Questions for Sir Keir Starmer

Questions for Labour and Keir Starmer ahead of the 2024 UK General Election

Labour leader Keir Starmer is expected to become the UK’s next Prime Minister – here we look at questions he and the Labour party should be looking to find answers to.

Could the lack of experience in the Shadow Cabinet be an issue?

The Shadow Cabinet currently has 29 MPs in it – only eight of whom were MPs when Labour was last in power; seven have served in Government; and three have held roles as a Secretary of State (or equivalent). Yvette Cooper, Ed Miliband, and Hilary Benn combined have roughly nine and a half years of experience in senior roles in Government. It seems fair to assume that the current Shadow Cabinet will make up the majority of the Cabinet should Labour win the General Election. If we compare the current Labour Shadow Cabinet to David Cameron’s first, there were 16 Conservatives in that Cabinet – even with 13 fewer members, they still have around a year and half more experience of being in Government.

Labour have been out of power for 14 years, so it is not expected that they would have an abundance of ministerial experience to choose from. This is seen as one of the reasons that Sue Gray was hired, granting Labour some nous to get things done and make progress on their priorities quickly. However, should Labour be successful, the ministerial ranks will still be lacking in experience. With public services under pressure and public finances restricted by Labour’s fiscal rules, ministers will need to get creative. Perhaps this means Labour can develop their own version of what Michael Gove brought to his various ministerial positions.

What is the plan with social care?

The Labour party made no funded commitments in its manifesto but they do pledge to create a ‘National Care Service’ with local delivered services and support for people to ‘live independently for as long as possible’. There are commitments to partnership working, high quality care, and ensuring providers behave responsibly. There is also mention of a ‘Fair Pay Agreement in adult social care’. As the Institute for Fiscal Studies points out, these do not have any specific funding set aside for them, either meaning taxes, borrowing goes up, or other services get cut.

The Chief Executive of The King’s Fund Sarah Woolnough puts it rather aptly; saying Labour have put forward what is ‘a plan to come up with a plan’. With the current social care system widely viewed as not working, the Shadow Health Secretary Wes Streeting even said he would have wanted the manifesto to go further on social care. Streeting said that if the economy grows then more money could go towards health spending, but that does nothing for immediate problems.

At present, the Labour Party are able to say they need to see all the information and are inheriting a difficult situation. However, soon all of this could be theirs to own and they will be expected to come up with a plan.

Is the two child benefit cap here to stay?

Scrapping the two child benefit cap would lift nearly 500,000 children out of poverty and would come at a cost of under £4bn a year. It is believed that the consequences on children and families go far beyond the money saved. Starmer has previously said he would not be against scrapping the policy, but he has refused to commit to a timeline for doing so. The Institute for Fiscal Studies estimates that an additional 670,000 children will be impacted by the cap by the end of the next Parliament, so some action is surely called for.

Members of the Shadow Cabinet have previously spoken out in criticism at the policy. Starmer said it was a ‘tough decision’ but Labour had to avoid repeating the mistakes of Liz Truss’s Government. However, taking action to reduce child poverty is likely to be received differently than Truss’s tax cut-laden mini-budget.

Is there room for diversity of thought in the Labour party?

One of the biggest challenges the Labour leadership has faced during this campaign is dealing with the fallout of how they have acted around selections. The Labour leadership have taken a hardline approach in terms of selecting (and deselecting) candidates.

Jeremy Corbyn is running as an Independent candidate in Islington North; Diane Abbott would likely have been running as an Independent if it was not for external pressure. Rosie Duffield has also spoken about a lack of support from the Labour leadership and how it had tempted her to defect.

Perhaps Labour do not want to rock the boat until a victory is sealed, and that will then be the time for diversity of thought. However, recent jibes towards Corbyn and his leadership of the party appear slightly odd considering Starmer was a key figure in Corbyn’s Shadow Cabinet. It is often said that the Labour party is a broad church, but Starmer could be seen to be set on narrowing the ideological view of its Parliamentary membership. Tony Blair and Gordon Brown took no action against a rebellious MP in Corbyn who voted against them 428 times – some expect Starmer to have a similarly large majority, and it will be interesting to see whether he changes his approach.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Reform UK manifesto release

Reform UK releases ‘contract’ manifesto – what was the press and public reaction?

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin. 

After a wave of manifesto releases last week, Reform UK have released their ‘contract’ for the UK General Election.

In rebranding the manifesto as a ‘contract’, and repositioning the vote for country leadership as ‘the immigration election’, have Farage’s efforts to distinguish his party from its competitors, and get people talking, made an impact?

Here is analysis of the UK General Election 2024 conversation across online and print news, TV, radio, and podcasts as well as TikTok, Threads, Facebook, blogs, and forums, from midday 17 June, as we map the media and audience reaction.

What topics cut through the conversation regarding Reform UK’s manifesto?

Reform UK manifesto reactoin

Reform UK’s manifesto/’contract’ has significantly impacted one theme – immigration. As anticipated by anyone paying attention to Farage’s media appearances, the data shows just how much the topic has cut through into the public consciousness – immigration (+15.04%) emerges as a critical topic.

The party’s primary commitment to freeze what it has branded ‘non-essential’ immigration, and deport individuals crossing the Channel in small boats, has dominated the news coverage alongside the switch to the ‘contract’ nomenclature.

Perhaps surprisingly, this narrative has gained momentum on TikTok – the home of Gen Z – through Channel 4’s coverage, amplifying engagement among younger supporters of the Reform UK party.

Reform UK on TikTok

While conversation across other social media platforms has been comparatively quiet in comparison to that of other parties, Labour supporters – particularly vocal pro-Palestinian activists – have passionately engaged with Reform UK’s immigration agenda. This segment of social media users are actively positioning Labour as the antidote to Reform UK’s potential influence on the 2029 election.

Stand up to racism tweet

Energy and sustainability, largely overlooked in Reform UK’s pre-manifesto discussions, have also come into focus with a modest increase (+1.02%). The controversial move to abandon Net Zero goals in favor of bolstering fossil fuels has been extensively covered by the press, including BBC, ITV, LBC, and Sky News, alongside the party’s core policy pledges.

The practicalities of Reform UK’s manifesto – will it help the party’s chances at the voting booths this year?

The ‘contract’ was ambitious and could be considered somewhat scattergun in its policies – perhaps a reflection of Reform UK’s diverse voter base. Reform committed to around £140bn in spending commitments and tax cuts including raising income tax thresholds; abolishing stamp duty; tax relief for independent schools; and abolishing inheritance tax for all estates under £2 million. The party revealed this would be funded through £156 billion in savings in public spending and an assumption of increased tax revenue from higher growth.

These plans have drawn criticism around credibility, with the Institute for Fiscal Studies noting that Reform’s tax cuts and spending commitments would cost more than stated. Meanwhile, the Tax Policy Associates observed that £33bn of Reform’s commitments were found to be uncosted – this amounts to nearly double the unfunded commitments in Liz Truss’s mini-budget.

Concerns around the fiscal credibility of Reform UK’s manifesto are maybe not so important, however. A recent poll by Ipsos revealed that a significant portion of voters do not believe the main parties will be able to fund their own manifesto commitments anyway. The poll showed that 50% did not believe Labour could afford their plans, while 62% thought the Conservatives’ plans were unaffordable. 57% were not confident in the affordability of the Liberal Democrats plans either.

Perhaps this best encapsulates the relative apathy in the UK right now regarding choices at the 2024 General Election: with the UK facing significant economic and political challenges in the forthcoming years, a majority of voters do not believe that the main parties’ manifestos can deliver.

Could Farage’s warning during the 7 June TV debate that change is on the way, with support for Reform UK set to grow, prove true?

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

2024 manifesto reactions

Ambition, ‘bad ideas’, and pushes to be ‘bolder’: General Election 2024 manifesto reactions among audiences and the media

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin. 

This week represented the midpoint of the General Election campaign and it was a pivotal moment for all parties to pitch to voters.

Manifestos from the main parties were released throughout the week – with the exclusion of Reform UK, due to come on Monday 17 June.

To understand how the releases impacted press coverage and online discussion, here is analysis of the UK General Election 2024 conversation across online and print news, TV, radio, and podcasts as well as TikTok, Threads, Facebook, blogs, and forums, from 11 – 14 June, as well as a deep dive into political stakeholder reaction as the week progressed.

First, a look at the big two – the incumbent Conservatives, and the party expected by many to oust them come 4 July, Labour.

Manifesto coverage and conversation – Conservatives vs Labour

Manifestos 2024: Tories v Labour@2x

Following the passionate clashes during the ITV and BBC debates between Conservative and Labour, the main impact of their manifestos is focused on tax.

Conversation has risen around this topic following Labour’s manifesto pledge to increase taxes, in a potential boost to the Tories.

Did Labour’s manifesto make an impact?

Reaction to the Labour manifesto

As to whether Labour’s manifesto has changed reporting and social media discussion around its policies and promises, analysis of the pre- and post- release shows an impact on the topics of tax (+5.3%) and energy policy (+7.5%).

The increase in coverage and discussion of tax is driven by diverse news narratives surrounding Labour’s related policies. The highest engagement is for ITV‘s focus on Labour’s tax lock, while GBNews highlights voter concerns about Labour’s proposed tax increases.

Why the spike for energy? Labour’s pledge to ban new petrol and diesel cars and ensure ‘certainty to manufacturers’ in energy and sustainability has prompted Conservative communities to generate criticism.

Alan D Miller tweet

Did the Conservative manifesto make a difference?

Reaction to the Conservative Manifesto for 2024

The Conservative manifesto also made an impact on Tax (+8.2%), alongside Housing (+2.3%).

BBC’s coverage of Keir Starmer’s condemnations of Sunak’s National Insurance cuts dominates the tax narrative, as the Tory campaign becomes increasingly embattled. Over on social media, the proposal to scrap National Insurance for the self-employed is provoking negative reaction due to perceived unfairness.

Unsurprisingly, Nigel Farage is enmeshed in discussion of Conservative chances at the election, as the Reform UK leader criticises policies as they are announced – this week’s manifesto included. Gaining traction online now – his comment that a Conservative promise regarding its Rwanda Bill was ‘another lie’.

Political stakeholder reaction – a look back at the week

Monday: Liberal Democrats got ambitious
The week began with the Liberal Democrats releasing their party manifesto. They pledged a £8.35bn NHS and care package – funded by reversing tax cuts for banks and closing tax loopholes – and set out long-term plans for rejoining the EU.

