PRFest 2020 launches with a new format and keynote

June’s PRFest 2020, taking place in Edinburgh, is launching with a refreshed format focused on individuals, participation and evolution with the theme Purpose Over Profit.

The first keynote confirmed for the event is Manifest CEO and founder Alex Myers, who brings experience from agency’s work in offices across London, New York, Stockholm and Manchester as well as creative comms work with brands including Virgin, Help for Refugees. He will be sharing expertise on ‘Building a creative process fit for the purpose economy’, detailing how Manifest ensure that purpose is at the centre of each client’s strategy.

Other conversations already announced for this year’s PRFest include:

– Waging ethics battles for positive outcomes with senior strategist and MPRCA Mary Beth West
– How can PR influence organisations and their sustainability plans? With Good Will Studios’ creative consultant and designer Will Saunders
– Three is the magic number – How to manage your time more effectively so you can be successful in life with mindfulness coach and former PR professional Sarah Lloyd

Further conversations, and their hosts, will be revealed when the ‘Organised People’ tickets are released on 13 March. The first tranche of tickets, for ‘Super Organised People’, are available from today.

The PRCA continues to support PRFest. Director general Francis Ingham said: ‘We’re excited to return to Edinburgh for PRFest in June. It offers communication professionals the perfect opportunity to get away from London and other cities, and network with colleagues from across the UK. Its fresh approach to out-of-office learning has a richly deserved reputation for sharing intelligent thinking on the latest PR trends.’

PRFest was originally launched by Aura PR’s Laura Sutherland as a two-day public relations festival and now boasts attendees from across the world.

More information about the PRFest 2020 launch, this year’s programme, the speakers and how to sign up for tickets can be found on the PRFest website.