Press and Bloggers - Vuelio

Crafty Blogger Spotlight: Kate Williams, Crafts on Sea

August 14, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Press and Bloggers, Media Database, PR Blog Posts /by Paul Burvill

If you’re running low on ideas when it comes to your next family macramé project, or you just want to know what that word means (pro tip: a textile that uses knotting techniques), Kate Williams has all the makings for cute crafts for kids at Crafts on Sea.

In today’s Spotlight, Kate talks scavenger hunts during lockdown, downloadable trees and the importance of paying people for their work.

What keeps you passionate about craft and blogging about it?
I think like a lot of people, I go through phases where I just get a block and think there’s literally nothing else new left to make, but then I have an idea and suddenly my notebooks are filled with things to make. I started this week with no ideas, and by Wednesday I was running around the garden with my daughter making and photographing. Once it’s photographed, I’m desperate to share it!

What originally got you into creating things?
After I had my son, I started my blog as a way of sharing the things that I was making, sewing, silversmithing, that sort of thing. Then I realised that my kids’ crafts were way more popular than mine, so I stuck with that!

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
Having both children at home has meant that I’ve had much less time available to work, as looking after them is my main priority (I realise that I’m very privileged to be able to just drop things a bit and concentrate on them). During the main part of lockdown, I wrote up a scavenger hunt that I’d made for them to do with their cousins on Zoom and that was a big hit. So many parents are in the same boat trying to think of ways to keep our kids entertained.

Do you think those who took up knitting/sewing/other traditional crafts during lockdown will continue now it’s being relaxed?
I hope so. I know quite a few friends who’ve taken up embroidery or macramé and their crafts have looked fantastic.

One craft you’d love to master but haven’t quite managed it yet?
Crochet. I’ve tried a few times but I think I just don’t have the patience for it.

Favourite crafty ideas you’ve shared on your blog?
I have a tree template that kids can decorate. During lockdown, I realised a lot of schools were linking to it for kids to use and that made me really happy!

How important is it for people to pay crafters and artists for what they create?
Everyone I know who is a craft blogger does it as a proper job that pays their mortgage. It’s absolutely fine (and a good thing!) to create purely for the joy of it but if it’s as your work then obviously there’s a financial obligation involved with that which I think most people understand.

How do you collaborate with brands and which kind of brands do you really like working with?
I love it when brands have a clear idea of what they want but likewise it’s good to be able to suggest things that I think will appeal to my audience.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
Just email me. I’m always happy to discuss what’s worked well previously and how we could learn from that to create something new.

What other blogs do you check out regularly (whether craft-related or not)?
Maggie who writes Red Ted Art and Cerys at Rainy Day Mum are both lovely people and write fantastic blogs.

LGBTQ+ Blogger Spotlight Kate Everall, LesBeMums

August 13, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Christina Pirilla

‘Listen and learn! The best thing people can do is educate themselves on basic terms such as pronouns and to not make so many assumptions,’ says Kate Everall, who blogs about LGBTQ+ issues and life with her wife Sharon and their family at LesBeMums.

Read on for how Kate continues to campaign for her community despite the COVID-19 lockdown and how to celebrate Pride from home in August.

How did you originally get started with writing about LGBTQ+ issues?
Pretty much as soon as we started trying for a baby! We’ve always been active members of our community, but we never put pen to paper. So, when we started documenting our conception journey (and then later our family life) it was rare that we didn’t speak about comparisons with heterosexual families and how LGBTQ+ people are still underrepresented.

What’s your favourite thing to post about and why?
Just like any other parent, I LOVE talking about my child, but second place to that are LGBTQ-related topics such as LGBTQ-inclusive books for children or ways people can be better allies to our community. Anything that will basically increase visibility and raise awareness.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
I’ve certainly had to balance my time a bit better and make use of scheduling tools! Children don’t quite understand the terms ‘deadlines’ or ‘Mummy needs to jump on to a Zoom call’. Plus, with my wife also working from home, our poor WiFi has been stretched to the limit!

How did you celebrate Pride this year?
Virtually! With the cancellations of Pride events we had to take our campaigning to social media. Jamie (Daddy & Dad) and I even set up ‘Pride At Home UK’ to encourage rainbow families and allies to get together at the end of August to wash social media with rainbows.

Have you been covering the intersection of race and LGBTQ+ issues on your blog?
I’ve always thought our blog was inclusive and diverse, but we could absolutely do more! My main outlet for getting messages out there has primarily been on social media, as blogs aren’t often fast enough to get a message out there, but over the next few weeks I intend on writing about ways I plan to tackle racism and how I can be a better ally to BIPOC communities. This is so I can hold myself accountable as well as encourage others to have the same conversations.

What is one thing you wish straight cis people would take on in their day to day lives to be better allies to LGBTQ+ people?
Listen and learn! It’s no longer acceptable to automatically think that families are made up of one husband and one wife. Even today I find myself coming out to people, having to correct their assumption that I have a husband or that my son has a father. The best thing people can do is educate themselves on basic terms such as pronouns and to not make so many assumptions.

Do you think people should boycott Harry Potter books in light of JK Rowling’s sharing of harmful ideologies?
I was devastated when I read what JKR had written about the Trans community, but that didn’t make me want to burn all my Harry Potter merchandise. I think people should avoid giving people like JKR a platform, but the universe she’s created is still important as it’s a community in itself. There are people who have become the people they are today by reading Harry Potter and I think it still deserves a space in society. That being said, I may think twice about endorsing anything in future that may line her pockets!

How do you collaborate with brands and which kind of brands do you really like working with?
Collaborations seem to come like buses at the moment. I can go months between campaigns (which is a perfect time to do some admin!) and then suddenly I’m working flat out, so I don’t really have any advice in regards to keeping the work flowing. For me though, the most important thing about working with brands and building those relationships is being genuine. We only work with brands we genuinely like, and more often than not, I’ve been a customer of theirs in the past anyway. Engage with their content and show them what you have to offer.

I love working with family brands who are inclusive and diverse, as well as those who are generous with their time and transparent with disclosure! It’s so reassuring to see a contract that says work MUST be suitably advertised as such and when I’ve been given ample time to create the best work. Some of the best collaborations have been when respect is given from both sides.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
Most the time, my DMs are always open on social media, but once the conversation starts to go down the route of collaborations (and money!) I prefer to move onto email.

We’re a pretty mixed bag content wise (although we haven’t yet ventured much into YouTube), but if you want a bright and colourful family to showcase your brand (or holiday resort! Haha!) then look no further. Being an LGBTQ+ family, we like to think we bring something different to the table.

What other blogs do you check out regularly?
Gosh, where do I start? My reading list is ever-changing, but at the moment I’m currently reading (and watching) Sareta Fontaine and the back catalogues of Tinuke Bernard, who was previously CircusMum.com. I also love catching up on the adventures of Two Dads UK.

Mental Health Blog Awards Moves To Online Delivery

August 11, 2020/0 Comments/in PR Pulse, Event, Health, Influencers Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This is a guest post by Mike Douglas, host of the Mental Health Blog Awards and blogger at Mike’s Open Journal.

On Saturday 25th July 2020, I hosted the third Mental Health Blog Awards. Once again, I was proud and privileged to be the host, but this year was very different.

The Beginning
After 18 months of planning, the first Mental Health Blog Awards was held in Portsmouth on the final Saturday in July 2018, bringing together like-minded passionate individuals who were invested in mental health blogging.

Inclusion was a big part of the planning for me. I know you can never do everything, but I really wanted everyone to have the option to attend. So venues had to have accessible rooms and toilets, I wanted to make sure there was an outside space (for anyone that wanted or needed to take a break from the event), and there needed to be space for our speakers (which we added to our programme for that second year). Additionally, a good line of sight and lighting for those that may have difficulties hearing or not wanting to be sat ‘at the front’.

I am hugely delighted that we are able to hold the awards ceremony and provide that recognition to our winners.. Their wins showed that mental health blogging is recognised, respected, valued and is helping people tofeel less alone andto signpost to resources and support. It’s helping people become more educated, including knowing that mental health is not just about illness. It can be and is, about our wellbeing, about the things we do to feel good, happy, positive. You don’t need to have experienced a diagnosable illness to talk about mental health.

