PR Interview with Kate O’Sullivan, Revitalise & Grow podcast

Looking for more PR and marketing podcasts to help you make the most of your comms efforts this year? ADPR has launched the Revitalise & Grow podcast, presented by Kate O’Sullivan, and featuring advice on a variety of public relations topics.

Read on for the aims of the podcast, ideal guests and the opportunities 2021 will bring to the industry.

Tell us a bit about Revitalise & Grow

Revitalise & Grow, savvy marketing tips for success, aims to be your friendly audio companion to mastering everything marketing, PR and communications related. Each episode is standalone with tailored advice regarding a particular PR topic, such as media relations, maximising social media, how to measure PR and how to work with influencers.

Making PR accessible to all is our mission and we are delighted to finally be able to share with you something we have been working on for the past few months! We have put our heart and soul into creating the Revitalise & Grow podcast, which we hope will give small businesses the advice, support and ideas they need to grow their own business through PR.

Are there any particular guests you’d love to have on?

We would absolutely love to invite guests from the marketing, PR and communications industry, as well as small business owners!

What do you think will be some of the biggest opportunities for PR this year?

All of us have been affected in one way or another by COVID-19. Many businesses have been hit hard, and we have all had to adapt to navigate in unknown territory — figuring out what is best for employees and families, while safeguarding the business. Here are our tips on how to start planning for recovery in your business in a post COVID-19 world, when things start to return to (almost) normal. We do anticipate there will be some fabulous opportunities on the horizon!

Will podcasts like Revitalise & Grow be an important part of future development and learning in PR?

The new podcast is designed to give businesses the tools to help them optimise their own PR. Each podcast has additional materials available for the listeners to access, supporting small businesses to achieve their business goals.

Want more PR-related podcasts to listen to? Check out our pick of the best PR podcasts here and here.