RISJ

The short-term memory of social

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At newsrewired yesterday (19 July), Nic Newman from the Reuters Institute for the Study of Journalism presented new research on ‘Brand attribution when accessing news from distributed environments’.

The news for most publishers is not good; social traffic generally doesn’t remember where it reads stories.

While 23% of the surveyed group use social media as the main route to news, a shocking 53% of those couldn’t correctly attribute the news brand that delivered the story. For news found by search it was even higher, with 63% not recalling the news brand – though with less chances for a news organisation to brand a Google results page, this is perhaps more understandable.

Another surprise is 19% of those that access their news directly couldn’t remember the news brand which begs the question how they find it in the first place.

RISJ study

These numbers don’t speak true across the board though, with brand-loyal news readers much more likely to recall when they’ve read the story on their favourite site no matter how they get there. This suggests an engaged reader who is familiar with the tropes of their chosen site.

Loyalty in the media

This can be broken down even further by brand. If we look at social traffic to different brands, it’s clear the Guardian and Buzzfeed are riding the waves of success while the Independent, Metro, Sun and Mirror, were struggling much more.

Social media good outlets

Nic Newman pointed to the way the news is presented on social media being a source of explanation, with the Guardian clearly branding posts at every opportunity compared to other major news brands that have more generic-looking posts. Another consideration is the demographics of the readers with younger more internet savvy readers drawn to the Guardian and BuzzFeed over other traditionally presented sites.

The report finds that other factors affect social traffic’s ability to correctly attribute stories, including age (where young readers have higher attribution rates), and topic – with political news and weird news leading the charge in terms of brand memorability.

The full report is available online and offers a fascinating glimpse into the behaviour of online traffic and the significant work that lies ahead for news brands.

Tania Tirraoro

Blogger Spotlight: Tania Tirraoro, Special Needs Jungle

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Special Needs Jungle (SNJ) is the special educational needs and dibailities (SEND) specialist blog that aims to empower parents. Founded by Tania Tirraoro, Special Needs Jungle recently topped the Healthcare Blog Ranking. Here, Tania talks to us about the breadth of her blog, the importance of truth and accuracy, and working with PRs.

How would you describe your blog?
Special Needs Jungle is a parent-led blog, founded in 2008. Since then, it has grown and regularly features columnists and guest bloggers on all topics around SEN, disability, child health and disability parenting. We’ve produced helpful resources and infographics for people involved with SEND that are endorsed by the Department for Education. SNJ is the most influential SEND blog in the UK and aims to help empower parents with knowledge and resources as well as informative articles.

Why did you start your blog?
I started it as a way to help parents get the special educational needs support their disabled children needed, after I had successfully got my own sons’ statements of SEN. As the need for help and information grew with the SEND reforms, so did the blog.

What makes your blog different from others in your field?
There are now many SEND blogs out there, but SNJ was one of the first. We’re different as it’s not about one family or one subject but crosses all types of children and young people’s needs. We have a strong pool of expertise in our volunteer writers who are both expert parents and SEND professionals. We also work with the DfE and children’s charities to ensure that we provide a comprehensive range of articles and information. We have a very large audience for our niche, and a far-reaching social media presence. I hope we’re seen as a trusted source.

What’s the biggest issue facing health in the UK at the moment?
The cuts to the NHS and education are undoubtedly the biggest challenge. The population is growing and better medical treatment means more people, from preemie babies to the sick and elderly, are surviving longer. Not paying health workers enough and taking away training funding is putting stress on staffing, while cuts across the board are causing unsustainable pressure. You cannot continue to get more for less and the funding that’s being put in is just not enough.

How important is accuracy and truth to your blogging?
Vital. We tell it like it is and if we didn’t, our readers would lose trust in us. As an experienced journalist myself, it’s fundamental to me that if you’re going to put out information to vulnerable people, it has to be easy to understand and totally accurate.

What are your favourite topics to cover?
Although we talk a lot about the difficulties of SEND, I love posts about self-help and alternative therapies that will work for children and parents. As someone with a rare condition, I also like to cover rare disease topics. And of course, top tips.

What makes your blog successful?
Being consistent. We’ve been around for a long time and I hope we have something for everyone. We also have a growing readership of people who are not parents of SEND children but who work in the field both in education and health. I often think people forget that at its heart, it’s just me, unpaid, my SNJ partner, Renata Blower, and whoever can get a good post to me that I think people will be interested in. I figure if I’m interested in it, others will be too.

How often do you work with PR professionals for your blog?
We work with book publishers often to highlight new books and are open to good ideas, but we do charge for talking about commercial products as you would expect (though it sometimes comes as a surprise to them!). We have to pay the hosting and other fees at the end of the day and we know that a feature on SNJ is worth something. We will often run a giveaway for a new book so our readers benefit, which is fab! We feature articles from charities and non-profits for free.

What top tips would you give to PRs who want to work with you?
Know your stuff about SEND. Know our blog and its readership and don’t expect something for nothing. And don’t believe the readership stats you get from anywhere except us.

