and restaurants will commence on the evening of Friday 16^th October.

This high alert level primarily aims to reduce household to household transmission by preventing all mixing between households or support bubbles indoors. The Rule of Six will apply in outdoor spaces, including private gardens.

Most areas which are already subject to local restrictions will automatically move into the high alert level.

The very high alert level will apply where transmission rates are causing the greatest concern, based on an assessment of all the available data and the local situation.

This includes the number of cases, including amongst older and more at-risk age groups, as well as the growth rate, hospital admissions and other factors.

In these areas, the Government will set a baseline of prohibiting social mixing indoors and in private gardens, with the Rule of Six allowed in open public spaces like parks and beaches. Pubs and bars must close and can only remain open where they operate as if they were a restaurant – which means serving substantial meals and they may only serve alcohol as part of such a meal.

People will be advised not to travel in and out of these ‘very high’ areas.

Which local authority areas have been designated ‘very high’?
So far only the Liverpool City Region have been designated in the highest category.

BBC News reports that Essex County Council has requested a move from medium to high in a bid to get on top of the infection there. There are also reports that Greater Manchester and Lancashire could move into the very high category. The Independent reports that the Mayor of London could move London from medium risk to high risk ‘within days’ because the virus is spreading rapidly across the city again.

How can I find out the level for my local council area?
A postcode search on the Gov.uk website will update people on how the measures are affecting their local authority.

What support has been offered for businesses forced to close?
Chancellor Rishi Sunak has announced an expansion of the Job Support Scheme to assist businesses forced to close because of the new restrictions. The key aspects of the scheme are that the Government will pay two thirds of employees’ salaries to protect jobs over the coming months up to a maximum of £2,100 per month.

Cash grants for businesses required to close in local lockdowns are being increased to up to £3,000 per month as well.

Rishi Sunak has said:
‘Throughout the crisis the driving force of our economic policy has not changed. I have always said that we will do whatever is necessary to protect jobs and livelihoods as the situation evolves. The expansion of the Job Support Scheme will provide a safety net for businesses across the UK who are required to temporarily close their doors, giving them the right support at the right time.

What was Labour’s response to the three tier system?
Keir Starmer has publicly supported the Government’s introduction of tighter measures, though the party abstained in the vote to introduce them, which passed by 299 votes to 82.

The Labour leader has instead proposed a tougher approach, noting that more people are currently in hospital with coronavirus than there were in March when the UK entered its original lockdown and that the number of Covid cases in the UK has ‘quadrupled in the last three weeks’. He cautioned that the Government has ‘lost control of the virus’ given it is rising in all regions and noted that the Government is ‘no longer following scientific advice’.

Keir Starmer proposed a ‘circuit breaker’ for a short period of two to three weeks, coinciding with school half term holiday at the end of October, with the aim of bringing the rate of infection down.

Whilst there is an increasing likelihood that tougher measures will need to be introduced if the three tiered system doesn’t reduce the spread of the virus, the initial response to this call from Keir Starmer was not supportive, with a senior Government source calling the Labour leader ‘a shameless opportunist playing political games in the middle of a global pandemic’.

Cut for time: extra answers from our accessmatters session with Manifest’s Julian Obubo

October 13, 2020/0 Comments/in PR Pulse, accessmatters, PR, Marketing, Communications Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

Our recent accessmatters session with Manifest Brand Strategy Director and Head of Diversity & Inclusion Julian Obubo centred on the importance of developing diverse agencies and how everyone can be anti-racist.

Watch the full accessmatters session with Julian Obubo here.

Talking through the possibility of working with clients who use racist language, or who don’t even realise their own prejudices, Julian shared how vital it is for all of us to educate ourselves on systemic racism to create a better environment for everyone working in the public relations industry.

We ran out of time to answer all of the questions that came in during the session, so Julian has very kindly answered the additional questions regarding Blueprint status and getting clients – and colleagues – onboard with diverse representation…

How should agencies talk to clients about ensuring diversity in campaigns – particularly when expecting potential defensiveness/hostility?
Making the case to clients is getting easier as they can see examples of brands that have been called out for failing to recognise diversity. However, while shame can be a great catalyst to change, it is not as sustainable as getting your clients on board with a basic understanding and appreciation for diversity. That starts with being equipped to make the case beyond the ‘everyone is doing it’ argument. It involves being conversant with articulating the causative factors for the lack of diversity in campaigns – i.e. racism.