Replanning 2020
This year was more than a little different. A worldwide pandemic made our planned venue for 2020 in Oxford inaccessible and the whole day had to be rethought. Fairly quickly the plan was made to shift to an online event, there were limited options available.Honestly, it was online or cancel.

I was super fortunate to have some amazing speakers who agreed to adapt slightly and record their sessions before the event, so they could be played as a pre-recorded section. This proved to be a huge plus on the day, as the sessions could be lined up and signal/ connection was slightly less of a concern. Additionally, this meant our speakers where available to reply live via the chat box to attendees thoughts, feedback and questions.

That interaction was key to keeping the day running and ensuring a good flow throughout the day. With the event running 11.30am/12pm to 4pm attendees wellbeing was a big consideration when replanning the event. In addition to the planned midway break, short intervals were added after each workshop, with the encouragement that attendees looked away from the screen for five minute intervals and moved around. Four+ hours is a long time to be on a video call, so these breaks became super important.
Moving to online had another big change – no big hugs, waves across the room, no private chats with that person you know from online but are now meeting for the first time. That was something I really noticed and something I still think about.

But whoosh, the positive. Having no location, being online massively fitted in with the idea of being more accessible and having attendees from across the UK showed that there is a desire to attend from people that may not be able to travel to a location because of the travel time or cost. Having an online option really fits well with one of our key themes, being inclusive/ accessible – keeping an online option is definitely something that will be looked at for 2021.

Looking Forward
There is a growing number of tasks, thought processes and considerations that need to be made with an event such as this. I am super-glad that from September 2020 there will be MHBA Community Leaders who will be helping me with the evolution of the Awards and our journey moving forward.

One group of people I have not mentioned yet is our sponsors, these awesome people have helped the event run, provide insight, support and encouragement at needed times. A huge thanks to our sponsors who this year were: Damien Smith, Know Yourself Podcast, Big Man Beard, Mental Movement Magazine, Instant Counselling and Vuelio.

I am delighted there was still a Mental Health Blog Awards 2020, but being honest it was a lot of effort and stress. Hopefully we are in person next year, but whatever happens, however the event is delivered; I feel much more confident that we can be hosted online and that it opens up possibilities for us in terms of inclusion and accessibility. I look forward to hopefully seeing some of you at next year’s Mental Health Blog Awards.

CIPR survey finds mental health of 8 in 10 PRs has been impacted by COVID-19

August 10, 2020/0 Comments/in PR Pulse, PR, Communications Press and Bloggers, Media Database, PR Blog Posts /by Phoebe-Jane Boyd

82% of PR and communications professionals surveyed by CIPR’s Health Group answered ‘yes’ to having felt an impact on their mental health during the coronavirus pandemic.

The survey, exploring the impact of the COVID-19 crisis on those within the industry, asked questions focusing on the pandemic’s effect on both teams and individuals, how prepared companies had been, as well the continuing value of communications. The results show an industry working harder than ever through increasingly stressful times, on both personal and professional levels.

Findings from the CIPR Health Group:

– Nearly 50% of PR practitioners have been working longer hours, with one-third of practitioners working an extra 1-2 hours per day. Over 15% have been working five or more extra hours a day
– Around 85% worked overtime unpaid
– Just over 59% have seen their role and responsibilities change as a result of COVID-19
– 28% hadn’t taken any annual leave
– Less than a quarter had accessed mental health support over the last six months
– More than half of respondents said their organisation placed ‘a lot’ of value on communications during the crisis

That PR practitioners are pushing themselves to the limit while working through such challenging circumstances follows on from the flagging of mental health issues within the industry in last year’s CIPR State of the Profession survey. The 2019 report found a quarter (23%) of PRs had taken sickness absence from work on the grounds of stress, anxiety or depression.

Speaking on the results from the latest survey of its members, CIPR Health Group Chair Rachel Royall summed up the extraordinary stress happening within the industry: ‘Many people have made huge personal sacrifices in relation to not being able to see vulnerable family members, to dealing with the challenges of bereavement or family members being diagnosed with illness. Many individuals were furloughed, or grappled with maintaining their business, not to mention the stress of homeschooling.

‘I have been astounded by the excellence in professional practice that I have observed over the last few months – however, we must now make sure we look after our healthcare comms community and their wellbeing. Check in on your colleagues, take a break and be kind to yourself.’

To help with the increased pressures of work during the pandemic, free access to the iprovision Mental Health Hotline, accredited counsellors, as well as support for those with personal, legal and financial difficulties, has been made available by the CIPR to its members.

Read more from the results of this CIPR Health Group survey on the website.

4 ways to celebrate your wins – big, small or hardly there at all

August 10, 2020/0 Comments/in PR Pulse, PR, Communications, PR Club Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This is a guest post from Natalie Trice, award winning PR coach and lecturer.

While PE with Joe Wicks, growing veg in the garden, and clapping for carers on Thursday nights may have been part of the honeymoon period of COVID-19, nearly six months into this ‘new normal’ and there is no denying that for some PR professionals it’s been a hard slog.

Going to networking and attending meetings, catching up with colleagues, after work drinks with friends and simply having the freedom to do as you please, are an integral part of the job, and when they’re snatched away all of a sudden, things can start to feel a little bit fragile and the ‘not good enough’ gremlins can come crawling back to you haunt you.

Let’s face it, working in PR is great but it also takes nerves of steel, bags of resilience and a tenacious spirit to get on with the job and keep coming up with the goods. When you are pitching into a void, your press contacts are on furlough and client budgets are being cut faster than the banana bread you’ve been baking for the past few months, it’s little surprise you might start questioning yourself and your abilities.

Everyone’s situation is different, and the pandemic is coming at us all at different angles, but those age-old feelings of not being good enough can snap at our heels when we least expect it and Imposter Syndrome has a tendency to make an unwelcome appearance when the chips are down, but it doesn’t have to be that way.

I have some tips to share with you that I hope will help you to keep calm and carry on the way I know you can.

1) Forget the filters
Yes, it might seem that everyone else has got their stuff together on social media, but look beyond the posts and think about what is really going on. Seeing daily client wins on Facebook and cool, colourful co-ordinated content on Instagram isn’t always a true reflection of what is really happening (I’ve been known to bribe my kids for perfect pics), so don’t let those things dial-up the negative frequencies in your life. Look at the content you put out there, see how true you are being to yourself, cheer on your peers but just keep the filters in check, and remember that we never really know what is going on with someone else.

2) Remember that this isn’t the end of the world
Rather than going right for the worst-case scenario, that it’s all going totally wrong, just steady yourself and see what your truth is. When your mind wanders towards worry and the frightening feelings of uncertainty return, refocus your mind on the present moment, look at what you can do in the here and now and remember, you are going to get through this. Yes, losing work and having uncertainty about the career you have been working hard to build over the years isn’t great, but putting one foot in front of the other, looking at what you still have to do and creating a plan, is one way to move ahead.

3) Get it down on paper
I haven’t kept a diary for many years, but over the past few months I’ve started to do it again, and love it. It’s part thoughts, part memes, the odd drawing, a lot of lists and at the end of the day I write down three good things – something that we do in The PR Pro Hub as well. I won’t be winning any Booker Prizes for my journal, but it’s great to have somewhere to get my thoughts out of my head and onto paper, and it could help you too.

4) Celebrate your wins
Big, small or hardly there at all – a win, is a win. You might think that you can only shout about a new job or a client getting a double page spread in The Times, but to get there you will have taken many smaller steps and they all deserve some recognition. Whether it’s finally doing your accounts, writing a blog post for your website or even drinking a hot cuppa without reheating it in the microwave, twice, give yourself a break and see the progress you are making.

Remember that you can do this. Things might feel tough right now, but they will get better.

Find out more about Natalie Trice’s work at her website. Her three-month group programme The PR Pro Collective launches in September.