What advice would you give to new bloggers?
Think about the long term. Are you going to just talk about your family and if so, how much are you prepared to make public? What will your kids think if they read it now or in years to come? And most of all, be aware that any pictures of your children you put on there are likely to end up in places you’d rather not think about. Trust me on this. At SNJ we now never use pictures of other people’s children unless the parent is also in it, very close, so the child’s image can’t be easily isolated. There’s no need for us to add to what is already so freely available to be used in other, sickening ways.

What are your favourite blogs/publications to read?
Well, other than my other blog, A Life, not As Advertised and Renata’s blog, Just Bring the Chocolate, I like Hayley Goleniowska’s Downs  Side Up and Nancy Gedge’s The Diary of a Not So Ordinary Boy. I like others too, but I don’t get a lot of time to read them, as my other big interest is in consciousness studies, healing and remote viewing. I’ve just been on a consciousness exploration course with The Monroe Institute and so free time is spent reading about these subjects.

Special Needs Jungle features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists. 

Iron throne

Can Vuelio win the Iron Throne?

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The challengers to the Iron Throne are now in full combat mode as Game of Thrones Season 7 started this week.

But the burning question on everyone’s lips is, ‘what PR tools would benefit the respective kings and queens?’ Well ask no longer as here we present the top challengers and how they’d take over if only they had a good internet connection and a computer.

BEWARE: SPOILERS AND FRIVOLITY LIE AHEAD

Cersei Lannister – Influencer Rating
Cersei is the current ruler of Westeros so can call the Iron Throne her own. After destroying the Faith, and many of the country’s elite, her public stock is at an all-time low. An unpopular leader doesn’t bode well, often leading to riots and challengers to the crown – though Cersei has those in abundance anyway.

The main issue with Cersei as a Vuelio customer is she just doesn’t care. There’s very little to suggest Cersei wants to improve her standing with the public, using fear and secrets to keep the people in their place – so what good would Vuelio be?

Influencer rating
Vuelio’s unique Influencer Rating will give Cersei immediate access to the most popular people in Westeros and snuff them out before they become challengers. The influencer rating makes it quick and easy to find people who are influential by topic or outlet, allowing Cersei to quickly weed out her enemies. Cersei would obviously try all she could to manipulate the system so she was the only one with a score of 100, but as it is infallible she’ll have to settle for destroying the other influencers.

 

Jon Snow – Horizon Scanning
Jon’s had a mixed bag of public relations experiences – gaining support among many noble families who are happy to declare the honourable man ‘King in the North’, but struggling against those who believe he should never have let the Wildlings through The Wall (the ones who murdered him, for example). After his victory over Ramsey Bolton, he also has his cousin Sansa Stark to work with (while Littlefinger continues to whisper in her ear).

Horizon Scanning
Jon’s a busy man and has a number of competing priorities, that’s why he needs Vuelio’s Horizon Scanning. A custom report from the Vuelio team will give Jon everything he needs to know about his stakeholder community, including: key events among the noble families, the latest reports from his competition and Castle Black, and debates between allies and foes. Jon will then be equipped to take on all his challenges with one concise report.

 

Sansa Stark – Stakeholder Management
While Sansa doesn’t claim to desire the Iron Throne, Littlefinger’s persistent meddling is clearly niggling in her mind and she’s shown strategic brilliance before now that can’t be ignored.

Sansa wants her voice to be heard, and she’ll be making use of Vuelio’s engagement tools internally as much as externally.

Stakeholder management
Working closely with Jon, Sansa will be able to track every item of communication which comes from their joint claim to Winterfell. She’ll be able to see what messages Jon’s spreading and also log her own, so they can share the success as a team. This also means that next time there’s a battle, she doesn’t have to keep the Men of the Vale a secret.

 

Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Freer of Slaves, Queen of the Andals and the First Men, Khaleesi of the Great Grass Sea, Breaker of Chains, and Mother of Dragons – Media Monitoring
Daenerys is effectively entering a new market, bringing a new product (House Targaryen) and looking to quickly become the most-loved brand.

Waging war is tough, people die and the public’s emotions are up for grabs. Tackling the Lannisters head on will likely gain the Mother of Dragons early support but Westeros is bigger than King’s Landing and there are many other pretenders standing in her way.

Media Monitoring
Daenerys needs to keep track of her progress as she invades her homeland, monitoring all the coverage whether it is in Dorne or the Riverlands. Is her brand’s message being spread in the right way? Do people love the Targaryen name once again? With built-in sentiment tracking, Khaleesi will always know where she’s loved and where she’s not.

 

The Night King
The Night King doesn’t need PR software, he has influence over all the dead and in war, there’s a constant supply. Also, his icy touch would struggle to operate cutting edge software and at the moment Vuelio is only available south of The Wall.

man on the phone from behind

Newsquest Needs a Better Mobile Phone Deal

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As work-related perks go, the occasional personal call from a work-owned mobile phone is hardly excessive. However, according to a recent report from The Press Gazette, regional publisher Newsquest is clamping down on all personal phone calls made from company-owned mobile devices.

An email to Newsquest staff said: ‘From 1 July all calls must be tagged, and non-business calls will be deducted from your salary. This means that if you do not tag a call at all it will be deemed to have been personal, and be deducted from your salary automatically.’

Essentially this move will introduce another, unwanted administrative task into already stretched journalists’ working days.