Nuffield Trust Chief Executive Thea Stein responded to the manifesto, calling it highly ambitious. However, she also said the funding proposed appeared ‘insufficient’, and that the sums ‘simply don’t add up’. Additionally, IFS Director Paul Johnson said that the tax measures would not raise the £27bn a year that the party claims, and that some of the tax raising proposals are, economically, a ‘bad idea’.

Tuesday: Conservatives sparked questions regarding costings
Questions about how proposals will be paid for were also raised on Tuesday when the Conservatives released their manifesto and pledged to cut taxes (including entirely scrapping the main rate of self-employed National Insurance) and introduce a new Help to Buy scheme by abolishing stamp duty for first-time buyers (on homes up to £425,000).

Paul Johnson from the Institute for Fiscal Studies said that the manifesto promised £17bn a year of tax cuts, alongside a big hike in defence spending, and questioned how this would be paid for. The Conservatives suggest they will fund some of their commitments by cutting the rising welfare bill, but Johnson questions how achievable this is.

Similarly, Labour leader Keir Starmer said it was a ‘Jeremy Corbyn-style manifesto’, suggesting the Conservatives had not explained how they would pay for their policies. He promised that Labour’s manifesto would be ‘fully costed’ and would only include ‘promises that we can keep and that […] the country can afford’.

Wednesday: Green Party pushed Labour to be bolder
Wednesday marked the release of the Green Party manifesto, pledging to raise taxes on the wealthy to fund more spending on housing, the NHS, and the climate crisis.

The manifesto includes the introduction of a wealth tax and a raising of National Insurance on annual wages above £50,270. Focusing on the four seats which the party believes are winnable, the co-leaders Carla Denyer and Adrian Ramsay said electing Green MPs would ‘push Labour to be bolder’, particularly on net-zero climate change policies, which they accused other parties of ‘running away from’.

Thursday: Was Labour too cautious?
On Thursday, Keir Starmer launched the Labour party’s manifesto, where he pledged to prioritise ‘wealth creation’. As commentators expected, the document was relatively light on policy detail, and didn’t contain any big surprises.

Some commentators have suggested that Labour’s spending plans are more cautious than the Conservatives and the Liberal Democrats. If Labour are firmly committed to not raising taxes, this does raise questions about how they would be able to avoid cuts to public services.

Former Shadow Chancellor Ed Balls warned the manifesto could be a ‘straitjacket’, and make the first year of a Labour Government very difficult. Senior Labour figures have responded to such criticisms by saying they would deliver growth, and therefore expand the total revenue available for public services without having to raise taxes.

Still to come: Reform UK
Ahead of the Reform UK manifesto being released on Monday 17 June, a poll found that Reform UK had overtaken the Conservatives for the first time. Farage has said his party ‘are now the opposition to Labour’, and that a Tory vote would only ‘enable’ Starmer’s party.

Whether the release of Reform manifesto adds solidity and credibility to their challenge, or else sees their recent progress melt away, is something that will be closely monitored by politics watchers.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

voters queuing outside polling station

UK General Election 2024: What was the state of the public conversation leading into the first debate?

By Phoebe-Jane Boyd and Dahye Lee.

The first television debate between party leaders took place on Tuesday 4 June, coming at the culmination of two weeks campaigning in which both Rishi Sunak and Sir Keir Starmer set out their stalls for the country. But, as the studio lights went up on Tuesday evening, which policies and points of view had already cut through into public consciousness?

Read the full transcript of the ITV debate here.

Using Pulsar TRAC, we analysed social and news mentions of themes in the UK General Election 2024 conversation across X, TikTok, Threads, Facebook, blogs, forums, online news, print news, TV, radio, and podcasts between 23 May – 5 June 2024.

Here is what is capturing the attention of the media and the public.

As the UK prepares for the upcoming General Election, stay informed with the latest news by signing up to our Vuelio General Election Updates.

Top mentioned topics in UK General Election 2024 coverage and conversation

National Service stirs engagement

Coverage in the press, and engagement across social media, gave early indicators of what would be covered within the debate.

NHS, foreign affairs, and education featured highly in coverage and conversation between 23 May – 5 June, due to uproar around the prospect of the return of National Service – what Starmer called ‘Teenage Dad’s Army’, and Sunak described as ‘bold action’ during the debate.

While audible laughs from the in-studio audience met Sunak’s words on the topic on Tuesday night, coverage of the proposal has received serious and significant engagement, particularly from BBC News.

The audience most engaged with the topic? Young people, and many parents, who would be impacted the most should Sunak’s plan come to fruition. Channel 4’s TikTok on this was most shared by the younger generation.

Balance of conversation

Tax was always going to be a significant part of the first TV debate for this year’s election, but Sunak’s numerous accusations regarding a supposed (since disputed) ‘extra £2,000 tax’ from Labour took up a significant portion of TV time last night.

However, it’s the Conservatives who have over-indexed for mentions of tax since the start of the party’s campaign.

In the lead up to the TV debate, this was partially due to Reform outflanking them on income tax pledges while, after the debate, numerous journalists and influencers factchecked Sunak’s £2,000 tax allegation.

Labour vs Conservatives: Who’s dominating discussion around specific topics?

Analysis of these key topics broken down by mentions of each party shows a mostly equal split of coverage and conversation for Labour and Conservative… with the expected outlier of National Service. The Tory proposal has been further amplified by ITV’s coverage.

As of today, a major focus of mentions for Labour are foreign affairs, NHS/health, and energy & sustainability, and this was driven by Tuesday’s debate directly. An X post from MP David Lammy regarding the NHS triggered intense engagement online, as did his commentary on bombing in Gaza.

 

News vs social media: Where are people talking and engaging?

While both social media and news outlets focus on the NHS, the narratives unfolding on each platform differ.

News coverage centres on questions regarding how national service can support NHS issues, while social media users urge support of the NHS and junior doctor strikes.

Immigration is the second highest topic in news coverage. Tackled by Sunak and Starmer during the debate, the resulting high number of mentions is largely driven by write-ups in right-wing outlets. Their focus? Reports regarding migrant channel crossings.

Media outlets leading coverage and engagement around the General Election

Which media outlets are leading coverage of the 2024 UK General Election so far, and sparking shares on social media?

The Mirror’s reporting of Sunak’s interactions with Russian associates – not covered in Tuesdsay’s debate – has received considerable traction among left-leaning readers, who have expressed concern over his affiliations with Russia.

While BBC’s coverage of Sunak’s National Service plan maintains broader audience interest, the Scottish Daily Express has sparked controversy, and engagement, with its reporting of alleged ‘outright lies’ in the Scottish National Party’s campaigning.

While Tuesday’s debate did not necessarily introduce anything new into the fabric of discussion, with both leaders returning to topics and talking points that they know to be important to their audiences and stakeholders, it did re-entrench battle lines. Tax is now more central to the overall discussion, which had previously not attained much prominence, or airtime.

Whether it’s Sunak’s £2,000 tax attack line, or the subsequent debunking of the figure the next day, which sticks in voter’s minds, the subsequent weeks will reveal.

For extra on the UK political landscape, sign up to the weekly Vuelio Point of Order newsletter.

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The perception of PR in sustainability communications

The perception of PR in sustainability communications

The current climate of accountability for those with influence and power means organisations are held to higher standards than ever before.

Now that ESG concerns are an unavoidable responsibility of public relations, how can practitioners ensure they’re communicating on sustainability with full transparency?

Our latest report uses Pulsar and Vuelio to track the sustainability conversation across press, online news sources, and social media between January 2023 to February 2024, uncovering the responsibilities that come with this new reality.

Read ‘The perception of PR in sustainability communications: How to avoid greenwashing and be an advocate for change’ to learn:

  • How PR became inextricably tied up in sustainability discourse and the role of practitioners going forward
  • Which stories grab the attention of the press and public and how to secure positive coverage and engagement
  • Why understanding where and how your audiences and stakeholders share information can help your strategic planning and inspire longer-term loyalty

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Society of Editors conference

Politics and the press: What the media needs from PRs in the run up to a General Election

With a UK General Election just announced, political journalists are readying for a busy time ahead. But what do reporters in this field want from PRs and comms professionals?

In a recent panel at the Society of Editors Conference, Politico UK editor Jack Blanchard, The Guardian’s political editor Pippa Crerar, The Sun on Sunday’s political editor Kate Ferguson, and Newsquest North regional editor Gavin Foster discussed the current relationship between politics and the press. Read on for the effect this will have on PRs, and what journalists working in the political media want from you.

Credible and reliable sources

Political journalism, like many sectors of the media, has lost audience trust over the last few years. One of the ways journalists are combatting this is with credible and reliable sources.

‘We have to do a daily sense check on the sourcing of our facts and make sure that they’re credible,’ said Pippa Crerar at The Guardian.

‘Whether that’s something we pick up on social media, whether it’s research which has been emailed, or a rumour that has been passed on’.

Any information you send to political journalists as a PR must be backed up with strong sources. At The Sun on Sunday, Kate Ferguson is now ‘double sourcing’ to ensure reliability. This is also vital at trade publications like Politico, as Jack Blanchard explained:

‘Politico has a very specific audience. It’s read by people who work in politics and people in the media that rely on what we do. We do feel like we have a very high bar to get things right because people will literally be planning their days around our morning email. Fact checking is extremely important to us’.

Knowing the audience

Before contacting journalists, understand the audience they are writing for. Politico, as mentioned above, has a very specific audience – general press releases, or information that is widely available, is unlikely to be used. The time you send is also important – the brand’s London Playbook email goes out by 8am, for example.

There are ‘still quite a hardcore of people that are obsessed with politics’, says Jack. But the key to grabbing their interest is in ‘how we pitch’.

Also important for both national and regional media – tone. Pippa shared that journalists at The Guardian focus on ‘politics from the prism of the country-in, rather than Westminster-out’. Content must be accessible for everyone across the country.

On a regional and local level, Gavin stressed the importance of ‘cutting through the noise to get to what really matters’. When reaching out to media outlets in this area, be clear what the importance is to readers if you want to get coverage.

Differences between the 2019 and 2024 General Elections

The General Election coming up in July this year will be very different to the last.

‘2019 was the “Brexit election”, with Jeremy Corbyn and Boris Johnson. Boris was a personality. He sold: Boris sells politics and sells papers,’ said Kate.

‘Now we have Rishi Sunak and Sir Keir Starmer. These are less extreme personalities, less engaging, and in some ways, less polarising as well.’

The media will be searching for different angles. Pippa at The Guardian is keen to get away from ‘just turning up in towns and doing vox pops, but having proper relationships with different parts of the country’.