These conversations need to be constructive in order to be productive. No one responds well if they feel singled out, but at the same time, change cannot happen if defensiveness isn’t challenged.

For The Blueprint status, how often is it checked to ensure you’re still following the guidelines?
Agencies have to reapply every two years.

What happens if a comms team is passionate about improving diversity and inclusion, but the org’s leadership (C-suite/board) isn’t?
That’s usually a recipe for disaster. For diversity and inclusion to be taken seriously, there has to be support and accountability from the very top. If there’s intransigence but not resistance from leadership, the comms team can move ahead with implementing some D&I initiatives, prove they work, get buy-in from the wider team and then take that success to leadership as proof that more needs to be done.

If an agency’s motto is ‘we lead with diversity’ what should we expect to see from them?
A diverse team, first of all, and client work that shows the agency values diversity.

Watch the accessmatters session with Manifest’s Julian Obubo as well as our previous session with InFusion Comms’ Sara Hawthorn on the Access Intelligence accessmatters hub. Our next session is on Wednesday 14 October from 11am and will be with Melissa Lawrence from the Taylor Bennett Foundation – register to join us tomorrow.

Beauty Blogger Spotlight: Ronke Adeyemi, Brown Beauty Talk

October 12, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

We talk beauty with Brown Beauty Talk’s Ronke Adeyemi, whose love of reading magazines led to a passion for writing, a career in marketing and PR and creating what is now one of our top ten beauty blogs in the UK.

Ronke shares the formation of Brown Beauty Talk, what it was like to relaunch during lockdown and the importance of brands appreciating their Black female audience.

What attracted you to beauty/grooming blogging and what keeps you passionate about it?
I have always been interested in beauty as a teenager and used to get my fix from reading magazines. I was a mag addict. Also, writing was always my passion and after doing a PG in mag journalism I actually went into marketing and PR, which is where I remained. I started blogging back in 2008 in the early days but the topics I covered were a mix of lifestyle and pop culture. I was very active on Twitter and Instagram and saw a gap in the market on Twitter for a discussion for Black and Asian women to talk about beauty topics. So, in 2013 we launched the first Twitter chat about beauty from a Black and Asian perspective. It was called brown beauty talk and the rest is history.

I love newness so anything that is breaking news gets me interested. Plus, I love story telling – add that to the instant gratification and total control you get from pressing the ‘publish’. I love the idea that I can write what I like when I like (within moderation, of course).

What’s your favourite thing to post about and why?
Anything that my readers can relate to and that they can engage with really excites me. I also like writing about the experiences my readers face when it comes to purchasing beauty products, the way they are treated as consumers. Posts such as whether Black Lives Matter is a movement or moment and our post about the way Black female consumers are treated over the beauty counter were really exciting to share. I also love featuring the wonderful Black-owned brands that are out there and seeing the excitement I get from readers who have never come across these brands before.

How did you change your approach and content during lockdown?
Well, we relaunched on 1 June (after a nine-month hiatus) smack in the middle of lockdown and right after Black Lives Matter exploded so not only was it great timing but our content was more relevant than ever. Everyone was keen to find out about Black-owned beauty brands and while the publications were featuring them, they were focusing on US brands. So, we made an effort to look for UK Black-owned beauty brands. That was what made us stand out.

What selfcare/beauty/grooming advice would you give people who are unable to get out and access the new releases?
No need to worry – it’s all online! If you are an influencer, the PRs and brands are all hosting virtual press days and launches. If you are a consumer, there are some amazing websites (such as Hair Pops, Spring London and Detangled Hair) who stock beauty brands and also great apps (such as SLAPP) where you can virtually test and try products. Also, if you shop with a small brand, the brand owner will be able to give advice about the right products to use.

What tips do you have for looking good on cam during video chats for work and keeping up with friends?
I make sure my skin is in good condition by following my skin regime which is cleanse, tone and moisturise with a facial scrub once a week, and a face mask on weekends. For videos, I will put on mascara, blush and a bold lip.

Do you think the big beauty/grooming brands are open enough about their cruelty-free status?
I think brands have become more forthcoming recently but there is still a lot of work to be done.

What have been some of the worst ‘gimmick’ products or trends over the last few years in the sector?
Anti-ageing. The whole concept is just wrong. How can you stop ageing? And why would you want to? Women need to be encouraged to grow old gracefully, not to be ashamed of it. Brands should empower women by advising them of the right tools to use that will help them to make the most of themselves, not shame them into trying to look younger.

