PRCA announces Chair for 2022-2024

The Public Relations and Communications Association (PRCA) has confirmed that Grayling’s Global CEO Sarah Scholefield is its 2022-2024 Chair.

Scholefield succeeds Rachel Friend MPRCA in the role, who has led the association through what has been a challenging few years for the international PR and communications industry.

Having been at Grayling for over eight years, Scholefield originally joined in 2014 to lead on strategic direction, coordination, corporate and crisis work for PayPal, later being promoted to CEO of UK and Ireland. She is now Global CEO of Grayling and CEO of the communications group of agencies, Accordience.

‘Sarah is one of the most highly regarded leaders in our industry and has earned the respect of PR and communications practitioners around the world,’ said PRCA Director-General Francis Ingham of Scholefield’s appointment.

‘Her recent promotion to Global CEO makes her the perfect choice for the PRCA as we seek to expand our international footprint.

‘I’d like to thank Rachel for her commitment and leadership during an exceptionally challenging two years. I look forward to working with Sarah as we build on our reputation as the world’s largest and most dynamic PR association.’

Sarah Scholefield said:

‘It is a great honour to take on the role of PRCA Chair, working closely with Francis and the Board to guide the PRCA through the next phase of its journey. I’d like to thank Rachel for her expert Chairing and her commitment to DEI & mental health in the industry: two critical areas to which I am equally committed, as well as a focus on education and promoting our profession throughout schools.

‘I very much look forward to building on her work in helping the PRCA drive meaningful change within the industry.’

Find more on the appointment here on the PRCA website.