Pitch Perfect: Giving Journalists What they Want

What is the best time to contact journalists? How do we find journalists that are relevant to our brand? Should we tweet press releases? Should I include attachments in an email to newsdesks? What about social links, do we need to include them?

These are some of many, many questions PRs emailed in to us after our last Press Release Clinic webinar with PR Coach Debbie Leven. While we answered most questions real-time and in a follow up blog post, we realised something – digital media may have made getting in touch with media professionals easier, but it has also (somewhat) complicated the pitching process. While we know social networks are great places to engage with journalists, just what are the protocols on pushing information out on these channels – how much is too much? Are long lunches with journalists really a thing of the past – is that what journalists prefer?

These questions prompted us to take the Clinic to phase two – a best practice crash course with Janet Murray, PR coach, consultant and journalist, who has promised us straightforward, practical advice and tips that meet journalists’ needs and expectations.

This webinar takes place on Tuesday, 28 July and will help attendees discover how to find the right journalists for their audience, understand the best time and best approach to using emails, phone, and tweets to pitch as well as the key points PRs need to keep in mind to get the coverage they’re after.

Save your spot NOW to discover what it is journalists really want and how best to give it to them.

Featured Image courtesy of: Seattle Municipal Archives on Flickr