Women In Journalism

Men still dominate newspaper front pages

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Male journalists are still in the majority when it comes to national newspaper front pages. A study by Women in Journalism (WIJ) has found that just 25% of front page stories were written by women in June-July 2017, a measly 2% more than the average in 2012.

The Daily Mirror had the lowest count with just 10% of front page bylines featuring women while the Guardian led the way though still had an underwhelming 43%.

Some papers have actually slipped backwards from 2012, with the Express falling furthest having 50% female bylines in 2012 but just 16% in 2017. Other papers to go backwards include the Daily Mirror (down 11%) and the Sun (down 3%).

WIJ said: ‘It has long been argued that time and increasing numbers of women in the media and public life will fix our long-established ‘women problem’; that as more women reach the top of the profession, the male lens will vanish. But as the campaigners for more women on FTSE 100 boards have discovered, the pace of change is glacial; on current progress it will take 100 years to reach parity between men and women in business. Our new research suggests the same is true of journalism.’

The Guardian’s lead, among five papers to improve, could be because it is the only paper with female political editors (it has two that job share) and politics is so often the source of a paper’s lead story.

WIJ also suggests the replacement of Alan Rusbridger with Katharine Viner has had an impact on women being more visible, arguing culture change can come from the top. It does, however, counter this with the fact the number of female bylines increased (though marginally from 8% to 15%) under George Osborne’s editorship compared to Sarah Sands’.

Another explanation WIJ has for a dearth of front page female bylines is that most news desks, with the exception of the Times, Sunday times and Metro, are run by men who assign the stories in the first place. Though how news stories are assigned and the reasons why, is probably worth further exploration before using this as sound reasoning.

What is clear is that female journalists are underrepresented on news front pages, and by extension the biggest stories. More needs to be done to ensure women are being fairly represented in the media.

Access the full report here.

Find out how to reach all the front page journalists and top outlets in the UK on the Vuelio Media Database. 

UK – 20 September 2017

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Media-Updates-New-Featured

Today’s Media Updates covers moves and changes at news titles including the Guardian, Hello! and Stuff magazine.  

News & Politics

  • Harriet Gibsone has been appointed deputy editor at the The Guide, the Guardian’s weekend supplement. Harriet was previously music news editor at the Guardian.

Business

  • Claire McCormack has been appointed news editor at AgriLand. Claire was previously rural affairs correspondent at the Irish Independent and Farming Independent.

Lifestyle

  • Gila Polak has been promoted to executive head of fashion and beauty at HELLO! and HELLO! Fashion Monthly.
  • Matt Tate has been appointed Hot Stuff editor at Stuff magazine.

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.  Learn more.

Photo of makeup

Is Instagram stealing bloggers?

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Instagram continues to grow at a rapid rate, with an estimated monthly user base of over 700 million people. But is the social network causing a decline in traditional bloggers? Or is it just another hosting platform?

The Vuelio Bloggers Survey reveals that year-on-year there’s been an 11% decline in fashion and beauty blogs and a 2% decline in food and drink. These numbers are significant, especially when we consider lifestyle (up 3%), parenting (up 13%) and even travel (up 3%) have all risen.

The number of bloggers using Instagram has also risen – up 5% to 79% overall. While Facebook has also risen by 6%, the other major platforms (Twitter, Pinterest and – dare I say it – Google+) have all declined.

The gender split in social media preference also points to Instagram’s effect on the ‘declining’ blog topics. Both fashion and beauty, and food and drink are dominated by female bloggers – and Instagram is the preferred social network of female users, with 14% compared to just 10% male users.

Years after NYMag claimed ‘Instagram captions are the new blogging’, the platform is scooping up a new wave of influencers who don’t need  to spend any time or effort on setting up blog, managing a website or buying hosting. All they need to do is create an account and go – allowing them to focus on creating content, which is what blogging is all about.

And the rewards can be huge, with an estimated $50K dollars for a sponsored post if you have 1M-3M followers, it can become a genuine source of significant income. It is also relatively low maintenance, though better photography and more engaging captions will inevitably lead to more success.

So should all bloggers join the Instagram revolution?
No. Of course not. Blogging is, at its root, about personal expression. If Instagram works for influencers who enjoy the easy set-up and prefer the strong visual focus, then that’s great. Though there is still an audience for longer form text and custom sites with custom content. It’s about finding what works for you.

Is Instagram wooing you away from your blog? Let us know in the comments below!

No matter where influencers work, Vuelio has you covered. Find out more about our Influencer Database.

Rio Ferdinand boxer

Defender to Contender or marketing stunt?

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Betfair has announced former footballer Rio Ferdinand is to become a professional boxer. The ‘Defender to Contender’ project is backed by the betting company and currently making national headlines.

Betfair has gathered boxing experts to train Rio Ferdinand so he can attain his British Boxing Board of Control licence and become a belt-winning fighter.

While there’s a clear history of sportspeople switching specialisms (Andrew Flintoff to boxing and Chris Hoy to motor racing), Betfair has a track record in this field, previously helping Victoria Pendleton become a professional jockey in the ‘Switching Saddles’ campaign.