An inside source at Newsquest told The Press Gazette: ‘People are too busy to deal with this. There have been so many staff cuts that people simply do not have the time to deal with unnecessary admin. The feeling is that the company is hoping people will forget to do this so they can get money out of them.’

The source complained: ‘Why, when they have lost so much goodwill among their staff after years of job cuts and frozen wages, can they not find it in their hearts to let people off with the odd 50p phone call if they do find themselves in a position where they have to use their work phone?

‘Are they going to start charging people if they call to make a dentist’s appointment from the desk phones? Is this the best way to go about saving money?’

Newsquest recently switched mobile providers from Vodafone to Alternative Networks.

You have to question how good a deal they got in the switch when they are forced to make such an unpopular decision which could lead to poorer workplace productivity and morale.

Vuelio Blog Awards 2017

The Vuelio Blog Awards are back

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Due to overwhelming popular demand, the Vuelio Blog Awards are back with a bang in 2017.

The annual celebration of top bloggers from the UK and Ireland will this year take place on 24 November at a brand new venue – the Bloomsbury Big Top. Vuelio will take guests on a journey into another world with live entertainment and fine dining accompanying the presentation of 15 awards to the best of the best.

This year’s categories aim to represent as many bloggers as possible, giving everyone a chance of bagging themselves one of 2017’s hottest prizes.

The categories are:

  • Arts and Entertainment
  • Beauty
  • Best Newcomer
  • DIY and Interior Design
  • Food and Drink
  • Health and Fitness
  • Fashion
  • Men’s Lifestyle
  • News and Politics
  • Parenting
  • PR, Media and Communications
  • Travel and Leisure
  • Wedding
  • Women’s Lifestyle
  • Best UK Blog

In order to be in with a chance of winning, and joining giants such as Slummy Single Mummy, London Beauty Queen, Mad About The House and Guido Fawkes, all bloggers must be listed on the Vuelio Media Database.

As well as improving the categories, Vuelio has also increased the number of shortlisted finalists from four to six, ensuring the judging panel has a wider selection when they make their ultimate decision.

Now in its third year, the Vuelio Blog Awards are firmly established as the industry’s most prestigious night. Sponsorship opportunities include award categories, the drinks reception, Twitter Wall and photo booth, with packages to meet every company aim and budget.

If you’d like more information about sponsoring, please contact Jake O’Neill: 0203 426 4012 or email: [email protected].

Keep your eyes peeled for further Vuelio Blog Awards announcements, including the judging panel and ticket sales.

Drop of Light / shutterstock.com

Theresa May in the Wrong Trousers

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Theresa May may rue the day she ever heard the name Amanda Wakeley. Who would have thought a pair of trousers by the British designer could have caused the Prime Minister so much trouble?

First there were the accusations of being out of touch with the rest of the country. At £995 the leather trousers seemed a little excessive in times of austerity.

Then fellow conservative Nicky Morgan poured fuel on the ‘Trousergate’ controversy by suggesting that the cost of the trousers eclipsed anything she had bought with the exception of her wedding dress, only to be seen sporting a £950 Mulberry Bayswater handbag a couple of days later.

OK, perhaps we can forgive the pair who have reached the top of their political careers for their expensive tastes.

But it gets worse.

According to a report in The Independent, Theresa May didn’t want to wear those ‘bloody trousers’.

It seems the most powerful person in British politics (not to mention one of the most powerful woman in the world) was convinced to wear the expensive trousers by a political aide, former joint chief of staff Fiona Hill.

The allegation was made by the Prime Minister’s former spin doctor, Katie Perrior, who described the who situation as a ‘PR Screw-up’.

Perrior said: ‘I didn’t even like the bloody trousers – they were the wrong kind of brown, if you know what I mean.’

Perrior suggested that the PM wanted to wear her own clothes for the much-criticised photoshoot but Hill was insistent.

Hill famously fell on her own sword following the conservative’s botch election campaign.

Sure, we might all need a little fashion advice from time to time, but surely the Prime Minister of a ‘strong and stable’ British government has the strength to decide what trousers she should wear on any given day.

enterprise software Workplace by Facebook

Does your agency need Workplace by Facebook?

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Workplace, Facebook’s newest enterprise product, is a promising tool for the marketing communications industry. Here Ketchum’s Melissa Barry writes for #FuturePRoof on the benefits of the system. 

Workplace by Facebook has the ability to fundamentally change the way that organisations work. Workplace is Facebook’s enterprise product where employees can connect, communicate, and collaborate in a secure space. Having launched at the end of 2016, there are currently over 14,000 companies using the platform across a variety of industries throughout the globe.

One of the best things about Workplace is that it is familiar and easy to use. For marketing and communications professionals who are often active on this social network in their personal lives, there is no training required.

Features
Workplace has many similar features to Facebook such as a News Feed, messages, and most importantly, groups. It also looks great on your desktop or on your mobile device. I like to describe Workplace as being similar to your personal account, but with fewer political rants and cat memes.

Groups are the essential feature and the main way employees communicate on the platform; you can have a group for a specific team or project, a social employee group or even an all-company group to reach your entire organisation.

Distance bias
As someone who works on a global team with members in New York, London, and Düsseldorf, and with many of us often travelling, I can personally attest that this platform has reduced distance bias. We are constantly connected through Workplace sharing daily updates ranging from where we will be that day, real-time learnings, and of course fun, social sharing such as what we are eating on an international business trip.