How do you collaborate with brands, and which kind of brands do you really like working with?
Recently, we launched the first beauty directory for Black-owned brands. It lists haircare, skincare and makeup products along with beauty boxes, candles and diffusers. This can be downloaded for free from our website.

We also work with brands on a consultancy basis where we provide consultations, market research, focus groups and blogger outreach. Prior to lockdown, we used to host lots of events – we have worked with Bobbi Brown, NARS, Urban Decay and MDMflow but now, that is all online.

We place sponsored posts on our Instagram platform and website as well as adverts.

I enjoy working with brands who appreciate Black female consumers; they do not need to be experts when it comes to Black women as long as they are happy to listen and take our comments onboard.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
An email with a press release detailing the brand, product or service always works well. Just keep it simple. What I am after is a really good story that I can sell to my audience. So, anything that has up to date stats on Black female beauty consumers, trends and insights would be great to hear about.

What other blogs do you check out regularly?
I enjoy reading Into the Gloss and Get the Gloss.

Tips on investing in and getting the most out of analyst relations

October 12, 2020/0 Comments/in PR Pulse, PR, PR Club PR, Press and Bloggers, Media Database Blog Posts /by Phoebe-Jane Boyd

This is a guest post from Erin Lovett, senior account manager at Missive.

Analyst relation programmes are an important part of most large business’ media strategies but are often overlooked by growing companies. It’s easy to understand why – there are no quick wins, and usually, no editorial coverage secured.

This begs the question: Why do large technology companies place such importance on their relationships with industry analysts? Is it really worth the investment?

The short answer is yes. For the long answer, keep reading.

What are analyst relations programmes?
Fundamentally, they are programmes of regular communication with industry analysts that work for independent consulting and research firms. Some of these companies, such as Gartner and Forrester, you have probably already heard of. These are large consultancies, with analysts across a wide range of sectors based all over the world. There are also small analyst firms with a niche focus – such as Beecham Research, that specialises in the internet of things (IoT), and Goode Intelligence, that reports on digital identity, authentication and biometrics.

Analysts within these companies usually have a specific technological/sector remit, and two primary responsibilities:
1. Writing reports investigating the state of their market and the players within it, including analysing financial data to track market share.
2. Providing bespoke consultancy to their clients, from go-to-market strategies to selecting technology vendors.
As such, positive relationships with industry analysts can have a variety of benefits for technology companies.

Inclusion in analyst research reports

Large companies that have commercial relationships with analyst firms can access their reports and use them for guidance on the best approaches to take and technology providers to work with.

Being included in an analyst report, such as this Gartner report, made available for free download by Rancher, gives your business credibility. It shows that, after intensive research and due diligence by real experts in the space, your company has been recognised as a key player.

Being referenced in bespoke consultancy

Large businesses often work with one or more analyst firms on a commercial basis, paying a significant annual fee for not only access to reports, but direct access to the analysts themselves. This enables analysts to elevate the guidance provided to individual businesses, from industry best practices, which are included in analyst reports, to ‘What is the best solution for our specific problem?’

The pinnacle of analyst relations is for your tech company to have a strong relationship with the analysts providing this consultancy. Analysts are true experts in their area, usually with a relevant technical or academic background and, as such, are well-respected by their clients. If a Gartner analyst recommends a particular tech provider to an enterprise-scale company, the likelihood is that the company will heed their advice

Impact on media footprint

Journalists often use analysts as a resource for long form articles and feature pieces. Although most publications do not have the budget to purchase analyst reports, analysts are happy to be quoted in the media, as this elevates their reputation and that of their employer.

Similarly, analysts are often invited on to conference agendas, as they are the ultimate experts in their sector.

If you have a strong relationship with an industry analyst that knows your business well, they may use it as a case study when speaking with journalists or on the speaking circuit. This raises your company’s profile and earmarks it as an industry leader.

Between report inclusion, bespoke consultancy and media impact, successful analyst relations programmes increase brand awareness, your company’s credibility in the market, and ultimately, sales.