This latest campaign is a marketing stunt – the coverage Betfair has received this morning is phenomenal because Rio manages to transcend traditional media boundaries – but it is also a genuine story with real consequences. It’s a stunt for Betfair, but for Rio – this is real.

At 38, having had a long and physically demanding career, most people wouldn’t choose to be punched in the face to advertise a company. Rio Ferdinand is serious about qualifying for his British Boxing Board of Control licence before going on to train and compete for a belt.

Rio said: ‘When Betfair approached me about the Defender to Contender challenge, the chance to prove myself in a new sport was a real draw.

‘Boxing is an amazing sport for the mind and the body. I have always had a passion for it and this challenge is the perfect opportunity to show people what’s possible. It’s a challenge I’m not taking lightly – clearly not everyone can become a professional boxer – but with the team of experts Betfair are putting together and the drive I have to succeed, anything is possible.’

That makes this the perfect marketing stunt.

Betfair has found a celebrity endorsement without it being a straight up paid-for promotion and they have an ongoing stream of advert-worthy content as Rio is tracked through his new-found career.

Win or lose, Betfair has successfully aligned itself with sports, sportspeople and professionalism – showing it can gather world class experts to turn a footballer into a ‘contender’.

And as a bookmakers, it is also securing future events to bet on.

Check out Rio Ferdinand’s Contender to Defender launch video below:

UK – 19 September 2017

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Today’s Media Updates covers moves and changes at news titles including the Sun Online, Independent, Sun on Sunday and Inapub.  

News & Politics

  • Hollie Palmer has been appointed digital consumer reporter at the Sun Online. Hollie was previously digital content editor at Heart FM.
  • Lizzy Buchan has been appointed political correspondent at the Independent. Lizzy was previously a Parliamentary reporter at the Press Association

Business

  • Robyn Black has been appointed editor at Inapub. Robyn was previously deputy editor at the title and replaces former editor Matthew Eley.

Lifestyle

  • Laura Jackson has been appointed acting lifestyle editor at the Sun on Sunday‘s Fabulous magazine.
  • Daniel Theophanous has been appointed film editor at CANDID Magazine.

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.  Find out more here…

Robot handshake

Will AI make you better at PR?

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Artificial Intelligence is very much in the zeitgeist – building on 2016’s love of #BigData, AI is now the industry buzzword and it’s already making us better at PR.

We haven’t quite reached the level of Skynet (yet), but AI grows smarter every day, making our digital lives more personalised and data more understandable. It’s also everywhere –  from custom adverts across your online journey (ever felt like that product was following you?), to search engine results relying on natural language processing to serve up what you were actually looking for.

Aaron Cohen, writing for VentureBeat, claims AI will soon make us all PR superheroes. He points out that from identifying crises before they become pandemics to improving the way we speak, AI has the power to radically enhance our day-to-day activities.

And for those that fear AI will take over, Cohen points out there’s a slim chance we’ll be replaced by machines. According to Will Robots Take My Job?, PR specialists only have an 18% chance of being replaced by AI. Thankfully being excellent at PR requires too much creativity and humanity, which can never be replaced by 1s and 0s.

AI has already begun to make the life of a PR easier; Vuelio uses AI to link your contacts with their output via media monitoring, and allows you to track all of your stakeholder interactions with our powerful CRM. Not to mention all the cool things it does with distribution, analysis and data presentation.

As with any job, there are things PRs like doing and things PRs have to do. Don’t waste time on public relations, allow AI into your life to take on the necessary but dull jobs, while you focus on what’s important – building relationships and managing reputations.

And for those still not keen on AI, I’ve got bad news. Artificial Intelligence is coming (sorry Elon Musk), and we all need to embrace it. Make sure you know how AI can help you day-to-day and you too can be a PR superhero. Decide it’s just a passing fad and you’ll be left behind.

We all remember Blockbuster, right?

Brexit bulletin

Brexit Bulletin Breakdown

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The latest Brexit Bulletin from Vuelio covers all the recent updates from the Brexit process – sign up to receive the fortnightly political update here.

The week’s bulletin includes a detailed analysis of the following key events:

  • David Davis has updated Parliament on the third round of talks after Parliament returned from its summer recess
  • The European Union (Withdrawal Bill) second reading was voted through Parliament with 157 amendments
  • Lords Constitution Committee has published an interim report on the European Withdrawal Bill
  • Former Prime Minister Tony Blair intervened in the debate around Brexit pointing towards a way in which the UK can stay in the single market and control immigration
  • The Home Office has faced an embarrassing leak of its post-Brexit immigration policy
  • The Government published two position papers – one on science and technology, and the other on foreign policy and defence

The Brexit Bulletin also includes a detailed timeline of future events, the immediate activities around Brexit that are most likely to shape the conversation and a comprehensive stakeholder digest with all the Brexit-related news.