While young people are ‘switching off party politics’ according to Pippa, she believes this audience is ‘incredibly engaged when it comes to issues like climate’. This gives media coverage opportunities to areas adjacent to the usual political coverage.

Jack said he would ‘like to see a media company start off trying to make videos as their primary way for delivering serious impartial political thinking’. Social media, especially TikTok, is regularly used by the younger demographic as a way to consume news. Media organisations will, as a result, be using these platforms a lot more than they were in 2019.

Not sure how to go about contributing for video? Jack stressed the importance of ‘engaging, interesting, and well-edited’ content. Any press materials must be adaptable and able to be packaged in various formats to suit the needs of the media, and the audiences they engage.

Want to get in touch with political journalists and editors ahead of the election? Connect with them with what they need via Vuelio Media Database.

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commuters working in the city

Northern Rock: The 2024 local elections

Towards the end of 2004, the North East of England voted to reject plans to give the region an elected chamber of 25 representatives. To be more blunt, New Labour’s proposal was completely quashed with 77% of voters rejecting it. This spurred then Deputy Prime Minister John Prescott to comedically hide away from the main vote count in Sunderland.

The referendum’s impact went beyond the borders of County Durham and Northumberland as the emphatic result led to similar proposed referenda proposed in the North West and Yorkshire and Humber being scrapped.

Nonetheless, 20 years on perhaps the political appetite has changed. The most recent set of local elections represented an interesting marking point for northern devolution. It marked the third Tees Valley Mayoral election and the consolidation of the existing North of Tyne Mayoralty into a new North East Mayoralty. This, coupled with the first election of a Mayor for York and North Yorkshire, could indicate that, in some sense, Prescott’s personal mission for northern political devolution was achieved.

The North East perhaps represents the archetypal example of where political devolution is needed. The region lags massively behind its southern counterparts in terms of wages, living standards, education outcomes, health outcomes, and macro economic output – all of which have lasting impact on an individual’s well being. Moreover, a recent report by the IPPR found the North East has the lowest overall and average level of wealth in the country.

Logic dictates that devolving political power to the North will bring economic change through establishing centres of powers which will alleviate economic inequalities. This logic has been furthered by Labour Leader Keir Starmer in his discourse around his proposed Take Back Control Bill.

However, while the 2024 Local Elections may have revealed much in terms of progress towards this mission, it also illustrated the gaps and challenges that still face such political change, some of which may be similar in character to those present in the 2004 referendum.

Houchen’s cult of personality

Moving into the local elections, Prime Minister Rishi Sunak’s political fate seemingly partly rested on the Tees Valley mayoral election, but this contest is significant for reasons beyond national party politics.

Ben Houchen was re-elected in spite of a 16.5% swing to Labour in the election, with commentators noting that Houchen bucked the trend of Conservative casualties across the country. Houchen’s re-election perhaps cements his standing as Mayor, a position he has held since 2017 as he enters his third term.

Such longevity has allowed Houchen to establish his own cult of personality and shape the Tees Valley mayoralty in his image, and this name recognition most definitely helped him in his reelection. Moreover, Houchen’s synonymity with the Tees Valley Combined Authority may lead to similar comparisons to prior London Mayors, such as Sadiq Khan, Ken Livingstone, and Boris Johnson, who also cemented their personal and political attachment with the role.

This has allowed Houchen to add gravitas to the mayoralty and emphasise his own policy priorities. For instance, despite the controversy surrounding Teesworks, Houchen has successfully ploughed public money into Teesside Airport to reacquire and expand it. His re-election will also allow him to pursue his promise of £1 bus fares for under-21s.

Teesside Airport and the action on bus fares encapsulate archetypal examples of devolution in action in the North. This and Houchen’s re-election may suggest where devolution has worked through the cultivation of local policy priorities so the north is not so dependent on national policy movements.

The first steps for the North East Combined Authority

As mentioned prior, the recent local elections also amounted to the first mayoralty election for the new North East Combined Authority. This combined the existing North East Combined Authority and North of Tyne Combined Authority 20 years on from the referendum and nearly 40 years after Tyne and Wear County Council was abolished.

The challenge is huge, with the region lagging behind the South of England in all sorts of life outcome metrics. Despite this, if the wider North East region is to fully grapple issues such as the digital and net zero transition then this is also a beacon of opportunity, with Newcastle representing one of the largest urban centres in the North of England and the wider region hosting a series of large industries who will play a vital role.

It is on Labour’s Kim McGuiness to grapple this challenge after she beat the previous North of Tyne Mayor Jamie Discroll in a semi-competitive election. Discroll was removed from the Labour selection process for the North East Mayor after the central party detailed that they just wanted to secure ‘the highest quality candidates’ – a move criticised by Unite, Andy Burnham and Steve Rotheram. Driscoll then stood as an Independent and received 28% of the vote. Discroll’s support sees a parallel to Houchen as his experience of devolution allowed him to partly move beyond party political dogmas and cleavages through cultivating his own political brand. This may speak to the success of existing devolution through allowing the North East to develop its own body politic not contingent on Westminster.

Nonetheless, McGuiness’ victory on 41.3% only represents the start of her journey. The question remains whether she will fully overcome the challenge that Discroll encapsulated: the idea that the Labour Party under Keir Starmer has become too far removed from Corbynism. This is a challenge worsened by McGuinness’ characterisation as a safe pair of hands and her perceived association with Starmerism.

If McGuiness is to succeed, she may do well to carve her own identity and priorities in the spirit of devolution and to remedy the economic inequalities felt in the North. Her innovative ideas to implement North East Careers Hubs in villages, towns, and cities, and free travel for those in education and training may be some means of cementing herself as Houchen has done, while showing that devolution can work for everyone.

Mystery man David Skaith

The recent local elections represented the first Mayoral Election for the new Mayor of York and North Yorkshire, with Labour’s David Skaith winning on 35% of the vote, while the Conservative candidate received 27% and the Liberal Democrat candidate 16%.

Beyond his prior experience of being a small business owner in York, relatively little is known about Skaith specifically. This may be due to the little media attention on this contest with the Westminster bubble more focused on the implications of West Midlands and Tees Valley for Sunak, with few putting their money on Skaith to win in Sunak’s backyard. Given the broken-up nature of the vote, with Skaith winning on only 35%, his first challenge may be out of electoral necessity as he will have to quickly cement himself publicly.

Skaith’s challenge is made harder by the unique composition of the York and North Yorkshire mayoralty. Specifically, the urban-rural divide is stark between the large urban areas of Harrogate and York and the contrasting rolling green hills and farms and smaller towns of Richmond, Leyburn, Thirsk, Northallerton, and Bedale further north. This is compounded by Skaith was carried to victory through 54% of the vote in the York region but only receiving 28% in the more rural North Yorkshire region. Skaith has to ensure that political and economic devolution works for both of these communities, which may make addressing significant issues, such as the green and digital transition, infinitely more tricky to navigate.

Fragile devolution?

Upon the release of the 2004 referendum result, John Tomeney, chairman of the Yes 4 The North East, suggested to The Guardian that the result spoke to something bigger than a regional parliament. He indicated that it represented the ‘growing breakdown in the belief that political institutions can affect people’s lives for the better.’

That referendum and comment came only 20 years ago. Therefore, it is worth remembering that devolution through Combined Authorities and Mayors is fragile and perhaps even embryonic, with the idea only rising in prominence over the last 15 years. This is best exemplified by the minnow levels of turnout, with 29% in the York and North Yorkshire contest, 30% in the Tees Valley, and 31% in the North East election. While this may not be particularly significant in the grand scheme of the national turnout, it still suggests there is wider work to be done to imprint devolution permanently.

In this regard, while the 2024 local elections are a marking point for northern devolution, they are also a starting point. Therefore, the best means to cement northern devolution might be for the current crop of metro mayors to deliver local policy priorities on the range of cross-cutting issues facing the region to guard against the very breakdown that John Tomeney warned of.

 

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man on phone outside houses of parliament

Rishi Sunak announces a General Election

Following a day of mounting speculation, Prime Minister Rishi Sunak confirmed yesterday that he was taking the country to the polls for the first summer election since 1945. Westminster circles were alerted by a series of movements from senior Cabinet members, such as Chancellor Jeremy Hunt cancelling his ITV appearance for later yesterday evening and Foreign Secretary Lord Cameron’s cancelling a trip to Albania. Initially there was speculation of a Cabinet reshuffle, or Hunt even standing down as Chancellor in a wholesale Government refresh. However, the worst fears of marginal Conservative MPs were confirmed by midday, when accredited journalists such as ITV’s Robert Peston started cautiously reporting that the Government planned to call an election.

In an age of social media and the prevalence of media leaks, some suggested that the Government did well to keep the General Election under wraps and away from the media for so long. However, after the unveiling of the infamous podium in front of 10 Downing Street, which has previously hosted impromptu political developments such as Liz Truss and Lord Cameron’s resignations as Prime Minister, everyone’s suspicions were confirmed.

The Government draw their battle lines

Sunak declared that now was the moment for Britain to ‘choose its future.’ In his speech, Sunak’s focus was almost presidential as he initially drew upon his first major political action when he was Chancellor: introducing the furlough scheme during the Covid-19 pandemic, emphasising his prior experience and decisiveness. Sunak argued that the Government is successfully taking action on the economy, pointing to the latest ONS figures which show inflation has declined to 2.3% – its lowest level in almost three years.

Sunak’s speech echoed his address at a Policy Exchange event last week, which drew on the same themes of rising global instability and the need for strong leadership on security issues. The same battle lines were drawn as Sunak warned that the UK faces increasing threat from ‘the axis of authoritarian states’ such as North Korea, Russia, Iran and China. He also spoke about the threat and opportunity posed by emerging technologies like artificial intelligence.

Sunak accused Starmer of hypocrisy for serving under Jeremy Corbyn yet allowing former Conservative MP Natalie Elphicke into his party. Moreover, he ridiculed Labour’s plans to ‘depress’ their way to victory as he noted Britain’s alleged inherent optimism. Meanwhile, consistent emphasis on the need to ‘stick with the plan’ against going back to square one made notions of message discipline look infantile.

