You’ve seen the Budget, but what does it really mean for you?
Chancellor Philip Hammond announced a huge spending package, but some sectors are still feeling the pinch. We’ve curated reaction from leading stakeholders to find out how they think the Budget will impact the country.
Download the white paper by filling out the form below.
Nigel Milton, director of communications at Heathrow Airport, recently spoke at the CIPR’s Influence Live event and explained how the airport went from being called ‘Heathrow Hassle’ to having its third runway approved by Government.
Heathrow airport is the busiest in Europe, with some 78 million passengers passing through it in 2017. It’s also recently had plans for a third runway approved – fulfilling the UK’s need for increased air traffic capacity.
But getting to this point wasn’t an easy journey; while a third runway was initially supported by Gordon Brown’s Government in 2009, the policy and politics all changed when the coalition Government came to power and immediately scrapped it.
Milton told Influence Live that when he joined in 2010, the airport already had the reputation of a ‘national embarrassment’, with ‘Heathrow Hassle’ in the lexicon. This made finding political supporters almost impossible.
So, how did they manage to turn it around? With the help of an international event, the London Mayor and an integrated campaign like no other.
In 2012, London hosted the Olympics and Heathrow became the official airport of the games. For Milton, it was an opportunity to reset the dial as the Games could effectively make or break the airport’s fortunes. In Milton’s own words, they ‘nailed it’.
Part of the success was leaving nothing to chance. Not only did Heathrow prepare for the oddly-shaped luggage carried by international athletes (oars, bikes, racquets etc), it also increased spending on toilet maintenance because, bizarrely, the number one factor that makes a difference to someone’s opinion of an airport is the cleanliness of the toilets.
Major incident-free, the London Olympics were a huge success for Heathrow and, what’s more, the Government had changed its position on the need to expand UK airport capacity. This policy reversal was, in no small part, thanks to the London Mayor at the time, Boris Johnson.
While Johnson may have more recently been elected as MP for Uxbridge and South Ruislip with the promise there would be no third runway at Heathrow, he was at the time considered the airport’s champion politician – Milton said, ‘Without Boris, we wouldn’t have secured a third runway’. Johnson had argued that London needed more airport capacity, favouring the creation of an island in the Thames. While this wasn’t realised – his desire for more capacity was and so the long road to an extra runway began again for Heathrow.
The success of the Olympics put Heathrow in a strong position for its runway plans, as it could now trade on its national and international reputation of excellence, making it the frontrunner for expansion.
Milton’s approach was two-fold, a public relations campaign was designed to bring everyone, from its staff and local residents to Scottish businesses, on board and a public affairs campaign to gain political support.
The airport’s four business priorities were at the centre of its PR campaign:
The campaign was complex, with thousands of stakeholders to be considered, influenced and managed. It required a national strategy, and the airport reviewed both passenger and freight journeys, so it could prove that it wasn’t just London’s airport, but Britain’s airport. It got Scottish business to back the plans, explaining the benefits locally because, Milton explained, ‘My accent saying Heathrow expansion is good for Scotland, in Scotland, means nothing compared to a Scottish accent saying it’.
The PR fed into the public affairs, Heathrow using the wins up and down the country to gain additional political support. It also polled politicians to show MPs they were not alone in their support. With a comprehensive integrated campaign that took everything into consideration, Heathrow was successful and a third runway has now been approved.
But the challenge isn’t over yet, as Milton is all too aware. When Vuelio asked if he was planning for a change in Government, Milton responded that yes – administrations and policies change and Heathrow was still preparing for every eventuality.
Do you want to run successful campaigns that combine public relations and public affairs? With Vuelio, everything you need is in one place, on one platform. Find out more.
Party Conference Season is just around the corner, and with Brexit looming large over every major party, we’re in for an explosive autumn.
Our webinar – hosted by political and communications supremo Lionel Zetter, author of Lobbying, the Art of Political Persuasion – will guide you through Party Conference season, revealing how to get the most out of every day for the biggest return on your time.
He’s joined by our very special guests: Jonathan Isaby, editor of BrexitCentral and former Daily Telegraph columnist, and Sabine Tyldesley, account manager at PLMR who specialises in parliamentary processes and integrated public affairs campaigns.
How do you create an award-winning campaign that challenges consumer perceptions?
Creative PR specialist Tin Man knows how – as its recent win at the CIPR Excellence Awards shows. Its #ISeeMore campaign tackled the challenge of getting young girls to consider careers in engineering for The Institution of Engineering and Technology (IET).
Join Mandy Sharp, founder and CEO of Tin Man, and Hannah Kellett, External Communications Manager, The Institution of Engineering and Technology, as they explain why the campaign worked, what it takes to win awards and what lessons can be taken from their success.
The PR and comms industry is not diverse enough, but the Taylor Bennett Foundation is trying to change that. Taylor Bennett Foundation alumnus Kuldeep Mehmi tells his own inside story of diversity in the industry and what we can all do to improve it.
Listen to the recording to hear how Kuldeep has worked his way to the top and learn:
Technology has transformed the media. But, it has also been affected by the way we build relationships, the impact of GDPR and the rise of the influencer. These factors are transforming media relations, a central pillar of PR and comms.