Vuelio’s Brexit Bulletin is a one-stop-shop for keeping on top of everything Brexit. Don’t waste time during Brexit – stay in the know with everything that’s important to you.

The Vuelio Political Team will also be reporting from the major party conferences – find out more here.

 

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Five Things You Shouldn’t Have Missed – 15 September 2017

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An audio round-up of all the trending media, marketing an PR stories you shouldn’t have missed this week.

Listen to Akeshia Clarke and Jake O’Neill’s top five stories you shouldn’t have missed:

This week the stories include:

  1. Bell Pottinger going into administration – the agency giant has succumbed to the scandal in South Africa and administrator BDO is now seeking new firms for the staff and clients to go to.
  2. Facebook’s algorithm has been criticised – the social media giant’s ad software allowed people to target their ads at anti-Semitic groups including those that had listed a topic of interest as ‘Jew hater’. In more positive news, the platform has expanded its crisis information portal to help those in dangerous situations more readily source information.
  3. Regulators on influencers – a look at PRWeek’s Influencer Breakfast Briefing with the ASA and CMA. Both organisations are keen to promote best practice among influencers and brand collaborations to ensure no one is the wrong side of the law.
  4. Ofcom’s diversity report – Ofcom’s latest report ‘Diversity and equal opportunities in television 2017’ has revealed that all broadcasters need to improve diversity among their staff with a particular focus on the UK’s largest broadcaster, the BBC, who they think should be leading the way.
  5. James Murdoch’s ‘warning’ to the government – the media mogul gave a speech this week in which he suggested a Britain facing Brexit should be willing to allow big business deals, such as Fox’s takeover of Sky. He is keen to get involved in the regulation process with the CMA, which he said proved Britain wasn’t a soft touch post Brexit.

Think we’ve missed something? Get in touch with Jake O’Neill on Twitter @MediaJake.

pixinoo

Facebook criticised for automated advertising categories

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ProPublica, the investigative journalism site, managed to buy adverts targeted at people who had expressed an interest in the topics ‘Jew hater’, ‘How to burn jews’ and ‘History of why jews ruin the world’.

After ProPublica revealed their work to Facebook, the social media giant removed the anti-Semitic categories and said it would ‘explore ways to fix the problem’. The categories had been created by an algorithm rather than humans, and the spotlight has once again turned on Facebook’s automated systems.

Last year Facebook let go a number of human editors to try and make its news less biased but in doing so was criticised for allowing fake news to prevail.

This latest story once more points to the need for smarter artificial intelligence, as Facebook strives to keep pace with its own success.

ProPublica was made aware of the anti-Semitic ad categories and tested them with three adverts targeted to those, and other related, groups. All three were approved by Facebook within 15 minutes. After Facebook removed the offensive categories it suggested it could limit the number of categories available to advertise against or scrutinise them before they are displayed to buyers.

Rob Leathern, product management director at Facebook, said: ‘There are times where content is surfaced on our platform that violates our standards. In this case, we’ve removed the associated targeting fields in question. We know we have more work to do, so we’re also building new guardrails in our product and review processes to prevent other issues like this from happening in the future.’

As ProPublica points out, Facebook is not accused of being anti-Semitic or malicious in any way – the categories have appeared as options for advertisers because users had listed the themes on their Facebook profiles, which the social media service’s algorithms automatically turn into ad categories.

Facebook is only 13 years old and still learning how to manage its billion-strong user base. Artificial intelligence will eventually catch up, but until it does – humans will remain at the forefront of moderation.

UK – 15 September 2017

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Today’s Media Updates covers moves and changes at news titles including the Financial Times, Sunday Times Style, Wallpaper* and Fabulous.  

Business & News

  • The Financial Times has made four editorial appointments:
    • Pilita Clark has been appointed business columnist and associate editor. She will write a weekly column focusing on modern life.
    • Lyndsey Jones has been appointed executive editor.
    • Robin Kwong has been appointed head of digital delivery under editorial director Robert Shrimsley.
    • Paul Murphy has been appointed investigations editor.
  • Robert Dalling has been appointed senior reporter at the South Wales Evening Post. Robert was previously a senior reporter at the Llanelli Star.
  • Wallpaper* has made two editorial appointments: Tony Chambers has been appointed brand and content director, and Sarah Douglas has been appointed editor.

Lifestyle

  • Sarah Jossel has been promoted to beauty director at Sunday Times Style. Sarah was previously beauty editor at the title.
  • Catherine Bennion-Pedley has been appointed acting lifestyle director at Fabulous, covering Farzana Ali while she is on sabbatical. Catherine was previously lifestyle editor at the title.
  • Keza MacDonald has returned from maternity leave to her role as editor at KOTAKU UK.

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.  Find out more here…

The Dapper Chap

Blogger Spotlight: Adam Tanous, The Dapper Chapper

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The Dapper Chapper is a Top 10 Men’s Lifestyle blog written by a team led by founder Adam Tanous. The Dapper Chapper covers an eclectic mix of men’s lifestyle and fashion advice, with updates on the latest apparel, luxury cars, fitness, places to go and must haves. We spoke to Adam about his love of whisky (hint hint), pocket squares and his transition from a PR making his PR relationships excellent.