Labour gearing up for a fight

Speaking shortly after the Prime Minister’s announcement, Labour leader Sir Keir Starmer told voters that the country’s future is in ‘your hands’, with the simple single-word slogan of ‘change’ written across his podium – a word he repeated several times throughout his short speech. Labour had a chance to refine their election offering at an event last week in Essex, where Starmer unveiled a Blair-style pledge card containing six ‘first steps’ for a Labour Government. The event featured short speeches from the Shadow Cabinet outlining Labour’s commitment to stabilise the economy, cut NHS waiting times, set up Great British Energy, crack down on antisocial behaviour, recruit 6,500 more teachers, and set up a new Border Security Command. During the event, some journalists put to Starmer that his ‘first steps’ seemed a watering down of his original five missions’, launched back in early 2023. Starmer responded that his missions still stand, but the first steps are a ‘down payment’ on what Labour would do in its first 100 days of government. This move indicates that Starmer will be heading into this General Election with his characteristic caution, focusing on modest promises which are deliverable within the immediate future.

Meanwhile, Labour still has around 100 election candidates left to announce, and with just six weeks to go, the party will need to turbo-charge its selection process to get candidates out knocking on doors as soon as possible. Over the coming days, a few more sitting Labour MPs are expected to announce they will not be re-standing, meaning the party will have to find candidates for these seats as well, although this will likely be in Labour ‘safe seats’. The party’s top down selection of candidates, as well as the delay in selecting candidates for ‘non-battleground’ seats, has sparked anger from some Labour members.

The SNP manage expectations in their reaction

The General Election will not just be a top-level political battle between Sunak and Starmer, but also a vital junction for the UK’s smaller parties. North of the border, the election provides the first test for the SNP’s new leader, Scottish First Minister John Swinney. A veteran of the SNP, Swinney will have to draw on his wide ranging experience as his party faces a tough electoral challenge with recent polling suggesting they could lose as many as 37 seats. This perfectly illustrates the challenge facing the SNP with their 17 years of Government perhaps making them seem tired and old in the face of opposing parties. The contest in Scotland will provide a useful read into the prospects of the wider Labour party with their re-election hopes dependent on significant increases to their current MP count of 2 in Scotland.

The timings could not be worse for the SNP following the recent collapse of Hamza Yousaf’s leadership and the controversy of readmitting right winger Kate Forbes into the Cabinet. As mentioned prior, Swinney will not have to assert himself personally to the Scottish electorate given his varied and significant experience, however he will have to quickly create a coherent policy platform to take on opposing parties – this may be harder to navigate given recent internal turmoil within the party. Nonetheless, yesterday Swinney addressed the Scottish Parliament as he detailed that his main priority of Government was to eradicate child poverty.

In response to the initial announcement, Swinney interestingly argued that the timing was ‘unfair’ and ‘disrespectful’ with the date coming in the middle of Scottish school holidays. In a more detailed reaction today, Swinney took a measured and cautious approach, perhaps a reflection of the SNP’s fragility, as he stressed that he will ‘speak up for Scotland’ while also noting that he has reunited the SNP after a ‘tough time.’

Reform start their campaign but Farage is absent

The Conservatives’ fate at the upcoming General Election will also be contingent on the success of Reform UK. The party’s recent rise in the opinion polls illustrates the squeeze that the Conservatives face from the right of the political spectrum – this follows Reform nearly pushing the Conservatives into 3rd place in the Blackpool South by-election.

In response to the Conservatives’ announcement, Reform held a press conference this morning which had initially been signposted as a reaction to the ONS’ latest immigration data. In the press conference, Leader Richard Tice derided the high immigration as he also noted that the Conservatives cannot be trusted to cut immigration and that Labour seeks mass immigration. Reform’s focus on immigration and border security went beyond political opportunist semantics as Tice was placed in front of a banner titled ‘The Immigration Election’ as they clearly set their stall. Moreover, following this announcement, Tice detailed that he would stand for election in the constituency of Boston and Skegness as he hopes to become Reform’s second MP following Lee Anderson. Interestingly, YouGov later revealed that according to their latest MRP poll, Reform were polling at 25% in the constituency, only 11 points behind the Conservatives.

Nevertheless, Reform’s hopes may be impeded by Nigel Farage’s announcement that he would not stand at the upcoming general election but instead focus his efforts on the US Presidential Election campaign. Former 10 Downing Street pollster James Johnson had observed that a Farage comeback could have scuppered the Conservatives’ General Election hopes. However, in a confusing attempt to save face, Tice revealed to the media today that Farage would come back to help the campaign despite not standing – whether this proves to be electorally significant remains a different issue.

The Liberal Democrats launch their ‘revival’

After their success in the local elections less than a month ago, when they finished second and ahead of the Conservatives, the Lib Dems have launched their campaign with a bold message to ‘smash the blue wall and kick out the Conservatives’. Leader Ed Davey argued ‘we need to get rid of this divided Conservative party who are incapable of governing’ at the campaign launch in Surrey earlier today.

The 2019 general election saw the Lib Dems win 11 seats, and the party has gained an additional four in subsequent by-elections. The party is now targeting 80 key Conservative seats in what is their strategy to oust the Government. The list includes the constituencies of Jeremy Hunt, Michael Gove, and Justice Secretary Alex Chalk.

While he has ruled out a coalition deal with the Conservatives, Davey has not done the same for Labour, reviving rumours that started circulating when Starmer clearly stated to Beth Rigby that he would not make a deal with the SNP while refusing to say the same about the Lib Dems.

Parliament prorogued and the wash up begins

With the announcement of a General Election also comes the prorogation of Parliament tomorrow and its full dissolution next Friday. This holds significant implications for the progress of vital Bills with some entering the ‘wash up’ process – where bills are either lost with the dissolution of Parliament or quickly passed through if they have the required support.

In the House of Commons today, the Government’s Leader of the House Penny Mordaunt noted that the Digital Markets, Competition and Consumer Bill, the Post Office Horizon Bill, the Finance Bill, and the Victims and Prisoners Bill would be included. This leaves notable Bills such as the Media Bill, the Football Governance Bill, and the Tobacco and Vapes Bill with the prospect of abandonment despite the Tobacco and Vapes Bill featuring in the Prime Minister’s address to the nation yesterday. Whether these bills are picked up by Labour is a separate question for their manifesto as their support of the bills may not guarantee their inclusion in a future manifesto.

Rwanda Bill Point of Order

Point of Order: Will the Rwanda Bill ruin Conservative General Election hopes?

With huge costs, mounting opposition and doubts over effectiveness, the Government’s Rwanda Bill is arguably the key underlying force behind the current lack of unity within the Conservative Party. It’s a situation some have labelled as reminiscent of the Theresa May era, where chaos consumed Parliament.

With the General Election looking set for October, and the Conservatives falling behind in the polls, just how much of an issue is Prime Minister Rishi Sunak’s approach, and is the issue of immigration overall influential enough to detract voters?

Sign up to the Vuelio General Election Bulletin for updates on the race, and stay connected to key political stakeholders with Vuelio’s Political Monitoring and Political Database

The Safety of Rwanda Bill

The Safety of Rwanda (Asylum and Immigration) Bill in substance claims that Rwanda is a country to which it is safe for the UK to relocate asylum seekers. This is despite unanimous rulings from the Supreme Court that Rwanda is in fact not a safe country, as defined by the EU. The proposed legislation also acknowledges that the Home Secretary cannot confirm it is in accordance with the UK’s human rights obligations and seeks to disapply certain sections of the UK’s Human Rights Act.

Parliamentary happenings and progression of the Bill

At the end of 2023, Robert Jenrick resigned as Immigration Minister over the Government’s inability to be ‘tough’ on asylum and immigration policy, stating that the emergency Rwanda legislation ‘does not go far enough’. Although not a shocking move, some have labelled it a personal betrayal by Jenrick, with Jenrick also accusing Sunak of failing to keep his repeated promise to ‘stop the boats’. This move by Jenrick signalled the start of issues with party unity for Sunak and the Conservatives with other so called rebels quick to follow Jenrick’s lead and demonstrate opposition and rebellion.

As the Bill moved through the House and made its way to the Whole House Committee stage, Conservatives, Jenrick and Sir Bill Cash, put forward highly contested amendments that sought to ignore rulings from both domestic and international courts, remove input from the ECHR, and block suspensive claims against removal. The amendments were backed by some 60 Conservative MPs, including the likes of former Home Secretary Suella Braverman. Following this rebellion, former Deputy Chairmen of the Conservative Party Lee Anderson, and Brendan Clarke-Smith, resigned their positions in order to continue voting in favour of these amendments, and thus ultimately against Sunak.

In recent weeks, we have seen the Lords rebut the Rwanda Bill back to the Commons with amendments already rejected by MPs. As expected, delay to the progression of the Bill is likely, with Peers insisting that the legislation must have ‘due regard’ for both domestic and international law. Moreover, it is worth noting that the Conservatives do not have the majority in the Lords; a factor which is likely to further delay progression.

Despite the ongoing ping pong of the Bill between Houses, and it remaining stuck in parliamentary limbo, the Government seemingly had a minor breakthrough when it came to the issue of hotels being used for asylum seekers – a solution that was costing around £8.2 million per day to maintain. The Government announced that by the end of March, the reliance on hotels would be diminished, with 100 hotels being closed for asylum accommodation and reopening back to their normal use. Regardless of this, one day later, No. 10 declared a ‘migration emergency’ following the busiest day of Channel crossings since the start of 2024.

Response to the Bill and public sentiment

Despite the Bill passing its Third Reading with a majority of 44 in the Commons, it has long been apparent that the other parties are not in favour of the Bill as it stands. Labour has repeatedly demanded an impact assessment on the costs of the scheme, and the SNP Westminster leader Stephen Flynn has accused Sunak of seeking to ‘weaponise some of the most vulnerable’.

Apprehension towards the Bill has spread outside of the Westminster bubble, with 270 charities and expert organisations issuing a joint statement calling on Peers to reject the legislation, deeming it ‘deeply harmful’ and arguing that it ‘threatens the universality of human rights and is likely in breach of international law’. The lack of confidence in the functionality of the Bill is also felt amongst the public, with a recent poll by YouGov revealing that only 1% of voters believe that the Bill will stop the boats. Furthermore, another YouGov poll found that on the issue of immigration, only 10% of the public said the Government were handling immigration ‘well’, and 83% said they were handling it ‘badly’.

Context with other issues affecting voting intention

At the start of the year, the Centre for Progressive Policy’s (CPP) recent Local Economy Tracker revealed a widespread pessimism about the future of local economies – perhaps to be expected, considering that several local authorities have issued section 114 bankruptcy notices last year. A lack of affordable housing was also mentioned as an area of concern by 31% of respondents, and 25% mentioned concerns around poor wages or lack of good jobs.

