PRCA launches coaching programme for small businesses

The PRCA has launched a free coaching programme for small business owners in need of advice for their communication strategies.

Running for an initial period of six months from 1 April to 31 October, the programme is led by the PRCA’s think tank, the PR and Communications Council, and will aim to support businesses across all sectors. Small business owners will be able to connect with experienced PR practitioners for one-to-one support with best practice comms strategies and engaging with target audiences.

Those who have minimal experience with PR, or who are looking for advice on internal and external communications, are encouraged to apply.

PR Council member and small business lead Liam Buckley said: ‘Small businesses account for 99% of the total business populations in the UK and US, employing millions, so their collective success and failures have a direct impact on our economies. We’re aware that marketing budgets are often the first to be cut back during times of crisis, so we want to step in to help those who are looking for PR support, but don’t quite know which way to turn.

‘It is more important than ever that small businesses understand how to communicate with their target audience, and we’d encourage them to step forward to take advantage of the free coaching sessions. Our expert PR coaches will gain an understanding of your business, identify your communications challenges and work with you to put an effective strategy in place.’

Find more information and apply on the landing page here. Deadline for entries is 12 April 2021.