Workplace also has a video chat capability and actually seeing each other and easily connecting via video has helped to alleviate distance bias.

Beta test
We were selected to be part of the Workplace beta test with a small group of 200 companies. We were thrilled to try it out launching a ‘pilot’ for our agency. I put the word ‘pilot’ in quotes because we had so many employees ask to join the initial group, about a quarter of our organisation, that it no longer felt like a pilot. There was huge enthusiasm over a collaboration platform that everyone instinctively understood.

Excitement and momentum of the tool continued to grow, but in terms of publication, engagement has slightly plateaued. We have about 70% of the agency with accounts and about half of the organisation as monthly active users.

With any new technology or change, there are those who are innovators and early adopters. The innovators and early adopters were those who self-selected into the initial pilot. Commitment and enthusiasm around the platform is still strong with this audience. The early majority has engaged, and now we need to conquer the late majority and the laggard population.

Overall, Workplace, and other enterprise social networks, have huge potential. Workplace has been a smashing success in some pockets of the agency, and I see it as a major area of opportunity for other areas of the business that are currently less engaged. If we can get 80% or more of our business as active monthly users, I think this can positively shift our agency resulting in a more borderless organisation with engaged employees who create the best ideas and programmes for our clients.

[testimonial_view id=7]

Eddie courtesy of @SouthernRailUK

#AskEddie Wins

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Want to deflect a little social media heat away from your brand? How about letting a smart, polite and socially-savvy teenager run your Twitter account for the day?

That’s exactly what embattled train operator Southern Rail did last week with amazing results.

Eddie the intern signed on the company’s Twitter account with the Tweet: ‘Hi, Eddie here! Here on Work Experience and ready to answer your questions! J’

Within minutes, 15-year-old Eddie was flooded with all manner of questions, very little about train travel, and soon after a flurry of job offers.

For two days, Southern Rail’s Twitter feed was full of smiley faces, fun facts and plenty of hilarity – but not everyone appreciated the joke.

Some even went as far as to suggest the company used #AskEddie to divert attention away from the usual grumbles they face. Planned positivity or not, letting a 15-year-old work experience boy loose on a huge corporate account suggests either a brazen belief in Eddie or a lack of consideration for the power social media has.

It is all too easy for things to go wrong on social media and tweets can quickly damage reputation. The fact Eddie announced his age and employment status probably played in his favour but it still seems like a risk to have let him communicate with the public, especially when, in this case, they are often irate. Southern was lucky that this risk paid off.

Was #AskEddie a stroke of PR genius, a bit of light-hearted fun or a complete disaster? Share your thoughts in the comments section below:

ITV plc

ITV appoints first female chief executive

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Carolyn McCall has been appointed ITV’s first female chief executive. She will succeed Adam Crozier early next year.

McCall is joining ITV from easyJet where she has been chief executive for seven years. She was also previously group chief executive of the Guardian Media Group.

The Guardian has reported that she was chosen as the preferred candidate at the end of last month and negotiations since have focused on her remuneration. She is expected to earn broadly the same as Crozier who earned about £27m in his seven years in charge.

ITV has reported she will receive, ‘an annual salary of £900,00 and a pension allowance of 15% of salary. She will also be eligible for a bonus plan up to a maximum of 180% of salary and a long-term incentive plan up to 265% of salary.’

Peter Bazalgette, Chairman of ITV plc, said: ‘Carolyn stood out for her track record in media, experience of an international operation, clear strategic acumen and strong record of delivering value to shareholders.’

McCall said: ‘I’m really pleased to be joining ITV. It is a fantastic company in a dynamic and stimulating sector. I am looking forward to getting to know all of the people at ITV and helping it make the most of the amazing opportunities that it has in the future.’

McCall will start her role on 8 January 2018.

Game of thrones, whitewalkers

Five things you shouldn’t have missed

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A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week.

1. Eddie wins the internet

Eddie courtesy of @SouthernRailUK
A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern Rail’s official Twitter account, immediately spawning a new subculture of Eddie fandom. Using the hashtag #AskEddie, Twitter users threw a variety of questions at him such as ‘Shall I have chicken fajitas tonight or chicken thai green curry’ and ‘What biscuits would you suggest we get for our clients in our Business Lounge?’, but Eddie was ready for them all, with popular responses making him an internet sensation.

Eddie’s 15 minutes, which encompassed national news coverage and an interview on Radio 1, came to end on Wednesday, leaving Southern to deal with the usual complaints and grumblings (normal service has resumed).

2. Stormzy isn’t Lukaku

The Herald in Ireland was subject to a sense of ire and mirth online when it somehow managed to print a picture of grime artist Stormzy alongside a story about Manchester United’s new £75m striker Romelu Lukaku. The mistake caused cries of racism from some and incompetence from others, while many unsurprisingly just found ways to make jokes. Unfortunately for The Herald, Stormzy himself was unimpressed:

The Herald later apologised.

