PRCA launches drive to highlight social impact suppliers

The PRCA is inviting charities, social enterprises and community businesses to apply to join a supplier directory launched to highlight positive social impacts.

Relevant organisations offering services and products for PR and communications agencies can apply online to have their credentials assessed by the PRCA Council. The Directory is due to be finalised by the end of this year, with applications closing on Friday 18 September.

‘The social impact of PR is hugely important, but hardly talked about,’ said PRCA Director General Francis Ingham of the need for the Directory launch. ‘From the impact of campaigns on target audiences to hiring more PR apprentices and encouraging workforce diversity, the communications industry can have a hugely positive role to play in the world.’

CharityComms’ Head of Membership Sarah Clarke also sees this initiative as another way the PR and communications industry can make a difference:

‘The charity and non-profit sector offers a wide range of services, such as venue hire or courses and training on everything from team building and mental health first aid to diversity and digital skills. By using charities to fulfil their supplier needs, companies can play a vital role in making a positive social impact.’

In its analysis of the social impact of PR and comms agencies in 2019, the PRCA found that 80% of practitioners have helped meet the UN Sustainable Development Goals (SDGs) through their work, while just 17% had chosen to use social enterprises in their supply chain.

Find out more about PRCA’s social impact Directory on the website.