How would you describe your blog?
The Dapper Chapper is a men’s lifestyle blog with writers based across the UK. Our aim is to see every man have the confidence to explore their own individual style, no matter their taste or budget.

Why did you start you blog?
I was working as a sports PR and my reasoning was two-fold. Firstly, my weakest PR skill was press release writing, so I started The Dapper Chapper as a creative space to improve my writing. I found it far easier to write about topics I am passionate about and I quickly improved. Secondly, I wanted to be involved with, and gain access to, a lifestyle that I was genuinely interested in. I’ve always loved sports and fashion, so The Dapper Chapper was my route into the latter.

What are the latest trends in men’s lifestyle we should be aware of?
We obviously remain as cutting-edge with our content as possible but we take fashions and trends with a pinch of salt. We tend to try and focus on brands that boast timeless style and if there’s a modern twist, even better.

How does the modern man compare to men of the past?
I believe men are more aware of various aspects of their lifestyle that previously may have been overlooked, from grooming to styling. I think different industries, like grooming for example, have done a far better job of expanding into the mainstream. The fashion industry has a bigger job to do and I think things like London Fashion Week Men’s haven’t resonated with the masses yet, hence why the blogosphere is so crucial.

What’s going to be the next big trend in men’s lifestyle?
Every other day we’re emailed about a new athleisure brand and lots of them are really good. Mainstream brands are also releasing athleisure collections too which reflects the demand. On the other side, gin is very much in. I’m drinking Martin Miller’s Westbourne Strength at the moment, I recommend you do to.

What one thing could you not live without?
I wouldn’t want to live without a pocket square, but I suppose I’d just about survive without one, so I’d say my Apple Mac. It was hacked a few weeks ago and it’s genuinely scary to realise how much I rely on it every day.

How do you like to work with PRs?
I used to be a PR so I found this transition very easy. I read all the time about PR horror stories but the ones I deal with regularly are first class.

What’s one of your favourite collaborations?
We’ve had some amazing collaborations, we’ve worked with The Royal Exchange, Jaguar, Clements and Church, Oris and The Jockey Club on some amazing projects that have taken us everywhere from backstage at the British GP to parties in Basel. But, if I have to pick one, I think it would be our takeover of Maserati GB’s Instagram account.

I love Maserati and was really proud of that partnership, it was blogger/brand cross-pollination at its finest. Not many people know this but I actually broke my leg 48 hours before the shoot. The team pulled together and we produced 20 images to take over the brands account for August.

What one thing should PRs know about you?
We’re very PR-friendly but if you send a generic email, it won’t be read. Also, I like Whisky, particularly from Islay.

What other blogs do you read?
Men’s lifestyle blogging is now really strong and we’re proud to be part of that. I think MenswearStyle produce good blogs with genuine takeaways and I also have a lot of time for bloggers attached to Individualism, most of whom create effortlessly cool content.

Adam Tanous and The Dapper Chapper features on the marketing-leading Vuelio Influencer Database along with thousands of other bloggers, influencers and journalists.

Table about broadcasters

Broadcasters criticised for lack of diversity

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The latest report from Ofcom has revealed that women, ethnic minorities and disabled people are all under-represented by broadcasters.

The report, Diversity and equal opportunities in television 2017, has led Ofcom to call for more diversity among broadcasters, with a particular focus on the BBC who should be ‘leading the way’.

Channel 4 is currently the most diverse channel with 59% female employees, 18% ethnic minority employees and 11% disabled employees. The equivalent staff breakdown at the BBC is 47% female, 13% ethnic minority and 4% disabled.

By 2020, the BBC wants its employees to comprise 50% women, 8% disabled people, 8% lesbian, gay, bisexual or transgender people and 15% people from Black, Asian and ethnic minority backgrounds. Ofcom is currently reviewing all the responses to its draft operating licence for the BBC, and will finalise the licence in the autumn.

Ofcom also discovered that many broadcasters don’t know their staff make-up, with poor monitoring widespread.

To improve diversity across the industry, Ofcom has announced a series of measures it plans to implement. They include changing the way it monitors broadcasters, holding broadcasters to account in line with their licences and even taking action against broadcasters who fail to provide the required data. On this occasion, 57 licensees failed to respond to the request for information before the deadline, and as such the regulator has begun enforcement action.

Sharon White, Ofcom’s chief executive, said: ‘Television is central to the UK’s cultural landscape, society and creative economy, and we believe that creativity in broadcasting thrives on diversity of thinking.’

Ofcom announced three measures which all broadcasters should take as a starting point to increase diversity:

  • Broadcasters should regularly measure and monitor the make-up of their workforce
  • Ofcom expects broadcasters to set clear diversity targets so their employees more accurately reflect the society we live in
  • Diversity transformation should be led from the top. We want chief executives to be accountable for delivery against their diversity targets

Across the whole of the UK, women make up 51% of the population, ethnic minorities make up 14% and those with a disability make up 18%.