A Crafty Blogger Spotlight with Claire Donovan, Heart Handmade UK

August 7, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Paul Burvill

If the rising summer heat has you happy to stay indoors this weekend, try out a new hobby with help from Claire Donavan of Heart Handmade UK. Crafting doesn’t have to be too complicated, as Claire shares tutorials and mini-courses that won’t take up too much energy but will result in something pretty cool. Unless it’s inking calligraphy while on a new Chaise Lounge – leave that craft to the experts…

What keeps you passionate about craft and blogging about it?
Craft has been the one constant in the past 13 years that has been great for my mental health. The fact that I was able to deal with a mystery illness that ended up being a rare genetic disorder (which we didn’t discover for eight years), experiencing a brand new seizure disorder, years of hospital visits, tests, becoming bed bound then housebound…

Crafting and creativity is the light that shone for me and continues to shine. Blogging about it is my way of sharing my skills and contributing to society through my business. It’s part of a great coping strategy that also ends up decorating my home in the most stunning way. I’m physically unable to do a lot of things, but I can make stuff and do it well. Why would I not cultivate that passion!?

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
My approach hasn’t really changed since I’ve kind of been in lockdown since 2009 and the skills people wanted to learn during that time were all on my site. Either through tutorials, list posts or mini-courses, as everything I do is fairly low energy/high ROI and almost all indoors.

Do you think those who took up knitting/sewing/other traditional crafts during lockdown will continue now it’s being relaxed?
Some will, of course, some will have found it to be incredibly relaxing and others may have found it an intensely frustrating experience.

One craft you’d love to master but haven’t quite managed it yet?
Dip pen calligraphy. After an incident with some hot pink ink and a custom-made Chaise, I haven’t returned to dip pen calligraphy. But I love it; the style is breath-taking. Those upstrokes always caused problems but I’m able to do it on the iPad now so I may venture back to dip pen calligraphy at some point.

Favourite crafty ideas you’ve shared on your blog?
There are a decades’ worth on there! I’ve created a lot of crafting templates, craft magazines and tutorials as well as having some expert guests sharing their favourite projects. My favourite craft is quite possibly the Ping Pong Polka Dot Party Lights I created using Sharpie paint pens.

How important is it for people to pay crafters and artists for what they create?
It’s incredibly important. If anyone does work, they deserve to be paid in some way. Whether it’s the reader of the free tutorial who really enjoyed it and ‘pays’ by sharing or clicking on an ad that interests them, or a brand who wants to collaborate, with a budget included. Either way, folks should be compensated if they make things for you that you use and enjoy.

How do you collaborate with brands and which kind of brands do you really like working with?
I create a photo or video tutorials or even collaborate by having something like a year-long Pinterest marketing campaign by creating a tutorial a month and sharing the collage on Pinterest to my 1.2 million followers.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
If PRs want to get in touch with me, I prefer personalised emails instead of PR blasts (which I automatically delete). If they want me to do something specific, reach out, say hello, tell me what is coming up and what you would love for me to do with that information. It saves us both a lot of time and makes work much easier for us both, and helps to avoid disappointment.

Kids craft and creative content is always popular with my readers; if promoting a new book, instead of sending me a copy to review, create a guest post with an example project from the book and I would happily add it to my site.

What other blogs do you check out regularly (whether craft-related or not)?
Mostly industry-related blogs like RankMath, Neil Patel and Skimlinks. A few crafty/arty blogs I enjoy are EasyOnTheTongue, KerryMayMakes and ZiniaRedo.

PRFest launches the DRIVEN Pledge

August 6, 2020/0 Comments/in PR Pulse, PR, Communications Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

PRFest has launched the DRIVEN Pledge to help tackle inclusion, diversity and equality issues within the PR and communications industry.

The DRIVEN Pledge tool is available free to industry leaders and professionals working to make change in their organisations and follows the launch of the DRIVEN Framework at PRFest in June.

Founder Laura Sutherland cites insight shared during this year’s panels – including Reuben Sinclair co-founder and managing director Rohan Shah’s ‘How to recruit based on values and purpose’ and the Taylor Bennett Foundation chief executive Melissa Lawrence, PRCA director general Francis Ingham, CIPR President Jenni Field and CIPR chief executive Alastair McCapra discussion of accountability – as major contributors to the DRIVEN Pledge: ‘We had really great conversations around challenges and solutions this year. This insight and content turned into the Pledge, with a view to getting practitioners to commit to change.’

‘Being collaborative is essential in my view,’ believes Laura. ‘The final event, featuring CIPR, PRCA and Taylor Bennett Foundation, was geared to being an industry-wide conversation to discuss accountability, but it was also an opportunity to be aligned and to outline why and how leaders and individual practitioners should be making progress in their own way.

‘It was essential to have these organisations involved, and to have their endorsements. As an active industry ambassador for both CIPR and PRCA, I know how important it is for both organisations to be on the same platform, for such important conversations.

‘I’ve publicly declared my pledges and now I urge practitioners, teams and agencies to make theirs!’

Francis Ingham said: ‘Our industry has faced some very hard truths in recent months about the levels of discrimination faced by Black and ethnic minority professionals. It’s essential we all proactively play our part to help the industry achieve the aspirations we have for it. I urge members and the wider industry to take the DRIVEN Pledge so we can hold each other accountable in achieving workplace diversity and inclusivity.’

For Melissa Lawrence at the Taylor Bennett Foundation, change has been too slow so far: ‘The PR industry has had an inconsistent record of successfully delivering Diversity and Inclusion programmes. Progress has been made, but at a glacial pace. PRFest’s new DRIVEN Pledge gives industry leaders a roadmap to create real change through well-meaning action.

‘This resource is fluid and allows businesses to adapt it to suit their organisations individual needs. Now is the time for change!’

Find out more about the DRIVEN Pledge on the PRFest website, and watch the video outlining the aims and inspiration behind it. For more on the work of the Taylor Bennett Foundation, read our interview with chief executive Melissa Lawrence here.

Call for nominations: The Online Influence Awards 2020

August 5, 2020/0 Comments/in PR Pulse, The Online Influence Awards, Online Influence Awards, Blogger, Vlogger PR, Press and Bloggers, Media Database Blog Posts /by Phoebe-Jane Boyd

This year’s Online Influence Awards, the UK’s leading celebration of the best bloggers, vloggers and digital storytellers, will take place on Friday 20 November, 5-7pm.

While the impact of COVID-19 has meant a move away from a physical event to an online extravaganza, Vuelio has taken the opportunity to reevaluate all aspects of the awards, from nominations and shortlisting to the announcement of winners, ensuring every part of the industry is recognised.

The launch follows the publication of the annual UK Influencer Survey, which revealed that one in five (19%) influencers say it is now their main source of income – indicating an increasing number of professional influencers. On the brand side, a recent study from TopRank Marketing found that 63% of marketers agree they would have better results if they included an influencer marketing programme.

To expand our recognition of this burgeoning industry, the 2020 all-virtual event invites influencers, as well as their fans, friends and supporters, to nominate themselves. A shortlist will be drawn from those that demonstrate the highest quality of content and impact, which will be reviewed by a judging panel of industry experts. The process is designed to be as inclusive as possible from start to finish, highlighting and celebrating true talent within the influencer community.

Entrants to this year’s awards can use any channel in their role as an influencer, from blogging and vlogging to Instagramming and Podcasting. The 16 categories for this year’s Online Influence Awards are:

Arts & Entertainment

Beauty

Parenting

Food & Drink

Health & Fitness

Interior Design

LGBTQ+

Fashion

Travel & Leisure

Current Affairs

PR & Comms

Lifestyle

Newcomer

Disruptor/Changemaker

Best Campaign

Cause-led influencer campaign

You can find the nomination form for the Online Influence Awards 2020 here – best of luck to everyone taking part.

A hyped-up spotlight on Lucy Werner, author of Hype Yourself

August 4, 2020/0 Comments/in PR Pulse, PR, Communications, PR Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

For no-nonsense tips on how to hype up your business, Lucy Werner is here to help. Founder of The Wern and author of Hype Yourself: A no-nonsense DIY PR toolkit for small businesses, Lucy wants to share her wealth of PR and comms experience with people just starting out with public relations, as well as PR book charts too often dominated by male writers.