At the end of February, the latest Ipsos Political Monitor not only revealed the Conservatives have the lowest percentage of voting intention since 1978, but also deduced that asylum and immigration were among the most important issues for voters. However, it is important to note that issues relating to the NHS, inflation and the economy ranked higher than immigration and asylum policy matters here. The NHS being number one priority for voters was also echoed in an article from The Guardian at around this time.

Threat of Reform UK

On 11 March, ex-Conservative Party deputy chairman Lee Anderson defected to Reform UK after refusing to apologise for claiming that Islamists had control over London Mayor Sadiq Khan. Following his move, Anderson took to X (formerly Twitter) where he provided his reasons for the move. Anderson said he believes in ‘protecting our borders and keeping immigration to a minimum’ and that ‘illegal migrants should be removed the same day they arrive here’. At around this time Anderson also took a leaf out of Farage’s book and said ‘I want our country back’. Considering that Anderson already resigned from his position within the party due to disagreement over the content of the Bill. His decision to leave the Conservatives could also be partly due to this.

Reform UK is a party founded by former UKIP leader Nigel Farage as the ‘Brexit Party’ in 2018. The party was re-registered as Reform UK in January 2021 and Richard Tice replaced Farage as he stepped down. With Reform’s slogan being ‘Let’s Make Britain Great’ and with its hard line on immigration, it has long been compared to, or deemed similar in tone to, the approach and policies of Donald Trump.

Given that immigration is currently one of the bigger challenges facing Sunak, it seems likely that Reform UK could prove a realistic threat to the Conservatives, but also Sunak’s credibility. It is also worth noting that its predecessor, the Brexit Party did not stand candidates against sitting Conservative MPs in 2019 due to an agreement with the then Conservative leader, Boris Johnson. Thus, with Reform UK candidates standing in every seat they offer an option to voters that didn’t exist in 2019.

Alongside this, recent YouGov polling found that in terms of voting intention, Labour is leading with 47 points, the Conservatives have 20 points, and Reform UK is polling not far short of the Conservatives with 13 points. Given that the same data taken in the middle of March last year saw Reform with just six points and the Conservatives with 27 points, the current ruling party are right to be concerned about where support is going, and for what reasons. In addition to this, the number of Conservative MPs standing down is the highest ahead of any General Election since 1997, with 63 announcing they are either not seeking re-election in the current constituency or standing down from Parliament.

Possible impacts of the Rwanda Bill

Since the introduction of the Rwanda Bill, unity within Sunak’s party has diminished and polling has shown a consistent decrease in support for the Conservatives. Meanwhile, Reform UK has taken advantage of Sunak’s inability to convince his party, Parliament and the voters that this Bill will work, and are set to take votes from the Conservatives. However, it is also key to remember that polling has suggested that immigration and asylum policy are not the biggest issues facing voters at this time, and with issues relating to the NHS, inflation and the economy ranking higher in priority for voters it is clear to see a discrepancy exists here between the public’s priority concerns and the current concerns facing the Conservatives.

Despite this, it is wise to be apprehensive about the Rwanda Bill and the Government’s current stance on immigration policy for several reasons of principle:

(1) The Supreme Court unanimously held that Rwanda was not a safe country to which asylum seekers should be relocated – the Bill is extreme in that it directly challenges a very clear ruling of this.

(2) While the Bill seeks to disapply certain human rights obligations in domestic proceedings, it does not alter the fact that the UK still has obligations here under international law.

(3) It is fair to argue that this idea of limiting or de-legitimising the role of such courts is often associated with authoritarian governments and can be criticised for undermining concepts such as judicial independence and the separation of powers.

Vuelio Political Monitoring gives you full visibility of everything that’s happening across Government, Parliament, stakeholder organisations and social media, delivered in a way that works for you – find out more

WITA Powerlist reception

Celebrating powerful women in trade associations 2024

Vuelio was proud to be a sponsor of last week’s Women in Trade Associations Powerlist reception, celebrating the accomplishments of women making a difference throughout the sector.

Those acknowledged by the TAF, the Confederation of British Industry (CBI), and the Federation of Small Businesses (FSB)’s powerlist were invited to this celebratory event at Space14.

Emily Wallace TAF

‘What I am struck by is what an incredible opportunity we have in this room, with the most inspirational and powerful women in associations,’ said TAF CEO Emily Wallace.

‘There’s a real challenge for trade associations to support female entrepreneurs and female-led businesses. Let this be the start of something. What more we can do to become more powerful advocates for women in business in the UK and support ambitions for growth?’

Nicola Bates WineGB

WineGB CEO and head judge for the powerlist Nicola Bates highlighted the importance of gender balance within organisations, acknowledging that ‘we still have a huge amount to do in the industry’.

She also took a moment to highlight the work of previous generations of women:

‘On the personal side, I really want you to think about the woman who helped you the most in your life. She might be someone in your family, she might not. I believe we stand on the shoulders of giants.

‘We’re so fortunate to be born at this point, we’re so fortunate to be working in this country, in the West, at this time. There are so many problems in terms of women’s rights, and we happen to be here and able to advocate for our sectors.

‘Fifty years ago, this room would not be full.’

Ayesha Patel

Ayesha Patel, sector policy lead (domestic and international) at the Department for Business and Trade and judge for the TAF Awards, paid tribute to the hard work of everyone gathered in the room:

‘Not only does this event, and this list, shine a light on your extraordinary leadership, but also on the job that you do in representing your industries and sectors, as well as engaging with us in Government in the most invaluable and constructive way.

‘As a woman, may I also thank you for setting such a strong example of leadership, tenacity, and integrity for all of us, particularly in the most challenging circumstances and environments when the work is never, ever done. We all know the importance of representation, role models, and advocacy, so congratulations to all of you, and thank you for all that you do.’

Emelia Quist

Emelia Quist, head of policy research at the Federation of Small Businesses (FSB) spoke about the most positive parts of her job:

‘One of the things that I have to do in my role is look at survey data and see what women-led businesses are doing, and I also get to meet our members. It gives me energy to be in a room with women and drive policy change. I’m really glad to be here this evening, getting to meet so many wonderful people.’

Liz Banks CBI

‘We know how impactful trade association members can be, to drive policy change, to offer advice and support directly to businesses, and to overcome challenges, and seize opportunities – whether that’s meeting net zero targets, or meeting societal challenges in your particular sectors,’ said Liz Banks, campaigns & communications director for the Confederation of Business Industry (CBI).

‘Among the applications there were so many inspiring stories of real impact and ambition – folks rolling up their sleeves, not accepting the status quo, and getting things done.

‘On behalf of CBI and TA, thank you for creating this opportunity to celebrate all these women.’

Check out the full Women in Trade Associations Powerlist 2024 here.

How to navigate the storm of crisis

How to navigate the storm of a PR crisis

Is your organisation prepared to handle the top global risks predicted for 2024?

From the far-reaching impacts of geo-politcal conflicts, the threats of misinformation, or values-based mismatches between audiences, the possible sources of future problems are numerous. But they can be planned for.

As part of the webinar ‘Preparing for the unexpected – redefining communications strategy’, Wadds Inc.’s founder and managing partner Stephen Waddington shared extra pointers for navigating crises.

Read on for ways to get internal stakeholders onboard and how to bring international teams together.

How do you educate the leaders of an organisation about their roles in crisis comms planning?

Crisis response is part of any leader’s role. Planning, training, and regular testing for key management team members should be part of an organisation’s risk preparedness. The frequency of these activities depends on the organisation’s operational context.

Horizon scanning is a helpful tool to alert management to the range of risks around an organisation.

How do you manage risk in an environment where there is a high level of staff turnover?

An organisation’s governance should include a risk register and a robust training programme. These safeguards protect the organisation from operational issues such as staff turnover.

What are key observations on the dovetail between operational and reputational risk?

The nature of operational risk within an organisation should be well understood. Areas of crisis preparedness and response will typically be led and managed by operational teams. Reputational risk is more dynamic and depends on the operational context and markets in which an organisation operates. It should be reviewed frequently as part of the analysis for a risk register.

What advice do you have for helping global teams respond to crises and keeping teams joined up?

The robust capability of the corporate communications function to respond to issues and crises as part of an integrated organisational response is a legacy of the COVID-19 pandemic. Communications teams tested crisis plans and their execution in terms of technology, media, and processes.

How can you mitigate risk for organisations that are dealing with issues that have the potential to polarise stakeholders?

This is a critical contemporary issue for corporate communication and management teams. Political and societal issues must be balanced with business imperatives and values or purpose-driven leadership. We’ve developed a decision-making framework to support this activity.

Do you have a recommendation to manage a crisis simulation within a comms team?

We work with Polpeo, a UK crisis simulation company led by Kate Hartley. Its virtual environment can simulate a full-blown crisis in a safe setting. Polpeo combines technology and expert practitioners to train and test a corporate communications or management team.

For more on managing crisis, download the accompanying white paper ‘The evolving nature of crisis communications management’ and watch the webinar ‘Preparing for the unexpected – redefining communications strategy’.

Want to start scanning for crisis sources? Find out more about Vuelio’s Media Monitoring.

Jeremy Hunt Spring Budget

Jeremy Hunt’s Spring Budget for ‘long-term growth’

This is a post from Michael Kane, Henry Welch, and Helen Stott on the Vuelio Political team.

Years before he became Chancellor of the Exchequer, Jeremy Hunt advocated cutting corporation tax by nearly a third in the 2019 Conservative Leadership Election. For a politician viewed primarily as a safe pair of hands- particularly significant given he has been a frontline political figure since 2005 – this leadership campaign perhaps represents the best read into Hunt’s personal and moral priorities. Fast forward to 2024, and Hunt has delivered his second Spring Budget – a year and a half on from his initial appointment as Chancellor to be that safe pair of hands.

While the Government’s focus on tax cuts in the Spring Budget might be intuitive given Hunt’s policy platform in 2019, it’s also borne out of external factors, with the Conservative’s needing something to overturn a 20-plus poll gap to Labour. It could be a move to differentiate the Conservatives and expose Labour’s perceived weakness on tax and spend – a defensively reactive and politicalised budget given the impending General Election. Testament to this, the Civil Service transcript of Hunt’s address to Parliament removed ‘political content’ 27 times.

Nevertheless, while Hunt’s Budget may set up some attack lines for a future General Election, it leaves the Conservatives exposed due to its apparent failure to energise their base and its implications for struggling Local Government and wider public services. Altogether, there is some reasonable doubt over whether this actually changes anything.

A General Election budget?