3. Andy Murray calls out ‘casual’ sexism

Andy Murray crashed out of Wimbledon this week (along with fellow contenders Djokovic and Nadal) in the quarter finals. He still managed to find victory online though, through his post-match interview. Murray, stolid as ever, picked up a journalist’s ‘casual’ sexism in a question that started, ‘Sam [Querrey] is the first US player to reach a major semi-final since 2009’, to which Murray quietly corrected him, ‘male player’. Among thousands of fans online, Murray’s clearly proud mother Judy led the way on Twitter, commenting: ‘That’s my boy’.

4. Winter is coming

For those that didn’t know, and really where have you been?, Game of Thrones returns to UK screens on 17 July. Sky Atlantic is the place to catch Season 7 and to remind the public, Sky released a number of White Walkers across famous UK landmarks. Taking in Hadrian’s Wall, Oxford Circus, Tower Bridge and Buckingham Palace, the White Walkers were hard to miss as they posed for pictures, complete with skeletal horse.

Game of thrones season 7 on Sky Atlantic

Zai Bennett, director of programmes, Sky Entertainment UK and Ireland said: ‘It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us.’

5. Top 50 Blogs

Vuelio has updated the Top 50 UK Blogs, the country’s most definitive guide to leading blogs. The methodology considers frequency of posting, social presence, Vuelio influencer score, traffic, the recentness of posts, currency and interaction from the blog’s readers, creating a diverse collection of bloggers. Guido Fawkes managed to retain his top spot, but the ranking changed greatly beneath him, with a total of 17 new entries.

Seen something that we shouldn’t have missed this week? Let us know in the comments below.

Digital and print media

Have News Aggregators Had Their Day?

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The Independent recently made the headlines themselves for all the wrong reasons after a freelance journalist accused them of lifting his story from an online news source and refusing to pay for it.

According to reports on The Press Gazette, The Independent told the freelancer: ‘There is no copyright in news.’

In law, this statement is technically correct, however some media pundits have questioned The Independent’s ethics, highlighting how little text from the original article was rewritten.

Jon Harris, in his role as the chairman of the National Association of Press Agencies, said: ‘Journalists are of course entitled to follow up news stories filed by others but as long as they do their own work on it such as getting extra background, extra quotes and extra pictures. Bashing the original version around a bit doesn’t cut the mustard anymore.

So the news that Rochdale Online, a hyper-local news site, has recently won a court battle against Manchester Evening News for a similar issue, will surely be seen as good news by freelance journalists, smaller news publishers and news agencies.

Rochdale Online claimed Manchester Evening News had taken a story from its site and attempted to pass it off as the work of one of their own journalists.

Rochdale Online chairman told journalists: ‘The MEN defence was “there is no copyright in news” and as the article was not copied “verbatim” there was therefore no copying and hence no breach of copyright.’

The court disagreed with this line of defence and ordered Manchester Evening News to pay £200 plus costs.

Will this set a precedent in future claims of plagiarism and how will it impact on the now widespread practice of news aggregation? Have the news aggregators (and who isn’t an aggregator these days) had their day or will ‘copy and paste’ journalism continue to thrive in this digital age?

Red Ted Art author

Blogger Spotlight: Maggy Woodley, Red Ted Art

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Red Ted Art is the creative crafting blog from Maggy Woodley. Covering a range of easy and fun crafts for all ages, Red Ted Art was also recently ranked in our Top 50 UK Blogs making Maggy one of the top bloggers in the UK today. Here Maggy tells us the secret to her success, toilet paper roll crafts and how she likes to work with PRs.

Can you tell us about your blog?
Red Ted Art is a kids’ crafts blog that has been running for seven to eight years. It is designed to help both busy parents who feel that they are ‘not crafty’ to get creative with their kids, as well as older kids to find easy craft inspiration to get creative on their own. Crafts should be fun, easy and for everyone.

How did you get into blogging?
Like many bloggers, I was looking for ‘something to do’, when my kids where young. At the time, they were two years old and a baby. The blog gave me weekly photos to create activities with them… and it grew from there!

Blogging is a very competitive market. How do you make your content stand out from other craft blogs?
This is a tricky one, as there are so many great craft blogs out there. I think it is important to try and stay original and always put your ‘mark on something’. Following personal interests and passions helps too and getting known for certain types of crafts. When the kids were younger we did a LOT of toilet paper roll crafts and I was known for that. Now they are older we LOVE making bookmarks, as well as coming up with new finger knitting projects, like corner bookmarks.

How do you define the success of your blog?
I think the key to the success of my blog has been consistency – I regularly blog, week in and week out. My content is often different, but still has the same ethos – using (mostly) easy and accessible materials. My readers know what they are getting from me.

What opportunities have been presented to you since you started blogging about crafts?
I have had the opportunity to speak at a variety of conferences which has been great. Blogging has also allowed me to ‘stay at home’ and spend more time with my kids. Even if it is a juggle at times.

What type of PR campaigns are you interested in working on in future?
I particularly enjoy any creative or family-fun PR campaigns. We love creating campaigns around new movies, creative products or family days out!

What would be the best way for a brand or PR to approach you?
Dropping me an email!

Will you be working on any exciting projects this year?
Oh yes, I have some great PR projects in the pipeline, but am under NDA agreements. So you will have to watch this space. At the same time, I continue to focus on my YouTube channel, which is great fun and a wonderful way to reach kids directly.

Do you have any advice that you would like to give to any aspiring bloggers?
Believe in yourself, persevere and find your own niche, voice and style!