With so much having changed within the industry and across the globe since the original publication of the book, Lucy tells us the extra advice she would give if she could add another chapter, and what have been the main challenges for her as a PR working through lockdown.

What inspired you to write the book?
A lot of PR books are written by male journalists-turned-PR-experts. I wanted to explain the strategy behind a PR campaign based on my agency experience as well as represent the female PR folk out there. The PR industry is made up of nearly two-thirds women, but this isn’t represented in the Amazon PR book charts.

In light of how the PR industry has had to adapt in light of the current health pandemic, what would you add if you could include another chapter?
I lightly mention crisis PR in the book and for many businesses, the pandemic did warrant a crisis PR response. I would actually borrow an internal mantra from Mailchimp: ‘Listen Hard, Change Fast’. I would also add that keeping open, honest and regular communication is key. Getting ahead of consumer backlash is always the one. We don’t mind mistakes, but we do want people to own them. And talk through how you are dealing with them, even if it’s just a holding note or message while you figure out a solution – say something.

I also think that beyond the health pandemic, it is especially important for businesses that have now woken up to unconscious bias in their communications. We have learnt a lot in the aftermath of George Floyd, but being actively anti-racist needs to be more than just a black square. It feels like a pivotal moment that must maintain momentum. If I was to write it again, I would definitely look to include more information from a diversity and inclusion expert to help inform businesses of practical steps they can take to not just be anti-racist but to consider all aspects of inclusivity.

How has the COVID-19 impacted your own day-to-day life and work in the industry?
In all honestly, the changes I have made have been my own choice rather than what has been put upon me, such as running ‘Pay what you can afford’ lunchtime workshops. I run my agency from my garden office and we have both PR and a branding side. There was definitely an initial hit and we lost a few projects but I have deliberately moved away from the traditional PR agency model which I don’t think serves the small business and entrepreneur community as well. It means that a lot of the PR work I do is split across workshops, lecturing, coaching as well as direct consultancy work so I have a lot of flexibility in income while I juggled lack of childcare.

What would be your first tip for small businesses looking to start putting a PR strategy together in-house in the current climate?
I walk you through a PR strategy in the first chapter of my book and you can download a free PDF template to complete. But the biggest tip I would give from that as a takeaway is, don’t start with the places you want your press coverage to appear. Start with what your business objectives are and tailor the PR accordingly. It may be that you need to focus on more digital marketing than publicity if your budget is tight.

For you, what are the main advantages for businesses doing their own publicity, rather than bringing in an external PR agency?
No publicist is ever going to have the same passion and knowledge about your business as you do. For me, there is a unique magic energy in the way that business founders are able to tell their own story.

Are there any campaigns you’ve seen from small businesses you’d pinpoint as great examples of no-nonsense PR?
I always cite the two women behind Squiggly Career as an excellent example of a service business smashing their personal branding. The rise of the personal brand has been hard to ignore, particularly during the pandemic and I definitely believe they give straight, no BS advice.

During the pandemic, there were some amazing business pivots from businesses like Crosstown Doughnuts who were also co-founders of independent delivery platform Slerp. Cat Food Cakes, who read my book, also smashed it with her own PR and bagged herself a prime-time slot on the BBC talking about her own business pivot. The sales from this spot of press coverage helped cover her business costs for the following few months!

As someone who trains, blogs, speaks and writes on the subject, do you think anyone can pick up the basics of PR?
Yes – I do. PR isn’t rocket science. At a basic level, it’s finding creative ways to tell a good story. I think it’s a myth that you need loads of great journalist contacts. From my own experiences, and that of people I teach to do it for themselves, the people who succeed are the ones who know how to get straight to the matter at the right time!

You’ve worked with big brands during your time in PR as founder of The Wern – how did you get your own start in PR/what attracted you to the industry?
My older brother helped out Way To Blue with their I.T. when they were based in Broadwick Street and focused only on music online PR. He managed to get me a work experience placement when I was 17 and I fell in love. Even though I was doing the office donkey work, I was having a great time.

PR has a diversity problem – what can those working in the industry do to encourage inclusion on their teams and in their work with clients?
It needs to start from the top down. I know all too well from experience that junior staff fear rocking the boat by raising difficult questions. Senior staff need to be more vocal about this being important to them and inviting constructive feedback and input from their teams. More effort needs to be placed on recruiting work experience, PR apprentices and junior positions from a wider pool and, most importantly, paying them fairly.

When it comes to working with clients, a lot of white able-bodied folk still don’t have the language or confidence to communicate effectively in this area. I believe all communications consultancies have a responsibility to continually train and develop their staff in this area.

How have you noticed the relationship between PR and journalism changing during your career?
I think there is a lot more crossover between PR/journalism and marketing in general with the decline in print media, and the rise of digital media and the opportunities that come with that. I don’t, however, think this has changed the love/hate relationship between journalists and PRs. I just think there is maybe more empathy with people who straddle more than one vocation.

Hype Yourself: A no-nonsense DIY PR toolkit for small businesses is available on Kindle and in paperback on Amazon. Follow Lucy Werner on Twitter @LucyWern, on Instagram @wernchat and check out her work with The Wern on the website.

accessmatters with Sara Hawthorn, founder and managing director of InFusion Comms

August 3, 2020/0 Comments/in PR Pulse, accessmatters, PR, Comms News, PR Analysis Media Database, PR, Press and Bloggers Blog Posts /by Rebecca Potts

On Tuesday 28 July, our first live accessmatters session took place. We launched accessmatters as a platform to encourage listening, sharing of experience, learning from best practice, and collaboration on the actions that will have greatest positive impact.

For our first virtual event we were joined by Sara Hawthorn, founder and managing director of InFusion Comms and founder of the DisAbility PR Network. Sara is a champion of diversity and her agency recently received the Blueprint Ally Status mark.

Sara told us about her background and gave us insight into life as a deaf individual, from the wonders of BiCROS hearing aids being able to open up the world to her, to the frustration of speaking habits she’s encountered – the big one being don’t cover your mouth when you speak!

InFusion Comms is a small tech agency based in Leeds with an all-female team (for now!) that brings with it questions around improving diversity, encouraging and retaining local talent and how the PR industry can support comms professionals with disabilities.

Sara gave us plenty to think about, especially when it comes to recruitment and making sure the process is accessible to everyone, but also making sure we call out discriminatory behavior when we see it, either by speaking to the person or a line manager.

We had lots of interaction from the audience, which was really positive and there were a great mix of questions coming in, from how to deliver PR campaigns that were inclusive of all abilities to how to support people with disabilities in PR teams and agencies.

Sara gave useful and practical advice, especially when it comes to making sure your events (both in-person and virtual) are accessible to all and shared some great resources from Ideas for Ears.

Vuelio will review how it hosts internal events from now on, starting with adding captions to the recording of this session and reviewing our content and future sign up pages.

Watch our first accessmatters session with Sara Hawthorn in full here.

If you would like to be featured on our accessmatters platform either as a live event or providing content please get in touch with Rebecca Potts.

5 tips for starting your own comms agency

August 3, 2020/0 Comments/in PR Pulse, Communications, PR Club Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

This is a guest post from John Ashton, director of Write Arm.

If you’ve spent the last four months at home wondering what the future holds, it’s possible that you’ve thought about starting your own comms agency.

Then you probably thought, what’s the point? We’re heading into a major recession and comms budgets will be slashed, so new agencies will never get off the ground, right?

Wrong. In fact, there’s no better time to start your own agency. Why? Because if you do it the right way – more of which in a moment – you can successfully compete with some of the larger players and create a really attractive proposition for clients.

So, what is the right way? Here are my five essential tips.

1. Make it a kitchen table agency

The clue is in the name, although the truth is that kitchen table agencies can be run from back bedrooms, garden sheds and attics, as well as from kitchen tables. What they all have in common is a flexible working model based around remote-working freelancers rather than staff.

Kitchen table agencies have been proliferating for a few years now, but the COVID-19 crisis has supercharged the trend.

You may have noticed a lot of people are working from home at the moment. And you may also have noticed that 99% of organisations are cool with it. That includes your potential clients.