With a General Election looming, it might be expected that the Government’s Budget will focus on pre-empting moves from the Opposition. Significantly, the Conservatives moved to adopt several of Labour’s tax raising policies, such as reforming the non-dom status and extending the Windfall tax on oil and gas. The Conservatives may have joked that Labour were using the ‘non-dom tax’ to fund all of its new public spending, but now the party will not have a chance and has been forced to fund reforms through ‘future savings’. Instead, this money was used to cut National Insurance (NI). This could be seen as a progressive move, with NI only affecting working people, moreover, this focus on cutting personal taxes is in sharp contrast to Conservative Governments of recent years. Labour has so far said it will keep the reduction in NI, and any attempt to increase it within its first term of government would likely be deeply unpopular. But this leaves Labour with the problem of how to improve public services (or at least stop them from continually declining) while having decreased tax revenues.

However, the Government did not stop there as through the Spring Budget, the Conservatives established NI as a clear dividing line against Labour. With a pledge to scrap the ‘double taxation’ of NI and income tax, the Conservatives put the ball firmly in Labour’s court. Labour may have supported the move to cut the tax last week, but is not willing to be drawn into the Government’s plan to abolish it completely. Labour has instead accused Sunak of parroting his predecessor Liz Truss with an unfunded commitment that would cost £46bn a year. Labour’s point may prove an

economically prudent position with Paul Johnson, Director of the Institute for Fiscal Studies (IFS), saying Hunt’s pledge is ‘not worth the paper it’s written on’ while it is not funded. However, a key question could be, will the Government’s message of tax cuts speak to voters during the election campaign – especially given that Labour’s financial policies receive a significant amount more scrutiny than the Conservative’s during an election period.

When speaking about the economy, it is important to remember that Government finances do not work the same way as household finances (an analogy that Labour was criticised for earlier this week) – and the way that politicians talk about money should not always be interpreted literally. For example, conversations about tax and spend – particularly over the past six months – have been dominated by the notion of ‘fiscal headroom’, but in reality this is quite an abstract and complicated idea. Headroom is the amount the Government is able to spend and still theoretically meet its fiscal rule – to have debt falling as a percentage of GDP by the end of five years – according to OBR forecasts. Nonetheless, the Government’s fiscal rules are not concrete economic laws, but are self-imposed and somewhat arbitrary. Much like prior to 1997, Labour have decided to follow these arbitrary rules in an appeal to be seen as the stable party of business. This leaves the Conservatives in the position where they can almost dictate aspects of Labour policy by using as much of the ‘headroom’ as possible.

Failing to energise the base

The last fiscal event prior to a General Election is normally seen as a way to rally the supporter base and ensure core voters get out knocking doors. There is no guarantee that this Spring Budget will constitute the last fiscal event before the election but everything the Government does now will be scrutinised with a future GE in sight. With this in mind, at this Budget the Government had to juggle sound economical and political moves. This is due to the precarious economic position of the country, with the Office for Budget Responsibility forecasting 0.8% growth for 2024 and growth not set to surpass 2% in the next five years.

This meant that Hunt and the Conservatives have been constrained in their attempt to vitalise their base, with Labour, the Liberal Democrats, and Reform UK all lurking. Some in the Conservative Party were upset that there was not more done to target core Conservative voters, with tax cuts aimed at workers rather than pensioners – for instance, this is best encapsulated by the lack of focus on income tax or inheritance tax. Additionally, the move to abolish the preferential tax regime for Furnished Holiday Lets may also be unpopular with richer Conservative voters in the South West and South East of England. This may lead to future issues with members and supporters out door knocking and the Conservative’s will be keeping a keen eye on this at May’s local elections.

Public services and Local Government

A major question at the election will be a simple one: do people feel better off after 14 years of Conservative rule? The decline of British public services over the last decade, from overcrowded prisons to record NHS waiting lists, may give a simple answer. The importance of public sector improvements was hammered home by pre-Budget polling with YouGov finding that 57% to 27% of respondents prioritise public spending over cutting taxes

Many will be disappointed that the Chancellor has effectively paid for tax cuts in the present by pencilling in public spending cuts for after a General Election, as pointed out by economists. The IFS estimates that sticking to current spending plans would require cuts of around 3.3% a year to unprotected services (such as courts, prisons, and Local Government), which will be extremely difficult after over a decade of austerity. This has left a future Government in a very difficult position with these planned cuts prompting IFS director Paul Johnson to accuse both the Conservatives and Labour of a ‘conspiracy of silence’ around the scale of challenges facing the country after the election.

One area that is particularly struggling is Local Government, which provides some of the most vital frontline services; such as social care, housing, and education. This past year has seen a slew of local councils declaring effective bankruptcy, and analysis shows that over a third of local councils could go bankrupt in the next five years unless they make serious cuts. Last week saw Birmingham City Council make the unprecedented decision to raise council tax by 21% over the next two years – which is normally not permitted without a public referendum. The Government has, to a certain extent, been able to shift blame for the crisis in Local Government, as analysis shows that cuts have hit Labour-run councils the hardest. The Conservatives have been able to point to other other factors such as corruption and financial incompetence. Nonetheless, Labour will be unable to position itself this way, and will have to reach a sustainable funding settlement for Local Government, or risk serious disillusionment from voters forced to pay higher taxes for declining public services. In this regard, the challenges faced by Local Government and wider public services are challenges that cannot be avoided by both parties either.

Political implications

With a General Election at most ten months away, the important question is has this actually made any difference for the Conservatives? One of the takeaways may be clarity around the date of the election. Prior to the Budget, in a move that was probably more politicking rather than sincere, Labour Shadow Minister Jonathan Ashworth bet on live TV that there would be a Spring election. Nonetheless, following a disappointing reaction to measures announced, and no significant positive movement in the polling, many Conservative MPs now believe that there will be an Autumn election.

The immediate reaction to the Budget has been very bad for the Government. An Opinium poll has found that the Conservatives have dropped two points since the Budget, while 31% of respondents said they believed taxes had gone up despite the NI cut, with just 17% believing they had gone down. While perhaps less scientific, a huge 93% of respondents on the Daily Express’ post Budget poll have said they do not believe it will leave them better off. YouGov highlights that although many are in favour of the big announcements at the Budget, more people believe that it was unfair, unaffordable, and will leave the country and families worse off. Significantly, the public preferred Labour’s policy on the non-dom status by 52% to 21%, indicating the population’s concerns around public services.

This is where there may be a disconnect between current Government policy and voter’s priorities. When the Conservatives were elected in 2010 and in 2015, the country was arguably willing to stomach a period of austerity in the belief that a previous Government had overspent. The election of Boris Johnson and his big spending, levelling-up agenda signified the end of this period and therefore, there is some doubt over whether Hunt’s moves to cut spending to fund tax cuts will speak to the concerns of voters.

With this the ‘greatest tax-raising Parliament since the Second World War’ and 75% of councils expecting to introduce the maximum increase of Council Tax, Westminster might be forgiven for thinking that the Conservatives are shuffling the deckchairs on the Titanic.

Download Vuelio’s Spring Budget Summary and Stakeholder Reaction report for more, and sign up to the Vuelio General Election Bulletin for updates. 

Spring Budget Briefing

Spring Budget Briefing: Will Hunt’s ‘boring budget’ make an impact?

Vuelio teamed up with the Trade Association Forum (TAF) for a Spring Budget Briefing at Space14 the day after Chancellor Jeremy Hunt’s announcement to discuss its impact on businesses and also the next General Election.

Hosted by TAF’s CEO Emily Wallace, our panel included (pictured from left to right):

  • Shazia Ejaz, campaign director, Recruitment & Employment Confederation (REC)
  • Craig Beaumont, chief of external affairs, (FSB) Federation of Small Businesses (FSB)
  • Kelly Scott, VP of Account Management, Vuelio
  • George Dibb, associate director for economic policy and head of the Centre for Economic Justice, The Institute for Public Policy Research (IPPR)
  • Kevin Schofield, political editor, HuffPost

Spring Budget Briefing panel

Extra insight on polling data was shared by polling and research expert Andrew Hawkins, CEO of Whitestone Insight.

Before we get into the panel’s thoughts on the specifics of the announcement – let’s get to the question many will have been asking…

Will the Spring Budget have helped the Conservative Party’s prospects for the next General Election?

Not really, was the feeling of the panel, as well as the general mood of the audience in the room. This echoed how many of the UK’s major press outlets covered Hunt’s Spring Budget, with panelist Kevin Schofield summing it up as ‘boring’ in his reporting.

Pollster Andrew Hawkins reinforced this reaction:

Andrew Hawkins speaking at the Vuelio Spring Budget Briefing for 2024

‘Was yesterday’s event ever going to be a game changer? No. This was not a blockbuster.’

Andrew added that a decision to hold the General Election in May would be ‘political self-immolation’ on the part of the Tories:

‘There’s a bigger hill to climb for Labour. But climb it I believe they will.’

Referring to past voters who would pick the Liberal Democrats if unswayed by the Conservatives or Labour, Andrew shared the belief ‘that model is breaking down,’ with Reform and Green likely to scoop those votes up.

The decreasing level of under-45s planning to vote Conservative was characterised by Andrew as an ‘existential threat’ to the party, adding his view that ‘in a generation, they will be redundant’.

What did the Chancellor forget? The workforce

REC’s Shazia Ejaz felt that there wasn’t a ‘clear enough arrowhead on growth’ – especially when it came to the vital role of skill development.

‘We believe that central to any growth is people – workers. There wasn’t very much said on skills. There needs to be more investment.’

‘Context to consider is that we’ve had a really resilient labour market given the pandemic. There was a demand for people that kept employers hiring – that has tailed off.’

George added to the viewpoint that workers themselves weren’t centred in Hunt’s announcements on public sector performance. The Chancellor confirmed investment in AI to improve efficacy in public services, including the NHS, and that cuts would also boost performance.

‘I think it’s magic thinking that cutting budgets will improve performance – the low-hanging fruit of public sector cuts is already gone.’

‘We remember the last time the Government tried to do that,’ added Shazia on investment in technologies. ‘These things aren’t easy to do, and they cost more money’.

Craig countered that the Government’s plans could work in some sectors: ‘The civil service has only gotten bigger and bigger. Without taking these kinds of decisions, you get inertia.’

The mood in the journalist lobby?

HuffPost’s Kevin Schofield shared more on what happens at the post-announcement ‘huddle’, calling the process this year ‘quite dull’ compared to times before social media.

‘I’m old enough to remember when coverage wasn’t taken over by Twitter.