UK – 14 September 2017

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Today’s Media Updates covers moves and changes at news titles including the Financial Times, Bristol post, PrintWeek and VIP Magazine.  

Business & News

  • Madison Marriage has been appointed accounting and tax correspondent at the Financial Times. Madison was previously asset management correspondent at the FT and deputy editor at FTfm.
  • Hannah Baker has been appointed business editor at the Bristol Post.
  • Tom Fitzpatrick has been named as permanent editor at Construction News replacing outgoing editor Rebecca Evans who is stepping down after seven years with the title. Tom has been acting editor since November 2016 when Rebecca went on maternity leave, and was deputy editor prior to that.
  • Rhys Handley has been appointed reporter at PrintWeek. Rhys was previously a reporter at Independent Nurse.

Lifestyle

  • Niamh Devereux has been promoted to deputy editor at VIP Magazine. She is also acting fashion and beauty editor, covering Genevieve Wilson’s maternity leave.
  • Cathy Donohue has been promoted to deputy editor at Her.ie and HerFamily.ie.

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.  Find out more here…

Whimsical Wonderland Weddings

Blogger Spotlight: Louise Baltruschat, Whimsical Wonderland Weddings

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Louise Baltruschat is the Top 10 Wedding Blogger behind Whimsical Wonderland Weddings. Whimsical Wonderland Weddings provides beautiful photography promoting eye-catching features, accompanied by real life stories. We caught up with Louise to talk about what makes her blog successful, the latest wedding trends and working with brands.

How would you describe your blog?
Whimsical Wonderland Weddings is a welcoming, friendly and stylish space on the internet to assist in planning a day which represents each couple totally. Our ethos is all about focusing not on trends but on allowing a couple to express themselves through their wedding.

With a focus on real weddings in the UK, which are utterly gorgeous, we only feature the best photography the wedding industry has to offer and here in the UK we really are spoilt for choice with talented photographers. We also feature weekly international features and styled shoots for an array of ideas and destinations. We love to share planning advice and ideas too, with expert contributors for real life dilemmas and solutions.

We work with our valued sponsors to connect like minded couples and wedding suppliers through our advertising packages, which are made up of banners, our Supplier Love wedding directory and editorial features as well as our new social media advert options.

Why did you start your blog?
The blog began back in 2010 when I started planning my own wedding. It was a bit of a hobby, sharing my finds and making online connections. It gradually grew into me sharing other weddings and organically built a following over the years. We did cancel our 2010 wedding just six weeks before, due to severe anxiety I was suffering with, but kept the blog going. Don’t worry though – we made it down the aisle in 2015.

Whimsical Wonderland WeddingsWhat makes your blog successful?
I think it’s a combination of many factors. A real passion, addiction and drive to work on something I loved, without making any income. It’s about evolving and developing consistently, for example the move from popularity on Twitter, onto Facebook, then Pinterest and now it’s all about Instagram. Making connections and networking with others in your industry to support and inspire one another is vital. I also think there was a lot of luck with the timing of the start of the blog, there were not as many wedding blogs back in 2010 when I began. Above all it’s about trying again and again, even when there are set backs and hard times. For example, I have two children and didn’t have maternity leave when having my youngest, it was a big decision, but the blog wouldn’t be where it is today without that level of commitment.

What’s the biggest trend in weddings at the moment?
I think authenticity. It’s not too much about the bells and whistles, details and décor. But the feel and atmosphere of a day. Couples are looking more and more at alternative options, which really sing their personality and story. That in itself really brings an authentic feel to a wedding. Not to mention incredible photography and film making to capture it all forever.

In terms of trends in style, greenery and floral backdrops have been huge. As have bohemian style dresses and natural touches. I think this will continue into 2018 too.

What’s going to be the next big thing?
This is a toughie, you never really can predict where couples will go next. There have been copper and marble elements over this year too, which has filtered down from interior and fashion trends. So often it’s worth looking at trends in other industries to see what will affect us.

I think couples, especially in the UK will increasingly be looking for outdoor ceremonies and humanist led ceremonies.

What was the best thing you’ve seen at a wedding?
Ohh I have seen so much over the past 7/8 years. I think it’s just the little moments that really speak volumes. Making time to visit loved ones that can’t be there on the day, that’s such a touching and emotional thing to do. Emotional speeches that have everyone in tears. That feeling of joy captured as a couple exit a ceremony. It’s those intangible moments that mean the most to couples and guests.

Weddings seem seasonal – how much does this affect your blog?
The busiest time for the blog is always at the beginning of the year. It’s following swathes of festive proposals and it’s that time where you say ‘right let’s get cracking with the planning’. Both in terms of couple’s wedding planning and suppliers planning for the year ahead. I love it, there is such a buzz and there is so much excitement in the year ahead.

There are predominately summer wedding features on the blog due to the number of them taking place in the summer months. But we are definitely seeing more and more Spring weddings and the trend for Autumnal weddings really has increased in recent years.