Don’t hide the fact that you have a kitchen table agency – make a virtue of it. It means you’re lean, flexible and price-competitive. What’s not for clients to like, especially in the age of reduced budgets.

2. Think about culture

It’s a fact – companies with strong, authentic cultures do best. Even if your agency starts life as a one-man band, you should give culture serious thought. Culture isn’t about having a beer fridge and a foosball table. It’s about having values and purpose and living those in everything you do. Your starting point should be your own needs, desires and values.

When I started my agency, Write Arm, I needed maximum flexibility as I had a young family. I also set great store by treating people fairly and in the quality of human relations. So, flexibility, fairness and friendliness were at the core of everything we said and did. It became a central part of our offer, rather than gratuitous waffle on our website. Clients loved it and so too did the freelancers who worked for us.

Don’t view culture as a nice-to-have optional extra. See it rather as the soil from which your agency grows. Believe me, it will make a huge difference.

3. Embrace your competitors

One of my mantras is ‘There’s no such thing is competition’. ‘Oh yes there is!’ I hear you say. But really, there isn’t, at least not for kitchen table agencies. When you scratch beneath the surface, no two agencies do exactly the same thing. And that opens up a lot of scope for co-operation.

Say you’re a tech industry specialist and one of your clients asks whether you have any expertise in financial services. If you have a good network of small agencies then you should be able to deliver someone suitable and make a margin on their work. And, of course, those agencies can hire you in when one of their clients requires your specialism.

Make the effort to grow your network. Talk to all the agencies you can find, even if you’re never likely to work together, because the more people you know, the more doors will open. A few years ago I had a coffee with the owner of a large web development agency, even though it was clear that he was never likely to hire my agency. We got on well and at the end of the meeting he offered to introduce me to a few marketing agencies that he knew. He was as good as his word and within a couple of weeks, one of them had become a regular client. To date, that cappuccino has been worth over £75,000.

4. Get over your fear

If you work in the comms industry, the chances are you’re not very business-savvy. After all, the industry is mainly populated by creative people, who are full of bright ideas, but tend not to be great with spreadsheets and admin.

That was me when I started my agency eight years ago. I wasn’t only clueless about how to run a business, I was also cashless and clientless. Had I listened to my fears, the company would never have got off the ground. Instead I just took the plunge and, what do you know, it worked out. Within a few years the agency was turning over half a million a year.

Believe me, I’m no genius and neither am I an ultra-ambitious succeed-at-all-costs type. In fact, I’m naturally cautious. There’s no real secret to my success. I simply learned on the job. I’m still not great with numbers, admin and numerous other aspects of running a business, but I know enough to get by.

So, if you think you don’t have what it takes to start an agency, I simply say this: ‘If this idiot can do it, then so can you’.

5. Join The KitchenTable Community

Blatant plug alert. If you’d like to explore starting your own comms agency, then I have a suggestion to make: join The KitchenTable Community. It’s a peer-to-peer support group and marketplace that I recently launched for small creative agencies. It’s based on my firm belief in the power of the network and the hive mind.

You get loads of content that will help you to build a successful agency a lot quicker than I did, including a book, a course and document templates. It’s currently free for six months and there’s no obligation to stick around once the very modest monthly charges kick in.

Now get to work on starting that agency!

Find out more about The Kitchen Table Community on the website.

A Tasty Baking Blogger Spotlight: Jane Dunn, Jane’s Patisserie

July 31, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Holly Hodges

If you’re already missing the expert baking on display during the course of this year’s Bake Off: The Professionals, don’t despair – Jane Dunn is here with more treats at Jane’s Patisserie. Whether or not the delights of Dalgona coffee and banana bread have drawn you in during lockdown, this blogger has something you’re bound to like – check out her advice for getting a cake-making kit together, her top-tasting recipes and the best things about being a baking blogger.

What keeps you passionate about baking and blogging about it?
Every day I get sent emails, tagged in photos on social media and so on of people baking my recipes with their family, children, friends and more. It’s magical to see people enjoy something together, and if my blog helps that then it’s even better. I am always here to help people with their baking queries, and the good that comes from it is amazing.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
As more and more people started baking, there were more questions around recipes to answer – substituting ingredients due to shortages, recipes for people with little equipment as they are new to it, easier recipes for kids to get involved with and more. I’ve reduced the recipes I am producing to focus more on engaging with followers to help them out!

Have you tried any of the recipes that have gone viral during lockdown?
I think one of the only ones I have tried is the Dalgona Coffee trend as my husband LOVES coffee and I wanted to see what I could do with it. It’s so tasty!

What the worst bake you’ve ever attempted to make?
Probably the worst thing I have ever baked was my first attempt at a vegan meringue – it was absolutely inedible! I’ve cracked it now, but it took it’s time.

Best tasting thing you’ve ever made?
My NYC Chocolate Chip cookies are by far my favourite recipe I’ve ever made – they have been SO popular since posting, and I have made them countless times as I just love them so much!

For those who haven’t yet started baking, which basic tools would you suggest they stock the kitchen up with?
Weighing scales, cake tins, and basic tools such as spatula/whisk – and if they can, even the cheapest electric mixer can make things so much easier.

Favourite TV chefs?
I love so many but Nadiya Hussain, Juliet Sear, Tom Kerridge and Mary Berry are favourites, of course!

How do you collaborate with brands and which kind of brands do you really like working with?
I love to collaborate with brands that I genuinely love and adore. I don’t do it that often, but I love creating recipes with the brands I use in my daily baking anyway. Whether it’s just social media work, or a full recipe post, I love it to be authentic!

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
I personally find email the best way to contact me as you can get all the info in one place and it’s much better – DMing on social media is an easy way for me to miss it, which is unfortunate. If they have a great idea that they need inspiration for, or they know what they want already, I am up for having a chat to see if it will work!

What other blogs do you check out regularly (whether baking-related or not)?
I love Alice Fevronia, My Kitchen Drawer, Biscuit Bases and SO many more!!

PRCA makes updates to its board of directors

July 30, 2020/0 Comments/in PR Pulse, PR, PR News, Communications Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

The PRCA has revealed changes to its Board of Directors following last week’s announcement of amendments to its governance structure.

Joining the board are Kamiqua Pearce, Rimmi Shah, Ondine Whittington and Hugh Taggart MPRCA. Barbara Phillips joined last week following her announcement as Race and Ethnicity Equity Board Chair. Standing down from the board are Tony Langham, Jon Hughes, David Gallagher and Ed Williams.

‘I am deeply grateful for the vast contributions Tony, Jon, David and Ed have made as PRCA Board members,’ said PRCA director general Francis Ingham of the departing board members.

‘Their desire to inspire and fast-track the next generation of leaders has never been more evident. I’m delighted to welcome Barbara, who joined last week, and Kam, Rimmi, Ondine and Hugh, who all have a proven track record in championing the aspirations we hold as a Board.’

Those joining the board bring a wealth of industry experience. Rimmi Shah is partner and board director at Lansons, advising senior teams and boards on corporate comms, public policy and stakeholder engagement. She also serves as an Advisory Board member of the Lloyds Bank National Business Awards.

Kamiqua Pearce is a senior PR and communications consultant, a BME PR PRO mentor and the founder and CEO of Coldr and the UK Black Comms Network.

Golin and Virgo Health group managing director Ondine Whittington brings experience across pharmaceutical, OTC and the public sector.

Hugh Taggart is global crisis practice chair for Edelman and leads London’s Corporate Affairs practice, spanning its Corporate Reputation, Public Affairs and Financial Communications teams.

Barbara Phillips brings over 20 years of experience in strategic communications and is a certified NLP (neuro linguistic programming) coach, as well as an accredited Mediator and a director of a specialised teambuilding and leadership organisation. Barbara also sits on the advisory board of an education social enterprise teaching Black British History in schools and corporate settings and is current sitting Magistrate.

‘All of the changes underway are essential to delivering on the commitments we made and to set the example for the wider industry,’ added PRCA chairman Jim Donaldson.