5 ways to make your workplace more inclusive for dyslexic individuals

October 9, 2020/0 Comments/in PR Pulse, accessmatters, PR, Marketing, Communications Media Database, PR, Press and Bloggers Blog Posts /by Rebecca Potts

This week (5-11 October) is Dyslexia Awareness Week and with it estimated that 1 in 10 people have dyslexia it’s important to understand that it is displayed differently person to person. Often perceived as having trouble with reading and writing, dyslexia can also cause problems with short-term memory and speed of processing information. As we work towards a more inclusive workplace it is easy to overlook those with dyslexia as it is a ‘hidden condition’. However, there’s simple adjustments you can make to your workplace, meetings and recruitment style which will help your dyslexic colleagues.

1) Use a shared calendar
Having a clear view of the work and projects the team is working on is useful to everyone but it especially helps those with dyslexia to manage deadlines and visually highlight meetings, specific activities and differentiate between functions in a team. As working from home becomes more common across businesses using shared calendars such as Asana can help keep all activities for a team in one place that is accessible for all.

2) Quiet working areas
Open plan offices have many benefits and encourage collaborative working, however, for those with dyslexia, and other neurodivergent conditions, they can have a negative impact on their productivity and ability to concentrate due to the sensory environment such as background noise and distractions. Providing quiet spaces for individuals to work benefits all staff and with the increase in home working offering work from home days can also help.

3) Access to both printed and digital materials
Although it may be difficult to provide the majority of work-related materials in a printed format ensuring you can provide the option is important. This may take the form of printing meeting notes or for new starters, offering a printed version of an employee handbook as well as a digital copy.

4) Team profiles
Help new starters to your team by providing a short bio of each team member covering their job responsibilities so they can refer to this when asking for help or guidance. Individuals with dyslexia often exhibit poor short-term memory so providing a printed chart of the team helps combat this.

5) Inclusive language on job adverts
Ensuring your recruitment process is inclusive is vital and this starts with the job advert. Make sure that you only list skills which are required for the role, dyslexic individuals could be put off if a role requires ‘excellent attention to detail’. The same rule applies for job titles, try and avoid using words such as ‘guru’ or ‘advocate’ as these can be seen as vague and do not necessarily describe the role which is on offer.

World Mental Health Day 2020: PR events and initiatives round-up

October 9, 2020/0 Comments/in PR Pulse, PR Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This year’s World Mental Health Day (Saturday 10 October) couldn’t come at a better time considering the battering 2020 has given us all so far. And those working in the PR industry are particularly feeling the pressures – according to data from PRCA and Opinium released this week, more than a quarter of (26%) of those working in PR find their job extremely stressful, compared to 18% of the general public.

Despite this, teams across the public relations industry are supporting their colleagues, clients and friends this World Mental Health Day with their time, expertise and – on one team – paddle boarding. Here are some of the initiatives being put in place across the PR and comms community…

Considerations for colleagues
Plenty of agencies are giving employees the gift of extra relaxation time and new methods for chilling out and coping…

– The Liberty team have got off to a good start: ‘Today the team are turning their comms and emails off for the day if desired, so that they can focus on their tasks and work without having any disturbances,’ says Emma Hull. ‘Personally, I get so distracted by instant messenger – now we’re work from home – and then when ‘small’ tasks come through via email, I always stop what I’m doing to crack on with them, leaving me to stress over the major task that I was in the middle of. I think this is a great idea and something that should be done going forward. I love speaking to my colleagues but sometimes, there’s too much going on and their comments and small tasks can really interfere with a day’s work – sorry guys!’

– Shout out to the Happy team, who should be busy (or, rather, not busy) enjoying a paid day off today (take it nice and easy, Happy team).

– Sunny Side Up has launched ‘winter lunchtimes’ for its staff, taking proper breaks and getting outside and/or doing some exercise during daylight.

‘We’ve seen people get sucked into living-at-work rather than working-from-home and we have to make it really clear to everyone, that that’s not how to manage this situation,’ says managing director Zoe Ward-Waring.

– Big Wave PR has some big plans for this weekend: ‘We’re committed to supporting our employees’ wellbeing and have implemented a wide-ranging mental wellness programme, which has been vital for all during the pandemic,’ says MD Hilary Collins. ‘We’ve also introduced online mental education support for the team and this Saturday, a few of us are meeting up for a socially-distanced paddleboard! There’s nothing like fresh air, exercise and team spirit to lift our mood.’ Good luck out on the waves, Big Wave PR team.

