PRCA says: prove you’re ethical

The PRCA has unveiled a new membership campaign, which challenges practitioners to prove their ethical professionalism by joining the industry’s professional body.

Launched at the midpoint of the industry’s global Ethics Month, and running from 12 September to 12 October, the campaign highlights reasons to join the PRCA as an Individual Member, and challenges practitioners to ‘do the right thing’.

The campaign lists 26 reasons to join the PRCA as an individual member, equating to £3.85 per reason for an annual membership.

‘Participate in member-led discussions and events by joining any number of our 51 Sectoral Groups’ – Reason #1 of 26 to join the PRCA as an Individual Member. Join today using the code ‘trialmember’ for a free 30-day trial! https://t.co/6Ofi3NAumG #WhyPRCA pic.twitter.com/LEb2bRFxa0

— PRCA (@PRCA_UK) September 12, 2018

The campaign also offers non-members the chance to sign up to a free 30-day trial Membership, foregoing the usual annual fee of £100+VAT. Non-members are being invited to join using the discount code ‘trialmember’ when signing up here.

The campaign has already appeared across social media, under the hashtag #WhyPRCA.

The PRCA represents and regulates well in excess of 24,000 practitioners from the public, private, and charitable sectors, and has offices in the UK, Dubai, and Singapore.

Francis Ingham MPRCA, director general of the PRCA, said: ‘This is our global industry’s ethics month, and every PR practitioner should be a PRCA member, held accountable to strong Codes of Conduct, that is enforced rigorously. Our challenge to the industry is this – do the right thing, and join.

‘Membership is £100 a year – £3.85 for each of the 26 benefits of membership; under £2 a week to prove that you are serious about your career. And your first 30 days can be taken as a free trial period. So, if you are an ethical practitioner, there really is nothing to lose. It’s time to join the world’s most dynamic and ethical PR professional body.’