Download the white paper by filling out the form below.
What if a crisis is a matter of when, not if? What if it’s both unpredictable and inevitable? What can you do to make sure you expect the unexpected?
Amanda Coleman is one person who knows how to stay cool in a crisis.
As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack and the August 2011 riots.
Amanda has learned valuable lessons from every crisis she’s been through and will share all of them with you on an exclusive Vuelio webinar.
What if a crisis is a matter of when, not if? What if it’s unpredictable but inevitable? What can you do to make sure you expect the unexpected?
Amanda Coleman is one person who knows how to stay calm in a crisis. As head of corporate communications at Greater Manchester Police, Amanda has been through some challenging times, including last year’s Manchester Arena terrorist attack, the murder of police officers in 2012, the August 2011 riots and the death of a former chief constable.
From unexpected events that resonate around the world to local matters that affect ordinary people, Amanda has a wealth of experience in crisis comms and has learned valuable lessons from every crisis she’s been through. We’re delighted to say that Amanda will share these lessons with you on an exclusive webinar on Tuesday, 26 June.
Webinar: Crisis Comms – Lessons from Greater Manchester Police
Date: Tuesday 26 June 2018
Time: 11:00 am BST
In this webinar you will learn:
Amanda has over 25 years’ experience across journalism and communications, with the last 18 years spent in senior comms roles within the police service. She recently spoke about ‘communicating in an age of terror’ at the World Public Relations Forum and is keen to promote best practice for the entire comms industry.
If you work in PR or communications and have to deal with crises, or perhaps a crisis is yet to strike, then this is the perfect webinar for you – helping you prepare for the unexpected.
‘How to Improve Your Influencer Relations’ explores ethical and effective collaborations from the PR’s perspective, with our guests Anne-Marie Lacey, managing director of Filament PR and Debbie Sharratt, independent PR practitioner and blogger at My Boys Club.
You’ll learn:
We’ve written a simple guide to the GDPR, specifically aimed at the PR and comms industry. We know there are a lot of articles and guides about the GDPR already available – but there are also a lot of misapprehensions and misinformation. This white paper ensures everyone has straightforward, correct information to help them comply
Download the white paper by filling out the form below.
Representing some of the biggest names in luxury and real estate, Relevance International is on a meteoric rise and we’re delighted that Suzanne Rosnowski is joining us for our webinar: Empire State of Mind – Going Global with Relevance International.
Suzanne will be discussing how PR is different in New York and London, and why her clients increasingly want one agency to cover the entire planet. We’ll also explore the ethical boundary between paid and earned media, and how different markets use influencers in different ways.
Watch the webinar to learn:
GDPR is the most important change in data protection in 20 years. It affects everyone who deals with personal data, and getting it wrong is not an option.
Vuelio is delighted to partner with Rowenna Fielding, GDPR specialist at Protecture, to discuss:
The CIPR artificial intelligence (AI) panel has published an initial list of 95 tools that are helping to make PRs work smarter. Is anything missing?
The AI panel was founded in February to explore the impact of AI on public relations and the wider business community. Stephen Waddington, chief engagement office at Ketchum, is on the panel and said: ‘The conversation around the impact of #AIinPR on culture and society is getting louder. The new CIPR panel will aim to characterise its impact on public relations practice, workforce and conversation in the public sphere.’
The full AI panel is made up of 12 leading PR experts from a variety of backgrounds and is tasked with three projects in 2018:
The first project has created the initial list of 95 tools, but the CIPR believes there are plenty missing and is calling for submissions to be made through the website.
The list is broken down into 22 broad categories, including those that Vuelio clients will be familiar with – media monitoring, media distribution, campaign management, stakeholder identification and management, and media relations workflow platforms – as well as platforms that manage audio content, written content and utilities like WeTransfer and Open Library.
The full list is likely to reveal new resources for even the most tech-savvy PRs, and includes hidden gems like PNG Mart, a library of images with transparent backgrounds; Readable.io, which helps make writing more readable; and GoAnimate, which allows anyone to create professional animated videos.
The AI panel is aiming to complete a full list of 150 tools for all PR professionals to easily access by April.
The next step will be benchmarking these tools against the skills and competences for public relations set out in the Global Alliance competency framework. Waddington said: ‘The overall goal is to start a meaningful conversation about the impact of tech on practice’.
For more information about the project, visit the CIPR website.
GDPR becomes law on 25 May. That means every business will have to change the way they handle personal data – from getting consent for email newsletters and using information from social media to cold calling and storing contact details.
GDPR can seem confusing, and with fines for getting it wrong reaching £17m or more, the consequences are severe.
Thankfully, compliance is pretty straightforward, and it is easy to make sure your processes follow the new rules.
We’ve put together a simple whitepaper that makes it easy to see what is required and what you need to do to comply. Download the whitepaper here.
GDPR is being implemented to give people more control over their own personal data and knowledge over which companies and businesses are storing what. As it applies to ALL personal data, including employee data collected by an employer, there are few businesses that the new rules won’t apply to.
So, whether your data processing falls under ‘legitimate interests’ or ‘consent’, we’ve got you covered.