‘I am thrilled to welcome Barbara, Ondine, Hugh, Kam and Rimmi. All of them bring exceptional expertise and leadership as we continue to navigate through the COVID-era and all of the challenges of the last few months. It is vital for the industry to have strong and diverse perspectives on the Board to tackle these critical issues and to lead from the front.’

Read more about changes to the PRCA Board of Directors here and our interview with Race and Ethnicity Equity Board chair Barbara Phillips.

PR Spotlight on Jane Austin, founder of Persuasion Communications

July 30, 2020/0 Comments/in PR Pulse, PR, PR Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

Our idea of good company is ‘the company of clever, well-informed people, who have a great deal of conversation’ – hence today’s Spotlight on Jane Austin, founder of Persuasion Communications.

Jane launched her comms company consultancy 12 years ago, after time in the journalism industry working across media, design and advertising publications. Much has changed since then, across both the media and PR (particularly over the last three months), but for Jane, some things stay the same: ‘if a journalist doesn’t reply to an email, don’t nag them’. Also: the gift of a Shewee doesn’t tend to get the same reaction as a takeaway coffee.

Tell us a bit about your career and what led to the launch of Persuasion
Before founding Persuasion 12 years ago, I was an editor and journalist on advertising, media and design titles and I launched my own company to pay the bills after over a decade of being a single mum on a journalist salary. But I was able to turn it into an editorially focused content comms agency and something I really love doing.

What advantages do a background in journalism bring to your PR work?
It means I understand what journalists have to deal with every day and the pressures they are under – if a journalist doesn’t reply to an email, don’t nag them. I can also more easily pre-empt what they might need or look for in terms of ideas, news, stories, features, opinion and content, which certainly helps.

Are you working from home at the moment, and what are the plans for returning to the office?
Yes, I am holed up in my flat in Stoke Newington on non-stop Zoom calls. I’ve done a couple of meetings in parks with clients, giving my female clients and journalists Shewees as well as takeaway coffee. Bit of a mixed reaction, to be honest. It’s too early to contemplate a full return to the office, although we’re working on a plan involving personalised care packages for those who want to return. There’s no pressure on those who don’t.

Which pieces of tech have really been helping you work through the current crisis?
It’s been a good time to familiarise myself with the Hoover. I’ve also been mending things round the house, rather my neighbour has, like lamps, and dusting off gadgets bought years ago that I’ve never used, including a foot spa, an onion spiraliser and a posture corrector which sends an electric shock through your spine when you slouch your back. My flat looks like a Ronco commercial.

Do you think the industry can return to the way things were before?
Realistically and unfortunately, I don’t think much will change. There’s plenty of talk about being kinder to each other and sustainability moving to the top of peoples’ agenda but if recent events have taught us anything it’s that people don’t learn from history. We saw the queues outside Primark and JD Sports the minute the lockdown on essential shops was lifted and now everyone is back in their cars and pollution levels are going back up. This pandemic has exposed just how unequal our society is and nothing’s being done to fix that. My big hope is that the momentum behind the Black Lives Matter movement is sustained and we finally see some actual change when it comes to racial injustice and the dominance of privilege.

The PR industry has a diversity problem – what can agencies do to create diverse teams and support colleagues into higher positions?
Do exactly that, hire ethnically diverse people and promote them into top positions. I am all in favour of positive discrimination to make this happen. No company can call itself a success unless it truly mirrors society in its staff at all levels.

Which particular sectors among your client base do you see making the quickest recovery post-pandemic?
I fear it’s too early to be able to predict who will make the quickest recovery – I’m worried I’m sounding so negative here so far – but those that adopt new ways of thinking or are able to pivot themselves and expand into new areas will have the advantage. For example, a client of mine, content and experience agency The Creative Engagement Group, recently expanded into e-learning.

Cumbersome and excessive processes, along with monstrous narcissism, thankfully have no place in the work environment we currently find ourselves in. We’re all just trying to survive, look after our people, collaborate and do good work.

What do you love most about working in the PR industry, and would you recommend this as a career?
My favourite part is getting to work with my mates. It’s a tricky time to be recommending PR as a career, because it’s not fun to be running a business in this industry right now. Also, we’re not a PR company in the conventional sense. Persuasion is a comms company and strategic consultancy with network of journalists, writers, consultants and media experts working with clients to generate thought leadership and execute ideas around everything from podcasts to documentaries. This approach makes things more interesting and satisfying for everyone who works with us. I hope.

And, we have to ask, is Persuasion your favourite Jane Austen novel, and do you have a favourite Jane Austen character?
I normally get asked if I’ve written any good books lately or if I know Colin Firth. Personally, I prefer the Brontës. Mr Rochester over Mr Darcy any day, although I would concur that the mad ex-wife in the attic is problematic. But my all-time favourite Jane Austen character is Elinor Dashwood in Sense & Sensibility, who conceals her emotions so well that the people around her only get the occasional glimpse of just how agonising it is to have to be the practical one all the time. I just want to give her a hug.

Find out more about Persuasion Communications on the website and follow Jane Austin @JaneAus.

Over half of leaders are stressed about their business

July 29, 2020/0 Comments/in PR Pulse PR, Press and Bloggers, Media Database Blog Posts /by Phoebe-Jane Boyd

56% of business leaders describe themselves as ‘extremely’ or ‘very’ stressed when it comes to their business or organisation, according to a Pulse Check from engagement consultancy Question & Retain.

The survey of 1,094 C-suite executives, 50% of which were from SMEs, between 14-27 July asked: ‘How stressed do you feel about your business/organisation at present’.

The findings are unsurprising, considering the difficulties facing all industries in the wake of COVID-19 and the build up to the UK’s exit from the European Union – summarised by one respondent as ‘the greatest time of uncertainty in 21 years of business’. Answering how stressed they were:

• 8% responded extremely
• 48% very
• 12% fairly
• 24% a little
• 8% not at all

For what the respondents are most worried about, the majority cited the possibility of a recession. Encouragingly for the wider market, none of those taking part in the poll were worried about their own position:

• 61% were most worried about a recession
• 9% Brexit/trading problems
• 22% Second wave/local lockdowns
• 4% Debts/bankruptcy
• 0% Your own job
• 4% Other

‘It’s the lack of any visibility that worries me the most,’ said another respondent to the survey. ‘The fluctuating pressures on our clients’ own businesses mean it’s hard to plan too far ahead. This needs a more agile approach and not being afraid to change course mid-stream. So far, our client base has been stable(ish), but who knows what September will look like.’

‘Clearly business leaders have had to dig deep adapting to a myriad of circumstances that none of us could have imagined just six months ago,’ said Question & Retain CEO and founder Annabel Dunstan of the results.

‘As we emerge from the first lockdown, C-Suite must now shift focus from reactive actions to planning for scenarios and keeping an eye on the longer term strategy. With stress levels running so high, a focus on mental health and wellbeing will be key to ensure leaders do not burn out. With nearly two thirds of leaders most worried about a recession, energies need to be directed at really understanding the market and what customers need and want. No mean feat, but more than ever, listening and gauging sentiment is critical.’

Find out more about Question & Retain on the website.

CIPR releases influencer marketing panel guides

July 29, 2020/0 Comments/in PR Pulse, PR, Marketing, Influencers Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

CIPR’s Influencer Marketing Panel has released three skill guides with updated regulations to help PRs practice influencer marketing ethically, legally and in line with the association’s Code of Conduct.

Compiled in consultation with the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA), ‘Introduction to Influencer Marketing’, ‘PR and Influencer Marketing – the rules and regulators’ and ‘PRs as Influencers – how to ethically disclose your relationships with clients and causes without misleading your online audience’ can be downloaded as PDFs.

The guides’ updated regulations include detail on why #client doesn’t provide enough disclosure without the addition of #ad and how important transparency is for legalities as well as honesty. Further clarification and outlining of requirements when sharing influencer content as an agency or in-house team will continue to be shared by the CIPR and Influencer Marketing Panel to encourage best practice.

‘One-in-three PR practitioners undertake influencer marketing activities, yet most lack confidence in relevant skills and experience,’ CIPR Influencer Marketing Panel co-chair Scott Guthrie said of the need for updated skill guides on the subject.