How do you like to work with PRs?
I love hearing from PRs that are inviting us to super fun events and we subsequently share our outings over on Instagram stories. We also work with PRs that represent our sponsors to share all about their latest news.

What are the best collaborations you’ve worked on?
We have worked on so many wonderful collaborations. One of my most memorable was the campaign with Lomography back in 2012. It was such a great fit with our readers, both planning couples and photographers. It created such a great buzz.

What one thing should PRs know about you?
I’m really friendly and approachable but time efficient. WWW is made up of myself and my assistant Rachel, so we can’t always reply to all of our emails sadly, but we always read them and follow up on those that work for the blog.

What other blogs do you read?
I read a lot of blogs, many wedding blogs and interior/lifestyle blogs. My favourite right now is Roses and Rolltops, as we too are our renovating our home – so love all the interior inspo.

Louise Baltruschat features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.

Jo Arnold, Guy Parker, Jon Riley, Vuelio, ASA, CMA

Regulators on influencers

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The ASA and CMA discuss blogging, brands and the rules of disclosure.

PRWeek’s Influencer Breakfast Briefing focused on brand and influencer collaborations, with a fireside chat between Guy Parker, CEO of the Advertising Standards Authority (ASA) and Jon Riley, project director at the Competition and Markets Authority (CMA), hosted by Vuelio’s own CEO, Joanna Arnold.

Both the CMA and ASA are responsible for policing marketing ethics in the UK; the CMA chiefly focused on enforcing consumer law and working on a macro level, the ASA leading on the administration of the UK Advertising Code on a day-to-day basis.

The organisations are primarily concerned with the labelling of advertising in the media, which includes blogs and social posts. There are two aspects of influencer collaboration to be aware of – a reciprocal arrangement, what we may think of as traditional advertising where payment or something of value is exchanged, and editorial control, where the brand has controlled content.

It is when these types of content are mislabelled or not labelled at all that the regulators can rule against the brands and bloggers in line with the CAP Code.

What happens when you’re in the wrong?
Guy gave an example of a ruling from this morning – Geordie Shore’s Sophie Kasaei’s post about the product Flat Tummy Tea. The post, misleading in both name and benefits, was ordered to be removed. This is the second time the product has been called out by the ASA, and Guy explained that cases of sustained non-compliance could be reported to the Office of Fair Trading to bring criminal charges.

Guy pointed out that putting #sp for an advert wasn’t sufficient, as advertising and sponsorship are fundamentally different things. Drawing parallels with broadcasting, sponsorship of a TV programme appears like an advert before the show begins but doesn’t lead viewers to think the sponsor has editorial control over the programme content.

The same applies to blogging and digital influence – if the content has, in any way, been paid for then it must clearly be labelled as an advert.

What about gifts?
Gifts are a murkier area, where ethics and the law don’t align. Guy likened it to ‘bad journalism’, where positive content has been secured in exchange for a gift. While there’s no current law against this, content creators and brands should be ethically wary of such content as, when the gifts reach a high value, they could be deemed to have a ‘corrupting effect’.

The CMA and ASA are fighting to raise awareness of these rules. No one can create a national broadcaster from their bedroom but the next big blog could be started without the author realising it’s a media outlet that must play by the same rules as everyone else.

Both organisations see themselves as playing catch-up with technology, but by design rather than through failings. Guy explained that the codes and rulings were reactive so as not to hamper innovation and advancement in any way. The language around blogging and social media influence is all new – it’s easy to see where adverts are on television, but the digital boundaries are still be created online and the ASA hopes to mould rather than create them.

The blogging industry is ethically aware and for the large part almost there. The Vuelio Bloggers Survey revealed 87% believe disclosure is important for all collaborations. What the CMA and ASA are hoping is that this majority will continue to promote best practice and put pressure on the 13%, calling them out when they’re in the wrong.

This model of self-policing might work for now, but in the long run a standardised authority for blogging would carry more weight, providing clear rules and support for bloggers of all shapes and sizes. Bloggers want to be trusted more than their traditional journalistic counterparts, and they’re in a unique position to learn from the mistakes of their forerunners and forge a clearer, more ethically sound, future.

UK – 13 September 2017

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Media-Updates-New-Featured

Today’s Media Updates covers moves and changes at news titles including Food and Travel, T3, Woman and BusinessCloud.  

Business & Finance

  • Kayleigh Hutchins has been appointed editor at Electrical Contracting News.
  • Mo Aldalou has been appointed multimedia journalist at BusinessCloud. Mo was previously a senior digital staff writer at Insider Media.

Lifestyle

  • Stephanie Dobrijevic has been appointed editorial assistant at Food and Travel. Stephanie was previously research assistant at the title.
  • Spencer Hart has been promoted to product and style editor at T3. Spencer was previously the mobile tech editor at the title.
  • Paula Moore has been appointed group fashion director across Time Inc UK’s weekly titles including Woman, Woman’s Own, Woman’s Weekly, Now, Chat and Pick Me Up.