You may need to review your current tools to make sure they’re GDPR compliant. Not only is Vuelio’s database GDPR compliant, our tools allow you to be GDPR compliant. Our Stakeholder Management Suite allows you to track (with time stamps) interactions, including when and where data was collected from. So, if the regulator needs to see your compliance, it’s all available in one place.
On the 25 May, GDPR will become law. That means every business will have to change the way they handle personal data – from getting consent for email newsletters to using information from social media.
We’ve put together a simple white paper that clearly outlines what GDPR means for you, what you need to change and how you can easily comply with the new regulations.
With strict new fines for serious breaches and the mishandling of data (a minimum of £17 million or more!), no one can afford to get GDPR wrong.
Download the white paper by filling out the form below.
The Carillion Collapse sent shockwaves throughout the nation’s infrastructure and establishment. The liquidation of a company with such a diverse portfolio of responsibilities, contracts and employees, was always going to lead to a major national crisis.
Now the dust is beginning to settle (though there’s clearly still some way to go), and Carillion’s stakeholders are fighting to be heard. From the Government, which is both regulator and customer, to the unions representing frontline workers – Carillion’s roots run deep.
Vuelio specialises in managing stakeholder relations, whether that’s building relationships with key influencers or tracking incoming phone calls from members of the public. Using our stakeholder tools and the in-house intelligence of our Political Services Team, we’ve been tackling the Carillion fallout since it collapsed.
We’ve read the reports, monitored the mentions and unravelled the endless relationship ties to create one clear picture of Carillion’s Stakeholders. Our white paper ‘Collapse of Carillion’ brings everything together and answers the big questions:
The white paper also includes an exclusive diagram of Carillion’s stakeholders and research into the political social media reaction – so you can see which politicians and Lords have been saying what.
No matter if you’re directly or indirectly affected by Carillion, download our whitepaper and see how the biggest story of 2018 has unfolded.
The fallout from the Carillion collapse has drawn in a wide range of stakeholders, each of whom has either sought to get their voice heard above the fray, or has been called upon to account for their role in the scandal.
Read our “Issue Spotlight: Collapse of Carillion” to find out how key stakeholders have reacted to the collapse of the outsourcing giant and make sense of what the future holds.
Download the spotlight by filling out the form below.
How do you manage your media relations? What about celebrity ambassadors? Child ambassadors? Political contacts? External Services? Researchers? Staff?
Watch this webinar and explore the relationships we should all be prioritising, while explaining how to manage everything that matters to you. Find out how to manage stakeholder relationships and remain consistent in the face of chaos.
Morning too dark? Feeling bloated? Groggy head? Welcome to 2018! Today is the first day back in the office for a lot of the country so now is the perfect time to make your professional New Year’s resolutions. And because it’s your first day back, we’ve done all the hard work for you.
7 New Year’s Resolutions for the public relations professional:
1. Make new friends…
2018 is a brand new year and you’ve got the chance to make new friends and find new ways of reaching your audience. If you’re stuck in a cycle of the same old influencers for your outreach, now is the time to reach newbies – there’s always more relevant influencers than you think. And if you’re struggling to find those people, you obviously aren’t using the Vuelio Influencer Database.
2. …and stay in touch with old friends
Making new friends doesn’t mean you have to forgot your old friends. Good relationships need nurturing, give your influencers a little bit of TLC in 2018 – wish those journalists, broadcasters and bloggers ‘Happy New Year’ and make it clear you’re available when they need you.
3. Adopt a healthy balanced diet
Instagram is great! It’s a great way to reach millennials and spread brand awareness. But is it great for links and tangible ROI? That’s fine, it’s what we use Twitter for! But is your entire target market on Twitter? That’s why we use magazines, most of your audience read them – but your client asked you to do something new and innovative… so an experiential event is in order!
Don’t use one channel to reach your audience, take advantage of all the routes that now exist in a healthy, balanced way.
4. Lose the flab
You’re a professional storyteller, not a salesperson. You don’t need to communicate your product or service by describing it as the most amazing, incredible idea since sliced bread! Be innovative and use your creativity – that’s why you went into PR in the first place.
5. Be more organised
Not sure who is talking to which stakeholder? How’s that line of enquiry going? Did someone get back to that member of the public? No one likes to be caught out and a little organisation can go a long way. Vuelio Stakeholder Management can track what’s happening with all stakeholder interactions in your organisation so you know what’s been said, when.
6. Stop being boring
Another PowerPoint? Is that really the best way to tell your company, colleagues and the board how awesome you are? Investors don’t want to sit through endless slides of static clippings, and let’s be honest – neither do you! 2018 is the year that visually attractive, interactive displays are used to share content and media coverage – check out this Canvas from the Vuelio Blog Awards to see what we mean, then find out how to make your own Canvas here.
7. Don’t be lazy
It can’t be said enough in these Resolutions. You’re here because you’re creative – so be creative! The year of 2017 is over, leave the concepts and ideas that made it great behind you, and focus on 2018. It may take some time to find the next big thing, but the UK PR industry is incredible – so that next idea could come from anyone, including you.
