Relevance International Launches Relevance Digital

Global PR firm, Relevance International, has launched a new digital arm to meet its global clients’ needs. Focusing on creating ‘industry buzz’ with captivating strategies across social platforms, including social media management, online reputation and other digital services, Relevance Digital will be headed up by Liz Chambers.

Chambers has worked in digital PR and social media for nearly 10 years and has been the digital strategist behind a number of luxury and consumer brands including Laura Mercier, Frédéric Fekkai and Shiseido Cosmetics. Relevance International famously caters for high-end luxury clients, whether that’s in real estate, luxury goods, hospitality or corporations.

Suzanne Rosnowski, CEO and founder of Relevance International, said: ‘A compelling digital strategy is crucial for every brand, no matter the industry. Creating a digital division was a natural extension of our existing capabilities. We built Relevance by marrying strategic media relations with brand strategy, and, in today’s world, the digital component is crucial to helping our clients differentiate in the increasingly competitive marketplace.’

Rosnowski has previously spoken to Vuelio about the rise of digital media, and making traditional and social media relations go hand in hand.

Chambers has specialized in account management, community management and social strategy for leading global brands and has a keen knowledge of the ever-growing influencer space. She said: ‘Relevance has established itself as a powerhouse in public relations, and now it’s time to add key digital services and deliver truly holistic approaches. A strong online footprint has solidified its place as a must-have for all brands, and I firmly believe clients get the most effective service when their digital and traditional PR teams are working in tandem under one roof.’

Relevance International recently opened its London office and shows no sign of stopping on its path to becoming the leading global indepent PR firm. Relevance Digital will be based in the New York office but work across all accounts, including The Royal Atlantis Residences Dubai, which the UK office recently helped win.