‘It was mostly pre-briefed this year – there was nothing for the Chancellor to announce that we didn’t know.’

‘It was a rambling, ill-judged speech, I thought.’

Vuelio’s Kelly Scott tackled the influence of new media during this election cycle – namely, GB News.

Kelly Scott on Spring Budget Briefing panel

‘Left-wing media tended to dominate the online conversation after the Budget, but we did see a rise for GB News. It’s seen as an untrusted news source, but had an important part in the conversation regardless.’

For more on this, download the Vuelio and Pulsar report ‘Spring Budget: Audience Reaction’.

Name checks for stakeholders

Kelly talked through Hunt’s careful acknowledgement of stakeholders, counting 12 name-checks – ‘along with some bizarre ones – Idris Elba, Keira Knightley? The arts stakeholders were gushing’.

Away from Hollywood and back towards day to day challenges in the UK, stakeholders were less excited – particularly those working in the anti-poverty sector:

‘The anti-poverty community mentioned by Hunt came out firmly that the packages there to “help” were just more sticking plasters’.

Craig backed this up: ‘We are positive about some of the specifics, but we are not gushing’.

What happens next?

Despite the pre-Budget feeling that this would likely be the last fiscal event before the coming General Election, some on the panel believed there could be more to come.

‘I think there will be two events,’ said Craig.

‘Take special care with planning your summer holidays,’ added Kevin.

Get a full summary of the Spring Budget 2024, including stakeholder reaction, in this downloadable report from the Vuelio Political team.

Spring Budget 2024: Press and public reaction

Spring Budget 2024: Press and public reaction

Written and compiled by Phoebe-Jane Boyd, Dahye Lee, and Sal Morton. 

With a potential UK General Election on the way, and the fortunes of the ruling party dwindling, yesterday’s Spring Budget from the Conservatives faced close scrutiny. Chancellor Jeremy Hunt was under particular pressure to deliver from his own party, his rival MPs, and – of course – the UK press and public.

Using data from our sister social listening platform Pulsar from Wednesday 6th March 12:30pm to 4pm following the Budget reveal, here is an overview of press coverage and online conversation around Hunt’s statement.

Download the Vuelio Political team’s Spring Budget Summary and Stakeholder Reaction report and the full Audience Reaction

Media reaction

Hunt’s delivery itself contained plenty of surprises for the journalists covering it as well as the people watching from home. Reports this afternoon included the repeated reprimands for rowdiness from Deputy Speaker Dame Eleanor Laing, and Hunt’s jibes towards Starmer & co., sitting opposite.

Of the Spring Budget content, media attention yesterday afternoon went to the widely-expected 2p cut to National Insurance, axing of ‘non-dom’ tax rules, the new levy on vaping, an extra £100 million for the Northern Ireland Executive, the launch of a British ISA, an extension to childcare cost help, and Hunt’s claim that UK growth is higher than every large European economy.

On top for driving the Spring Budget conversation was The Guardian, followed by the Mirror and City A.M.. Surprisingly, broadcasters Sky News and BBC’s live coverage didn’t spark as much reaction from those following along. Also interesting – the Manchester Evening News sparking more conversation than UK-wide outlets the Financial Times, The Times, and the Evening Standard.

Audience reaction on social media

Analysing the top 15 topics spoken about in relation to the Spring Budget reveals a focus on both National Insurance and Recession/Inflation, which account for 12% and 10% of the share of conversation respectively.

The Chancellor’s decision to cut NI, saving the average worker £450, has unsurprisingly sprung ahead in conversation. However, despite these savings, many individuals are skeptical about the intentions behind the changes.

The upcoming General Election is an underlying theme in the biggest topics in the conversation, with many trying to suss out Sunak and Hunt’s game plan going forward.

When we collate all topics and break them down by category, categories related to the economy and finance stand out more prominently – not surprising given the Budget’s focus on reducing personal & corporate taxes.

Work and Pensions account for over a quarter of the conversation (26%), followed by discussions on Recession and Healthcare, which take shares of voice of 14% and 13% respectively.

Hunt’s emphasis on lower taxes prompted more public discussion on how it will affect taxation for working people and potentially exacerbate the UK’s economic downturn. Although the Budget prioritises increased investment in technology and energy, public interest remains largely centred on the impact of personal taxes.

Many negative reactions come in the Healthcare conversation, where £3.4bn has been allocated for a ‘productivity plan’ that includes IT system updates – this is met with scepticism following the so-called ‘dodgy deals’ during COVID-19 involving Track & Trace funding. Positive but muted reactions come in the area of TV, film, and theatre funding – the surprise announcement is yet to make a huge conversational impact, likely as target audiences weren’t primed for this announcement. The UK arts industry has long been asking for increased funding, with 2020’s ‘Rethink. Reskill. Reboot.’ campaign leaving many communities fearing that the Conservative Party had no faith in arts and culture.

We measured which news outlets posted the most about the budget following the announcement, with The Guardian as standing out as the most influential outlet in the Spring Budget conversation. One of the liberal paper’s most-engaged articles by Rafael Behr has ignited public discourse on how this Budget might impact the upcoming General Election.

Spring Budget tweet from The Guardian

Left-leaning tabloid The Mirror takes second place, largely due to its coverage of Sir Keir Starmer’s statement, in which the Labour leader criticised Jeremy Hunt’s Budget as a ‘last desperate act,’ while also pressing for a General Election date.

Tweet from The Mirror on the Spring Budget 2024 reaction

For more on UK politics as the race to the General Election heats up, sign up for the Vuelio General Election Bulletin as well as our weekly Point of Order newsletter.

Spring Budget Briefing

Spring Budget Briefing 2024

Jeremy Hunt will deliver his Spring Budget on 6 March, which may be the last fiscal event announced before a General Election.

With the Chancellor facing pressure to cut taxes to help improve the Government’s poll ratings and appease the right of his party, the Budget is a crucial political moment. Whilst speculation about cuts to income tax, national insurance and inheritance tax all continue to swirl, the state of public finances remain challenging and all eyes will be on just what Jeremy Hunt has up his sleeve.

We’ve partnered with the Trade Association Forum (TAF) to help you analyse the announcements and what they mean for the year ahead.

Join us at 8:30 am on Thursday 7 March 2024, for our Spring Budget Briefing at Space14, where our panel will discuss what was unveiled in the budget and its potential impact on businesses and individuals, and what this might mean for the upcoming General Election.

Driving the discussion will be our chair Emily Wallace, interim CEO at TAF and panelists:

– Kevin Schofield, political editor, HuffPost
– Craig Beaumont, chief of external affairs, the Federation of Small Businesses (FSB)
– Shazia Ejaz, campaigns director, Recruitment & Employment Confederation (REC)
– Kelly Scott, VP account management, Vuelio

Doors open at 8:00 am at 14 Bedford Square, London WC1B 3JA, with the event kicking off at 8:30am. Breakfast and refreshments will be provided.

Save your place to be a part of the discussion.

Labour Shadow Cabinet 2024

Who’s who in the Labour Shadow Cabinet 2024

 

Labour Shadow Cabinet 2024

 

As the next UK General Election draws near, get to know exactly who is who in the Labour Shadow Cabinet. 

While Labour has been in opposition for thirteen years now – winning just 202 seats in the last General Election – the party’s fortunes could change in 2024. Polls currently put Labour around 20 points ahead of the Conservative Party, and by-elections in Selby and Ainsty, and Tamworth and Mid Bedfordshire have swung Labour’s way.

To help you plan for any possible outcome of the upcoming election season, here is a deep dive into the Labour Shadow Cabinet from the Vuelio Political Team. 

Featuring profiles of each member, you can find information on their background, previous positions held, as well as their recent activities. 

With Sir Keir Starmer last reshuffling his shadow cabinet in September 2023 to put his ‘strongest players on the pitch’, get to know each of them in this downloadable guide. 

Download the report by filling in the form below 👇

Procurement report

Connected Places Catapult launches report ‘The Art of the Possible in Public Procurement’

Last Wednesday Connected Places Catapult hosted a bustling event in the House of Lords. The event, hosted by Lord Erroll, worked to launch the new report: ‘The Art of the Possible in Public Procurement’, developed by the Innovation Procurement Empowerment Centre (IPEC).

IPEC is run by Catapult in combination with the University of Birmingham and University of Manchester.

The speakers focused on both the importance of public procurement and the challenges it faces. Moreover, there was a focus on mobilising and exploiting the Procurement Act, which one speaker argued represented a lot of flexibility. Additionally, the contributors also noted the success of the Welsh Authorities in exploiting public procurement.

Altogether the night may have been best summed up when a contributor noted that although ‘procurement isn’t the sexiest’, it is vital to ensure that countries’ institutions run correctly.

Beyond the event last Wednesday, The Art of the Possible in Public Procurement report neatly summarised the five possibilities of procurement into; unlocking transformative power, exploiting rules as enables; exploiting the competitive flexible procedure; innovation everywhere and building a sharing community.

Here is a breakdown of these several key conclusions:

Firstly, although driving innovation through procurement was a key policy in the 2023 Procurement Act, this will not be achieved unless there is a drive to implement and deliver the potential of reforms.

Innovation ambitions often collide with constrained public finance and resourcing.

Procurement is too often seen as an administrative and legally-driven process where it should be instead used as a strategic lever. Procurement can be an empowering process and allow public sector leaders to achieve their targets on health and environmental challenges. It needs to be embraced in this manner.

Procurement needs to be integrated into innovation and business development strategies. It also needs to be linked with strategic planning. Within this, the National Procurement Policy Statement needs to be taken seriously and strategy teams should review this as a starting point for their procurement journey,

Social value delivery needs to be more closely integrated into the desired outcomes of the procurement.

Throughout the report numerous case studies were utilised to illustrate the points in hand; this ranged from Leicestershire’s Children Services to Freightlab to the London Housing Consortium.

The report also detailed the need for a mindset shift over procurement. Specifically, all procurements have the potential to generate a new idea and economic activity; we need to look beyond them as purely transactional.

Finally, the report had a strong localism focus. It was about illustrating local organisations just as much as national organisations can fulfil the potentials of procurement to instigate local change. This is especially relevant given the levelling up agenda of the last half a decade.

Moving forward into 2024 and a General Election year, events and reports like this will be vital to ensure that effective public procurement is a top priority for the next Government.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Sunak and Starmer reaction to polling

Sunak and Starmer reaction to MRP polling

With a General Election at most 12 months away, and potentially as soon as May, any information about the composition of the next Parliament is essential for public affairs work and campaigning.