– Hallam has a Mental Health First Aider programme in place, with four colleagues fully trained by the Samaritans to offer confidential chats to team members who may be struggling.

‘Being part of Hallam’s wellbeing committee and mental health first aider program has been incredibly rewarding, says Beth Pigott, one of the Mental Health First Aiders. ‘We have had a really positive response to the program, especially during lockdown, where it has been vital for all of the Hallam staff’s wellbeing to be prioritised during these challenging and isolating times.’

– MRM has just started an eight-week fitness and mobility programme with pro fitness, mobility and nutritional specialist Kevin Coulter to help support overall mental and physical wellness while working from home. Kevin’s looking forward to keeping the peeps motivated with ‘home workout ideas, mobility programmes and an evidence-based approach to good nutrition’.

– Political Lobbying and Media Relations (PLMR) will be holding a group coaching workshop around the theme of building resilience and promoting positive wellbeing to get the team ready for the incoming darker winter months. The team are also supported year-round by HR Manager and Mental Health First Aider Magda Lobodziec who’s always on hand to listen. Staff are also given extended days off during Christmas and Early Friday Finishes through the summer. This care extends to nutrition, too – PLMR held a lunch and learn session on ‘good mood foods’ and healthy snacking with a nutritionist and the team have had access to weekly yoga sessions for staff and their family over the last year. Oh, and the gym membership and flexi-working sounds pretty great, too.

– The Hotwire team has wellbeing allowances, free access to the Headspace app, and has trained seven Mental Health First aiders to help anyone who might be struggling with their mental wellbeing.

‘Our philosophy centres around a preventative culture – rather than reacting when people need support, we do our part to stop people ending up in that situation in the first place. This means encouraging people to be open about their mental health without any stigma, but also that work itself is not a cause of stress,’ says Hotwire’s head of people and culture Kam White.

– Stand Agency already offers wellbeing perks for its team, including weekly yoga, a wellness bounty, one day volunteering leave, two half day’s leave for creative thinking and days of leave for birthdays. To add to that, they’ve also committed to the Time to Change Employer Pledge, producing an Employer Action Plan centred on mental wellbeing, enabling employees to feel safe in sharing their thoughts and experiences with mental illness and creating a positive and open work environment.

‘A happy and supported team helps create a successful agency, and at Stand we have always encouraged people to be open and talk about the stresses and strains of life, especially at a challenging time like now’, says founder and MD Laura Oliphant. ‘Committing to the Time to Change Employer Pledge was a natural step in our commitment to normalise talking about mental health at work and support wellbeing with actions, not just words.’

– The Smoking Gun PR team are hopefully taking it easy today. ‘This week we’ve invited our team to clock-off early and take an hour to do something entirely for themselves – whether it’s going for a walk, taking a bath, slobbing out on the sofa or calling a friend. Whatever helps them to unwind,’ says senior account director Rose Alleston.

– And check out Fiona Scott, of Scott Media, on personal responsibility to be mindful of mental health issues, here.

Supporting on client and charitable initiatives
And here are just some of the campaigns the PR community are working on with clients, or for free/lower rates, right now…

– Mental health is Onyx Media and Communications Ltd’s charitable cause this year, and the team will be giving their time to promote MyCognition, Minds Anonymous and My Trauma Therapy.

‘Most of us have been affected by poor mental health, either our own or that of family or friends,’ said Onyx’s founder and MD Anne Cantelo. ‘My own family have been particularly badly affected, including one suicide. All these fledgling initiatives could make a significant impact, if enough people hear about them. My wider team, including our media trainer and content producer, have all given their time for free or at a very reduced rate. Good PR can sometimes change the world. This is one of those times’.

– Big Wave PR (the paddleboarding team) will be running a campaign for Headucate on mental health education.

– Louise Harris PR is helping out with the release of Rock Choir’s Christmas charity single Keeping The Dream Alive to support the Mental Health Foundation and help raise awareness of mental health.

– Kara Rose at KRPR is working with not-for-profit organisation Breathe Therapies, which offers treatment for those with mental health issues and has just invested in VR technology to reach those currently shielding.

‘There is still a stigma associated with mental health conditions that we need to dispel,’ says Kara. ‘Reaching out and supporting those in need is imperative, especially right now as the COVID-19 crisis continues to sweep the country. I would urge everyone to keep talking and to keep checking in with friends, colleagues and, of course, family’.