Red Ted Art features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.

A pocket full of cash

How Far Does £20 Go These Days?

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It’s enough to send shudders down any newspaper, television or radio advertising sales professional’s spine. A £20 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David’s Day campaign in March.

According to a report in PR Week, the content-led campaign, which was pushed out across a wide range of social media channels, including Facebook, YouTube, Twitter and Instagram, was designed to support a multi-language, celebration of the Welsh nation and highlight the importance of the Welsh Assembly.

The campaign was built around a representation of the Welsh flag built-up of words describing the nation.

Words including ‘beautiful’, ‘spectacular’, ‘scenic’ and ‘green’ were given equal prominence to ‘cold’, ‘grey’, ‘rainy’ and ‘wet’ – highlighting the Welsh people’s sense of humour when it comes to their climate.

Other words used to describe Wales highlighted the country’s culture and included ‘language’, ‘rugby’ and ‘music’.

Claire Scantlebury, senior digital media manager at the Welsh Assembly, told journalists: ‘The whole ethos behind the Wales in Your Words campaign was to put the focus on the people that the Assembly represents rather than on the institution itself.

‘The entire campaign, from concept to delivery was carried out by our in-house team.’

Scantlebury added: ‘Our approach to campaigns is to deliver a unified message but in a way that is tailored to make the most out of each platform that we want to use, this means that however our audience chooses to consume our content, they get a consistent brand experience regardless of whether it’s online or offline.’

Scantlebury and her team really must be congratulated for producing a masterclass in the power of delivering a socially-led, content marketing strategy.

If you’re struggling to get your message out there on a limited budget, just think what the proud, beautiful (and wet) nation of Wales did with twenty quid.

Bloggers in the UK

Deciding the top 50 blogs

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The Vuelio Blog rankings are widely regarded as the definitive guide to the UK and Ireland’s top bloggers. We’re very proud of this status and work hard to maintain it; after all, our clients depend on us having the best database of blogs.

Everyone on the list has earned their place by working hard on their blog and creating genuinely influential content that reaches a massive, engaged audience.

The ranking is compiled in the same way as the other rankings except the methodology disregards topics and the blog’s relation to any topic.

What is considered is the blog’s frequency of posting, social presence, Vuelio influencer score, traffic, the recentness of their posts, currency and interaction from the blog’s readers. The exact algorithm is a well-kept company secret but, needless to say, the methodology has been producing highly respected rankings for years.

Political blogs are once again scattered throughout the ranking, reaping the benefits from recent, and seemingly endless, material for them to work with from Brexit to Trump (and May, Corbyn, Macron, elections, leadership changes, media mishaps and so on…).

A particularly conspicuous entry is Craig Murray’s eponymous blog. The current political landscape in the US and Murray’s links to WikiLeaks and the Democratic presidential campaign leak has thrust him back into the spotlight and propelled him up the ranking.

Automotive blogs also feature heavily, with Formula 1 especially performing well. This may reflect a renewed interest in the sport that’s becoming increasingly competitive in 2017 and has recently undergone a change of ownership.

Topics that may seem like a stereotype of modernity have finally made an impact on the Top 50, including fitness and gadgets. There’s also a special mention for the Vegan Beauty Review.

Overall, a well-deserved congratulations goes to Guido Fawkes for once again leading the list of esteemed influencers. We are delighted that there are 17 new additions to the ranking this year and hope this continues to encourage and motivate bloggers everywhere.

If you believe your blog could make the Top 50 in 2018, please make sure your details are included on our database for a chance to be shortlisted. Click here to add your details.

Soccer stadium

Copa90 Joins The Big Leagues with Live Football

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Sky and BT Sports should take note. Live TV coverage of football has been disrupted by a young, digital media company.

Copa90, a fan-focused football channel originally launched on YouTube just five years ago, has announced it will be joining the ‘big leagues’ with its first live broadcasts of the beautiful game.

Speaking to The Drum, Copa90 boss James Kirkham said fans could expect a radically different approach to the coverage of the sport.

Kirkham said: ‘Everything we do is the antithesis of the suits sat in a studio ethos, that slowly, slowly build-up and prosaic conversation.’

He continued: ‘We’re in the crowd, among the pyros and the flares, in a very visceral way. Why would we stop doing that?’

The fledgling media brand has secured the rights to at least three games and promised that one will include a major Premier League club.

Kirkham said: ‘We’ve got a couple of big European clubs – and I’m talking elite, A-list European clubs. The rights at the moment are coming from a whole assortment of different angles. It started off as a trickle and it’s become a bit of a flood.’

Kirkham explained that Copa90 will be taking a different approach to mainstream broadcasters who expect to hold the interest of a viewer for the full 90 minutes of a game.

Kirkham said: ‘The notion of multiple windows, of switching from one platform to another, what we all do on any given day… we have to be hugely respectful of that, not just assume they’re simply going to stay in one place.

‘People want their tiny, digestible snack viewing. They want goals as gifs because they’re given to them immediately, they want smartly put together highlights in an instant in places where they can find them. It is just less about the full 90-minute viewing experience as it has been.’

Essentially Copa90 will be delivering an authentic football experience, repacked for the digital age. It’ll be interesting to see how their mainstream competition reacts.