This is why the MRP (multi-level regression and post-stratification) polling from YouGov released by The Telegraph this week has made an immediate splash.

MRP polling is a way to use large samples to predict public opinion at a more granular, constituency level. People vote based on multiple characteristics, such as age, gender, and occupation. This specific combination of characteristics is rare, but the individual characteristics are shared by many. MRP polling looks at each criteria to get an idea of how different groups will vote. It can then calculate probabilities of a specific type of person to vote in one way and using datasets is able to import this to specific constituency demographics.

This specific MRP found that if an election was held today, Labour would win a 120 seat majority and the Conservatives would slump to just 169 seats. It predicted significant Liberal Democrat gains, to 48, and that the SNP seat share would nearly halve to just 25 seats. Significant casualties for the Conservatives would be Chancellor Jeremy Hunt, Leader of the House of Commons Penny Mordaunt, and rightwing firebrand and recent returner to the backbenches, Lee Anderson.

Remarkably, the reaction from the top echelon of the major parties was very similar. In a Whatsapp to Labour MPs, the Party warned of complacency, with Labour Leader Sir Keir Starmer encouraging members, activists, and MPs to campaign like they were five points behind. Prime Minister Rishi Sunak insisted the only poll that matters is the one on election day.

However, it is too simple to look at this poll at face value.

Firstly, there are immediate concerns about who funded it, with suspicions arising when Lord Frost was quoted in The Telegraph article saying the only way to avoid the results was ‘to be as tough as it takes on immigration, reverse the debilitating increases in tax, end the renewables tax on energy costs’. It turns out the MRP polling was funded by the Conservative British Alliance, an organisation without even a website. Speaking to Politico, polling expert Lord Hayward noted his suspicion of polls funded by less than transparent organisations.

Secondly, YouGov itself called into question much of The Telegraph’s analysis of the results. It dismissed claims that Labour’s support was only up an average of 4% across the country, saying the headline vote intention showed Labour to be at 39.5% and the Conservatives 26%. YouGov also distanced itself from the claim that there could be a hung parliament if Reform UK did not stand. In fact, a YouGov poll in October 2023 found that only 31% of Reform UK voters said that they would vote Conservative if a Reform candidate did not stand.

There are also greater questions about the effectiveness of MRP polling.

President of the Liberal Democrats Mark Pack argues that MRP polling is not specific enough to deal with some extreme individual circumstances and MRP performs far better when there are greater variations between constituencies.

Polling expert Peter Kellner takes this on further with his explanation of the defects of MRP. Kellner explains that MRP polling uses an essentially proportional model which means that the more a party wins locally in one election, the more it risks in the next one. This means that when the Government loses a significant chunk of support, MRP polls predict many more seat losses than polls that use uniform national swing (UNS), the other main way to gain polling data.

Kellner argues that often the pattern of swings in Britain is closer to UNS than proportional drops. Kellner breaks swing voters into ‘grumblers’ and ‘defectors’. Grumblers are more likely to show dissent in by-election and mid-term elections, while ‘defectors’ are those who determine a General Election result as they are willing to abandon the party in Government. This phenomenon has led to by-election defeats, with former Conservative strongholds evidently having a lot of grumblers, and leads to MRP polling leading to the Conservatives losing seats which they have large majorities in. However, Kellner argues that defectors tend to often have weaker loyalties and can likely be influenced by events, and believes that UNS is a better way to measure ‘defector’ numbers while MRP can predict by-election results. Kellner thus predicts that Labour’s lead is likely to narrow in the polls as the election approaches due to voter behaviour change, as people are no longer ‘grumblers’ but have to decide what their future Government is.

If Kellner is correct, the MRP polling from this week may be less impactful than much of the media is presenting. Significantly, 17.5% of voters in another recent YouGov poll, did not know who they would vote for at the next election. Previous studies have found that undecided Conservatives still lean towards the Party and it is also likely that the Reform UK vote will decrease once an election is called. Perhaps Starmer’s caution and Sunak’s optimism are not uncalled for.

Altogether, although the MRP polling is insightful, it is important to remember its source and that polling can not always be taken at face value. Just ask Neil Kinnock after 1992 or Theresa May in 2017.

For regular updates on what is happening in UK politics and public affairs, sign up to our weekly Point of Order newsletter, going out every Friday morning.

Why 2024 is the year to start paying it forward with your PR

White paper: Why 2024 is the time to start paying it forward with your PR

Are you making a difference with your PR? If you’ve considered teaming up with local charities, collaborating with community groups, or fancy taking on pro-bono work – 2024 is your year to start.

‘The times are calling for bold, brave action [and] authentic, purpose-led communications is the way forward,’ said PRCA Global Ethics Council co-chair Nitin Mantri as part of the group’s 2022 annual perspective. Cause-led comms have become even more important since, highlighted as a key trend in our round-up of industry predictions for the year ahead.

‘These days consumers are far more savvy when it comes to where they are spending their money and publications sometimes have a quota to cover a certain amount of sustainably responsible brands,’ said Francesca Cullen and Rosie Lees, co-founders and directors of Nineteen94 Communications Agency.

‘This leaves a really big opportunity for purpose-driven brands to succeed.’

Not sure where to begin? Our new white paper ‘Paying it forward with your PR’ offers pointers for building purpose-driven campaigns into your comms plan for 2024.

Download the paper to learn from experts in social impact PR working across different sectors, including:

Full Fat account director Clara Pérez Miñones and partner Paul Joseph on becoming a pro at pro-bono
Little Red PR CEO Victoria Ruffy on the benefits of becoming a B Corp brand
Sefton Council communications officer Ollie Cowan on ensuring unprepared voters won’t get turned away at the polling station
– The Royal National Institute of Blind People’s Lindsay Coyle and Gorki Duhra and the Commission for Victims and Survivors for Northern Ireland’s head of communications and PR Alana Fisher on fighting for legislation change

‘Paying it forward with your PR’ can be downloaded here.

For more on advocacy campaigns and cause-led comms, read our interview with GivingTuesday digital director, strategy Kathleen Murphy on how brands can give back and these four examples of brands making a difference with social impact campaigns.

How the RNIB empowers communities through advocacy campaigns

How the RNIB empowers communities through advocacy campaigns

Want to speak up for your community in Parliament and in the press? Take note from the Royal National Institute of Blind People (RNIB), which successfully campaigned to overturn the UK Government’s proposal to close almost all ticket offices across England and Glasgow Central last year.

As part of our webinar ‘Empowering communities through advocacy campaigns’, the RNIB’s local campaigns manager Lindsay Coyle shared extra advice on making an impact and what happens after a cabinet reshuffle…

What was the most impactful and the least useful part of your campaigns?

I think for us the most impactful was social media. Just having people be able to share their own experience of arriving at a station, trying to navigate and use an inaccessible ticket vending machine seemed to get a lot of traction. RMT were retweeting us, too.

Similarly, having people talk about why they use ticket offices and being able to compile that and share as a video was great. Equally, having people write to their MP – at the Westminster Hall debate, MPs were reading out the experiences of blind and partially sighted people and we managed to reach 9 out of 10 MPs, which was pretty awesome.

Least impactful – we did try and engage with Conservative MPs who had spoken out against this but we didn’t have a lot of success with that.

How can a charity successfully campaign on the issues they are passionate about?

As an organisation, we have a very good reputation with MPs at Westminster level, backed up by polling. We are seen as a credible and trusted source of information so it’s about not doing anything that may be a detriment to that but equally being able to build allies where you can. That is possibly the reason why we were able to secure a meeting with Shadow Secretary of State for Transport Louise Haigh.

I also think it is hugely important to engage both direct beneficiaries as well as the wider public in your work. To empower individuals affected by an issue so they have the confidence and tools to make change where they wish – not only is it empowering for the individual but it also allows charities to extend their reach so messaging is carried to an even wider audience.

On a wider note, and purely a bit of a personal crusade, I think there is some work to be done around civic engagement. We want people from lower-represented/marginalised groups to be able to fully participate in civic engagement – from being able to vote, through to standing for public office – so councillor, school governor, even an MP. We need wider representation within decision making.

Be social media savvy. Use platforms in an engaging way.

Nothing can replace the power of personal stories so really use those – in the media, online, with MPs, etc.

How does the RNIB team up with other groups for campaigns?

We’re part of a number of different consortia – the Disability Benefits Consortium – who we have worked with to shine a light on the impact of the cost-of-living on disabled people. We are also part of the Disability Charities Consortium, made up of senior reps from the biggest disability charities, We have worked with them on wider issues such as feeding into the Government’s disability strategy.

We are also part of an organisation called Visionary, which is an umbrella body of organisations supporting people with sight loss – so national orgs such as ourselves, Guide Dogs, Glaucoma UK, etc., as well as smaller local sight loss charities. If an issue we are working on affects people with sight loss specifically, such as the availability of vision rehab, then we would work together through Visionary.

Additionally, we may proactively seek to work with other organisations on very specific issues. For example, for the past couple of years, we have been campaigning for improved accessibility of the built environment and have put together a guide called ‘The Key Principles of Inclusive Street Design’ which covers things such as accessible crossings, making consultations accessible. We reached out to other organisations such as Brake, the road safety charity, to ask them to endorse this guide, which they did. This then gives it more weight when we go to local authorities to press for change, as it’s seen as less of a niche issue.

What happens on your teams after a Cabinet reshuffle/times of political unrest?

We have a Public Affairs team who constantly monitor activity at Westminster. Once we know who is in which role, they tend to produce a briefing outlining each person and their background which is shared with relevant colleagues such as Policy and Campaigns, Directors, Trustees. We may then also write to welcome Ministers into their new role, particularly if there is an issue we are currently campaigning on. For example, we are working currently to push for the update to the NHS England Accessible Information Standard to be released (it has been delayed for a while) so we have written to the Health Secretary Victoria Atkins to ask her to do this, as it should be a relatively quick win – for them and us.

We are also proactively preparing for the forthcoming General Election. We are working with an external agency to get us election ready as an organisation with a communications roadmap set up, so the wider work of the organisation can be coordinated, as well as identifying key campaign moments. This will involve coordinating work with PR, policy and campaigns, social media.
We will also be looking at how we can bring our supporters into this work e.g. holding training sessions on what MPs and candidates want in the run up to a General Election. We will also have an organisation-wide manifesto.

For more on cause-led comms and making a difference, read our interview with JustGiving’s director, digital strategy Kathleen Murphy. Want more on UK politics? Sign up to Vuelio’s weekly Point of Order newsletter.