– The Media Snug is working with GoVox, a tech solution recently approved as a support tool for the mental health and wellbeing of NHS staff and MIND teams.

– Prestigious PR is helping out Scentered, who has partnered with PassionFit’s Reena for an Instagram Live takeover on the day and a giveaway. The Scentered team will also be doing a Q&A on coping mechanisms for dealing with difficult times.

– Emerge has launched the image-led ‘The New Face Value – dig a little deeper’ campaign with men’s wellness platform Manual, aiming to raise awareness of men’s mental health struggles and encourage sharing.

Wedding Blogger Spotlight: Claire Gould, The English Wedding Blog

October 8, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Press and Bloggers, Media Database, PR Blog Posts /by Holly Hodges

Since the fateful November morning when wedding calligrapher Claire Gould found herself with some free time and decided to buy a domain name, The English Wedding Blog has found faithful readers and supportive photographers and vendors across the wedding scene.

In love with the happiness of the industry, Claire is devoted to helping couples plan their dream wedding. As big days were delayed by the pandemic this year, the blogger shares what advice she’d give to those who’ve had to rethink and reorganise their upcoming nuptials and whether she believes marriage will continue to be a constant in the future.

What keeps you passionate about wedding blogging?
There’s a lot of love in weddings (obvs!) and it spills over into my life, I think! I love the happiness of it all, and I’m fiercely proud of the UK wedding industry. I love my role of matchmaking couples with their dream wedding suppliers, and that’s the best thing about this job. Right now, with weddings being postponed and the industry suffering so badly, it’s even more important to me to keep blogging and support everyone as much as I possibly can – and in a positive and uplifting way!

What originally got you into writing about it?
I have my own wedding business: I write calligraphy when I’m not blogging. So, one November morning when I had no wedding orders to write with my dippy ink pens, I decided to buy a domain name. Things snowballed from there! The support I’ve had from the very beginning from photographers and other vendors has been amazing. My blog has a life of its own now!

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I’ve had to plan way in advance, with the knowledge that there won’t be many weddings this year, so finding content isn’t going to be easy. I’ve been filling my editorial calendar like a demon (we’ve daily posts scheduled now until October, already!) and I now consider my main job role to be ‘emailer’.

What are the main pieces of advice you’d give to couples whose big day has been delayed by lockdown?
I’d just give them a hug. It must be the worst thing, to have such a big, happy (and expensive) event postponed. But that’s the key: postpone, don’t cancel. Think what’s important to you: getting married as soon as you can, or having everyone there to see you get married. A wedding is a party: it’s perfectly fine to get married quietly with a couple of witnesses, and celebrate with a massive wedding (if that’s your thing) months later.

Weirdest/coolest/most unusual wedding theme you’ve seen?
Surprise weddings are my favourite. I’ve featured a few which started out as christenings, then the bride nipped out for a moment and came back into the church with a bunch of flowers and a new dress. The reactions are AMAZING. One time the groom stayed in jeans, and he still looked cool as anything. I love intimate weddings, with close family – the atmosphere just has a zing you don’t see in massive celebrations. Having said that – the Asian weddings we’ve featured, and the Jewish weddings, have the most incredible party atmosphere every single time. It’s all about the joy, and no matter what ’theme’ you choose, ultimately it comes down to off-the-scale happiness, captured beautifully by brilliant photographers!

What’s the most you’ve seen someone spend on their wedding day, and the least?
I don’t like to ask for specifics when it comes to wedding budgets. We’ve featured village hall celebrations, and massive country estate weddings. One had a helicopter – I remember, because a photographer who’s a friend was so excited he got to ride in it with the bride and groom! Creativity is more important than budget for me – and being yourselves. We’ve featured some super stylish registry office and pub weddings which are easily as perfect as the big country hotel ones!

Have you noticed interest in getting married waning or becoming more popular with couples again since you started blogging?
It’s a constant. People will always want to get married – it’s the hows and wheres that change. We see more elopements now (which I love!) and lots of barn weddings. Styles change but folks will always fall in love and want to share it with the world. And weddings are super happy occasions full of fun and love and laughter – they look brilliant and make for amazing blog content!

How do you collaborate with brands and which kind of brands do you really like working with?
I work with UK wedding photographers, planners and stylists, florists, venues, cake designers and stationers… all wedding brands and small businesses. It’s those little independent business owners I love working with most: they’re absolutely passionate about what they do, and it’s really exciting to work together. They’re also really lovely humans and creative souls. I’d rather work with small brands for a smaller advertising fee than with corporates for big money – my heart and soul is with the little guys!