For co-chair Deb Sharratt, trust from clients is as important as confidence: ‘Knowing the rules and regulations regarding disclosure is paramount to this so that we can be the trusted PR advisors that our employers and clients need us to be.’

‘In the eyes of the law we’re all influencers now and have the ability to influence others,’ believes co-chair Anne-Marie Lacey. ‘We must all abide by the same rules around disclosure.’

Download the three skill guides on influencer marketing on the CIPR website.

Spotlight on Barbara Phillips, chair for the PRCA Race and Ethnicity Equity Board

July 28, 2020/0 Comments/in accessmatters, PR Pulse, PR, Communications, PR Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

‘Black and Brown people currently working in the PR and communications industry have a rod running up our spines made of some otherworldly material,’ says Barbara Phillips, Chair of the PRCA’s newly launched Race and Ethnicity Equity Board (REEB).

Aiming to reform an industry that has been too slow to undo the status-quo of non-inclusive boardrooms and leadership teams that harm practitioners with microaggressions, prejudicial hiring practices and unfair promotional decisions, the board has set out its terms of reference for making long-overdue changes. As Chair, Barbara shares how the board’s work has begun, how lockdown triggered some much-needed reflection within the PR and communications sector and what it would take for her to recommend public relations as a career to young people in 2020.

What are you most looking forward to getting started on in the role?
As a board we published a terms of reference document that covers a number of pressing issues within PR and comms. So, I am most looking forward to there being a time when full access to senior leadership industry opportunities does not stop dead (for the most part) when it comes to Black, Brown and ethnically diverse practitioners. It doesn’t seem to matter how talented or qualified we may be or how much we contort ourselves in an effort to ‘fit in’.

What do you see as the main challenges to REEB’s aims and how will the board tackle them?
The main overall challenge is a complete lack of desire to even have a conversation about race much less tackle the devastating effect it has on different communities and the industry. We have several strategies to tackle them including partnering with organisations already adopting best practices, and using the influence and reach of the PRCA.

Tell us a bit about the other board members you’re working with and what they’ll be bringing to the team?
We are all equal in our passion, dedication, commitment and determination to deliver at least the beginnings of racial equity across the PR and communications industry. We are all agreed that the current status quo of ‘all white leadership and decision makers’ is unsustainable and we refuse to let future talented PR and comms professionals enter our industry with close to nil chance of succeeding to its highest echelons because of their race. I am just the mouthpiece!

In the launch for REEB, you mentioned the need to step away from using ‘BAME’ as a descriptor – why should other industry bodies consider taking the same step?
I think that is for each organisation to decide. But it is worth mentioning that many leaders, individuals, and influencers have voiced their deep displeasure at being referred to as BAME. As we mentioned at our launch, it rather clumsily lumps together whole communities, whose lived experiences are vastly different, especially around race. It essentially means other than white; white being the centre. Best practice dictates you listen to your audience/client/customer. We are all those things – that is why the decision lies with each organisation.

How did you originally get started in public relations/communications?
I worked on events within the Black community including the Notting Hill Carnival, and Afro Hair & Beauty. I then studied for my Masters in Communications Management, ran my own small Diversity/integrated comms consultancy for a few years, then went in-house as head of comms in the City.

COVID-19 has had a huge impact on the PR industry – how has it impacted your work, personally?
For many independent consultants, it stopped the flow of work dead in its tracks. Lots of people did lots of different things. I started volunteering at an education social enterprise, helping with their corporate strategy. I now sit on their advisory board. Having more time meant I was able to help set up the REEB and accept the role of Chair.

Do you think the industry can return to the way things were before the pandemic?
It can quite easily but I doubt there is much appetite for that to happen. Flexible working, soft skills, and huge doses of humility because of the stark experience of lockdown, have forever (I hope) changed the communications industry for the better.

What are some of the projects you’ve been a part of during your career that you’re most proud of?
All of the Black organisations that gave me their account when I had my own consultancy. Getting PR coverage for Black organisations in the late 90s was challenging, to put it mildly! I did a stint at the NHS that was good for the soul. But if I am honest, I am most proud of being involved in REEB and being part of the long, long, long overdue change. Nothing beats that.

How has the working relationship between PRs and journalists changed during your time in the industry?
Honestly, I have worked more on culture change and transformation inside organisations for some time. Most comms teams are now integrated so I would provide content, messages and news from the inside, but my colleagues would place it externally. I do shudder when I think about my past experience of dealing with journalists. I found it a grim experience, even when I worked on some well-known brands. I think it’s better now.

What do you love most about working in the PR and communications industry, and would you still recommend this as a career?
I think I was always destined for communications. English was my best subject at school, I studied media and linguistics at university, I used to write lyrics for a band (don’t ask) and I love to tell a funny story. I love being around people and hearing their stories and their view of the world that is no doubt different to mine. I suppose it’s the human stories I love the most and being able to retell them in a way that audiences can feel a part of.

Being brutally honest, I cannot in good faith currently recommend this industry to young joyful fresh-faced enthusiastic hopefuls unless they are white. Black and Brown faces will endure an uphill struggle for recognition, experience death by a thousand cuts (microaggressions), and be paid less than their counterparts because of their race, all of which may lead to mental wellbeing issues that affect their performance that, in turn, is weaponised against them through toxic workplace policies. Sound inviting? Know that as Black and Brown people currently working in the PR and communications industry, we have a rod running up our spines made of some otherworldly material. But the REEB are fully aware of the current environment and we plan to be on hand to mentor and support practitioners currently in the industry and the next/future generations coming through.

Find out more about the work of the Race & Ethnicity Board here on the PRCA website.

How to pitch to travel journalists

July 27, 2020/0 Comments/in PR Pulse, How to pitch to..., journalism, PR Club Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

One industry heavily impacted by the COVID-19 pandemic has undoubtedly been travel, and by extension, the media that reports on it. While the next Travel Media Awards have been pushed back to January 2021, travel journalists have continued to write about the changing fortunes of the holiday industry during lockdown, and are now busy putting together alternatives to the usual summer features on luxury long-haul trips.

Read on for suggestions and requests from seven travel journalists working across trade, consumer and national press titles on how you can help them keep upcoming features and round-ups packed with useful ideas and inspiration.

1. Start with a story – classic, or with a spin
‘Even in these surreal times the basic principles still apply. There’s got to be a story. And it’s got to be relevant to our audience.

‘So, the fact that somewhere, whether a destination or a hotel, is reopening is not a story in itself. But a spin on that regarding, for instance, the impact lockdown had on people or nature may be of interest. And the classic hooks of ‘new’ routes, new immersive experiences, a secret corner, or a fresh way of doing things will always be what we are really looking for.

‘While domestic tourism will be the big winner this year, magazines plan well ahead, so I am already looking at stories well into 2021 and beyond. Don’t just think in the short-term.’

Lyn Hughes, editor-in-chief of Wanderlust

2. Get in touch to give journos a choice of what to cover
‘Most things are useful. We’d rather hear than not. That way we can pick through and decide what we want to follow up on – or not.’

Jane Memmler, deputy travel editor at Reach plc outlets including the Daily Express, Daily Star and Daily Mirror

3. Think about how you can be relevant right now
‘The world – and travellers’ views of it – has changed since lockdown and content must be sensitive to the shifts. Travellers have lost confidence, which means they are looking for a different kind of travel information (content about safety and hygiene is as important as inspiration right now). Travellers have developed more of a conscience (seeing the world heal before our eyes and having our carbon footprints reduced on our behalf has made us all think about the impact our travel plans have on the planet) and they want to see content that helps them make more sustainable decisions. Travellers are thinking more about why they travel and what role travel plays in their wellbeing, so the content produced needs to reflect that change in mindset, recognising that travel is a gift and a privilege.

‘Think about your angle: Is now the time to pitch the big hitters (at risk of overcrowding and overtourism prior to COVID) or a new angle? How can your ideas encourage dispersal and off-season travel? How can you help travellers see the world through beginners’ eyes? With smaller teams and smaller issue sizes (in print), your content needs to champion the alternative. There is no room for generic right now.’