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.  

Navaz Batliwalla

Blogger Spotlight: Navaz Batliwalla, Disneyrollergirl

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Navaz Batliwalla is the Top 10 Fashion Blogger behind Disneyrollergirl. Launched in 2007 while Navaz was working as fashion director at CosmoGirl!, Disneyrollergirl is the go-to platform for insights on the fashion world, through the eyes of an industry insider. We spoke to Navaz about London Fashion Week, fashion trends, collaborations with brands and all the wonderful blogs she reads.

How would you describe your blog?
Disneyrollergirl hasn’t changed that much since I started it ten years ago. It’s still a place to share my informed opinion on goings-on in the fashion, beauty, media and retail industries. I also publish original fashion editorials, films and shopping pages, sometimes in collaboration with selected brands. What’s changed is the community.

I have a great community of likeminded enthusiasts across several platforms so rather than considering just the blog, Disneyrollergirl extends cross-platform to offline including, recently, a style book. I try to keep my focus on the brands that speak to me on a personal level but I’m very interested in emerging movements and product categories. Currently that includes the rise of affordable fine jewellery, non-gendered beauty, positive fashion,  re-commerce and niche fragrance.

Why did you start your blog?
I was working full time as fashion director of CosmoGIRL! in 2007 and simply fell in love with this new, immediate and opinionated way of speaking to likeminded fashion enthusiasts. I had a background working with online communities since contributing to Handbag.com as far back as 1999. In this case I liked the rawness of uploading content in real time and having a direct dialogue with readers.

What are the latest fashion trends we should be aware of?
There is a big growth in women buying luxury jewellery and watches for themselves. It’s no longer just the husbands buying for their wives. So the designers doing well are those creating simple, beautifully-made pieces that are adaptable, that can work from day through to night and can be worn as a signature piece, even if it’s understated.

How does London Fashion Week fit in with your blog?
I attend LFW mainly as part of my freelance work as a fashion writer and editorial consultant. And then I’m happy to support my favourite designers on my platforms as well as keeping my readers up to date on trends. LFW content can be industry news, it can be catwalk highlights (from my personal point of view), consumer-based news (see now, buy now or buying a beauty look straight from the show), or tech innovation such as shoppable social media. I will go to events to support PRs and meet clients but I don’t cover parties or celebs on the site.

What’s going to be the ‘next big thing’ in fashion?
Currently I feel like there’s a real sense of product and content fatigue. I think we’ve all over-consumed so people want a breather. So there’s an interest in slow, considerate fashion, buying things to keep long term, an appreciation of handmade craft or ‘circular fashion’  – i.e. having frequent clearouts via eBay, Depop, Grailed or Vestiaire Collective. Arket will be an interesting business to watch as it’s based around building a wardrobe, not chasing trends.

Content-wise, the ubiquity of social media has caused the downfall of many legacy print magazines. They adopted the same mediocre tone of voice and forfeited their point of view in the process unfortunately. Niche magazines have stepped into that ‘meaningful’ space and are disrupting the traditional magazine market. I imagine a similar thing could happen with blogs and influencers.

Consumers are getting bored of glorified salespeople who don’t seem to have any other interests and the algorithmic changes of popular social platforms has caused disillusion among users.

What makes your blog successful?
I measure success by creative fulfilment and I get that by doing work that interests me. I work to build relationships with brands and PRs that have the right fit to gain access that my readers wouldn’t get otherwise. If you focus on producing editorial that has meaning to you and your readers, rather than successive sponsored posts, then you win the long term game. It hasn’t been smooth by any means but I’m still enjoying it and I’m still here!

How do you like to work with PRs?
I’m a fan of the targeted approach. I like to get to know PRs and their brands over the long term so that there is a mutual understanding. I’m happy to give pure editorial if I’m genuinely passionate about a story. I’m also happy for PRs to send me general info/press releases etc. if it’s a brand/product/category I’ve expressed interest in. I hate being added to generic mailing lists and I instantly unsubscribe! I’m not a fan of being sent unsolicited product – that’s unnecessary and wasteful. The dream is to be asked to collaborate on a multi-platform project that’s well researched with ample  time to deliver quality content. However, I’m equally very used to last minute briefs!

What collaborations are you proud of?
I love the series of Petit Dejeuner shoots and films I have made with filmmaker and photographer Emma Miranda Moore. They celebrate new beginnings and reinvention or interesting morning routines and can be stills shoots or short films. I’m also very proud of my book, The New Garconne: How to be a Modern Gentlewoman, published last year by Laurence King Publishing. I worked with the PRs of my favourite heritage and luxury brands to profile the modern considerate consumer and her approach to style, work and lifestyle.

What one thing should PRs know about you?
I’m very much a behind the scenes kind of person and I like the get to the root of a story. So I’m happiest sharing the story of an amazing designer, collection or start-up through words and images, rather than taking outfit pictures of myself.