Yorkshire Dad blogger

Blogger Spotlight: Karl Young, The Yorkshire Dad

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Karl Young is the twenty-something father of two behind The Yorkshire Dad, who found that sharing his experiences and joining in on conversations helped him settle into parenthood. The Yorkshire Dad uses the advice that Karl has learnt in his journey to help others, and keeps a record of his family adventures. You’ll also find the occasional tech review and useful ‘how to’ articles to help with everyday life. In this spotlight, Karl, who recently featured in our Top 10 Daddy Blogs, discusses using the Twitter community, honesty and the positive effects of fatherhood. 

Tell us about your blog?
The blog started out as a place where I wanted to share my thoughts and experiences of fatherhood. I wanted to give people a real world view of fatherhood and a look a some of the best family friendly products and places to visit in the UK.

What prompted you to document your life as a father?
Going back four years ago, there weren’t as many daddy bloggers telling their story as there is today. I remember being awake at night doing the night feeds, browsing other parents’ blogs and interacting on the hashtag #nightfeeds, thinking to myself ‘I bet more people want to hear about my experiences of fatherhood’.

How do you help your readers in their journey as a parent?
I try to be as honest as possible as you see so many bloggers, YouTubers and Instagrammers posting the perfect pictures and talking about their perfect lives. Parenting is hard and if people are just seeing the best bits of parenthood and not the dark side then that is setting them up to fail.

What is a typical day in the life of you as a dad?
Honestly… Full of laughter and fun; even on the days where I work,  I still find time to mess around. I work four and a half days as a senior project manager, so I don’t get to see them as much I would like to, but I make the most of messing around in the morning or getting creative when I get home at night.

I am an active dad, I don’t like sitting around, so I think that has rubbed off on the the kids!

How do you manage your blogging career and being a father?
I usually have an hour or two spare every night once the boys are in bed, the house is tidy and I am fed and watered. Instead of sitting down and watching loads of TV or reading a book, I spend an hour blogging and updating my social channels.

After you’ve been blogging for so long it kind of becomes almost an automatic and therapeutic process.

The opportunities I have been given through my blog are incredible and priceless. When we are attending an event or reviewing a toy, the boys know I need to get photos of them.

How has fatherhood changed you?
It has changed me for the better; I am more compassionate, driven, focused and caring than I ever have been before.

What did you learn about yourself after becoming a parent?
I learned quickly that I was genuinely programmed to please people and make the happy in any way I could. I would spend hours and hours with my kids messing around on the floor just so they weren’t bored or unmotivated.

Karl Young with childrenHow do you like to work with PRs?
I work in PR/SEO so I know first hand how some of these companies work with outreach to bloggers. For me it is so important that PR companies don’t just scrape media lists and push-out mail-merges to all the bloggers in one particular niche in the hope that one blogger will pick up the story.

You wouldn’t believe how many times people have referred to me as a ‘mum’ and how many female products I have been offered to test!

What are the main challenges that fathers face?
To earn the same amount of respect as mothers do for providing the same level of care. I don’t want to hear anyone say that when a father is looking after the kids he is just ‘babysitting’, we want to be praised for doing a good job!

For new fathers, it is learning about how your life and lifestyle will change, you will soon learn who your friends are and will discover some new friends along the way.

What advice would you give to a new dad or dad-to-be?
Join Twitter, get following some of the best and most relevant parenting accounts and hashtags. The parenting community of Twitter is a supportive and funny group of humans from around the world. It has aided me so much over the years and generally make me feel normal!

If your friends don’t have kids then find a dads’ club, most of the guys are in the same situation and just want to talk to other like-minded dads. I went to one in Harrogate and got introduced to some dads I still talk to this very day.

What is it that helps you to cope when the going gets tough?
Time away. I arrange to have the night away from the family and I go and act my age. I either go drinking, rock climbing, out for a meal, hit the cinema or just go for a walk or swim on my own.

If you are feel particularity down, get on Twitter and chat to people about their experiences with the same problems.

BBC Bristol logo 3D

BBC to Cut Journalist Perks in Bid to Save Cash

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The BBC is set to cut a number of perks it currently offers its journalists in a bid to save the corporation £80 million.

These perks include overtime, an ‘unpredictable hours’ allowance and free taxi rides during unsociable hours. Journalists will be offered time in lieu of overtime and have been asked to take public transport whenever it is available.

There will also be cuts to ‘acting-up payments’ where journalists take on responsibilities above and beyond their pay grades.

While the cuts will represent a significant change for a number of staff, many have expressed frustration that they will not be felt by senior management at the BBC.

The cuts have been announced at the same time as the BBC prepares to announce how much it pays its top talent. Names expected to be at the top of the list include Graham Norton and Gary Lineker.

Under the Royal Charter, the BBC has to disclose the salaries of anyone earning more than £150,000.  Political journalist Andrew Marr said this disclosure will be: ‘uncomfortable for all of us’.

Despite this, Sir David Clementi, the chairman of the BBC, has insisted that big names are not overpaid.

A spokesperson for the BBC said: ‘These new proposals set out a simpler and fairer way of working which recognise the demands of a modern broadcasting organisation. The proposals include support for the lowest paid employees and would ensure we have support in place for those who need it, while also ending complexities and outdated allowances so we operate more efficiently.’