Jackie Scully, executive director of Think Travel

4. Target appropriately with B2B or B2C travel content
‘TOPHOTELNEWS covers global hotel design, development, construction, openings and industry news so I’d welcome press releases and comment on these topics, and I work for a B2B publication so wouldn’t be interested in the ‘softer’ B2C side of hospitality. I work remotely, so emails are the best way to get in touch. Plus, I receive so many pitches that I can’t respond to everyone I’m afraid, but there’s no need to follow up – if I like it, rest assured we’ll run something eventually.

Having said all that, I’d like to finish by pointing out that we actively encourage contributions from PRs – TOPHOTELNEWS wouldn’t be nearly as popular without them! If you’ve got a story that might work, please drop me a line.’

Richard Frost, editor in chief of TOPHOTELNEWS

5. Unusual angles are timeless
‘Please get an idea of what I write about and who for – and never ever phone me! Other than that, I’m interested in pretty much any topic that might illustrate a genuine trend or provide an unusual angle on a topic – so long as it’s not in need of very quick coverage.’

Norman Miller, freelance journalist covering travel alongside food and drink, education and science

6. Remember the images
‘Your Holiday & Cruise Magazine is available in glossy print and online versions via our websites. We are also very active on our social media channels with our social media manager Steve Newman posting daily.

‘We continue to welcome press releases for the travel industry, both holidays and cruises. Press releases should fit with our publication and we would appreciate three images, with links to them, or the PR can invite contact to send the hi-res versions.’

David Powell, editor of Your Holiday & Cruise Magazine

7. Email is better than phone for contact, wherever the writer is based
‘It’s always great when PRs approach me – usually via email is the easiest. Then we can work out the best way to work together. It’s always good to meet face to face if possible, but as I often work with UK PRs and live in Australia, that isn’t always an option, (especially right now!)’

Hayley Lewis, blogger at A Lovely Planet

Find travel journalists writing all over the globe with the Vuelio Media Database.

LGBTQ+ Blogger Spotlight: Kelly and Zoey, Our Transitional Life

July 24, 2020/0 Comments/in PR Pulse, Blogger, Blogger Spotlight Media Database, PR, Press and Bloggers Blog Posts /by Christina Pirilla

‘We can’t speak for the LGBTQ+ community, but we believe allyship is all about standing up for those people who need you, even when they’re not around’ – today’s Spotlight is on Kelly and Zoey of Our Transitional Life, a blog aiming to ‘challenge society’s misconceptions, one day at a time’.

Sharing life as a transgender family, Kelly and Zoey don’t shy away from the bigger issues happening in the LGBTQ+ community – read on for what they’re doing to support the BLM movement, what they love most about blogging, and their take on some of the viewpoints recently shared by a certain author of popular children’s books…

How did you originally get started with writing about LGBTQ+ issues?
When Zoey came out in 2019, we didn’t plan on talking about it on the blog that Kelly was running back then. But as time passed, we realised two things. One, there weren’t many positive stories out there about trans relationships, and two, we wanted to own who we were as a couple and family. Soon after this ‘epiphany’, we started Our Transitional Life, a name that was inspired by Zoey describing her transition as ‘our transition’.

What’s your favourite thing to post about (updates, reviews, advice pieces) and why?
Our favourite things has to be events! We love meeting other people, and it’s always such a joy to meet people face to face. Blogging can be solitary, so hanging out with people at blogger events/theatre/launches, etc. is one of our favourite things to do.

How have you had to change your approach to blogging, or your content, during the COVID-19 crisis?
We have spent a lot more time online doing lives and chatting to people compared to writing blog posts, and that’s been a lot of fun. We’ve had more time to really get to know our online community, and for that, we’re very grateful.

Have you been covering the intersection of race and LGBTQ+ issues on your blog?
As we’ve said, actual blogging has been quite quiet, while we spend time on social, and also educating ourselves and our children more about the BLM Movement. With regards to ‘coverage’, we took part in #AmplifyMelanatedVoices, sharing content from black creators for a week, and not sharing our content at all. We continuously strive to share important information, and we did have our say on the ‘she who shall not be named’ issues surrounding trans rights. We’ve also started a new business, KelZo Jewellery, and we have a PRIDE range with 20% of profits going to LGBTQ charities.

What is one thing you wish straight cis people would take on in their day to day lives to be better allies to LGBTQ+ people?
A lot of the straight cis folk we know do everything they can to help support the trans communities, in fact, we’d go as far to say that it’s the people that don’t want to learn or change that are the problem. Our focus is to educate and support, but we’re always learning too. We can’t speak for the LGBTQ+ community, but we believe allyship is all about standing up for those people who need you, even when they’re not around.

Do you think people should boycott Harry Potter books in light of JK Rowling’s recent comments on social media?
That’s a tough one, and we recently recorded a vlog about supporting the work of disgraced celebs, from JK to Weinstein and beyond. We didn’t really come to a conclusion as a couple, but our followers had a lot to say, and it was a super important topic to talk about, and keep talking about. I do think buying her books now would be off the cards for us, as well as promoting anything to do with anything she is part of, but that’s our decision, and you have to be comfortable with yours.

How do you collaborate with brands and which kind of brands do you really like working with?
We have a weird time with brands. We don’t fit the ‘normal’ family stereotype, and some brands want a cis, white, straight family, end of. So, when brands reach out to us, we can’t help but feel lifted up and seen by them, and I know the LGBTQ+ blogger community get excited when brands work with other LGBTQ+ bloggers!

We offer lots when it comes to brand work, from video to written content, as well as social sharing. We go above and beyond for each brand, because we are super proud of our work, but we’re also super honest about products or events. We love working with brands who appreciate how hard we work, and who champion the LGBTQ+ community all year round, not just for Pride.

For PRs looking to work with you and your blog/website, how would you prefer they approach you and with what kind of content?
We tend to focus on email because messages on social media can get easily lost. We’re happy to work with most brands, depending on their ethos and moral standing. We also like longstanding relationships with brands, and love to come up with fun and exciting ways to promote products!

What other blogs do you check out regularly?
Ohhh, we love LesBeMums, Home & Horizon, and any blogs that say it like it is!

Race & Ethnicity Equity Board launched by the PRCA

July 23, 2020/0 Comments/in PR Pulse, PR Media Database, PR, Press and Bloggers Blog Posts /by Phoebe-Jane Boyd

Following on from its commitment last month to help accelerate the progression of Black and ethnic minority professionals within the PR industry, the PRCA has launched its Race and Ethnicity Equity Board (REEB).

Originally named the BAME Advisory Board, REEB is made up of 13 founding members including Rax Lakhani, chairman of the PRCA Diversity Network, and is led by new member of the PRCA Board of Directors, strategic communications consultant Barbara Phillips.

REEB has Standing Committee status within the PRCA governance structure following a vote of the organisation’s Board of Directors last month, ensuring that equality will now be a point of focus at every PRCA meeting.

A Term of Reference document has been launched outlining the REEB vision for the public relations industry at large as well as within the PRCA. The board will oversee updates to the CMS Accreditation scheme’s diversity module and work with the association to reflect its diverse audience in the panelists invited to speak at its events.

‘As founding Board members, our mission is to achieve both immediate and long-term proportional racial equity within the PR and communications industry,’ said Barbara Phillips of the aims of REEB.

‘We appreciate and support the work being completed in our industry around diversity but feel our work is best focused on race. This is where there is sustained damage and this is the aspect of our profession that needs singular attention, if every Black and racially diverse person who enters into the PR and communications industry is to enjoy an equitable opportunity to thrive and succeed unhindered.’

Of further changes to the PRCA Board of Directors planned prior to its AGM in September, director general Francis Ingham added: ‘We have spent the past few weeks listening to colleagues and hearing directly about the unacceptable levels of discrimination faced by Black and ethnic minority professionals in our industry. The truth is our Board of Directors has, until now, reflected the composition of our industry rather than our aspirations for it. I am grateful to Barbara and the founding members of REEB for their commitment to helping us achieve long-lasting and overdue cultural change in our industry.’

More about the Race & Ethnicity Equity Board can be found here on the PRCA website. You can also follow @PRCA_Diversity on Twitter for updates from the organisation.

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