How to get your blogger outreach pitch right

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Getting big names like Calvin Harris, Rita Ora, Zayn Malik or Brooklyn Beckham to endorse your product is a dream come true for most PRs. The latest research says bloggers are way more influential than celebrities when it comes to promoting products and services. So how exactly do you get through to them?bloggertipsheet

Our essential tip sheet lays down the law on successful blogger outreach. From negotiating payment to researching the right contacts and giving bloggers the credit they deserve, 5 Steps to Successful Blogger Outreach explains how to get it right.

Download our tip sheet now to find out>>

How using a Blogger Database can help stay on top of influencers

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Tomorrow’s key influencer may not be the same as today’s. A blogger with influence within one sector may not resonate with another, while newcomers join the online community every day. Bloggers and vloggers have become key players in outreach campaigns, but making sense of influence across the social sphere is far from easy.

The foundation to building meaningful relationships starts by identifying the key influencers for your campaign. Generating lists of bloggers isn’t a simple process. It involves understanding who they are, what they write about and who their audience is. Statistical information is only one aspect to keep in mind, as a blogger with a small audience may have great influence, say one of their followers happens to be a top influencer.

With dozens of social media channels to research and thousands of influencers to compare, using standalone platforms to analyse social influence becomes a necessity. Vuelio’s integrated solution combines Kred, Klout and Moz – three of the biggest social influence scoring platforms with the Vuelio Blogger Database of over 11,000 UK bloggers.

vuelio-blogger-databaseOnce you have determined who you need to reach out to, finding bloggers’ contact information is the next challenge in your outreach campaign plan. Many do not list their personal contact details on their website and sourcing the information can take up a lot of time and resources.

The Vuelio collection of bloggers, vloggers and media contacts is updated regularly by our expert team of media researchers as we understand that the media industry is constantly evolving.

Having contact information, social influence scores and the Vuelio weekly top 10 blogger rankings at your fingertips helps you lay the foundation for strong blogger relations.

Cut down the time it takes to collate contact details and profile information by having a demonstration of our Blogger Database today.

Blogger Outreach: Converting Influence to Sales

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Want to know what is the best way to reach bloggers and build lasting relationships with influencers?

Get our essential whitepaper and discover how you can identify the right bloggers for your brand, understand bloggers better and engage with influencers to create and sustain mutually beneficial relationships.

We’ve collated the intelligence gathered from our blogger Spotlight interviews and broken it down into five simple steps you need to take to improve your blogger outreach strategy.

Get our whitepaper to find out how you can improve your blogger outreach.

Fill out the form to download it now.

Third Sector Best Practice Communications

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Third Sector Best Practice Communications White PaperWant to learn the secret to the success of campaigns like Cancer Research’s Race for Life and the ALS Ice Bucket challenge? Better yet, do you want to replicate their success in your campaigns?

Get our new guide and discover the best practice communications third sector organisations are using to increase their reach, enhance their reputation and improve their ROI

We’ve collected all the best practices used by charities and non-for-profits to build brand, drive campaign awareness and harness the power of communities to extend their reach.
Get our new guide now and find out how your organisation can improve its comms.

Fill out the form to download it now.

UK Blogger Survey 2016

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UK Blogger Survey 2016
Blogger outreach and influence marketing lessons from the largest ever survey of UK bloggers!

Thirty-five per cent of UK bloggers are pitched to by brands six or more times a week.

The same amount NEVER produce coverage as a result.

We conducted the biggest ever survey of UK bloggers to help you identify the obstacles to successful brand-blogger relationships and understand how to overcome them – so that you can make the most of every blogger engagement.

Download the survey now to find out how you can get more from UK bloggers.

How to Write a Press Release in the Digital Age

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Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever.

Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers that will make sure your releases stay relevant in a world of rolling online news, search and social media.

Fill out the form to download it now.

The New Social Media

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The New Social Media

Just when you think you’ve got the hang of social media, a whole new set of challenges emerge: new technologies, new audiences, new best (and worst) practices.

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Do you know what the next wave of social media can do for you and your audience?

Our latest white paper examines three of the fastest growing social media channels for 2016 and gives you the lowdown.

You’ll learn:

– what the channels are and how they work

– who’s actually using them

– what PRs are doing with them

Get ahead of the curve and make sure you’re expert enough to meet the challenges and make the most of the opportunities provided by the latest social media.

Pitch Perfect – Giving Journalists What They Want

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Is your PR out of sync with journalists?

Vuelio’s latest webinar will fine-tune your approach to make sure it’s pitch perfect!

Our guest speaker, Janet Murray, PR coach, consultant and journalist, will give you straightforward, practical advice and tips to transform your PR, ensuring your content and your approach meet journalists’ needs and expectations.

View our webinar to discover how to:

  • Make sure you’ve found the right journalists for your audience
  • Get journalists responding to your emails, calls, and tweets
  • Write the right copy for the coverage you need