What other blogs do you read?
Glossy.co and The Fashion Law for business insights; Keep It Chic, The Women’s Room Blog and That’s Not My Age for grown up style; Coco’s Tea Party, The Very Simon G and Fashion Foie Gras to keep up with my mates; The Anna Edit and The Lifestyle Edit (not strictly a blog) for life stuff; British Beauty Blogger and Into The Gloss for beauty intel and Style Bubble, What Olivia Did and Peony Lim for eye candy.

Navaz Batliwalla features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.

From Bedrooms to Boardrooms, the evolution of blogging

Influencer outreach: From Bedrooms to Boardrooms – WEBINAR

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The biggest annual survey into the habits and behaviours of UK bloggers has been published, revealing the industry is professionalising, not all bloggers believe in disclosure and relationships with PRs vary wildly depending on the industry.

A whopping 87% of parenting bloggers have good PR relations, but with politics, that falls to just 17%. How are these PRs getting it so wrong? Or are some sectors just better at influencer outreach?

Who better to talk about working with PRs and all the Bloggers Survey results than Jo Middleton – author of the award-winning Slummy Single Mummy and parenting blogger extraordinaire.

As more and more influencers see blogging as a valid career path, PRs have no choice but to have a clear strategy for handling influencer relations. Jo will reveal how she manages her own excellent relationships with brands and agencies and discuss the future direction of this burgeoning industry.

The webinar: UK Blogger Survey 2017 – the Results, takes place on Tuesday 26 September at 11am. Jo will be joining us live to take you questions throughout the webinar and share some of the secrets of her success.

Click here to register for the webinar. Even if you can’t make the live broadcast, we’ll send you a recording after it airs.

Ofcom finds Channel 4 News in breach of code

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Ofcom has found Channel 4 News in ‘serious breach’ of the broadcasting code. The episode in question, broadcast on 22 March, wrongly identified Abu Izzadeen as the Westminster terror attacker.

As reported in the Guardian, Channel 4 News has also been criticised for a string of other major mistakes in recent years, including:

  • A 2014 news report covering the publication of the Ellison review in to possible corruption and the role of undercover policing in the Metropolitan police in the Stephen Lawrence case. Short interview clips with five supposedly random members of the public asking whether they trusted the police turned out to all be from the same organisation, with which the reporter had links.
  • A 2014 report on Russia’s assertive military and foreign policy that included an audio clip supposedly of an RAF pilot intercepting and warning a Russian military plane in British airspace. It turned out to be an intercept of a Latvian cargo plane.
  • A 2015 report into the aftermath of the Shoreham air show crash reported the names of two members of the public that had died before their deaths had been officially confirmed.

This latest error has led the media regulator to rule that Channel 4 must broadcast Ofcom’s investigation result – a rare move against a national broadcaster.

A spokesperson for Ofcom told journalists: ‘This is the fourth time in three years we have found Channel 4 in breach of its requirement to report news with due accuracy. We are particularly concerned that another serious breach has happened, given Channel 4’s previous assurances to Ofcom that improvements to its compliance processes were being made.

‘Considering the seriousness of this breach, we are requiring Channel 4 News to air a summary of our breach decision.’

The wrongful accusation was corrected on air but this was not enough to avoid the more dramatic ruling.

Channel 4 said: ‘We note that Ofcom acknowledges Channel 4 News made appropriate corrections while on air; removed the programme from other platforms and carried a full correction and apology the following day.’

Channel 4 news has accepted the ruling, a statement said: ‘Channel 4 News takes its obligations under the Ofcom Broadcasting Code extremely seriously and is committed to providing audiences with high-quality, accurate and impartial news programming. We have participated fully in Ofcom’s investigation and note the regulator’s ruling which takes into account the immediate steps taken to correct and clarify the error during the course of the programme.’

UK – 12 September 2017

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Media-Updates-New-Featured

Today’s Media Updates covers moves and changes at news titles including Stylist, Harper’s Bazaar, MDM and Alphr.  

News & Current Affairs

  • Monica Horridge has been appointed associate editor across Alphr and expertreviews. She was previously managing editor across the titles.

Business & Finance

  • Phil Martin has been appointed digital editor at MDM, the publisher of International Fire Protection, International Fire Fighter, Asia Pacific Fire and Gulf Fire magazines. Phil is retiring  from his 34-year career in the UK Fire and Rescue Service where he served in a wide range of roles at all ranks including Chief Fire Officer.
  • Karen Fletcher has been appointed editor at Modern Building Services, replacing Ken Sharpe who retired in August.

Lifestyle

  • Arabella Greenhill has been appointed fashion director at Stylist. Arabella is a former fashion director at InStyle.
  • Charlotte Davey has been promoted to junior fashion and jewellery editor across Harper’s Bazaar and Town & Country. Charlotte was formerly senior fashion assistant at the title.
  • Peter Byrne has been appointed web editor at HomeStyle. Peter will take up the role alongside his existing position as web editor at LandLove.

 

The Vuelio Media Database lists thousands of journalists, bloggers, publications and media outlets.