But the BBC will not be able to introduce these cuts without a fight. Sources at the BBC have confirmed to journalists at the Guardian that the proposed cuts will be rejected by a ballot when presented in August.

The BBC currently employs approximately 19,000 staff in public sector broadcasting with about 7,000 working in news.

Google DNI

Google funds PA’s news automation service

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The Press Association (PA) has been awarded a €706,000 Google grant to create an automated news service for local press.

Working in collaboration with start-up Urbs Media, PA hopes to create 30,000 data-driven stories each month for local media outlets.

The Grant is from Google’s Digital News Initiative (DNI) Innovation Fund. The Initiative is a ‘partnership between Google and publishers in Europe to support high-quality journalism through technology and innovation’. Other DNI projects include user generated content verification, real-time infographics and tackling fake news.

The award for PA is one of the largest single grants from the €150m fund. The service that PA and Urbs Media has created is called RADAR – Reporters And Data And Robots – which will create localised stories from open data sets.

RADAR is designed to source information from government departments, local authorities and NHS Trusts to create stories that fit into standardised templates. These will be created by a team of five journalists that will effectively be system operators.

How easily RADAR will manage to pull out information from these traditionally byzantine organisations is yet to be tested, but with Google’s backing, the process is likely to be smoother. One thing is for sure, the PR teams at each will suddenly wield huge control over what’s accessible as well as the amount they want to work with RADAR.

PA hopes RADAR will benefit ‘independent publishers, hyperlocal outlets and bloggers’.

Peter Clifton, editor-in-chief at PA said: ‘At a time when many media outlets are experiencing commercial pressures, RADAR will provide the news ecosystem with a cost-effective way to provide incisive local stories, enabling audiences to hold democratic bodies to account.

‘Skilled human journalists will still be vital in the process, but RADAR allows us to harness artificial intelligence to scale up to a volume of local stories that would be impossible to provide manually.’

The changes this will bring on local news output and the quality of journalism is less than a year away – RADAR is scheduled to launch in early 2018.

Arianna Huffington

Can Arianna Huffington Save Uber and Silicon Valley?

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Uber may have disrupted the way we get from A to B but there is nothing new about the way the company allegedly conducted its everyday business operations.

Allegations of sexism and high profile executive departures have rocked the car sharing (taxi) app business to its roots and threatened to distract the media away from the fact that they offer a really cool service.

So the news that Arianna Huffington has been parachuted into the organisation to lead its PR strategy must be more than welcomed by investors.

What better remedy to a poisonous, sexist environment than one of the world’s most successful women?

But Huffington doesn’t just want cure Uber – she wants to take on the whole of Silicon Valley.

Speaking to journalists, Huffington said: ‘The goal should be not just to fix Uber but to fix the systemic culture of Silicon Valley. Otherwise, every year we will produce new reports asking, why aren’t women advancing?

‘There is such an incredible emphasis everywhere in the valley on top performers, and just because they deliver in a narrow sense, they’re forgiven again and again. And even if their behaviour leads to them being let go, it’s largely done quietly and they’re quickly rehired by another company, where the behaviour continues.’

And you’d be foolish to bet against Huffington.

Her experience in disrupting old school business practices is legendary. She completely shook-up the, let’s be honest, stagnant, male-dominated and often toxic media landscape with The Huffington Post. So she will feel perfectly at home in an equally disruptive business like Uber.

Part of Huffington’s appeal is her personal brand is as big as the brands she represents. Anything she does for Uber and the wider Silicon Valley community will carry the weight of her reputation – which she won’t want to tarnish with quick, ill-thought-out wins or sleazy business practices.

Does the PR industry need more people like Huffington? Share your comments below:

Vuelio Blog Awards 2017

Are you the best?

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The Vuelio Blog Awards are back in 2017 to celebrate the best bloggers the UK has to offer. This year we’re introducing a new award which is self-nominated, and we need your help.

The Best Newcomer 2017 is open to any blogger, of any category or size, who started on or after 1 June 2016. While this may seem like a strict limit, we must be mindful that this is fixed and unfortunately cannot be moved (even by a few days).

We’re inviting you to nominate yourself or someone else for this new prize. Why not spread the love?

To enter, all you have to do is complete our short online form by clicking here. We require your contact details as well as the reason you believe you deserve to win. You are welcome to make this as long or short as you like. If you are nominating a fellow blogger, please first check they are happy to be nominated and then fill in the form on their behalf, you can give your own personal reason you believe they deserve to win.

If your blog has been around longer and you don’t fit into the Best Newcomer criteria, don’t panic. ALL blogs that are listed on the Vuelio Media Database will be considered for our 2017 Awards.

We are currently in the process of finalising the categories, but we’ve listened to the feedback from last year, and designed the Awards so they recognise as many of our glorious bloggers as possible.

If you don’t think you’re listed on the Media Database but would like to be considered for an Award, please click here and complete the short submission form.

Keep your eyes peeled for more Vuelio Blog Awards announcements soon.

Good luck!

 

*UPDATE 02/08/2017: The Best Newcomer award is no longer taking entries and as such links to complete the form have been removed from this post. Good luck to everyone who submitted themselves, a shortlist will be announced soon.