PR – Boost your boardroom credibility

As a communications professional, you’ll already understand the value of PR in raising the profile of your business, but how easy is it to demonstrate that to your colleagues?

Cision’s latest whitepaper explores the ways in which PR professionals can communicate their value to the rest of the company. As PR activities’ ROI is an area that is notoriously hard to measure, we explore some alternative KPIs covering expectations, sales, trust and relationships. 

The whitepaper is free to download.