PR Week Digital Essays: the power of influencers

Just published online as part of PR Week’s Digital PR series: Cision Europe CEO Peter Granat’s views on influence and those who wield it.

Here’s a snip:

There are a number of factors that makes an ‘influencer’ and viewpoints differ on which are most important. For example, our CisionInfluence Index treats individuals as ‘nodes’ in a network, connected to each other by numerous channels. Analysing various metrics specific to these channels – frequency of blog posts, inbound links, comments, unique commenters, views, votes, Twitter followers, retweet frequency, Facebook fans and other metrics – allows us to measure the strength of the node in terms of the individual’s potential to make content visible to others.

Further analysis of the nature of the content shared within different parts of the network means we can assign a ‘digital influence score’ to individuals for particular topics.

Read it all.