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
Our content has to be unique, inspiring and visually powerful. Wedding blogs are driven by beautiful imagery: that’s key to any feature we publish. And rather than focusing on products, we have a lifestyle focus: so, collaborations with a bunch of wedding businesses (photoshoots for example) are a great way to start! I’m easily swayed by gorgeous photography, though – send me photos of amazing bouquets or modern wedding cake designs and I’m all yours!

What other blogs do you check out regularly (whether wedding-related or not)?
I have quite eclectic taste! So – I’ve been a blogger for a LONG time and I’ve always loved reading Wonky Words – Scarlet’s posts are genius. I love the Calligraphy Masters vlog as well. Oh, and Master of Malt (I’m a whisky girl). Rebel Recipes is another fave. Most of the people I follow are wedding photographers, and I read too many of their blogs to name! The best are sprinkled with personal stories as well as work stuff – my favourite thing is finding out people’s weird habits and guilty pleasures. Oh, and seeing photos of their cats!

From sports stars and shirts to supermarkets: when brands take a stand

October 7, 2020/0 Comments/in PR Pulse, accessmatters, PR, Marketing, Communications Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

‘Go woke, go broke,’ is how a spokesperson from the Laurence Fox-launched Reclaim Party chose to summarise the social media dust-up that followed Sainsbury’s tweet on inclusivity last week. With the reminder to shoppers of their opportunity to shop elsewhere if they so wish, the #BoycottSainsburys hashtag got a lot of use by those happy (though, many don’t sound particularly happy…) to take the store up on its offer. But will the company’s stand on diversity really result in fewer sales?

Whether taking a stand on politics, social justice or who you welcome as customers is too risky a choice, or a good investment for longer-term loyalty, is a decision every brand, big or small, has to make in 2020. While brands wading in on politics may be a step too far for some – 56% of consumers prefer their brands not to, according to the 2019 Edelman Trust Barometer – accountability is increasingly being demanded from businesses and politicians, just as it is from family and friends. Accenture’s 2018 Global Consumer Pulse Research tells us that 62% want companies to take a stand on issues they are passionate about. Edelman’s 2018 Earned Brand Study also found that 64% of consumers choose to avoid or boycott brands based on their stance on societal issues that are important to them.

In this climate of accountability, big brands are taking the gamble of going beyond cause-related marketing mainstays like teaming up with favoured charities, and making major business decisions centred on ethics. The Fred Perry clothing brand recently made it very clear that its ‘association’ with the far-right Proud Boys group in the US is a ‘frustrating’ one, asserting that its laurel wreath instead represents ‘inclusivity, diversity and independence’. Ben & Jerry’s has been successfully taking public stances on political and social issues for years, well-known for its long history of social activism and ice-cream flavour launches with celebrity (and, on film, a superhero) namesakes for charitable causes.

Even brands not known for their politics or moral stances are taking the step towards matters of social justice – Gillette’s The Best Men Can Be advert took the harms of toxic masculinity as its focus instead of the effectiveness of its blades, and went viral at the start of the year. Nike’s gamble on its ‘Believe in something’ ad campaign with former NFL player Colin Kaepernick reportedly made the company $6 billion since its launch in 2018.

For Nike co-founder Phil Knight, the threats of boycott that followed the advert from certain sections of the public wasn’t enough for the company to rethink – taking a stand is more important than that: ‘It doesn’t matter how many people hate your brand as long as enough people love it. You can’t be afraid of offending people. You can’t try and go down the middle of the road. You have to take a stand on something.’

And there’s no going back now – brands making their stance on politics and societal issues is more and more important for consumers, particularly among younger demographics. 83% of Millennials (who, arguably, maybe aren’t so young anymore…) say it’s important for the companies they buy from to align with their beliefs and values, according to the 5WPR 2020 Consumer Culture Report. And 76% of actual young people answering the DoSomething Strategic’s 2018 Survey of Young People and Social Change said they have purchased or would consider purchasing a brand or product to show support for the issues it aligns itself with.

Wherever you’ll be choosing to shop for the foreseeable, the ice-cream, shirts, razors and sports stuff you buy have certain values assigned to them now. So, which values do you want your brand to be known for?

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